Arrive growth playbook

Decide the job of each site: arrive.com for the automaker offer and proof, Parkopedia for the data and developer audience (or migrate it in stages). Then: add the A&D newsletter signup (the existing HubSpot list) to every arrive.com automaker page and report page; put a canonical tag on whichever copy of each duplicated release is secondary; cross-link the two sites in their navigation; and write the first two automaker case studies (Volkswagen Group brands and BYD ParkPay) with the partners' approval. Measure newsletter sign-ups and automaker form fills by site.

One clear path from automaker pages to the newsletter and to proof turns visits into a database the new lead can grow, and stops two Arrive sites competing for the same searches.

[ ] Inventory of A&D pages on arrive.com and business.parkopedia.com
[ ] Agreed role for each site
[ ] Newsletter form on the 5 automaker pages and 4 report pages
[ ] Canonical on duplicated press releases
[ ] Cross-links in both navigations
[ ] Case study 1: Volkswagen Group brands (Audi, Skoda, SEAT, CUPRA)
[ ] Case study 2: BYD ParkPay
[ ] CRM source tags by site

• Partners slow to approve case studies

  Start with what the public announcements already say and add results later.

• Losing Parkopedia search traffic

  Keep the site; change navigation and canonicals, not URLs, at first.

• HiringDigital Growth & Content Lead, Automotive & Data (London, posted October 15, 2026): will "own the end-to-end digital ecosystem for the Automotive & Data (A&D) business unit", "including website, CRM, and social channels"; position Arrive "as the essential platform for in-car payments"; own "lead generation contribution, SEO"; "Shape and execute global newsletters and database growth strategies"; create "newsletters, media, whitepapers, case studies"; HubSpot or Salesforce proficiency "is essential".Source
• Your websitearrive.com automaker pages (overview plus parking data, in-car payments, EV charging and indoor mapping): "The market's first single sign-on for in-car payments", "90 million parking spaces across more than 90 countries", a row of automaker logos under "Automakers who trust us", and a "Let's talk" form after which "our team at Parkopedia - Arrive's automotive brand - will be in touch". None of these pages, the homepage or the newsroom offers a newsletter signup.Source
• Parkopedia websitebusiness.parkopedia.com, the A&D brand's own site, has 359 URLs: 93 press releases, 75 blog posts, Chinese, Japanese and French sections, a newsletter sign-up page and research pages, updated as recently as September 2026. The 2025 in-car payments user-experience report press release is published on both business.parkopedia.com and arrive.com.Source
• Your websitearrive.com has 19 case studies (October 22, 2026): cities and transport authorities (Paris, Toulouse, Milan, Monaco, New York, Detroit, Perth, Hong Kong and others), parking operators, and two fleet stories (a pharma company and a telco). None is about an automaker.Source
• Your newsroomAutomaker announcements: EasyPark in the Audi in-car app store, rolled out across Audi models in Europe with an App Store "by the end of March 2026", with Arrive "already providing embedded parking payment solutions" to Skoda, SEAT and CUPRA (February 26, 2026); BYD ParkPay on Android Automotive with Parkopedia data and EasyPark and RingGo payments, starting with the Denza Z9 GT and BYD ATTO 3 EVO (June 25, 2026).Source

Point the link at /en/privacy-policy (and the German and French equivalents), redirect the old path, and add a weekly broken-link check for the main templates.

A working privacy link matters to the public-sector and automaker buyers who fill the forms, and the fix takes minutes.

• Other legacy paths

  Search the codebase for "new-co-group".

• Your websiteThe homepage and newsroom link a "privacy policy" at arrive.com/new-co-group/en-us/privacy-policy that returns 404 (checked twice on October 22, 2026); the working policy is at /en/privacy-policy.Source

Add hreflang tags (en, de, fr and x-default) to every page pair in the CMS, include them in the sitemap, and check them in Search Console.

Correct language targeting sends each market to its own page and consolidates ranking signals across the versions.

• Unmatched pages

  Point them to the closest version or leave them single-language.

• Your websitearrive.com's sitemap has 319 URLs in English, German and French, but no page carries hreflang tags linking the language versions. The Urban Mobility Compass 2026 is offered in nine versions (US, German, Austrian German, French, UK, Italian, Swedish, Finnish, Danish).Source
• HiringSocial Media Manager (Stockholm, posted October 22, 2026): "own and grow our presence across social channels, with a strong focus on LinkedIn", create content "for both global communication and local markets" with country teams, "turn complex, technical topics into engaging content"; nice to have: "writing for SEO and GEO (Generative Engine Optimization)".Source

Restore the original dates on migrated reports and news, then put the full study behind a short HubSpot form (name, company, role, region) that also subscribes people to the A&D newsletter, keeping the summary open. Route automaker sign-ups to sales.

Accurate dates protect credibility with technical buyers, and the study becomes a steady source of named automaker leads.

• Fewer readers

  Keep the summary and key charts open.

• Your newsroom2025 In-Car Payments UX Study pages (US and Germany): "Download the full report to reveal key insights"; the related release says "100% of US drivers and 93% of German motorists" said an easy in-car payment system would improve their driving experience and "70% of US motorists and 67% of German drivers" would pay more upfront for it. The US study page shows "Published: Nov 19, 2025" although the release ran on April 8, 2025, and its related news items all show the same November 19, 2025 date.Source
• HiringDigital Growth & Content Lead, Automotive & Data (London, posted October 15, 2026): will "own the end-to-end digital ecosystem for the Automotive & Data (A&D) business unit", "including website, CRM, and social channels"; position Arrive "as the essential platform for in-car payments"; own "lead generation contribution, SEO"; "Shape and execute global newsletters and database growth strategies"; create "newsletters, media, whitepapers, case studies"; HubSpot or Salesforce proficiency "is essential".Source
• Your websitearrive.com automaker pages (overview plus parking data, in-car payments, EV charging and indoor mapping): "The market's first single sign-on for in-car payments", "90 million parking spaces across more than 90 countries", a row of automaker logos under "Automakers who trust us", and a "Let's talk" form after which "our team at Parkopedia - Arrive's automotive brand - will be in touch". None of these pages, the homepage or the newsroom offers a newsletter signup.Source

Turn each case study into a LinkedIn series (a short post, a carousel, a 60-second clip with the city's own spokesperson) and post the clips on YouTube too. Country teams post local versions in their language.

Peer proof from named cities is what public-sector buyers trust, and video gives the YouTube channel content for little extra cost.

• Slow approvals

  Use quotes already published in the case studies.

• HiringSocial Media Manager (Stockholm, posted October 22, 2026): "own and grow our presence across social channels, with a strong focus on LinkedIn", create content "for both global communication and local markets" with country teams, "turn complex, technical topics into engaging content"; nice to have: "writing for SEO and GEO (Generative Engine Optimization)".Source
• Your websitearrive.com has 19 case studies (October 22, 2026): cities and transport authorities (Paris, Toulouse, Milan, Monaco, New York, Detroit, Perth, Hong Kong and others), parking operators, and two fleet stories (a pharma company and a telco). None is about an automaker.Source
• YouTubeArrive's YouTube channel (@Arrive-together) has 374 subscribers and 4 videos; the company page on LinkedIn is linked from the site footer.Source

Add an in-app prompt for users whose parking pattern looks like work (weekday daytime sessions, receipts downloaded): "Parking for work? Get one monthly invoice." Link to a short form that routes to the local B2B team or a self-serve plan, and track conversions by market.

The consumer apps are the cheapest source of small-business leads Arrive has; the prompt replaces cold prospecting with warm hand-raisers.

• Prompt feels intrusive

  Show it once, with an easy dismiss.

• HiringArrive for Business: a Head of B2B Sales in Germany will "lead our pivot into the Upmarket and Mid-Market segments"; a B2B Junior Account Executive in Ljubljana calls people "who already use and know the EasyPark app" and have shown interest in business features; a Product Manager, Fleet Billing owns integrations with "Concur, Expensify" and "how customers discover, upgrade, and manage their product packages".Source
• App storesConsumer apps: EasyPark on the Swedish App Store, 4.71 stars from 343,860 ratings; ParkMobile in the US, 4.76 from 1.36 million; ParkNYC powered by Flowbird, 4.77 from 255,031. Rival Parkster has 4.47 from 214,688 in Sweden.Source
• Your websiteBusiness parking subscriptions: "There's a plan to fit everyone, from freelancers to large enterprises", a self-service portal, one monthly invoice, available "in over 20 countries"; the case shown is a pharma company that saved 207 workdays.Source

Build a city-level campaign template: geo-targeted UAC and Apple Search Ads, in-store screenshots naming the city, and a launch week push timed to the city's switch-over. Report cost per first paid parking session by city in AppsFlyer.

City-level timing reaches drivers at the moment they need a new app, which usually lowers cost per active user.

• Small audiences

  Combine nearby cities.

• HiringDigital Marketing Specialist, 12-month contract (Stockholm, posted October 16, 2026): mobile app acquisition across Google UAC and Apple Search Ads "(accounting for core app volume)", plus Meta, TikTok and influencer deals; LinkedIn brand campaigns for "B2P/B2G and stakeholder audiences"; AppsFlyer attribution and UTM standards; "investment and performance scenarios to support market expansion".Source
• App storesConsumer apps: EasyPark on the Swedish App Store, 4.71 stars from 343,860 ratings; ParkMobile in the US, 4.76 from 1.36 million; ParkNYC powered by Flowbird, 4.77 from 255,031. Rival Parkster has 4.47 from 214,688 in Sweden.Source
• HiringEvery Arrive post: "Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities". The public board lists 74 open roles across Technology, Transport, Parking, Arrive for Business, Payments and Operations.Source

Publish a quarterly briefing for automaker product teams: three charts (for example in-car payment adoption, charger availability trends, parking price changes by city), one partner story and one product update. Send it to the combined Parkopedia and arrive.com list.

Original data earns opens and forwards inside automakers, and keeps Arrive in front of buyers between long sales cycles.

• Data sensitivity

  Aggregate and avoid partner-specific numbers.

• HiringDigital Growth & Content Lead, Automotive & Data (London, posted October 15, 2026): will "own the end-to-end digital ecosystem for the Automotive & Data (A&D) business unit", "including website, CRM, and social channels"; position Arrive "as the essential platform for in-car payments"; own "lead generation contribution, SEO"; "Shape and execute global newsletters and database growth strategies"; create "newsletters, media, whitepapers, case studies"; HubSpot or Salesforce proficiency "is essential".Source
• Your websitearrive.com automaker pages (overview plus parking data, in-car payments, EV charging and indoor mapping): "The market's first single sign-on for in-car payments", "90 million parking spaces across more than 90 countries", a row of automaker logos under "Automakers who trust us", and a "Let's talk" form after which "our team at Parkopedia - Arrive's automotive brand - will be in touch". None of these pages, the homepage or the newsroom offers a newsletter signup.Source
• Parkopedia websitebusiness.parkopedia.com, the A&D brand's own site, has 359 URLs: 93 press releases, 75 blog posts, Chinese, Japanese and French sections, a newsletter sign-up page and research pages, updated as recently as September 2026. The 2025 in-car payments user-experience report press release is published on both business.parkopedia.com and arrive.com.Source

Publish a buyer's guide for automakers (coverage, accuracy, update frequency, payment coverage, single sign-on, compliance) built on the benchmark's method, and a fair checklist buyers can use in RFPs. Legal reviews every comparative claim.

Buyers who use Arrive's checklist judge suppliers on the dimensions Arrive leads on.

• Claims challenged

  Cite the method and dates.

• Your websitearrive.com automaker pages (overview plus parking data, in-car payments, EV charging and indoor mapping): "The market's first single sign-on for in-car payments", "90 million parking spaces across more than 90 countries", a row of automaker logos under "Automakers who trust us", and a "Let's talk" form after which "our team at Parkopedia - Arrive's automotive brand - will be in touch". None of these pages, the homepage or the newsroom offers a newsletter signup.Source
• Parkopedia websitebusiness.parkopedia.com, the A&D brand's own site, has 359 URLs: 93 press releases, 75 blog posts, Chinese, Japanese and French sections, a newsletter sign-up page and research pages, updated as recently as September 2026. The 2025 in-car payments user-experience report press release is published on both business.parkopedia.com and arrive.com.Source
• Competitor researchRivals' own homepages: HERE Technologies, "The world's #1 Location Platform & Mapping Technology"; Passport, "The #1 Parking Compliance Platform for Cities ... Trusted by 800+ agencies"; PayByPhone, "Simplifying your journey"; SpotHero, "Reserve Parking and Save".See the research Source
• HiringDigital Growth & Content Lead, Automotive & Data (London, posted October 15, 2026): will "own the end-to-end digital ecosystem for the Automotive & Data (A&D) business unit", "including website, CRM, and social channels"; position Arrive "as the essential platform for in-car payments"; own "lead generation contribution, SEO"; "Shape and execute global newsletters and database growth strategies"; create "newsletters, media, whitepapers, case studies"; HubSpot or Salesforce proficiency "is essential".Source

Run a quarterly customer update for live automakers (usage, new markets, new payment types) and an early-access group for upcoming features. Track cross-sell opportunities in the CRM.

Expanding live partners is faster than signing new automakers, and an informed partner is a reference.

• Partners want privacy

  Send individual updates, not group emails.

• HiringDigital Growth & Content Lead, Automotive & Data (London, posted October 15, 2026): will "own the end-to-end digital ecosystem for the Automotive & Data (A&D) business unit", "including website, CRM, and social channels"; position Arrive "as the essential platform for in-car payments"; own "lead generation contribution, SEO"; "Shape and execute global newsletters and database growth strategies"; create "newsletters, media, whitepapers, case studies"; HubSpot or Salesforce proficiency "is essential".Source
• Your newsroomAutomaker announcements: EasyPark in the Audi in-car app store, rolled out across Audi models in Europe with an App Store "by the end of March 2026", with Arrive "already providing embedded parking payment solutions" to Skoda, SEAT and CUPRA (February 26, 2026); BYD ParkPay on Android Automotive with Parkopedia data and EasyPark and RingGo payments, starting with the Denza Z9 GT and BYD ATTO 3 EVO (June 25, 2026).Source
• Your websitearrive.com automaker pages (overview plus parking data, in-car payments, EV charging and indoor mapping): "The market's first single sign-on for in-car payments", "90 million parking spaces across more than 90 countries", a row of automaker logos under "Automakers who trust us", and a "Let's talk" form after which "our team at Parkopedia - Arrive's automotive brand - will be in touch". None of these pages, the homepage or the newsroom offers a newsletter signup.Source

Build an enterprise page with a savings calculator (drivers, sessions a month, admin minutes per receipt), the expense integrations, controls and security, and three more enterprise stories. Route results to the local B2B team.

Enterprise buyers need a business case; a calculator gives them one to forward internally.

• Overstated savings

  Use conservative defaults and show the formula.

• HiringArrive for Business: a Head of B2B Sales in Germany will "lead our pivot into the Upmarket and Mid-Market segments"; a B2B Junior Account Executive in Ljubljana calls people "who already use and know the EasyPark app" and have shown interest in business features; a Product Manager, Fleet Billing owns integrations with "Concur, Expensify" and "how customers discover, upgrade, and manage their product packages".Source
• Your websiteBusiness parking subscriptions: "There's a plan to fit everyone, from freelancers to large enterprises", a self-service portal, one monthly invoice, available "in over 20 countries"; the case shown is a pharma company that saved 207 workdays.Source
• Your websitearrive.com has 19 case studies (October 22, 2026): cities and transport authorities (Paris, Toulouse, Milan, Monaco, New York, Detroit, Perth, Hong Kong and others), parking operators, and two fleet stories (a pharma company and a telco). None is about an automaker.Source

Create a partner kit: solution briefs for each city problem, reference architectures, case studies with numbers, and tender-ready descriptions. Offer training and a partner portal with a referral path.

Consultants who know Arrive's solutions write them into requirements, which shapes tenders before they are published.

• Partners favour rivals

  Offer better materials and faster support.

• HiringPayments and partnerships: a Payments Sales Executive (Atlanta) will "Convert existing client-MoR accounts" to Arrive as Merchant of Record and sell PayFac to cities, operators and universities; a Director of Partnerships, Transport (reporting to the CRO) will build alliances with "consulting firms, system integrators" for "advisory-led procurement cycles".Source
• Your websitearrive.com has 19 case studies (October 22, 2026): cities and transport authorities (Paris, Toulouse, Milan, Monaco, New York, Detroit, Perth, Hong Kong and others), parking operators, and two fleet stories (a pharma company and a telco). None is about an automaker.Source
• HiringProduct Manager, Insights (Stockholm): "Arrive Insights is our data intelligence product for the parking industry, giving operators and municipalities the occupancy, utilization, and demand analytics they need to make confident pricing, planning, and policy decisions."Source

Build a client-specific calculator (transactions, average ticket, current fees, PCI costs, reconciliation hours) for sellers and a public explainer page. Use it in account reviews with every client still on its own merchant setup.

A clear financial picture shortens finance-team reviews and turns a technical change into a decision.

• Client-specific terms

  Keep the calculator internal for exact pricing.

• HiringPayments and partnerships: a Payments Sales Executive (Atlanta) will "Convert existing client-MoR accounts" to Arrive as Merchant of Record and sell PayFac to cities, operators and universities; a Director of Partnerships, Transport (reporting to the CRO) will build alliances with "consulting firms, system integrators" for "advisory-led procurement cycles".Source

Offer a free, one-page occupancy snapshot for a city or car park (from existing anonymised data) on request, with a call to discuss the full product. Publish one city example on the site.

A personalised snapshot proves value in minutes and gives sales a reason to call.

• Low data coverage in some cities

  Offer it only where coverage is strong.

• HiringProduct Manager, Insights (Stockholm): "Arrive Insights is our data intelligence product for the parking industry, giving operators and municipalities the occupancy, utilization, and demand analytics they need to make confident pricing, planning, and policy decisions."Source
• Your websitearrive.com has 19 case studies (October 22, 2026): cities and transport authorities (Paris, Toulouse, Milan, Monaco, New York, Detroit, Perth, Hong Kong and others), parking operators, and two fleet stories (a pharma company and a telco). None is about an automaker.Source

Publish a plain "Our brands" page (what each brand does, where, and for whom), an FAQ, and consistent descriptions across the brand sites, and check monthly what assistants answer about Arrive.

A clear brand map helps both people and assistants route to the right product.

• Brand sites owned by different teams

  Share one approved description.

• HiringSocial Media Manager (Stockholm, posted October 22, 2026): "own and grow our presence across social channels, with a strong focus on LinkedIn", create content "for both global communication and local markets" with country teams, "turn complex, technical topics into engaging content"; nice to have: "writing for SEO and GEO (Generative Engine Optimization)".Source
• HiringEvery Arrive post: "Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities". The public board lists 74 open roles across Technology, Transport, Parking, Arrive for Business, Payments and Operations.Source
• Parkopedia websitebusiness.parkopedia.com, the A&D brand's own site, has 359 URLs: 93 press releases, 75 blog posts, Chinese, Japanese and French sections, a newsletter sign-up page and research pages, updated as recently as September 2026. The 2025 in-car payments user-experience report press release is published on both business.parkopedia.com and arrive.com.Source

Run the study yearly in more markets (UK, France, China), with a public summary, a gated full report and private briefings for automakers. Launch it at a major automotive event.

An annual benchmark earns press, gives sales a reason to meet every automaker yearly, and keeps the A&D newsletter growing.

• Results favour Arrive too obviously

  Use an independent research partner and publish the method.

• Your newsroom2025 In-Car Payments UX Study pages (US and Germany): "Download the full report to reveal key insights"; the related release says "100% of US drivers and 93% of German motorists" said an easy in-car payment system would improve their driving experience and "70% of US motorists and 67% of German drivers" would pay more upfront for it. The US study page shows "Published: Nov 19, 2025" although the release ran on April 8, 2025, and its related news items all show the same November 19, 2025 date.Source
• Parkopedia websitebusiness.parkopedia.com, the A&D brand's own site, has 359 URLs: 93 press releases, 75 blog posts, Chinese, Japanese and French sections, a newsletter sign-up page and research pages, updated as recently as September 2026. The 2025 in-car payments user-experience report press release is published on both business.parkopedia.com and arrive.com.Source
• HiringDigital Growth & Content Lead, Automotive & Data (London, posted October 15, 2026): will "own the end-to-end digital ecosystem for the Automotive & Data (A&D) business unit", "including website, CRM, and social channels"; position Arrive "as the essential platform for in-car payments"; own "lead generation contribution, SEO"; "Shape and execute global newsletters and database growth strategies"; create "newsletters, media, whitepapers, case studies"; HubSpot or Salesforce proficiency "is essential".Source

Standardise AppsFlyer events, naming and creative testing across the apps, share the best-performing store pages and creatives, and report cost per active driver by app and market each month.

Shared learning across brands lowers acquisition costs without merging the brands drivers know.

• Brand teams resist

  Share results, not control.

• HiringDigital Marketing Specialist, 12-month contract (Stockholm, posted October 16, 2026): mobile app acquisition across Google UAC and Apple Search Ads "(accounting for core app volume)", plus Meta, TikTok and influencer deals; LinkedIn brand campaigns for "B2P/B2G and stakeholder audiences"; AppsFlyer attribution and UTM standards; "investment and performance scenarios to support market expansion".Source
• App storesConsumer apps: EasyPark on the Swedish App Store, 4.71 stars from 343,860 ratings; ParkMobile in the US, 4.76 from 1.36 million; ParkNYC powered by Flowbird, 4.77 from 255,031. Rival Parkster has 4.47 from 214,688 in Sweden.Source
• HiringEvery Arrive post: "Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities". The public board lists 74 open roles across Technology, Transport, Parking, Arrive for Business, Payments and Operations.Source

Make the Compass a yearly local event: a launch roundtable in each major market with city officials, local data and a localised report, run by the country teams with marketing support. Collect contacts for local newsletters.

Local roundtables build relationships with the people who decide tenders, which a global report alone cannot.

• Public-sector gift rules

  Keep events educational and compliant.

• Your websitearrive.com's sitemap has 319 URLs in English, German and French, but no page carries hreflang tags linking the language versions. The Urban Mobility Compass 2026 is offered in nine versions (US, German, Austrian German, French, UK, Italian, Swedish, Finnish, Danish).Source
• HiringEvery Arrive post: "Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities". The public board lists 74 open roles across Technology, Transport, Parking, Arrive for Business, Payments and Operations.Source
• HiringSocial Media Manager (Stockholm, posted October 22, 2026): "own and grow our presence across social channels, with a strong focus on LinkedIn", create content "for both global communication and local markets" with country teams, "turn complex, technical topics into engaging content"; nice to have: "writing for SEO and GEO (Generative Engine Optimization)".Source
• Your websitearrive.com has 19 case studies (October 22, 2026): cities and transport authorities (Paris, Toulouse, Milan, Monaco, New York, Detroit, Perth, Hong Kong and others), parking operators, and two fleet stories (a pharma company and a telco). None is about an automaker.Source

Tag the top 50 contact reasons each month, answer each in the app help centre and on the site, and track deflection. Share the list with marketing for SEO and social posts.

Every answered question saves contacts and brings in searchers with the same problem.

• Answers go stale

  Review with care leads monthly.

• HiringEvery Arrive post: "Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities". The public board lists 74 open roles across Technology, Transport, Parking, Arrive for Business, Payments and Operations.Source
• App storesConsumer apps: EasyPark on the Swedish App Store, 4.71 stars from 343,860 ratings; ParkMobile in the US, 4.76 from 1.36 million; ParkNYC powered by Flowbird, 4.77 from 255,031. Rival Parkster has 4.47 from 214,688 in Sweden.Source
• HiringSocial Media Manager (Stockholm, posted October 22, 2026): "own and grow our presence across social channels, with a strong focus on LinkedIn", create content "for both global communication and local markets" with country teams, "turn complex, technical topics into engaging content"; nice to have: "writing for SEO and GEO (Generative Engine Optimization)".Source

Add speed and accessibility budgets to the website release process so new pages, videos and forms do not undo it, and check Core Web Vitals monthly by template.

Keeping a fast site while adding forms and video avoids a slow decline as the marketing team adds content.

• Marketing needs heavy media

  Use click-to-load video.

• Google PageSpeed (real visitors)Chrome UX Report for arrive.com: Largest Contentful Paint 2.0 s at the 75th percentile and 13% faster than the previous period, Interaction to Next Paint 76 ms, layout shift 0.01: real visitors pass Core Web Vitals.Source
• HiringDigital Growth & Content Lead, Automotive & Data (London, posted October 15, 2026): will "own the end-to-end digital ecosystem for the Automotive & Data (A&D) business unit", "including website, CRM, and social channels"; position Arrive "as the essential platform for in-car payments"; own "lead generation contribution, SEO"; "Shape and execute global newsletters and database growth strategies"; create "newsletters, media, whitepapers, case studies"; HubSpot or Salesforce proficiency "is essential".Source