Arcadia growth playbook

For each named account, produce a one-page snapshot from CareJourney: where their attributed patients get specialist care, how much leaves their network, how their cost and quality compare with nearby peers, and the one question the numbers raise. The BDR sends it with a short note and offers a 30-minute walkthrough with the VP of Sales. The same template works for payors, with network performance in place of leakage.

Specific numbers about the buyer's own market prove the data is real before any demo. It also gives the two new VPs of Sales a consistent first touch across long sales cycles, and it shows CareJourney working, which is the newest thing Arcadia sells.

Subject: How patients in your market move between networks

Hi {first name},

We put together a one-page view of {organization}'s market from claims data: where attributed patients go for specialist care, and how cost and quality compare with nearby peers. One number stood out: {finding}.

Would a 30-minute walkthrough with {VP name}, our VP of Sales, be useful? It is yours to keep either way.

{BDR name}

• Data agreements limit what can be shown

  Use market-level, aggregated measures only, approved by Legal.

• Snapshots take too long to make

  Automate the template from CareJourney once the first 10 prove the response rate.

• HiringBusiness Development Representative (Boston, DC or remote; posted August 14, 2026): works named accounts with Salesforce, Sales Navigator, SalesLoft, ZoomInfo and Definitive; by month 6, "Leverage Arcadia's proprietary data and analytics insights to tailor outreach and discovery conversations with hyper-specific insights by account"; prospects through calls, email, LinkedIn and tradeshows.Source
• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source
• HiringVice President of Sales, Provider (posted May 13, 2026): reports to the Chief Commercial Officer; closes new accounts across "Provider Groups, Health Systems, IDNs, Clinically Integrated Networks, and Accountable Care Organizations"; documented pursuit plans for every account; "Proven results running long sales cycles".Source
• HiringVice President of Sales, Payor (posted March 12, 2026): reports to the SVP, Growth; finds and closes new accounts with "Commercial and Private Payors on a regional and national scale"; builds prospect lists with Definitive and LinkedIn Sales Navigator; "Play a key role in conferences" in the first 3 months; must have a record of "multi-year, multi-million-dollar contracts with Payor organizations".Source

Keep one hub (the /lifescience/ family that matches the LifeScience product name), redirect the other, and organize it by buyer: research and HEOR (Arcadia RWD and Evidence), medical and market access (evidence briefs), and trial and therapy activation inside clinical workflows. Each section ends with the question that starts a scoping call.

The life sciences post describes selling across the development lifecycle by persona. A hub organized the same way lets the seller send one link per persona, and a single URL builds search authority instead of splitting it.

• Redirect breaks campaign links

  Map every old URL before the switch and keep the redirect permanent.

• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source
• HiringDirector, Business Development - Life Sciences (posted August 28, 2026): "Arcadia is building a direct-to-Life Sciences commercial function as a strategic growth pillar of the company." An individual seller in a "green-field or assigned" territory, building pipeline through "conference presence, publication monitoring, thought leadership networks", the BDR team and "CRO or consultancy partnerships"; sells across R&D, HEOR, medical, market access and commercial; structures "licensing, DUAs, MSAs, usage-based pricing".Source
• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source

Write a short story for each winner: the organization, the problem, what they did with Arcadia, the numbers announced on stage, and a quote. Publish each under customer stories, tag it by buyer (provider, payer, pediatric network), and give the VPs of Sales a one-page PDF of each.

The winners were already scored by peers and announced publicly, so permission is easier to get and the numbers are fresh. New stories also show the October platform launch working for named customers.

• A winner declines

  Publish the others and keep the recap mention.

• Your websiteAggregate 2026 recap (October 15): 300+ leaders in Philadelphia, October 6-8. Arcadia Awards: Seattle Children's Care Network (performance up 10.6%, HPV vaccinations up 18%), Ochsner Health and Guidehealth (more than $5M in measurable financial impact), Pediatric Health Network (a payer contract raised from 3.4 to 4 stars), Tandigm (acted on nearly 70% of identified high-risk patients). Arcadia cites a 75% rise in care management productivity and nearly 25% fewer hospitalizations where its approach is used.Source
• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source
• HiringVice President of Sales, Provider (posted May 13, 2026): reports to the Chief Commercial Officer; closes new accounts across "Provider Groups, Health Systems, IDNs, Clinically Integrated Networks, and Accountable Care Organizations"; documented pursuit plans for every account; "Proven results running long sales cycles".Source

Write one page: which Ascent functions use AI, what the oversight levels are, who can change them, what is logged, how performance is measured (the Applied AI role on "Product & Agent Performance"), and where the trust center lives. Add the standard answers to the RFP library and attach the page to every proposal.

Committees stall on AI questions late in long cycles. Answering them up front with a written policy shortens review and turns a risk into a differentiator against vendors whose AI is simply on.

• Product changes make the page stale

  Date it and review it with each release.

• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source
• HiringHead of Revenue Operations (posted August 20, 2026): recommends an "AI-native" commercial tech stack and owns it; owns "pricing strategy, SKUs, and the end-to-end quote-to-cash process" and the forecasting cadence; builds "automated briefings, pipeline intelligence, meeting prep"; coordinates "Marketing, Finance, the RFP team, Value Enablement, and Sales Engineering" on live deals.Source
• HiringAI product hiring: a Principal Product Manager, AI Product ("generative AI, advanced analytics, and intelligent automation"), a Principal Software Engineer for the Agent AI Platform, and a Staff Applied AI Engineer for "Product & Agent Performance".Source
• programmable.infoScan of arcadia.io: DMARC policy "none" (confirmed by DNS: "v=DMARC1; p=none"); a Vanta trust center at trust.arcadia.io; YouTube channel with 333 videos, 310 subscribers and 124,761 views in total; Wikidata lists Arcadia Solutions, LLC, Boston, founded 2002.Source

Correct the count, mark which companies partner with Arcadia (and link their partner pages), and turn the partner entries into a "works with Arcadia" section. Then ask each named partner to share the post and offer a joint webinar slot.

Comparison lists rank well, so this page will keep being read. Correcting it removes an easy credibility hit, and the partner angle turns an SEO page into a co-marketing asset.

• Rivals object to how they are described

  Use each company's own positioning line.

• Your website"27 Healthcare Analytics Companies Fueling Insights in 2026" (October 5, 2026): its contents list says "26 leading healthcare analytics companies"; it ranks Arcadia first and lists Arcadia partners (Health Helper, N1 Health, Socially Determined) alongside rivals such as Health Catalyst, Cedar Gate, Inovalon and Cotiviti.Source
• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source

Make a deliberate policy: which crawlers to allow (search indexers, answer-engine fetchers) and which to keep out (model training, if that is the concern), then set robots.txt and the Cloudflare bot rules to match. Test monthly by asking the main assistants about Arcadia's products and checking what they cite.

Blocking training crawlers is a reasonable choice, but blocking everything automated is usually accidental. A clear policy keeps the new Ascent, CareJourney and LifeScience names in the answers buyers read.

• Opening access invites scraping

  Allow only verified bots and keep rate limits.

• Your websiterobots.txt blocks OpenAI's GPTBot from the whole site ("User-agent: GPTBot / Disallow: /"), and the homepage answers automated requests with a Cloudflare challenge (HTTP 403), while the sitemaps and RSS feed load normally.Source
• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source
• programmable.infoScan of arcadia.io: DMARC policy "none" (confirmed by DNS: "v=DMARC1; p=none"); a Vanta trust center at trust.arcadia.io; YouTube channel with 333 videos, 310 subscribers and 124,761 views in total; Wikidata lists Arcadia Solutions, LLC, Boston, founded 2002.Source

Build a payor play around network adequacy and performance: a market-level view of a plan's network from CareJourney, the gaps and high-cost referral patterns it shows, and a pilot that uses Ascent Network on one product line or region. Target regional plans first, where one VP can reach the decision-makers directly.

Network performance touches cost, quality and member experience at once, and it uses Arcadia's newest assets. Samaritan Health Plans and Blue Shield of California content give it a payer voice already.

• Long payor cycles

  Use paid pilots with a clear path to contract.

• Data use limits

  Aggregated market data only, reviewed by Legal.

• HiringVice President of Sales, Payor (posted March 12, 2026): reports to the SVP, Growth; finds and closes new accounts with "Commercial and Private Payors on a regional and national scale"; builds prospect lists with Definitive and LinkedIn Sales Navigator; "Play a key role in conferences" in the first 3 months; must have a record of "multi-year, multi-million-dollar contracts with Payor organizations".Source
• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source
• Your websiteRecent policy posts: "The CY2027 Physician Fee Schedule Proposed Rule, Decoded for Value-Based Care Organizations" (August 5), "Eligibility and Redetermination: What's Happening Now in Medicaid" (August 14) and "Value-Based Care's Next Phase: Blue Shield of California's Approach" (September 1).Source
• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source

Sign two partners: a CRO for trial feasibility and site selection, and an HEOR consultancy for real-world evidence studies. Give each a referral or resale agreement, a shared one-page offer, and a fast scoping path for Arcadia RWD and Evidence.

Partners shorten the path to budget holders and bring their own credibility with pharma procurement. It also gives the new function pipeline while it builds direct relationships.

• Partners resell without context

  Joint scoping on every deal.

• HiringDirector, Business Development - Life Sciences (posted August 28, 2026): "Arcadia is building a direct-to-Life Sciences commercial function as a strategic growth pillar of the company." An individual seller in a "green-field or assigned" territory, building pipeline through "conference presence, publication monitoring, thought leadership networks", the BDR team and "CRO or consultancy partnerships"; sells across R&D, HEOR, medical, market access and commercial; structures "licensing, DUAs, MSAs, usage-based pricing".Source
• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source
• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source

Run one pilot with a provider customer that opts in and one sponsor with an enrolling trial: Arcadia flags likely eligible patients to the care team, the clinician decides, and both sides measure referrals and enrollment. Write it up as the first life sciences customer story.

A working activation case is proof no data-only competitor can offer. It also gives provider customers a new benefit (access to research for their patients), which helps retention.

• Privacy and consent

  Clinician decides; all data use under the provider's agreements and IRB approval.

• Slow enrollment

  Pick a trial with broad criteria and an active site.

• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source
• HiringDirector, Business Development - Life Sciences (posted August 28, 2026): "Arcadia is building a direct-to-Life Sciences commercial function as a strategic growth pillar of the company." An individual seller in a "green-field or assigned" territory, building pipeline through "conference presence, publication monitoring, thought leadership networks", the BDR team and "CRO or consultancy partnerships"; sells across R&D, HEOR, medical, market access and commercial; structures "licensing, DUAs, MSAs, usage-based pricing".Source
• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source
• Competitor researchRivals' own homepages: Innovaccer, "The Agentic Cloud for Healthcare"; Health Catalyst, data and analytics technology and services; Lightbeam, "Predict. Perform. Thrive in Value-Based Care."; Komodo Health, real-world data and AI for life sciences; Truveta, "real-time data from 130M+ patients across US health systems"; Definitive Healthcare, healthcare data and analytics.See the research Source

With the agency's permission, describe the work as a program: the registries, dashboards and policy-driven analytics a state needs when it takes on more fee-for-service members, the timeline, and the team. Publish a short brief, update the /government/ page, and have the Chief of Staff size the state market as a new vertical.

A visible state reference is rare and valuable in public-sector sales. The Chief of Staff role exists to build business cases for new verticals, and this one already has a paying customer.

• The agency will not be named

  Describe it anonymously with its approval.

• Long procurement

  Work through integrators already on state contracts.

• HiringPrincipal Analyst, Medicaid Policy Analysis (posted October 9, 2026): "the first at Arcadia dedicated to Medicaid policy analysis", on "one of our most visible accounts: a state Medicaid agency that is taking direct responsibility for a much larger fee-for-service population"; the Arcadia team there already runs risk stratification, dashboards, quality measurement and claims analytics, and "that relationship is growing".Source
• Your websiteRecent policy posts: "The CY2027 Physician Fee Schedule Proposed Rule, Decoded for Value-Based Care Organizations" (August 5), "Eligibility and Redetermination: What's Happening Now in Medicaid" (August 14) and "Value-Based Care's Next Phase: Blue Shield of California's Approach" (September 1).Source
• HiringChief of Staff - Commercial Strategy (posted August 20, 2026): partners with the Chief Commercial Officer to launch "a new vertical, a new go-to-market partnership, or a new solution"; builds the business case for each; builds "competitive intelligence in target markets, synthesizing signals from win/loss data, market research, analyst commentary, and field input".Source
• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source

Define a clear land-and-expand structure: a platform fee with Connect, priced solution modules, and a standard "add a module" amendment with credit for the platform already paid. Give CSMs and VPs a one-page map of which module usually comes next for each customer type.

Clear packaging shortens procurement and gives customer success a natural expansion motion after the October launch.

• Existing contracts conflict

  Move customers at renewal, not mid-term.

• HiringHead of Revenue Operations (posted August 20, 2026): recommends an "AI-native" commercial tech stack and owns it; owns "pricing strategy, SKUs, and the end-to-end quote-to-cash process" and the forecasting cadence; builds "automated briefings, pipeline intelligence, meeting prep"; coordinates "Marketing, Finance, the RFP team, Value Enablement, and Sales Engineering" on live deals.Source
• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source
• Hiring18 open roles, 17 remote: besides sales, a Customer Success Manager for "non-enterprise clients" (adoption, data quality, upgrades), Enterprise and Core Implementation Managers, a Director of Analytics and analysts in Customer Insights, and a Principal Talent Acquisition Manager to build "a high-performing, data-driven recruiting engine" for go-to-market hires.Source

Use product usage to trigger plays: a client heavy on quality dashboards gets an Ascent Performance gap-closure review; one with care managers gets an Ascent Care demo; one entering a new contract gets Ascent Finance. Each play is a short email, a 30-minute review and a priced proposal.

Usage-based timing is the cheapest expansion motion, and the October launch gives every client a new reason to talk.

• Clients feel sold to

  Lead with their own results and one recommendation.

• Hiring18 open roles, 17 remote: besides sales, a Customer Success Manager for "non-enterprise clients" (adoption, data quality, upgrades), Enterprise and Core Implementation Managers, a Director of Analytics and analysts in Customer Insights, and a Principal Talent Acquisition Manager to build "a high-performing, data-driven recruiting engine" for go-to-market hires.Source
• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source
• HiringHead of Revenue Operations (posted August 20, 2026): recommends an "AI-native" commercial tech stack and owns it; owns "pricing strategy, SKUs, and the end-to-end quote-to-cash process" and the forecasting cadence; builds "automated briefings, pipeline intelligence, meeting prep"; coordinates "Marketing, Finance, the RFP team, Value Enablement, and Sales Engineering" on live deals.Source

Turn the posts into a monthly 30-minute briefing with an Arcadia expert and a customer, plus a short email. Each briefing ends with a self-check ("what this rule means for your contracts") that a BDR can follow up on.

Policy updates are something buyers seek out, so it builds a list of engaged leaders the VPs can work. It also fills the event calendar between conferences.

• Low attendance

  Partner with an association or a customer for co-promotion.

• Your websiteRecent policy posts: "The CY2027 Physician Fee Schedule Proposed Rule, Decoded for Value-Based Care Organizations" (August 5), "Eligibility and Redetermination: What's Happening Now in Medicaid" (August 14) and "Value-Based Care's Next Phase: Blue Shield of California's Approach" (September 1).Source
• HiringPrincipal Analyst, Medicaid Policy Analysis (posted October 9, 2026): "the first at Arcadia dedicated to Medicaid policy analysis", on "one of our most visible accounts: a state Medicaid agency that is taking direct responsibility for a much larger fee-for-service population"; the Arcadia team there already runs risk stratification, dashboards, quality measurement and claims analytics, and "that relationship is growing".Source
• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source
• HiringBusiness Development Representative (Boston, DC or remote; posted August 14, 2026): works named accounts with Salesforce, Sales Navigator, SalesLoft, ZoomInfo and Definitive; by month 6, "Leverage Arcadia's proprietary data and analytics insights to tailor outreach and discovery conversations with hyper-specific insights by account"; prospects through calls, email, LinkedIn and tradeshows.Source

Interview buyers after every decision, win or lose, using a neutral interviewer. Summarize monthly, update one competitor comparison per main rival, and share the top three findings with Product.

Win/loss findings change pricing, packaging and messaging faster than analyst reports, and competitor comparisons make the two new VPs effective sooner.

• Buyers decline

  Offer a short written survey instead.

• HiringChief of Staff - Commercial Strategy (posted August 20, 2026): partners with the Chief Commercial Officer to launch "a new vertical, a new go-to-market partnership, or a new solution"; builds the business case for each; builds "competitive intelligence in target markets, synthesizing signals from win/loss data, market research, analyst commentary, and field input".Source
• Competitor researchRivals' own homepages: Innovaccer, "The Agentic Cloud for Healthcare"; Health Catalyst, data and analytics technology and services; Lightbeam, "Predict. Perform. Thrive in Value-Based Care."; Komodo Health, real-world data and AI for life sciences; Truveta, "real-time data from 130M+ patients across US health systems"; Definitive Healthcare, healthcare data and analytics.See the research Source
• HiringHead of Revenue Operations (posted August 20, 2026): recommends an "AI-native" commercial tech stack and owns it; owns "pricing strategy, SKUs, and the end-to-end quote-to-cash process" and the forecasting cadence; builds "automated briefings, pipeline intelligence, meeting prep"; coordinates "Marketing, Finance, the RFP team, Value Enablement, and Sales Engineering" on live deals.Source

Four weeks before each event, BDRs invite named accounts to a 20-minute meeting to walk through their market snapshot. Split events by buyer: NAACOS and NCQA for providers and payors, RWE Connect and IMPACCT for life sciences.

Pre-booked meetings convert far better than booth traffic, and the snapshot gives a reason to meet.

• No-shows

  Confirm the day before.

• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source
• HiringVice President of Sales, Payor (posted March 12, 2026): reports to the SVP, Growth; finds and closes new accounts with "Commercial and Private Payors on a regional and national scale"; builds prospect lists with Definitive and LinkedIn Sales Navigator; "Play a key role in conferences" in the first 3 months; must have a record of "multi-year, multi-million-dollar contracts with Payor organizations".Source
• HiringVice President of Sales, Provider (posted May 13, 2026): reports to the Chief Commercial Officer; closes new accounts across "Provider Groups, Health Systems, IDNs, Clinically Integrated Networks, and Accountable Care Organizations"; documented pursuit plans for every account; "Proven results running long sales cycles".Source
• HiringDirector, Business Development - Life Sciences (posted August 28, 2026): "Arcadia is building a direct-to-Life Sciences commercial function as a strategic growth pillar of the company." An individual seller in a "green-field or assigned" territory, building pipeline through "conference presence, publication monitoring, thought leadership networks", the BDR team and "CRO or consultancy partnerships"; sells across R&D, HEOR, medical, market access and commercial; structures "licensing, DUAs, MSAs, usage-based pricing".Source
• HiringBusiness Development Representative (Boston, DC or remote; posted August 14, 2026): works named accounts with Salesforce, Sales Navigator, SalesLoft, ZoomInfo and Definitive; by month 6, "Leverage Arcadia's proprietary data and analytics insights to tailor outreach and discovery conversations with hyper-specific insights by account"; prospects through calls, email, LinkedIn and tradeshows.Source

Publish a yearly report ranking markets on measures like leakage, cost trends and quality for attributed populations, with a free interactive version by region and a gated deep dive. Launch it at Aggregate.

Original data earns links, press and AI-assistant citations that product pages never will, and every regional ranking is a reason for a BDR to call.

• Rankings upset customers

  Share results with customers first and present markets, not organizations.

• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source
• Competitor researchRivals' own homepages: Innovaccer, "The Agentic Cloud for Healthcare"; Health Catalyst, data and analytics technology and services; Lightbeam, "Predict. Perform. Thrive in Value-Based Care."; Komodo Health, real-world data and AI for life sciences; Truveta, "real-time data from 130M+ patients across US health systems"; Definitive Healthcare, healthcare data and analytics.See the research Source
• Your websiteAggregate 2026 recap (October 15): 300+ leaders in Philadelphia, October 6-8. Arcadia Awards: Seattle Children's Care Network (performance up 10.6%, HPV vaccinations up 18%), Ochsner Health and Guidehealth (more than $5M in measurable financial impact), Pediatric Health Network (a payer contract raised from 3.4 to 4 stars), Tandigm (acted on nearly 70% of identified high-risk patients). Arcadia cites a 75% rise in care management productivity and nearly 25% fewer hospitalizations where its approach is used.Source

Define how each AI capability is measured (accuracy, time saved, outcomes), publish the method and results each quarter, and let customers see their own numbers in Ascent.

Measured, published results make AI an easier purchase and support the autonomy spectrum the launch describes.

• Results vary by customer

  Publish ranges and methods, not just best cases.

• Your websiteAggregate 2026 recap (October 15): 300+ leaders in Philadelphia, October 6-8. Arcadia Awards: Seattle Children's Care Network (performance up 10.6%, HPV vaccinations up 18%), Ochsner Health and Guidehealth (more than $5M in measurable financial impact), Pediatric Health Network (a payer contract raised from 3.4 to 4 stars), Tandigm (acted on nearly 70% of identified high-risk patients). Arcadia cites a 75% rise in care management productivity and nearly 25% fewer hospitalizations where its approach is used.Source
• HiringAI product hiring: a Principal Product Manager, AI Product ("generative AI, advanced analytics, and intelligent automation"), a Principal Software Engineer for the Agent AI Platform, and a Staff Applied AI Engineer for "Product & Agent Performance".Source
• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source

Create a partner program: certified integrations on Connect, a public directory, joint solution briefs, and co-selling rules with referral credit. Start with three partners whose customers overlap most with Arcadia's targets.

Partners bring pipeline and make the platform stickier; a directory also helps buyers see Arcadia as the hub rather than one more tool.

• Channel conflict

  Clear account registration rules.

• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source
• Your websitePress release, October 5, 2026: launched at its Aggregate conference, Arcadia Ascent (a performance platform with Performance, Care, Insight, Finance and Network solutions on the Ascent Connect interoperability layer), Arcadia CareJourney (market and network intelligence "drawing on one of the nation's largest claims datasets") and Arcadia LifeScience (real-world evidence, "activating it directly inside the tools clinicians use"). AI runs on "a spectrum that matches AI oversight to risk level - assistive while trust is being earned, autonomous once it's proven". It builds on the 2024 CareJourney acquisition and investment by Nordic Capital.Source
• HiringChief of Staff - Commercial Strategy (posted August 20, 2026): partners with the Chief Commercial Officer to launch "a new vertical, a new go-to-market partnership, or a new solution"; builds the business case for each; builds "competitive intelligence in target markets, synthesizing signals from win/loss data, market research, analyst commentary, and field input".Source

Pick the 30 best videos (webinars, Aggregate talks, customer sessions), cut each into 60-90 second clips with captions, and post them from executives' and sellers' LinkedIn accounts with a link to the full session.

Repackaging is cheap, and clips from customers and experts get more reach on LinkedIn than polished brand posts.

• Clips lose context

  Always link the full session.

• programmable.infoScan of arcadia.io: DMARC policy "none" (confirmed by DNS: "v=DMARC1; p=none"); a Vanta trust center at trust.arcadia.io; YouTube channel with 333 videos, 310 subscribers and 124,761 views in total; Wikidata lists Arcadia Solutions, LLC, Boston, founded 2002.Source
• Your websiteAggregate 2026 recap (October 15): 300+ leaders in Philadelphia, October 6-8. Arcadia Awards: Seattle Children's Care Network (performance up 10.6%, HPV vaccinations up 18%), Ochsner Health and Guidehealth (more than $5M in measurable financial impact), Pediatric Health Network (a payer contract raised from 3.4 to 4 stars), Tandigm (acted on nearly 70% of identified high-risk patients). Arcadia cites a 75% rise in care management productivity and nearly 25% fewer hospitalizations where its approach is used.Source
• HiringBusiness Development Representative (Boston, DC or remote; posted August 14, 2026): works named accounts with Salesforce, Sales Navigator, SalesLoft, ZoomInfo and Definitive; by month 6, "Leverage Arcadia's proprietary data and analytics insights to tailor outreach and discovery conversations with hyper-specific insights by account"; prospects through calls, email, LinkedIn and tradeshows.Source

Review DMARC reports for every legitimate sender (HubSpot, Microsoft 365, SalesLoft), align them, then move to quarantine and finally reject.

Enforced DMARC protects the brand from spoofing aimed at healthcare buyers and helps outbound mail reach the inbox.

• Legitimate mail is blocked

  Step through quarantine and watch reports.

• programmable.infoScan of arcadia.io: DMARC policy "none" (confirmed by DNS: "v=DMARC1; p=none"); a Vanta trust center at trust.arcadia.io; YouTube channel with 333 videos, 310 subscribers and 124,761 views in total; Wikidata lists Arcadia Solutions, LLC, Boston, founded 2002.Source
• HiringBusiness Development Representative (Boston, DC or remote; posted August 14, 2026): works named accounts with Salesforce, Sales Navigator, SalesLoft, ZoomInfo and Definitive; by month 6, "Leverage Arcadia's proprietary data and analytics insights to tailor outreach and discovery conversations with hyper-specific insights by account"; prospects through calls, email, LinkedIn and tradeshows.Source

Use "Arcadia healthcare data platform" consistently in page titles and press releases, claim knowledge panel and LinkedIn details, and run a small branded search campaign for "Arcadia" plus healthcare terms.

Conference and referral traffic depends on being found by name afterwards.

• Ads waste money on organic wins

  Keep budgets small and stop if organic ranks first.

• Search resultsarcadia.com is a different company: "Arcadia: The leading energy intelligence platform".Source
• programmable.infoScan of arcadia.io: DMARC policy "none" (confirmed by DNS: "v=DMARC1; p=none"); a Vanta trust center at trust.arcadia.io; YouTube channel with 333 videos, 310 subscribers and 124,761 views in total; Wikidata lists Arcadia Solutions, LLC, Boston, founded 2002.Source
• Your websiteSitemap (304 URLs, checked October 18, 2026): 17 customer stories, none for a life sciences company or a state Medicaid program; two life sciences hubs, /lifescience/ and /life-sciences/, both updated September 28; a /request-for-proposal/ page; 12 partner pages (SAIC, Findhelp, League, Surescripts, Vim, Medisolv, N1 Health, Serif Health and others); event pages for NAACOS Fall, RWE Connect, IMPACCT RWE, Becker's Fall Payer Issues Roundtable and NCQA.Source