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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 7
  • Big bets · 3
  • Wildcards · 4
  • How we can help
Generated Nov 4, 2026
  1. Programmable
  2. Playbooks
  3. Aurify
Aurify logo

growth playbook · Nov 4, 2026

aurify.com (opens in a new tab)

Aurify growth playbook

Diagnosis

Aurify has a sharp, zero-prompt product (one selfie, a trending scene, a shareable image), 230 scenes in 20 weekly Drops, 12,000+ Auras created and growth features already built: invites, social captions, batch generation and a $1,000 creator payout.

What holds growth back is that the web can't carry the share loop: every link previews as the same generic banner, scene pages are invisible to search with no sitemap and mostly empty metadata, there is no pricing page for Pro, real visitors see the main button jump, and sign-in emails lack SPF.

This playbook fixes previews, pricing, layout shift and metadata first, then indexes scenes, ties invites and the creator payout to the share moment and turns Drops into short-form kits, and finally ships video Auras, sponsored Drops and event booths.

Growth Score

6/10

Biggest Opportunity

Make every shared Aura and scene a rich, clickable preview that lands friends on the exact scene with the sharer's invite code.

Biggest Risk

Lensa, Photo AI, Remini and Glam sell similar trending looks and video, and scenes built around real celebrities and brands can draw complaints that slow app-store and partner growth.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Make every shared Aura and scene link preview as that image, not the same generic banner

    Write per-template title, description and image tags for the 20 most-used scenes.

    High impact First result in 2 weeks
  2. 2

    Publish a pricing page for Pro

    Write the Free vs Pro table.

    High impact First result in 2 weeks
  3. 3

    Stop the homepage button from jumping: real visitors fail layout shift

    Set a fixed height on the hero block and re-test.

    Medium impact First result in 1 month

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 9Fill-ins · 7Reconsider · 2
Effort →

Showing 20 of 20 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Aurify grows when people share their Auras. But every URL on aurify.com sends the same HTML shell, so a link to a scene or a result shows the same "Aurify — AI image platform" banner on WhatsApp, iMessage, X and Facebook. Those previews don't run the page's scripts. A friend sees a logo card instead of the person in a first-class cabin or in Tokyo after dark, which is the one picture that would make them tap. For a growth hire, this is the share loop leaking at its first step.

    High impactMedium effort First result in 2 weeks Frontend Engineer

    First action

    Write per-template title, description and image tags for the 20 most-used scenes.

    How to measure it

    Click-through on shared links

    Now
    –
    Target
    2x
    By
    30 days

    Steps

    1. 1

      Check previews

      Paste five scene links into WhatsApp and iMessage and record what shows.

      Growth Lead 1 hour

    2. 2

      Edge function

      Write per-page tags for templates and shared results.

      Frontend Engineer 3 days

    3. 3

      Preview images

      Generate 1200x630 crops with a small corner mark.

      Frontend Engineer 2 days

    4. 4

      Privacy rule

      Only results the owner has chosen to share get a personal preview.

      Trust and Safety Lead 1 day

    5. 5

      Referral tag

      Add the sharer's ?ref= code to every share link.

      Frontend Engineer 1 day

    6. 6

      Validate

      Facebook, X and LinkedIn preview debuggers.

      Frontend Engineer 2 hours

    7. 7

      Measure

      Shared-link visits and generations started from them.

      Growth Lead weekly

    First result
    2 weeks
    Cost
    A few days of engineering
    Owner
    Frontend Engineer

    Smallest test

    Hard-code tags for one popular scene and share it in a group chat.

    Why it works

    Add an edge function that, for /templates/<slug> and shared result links, writes the page's own title, description and image tags (the scene's example image, or the user's result with a "Made with Aurify" corner mark) into the HTML before it is sent. Use the 1.91:1 crop for link cards and keep 9:16 for stories. Then tag shared links with the sharer's ?ref= code so each visit counts toward their invite slots.

    Rich previews raise click-through on shared links many times over a plain logo card, and each click starts at the exact scene the friend wants to try.

    Ready to use

    ChecklistShare preview checklist

    [ ] /templates/<slug> returns its own title and description
    [ ] og:image is the scene example at 1200x630
    [ ] Shared results use the user's image only when they shared it
    [ ] Corner mark "Made with Aurify"
    [ ] ?ref= code on every share link
    [ ] Twitter card summary_large_image per page
    [ ] Tested in WhatsApp, iMessage, X, Facebook, LinkedIn

    Risks and how to handle them

    • Private images in previews

      Use the scene's example image unless the owner shares a result.

    • Cached old previews

      Refresh with each platform's debugger after launch.

    Evidence

    • Your websiteChecked November 4, 2026: every URL on aurify.com (the homepage, /gallery and each /templates/<scene> page alike) returns the same HTML shell with the same title, description and share image ("Aurify — AI image platform", og-image.jpg). Link previews on WhatsApp, iMessage, X and Facebook do not run the page's scripts, so a shared scene or result shows the generic banner, not the scene or the person's image. The result page shares with "Made with Aurify ✨" and opens the device share sheet; shared links open without sign-in.Source
    • Your websiteGrowth features already built: an invite link ("Share your invite link — when a friend joins, a slot fills in") using ?ref= codes; "Caption for social" with "Copy caption + tags"; batch "Aurify them all at once" for up to 20 templates; an avatar built from four photos; pet scenes; and an "Aura Creator Payout" opt-in: "if Aurify selects my Aura to feature, I may be eligible for a payout of up to $1,000".Source
    • Your websiteHomepage: "One selfie is all it takes. Drop into iconic, cinematic worlds looking unmistakably, magically you."; button "Aurify yourself — it's free"; "12,000+ already created Auras · Yours takes one photo"; "No studio. No photographer. Just pick a scene, upload one photo, and watch your aura come to life." Title "Aurify — AI image platform".Source
  • 02

    The FAQ promises premium plans with unlimited generations, exclusive templates, watermark-free exports and a commercial licence, and the app offers "Unlock with Pro", but the site has no pricing page. Visitors comparing Lensa or Photo AI can't see the price before signing up.

    High impactLow effort First result in 2 weeks Founder

    First action

    Write the Free vs Pro table.

    How to measure it

    Pricing page to Pro start

    Now
    –
    Target
    4%
    By
    60 days

    Steps

    1. 1

      Table

      Free vs Pro.

      Founder 1 day

    2. 2

      Page

      Server-rendered /pricing.

      Frontend Engineer 1 day

    3. 3

      Links

      Header and unlock prompts.

      Frontend Engineer 2 hours

    4. 4

      FAQ

      Billing and licence.

      Founder 2 hours

    5. 5

      Track

      Views to starts.

      Growth Lead 1 day

    6. 6

      Test

      Yearly discount.

      Growth Lead 1 month

    First result
    2 weeks
    Cost
    $0
    Owner
    Founder

    Smallest test

    Add the price to the FAQ answer today.

    Why it works

    Add /pricing with Free vs Pro, the price (monthly and yearly), what credits buy, the commercial licence and cancellation terms. Link it from the header and from every "Unlock with Pro" prompt.

    A clear price filters in buyers and removes the "how much is it?" drop-off.

    Risks and how to handle them

    • Price anchors low

      Show the yearly saving.

    Evidence

    • Your websiteFAQ: "You can generate a limited number of images for free each day. Premium plans unlock unlimited generations, exclusive templates, watermark-free exports, and priority processing." Free images carry a watermark and are for personal use; premium includes a commercial licence. "New templates drop every week, curated ... to match what's trending on Instagram, TikTok"; users can "Suggest a Template"; exports in 1:1, 4:5, 9:16 and 16:9. The app offers "Unlock with Pro", but the site has no pricing page.Source
    • Competitor researchRivals' own homepages: Lensa, "the AI photo editor for the trending looks creators love ... one tap, no skills"; Photo AI, "Generate photorealistic images and videos of people with AI ... the first AI Photographer"; Remini, "AI Photo Enhancer"; Glam, "AI photo and video styles".Source
  • 03

    Chrome's real-visitor data passes load and interaction but fails layout shift at 0.24, and the element that moves is the main "Aurify yourself — it's free" button. A button that moves as someone taps it loses taps.

    Medium impactLow effort First result in 1 month Frontend Engineer

    First action

    Set a fixed height on the hero block and re-test.

    How to measure it

    Field layout shift

    Now
    –
    Target
    Under 0.1
    By
    30 days

    Steps

    1. 1

      Reproduce

      Throttled phone test.

      Frontend Engineer 1 hour

    2. 2

      Reserve space

      Hero and button.

      Frontend Engineer 2 hours

    3. 3

      Font metrics

      Matched fallback.

      Frontend Engineer 2 hours

    4. 4

      Defer scripts

      Analytics after load.

      Frontend Engineer 2 hours

    5. 5

      Re-test

      PageSpeed.

      Frontend Engineer 1 hour

    6. 6

      Watch

      Field data in 28 days.

      Frontend Engineer 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Frontend Engineer

    Smallest test

    Fix the hero height today.

    Why it works

    Reserve the button's space before fonts and images load (fixed height, font-display with matched fallback metrics, image dimensions), and cut the 1.2 s of blocking script on phones by deferring analytics.

    The main call to action should be the steadiest thing on the page.

    Risks and how to handle them

    • Fonts look different briefly

      Match fallback metrics closely.

    Evidence

    • Google PageSpeedMobile performance 74/100 (desktop 100): total blocking time 1,247 ms and the page is interactive after 7.6 s in the phone test. Chrome real-visitor data: largest paint 2.2 s and interaction 72 ms pass, but layout shift is 0.24 (target 0.1), which fails Core Web Vitals; the element that moves is the "Aurify yourself — it's free" button.Source
    • Your websiteHomepage: "One selfie is all it takes. Drop into iconic, cinematic worlds looking unmistakably, magically you."; button "Aurify yourself — it's free"; "12,000+ already created Auras · Yours takes one photo"; "No studio. No photographer. Just pick a scene, upload one photo, and watch your aura come to life." Title "Aurify — AI image platform".Source
  • 04

    229 of 230 templates have no description, 201 no category, 82 slugs are random codes and 99 titles start with a stray space. Those are the words search engines and share cards would show.

    High impactLow effort First result in 2 weeks Template Curator

    First action

    Fix the 20 most-used scenes first.

    How to measure it

    Complete templates

    Now
    –
    Target
    100%
    By
    30 days

    Steps

    1. 1

      Export

      All 230 templates.

      Template Curator 1 hour

    2. 2

      Write

      Titles, descriptions, categories.

      Template Curator 3 days

    3. 3

      Slugs

      Readable, with redirects.

      Frontend Engineer 1 day

    4. 4

      Required fields

      In the editor.

      Frontend Engineer 1 day

    5. 5

      Drops

      Descriptions and matching slugs.

      Template Curator 1 day

    6. 6

      Review

      Weekly with each drop.

      Template Curator weekly

    First result
    2 weeks
    Cost
    Curator time
    Owner
    Template Curator

    Smallest test

    Fix one Drop end to end.

    Why it works

    Give every scene a clean title, a one-line description of the look, a category, and a readable slug, redirecting old slugs. Add these fields to the template editor as required.

    Readable scene pages are the base for search, previews and in-app search.

    Risks and how to handle them

    • Broken shared links

      Redirect every old slug.

    Evidence

    • Your websiteThe public catalogue has 230 image templates, each with a page at /templates/<slug>. 229 have no description, 201 have no category, 82 have a random code for a slug instead of words (e.g. "651aa84e-0b5a00"), and 99 titles start with a stray space. /sitemap.xml returns the app shell, so there is no sitemap.Source
    • Your websiteTemplates are released as 20 numbered "Drops" (001 "Above the Clouds" to 020 "Oriental Precision"), 6 to 24 scenes each, with names such as "Main Character Energy", "Tokyo After Dark", "Breakfast at Tiffany's" and "Range Day". 17 of the 20 have no description, and several slugs don't match their names (Drop 006 "Pink Baddie" is at "secret-agent-007").Source
    • Your websiteChecked November 4, 2026: every URL on aurify.com (the homepage, /gallery and each /templates/<scene> page alike) returns the same HTML shell with the same title, description and share image ("Aurify — AI image platform", og-image.jpg). Link previews on WhatsApp, iMessage, X and Facebook do not run the page's scripts, so a shared scene or result shows the generic banner, not the scene or the person's image. The result page shares with "Made with Aurify ✨" and opens the device share sheet; shared links open without sign-in.Source
  • 05

    Sign-in uses one-time codes by email, but aurify.com has no SPF record and DMARC is "p=none" with no reporting. Codes that land in spam lose new users at the first step.

    Medium impactLow effort First result in 1 week Growth Lead

    First action

    Send a test code to Gmail, Outlook and iCloud and check the folder.

    How to measure it

    Email code completion

    Now
    –
    Target
    +10%
    By
    30 days

    Steps

    1. 1

      Find senders

      Workspace and code provider.

      Frontend Engineer 1 hour

    2. 2

      SPF

      Publish record.

      Frontend Engineer 15 minutes

    3. 3

      DKIM

      Sign mail.

      Frontend Engineer 1 hour

    4. 4

      DMARC reports

      Add address.

      Frontend Engineer 15 minutes

    5. 5

      Test

      Three inboxes.

      Growth Lead 1 hour

    6. 6

      Enforce

      Quarantine after two weeks.

      Frontend Engineer 2 weeks

    First result
    1 week
    Cost
    $0
    Owner
    Growth Lead

    Smallest test

    Publish SPF today.

    Why it works

    Publish SPF for Google Workspace and the email provider that sends codes, sign with DKIM, add a DMARC report address, and move to quarantine once reports are clean.

    Every missed code is a lost signup; authenticated mail is the cheapest fix.

    Risks and how to handle them

    • Legitimate mail fails

      Read reports before enforcing.

    Evidence

    • DNS checkaurify.com uses Google Workspace mail but publishes no SPF record and DMARC is "p=none" with no reporting address, while sign-in uses one-time codes sent by email.Source
    • Your websiteFAQ: "You can generate a limited number of images for free each day. Premium plans unlock unlimited generations, exclusive templates, watermark-free exports, and priority processing." Free images carry a watermark and are for personal use; premium includes a commercial licence. "New templates drop every week, curated ... to match what's trending on Instagram, TikTok"; users can "Suggest a Template"; exports in 1:1, 4:5, 9:16 and 16:9. The app offers "Unlock with Pro", but the site has no pricing page.Source
  • 06

    Templates drop weekly and users can suggest trends from their dashboard, but nobody else sees the suggestions.

    Medium impactLow effort First result in 1 month Template Curator

    First action

    Publish this week's top five suggestions.

    How to measure it

    Weekly voters

    Now
    –
    Target
    1,000
    By
    60 days

    Steps

    1. 1

      Collect

      Top suggestions.

      Template Curator 1 day

    2. 2

      Vote page

      Simple poll.

      Frontend Engineer 2 days

    3. 3

      Announce

      Socials and email.

      Growth Lead weekly

    4. 4

      Build winner

      Next Drop.

      Template Curator weekly

    5. 5

      Credit

      Suggester name with consent.

      Template Curator weekly

    6. 6

      Measure

      Return visits.

      Growth Lead weekly

    First result
    1 month
    Cost
    Curator time
    Owner
    Template Curator

    Smallest test

    Post one vote on Instagram stories.

    Why it works

    Show the top suggested trends each week, let users vote, and announce the winner in the next Drop with credit to the suggester.

    Public voting gives users a reason to come back each week and tells curation what will be shared.

    Risks and how to handle them

    • Unsafe suggestions

      Moderate before listing.

    Evidence

    • Your websiteFAQ: "You can generate a limited number of images for free each day. Premium plans unlock unlimited generations, exclusive templates, watermark-free exports, and priority processing." Free images carry a watermark and are for personal use; premium includes a commercial licence. "New templates drop every week, curated ... to match what's trending on Instagram, TikTok"; users can "Suggest a Template"; exports in 1:1, 4:5, 9:16 and 16:9. The app offers "Unlock with Pro", but the site has no pricing page.Source
    • Your websiteTemplates are released as 20 numbered "Drops" (001 "Above the Clouds" to 020 "Oriental Precision"), 6 to 24 scenes each, with names such as "Main Character Energy", "Tokyo After Dark", "Breakfast at Tiffany's" and "Range Day". 17 of the 20 have no description, and several slugs don't match their names (Drop 006 "Pink Baddie" is at "secret-agent-007").Source

This quarter 7

The core plays for the next three months.

  • 07

    People search for the trends Aurify follows ("AI photo first class", "Breakfast at Tiffany's AI photo", "Tokyo night aesthetic AI"). Aurify has 230 scene pages but serves search engines an empty shell and no sitemap.

    High impactMedium effort First result in 1 quarter Growth Lead

    First action

    Pre-render ten scene pages and submit them.

    How to measure it

    Organic scene visits

    Now
    –
    Target
    20,000 a month
    By
    2 quarters

    Steps

    1. 1

      Rendering

      Pre-render or edge render.

      Frontend Engineer 2 weeks

    2. 2

      Sitemap

      Scenes and Drops.

      Frontend Engineer 1 day

    3. 3

      Category pages

      Travel, luxury, fashion.

      Template Curator 2 weeks

    4. 4

      Structured data

      ImageObject per scene.

      Frontend Engineer 1 week

    5. 5

      Submit

      Search Console.

      Growth Lead 1 hour

    6. 6

      Measure

      Visits and generations.

      Growth Lead monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Growth Lead

    Smallest test

    Pre-render one Drop.

    Why it works

    Pre-render each template and Drop page with its title, description, example images and "try with your photo" button; publish a sitemap and submit it. Add a page for each trend category.

    Trend searches are high intent, and each scene page is a ready landing page.

    Risks and how to handle them

    • Thin pages

      Show three example results per scene.

    Builds on

    Evidence

    • Your websiteThe public catalogue has 230 image templates, each with a page at /templates/<slug>. 229 have no description, 201 have no category, 82 have a random code for a slug instead of words (e.g. "651aa84e-0b5a00"), and 99 titles start with a stray space. /sitemap.xml returns the app shell, so there is no sitemap.Source
    • Your websiteChecked November 4, 2026: every URL on aurify.com (the homepage, /gallery and each /templates/<scene> page alike) returns the same HTML shell with the same title, description and share image ("Aurify — AI image platform", og-image.jpg). Link previews on WhatsApp, iMessage, X and Facebook do not run the page's scripts, so a shared scene or result shows the generic banner, not the scene or the person's image. The result page shares with "Made with Aurify ✨" and opens the device share sheet; shared links open without sign-in.Source
    • Your websiteTemplates are released as 20 numbered "Drops" (001 "Above the Clouds" to 020 "Oriental Precision"), 6 to 24 scenes each, with names such as "Main Character Energy", "Tokyo After Dark", "Breakfast at Tiffany's" and "Range Day". 17 of the 20 have no description, and several slugs don't match their names (Drop 006 "Pink Baddie" is at "secret-agent-007").Source
  • 08

    Aurify has an invite link where "a friend joins, a slot fills in", but it sits apart from the result. The moment a user sees a great Aura is when they want to share.

    High impactMedium effort First result in 1 quarter Growth Lead

    First action

    Add the invite prompt to the result page.

    How to measure it

    Invite signups

    Now
    –
    Target
    20% of new users
    By
    1 quarter

    Steps

    1. 1

      Design

      Result-page prompt.

      Frontend Engineer 1 week

    2. 2

      Reward

      Slots and a Pro week.

      Founder 1 week

    3. 3

      Build

      Share with ref code.

      Frontend Engineer 1 week

    4. 4

      Fraud checks

      One reward per real user.

      Frontend Engineer 1 week

    5. 5

      Launch

      All users.

      Growth Lead 1 day

    6. 6

      Measure

      K-factor.

      Growth Lead weekly

    First result
    1 quarter
    Cost
    Pro weeks given away
    Owner
    Growth Lead

    Smallest test

    Test the prompt on half of results.

    Why it works

    On every finished result, show "Unlock one more scene: invite a friend" with the invite link built into the share action, and show progress toward a free Pro week.

    Rewards tied to the share moment turn sharing into signups.

    Risks and how to handle them

    • Spam invites

      Reward only verified signups.

    Builds on

    Evidence

    • Your websiteGrowth features already built: an invite link ("Share your invite link — when a friend joins, a slot fills in") using ?ref= codes; "Caption for social" with "Copy caption + tags"; batch "Aurify them all at once" for up to 20 templates; an avatar built from four photos; pet scenes; and an "Aura Creator Payout" opt-in: "if Aurify selects my Aura to feature, I may be eligible for a payout of up to $1,000".Source
    • Your websiteChecked November 4, 2026: every URL on aurify.com (the homepage, /gallery and each /templates/<scene> page alike) returns the same HTML shell with the same title, description and share image ("Aurify — AI image platform", og-image.jpg). Link previews on WhatsApp, iMessage, X and Facebook do not run the page's scripts, so a shared scene or result shows the generic banner, not the scene or the person's image. The result page shares with "Made with Aurify ✨" and opens the device share sheet; shared links open without sign-in.Source
  • 09

    The upload terms already include an Aura Creator Payout of up to $1,000 for featured Auras, but the site never promotes it.

    High impactMedium effort First result in 1 quarter Community and Creator Partner…

    First action

    Write the rules page.

    How to measure it

    Creator posts

    Now
    –
    Target
    200 a month
    By
    1 quarter

    Steps

    1. 1

      Rules

      Clear terms.

      Founder 1 week

    2. 2

      Page

      Contest and winners.

      Frontend Engineer 1 week

    3. 3

      Outreach

      50 creators.

      Community and Creator Partnerships Manager 1 month

    4. 4

      Judge

      Monthly.

      Template Curator monthly

    5. 5

      Feature

      Winners on socials.

      Community and Creator Partnerships Manager monthly

    6. 6

      Measure

      Posts and signups.

      Growth Lead monthly

    First result
    1 quarter
    Cost
    Payout budget
    Owner
    Community and Creator Partnerships Manager

    Smallest test

    Run one month with one $250 prize.

    Why it works

    Launch it publicly as a monthly contest with a page, rules and past winners, and pitch it to TikTok and Instagram creators in travel, fashion and lifestyle.

    A cash prize gives creators a reason to post Aurify content to their audiences.

    Risks and how to handle them

    • Low-quality entries

      Judge on reach and quality.

    Evidence

    • Your websiteGrowth features already built: an invite link ("Share your invite link — when a friend joins, a slot fills in") using ?ref= codes; "Caption for social" with "Copy caption + tags"; batch "Aurify them all at once" for up to 20 templates; an avatar built from four photos; pet scenes; and an "Aura Creator Payout" opt-in: "if Aurify selects my Aura to feature, I may be eligible for a payout of up to $1,000".Source
    • Your websiteFAQ: "You can generate a limited number of images for free each day. Premium plans unlock unlimited generations, exclusive templates, watermark-free exports, and priority processing." Free images carry a watermark and are for personal use; premium includes a commercial licence. "New templates drop every week, curated ... to match what's trending on Instagram, TikTok"; users can "Suggest a Template"; exports in 1:1, 4:5, 9:16 and 16:9. The app offers "Unlock with Pro", but the site has no pricing page.Source
    • Your websiteHomepage: "One selfie is all it takes. Drop into iconic, cinematic worlds looking unmistakably, magically you."; button "Aurify yourself — it's free"; "12,000+ already created Auras · Yours takes one photo"; "No studio. No photographer. Just pick a scene, upload one photo, and watch your aura come to life." Title "Aurify — AI image platform".Source
  • 10

    Drops land weekly and every template exports in 9:16, 4:5, 1:1 and 16:9, with captions and tags generated. That is a content calendar waiting to be posted.

    High impactMedium effort First result in 1 quarter Template Curator

    First action

    Make a reel for the latest Drop.

    How to measure it

    Social-sourced signups

    Now
    –
    Target
    3,000 a month
    By
    1 quarter

    Steps

    1. 1

      Template

      Reel format.

      Template Curator 1 week

    2. 2

      Produce

      Weekly per Drop.

      Template Curator weekly

    3. 3

      Post

      TikTok and Reels.

      Growth Lead weekly

    4. 4

      Links

      Tracked Drop pages.

      Growth Lead weekly

    5. 5

      Engage

      Reply with results.

      Community and Creator Partnerships Manager daily

    6. 6

      Measure

      Signups by post.

      Growth Lead weekly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Template Curator

    Smallest test

    Post one Drop reel this week.

    Why it works

    For each Drop, post a before/after reel with a trending sound, a carousel of results, and a "try this trend" link to the Drop page.

    Short-form trend content is where Aurify's users already are, and each post points to a specific scene.

    Risks and how to handle them

    • Trends move fast

      Ship each kit the day the Drop lands.

    Evidence

    • Your websiteTemplates are released as 20 numbered "Drops" (001 "Above the Clouds" to 020 "Oriental Precision"), 6 to 24 scenes each, with names such as "Main Character Energy", "Tokyo After Dark", "Breakfast at Tiffany's" and "Range Day". 17 of the 20 have no description, and several slugs don't match their names (Drop 006 "Pink Baddie" is at "secret-agent-007").Source
    • Your websiteFAQ: "You can generate a limited number of images for free each day. Premium plans unlock unlimited generations, exclusive templates, watermark-free exports, and priority processing." Free images carry a watermark and are for personal use; premium includes a commercial licence. "New templates drop every week, curated ... to match what's trending on Instagram, TikTok"; users can "Suggest a Template"; exports in 1:1, 4:5, 9:16 and 16:9. The app offers "Unlock with Pro", but the site has no pricing page.Source
    • Your websiteGrowth features already built: an invite link ("Share your invite link — when a friend joins, a slot fills in") using ?ref= codes; "Caption for social" with "Copy caption + tags"; batch "Aurify them all at once" for up to 20 templates; an avatar built from four photos; pet scenes; and an "Aura Creator Payout" opt-in: "if Aurify selects my Aura to feature, I may be eligible for a payout of up to $1,000".Source
  • 11

    Free images carry a watermark and are for personal use; Pro includes watermark-free exports and a commercial licence. Creators and small brands posting sponsored content need both.

    High impactMedium effort First result in 1 quarter Founder

    First action

    Show a side-by-side at download for 10% of users.

    How to measure it

    Download-to-Pro rate

    Now
    –
    Target
    3%
    By
    1 quarter

    Steps

    1. 1

      Side by side

      At download.

      Frontend Engineer 1 week

    2. 2

      Trial

      One week.

      Founder 1 week

    3. 3

      Creator segment

      By format use.

      Growth Lead 1 week

    4. 4

      Messaging

      Licence explained.

      Founder 2 days

    5. 5

      Test

      A/B.

      Growth Lead 1 month

    6. 6

      Roll out

      Winner.

      Frontend Engineer 1 week

    First result
    1 quarter
    Cost
    Trial costs
    Owner
    Founder

    Smallest test

    Run the side-by-side for one week.

    Why it works

    Show the watermark-free version side by side at download, offer a one-week Pro trial, and target a "creator" plan at people who use the 16:9 and 9:16 formats most.

    The upgrade is easiest to sell at the exact moment the watermark is in the way.

    Risks and how to handle them

    • Free users feel pushed

      Keep free downloads working.

    Builds on

    Evidence

    • Your websiteFAQ: "You can generate a limited number of images for free each day. Premium plans unlock unlimited generations, exclusive templates, watermark-free exports, and priority processing." Free images carry a watermark and are for personal use; premium includes a commercial licence. "New templates drop every week, curated ... to match what's trending on Instagram, TikTok"; users can "Suggest a Template"; exports in 1:1, 4:5, 9:16 and 16:9. The app offers "Unlock with Pro", but the site has no pricing page.Source
    • Your websiteGrowth features already built: an invite link ("Share your invite link — when a friend joins, a slot fills in") using ?ref= codes; "Caption for social" with "Copy caption + tags"; batch "Aurify them all at once" for up to 20 templates; an avatar built from four photos; pet scenes; and an "Aura Creator Payout" opt-in: "if Aurify selects my Aura to feature, I may be eligible for a payout of up to $1,000".Source
  • 12

    Users build an avatar from four photos and new scenes drop weekly. A preview of the new Drop with their own likeness is a stronger reason to return than a generic announcement.

    Medium impactMedium effort First result in 1 quarter Growth Lead

    First action

    Estimate the cost per preview.

    How to measure it

    Weekly return rate

    Now
    –
    Target
    +25%
    By
    1 quarter

    Steps

    1. 1

      Consent

      Opt-in for previews.

      Trust and Safety Lead 1 week

    2. 2

      Cost model

      Per preview.

      Founder 1 week

    3. 3

      Generate

      One per user per Drop.

      Frontend Engineer 2 weeks

    4. 4

      Email and push

      Weekly.

      Growth Lead 1 week

    5. 5

      One tap

      Create full set.

      Frontend Engineer 1 week

    6. 6

      Measure

      Returns and Pro.

      Growth Lead weekly

    First result
    1 quarter
    Cost
    Generation costs
    Owner
    Growth Lead

    Smallest test

    Send previews to 500 opted-in users.

    Why it works

    For users with an avatar who opt in, generate one low-cost preview from the new Drop and send it in the weekly email or push, with one tap to create the full set.

    Personal previews raise open and return rates far above generic newsletters.

    Risks and how to handle them

    • Feels invasive

      Only with explicit opt-in.

    Evidence

    • Your websiteGrowth features already built: an invite link ("Share your invite link — when a friend joins, a slot fills in") using ?ref= codes; "Caption for social" with "Copy caption + tags"; batch "Aurify them all at once" for up to 20 templates; an avatar built from four photos; pet scenes; and an "Aura Creator Payout" opt-in: "if Aurify selects my Aura to feature, I may be eligible for a payout of up to $1,000".Source
    • Your websiteTemplates are released as 20 numbered "Drops" (001 "Above the Clouds" to 020 "Oriental Precision"), 6 to 24 scenes each, with names such as "Main Character Energy", "Tokyo After Dark", "Breakfast at Tiffany's" and "Range Day". 17 of the 20 have no description, and several slugs don't match their names (Drop 006 "Pink Baddie" is at "secret-agent-007").Source
    • Your websiteAbout page: "Trend-first curation", "Zero-prompt experience", "Multi-provider quality" (routing each template to OpenAI, Stability AI or Replicate) and "Safety by design"; "Video is coming (Soon)"; commitments that photos are never used for training, data is never sold, and non-consensual images are removed within 24 hours of a report.Source
  • 13

    robots.txt says search=yes and ai-train=no, but it also blocks about 30 bots, some of which power assistant answers rather than training. People ask assistants for "apps that put me in a photo with..."; if the assistant can't read Aurify, it recommends a rival.

    Medium impactLow effort First result in 1 month Growth Lead

    First action

    Ask three assistants for AI selfie scene apps and note who is named.

    How to measure it

    Assistant answers naming Aurify

    Now
    –
    Target
    3 of 5 test prompts
    By
    2 quarters

    Steps

    1. 1

      Audit bots

      Search vs training.

      Frontend Engineer 1 day

    2. 2

      Update robots

      Allow search bots.

      Frontend Engineer 1 hour

    3. 3

      Server render

      Key pages readable.

      Frontend Engineer with idea 7

    4. 4

      Test prompts

      Five questions.

      Growth Lead monthly

    5. 5

      Fix gaps

      FAQ and about copy.

      Growth Lead monthly

    6. 6

      Report

      Monthly.

      Growth Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Growth Lead

    Smallest test

    Run the five test prompts this week.

    Why it works

    Keep training bots blocked, and explicitly allow assistant search crawlers that respect the content signal, then check how assistants describe Aurify each month.

    Assistant answers are a growing discovery channel for consumer apps.

    Risks and how to handle them

    • Content used for training anyway

      Keep the training signals and blocks.

    Builds on

    Evidence

    • Your websiterobots.txt sets "Content-Signal: search=yes,ai-train=no" and blocks about 30 named bots, including GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and GoogleOther; regular search crawlers are allowed.Source
    • Competitor researchRivals' own homepages: Lensa, "the AI photo editor for the trending looks creators love ... one tap, no skills"; Photo AI, "Generate photorealistic images and videos of people with AI ... the first AI Photographer"; Remini, "AI Photo Enhancer"; Glam, "AI photo and video styles".Source

Big bets 3

Larger plays that can change the trajectory.

  • 14

    The About page says video is coming and the architecture is in place. Lensa, Photo AI and Glam already sell video styles, and short video is what users post.

    High impactHigh effort First result in 3 quarters Founder

    First action

    Pick ten scenes for video.

    How to measure it

    Video share of generations

    Now
    –
    Target
    25%
    By
    3 quarters

    Steps

    1. 1

      Pick scenes

      Top ten.

      Template Curator 1 week

    2. 2

      Providers

      Cost and quality tests.

      Founder 1 month

    3. 3

      Build

      Video pipeline.

      Frontend Engineer 1 quarter

    4. 4

      Safety

      Moderation for video.

      Trust and Safety Lead 1 month

    5. 5

      Launch

      Pro first.

      Growth Lead 1 month

    6. 6

      Price

      Test a higher tier.

      Founder 1 quarter

    First result
    3 quarters
    Cost
    Generation and engineering costs
    Owner
    Founder

    Smallest test

    Release one video scene to Pro.

    Why it works

    Ship 5-second video versions of the ten most popular scenes for Pro first, with a share flow made for Reels and TikTok.

    Video is more shareable and justifies a higher Pro price.

    Risks and how to handle them

    • High cost per video

      Limit length and give Pro a monthly quota.

    Evidence

    • Your websiteAbout page: "Trend-first curation", "Zero-prompt experience", "Multi-provider quality" (routing each template to OpenAI, Stability AI or Replicate) and "Safety by design"; "Video is coming (Soon)"; commitments that photos are never used for training, data is never sold, and non-consensual images are removed within 24 hours of a report.Source
    • Competitor researchRivals' own homepages: Lensa, "the AI photo editor for the trending looks creators love ... one tap, no skills"; Photo AI, "Generate photorealistic images and videos of people with AI ... the first AI Photographer"; Remini, "AI Photo Enhancer"; Glam, "AI photo and video styles".Source
    • Your websiteFAQ: "You can generate a limited number of images for free each day. Premium plans unlock unlimited generations, exclusive templates, watermark-free exports, and priority processing." Free images carry a watermark and are for personal use; premium includes a commercial licence. "New templates drop every week, curated ... to match what's trending on Instagram, TikTok"; users can "Suggest a Template"; exports in 1:1, 4:5, 9:16 and 16:9. The app offers "Unlock with Pro", but the site has no pricing page.Source
  • 15

    Drops are built on travel and luxury themes (Mile High Club, First-Class Escapism, Tokyo After Dark, Greek Getaway). Airlines, hotels and fashion brands pay for user-generated content.

    High impactHigh effort First result in 4 quarters Community and Creator Partner…

    First action

    List ten brands that match existing Drops.

    How to measure it

    Sponsored Drops sold

    Now
    –
    Target
    4
    By
    4 quarters

    Steps

    1. 1

      Target list

      Ten brands.

      Community and Creator Partnerships Manager 2 weeks

    2. 2

      Media kit

      Usage data.

      Growth Lead 2 weeks

    3. 3

      Pitch

      Meetings.

      Founder 1 quarter

    4. 4

      Licence

      Brand assets and approvals.

      Founder 1 month

    5. 5

      Build

      First Drop.

      Template Curator 1 month

    6. 6

      Report

      Shares and reach to the brand.

      Growth Lead 1 month

    First result
    4 quarters
    Cost
    Sales time
    Owner
    Community and Creator Partnerships Manager

    Smallest test

    Pitch one brand with a mock Drop.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Sell branded Drops with licensed settings and products, where users create and share Auras in the brand's world, with the brand's permission and approval of each scene.

    Brands fund the content and promote it to their own audiences, and users get scenes they cannot get elsewhere.

    Risks and how to handle them

    • Brand safety

      Moderation and brand approval of scenes.

    Evidence

    • Your websiteTemplates are released as 20 numbered "Drops" (001 "Above the Clouds" to 020 "Oriental Precision"), 6 to 24 scenes each, with names such as "Main Character Energy", "Tokyo After Dark", "Breakfast at Tiffany's" and "Range Day". 17 of the 20 have no description, and several slugs don't match their names (Drop 006 "Pink Baddie" is at "secret-agent-007").Source
    • Your websiteGrowth features already built: an invite link ("Share your invite link — when a friend joins, a slot fills in") using ?ref= codes; "Caption for social" with "Copy caption + tags"; batch "Aurify them all at once" for up to 20 templates; an avatar built from four photos; pet scenes; and an "Aura Creator Payout" opt-in: "if Aurify selects my Aura to feature, I may be eligible for a payout of up to $1,000".Source
    • Your websiteSome scenes feature real people: photoshoot options read "Only with Jennie." and "Only with Jungkook." ("Candid moments with my favorite artist"), and a luxury template's slug names a boxer's photo. The FAQ's content rules bar "impersonation of real people without consent, celebrity deepfakes intended to deceive".Source
  • 16

    Aurify's batch mode makes up to 20 scenes at once, and the code has an event photos feature. Event hosts pay for booths that guests share.

    Medium impactHigh effort First result in 3 quarters Founder

    First action

    Run one free pilot at a party.

    How to measure it

    Paid events

    Now
    –
    Target
    20 a quarter
    By
    4 quarters

    Steps

    1. 1

      Design

      Event flow.

      Founder 1 month

    2. 2

      Branding

      Host scenes.

      Template Curator 1 month

    3. 3

      QR flow

      Guest upload.

      Frontend Engineer 1 month

    4. 4

      Pilot

      Three events.

      Community and Creator Partnerships Manager 1 quarter

    5. 5

      Price

      Per event.

      Founder 1 month

    6. 6

      Sell

      Event planners.

      Community and Creator Partnerships Manager ongoing

    First result
    3 quarters
    Cost
    Engineering and sales time
    Owner
    Founder

    Smallest test

    Run one pilot event.

    Why it works

    Offer a hosted event mode: guests scan a QR code, upload a selfie, get event-branded scenes, and the host gets a gallery. Price per event.

    Each event exposes Aurify to every guest's network, and hosts pay.

    Risks and how to handle them

    • Consent for group photos

      Only the uploader's face; clear guest terms.

    Evidence

    • Your websiteGrowth features already built: an invite link ("Share your invite link — when a friend joins, a slot fills in") using ?ref= codes; "Caption for social" with "Copy caption + tags"; batch "Aurify them all at once" for up to 20 templates; an avatar built from four photos; pet scenes; and an "Aura Creator Payout" opt-in: "if Aurify selects my Aura to feature, I may be eligible for a payout of up to $1,000".Source
    • Your websiteHomepage: "One selfie is all it takes. Drop into iconic, cinematic worlds looking unmistakably, magically you."; button "Aurify yourself — it's free"; "12,000+ already created Auras · Yours takes one photo"; "No studio. No photographer. Just pick a scene, upload one photo, and watch your aura come to life." Title "Aurify — AI image platform".Source

Wildcards 4

Unexpected experiments, each with a cheap way to test it.

  • 17

    Some photoshoot options are built around named real artists ("Only with Jennie.", "Only with Jungkook.") and a luxury template is based on a boxer's photo, while the FAQ bars impersonation of real people without consent.

    High impactMedium effort First result in 1 month Trust and Safety Lead

    First action

    List every scene that names or shows a real person.

    How to measure it

    Scenes reviewed

    Now
    –
    Target
    100%
    By
    30 days

    Steps

    1. 1

      List scenes

      Names, slugs and examples.

      Trust and Safety Lead 2 days

    2. 2

      Decide

      Keep, change or remove.

      Trust and Safety Lead 1 week

    3. 3

      Rework

      "Inspired by" versions.

      Template Curator 2 weeks

    4. 4

      Editor check

      Flag names at creation.

      Frontend Engineer 1 week

    5. 5

      Document

      Rules for curators.

      Trust and Safety Lead 1 week

    6. 6

      Repeat

      Every Drop.

      Trust and Safety Lead weekly

    First result
    1 month
    Cost
    Curator time
    Owner
    Trust and Safety Lead

    Smallest test

    Review the latest five Drops.

    Why it works

    Audit every scene for real people and brands, keep only those Aurify has rights to or that clearly avoid a real person's likeness, and turn fan scenes into "inspired by" settings without the person.

    Consistency with its own rules protects the app store listing, partners and press coverage that growth will depend on.

    Risks and how to handle them

    • Losing popular scenes

      Replace them with fan-style settings people love.

    Evidence

    • Your websiteSome scenes feature real people: photoshoot options read "Only with Jennie." and "Only with Jungkook." ("Candid moments with my favorite artist"), and a luxury template's slug names a boxer's photo. The FAQ's content rules bar "impersonation of real people without consent, celebrity deepfakes intended to deceive".Source
    • Your websiteAbout page: "Trend-first curation", "Zero-prompt experience", "Multi-provider quality" (routing each template to OpenAI, Stability AI or Replicate) and "Safety by design"; "Video is coming (Soon)"; commitments that photos are never used for training, data is never sold, and non-consensual images are removed within 24 hours of a report.Source
    • Your websiteTemplates are released as 20 numbered "Drops" (001 "Above the Clouds" to 020 "Oriental Precision"), 6 to 24 scenes each, with names such as "Main Character Energy", "Tokyo After Dark", "Breakfast at Tiffany's" and "Range Day". 17 of the 20 have no description, and several slugs don't match their names (Drop 006 "Pink Baddie" is at "secret-agent-007").Source
  • 18

    Aurify tracks generations and has a leaderboard, and trend-first curation is its edge. A public chart of the hottest scenes is shareable content and an index page.

    Medium impactLow effort First result in 1 quarter Growth Lead

    First action

    Pull last week's top 20 scenes.

    How to measure it

    Chart visits

    Now
    –
    Target
    10,000 a month
    By
    2 quarters

    Steps

    1. 1

      Data

      Weekly counts.

      Frontend Engineer 1 week

    2. 2

      Page

      Chart with images.

      Frontend Engineer 1 week

    3. 3

      Archive

      Weekly URLs.

      Frontend Engineer 1 day

    4. 4

      Post

      Socials.

      Growth Lead weekly

    5. 5

      Press

      Trend roundups.

      Growth Lead monthly

    6. 6

      Measure

      Visits and generations.

      Growth Lead monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Growth Lead

    Smallest test

    Post this week's top five on socials.

    Why it works

    Publish a weekly top 20 scenes chart with example images, rising scenes and the newest Drop, server-rendered and linked from every share.

    Charts invite return visits and give press and creators a reason to link.

    Risks and how to handle them

    • Repetitive chart

      Add a "rising" section.

    Evidence

    • Your websiteTemplates are released as 20 numbered "Drops" (001 "Above the Clouds" to 020 "Oriental Precision"), 6 to 24 scenes each, with names such as "Main Character Energy", "Tokyo After Dark", "Breakfast at Tiffany's" and "Range Day". 17 of the 20 have no description, and several slugs don't match their names (Drop 006 "Pink Baddie" is at "secret-agent-007").Source
    • Your websiteThe public catalogue has 230 image templates, each with a page at /templates/<slug>. 229 have no description, 201 have no category, 82 have a random code for a slug instead of words (e.g. "651aa84e-0b5a00"), and 99 titles start with a stray space. /sitemap.xml returns the app shell, so there is no sitemap.Source
    • Your websiteGrowth features already built: an invite link ("Share your invite link — when a friend joins, a slot fills in") using ?ref= codes; "Caption for social" with "Copy caption + tags"; batch "Aurify them all at once" for up to 20 templates; an avatar built from four photos; pet scenes; and an "Aura Creator Payout" opt-in: "if Aurify selects my Aura to feature, I may be eligible for a payout of up to $1,000".Source
  • 19

    The About page commits to never training on photos, never selling data and removing non-consensual images within 24 hours, and to being transparent about AI providers. These are strong trust points for a face-upload app.

    Medium impactLow effort First result in 1 month Founder

    First action

    Write the pledge page.

    How to measure it

    First-visit upload rate

    Now
    –
    Target
    +10%
    By
    1 quarter

    Steps

    1. 1

      Write

      Pledge.

      Founder 2 days

    2. 2

      Providers

      Listed.

      Founder 1 day

    3. 3

      Report form

      Simple.

      Frontend Engineer 2 days

    4. 4

      Link at upload

      Next to the photo button.

      Frontend Engineer 1 day

    5. 5

      Publish times

      Monthly average.

      Trust and Safety Lead monthly

    6. 6

      Measure

      Upload rate.

      Growth Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Founder

    Smallest test

    Link the About commitments at upload.

    Why it works

    Turn them into a one-page pledge linked at upload, with the providers listed, average removal time, and a simple report form.

    Trust is the main barrier to uploading a selfie; visible commitments lift upload rates.

    Risks and how to handle them

    • Promises not kept

      Publish only what is measured.

    Evidence

    • Your websiteAbout page: "Trend-first curation", "Zero-prompt experience", "Multi-provider quality" (routing each template to OpenAI, Stability AI or Replicate) and "Safety by design"; "Video is coming (Soon)"; commitments that photos are never used for training, data is never sold, and non-consensual images are removed within 24 hours of a report.Source
    • Your websiteSome scenes feature real people: photoshoot options read "Only with Jennie." and "Only with Jungkook." ("Candid moments with my favorite artist"), and a luxury template's slug names a boxer's photo. The FAQ's content rules bar "impersonation of real people without consent, celebrity deepfakes intended to deceive".Source
  • 20

    The scene page already supports pets ("Your pet photos replace the animal in this scene", up to 6 pet and owner photos), yet none of the 230 public templates is marked as a pet scene. Pet photos are among the most shared images online.

    Medium impactLow effort First result in 1 month Template Curator

    First action

    Pick ten pet scenes from existing Drops to adapt.

    How to measure it

    Pet Drop generations

    Now
    –
    Target
    5,000
    By
    60 days

    Steps

    1. 1

      Pick scenes

      Ten.

      Template Curator 1 week

    2. 2

      Mark templates

      Pet flag and category.

      Template Curator 1 day

    3. 3

      Test quality

      Dogs and cats.

      Template Curator 1 week

    4. 4

      Launch

      As a Drop.

      Template Curator 1 day

    5. 5

      Promote

      Pet creators and communities.

      Community and Creator Partnerships Manager 1 month

    6. 6

      Measure

      Signups and shares.

      Growth Lead weekly

    First result
    1 month
    Cost
    Curator time
    Owner
    Template Curator

    Smallest test

    Release three pet scenes.

    Why it works

    Release a pet Drop of ten scenes (pet on a yacht, pet and owner in first class, pet in a Halloween costume) and promote it to pet communities and pet creators.

    It opens a new audience with a feature that already exists, and pet content travels far on social.

    Risks and how to handle them

    • Odd results for some breeds

      Show tips for clear pet photos.

    Evidence

    • Your websiteGrowth features already built: an invite link ("Share your invite link — when a friend joins, a slot fills in") using ?ref= codes; "Caption for social" with "Copy caption + tags"; batch "Aurify them all at once" for up to 20 templates; an avatar built from four photos; pet scenes; and an "Aura Creator Payout" opt-in: "if Aurify selects my Aura to feature, I may be eligible for a payout of up to $1,000".Source
    • Your websiteThe public catalogue has 230 image templates, each with a page at /templates/<slug>. 229 have no description, 201 have no category, 82 have a random code for a slug instead of words (e.g. "651aa84e-0b5a00"), and 99 titles start with a stray space. /sitemap.xml returns the app shell, so there is no sitemap.Source
    • Your websiteTemplates are released as 20 numbered "Drops" (001 "Above the Clouds" to 020 "Oriental Precision"), 6 to 24 scenes each, with names such as "Main Character Energy", "Tokyo After Dark", "Breakfast at Tiffany's" and "Range Day". 17 of the 20 have no description, and several slugs don't match their names (Drop 006 "Pink Baddie" is at "secret-agent-007").Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 20 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on November 4, 2026, and cites them throughout. Aurify did not commission, review or endorse it, and Programmable is not affiliated with Aurify. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Aurify runs its business.

Something wrong, or do you represent Aurify? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Share previews, pricing page, layout shift, scene metadata, email authentication and the template vote; review celebrity scenes.

  2. Days 31 to 6010 ideas

    Indexed scenes, invite prompts, the creator payout, Drop kits, Pro at download, personal Drop previews and assistant visibility; the scene chart, safety pledge and a pet Drop.

  3. Days 61 to 903 ideas

    Commit to video Auras, sponsored Drops and event booths.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value one selfie, no prompting. The most cited problem: results that don't look like them.

  • Trend-matched scenes every week
  • Watermarks on free images
  • In their words: “aura”

Market

Competitive landscape

4 competitors compared: Lensa, Photo AI, Remini and Glam.

  • Gap to exploit: Curated weekly trend scenes with zero prompting
  • Lensa: Editor first, not scene first
  • Photo AI: Needs training photos and prompts

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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