AFS is hiring a Go-to-Market Pipeline Manager to turn inbound and Forge leads into qualified opportunities. The Forge page shows strong pull (84+ agencies hosted, 1.1k federal leaders engaged) but its only button, "Contact us", opens a general form about "accredited assets", "procurement pathways" or "a demo", the same form Commercial Technologies uses. A program executive asking for a prototyping session lands in the same queue as a product question, and the form itself is published in 38 country versions.
First action
Count last quarter's form submissions that were really Forge visit requests.
How to measure it
Forge requests to qualified opportunities
- Now
- –
- Target
- 40%
- By
- 2 quarters
Steps
Measure today
Forge-related submissions in the current form and their outcomes.
Go-to-Market Pipeline Manager 3 days
Design the form
Agency, challenge, visit type, dates, partners.
Marketing + Communications Lead 3 days
Build and place
On the Forge page, above the fold and at the end.
Web team, accenture.com 1 week
Route
To the pipeline manager with a two-day reply target.
Marketing Operations 2 days
Confirm
Reply email naming the next step and host.
Go-to-Market Pipeline Manager 1 day
Tag in Compass
Forge source on every opportunity.
Military Intelligence Growth Senior Manager 1 week
Tidy the general form
US-only, product and procurement questions.
Web team, accenture.com 2 days
Report
Requests, sessions held, opportunities created.
Go-to-Market Pipeline Manager monthly
Why it works
Add a Forge request form on the Forge page: agency and office, mission challenge, type of visit (deep dive, executive forum, curated session, prototyping), preferred dates and partners of interest. Route it to the GTM Pipeline Manager with a two-day reply target, send a confirmation that names the next step, and tag each request in Compass. Keep the general form for product and procurement questions and limit it to the US site.
A request that states the mission and visit type is already half-qualified, and it lets the pipeline manager prove how many opportunities The Forge creates.
Ready to use
ChecklistForge request form fields
[ ] Agency, office and role [ ] Mission challenge in one or two sentences [ ] Visit type: deep dive, executive forum, curated session, prototyping [ ] Preferred dates and team size [ ] Partners or technologies of interest [ ] Current contract vehicle, if known [ ] Consent to follow-up [ ] Routed to GTM pipeline queue with two-day reply
Risks and how to handle them
Requests from people without authority to engage
Ask for role and office and qualify on the reply call.
More requests than session capacity
Offer virtual deep dives as a first step.
Evidence
- HiringGo-to-Market Pipeline Manager (Washington, DC, posted September 29, 2026): to "strategically strengthen how AFS develops, activates, and converts pipeline"; "Partner with Marketing to receive, activate, nurture, and track inbound leads generated from campaigns"; "Represent GTM at The Forge, our innovation showcase space, during Events and Experiences to generate leads"; report "conversion metrics".Source
- Your websiteThe Forge page: "84+ Federal agencies hosted", "1.1k federal leaders engaged in events, experiences and demos", "100+ mission challenges explored", "20+ Ecosystem partners". It describes technology deep dives, events and executive forums, curated experiences and prototyping sessions, but lists no upcoming events. Its only call to action, "Contact us", opens /us-en/about/company/form-afs-atc.Source
- Your websiteThe form behind the Forge and Commercial Technologies "Contact us" buttons is described as: "To learn more about our accredited assets, discuss streamlined procurement pathways for your agency or request a demo, please complete the form below." The same page is published in 38 country versions (hreflang to the UK, Hungary, Sweden, Saudi Arabia and others).Source