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arbinteractive.com website review

Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 103 checks

This review found 36 issues worth fixing on arbinteractive.com, 7 of them high impact, across 103 checks. The most urgent: youTube adds 1.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for ARB Interactive

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s689 msMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 2026841 ms
Sep 12, 2026837 ms
Sep 19, 2026837 ms
Sep 26, 2026834 ms
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.8 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
107 ms73 msMay 16Oct 1778 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
May 23, 2026103 ms
May 30, 202688 ms
Jun 6, 202696 ms
Jun 13, 202696 ms
Jun 20, 202689 ms
Jun 27, 202697 ms
Jul 4, 202683 ms
Jul 11, 202684 ms
Jul 18, 202680 ms
Jul 25, 202677 ms
Aug 1, 202683 ms
Aug 8, 202684 ms
Aug 15, 202688 ms
Aug 22, 202688 ms
Aug 29, 202688 ms
Sep 5, 202690 ms
Sep 12, 202690 ms
Sep 19, 202691 ms
Sep 26, 202690 ms
Oct 3, 202683 ms
Oct 10, 202681 ms
Oct 17, 202678 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of arbinteractive.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. arbinteractive.com at 0.4 s0.4 s
  2. arbinteractive.com at 0.8 s0.8 s
  3. arbinteractive.com at 1.2 s1.2 s
  4. arbinteractive.com at 1.6 s1.6 s
  5. arbinteractive.com at 2.0 s2.0 s
  6. arbinteractive.com at 2.4 s2.4 s
  7. arbinteractive.com at 2.8 s2.8 s
  8. arbinteractive.com at 3.2 s3.2 s

arbinteractive.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix58
  • YouTube adds 1.2 s

    1.2 s

    YouTube costs a phone 1.2 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, website-files.com and Embedly and others), adding 3.3 MB and 1.7 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    444 KiB

    8 images could be 444 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • website-files.com adds 230 ms

    230 ms

    website-files.com costs a phone 230 ms of main-thread work and 1,018 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 137 KiB

    About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 239 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    7 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (7 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Time to Interactive: 19.5 s

    19.5 s

    The page becomes fully interactive after 19.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 461 ms

    461 ms

    Scripts block taps and scrolling for 461 ms in total while the page loads. Good is under 200 ms.

  • 36 images without width and height

    36 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.17

    0.17

    The layout shifts by 0.17 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 347 ms

    347 ms

    Real visitors wait 347 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix81
  • Page weight: 3.4 MB in 74 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 74 requests on a phone: scripts 2.0 MB (24), images 619 KiB (25) and HTML 348 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    695d54bafdae4916a7867052_logo header 1.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (200 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8689
  • Elements must only use permitted ARIA attributes (9 elements)

    Elements must only use permitted ARIA attributes: 9 elements on the page fail this check, rated serious by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (9 elements)

    Headings should not be empty: 9 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 69 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10083
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (235 characters)

    Your meta description is 235 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://www.arbinteractive.com/sitemap.xml, so Google discovers your pages only by following links.

  • 12 internal links, 7 external

    The homepage links to 12 pages on arbinteractive.com and 7 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “PioneeringEntertainment”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “ARB Interactive | Entertainment Super Ecosystem”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (401 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

2 to fixGoogle 7389
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Error: [Ashby] Could not find container for iframe. Container ID = ashby_embed”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (arbinteractive.com).

  • Valid certificate (48 days left)

    The certificate from Google Trust Services · WE1 verifies for arbinteractive.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://arbinteractive.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 9 links work

    All 9 links checked from your homepage (2 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    arbinteractive.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    arbinteractive.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 3 years old

    3 years

    arbinteractive.com was registered in Mar 2023 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2035

    arbinteractive.com is registered until Mar 2035.

Content and conversion

2 to fix86
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 380 words of copy

    The homepage carries about 380 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get in touch”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us”, “Get in touch” and “Join us”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 18 customer or partner logos and 1 trust badge.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be arbinteractive.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +a +mx ip4:20.92.172.105 include:mail.zendesk.com include:arbinteractive.com.spf.auto.dnssmarthost.net include:u…”.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Webflow
Hosting
Webflow

Hiring

Hiring
4 open roles
Teams
Marketing (2), Player Operations (1), Technology (1)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on arbinteractive.com, including 14 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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