BCE's project pages hold a record most western contractors cannot match: 28 Amazon facilities totalling about 18 million square feet, 170 solar installations adding up to about 109 MW, and 11 battery storage projects of about 13 MW. But it is buried in one-line lists on category pages. The homepage itself has no H1, no numbers, a ©2025 footer and only a "View Projects" button, so a developer or facility manager arriving from search sees a generic contractor.
First action
Agree the four figures with the president and check them against job records.
How to measure it
Website bid requests
- Now
- –
- Target
- +50%
- By
- 90 days
Steps
Confirm the figures
Check square footage, MW and counts against job records.
Chief Estimator 2 days
Write the H1 and hero
One line on who BCE is, four proof figures.
Marketing Coordinator 1 day
Add two buttons
Request a bid and 24/7 service.
Marketing Coordinator 2 hours
Pick five flagship jobs
Biggest distribution, solar and storage projects.
President 1 day
Write case pages
Photo, scope, schedule, result, client quote.
Senior Project Manager 2 weeks
Link figures to cases
Each number opens its proof.
Marketing Coordinator 1 day
Update the footer and description
Current year and a description with the figures.
Marketing Coordinator 1 hour
Measure
Calls, emails and bid requests by source.
Operations Manager monthly
Why it works
Rewrite the top of the homepage around the numbers: an H1 such as "Electrical, solar and storage contractor for California and Nevada since 1990", a row of four proof figures (47 million sq ft of distribution space, 28 Amazon buildings, 109 MW solar, 13 MW storage), three logos with one-line results, and two buttons: "Request a bid" and "24/7 service". Turn the five biggest projects (OAK4, SMF1, Target Woodland, Aerojet/SMUD 15MW, Bishop Ranch storage) into short case pages with a photo, scope and outcome, and link them from the figures.
Owners and general contractors shortlist on proof of similar work. Figures they can repeat in a bid meeting do more than "premier contractor", and the case pages give search engines and AI assistants specific facts to cite when someone asks who builds large distribution centers or commercial solar in Northern California.
Ready to use
ChecklistHomepage proof checklist
[ ] H1 naming trade, regions and 1990 [ ] Four proof figures checked against job records [ ] Request a bid button [ ] 24/7 service button with the emergency number [ ] Five case pages with photo, scope and result [ ] Footer year updated [ ] Meta description with the figures
Risks and how to handle them
Client confidentiality
Use public building names already on the site and ask clients before adding detail.
Figures go stale
Update them each quarter from the job list.
Evidence
- Your websiteDistribution projects page (counted October 20, 2026): 82 listed facilities totalling about 47 million square feet, including 28 Amazon buildings totalling about 18 million square feet, such as Amazon OAK4 (2,772,369 sq ft, Tracy), Amazon SMF1 (2,396,859 sq ft, Sacramento) and the 1,723,150 sq ft Target Regional Distribution Center in Woodland. Each entry is one line of text: no photos, scope or results.Source
- Your websiteAlternative energy projects page (counted October 20, 2026): 170 listed solar installations; the 157 with a size add up to about 109 MW, including Aerojet / SMUD Solar in Rancho Cordova (15MW), 21 installations for a Fortune 500 retailer in Greater Los Angeles (6.0MW) and 37 Walmart sites.Source
- Your websiteBattery energy storage page: 11 highlighted projects adding up to about 13 MW, including Bishop Ranch 2600 in San Ramon (2.4MW), Kraft Heinz in Lathrop (2.1MW), Marshall Hospital in Placerville (930 KW), US Foods and Williams Sonoma in Tracy (1.1MW each).Source
- Your websiteHomepage: "Founded in 1990, BCE has grown to be one of the premier electrical contractors in the western United States"; offices in Sacramento (headquarters), Rancho Cucamonga and Verdi, Nevada; the only call to action is "View Projects". The page has no H1 heading and the footer still says ©2025.Source
- Your websiteProjects page: a client list including Amazon, Trader Joe's, Target, Walmart, Safeway, Williams-Sonoma, Kubota, Tesla and Carmax, and 31 project categories, each a page of one-line entries.Source