Upsun growth playbook

Add a "private evaluation": a team on a work email domain gets a set amount of paid-tier agent time (for example two hours, about €3.40 at list price) with "No training on your work", ticket support and no permanent switch, then chooses Free or Pay as you go. Say on the pricing page, in one line, which plan to use for private code. Track how many evaluations run on private repositories and how many convert.

Developers judge an agent workflow by running it on their own pull requests. Removing the data question and the one-way door lets the buyers who care most about governance test the product on the work that matters to them.

[ ] Eligibility: work domain, one per company
[ ] Fixed balance of paid-tier agent time
[ ] "No training on your work" applies during the evaluation
[ ] No permanent upgrade until the team chooses
[ ] One line on the pricing page about private code
[ ] First-run prompt: code review on a real PR
[ ] Hand-off rule for larger companies
[ ] Weekly report: private-repo runs and conversion

• Abuse of free paid-tier time

  Work domains only, one evaluation per company, a fixed balance.

• Less training data from free usage

  Keep the standard free tier as it is for everyone else.

• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source
• HiringDirector, Product-Led Growth (remote, posted October 20, 2026, reporting to the CMO): "own the revenue target for product-led experiences" across "developer recruitment, freemium conversion, and customer retention"; "accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention"; "aggressive user acquisition targets with specific focus in Europe and North America"; "Define in-product monetization levers, optimize self-service funnels" and refine "Product-Led Sales (PLS) handoffs for enterprise accounts". It names Upsun Dispatch as "a strategic new offer that joins Upsun Cloud" and partners the role with the Head of Growth and the Head of User Acquisition and Conversion.Source
• Your websiteHomepage: "The software factory for AI-human workflows"; two free starts, "Build with Dispatch: 20 free minutes, every day" and "Deploy on Cloud: 15 days free, no card needed"; "Trusted since 2015"; Lemberg "30 min DevOps setup, down from days"; YARD and CWS "25 million requests, with zero downtime"; Cloud runs on "AWS, GCP, Azure, IBM Cloud, or OVHcloud", audited to "SOC 2 Type 2, PCI DSS Level 1, and ISO 27001"; "From CLI install to live app in 10–15 minutes".Source
• Press releaseSeptember 17, 2026: Upsun launched Upsun Dispatch, "its software factory for human-AI workflows", with "Automated Code Review and Issue-to-Code workflows"; it is "designed for software teams, already using AI"; engineering, product, design, security and QA work in one governed process; model- and stack-agnostic. Founding design partners joined a prerelease from July 1, 2026.Source

Keep the full page with site navigation as the search page and set the nav-less landing page (used for ads) to point its canonical at it, or mark it noindex and drop it from the sitemap. Do the same for Vercel, Render, Fly.io, AWS, DigitalOcean, Pantheon and Acquia, and in French and German.

One strong page per query ranks better than two halves, and the ad landing pages keep working for paid traffic.

• Short dip while search engines re-index

  Change two pairs first and check.

• Your websiteComparison pages come in eight pairs, for example /alternative-heroku/ and /heroku-alternative/, both titled "Heroku Enterprise Alternatives: Graduate to Upsun for the Next Decade", each with its own canonical and both in the sitemap; the alternative-* version is a landing page without site navigation ("Get your free migration assessment"). The same holds for Vercel, Render, Fly.io, AWS, DigitalOcean, Pantheon and Acquia.Source
• Your websiteSitemap (1,879 URLs, checked October 23, 2026): 557 French and 547 German pages, including the Dispatch pages, but /fr/pricing/, /de/pricing/, /fr/dispatch/pricing/ and /de/dispatch/pricing/ return "Page not found" (checked twice), and the French Dispatch page links to the English pricing pages.Source
• HiringDirector, Product-Led Growth (remote, posted October 20, 2026, reporting to the CMO): "own the revenue target for product-led experiences" across "developer recruitment, freemium conversion, and customer retention"; "accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention"; "aggressive user acquisition targets with specific focus in Europe and North America"; "Define in-product monetization levers, optimize self-service funnels" and refine "Product-Led Sales (PLS) handoffs for enterprise accounts". It names Upsun Dispatch as "a strategic new offer that joins Upsun Cloud" and partners the role with the Head of Growth and the Head of User Acquisition and Conversion.Source

Write three short Dispatch stories with numbers: review time per pull request, share of agent changes approved at the human gate, cost per run from the audit trail. Put the best quote and metric on the Dispatch page and the pricing page.

Buyers trying a new category want to see a team like theirs using it, and Dispatch records the numbers needed.

• Partners will not be named

  Publish with company type and real numbers.

• Your websiteUpsun Dispatch page: workflows, sandboxes, human gates, audit trail, cost transparency, team and access, deploy; works with GitHub, GitLab, Jira and Linear; "Trusted by developers worldwide / Read customer stories" links to the general case studies; the only quote is anonymous: "CTO, multinational digital agency."Source
• Your websiteCase studies index: about 30 stories (Symphony3 for 40+ councils, Goodflair, Ineris, UTC, Hôpital Fribourgeois via Happy Coding, Qombo at 3,000+ RPS, YARD and CWS, Easypara, Olympique de Marseille, University of Surrey, Hearst Networks EMEA, University of Missouri, Cambridge Audio, FREITAG and others), all about Upsun Cloud; none about Dispatch.Source
• Press releaseSeptember 17, 2026: Upsun launched Upsun Dispatch, "its software factory for human-AI workflows", with "Automated Code Review and Issue-to-Code workflows"; it is "designed for software teams, already using AI"; engineering, product, design, security and QA work in one governed process; model- and stack-agnostic. Founding design partners joined a prerelease from July 1, 2026.Source
• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source

Translate the Cloud and Dispatch pricing pages, defaulting to EUR, with the free-tier terms and FAQ in the reader's language. Link them from the localized pages and add hreflang between the three versions.

Buyers read pricing and data terms in their own language before they sign up, and those pages are the last step before the free trial.

• Prices change often

  Pull numbers from one source for all languages.

• Your websiteSitemap (1,879 URLs, checked October 23, 2026): 557 French and 547 German pages, including the Dispatch pages, but /fr/pricing/, /de/pricing/, /fr/dispatch/pricing/ and /de/dispatch/pricing/ return "Page not found" (checked twice), and the French Dispatch page links to the English pricing pages.Source
• HiringDirector, Product-Led Growth (remote, posted October 20, 2026, reporting to the CMO): "own the revenue target for product-led experiences" across "developer recruitment, freemium conversion, and customer retention"; "accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention"; "aggressive user acquisition targets with specific focus in Europe and North America"; "Define in-product monetization levers, optimize self-service funnels" and refine "Product-Led Sales (PLS) handoffs for enterprise accounts". It names Upsun Dispatch as "a strategic new offer that joins Upsun Cloud" and partners the role with the Head of Growth and the Head of User Acquisition and Conversion.Source
• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source
• Your websiteUpsun Cloud pricing: 15-day free trial with a monthly credit for one project fee and one user licence; €9 per project per month, €10 per user; "Environments will pause automatically after 15 days of inactivity"; a "3% sustainability credit" for six greener regions; support tiers at +10%, +15% and +19% of spend; 99.9% and 99.99% SLAs.Source

Add median agent time and model cost for Issue-to-Code runs, and a small estimator: pull requests and issues per week, so the team sees a monthly agent-time cost alongside a model-cost range.

Spend worries stop teams adopting agents, and Dispatch's cost transparency is a selling point to show before sign-up.

• Estimates read as promises

  Label as medians from customer runs.

• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source
• Press releaseSeptember 17, 2026: Upsun launched Upsun Dispatch, "its software factory for human-AI workflows", with "Automated Code Review and Issue-to-Code workflows"; it is "designed for software teams, already using AI"; engineering, product, design, security and QA work in one governed process; model- and stack-agnostic. Founding design partners joined a prerelease from July 1, 2026.Source
• HiringDirector, Product-Led Growth (remote, posted October 20, 2026, reporting to the CMO): "own the revenue target for product-led experiences" across "developer recruitment, freemium conversion, and customer retention"; "accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention"; "aggressive user acquisition targets with specific focus in Europe and North America"; "Define in-product monetization levers, optimize self-service funnels" and refine "Product-Led Sales (PLS) handoffs for enterprise accounts". It names Upsun Dispatch as "a strategic new offer that joins Upsun Cloud" and partners the role with the Head of Growth and the Head of User Acquisition and Conversion.Source

When minutes run out, show what is queued and what running it now would cost on Pay as you go (often cents), with a one-click top-up. Email the team admin the next morning with yesterday's queued runs and cost. Track conversion from this prompt.

Showing a tiny, exact cost at the moment of need beats a generic upgrade banner.

• Feels pushy

  Show it only when work is actually waiting.

• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source
• HiringDirector, Product-Led Growth (remote, posted October 20, 2026, reporting to the CMO): "own the revenue target for product-led experiences" across "developer recruitment, freemium conversion, and customer retention"; "accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention"; "aggressive user acquisition targets with specific focus in Europe and North America"; "Define in-product monetization levers, optimize self-service funnels" and refine "Product-Led Sales (PLS) handoffs for enterprise accounts". It names Upsun Dispatch as "a strategic new offer that joins Upsun Cloud" and partners the role with the Head of Growth and the Head of User Acquisition and Conversion.Source

Add a "Run a code review with Dispatch" card in the Cloud console for projects with active pull requests, starting a Dispatch organization linked to the same team. Show the review next to the preview environment. Track adoption by Cloud account size.

Cross-selling to existing customers costs little, and running code reviews next to preview environments shows what the two products do together.

• Cloud customers worry about cost

  Show the per-run cost before the first run.

• HiringDirector, Product-Led Growth (remote, posted October 20, 2026, reporting to the CMO): "own the revenue target for product-led experiences" across "developer recruitment, freemium conversion, and customer retention"; "accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention"; "aggressive user acquisition targets with specific focus in Europe and North America"; "Define in-product monetization levers, optimize self-service funnels" and refine "Product-Led Sales (PLS) handoffs for enterprise accounts". It names Upsun Dispatch as "a strategic new offer that joins Upsun Cloud" and partners the role with the Head of Growth and the Head of User Acquisition and Conversion.Source
• Your websiteHomepage: "The software factory for AI-human workflows"; two free starts, "Build with Dispatch: 20 free minutes, every day" and "Deploy on Cloud: 15 days free, no card needed"; "Trusted since 2015"; Lemberg "30 min DevOps setup, down from days"; YARD and CWS "25 million requests, with zero downtime"; Cloud runs on "AWS, GCP, Azure, IBM Cloud, or OVHcloud", audited to "SOC 2 Type 2, PCI DSS Level 1, and ISO 27001"; "From CLI install to live app in 10–15 minutes".Source
• Your websiteUpsun Dispatch page: workflows, sandboxes, human gates, audit trail, cost transparency, team and access, deploy; works with GitHub, GitLab, Jira and Linear; "Trusted by developers worldwide / Read customer stories" links to the general case studies; the only quote is anonymous: "CTO, multinational digital agency."Source
• Your websiteUpsun Cloud pricing: 15-day free trial with a monthly credit for one project fee and one user licence; €9 per project per month, €10 per user; "Environments will pause automatically after 15 days of inactivity"; a "3% sustainability credit" for six greener regions; support tiers at +10%, +15% and +19% of spend; 99.9% and 99.99% SLAs.Source

Add to the health score: environments paused, weeks without a build or deploy, user licences removed, support tickets about migration. Trigger a human check-in when two signals fire within a month, and a tech-touch email when one does.

Inactivity shows months before a cancellation, and Upsun already records it.

• Seasonal projects look inactive

  Exclude projects with yearly patterns.

• HiringCustomer Retention Manager (remote US/Canada, posted August 7, 2026, updated October 15): "protecting and growing revenue across a high-volume portfolio of customer accounts"; "bringing a human touch to segments that are often managed purely through automation"; health scoring "built on usage, engagement, and lifecycle signals"; lifecycle journeys, "engagement triggers, and tech-touch motions"; upsell and cross-sell during renewals; reports to the VP, Customer Success.Source
• Your websiteUpsun Cloud pricing: 15-day free trial with a monthly credit for one project fee and one user licence; €9 per project per month, €10 per user; "Environments will pause automatically after 15 days of inactivity"; a "3% sustainability credit" for six greener regions; support tiers at +10%, +15% and +19% of spend; 99.9% and 99.99% SLAs.Source

For each Fixed renewal, compute what the same usage would cost on Flex, offer the switch when it saves money or adds features (paused environments, per-second billing), and use the conversation to raise multi-year terms or support upgrades.

A renewal that opens with "here is how you could pay less" builds trust and gives a natural route to upsell.

• Revenue drops on switched accounts

  Pair savings with support or SLA upgrades.

• Your websiteRebrand note (September 23, 2025): for Platform.sh customers "Your current pricing plan stays the same"; Upsun Flex introduced as the new usage-based model; integrations with coding assistants "through our MCP server and API". A separate page still offers "Fixed resource self-service plans for existing Fixed customers" (Professional, Enterprise, Elite).Source
• Your websiteUpsun Cloud pricing: 15-day free trial with a monthly credit for one project fee and one user licence; €9 per project per month, €10 per user; "Environments will pause automatically after 15 days of inactivity"; a "3% sustainability credit" for six greener regions; support tiers at +10%, +15% and +19% of spend; 99.9% and 99.99% SLAs.Source
• HiringCustomer Retention Manager (remote US/Canada, posted August 7, 2026, updated October 15): "protecting and growing revenue across a high-volume portfolio of customer accounts"; "bringing a human touch to segments that are often managed purely through automation"; health scoring "built on usage, engagement, and lifecycle signals"; lifecycle journeys, "engagement triggers, and tech-touch motions"; upsell and cross-sell during renewals; reports to the VP, Customer Success.Source

Define five handoff signals, score self-serve organizations daily, and route the top ones to account executives with the context (workflows used, spend, team size). Measure win rate and time to close against cold enterprise leads.

Teams that already use the product close faster when the seller knows what they did.

• Self-serve users dislike sales calls

  Offer help, do not cut access.

• HiringDirector, Product-Led Growth (remote, posted October 20, 2026, reporting to the CMO): "own the revenue target for product-led experiences" across "developer recruitment, freemium conversion, and customer retention"; "accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention"; "aggressive user acquisition targets with specific focus in Europe and North America"; "Define in-product monetization levers, optimize self-service funnels" and refine "Product-Led Sales (PLS) handoffs for enterprise accounts". It names Upsun Dispatch as "a strategic new offer that joins Upsun Cloud" and partners the role with the Head of Growth and the Head of User Acquisition and Conversion.Source
• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source
• Your websiteUpsun Cloud pricing: 15-day free trial with a monthly credit for one project fee and one user licence; €9 per project per month, €10 per user; "Environments will pause automatically after 15 days of inactivity"; a "3% sustainability credit" for six greener regions; support tiers at +10%, +15% and +19% of spend; 99.9% and 99.99% SLAs.Source

For each industry, assemble one kit: the two best case studies, compliance proof (SOC 2, PCI, ISO), a cost comparison against the usual incumbent, objection answers, and a Dispatch angle. Update kits through the same change process as product releases.

Sellers use what is ready in the moment; a kit per industry shortens ramp time and keeps messaging consistent.

• Kits go stale

  Tie updates to the release process.

• HiringSales Enablement Manager (Europe, posted October 9, 2026): owns seller onboarding and certification and "the kit that arrives before the deal does"; "Build the product change process as a system, so product updates reach sellers on time"; "Build industry kits that sellers can use in a live deal"; "a practice catalog for sellers, with AI roleplay"; tracks "ramp time, certification currency, and content usage".Source
• Your websiteEight industry pages (financial services, government, SaaS, manufacturing, higher education, travel and hospitality, retail, healthcare) and solution pages for modernization, AI and automation, compliance, platform engineering and multisite management.Source
• Your websiteCase studies index: about 30 stories (Symphony3 for 40+ councils, Goodflair, Ineris, UTC, Hôpital Fribourgeois via Happy Coding, Qombo at 3,000+ RPS, YARD and CWS, Easypara, Olympique de Marseille, University of Surrey, Hearst Networks EMEA, University of Missouri, Cambridge Audio, FREITAG and others), all about Upsun Cloud; none about Dispatch.Source
• Your websiteHomepage: "The software factory for AI-human workflows"; two free starts, "Build with Dispatch: 20 free minutes, every day" and "Deploy on Cloud: 15 days free, no card needed"; "Trusted since 2015"; Lemberg "30 min DevOps setup, down from days"; YARD and CWS "25 million requests, with zero downtime"; Cloud runs on "AWS, GCP, Azure, IBM Cloud, or OVHcloud", audited to "SOC 2 Type 2, PCI DSS Level 1, and ISO 27001"; "From CLI install to live app in 10–15 minutes".Source

Package Dispatch for agency partners: one balance across client organizations, a monthly cost report per client from the audit trail, partner pricing on agent time, and a listing in the partner locator for "Dispatch-certified" agencies.

Agencies multiply reach across many clients, and per-client cost reports turn Dispatch into something they can bill for.

• Agencies resell competing tools

  Make reports the reason to stay.

• Your websitePartner programme: "Become an agency partner", a partner portal, a partner locator and "Strategic implementation experts"; many case studies were delivered by agencies (JvM NECKAR, Liip, Happy Coding, Dn'D).Source
• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source
• Your websiteUpsun Dispatch page: workflows, sandboxes, human gates, audit trail, cost transparency, team and access, deploy; works with GitHub, GitLab, Jira and Linear; "Trusted by developers worldwide / Read customer stories" links to the general case studies; the only quote is anonymous: "CTO, multinational digital agency."Source
• Your websiteCase studies index: about 30 stories (Symphony3 for 40+ councils, Goodflair, Ineris, UTC, Hôpital Fribourgeois via Happy Coding, Qombo at 3,000+ RPS, YARD and CWS, Easypara, Olympique de Marseille, University of Surrey, Hearst Networks EMEA, University of Missouri, Cambridge Audio, FREITAG and others), all about Upsun Cloud; none about Dispatch.Source

Build a weekly test: common coding agents start from a blank repo and deploy a Node, Python and PHP app to Upsun using only public docs, the CLI and the MCP server. Record success rate, steps and failure points, fix the docs and error messages that trip them, and publish the success rate.

If agents fail on Upsun and succeed elsewhere, developers will never see the platform; if they succeed, every agent becomes a distribution channel.

• Agents change quickly

  Rerun weekly and keep the prompts fixed.

• HiringProduct Manager, Upsun Cloud foundations (posted September 7, 2026): owns "the API, the runtime, environments, and the reliability"; "much of what you build will be used by AI agents as much as by people"; "Design for humans and agents: ... ensuring features, APIs, documentation, and error messages serve both people and AI agents"; partner with Product Marketing "so go-to-market strategy helps shape the product".Source
• Your websiteRebrand note (September 23, 2025): for Platform.sh customers "Your current pricing plan stays the same"; Upsun Flex introduced as the new usage-based model; integrations with coding assistants "through our MCP server and API". A separate page still offers "Fixed resource self-service plans for existing Fixed customers" (Professional, Enterprise, Elite).Source
• Your websiteHomepage: "The software factory for AI-human workflows"; two free starts, "Build with Dispatch: 20 free minutes, every day" and "Deploy on Cloud: 15 days free, no card needed"; "Trusted since 2015"; Lemberg "30 min DevOps setup, down from days"; YARD and CWS "25 million requests, with zero downtime"; Cloud runs on "AWS, GCP, Azure, IBM Cloud, or OVHcloud", audited to "SOC 2 Type 2, PCI DSS Level 1, and ISO 27001"; "From CLI install to live app in 10–15 minutes".Source

Measure time from sign-up to first live deploy, find where trials stall (configuration, services, domains), add AI-generated configuration prompts at that step, and send a day-3 email with a one-command deploy for the user's framework.

Activation inside a fixed trial window is the main lever on paid conversion for Cloud.

• Fast deploys of toy apps

  Track second deploys too.

• Your websiteHomepage: "The software factory for AI-human workflows"; two free starts, "Build with Dispatch: 20 free minutes, every day" and "Deploy on Cloud: 15 days free, no card needed"; "Trusted since 2015"; Lemberg "30 min DevOps setup, down from days"; YARD and CWS "25 million requests, with zero downtime"; Cloud runs on "AWS, GCP, Azure, IBM Cloud, or OVHcloud", audited to "SOC 2 Type 2, PCI DSS Level 1, and ISO 27001"; "From CLI install to live app in 10–15 minutes".Source
• Your websiteUpsun Cloud pricing: 15-day free trial with a monthly credit for one project fee and one user licence; €9 per project per month, €10 per user; "Environments will pause automatically after 15 days of inactivity"; a "3% sustainability credit" for six greener regions; support tiers at +10%, +15% and +19% of spend; 99.9% and 99.99% SLAs.Source
• HiringDirector, Product-Led Growth (remote, posted October 20, 2026, reporting to the CMO): "own the revenue target for product-led experiences" across "developer recruitment, freemium conversion, and customer retention"; "accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention"; "aggressive user acquisition targets with specific focus in Europe and North America"; "Define in-product monetization levers, optimize self-service funnels" and refine "Product-Led Sales (PLS) handoffs for enterprise accounts". It names Upsun Dispatch as "a strategic new offer that joins Upsun Cloud" and partners the role with the Head of Growth and the Head of User Acquisition and Conversion.Source

Cut the homepage HTML (the full mega-menu is in every page), reserve space for images and banners, review overlapping analytics and session-recording tools and keep the ones each team uses, and load chat on interaction. Recheck the Chrome UX Report monthly.

A cloud platform selling performance should pass the speed test itself, and faster pages lift sign-ups from search.

• Losing analytics data

  Agree with each team before removing a tool.

• Google PageSpeedChrome UX Report for upsun.com (real visitors, 75th percentile): Largest Contentful Paint 3.2 s (target 2.5 s), Cumulative Layout Shift 0.15 (target 0.1), Interaction to Next Paint 121 ms, so the site does not pass Core Web Vitals. The homepage HTML alone is 492 KB; the site runs Heap, Microsoft Clarity, Marketo, Drift, Google Analytics and Tag Manager.Source
• Your websiteHomepage: "The software factory for AI-human workflows"; two free starts, "Build with Dispatch: 20 free minutes, every day" and "Deploy on Cloud: 15 days free, no card needed"; "Trusted since 2015"; Lemberg "30 min DevOps setup, down from days"; YARD and CWS "25 million requests, with zero downtime"; Cloud runs on "AWS, GCP, Azure, IBM Cloud, or OVHcloud", audited to "SOC 2 Type 2, PCI DSS Level 1, and ISO 27001"; "From CLI install to live app in 10–15 minutes".Source

Show each result with the one Dispatch workflow that fits that stage (code review for early stages, Issue-to-Code for later), a "start with this workflow" button, and a shareable result card. Route results from larger companies to product-led sales.

People who just learned where they stand want a next step; a matched workflow is a concrete one.

• Feels like a sales funnel

  Keep the result useful without signing up.

• Your websiteAI-engineering maturity assessment: "Seven questions place your organization" on an eight-stage scale in "about three minutes"; the result "is calculated from your answers by a fixed set of rules".Source
• Press releaseSeptember 17, 2026: Upsun launched Upsun Dispatch, "its software factory for human-AI workflows", with "Automated Code Review and Issue-to-Code workflows"; it is "designed for software teams, already using AI"; engineering, product, design, security and QA work in one governed process; model- and stack-agnostic. Founding design partners joined a prerelease from July 1, 2026.Source
• HiringDirector, Product-Led Growth (remote, posted October 20, 2026, reporting to the CMO): "own the revenue target for product-led experiences" across "developer recruitment, freemium conversion, and customer retention"; "accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention"; "aggressive user acquisition targets with specific focus in Europe and North America"; "Define in-product monetization levers, optimize self-service funnels" and refine "Product-Led Sales (PLS) handoffs for enterprise accounts". It names Upsun Dispatch as "a strategic new offer that joins Upsun Cloud" and partners the role with the Head of Growth and the Head of User Acquisition and Conversion.Source

Use "Upsun Dispatch" in full in every page title and heading, publish a product glossary page and a docs landing that rank for the full name, add product structured data, and run a small branded search campaign. Track impressions for the full name monthly.

If the name does not find the product, every talk, podcast and mention leaks to other results.

• Paying for own brand

  Stop once organic results lead.

• Search checkA web search for "Upsun Dispatch" launch on October 23, 2026 returned no Upsun pages in the results; "Dispatch" results were a superhero video game of that name and a delivery startup called Dispatch.Source
• Press releaseSeptember 17, 2026: Upsun launched Upsun Dispatch, "its software factory for human-AI workflows", with "Automated Code Review and Issue-to-Code workflows"; it is "designed for software teams, already using AI"; engineering, product, design, security and QA work in one governed process; model- and stack-agnostic. Founding design partners joined a prerelease from July 1, 2026.Source
• Your websiteUpsun Dispatch page: workflows, sandboxes, human gates, audit trail, cost transparency, team and access, deploy; works with GitHub, GitLab, Jira and Linear; "Trusted by developers worldwide / Read customer stories" links to the general case studies; the only quote is anonymous: "CTO, multinational digital agency."Source

Publish a library of ready workflows (Drupal core updates, Symfony upgrades, dependency bumps, accessibility fixes, test generation), each with a human gate and typical cost. Invite partners and community members to contribute, and credit them.

Every workflow is a new reason to start, and community-built workflows show that Dispatch fits the stacks Upsun already knows best.

• Poor community workflows

  Review and certify before listing.

• Press releaseSeptember 17, 2026: Upsun launched Upsun Dispatch, "its software factory for human-AI workflows", with "Automated Code Review and Issue-to-Code workflows"; it is "designed for software teams, already using AI"; engineering, product, design, security and QA work in one governed process; model- and stack-agnostic. Founding design partners joined a prerelease from July 1, 2026.Source
• Your websiteOpen source page: Upsun sponsors the Drupal Association, DDEV ("Lead Sponsor" since May 2022) and Symfony; job posts say "We're committed to open source".Source
• Your websitePartner programme: "Become an agency partner", a partner portal, a partner locator and "Strategic implementation experts"; many case studies were delivered by agencies (JvM NECKAR, Liip, Happy Coding, Dn'D).Source
• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source

Publish an aggregated quarterly index: median agent time and model cost per workflow type, approval rates at human gates, and how costs change by repository size. Keep it anonymous and method-transparent.

Original numbers earn press and links, and they make Dispatch the reference on the question buyers ask first.

• Small sample early on

  Show sample sizes and ranges.

• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source
• Press releaseSeptember 17, 2026: Upsun launched Upsun Dispatch, "its software factory for human-AI workflows", with "Automated Code Review and Issue-to-Code workflows"; it is "designed for software teams, already using AI"; engineering, product, design, security and QA work in one governed process; model- and stack-agnostic. Founding design partners joined a prerelease from July 1, 2026.Source
• Your websiteUpsun says it was "recognized for third consecutive year in the Gartner Magic Quadrant for Cloud-Native Application Platforms" (August 10, 2026).Source

Package migration assessments with Dispatch workflows that do the repetitive upgrade steps under human gates, then deploy to Cloud preview environments. Sell it as a fixed-scope offer with partners.

It joins the two products into one outcome buyers pay for: getting off legacy hosting faster.

• Upgrades fail on edge cases

  Human gates at every risky step.

• Your websiteEight industry pages (financial services, government, SaaS, manufacturing, higher education, travel and hospitality, retail, healthcare) and solution pages for modernization, AI and automation, compliance, platform engineering and multisite management.Source
• Your websiteComparison pages come in eight pairs, for example /alternative-heroku/ and /heroku-alternative/, both titled "Heroku Enterprise Alternatives: Graduate to Upsun for the Next Decade", each with its own canonical and both in the sitemap; the alternative-* version is a landing page without site navigation ("Get your free migration assessment"). The same holds for Vercel, Render, Fly.io, AWS, DigitalOcean, Pantheon and Acquia.Source
• Your websitePartner programme: "Become an agency partner", a partner portal, a partner locator and "Strategic implementation experts"; many case studies were delivered by agencies (JvM NECKAR, Liip, Happy Coding, Dn'D).Source
• Press releaseSeptember 17, 2026: Upsun launched Upsun Dispatch, "its software factory for human-AI workflows", with "Automated Code Review and Issue-to-Code workflows"; it is "designed for software teams, already using AI"; engineering, product, design, security and QA work in one governed process; model- and stack-agnostic. Founding design partners joined a prerelease from July 1, 2026.Source

Add a yearly per-project report: region, estimated energy and emissions, the credit received, and the saving from paused environments. Make it downloadable for agencies to pass to their clients.

A document customers need for their own reporting is sticky and sets Upsun apart from hyperscalers in European deals.

• Greenwashing claims

  Publish the method and keep claims modest.

• Your websiteUpsun Cloud pricing: 15-day free trial with a monthly credit for one project fee and one user licence; €9 per project per month, €10 per user; "Environments will pause automatically after 15 days of inactivity"; a "3% sustainability credit" for six greener regions; support tiers at +10%, +15% and +19% of spend; 99.9% and 99.99% SLAs.Source
• Your websiteCase studies index: about 30 stories (Symphony3 for 40+ councils, Goodflair, Ineris, UTC, Hôpital Fribourgeois via Happy Coding, Qombo at 3,000+ RPS, YARD and CWS, Easypara, Olympique de Marseille, University of Surrey, Hearst Networks EMEA, University of Missouri, Cambridge Audio, FREITAG and others), all about Upsun Cloud; none about Dispatch.Source
• Your websitePartner programme: "Become an agency partner", a partner portal, a partner locator and "Strategic implementation experts"; many case studies were delivered by agencies (JvM NECKAR, Liip, Happy Coding, Dn'D).Source

Publish a monthly page with median first response by tier and region, and put the latest number on pricing and comparison pages. Use it in renewals.

Support quality is hard to judge before buying; a published number turns a claim into proof.

• A bad month is public

  Explain it and show the fix.

• HiringEvery Upsun job post: "Sun" reflects "follow-the-sun support: a 24x7, globally distributed team keeping the lights on while you rest".Source
• Your websiteUpsun Cloud pricing: 15-day free trial with a monthly credit for one project fee and one user licence; €9 per project per month, €10 per user; "Environments will pause automatically after 15 days of inactivity"; a "3% sustainability credit" for six greener regions; support tiers at +10%, +15% and +19% of spend; 99.9% and 99.99% SLAs.Source
• HiringCustomer Retention Manager (remote US/Canada, posted August 7, 2026, updated October 15): "protecting and growing revenue across a high-volume portfolio of customer accounts"; "bringing a human touch to segments that are often managed purely through automation"; health scoring "built on usage, engagement, and lifecycle signals"; lifecycle journeys, "engagement triggers, and tech-touch motions"; upsell and cross-sell during renewals; reports to the VP, Customer Success.Source

Offer maintainers of qualifying open-source projects a monthly agent-time grant for code review on public repositories, with a "Reviewed with Upsun Dispatch" badge. Start with the sponsored projects.

Maintainers are influential developers, and their public pull requests show the product working in the open.

• Noisy reviews annoy contributors

  Maintainers choose which PRs get reviewed.

• Your websiteOpen source page: Upsun sponsors the Drupal Association, DDEV ("Lead Sponsor" since May 2022) and Symfony; job posts say "We're committed to open source".Source
• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source
• Press releaseSeptember 17, 2026: Upsun launched Upsun Dispatch, "its software factory for human-AI workflows", with "Automated Code Review and Issue-to-Code workflows"; it is "designed for software teams, already using AI"; engineering, product, design, security and QA work in one governed process; model- and stack-agnostic. Founding design partners joined a prerelease from July 1, 2026.Source

Stream 30 minutes a week: take a real pull request or issue from an open-source project, run it through Dispatch with a human gate, show the cost at the end. Cut each into short clips.

Live, unscripted runs prove the product and build a following among developers.

• A run fails live

  Show the human gate catching it.

• Social channelsYouTube: 3,010 subscribers and 129 videos, including "Upsun Dispatch in 3 minutes"; GitHub organisation "upsun"; 19 Hacker News mentions.Source
• Press releaseSeptember 17, 2026: Upsun launched Upsun Dispatch, "its software factory for human-AI workflows", with "Automated Code Review and Issue-to-Code workflows"; it is "designed for software teams, already using AI"; engineering, product, design, security and QA work in one governed process; model- and stack-agnostic. Founding design partners joined a prerelease from July 1, 2026.Source
• Your websiteUpsun Dispatch pricing: Free gives "20 minutes per day", community help, and "In exchange for free agent time, Upsun may use content, inputs, outputs, and usage data from your Free usage to train AI models"; Pay as you go is €1.70 an hour of agent time ($1.80) billed by the second, with "No training on your work" and ticket support; "Upgrading is permanent: a paid organization can't return to Free"; when free minutes run out "new runs wait for midnight"; the only worked cost example is "Code review on a typical PR", about 2 minutes, ~€0.06 of agent time plus ~€0.66 of model usage; "one balance can be shared across multiple organizations"; "Waiting at a gate costs nothing."Source