Cosuno growth playbook

Generate a static, indexable page for each trade and region combination that has live tenders. Use a clean URL (/de/ausschreibungen/fliesen/berlin), a title and H1 that name the trade, the city and the number of open tenders, the live list, the nearest deadlines, a short trade guide and the sign-up. Add them to the sitemap, link them from the homepage city and trade blocks and from each tender page, and noindex combinations with no live tenders. Feed the same pages into paid campaigns for trades where bids are short.

Subcontractors look for work by trade and region, so these pages match how they search. More qualified bidders per package is the value Cosuno sells to contractors ("30% mehr Angebote"), and the pages make that supply growth cheaper than paid outreach.

URL: /de/ausschreibungen/<gewerk>/<stadt>
Title: Ausschreibungen <Gewerk> in <Stadt>: <n> offene Aufträge | Cosuno
H1 with trade, city and count
Live tender list with deadlines
Nearby cities and related trades
Short trade guide (bid tips, GAEB)
Sign-up with trade and region prefilled
Index only with live tenders; in sitemap; rebuilt daily

• Thin pages for small pairs

  Index only pairs with enough live tenders and add the trade guide.

• Pages show stale tenders

  Rebuild daily and drop closed tenders.

• HiringGTM & Growth Engineer (posted October 16, 2026): Cosuno "connects general contractors, who publish bid packages, with subcontractors, who bid on them, and both sides pay". The role builds "campaign feeds and landing pages that adapt to where bids are missing on the Marketplace", "the content engine for SEO and AI search", audience syncs and "conversion data fed back to the ad platforms", and "reusable test set-ups, holdouts and measurement"; it is "the first engineer in a lean marketing team" working with the lifecycle manager, the Demand Generation Manager and the Marketing Lead.Source
• Your websiteHomepage (/de): "Die größte KI-basierte Ausschreibungsplattform für Bauleistungen". For contractors: "280.000+ qualifizierte Nachunternehmer", "30% mehr Angebote", "Durchschnittl. 5,7% Baukostenersparnis". For subcontractors: "Aufträge von 600+ Top-Auftraggebern", "4.000+ monatliche Ausschreibungen", "250.000€ durchschnittl. Auftragsvolumen". A block "Passende Ausschreibungen in Ihrer Stadt" links Berlin, Hamburg, München, Köln, Frankfurt, Stuttgart, Düsseldorf and Leipzig, and trade links sit below the search.Source
• Your websiteThose city and trade links open filtered marketplace views (for example /de/marketplace?...address=Berlin...) that carry <meta name="robots" content="noindex">, a canonical pointing to /de/marketplace and the generic title "Cosuno Marketplace". The static sitemap lists only four URLs (/de, /en, /de/marketplace, /en/marketplace), so no page for a trade in a city, such as drywall tenders in Hamburg, can be found in search.Source
• Your websiteTender sitemap (checked October 23, 2026): 5,506 URLs, about 2,750 tenders each in /de and /en, most updated that day. Tender pages are indexable with hreflang, but titles take the form "Bussestraße 50 | Trockenbauarbeiten", with no city, no "Ausschreibung" and no deadline, and the /en versions show the same German project text under an English interface.Source
• Competitor researchRivals' own homepages: ibau, "Auftragsdatenbank für nachhaltige Auftragsakquise" (the ibau Xplorer); DTAD, "Aktuelle Ausschreibungen & Marktdaten in einem System"; subreport, "Täglich über 900 neue Ausschreibungen"; Capmo, "Nr. 1 Bauprojektmanagement-Software für D-A-CH".See the research Source

Change the template to "Ausschreibung Trockenbauarbeiten in Hamburg - Angebot bis 20.11.2026 | Cosuno" and write the description from trade, city, construction period and project type. Add structured data for location and dates, and link each tender to its trade and city page.

Clearer titles lift click-through from search for thousands of pages at once, with one template change.

• Titles too long

  Keep the trade and city first.

• Your websiteTender sitemap (checked October 23, 2026): 5,506 URLs, about 2,750 tenders each in /de and /en, most updated that day. Tender pages are indexable with hreflang, but titles take the form "Bussestraße 50 | Trockenbauarbeiten", with no city, no "Ausschreibung" and no deadline, and the /en versions show the same German project text under an English interface.Source
• HiringGTM & Growth Engineer (posted October 16, 2026): Cosuno "connects general contractors, who publish bid packages, with subcontractors, who bid on them, and both sides pay". The role builds "campaign feeds and landing pages that adapt to where bids are missing on the Marketplace", "the content engine for SEO and AI search", audience syncs and "conversion data fed back to the ad platforms", and "reusable test set-ups, holdouts and measurement"; it is "the first engineer in a lean marketing team" working with the lifecycle manager, the Demand Generation Manager and the Marketing Lead.Source

Keep the business-email rule on the contractor demo forms, but drop it on subcontractor forms, or accept free domains and qualify by phone number and trade instead. Tag those leads so sales can see how they convert.

Removing a block that turns away real tradespeople is the quickest activation win available.

• More low-quality leads

  Qualify by trade and region, not email domain.

• Your websiteThe "Rückruf anfragen" callback form on the subcontractor features page carries a list of blocked email domains, including web.de, t-online.de, gmx.de, gmx.net, freenet.de and arcor.de, and the message "Email not accepted, please use your business email." Small German trade businesses often use those addresses; the directory lists many subcontractors with 5-9 or 10-19 employees.Source
• HiringSenior CRM & Lifecycle Manager (posted September 24, 2026): "Drive subcontractor activation, conversion to Premium and churn prevention, and contractor adoption and retention"; define "the signals that predict activation, repeat usage, expansion or churn"; prove impact "with cohort baselines, A/B tests and holdout groups"; later "build retention and referral programmes". Tools named: ActiveCampaign and Salesforce.Source
• Your websiteDirectory (directory.cosuno.com): company profiles of subcontractors by postcode, headcount band and trades, with "Ihr Unternehmen soll zukünftig auch hier gelistet werden? ... Mein Unternehmen eintragen" on the homepage.Source

Generate a sitemap for the /web site (Webflow can produce one), add it to the sitemap index, check canonicals and hreflang on those pages, and submit it in Search Console.

The contractor side pays the larger contracts, and its pages should be crawled and refreshed as reliably as tenders.

• Old pages resurface

  Exclude retired pages before submitting.

• Your websiteThe marketing pages under /web (general contractors, architects, developers, case studies, resources and magazine, company) are in no sitemap: the sitemap index holds only the static and tender files, and /web/sitemap.xml returns 404. The /web/de page says "Netzwerk von 250.000 Bietern", while the homepage says "280.000+ qualifizierte Nachunternehmer".Source
• Your websiteCase studies page: "10.000+ Bauprojekte bereits auf Cosuno vergeben"; stories from ALDI SÜD, Kondor Wessels, Hermann Kassens and Haas Fertigbau, whose head of purchasing credits "der gestiegene Wettbewerb unter den Nachunternehmern" and "die gesenkten Prozesskosten". The resources magazine covers trade packages, change orders, price escalation clauses in 2026 and labour supply.Source

Agree one current figure for subcontractors, tenders a month, contractors and contract volume, keep them in one place in the CMS, and update every page and sales deck from it each quarter.

Consistent numbers make the claims believable in procurement conversations.

• Lower number looks weaker

  Explain what counts, e.g. active in the last 12 months.

• Your websiteThe marketing pages under /web (general contractors, architects, developers, case studies, resources and magazine, company) are in no sitemap: the sitemap index holds only the static and tender files, and /web/sitemap.xml returns 404. The /web/de page says "Netzwerk von 250.000 Bietern", while the homepage says "280.000+ qualifizierte Nachunternehmer".Source
• Your websiteHomepage (/de): "Die größte KI-basierte Ausschreibungsplattform für Bauleistungen". For contractors: "280.000+ qualifizierte Nachunternehmer", "30% mehr Angebote", "Durchschnittl. 5,7% Baukostenersparnis". For subcontractors: "Aufträge von 600+ Top-Auftraggebern", "4.000+ monatliche Ausschreibungen", "250.000€ durchschnittl. Auftragsvolumen". A block "Passende Ausschreibungen in Ihrer Stadt" links Berlin, Hamburg, München, Köln, Frankfurt, Stuttgart, Düsseldorf and Leipzig, and trade links sit below the search.Source
• Hiring(Senior) Account Executive (posted October 15, 2026): joins "a team of 5 Account Executives" as "the 6th SMB AE", with "2 SDRs per AE"; deals with an ACV of "12.000 € oder mehr" and buyers from managing directors to CFOs and heads of purchasing. A Sales Development Representative (posted August 5) prospects by cold call and email and books demos in Salesforce; a Chief of Staff (posted October 22) works with the founders and the CRO on "Pricing-Strategien, neue Marktsegmente, Sales-Zyklen-Optimierung".Source

Each day, score open packages by bids received against the norm for their trade and region and days left. For packages falling short, send matching subcontractors a targeted alert, run a local paid campaign to the trade and city page, and tell the contractor what is being done.

Turning supply gaps into targeted demand protects the contractor promise and uses budget where it changes an outcome.

• Too many alerts

  Cap alerts per subcontractor per week.

• #1 Turn the city and trade links into indexable tender pages, such as "Ausschreibungen Trockenbau Hamburg"

• HiringGTM & Growth Engineer (posted October 16, 2026): Cosuno "connects general contractors, who publish bid packages, with subcontractors, who bid on them, and both sides pay". The role builds "campaign feeds and landing pages that adapt to where bids are missing on the Marketplace", "the content engine for SEO and AI search", audience syncs and "conversion data fed back to the ad platforms", and "reusable test set-ups, holdouts and measurement"; it is "the first engineer in a lean marketing team" working with the lifecycle manager, the Demand Generation Manager and the Marketing Lead.Source
• Your websiteHomepage (/de): "Die größte KI-basierte Ausschreibungsplattform für Bauleistungen". For contractors: "280.000+ qualifizierte Nachunternehmer", "30% mehr Angebote", "Durchschnittl. 5,7% Baukostenersparnis". For subcontractors: "Aufträge von 600+ Top-Auftraggebern", "4.000+ monatliche Ausschreibungen", "250.000€ durchschnittl. Auftragsvolumen". A block "Passende Ausschreibungen in Ihrer Stadt" links Berlin, Hamburg, München, Köln, Frankfurt, Stuttgart, Düsseldorf and Leipzig, and trade links sit below the search.Source
• HiringSenior CRM & Lifecycle Manager (posted September 24, 2026): "Drive subcontractor activation, conversion to Premium and churn prevention, and contractor adoption and retention"; define "the signals that predict activation, repeat usage, expansion or churn"; prove impact "with cohort baselines, A/B tests and holdout groups"; later "build retention and referral programmes". Tools named: ActiveCampaign and Salesforce.Source

Define three stages (profile complete, first bid, repeat bidder) and the signals between them (saved searches, viewed tenders, invitations opened). For each gap, set one action: a matched tender alert, a GAEB import tip, a call from onboarding, or a Premium offer after the third bid. Test each against a holdout.

A clear path to the first bid raises the share of subcontractors who become active, which is what contractors pay for.

• Over-messaging

  Limit to one message per week.

• HiringSenior CRM & Lifecycle Manager (posted September 24, 2026): "Drive subcontractor activation, conversion to Premium and churn prevention, and contractor adoption and retention"; define "the signals that predict activation, repeat usage, expansion or churn"; prove impact "with cohort baselines, A/B tests and holdout groups"; later "build retention and referral programmes". Tools named: ActiveCampaign and Salesforce.Source
• HiringGTM & Growth Engineer (posted October 16, 2026): Cosuno "connects general contractors, who publish bid packages, with subcontractors, who bid on them, and both sides pay". The role builds "campaign feeds and landing pages that adapt to where bids are missing on the Marketplace", "the content engine for SEO and AI search", audience syncs and "conversion data fed back to the ad platforms", and "reusable test set-ups, holdouts and measurement"; it is "the first engineer in a lean marketing team" working with the lifecycle manager, the Demand Generation Manager and the Marketing Lead.Source
• Your websiteTender sitemap (checked October 23, 2026): 5,506 URLs, about 2,750 tenders each in /de and /en, most updated that day. Tender pages are indexable with hreflang, but titles take the form "Bussestraße 50 | Trockenbauarbeiten", with no city, no "Ausschreibung" and no deadline, and the /en versions show the same German project text under an English interface.Source

Find the behaviours of accounts that expanded (number of projects, users, branches, use of AI prices). Score every contractor account on them, and give CSMs a playbook for the next step: a second branch, purchasing team training, an integration or an executive review.

Expansion within existing contractors is usually the cheapest revenue, and a score tells CSMs where to spend time.

• Score misleads

  Review it against actual expansions each quarter.

• HiringTechnical Product Manager - Integrations & Connectors (posted October 6, 2026): "Tenders should flow into Cosuno automatically from the systems our customers already use", and "You'll launch our first MCP server so that our customers can analyze their data and operate Cosuno straight from their AI assistant." A Senior Data Analyst (posted September 24) will "Work out what drives account growth" and "What makes some accounts grow into company-wide rollouts".Source
• Your websiteCase studies page: "10.000+ Bauprojekte bereits auf Cosuno vergeben"; stories from ALDI SÜD, Kondor Wessels, Hermann Kassens and Haas Fertigbau, whose head of purchasing credits "der gestiegene Wettbewerb unter den Nachunternehmern" and "die gesenkten Prozesskosten". The resources magazine covers trade packages, change orders, price escalation clauses in 2026 and labour supply.Source
• Hiring(Senior) Account Executive (posted October 15, 2026): joins "a team of 5 Account Executives" as "the 6th SMB AE", with "2 SDRs per AE"; deals with an ACV of "12.000 € oder mehr" and buyers from managing directors to CFOs and heads of purchasing. A Sales Development Representative (posted August 5) prospects by cold call and email and books demos in Salesforce; a Chief of Staff (posted October 22) works with the founders and the CRO on "Pricing-Strategien, neue Marktsegmente, Sales-Zyklen-Optimierung".Source

Send offline conversions from Salesforce and the product (first bid submitted, Premium purchased, demo held, deal won) to each ad platform, suppress existing customers, and build lookalike audiences from active bidders and paying contractors.

Platforms bid better when they learn from outcomes, which lowers cost per active subcontractor and per qualified contractor demo.

• Consent rules in Germany

  Send only consented data and check with the data protection officer.

• HiringGTM & Growth Engineer (posted October 16, 2026): Cosuno "connects general contractors, who publish bid packages, with subcontractors, who bid on them, and both sides pay". The role builds "campaign feeds and landing pages that adapt to where bids are missing on the Marketplace", "the content engine for SEO and AI search", audience syncs and "conversion data fed back to the ad platforms", and "reusable test set-ups, holdouts and measurement"; it is "the first engineer in a lean marketing team" working with the lifecycle manager, the Demand Generation Manager and the Marketing Lead.Source
• HiringSenior CRM & Lifecycle Manager (posted September 24, 2026): "Drive subcontractor activation, conversion to Premium and churn prevention, and contractor adoption and retention"; define "the signals that predict activation, repeat usage, expansion or churn"; prove impact "with cohort baselines, A/B tests and holdout groups"; later "build retention and referral programmes". Tools named: ActiveCampaign and Salesforce.Source
• Hiring(Senior) Account Executive (posted October 15, 2026): joins "a team of 5 Account Executives" as "the 6th SMB AE", with "2 SDRs per AE"; deals with an ACV of "12.000 € oder mehr" and buyers from managing directors to CFOs and heads of purchasing. A Sales Development Representative (posted August 5) prospects by cold call and email and books demos in Salesforce; a Chief of Staff (posted October 22) works with the founders and the CRO on "Pricing-Strategien, neue Marktsegmente, Sales-Zyklen-Optimierung".Source

Pick three tasks that show the value (bids received per package, price comparison against Cosuno's price data, missing bidders), pilot them with five contractors, then launch with a page, a short video and a webinar for purchasing teams. Track use and accounts that adopt it.

A clear, practical launch turns an integration feature into a reason to choose Cosuno and a talking point for AEs.

• Data security questions

  Publish permissions and data handling on the launch page.

• HiringTechnical Product Manager - Integrations & Connectors (posted October 6, 2026): "Tenders should flow into Cosuno automatically from the systems our customers already use", and "You'll launch our first MCP server so that our customers can analyze their data and operate Cosuno straight from their AI assistant." A Senior Data Analyst (posted September 24) will "Work out what drives account growth" and "What makes some accounts grow into company-wide rollouts".Source
• HiringEvery Cosuno post: "Künstliche Intelligenz ... analysiert Millionen von Preisdatenpunkten und hilft Bauunternehmen dabei, präzise und effiziente Angebote zu erstellen." The homepage meta description: "4.000+ privat/gewerbliche Ausschreibungen/Monat von 600+ Auftraggebern in DACH".Source
• Hiring(Senior) Account Executive (posted October 15, 2026): joins "a team of 5 Account Executives" as "the 6th SMB AE", with "2 SDRs per AE"; deals with an ACV of "12.000 € oder mehr" and buyers from managing directors to CFOs and heads of purchasing. A Sales Development Representative (posted August 5) prospects by cold call and email and books demos in Salesforce; a Chief of Staff (posted October 22) works with the founders and the CRO on "Pricing-Strategien, neue Marktsegmente, Sales-Zyklen-Optimierung".Source

Offer every listed firm a small badge or widget ("Auf Cosuno gelistet", with trades and a profile link) to place on their website, and email it after the profile is complete and again after the first awarded job.

Badges build links and brand recognition among both trades and contractors at no media cost.

• Low uptake

  Add a short guide for common website builders.

• Your websiteDirectory (directory.cosuno.com): company profiles of subcontractors by postcode, headcount band and trades, with "Ihr Unternehmen soll zukünftig auch hier gelistet werden? ... Mein Unternehmen eintragen" on the homepage.Source
• HiringSenior CRM & Lifecycle Manager (posted September 24, 2026): "Drive subcontractor activation, conversion to Premium and churn prevention, and contractor adoption and retention"; define "the signals that predict activation, repeat usage, expansion or churn"; prove impact "with cohort baselines, A/B tests and holdout groups"; later "build retention and referral programmes". Tools named: ActiveCampaign and Salesforce.Source

For the top 15 trades, publish a short guide set (how to bid well, GAEB import, price risk, common contract terms) and link each to the trade's tender pages. Add answer-style summaries so AI assistants can quote them.

Useful trade content brings searchers who are about to bid, and the links send them straight to work they can win.

• Generic content

  Use Cosuno data and trade experts in each piece.

• #1 Turn the city and trade links into indexable tender pages, such as "Ausschreibungen Trockenbau Hamburg"

• Your websiteCase studies page: "10.000+ Bauprojekte bereits auf Cosuno vergeben"; stories from ALDI SÜD, Kondor Wessels, Hermann Kassens and Haas Fertigbau, whose head of purchasing credits "der gestiegene Wettbewerb unter den Nachunternehmern" and "die gesenkten Prozesskosten". The resources magazine covers trade packages, change orders, price escalation clauses in 2026 and labour supply.Source
• HiringGTM & Growth Engineer (posted October 16, 2026): Cosuno "connects general contractors, who publish bid packages, with subcontractors, who bid on them, and both sides pay". The role builds "campaign feeds and landing pages that adapt to where bids are missing on the Marketplace", "the content engine for SEO and AI search", audience syncs and "conversion data fed back to the ad platforms", and "reusable test set-ups, holdouts and measurement"; it is "the first engineer in a lean marketing team" working with the lifecycle manager, the Demand Generation Manager and the Marketing Lead.Source
• Your websiteThose city and trade links open filtered marketplace views (for example /de/marketplace?...address=Berlin...) that carry <meta name="robots" content="noindex">, a canonical pointing to /de/marketplace and the generic title "Cosuno Marketplace". The static sitemap lists only four URLs (/de, /en, /de/marketplace, /en/marketplace), so no page for a trade in a city, such as drywall tenders in Hamburg, can be found in search.Source

Flag subcontractor accounts whose profile, size or trades suggest they also hand out work (general contractors, turnkey builders, firms with 20+ staff). Show them a "tender your own packages" offer in the product and pass engaged firms to SDRs.

Firms that already trust the platform convert faster and need less education.

• Annoys subcontractors

  Show the offer only to flagged firms.

• Hiring(Senior) Account Executive (posted October 15, 2026): joins "a team of 5 Account Executives" as "the 6th SMB AE", with "2 SDRs per AE"; deals with an ACV of "12.000 € oder mehr" and buyers from managing directors to CFOs and heads of purchasing. A Sales Development Representative (posted August 5) prospects by cold call and email and books demos in Salesforce; a Chief of Staff (posted October 22) works with the founders and the CRO on "Pricing-Strategien, neue Marktsegmente, Sales-Zyklen-Optimierung".Source
• Your websiteDirectory (directory.cosuno.com): company profiles of subcontractors by postcode, headcount band and trades, with "Ihr Unternehmen soll zukünftig auch hier gelistet werden? ... Mein Unternehmen eintragen" on the homepage.Source
• HiringSenior CRM & Lifecycle Manager (posted September 24, 2026): "Drive subcontractor activation, conversion to Premium and churn prevention, and contractor adoption and retention"; define "the signals that predict activation, repeat usage, expansion or churn"; prove impact "with cohort baselines, A/B tests and holdout groups"; later "build retention and referral programmes". Tools named: ActiveCampaign and Salesforce.Source

Build a calculator: annual subcontracted volume, packages per year and current bids per package in; expected bid uplift, cost savings range and time saved out, with the method and case study sources. Use it on contractor pages and in AE discovery.

A personalised business case shortens CFO approval and gives SDRs a reason to call.

• Averages seen as guarantees

  Show ranges and the basis for them.

• Your websiteHomepage (/de): "Die größte KI-basierte Ausschreibungsplattform für Bauleistungen". For contractors: "280.000+ qualifizierte Nachunternehmer", "30% mehr Angebote", "Durchschnittl. 5,7% Baukostenersparnis". For subcontractors: "Aufträge von 600+ Top-Auftraggebern", "4.000+ monatliche Ausschreibungen", "250.000€ durchschnittl. Auftragsvolumen". A block "Passende Ausschreibungen in Ihrer Stadt" links Berlin, Hamburg, München, Köln, Frankfurt, Stuttgart, Düsseldorf and Leipzig, and trade links sit below the search.Source
• Hiring(Senior) Account Executive (posted October 15, 2026): joins "a team of 5 Account Executives" as "the 6th SMB AE", with "2 SDRs per AE"; deals with an ACV of "12.000 € oder mehr" and buyers from managing directors to CFOs and heads of purchasing. A Sales Development Representative (posted August 5) prospects by cold call and email and books demos in Salesforce; a Chief of Staff (posted October 22) works with the founders and the CRO on "Pricing-Strategien, neue Marktsegmente, Sales-Zyklen-Optimierung".Source
• Your websiteCase studies page: "10.000+ Bauprojekte bereits auf Cosuno vergeben"; stories from ALDI SÜD, Kondor Wessels, Hermann Kassens and Haas Fertigbau, whose head of purchasing credits "der gestiegene Wettbewerb unter den Nachunternehmern" and "die gesenkten Prozesskosten". The resources magazine covers trade packages, change orders, price escalation clauses in 2026 and labour supply.Source

Either translate the title, trade and description summary for English pages (machine translation with a glossary), or noindex the English tender pages and keep English for the interface and marketing pages. Measure English sign-ups before and after.

Removing duplicates focuses search signals on the German pages, while a translated version could open cross-border bidders.

• Losing English visitors

  Keep English marketing pages indexable.

• Your websiteTender sitemap (checked October 23, 2026): 5,506 URLs, about 2,750 tenders each in /de and /en, most updated that day. Tender pages are indexable with hreflang, but titles take the form "Bussestraße 50 | Trockenbauarbeiten", with no city, no "Ausschreibung" and no deadline, and the /en versions show the same German project text under an English interface.Source
• HiringEvery Cosuno post: "Künstliche Intelligenz ... analysiert Millionen von Preisdatenpunkten und hilft Bauunternehmen dabei, präzise und effiziente Angebote zu erstellen." The homepage meta description: "4.000+ privat/gewerbliche Ausschreibungen/Monat von 600+ Auftraggebern in DACH".Source

Set up one test log, a standard holdout method and a weekly 30-minute review. Each week, start or stop at least one test across paid, lifecycle, pages or sales handovers, and share results with sales and product.

A steady test rhythm compounds small wins and stops teams arguing from opinion.

• Tests too small to read

  Pool results over two weeks before deciding.

• HiringGTM & Growth Engineer (posted October 16, 2026): Cosuno "connects general contractors, who publish bid packages, with subcontractors, who bid on them, and both sides pay". The role builds "campaign feeds and landing pages that adapt to where bids are missing on the Marketplace", "the content engine for SEO and AI search", audience syncs and "conversion data fed back to the ad platforms", and "reusable test set-ups, holdouts and measurement"; it is "the first engineer in a lean marketing team" working with the lifecycle manager, the Demand Generation Manager and the Marketing Lead.Source
• HiringSenior CRM & Lifecycle Manager (posted September 24, 2026): "Drive subcontractor activation, conversion to Premium and churn prevention, and contractor adoption and retention"; define "the signals that predict activation, repeat usage, expansion or churn"; prove impact "with cohort baselines, A/B tests and holdout groups"; later "build retention and referral programmes". Tools named: ActiveCampaign and Salesforce.Source
• HiringTechnical Product Manager - Integrations & Connectors (posted October 6, 2026): "Tenders should flow into Cosuno automatically from the systems our customers already use", and "You'll launch our first MCP server so that our customers can analyze their data and operate Cosuno straight from their AI assistant." A Senior Data Analyst (posted September 24) will "Work out what drives account growth" and "What makes some accounts grow into company-wide rollouts".Source

Publish a monthly index: median unit prices for common items by trade and region, change on the previous month and year, and bid counts per package. Aggregate enough bids that no firm can be identified. Offer the full data to customers and a summary to press and the public.

Original price data earns press, links and AI citations, and shows contractors what Cosuno's AI prices are built on.

• Data seen as price signalling

  Publish only aggregated, delayed medians after legal review.

• HiringEvery Cosuno post: "Künstliche Intelligenz ... analysiert Millionen von Preisdatenpunkten und hilft Bauunternehmen dabei, präzise und effiziente Angebote zu erstellen." The homepage meta description: "4.000+ privat/gewerbliche Ausschreibungen/Monat von 600+ Auftraggebern in DACH".Source
• Your websiteCase studies page: "10.000+ Bauprojekte bereits auf Cosuno vergeben"; stories from ALDI SÜD, Kondor Wessels, Hermann Kassens and Haas Fertigbau, whose head of purchasing credits "der gestiegene Wettbewerb unter den Nachunternehmern" and "die gesenkten Prozesskosten". The resources magazine covers trade packages, change orders, price escalation clauses in 2026 and labour supply.Source
• Your websiteHomepage (/de): "Die größte KI-basierte Ausschreibungsplattform für Bauleistungen". For contractors: "280.000+ qualifizierte Nachunternehmer", "30% mehr Angebote", "Durchschnittl. 5,7% Baukostenersparnis". For subcontractors: "Aufträge von 600+ Top-Auftraggebern", "4.000+ monatliche Ausschreibungen", "250.000€ durchschnittl. Auftragsvolumen". A block "Passende Ausschreibungen in Ihrer Stadt" links Berlin, Hamburg, München, Köln, Frankfurt, Stuttgart, Düsseldorf and Leipzig, and trade links sit below the search.Source

Offer contractors a plan tier with a stated target, for example a minimum number of qualified bids per package for core trades in metropolitan regions, with Cosuno sourcing bidders when a package falls short. Price it on value and report it monthly.

A stated outcome is easier to buy than software features and sets Cosuno apart from tender databases.

• Missing the target

  Start with trades and regions where supply is deep.

• #6 Find the bid packages that are short of bids before the deadline, and fill them

• Your websiteHomepage (/de): "Die größte KI-basierte Ausschreibungsplattform für Bauleistungen". For contractors: "280.000+ qualifizierte Nachunternehmer", "30% mehr Angebote", "Durchschnittl. 5,7% Baukostenersparnis". For subcontractors: "Aufträge von 600+ Top-Auftraggebern", "4.000+ monatliche Ausschreibungen", "250.000€ durchschnittl. Auftragsvolumen". A block "Passende Ausschreibungen in Ihrer Stadt" links Berlin, Hamburg, München, Köln, Frankfurt, Stuttgart, Düsseldorf and Leipzig, and trade links sit below the search.Source
• HiringGTM & Growth Engineer (posted October 16, 2026): Cosuno "connects general contractors, who publish bid packages, with subcontractors, who bid on them, and both sides pay". The role builds "campaign feeds and landing pages that adapt to where bids are missing on the Marketplace", "the content engine for SEO and AI search", audience syncs and "conversion data fed back to the ad platforms", and "reusable test set-ups, holdouts and measurement"; it is "the first engineer in a lean marketing team" working with the lifecycle manager, the Demand Generation Manager and the Marketing Lead.Source
• Hiring(Senior) Account Executive (posted October 15, 2026): joins "a team of 5 Account Executives" as "the 6th SMB AE", with "2 SDRs per AE"; deals with an ACV of "12.000 € oder mehr" and buyers from managing directors to CFOs and heads of purchasing. A Sales Development Representative (posted August 5) prospects by cold call and email and books demos in Salesforce; a Chief of Staff (posted October 22) works with the founders and the CRO on "Pricing-Strategien, neue Marktsegmente, Sales-Zyklen-Optimierung".Source

Publish a page for each connector (what flows, setup, customers using it), agree co-marketing with the vendors behind the most-used systems, and add integration status to the account health score.

Connected accounts churn less and expand more, and partners add a sales channel.

• Vendors see Cosuno as a rival

  Position Cosuno as the tendering layer that sends data back to them.

• HiringTechnical Product Manager - Integrations & Connectors (posted October 6, 2026): "Tenders should flow into Cosuno automatically from the systems our customers already use", and "You'll launch our first MCP server so that our customers can analyze their data and operate Cosuno straight from their AI assistant." A Senior Data Analyst (posted September 24) will "Work out what drives account growth" and "What makes some accounts grow into company-wide rollouts".Source
• Competitor researchRivals' own homepages: ibau, "Auftragsdatenbank für nachhaltige Auftragsakquise" (the ibau Xplorer); DTAD, "Aktuelle Ausschreibungen & Marktdaten in einem System"; subreport, "Täglich über 900 neue Ausschreibungen"; Capmo, "Nr. 1 Bauprojektmanagement-Software für D-A-CH".See the research Source

Run a short quarterly survey in the product (capacity next quarter, staffing, price expectations) and publish the results by trade and region for contractors and press. Give respondents the results first.

Contractors plan around capacity, and Cosuno is the only party that can ask both sides at scale.

• Low response

  Offer the results to respondents first.

• Your websiteCase studies page: "10.000+ Bauprojekte bereits auf Cosuno vergeben"; stories from ALDI SÜD, Kondor Wessels, Hermann Kassens and Haas Fertigbau, whose head of purchasing credits "der gestiegene Wettbewerb unter den Nachunternehmern" and "die gesenkten Prozesskosten". The resources magazine covers trade packages, change orders, price escalation clauses in 2026 and labour supply.Source
• Your websiteHomepage (/de): "Die größte KI-basierte Ausschreibungsplattform für Bauleistungen". For contractors: "280.000+ qualifizierte Nachunternehmer", "30% mehr Angebote", "Durchschnittl. 5,7% Baukostenersparnis". For subcontractors: "Aufträge von 600+ Top-Auftraggebern", "4.000+ monatliche Ausschreibungen", "250.000€ durchschnittl. Auftragsvolumen". A block "Passende Ausschreibungen in Ihrer Stadt" links Berlin, Hamburg, München, Köln, Frankfurt, Stuttgart, Düsseldorf and Leipzig, and trade links sit below the search.Source
• HiringSenior CRM & Lifecycle Manager (posted September 24, 2026): "Drive subcontractor activation, conversion to Premium and churn prevention, and contractor adoption and retention"; define "the signals that predict activation, repeat usage, expansion or churn"; prove impact "with cohort baselines, A/B tests and holdout groups"; later "build retention and referral programmes". Tools named: ActiveCampaign and Salesforce.Source

Publish trade and city pages for Vienna, Graz, Zurich and Basel where live tenders exist, add one case study from each country, and test a local campaign in each. Check local tender terms and contract norms before launch.

Contractors that work across borders want one platform, and a small push shows whether demand is there.

• Too few tenders

  Start with the cities where tenders already exist.

• #1 Turn the city and trade links into indexable tender pages, such as "Ausschreibungen Trockenbau Hamburg"

• HiringEvery Cosuno post: "Künstliche Intelligenz ... analysiert Millionen von Preisdatenpunkten und hilft Bauunternehmen dabei, präzise und effiziente Angebote zu erstellen." The homepage meta description: "4.000+ privat/gewerbliche Ausschreibungen/Monat von 600+ Auftraggebern in DACH".Source
• Your websiteHomepage (/de): "Die größte KI-basierte Ausschreibungsplattform für Bauleistungen". For contractors: "280.000+ qualifizierte Nachunternehmer", "30% mehr Angebote", "Durchschnittl. 5,7% Baukostenersparnis". For subcontractors: "Aufträge von 600+ Top-Auftraggebern", "4.000+ monatliche Ausschreibungen", "250.000€ durchschnittl. Auftragsvolumen". A block "Passende Ausschreibungen in Ihrer Stadt" links Berlin, Hamburg, München, Köln, Frankfurt, Stuttgart, Düsseldorf and Leipzig, and trade links sit below the search.Source
• Your websiteThose city and trade links open filtered marketplace views (for example /de/marketplace?...address=Berlin...) that carry <meta name="robots" content="noindex">, a canonical pointing to /de/marketplace and the generic title "Cosuno Marketplace". The static sitemap lists only four URLs (/de, /en, /de/marketplace, /en/marketplace), so no page for a trade in a city, such as drywall tenders in Hamburg, can be found in search.Source

Offer an opt-in text alert for new tenders that match a firm's trade and region, and for invitations close to their deadline, with a one-tap link to the tender. Compare bid rates with email-only firms.

Reaching a tradesperson when they can act raises bid rates on short deadlines.

• Consent and privacy

  Explicit opt-in and easy opt-out.

• HiringSenior CRM & Lifecycle Manager (posted September 24, 2026): "Drive subcontractor activation, conversion to Premium and churn prevention, and contractor adoption and retention"; define "the signals that predict activation, repeat usage, expansion or churn"; prove impact "with cohort baselines, A/B tests and holdout groups"; later "build retention and referral programmes". Tools named: ActiveCampaign and Salesforce.Source
• Your websiteTender sitemap (checked October 23, 2026): 5,506 URLs, about 2,750 tenders each in /de and /en, most updated that day. Tender pages are indexable with hreflang, but titles take the form "Bussestraße 50 | Trockenbauarbeiten", with no city, no "Ausschreibung" and no deadline, and the /en versions show the same German project text under an English interface.Source
• Your websiteDirectory (directory.cosuno.com): company profiles of subcontractors by postcode, headcount band and trades, with "Ihr Unternehmen soll zukünftig auch hier gelistet werden? ... Mein Unternehmen eintragen" on the homepage.Source