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  • The brief
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  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 22, 2026
  1. Programmable
  2. Playbooks
  3. Blueprint Technologies
Blueprint Technologies logo

growth playbook · Oct 22, 2026

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Blueprint Technologies growth playbook

Diagnosis

Blueprint is a long-standing Databricks partner (Elite status, 2025 Unity Catalog Partner of the Year) with its own product, the Lakehouse Optimizer, and a second business placing specialists inside large clients' teams.

Its job board is mostly client roles, so this playbook builds from the site, the product and the partner channel. The biggest gap is the product funnel: LHO's trial is a small Azure link, AWS users get documentation, and the main buttons all open one contact form.

The Events page says "No upcoming events" and the federal page lacks the codes buyers screen on. The plan fixes those first, then builds partner co-sell, migration and finance-buyer campaigns, and bets on an LHO benchmark and partner edition.

Growth Score

6/10

Biggest Opportunity

Turn the Lakehouse Optimizer into a self-serve, marketplace-sold product that proves savings and feeds the services business.

Biggest Risk

Large Databricks partners and optimization tools such as Unravel Data compete for the same accounts, and a product sold only through contact forms grows slowly.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    One clear "Start free trial" path for the Lakehouse Optimizer, on Azure and AWS

    Count last quarter's LHO form fills and how many asked for a trial rather than a demo.

    High impact First result in 1 month
  2. 2

    A Databricks savings estimator on the Lakehouse Optimizer page

    Agree the conservative savings range with the product team.

    High impact First result in 1 month
  3. 3

    Replace "No upcoming events" with a monthly Unity Catalog and cost office hour

    Book the next three monthly sessions.

    Medium impact First result in 1 month

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 7Fill-ins · 7Reconsider · 4
Effort →

Showing 20 of 20 ideas

This week 6

Quick wins with a clear first action.

  • 01

    The Lakehouse Optimizer is Blueprint's flagship product, but its page sends three different buyers to the wrong places: "Try it today" and "Book a demo" both open the same contact form, the only real free trial is a small link to the Azure Marketplace, and AWS users are sent to a Confluence installation page. A FinOps lead who wants to try it on AWS today has to read documentation or wait for a sales reply.

    High impactLow effort First result in 1 month Lakehouse Optimizer product m…

    First action

    Count last quarter's LHO form fills and how many asked for a trial rather than a demo.

    How to measure it

    LHO trials started

    Now
    –
    Target
    +50%
    By
    90 days

    Steps

    1. 1

      Count today

      Form fills, Marketplace trials and AWS installs last quarter.

      Lakehouse Optimizer product manager 1 day

    2. 2

      Rewrite the buttons

      Start free trial (main) and Book a demo (secondary).

      Web and marketing operations 1 day

    3. 3

      Build the chooser

      Azure goes to Marketplace, AWS to a quick start.

      Web and marketing operations 2 days

    4. 4

      Write the AWS quick start

      Prerequisites, install video, day-one view.

      Lakehouse Optimizer product manager 1 week

    5. 5

      Split the forms

      Demo and trial tracked separately.

      Web and marketing operations 1 day

    6. 6

      Week-one review

      Automatic invitation to a results call.

      Sales lead, Databricks practice 2 days

    7. 7

      Track

      Trials, installs, reviews and paid conversions.

      Marketing analytics monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Lakehouse Optimizer product manager

    Smallest test

    Change the main button to "Start free trial" and link it to the Azure Marketplace today.

    Why it works

    Make "Start free trial" the main button and ask one question: Azure or AWS. Azure goes straight to the Marketplace listing; AWS goes to a short branded quick-start page (prerequisites, a 15-minute install video, what you see on day one) with the Confluence guide linked underneath. Keep "Book a demo" as a separate, secondary button with its own form, and send every trial sign-up an automatic invitation to a 30-minute results review after week one.

    Cost tools sell best when buyers see their own savings. A clear self-serve path turns the page's claims (30% lower TCO, results in two weeks) into proof inside the buyer's own environment, and separates trial users from demo requests so sales knows who is already testing.

    Ready to use

    ChecklistLHO trial path checklist

    [ ] One main "Start free trial" button
[ ] Azure or AWS choice
[ ] Azure: direct Marketplace link
[ ] AWS: branded quick start with install video
[ ] Separate demo form
[ ] Trial and demo tracked separately in the CRM
[ ] Automatic week-one results review

    Risks and how to handle them

    • AWS installs need help

      Offer a free guided install slot on the quick-start page.

    • More unqualified trials

      Ask for Databricks monthly spend on the trial form.

    Evidence

    • Your websiteLakehouse Optimizer (LHO) page: "Try it today" and "Book a demo" both jump to the same contact form on the page; a separate "Try it free today" link goes to the Azure Marketplace listing; "Deploy on AWS or Azure" and "GET STARTED" link to installation pages in Blueprint's Confluence documentation. The page promises "Save 30% on total cost of ownership" and shows customer results: "60% Reduction in storage costs", "$140k Annual cost savings" and a "35% reduction in overspend" within two weeks.Source
    • Press releaseBlueprint newsroom: Databricks Elite Partner status (October 29, 2025), with LHO described as its "flagship product"; named a Sample Vendor in 2025 Gartner Hype Cycle reports for augmented FinOps; launched the Executive Insights Engine in LHO on July 29, 2026, a "single, ranked view" for chief data officers, heads of FinOps and finance leaders; a Superblocks partnership in February 2026.Source
    • Your websiteHomepage: "We design, build, and run data and AI platforms on Databricks"; "Databricks Partner Since 2016"; awards listed include 2025 Unity Catalog Partner of the Year, 2024 Data & AI Governance Partner of the Year and 2022 Velocity Partner of the Year; "100+ Databricks Certifications"; Brickbuilder accelerators; a gated report "Master High-Stakes Database Migrations" (February 2026) offered on every page.Source
  • 02

    The LHO page claims 30% lower TCO and shows customer results (60% lower storage costs, $140k a year saved, 35% less overspend in two weeks), but a visitor cannot see what that means for their own bill.

    High impactLow effort First result in 1 month Lakehouse Optimizer product m…

    First action

    Agree the conservative savings range with the product team.

    How to measure it

    Estimator users who start a trial

    Now
    –
    Target
    20%
    By
    60 days

    Steps

    1. 1

      Set the model

      Ranges from real customer results.

      Lakehouse Optimizer product manager 2 days

    2. 2

      Design

      Three inputs, one range.

      Web and marketing operations 2 days

    3. 3

      Build

      On the LHO page.

      Web and marketing operations 1 week

    4. 4

      Link to trial

      Prefill the trial form.

      Web and marketing operations 1 day

    5. 5

      Brief sales

      Use the same numbers.

      Sales lead, Databricks practice 1 day

    6. 6

      Measure

      Use and conversion.

      Marketing analytics monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Lakehouse Optimizer product manager

    Smallest test

    Put a static savings table on the page first.

    Why it works

    Add an estimator: monthly Databricks spend, cloud and main workload type in; a conservative savings range out, based on Blueprint's own customer results, with a "Prove it with a free trial" button.

    A number about the buyer's own spend is more persuasive than case studies and qualifies leads by size.

    Risks and how to handle them

    • Overpromising

      Show a range and the assumptions.

    Evidence

    • Your websiteLakehouse Optimizer (LHO) page: "Try it today" and "Book a demo" both jump to the same contact form on the page; a separate "Try it free today" link goes to the Azure Marketplace listing; "Deploy on AWS or Azure" and "GET STARTED" link to installation pages in Blueprint's Confluence documentation. The page promises "Save 30% on total cost of ownership" and shows customer results: "60% Reduction in storage costs", "$140k Annual cost savings" and a "35% reduction in overspend" within two weeks.Source
    • Press releaseBlueprint newsroom: Databricks Elite Partner status (October 29, 2025), with LHO described as its "flagship product"; named a Sample Vendor in 2025 Gartner Hype Cycle reports for augmented FinOps; launched the Executive Insights Engine in LHO on July 29, 2026, a "single, ranked view" for chief data officers, heads of FinOps and finance leaders; a Superblocks partnership in February 2026.Source
  • 03

    The Events page says "No upcoming events... Check back soon!" and still features June's Data + AI Summit. Blueprint has run 92 events, including popular "Unity Catalog Ask Me Anything" sessions, and is the 2025 Unity Catalog Partner of the Year.

    Medium impactLow effort First result in 1 month Head of Marketing

    First action

    Book the next three monthly sessions.

    How to measure it

    Registrations per session

    Now
    –
    Target
    60
    By
    90 days

    Steps

    1. 1

      Pick dates

      Next three months.

      Head of Marketing 1 day

    2. 2

      Assign hosts

      Databricks MVPs on staff.

      Sales lead, Databricks practice 1 day

    3. 3

      Update the page

      Next session featured.

      Web and marketing operations 1 day

    4. 4

      Promote

      LinkedIn and email.

      Head of Marketing monthly

    5. 5

      Record

      Post to Resources.

      Head of Marketing monthly

    6. 6

      Follow up

      Offer an assessment.

      Sales development monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Marketing

    Smallest test

    Post the next session date today.

    Why it works

    Schedule a standing monthly live session (Unity Catalog one month, Databricks cost the next) so the page always shows the next date, and replace the featured event when it passes.

    A recurring session keeps the page alive with little effort and turns the partner awards into a reason to show up.

    Risks and how to handle them

    • Low turnout

      Ask the Databricks partner team to co-promote.

    Evidence

    • Your websiteThe Events page (checked October 21, 2026) says "No upcoming events. There are no events at the moment. Check back soon!" while its featured event is Data + AI Summit 2026, which took place in June. The events sitemap holds 92 past events, including Databricks Data + AI World Tour stops, "Unity Catalog Ask Me Anything" sessions and an executive roundtable on data and AI in games; the newest entry was updated June 18, 2026.Source
    • Your websiteHomepage: "We design, build, and run data and AI platforms on Databricks"; "Databricks Partner Since 2016"; awards listed include 2025 Unity Catalog Partner of the Year, 2024 Data & AI Governance Partner of the Year and 2022 Velocity Partner of the Year; "100+ Databricks Certifications"; Brickbuilder accelerators; a gated report "Master High-Stakes Database Migrations" (February 2026) offered on every page.Source
    • SitemapResources: 48 webinar and workshop recordings, the newest from November 2025 (a series on transforming sales, HR and finance with Databricks). Case studies: 61, the newest from October 5, 2026 (LHO consumption governance) and September 22 (Oracle and Informatica to Databricks). Client snapshots: 15, the newest from March 2025.Source
  • 04

    Real visitors pass Core Web Vitals, but the homepage downloads 5.9 MB, 4.6 MB of it images, and in Google's phone test the main content takes 28 s. Cache lifetimes could save 5.4 MB on return visits.

    Medium impactLow effort First result in 2 weeks Web and marketing operations

    First action

    Set cache rules for static files on Cloudflare.

    How to measure it

    Homepage download size

    Now
    –
    Target
    under 2.5 MB
    By
    30 days

    Steps

    1. 1

      Cache rules

      Static files.

      Web and marketing operations 1 hour

    2. 2

      Compress images

      Modern formats.

      Web and marketing operations 1 day

    3. 3

      Resize

      Displayed size.

      Web and marketing operations 1 day

    4. 4

      Lazy-load

      Below the fold.

      Web and marketing operations 2 hours

    5. 5

      Retest

      PageSpeed.

      Web and marketing operations 1 hour

    6. 6

      Watch field data

      Monthly.

      Web and marketing operations monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web and marketing operations

    Smallest test

    Set the cache rules today.

    Why it works

    Convert images to WebP or AVIF at the displayed size, lazy-load below-the-fold images, set long cache lifetimes for static files on Cloudflare, and retest.

    Lighter pages help prospects on phones and slow networks, and keep the field data passing as the site grows.

    Risks and how to handle them

    • Image quality

      Check key visuals by eye.

    Evidence

    • Google PageSpeedHomepage, October 21, 2026: real Chrome visitors pass Core Web Vitals (LCP 2.2 s, INP 96 ms, CLS 0.03). The phone lab test scores 48/100 with the main content at 28.4 s; the page downloads 5.9 MB in 137 requests, 4.6 MB of it images; "Use efficient cache lifetimes" could save 5.4 MB on repeat visits and better image delivery 1.4 MB.Source
  • 05

    Blueprint is active in SAM (UEI GQFLBBLK5JB8, CAGE 892C3, NAICS 541511, 541512 and more) and its federal page shows a Minority Business Enterprise badge, but contracting officers and primes looking for a partner find none of those codes on the page.

    Medium impactLow effort First result in 1 month Federal practice lead

    First action

    Write the capability statement.

    How to measure it

    Federal and prime inquiries

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Gather data

      Codes and certifications.

      Federal practice lead 1 day

    2. 2

      Write statement

      One page.

      Federal practice lead 1 day

    3. 3

      Design PDF

      Branded.

      Design team 1 day

    4. 4

      Publish

      Federal page.

      Web and marketing operations 1 hour

    5. 5

      Link

      From case studies.

      Web and marketing operations 1 hour

    6. 6

      Share

      With primes.

      Federal practice lead ongoing

    First result
    1 month
    Cost
    $0
    Owner
    Federal practice lead

    Smallest test

    Add the codes to the page today.

    Why it works

    Add a capability statement block with UEI, CAGE, NAICS codes, certifications and past performance, plus a downloadable one-page PDF, and link it from the public sector case studies.

    Federal buyers and primes screen partners by these codes first; making them visible removes a step.

    Risks and how to handle them

    • Out-of-date data

      Review when SAM is renewed.

    Evidence

    • programmable.infoFederal registration: BLUEPRINT TECHNOLOGIES, LLC is active in SAM (UEI GQFLBBLK5JB8, CAGE 892C3, Bellevue, Washington), registered for all awards, primary NAICS 541690 with 541511, 541512, 541513, 541519, 541611 and 541613.Source
    • Your websiteFederal Government page: shows a Minority Business Enterprise certification badge but no UEI, CAGE code, NAICS codes or contract vehicles. Public sector case studies include a government agency managing an "$8 billion oil spill restoration" and a law enforcement data provider that saved "50% in annual cost".Source
  • 06

    The Executive Insights Engine launched in July for chief data officers and heads of FinOps, but the site's gated offer on every page is a February migration report.

    Medium impactLow effort First result in 1 month Head of Marketing

    First action

    Anonymize one customer report.

    How to measure it

    Sample report downloads

    Now
    –
    Target
    150 a quarter
    By
    90 days

    Steps

    1. 1

      Pick a report

      Representative.

      Lakehouse Optimizer product manager 1 day

    2. 2

      Anonymize

      No customer data.

      Lakehouse Optimizer product manager 2 days

    3. 3

      Design

      Clean PDF.

      Design team 2 days

    4. 4

      Gate it

      Replace the sitewide offer.

      Web and marketing operations 1 day

    5. 5

      Follow up

      Offer a free report.

      Sales development ongoing

    6. 6

      Measure

      Downloads and meetings.

      Marketing analytics monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Marketing

    Smallest test

    Post the sample to LinkedIn first.

    Why it works

    Publish a sample, anonymized Executive Insights report (health score, cost per TB, ranked opportunities) as a gated download, and offer a free report on the buyer's own environment as the next step.

    Executives want to see the output, and the sample shows exactly what they would get.

    Risks and how to handle them

    • Customer confidentiality

      Use synthetic numbers if needed.

    Evidence

    • Press releaseBlueprint newsroom: Databricks Elite Partner status (October 29, 2025), with LHO described as its "flagship product"; named a Sample Vendor in 2025 Gartner Hype Cycle reports for augmented FinOps; launched the Executive Insights Engine in LHO on July 29, 2026, a "single, ranked view" for chief data officers, heads of FinOps and finance leaders; a Superblocks partnership in February 2026.Source
    • Your websiteHomepage: "We design, build, and run data and AI platforms on Databricks"; "Databricks Partner Since 2016"; awards listed include 2025 Unity Catalog Partner of the Year, 2024 Data & AI Governance Partner of the Year and 2022 Velocity Partner of the Year; "100+ Databricks Certifications"; Brickbuilder accelerators; a gated report "Master High-Stakes Database Migrations" (February 2026) offered on every page.Source

This quarter 9

The core plays for the next three months.

  • 07

    On the site, LHO's marketplace path is Azure only; AWS customers get installation documentation. Many Databricks customers run on AWS and buy through their cloud commitments.

    High impactMedium effort First result in 2 quarters Lakehouse Optimizer product m…

    First action

    Check AWS Marketplace listing requirements.

    How to measure it

    LHO trials from AWS

    Now
    –
    Target
    30% of all trials
    By
    2 quarters

    Steps

    1. 1

      Check requirements

      Listing and pricing.

      Lakehouse Optimizer product manager 2 weeks

    2. 2

      Package

      Deployment template.

      LHO engineering 1 month

    3. 3

      List

      With free trial.

      Lakehouse Optimizer product manager 1 month

    4. 4

      Link

      Trial chooser.

      Web and marketing operations 1 day

    5. 5

      Tell partners

      AWS and Databricks teams.

      Managing Director, Strategic Accounts and Partnerships 2 weeks

    6. 6

      Measure

      Trials and revenue.

      Marketing analytics monthly

    First result
    2 quarters
    Cost
    Engineering time and listing fees
    Owner
    Lakehouse Optimizer product manager

    Smallest test

    Make one private offer to an AWS prospect.

    Why it works

    If LHO is not yet listed on the AWS Marketplace, list it there (and in Databricks' own partner channels) with a free trial, so AWS buyers can try and pay through existing commitments; link it from the trial chooser.

    Buying through a cloud marketplace uses committed spend and skips procurement, which shortens deals.

    Risks and how to handle them

    • Listing effort

      Start with a private offer path.

    Evidence

    • Your websiteLakehouse Optimizer (LHO) page: "Try it today" and "Book a demo" both jump to the same contact form on the page; a separate "Try it free today" link goes to the Azure Marketplace listing; "Deploy on AWS or Azure" and "GET STARTED" link to installation pages in Blueprint's Confluence documentation. The page promises "Save 30% on total cost of ownership" and shows customer results: "60% Reduction in storage costs", "$140k Annual cost savings" and a "35% reduction in overspend" within two weeks.Source
    • Your websiteHomepage: "We design, build, and run data and AI platforms on Databricks"; "Databricks Partner Since 2016"; awards listed include 2025 Unity Catalog Partner of the Year, 2024 Data & AI Governance Partner of the Year and 2022 Velocity Partner of the Year; "100+ Databricks Certifications"; Brickbuilder accelerators; a gated report "Master High-Stakes Database Migrations" (February 2026) offered on every page.Source
  • 08

    Blueprint is a Databricks Elite partner and 2025 Unity Catalog Partner of the Year, with a Unity Catalog migration accelerator and readiness assessment. Databricks account teams want their customers on Unity Catalog.

    High impactMedium effort First result in 1 quarter Managing Director

    First action

    Draft the one-page kit.

    How to measure it

    Partner-referred opportunities

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Write the kit

      One page.

      Managing Director, Strategic Accounts and Partnerships 1 week

    2. 2

      Define the offer

      Fixed-scope assessment.

      Sales lead, Databricks practice 1 week

    3. 3

      Brief regions

      Quarterly.

      Managing Director, Strategic Accounts and Partnerships quarterly

    4. 4

      Referral tracking

      Tagged links.

      Web and marketing operations 1 week

    5. 5

      Thank referrers

      Share outcomes.

      Managing Director, Strategic Accounts and Partnerships ongoing

    6. 6

      Measure

      Referrals and closes.

      Marketing analytics monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Managing Director, Strategic Accounts and Partnerships

    Smallest test

    Brief one Databricks region.

    Why it works

    Give Databricks account executives a one-page kit: who needs migration, Blueprint's fixed-scope readiness assessment, two case studies and a referral link, and run a quarterly briefing for each region.

    Partner field teams are the largest source of Databricks services deals, and a simple kit makes Blueprint the easy referral.

    Risks and how to handle them

    • Partner competition

      Lead with the award and outcomes.

    Evidence

    • Your websiteHomepage: "We design, build, and run data and AI platforms on Databricks"; "Databricks Partner Since 2016"; awards listed include 2025 Unity Catalog Partner of the Year, 2024 Data & AI Governance Partner of the Year and 2022 Velocity Partner of the Year; "100+ Databricks Certifications"; Brickbuilder accelerators; a gated report "Master High-Stakes Database Migrations" (February 2026) offered on every page.Source
    • Press releaseBlueprint newsroom: Databricks Elite Partner status (October 29, 2025), with LHO described as its "flagship product"; named a Sample Vendor in 2025 Gartner Hype Cycle reports for augmented FinOps; launched the Executive Insights Engine in LHO on July 29, 2026, a "single, ranked view" for chief data officers, heads of FinOps and finance leaders; a Superblocks partnership in February 2026.Source
    • Your websiteThe Events page (checked October 21, 2026) says "No upcoming events. There are no events at the moment. Check back soon!" while its featured event is Data + AI Summit 2026, which took place in June. The events sitemap holds 92 past events, including Databricks Data + AI World Tour stops, "Unity Catalog Ask Me Anything" sessions and an executive roundtable on data and AI in games; the newest entry was updated June 18, 2026.Source
  • 09

    Blueprint published three Informatica migration posts in October and a September case study on moving Oracle and Informatica to Databricks, but there is no Informatica migration offer page alongside its Snowflake, Hadoop, SQL and Redshift ones.

    High impactMedium effort First result in 1 quarter Head of Marketing

    First action

    Write the page from the existing posts.

    How to measure it

    Migration leads

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Outline

      Approach and proof.

      Sales lead, Databricks practice 1 week

    2. 2

      Estimator

      Mapping count to effort.

      Web and marketing operations 2 weeks

    3. 3

      Publish

      With posts linked.

      Web and marketing operations 1 week

    4. 4

      Promote

      LinkedIn and email.

      Head of Marketing ongoing

    5. 5

      Webinar

      One session.

      Head of Marketing 1 month

    6. 6

      Measure

      Leads.

      Marketing analytics monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Head of Marketing

    Smallest test

    Publish the page.

    Why it works

    Create an Informatica migration page with the approach, a mapping-count estimator, the case study and the posts, and promote it to Informatica PowerCenter users.

    Migration buyers search by source system, and every other source already has a page.

    Risks and how to handle them

    • Narrow audience

      Target by job title and tool.

    Evidence

    • Your websiteRecent blog posts: "Palantir Databricks cost by the numbers" (October 20, 2026), "Informatica to PySpark conversion at scale" (October 12), "Production-safe testing for Informatica migrations" (October 9) and "Want more from Palantir? Give it less work" (September 30). Migration offers include Snowflake, Hadoop, SQL Server and Redshift to Databricks, SAP Databricks and a Genie readiness assessment.Source
    • SitemapResources: 48 webinar and workshop recordings, the newest from November 2025 (a series on transforming sales, HR and finance with Databricks). Case studies: 61, the newest from October 5, 2026 (LHO consumption governance) and September 22 (Oracle and Informatica to Databricks). Client snapshots: 15, the newest from March 2025.Source
  • 10

    Blueprint just published "Palantir Databricks cost by the numbers" and "Want more from Palantir? Give it less work". Companies running both platforms pay twice for some work, and LHO can show where.

    Medium impactMedium effort First result in 1 quarter Sales lead

    First action

    List accounts known to use both platforms.

    How to measure it

    Paid cost reviews

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Define scope

      Two weeks.

      Sales lead, Databricks practice 1 week

    2. 2

      Page and deck

      From the posts.

      Head of Marketing 1 week

    3. 3

      Target accounts

      Both platforms.

      Sales development 2 weeks

    4. 4

      Outreach

      Personal.

      Sales development ongoing

    5. 5

      Deliver

      With LHO.

      Lakehouse Optimizer product manager per review

    6. 6

      Measure

      Reviews and follow-on work.

      Marketing analytics quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Sales lead, Databricks practice

    Smallest test

    Offer one review.

    Why it works

    Package a fixed-scope cost review for companies using Palantir with Databricks, using LHO's vendor consolidation view, and promote it with the two posts.

    A specific, money-saving offer for a defined audience is easy to say yes to.

    Risks and how to handle them

    • Partner sensitivity

      Frame it as getting more value from both.

    Evidence

    • Your websiteRecent blog posts: "Palantir Databricks cost by the numbers" (October 20, 2026), "Informatica to PySpark conversion at scale" (October 12), "Production-safe testing for Informatica migrations" (October 9) and "Want more from Palantir? Give it less work" (September 30). Migration offers include Snowflake, Hadoop, SQL Server and Redshift to Databricks, SAP Databricks and a Genie readiness assessment.Source
    • Your websiteLakehouse Optimizer (LHO) page: "Try it today" and "Book a demo" both jump to the same contact form on the page; a separate "Try it free today" link goes to the Azure Marketplace listing; "Deploy on AWS or Azure" and "GET STARTED" link to installation pages in Blueprint's Confluence documentation. The page promises "Save 30% on total cost of ownership" and shows customer results: "60% Reduction in storage costs", "$140k Annual cost savings" and a "35% reduction in overspend" within two weeks.Source
  • 11

    The Executive Insights Engine was built for CDOs, heads of FinOps and finance leaders who "assemble spreadsheets and slide decks" to explain Databricks spend. Most of Blueprint's content speaks to engineers.

    High impactMedium effort First result in 1 quarter Head of Marketing

    First action

    Write the finance-language landing page.

    How to measure it

    Demos with finance or FinOps leaders

    Now
    –
    Target
    15 a quarter
    By
    2 quarters

    Steps

    1. 1

      Write page

      Finance language.

      Head of Marketing 1 week

    2. 2

      Record video

      Executive view.

      Lakehouse Optimizer product manager 1 week

    3. 3

      Ads

      By title.

      Head of Marketing 1 month

    4. 4

      Webinar

      With a customer.

      Head of Marketing 1 month

    5. 5

      Follow up

      Free report offer.

      Sales development ongoing

    6. 6

      Measure

      Demos.

      Marketing analytics monthly

    First result
    1 quarter
    Cost
    Ad budget
    Owner
    Head of Marketing

    Smallest test

    Run one ad set for a month.

    Why it works

    Run a campaign for CFOs and FinOps leaders: a finance-language landing page, a short video of the executive view, a peer webinar with a customer, and LinkedIn ads targeted by title at Databricks customers.

    The people who sign budgets are the ones who feel the reporting gap most.

    Risks and how to handle them

    • Long cycles

      Pair finance with the platform owner.

    Evidence

    • Press releaseBlueprint newsroom: Databricks Elite Partner status (October 29, 2025), with LHO described as its "flagship product"; named a Sample Vendor in 2025 Gartner Hype Cycle reports for augmented FinOps; launched the Executive Insights Engine in LHO on July 29, 2026, a "single, ranked view" for chief data officers, heads of FinOps and finance leaders; a Superblocks partnership in February 2026.Source
    • Your websiteLakehouse Optimizer (LHO) page: "Try it today" and "Book a demo" both jump to the same contact form on the page; a separate "Try it free today" link goes to the Azure Marketplace listing; "Deploy on AWS or Azure" and "GET STARTED" link to installation pages in Blueprint's Confluence documentation. The page promises "Save 30% on total cost of ownership" and shows customer results: "60% Reduction in storage costs", "$140k Annual cost savings" and a "35% reduction in overspend" within two weeks.Source
    • Competitor researchRivals' own homepages: Lovelytics, "real-time insights and AI"; Koantek, "Building Enterprise Data and AI Solutions"; Unravel Data, "Data Platform Optimization For Faster and Cheaper Workloads", which competes with LHO on cost optimization. Large Databricks partners such as Accenture, Avanade and Slalom sell to the same accounts.Source
  • 12

    Resources hold 48 webinar and workshop recordings, but nothing since November 2025, while the blog posts weekly. Recordings keep earning views and leads long after the event.

    Medium impactLow effort First result in 1 quarter Head of Marketing

    First action

    Record the next office hour.

    How to measure it

    Monthly resource views

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Record

      Each session.

      Head of Marketing monthly

    2. 2

      Edit

      Full and clips.

      Head of Marketing monthly

    3. 3

      Publish

      Resources page.

      Web and marketing operations monthly

    4. 4

      Transcribe

      For search.

      Web and marketing operations monthly

    5. 5

      Share

      Sellers and social.

      Sales lead, Databricks practice monthly

    6. 6

      Measure

      Views and leads.

      Marketing analytics monthly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Head of Marketing

    Smallest test

    Post one new recording.

    Why it works

    Turn the monthly office hour into recordings, cut each into three clips for LinkedIn and YouTube, and add a summary and transcript to each resource page.

    A steady flow of recordings keeps the library current and gives sellers something new to share.

    Risks and how to handle them

    • Quality varies

      Use a simple standard template.

    Evidence

    • SitemapResources: 48 webinar and workshop recordings, the newest from November 2025 (a series on transforming sales, HR and finance with Databricks). Case studies: 61, the newest from October 5, 2026 (LHO consumption governance) and September 22 (Oracle and Informatica to Databricks). Client snapshots: 15, the newest from March 2025.Source
    • Your websiteThe Events page (checked October 21, 2026) says "No upcoming events. There are no events at the moment. Check back soon!" while its featured event is Data + AI Summit 2026, which took place in June. The events sitemap holds 92 past events, including Databricks Data + AI World Tour stops, "Unity Catalog Ask Me Anything" sessions and an executive roundtable on data and AI in games; the newest entry was updated June 18, 2026.Source
  • 13

    The site already runs B2B visitor-intelligence and analytics tools. Visits to the LHO, migration and Unity Catalog pages are buying signals that can reach sellers the same day.

    Medium impactMedium effort First result in 1 quarter Sales development

    First action

    List the ten highest-intent pages.

    How to measure it

    Meetings from alerts

    Now
    –
    Target
    8 a month
    By
    2 quarters

    Steps

    1. 1

      Pick pages

      Ten.

      Sales development 1 day

    2. 2

      Set alerts

      Target accounts.

      Web and marketing operations 1 week

    3. 3

      Write plays

      One per page group.

      Sales development 1 week

    4. 4

      Route

      To sellers.

      Web and marketing operations 1 week

    5. 5

      Follow up

      Within a day.

      Sales development ongoing

    6. 6

      Measure

      Meetings.

      Marketing analytics monthly

    First result
    1 quarter
    Cost
    $0 extra
    Owner
    Sales development

    Smallest test

    Set one alert for the LHO page.

    Why it works

    Set alerts for target accounts visiting high-intent pages, route them to the right seller with the pages viewed, and follow up with a relevant offer (trial, assessment or estimate) within a day.

    Fast, relevant follow-up on intent beats cold outreach, and the tools are already paid for.

    Risks and how to handle them

    • Privacy expectations

      Use company-level data only.

    Evidence

    • Site scanThe site already runs visitor-identification and analytics tools (Microsoft Clarity, Google Analytics and B2B visitor-intelligence tags) alongside Google Tag Manager, which alone adds 452 KB and 403 ms of blocking time in the phone test.Source
    • Your websiteLakehouse Optimizer (LHO) page: "Try it today" and "Book a demo" both jump to the same contact form on the page; a separate "Try it free today" link goes to the Azure Marketplace listing; "Deploy on AWS or Azure" and "GET STARTED" link to installation pages in Blueprint's Confluence documentation. The page promises "Save 30% on total cost of ownership" and shows customer results: "60% Reduction in storage costs", "$140k Annual cost savings" and a "35% reduction in overspend" within two weeks.Source
    • Your websiteRecent blog posts: "Palantir Databricks cost by the numbers" (October 20, 2026), "Informatica to PySpark conversion at scale" (October 12), "Production-safe testing for Informatica migrations" (October 9) and "Want more from Palantir? Give it less work" (September 30). Migration offers include Snowflake, Hadoop, SQL Server and Redshift to Databricks, SAP Databricks and a Genie readiness assessment.Source
  • 14

    Blueprint has an in-house localization team covering over 30 languages and fills roles such as translation specialists and an AI response labeler for clients. AI companies need multilingual data review and model evaluation.

    Medium impactMedium effort First result in 2 quarters Localization practice lead

    First action

    Write the service page.

    How to measure it

    New AI evaluation clients

    Now
    –
    Target
    3
    By
    2 quarters

    Steps

    1. 1

      Define service

      Scope and quality.

      Localization practice lead 2 weeks

    2. 2

      Write page

      Sample workflow.

      Web and marketing operations 1 week

    3. 3

      Pick targets

      AI product teams.

      Sales development 2 weeks

    4. 4

      Outreach

      Personal.

      Sales development ongoing

    5. 5

      Pilot

      One client.

      Localization practice lead 1 month

    6. 6

      Case study

      After pilot.

      Head of Marketing 1 month

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Localization practice lead

    Smallest test

    Offer one pilot.

    Why it works

    Offer a multilingual AI evaluation and data review service with a clear page, sample workflow and quality metrics, and pitch it to AI product teams.

    It uses an existing team for a fast-growing need and connects localization to Blueprint's AI positioning.

    Risks and how to handle them

    • Capacity

      Start with languages the team covers fully.

    Evidence

    • Your websiteBlueprint's job board (Greenhouse, 24 open roles in October 2026) is mostly roles placed in clients' teams: an Experiential Marketing Manager for "a globally recognized entertainment brand", a "Microsoft Copilot Pre-Sales Solutions Architect", multilingual customer support agents for a "Bench Team", Danish, Filipino and Polish translation specialists, an AI response labeler, a Principal Web Strategy lead for "major consumer-product and feature launches" and channel partner sales specialists. The Localization page offers human translation "in over 30 languages" from an in-house team.Source
    • Your websiteIndustries listed: manufacturing, retail, financial services, health and life sciences, communications, media, entertainment and gaming (CMEG) and federal government; the events archive includes a "Seattle Games Data Jam" workshop and a Databricks and Blueprint executive roundtable on "the future of data and AI in games". Offers include AI Factory ("production ready solutions in 12 weeks") and CampaignIQ for marketers.Source
  • 15

    Blueprint has run a Seattle Games Data Jam and an executive roundtable with Databricks on data and AI in games, and lists CMEG as an industry, but games has no dedicated page or case study.

    Medium impactMedium effort First result in 2 quarters CMEG practice lead

    First action

    Draft the games page.

    How to measure it

    Studio opportunities

    Now
    –
    Target
    4
    By
    2 quarters

    Steps

    1. 1

      Write page

      Use cases.

      CMEG practice lead 2 weeks

    2. 2

      Case study

      One studio.

      Head of Marketing 1 month

    3. 3

      Roundtable

      With Databricks.

      Head of Marketing 2 months

    4. 4

      Targets

      Seattle studios.

      Sales development 2 weeks

    5. 5

      Outreach

      Invites.

      Sales development ongoing

    6. 6

      Measure

      Opportunities.

      Marketing analytics quarterly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    CMEG practice lead

    Smallest test

    Publish the page.

    Why it works

    Publish a games page (player analytics, live-ops cost, AI) with a case study, run a yearly games roundtable with Databricks, and target Seattle-area studios.

    Seattle is a games hub, and Blueprint already has the event history to lead with.

    Risks and how to handle them

    • Studio budgets

      Lead with cost savings.

    Evidence

    • Your websiteIndustries listed: manufacturing, retail, financial services, health and life sciences, communications, media, entertainment and gaming (CMEG) and federal government; the events archive includes a "Seattle Games Data Jam" workshop and a Databricks and Blueprint executive roundtable on "the future of data and AI in games". Offers include AI Factory ("production ready solutions in 12 weeks") and CampaignIQ for marketers.Source
    • Your websiteThe Events page (checked October 21, 2026) says "No upcoming events. There are no events at the moment. Check back soon!" while its featured event is Data + AI Summit 2026, which took place in June. The events sitemap holds 92 past events, including Databricks Data + AI World Tour stops, "Unity Catalog Ask Me Anything" sessions and an executive roundtable on data and AI in games; the newest entry was updated June 18, 2026.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    LHO measures cost per TB, health scores and idle resources across many customers, and Gartner has named Blueprint in augmented FinOps reports. No one publishes a benchmark of Databricks efficiency.

    High impactHigh effort First result in 3 quarters Lakehouse Optimizer product m…

    First action

    Check customer agreements for aggregate data use.

    How to measure it

    Trials from the benchmark

    Now
    –
    Target
    100
    By
    1 year

    Steps

    1. 1

      Legal check

      Aggregate use.

      Legal 1 month

    2. 2

      Define measures

      Five.

      Lakehouse Optimizer product manager 1 month

    3. 3

      Analyze

      Anonymized data.

      Marketing analytics 2 months

    4. 4

      Publish

      Report.

      Head of Marketing 1 month

    5. 5

      Brief analysts

      FinOps analysts.

      Head of Marketing 1 month

    6. 6

      Compare tool

      Via trial.

      Lakehouse Optimizer product manager 1 quarter

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Lakehouse Optimizer product manager

    Smallest test

    Publish one chart from the data.

    Why it works

    Publish a twice-yearly benchmark of anonymized measures (cost per TB, idle compute, Unity Catalog adoption) by industry and size, and let any company compare itself by installing the LHO trial.

    Original data earns press and analyst attention, and the comparison is a natural reason to start a trial.

    Risks and how to handle them

    • Small sample

      Report only groups with enough customers.

    Evidence

    • Press releaseBlueprint newsroom: Databricks Elite Partner status (October 29, 2025), with LHO described as its "flagship product"; named a Sample Vendor in 2025 Gartner Hype Cycle reports for augmented FinOps; launched the Executive Insights Engine in LHO on July 29, 2026, a "single, ranked view" for chief data officers, heads of FinOps and finance leaders; a Superblocks partnership in February 2026.Source
    • Your websiteLakehouse Optimizer (LHO) page: "Try it today" and "Book a demo" both jump to the same contact form on the page; a separate "Try it free today" link goes to the Azure Marketplace listing; "Deploy on AWS or Azure" and "GET STARTED" link to installation pages in Blueprint's Confluence documentation. The page promises "Save 30% on total cost of ownership" and shows customer results: "60% Reduction in storage costs", "$140k Annual cost savings" and a "35% reduction in overspend" within two weeks.Source
    • Competitor researchRivals' own homepages: Lovelytics, "real-time insights and AI"; Koantek, "Building Enterprise Data and AI Solutions"; Unravel Data, "Data Platform Optimization For Faster and Cheaper Workloads", which competes with LHO on cost optimization. Large Databricks partners such as Accenture, Avanade and Slalom sell to the same accounts.Source
  • 17

    LHO is a product inside a services firm. Other Databricks consultancies and managed service providers need a cost tool for their own clients and may not want to build one.

    High impactHigh effort First result in 1 year Managing Director

    First action

    List ten partners outside Blueprint's core markets.

    How to measure it

    Partner licences

    Now
    –
    Target
    50
    By
    1 year

    Steps

    1. 1

      Define edition

      Features and pricing.

      Lakehouse Optimizer product manager 1 quarter

    2. 2

      Terms

      Revenue share.

      Managing Director, Strategic Accounts and Partnerships 1 month

    3. 3

      Training

      Partner course.

      Lakehouse Optimizer product manager 1 month

    4. 4

      Recruit

      Five partners.

      Managing Director, Strategic Accounts and Partnerships 2 quarters

    5. 5

      Support

      Partner desk.

      Lakehouse Optimizer product manager ongoing

    6. 6

      Measure

      Licences and revenue.

      Marketing analytics quarterly

    First result
    1 year
    Cost
    Product and partner time
    Owner
    Managing Director, Strategic Accounts and Partnerships

    Smallest test

    Sign one pilot partner.

    Why it works

    Create a partner edition of LHO with partner branding options, a revenue share and partner training, and sign five partners in regions or industries where Blueprint does not compete.

    Partners multiply LHO's reach without a larger sales team.

    Risks and how to handle them

    • Channel conflict

      Choose partners outside core markets.

    Evidence

    • Your websiteLakehouse Optimizer (LHO) page: "Try it today" and "Book a demo" both jump to the same contact form on the page; a separate "Try it free today" link goes to the Azure Marketplace listing; "Deploy on AWS or Azure" and "GET STARTED" link to installation pages in Blueprint's Confluence documentation. The page promises "Save 30% on total cost of ownership" and shows customer results: "60% Reduction in storage costs", "$140k Annual cost savings" and a "35% reduction in overspend" within two weeks.Source
    • Press releaseBlueprint newsroom: Databricks Elite Partner status (October 29, 2025), with LHO described as its "flagship product"; named a Sample Vendor in 2025 Gartner Hype Cycle reports for augmented FinOps; launched the Executive Insights Engine in LHO on July 29, 2026, a "single, ranked view" for chief data officers, heads of FinOps and finance leaders; a Superblocks partnership in February 2026.Source
    • Competitor researchRivals' own homepages: Lovelytics, "real-time insights and AI"; Koantek, "Building Enterprise Data and AI Solutions"; Unravel Data, "Data Platform Optimization For Faster and Cheaper Workloads", which competes with LHO on cost optimization. Large Databricks partners such as Accenture, Avanade and Slalom sell to the same accounts.Source
  • 18

    AI Factory promises "production ready solutions in 12 weeks", but buyers have to contact sales to learn scope or cost.

    High impactHigh effort First result in 2 quarters Sales lead

    First action

    Define the first package.

    How to measure it

    Packages sold

    Now
    –
    Target
    6
    By
    2 quarters

    Steps

    1. 1

      Define packages

      Three.

      Sales lead, Databricks practice 1 month

    2. 2

      Price ranges

      From past projects.

      Sales lead, Databricks practice 2 weeks

    3. 3

      Sample deliverable

      Anonymized.

      Sales lead, Databricks practice 2 weeks

    4. 4

      Publish

      AI Factory page.

      Web and marketing operations 1 week

    5. 5

      Promote

      Webinar and partners.

      Head of Marketing ongoing

    6. 6

      Review

      Margins.

      Sales lead, Databricks practice quarterly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Sales lead, Databricks practice

    Smallest test

    Offer one package to three accounts.

    Why it works

    Publish three AI Factory packages (use case, data readiness, production), each with scope, timeline, outcome and a price range, and a sample deliverable.

    Clear packages shorten the first conversation and attract buyers who are ready to start.

    Risks and how to handle them

    • Scope creep

      Clear change process.

    Evidence

    • Your websiteIndustries listed: manufacturing, retail, financial services, health and life sciences, communications, media, entertainment and gaming (CMEG) and federal government; the events archive includes a "Seattle Games Data Jam" workshop and a Databricks and Blueprint executive roundtable on "the future of data and AI in games". Offers include AI Factory ("production ready solutions in 12 weeks") and CampaignIQ for marketers.Source
    • Your websiteHomepage: "We design, build, and run data and AI platforms on Databricks"; "Databricks Partner Since 2016"; awards listed include 2025 Unity Catalog Partner of the Year, 2024 Data & AI Governance Partner of the Year and 2022 Velocity Partner of the Year; "100+ Databricks Certifications"; Brickbuilder accelerators; a gated report "Master High-Stakes Database Migrations" (February 2026) offered on every page.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 19

    Most of Blueprint's open roles are placed inside large clients' teams (a Copilot pre-sales architect, support agents, translation specialists, an experiential marketer for an entertainment brand). That business is not described anywhere on the homepage.

    Medium impactLow effort First result in 1 quarter Head of Marketing

    First action

    List the role families Blueprint places.

    How to measure it

    Inquiries for embedded teams

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      List roles

      Families.

      Head of Marketing 1 week

    2. 2

      Write page

      Vetting and management.

      Head of Marketing 1 week

    3. 3

      Client proof

      Anonymized outcomes.

      Sales lead, Databricks practice 2 weeks

    4. 4

      Publish

      Main menu.

      Web and marketing operations 1 day

    5. 5

      Promote

      LinkedIn.

      Head of Marketing ongoing

    6. 6

      Measure

      Inquiries.

      Marketing analytics monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Head of Marketing

    Smallest test

    Publish the page.

    Why it works

    Add a page for embedded and managed teams: the roles Blueprint fills, how teams are vetted and managed, and outcomes, and link it from the main menu.

    Buyers who need staff, not projects, then find Blueprint, and recruits see a clear picture of the work.

    Risks and how to handle them

    • Client confidentiality

      Describe roles, not clients.

    Evidence

    • Your websiteBlueprint's job board (Greenhouse, 24 open roles in October 2026) is mostly roles placed in clients' teams: an Experiential Marketing Manager for "a globally recognized entertainment brand", a "Microsoft Copilot Pre-Sales Solutions Architect", multilingual customer support agents for a "Bench Team", Danish, Filipino and Polish translation specialists, an AI response labeler, a Principal Web Strategy lead for "major consumer-product and feature launches" and channel partner sales specialists. The Localization page offers human translation "in over 30 languages" from an in-house team.Source
    • Your websiteHomepage: "We design, build, and run data and AI platforms on Databricks"; "Databricks Partner Since 2016"; awards listed include 2025 Unity Catalog Partner of the Year, 2024 Data & AI Governance Partner of the Year and 2022 Velocity Partner of the Year; "100+ Databricks Certifications"; Brickbuilder accelerators; a gated report "Master High-Stakes Database Migrations" (February 2026) offered on every page.Source
  • 20

    Every page, from the LHO page to the localization page, offers the same February migration report. A visitor reading about localization or federal work sees an unrelated download.

    Medium impactLow effort First result in 1 month Web and marketing operations

    First action

    Map one offer to each section.

    How to measure it

    Offer conversion rate

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Map offers

      By section.

      Head of Marketing 1 day

    2. 2

      Build rules

      Page groups.

      Web and marketing operations 2 days

    3. 3

      Launch

      All sections.

      Web and marketing operations 1 day

    4. 4

      Route leads

      By offer.

      Web and marketing operations 1 day

    5. 5

      Test

      Against current.

      Marketing analytics 1 month

    6. 6

      Refresh

      Quarterly.

      Head of Marketing quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Web and marketing operations

    Smallest test

    Switch the offer on the LHO page first.

    Why it works

    Show a gated offer by section: the migration report on migration pages, the Executive Insights sample on LHO pages, the capability statement on federal pages, and a case study elsewhere.

    Relevant offers convert better and send better leads to the right team.

    Risks and how to handle them

    • Fewer total downloads

      Measure meetings, not downloads.

    Evidence

    • Your websiteHomepage: "We design, build, and run data and AI platforms on Databricks"; "Databricks Partner Since 2016"; awards listed include 2025 Unity Catalog Partner of the Year, 2024 Data & AI Governance Partner of the Year and 2022 Velocity Partner of the Year; "100+ Databricks Certifications"; Brickbuilder accelerators; a gated report "Master High-Stakes Database Migrations" (February 2026) offered on every page.Source
    • Your websiteFederal Government page: shows a Minority Business Enterprise certification badge but no UEI, CAGE code, NAICS codes or contract vehicles. Public sector case studies include a government agency managing an "$8 billion oil spill restoration" and a law enforcement data provider that saved "50% in annual cost".Source
    • Press releaseBlueprint newsroom: Databricks Elite Partner status (October 29, 2025), with LHO described as its "flagship product"; named a Sample Vendor in 2025 Gartner Hype Cycle reports for augmented FinOps; launched the Executive Insights Engine in LHO on July 29, 2026, a "single, ranked view" for chief data officers, heads of FinOps and finance leaders; a Superblocks partnership in February 2026.Source

03

How Programmable can help

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ProgrammableTalk

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    LHO trial path and estimator, the office hour, homepage weight, the federal capability block and the Executive Insights sample; match gated offers by section.

  2. Days 31 to 6010 ideas

    AWS marketplace path, Databricks co-sell kit, Informatica hub, Palantir cost review, finance-leader campaign, webinars, intent alerts, AI evaluation service and the games page; the embedded-teams page.

  3. Days 61 to 903 ideas

    Commit to the efficiency benchmark, the LHO partner edition and fixed-price AI Factory packages.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value deep Databricks expertise. The most cited problem: rising Databricks costs.

  • Measurable cost savings
  • Legacy migrations
  • In their words: “cost per TB”

Market

Competitive landscape

4 competitors compared: Unravel Data, Lovelytics, Koantek and Accenture and Avanade.

  • Gap to exploit: Self-serve Databricks cost tools for AWS buyers
  • Unravel Data: No services arm
  • Lovelytics: No cost product

From the team that wrote this playbook

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