Anchorage Digital growth playbook

Add Fintech or payments company, Exchange or trading firm, and Hedge fund to Institution type, and add Routable payouts to areas of interest. On the stablecoin issuance and correspondent banking pages, add a second call to action, "Start building", linking to the stablecoin developer overview, plus a one-page integration overview (endpoints, chains, settlement times, onboarding steps). Route form answers by type to the right team.

Buyers who cannot find themselves on a form either pick a wrong category or leave, and engineers often decide whether a vendor is viable before sales ever hears of them. Both fixes give the PMM clean data on who is arriving.

[ ] Institution type: Fintech or payments company
[ ] Institution type: Exchange or trading firm
[ ] Institution type: Hedge fund
[ ] Area of interest: Routable payouts
[ ] "Start building" CTA on issuance and correspondent banking pages
[ ] One-page integration overview
[ ] Routing rules by type
[ ] Monthly report of inquiries by type

• More unqualified inquiries

  Ask volume and use case on the form for the new types.

• Docs reveal too much to rivals

  Keep the overview to what the public docs already show.

• HiringSenior Product Marketing Manager, Stablecoins - Infrastructure (posted October 20, 2026): owns go-to-market for the platform institutions use "to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it"; buyers are "payments and treasury leads at banks and fintechs, trading desks and exchanges that settle in stablecoins, and the engineers and product managers who integrate against our API", comparing Anchorage with "crypto-native infrastructure providers, bank consortia"; builds "solution pages, competitive competitor comparisons, FAQs, integration overviews, and client case studies" and runs launches of "new chains and stablecoins supported, new API capabilities".Source
• Your websiteGet in touch form (on every page): "Institution type" offers only Crypto protocol, Wealth manager, Venture capital firm, Government, Asset manager, Corporation and Bank: no fintech, payments company, exchange, trading firm or hedge fund. Areas of interest list stablecoin issuance, rewards, correspondent banking and tokenized deposits, but not Routable payouts.Source
• Your websiteStablecoin issuance page: "From mint to market"; "Built for integration: Add stablecoin capabilities with modular, API-first infrastructure"; smart contracts "across EVM, Solana, Cosmos, and more"; "Scale past the $10B state-level cap with federal issuance"; audiences include "Fintechs and payment companies". Its calls to action are "Get in touch"; the developer documentation is linked only from the menu and footer.Source
• Your documentationdocs.anchorage.com has stablecoin developer guides (setup, convert, mint, redeem, bridge, track status) and API endpoints ("create a stablecoin conversion", "get issue/redeem history", stablecoin reserves), with an "Ask Assistant" search; 612 pages in its sitemap.Source
• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source

Publish /who-we-serve/fintechs-and-payments and /who-we-serve/exchanges with their use cases (launch a branded stablecoin, settle 24/7, mint and redeem, payouts through Routable), the relevant client stories (Western Union, OSL, XFX) and the developer path.

Segment pages match how buyers search and give sales a link to send.

• Marketing limits outside the US

  Follow the same disclosures as the issuance page.

• HiringSenior Product Marketing Manager, Stablecoins - SaaS & Tokenization (still open): Stablecoin-as-a-Service "lets a fintech, bank, payments company, or protocol launch its own branded, federally regulated dollar stablecoin with Anchorage Digital Bank as issuer of record"; launches include "the co-marketing with the client whose stablecoin just went live"; must "make the case for issuing through a federally chartered bank in plain terms a buyer can repeat internally".Source
• HiringSenior Product Marketing Manager, Stablecoins - Infrastructure (posted October 20, 2026): owns go-to-market for the platform institutions use "to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it"; buyers are "payments and treasury leads at banks and fintechs, trading desks and exchanges that settle in stablecoins, and the engineers and product managers who integrate against our API", comparing Anchorage with "crypto-native infrastructure providers, bank consortia"; builds "solution pages, competitive competitor comparisons, FAQs, integration overviews, and client case studies" and runs launches of "new chains and stablecoins supported, new API capabilities".Source
• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source
• Your websiteWestern Union client story: USDPT on Solana, issued by Anchorage Digital Bank, for a network of "360,000 agent locations across 150+ countries". The client stories page claims "1K+ clients" and "500+ institutional clients".Source
• Your websiteStablecoin issuance page: "From mint to market"; "Built for integration: Add stablecoin capabilities with modular, API-first infrastructure"; smart contracts "across EVM, Solana, Cosmos, and more"; "Scale past the $10B state-level cap with federal issuance"; audiences include "Fintechs and payment companies". Its calls to action are "Get in touch"; the developer documentation is linked only from the menu and footer.Source

Add a /platform/payouts page that explains payouts with Routable alongside stablecoin settlement, links to routable.com for sign-up, and captures interest on the Anchorage form. Add Routable clients to client stories as they agree.

Visitors who came for the acquisition news stay on anchorage.com and become leads for both businesses.

• Integration not finished

  Describe today's offer and the roadmap separately.

• Your press roomOctober 6, 2026: Anchorage Digital acquired Routable, "a payouts platform that helps commercial and enterprise businesses onboard payees, automate compliance, and orchestrate high-volume payouts globally via a developer-first API", which "has grown over 100% for two consecutive years" and serves Veho, Ethos and Polestar. The site menu links "Routable" to routable.com.Source
• Your websiteGet in touch form (on every page): "Institution type" offers only Crypto protocol, Wealth manager, Venture capital firm, Government, Asset manager, Corporation and Bank: no fintech, payments company, exchange, trading firm or hedge fund. Areas of interest list stablecoin issuance, rewards, correspondent banking and tokenized deposits, but not Routable payouts.Source
• Your websiteHomepage: title "Crypto bank for institutions"; "the first federally chartered crypto bank"; two H1 headings ("Crypto with confidence" and "Make every crypto move smarter"); an announcement bar for the Routable acquisition; no newsletter sign-up. Recent Insights include "Who Banks the Agents" and the "Prime Signal" market notes, and the platform menu has an Agentic banking page.Source

Run PageSpeed on the homepage and the top five pages, lazy-load the form and below-the-fold video, serve the hero as one optimised image, keep one H1, and set a performance budget for new Webflow sections.

Speed affects search ranking and the first impression for buyers who expect bank-grade quality.

• Design changes

  Keep the look, change the loading.

• Chrome UX ReportReal Chrome users on anchorage.com: Largest Contentful Paint 2.76 s at the 75th percentile (Google's "good" limit is 2.5 s), 45% slower than a year earlier; INP 188 ms (good); CLS 0.10. No PageSpeed lab result was available.Source
• Your websiteHomepage: title "Crypto bank for institutions"; "the first federally chartered crypto bank"; two H1 headings ("Crypto with confidence" and "Make every crypto move smarter"); an announcement bar for the Routable acquisition; no newsletter sign-up. Recent Insights include "Who Banks the Agents" and the "Prime Signal" market notes, and the platform menu has an Agentic banking page.Source

Write one explainer page and PDF: what issuing through a national bank means for a fintech or bank, what it changes for reserves, licensing and scale, how a launch works step by step, and the questions to ask any issuer. Have Legal approve every claim.

Stablecoin decisions involve legal, compliance and finance; a forwardable explainer helps the champion sell inside their company.

• Regulatory details change

  Date the page and review each quarter.

• HiringSenior Product Marketing Manager, Stablecoins - SaaS & Tokenization (still open): Stablecoin-as-a-Service "lets a fintech, bank, payments company, or protocol launch its own branded, federally regulated dollar stablecoin with Anchorage Digital Bank as issuer of record"; launches include "the co-marketing with the client whose stablecoin just went live"; must "make the case for issuing through a federally chartered bank in plain terms a buyer can repeat internally".Source
• Your websiteStablecoin issuance page: "From mint to market"; "Built for integration: Add stablecoin capabilities with modular, API-first infrastructure"; smart contracts "across EVM, Solana, Cosmos, and more"; "Scale past the $10B state-level cap with federal issuance"; audiences include "Fintechs and payment companies". Its calls to action are "Get in touch"; the developer documentation is linked only from the menu and footer.Source
• Competitor researchRivals' own homepages: Paxos, "Regulated Blockchain Infrastructure"; Fireblocks, "Digital Asset & Stablecoin Infrastructure"; zerohash, "API-first technology and turnkey regulatory infrastructure to launch and scale compliant crypto and stablecoin products"; BitGo, "Digital Asset Bank & Infrastructure for Institutions".See the research Source

Add a short block to each attestation page: "This stablecoin is issued on Anchorage Digital's platform. Considering your own?" linking to the issuance page and the explainer, and tag the clicks.

Attestation pages reach exactly the people evaluating stablecoins, and the block costs nothing.

• Issuers object

  Keep it factual and get approval first.

• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source
• Your websiteStablecoin issuance page: "From mint to market"; "Built for integration: Add stablecoin capabilities with modular, API-first infrastructure"; smart contracts "across EVM, Solana, Cosmos, and more"; "Scale past the $10B state-level cap with federal issuance"; audiences include "Fintechs and payment companies". Its calls to action are "Get in touch"; the developer documentation is linked only from the menu and footer.Source
• HiringSenior Product Marketing Manager, Stablecoins - SaaS & Tokenization (still open): Stablecoin-as-a-Service "lets a fintech, bank, payments company, or protocol launch its own branded, federally regulated dollar stablecoin with Anchorage Digital Bank as issuer of record"; launches include "the co-marketing with the client whose stablecoin just went live"; must "make the case for issuing through a federally chartered bank in plain terms a buyer can repeat internally".Source

Add a "Request sandbox access" form to the stablecoin developer overview, publish a 15-minute quickstart (create a conversion, check status), and track requests, first calls and progression to a commercial conversation.

Developer activation is an early signal of a deal and shortens evaluation.

• Compliance gating

  Keep KYC before production access as today.

• HiringSenior Product Marketing Manager, Stablecoins - Infrastructure (posted October 20, 2026): owns go-to-market for the platform institutions use "to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it"; buyers are "payments and treasury leads at banks and fintechs, trading desks and exchanges that settle in stablecoins, and the engineers and product managers who integrate against our API", comparing Anchorage with "crypto-native infrastructure providers, bank consortia"; builds "solution pages, competitive competitor comparisons, FAQs, integration overviews, and client case studies" and runs launches of "new chains and stablecoins supported, new API capabilities".Source
• Your documentationdocs.anchorage.com has stablecoin developer guides (setup, convert, mint, redeem, bridge, track status) and API endpoints ("create a stablecoin conversion", "get issue/redeem history", stablecoin reserves), with an "Ask Assistant" search; 612 pages in its sitemap.Source
• Your websiteStablecoin issuance page: "From mint to market"; "Built for integration: Add stablecoin capabilities with modular, API-first infrastructure"; smart contracts "across EVM, Solana, Cosmos, and more"; "Scale past the $10B state-level cap with federal issuance"; audiences include "Fintechs and payment companies". Its calls to action are "Get in touch"; the developer documentation is linked only from the menu and footer.Source

Publish a neutral buyer's guide: criteria (charter and supervision, reserves and attestations, mint and redeem speed, chains, API, settlement hours, custody), a checklist, and how Anchorage answers each. No rival claims without sources.

Buyer guides rank for evaluation searches and frame the criteria around Anchorage's strengths.

• Seen as attacking rivals

  Keep the criteria neutral and sourced.

• HiringSenior Product Marketing Manager, Stablecoins - Infrastructure (posted October 20, 2026): owns go-to-market for the platform institutions use "to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it"; buyers are "payments and treasury leads at banks and fintechs, trading desks and exchanges that settle in stablecoins, and the engineers and product managers who integrate against our API", comparing Anchorage with "crypto-native infrastructure providers, bank consortia"; builds "solution pages, competitive competitor comparisons, FAQs, integration overviews, and client case studies" and runs launches of "new chains and stablecoins supported, new API capabilities".Source
• Competitor researchRivals' own homepages: Paxos, "Regulated Blockchain Infrastructure"; Fireblocks, "Digital Asset & Stablecoin Infrastructure"; zerohash, "API-first technology and turnkey regulatory infrastructure to launch and scale compliant crypto and stablecoin products"; BitGo, "Digital Asset Bank & Infrastructure for Institutions".See the research Source
• Your websiteStablecoin correspondent banking page: "an interbank layer for near-instant cross-border USD stablecoin transfers", "compressing settlement time from days to minutes", removing "the need for pre-funded nostro/vostro accounts"; mint and redeem USA₮, USDtb, USDPT and USDGO.Source

For each priority corridor, publish a page with the flow (USD wire, mint, transfer, redeem), typical settlement times, partners and a request form for banks in that region, within the site's existing marketing disclosures.

Banks evaluate by corridor, and a local page shows the route already works.

• Marketing rules by country

  Check disclosures per region before publishing.

• HiringRelationship Manager - Financial Infrastructure: supports BD across "stablecoin issuance, rewards, payments, and treasury use cases" and "corridor-level analysis (US, LATAM, EU, APAC)". Member of Product, Stablecoins Solutions: products for "cross-border settlement, and USD liquidity" for "banks, PSPs, and clearing networks".Source
• Your websiteStablecoin correspondent banking page: "an interbank layer for near-instant cross-border USD stablecoin transfers", "compressing settlement time from days to minutes", removing "the need for pre-funded nostro/vostro accounts"; mint and redeem USA₮, USDtb, USDPT and USDGO.Source
• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source

Publish a tokenization page with two paths: issuers (onboard, structure, mint, service) and investors (discover, allocate, settle, report), with a waitlist for each and the first launches as proof.

A two-sided product needs both sides to see it early; a waitlist sizes demand before launch.

• Securities rules

  Waitlist without offering any asset.

• HiringMember of Product, Tokenization (posted October 14, 2026): build "the leading RWA tokenization hub", designing "how issuers onboard, structure, mint, and service tokenized assets, and how institutional investors discover, allocate to, settle" across "MMFs, commodities, fixed income, equities".Source
• HiringSenior Product Marketing Manager, Stablecoins - SaaS & Tokenization (still open): Stablecoin-as-a-Service "lets a fintech, bank, payments company, or protocol launch its own branded, federally regulated dollar stablecoin with Anchorage Digital Bank as issuer of record"; launches include "the co-marketing with the client whose stablecoin just went live"; must "make the case for issuing through a federally chartered bank in plain terms a buyer can repeat internally".Source
• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source

Create a standard kit: joint press release, client story, social posts, attestation page, developer note on chains and contracts, and a 30-day follow-up post with early metrics where the client agrees.

Each launch becomes proof for the next buyer, and a standard kit makes it fast.

• Clients want control

  Joint approval on every piece.

• HiringSenior Product Marketing Manager, Stablecoins - SaaS & Tokenization (still open): Stablecoin-as-a-Service "lets a fintech, bank, payments company, or protocol launch its own branded, federally regulated dollar stablecoin with Anchorage Digital Bank as issuer of record"; launches include "the co-marketing with the client whose stablecoin just went live"; must "make the case for issuing through a federally chartered bank in plain terms a buyer can repeat internally".Source
• Your websiteWestern Union client story: USDPT on Solana, issued by Anchorage Digital Bank, for a network of "360,000 agent locations across 150+ countries". The client stories page claims "1K+ clients" and "500+ institutional clients".Source
• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source

Publish a public onboarding page: steps, typical timeline, document checklist by institution type, and who to contact. Send it with every signed proposal and track time to go-live.

Faster go-live means earlier revenue and fewer support tickets.

• Exceptions

  State that timelines vary by case.

• HiringEvery Anchorage post: "more than 600 members"; backed by Andreessen Horowitz, GIC, Goldman Sachs, KKR and Visa, "Series D valuation over $3 billion"; Anchorage Digital Singapore and Porto. A Member of Client Experience (Singapore, posted October 7, 2026) delivers "white glove service" through onboarding, KYC and "account go-live".Source
• Your websiteGet in touch form (on every page): "Institution type" offers only Crypto protocol, Wealth manager, Venture capital firm, Government, Asset manager, Corporation and Bank: no fintech, payments company, exchange, trading firm or hedge fund. Areas of interest list stablecoin issuance, rewards, correspondent banking and tokenized deposits, but not Routable payouts.Source

Launch a monthly email for treasury, payments and product leaders: stablecoin market data, new chains and launches, and one explainer. Add sign-up to Insights, the press room and docs.

An owned audience keeps Anchorage in mind between deals and gives every launch a list on day one.

• Compliance review slows issues

  Keep a pre-approved template.

• Your websiteHomepage: title "Crypto bank for institutions"; "the first federally chartered crypto bank"; two H1 headings ("Crypto with confidence" and "Make every crypto move smarter"); an announcement bar for the Routable acquisition; no newsletter sign-up. Recent Insights include "Who Banks the Agents" and the "Prime Signal" market notes, and the platform menu has an Agentic banking page.Source
• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source
• HiringSenior Product Marketing Manager, Stablecoins - Infrastructure (posted October 20, 2026): owns go-to-market for the platform institutions use "to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it"; buyers are "payments and treasury leads at banks and fintechs, trading desks and exchanges that settle in stablecoins, and the engineers and product managers who integrate against our API", comparing Anchorage with "crypto-native infrastructure providers, bank consortia"; builds "solution pages, competitive competitor comparisons, FAQs, integration overviews, and client case studies" and runs launches of "new chains and stablecoins supported, new API capabilities".Source

Publish a stablecoin FAQ hub (how minting and redemption work at Anchorage, settlement hours, supported chains, onboarding steps) with FAQ structured data, and check monthly which sources assistants cite for 20 buyer questions.

Clear answers make Anchorage the cited source when buyers research with AI.

• Outdated answers

  Review the hub quarterly.

• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source
• Your documentationdocs.anchorage.com has stablecoin developer guides (setup, convert, mint, redeem, bridge, track status) and API endpoints ("create a stablecoin conversion", "get issue/redeem history", stablecoin reserves), with an "Ask Assistant" search; 612 pages in its sitemap.Source
• Your websiteStablecoin issuance page: "From mint to market"; "Built for integration: Add stablecoin capabilities with modular, API-first infrastructure"; smart contracts "across EVM, Solana, Cosmos, and more"; "Scale past the $10B state-level cap with federal issuance"; audiences include "Fintechs and payment companies". Its calls to action are "Get in touch"; the developer documentation is linked only from the menu and footer.Source

Interview every closed-won and closed-lost stablecoin deal within 30 days (20 minutes, set questions), log reasons in the CRM, and share a quarterly summary with product, sales and marketing.

Real reasons replace assumptions in messaging, pricing and roadmap.

• Low response from lost deals

  Offer a short call with a product lead.

• HiringSenior Product Marketing Manager, Stablecoins - Infrastructure (posted October 20, 2026): owns go-to-market for the platform institutions use "to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it"; buyers are "payments and treasury leads at banks and fintechs, trading desks and exchanges that settle in stablecoins, and the engineers and product managers who integrate against our API", comparing Anchorage with "crypto-native infrastructure providers, bank consortia"; builds "solution pages, competitive competitor comparisons, FAQs, integration overviews, and client case studies" and runs launches of "new chains and stablecoins supported, new API capabilities".Source
• HiringSenior Product Marketing Manager, Stablecoins - SaaS & Tokenization (still open): Stablecoin-as-a-Service "lets a fintech, bank, payments company, or protocol launch its own branded, federally regulated dollar stablecoin with Anchorage Digital Bank as issuer of record"; launches include "the co-marketing with the client whose stablecoin just went live"; must "make the case for issuing through a federally chartered bank in plain terms a buyer can repeat internally".Source
• HiringRelationship Manager - Financial Infrastructure: supports BD across "stablecoin issuance, rewards, payments, and treasury use cases" and "corridor-level analysis (US, LATAM, EU, APAC)". Member of Product, Stablecoins Solutions: products for "cross-border settlement, and USD liquidity" for "banks, PSPs, and clearing networks".Source

Pilot an option for Routable clients to pay selected payees in USD stablecoins, settled through Anchorage, starting with cross-border contractors. Measure cost, speed and payee uptake against wires.

It gives Routable a differentiated feature and Anchorage a distribution channel into enterprise payouts.

• Payees unfamiliar with stablecoins

  Offer it as an option next to bank payout.

• Your press roomOctober 6, 2026: Anchorage Digital acquired Routable, "a payouts platform that helps commercial and enterprise businesses onboard payees, automate compliance, and orchestrate high-volume payouts globally via a developer-first API", which "has grown over 100% for two consecutive years" and serves Veho, Ethos and Polestar. The site menu links "Routable" to routable.com.Source
• Your websiteStablecoin correspondent banking page: "an interbank layer for near-instant cross-border USD stablecoin transfers", "compressing settlement time from days to minutes", removing "the need for pre-funded nostro/vostro accounts"; mint and redeem USA₮, USDtb, USDPT and USDGO.Source
• HiringSenior Product Marketing Manager, Stablecoins - Infrastructure (posted October 20, 2026): owns go-to-market for the platform institutions use "to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it"; buyers are "payments and treasury leads at banks and fintechs, trading desks and exchanges that settle in stablecoins, and the engineers and product managers who integrate against our API", comparing Anchorage with "crypto-native infrastructure providers, bank consortia"; builds "solution pages, competitive competitor comparisons, FAQs, integration overviews, and client case studies" and runs launches of "new chains and stablecoins supported, new API capabilities".Source

Build a dashboard with total supply by stablecoin and chain, reserve composition from attestations, and mint and redeem activity, updated regularly, with methods and disclaimers.

Transparency is the trust signal buyers want from an issuer, and data pages earn links and press.

• Client confidentiality

  Show only what issuers already publish.

• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source
• Your websiteStablecoin issuance page: "From mint to market"; "Built for integration: Add stablecoin capabilities with modular, API-first infrastructure"; smart contracts "across EVM, Solana, Cosmos, and more"; "Scale past the $10B state-level cap with federal issuance"; audiences include "Fintechs and payment companies". Its calls to action are "Get in touch"; the developer documentation is linked only from the menu and footer.Source
• Your websiteWestern Union client story: USDPT on Solana, issued by Anchorage Digital Bank, for a network of "360,000 agent locations across 150+ countries". The client stories page claims "1K+ clients" and "500+ institutional clients".Source

Launch a small program for agent builders: sandbox access, a reference agent that pays and settles in USD stablecoins with policy controls, a monthly office hour and a showcase of builds.

It makes Anchorage the default regulated rail for a new kind of customer early.

• Early market

  Keep the program small and measured.

• Your websiteHomepage: title "Crypto bank for institutions"; "the first federally chartered crypto bank"; two H1 headings ("Crypto with confidence" and "Make every crypto move smarter"); an announcement bar for the Routable acquisition; no newsletter sign-up. Recent Insights include "Who Banks the Agents" and the "Prime Signal" market notes, and the platform menu has an Agentic banking page.Source
• Your documentationdocs.anchorage.com has stablecoin developer guides (setup, convert, mint, redeem, bridge, track status) and API endpoints ("create a stablecoin conversion", "get issue/redeem history", stablecoin reserves), with an "Ask Assistant" search; 612 pages in its sitemap.Source
• HiringSenior Product Marketing Manager, Stablecoins - Infrastructure (posted October 20, 2026): owns go-to-market for the platform institutions use "to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it"; buyers are "payments and treasury leads at banks and fintechs, trading desks and exchanges that settle in stablecoins, and the engineers and product managers who integrate against our API", comparing Anchorage with "crypto-native infrastructure providers, bank consortia"; builds "solution pages, competitive competitor comparisons, FAQs, integration overviews, and client case studies" and runs launches of "new chains and stablecoins supported, new API capabilities".Source

Offer issuers a small verified badge linking to the coin's attestation page on anchorage.com, for their sites, docs and app screens. Track referral traffic.

It spreads trust for the client and visibility and links for Anchorage.

• Misuse

  Badge only links to an Anchorage-hosted page.

• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source
• Your websiteWestern Union client story: USDPT on Solana, issued by Anchorage Digital Bank, for a network of "360,000 agent locations across 150+ countries". The client stories page claims "1K+ clients" and "500+ institutional clients".Source
• HiringSenior Product Marketing Manager, Stablecoins - SaaS & Tokenization (still open): Stablecoin-as-a-Service "lets a fintech, bank, payments company, or protocol launch its own branded, federally regulated dollar stablecoin with Anchorage Digital Bank as issuer of record"; launches include "the co-marketing with the client whose stablecoin just went live"; must "make the case for issuing through a federally chartered bank in plain terms a buyer can repeat internally".Source

Export assistant questions monthly, tag them by product and stage, fix gaps in the docs, add the top ones to the stablecoin FAQ and share themes with both PMMs.

Real questions are the best input for messaging and reduce support load.

• Sensitive questions

  Remove client details before sharing.

• Your documentationdocs.anchorage.com has stablecoin developer guides (setup, convert, mint, redeem, bridge, track status) and API endpoints ("create a stablecoin conversion", "get issue/redeem history", stablecoin reserves), with an "Ask Assistant" search; 612 pages in its sitemap.Source
• HiringSenior Product Marketing Manager, Stablecoins - Infrastructure (posted October 20, 2026): owns go-to-market for the platform institutions use "to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it"; buyers are "payments and treasury leads at banks and fintechs, trading desks and exchanges that settle in stablecoins, and the engineers and product managers who integrate against our API", comparing Anchorage with "crypto-native infrastructure providers, bank consortia"; builds "solution pages, competitive competitor comparisons, FAQs, integration overviews, and client case studies" and runs launches of "new chains and stablecoins supported, new API capabilities".Source

Tag press-room pages by type, move or link the evergreen explainers into Insights, and add a "Learn more" block on each product page with three relevant pieces.

Good content that is easy to find supports evaluation and search.

• Lost rankings

  Keep URLs or redirect.

• Your websiteSitemap (381 URLs, October 21, 2026): 289 press-room pages, 13 client stories (Western Union, Ethena Labs, OSL, XFX, Monad and others), 9 "who we serve" pages (banks, wealth managers, ETFs, VC firms, protocols, corporations, hedge funds, miners, government) but none for fintechs and payment companies or exchanges; 7 Insights posts; reserve attestation pages for USAT, USDtb, USDGO, USDPT and zlUSD; no comparison pages. robots.txt allows "search=yes, ai-input=yes".Source
• Your websiteHomepage: title "Crypto bank for institutions"; "the first federally chartered crypto bank"; two H1 headings ("Crypto with confidence" and "Make every crypto move smarter"); an announcement bar for the Routable acquisition; no newsletter sign-up. Recent Insights include "Who Banks the Agents" and the "Prime Signal" market notes, and the platform menu has an Agentic banking page.Source