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Generated Oct 21, 2026
  1. Programmable
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  3. B2storefront
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growth playbook · Oct 21, 2026

b2storefront.com (opens in a new tab)

B2storefront growth playbook

Diagnosis

B2storefront has real technical proof (a million-article publisher served in under 100ms, multi-region and B2B builds) and a rare free offer, but the website undercuts it: the homepage that sells "Blazing fast" storefronts scores 39/100 on mobile, pricing contradicts itself, case-study numbers are hidden, the blog mixes internal notes with buyer content and the free plan's code and welcome page look dated.

This playbook makes the homepage the demo first, fixes pricing and adds a free speed audit as the main offer, then builds comparison pages, a publisher campaign, fixed-price packages, monthly client reports and partner listings, and bets on GetSections, B2B and agency partners.

Growth Score

5/10

Biggest Opportunity

Make your own site the fastest proof in the category, then lead every conversation with a free speed audit of the prospect's store.

Biggest Risk

Shopify's own Hydrogen and well-funded storefront platforms win merchants who check the vendor's site speed and code activity and find B2storefront's slower and older.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Make b2storefront.com pass its own speed test: the homepage selling "Blazing fast" storefronts scores 39/100 on mobile

    Defer Tag Manager and the chat widget today and re-run PageSpeed.

    High impact First result in 2 weeks
  2. 2

    Fix the pricing page that says "No pricing tiers" above three tiers

    Rewrite the pricing headline and the migration FAQ answer.

    High impact First result in 2 weeks
  3. 3

    Swap the eight identical "Get Started" buttons for one offer: a free speed audit of the visitor's store

    Add the form to the hero and send the first five audits by hand.

    High impact First result in 2 weeks

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 8Fill-ins · 7Reconsider · 5
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    A merchant evaluating a headless vendor runs PageSpeed on the vendor first. B2storefront's homepage promises "Blazing fast" storefronts and "Full control on ... Core Web Vitals", but on mobile it scores 39/100 and its main headline takes 16.3 seconds to appear (Google's target is 2.5s). The causes are not the product: the marketing site is a Webflow build loading 1.5 MB of third-party code, with Google Tag Manager (525 KB, half a second of blocking) and a 520 KB chat/video widget among the heaviest.

    High impactMedium effort First result in 2 weeks Lead Front end Developer

    First action

    Defer Tag Manager and the chat widget today and re-run PageSpeed.

    How to measure it

    Homepage mobile performance

    Now
    –
    Target
    90/100
    By
    30 days

    Steps

    1. 1

      Baseline

      Save today's PageSpeed report for the homepage, pricing and case-study pages.

      Lead Front-end Developer 1 hour

    2. 2

      Defer third parties

      Tag Manager, chat widget, Facebook and LinkedIn load after interaction.

      Lead Front-end Developer 1 day

    3. 3

      Trim the rest

      Self-host fonts, remove jQuery, set cache headers, size images to their slots.

      Lead Front-end Developer 2 days

    4. 4

      Move to your own stack

      Rebuild the three key pages on the Hugo storefront.

      Lead Front-end Developer 1 week

    5. 5

      Check tracking

      Confirm GA, LinkedIn and Calendly conversions still record.

      Marketing Lead 1 day

    6. 6

      Add the badge

      Live score and load time in the hero, linking the public report.

      Lead Front-end Developer 1 day

    7. 7

      Tell people

      A before/after post on LinkedIn and in the next email.

      Marketing Lead 1 day

    First result
    2 weeks
    Cost
    Developer time only
    Owner
    Lead Front end Developer

    Smallest test

    Defer the two heaviest scripts and publish the new score.

    Why it works

    Rebuild the homepage, pricing and case-study pages on B2storefront's own Hugo storefront (the strongest demo you can give), or at minimum: load Tag Manager, the chat widget, Facebook and LinkedIn pixels after the page is interactive or on first interaction, self-host the fonts, drop jQuery, and set long cache lifetimes. Then put a live "This page loads in X s, PageSpeed Y/100" badge in the hero and link the public report.

    Speed is the product's headline promise, so the homepage is the first proof a prospect checks. A 90+ score turns the site from a credibility risk into the demo, and the badge invites prospects to run the same test on their own store.

    Ready to use

    ChecklistHomepage speed fixes, in order

    [ ] Save the PageSpeed baseline (39 mobile / 68 desktop)
    [ ] Load Google Tag Manager on first interaction
    [ ] Load the chat/video widget on click or after 5 s
    [ ] Load Facebook and LinkedIn pixels through Tag Manager after consent
    [ ] Self-host Inter/heading fonts with font-display: swap
    [ ] Remove jQuery 3.5.1 if no component needs it
    [ ] Long cache lifetimes for static assets
    [ ] Rebuild home, pricing and case studies on the Hugo storefront
    [ ] Add a live PageSpeed badge to the hero

    Risks and how to handle them

    • Losing tracking data

      Keep Tag Manager, just load it later; compare conversions for two weeks.

    • Webflow editing lost for marketing

      Keep Webflow for the blog until the CMS connector is set up.

    Evidence

    • Google PageSpeedHomepage on mobile (tested October 20, 2026): performance 39/100 (desktop 68). The main content, the hero line "Cross-platform SEO-friendly, high-performance storefront fully integrated with ...", takes 16.3s to appear (target 2.5s); first paint 7.2s; blocking time 741ms; 2.1 MB over 72 requests, 1,458 KB of it JavaScript. Biggest fixes: render-blocking requests (about 6.6s), unused JavaScript (about 3.5s, 650 KB) and cache lifetimes (about 1.1s). Google has no real-visitor (Chrome UX Report) data for the site.Source
    • Google PageSpeedThird-party weight on the homepage: 1,516 KB from 15 services. Google Tag Manager 525 KB (525ms of blocking), a captiwate.com chat/video widget 520 KB, Facebook 215 KB, Google Fonts 80 KB, LinkedIn Ads, Google Analytics, Clearbit, metricool, Calendly and tally.so; jQuery 3.5.1 is loaded too.Source
    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
    • Your websiteThe marketing site itself is a Webflow site (the homepage HTML carries data-wf-site and data-wf-page attributes) served through Vercel, while the pricing FAQ describes the product storefront as "a separate Hugo SSG powered Server Side Rendered App" that is "as close to pure HTML as possible", hosted on "Fastly, Netlify or Amazon Amplify".Source
  • 02

    The pricing page opens with "No pricing tiers, no trial, no demo version, no limitations" and then shows three tiers. Business says "Annual Commitment" and Managed Service says "Pause/Cancel anytime", which reads as if the cheaper plan is the riskier one. The FAQ also gives two answers about the technology (Hugo in one, React JSX in another).

    High impactLow effort First result in 2 weeks Founder

    First action

    Rewrite the pricing headline and the migration FAQ answer.

    How to measure it

    Calls booked from /pricing

    Now
    –
    Target
    +25%
    By
    60 days

    Steps

    1. 1

      Agree the message

      Free storefront, paid support.

      Founder 1 hour

    2. 2

      Rewrite the headline

      Replace "No pricing tiers".

      Marketing Lead 1 hour

    3. 3

      Explain the hours

      Examples of what 5 and 15 hours cover.

      Project Manager 2 hours

    4. 4

      Align the terms

      Annual vs cancel-anytime, with the reason.

      Founder 1 hour

    5. 5

      Fix the FAQ

      One technical answer: Hugo storefront, Node connector.

      Lead Front-end Developer 1 hour

    6. 6

      Measure

      Bookings from the page before and after.

      Marketing Lead monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Founder

    Smallest test

    Change the headline today.

    Why it works

    Rewrite the headline as what it means: "The storefront is free forever. Pay only for support." Explain each paid plan as a team you rent (hours, response time, who you talk to) with one example of what 5 and 15 hours buy. Make the commitment terms consistent and say why they differ, and fix the migration FAQ so it matches the Hugo answer.

    Clear pricing removes the first objection before the sales call, and a consistent technical story makes the free plan easier for a developer to recommend internally.

    Risks and how to handle them

    • Fewer annual commitments

      Offer a discount for annual rather than requiring it.

    Evidence

    • Your websitePricing page: headline "No pricing tiers, no trial, no demo version, no limitations", then three tiers: Starter $0 (open-source boilerplate, community support), Business $399/month (5 hours of support, email support, "Annual Commitment") and Managed Service $999/month (15 hours, "$75/h for all hours above the limit", Slack priority support, "Pause/Cancel anytime"). Both paid plans say "Schedule a call to Upgrade". The FAQ says the team is in North Carolina (RDU office) and Krakow, Poland, and that migrating means converting HTML "into HTML supported by React (JSX)", while another answer says the boilerplate uses Hugo.Source
    • Your websiteThe marketing site itself is a Webflow site (the homepage HTML carries data-wf-site and data-wf-page attributes) served through Vercel, while the pricing FAQ describes the product storefront as "a separate Hugo SSG powered Server Side Rendered App" that is "as close to pure HTML as possible", hosted on "Fastly, Netlify or Amazon Amplify".Source
  • 03

    Every feature tile on the homepage ends in the same "Get Started" button, and paid plans say "Schedule a call to Upgrade". There is no reason for a merchant to talk to you today. The audience is merchants who care about speed, and you already publish case studies with before-and-after numbers.

    High impactLow effort First result in 2 weeks Sales Lead

    First action

    Add the form to the hero and send the first five audits by hand.

    How to measure it

    Calls booked from audits

    Now
    –
    Target
    8 a month
    By
    60 days

    Steps

    1. 1

      Write the template

      Score, three causes, what headless changes, link.

      Lead Front-end Developer 1 day

    2. 2

      Add the form

      Hero and pricing page, with tally.so or Webflow forms.

      Marketing Lead 2 hours

    3. 3

      Send by hand

      First 20 audits within a business day.

      Lead Front-end Developer 2 weeks

    4. 4

      Automate the data

      PageSpeed API fills the numbers.

      Lead Front-end Developer 3 days

    5. 5

      Follow up

      Call offer three days later.

      Sales Lead ongoing

    6. 6

      Track

      Audits, calls and closes in the CRM.

      Sales Lead monthly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Sales Lead

    Smallest test

    Offer five audits in a LinkedIn post.

    Why it works

    Add one form: store URL and email. Within a day, send the store's mobile PageSpeed and Chrome UX Report numbers, the three biggest causes, and what a partial headless setup (landing pages or product pages only) would change, with a Calendly link. Use the same offer in LinkedIn posts and ads.

    A personal diagnosis is a stronger reason to reply than a generic demo, and it filters for merchants with a real speed problem.

    Risks and how to handle them

    • Too many unqualified requests

      Ask for monthly revenue band on the form.

    Evidence

    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
    • Google PageSpeedHomepage on mobile (tested October 20, 2026): performance 39/100 (desktop 68). The main content, the hero line "Cross-platform SEO-friendly, high-performance storefront fully integrated with ...", takes 16.3s to appear (target 2.5s); first paint 7.2s; blocking time 741ms; 2.1 MB over 72 requests, 1,458 KB of it JavaScript. Biggest fixes: render-blocking requests (about 6.6s), unused JavaScript (about 3.5s, 650 KB) and cache lifetimes (about 1.1s). Google has no real-visitor (Chrome UX Report) data for the site.Source
    • Your websiteCase studies (December 2025): a "leading US legal news portal" with over one million WordPress articles moved to headless with B2Storefront; pages now served "in under 100ms vs 3-4 seconds before", "WordPress load dropped by 64%", "100% availability since headless release", new content live in under 30 seconds. Others: a bilingual (English/French) BigCommerce store for Discount Pool Supply with a pool configurator and Algolia search, and a multi-store Shopify setup for noho.co.Source
    • Google PageSpeedThird-party weight on the homepage: 1,516 KB from 15 services. Google Tag Manager 525 KB (525ms of blocking), a captiwate.com chat/video widget 520 KB, Facebook 215 KB, Google Fonts 80 KB, LinkedIn Ads, Google Analytics, Clearbit, metricool, Calendly and tally.so; jQuery 3.5.1 is loaded too.Source
  • 04

    Your best proof is buried. The legal news portal case study reports pages served "in under 100ms vs 3-4 seconds before" and WordPress load down 64%, but the homepage and pricing stories (Noho, DiscountPoolSupply, Interpools, A+R, WildClean, Poolbots) describe work without one number.

    Medium impactLow effort First result in 2 weeks Marketing Lead

    First action

    Add the 100ms result under the homepage hero.

    How to measure it

    Homepage to case-study clicks

    Now
    –
    Target
    +40%
    By
    60 days

    Steps

    1. 1

      Collect numbers

      One result per client story.

      Project Manager 3 days

    2. 2

      Get approval

      Ask clients to confirm the figures.

      Sales Lead 1 week

    3. 3

      Rewrite the cards

      Result, client, link.

      Marketing Lead 1 day

    4. 4

      Fix the About claims

      Source each figure.

      Marketing Lead 1 hour

    5. 5

      Add to pricing

      Same cards on /pricing.

      Marketing Lead 1 hour

    6. 6

      Measure

      Clicks and bookings.

      Marketing Lead monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Marketing Lead

    Smallest test

    Add one number to one card this week.

    Why it works

    Give every homepage story one measured result and a link to its case study. Lead with the 100ms result and add before/after PageSpeed or conversion numbers from Noho and Discount Pool Supply. Replace the About page's unsourced "300% Performance Improvement" with which client and what was measured.

    Numbers make the speed promise checkable, and buyers forward pages with numbers to their bosses.

    Risks and how to handle them

    • Clients decline to be named

      Use the industry and size instead of the name.

    Evidence

    • Your websiteCase studies (December 2025): a "leading US legal news portal" with over one million WordPress articles moved to headless with B2Storefront; pages now served "in under 100ms vs 3-4 seconds before", "WordPress load dropped by 64%", "100% availability since headless release", new content live in under 30 seconds. Others: a bilingual (English/French) BigCommerce store for Discount Pool Supply with a pool configurator and Algolia search, and a multi-store Shopify setup for noho.co.Source
    • Your websiteHomepage and pricing customer stories describe work but give no numbers: Noho.co (configurable furniture, 3D, two regional Shopify stores on one domain), DiscountPoolSupply, Interpools (shoppable blog content, WordPress to Shopify migration), A+R (6,000+ SKU furniture store with a B2B layer integrating Pipedrive CRM, invoicing and PDFs), WildClean (New Zealand subscription commerce) and Poolbots (faceted search on BigCommerce). The About page claims "300% Performance Improvement", "1M+ Page Views per month" and "800K+ Monthly Unique Users".Source
  • 05

    Your sitemap asks Google to index /account/dashboard/, /account/settings/, /login/, /signup/, /remote/readme/ and a /remote/posts/homepage/ URL that returns 404, plus 32 thin tag pages and the GetSections post twice. The homepage has no page language and PageSpeed reports links that are not crawlable. For a company selling SEO-friendly storefronts, these are the details a technical buyer notices.

    Medium impactLow effort First result in 2 weeks Lead Front end Developer

    First action

    Remove the seven non-public URLs from the sitemap.

    How to measure it

    Share of indexed URLs that are buyer pages

    Now
    –
    Target
    95%
    By
    60 days

    Steps

    1. 1

      List the URLs

      Account, login, remote, tags, duplicates.

      Lead Front-end Developer 1 hour

    2. 2

      Update the sitemap

      Keep only buyer pages and posts.

      Lead Front-end Developer 1 hour

    3. 3

      Noindex tags

      Tag pages out of the index.

      Lead Front-end Developer 1 hour

    4. 4

      Redirect the duplicate

      One GetSections post URL.

      Lead Front-end Developer 30 minutes

    5. 5

      Fix markup

      lang, main landmark, crawlable links, link names.

      Lead Front-end Developer 3 hours

    6. 6

      Resubmit

      Search Console sitemap and coverage check.

      Lead Front-end Developer 1 week

    First result
    2 weeks
    Cost
    $0
    Owner
    Lead Front end Developer

    Smallest test

    Fix the sitemap and the page language today.

    Why it works

    Remove account, login, remote and tag URLs from the sitemap (noindex the tags), redirect the duplicate GetSections URL, add lang="en" and a main landmark, and make navigation links real anchors. Re-submit the sitemap in Search Console.

    Crawl budget goes to the pages that sell, and the site matches the SEO claims on its homepage.

    Risks and how to handle them

    • Breaking a link someone uses

      Redirect rather than delete.

    Evidence

    • Your websiteSitemap (108 URLs, read October 20, 2026): 42 blog posts and 32 tag pages; it also lists /account/dashboard/, /account/developer/, /account/settings/, /login/, /signup/, /remote/readme/ and /remote/posts/homepage/ (which returns 404), and the GetSections post twice ("why-we-launched-getsections.com" and "why-we-launched-getsections_com"). The homepage has no page language set, and PageSpeed flags "Links are not crawlable" plus five accessibility problems (no main landmark, unnamed links, heading order).Source
    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
  • 06

    About a third of the blog reads like an internal wiki: "Jira task resolutions", "macOS related findings", "Paperwork templates", "Onboarding, communication and context of what we doing". A merchant arriving from search sees an agency handbook instead of answers to "should I go headless?".

    Medium impactLow effort First result in 1 month Marketing Lead

    First action

    List posts as "buyer" or "internal".

    How to measure it

    Organic sessions on buyer posts

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Sort posts

      Buyer vs internal.

      Marketing Lead 2 hours

    2. 2

      Move internal

      To /handbook or noindex.

      Lead Front-end Developer 1 day

    3. 3

      Refresh 2022 guides

      New year, new examples.

      Marketing Lead 2 weeks

    4. 4

      Link to offers

      Each buyer post links to the speed audit.

      Marketing Lead 1 day

    5. 5

      Update navigation

      Blog categories for merchants.

      Lead Front-end Developer 1 day

    6. 6

      Measure

      Search Console by section.

      Marketing Lead monthly

    First result
    1 month
    Cost
    Writing time
    Owner
    Marketing Lead

    Smallest test

    Move five internal posts this week.

    Why it works

    Move internal posts to a /handbook section (or noindex them) and keep the blog for merchants: migrations, Shopify theme limits, partial headless, B2B, speed. Refresh the 2022 guides ("The ultimate headless e-commerce guide 2022", Black Friday 2022) with current years and examples.

    A focused blog ranks for buyer questions and makes every visit look like a specialist's, not a notebook.

    Risks and how to handle them

    • Recruiting value of the handbook

      Keep it public under /handbook and link it from careers.

    Evidence

    • Your websiteBlog: buyer-facing posts such as "Why and how to migrate from Magento to Shopify", "Re-platforming: how to migrate your e-commerce", "The ultimate headless e-commerce guide 2022", "How to solve Shopify's biggest theme limitations" and "Custom ERP for Shopify-powered manufacturer store" (December 24, 2025) sit alongside internal team notes: "Jira task resolutions", "macOS related findings, lifehacks, tools", "Paperwork templates", "Onboarding, communication and context of what we doing", "DevOps gems from our toolbox" and "Our toolbox overview".Source
    • Your websiteSitemap (108 URLs, read October 20, 2026): 42 blog posts and 32 tag pages; it also lists /account/dashboard/, /account/developer/, /account/settings/, /login/, /signup/, /remote/readme/ and /remote/posts/homepage/ (which returns 404), and the GetSections post twice ("why-we-launched-getsections.com" and "why-we-launched-getsections_com"). The homepage has no page language set, and PageSpeed flags "Links are not crawlable" plus five accessibility problems (no main landmark, unnamed links, heading order).Source

This quarter 10

The core plays for the next three months.

  • 07

    Shopify now offers Hydrogen ("Shopify commerce in your framework"), Alokai sells to enterprise composable commerce, and Pack sells a Shopify storefront for teams and AI agents. Your homepage has a difference none of them claim: the output is pure HTML, so "3rd party plugins and apps" work "without porting them to JS", and you can go headless only where needed.

    High impactMedium effort First result in 1 quarter Founder

    First action

    Write the Hydrogen page first.

    How to measure it

    Comparison-page calls

    Now
    –
    Target
    5 a month
    By
    2 quarters

    Steps

    1. 1

      Check rivals

      Current features and pricing from their own pages.

      Founder 2 days

    2. 2

      Pick the difference

      Apps without porting, partial headless.

      Founder 1 day

    3. 3

      Write three pages

      Fair tables and a migration path.

      Marketing Lead 2 weeks

    4. 4

      Add proof

      One client per page.

      Project Manager 1 week

    5. 5

      Publish

      With the speed audit offer.

      Lead Front-end Developer 1 day

    6. 6

      Refresh

      Every quarter.

      Marketing Lead quarterly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Founder

    Smallest test

    Publish the Hydrogen comparison.

    Why it works

    Write comparison pages: B2storefront vs Hydrogen, vs Alokai, vs Pack. Cover cost (free plus support hours), what happens to Shopify apps, who can edit (HTML developers, Figma-to-HTML sections), partial headless, hosting and lock-in. Keep facts dated and sourced.

    Merchants search these names when choosing, and a page built on a real difference gives sales one sentence to repeat.

    Risks and how to handle them

    • Claims go out of date

      Date the page and cite sources.

    Evidence

    • Competitor researchRivals' own homepages (October 20, 2026): Shopify Hydrogen, "Shopify commerce in your framework"; Alokai (formerly Vue Storefront), "the frontend platform for enterprise composable commerce"; Pack, "the Shopify storefront platform where your team and AI agents publish, test, and personalize"; Builder.io, a collaborative platform "to build with AI agents"; Nacelle now sells "Delta: post-click optimization for Shopify".Source
    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
    • Your websitePricing page: headline "No pricing tiers, no trial, no demo version, no limitations", then three tiers: Starter $0 (open-source boilerplate, community support), Business $399/month (5 hours of support, email support, "Annual Commitment") and Managed Service $999/month (15 hours, "$75/h for all hours above the limit", Slack priority support, "Pause/Cancel anytime"). Both paid plans say "Schedule a call to Upgrade". The FAQ says the team is in North Carolina (RDU office) and Krakow, Poland, and that migrating means converting HTML "into HTML supported by React (JSX)", while another answer says the boilerplate uses Hugo.Source
  • 08

    Both December 2025 case studies are WordPress, including a million-article news portal now serving pages in under 100ms with 64% less WordPress load and no downtime under traffic spikes from aggregators and bots. The homepage still sells only to ecommerce merchants.

    High impactMedium effort First result in 1 quarter Sales Lead

    First action

    Draft the landing page from the existing case study.

    How to measure it

    Publisher calls booked

    Now
    –
    Target
    6 a quarter
    By
    2 quarters

    Steps

    1. 1

      Build the page

      Problem, result, architecture.

      Marketing Lead 1 week

    2. 2

      List targets

      50 large WordPress publishers.

      Sales Lead 1 week

    3. 3

      Run audits

      Speed and TTFB per site.

      Lead Front-end Developer 1 week

    4. 4

      Send outreach

      Audit plus case study.

      Sales Lead 1 month

    5. 5

      Follow up

      Two touches.

      Sales Lead 1 month

    6. 6

      Review

      Replies and calls.

      Founder monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Sales Lead

    Smallest test

    Send ten audits to publishers.

    Why it works

    Build a "WordPress at scale" landing page from the two case studies, with the bot-traffic and Google News spike story. List 50 large WordPress publishers (news, legal, trade media), run the free speed audit on each and send it with the case study.

    Publishers feel bot and crawler load acutely, and a proven result in their own category is the strongest outbound message you have.

    Risks and how to handle them

    • Distracts from ecommerce

      Keep it one page and one campaign.

    Evidence

    • Your websiteCase studies (December 2025): a "leading US legal news portal" with over one million WordPress articles moved to headless with B2Storefront; pages now served "in under 100ms vs 3-4 seconds before", "WordPress load dropped by 64%", "100% availability since headless release", new content live in under 30 seconds. Others: a bilingual (English/French) BigCommerce store for Discount Pool Supply with a pool configurator and Algolia search, and a multi-store Shopify setup for noho.co.Source
    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
  • 09

    Your homepage says you can go "headless when and where you need it" and launch "only parts that require best possible speed", and that speed of launching landing pages matters. Yet the only paid options are $399 and $999 support retainers.

    High impactMedium effort First result in 1 quarter Founder

    First action

    Price the package from two past projects.

    How to measure it

    Landing-page packages sold

    Now
    –
    Target
    3 a quarter
    By
    2 quarters

    Steps

    1. 1

      Define scope

      Five pages, A/B test, three weeks.

      Project Manager 1 week

    2. 2

      Set price

      From past effort.

      Founder 1 day

    3. 3

      Write the page

      Offer, timeline, results.

      Marketing Lead 1 week

    4. 4

      Build templates

      Reusable sections.

      Lead Front-end Developer 2 weeks

    5. 5

      Sell

      To audit leads with paid traffic.

      Sales Lead ongoing

    6. 6

      Report results

      30-day before/after.

      Project Manager per project

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Founder

    Smallest test

    Offer it to three current clients.

    Why it works

    Package one offer: five fast landing pages for paid campaigns on the merchant's Shopify or BigCommerce store, with DNS-level A/B testing, delivered in three weeks at a fixed price. Show the before/after load time and conversion rate after 30 days.

    A fixed scope is easier to buy than a retainer, and paid-traffic teams can measure the return in a month.

    Risks and how to handle them

    • Scope creep

      Fixed number of pages and rounds of changes.

    Evidence

    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
    • Your websitePricing page: headline "No pricing tiers, no trial, no demo version, no limitations", then three tiers: Starter $0 (open-source boilerplate, community support), Business $399/month (5 hours of support, email support, "Annual Commitment") and Managed Service $999/month (15 hours, "$75/h for all hours above the limit", Slack priority support, "Pause/Cancel anytime"). Both paid plans say "Schedule a call to Upgrade". The FAQ says the team is in North Carolina (RDU office) and Krakow, Poland, and that migrating means converting HTML "into HTML supported by React (JSX)", while another answer says the boilerplate uses Hugo.Source
  • 10

    Two of your clients solved a problem many growing brands have: noho.co runs two regional Shopify stores under one domain, and Discount Pool Supply runs English and French on BigCommerce. The homepage mentions "multi-language/international DTC stores" only in passing.

    Medium impactMedium effort First result in 1 quarter Marketing Lead

    First action

    Ask Noho for one measured result.

    How to measure it

    Calls from the page

    Now
    –
    Target
    4 a quarter
    By
    2 quarters

    Steps

    1. 1

      Get proof

      Results from Noho and DPS.

      Project Manager 2 weeks

    2. 2

      Write the page

      Problem, architecture, proof.

      Marketing Lead 1 week

    3. 3

      SEO setup

      hreflang guide as content.

      Lead Front-end Developer 1 week

    4. 4

      Find targets

      Brands with two Shopify stores.

      Sales Lead 2 weeks

    5. 5

      Outreach

      With the audit offer.

      Sales Lead 1 month

    6. 6

      Measure

      Calls and wins.

      Sales Lead monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Marketing Lead

    Smallest test

    Publish the page.

    Why it works

    Write a page for brands with several Shopify stores or languages: one domain, shared content, regional catalogues and prices, correct hreflang. Use Noho and Discount Pool Supply as proof and target brands expanding to Canada, the UK or the EU.

    International expansion has budget and a clear pain, and you have proof most headless vendors cannot show.

    Risks and how to handle them

    • Small market

      Combine with the B2B offer in campaigns.

    Evidence

    • Your websiteCase studies (December 2025): a "leading US legal news portal" with over one million WordPress articles moved to headless with B2Storefront; pages now served "in under 100ms vs 3-4 seconds before", "WordPress load dropped by 64%", "100% availability since headless release", new content live in under 30 seconds. Others: a bilingual (English/French) BigCommerce store for Discount Pool Supply with a pool configurator and Algolia search, and a multi-store Shopify setup for noho.co.Source
    • Your websiteHomepage and pricing customer stories describe work but give no numbers: Noho.co (configurable furniture, 3D, two regional Shopify stores on one domain), DiscountPoolSupply, Interpools (shoppable blog content, WordPress to Shopify migration), A+R (6,000+ SKU furniture store with a B2B layer integrating Pipedrive CRM, invoicing and PDFs), WildClean (New Zealand subscription commerce) and Poolbots (faceted search on BigCommerce). The About page claims "300% Performance Improvement", "1M+ Page Views per month" and "800K+ Monthly Unique Users".Source
    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
  • 11

    The free forever plan is your main acquisition offer, and it rests on the open-source boilerplate. On GitHub, b2storefront-boilerplate-shopify has 4 stars and was last updated in April 2023, the docs repository in November 2022, and the 47 public repositories have 6 stars in total. A developer checking it today may decide the project is inactive.

    High impactMedium effort First result in 1 quarter Lead Front end Developer

    First action

    Update the boilerplate README and archive dead repositories.

    How to measure it

    Free-plan signups

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Audit repos

      Keep, update or archive.

      Lead Front-end Developer 1 day

    2. 2

      Update deps

      Shopify boilerplate first.

      Lead Front-end Developer 1 week

    3. 3

      Quick start

      One command and deploy buttons.

      Lead Front-end Developer 1 week

    4. 4

      README

      Screenshot, speed, docs links.

      Lead Front-end Developer 1 day

    5. 5

      Release notes

      Post each release.

      Marketing Lead monthly

    6. 6

      Track

      Stars, forks and signups.

      Lead Front-end Developer monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Lead Front end Developer

    Smallest test

    Update the README this week.

    Why it works

    Update the Shopify boilerplate to current dependencies, add a one-command quick start and a "deploy to Netlify/Vercel" button, a README with a screenshot, PageSpeed result and links to docs, and archive old repositories. Post each release.

    Developers recommend tools that look alive, and a working quick start converts the free plan into paid support later.

    Risks and how to handle them

    • Maintenance load

      Support one boilerplate well before others.

    Evidence

    • GitHubgithub.com/b2storefront: 47 public repositories, 6 stars in total. The top repository, b2storefront-boilerplate-shopify, has 4 stars and was last updated April 20, 2023; the connector was last updated October 2024 and b2storefront-docs November 2022. A getsection-section-template repository lets people submit sections to getsections.com.Source
    • Your websitePricing page: headline "No pricing tiers, no trial, no demo version, no limitations", then three tiers: Starter $0 (open-source boilerplate, community support), Business $399/month (5 hours of support, email support, "Annual Commitment") and Managed Service $999/month (15 hours, "$75/h for all hours above the limit", Slack priority support, "Pause/Cancel anytime"). Both paid plans say "Schedule a call to Upgrade". The FAQ says the team is in North Carolina (RDU office) and Krakow, Poland, and that migrating means converting HTML "into HTML supported by React (JSX)", while another answer says the boilerplate uses Hugo.Source
    • Your websiteThe marketing site itself is a Webflow site (the homepage HTML carries data-wf-site and data-wf-page attributes) served through Vercel, while the pricing FAQ describes the product storefront as "a separate Hugo SSG powered Server Side Rendered App" that is "as close to pure HTML as possible", hosted on "Fastly, Netlify or Amazon Amplify".Source
  • 12

    New free-plan users land on a dashboard that says they are "joining in pre-release phase", mentions HackYeah 2022 and a talk in Tarnow in Polish, and is footed "(c) 2022" with a Los Angeles address. It is the first screen after signup.

    Medium impactLow effort First result in 1 month Project Manager

    First action

    Rewrite the dashboard copy.

    How to measure it

    Signup to deployed storefront

    Now
    –
    Target
    30%
    By
    2 quarters

    Steps

    1. 1

      Rewrite copy

      Three steps.

      Project Manager 1 day

    2. 2

      Check links

      Discord, StackOverflow, docs.

      Lead Front-end Developer 1 day

    3. 3

      Add booking

      Calendly setup call.

      Marketing Lead 1 hour

    4. 4

      Update footer

      Current company details.

      Lead Front-end Developer 1 hour

    5. 5

      Welcome email

      Same three steps.

      Marketing Lead 1 day

    6. 6

      Measure

      Step completion.

      Project Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Project Manager

    Smallest test

    Change the welcome text today.

    Why it works

    Replace it with a three-step onboarding: connect your store, deploy the boilerplate, book a free setup call. Show current docs and the community channel that is actually active, and the current company details.

    The first screen after signup decides whether a free user continues, and a current one makes the product feel supported.

    Risks and how to handle them

    • Breaking existing users' flow

      Keep links to existing tools.

    Evidence

    • Your websiteThe /account/dashboard/ page (listed in the sitemap) still welcomes users with "You are joining in pre-release phase", mentions the "HackYeah 2022" event and a talk at the Academy of Applied Sciences in Tarnow (in Polish), points to Discord and a StackOverflow community, and is footed "(c) 2022 B2Storefront is brought to you by Codesushi LLC" with a Los Angeles address; the current site footer reads "(c) Codesushi LLC".Source
    • GitHubgithub.com/b2storefront: 47 public repositories, 6 stars in total. The top repository, b2storefront-boilerplate-shopify, has 4 stars and was last updated April 20, 2023; the connector was last updated October 2024 and b2storefront-docs November 2022. A getsection-section-template repository lets people submit sections to getsections.com.Source
  • 13

    Business and Managed clients pay $399-$999 a month for support hours. Without a report, they see a cost, not a result. You already measure speed for case studies.

    High impactMedium effort First result in 1 quarter Project Manager

    First action

    Draft the report for one client.

    How to measure it

    Paid-plan churn

    Now
    –
    Target
    Under 5% a quarter
    By
    2 quarters

    Steps

    1. 1

      Template

      One page.

      Project Manager 2 days

    2. 2

      Automate data

      PageSpeed and CrUX APIs.

      Lead Front-end Developer 1 week

    3. 3

      Add analytics

      Conversion trend.

      Project Manager 1 week

    4. 4

      Send monthly

      All paid clients.

      Project Manager monthly

    5. 5

      Suggest next step

      One improvement per report.

      Lead Front-end Developer monthly

    6. 6

      Collect quotes

      For case studies.

      Sales Lead quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Project Manager

    Smallest test

    Send one report this month.

    Why it works

    Send each client a one-page monthly report: real-visitor Core Web Vitals, PageSpeed, uptime, pages shipped, hours used, and conversion rate trends from their analytics. Suggest the next improvement.

    Visible results keep retainers and give you case-study numbers every month.

    Risks and how to handle them

    • Bad months show

      Explain causes and the fix.

    Evidence

    • Your websitePricing page: headline "No pricing tiers, no trial, no demo version, no limitations", then three tiers: Starter $0 (open-source boilerplate, community support), Business $399/month (5 hours of support, email support, "Annual Commitment") and Managed Service $999/month (15 hours, "$75/h for all hours above the limit", Slack priority support, "Pause/Cancel anytime"). Both paid plans say "Schedule a call to Upgrade". The FAQ says the team is in North Carolina (RDU office) and Krakow, Poland, and that migrating means converting HTML "into HTML supported by React (JSX)", while another answer says the boilerplate uses Hugo.Source
    • Your websiteCase studies (December 2025): a "leading US legal news portal" with over one million WordPress articles moved to headless with B2Storefront; pages now served "in under 100ms vs 3-4 seconds before", "WordPress load dropped by 64%", "100% availability since headless release", new content live in under 30 seconds. Others: a bilingual (English/French) BigCommerce store for Discount Pool Supply with a pool configurator and Algolia search, and a multi-store Shopify setup for noho.co.Source
  • 14

    You integrate Shopify, BigCommerce, Swell, Storyblok, Strapi, Prismic and WordPress and have clients on several of them. Merchants choosing a CMS often ask the CMS vendor for an implementation partner.

    Medium impactMedium effort First result in 2 quarters Founder

    First action

    List each vendor's partner program requirements.

    How to measure it

    Leads from partner listings

    Now
    –
    Target
    3 a quarter
    By
    3 quarters

    Steps

    1. 1

      Research programs

      Requirements for each vendor.

      Founder 1 week

    2. 2

      Prepare case studies

      One per platform.

      Marketing Lead 2 weeks

    3. 3

      Apply

      Two programs first.

      Founder 1 month

    4. 4

      Write guides

      Integration how-tos.

      Lead Front-end Developer 1 month

    5. 5

      Co-market

      Webinar or post with vendor.

      Marketing Lead 1 quarter

    6. 6

      Track

      Leads by source.

      Sales Lead monthly

    First result
    2 quarters
    Cost
    Program fees if any
    Owner
    Founder

    Smallest test

    Apply to one partner program.

    Why it works

    Apply to the agency or partner programs of the CMSs and platforms you work with most (start with Storyblok and Strapi, where you have live clients), submit the case studies, and publish integration guides that the vendors can link to.

    Partner directories send buyers who have already picked the stack, and vendor co-marketing reaches their audiences.

    Risks and how to handle them

    • Long approval times

      Apply to several at once.

    Evidence

    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
    • Your websiteHomepage and pricing customer stories describe work but give no numbers: Noho.co (configurable furniture, 3D, two regional Shopify stores on one domain), DiscountPoolSupply, Interpools (shoppable blog content, WordPress to Shopify migration), A+R (6,000+ SKU furniture store with a B2B layer integrating Pipedrive CRM, invoicing and PDFs), WildClean (New Zealand subscription commerce) and Poolbots (faceted search on BigCommerce). The About page claims "300% Performance Improvement", "1M+ Page Views per month" and "800K+ Monthly Unique Users".Source
    • Your websiteCase studies (December 2025): a "leading US legal news portal" with over one million WordPress articles moved to headless with B2Storefront; pages now served "in under 100ms vs 3-4 seconds before", "WordPress load dropped by 64%", "100% availability since headless release", new content live in under 30 seconds. Others: a bilingual (English/French) BigCommerce store for Discount Pool Supply with a pool configurator and Algolia search, and a multi-store Shopify setup for noho.co.Source
  • 15

    Your homepage argues that speed affects conversion and acquisition cost. PageSpeed and Chrome UX Report data are public for any large store, and merchants share posts about brands they know.

    Medium impactLow effort First result in 1 month Founder

    First action

    Pick the first five stores.

    How to measure it

    Requests from teardowns

    Now
    –
    Target
    10 a month
    By
    2 quarters

    Steps

    1. 1

      Pick stores

      Five known brands.

      Marketing Lead 1 day

    2. 2

      Run tests

      PageSpeed and CrUX.

      Lead Front-end Developer 1 hour each

    3. 3

      Write posts

      Three causes, one fix.

      Founder 1 hour each

    4. 4

      Record video

      Five-minute walkthrough.

      Founder weekly

    5. 5

      Publish

      LinkedIn and YouTube.

      Marketing Lead weekly

    6. 6

      Track

      Audit requests.

      Marketing Lead monthly

    First result
    1 month
    Cost
    Time only
    Owner
    Founder

    Smallest test

    Publish one teardown after fixing your own homepage.

    Why it works

    Each week on LinkedIn and YouTube, take one known Shopify brand, show its mobile score and real-visitor numbers, explain the three causes in plain words and what partial headless would fix. End with the free audit offer.

    Founder-led teardowns build authority with the exact audience and create a steady flow of audit requests.

    Risks and how to handle them

    • Looks like criticism

      Be respectful and focus on fixes.

    Builds on

    Evidence

    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
    • Google PageSpeedHomepage on mobile (tested October 20, 2026): performance 39/100 (desktop 68). The main content, the hero line "Cross-platform SEO-friendly, high-performance storefront fully integrated with ...", takes 16.3s to appear (target 2.5s); first paint 7.2s; blocking time 741ms; 2.1 MB over 72 requests, 1,458 KB of it JavaScript. Biggest fixes: render-blocking requests (about 6.6s), unused JavaScript (about 3.5s, 650 KB) and cache lifetimes (about 1.1s). Google has no real-visitor (Chrome UX Report) data for the site.Source
  • 16

    b2storefront.com sends with Google Workspace and Brevo, with SPF "~all" and DMARC "p=none". Ideas 3, 8 and 10 depend on outreach to prospects, where spoofing and spam placement both hurt.

    Medium impactLow effort First result in 1 month Marketing Lead

    First action

    Turn on DMARC reports.

    How to measure it

    DMARC

    Now
    –
    Target
    p=reject
    By
    60 days

    Steps

    1. 1

      Enable reports

      DMARC rua.

      Lead Front-end Developer 1 hour

    2. 2

      Check DKIM

      Google and Brevo.

      Lead Front-end Developer 1 hour

    3. 3

      Review reports

      Two weeks.

      Lead Front-end Developer 2 weeks

    4. 4

      Quarantine

      Policy change.

      Lead Front-end Developer 1 hour

    5. 5

      Reject

      After clean reports.

      Lead Front-end Developer 1 month

    6. 6

      Outreach subdomain

      Separate sender.

      Marketing Lead 1 day

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Lead

    Smallest test

    Turn on reports today.

    Why it works

    Check that Brevo signs with DKIM for your domain, move DMARC to quarantine after two weeks of clean reports, then to reject. Send cold outreach from a separate subdomain.

    Deliverability protects the outreach that the growth plan relies on.

    Risks and how to handle them

    • Blocking legitimate mail

      Move gradually with reports.

    Evidence

    • DNS checkb2storefront.com uses Google Workspace mail and has verified Brevo; SPF ends in "~all" and DMARC is "p=none", so mail that fails checks is still delivered and the domain can be spoofed in outreach to prospects. Mozilla Observatory grades the site C-.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    GetSections already collects hero, review, FAQ and collection sections from real stores, and B2storefront's homepage says designers can use "Figma to HTML" to build "HTML Sections" for unlimited custom pages. The two products are not connected.

    High impactHigh effort First result in 2 quarters Founder

    First action

    Pick ten popular sections and build them as HTML sections.

    How to measure it

    GetSections-sourced signups

    Now
    –
    Target
    100 a quarter
    By
    3 quarters

    Steps

    1. 1

      Pick sections

      Ten most viewed.

      Marketing Lead 1 week

    2. 2

      Build sections

      HTML, tested on the boilerplate.

      Lead Front-end Developer 1 month

    3. 3

      Add the button

      "Use this section" with signup.

      Lead Front-end Developer 2 weeks

    4. 4

      Template repo

      Extend the section template.

      Lead Front-end Developer 2 weeks

    5. 5

      Promote

      GetSections newsletter and social.

      Marketing Lead monthly

    6. 6

      Measure

      Signups per section.

      Marketing Lead monthly

    First result
    2 quarters
    Cost
    Developer time
    Owner
    Founder

    Smallest test

    Offer one section as a download and count signups.

    Why it works

    Let a GetSections visitor pick a section and get it as a ready HTML section for B2storefront (or a Shopify theme section), with a free account. Track which sections lead to signups and turn the most used into templates.

    GetSections attracts merchants and designers looking for ideas; a one-click path into the product converts inspiration into users.

    Risks and how to handle them

    • Copying real stores' designs

      Rebuild as generic patterns, not copies.

    Evidence

    • Your websiteGetSections.com, launched by the B2storefront team (blog, November 25, 2024), is live as an "Ultimate Library of eCommerce Sections Inspirations": hero, brand, footer, reviews, about, banner, collection and FAQ sections from real stores, with sign-up and "Customize Your Store Now".Source
    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
    • GitHubgithub.com/b2storefront: 47 public repositories, 6 stars in total. The top repository, b2storefront-boilerplate-shopify, has 4 stars and was last updated April 20, 2023; the connector was last updated October 2024 and b2storefront-docs November 2022. A getsection-section-template repository lets people submit sections to getsections.com.Source
  • 18

    The homepage lists "Launch B2B storefronts managed from same admin panel", and A+R's 6,000+ SKU store got a B2B layer with Pipedrive CRM, invoicing and PDF generation. B2B is in your name but has no page, demo or price.

    High impactHigh effort First result in 3 quarters Founder

    First action

    Ask A+R for permission and numbers.

    How to measure it

    B2B storefronts sold

    Now
    –
    Target
    4 a year
    By
    4 quarters

    Steps

    1. 1

      Case study

      A+R results.

      Project Manager 1 month

    2. 2

      Define features

      Prices, quick order, quotes, PDFs.

      Founder 2 weeks

    3. 3

      Build demo

      Public demo store.

      Lead Front-end Developer 2 months

    4. 4

      Write page

      Offer and price.

      Marketing Lead 2 weeks

    5. 5

      Target

      Wholesalers on Shopify.

      Sales Lead ongoing

    6. 6

      Review

      Wins and margins.

      Founder quarterly

    First result
    3 quarters
    Cost
    Development time
    Owner
    Founder

    Smallest test

    Show the A+R portal to three wholesalers.

    Why it works

    Build a B2B storefront page and demo: customer-specific prices, quick order by SKU, quotes and PDF invoices, CRM sync, on top of Shopify or BigCommerce. Sell it as a setup fee plus Business support, and publish the A+R results.

    B2B buyers have bigger budgets and longer contracts, and few headless vendors show a working B2B portal for mid-sized brands.

    Risks and how to handle them

    • Each client wants custom

      Fix the core and price extras.

    Evidence

    • Your websiteHomepage and pricing customer stories describe work but give no numbers: Noho.co (configurable furniture, 3D, two regional Shopify stores on one domain), DiscountPoolSupply, Interpools (shoppable blog content, WordPress to Shopify migration), A+R (6,000+ SKU furniture store with a B2B layer integrating Pipedrive CRM, invoicing and PDFs), WildClean (New Zealand subscription commerce) and Poolbots (faceted search on BigCommerce). The About page claims "300% Performance Improvement", "1M+ Page Views per month" and "800K+ Monthly Unique Users".Source
    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
    • Your websitePricing page: headline "No pricing tiers, no trial, no demo version, no limitations", then three tiers: Starter $0 (open-source boilerplate, community support), Business $399/month (5 hours of support, email support, "Annual Commitment") and Managed Service $999/month (15 hours, "$75/h for all hours above the limit", Slack priority support, "Pause/Cancel anytime"). Both paid plans say "Schedule a call to Upgrade". The FAQ says the team is in North Carolina (RDU office) and Krakow, Poland, and that migrating means converting HTML "into HTML supported by React (JSX)", while another answer says the boilerplate uses Hugo.Source
  • 19

    Your free storefront plus paid hours model, and a team split across US and European time zones with overnight fixes, suits agencies that win headless projects but cannot build them.

    Medium impactHigh effort First result in 2 quarters Founder

    First action

    List 20 Shopify agencies without front-end developers.

    How to measure it

    Active agency partners

    Now
    –
    Target
    5
    By
    4 quarters

    Steps

    1. 1

      Define terms

      Rates and white-label rules.

      Founder 2 weeks

    2. 2

      Partner kit

      Deck, case studies, process.

      Marketing Lead 2 weeks

    3. 3

      List agencies

      20 targets.

      Sales Lead 1 week

    4. 4

      Outreach

      Calls and pilots.

      Sales Lead 1 quarter

    5. 5

      Deliver pilots

      Two projects.

      Project Manager 1 quarter

    6. 6

      Scale

      Add partners.

      Founder quarterly

    First result
    2 quarters
    Cost
    Sales time
    Owner
    Founder

    Smallest test

    Sign one agency for one project.

    Why it works

    Offer agencies white-label builds and support at a partner rate, with co-branded case studies. Start with five design and marketing agencies on Shopify.

    Agencies bring repeat projects without your sales cost, and your two time zones let you deliver around their clients.

    Risks and how to handle them

    • Margin pressure

      Set minimum project sizes.

    Evidence

    • Your websitePricing page: headline "No pricing tiers, no trial, no demo version, no limitations", then three tiers: Starter $0 (open-source boilerplate, community support), Business $399/month (5 hours of support, email support, "Annual Commitment") and Managed Service $999/month (15 hours, "$75/h for all hours above the limit", Slack priority support, "Pause/Cancel anytime"). Both paid plans say "Schedule a call to Upgrade". The FAQ says the team is in North Carolina (RDU office) and Krakow, Poland, and that migrating means converting HTML "into HTML supported by React (JSX)", while another answer says the boilerplate uses Hugo.Source
    • Your websiteCareers pages in Polish (/kariera) describe roles for a Full Stack Developer, Gatsby Developer, Junior React Developer, Project Manager, WordPress Developer and a Web Developer in Tarnow; they say team members work with clients from the USA, New Zealand, Canada and Western Europe. The pages carry no posting dates.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    Chrome UX Report data is public for sites with enough visitors. Nobody in your niche publishes a regular ranking of how fast real Shopify stores are by category.

    Medium impactMedium effort First result in 2 quarters Marketing Lead

    First action

    Pick 200 stores across ten categories.

    How to measure it

    Audit requests from the index

    Now
    –
    Target
    50
    By
    2 quarters

    Steps

    1. 1

      Pick stores

      200 known brands.

      Marketing Lead 1 week

    2. 2

      Pull data

      CrUX API.

      Lead Front-end Developer 1 week

    3. 3

      Analyze

      Patterns by category and app use.

      Lead Front-end Developer 2 weeks

    4. 4

      Write

      Report and charts.

      Marketing Lead 2 weeks

    5. 5

      Launch

      LinkedIn, newsletters, press.

      Marketing Lead 1 month

    6. 6

      Follow up

      Audit offers to listed stores.

      Sales Lead 1 month

    First result
    2 quarters
    Cost
    Time only
    Owner
    Marketing Lead

    Smallest test

    Publish ten stores as a teaser.

    Why it works

    Each year, measure real-visitor Core Web Vitals for a few hundred well-known Shopify stores, grouped by category, and publish the ranking with the patterns behind fast and slow stores. Offer each store its own audit.

    Original data earns press and links, and every store in the index is a warm prospect.

    Risks and how to handle them

    • Brands object to being ranked

      Publish only public data and be neutral.

    Evidence

    • Google PageSpeedHomepage on mobile (tested October 20, 2026): performance 39/100 (desktop 68). The main content, the hero line "Cross-platform SEO-friendly, high-performance storefront fully integrated with ...", takes 16.3s to appear (target 2.5s); first paint 7.2s; blocking time 741ms; 2.1 MB over 72 requests, 1,458 KB of it JavaScript. Biggest fixes: render-blocking requests (about 6.6s), unused JavaScript (about 3.5s, 650 KB) and cache lifetimes (about 1.1s). Google has no real-visitor (Chrome UX Report) data for the site.Source
    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
  • 21

    The homepage claims "No lag A/B testing available on DNS level for free", a feature most merchants pay for with apps that slow pages down. There is no demo, write-up or result.

    Medium impactMedium effort First result in 1 quarter Lead Front end Developer

    First action

    Write the two hero versions.

    How to measure it

    Calls from the A/B write-up

    Now
    –
    Target
    3 a quarter
    By
    2 quarters

    Steps

    1. 1

      Design the test

      Two hero versions.

      Marketing Lead 1 week

    2. 2

      Set up DNS split

      Your own method.

      Lead Front-end Developer 1 week

    3. 3

      Run

      Four weeks.

      Lead Front-end Developer 1 month

    4. 4

      Analyze

      Conversion and speed.

      Lead Front-end Developer 1 week

    5. 5

      Write it up

      Post and video.

      Marketing Lead 1 week

    6. 6

      Offer it

      To audit leads.

      Sales Lead ongoing

    First result
    1 quarter
    Cost
    Time only
    Owner
    Lead Front end Developer

    Smallest test

    Run the test for one month.

    Why it works

    Run a real A/B test on b2storefront.com (two hero versions) with the DNS-level method, publish the setup, speed impact and result, and offer the same test to audit leads.

    A working demo of a rare free feature is proof, and the result improves the site at the same time.

    Risks and how to handle them

    • Too little traffic for a result

      Report speed impact and method even if conversion is unclear.

    Evidence

    • Your websiteHomepage (checked October 20, 2026): "Blazing fast Headless eCommerce Storefront"; "eCommerce is about speed. Speed of iterating through creative concepts. Speed of launching new landing pages and of course speed as loading time for end customer"; "Full control on URL structure and Core Web Vitals"; "No lag A/B testing available on DNS level for free"; "Integrated with 8 CMS platforms" (Shopify, BigCommerce, Swell, WordPress, Strapi, Storyblok, Prismic); every one of the eight feature tiles has the same "Get Started" button.Source
  • 22

    Half the team works from Poland, the careers pages are in Polish, and the team already presents at Polish events and universities. The sales site speaks only to US merchants.

    Medium impactLow effort First result in 1 quarter Founder

    First action

    List 30 Polish brands on Shopify selling abroad.

    How to measure it

    Calls with Polish merchants

    Now
    –
    Target
    5 a quarter
    By
    2 quarters

    Steps

    1. 1

      Build page

      Polish copy.

      Marketing Lead 2 weeks

    2. 2

      List brands

      30 targets.

      Sales Lead 1 week

    3. 3

      Events

      Two meetups.

      Founder 1 quarter

    4. 4

      Outreach

      Audit offer in Polish.

      Sales Lead 1 month

    5. 5

      Case study

      One Polish client.

      Project Manager 1 quarter

    6. 6

      Review

      Leads and wins.

      Founder quarterly

    First result
    1 quarter
    Cost
    Event costs
    Owner
    Founder

    Smallest test

    Send ten audits in Polish.

    Why it works

    Add a Polish landing page and case study, speak at Polish ecommerce meetups, and offer the speed audit to Polish Shopify and BigCommerce brands selling abroad.

    A home market with local presence and language is cheaper to win than another US niche.

    Risks and how to handle them

    • Lower prices in the region

      Lead with the landing-page package.

    Evidence

    • Your websiteCareers pages in Polish (/kariera) describe roles for a Full Stack Developer, Gatsby Developer, Junior React Developer, Project Manager, WordPress Developer and a Web Developer in Tarnow; they say team members work with clients from the USA, New Zealand, Canada and Western Europe. The pages carry no posting dates.Source
    • Your websitePricing page: headline "No pricing tiers, no trial, no demo version, no limitations", then three tiers: Starter $0 (open-source boilerplate, community support), Business $399/month (5 hours of support, email support, "Annual Commitment") and Managed Service $999/month (15 hours, "$75/h for all hours above the limit", Slack priority support, "Pause/Cancel anytime"). Both paid plans say "Schedule a call to Upgrade". The FAQ says the team is in North Carolina (RDU office) and Krakow, Poland, and that migrating means converting HTML "into HTML supported by React (JSX)", while another answer says the boilerplate uses Hugo.Source
    • Your websiteThe /account/dashboard/ page (listed in the sitemap) still welcomes users with "You are joining in pre-release phase", mentions the "HackYeah 2022" event and a talk at the Academy of Applied Sciences in Tarnow (in Polish), points to Discord and a StackOverflow community, and is footed "(c) 2022 B2Storefront is brought to you by Codesushi LLC" with a Los Angeles address; the current site footer reads "(c) Codesushi LLC".Source
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. B2storefront did not commission, review or endorse it, and Programmable is not affiliated with B2storefront. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how B2storefront runs its business.

Something wrong, or do you represent B2storefront? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Fix homepage speed and pricing, add the speed audit and case-study numbers, clean the sitemap and blog; tighten email authentication.

  2. Days 31 to 6011 ideas

    Comparison pages, the publisher campaign, the landing-page package, the multi-region offer, the free plan refresh, onboarding, client reports, partner listings and weekly teardowns; the A/B demo and the Polish market.

  3. Days 61 to 904 ideas

    Commit to GetSections as the front door, a B2B product and agency partners; publish the speed index.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value faster pages without leaving Shopify or BigCommerce. The most cited problem: theme limits on Shopify.

  • Keeping their apps and plugins
  • Slow, costly full replatforming
  • In their words: “headless”

Market

Competitive landscape

4 competitors compared: Shopify Hydrogen, Alokai, Pack and Builder.io.

  • Gap to exploit: Partial headless without a full rebuild
  • Shopify Hydrogen: Needs React developers; apps must be rebuilt
  • Alokai: Priced and scoped for large companies

From the team that wrote this playbook

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