MongoDB growth playbook

Point voyageai.com's "Get Started" at Atlas registration with the Voyage onboarding scenario (keep "Sign in" for existing dashboard users), add a short "Already on Atlas? Create a model API key" path, and tag every entry with its source. For existing dashboard accounts, offer a guided move that keeps their free-token balance and key, then measure activation (first embedding call) and Atlas cluster creation by front door.

Every new Voyage developer then starts inside Atlas, where in-product prompts, lifecycle email and Vector Search are one click away, and the funnel is measured in one place.

[ ] voyageai.com Get Started -> Atlas register (onboardingScenario=voyage, source tag)
[ ] "Sign in" kept for existing dashboard users
[ ] docs.voyageai.com key page: Atlas path first
[ ] Pricing pages say the same free-token allowance
[ ] Migration offer for dashboard accounts
[ ] One activation event (first embedding) tracked for both paths
[ ] Weekly report by front door

• Existing Voyage customers feel pushed

  Keep their login and keys working; make the move optional and keep their balance.

• Standalone API users do not want a database account

  Say on the page that no cluster is needed to use the models.

• Voyage AI websitevoyageai.com (checked October 21, 2026) is titled "Voyage AI by MongoDB" and is its own canonical site. Its "Get Started" and "Sign in" buttons go to dash.voyageai.com, a separate Voyage account login, and its docs links go to docs.voyageai.com. It loads its own email marketing script.Source
• Your websitemongodb.com's Voyage AI page sends "Get Started" to Atlas registration with onboardingScenario=voyage, and the MongoDB docs quick start says: "To access Voyage AI models, create a model API key in the MongoDB Atlas UI", under "AI Model APIs" in an Atlas project.Source
• Voyage AI docsdocs.voyageai.com is a second, self-canonical documentation set with its own llms.txt, its own pricing page and its own key instructions: "sign in with your Voyage AI account and click the 'Create new secret key' button" in the Voyage dashboard. Its pricing gives "the first 200 million tokens" free for voyage-4 models "for every account".Source
• HiringGrowth Marketing Manager, Voyage AI (two openings, United States and Toronto, posted October 8, 2026): drives "growth and adoption of Voyage AI by MongoDB" across "discovery and onboarding through activation, adoption, and expansion", with lifecycle work "across email, in-product, content, and emerging channels", and asks for experience "designing and executing cross-sell/up-sell strategies to expand customer adoption across product offerings".Source

Choose mongodb.com/docs/voyageai as the canonical set, point docs.voyageai.com pages at their equivalents with canonical tags (or redirects page by page), merge the llms.txt files, and keep one pricing table. Test monthly what the main coding assistants answer for ten Voyage setup questions.

Assistants and search engines converge on the instructions that lead into Atlas, and docs teams maintain one set instead of two.

• Losing search traffic from the older domain

  Move page by page and watch Search Console.

• Voyage AI docsdocs.voyageai.com is a second, self-canonical documentation set with its own llms.txt, its own pricing page and its own key instructions: "sign in with your Voyage AI account and click the 'Create new secret key' button" in the Voyage dashboard. Its pricing gives "the first 200 million tokens" free for voyage-4 models "for every account".Source
• Your websitemongodb.com's Voyage AI page sends "Get Started" to Atlas registration with onboardingScenario=voyage, and the MongoDB docs quick start says: "To access Voyage AI models, create a model API key in the MongoDB Atlas UI", under "AI Model APIs" in an Atlas project.Source
• HiringVP, AI Marketing Strategy (San Francisco or Palo Alto, reporting to the CMO): exists "to secure the next generation of builders before they default to another platform"; owns "how MongoDB appears in AI-generated responses, agent framework recommendations, and developer tool suggestions", "ecosystem integration presence", co-marketing with "agent frameworks, deployment platforms, and frontier model providers" and "agentic builder acquisition"; treats "documentation quality, code example density, and dataset presence" as "distribution levers".Source
• Your websiteMongoDB already publishes an llms.txt for the site and a separate one for the docs ("How agents should use this file"), plus a Markdown pricing page (updated September 29, 2026): Atlas Free with 512 MB, Flex "Up to $30/month", Dedicated from $56.94 a month, and Atlas Infinite "for unpredictable AI demand".Source

Subset and self-host the web fonts (two weights, WOFF2), serve hero images at display size, load tag manager and ad pixels after interaction or consent, and remove third parties no team uses. Track field data in Search Console until both metrics pass.

Faster pages convert more of the developers who arrive from search, ads and AI answers, and the fix is engineering time, not budget.

• Attribution gaps from deferred tags

  Keep server-side events for signups.

• Google PageSpeedHomepage, October 21, 2026: real Chrome users fail Core Web Vitals (largest content at 5.3 s and interaction delay of 318 ms at the 75th percentile, both over Google's limits). Lab mobile score 31/100. The page downloads 13 MB in 296 requests: 4.2 MB of fonts, 3.0 MB of images and 2.7 MB of JavaScript; 37 third parties account for 7.7 MB, and Google Tag Manager alone blocks the main thread for about 1 s.Source
• HiringSoftware Engineer 3, Atlas Growth 2 (Dublin): Atlas Growth uses "an in-house experiments platform"; squads focus "on a single metric (e.g. retention)"; recent projects include "an AI Chatbot for cluster creation, a recommendation system that offers tips for better database performance, and a pricing page designed to optimize conversion rates".Source
• HiringSenior Director Product Management, Growth (United States, posted August 27, 2026): owns "the end-to-end product-led growth journey, from developer acquisition and onboarding through activation, adoption, monetization, retention, expansion, and sales handoffs" for "both MongoDB Community Edition and MongoDB Atlas", including "packaging, pricing, and monetization that accelerate self-service adoption".Source

Publish fair comparisons: Atlas Vector Search vs Pinecone, vs Postgres with pgvector (Supabase), and Voyage vs other embedding models on cost, accuracy, dimensions and setup. Include runnable code, a migration guide and a free-token offer.

Comparison searches come right before a decision, and AI assistants quote well-structured comparisons when asked which tool to choose.

• Benchmarks disputed

  Publish code and data so anyone can rerun them.

• Your websiteSitemap (checked October 21, 2026): comparison pages against MySQL, PostgreSQL, Oracle, DynamoDB, Redis, Cosmos DB, DocumentDB, Couchbase, Cassandra, HBase and Elasticsearch, but none against dedicated vector databases or other embedding model providers. The English page sitemap lists 1,224 URLs; the Spanish one lists 127.Source
• Competitor researchRivals' own homepages: Pinecone, "the trusted AI knowledge company" with "10,000+ customers and 1M developers"; Supabase, "The Postgres Development Platform" with "Vector embeddings" built in; Couchbase, "the Operational Data Platform for AI"; Cohere Embed for "semantic retrieval" over "multilingual, and multimodal data".See the research Source
• HiringVP, AI Marketing Strategy (San Francisco or Palo Alto, reporting to the CMO): exists "to secure the next generation of builders before they default to another platform"; owns "how MongoDB appears in AI-generated responses, agent framework recommendations, and developer tool suggestions", "ecosystem integration presence", co-marketing with "agent frameworks, deployment platforms, and frontier model providers" and "agentic builder acquisition"; treats "documentation quality, code example density, and dataset presence" as "distribution levers".Source
• Voyage AI docsdocs.voyageai.com is a second, self-canonical documentation set with its own llms.txt, its own pricing page and its own key instructions: "sign in with your Voyage AI account and click the 'Create new secret key' button" in the Voyage dashboard. Its pricing gives "the first 200 million tokens" free for voyage-4 models "for every account".Source

Trigger automatic emails at six, three and one month before expiry with the remaining balance, a suggested next step (move to a dedicated cluster, add Vector Search, try Voyage tokens) and a one-click extension request routed to the startup team.

Startups that use their credits build on MongoDB; credits that lapse unused are a lost chance to convert them.

• Too many emails

  Merge with existing billing notices.

• Your websiteMongoDB for Startups offers "Atlas credits and Voyage AI tokens" in four tiers (Inspire, Grow, Innovate, Scale). "Once activated, startups have 12 months to use your Atlas credits"; extensions are case by case, and startups are asked to get in touch "when you have three months remaining".Source
• HiringMarketing Automation Manager (Dublin, posted October 5, 2026): builds "AI driven automations and integrations" with "Workato, Claude", working with the owners of "Marketo, Iterable, Splash, Intercom, Workfront, and Salesforce".Source
• HiringIndia: a Manager, Startup Marketing (Gurugram, posted September 22, 2026) to "engage and convert high-potential startups in the region into the MongoDB for Startups program" through VCs, accelerators, hackathons and founder dinners; and a Senior Manager, Marketing (posted September 16) for "Global accounts with developer arms in India".Source

List every tag with an owner and purpose, remove those without one, move ad and enrichment tags behind consent and after interaction, and review the list quarterly with marketing operations.

Fewer, owned tags make the page faster and keep the data flows in line with the consent banner.

• Breaking campaign tracking

  Keep server-side conversions in place first.

• Google PageSpeedHomepage, October 21, 2026: real Chrome users fail Core Web Vitals (largest content at 5.3 s and interaction delay of 318 ms at the 75th percentile, both over Google's limits). Lab mobile score 31/100. The page downloads 13 MB in 296 requests: 4.2 MB of fonts, 3.0 MB of images and 2.7 MB of JavaScript; 37 third parties account for 7.7 MB, and Google Tag Manager alone blocks the main thread for about 1 s.Source
• HiringMarketing Automation Manager (Dublin, posted October 5, 2026): builds "AI driven automations and integrations" with "Workato, Claude", working with the owners of "Marketo, Iterable, Splash, Intercom, Workfront, and Salesforce".Source

In Atlas, show Vector Search users a one-line switch to Voyage with their free-token allowance and a side-by-side recall test on their own sample. Show Voyage key holders a "store these in Atlas Vector Search" quick start. Track both directions.

The prompt appears at the moment the developer is doing the related task, which beats any campaign.

• Prompts feel pushy

  Show once per project and only to active users.

• HiringGrowth Marketing Manager, Voyage AI (two openings, United States and Toronto, posted October 8, 2026): drives "growth and adoption of Voyage AI by MongoDB" across "discovery and onboarding through activation, adoption, and expansion", with lifecycle work "across email, in-product, content, and emerging channels", and asks for experience "designing and executing cross-sell/up-sell strategies to expand customer adoption across product offerings".Source
• Your websitemongodb.com's Voyage AI page sends "Get Started" to Atlas registration with onboardingScenario=voyage, and the MongoDB docs quick start says: "To access Voyage AI models, create a model API key in the MongoDB Atlas UI", under "AI Model APIs" in an Atlas project.Source
• Voyage AI docsdocs.voyageai.com is a second, self-canonical documentation set with its own llms.txt, its own pricing page and its own key instructions: "sign in with your Voyage AI account and click the 'Create new secret key' button" in the Voyage dashboard. Its pricing gives "the first 200 million tokens" free for voyage-4 models "for every account".Source
• HiringSenior Director Product Management, Growth (United States, posted August 27, 2026): owns "the end-to-end product-led growth journey, from developer acquisition and onboarding through activation, adoption, monetization, retention, expansion, and sales handoffs" for "both MongoDB Community Edition and MongoDB Atlas", including "packaging, pricing, and monetization that accelerate self-service adoption".Source

Add a source parameter to every registration and CLI link in the llms.txt files, MCP server and Build with AI docs; record the agent or tool on project creation where the CLI or MCP server is used; report agent-started projects alongside paid and organic.

A channel that is measured gets budget and attention; one that is not stays a hunch.

• Undercounting

  Combine tags with a signup question.

• Your websiteMongoDB already publishes an llms.txt for the site and a separate one for the docs ("How agents should use this file"), plus a Markdown pricing page (updated September 29, 2026): Atlas Free with 512 MB, Flex "Up to $30/month", Dedicated from $56.94 a month, and Atlas Infinite "for unpredictable AI demand".Source
• HiringVP, AI Marketing Strategy (San Francisco or Palo Alto, reporting to the CMO): exists "to secure the next generation of builders before they default to another platform"; owns "how MongoDB appears in AI-generated responses, agent framework recommendations, and developer tool suggestions", "ecosystem integration presence", co-marketing with "agent frameworks, deployment platforms, and frontier model providers" and "agentic builder acquisition"; treats "documentation quality, code example density, and dataset presence" as "distribution levers".Source
• HiringSenior Director Product Management, Growth (United States, posted August 27, 2026): owns "the end-to-end product-led growth journey, from developer acquisition and onboarding through activation, adoption, monetization, retention, expansion, and sales handoffs" for "both MongoDB Community Edition and MongoDB Atlas", including "packaging, pricing, and monetization that accelerate self-service adoption".Source

End each badge with a one-click free cluster preloaded with the course dataset and a Voyage key, and follow up with a project idea. Report developers enabled and clusters still active after 30 days by region.

It moves the field team's metric from attendance to product use.

• Free clusters left idle

  Pause after inactivity and remind.

• HiringField marketing: a Field Marketing Manager in Mexico City (posted October 5, 2026) for the "newly created AMER Marketing Hub", running "Developer Days, AI Builder Days" and "Skill Badge workshops and webinars" and "tracking and reporting on developers enabled and certified"; a Field Marketing Manager in Paris (posted September 11) for account-based marketing to "our largest and most strategic French accounts" and campaigns for "digital-native organizations and AI companies".Source
• Your websiteEvents and learning: MongoDB.local events in Toronto, New York, Dallas, Mumbai and Tel Aviv, a Build Fest, and a site-wide banner: "Level up your AI skills with 3 new free, focused MongoDB gen AI credentials. Earn a skill badge".Source
• Your websitemongodb.com's Voyage AI page sends "Get Started" to Atlas registration with onboardingScenario=voyage, and the MongoDB docs quick start says: "To access Voyage AI models, create a model API key in the MongoDB Atlas UI", under "AI Model APIs" in an Atlas project.Source

Define three product-qualified triggers, send them to Salesforce with the account and the trigger, and give AEs a short script per trigger. Test against a holdout.

Sales calls timed to usage convert better and feel helpful rather than cold.

• Developers dislike sales calls

  Offer technical help first.

• HiringSenior Director Product Management, Growth (United States, posted August 27, 2026): owns "the end-to-end product-led growth journey, from developer acquisition and onboarding through activation, adoption, monetization, retention, expansion, and sales handoffs" for "both MongoDB Community Edition and MongoDB Atlas", including "packaging, pricing, and monetization that accelerate self-service adoption".Source
• HiringRevenue and partner marketing: a Regional Revenue Marketing Manager (Chicago or Minneapolis, posted September 4, 2026) measured on "pipeline, account expansion, and net annual recurring revenue (NARR)" and "developers enabled"; a Senior Partner Marketing Manager for "ISV/Tech & AI partners" to "establish MongoDB the default data layer across these partners"; and 32 open account executive roles with "Growth" in the title.Source
• HiringSoftware Engineer 3, Atlas Growth 2 (Dublin): Atlas Growth uses "an in-house experiments platform"; squads focus "on a single metric (e.g. retention)"; recent projects include "an AI Chatbot for cluster creation, a recommendation system that offers tips for better database performance, and a pricing page designed to optimize conversion rates".Source

Translate the ten AI pages that bring most signups (Vector Search, Voyage, Agent Engine, the gen AI badges) into Spanish and Brazilian Portuguese, with local examples and events, and link them from LATAM workshops.

Developers convert faster in their first language, and few AI data vendors serve Spanish or Portuguese well.

• Docs stay English

  Link to translated quick starts first.

• Your websiteSitemap (checked October 21, 2026): comparison pages against MySQL, PostgreSQL, Oracle, DynamoDB, Redis, Cosmos DB, DocumentDB, Couchbase, Cassandra, HBase and Elasticsearch, but none against dedicated vector databases or other embedding model providers. The English page sitemap lists 1,224 URLs; the Spanish one lists 127.Source
• HiringField marketing: a Field Marketing Manager in Mexico City (posted October 5, 2026) for the "newly created AMER Marketing Hub", running "Developer Days, AI Builder Days" and "Skill Badge workshops and webinars" and "tracking and reporting on developers enabled and certified"; a Field Marketing Manager in Paris (posted September 11) for account-based marketing to "our largest and most strategic French accounts" and campaigns for "digital-native organizations and AI companies".Source
• Your websiteEvents and learning: MongoDB.local events in Toronto, New York, Dallas, Mumbai and Tel Aviv, a Build Fest, and a site-wide banner: "Level up your AI skills with 3 new free, focused MongoDB gen AI credentials. Earn a skill badge".Source

Use session check-ins, booth scans and workshop completions to draft each attendee's follow-up: the sessions they attended, the matching docs and a next step, reviewed by the field marketer. Route hot accounts to the AE with the same summary.

Relevant follow-up lifts post-event pipeline without more events.

• Wrong details

  Human review before sending.

• HiringMarketing Automation Manager (Dublin, posted October 5, 2026): builds "AI driven automations and integrations" with "Workato, Claude", working with the owners of "Marketo, Iterable, Splash, Intercom, Workfront, and Salesforce".Source
• Your websiteEvents and learning: MongoDB.local events in Toronto, New York, Dallas, Mumbai and Tel Aviv, a Build Fest, and a site-wide banner: "Level up your AI skills with 3 new free, focused MongoDB gen AI credentials. Earn a skill badge".Source
• HiringRevenue and partner marketing: a Regional Revenue Marketing Manager (Chicago or Minneapolis, posted September 4, 2026) measured on "pipeline, account expansion, and net annual recurring revenue (NARR)" and "developers enabled"; a Senior Partner Marketing Manager for "ISV/Tech & AI partners" to "establish MongoDB the default data layer across these partners"; and 32 open account executive roles with "Growth" in the title.Source

List the top 20 agent frameworks and deployment platforms, check which data store each quick start uses, and offer each a maintained MongoDB template with a tracked link. Co-market each new template with the partner.

Being in the default template wins developers before they compare options.

• Partners want neutrality

  Offer templates alongside others.

• HiringRevenue and partner marketing: a Regional Revenue Marketing Manager (Chicago or Minneapolis, posted September 4, 2026) measured on "pipeline, account expansion, and net annual recurring revenue (NARR)" and "developers enabled"; a Senior Partner Marketing Manager for "ISV/Tech & AI partners" to "establish MongoDB the default data layer across these partners"; and 32 open account executive roles with "Growth" in the title.Source
• HiringVP, AI Marketing Strategy (San Francisco or Palo Alto, reporting to the CMO): exists "to secure the next generation of builders before they default to another platform"; owns "how MongoDB appears in AI-generated responses, agent framework recommendations, and developer tool suggestions", "ecosystem integration presence", co-marketing with "agent frameworks, deployment platforms, and frontier model providers" and "agentic builder acquisition"; treats "documentation quality, code example density, and dataset presence" as "distribution levers".Source
• News coverageMongoDB press releases: MongoDB 9.0 and Atlas Infinite (September 29, 2026), a partnership with Cognition to modernize enterprise infrastructure (September 29), and Atlas Agent Engine "to put AI agents in production without a new stack" (September 30). MongoDB describes itself as having "over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100".Source

Give each partner fund and accelerator its own application link and tier, run founder dinners with their portfolios, and report signups and activation per partner to the funds.

Funds promote what helps their portfolio, and per-partner tracking shows which ones to invest in.

• Low activation

  Pair credits with a technical session.

• HiringIndia: a Manager, Startup Marketing (Gurugram, posted September 22, 2026) to "engage and convert high-potential startups in the region into the MongoDB for Startups program" through VCs, accelerators, hackathons and founder dinners; and a Senior Manager, Marketing (posted September 16) for "Global accounts with developer arms in India".Source
• Your websiteMongoDB for Startups offers "Atlas credits and Voyage AI tokens" in four tiers (Inspire, Grow, Innovate, Scale). "Once activated, startups have 12 months to use your Atlas credits"; extensions are case by case, and startups are asked to get in touch "when you have three months remaining".Source

Add three questions (steady or spiky load, data size, AI workload) that recommend a deployment and tier with an estimated monthly cost, then open cluster creation with those settings.

A recommendation removes the hardest choice on the page and starts the build.

• Wrong recommendations

  Show the reasoning and allow changes.

• Your websiteMongoDB already publishes an llms.txt for the site and a separate one for the docs ("How agents should use this file"), plus a Markdown pricing page (updated September 29, 2026): Atlas Free with 512 MB, Flex "Up to $30/month", Dedicated from $56.94 a month, and Atlas Infinite "for unpredictable AI demand".Source
• HiringSoftware Engineer 3, Atlas Growth 2 (Dublin): Atlas Growth uses "an in-house experiments platform"; squads focus "on a single metric (e.g. retention)"; recent projects include "an AI Chatbot for cluster creation, a recommendation system that offers tips for better database performance, and a pricing page designed to optimize conversion rates".Source
• News coverageMongoDB press releases: MongoDB 9.0 and Atlas Infinite (September 29, 2026), a partnership with Cognition to modernize enterprise infrastructure (September 29), and Atlas Agent Engine "to put AI agents in production without a new stack" (September 30). MongoDB describes itself as having "over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100".Source

Match Atlas signups, Community downloads, forum and course activity to target accounts, rank accounts by developer activity, and invite those developers to account-specific workshops before executive outreach.

Starting from existing developer champions shortens enterprise deals.

• Privacy

  Use company-level counts and consented contacts only.

• HiringField marketing: a Field Marketing Manager in Mexico City (posted October 5, 2026) for the "newly created AMER Marketing Hub", running "Developer Days, AI Builder Days" and "Skill Badge workshops and webinars" and "tracking and reporting on developers enabled and certified"; a Field Marketing Manager in Paris (posted September 11) for account-based marketing to "our largest and most strategic French accounts" and campaigns for "digital-native organizations and AI companies".Source
• HiringIndia: a Manager, Startup Marketing (Gurugram, posted September 22, 2026) to "engage and convert high-potential startups in the region into the MongoDB for Startups program" through VCs, accelerators, hackathons and founder dinners; and a Senior Manager, Marketing (posted September 16) for "Global accounts with developer arms in India".Source
• Developer footprintThe mongodb npm driver has about 8.8 million weekly downloads; MongoDB's Docker images have about 71 million pulls; the mongodb/mongo GitHub repository has 28,656 stars, across 310 public repositories.Source

Build a hosted tool in Atlas: upload a sample of documents and queries, run Voyage and the developer's current model, and see recall, cost and vector size side by side. Save the result as a project ready to deploy.

It turns benchmark claims into a personal proof and ends inside Atlas.

• Users upload sensitive data

  Small sample limits and automatic deletion.

• Voyage AI websitevoyageai.com (checked October 21, 2026) is titled "Voyage AI by MongoDB" and is its own canonical site. Its "Get Started" and "Sign in" buttons go to dash.voyageai.com, a separate Voyage account login, and its docs links go to docs.voyageai.com. It loads its own email marketing script.Source
• Competitor researchRivals' own homepages: Pinecone, "the trusted AI knowledge company" with "10,000+ customers and 1M developers"; Supabase, "The Postgres Development Platform" with "Vector embeddings" built in; Couchbase, "the Operational Data Platform for AI"; Cohere Embed for "semantic retrieval" over "multilingual, and multimodal data".See the research Source
• HiringGrowth Marketing Manager, Voyage AI (two openings, United States and Toronto, posted October 8, 2026): drives "growth and adoption of Voyage AI by MongoDB" across "discovery and onboarding through activation, adoption, and expansion", with lifecycle work "across email, in-product, content, and emerging channels", and asks for experience "designing and executing cross-sell/up-sell strategies to expand customer adoption across product offerings".Source
• Voyage AI docsdocs.voyageai.com is a second, self-canonical documentation set with its own llms.txt, its own pricing page and its own key instructions: "sign in with your Voyage AI account and click the 'Create new secret key' button" in the Voyage dashboard. Its pricing gives "the first 200 million tokens" free for voyage-4 models "for every account".Source

Ship a CLI command that creates a free or Flex cluster, copies a local database and switches the connection string, with a dry run. Promote it in the Docker image, Compass and Community docs.

Removing the move step converts local users at the moment they need more.

• Large data fails

  Start with small databases and resumable copies.

• HiringSenior Director Product Management, Growth (United States, posted August 27, 2026): owns "the end-to-end product-led growth journey, from developer acquisition and onboarding through activation, adoption, monetization, retention, expansion, and sales handoffs" for "both MongoDB Community Edition and MongoDB Atlas", including "packaging, pricing, and monetization that accelerate self-service adoption".Source
• Developer footprintThe mongodb npm driver has about 8.8 million weekly downloads; MongoDB's Docker images have about 71 million pulls; the mongodb/mongo GitHub repository has 28,656 stars, across 310 public repositories.Source
• Your websiteMongoDB already publishes an llms.txt for the site and a separate one for the docs ("How agents should use this file"), plus a Markdown pricing page (updated September 29, 2026): Atlas Free with 512 MB, Flex "Up to $30/month", Dedicated from $56.94 a month, and Atlas Infinite "for unpredictable AI demand".Source

Publish a gallery of open templates (support agent, research, retrieval agent) with deploy buttons, usage counts and partner badges; let partners and customers submit their own; feature the best at MongoDB.local.

A gallery is a growth loop: each template brings deploys, and each deploy brings new templates.

• Low-quality submissions

  Review before listing.

• News coverageMongoDB press releases: MongoDB 9.0 and Atlas Infinite (September 29, 2026), a partnership with Cognition to modernize enterprise infrastructure (September 29), and Atlas Agent Engine "to put AI agents in production without a new stack" (September 30). MongoDB describes itself as having "over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100".Source
• HiringVP, AI Marketing Strategy (San Francisco or Palo Alto, reporting to the CMO): exists "to secure the next generation of builders before they default to another platform"; owns "how MongoDB appears in AI-generated responses, agent framework recommendations, and developer tool suggestions", "ecosystem integration presence", co-marketing with "agent frameworks, deployment platforms, and frontier model providers" and "agentic builder acquisition"; treats "documentation quality, code example density, and dataset presence" as "distribution levers".Source
• Your websiteEvents and learning: MongoDB.local events in Toronto, New York, Dallas, Mumbai and Tel Aviv, a Build Fest, and a site-wide banner: "Level up your AI skills with 3 new free, focused MongoDB gen AI credentials. Earn a skill badge".Source

Add one short "Run it free on Atlas" line with a tracked link to each official driver README and package page, and to the Docker image description. Report signups by driver.

It reaches developers already using MongoDB at no media cost.

• Open-source users see it as advertising

  Keep it short and useful.

• Developer footprintThe mongodb npm driver has about 8.8 million weekly downloads; MongoDB's Docker images have about 71 million pulls; the mongodb/mongo GitHub repository has 28,656 stars, across 310 public repositories.Source
• HiringSenior Director Product Management, Growth (United States, posted August 27, 2026): owns "the end-to-end product-led growth journey, from developer acquisition and onboarding through activation, adoption, monetization, retention, expansion, and sales handoffs" for "both MongoDB Community Edition and MongoDB Atlas", including "packaging, pricing, and monetization that accelerate self-service adoption".Source

Publish a small JSON pricing file and estimate endpoint (tier, region, storage, Voyage tokens) referenced in llms.txt and the MCP server, kept in sync with the pricing page.

Agents that can price MongoDB accurately are more likely to recommend it.

• Out-of-date prices

  Generate from the same source as the page.

• Your websiteMongoDB already publishes an llms.txt for the site and a separate one for the docs ("How agents should use this file"), plus a Markdown pricing page (updated September 29, 2026): Atlas Free with 512 MB, Flex "Up to $30/month", Dedicated from $56.94 a month, and Atlas Infinite "for unpredictable AI demand".Source
• HiringVP, AI Marketing Strategy (San Francisco or Palo Alto, reporting to the CMO): exists "to secure the next generation of builders before they default to another platform"; owns "how MongoDB appears in AI-generated responses, agent framework recommendations, and developer tool suggestions", "ecosystem integration presence", co-marketing with "agent frameworks, deployment platforms, and frontier model providers" and "agentic builder acquisition"; treats "documentation quality, code example density, and dataset presence" as "distribution levers".Source