ARB Interactive growth playbook

Build the first Klaviyo flow around that renewal. Seven days before it, send each member what they used in month one (entries received, Play & Earn multiplier, cash back earned, merch discount), the renewal price and date, and a one-click option to switch to a lower plan. In the cancellation step, offer the lower plan first. After cancellation, start a win-back sequence timed to the next giveaway. Legal reviews the wording so renewal terms are clear and nothing implies better odds.

Introductory discounts lift sign-ups and then lose many members at the first full charge; a clear reminder with the value received and a cheaper plan keeps a share of them and reduces chargebacks.

Subject: Your PCH membership renews on {date}

Your first month at a glance:
- {entries} automatic entries into {n} giveaways
- {multiplier}x Play & Earn rewards
- ${cashback} cash back earned

On {date} your {plan} plan renews at ${price} a month.
Prefer a smaller plan? Switch to {lower_plan} at ${lower_price} in one click.

No purchase is necessary to enter or win. See Official Rules.

• Downgrades cut revenue

  Compare against the holdout; a downgraded member is worth more than a cancelled one.

• Reminder raises cancellations

  Test the timing; clear terms reduce disputes either way.

• PCH websitepch.com memberships: Silver $10 a month (500 automatic entries), Gold $25 (2,000), Platinum $60 (6,000), Diamond $150 (20,000), each with play multipliers, merch discounts, Quick Pack discounts and a share of cash back; the current offer is 50% off the first month; one-time Quick Packs cost $20 to $300; "Secure Payment | Cancel Anytime | Instant Entry".Source
• PCH websiteCancellation policy: subscriptions "automatically renew on the same day each month ... at the then-current monthly rate"; members "may cancel or change your subscription at any time" using "the link included in your order confirmation email or in your Member Dashboard". No public page describes pausing or moving to a lower plan.Source
• HiringSenior Lifecycle & Retention Marketing Manager (Ecommerce & Membership), PCH (posted October 7, 2026): owns email, SMS and membership communications "from registration and first purchase through membership, repeat purchase, retention, and win-back"; will "Lead PCH's move to Klaviyo by building our lifecycle program and core flows from the ground up"; run "onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades"; and "Partner with Paid UA to turn customer data into Meta audiences". Shopify experience required; "We measure this role by those outcomes, not by sends, opens, or clicks."Source
• PCH websiteCashBack benefit (members only): cash back at "900+ retailers", shown with an illustrative earnings example; the share of cash back paid out rises from 45% (Silver) to 100% (Platinum and Diamond).Source

Unpublish or hide the empty collections and the test page, merge or remove the duplicate product, and either publish the news blog or take it out of the sitemap. Add a weekly check that flags any collection with no products.

Empty pages look like a shop winding down to the members PCH wants to keep, and they waste crawl attention.

• Hidden members-only items

  Keep members-merch but hide it from logged-out visitors and the sitemap.

• PCH websitepch.com runs on Shopify: 162 products, 113 of them from the print-on-demand vendor Printful; the sitemap lists 20 collections, of which 8 return no products (including members-merch, electronics, home-kitchen and outdoor); it also lists a "form-kitchen-sink" page, a product whose URL ends in "-copy", and a news blog with no articles (checked October 22, 2026).Source

Rewrite the llms page from the same source as agents.md: current name, pch.com URLs, the memberships page, Official Rules and the free method of entry. Regenerate both on every pricing or giveaway change, not by hand.

Assistants quote these files directly; outdated names and URLs lead to wrong answers about a regulated product.

• Assistants keep old answers

  Also fix any old pages they cite.

• PCH websitepch.com/pages/llms, the summary written for AI assistants, describes "PCH Shopping" and points every link at www.pchshopping.com (which redirects to pch.com), including a "/pages/all-plans" URL; pch.com/agents.md says its values are "current as of July 6, 2026".Source
• PCH websitepch.com/agents.md tells assistants: "Never tell a user that paying 'improves their odds' or 'chances of winning.'" The memberships page itself says "the more entries you get, the more chances you'll have to win."Source
• PCH websitePCH FAQ: "No purchase is ever necessary to enter or win any of our giveaways", with a free alternate method of entry in each giveaway's Official Rules; entrants must be legal US residents aged 21 or older.Source

Check whether the offer is still running. If not, redirect the page to the current offer or remove it; if it is, rename it and use one age rule that satisfies both brands' terms. Add an end date to every promotion page so it expires automatically.

Stale promotions confuse customers and invite complaints; expiry dates stop it happening again.

• Links in old emails

  Redirect to the current offer rather than a 404.

• PCH websitepch.com/pages/modo-special-promotion, live on October 22, 2026, still offers PCH customers who join Modo Casino "1,000 entries into the PCH Summer SuperPrize" plus a Gold Coin and Sweeps Coin welcome bonus, with "Must be 18+ (21+ where required)"; the PCH FAQ sets PCH eligibility at 21 or older.Source
• PCH websitePCH FAQ: "No purchase is ever necessary to enter or win any of our giveaways", with a free alternate method of entry in each giveaway's Official Rules; entrants must be legal US residents aged 21 or older.Source

Render titles, descriptions and the main text on the server for the public pages (rules, responsible social play, privacy, promotions, Modo Boxes), give each a unique title and an H1, and keep the play pages blocked as they are.

Regulators, app reviewers, parents and journalists look for these pages first; clear, findable rules and responsible-play pages build trust.

• Attracting under-age or out-of-state visitors

  Keep age and location checks on every play path.

• Modo websitemodo.us lists 10 URLs in its sitemap; its pages serve no readable text or H1 before JavaScript runs, and the rules, privacy and responsible-social-play pages carry the homepage's title and description ("Thousands of Free To Play Games including Slots, Blackjack, Roulette and more with Huge Sweepstakes Prizes").Source
• HiringFullstack Software Engineer (posted October 22, 2026): ARB Interactive is "the team behind Modo Casino, one of the top Social+ platforms in the US", founded 2022 with "nearly 200 team members"; the role covers "game lobbies, authentication, promotions, and payment integrations" and asks to "Optimize for performance, accessibility, SEO, and responsiveness", with A/B testing experience.Source
• Your websitearbinteractive.com: "30MM+ Americans entertained", "$1B+ in prizes given out", "200+ U.S. team members"; brands Modo ("America's Super Gaming App"), Modo Boxes and Publishers Clearing House; a "Leaders in Responsible Social Gaming" section; a contact form plus info@ and press@ addresses; no newsroom, and the footer Privacy Policy link goes to modo.us/privacy.Source

Replace the embedded player with a thumbnail that loads YouTube on click, compress the hero image, and defer non-critical scripts. Recheck in PageSpeed.

A lighter page loads faster for recruits and partners checking the company, at almost no cost.

• Fewer video plays

  Use a clear play button and a strong thumbnail.

• Google PageSpeedarbinteractive.com on mobile: performance 52/100, main content after 4.9 s in the lab test, 3 MB downloaded, of which an embedded YouTube player accounts for about 1.97 MB and 1.1 s of blocking time; real visitors pass Core Web Vitals (field LCP 1.7 s).Source
• Your websitearbinteractive.com: "30MM+ Americans entertained", "$1B+ in prizes given out", "200+ U.S. team members"; brands Modo ("America's Super Gaming App"), Modo Boxes and Publishers Clearing House; a "Leaders in Responsible Social Gaming" section; a contact form plus info@ and press@ addresses; no newsroom, and the footer Privacy Policy link goes to modo.us/privacy.Source

Build a seven-day Klaviyo flow: day 0 welcome with the plan's benefits, day 1 activate cash back with one retailer, day 3 play one game with the multiplier, day 5 member merch discount. Track which benefit used in week one best predicts staying.

Members who use more than one benefit see more value than the entries alone and are more likely to renew.

• Too many messages

  Stop the flow once a benefit is used.

• HiringSenior Lifecycle & Retention Marketing Manager (Ecommerce & Membership), PCH (posted October 7, 2026): owns email, SMS and membership communications "from registration and first purchase through membership, repeat purchase, retention, and win-back"; will "Lead PCH's move to Klaviyo by building our lifecycle program and core flows from the ground up"; run "onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades"; and "Partner with Paid UA to turn customer data into Meta audiences". Shopify experience required; "We measure this role by those outcomes, not by sends, opens, or clicks."Source
• PCH websitepch.com memberships: Silver $10 a month (500 automatic entries), Gold $25 (2,000), Platinum $60 (6,000), Diamond $150 (20,000), each with play multipliers, merch discounts, Quick Pack discounts and a share of cash back; the current offer is 50% off the first month; one-time Quick Packs cost $20 to $300; "Secure Payment | Cancel Anytime | Instant Entry".Source
• PCH websiteCashBack benefit (members only): cash back at "900+ retailers", shown with an illustrative earnings example; the share of cash back paid out rises from 45% (Silver) to 100% (Platinum and Diamond).Source
• PCH websitepch.com has 13 casual game pages (Solitaire, Sudoku, Mahjong, word games and more) plus Watch & Win and Click & Win; each game page asks visitors to "Log in to play" and "Watch a short ad", and has no meta description or H1.Source

After a Quick Pack purchase, send a short comparison: the pack price, what members paid for the same pack, and the plan that would have included it, with an upgrade link. Follow up before the next pack purchase window.

People who already pay for packs are the warmest prospects for membership, and a simple comparison does the selling.

• Feels pushy

  One message and one reminder only.

• PCH websitepch.com memberships: Silver $10 a month (500 automatic entries), Gold $25 (2,000), Platinum $60 (6,000), Diamond $150 (20,000), each with play multipliers, merch discounts, Quick Pack discounts and a share of cash back; the current offer is 50% off the first month; one-time Quick Packs cost $20 to $300; "Secure Payment | Cancel Anytime | Instant Entry".Source
• HiringSenior Lifecycle & Retention Marketing Manager (Ecommerce & Membership), PCH (posted October 7, 2026): owns email, SMS and membership communications "from registration and first purchase through membership, repeat purchase, retention, and win-back"; will "Lead PCH's move to Klaviyo by building our lifecycle program and core flows from the ground up"; run "onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades"; and "Partner with Paid UA to turn customer data into Meta audiences". Shopify experience required; "We measure this role by those outcomes, not by sends, opens, or clicks."Source

Trigger the referral ask after positive moments: first cash-back payout, a merch delivery, a member milestone. Put the referral link in the member dashboard and every receipt.

Timing the ask to a good moment raises sharing without extra cost.

• Referral abuse

  Keep the 30-day validation before rewards.

• PCH websiteReferral program (members only): the referrer gets 1,000 bonus entries per friend who joins and stays, the friend gets "20% off their first month plus 1,000 entries"; bonus entries arrive 30 days after the friend's membership is validated; people with an audience can "Apply to become a PCH affiliate".Source
• PCH websiteCashBack benefit (members only): cash back at "900+ retailers", shown with an illustrative earnings example; the share of cash back paid out rises from 45% (Silver) to 100% (Platinum and Diamond).Source
• HiringSenior Lifecycle & Retention Marketing Manager (Ecommerce & Membership), PCH (posted October 7, 2026): owns email, SMS and membership communications "from registration and first purchase through membership, repeat purchase, retention, and win-back"; will "Lead PCH's move to Klaviyo by building our lifecycle program and core flows from the ground up"; run "onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades"; and "Partner with Paid UA to turn customer data into Meta audiences". Shopify experience required; "We measure this role by those outcomes, not by sends, opens, or clicks."Source

Before the first deal, write the creator code of conduct with Legal: audience age requirements, mandatory ad disclosure, the free-entry and responsible-play lines every post must carry, banned claims (no "guaranteed wins" or odds talk) and per-creator tracked codes. Vet each creator's audience age data before signing.

In a regulated category, one non-compliant post can cost more than a whole quarter of creator gains; guardrails let the program scale safely.

• Creator audiences skew young

  Sign only creators with verified adult audiences.

• HiringSenior Influencer & Creator Partnerships Manager (posted September 17, 2026): "Today we have a brand people want to talk about ... and no formal creator program. You will create one." Covers TikTok, YouTube, Instagram, Twitch, Kick and X; creators, streamers, editors and clippers; KPIs include "cost per new registration", "code redemption, and the retention and value of the players creators bring in". Preferred: experience "in a regulated or age-gated category".Source
• PCH websitePCH FAQ: "No purchase is ever necessary to enter or win any of our giveaways", with a free alternate method of entry in each giveaway's Official Rules; entrants must be legal US residents aged 21 or older.Source
• PCH websitepch.com/agents.md tells assistants: "Never tell a user that paying 'improves their odds' or 'chances of winning.'" The memberships page itself says "the more entries you get, the more chances you'll have to win."Source
• PCH websitepch.com/pages/modo-special-promotion, live on October 22, 2026, still offers PCH customers who join Modo Casino "1,000 entries into the PCH Summer SuperPrize" plus a Gold Coin and Sweeps Coin welcome bonus, with "Must be 18+ (21+ where required)"; the PCH FAQ sets PCH eligibility at 21 or older.Source

Give a small group of approved clippers a library of winner reveals (with winners' consent on file), a style guide and tracked links. Pay per qualifying view and registration, and feature the best clips on PCH's own channels.

Winner surprises are naturally shareable, and clippers multiply reach for a fraction of creator fees.

• Winner privacy

  Use only clips with written consent; no addresses.

• HiringSenior Influencer & Creator Partnerships Manager (posted September 17, 2026): "Today we have a brand people want to talk about ... and no formal creator program. You will create one." Covers TikTok, YouTube, Instagram, Twitch, Kick and X; creators, streamers, editors and clippers; KPIs include "cost per new registration", "code redemption, and the retention and value of the players creators bring in". Preferred: experience "in a regulated or age-gated category".Source
• PCH websitePCH homepage: winner stories with prize amounts, a link to the Prize Patrol YouTube channel, and a partnership with Love146 to which "PCH will contribute 3% of the sale of membership subscriptions", with a guaranteed minimum of $25,000.Source
• PCH websitePCH FAQ: "No purchase is ever necessary to enter or win any of our giveaways", with a free alternate method of entry in each giveaway's Official Rules; entrants must be legal US residents aged 21 or older.Source

Map each live ad to its landing page and first email, make the first screen repeat the ad's prize, and build Meta audiences from Klaviyo segments: retained members as lookalike seeds, recent cancellations excluded. Report cost per retained member, not cost per sign-up.

Consistency from ad to page lifts conversion, and retention-based audiences buy better members.

• Audience size limits

  Combine segments across plans.

• HiringSenior Lifecycle & Retention Marketing Manager (Ecommerce & Membership), PCH (posted October 7, 2026): owns email, SMS and membership communications "from registration and first purchase through membership, repeat purchase, retention, and win-back"; will "Lead PCH's move to Klaviyo by building our lifecycle program and core flows from the ground up"; run "onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades"; and "Partner with Paid UA to turn customer data into Meta audiences". Shopify experience required; "We measure this role by those outcomes, not by sends, opens, or clicks."Source
• PCH websitepch.com memberships: Silver $10 a month (500 automatic entries), Gold $25 (2,000), Platinum $60 (6,000), Diamond $150 (20,000), each with play multipliers, merch discounts, Quick Pack discounts and a share of cash back; the current offer is 50% off the first month; one-time Quick Packs cost $20 to $300; "Secure Payment | Cancel Anytime | Instant Entry".Source

Source a first sports-card range from two vendors with API price feeds, set value bands with Boxes Product, and refresh weekly around major set releases. Show the market reference value on each item page. Legal reviews item value claims.

A new collectible category broadens the catalog for existing players, and market-linked values keep item claims accurate.

• Price swings

  Reprice from feeds and cap exposure per item.

• HiringHead of Fulfillment and Merchandising, Player Operations (posted October 15, 2026): first owner of "the redemption experience from redeem to doorstep, and the catalog behind every box" for Boxes; fulfillment is "spread across Customer Support, Product, and our vendors"; "sports cards as an immediate gap"; measured on time to ship, order accuracy, "Fulfillment-related CS contacts per 100 redemptions", vendor fill rate and catalog freshness; keep players informed "with proactive shipping and delivery communication in product and in CRM".Source
• Modo websiteModo Boxes: "Unbox digital items backed by real physical goods. Reveal Pokemon cards, watches, handbags, electronics, iPhones and more ... Collect them, ship them to your door, or cash out instantly." pch.com also sells 11 mystery-box products.Source

Send automatic updates at each step (confirmed, shipped with tracking, out for delivery, delivered) by email, SMS and in app, with honest delays for out-of-stock items and a substitution choice. Build it in Klaviyo with vendor tracking events.

Players who know where their item is rarely contact support, and on-time delivery builds trust in the redemption promise.

• Vendors lack tracking data

  Make tracking a condition in vendor SLAs.

• HiringHead of Fulfillment and Merchandising, Player Operations (posted October 15, 2026): first owner of "the redemption experience from redeem to doorstep, and the catalog behind every box" for Boxes; fulfillment is "spread across Customer Support, Product, and our vendors"; "sports cards as an immediate gap"; measured on time to ship, order accuracy, "Fulfillment-related CS contacts per 100 redemptions", vendor fill rate and catalog freshness; keep players informed "with proactive shipping and delivery communication in product and in CRM".Source
• HiringSenior Lifecycle & Retention Marketing Manager (Ecommerce & Membership), PCH (posted October 7, 2026): owns email, SMS and membership communications "from registration and first purchase through membership, repeat purchase, retention, and win-back"; will "Lead PCH's move to Klaviyo by building our lifecycle program and core flows from the ground up"; run "onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades"; and "Partner with Paid UA to turn customer data into Meta audiences". Shopify experience required; "We measure this role by those outcomes, not by sends, opens, or clicks."Source
• Modo websiteModo Boxes: "Unbox digital items backed by real physical goods. Reveal Pokemon cards, watches, handbags, electronics, iPhones and more ... Collect them, ship them to your door, or cash out instantly." pch.com also sells 11 mystery-box products.Source

Trigger a win-back sequence when a new giveaway launches: what is new, the free method of entry, and a returning-member offer. Suppress anyone who cancelled within 30 days or asked not to be contacted.

Event-based win-back feels relevant rather than nagging.

• Complaints

  Honour opt-outs and keep frequency low.

• HiringSenior Lifecycle & Retention Marketing Manager (Ecommerce & Membership), PCH (posted October 7, 2026): owns email, SMS and membership communications "from registration and first purchase through membership, repeat purchase, retention, and win-back"; will "Lead PCH's move to Klaviyo by building our lifecycle program and core flows from the ground up"; run "onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades"; and "Partner with Paid UA to turn customer data into Meta audiences". Shopify experience required; "We measure this role by those outcomes, not by sends, opens, or clicks."Source
• PCH websitepch.com memberships: Silver $10 a month (500 automatic entries), Gold $25 (2,000), Platinum $60 (6,000), Diamond $150 (20,000), each with play multipliers, merch discounts, Quick Pack discounts and a share of cash back; the current offer is 50% off the first month; one-time Quick Packs cost $20 to $300; "Secure Payment | Cancel Anytime | Instant Entry".Source
• PCH websitePCH FAQ: "No purchase is ever necessary to enter or win any of our giveaways", with a free alternate method of entry in each giveaway's Official Rules; entrants must be legal US residents aged 21 or older.Source

Use agents.md as the copy standard for every page, ad and email: review membership, Quick Pack and promotion pages against it, rewrite any line it would forbid, and add a pre-publish check in the campaign QA the lifecycle role owns.

One standard for people and assistants reduces regulatory risk and keeps the brand's message consistent.

• Weaker sales copy

  Lead with prizes, benefits and the experience instead.

• PCH websitepch.com/agents.md tells assistants: "Never tell a user that paying 'improves their odds' or 'chances of winning.'" The memberships page itself says "the more entries you get, the more chances you'll have to win."Source
• PCH websitePCH FAQ: "No purchase is ever necessary to enter or win any of our giveaways", with a free alternate method of entry in each giveaway's Official Rules; entrants must be legal US residents aged 21 or older.Source
• PCH websitepch.com memberships: Silver $10 a month (500 automatic entries), Gold $25 (2,000), Platinum $60 (6,000), Diamond $150 (20,000), each with play multipliers, merch discounts, Quick Pack discounts and a share of cash back; the current offer is 50% off the first month; one-time Quick Packs cost $20 to $300; "Secure Payment | Cancel Anytime | Instant Entry".Source
• HiringSenior Lifecycle & Retention Marketing Manager (Ecommerce & Membership), PCH (posted October 7, 2026): owns email, SMS and membership communications "from registration and first purchase through membership, repeat purchase, retention, and win-back"; will "Lead PCH's move to Klaviyo by building our lifecycle program and core flows from the ground up"; run "onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades"; and "Partner with Paid UA to turn customer data into Meta audiences". Shopify experience required; "We measure this role by those outcomes, not by sends, opens, or clicks."Source

Give each game page a description and heading, let logged-out visitors play one round, then ask them to create a free account to earn entries for the round they just played. Keep the 21+ and US checks at account creation.

Free games are the gentlest way into PCH, and a playable page can rank for searches that a login wall never will.

• Ad revenue per play drops

  Keep the ad on the guest round.

• PCH websitepch.com has 13 casual game pages (Solitaire, Sudoku, Mahjong, word games and more) plus Watch & Win and Click & Win; each game page asks visitors to "Log in to play" and "Watch a short ad", and has no meta description or H1.Source
• PCH websitePCH FAQ: "No purchase is ever necessary to enter or win any of our giveaways", with a free alternate method of entry in each giveaway's Official Rules; entrants must be legal US residents aged 21 or older.Source
• HiringSenior Lifecycle & Retention Marketing Manager (Ecommerce & Membership), PCH (posted October 7, 2026): owns email, SMS and membership communications "from registration and first purchase through membership, repeat purchase, retention, and win-back"; will "Lead PCH's move to Klaviyo by building our lifecycle program and core flows from the ground up"; run "onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades"; and "Partner with Paid UA to turn customer data into Meta audiences". Shopify experience required; "We measure this role by those outcomes, not by sends, opens, or clicks."Source

Send each member a monthly statement: entries received, cash back earned, merch savings and games played, compared with the fee, plus the one unused benefit worth trying. Show the same in the dashboard.

A clear monthly tally of value keeps members who would otherwise only notice the charge.

• Low-value months

  Highlight the unused benefit rather than hide the total.

• PCH websitepch.com memberships: Silver $10 a month (500 automatic entries), Gold $25 (2,000), Platinum $60 (6,000), Diamond $150 (20,000), each with play multipliers, merch discounts, Quick Pack discounts and a share of cash back; the current offer is 50% off the first month; one-time Quick Packs cost $20 to $300; "Secure Payment | Cancel Anytime | Instant Entry".Source
• PCH websiteCashBack benefit (members only): cash back at "900+ retailers", shown with an illustrative earnings example; the share of cash back paid out rises from 45% (Silver) to 100% (Platinum and Diamond).Source
• HiringSenior Lifecycle & Retention Marketing Manager (Ecommerce & Membership), PCH (posted October 7, 2026): owns email, SMS and membership communications "from registration and first purchase through membership, repeat purchase, retention, and win-back"; will "Lead PCH's move to Klaviyo by building our lifecycle program and core flows from the ground up"; run "onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades"; and "Partner with Paid UA to turn customer data into Meta audiences". Shopify experience required; "We measure this role by those outcomes, not by sends, opens, or clicks."Source

Add a newsroom with company news, leadership, the brand portfolio, responsible-play commitments and hiring stories. Link it from both consumer sites and the job posts.

Journalists, partners and candidates look for the parent company; a newsroom tells ARB's story in its own words.

• Sensitive category coverage

  Lead with responsible play and facts.

• Your websitearbinteractive.com: "30MM+ Americans entertained", "$1B+ in prizes given out", "200+ U.S. team members"; brands Modo ("America's Super Gaming App"), Modo Boxes and Publishers Clearing House; a "Leaders in Responsible Social Gaming" section; a contact form plus info@ and press@ addresses; no newsroom, and the footer Privacy Policy link goes to modo.us/privacy.Source
• HiringSenior Influencer & Creator Partnerships Manager (posted September 17, 2026): "Today we have a brand people want to talk about ... and no formal creator program. You will create one." Covers TikTok, YouTube, Instagram, Twitch, Kick and X; creators, streamers, editors and clippers; KPIs include "cost per new registration", "code redemption, and the retention and value of the players creators bring in". Preferred: experience "in a regulated or age-gated category".Source
• HiringFullstack Software Engineer (posted October 22, 2026): ARB Interactive is "the team behind Modo Casino, one of the top Social+ platforms in the US", founded 2022 with "nearly 200 team members"; the role covers "game lobbies, authentication, promotions, and payment integrations" and asks to "Optimize for performance, accessibility, SEO, and responsiveness", with A/B testing experience.Source

Publish a responsible-play page on arbinteractive.com listing every tool (limits, cool-offs, self-exclusion, reminders) across Modo and PCH, with yearly usage figures and how to get help. Link it from every promotion and creator brief.

Specific, measured commitments are more credible to regulators, partners and players than a general claim.

• Low usage looks bad

  Explain the tools and keep improving them.

• Your websitearbinteractive.com: "30MM+ Americans entertained", "$1B+ in prizes given out", "200+ U.S. team members"; brands Modo ("America's Super Gaming App"), Modo Boxes and Publishers Clearing House; a "Leaders in Responsible Social Gaming" section; a contact form plus info@ and press@ addresses; no newsroom, and the footer Privacy Policy link goes to modo.us/privacy.Source
• Modo websitemodo.us lists 10 URLs in its sitemap; its pages serve no readable text or H1 before JavaScript runs, and the rules, privacy and responsible-social-play pages carry the homepage's title and description ("Thousands of Free To Play Games including Slots, Blackjack, Roulette and more with Huge Sweepstakes Prizes").Source
• HiringSenior Influencer & Creator Partnerships Manager (posted September 17, 2026): "Today we have a brand people want to talk about ... and no formal creator program. You will create one." Covers TikTok, YouTube, Instagram, Twitch, Kick and X; creators, streamers, editors and clippers; KPIs include "cost per new registration", "code redemption, and the retention and value of the players creators bring in". Preferred: experience "in a regulated or age-gated category".Source

Show each member the amount their membership has contributed in the dashboard and in the monthly email, and publish the running total. Keep Love146's approval for every use of its name.

Members who see their contribution have one more reason to stay.

• Charity seen as a sales tactic

  Keep it factual and approved by Love146.

• PCH websitePCH homepage: winner stories with prize amounts, a link to the Prize Patrol YouTube channel, and a partnership with Love146 to which "PCH will contribute 3% of the sale of membership subscriptions", with a guaranteed minimum of $25,000.Source
• PCH websitepch.com memberships: Silver $10 a month (500 automatic entries), Gold $25 (2,000), Platinum $60 (6,000), Diamond $150 (20,000), each with play multipliers, merch discounts, Quick Pack discounts and a share of cash back; the current offer is 50% off the first month; one-time Quick Packs cost $20 to $300; "Secure Payment | Cancel Anytime | Instant Entry".Source