growth playbook · Oct 22, 2026

Axon growth playbook

Axon is the category leader in public safety technology and its hiring points to more demand generation: three Paid Media Managers to run search and connect spend to CRM, a Content Marketing Manager for customer stories and launch messaging, a Marketing Manager for the Benelux and Nordics, a partner program for international distributors, a VP to lift adoption across a 100-person customer success team, small and mid city sales roles, and an enterprise team exploring healthcare.

The quickest gain is search hygiene for the flagship products: Axon Body 4, TASER 10 and Draft One are missing from the sitemap outside /ar/ and have no search descriptions.

Then grant help on product pages, a Nordics front door, localized comparisons, segment-level paid media tied to deals, an adoption score, online demo booking and a public Moonshot scorecard, with a council toolkit, a network benchmark and online Body Mini sales as big bets.

Growth Score

Biggest Opportunity

Make the flagship products and the smaller-agency buying journey easy to find and act on, so the new paid media and content teams turn more searches into demos across segments and countries.

Biggest Risk

Motorola Solutions, Flock Safety and Mark43 compete across cameras, drones, real-time crime centers and AI report writing, and public debate on policing technology can slow approvals in new markets.

Start here

The three moves to make first. Each one is written up in full below.

Put Axon Body 4, TASER 10 and Draft One into the sitemap, and give them search descriptions, before the new paid media team starts buying clicks
Add the US Axon Body 4, TASER 10 and Draft One URLs to the sitemap generator.
High impact First result in 2 weeks
Make sure Google's ad and page-quality checks see the real site, not the bot check
Run Google's URL inspection on the homepage and a product page.
High impact First result in 2 weeks
Put the grant guides on the product pages small agencies buy from
Map each grant guide to the products it funds.
Medium impact First result in 1 month

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

6 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

Axon is hiring three Paid Media Managers to run search and align paid with organic search. But its three flagship product pages are missing from its own sitemap: Axon Body 4, TASER 10 and Draft One are listed only under /ar/, while the US, UK, Canadian, Australian, German and Dutch versions are live and unlisted, and Body 3 and Fleet 3 are listed everywhere. The same US pages also have no meta description or Open Graph text, so a chief searching "Draft One" sees whatever snippet Google picks.
High impactLow effort First result in 2 weeks Head of Digital Marketing
First action
Add the US Axon Body 4, TASER 10 and Draft One URLs to the sitemap generator.
How to measure it
Flagship pages in the sitemap with descriptions, all locales
Now
–
Target
100%
By
2 weeks
Steps
Confirm the gap
List the locales of the three pages missing from the sitemap.
Web Team 1 hour
Fix the generator
Include every live locale; remove redirected URLs.
Web Team 1 day
Write descriptions
Title and 150-character description per product.
Content Marketing Manager 1 day
Add Open Graph tags
Title, description and image.
Web Team 1 day
Add hreflang
Between locale versions.
Web Team 1 day
Re-crawl
Google Search Console and Bing Webmaster Tools.
Head of Digital Marketing 1 hour
Align paid
Paid search points to the same pages.
Paid Media Manager 1 week
Track
Impressions and click-through per product.
Head of Digital Marketing 6 weeks
First result
2 weeks
Cost
Staff time only
Owner
Head of Digital Marketing
Smallest test
Write the three US descriptions and add the three US URLs today.
Why it works
Ready to use
ChecklistFlagship page fix
Risks and how to handle them
Evidence
Real visitors pass Core Web Vitals, but Google's PageSpeed test was served Axon's bot-protection page and scored it as blocked from indexing with an error status. Paid media relies on Google's automated checks of landing pages; if those are challenged too, ads can be limited and quality scores drop.
High impactLow effort First result in 2 weeks Head of Digital Marketing
First action
Run Google's URL inspection on the homepage and a product page.
How to measure it
Key landing pages measured by PageSpeed
Now
–
Target
100%
By
2 weeks
Steps
Test
URL inspection, PageSpeed, ad preview.
Web Team 1 day
Review bot rules
Which crawlers are challenged.
Security Team 2 days
Allow verified crawlers
Google, Microsoft, LinkedIn.
Security Team 2 days
Re-test
All paid landing pages.
Web Team 1 day
Baseline
Lab scores per page.
Web Team 1 day
Monitor
Monthly re-test.
Head of Digital Marketing monthly
First result
2 weeks
Cost
Staff time only
Owner
Head of Digital Marketing
Smallest test
Inspect one product URL in Search Console today.
Why it works
Risks and how to handle them
Evidence
Axon is hiring Small City and Mid City account executives, and small agencies usually pay for cameras, TASERs and drones with grants. Axon already publishes grant guides (law enforcement equipment grants, funding a DFR program), but they sit in resources, not on the Body 4, TASER 10 or Axon Air pages.
Medium impactLow effort First result in 1 month Account Executive
First action
Map each grant guide to the products it funds.
How to measure it
Leads from funding forms
Now
–
Target
50 a month
By
1 quarter
Steps
Map grants
Products to programs.
Grants Team 2 days
Write blocks
Short funding summaries.
Content Marketing Manager 3 days
Build the form
Routed by agency size.
Marketing Operations 2 days
Publish
Body 4, TASER 10, Air, Draft One.
Web Team 2 days
Follow up
Small city AEs.
Account Executive, Small City ongoing
Measure
Leads and closed deals.
Marketing Operations monthly
First result
1 month
Cost
Staff time only
Owner
Account Executive, Small City
Smallest test
Add the block to the TASER 10 page first.
Why it works
Risks and how to handle them
Builds on
Evidence
The new Marketing Manager, Northern Europe covers the Benelux and the Nordics, but axon.com has sections for more than 20 countries and languages and none for Sweden, Norway, Finland, Denmark or Iceland. A Nordic police buyer lands on the US or UK site.
High impactLow effort First result in 1 month Marketing Manager
First action
List the products sold and supported in the Nordics.
How to measure it
Enquiries from Nordic countries
Now
–
Target
10 a month
By
2 quarters
Steps
Agree scope
Products and support in region.
Marketing Manager, Northern Europe 1 week
Write the hub
English first.
Content Marketing Manager 1 week
Add proof
European customer stories.
Content Marketing Manager 1 week
Route enquiries
To the Northern Europe team.
Marketing Operations 2 days
Publish
With hreflang to UK and Benelux pages.
Web Team 2 days
Promote
Events and public affairs.
Marketing Manager, Northern Europe ongoing
Measure
Enquiries by country.
Marketing Manager, Northern Europe monthly
First result
1 month
Cost
Staff time only
Owner
Marketing Manager, Northern Europe
Smallest test
Publish the hub with a contact form.
Why it works
Risks and how to handle them
Evidence
Axon publishes "Draft One vs other generative AI solutions" in the US and Australia only, while Draft One pages exist in the UK, Canada, Germany and the Netherlands. Competitors such as Mark43 now sell their own report-writing AI (ReportAI).
Medium impactLow effort First result in 1 month Content Marketing Manager
First action
Refresh the US comparison with current facts.
How to measure it
Draft One demo requests from comparisons
Now
–
Target
+20%
By
1 quarter
Steps
Refresh facts
Current features and rival claims.
Content Marketing Manager 1 week
Legal review
Comparative claims.
Legal 1 week
Localize
UK, Canada, Germany, Netherlands.
Localization Team 2 weeks
Link
From Draft One pages.
Web Team 1 day
Paid search
Report-writing terms.
Paid Media Manager 1 week
Measure
Visits and demos.
Marketing Operations monthly
First result
1 month
Cost
Translation costs
Owner
Content Marketing Manager
Smallest test
Publish the UK version first.
Why it works
Risks and how to handle them
Evidence
The newsroom regularly announces agency expansions (Vancouver, Calgary, Norfolk Fire and Rescue), and the Content Marketing Manager owns customer stories. Announcements say what was bought; stories show what changed.
Medium impactLow effort First result in 1 quarter Content Marketing Manager
First action
List this year's customer announcements and schedule follow-ups.
How to measure it
Stories with a results block
Now
–
Target
24 a year
By
1 year
Steps
List
This year's announcements.
Content Marketing Manager 1 day
Schedule
Interviews at 60 days.
Content Marketing Manager ongoing
Template
Results block.
Content Marketing Manager 2 days
Write
One story a fortnight.
Content Marketing Manager ongoing
Tag
Agency size and product.
Web Team ongoing
Arm sales
Send to AEs by segment.
Sales Enablement ongoing
First result
1 quarter
Cost
Staff time only
Owner
Content Marketing Manager
Smallest test
Write one story from the Calgary rollout.
Why it works
Risks and how to handle them
Evidence

This quarter 9

The core plays for the next three months.

The Paid Media Manager role is to connect ad platforms to CRM for real-time ROI, and Axon sells to very different buyers: small and mid city agencies, large departments, corrections, fire and EMS, federal and enterprise.
High impactMedium effort First result in 1 quarter Paid Media Manager
First action
Agree segment definitions with sales operations.
How to measure it
Paid cost per opportunity
Now
–
Target
-20%
By
3 quarters
Steps
Define segments
With sales operations.
Paid Media Manager 2 weeks
Landing pages
One per segment and product.
Web Team 1 month
Tracking
Campaign fields into Salesforce.
Marketing Operations 2 weeks
ABM
Named large agencies.
Paid Media Manager 1 month
Report
Monthly by segment.
Paid Media Manager monthly
Reallocate
Toward closing segments.
Head of Digital Marketing quarterly
First result
1 quarter
Cost
Existing ad budget
Owner
Paid Media Manager
Smallest test
Run one segment campaign with full tracking.
Why it works
Risks and how to handle them
Builds on
Evidence
After the Nordics hub, buyers in Sweden, Norway, Finland and Denmark expect public-sector content in their language, and public affairs work needs local proof.
High impactMedium effort First result in 2 quarters Marketing Manager
First action
Prioritize the two Nordic countries with the most open opportunities.
How to measure it
Nordic pipeline
Now
–
Target
10 opportunities
By
3 quarters
Steps
Prioritize
Two countries first.
Marketing Manager, Northern Europe 2 weeks
Translate
Hub and five product pages.
Localization Team 1 month
Find references
Pilot or reference agency.
International Sales 1 quarter
Public affairs
Agency briefings.
Marketing Manager, Northern Europe 1 quarter
Events
One per capital.
Marketing Manager, Northern Europe 2 quarters
Measure
Pipeline influence.
Marketing Manager, Northern Europe monthly
First result
2 quarters
Cost
Translation and event budget
Owner
Marketing Manager, Northern Europe
Smallest test
Translate the hub into one language.
Why it works
Risks and how to handle them
Builds on
Evidence
The Channel Partners Program Manager is building the international Partner Program from scratch, including documentation so distributors can self-serve. Distributors sell in markets where Axon has thin local content.
High impactMedium effort First result in 2 quarters Channel Partners Program Mana…
First action
List the assets distributors request most.
How to measure it
Distributor-registered deals
Now
–
Target
+30%
By
3 quarters
Steps
Survey partners
Most-requested assets.
Channel Partners Program Manager 2 weeks
Build the kit
Per tier.
Content Marketing Manager 1 month
Localize
Partner markets.
Localization Team 1 month
Portal
Self-serve access.
Channel Partners Program Manager 1 month
Train
Onboarding and recertification.
Channel Partners Program Manager quarterly
Measure
Usage and registered deals.
Channel Partners Program Manager monthly
First result
2 quarters
Cost
Staff time only
Owner
Channel Partners Program Manager
Smallest test
Ship the kit to three distributors.
Why it works
Risks and how to handle them
Evidence
The new VP of Customer Success leads about 100 people and is asked for "stronger product adoption" and repeatable customer health processes. Agencies that use more of what they buy renew and expand.
High impactMedium effort First result in 2 quarters Vice President
First action
Pick three signals per product from usage data.
How to measure it
Accounts above the healthy threshold
Now
–
Target
80%
By
3 quarters
Steps
Pick signals
Three per product.
Vice President, Customer Success 2 weeks
Build the score
From usage data.
Data Team 1 month
Show in CRM
Account view.
Sales Operations 2 weeks
Playbooks
For low scores.
Vice President, Customer Success 1 month
Review
Weekly CS meeting.
Vice President, Customer Success weekly
Link to renewals
Score vs renewal rate.
Data Team quarterly
First result
2 quarters
Cost
Data team time
Owner
Vice President, Customer Success
Smallest test
Score 50 accounts by hand.
Why it works
Risks and how to handle them
Evidence
Small and mid city AEs run demos "via phone, web conferencing", and the site's only call to action is "Contact sales". A small agency chief wants a demo time and a rough budget, fast.
High impactMedium effort First result in 1 quarter Account Executive
First action
Agree the estimate ranges with sales leadership.
How to measure it
Online-booked demos
Now
–
Target
100 a month
By
2 quarters
Steps
Agree ranges
By agency size.
Sales Leadership 2 weeks
Scheduler
Territory routing.
Marketing Operations 2 weeks
Estimate page
Officer count to range.
Web Team 1 month
Pre-demo email
Estimate and grants.
Marketing Operations 1 week
Promote
Small agency campaigns.
Paid Media Manager ongoing
Measure
Demo and close rates.
Marketing Operations monthly
First result
1 quarter
Cost
Engineering time
Owner
Account Executive, Small City
Smallest test
Add the scheduler for one region.
Why it works
Risks and how to handle them
Builds on
Evidence
The homepage states Axon's Moonshot (halve gun-related deaths between police and the public by 2033) and cites one agency cutting shootings by more than 40% with TASER 10 and training. A single claim on a homepage is easy to overlook and hard to cite.
High impactMedium effort First result in 2 quarters Content Marketing Manager
First action
Agree the baseline data source and method.
How to measure it
Press and policy citations
Now
–
Target
50
By
1 year
Steps
Method
Baseline and sources.
Research Team 1 month
Agency data
Partner agencies.
Content Marketing Manager 2 months
Build the page
Charts and stories.
Web Team 1 month
Review
Legal and independent reviewers.
Legal 1 month
Launch
Press and social.
Communications 1 month
Update
Yearly.
Content Marketing Manager yearly
First result
2 quarters
Cost
Research time
Owner
Content Marketing Manager
Smallest test
Publish the method and baseline first.
Why it works
Risks and how to handle them
Evidence
The Senior Marketing Designer will design for Accelerate and IACP with AI creative tools, and Accelerate has tracks for 911, corrections and enterprise. Most event value ends when the event does.
Medium impactMedium effort First result in 1 quarter Senior Marketing Designer
First action
Agree recording and release rights for all sessions.
How to measure it
Leads from event clips
Now
–
Target
500 a year
By
1 year
Steps
Rights
Speaker releases.
Events Team 1 month
Record
All sessions.
Events Team per event
Cut clips
By role.
Senior Marketing Designer 1 month
Library
On the site.
Web Team 1 month
Paid social
Best clips.
Paid Media Manager ongoing
Measure
Views and leads.
Marketing Operations monthly
First result
1 quarter
Cost
Video editing time
Owner
Senior Marketing Designer
Smallest test
Cut clips from three recorded sessions.
Why it works
Risks and how to handle them
Evidence
Axon is hiring engineers to "explore, validate, and scale new enterprise product ideas — with a focus on healthcare", and its homepage features Texas Children's Hospital reducing workplace violence. Axon Body Mini is now "ready for your frontline teams".
High impactMedium effort First result in 2 quarters Enterprise New Markets Produc…
First action
Ask Texas Children's for a reference call.
How to measure it
Hospital pilots started
Now
–
Target
10
By
3 quarters
Steps
Page
For hospital security.
Content Marketing Manager 1 month
Story
Texas Children's results.
Content Marketing Manager 1 month
Pilot offer
Scope and price.
Enterprise New Markets Product Manager 1 month
Associations
Hospital security groups.
Enterprise Sales 1 quarter
Paid
Targeted campaigns.
Paid Media Manager 1 quarter
Measure
Pilots and conversions.
Enterprise New Markets Product Manager monthly
First result
2 quarters
Cost
Campaign budget
Owner
Enterprise New Markets Product Manager
Smallest test
Publish the healthcare page with one story.
Why it works
Risks and how to handle them
Evidence
Axon features Redmond PD's DFR program (response under 2 minutes) and has a DFR funding guide; Flock Safety now markets "Drone as First Responder" on its homepage, and Axon is hiring for Axon Air and Dedrone.
Medium impactMedium effort First result in 1 quarter Content Marketing Manager
First action
Outline the guide with the Axon Air team.
How to measure it
DFR planning workshops
Now
–
Target
30
By
2 quarters
Steps
Outline
With Axon Air.
Content Marketing Manager 2 weeks
Interview
Three DFR agencies.
Content Marketing Manager 1 month
Write
Guide and checklist.
Content Marketing Manager 1 month
Design
Report layout.
Senior Marketing Designer 2 weeks
Launch
Webinar and paid.
Paid Media Manager 1 month
Follow up
Workshop offers.
Sales Air ongoing
First result
1 quarter
Cost
Staff time only
Owner
Content Marketing Manager
Smallest test
Publish the checklist first.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

Most Axon purchases need a council or board vote, and Axon's buyers are chiefs and sheriffs who must persuade elected officials and the public. Axon already publishes grant guides, responsible innovation principles and customer stories.
High impactHigh effort First result in 3 quarters VP
First action
Collect five recent council presentations from customers.
How to measure it
Average days from verbal to approval
Now
–
Target
-20%
By
4 quarters
Steps
Collect
Recent council presentations.
Sales Enablement 1 month
Draft templates
Memo, deck, FAQs.
Content Marketing Manager 1 month
Legal review
Policy templates.
Legal 1 month
Design
Editable kits.
Senior Marketing Designer 1 month
Roll out
All active deals.
Sales Enablement 1 quarter
Measure
Cycle time and win rate.
Sales Operations quarterly
First result
3 quarters
Cost
Staff time only
Owner
VP, Brand & Creative
Smallest test
Give one AE the deck template for a current deal.
Why it works
Risks and how to handle them
Evidence
Axon's devices and software run across thousands of agencies, and its September deep dive describes a unified AI platform. Aggregated, anonymized benchmarks would show agencies where they stand.
High impactHigh effort First result in 4 quarters Research Team
First action
Pick five measures with reliable data.
How to measure it
Agencies requesting their comparison
Now
–
Target
500
By
1 year
Steps
Pick measures
Five reliable ones.
Research Team 1 month
Privacy review
Aggregation rules.
Legal 1 month
Analyze
By size and region.
Data Team 1 quarter
Write
Report and summaries.
Content Marketing Manager 1 month
Private reports
Per customer agency.
Vice President, Customer Success 1 quarter
Launch
Press and events.
Communications 1 month
First result
4 quarters
Cost
Analyst time
Owner
Research Team
Smallest test
Publish one benchmark chart.
Why it works
Risks and how to handle them
Evidence
Axon Body Mini is positioned for frontline teams in retail, healthcare, transit and venues, buyers who often expect to buy a small number of devices without a long sales process.
High impactHigh effort First result in 4 quarters Enterprise New Markets Produc…
First action
Interview ten enterprise prospects on how they want to buy.
How to measure it
Online Body Mini accounts
Now
–
Target
500
By
4 quarters
Steps
Interview
Ten prospects.
Enterprise New Markets Product Manager 1 month
Set limits
Who can buy online.
Legal 1 month
Build checkout
Devices and subscription.
Ecommerce Team 1 quarter
Onboarding
Video setup.
Vice President, Customer Success 1 month
Promote
Enterprise campaigns.
Paid Media Manager 1 quarter
Measure
Orders and upgrades.
Enterprise New Markets Product Manager monthly
First result
4 quarters
Cost
Product build budget
Owner
Enterprise New Markets Product Manager
Smallest test
Open a waitlist page for online orders.
Why it works
Risks and how to handle them
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

Axon training is cited alongside TASER 10 in the homepage's Moonshot results, and officers who train on Axon gear talk to peers in other agencies.
Medium impactLow effort First result in 1 quarter Training Team
First action
Design the certificate and invite 20 trainers.
How to measure it
Peer-hosted sessions
Now
–
Target
50
By
2 quarters
Steps
Design
Certificate and clip.
Senior Marketing Designer 2 weeks
Invite
Top trainers.
Training Team 2 weeks
Community
Online group.
Training Team 1 month
Peer sessions
Neighbouring agencies.
Training Team ongoing
Route leads
To territory AEs.
Marketing Operations ongoing
Measure
Sessions and leads.
Marketing Operations quarterly
First result
1 quarter
Cost
Program costs
Owner
Training Team
Smallest test
Run one peer session with a trainer.
Why it works
Risks and how to handle them
Evidence
Axon has 29 Boldly Go episodes on its own history and products. Long episodes reach fans; short clips reach decision-makers scrolling LinkedIn.
Medium impactLow effort First result in 1 quarter Content Marketing Manager
First action
Pick five episodes with leadership lessons.
How to measure it
Clip views
Now
–
Target
200,000
By
2 quarters
Steps
Pick episodes
Leadership lessons.
Content Marketing Manager 1 week
Cut clips
Two per episode.
Senior Marketing Designer 2 weeks
Post
Company and executive accounts.
Social Team weekly
Link
Full episode and stories.
Web Team ongoing
Boost
Best clips with paid.
Paid Media Manager monthly
Measure
Views and listens.
Marketing Operations monthly
First result
1 quarter
Cost
Editing time
Owner
Content Marketing Manager
Smallest test
Post two clips this week.
Why it works
Risks and how to handle them
Evidence
Axon has federal industry pages and an active SAM.gov registration (CAGE 1WHR1, 13 NAICS codes), but procurement officers look for contract vehicles, codes and authorizations in one place.
Medium impactLow effort First result in 1 month Federal Sales
First action
List current contract vehicles with sales operations.
How to measure it
Procurement contacts
Now
–
Target
20 a month
By
2 quarters
Steps
List vehicles
Federal and cooperative contracts.
Federal Sales 1 week
Write
Page and FAQs.
Content Marketing Manager 1 week
Review
Legal and contracts.
Legal 1 week
Publish
Link from federal pages.
Web Team 2 days
Route
Procurement contact.
Marketing Operations 1 day
Measure
Visits and contacts.
Marketing Operations monthly
First result
1 month
Cost
Staff time only
Owner
Federal Sales
Smallest test
Publish SAM and NAICS details first.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Digital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 306 ideas
Flagship pages in the sitemap with descriptions, crawler access for ad and quality checks, grant blocks, the Nordics hub, localized Draft One comparisons and customer stories from announcements.
Days 31 to 6010 ideas
Segment paid media tied to Salesforce, Nordic localization, the partner kit, the adoption score, online demo booking, the Moonshot scorecard, the Accelerate clip engine, the healthcare program and the DFR guide; the procurement page.
Days 61 to 905 ideas
Commit to the council toolkit, the network benchmark and online Body Mini sales; trainer advocates and podcast clips.

Axon growth playbook

Diagnosis

Put Axon Body 4, TASER 10 and Draft One into the sitemap, and give them search descriptions, before the new paid media team starts buying clicks

Make sure Google's ad and page-quality checks see the real site, not the bot check

Put the grant guides on the product pages small agencies buy from

This week 6

How to run it: Put Axon Body 4, TASER 10 and Draft One into the sitemap, and give them search descriptions, before the new paid media team starts buying clicks

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Make sure Google's ad and page-quality checks see the real site, not the bot check

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Put the grant guides on the product pages small agencies buy from

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Builds on

Builds on

Evidence

Evidence

How to run it: A Nordics page and contact path: five countries in the new role have no page on axon.com

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Bring the Draft One comparison to every market where Draft One is sold

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Turn every customer announcement into a customer story with the same results block

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 9

How to run it: Paid search and ABM by agency size, tied to closed deals in Salesforce

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Builds on

Builds on

Evidence

Evidence

How to run it: Local-language pages and one reference agency for each Nordic country

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Builds on

Builds on

Evidence

Evidence

How to run it: A partner content kit for international distributors, built from the localized site

Steps