growth playbook · Oct 18, 2026

Chowbus growth playbook

Chowbus has 82 open roles, and 72 of them are Sales Managers in cities across the U.S. and Canada, so its growth runs on field sales winning restaurants one cold visit at a time.

The four marketing hires (digital, campaigns, product marketing and design, all bilingual in Mandarin and English) are there to feed and arm that field team, and a Director of Revenue Strategy is hired to sharpen pricing.

With an $81M Series E, over $120M in recurring revenue and about $4B in transactions, Chowbus has the scale; the gaps are at the door and in search: pricing is quote-only, there are no pages for owners comparing Toast, Square, Clover or Menusifu, success stories carry few numbers, and public figures disagree. This playbook gives the reps faster proof and gives marketing the channels owners in this market actually use.

Growth Score

Biggest Opportunity

Make every cold visit a two-meeting sale with proof built from the owner's own statement and from named restaurants of the same cuisine nearby, and fill each new territory with warm leads before the rep arrives.

Biggest Risk

Toast, Square and Clover compete on price and brand, and a sales motion built on 72 field reps is expensive; if win rates per visit do not rise, cost to acquire each restaurant grows faster than revenue.

Start here

The three moves to make first. Each one is written up in full below.

A 24-hour savings review from a photo of the owner's last card-processing statement, in English or Chinese
Build the comparison template and run it on ten statements reps already have from recent prospects.
High impact First result in 3 weeks
"Switching from Toast, Square, Clover or Menusifu" pages in English and Chinese
Ask the sales team which competitor they displace most often and write that page first.
High impact First result in 6-10 weeks
A bilingual leave-behind for every cold visit that names the nearest same-cuisine Chowbus restaurant
Ask 50 customers in one city whether they are happy to be named as a local reference.
High impact First result in 3 weeks

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

8 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

Seventy-two Sales Managers are being hired to win restaurants on cold visits, and pricing is quote-only. The owner's first question at the door is "what would I save?", and today the rep can only promise a quote later.
High impactLow effort First result in 3 weeks Director of Revenue Strategy…
First action
Build the comparison template and run it on ten statements reps already have from recent prospects.
How to measure it
Second meetings per 100 first visits
Now
–
Target
+50% relative
By
6 weeks
Steps
Build the template
Current processing and software costs against Chowbus, with hardware and kiosk offers.
Director of Revenue Strategy & Operations 3 days
Write the rules
Which fees are comparable, what is estimated, and what reps may promise.
Director of Revenue Strategy & Operations 1 day
Make the bilingual page
English and Chinese versions of the one-page result.
Graphic Designer 2 days
Set the 24-hour turnaround
A shared inbox and a named analyst for each region.
Director of Revenue Strategy & Operations 1 day
Train the reps
How to ask for the statement on the first visit and present the result on the second.
Sales Manager 1 hour
Track it
Statements collected, results sent, second meetings and closes.
Director of Revenue Strategy & Operations 15 minutes a week
First result
3 weeks
Cost
$0, analyst time of about 20 minutes per statement
Owner
Director of Revenue Strategy & Operations
Smallest test
Run it for one city's reps for two weeks.
Why it works
Ready to use
ChecklistStatement review one-pager
Risks and how to handle them
Evidence
The Digital Marketing Manager is asked to run competitive SEO against Toast, Square, Clover and Menusifu, and the site has about 1,800 pages but no comparison or switching page for any of them.
High impactMedium effort First result in 6-10 weeks Digital Marketing Manager
First action
Ask the sales team which competitor they displace most often and write that page first.
How to measure it
Demos booked from switching pages
Now
–
Target
60 a month
By
90 days
Steps
Rank the competitors
Which one reps replace most, by region.
Product Marketing Manager 2 days
Write the switch steps
Data that moves, downtime, training, and the hardware offer.
Product Marketing Manager 2 days
Add a matching story
A same-cuisine restaurant that switched, with its owner quote.
Key Account Customer Success Associate 1 week
Translate
Chinese versions reviewed by a native-speaking marketer.
VP of Marketing 2 days
Publish and link
From the cuisine POS pages and the blog.
Digital Marketing Manager 1 day
Track rankings
Positions and demos per page in Search Console.
Digital Marketing Manager 30 minutes a week
First result
6 to 10 weeks
Cost
$0, about three weeks of marketing time
Owner
Digital Marketing Manager
Smallest test
Publish the most-displaced competitor's page first and watch demos for a month.
Why it works
Risks and how to handle them
Evidence
The job posts say 10,000+ restaurants in 30+ states; the success stories say 9,000+ across all 50 states; the Series E coverage says all 50 states and Canada. The Jongro story lists eight products but no result.
Medium impactLow effort First result in 4 weeks Product Marketing Manager
First action
List every page, deck and job post that states a restaurant or state count.
How to measure it
Stories with a measured result
Now
–
Target
17 of 17
By
6 weeks
Steps
Set the figures
Restaurants, states, cities and volume, with the date.
Product Marketing Manager 1 day
Update everywhere
Site, decks, job posts and the Chinese site.
Digital Marketing Manager 2 days
Pull results
One before-and-after metric per story customer.
Key Account Customer Success Associate 2 weeks
Get permission
Owner approval for each number.
Key Account Customer Success Associate 1 week
Rewrite the stories
Lead with the result, then the products.
Product Marketing Manager 1 week
Lay them out
A consistent result banner at the top of each story.
Graphic Designer 2 days
First result
4 weeks
Cost
$0
Owner
Product Marketing Manager
Smallest test
Add results to the three most-viewed stories.
Why it works
Risks and how to handle them
Evidence
Reps make cold visits all day, and an owner's most trusted reference is another owner of the same cuisine nearby. Chowbus has thousands of customers, so most prospects have one within a few miles.
High impactLow effort First result in 3 weeks Graphic Designer
First action
Ask 50 customers in one city whether they are happy to be named as a local reference.
How to measure it
Demos from leave-behind scans
Now
–
Target
5% of visits
By
6 weeks
Steps
Collect permissions
Customers willing to be named, by city and cuisine.
Key Account Customer Success Associate 1 week
Design the template
Nearest references, offer, QR code, rep contact.
Graphic Designer 2 days
Generate per visit
Reps enter the prospect address and print or send it.
Director of Revenue Strategy & Operations 3 days
Tag the QR codes
Each code carries the rep and prospect.
Digital Marketing Manager 1 day
Roll out in one city
Train the reps and use it on every visit for a month.
Sales Manager 1 hour
Compare
Scan and demo rates against the plain brochure.
Director of Revenue Strategy & Operations 30 minutes a week
First result
3 weeks
Cost
Printing, under $500 a month per city
Owner
Graphic Designer
Smallest test
Hand-make the page for 30 visits in one neighborhood.
Why it works
Risks and how to handle them
Evidence
The homepage offers residual income on referred restaurants with no fees, no cap and no restaurant experience needed. The best referrers are not diners but the suppliers and advisors owners already trust.
High impactLow effort First result in 1 month VP of Marketing
First action
List 30 distributors and bookkeepers in the two strongest metros and call the first ten.
How to measure it
Partner-referred restaurants onboarded
Now
–
Target
40 a month
By
3 months
Steps
List partner types
Distributors, installers, sign shops, bookkeepers, landlords.
VP of Marketing 1 day
Write the pitch
Residual income, no cap, and how payouts work.
Marketing Campaigns Manager 1 day
Make the flyer
Co-branded, Chinese and English, with a tracking QR code.
Graphic Designer 2 days
Sign the first ten
Reps introduce the program to suppliers they meet.
Sales Manager 2 weeks
Route referrals fast
Referred leads go to the local rep within a day.
Sales Manager ongoing
Pay on time
Monthly statements to partners.
Director of Revenue Strategy & Operations monthly
First result
1 month
Cost
Residual payouts on closed restaurants only
Owner
VP of Marketing
Smallest test
Sign three distributors in one metro and count referrals in a month.
Why it works
Risks and how to handle them
Evidence
Some of the roughly 770 blog posts are diner guides left from the delivery-app days ("10 places to get authentic Chinese food in Chicago"). They draw visitors who will never book a POS demo and dilute what search engines think the site is about.
Medium impactLow effort First result in 6 weeks Digital Marketing Manager
First action
Export organic landing pages from Search Console and tag the top 200 by intent.
How to measure it
Blog-to-demo conversion rate
Now
–
Target
2x
By
8 weeks
Steps
Tag intent
Owner, diner or both for the top 200 posts.
Digital Marketing Manager 2 days
Add owner calls to action
Demo forms and cuisine POS links on owner posts.
Digital Marketing Manager 2 days
Move diner posts
A separate diner section linking to the app.
Digital Marketing Manager 2 days
Fix the headers
Content security, framing and transport headers.
Digital Marketing Manager 1 day
Redirect carefully
Keep URLs or 301 them; never drop ranking pages.
Digital Marketing Manager 1 day
Measure
Demo conversion from blog sessions, before and after.
Digital Marketing Manager weekly
First result
6 weeks
Cost
$0
Owner
Digital Marketing Manager
Smallest test
Add owner calls to action to the 20 most-visited owner posts first.
Why it works
Risks and how to handle them
Evidence

This quarter 9

The core plays for the next three months.

Sales Managers are being hired across dozens of states, and a new rep in a new city starts cold. Marketing can warm the territory before the first visit.
High impactMedium effort First result in 1 month Marketing Campaigns Manager
First action
Pick the next three metros where a rep starts and build the first campaign kit.
How to measure it
Days for a new rep to onboard ten restaurants
Now
–
Target
-30%
By
end of quarter
Steps
Build a kit
Ads, postcard and roundtable invite with local proof.
Marketing Campaigns Manager 1 week once
List the restaurants
Asian restaurants in the metro from public listings.
Marketing Campaigns Manager 2 days
Launch in week one
Ads and mail start as the rep starts.
Marketing Campaigns Manager 1 day
Hand leads to the rep
Every lead goes to the local rep within a day.
Sales Manager ongoing
Hold the roundtable
Week four, with a local customer speaking.
VP of Marketing 1 evening
Compare ramps
Launched metros against unlaunched ones.
Director of Revenue Strategy & Operations monthly
First result
1 month
Cost
$3,000 to $6,000 per metro
Owner
Marketing Campaigns Manager
Smallest test
Run it in one new metro and compare with a similar one.
Why it works
Risks and how to handle them
Evidence
Teamo, TeaByDo, Chicha San Chen and Molly Tea already have success stories. Fast-growing tea and hot pot brands open dozens of locations a year, and each franchisee asks head office which POS to use.
High impactMedium effort First result in 1 quarter Marketing Campaigns Manager
First action
List the 40 fastest-growing Asian franchise brands and their franchise development leads.
How to measure it
Locations from franchisor deals
Now
–
Target
150
By
2 quarters
Steps
Pick the brands
Growth rate, location count and current POS.
Marketing Campaigns Manager 1 week
Build the offer
Brand-wide pricing and a franchisee rollout plan.
Director of Revenue Strategy & Operations 1 week
Prepare references
Existing chain customers ready to talk.
Key Account Customer Success Associate 1 week
Run the program
Ads, gift boxes and outreach to operations leads.
Marketing Campaigns Manager 6 weeks
Meet head office
A senior seller and the account lead together.
Sales Manager ongoing
Onboard franchisees
A kit for each new location.
Key Account Customer Success Associate per deal
First result
1 quarter
Cost
$10,000 to $20,000 for gifts and ads
Owner
Marketing Campaigns Manager
Smallest test
Run the program for ten brands.
Why it works
Risks and how to handle them
Evidence
Chowbus sells POS, digital, marketing, AI and financing products, and the PMM is hired to run lifecycle from onboarding to expansion and renewal. With 10,000 restaurants, expansion revenue is the cheapest growth available.
High impactMedium effort First result in 6 weeks Product Marketing Manager
First action
Count customers by number of products used and find the most common second product.
How to measure it
Average products per active restaurant
Now
–
Target
+0.5
By
end of quarter
Steps
Segment customers
Products used, cuisine and tenure.
Product Marketing Manager 1 week
Pick the next product
The most natural second product per segment.
Product Marketing Manager 2 days
Write the series
Three messages with a similar restaurant's result.
Product Marketing Manager 1 week
Translate and design
Chinese versions and simple visuals.
Graphic Designer 1 week
Add the account call
Account team follows up on engaged restaurants.
Key Account Customer Success Associate ongoing
Measure
Adoption and churn by segment.
Product Marketing Manager monthly
First result
6 weeks
Cost
$0 beyond messaging costs
Owner
Product Marketing Manager
Smallest test
Run one series for one segment.
Why it works
Risks and how to handle them
Evidence
The Digital Marketing Manager is asked to publish city- or cuisine-specific pages, and the site has 18 cuisine pages but none tied to a city. Owners search for software their neighbors use.
High impactMedium effort First result in 8-12 weeks Digital Marketing Manager
First action
Rank metros by customer count and pick the first five.
How to measure it
Demos from city pages
Now
–
Target
80 a month
By
90 days
Steps
Pick the metros
Top 25 by customers.
Digital Marketing Manager 1 day
Collect local customers
Names and cuisines with permission.
Key Account Customer Success Associate 2 weeks
Build the template
Customers, rep, events, demo form.
Digital Marketing Manager 1 week
Write unique intros
Two sentences per city on its restaurant scene.
Product Marketing Manager 3 days
Translate
Chinese versions.
VP of Marketing 3 days
Measure
Rankings and demos per city.
Digital Marketing Manager weekly
First result
8 to 12 weeks
Cost
$0
Owner
Digital Marketing Manager
Smallest test
Build five city pages and watch them for six weeks.
Why it works
Risks and how to handle them
Evidence
Chowbus already runs owner roundtables in Los Angeles and New York, one titled "Your restaurant network can directly turn into business". Owners in this market buy on word of mouth.
Medium impactMedium effort First result in 1 month VP of Marketing
First action
Look up attendance and deals from past roundtables to set the format.
How to measure it
Attendees who sign within 60 days
Now
–
Target
20%
By
end of quarter
Steps
Review past events
Attendance and resulting deals.
VP of Marketing 2 days
Set the calendar
Ten cities, one a month each.
VP of Marketing 1 day
Pick topics
Labor, delivery fees, financing, kiosks.
Product Marketing Manager 1 day
Invite
Reps, partners and customers each bring owners.
Sales Manager 2 weeks per event
Host
Customer speaker, short demo, dinner.
VP of Marketing 1 evening
Follow up
Reps call every attendee within two days.
Sales Manager 2 days
First result
1 month
Cost
$1,500 to $3,000 per event
Owner
VP of Marketing
Smallest test
Run three events in one month.
Why it works
Risks and how to handle them
Evidence
The pricing page shows three plans with no prices, while owners can compare Toast and Square prices online. The Director of Revenue Strategy is hired to benchmark pricing and packaging.
High impactMedium effort First result in 1 month Director of Revenue Strategy…
First action
Pull the median monthly bill for each of the four formats from current customers.
How to measure it
Pricing page to quote request
Now
–
Target
+30% relative
By
8 weeks
Steps
Pull the medians
Monthly bills by format.
Director of Revenue Strategy & Operations 1 week
Decide the ranges
What to show and how wide.
Director of Revenue Strategy & Operations 2 days
Write the page
Ranges, inclusions, add-ons and the free offer.
Product Marketing Manager 2 days
Translate
Chinese version.
VP of Marketing 1 day
Train reps
How the ranges match their quotes.
Sales Manager 1 hour
Test
Ranges against today's page for four weeks.
Digital Marketing Manager 4 weeks
First result
1 month
Cost
$0
Owner
Director of Revenue Strategy & Operations
Smallest test
Show ranges for one format first.
Why it works
Risks and how to handle them
Evidence
The homepage cites "twice as fast turnover" and "30% more repeats", but the stories behind them carry few numbers. Chowbus holds the data to measure results for each restaurant.
Medium impactMedium effort First result in 1 quarter Key Account Customer Success…
First action
Define the three metrics and pull them for 20 customers.
How to measure it
Stories with measured results
Now
–
Target
20 new
By
end of quarter
Steps
Define metrics
Turnover, repeats, online share.
Key Account Customer Success Associate 2 days
Build the report
A one-page 90-day comparison.
Product Marketing Manager 1 week
Send to customers
Account team delivers and explains it.
Key Account Customer Success Associate ongoing
Ask for stories
The strongest results become stories.
Key Account Customer Success Associate ongoing
Produce
Story page, short video, roundtable slot.
Graphic Designer 1 week each
Use in sales
Add to decks and leave-behinds.
Sales Manager ongoing
First result
1 quarter
Cost
$0 beyond production time
Owner
Key Account Customer Success Associate
Smallest test
Send reports to 20 customers.
Why it works
Risks and how to handle them
Evidence
All four marketing hires must be bilingual in Mandarin and English, and the site has a Chinese version. The owner community talks and buys in its own channels.
Medium impactMedium effort First result in 6 weeks VP of Marketing
First action
Ask 20 customers which apps they use to talk to other owners.
How to measure it
Demos from WeChat, RED and KakaoTalk
Now
–
Target
50 a month
By
end of quarter
Steps
Ask customers
Which apps and groups they use.
VP of Marketing 1 week
Set up accounts
WeChat official account and RED profile.
VP of Marketing 1 week
Make content
Short videos of real restaurants using Chowbus.
Graphic Designer weekly
Run owner groups
One group per metro, moderated by a rep.
Sales Manager ongoing
Track links
Tagged demo links per channel.
Digital Marketing Manager 1 day
Decide
Keep, fix or stop each channel after a quarter.
VP of Marketing quarterly
First result
6 weeks
Cost
$2,000 to $5,000 a month in content
Owner
VP of Marketing
Smallest test
Run one metro's WeChat group for a month.
Why it works
Risks and how to handle them
Evidence
Coverage of the Series E says the funds go toward expanding in Canada, and Chowbus is hiring in Toronto and Vancouver. A new country needs its own proof and partners.
High impactMedium effort First result in 1 quarter Sales Manager
First action
List current Canadian customers and their willingness to be references.
How to measure it
Canadian restaurants onboarded
Now
–
Target
100
By
2 quarters
Steps
List Canadian customers
And reference permissions.
Key Account Customer Success Associate 1 week
Localize materials
Pricing in CAD, tax and payment details.
Product Marketing Manager 2 weeks
Recruit partners
Distributors and bookkeepers in both cities.
VP of Marketing 1 month
Hold launch events
One roundtable per city.
VP of Marketing 1 month
Run local ads
Meta and search in both cities.
Marketing Campaigns Manager ongoing
Report
Monthly onboarded restaurants.
Director of Revenue Strategy & Operations monthly
First result
1 quarter
Cost
$15,000 to $30,000 for the launch
Owner
Sales Manager
Smallest test
Launch in Toronto first.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

The Series E roadmap adds supply ordering. Distributors already sell to every Asian restaurant in a metro and would gain orders placed through the POS.
High impactHigh effort First result in 2 quarters Director of Revenue Strategy…
First action
Interview three distributors about how restaurants order today.
How to measure it
Distributor-sourced restaurants
Now
–
Target
300
By
3 quarters
Steps
Interview distributors
Ordering habits and pain points.
Director of Revenue Strategy & Operations 2 weeks
Design the integration
Catalog, ordering and payment flow.
Director of Revenue Strategy & Operations 1 month
Agree terms
Referral and order economics.
Director of Revenue Strategy & Operations 1 month
Pilot in one metro
Two distributors, 50 restaurants.
Sales Manager 1 quarter
Joint marketing
Co-branded offers to distributor customers.
Marketing Campaigns Manager ongoing
Expand
Add distributors in new metros.
Director of Revenue Strategy & Operations ongoing
First result
2 quarters
Cost
Integration work plus partner incentives
Owner
Director of Revenue Strategy & Operations
Smallest test
One distributor and 20 restaurants by hand.
Why it works
Risks and how to handle them
Builds on
Evidence
Chowbus processes about $4B a year across thousands of Asian restaurants. No one else can publish what this segment of restaurants earns, prices and orders.
High impactHigh effort First result in Launch quarter VP of Marketing
First action
Decide five questions the report answers and check the data supports them.
How to measure it
Demos from report readers
Now
–
Target
300
By
6 months after launch
Steps
Set the questions
Five questions owners care about.
VP of Marketing 1 week
Aggregate data
With a privacy floor per city and cuisine.
Director of Revenue Strategy & Operations 1 month
Write and design
Twenty pages, one chart per finding.
Graphic Designer 1 month
Translate
Chinese and Korean summaries.
VP of Marketing 2 weeks
Pitch press
Restaurant trade press and Chinese-language media.
VP of Marketing 2 weeks
Use in sales
City pages and roundtables cite it.
Product Marketing Manager ongoing
First result
Launch quarter
Cost
$10,000 to $20,000 for design and PR
Owner
VP of Marketing
Smallest test
Publish one chart as a press release first.
Why it works
Risks and how to handle them
Evidence
Chowbus already offers Access Capital and plans insurance and accounting. Bundling them with the POS turns a software sale into the restaurant's back office.
High impactHigh effort First result in 2 quarters Product Marketing Manager
First action
Survey 50 customers on which financial services they buy today and from whom.
How to measure it
Restaurants on the bundle
Now
–
Target
1,000
By
3 quarters
Steps
Survey customers
Financial services used today.
Product Marketing Manager 2 weeks
Pick partners
Insurance and bookkeeping providers.
Director of Revenue Strategy & Operations 1 month
Design the bundle
Price and packaging.
Director of Revenue Strategy & Operations 1 month
Check regulation
Lending and insurance licensing rules per state.
Director of Revenue Strategy & Operations 1 month
Launch to customers
Lifecycle messages and account calls.
Product Marketing Manager 1 month
Measure churn
Bundle against non-bundle customers.
Director of Revenue Strategy & Operations quarterly
First result
2 quarters
Cost
Partner revenue share
Owner
Product Marketing Manager
Smallest test
Offer capital plus POS to 100 existing customers.
Why it works
Risks and how to handle them
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

Chowbus still promotes the Chowbus Go app to diners. Diners who love a restaurant can tell the owner about faster ordering, and owners listen to regulars.
Medium impactMedium effort First result in 2 months VP of Marketing
First action
Check how many active Chowbus Go diners are in the top five metros.
How to measure it
Diner-nominated restaurants signed
Now
–
Target
30
By
1 quarter
Steps
Size the base
Active diners per metro.
VP of Marketing 2 days
Design the prompt
Nominate a restaurant, get a reward.
Graphic Designer 1 week
Route nominations
To the local rep with the diner count.
Sales Manager 1 week
Set the reward
Credit when the restaurant goes live.
Director of Revenue Strategy & Operations 2 days
Launch in one metro
Measure nominations and signings.
VP of Marketing 1 month
Decide
Expand or stop.
VP of Marketing 1 day
First result
2 months
Cost
Diner rewards on signed restaurants only
Owner
VP of Marketing
Smallest test
Email diners in one metro with a nomination form.
Why it works
Risks and how to handle them
Evidence
The designer is hired to build trade show booths, and bubble tea is one of Chowbus's strongest formats. Category expos gather owners of exactly that format.
Medium impactMedium effort First result in Expo season Graphic Designer
First action
List the bubble tea and Asian food expos in the next six months and their attendee counts.
How to measure it
Restaurants signed from expos
Now
–
Target
40
By
3 months after the expo
Steps
Pick the expos
Two or three with the most owners.
VP of Marketing 1 week
Design the booth
Kiosk demo, signage, bilingual materials.
Graphic Designer 3 weeks
Set the offer
An expo-only signing offer.
Director of Revenue Strategy & Operations 2 days
Staff it
Reps from the nearest metros.
Sales Manager the event
Route leads
Badge scans to local reps within a day.
Marketing Campaigns Manager the week after
Measure
Signings per expo.
Director of Revenue Strategy & Operations quarterly
First result
Expo season
Cost
$8,000 to $20,000 per expo
Owner
Graphic Designer
Smallest test
One expo with a small booth.
Why it works
Risks and how to handle them
Evidence
Switching a POS is hard; choosing one is easy. New restaurants file building permits, health permits and liquor licenses weeks before opening, and Chowbus has a "POS system for new restaurants" page.
High impactMedium effort First result in 1 month Sales Manager
First action
Check which of the top five metros publish restaurant permit or license filings online.
How to measure it
Restaurants signed before opening
Now
–
Target
25 a month
By
1 quarter
Steps
Find the data
Permit and license filings per metro.
Director of Revenue Strategy & Operations 1 week
Filter concepts
Likely Asian restaurants by name and filing details.
Director of Revenue Strategy & Operations 1 week
Build the package
Opening offer and setup help.
Product Marketing Manager 1 week
Send reps
Visit within a week of the filing.
Sales Manager ongoing
Track
Visits, signings and go-live dates.
Director of Revenue Strategy & Operations weekly
Expand
Add metros that work.
Director of Revenue Strategy & Operations monthly
First result
1 month
Cost
$0 to a few hundred dollars a month for data
Owner
Sales Manager
Smallest test
One metro's filings for a month.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Talk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 308 ideas
Statement reviews, switching pages, one set of numbers, local leave-behinds, partner referrals and the owner blog split, then the first territory launch.
Days 31 to 606 ideas
Lifecycle expansion, city pages, roundtables, price ranges, the results program and owner channels.
Days 61 to 907 ideas
Canada, diner nominations, expos and pre-opening outreach, then commit to the big bets.

Chowbus growth playbook

Diagnosis

A 24-hour savings review from a photo of the owner's last card-processing statement, in English or Chinese

"Switching from Toast, Square, Clover or Menusifu" pages in English and Chinese

A bilingual leave-behind for every cold visit that names the nearest same-cuisine Chowbus restaurant

This week 6

How to run it: A 24-hour savings review from a photo of the owner's last card-processing statement, in English or Chinese

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: "Switching from Toast, Square, Clover or Menusifu" pages in English and Chinese

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: One set of public numbers, and a measured result on every success story

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A bilingual leave-behind for every cold visit that names the nearest same-cuisine Chowbus restaurant

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Recruit food distributors, equipment installers and bookkeepers into the uncapped referral program

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Separate the diner blog from the owner funnel, and fix the F security grade

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 9

How to run it: A 30-day launch campaign in every city where a new Sales Manager starts

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Win the franchisor, get the franchisees: ABM for bubble tea and hot pot brands

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A lifecycle program that moves POS-only restaurants onto loyalty, kiosks and financing

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence