Audiohook growth playbook

Add three questions to /create-campaign: monthly conversions, monthly site visits and how conversions are tracked (Shopify, CJ, Impact, other affiliate network, server-to-server, none). Show an instant answer. Ready: book the technical review and install the pixel with Pixel Helper. Close: a launch plan with what is missing. Not yet: Creative Intelligence, the playbook PDF, free Podscan brand monitoring and a spot on the self-serve waitlist. Pass the answers to the CRM so sales routing and activation reporting use them.

Brands get an honest answer in a minute instead of a call that ends in "not yet", sales spends its time on fits, activation is measured on qualified sign-ups, and the "not yet" list sizes the self-serve market the FAQ says is coming.

[ ] Monthly conversions: under 1,000 / 1,000-3,000 / 3,000-5,000 / 5,000+
[ ] Monthly site visits: under 50k / 50k-100k / 100k+
[ ] Tracking: Shopify / CJ / Rakuten / AWIN / Impact / other network / server-to-server / none yet
[ ] Instant result: Ready / Close / Not yet, each with one button
[ ] Ready: book technical review + Pixel Helper install guide
[ ] Not yet: Creative Intelligence, playbook, Podscan brand monitoring, self-serve waitlist
[ ] Answers saved to CRM for routing and activation reporting

• Fewer form completions

  Keep the three questions as bands and show the result immediately, so the form gives value back.

• Good brands misjudge their own numbers

  Let "close" leads still book a call, and check the answers in the technical review.

• Your websiteFree campaign form (/create-campaign): "Start free - no card required"; asks name, work email, company, website and an optional "Average monthly marketing spend" starting at "Less than $5K". It asks nothing about monthly conversions, site traffic or how conversions are tracked.Source
• Your websiteFAQ: "Audiohook requires a 30-day minimum commitment and a minimum monthly spend cap of $10,000 for Audiohook-managed campaigns"; best-fit brands have "typically 3,000 to 5,000 monthly conversions and at least 100,000 page views"; "We're working toward launching self-serve capabilities in the future to better accommodate smaller campaign budgets"; the starting CPA is "where Meta and Google CPAs are backing out, combined with" AOV, LTV and margin.Source
• Your websiteHomepage: H1 "Podcast ads that work. Only pay for conversions."; meta description "Build a complete podcast campaign tailored to your business in about 60 seconds"; main button "Create a Free Campaign"; a "Tried podcast ads? Didn't work?" section; headline stats "68% Lower CPA vs. Traditional Ads" and "4.2x Higher Conversion Rate Than Display Ads" with no source shown; four testimonials (Good Ranchers, Hume Health via Affiliboost, Furnée Brands, IPVanish); footer "trusted by thousands of marketers from the world's biggest brands".Source
• HiringProduct Marketing Manager (remote US, posted September 10, 2026): owns positioning and launches "with a special emphasis on post-close activation"; will "identify activation drop-off points", "Increase 90-day customer activation rate by a measurable amount within 6 months of hiring", "Build customer-facing case studies, testimonials, and reference programs", and build "pitch decks, one-pagers, competitor comparisons, ROI calculators, and objection-handling guides".Source
• HiringDemand Generation Manager (remote US, $100K-$115K, still open): owns "the top and middle of Audiohook's marketing funnel"; builds "ABM programs targeting priority brand and agency accounts"; runs paid media "across LinkedIn, Google, programmatic, and industry publications"; owns "landing page optimization, conversion tracking"; partners with Sales "on lead routing, follow-up SLAs"; and must "Increase marketing-sourced pipeline by a measurable amount within 6 months". Lead assets named: "webinars, whitepapers, case studies, and gated reports".Source

Write four short case studies from the existing testimonials: the starting CPA, conversions per month, time to first results and how TUNED matched conversions to orders. Publish them at /customers, link each from the homepage quote and the matching vertical page, and give sales a one-page PDF of each.

Peer results with numbers are what a skeptical performance marketer needs to try a channel that failed them once, and the quotes already exist.

• Customers decline numbers

  Use ranges or percentage change instead of absolute figures.

• HiringProduct Marketing Manager (remote US, posted September 10, 2026): owns positioning and launches "with a special emphasis on post-close activation"; will "identify activation drop-off points", "Increase 90-day customer activation rate by a measurable amount within 6 months of hiring", "Build customer-facing case studies, testimonials, and reference programs", and build "pitch decks, one-pagers, competitor comparisons, ROI calculators, and objection-handling guides".Source
• HiringDemand Generation Manager (remote US, $100K-$115K, still open): owns "the top and middle of Audiohook's marketing funnel"; builds "ABM programs targeting priority brand and agency accounts"; runs paid media "across LinkedIn, Google, programmatic, and industry publications"; owns "landing page optimization, conversion tracking"; partners with Sales "on lead routing, follow-up SLAs"; and must "Increase marketing-sourced pipeline by a measurable amount within 6 months". Lead assets named: "webinars, whitepapers, case studies, and gated reports".Source
• Your websiteHomepage: H1 "Podcast ads that work. Only pay for conversions."; meta description "Build a complete podcast campaign tailored to your business in about 60 seconds"; main button "Create a Free Campaign"; a "Tried podcast ads? Didn't work?" section; headline stats "68% Lower CPA vs. Traditional Ads" and "4.2x Higher Conversion Rate Than Display Ads" with no source shown; four testimonials (Good Ranchers, Hume Health via Affiliboost, Furnée Brands, IPVanish); footer "trusted by thousands of marketers from the world's biggest brands".Source
• Your websiteSitemap (23 URLs, checked October 22, 2026): no blog, case-study or press pages (/blog, /case-studies and /press return 404); the Podscan acquisition release is linked from every page but is not in the sitemap; the sitemap lists /feature/cpa-buying while that page's canonical tag points to /cpa-buying, which is not listed.Source

Add a short methodology note under each headline stat: what was compared, how many campaigns, the period and the attribution method. Link to a "How we measure" page that explains TUNED, IP matching, order-ID reconciliation and the incrementality studies in plain language.

A visible method turns a marketing claim into evidence and answers the first question sales hears.

• The numbers look smaller with context

  Lead with the most defensible comparison; context builds trust.

• Your websiteHomepage: H1 "Podcast ads that work. Only pay for conversions."; meta description "Build a complete podcast campaign tailored to your business in about 60 seconds"; main button "Create a Free Campaign"; a "Tried podcast ads? Didn't work?" section; headline stats "68% Lower CPA vs. Traditional Ads" and "4.2x Higher Conversion Rate Than Display Ads" with no source shown; four testimonials (Good Ranchers, Hume Health via Affiliboost, Furnée Brands, IPVanish); footer "trusted by thousands of marketers from the world's biggest brands".Source
• Your websitePlatform page: the attribution model is "based on hundreds of incrementality studies"; "Access 1M+ premium podcasts, streaming platforms, and radio channels"; "Audiohook transcribes all podcast content to ensure your ads are only placed in brand safe environments".Source
• Your websiteTUNED page: audio is "a clickless medium"; "Promo codes and URLs capture only a very small portion of impact"; TUNED links exposure to site activity through "IP Matching" and links "Every conversion" to "a unique order ID" so advertisers can "Reconcile billed conversions against your own records".Source
• HiringData Scientist (remote US, posted September 15, 2026): "Design and run incrementality experiments (geo, ghost bidding, holdout, PSA) that quantify Audiohook's lift for advertisers", build marketing mix models, "shape how we prove value to customers", and run "measurement studies for priority accounts and renewals".Source

Add /press/audiohook-acquires-podscan and /cpa-buying to the sitemap, redirect /feature/cpa-buying to /cpa-buying, and create a /press index for future releases. Submit the sitemap in Search Console.

Pages that are in the sitemap with one canonical URL get indexed faster, and the acquisition is Audiohook's best news hook right now.

• Lost links to the old URL

  A permanent redirect keeps them.

• Your websiteSitemap (23 URLs, checked October 22, 2026): no blog, case-study or press pages (/blog, /case-studies and /press return 404); the Podscan acquisition release is linked from every page but is not in the sitemap; the sitemap lists /feature/cpa-buying while that page's canonical tag points to /cpa-buying, which is not listed.Source
• Your websitePress release: Audiohook acquired Podscan, which "ingests, transcribes, and analyzes more than 70,000 podcast episodes every day"; creators and networks get transcripts, contextual classifications and brand-suitability analysis "for free", and "Brands and advertisers can monitor where their companies and products are being discussed across podcasts". Podscan's founder joined Audiohook.Source
• News coveragePodnews carried the release: Audiohook, the Utah ad platform, acquired podcast monitoring company Podscan and opened most of its podcast intelligence data to the industry at no cost.Source

Render the button and headline without waiting for tag scripts, load ad and analytics tags after interaction, remove duplicate tools, and give one person ownership of the tag list. Retest the homepage and the main paid landing pages.

The button is the conversion, and every second before it appears costs paid clicks the Demand Gen budget has already paid for.

• Delayed tags lose some conversions in reporting

  Keep conversion tags early and delay the rest.

• Google PageSpeedHomepage on mobile: performance 49/100; in the lab test the largest element is the "Create a Free Campaign" button, which takes 14.6 s to appear; 13 third-party services load about 1 MB, Google Tag Manager alone 710 KB and 489 ms of blocking time. Real Chrome visitors still pass Core Web Vitals (LCP 1.7 s, INP 89 ms, CLS 0.01 at the 75th percentile), though field LCP is 34% slower than before.Source
• HiringDemand Generation Manager (remote US, $100K-$115K, still open): owns "the top and middle of Audiohook's marketing funnel"; builds "ABM programs targeting priority brand and agency accounts"; runs paid media "across LinkedIn, Google, programmatic, and industry publications"; owns "landing page optimization, conversion tracking"; partners with Sales "on lead routing, follow-up SLAs"; and must "Increase marketing-sourced pipeline by a measurable amount within 6 months". Lead assets named: "webinars, whitepapers, case studies, and gated reports".Source

Pick one current, defensible proof line (brands served, conversions verified) and use it on every page. Add an H1 to /agency such as "Performance audio for affiliate and performance agencies", and check every page has one.

Consistent numbers read as true; mixed numbers read as marketing. A clear H1 also helps the page rank for agency searches.

• The smaller number looks weaker

  Use the number that is true and specific; add verified conversions for scale.

• Your websiteHomepage: H1 "Podcast ads that work. Only pay for conversions."; meta description "Build a complete podcast campaign tailored to your business in about 60 seconds"; main button "Create a Free Campaign"; a "Tried podcast ads? Didn't work?" section; headline stats "68% Lower CPA vs. Traditional Ads" and "4.2x Higher Conversion Rate Than Display Ads" with no source shown; four testimonials (Good Ranchers, Hume Health via Affiliboost, Furnée Brands, IPVanish); footer "trusted by thousands of marketers from the world's biggest brands".Source
• Your websiteAffiliates page: reporting and billing through Impact, Everflow, PartnerStack, Cake/Tune, AvantLink, CJ, Rakuten Advertising, AWIN and Partnerize; a Universal Tag "Available on supported platforms: CJ, Rakuten, AWIN, and soon Impact"; "Commission reversals, canceled-order reversals, and attribution disputes are not supported"; "Trusted by 200+ performance brands".Source
• Your websiteAgency page (title "Performance Audio for Affiliate Agencies"): has no H1 heading; says "Just as TVScientific helped transform Connected TV into a measurable performance channel, Audiohook does the same for audio"; ideal partners are affiliate and performance agencies, DTC and eCommerce brands, subscription businesses, mobile apps and lead generation programs.Source
• HiringStrategic Affiliate Partnerships Manager (remote US, posted October 20, 2026), "one of the first dedicated hires within the Affiliate Partnerships function", working with the Director of Affiliate Partnerships: grow "affiliate networks and affiliate management agencies" into "consistent sources of qualified advertiser opportunities", including "identifying brands within network and agency portfolios, and facilitating introductions".Source

Build a weekly list of brands that sponsor podcasts on host-read CPM deals, filtered to the fit profile (DTC, subscription, apps, lead gen). Send each a short note with the shows they are on and an offer: run the same audience on CPA, pay only for verified conversions. Use the list for LinkedIn ABM too.

These brands already believe in audio and have budget; the pitch is only the buying model. No other CPA audio seller owns this data.

• Brands are happy with host reads

  Pitch CPA as a test alongside, not a replacement.

• Your websitePress release: Audiohook acquired Podscan, which "ingests, transcribes, and analyzes more than 70,000 podcast episodes every day"; creators and networks get transcripts, contextual classifications and brand-suitability analysis "for free", and "Brands and advertisers can monitor where their companies and products are being discussed across podcasts". Podscan's founder joined Audiohook.Source
• Podscanpodscan.fm lists "Sponsor Alerts", "Free Brand Monitoring", "Audience Demographics", "Podscan Reach Score", daily "Industry Statistics" and podcast charts, with paid plans at $100, $200 and $2,500 a month.Source
• Your websiteHomepage: H1 "Podcast ads that work. Only pay for conversions."; meta description "Build a complete podcast campaign tailored to your business in about 60 seconds"; main button "Create a Free Campaign"; a "Tried podcast ads? Didn't work?" section; headline stats "68% Lower CPA vs. Traditional Ads" and "4.2x Higher Conversion Rate Than Display Ads" with no source shown; four testimonials (Good Ranchers, Hume Health via Affiliboost, Furnée Brands, IPVanish); footer "trusted by thousands of marketers from the world's biggest brands".Source
• HiringDemand Generation Manager (remote US, $100K-$115K, still open): owns "the top and middle of Audiohook's marketing funnel"; builds "ABM programs targeting priority brand and agency accounts"; runs paid media "across LinkedIn, Google, programmatic, and industry publications"; owns "landing page optimization, conversion tracking"; partners with Sales "on lead routing, follow-up SLAs"; and must "Increase marketing-sourced pipeline by a measurable amount within 6 months". Lead assets named: "webinars, whitepapers, case studies, and gated reports".Source
• HiringSenior Strategic Account Executive (remote US, posted September 25, 2026): closes "enterprise and agency-level marketers", builds "a campaign or deal structure around their specific goals rather than a standard package", and talks "attribution, conversion tracking, pixels, server-to-server integrations, and APIs"; preferred experience selling to "subscription businesses, eCommerce brands, lead generation businesses".Source

Offer "See where podcasts mention your brand" on audiohook.com, set up monitoring for the brand, and send a monthly digest that ends with a CPA campaign suggestion built from the shows that mention them. Route brands that match the fit profile to sales.

A free, useful report earns a recurring reason to email and a natural bridge to paid campaigns.

• Free users never buy

  Use the digest to show what a paid campaign would add.

• Your websitePress release: Audiohook acquired Podscan, which "ingests, transcribes, and analyzes more than 70,000 podcast episodes every day"; creators and networks get transcripts, contextual classifications and brand-suitability analysis "for free", and "Brands and advertisers can monitor where their companies and products are being discussed across podcasts". Podscan's founder joined Audiohook.Source
• Podscanpodscan.fm lists "Sponsor Alerts", "Free Brand Monitoring", "Audience Demographics", "Podscan Reach Score", daily "Industry Statistics" and podcast charts, with paid plans at $100, $200 and $2,500 a month.Source
• HiringDemand Generation Manager (remote US, $100K-$115K, still open): owns "the top and middle of Audiohook's marketing funnel"; builds "ABM programs targeting priority brand and agency accounts"; runs paid media "across LinkedIn, Google, programmatic, and industry publications"; owns "landing page optimization, conversion tracking"; partners with Sales "on lead routing, follow-up SLAs"; and must "Increase marketing-sourced pipeline by a measurable amount within 6 months". Lead assets named: "webinars, whitepapers, case studies, and gated reports".Source
• Your websiteFAQ: "Audiohook requires a 30-day minimum commitment and a minimum monthly spend cap of $10,000 for Audiohook-managed campaigns"; best-fit brands have "typically 3,000 to 5,000 monthly conversions and at least 100,000 page views"; "We're working toward launching self-serve capabilities in the future to better accommodate smaller campaign budgets"; the starting CPA is "where Meta and Google CPAs are backing out, combined with" AOV, LTV and margin.Source

For each network, list public advertisers in the fit verticals, prioritize those already on the Universal Tag, and agree a joint offer with the network's team: an Audiohook test with no upfront media and billing through the network. Ship the Impact tag to open the largest list.

Networks gain a new channel to sell to their advertisers, and Audiohook gets warm introductions with tracking already in place.

• Networks have many priorities

  Bring them a ready list and a simple offer.

• HiringStrategic Affiliate Partnerships Manager (remote US, posted October 20, 2026), "one of the first dedicated hires within the Affiliate Partnerships function", working with the Director of Affiliate Partnerships: grow "affiliate networks and affiliate management agencies" into "consistent sources of qualified advertiser opportunities", including "identifying brands within network and agency portfolios, and facilitating introductions".Source
• Your websiteAffiliates page: reporting and billing through Impact, Everflow, PartnerStack, Cake/Tune, AvantLink, CJ, Rakuten Advertising, AWIN and Partnerize; a Universal Tag "Available on supported platforms: CJ, Rakuten, AWIN, and soon Impact"; "Commission reversals, canceled-order reversals, and attribution disputes are not supported"; "Trusted by 200+ performance brands".Source
• Your websiteFAQ: "Audiohook requires a 30-day minimum commitment and a minimum monthly spend cap of $10,000 for Audiohook-managed campaigns"; best-fit brands have "typically 3,000 to 5,000 monthly conversions and at least 100,000 page views"; "We're working toward launching self-serve capabilities in the future to better accommodate smaller campaign budgets"; the starting CPA is "where Meta and Google CPAs are backing out, combined with" AOV, LTV and margin.Source

Create a partner tier for affiliate and performance agencies: a revenue share or bonus per launched client, a co-branded proposal kit (CPA model, TUNED explainer, fit check), a partner dashboard and quarterly reviews. Recruit ten agencies.

One agency relationship reaches many advertisers who already buy on CPA.

• Channel conflict with direct sales

  Register deals and honor partner ownership.

• Your websiteHomepage: H1 "Podcast ads that work. Only pay for conversions."; meta description "Build a complete podcast campaign tailored to your business in about 60 seconds"; main button "Create a Free Campaign"; a "Tried podcast ads? Didn't work?" section; headline stats "68% Lower CPA vs. Traditional Ads" and "4.2x Higher Conversion Rate Than Display Ads" with no source shown; four testimonials (Good Ranchers, Hume Health via Affiliboost, Furnée Brands, IPVanish); footer "trusted by thousands of marketers from the world's biggest brands".Source
• Your websiteAgency page (title "Performance Audio for Affiliate Agencies"): has no H1 heading; says "Just as TVScientific helped transform Connected TV into a measurable performance channel, Audiohook does the same for audio"; ideal partners are affiliate and performance agencies, DTC and eCommerce brands, subscription businesses, mobile apps and lead generation programs.Source
• HiringStrategic Affiliate Partnerships Manager (remote US, posted October 20, 2026), "one of the first dedicated hires within the Affiliate Partnerships function", working with the Director of Affiliate Partnerships: grow "affiliate networks and affiliate management agencies" into "consistent sources of qualified advertiser opportunities", including "identifying brands within network and agency portfolios, and facilitating introductions".Source
• Your websiteAffiliates page: reporting and billing through Impact, Everflow, PartnerStack, Cake/Tune, AvantLink, CJ, Rakuten Advertising, AWIN and Partnerize; a Universal Tag "Available on supported platforms: CJ, Rakuten, AWIN, and soon Impact"; "Commission reversals, canceled-order reversals, and attribution disputes are not supported"; "Trusted by 200+ performance brands".Source

Package a standard incrementality study for deals above a size: pre-agreed design, test and control regions, a readout in the client's own numbers, and a renewal decision tied to the result. Publish an anonymized example.

Enterprise buyers commit faster when proof is built into the deal, and studies turn into renewals and case studies.

• Results come back weak

  Agree the design in advance and treat it as learning.

• HiringData Scientist (remote US, posted September 15, 2026): "Design and run incrementality experiments (geo, ghost bidding, holdout, PSA) that quantify Audiohook's lift for advertisers", build marketing mix models, "shape how we prove value to customers", and run "measurement studies for priority accounts and renewals".Source
• HiringSenior Strategic Account Executive (remote US, posted September 25, 2026): closes "enterprise and agency-level marketers", builds "a campaign or deal structure around their specific goals rather than a standard package", and talks "attribution, conversion tracking, pixels, server-to-server integrations, and APIs"; preferred experience selling to "subscription businesses, eCommerce brands, lead generation businesses".Source
• Competitor researchRivals' own homepages: Podscribe, "Independent Measurement Built for Podcast & Audio Advertising" with incrementality testing and competitive intel; Oxford Road, "The World's Largest Podcast Advertising Agency"; Spotify Advertising, "Start small. Learn fast. Scale what works." with self-serve Ads Manager; Magellan AI, "Audio insights and attribution in one platform".See the research Source
• Your websiteTUNED page: audio is "a clickless medium"; "Promo codes and URLs capture only a very small portion of impact"; TUNED links exposure to site activity through "IP Matching" and links "Every conversion" to "a unique order ID" so advertisers can "Reconcile billed conversions against your own records".Source

Build a calculator: enter Meta and Google CPA, average order value, margin and repeat rate; get a suggested Fixed Rate or Commission Rate CPA, expected monthly volume at the $10,000 cap and the break-even point. Send the result with the fit check.

Setting the CPA is the main decision in Audiohook's model, and a calculator turns it into a confident first step.

• Brands anchor too low

  Show volume at each CPA level.

• Your websiteFAQ: "Audiohook requires a 30-day minimum commitment and a minimum monthly spend cap of $10,000 for Audiohook-managed campaigns"; best-fit brands have "typically 3,000 to 5,000 monthly conversions and at least 100,000 page views"; "We're working toward launching self-serve capabilities in the future to better accommodate smaller campaign budgets"; the starting CPA is "where Meta and Google CPAs are backing out, combined with" AOV, LTV and margin.Source
• HiringProduct Marketing Manager (remote US, posted September 10, 2026): owns positioning and launches "with a special emphasis on post-close activation"; will "identify activation drop-off points", "Increase 90-day customer activation rate by a measurable amount within 6 months of hiring", "Build customer-facing case studies, testimonials, and reference programs", and build "pitch decks, one-pagers, competitor comparisons, ROI calculators, and objection-handling guides".Source
• Your websiteFree campaign form (/create-campaign): "Start free - no card required"; asks name, work email, company, website and an optional "Average monthly marketing spend" starting at "Less than $5K". It asks nothing about monthly conversions, site traffic or how conversions are tracked.Source

Map the steps from signature to first conversion, give each new client a tracker with owners and dates, send automated reminders, check the pixel with Pixel Helper, and flag accounts stuck for five days to Client Success.

Faster time to first conversion means faster revenue and fewer early cancellations.

• Client engineering is slow

  Offer the Shopify or network tag as the fastest route.

• HiringProduct Marketing Manager (remote US, posted September 10, 2026): owns positioning and launches "with a special emphasis on post-close activation"; will "identify activation drop-off points", "Increase 90-day customer activation rate by a measurable amount within 6 months of hiring", "Build customer-facing case studies, testimonials, and reference programs", and build "pitch decks, one-pagers, competitor comparisons, ROI calculators, and objection-handling guides".Source
• Your websiteAffiliates page: reporting and billing through Impact, Everflow, PartnerStack, Cake/Tune, AvantLink, CJ, Rakuten Advertising, AWIN and Partnerize; a Universal Tag "Available on supported platforms: CJ, Rakuten, AWIN, and soon Impact"; "Commission reversals, canceled-order reversals, and attribution disputes are not supported"; "Trusted by 200+ performance brands".Source
• Your websiteFree tools: Creative Intelligence scores or writes audio ad scripts ("feedback based on millions of data points"); a 10-page "Performance Marketer's Playbook" PDF behind a form; a free email-list MD5 hashing tool; and the Audiohook Pixel Helper Chrome extension. The integrations FAQ offers halo measurement (branded search, offline, Amazon) "as a supplemental measurement layer" and data exports for mixed-media models.Source
• HiringProduct Manager (remote US, posted September 11, 2026): "Build a structured feedback loop across customers, Sales, Client Success, Product, and Engineering", track "adoption, engagement, utilization, performance, and business impact", and write "product updates, launch communications, enablement materials". Audiohook also has open Senior Software Engineer, Designer and Client Success Manager roles.Source

Build four vertical pages with the matching testimonial, the typical conversion event, a sample CPA range and relevant shows. Point LinkedIn and programmatic campaigns by vertical to each.

Relevance lifts paid conversion and makes ABM campaigns consistent with the page.

• Too few examples per vertical

  Start with the two verticals with proof.

• Your websiteAgency page (title "Performance Audio for Affiliate Agencies"): has no H1 heading; says "Just as TVScientific helped transform Connected TV into a measurable performance channel, Audiohook does the same for audio"; ideal partners are affiliate and performance agencies, DTC and eCommerce brands, subscription businesses, mobile apps and lead generation programs.Source
• Your websiteHomepage: H1 "Podcast ads that work. Only pay for conversions."; meta description "Build a complete podcast campaign tailored to your business in about 60 seconds"; main button "Create a Free Campaign"; a "Tried podcast ads? Didn't work?" section; headline stats "68% Lower CPA vs. Traditional Ads" and "4.2x Higher Conversion Rate Than Display Ads" with no source shown; four testimonials (Good Ranchers, Hume Health via Affiliboost, Furnée Brands, IPVanish); footer "trusted by thousands of marketers from the world's biggest brands".Source
• HiringDemand Generation Manager (remote US, $100K-$115K, still open): owns "the top and middle of Audiohook's marketing funnel"; builds "ABM programs targeting priority brand and agency accounts"; runs paid media "across LinkedIn, Google, programmatic, and industry publications"; owns "landing page optimization, conversion tracking"; partners with Sales "on lead routing, follow-up SLAs"; and must "Increase marketing-sourced pipeline by a measurable amount within 6 months". Lead assets named: "webinars, whitepapers, case studies, and gated reports".Source

Write three pages comparing buying models rather than attacking brands: CPA vs CPM host reads, managed CPA vs self-serve, and built-in attribution vs separate measurement. Use the PMM's competitor comparisons as the source and keep claims dated.

Comparison searches are high intent, and the buying-model angle shows Audiohook's difference without naming rivals unfairly.

• Outdated claims

  Date every page.

• Competitor researchRivals' own homepages: Podscribe, "Independent Measurement Built for Podcast & Audio Advertising" with incrementality testing and competitive intel; Oxford Road, "The World's Largest Podcast Advertising Agency"; Spotify Advertising, "Start small. Learn fast. Scale what works." with self-serve Ads Manager; Magellan AI, "Audio insights and attribution in one platform".See the research Source
• Your websiteAgency page (title "Performance Audio for Affiliate Agencies"): has no H1 heading; says "Just as TVScientific helped transform Connected TV into a measurable performance channel, Audiohook does the same for audio"; ideal partners are affiliate and performance agencies, DTC and eCommerce brands, subscription businesses, mobile apps and lead generation programs.Source
• HiringProduct Marketing Manager (remote US, posted September 10, 2026): owns positioning and launches "with a special emphasis on post-close activation"; will "identify activation drop-off points", "Increase 90-day customer activation rate by a measurable amount within 6 months of hiring", "Build customer-facing case studies, testimonials, and reference programs", and build "pitch decks, one-pagers, competitor comparisons, ROI calculators, and objection-handling guides".Source

Rewrite both pages with the CPA model, TUNED, the fit check and a music- or radio-specific example, keep the platform lists, and update titles and descriptions.

One message across every entry page avoids confusing the buyer and supports the CPA positioning in search.

• Losing existing rankings

  Keep the main keywords and URLs.

• Your websiteThe streaming music and digital radio pages still read like a media marketplace: "transparent analytics from CPM to ROI", "buy ad replacements", host-read sponsorships and "Start Your First Campaign Now", with no mention of CPA pricing or "No conversion, no invoice".Source
• Your websiteHomepage: H1 "Podcast ads that work. Only pay for conversions."; meta description "Build a complete podcast campaign tailored to your business in about 60 seconds"; main button "Create a Free Campaign"; a "Tried podcast ads? Didn't work?" section; headline stats "68% Lower CPA vs. Traditional Ads" and "4.2x Higher Conversion Rate Than Display Ads" with no source shown; four testimonials (Good Ranchers, Hume Health via Affiliboost, Furnée Brands, IPVanish); footer "trusted by thousands of marketers from the world's biggest brands".Source
• Your websiteFAQ: "Audiohook requires a 30-day minimum commitment and a minimum monthly spend cap of $10,000 for Audiohook-managed campaigns"; best-fit brands have "typically 3,000 to 5,000 monthly conversions and at least 100,000 page views"; "We're working toward launching self-serve capabilities in the future to better accommodate smaller campaign budgets"; the starting CPA is "where Meta and Google CPAs are backing out, combined with" AOV, LTV and margin.Source

Ask for an email to save the scorecard, show a benchmark against successful scripts, offer a free produced version for brands that pass the fit check, and send the score with a CPA campaign suggestion.

The tool captures intent at the moment a brand is writing an ad, which is the right moment to offer a campaign.

• Fewer tool uses

  Show the score before asking for email.

• Your websiteFree tools: Creative Intelligence scores or writes audio ad scripts ("feedback based on millions of data points"); a 10-page "Performance Marketer's Playbook" PDF behind a form; a free email-list MD5 hashing tool; and the Audiohook Pixel Helper Chrome extension. The integrations FAQ offers halo measurement (branded search, offline, Amazon) "as a supplemental measurement layer" and data exports for mixed-media models.Source
• Your websiteFree campaign form (/create-campaign): "Start free - no card required"; asks name, work email, company, website and an optional "Average monthly marketing spend" starting at "Less than $5K". It asks nothing about monthly conversions, site traffic or how conversions are tracked.Source
• HiringDemand Generation Manager (remote US, $100K-$115K, still open): owns "the top and middle of Audiohook's marketing funnel"; builds "ABM programs targeting priority brand and agency accounts"; runs paid media "across LinkedIn, Google, programmatic, and industry publications"; owns "landing page optimization, conversion tracking"; partners with Sales "on lead routing, follow-up SLAs"; and must "Increase marketing-sourced pipeline by a measurable amount within 6 months". Lead assets named: "webinars, whitepapers, case studies, and gated reports".Source

Invite free Podscan creator users to join Audiohook's CPA supply, show them how their show is categorized and which advertisers fit, and rank shows that convert well for priority placement.

Better supply raises conversion for advertisers, and creators get a reason to stay in the Audiohook ecosystem.

• Low-quality shows

  Use brand suitability before onboarding.

• Your websitePress release: Audiohook acquired Podscan, which "ingests, transcribes, and analyzes more than 70,000 podcast episodes every day"; creators and networks get transcripts, contextual classifications and brand-suitability analysis "for free", and "Brands and advertisers can monitor where their companies and products are being discussed across podcasts". Podscan's founder joined Audiohook.Source
• Your websiteAbout page vision: "To enable 1,000,000 advertisers to leverage podcast advertising"; the speak-with-an-expert form already asks business type (brand, agency, publisher/podcaster) and offers "Monetize my podcast" and "Partner with Audiohook".Source
• Your websitePlatform page: the attribution model is "based on hundreds of incrementality studies"; "Access 1M+ premium podcasts, streaming platforms, and radio channels"; "Audiohook transcribes all podcast content to ensure your ads are only placed in brand safe environments".Source

Build a self-serve tier with lower minimums, template creative from Creative Intelligence, Shopify or network tracking only, and pooled optimization across similar brands. Launch to the waitlist first.

Self-serve is the only way to reach a million advertisers, and the waitlist gives a ready launch audience.

• Small budgets learn slowly

  Pool learning across similar advertisers.

• #1 Ask the three fit questions on the free campaign form, and give every brand a next step it can actually take

• Your websiteFAQ: "Audiohook requires a 30-day minimum commitment and a minimum monthly spend cap of $10,000 for Audiohook-managed campaigns"; best-fit brands have "typically 3,000 to 5,000 monthly conversions and at least 100,000 page views"; "We're working toward launching self-serve capabilities in the future to better accommodate smaller campaign budgets"; the starting CPA is "where Meta and Google CPAs are backing out, combined with" AOV, LTV and margin.Source
• Competitor researchRivals' own homepages: Podscribe, "Independent Measurement Built for Podcast & Audio Advertising" with incrementality testing and competitive intel; Oxford Road, "The World's Largest Podcast Advertising Agency"; Spotify Advertising, "Start small. Learn fast. Scale what works." with self-serve Ads Manager; Magellan AI, "Audio insights and attribution in one platform".See the research Source
• Your websiteAbout page vision: "To enable 1,000,000 advertisers to leverage podcast advertising"; the speak-with-an-expert form already asks business type (brand, agency, publisher/podcaster) and offers "Monetize my podcast" and "Partner with Audiohook".Source
• Your websiteFree tools: Creative Intelligence scores or writes audio ad scripts ("feedback based on millions of data points"); a 10-page "Performance Marketer's Playbook" PDF behind a form; a free email-list MD5 hashing tool; and the Audiohook Pixel Helper Chrome extension. The integrations FAQ offers halo measurement (branded search, offline, Amazon) "as a supplemental measurement layer" and data exports for mixed-media models.Source

Publish a report on sponsorship trends by category, CPA ranges by vertical and the share of conversions missed by promo codes. Gate the full report, release charts to Podnews and trade press, and give sales a regional or vertical cut.

Original data earns press and links and makes Audiohook the reference on podcast performance, feeding Demand Gen's "gated reports".

• Client data sensitivity

  Aggregate and suppress small groups.

• Podscanpodscan.fm lists "Sponsor Alerts", "Free Brand Monitoring", "Audience Demographics", "Podscan Reach Score", daily "Industry Statistics" and podcast charts, with paid plans at $100, $200 and $2,500 a month.Source
• Your websiteTUNED page: audio is "a clickless medium"; "Promo codes and URLs capture only a very small portion of impact"; TUNED links exposure to site activity through "IP Matching" and links "Every conversion" to "a unique order ID" so advertisers can "Reconcile billed conversions against your own records".Source
• HiringDemand Generation Manager (remote US, $100K-$115K, still open): owns "the top and middle of Audiohook's marketing funnel"; builds "ABM programs targeting priority brand and agency accounts"; runs paid media "across LinkedIn, Google, programmatic, and industry publications"; owns "landing page optimization, conversion tracking"; partners with Sales "on lead routing, follow-up SLAs"; and must "Increase marketing-sourced pipeline by a measurable amount within 6 months". Lead assets named: "webinars, whitepapers, case studies, and gated reports".Source
• News coveragePodnews carried the release: Audiohook, the Utah ad platform, acquired podcast monitoring company Podscan and opened most of its podcast intelligence data to the industry at no cost.Source

Add earned mentions from Podscan as a signal in TUNED and the MMM work, and show advertisers lift from mentions next to paid campaigns. Offer it to enterprise clients first.

It answers a question no podcast seller answers and makes Audiohook the measurement layer for all podcast exposure.

• Correlation is not causation

  Use the same causal methods as paid studies.

• Your websiteFree tools: Creative Intelligence scores or writes audio ad scripts ("feedback based on millions of data points"); a 10-page "Performance Marketer's Playbook" PDF behind a form; a free email-list MD5 hashing tool; and the Audiohook Pixel Helper Chrome extension. The integrations FAQ offers halo measurement (branded search, offline, Amazon) "as a supplemental measurement layer" and data exports for mixed-media models.Source
• Your websitePress release: Audiohook acquired Podscan, which "ingests, transcribes, and analyzes more than 70,000 podcast episodes every day"; creators and networks get transcripts, contextual classifications and brand-suitability analysis "for free", and "Brands and advertisers can monitor where their companies and products are being discussed across podcasts". Podscan's founder joined Audiohook.Source
• HiringData Scientist (remote US, posted September 15, 2026): "Design and run incrementality experiments (geo, ghost bidding, holdout, PSA) that quantify Audiohook's lift for advertisers", build marketing mix models, "shape how we prove value to customers", and run "measurement studies for priority accounts and renewals".Source
• Your websiteTUNED page: audio is "a clickless medium"; "Promo codes and URLs capture only a very small portion of impact"; TUNED links exposure to site activity through "IP Matching" and links "Every conversion" to "a unique order ID" so advertisers can "Reconcile billed conversions against your own records".Source

Offer a 30-minute review: the brand shares past shows, spend and promo-code results; Audiohook explains what was likely missed and proposes a CPA test with order-level reporting.

It reframes a failed channel as a measurement problem Audiohook solves.

• Time spent on poor fits

  Use the fit check before booking.

• Your websiteHomepage: H1 "Podcast ads that work. Only pay for conversions."; meta description "Build a complete podcast campaign tailored to your business in about 60 seconds"; main button "Create a Free Campaign"; a "Tried podcast ads? Didn't work?" section; headline stats "68% Lower CPA vs. Traditional Ads" and "4.2x Higher Conversion Rate Than Display Ads" with no source shown; four testimonials (Good Ranchers, Hume Health via Affiliboost, Furnée Brands, IPVanish); footer "trusted by thousands of marketers from the world's biggest brands".Source
• Your websiteTUNED page: audio is "a clickless medium"; "Promo codes and URLs capture only a very small portion of impact"; TUNED links exposure to site activity through "IP Matching" and links "Every conversion" to "a unique order ID" so advertisers can "Reconcile billed conversions against your own records".Source
• HiringSenior Strategic Account Executive (remote US, posted September 25, 2026): closes "enterprise and agency-level marketers", builds "a campaign or deal structure around their specific goals rather than a standard package", and talks "attribution, conversion tracking, pixels, server-to-server integrations, and APIs"; preferred experience selling to "subscription businesses, eCommerce brands, lead generation businesses".Source

Build /tools listing every free tool with a one-line use, cross-link them, and add the fit check at the end of each tool. Promote the hub in newsletters and on LinkedIn.

Useful tools keep marketers returning and each visit is a chance to start a campaign.

• Low-intent visitors

  Score by tool and company size.

• Your websiteFree tools: Creative Intelligence scores or writes audio ad scripts ("feedback based on millions of data points"); a 10-page "Performance Marketer's Playbook" PDF behind a form; a free email-list MD5 hashing tool; and the Audiohook Pixel Helper Chrome extension. The integrations FAQ offers halo measurement (branded search, offline, Amazon) "as a supplemental measurement layer" and data exports for mixed-media models.Source
• Your websitePress release: Audiohook acquired Podscan, which "ingests, transcribes, and analyzes more than 70,000 podcast episodes every day"; creators and networks get transcripts, contextual classifications and brand-suitability analysis "for free", and "Brands and advertisers can monitor where their companies and products are being discussed across podcasts". Podscan's founder joined Audiohook.Source
• Your websiteSitemap (23 URLs, checked October 22, 2026): no blog, case-study or press pages (/blog, /case-studies and /press return 404); the Podscan acquisition release is linked from every page but is not in the sitemap; the sitemap lists /feature/cpa-buying while that page's canonical tag points to /cpa-buying, which is not listed.Source