Chainguard growth playbook

Build three regional pages (Southeast Asia, Middle East & Africa, Latin America) that each carry: upcoming local roundtables and partner events, the demo at a local-hours slot, the closest customer proof (VPBank's 90 percent CVE drop for Southeast Asian banks), the local partners and marketplaces to buy through, and a regional contact form routed to the right AE and BDR. Add region tags to every event so the events filter has something to show, and translate the Latin America page into Spanish and Portuguese.

Field programs convert when the invite lands on a page that shows the company is present in the region. The pages also give BDRs a credible link for outreach, and the regional events filter stops showing empty results.

[ ] Southeast Asia, Middle East & Africa and Latin America pages live
[ ] VPBank summary on the Southeast Asia page
[ ] Demo slot in local hours on each page
[ ] Local partners and cloud marketplaces listed
[ ] Forms routed to the regional AE and BDR
[ ] Every event tagged with its region
[ ] Spanish and Portuguese versions of the LATAM page
[ ] Regional links in BDR sequences

• Pages look empty before the first events

  Launch with the local-hours demo, partners and marketplace links, then add events as they are booked.

• Translation quality

  Native-speaking sellers review every page.

• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source
• Your websiteEvents page (checked October 21, 2026): 115 events listed. 75 are in the Americas (54 virtual, the rest in US cities), all 32 EMEA events are in Europe (London, Paris, Amsterdam, Hamburg and others) and the 8 APJ events are in India, Australia and New Zealand. None has ever been in Southeast Asia, the Middle East, Africa or Latin America. The recurring demo runs "EVERY OTHER TUESDAY, 9AM PST", which is midnight in Singapore and 9:30 pm in India.Source
• Your websiteCustomer stories (34 in the sitemap): VPBank, a Vietnamese bank "serving more than 30 million customers", is the only Southeast Asian story; its engineers report "The number of CVEs dropped by over 90 percent on average"; Canva is the Australian story; there are none from the Middle East, Africa or Latin America.Source
• HiringInternational sales hiring: an Enterprise Business Development Representative - LATAM (posted September 15, 2026) that "does require Portuguese and/or Spanish fluency" and asks for "highly personalized outreach ... no generic sequences"; an International BDR for the Nordics (posted October 19, 2026); a Manager, Enterprise Business Development - APJ; and account executives or sales engineers in Singapore, India, Benelux, DACH, the Nordics, France, the UK and Canada.Source

Reserve the cookie notice's space or render it as an overlay that does not push content, then trim the tag manager payload and unused JavaScript on the homepage and paid landing pages. Retest and watch the Chrome UX Report for a month.

Layout shifts make visitors click the wrong thing and count against the page in search; this one has a single, known cause.

• Consent rules

  Keep the notice visible; change only how it is placed.

• Google PageSpeedHomepage: real visitors fail Core Web Vitals on layout stability (CLS 0.33; the limit is 0.1), and the element that shifts is the cookie notice ("This website uses cookies and other tracking technologies..."); loading (LCP 1.4s) and responsiveness (INP 133 ms) pass. In the mobile lab test: score 41 (desktop 71), largest content at 17.6s, 2.7 MB over 117 requests, 12 third-party services (Google Tag Manager alone 701 KB) and 579 KB of unused JavaScript.Source

Update the FAQ to match the current catalog, free tier and library languages, add a "last updated" date, and give one owner the job of checking the pricing page at every launch.

Inconsistent numbers on a security vendor's pricing page create doubt at the moment of purchase and give rivals an easy point.

• Numbers change often

  Pull counts from one shared source.

• Your websitePricing page: Catalog "Starts at $19K for a team of 10" with "Full access to 3,000+ images", while the FAQ says "Chainguard's 1,800+ images"; the free plan offers "Five images" ("Up to five images per organization") while the FAQ says "~50 container images ... are freely available" with only ":latest" tags; the Libraries FAQ says "currently Python, Java, and JavaScript" while the homepage lists Python, Java, JavaScript, Go and .NET. Pricing covers Containers, Libraries, VMs and Actions, but not Agent Skills, Workspaces, Harness or Checks, which are all in the product menu.Source
• Your websiteHomepage and compare page: H1 "Prevent AI attacks with trusted open source"; "3,000+ images with 97.6% fewer CVEs than public alternatives"; "4.7 Stars on G2"; new products Agent Skills ("1,000+ hardened skills"), Workspaces, Harness and Checks ("run identical checks pre-commit or through the GitHub App"); comparison pages against Docker Hardened Images, RapidFort, Minimus, Echo, Bitnami Secure Images, WizOS and Socket, none for the agentic products; proof figures "424,000+ Engineering Hours Saved" and "106,000+ CVEs Remediated".Source
• Competitor researchRivals' own pages: Docker, "Fortify your container security with Docker Hardened Images"; Minimus, "Free Hardened Container Images"; Echo, "CVE-free Base Images and Libraries"; RapidFort, "Software Supply Chain Security Platform for Containers"; the root.io homepage is now titled "CVE-free images without breaking changes | Aikido Security".See the research Source

Add a section for the agentic products with how each is licensed or how to join the early access, a free trial or design partner path, and a short form that routes to the AI CICD and agentic product teams.

New products grow fastest when interested developers can start the same day, and the sign-ups give product managers their first design partners.

• Pricing not final

  Show "early access" and the trial path until it is.

• Your websitePricing page: Catalog "Starts at $19K for a team of 10" with "Full access to 3,000+ images", while the FAQ says "Chainguard's 1,800+ images"; the free plan offers "Five images" ("Up to five images per organization") while the FAQ says "~50 container images ... are freely available" with only ":latest" tags; the Libraries FAQ says "currently Python, Java, and JavaScript" while the homepage lists Python, Java, JavaScript, Go and .NET. Pricing covers Containers, Libraries, VMs and Actions, but not Agent Skills, Workspaces, Harness or Checks, which are all in the product menu.Source
• HiringStaff Product Marketing Manager (posted September 29, 2026): leads "launches and growth initiatives for Chainguard's Agentic Dev Tooling", "from agent skill hardening to ambitious roadmap to add more capabilities and products"; will "Contribute to pricing and competitive analysis for Chainguard agentic dev tooling products" and work with industry analysts.Source
• HiringSenior Product Manager, AI CICD (posted September 14, 2026): "We think CI gets rebuilt for agents"; the PM will find "Design partners", "the teams whose agent fleets are big enough to hurt"; "Adoption is the whole game here"; and owns the launch: "Positioning, naming, docs, the pricing model, and the story".Source
• Your websiteHomepage and compare page: H1 "Prevent AI attacks with trusted open source"; "3,000+ images with 97.6% fewer CVEs than public alternatives"; "4.7 Stars on G2"; new products Agent Skills ("1,000+ hardened skills"), Workspaces, Harness and Checks ("run identical checks pre-commit or through the GitHub App"); comparison pages against Docker Hardened Images, RapidFort, Minimus, Echo, Bitnami Secure Images, WizOS and Socket, none for the agentic products; proof figures "424,000+ Engineering Hours Saved" and "106,000+ CVEs Remediated".Source

Add a monthly APJ session (for example 11am Singapore) and an EMEA session, presented by regional sales engineers, with a regional Q&A and local follow-up by the BDRs.

Live demos convert better than replays, and regional sessions give the new field teams a steady event to invite to from day one.

• Low early attendance

  Invite existing APJ trial users and partners first.

• Your websiteEvents page (checked October 21, 2026): 115 events listed. 75 are in the Americas (54 virtual, the rest in US cities), all 32 EMEA events are in Europe (London, Paris, Amsterdam, Hamburg and others) and the 8 APJ events are in India, Australia and New Zealand. None has ever been in Southeast Asia, the Middle East, Africa or Latin America. The recurring demo runs "EVERY OTHER TUESDAY, 9AM PST", which is midnight in Singapore and 9:30 pm in India.Source
• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source
• HiringInternational sales hiring: an Enterprise Business Development Representative - LATAM (posted September 15, 2026) that "does require Portuguese and/or Spanish fluency" and asks for "highly personalized outreach ... no generic sequences"; an International BDR for the Nordics (posted October 19, 2026); a Manager, Enterprise Business Development - APJ; and account executives or sales engineers in Singapore, India, Benelux, DACH, the Nordics, France, the UK and Canada.Source

Publish a partner kit behind the partner login: a one-page pitch per persona (security, platform, developers), a first-call script, the free images as a door opener, how to quote through each marketplace, and the deal registration rules. Run a monthly enablement call.

Resellers sell what is easiest to explain; a short kit raises partner-sourced deals without one-off support.

• Kit goes stale

  Update after every launch.

• HiringPartner hiring: a Partner Manager - Commercial (posted October 6, 2026) for VARs and resellers who will build "one-to-many programs, including enablement sessions, sales kits, deal registration motions, and partner campaigns"; a Senior Partner Manager - Technology Partnerships to own how integrations are "evaluated, scoped, certified, and maintained"; and Senior Partner Managers for the Northeast and NY Metro.Source
• Your websitePartners page: Channel partners with deal registration (including a public sector form), Technology Alliances, and listings on the AWS, Google Cloud and Azure marketplaces; partner quotes from Datadog, Snyk, Defy and Bytes.Source
• Your websitePricing page: Catalog "Starts at $19K for a team of 10" with "Full access to 3,000+ images", while the FAQ says "Chainguard's 1,800+ images"; the free plan offers "Five images" ("Up to five images per organization") while the FAQ says "~50 container images ... are freely available" with only ":latest" tags; the Libraries FAQ says "currently Python, Java, and JavaScript" while the homepage lists Python, Java, JavaScript, Go and .NET. Pricing covers Containers, Libraries, VMs and Actions, but not Agent Skills, Workspaces, Harness or Checks, which are all in the product menu.Source

Sign one distributor or VAR in the Gulf and one in South Africa, run co-branded executive roundtables in Dubai, Riyadh and Johannesburg, produce Arabic one-pagers, and target banks, telecoms and government suppliers where the solution pages already exist.

In these markets buyers often buy through local partners, and co-branded events borrow their relationships.

• Partners not enabled

  Use the partner kit (idea 6) and joint calls.

• #6 A one-page partner kit for VARs: deal registration, pitch and first-call script

• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source
• Your websiteEvents page (checked October 21, 2026): 115 events listed. 75 are in the Americas (54 virtual, the rest in US cities), all 32 EMEA events are in Europe (London, Paris, Amsterdam, Hamburg and others) and the 8 APJ events are in India, Australia and New Zealand. None has ever been in Southeast Asia, the Middle East, Africa or Latin America. The recurring demo runs "EVERY OTHER TUESDAY, 9AM PST", which is midnight in Singapore and 9:30 pm in India.Source
• Your websitePartners page: Channel partners with deal registration (including a public sector form), Technology Alliances, and listings on the AWS, Google Cloud and Azure marketplaces; partner quotes from Datadog, Snyk, Defy and Bytes.Source
• Your websiteSitemap (1,069 URLs, all in English): 803 blog posts, 87 Supply Chain Security 101 pages, 34 customer stories; solution pages for FedRAMP, PCI DSS, CMMC 2.0 and SOC 2 and for Public Sector, Technology, Financial Services and Telecommunications; the Cyber Resilience Act and NIS2 appear only as blog and 101 articles. robots.txt already lists markdown sitemaps for AI agents.Source

Create Spanish and Portuguese versions of three assets (a one-page overview, the CVE-reduction proof, a short demo video with subtitles), research each target account's public containers and CI, and open with what Chainguard would remove from their images.

Native-language, account-specific outreach stands out against English sequences, and the assets support the first LATAM events.

• Small team stretched

  Start with Brazil and Mexico.

• HiringInternational sales hiring: an Enterprise Business Development Representative - LATAM (posted September 15, 2026) that "does require Portuguese and/or Spanish fluency" and asks for "highly personalized outreach ... no generic sequences"; an International BDR for the Nordics (posted October 19, 2026); a Manager, Enterprise Business Development - APJ; and account executives or sales engineers in Singapore, India, Benelux, DACH, the Nordics, France, the UK and Canada.Source
• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source
• Your websiteSitemap (1,069 URLs, all in English): 803 blog posts, 87 Supply Chain Security 101 pages, 34 customer stories; solution pages for FedRAMP, PCI DSS, CMMC 2.0 and SOC 2 and for Public Sector, Technology, Financial Services and Telecommunications; the Cyber Resilience Act and NIS2 appear only as blog and 101 articles. robots.txt already lists markdown sitemaps for AI agents.Source
• Your websiteCustomer stories (34 in the sitemap): VPBank, a Vietnamese bank "serving more than 30 million customers", is the only Southeast Asian story; its engineers report "The number of CVEs dropped by over 90 percent on average"; Canva is the Australian story; there are none from the Middle East, Africa or Latin America.Source

Use registry pull data and free-tier sign-ups (where terms allow) to list organizations by region, invite their engineers to local workshops, and give BDRs the account list with what each team uses.

Accounts with developers already using the product convert faster than cold lists, and the workshops turn usage into a sales conversation.

• Privacy concerns

  Use organization-level data only and follow the terms.

• programmable.infoDeveloper reach: 60 images in the chainguard Docker Hub org with 30.9 million pulls (top image chainguard/static); 118 public GitHub repos, the top one apko with 1,692 stars; a YouTube channel with 277 videos and 1,530 subscribers; 76 Hacker News mentions.Source
• Your websitePricing page: Catalog "Starts at $19K for a team of 10" with "Full access to 3,000+ images", while the FAQ says "Chainguard's 1,800+ images"; the free plan offers "Five images" ("Up to five images per organization") while the FAQ says "~50 container images ... are freely available" with only ":latest" tags; the Libraries FAQ says "currently Python, Java, and JavaScript" while the homepage lists Python, Java, JavaScript, Go and .NET. Pricing covers Containers, Libraries, VMs and Actions, but not Agent Skills, Workspaces, Harness or Checks, which are all in the product menu.Source
• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source

Publish one solution page mapping what Chainguard artifacts provide (SBOMs, provenance, CVE SLAs, advisories) to the software requirements European buyers cite, reviewed by the policy lead, with a downloadable checklist for EMEA field events.

European buyers are asking how to meet these rules, and a clear page gives field teams and partners a reason to meet.

• Claiming compliance a product cannot give

  Describe how artifacts support compliance, not that they deliver it.

• HiringDirector, EMEA Government Affairs & Public Policy (posted September 18, 2026), Chainguard's "first dedicated European government affairs and public policy leader": Europe is "where the rules for our category are actively being written — the Cyber Resilience Act, NIS2, the EU AI Act"; the role will translate "emerging requirements back into clear implications for our messaging and roadmap".Source
• Your websiteSitemap (1,069 URLs, all in English): 803 blog posts, 87 Supply Chain Security 101 pages, 34 customer stories; solution pages for FedRAMP, PCI DSS, CMMC 2.0 and SOC 2 and for Public Sector, Technology, Financial Services and Telecommunications; the Cyber Resilience Act and NIS2 appear only as blog and 101 articles. robots.txt already lists markdown sitemaps for AI agents.Source
• News coverageChainguard raised a $356 million Series D at a $3.5 billion valuation in April 2025; ARR reached $40 million in fiscal 2025, up sevenfold, and the money was earmarked for go-to-market expansion and growth in EMEA and APAC.Source

Score current accounts by agent usage, invite the top 15 to a design partner program with early access, a shared Slack channel and monthly roadmap sessions, and publish two design partner stories at launch.

Existing customers give faster, more honest feedback than strangers, and their stories become the launch proof.

• Partners want custom features

  Agree scope in writing at the start.

• HiringSenior Product Manager, AI CICD (posted September 14, 2026): "We think CI gets rebuilt for agents"; the PM will find "Design partners", "the teams whose agent fleets are big enough to hurt"; "Adoption is the whole game here"; and owns the launch: "Positioning, naming, docs, the pricing model, and the story".Source
• Your websiteHomepage and compare page: H1 "Prevent AI attacks with trusted open source"; "3,000+ images with 97.6% fewer CVEs than public alternatives"; "4.7 Stars on G2"; new products Agent Skills ("1,000+ hardened skills"), Workspaces, Harness and Checks ("run identical checks pre-commit or through the GitHub App"); comparison pages against Docker Hardened Images, RapidFort, Minimus, Echo, Bitnami Secure Images, WizOS and Socket, none for the agentic products; proof figures "424,000+ Engineering Hours Saved" and "106,000+ CVEs Remediated".Source
• HiringStaff Product Marketing Manager (posted September 29, 2026): leads "launches and growth initiatives for Chainguard's Agentic Dev Tooling", "from agent skill hardening to ambitious roadmap to add more capabilities and products"; will "Contribute to pricing and competitive analysis for Chainguard agentic dev tooling products" and work with industry analysts.Source

Write fair comparison pages for each agentic product against the alternatives developers use today (public skill registries, hosted CI runners, generic sandboxes), and add a page for the Root and Aikido offering.

Comparison searches are high intent, and developers trying new categories want to know what they replace.

• Out-of-date claims

  Date each page and cite sources.

• Your websiteHomepage and compare page: H1 "Prevent AI attacks with trusted open source"; "3,000+ images with 97.6% fewer CVEs than public alternatives"; "4.7 Stars on G2"; new products Agent Skills ("1,000+ hardened skills"), Workspaces, Harness and Checks ("run identical checks pre-commit or through the GitHub App"); comparison pages against Docker Hardened Images, RapidFort, Minimus, Echo, Bitnami Secure Images, WizOS and Socket, none for the agentic products; proof figures "424,000+ Engineering Hours Saved" and "106,000+ CVEs Remediated".Source
• HiringStaff Product Marketing Manager (posted September 29, 2026): leads "launches and growth initiatives for Chainguard's Agentic Dev Tooling", "from agent skill hardening to ambitious roadmap to add more capabilities and products"; will "Contribute to pricing and competitive analysis for Chainguard agentic dev tooling products" and work with industry analysts.Source
• Competitor researchRivals' own pages: Docker, "Fortify your container security with Docker Hardened Images"; Minimus, "Free Hardened Container Images"; Echo, "CVE-free Base Images and Libraries"; RapidFort, "Software Supply Chain Security Platform for Containers"; the root.io homepage is now titled "CVE-free images without breaking changes | Aikido Security".See the research Source

Publish a monthly page with median time from disclosure to patched artifact by severity, the share of KEV entries fixed within a day, and examples, using the same metrics the PM tracks internally.

Measured speed is the strongest proof against rivals who also claim to be CVE-free, and the page is easy for field teams to cite.

• Bad months are public

  Show trends and explain outliers.

• HiringSenior Product Manager (Athena) (posted October 14, 2026): Athena "processes vulnerability reports from enterprise customers, validates and deduplicates findings, and routes clean signals to remediation"; the PM reports "submission volume and coverage, time to patch, status visibility, feed adoption"; financial-services experience "strongly preferred".Source
• Your websiteHomepage and compare page: H1 "Prevent AI attacks with trusted open source"; "3,000+ images with 97.6% fewer CVEs than public alternatives"; "4.7 Stars on G2"; new products Agent Skills ("1,000+ hardened skills"), Workspaces, Harness and Checks ("run identical checks pre-commit or through the GitHub App"); comparison pages against Docker Hardened Images, RapidFort, Minimus, Echo, Bitnami Secure Images, WizOS and Socket, none for the agentic products; proof figures "424,000+ Engineering Hours Saved" and "106,000+ CVEs Remediated".Source
• Competitor researchRivals' own pages: Docker, "Fortify your container security with Docker Hardened Images"; Minimus, "Free Hardened Container Images"; Echo, "CVE-free Base Images and Libraries"; RapidFort, "Software Supply Chain Security Platform for Containers"; the root.io homepage is now titled "CVE-free images without breaking changes | Aikido Security".See the research Source

Score free sign-ups by company size, images used and region, send high scores to the regional BDR with a summary, and send the rest a short onboarding series about the Catalog and CVE SLA.

Product-qualified leads close faster than form fills, and BDRs get a reason to call.

• Developers dislike sales calls

  Lead with help on adoption, not a pitch.

• Your websitePricing page: Catalog "Starts at $19K for a team of 10" with "Full access to 3,000+ images", while the FAQ says "Chainguard's 1,800+ images"; the free plan offers "Five images" ("Up to five images per organization") while the FAQ says "~50 container images ... are freely available" with only ":latest" tags; the Libraries FAQ says "currently Python, Java, and JavaScript" while the homepage lists Python, Java, JavaScript, Go and .NET. Pricing covers Containers, Libraries, VMs and Actions, but not Agent Skills, Workspaces, Harness or Checks, which are all in the product menu.Source
• HiringInternational sales hiring: an Enterprise Business Development Representative - LATAM (posted September 15, 2026) that "does require Portuguese and/or Spanish fluency" and asks for "highly personalized outreach ... no generic sequences"; an International BDR for the Nordics (posted October 19, 2026); a Manager, Enterprise Business Development - APJ; and account executives or sales engineers in Singapore, India, Benelux, DACH, the Nordics, France, the UK and Canada.Source
• programmable.infoDeveloper reach: 60 images in the chainguard Docker Hub org with 30.9 million pulls (top image chainguard/static); 118 public GitHub repos, the top one apko with 1,692 stars; a YouTube channel with 277 videos and 1,530 subscribers; 76 Hacker News mentions.Source

Create a public certification with a badge partners can show on their sites and marketplaces, a directory page of verified integrations, and joint launch kits.

Partners promote a badge they earned, giving Chainguard links and visibility in every partner's ecosystem.

• Certification burden

  Keep the test light and automate it.

• HiringPartner hiring: a Partner Manager - Commercial (posted October 6, 2026) for VARs and resellers who will build "one-to-many programs, including enablement sessions, sales kits, deal registration motions, and partner campaigns"; a Senior Partner Manager - Technology Partnerships to own how integrations are "evaluated, scoped, certified, and maintained"; and Senior Partner Managers for the Northeast and NY Metro.Source
• Your websitePartners page: Channel partners with deal registration (including a public sector form), Technology Alliances, and listings on the AWS, Google Cloud and Azure marketplaces; partner quotes from Datadog, Snyk, Defy and Bytes.Source
• Your websitePricing page: Catalog "Starts at $19K for a team of 10" with "Full access to 3,000+ images", while the FAQ says "Chainguard's 1,800+ images"; the free plan offers "Five images" ("Up to five images per organization") while the FAQ says "~50 container images ... are freely available" with only ":latest" tags; the Libraries FAQ says "currently Python, Java, and JavaScript" while the homepage lists Python, Java, JavaScript, Go and .NET. Pricing covers Containers, Libraries, VMs and Actions, but not Agent Skills, Workspaces, Harness or Checks, which are all in the product menu.Source

Write one playbook (event types, target accounts, follow-up within 48 hours, standard Splash and HubSpot setup) and one measure (pipeline per event dollar by type), shared across all regions.

Consistent follow-up and measurement show which event types work, so regional teams copy winners rather than guess.

• Regions differ

  Allow local choices within the standard measure.

• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source
• Your websiteEvents page (checked October 21, 2026): 115 events listed. 75 are in the Americas (54 virtual, the rest in US cities), all 32 EMEA events are in Europe (London, Paris, Amsterdam, Hamburg and others) and the 8 APJ events are in India, Australia and New Zealand. None has ever been in Southeast Asia, the Middle East, Africa or Latin America. The recurring demo runs "EVERY OTHER TUESDAY, 9AM PST", which is midnight in Singapore and 9:30 pm in India.Source

Ask each regional AE for one referenceable customer, prioritising Southeast Asian and Gulf banks and telecoms, and publish short stories with a regional quote and a measured result.

Buyers trust peers in their market and industry most, and each story arms the regional pages from idea 1.

• Customers decline publicity

  Offer anonymised versions with industry and country.

• #1 Give the new Southeast Asia, Middle East & Africa and LATAM teams a front door before their first event

• Your websiteCustomer stories (34 in the sitemap): VPBank, a Vietnamese bank "serving more than 30 million customers", is the only Southeast Asian story; its engineers report "The number of CVEs dropped by over 90 percent on average"; Canva is the Australian story; there are none from the Middle East, Africa or Latin America.Source
• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source
• Your websiteSitemap (1,069 URLs, all in English): 803 blog posts, 87 Supply Chain Security 101 pages, 34 customer stories; solution pages for FedRAMP, PCI DSS, CMMC 2.0 and SOC 2 and for Public Sector, Technology, Financial Services and Telecommunications; the Cyber Resilience Act and NIS2 appear only as blog and 101 articles. robots.txt already lists markdown sitemaps for AI agents.Source

Run smaller regional editions of Assemble in Singapore and Dubai with customers, partners and local regulators' perspectives, timed with the first regional customer stories.

A flagship event signals commitment to a region and gives sellers a reason to invite every target account.

• Too early for a flagship

  Start with 100-person editions and grow.

• Your websiteEvents page (checked October 21, 2026): 115 events listed. 75 are in the Americas (54 virtual, the rest in US cities), all 32 EMEA events are in Europe (London, Paris, Amsterdam, Hamburg and others) and the 8 APJ events are in India, Australia and New Zealand. None has ever been in Southeast Asia, the Middle East, Africa or Latin America. The recurring demo runs "EVERY OTHER TUESDAY, 9AM PST", which is midnight in Singapore and 9:30 pm in India.Source
• News coverageChainguard raised a $356 million Series D at a $3.5 billion valuation in April 2025; ARR reached $40 million in fiscal 2025, up sevenfold, and the money was earmarked for go-to-market expansion and growth in EMEA and APAC.Source
• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source

Publish a yearly report: CVE volume by ecosystem, time to fix upstream vs Chainguard, malware caught in packages, and regional breakdowns for EMEA and APJ events. Launch it with analysts and at regional events.

Original data earns press, analyst attention and links, and gives every field team a reason to meet.

• Revealing sensitive details

  Aggregate and delay data on open issues.

• Your websiteHomepage and compare page: H1 "Prevent AI attacks with trusted open source"; "3,000+ images with 97.6% fewer CVEs than public alternatives"; "4.7 Stars on G2"; new products Agent Skills ("1,000+ hardened skills"), Workspaces, Harness and Checks ("run identical checks pre-commit or through the GitHub App"); comparison pages against Docker Hardened Images, RapidFort, Minimus, Echo, Bitnami Secure Images, WizOS and Socket, none for the agentic products; proof figures "424,000+ Engineering Hours Saved" and "106,000+ CVEs Remediated".Source
• HiringSenior Product Manager (Athena) (posted October 14, 2026): Athena "processes vulnerability reports from enterprise customers, validates and deduplicates findings, and routes clean signals to remediation"; the PM reports "submission volume and coverage, time to patch, status visibility, feed adoption"; financial-services experience "strongly preferred".Source
• HiringStaff Product Marketing Manager (posted September 29, 2026): leads "launches and growth initiatives for Chainguard's Agentic Dev Tooling", "from agent skill hardening to ambitious roadmap to add more capabilities and products"; will "Contribute to pricing and competitive analysis for Chainguard agentic dev tooling products" and work with industry analysts.Source

Build a regional marketplace motion: private offers through local partners in Southeast Asia, India and the Gulf, joint campaigns with the cloud providers' local teams, and marketplace pricing that matches the regional pages.

Marketplace buying removes procurement friction and taps budgets already committed to the cloud provider.

• Margin loss to fees

  Use marketplaces where they speed up deals.

• Your websitePartners page: Channel partners with deal registration (including a public sector form), Technology Alliances, and listings on the AWS, Google Cloud and Azure marketplaces; partner quotes from Datadog, Snyk, Defy and Bytes.Source
• HiringPartner hiring: a Partner Manager - Commercial (posted October 6, 2026) for VARs and resellers who will build "one-to-many programs, including enablement sessions, sales kits, deal registration motions, and partner campaigns"; a Senior Partner Manager - Technology Partnerships to own how integrations are "evaluated, scoped, certified, and maintained"; and Senior Partner Managers for the Northeast and NY Metro.Source
• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source

Cut each Learning Lab into three short clips, add subtitles for the main regional languages, and post them with regional event links.

Short clips reach developers who never attend a webinar, and subtitles make one recording work in many regions.

• Low views at first

  Promote through partners and staff.

• programmable.infoDeveloper reach: 60 images in the chainguard Docker Hub org with 30.9 million pulls (top image chainguard/static); 118 public GitHub repos, the top one apko with 1,692 stars; a YouTube channel with 277 videos and 1,530 subscribers; 76 Hacker News mentions.Source
• Your websiteEvents page (checked October 21, 2026): 115 events listed. 75 are in the Americas (54 virtual, the rest in US cities), all 32 EMEA events are in Europe (London, Paris, Amsterdam, Hamburg and others) and the 8 APJ events are in India, Australia and New Zealand. None has ever been in Southeast Asia, the Middle East, Africa or Latin America. The recurring demo runs "EVERY OTHER TUESDAY, 9AM PST", which is midnight in Singapore and 9:30 pm in India.Source
• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source

Host quarterly community meetups with local contributors talking about building minimal images, with Chainguard engineers joining remotely and local sellers attending.

Developer communities build trust before a sales cycle and give the field a way to meet platform engineers.

• Too salesy

  Keep talks technical and community-led.

• programmable.infoDeveloper reach: 60 images in the chainguard Docker Hub org with 30.9 million pulls (top image chainguard/static); 118 public GitHub repos, the top one apko with 1,692 stars; a YouTube channel with 277 videos and 1,530 subscribers; 76 Hacker News mentions.Source
• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source
• HiringInternational sales hiring: an Enterprise Business Development Representative - LATAM (posted September 15, 2026) that "does require Portuguese and/or Spanish fluency" and asks for "highly personalized outreach ... no generic sequences"; an International BDR for the Nordics (posted October 19, 2026); a Manager, Enterprise Business Development - APJ; and account executives or sales engineers in Singapore, India, Benelux, DACH, the Nordics, France, the UK and Canada.Source

Run small breakfasts in each region where a Chainguard leader walks executives through the category and what to ask vendors, with the report as the takeaway.

Analyst research gives executives a neutral reason to attend, and the format fits roundtable budgets.

• Report rights limits

  Follow the analyst firm's citation rules.

• Your websiteEvents page (checked October 21, 2026): 115 events listed. 75 are in the Americas (54 virtual, the rest in US cities), all 32 EMEA events are in Europe (London, Paris, Amsterdam, Hamburg and others) and the 8 APJ events are in India, Australia and New Zealand. None has ever been in Southeast Asia, the Middle East, Africa or Latin America. The recurring demo runs "EVERY OTHER TUESDAY, 9AM PST", which is midnight in Singapore and 9:30 pm in India.Source
• HiringField marketing hiring: a Field Marketing Manager, ASIA (posted September 11, 2026) for "Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam" running "executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations" and asked to "Localize and amplify global campaigns"; a Senior Field Marketing Manager, Middle East & Africa (posted October 2, 2026), "a brand new role" focused on "UAE, Saudi Arabia and South Africa" with "Channel Led Growth" and Arabic preferred; Field Marketing Specialists for ANZ, India and the US; and a Senior Director, AMER Field Marketing (posted September 30, 2026) for North America, LATAM and Public Sector who will "Build out a field center of excellence" using HubSpot, Salesforce and Splash.Source
• HiringStaff Product Marketing Manager (posted September 29, 2026): leads "launches and growth initiatives for Chainguard's Agentic Dev Tooling", "from agent skill hardening to ambitious roadmap to add more capabilities and products"; will "Contribute to pricing and competitive analysis for Chainguard agentic dev tooling products" and work with industry analysts.Source