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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Faraday Future
Faraday Future logo

growth playbook · Oct 23, 2026

ff.com (opens in a new tab)

Faraday Future growth playbook

Diagnosis

Faraday Future's current hiring is almost entirely about selling robots: regional sales directors with Education, Events & Hospitality, Industrial and Public Safety key account managers, PAR dealer development, a user acquisition head, a growth specialist for AI-assistant answer share and lead capture, content commerce and livestream hosts, community sales, user operations and an event marketing supervisor.

The website describes a broad robotics and education ecosystem, but buyers find little proof (no named deployments, no robotics news), no buying path for schools, no page for events and hospitality, slow pages, and sections that do not reach search engines or AI assistants.

This playbook adds a lighthouse story and a school buying path first, then fixes AI and search visibility, speed, events and routing, and builds rental, pilot, livestream, creator, partner and subscription programs.

Growth Score

5/10

Biggest Opportunity

Turn the education program into the first repeatable sales motion: proof from one classroom, a clear way for districts to buy, and regional KAMs who follow up within a day.

Biggest Risk

Unitree, UBTECH, Knightscope and Boston Dynamics already have deployments and recognisable proof in education and security; without published results, FF's robots are judged on specs and price alone.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give school districts a reason and a way to buy: one named classroom deployment and a "How schools buy" section on the Education page

    Pick the deployment that can be described publicly and gather its numbers.

    High impact First result in 1 month
  2. 2

    Publish llms.txt and FAQ structured data on every robot page

    Draft the FX Aegis FAQ.

    High impact First result in 2 weeks
  3. 3

    Send the full robot pages in the server HTML, not just after JavaScript runs

    Fetch the five robot pages without JavaScript and list what is missing.

    High impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 13Fill-ins · 4Reconsider · 3
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Faraday Future is hiring an Education Key Account Manager in every sales region, told to "replicate FF's education success-case playbook" and to work through "cooperative purchasing frameworks (e.g., PEPPM), RFP/bid processes, budget cycles, and board approvals". The Education page describes a full program: robots, a Blockly, Python and ROS curriculum, teacher training and competitions. But it names no school, district or university that uses it and shows no classroom results. It also says nothing about how a district actually buys. A technology director who finds the page has nothing to show the school board and no path that fits their procurement rules.

    High impactMedium effort First result in 1 month Key Account Manager

    First action

    Pick the deployment that can be described publicly and gather its numbers.

    How to measure it

    Qualified education inquiries

    Now
    –
    Target
    60 a month
    By
    90 days

    Steps

    1. 1

      Pick the lighthouse

      One deployment with a willing teacher or administrator.

      Key Account Manager, Education 3 days

    2. 2

      Gather the numbers

      Grades, robots, courses, training hours, student outcomes.

      Key Account Manager, Education 1 week

    3. 3

      List buying routes

      Cooperative contracts FF holds, bid support, grant help.

      Regional Sales Director 1 week

    4. 4

      Write the bundles

      K-12 and university packages with what is included.

      Product Marketing Intern 3 days

    5. 5

      Build the blocks

      Story, bundles, sample quote and form on /education.

      Data-Driven Growth Specialist 1 week

    6. 6

      Route by state

      Form goes to the state Education KAM with the 48-hour SLA.

      Sales Operation Manager 2 days

    7. 7

      Measure

      Inquiries, meetings and quotes from the page.

      Data-Driven Growth Specialist weekly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Key Account Manager, Education

    Smallest test

    Add the inquiry form with state routing this week, then the story.

    Why it works

    Add two blocks to the Education page. First, a lighthouse story: one school or university (named, or described until it is cleared) with grade levels, robots used, courses taught, teacher training hours and outcomes such as students enrolled or competitions entered. Second, a "How schools buy" section: the K-12 and university bundles with what each includes, any cooperative contracts FF actually holds, help with grants and bids, a sample quote, and a short form (school, state, grade levels, number of classrooms, timeline) that goes straight to that state's Education KAM within the 48-hour first-touch SLA.

    Schools buy from peers and through set procurement steps. Proof from a real classroom plus a clear buying path turns page visits into qualified district conversations for the new regional KAMs, and gives every region the same starter kit.

    Ready to use

    ChecklistEducation page additions

    [ ] Lighthouse story: school type, state, grades, robots, courses
    [ ] Teacher training hours and certification
    [ ] Student outcomes (enrolment, projects, competitions)
    [ ] K-12 and university bundle contents
    [ ] Buying routes FF actually holds
    [ ] Grant and bid help
    [ ] Sample quote
    [ ] Inquiry form routed to the state KAM

    Risks and how to handle them

    • School will not be named

      Describe it by type and state until cleared.

    • Listing contracts FF is not on

      Show only routes confirmed by sales leadership.

    Evidence

    • HiringKey Account Manager, Education, EAI Robotics Regional Sales (El Segundo and New York): owns robotics revenue with "K-12 school districts, universities, community colleges, and adult & career education programs"; must "Replicate FF's education success-case playbook (deployment + teacher training + curriculum) and build at least one referenceable lighthouse account in the region", "Navigate public-education procurement: cooperative purchasing frameworks (e.g., PEPPM), RFP/bid processes, budget cycles, and board approvals", "Bundle robotics hardware with FF course/curriculum offerings" and "meet the 48-hour first-touch SLA on assigned leads".Source
    • Your websiteEducation & Research page (checked October 22, 2026): "The world's first Three-in-One EAI Robotics Education Ecosystem, bringing embodied AI robots and courses to K-12, career & technical, and higher education"; a "three-tier curriculum in Blockly, Python, and ROS alongside an aligned competition system"; "A turnkey B2B program for schools and institutions — curriculum, hardware bundles, teacher training, and certification"; "Ecosystem 1.0 is fully ready". The page names no school, district or university using it, shows no deployment results, and says nothing about how a district can buy (cooperative contracts, bid support, bundle pricing).Source
    • HiringRegional Sales Director (three posts, October 7, 2026, El Segundo and New York): "FF provides a standard regional team model... four vertical Key Account Managers (Education, Events & Hospitality, Industrial, Public Safety & Security), a PAR Development Manager, and a Pre-Sales Application Engineer"; the director will "arbitrate CRM lead routing between direct KAMs and PAR partners". A Head of New York and Northeast Region, EAI robotics was posted the same day.Source
    • Your websiteRobotics home: the lineup is FF Futurist ("Full-Size Professional EAI Humanoid Robot"), FF Master ("Athletic EAI Humanoid Companion"), FX Aegis ("quadruped robot designed for security and companionship") and smaller Master Mini, Nova and Navi models, with "From" prices between $299 and $139,990 and the note "Starting price; skill package additional."; calls to action are "Preorder / Inquire" and "Partnership inquiry".Source
    • Competitor researchRivals' own homepages: Unitree, "Robot Dog_Quadruped_Humanoid Robotics Company"; UBTECH, "Humanoid Robot | AI Education Robot | Commercial Robot Solutions"; Knightscope, "The Nation's First Autonomous Security Force... Deployed across 42 U.S. states"; Boston Dynamics Spot, "changing how organizations monitor and operate their sites".Source
  • 02

    The growth specialist is hired to "Deploy and maintain llms.txt, 100+ FAQ structured data, JSON-LD schema graphs" and own answer share in AI assistants. Today ff.com/llms.txt returns 404 and none of the robot, education or security pages has FAQ data.

    High impactLow effort First result in 2 weeks Data Driven Growth Specialist

    First action

    Draft the FX Aegis FAQ.

    How to measure it

    Cited in priority AI prompts

    Now
    –
    Target
    30%
    By
    90 days

    Steps

    1. 1

      Pick prompts

      20 buyer questions.

      Data-Driven Growth Specialist 1 day

    2. 2

      Write FAQs

      Ten per product.

      Product Marketing Intern 1 week

    3. 3

      Add markup

      FAQPage and Product.

      Data-Driven Growth Specialist 2 days

    4. 4

      Publish llms.txt

      Robot and education pages first.

      Data-Driven Growth Specialist 1 day

    5. 5

      Monitor

      Weekly citation checks.

      Data-Driven Growth Specialist weekly

    6. 6

      Fix losses

      Within 72 hours.

      Data-Driven Growth Specialist ongoing

    First result
    2 weeks
    Cost
    $0
    Owner
    Data Driven Growth Specialist

    Smallest test

    Publish the llms.txt file today.

    Why it works

    Write ten real buyer questions per product (price, what is included, delivery time, skill packages, warranty, school use, security use), publish them as visible FAQs with FAQPage markup, and add an llms.txt that points to the robot, education and security pages.

    AI assistants and search engines answer buyer questions from clear, structured pages; without them, rivals' pages answer instead.

    Risks and how to handle them

    • FAQ answers go stale

      Review with each price change.

    Evidence

    • HiringData-Driven Growth Specialist (Content Commerce Center): "Own Faraday Future's answer share inside Claude, ChatGPT, Gemini, Perplexity"; "Deploy and maintain llms.txt, 100+ FAQ structured data, JSON-LD schema graphs"; "own landing-page CRO across the ROI calculator, deposit cart, and lead-capture flows"; "Grow qualified leads from low baseline to 1,000+ per month"; "Performance is measured in CPL and CAC, not impressions."Source
    • Your websiteSearch and AI readiness (checked October 22, 2026): www.ff.com/llms.txt returns 404; none of the robotics home, FF Futurist, FF Master, FX Aegis, Education or Security & Inspection pages has FAQ structured data; several page sections, including the robotics home's product slideshow and most of the Security & Inspection page body, are missing from the HTML the server sends, so readers that do not run JavaScript see little beyond the page title and description. The developer platform page's meta description is education copy joined to research copy with "..".Source
    • Your websiteRobotics home: the lineup is FF Futurist ("Full-Size Professional EAI Humanoid Robot"), FF Master ("Athletic EAI Humanoid Companion"), FX Aegis ("quadruped robot designed for security and companionship") and smaller Master Mini, Nova and Navi models, with "From" prices between $299 and $139,990 and the note "Starting price; skill package additional."; calls to action are "Preorder / Inquire" and "Partnership inquiry".Source
  • 03

    Several page sections, including the robotics home's product slideshow and most of the Security & Inspection page, are missing from the HTML the server sends. Search crawlers and AI assistants that do not run JavaScript see little beyond the title and description.

    High impactMedium effort First result in 1 month Data Driven Growth Specialist

    First action

    Fetch the five robot pages without JavaScript and list what is missing.

    How to measure it

    Pages passing a no-JS check

    Now
    –
    Target
    100%
    By
    30 days

    Steps

    1. 1

      Audit

      Fetch each page without JavaScript.

      Data-Driven Growth Specialist 1 day

    2. 2

      Fix widgets

      Server rendering for the failing sections.

      Portal & Infrastructure Tech Lead 1 week

    3. 3

      Verify

      Re-fetch and compare.

      Data-Driven Growth Specialist 1 day

    4. 4

      Request indexing

      Search Console.

      Data-Driven Growth Specialist 1 day

    5. 5

      Release check

      Automated no-JS test.

      Portal & Infrastructure Tech Lead 2 days

    6. 6

      Track

      Indexed pages and impressions.

      Data-Driven Growth Specialist weekly

    First result
    1 month
    Cost
    Engineering time
    Owner
    Data Driven Growth Specialist

    Smallest test

    Fix the Security & Inspection page first.

    Why it works

    Fix the server rendering of the failing widgets (or pre-render those pages), then confirm with a no-JavaScript fetch that product names, prices and use cases are in the HTML. Add a check to each release.

    Pages that render fully on the server are indexed and cited reliably; this is the base for the GEO work the growth specialist is hired to do.

    Risks and how to handle them

    • Rendering changes break layout

      Test on staging first.

    Evidence

    • Your websiteSearch and AI readiness (checked October 22, 2026): www.ff.com/llms.txt returns 404; none of the robotics home, FF Futurist, FF Master, FX Aegis, Education or Security & Inspection pages has FAQ structured data; several page sections, including the robotics home's product slideshow and most of the Security & Inspection page body, are missing from the HTML the server sends, so readers that do not run JavaScript see little beyond the page title and description. The developer platform page's meta description is education copy joined to research copy with "..".Source
    • HiringData-Driven Growth Specialist (Content Commerce Center): "Own Faraday Future's answer share inside Claude, ChatGPT, Gemini, Perplexity"; "Deploy and maintain llms.txt, 100+ FAQ structured data, JSON-LD schema graphs"; "own landing-page CRO across the ROI calculator, deposit cart, and lead-capture flows"; "Grow qualified leads from low baseline to 1,000+ per month"; "Performance is measured in CPL and CAC, not impressions."Source
    • HiringHead of User Acquisition, Robotics: delivers "qualified user volume, traffic, and leads at target CAC into every downstream sales channel – FF Par, Direct, Ecommerce, Content Commerce, MarCom, and Community", across "performance media, SEO, app store and platform optimization, affiliate and creator partnerships, lifecycle email/SMS, and waitlist programs", and defines "hand-off SLAs and lead quality definitions" for each sales channel.Source
  • 04

    The events supervisor is hired to run tradeshows and activations that "generate qualified leads", and robots sell best in person. The site's Live & Events page is still the FF 91 page with the vehicle navigation, and nothing lists upcoming robot demos.

    Medium impactLow effort First result in 2 weeks Supervisor

    First action

    List the next six robot appearances.

    How to measure it

    Event registrations

    Now
    –
    Target
    300 a month
    By
    90 days

    Steps

    1. 1

      List events

      Next six.

      Supervisor, Event Marketing 1 day

    2. 2

      Build page

      Robotics events.

      Data-Driven Growth Specialist 3 days

    3. 3

      Add form

      Demo at your site.

      Data-Driven Growth Specialist 1 day

    4. 4

      Route leads

      To KAMs by state.

      Sales Operation Manager 1 day

    5. 5

      Promote

      Social and email.

      Manager, Social Content Production weekly

    6. 6

      Measure

      Leads per event.

      Supervisor, Event Marketing monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Supervisor, Event Marketing

    Smallest test

    Publish the next three appearances.

    Why it works

    Create a robotics events page listing upcoming tradeshows, school demo days and showroom visits by city, with registration and a "request a demo at your site" form.

    Seeing a humanoid move is the strongest sales moment; telling people where to see one fills the events the team is paying for.

    Risks and how to handle them

    • Few public events

      Include showroom hours and webinars.

    Evidence

    • HiringEvents: a Supervisor, Event Marketing (posted September 3, 2026) to lead "corporate events, tradeshows, marketing and sales events, experiential activities" that "generate qualified leads"; a Key Account Manager, Events & Hospitality to sell FF Master and Aegis for "reception, tour-guide, performance, and brand-activation scenarios – the fastest positive-ROI scenario family in the portfolio – through both sales and rental/recurring commercial models" to "event production companies, venues, casinos, hotels, museums, attractions".Source
    • Your websiteSitemap (514 URLs): 23 robotics pages, an Education page and a Security & Inspection page, but no page for events and hospitality, the vertical the sales team calls the "fastest positive-ROI scenario family"; the Live & Events page is titled "Faraday Future Live & Past Events | FF 91 2.0" and carries the vehicle navigation; none of the 231 press-room URLs mentions robots or education.Source
    • HiringRegional Sales Director (three posts, October 7, 2026, El Segundo and New York): "FF provides a standard regional team model... four vertical Key Account Managers (Education, Events & Hospitality, Industrial, Public Safety & Security), a PAR Development Manager, and a Pre-Sales Application Engineer"; the director will "arbitrate CRM lead routing between direct KAMs and PAR partners". A Head of New York and Northeast Region, EAI robotics was posted the same day.Source
  • 05

    Real Chrome users wait 5.4 seconds for the main content (Google's "poor" band), and the mobile lab test takes 17.8 seconds. The growth team is measured on cost per lead, and slow pages raise it.

    High impactMedium effort First result in 1 month Data Driven Growth Specialist

    First action

    Measure the hero video size on the robotics home.

    How to measure it

    LCP p75

    Now
    –
    Target
    under 4 s
    By
    60 days

    Steps

    1. 1

      Profile

      Robotics and education pages.

      Data-Driven Growth Specialist 1 day

    2. 2

      Poster first

      Image before video.

      Data-Driven Growth Specialist 2 days

    3. 3

      Compress

      Video and images.

      Manager, Social Content Production 3 days

    4. 4

      Lazy-load

      Galleries.

      Portal & Infrastructure Tech Lead 3 days

    5. 5

      Trim scripts

      Unused tags.

      Data-Driven Growth Specialist 2 days

    6. 6

      Track

      Chrome UX Report.

      Data-Driven Growth Specialist monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Data Driven Growth Specialist

    Smallest test

    Swap the robotics hero video for a poster image and re-test.

    Why it works

    Compress the hero videos, serve a poster image first, lazy-load galleries and remove unused scripts on the robotics and education pages; set a weight budget.

    Faster pages lift conversion from paid and social traffic, which the new acquisition team will buy.

    Risks and how to handle them

    • Lower visual impact

      Keep video, just load it after the first view.

    Evidence

    • Google PageSpeedwww.ff.com: mobile lab performance 35 with Largest Contentful Paint 17.8 s (desktop 54). Real Chrome users see LCP p75 of 5.4 s, in Google's "poor" band (over 4 s); INP 119 ms and CLS 0.05 pass.Source
    • HiringData-Driven Growth Specialist (Content Commerce Center): "Own Faraday Future's answer share inside Claude, ChatGPT, Gemini, Perplexity"; "Deploy and maintain llms.txt, 100+ FAQ structured data, JSON-LD schema graphs"; "own landing-page CRO across the ROI calculator, deposit cart, and lead-capture flows"; "Grow qualified leads from low baseline to 1,000+ per month"; "Performance is measured in CPL and CAC, not impressions."Source
    • HiringHead of User Acquisition, Robotics: delivers "qualified user volume, traffic, and leads at target CAC into every downstream sales channel – FF Par, Direct, Ecommerce, Content Commerce, MarCom, and Community", across "performance media, SEO, app store and platform optimization, affiliate and creator partnerships, lifecycle email/SMS, and waitlist programs", and defines "hand-off SLAs and lead quality definitions" for each sales channel.Source
  • 06

    The regional model has four vertical KAMs plus PAR partners, and the Education KAM has a 48-hour first-touch SLA. Inquiry forms on the robotics pages ask "Preorder / Inquire" or "Partnership inquiry" without capturing use case or location.

    High impactLow effort First result in 2 weeks Robotics Marcom Sales Special…

    First action

    Map each state and vertical to an owner.

    How to measure it

    Median first touch

    Now
    –
    Target
    under 24 hours
    By
    60 days

    Steps

    1. 1

      Map owners

      State by vertical.

      Regional Sales Director 2 days

    2. 2

      Add fields

      Use case and state.

      Data-Driven Growth Specialist 1 day

    3. 3

      Automate routing

      CRM rules.

      Sales Operation Manager 2 days

    4. 4

      Alerts

      24-hour SLA.

      Sales Operation Manager 1 day

    5. 5

      Report

      Weekly SLA report.

      Sales Operation Manager weekly

    6. 6

      Review

      With regional directors.

      Regional Sales Director monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Robotics Marcom Sales Specialist

    Smallest test

    Add the two fields this week.

    Why it works

    Add two required fields (use case: education, events, industrial, security, home; and state), route automatically to the right KAM or PAR, and alert if no first touch in 24 hours.

    Speed to first contact is the biggest driver of conversion for considered purchases, and correct routing avoids leads bouncing between teams.

    Risks and how to handle them

    • Wrong vertical chosen

      Let KAMs reassign in one click.

    Evidence

    • HiringRegional Sales Director (three posts, October 7, 2026, El Segundo and New York): "FF provides a standard regional team model... four vertical Key Account Managers (Education, Events & Hospitality, Industrial, Public Safety & Security), a PAR Development Manager, and a Pre-Sales Application Engineer"; the director will "arbitrate CRM lead routing between direct KAMs and PAR partners". A Head of New York and Northeast Region, EAI robotics was posted the same day.Source
    • HiringKey Account Manager, Education, EAI Robotics Regional Sales (El Segundo and New York): owns robotics revenue with "K-12 school districts, universities, community colleges, and adult & career education programs"; must "Replicate FF's education success-case playbook (deployment + teacher training + curriculum) and build at least one referenceable lighthouse account in the region", "Navigate public-education procurement: cooperative purchasing frameworks (e.g., PEPPM), RFP/bid processes, budget cycles, and board approvals", "Bundle robotics hardware with FF course/curriculum offerings" and "meet the 48-hour first-touch SLA on assigned leads".Source
    • Your websiteRobotics home: the lineup is FF Futurist ("Full-Size Professional EAI Humanoid Robot"), FF Master ("Athletic EAI Humanoid Companion"), FX Aegis ("quadruped robot designed for security and companionship") and smaller Master Mini, Nova and Navi models, with "From" prices between $299 and $139,990 and the note "Starting price; skill package additional."; calls to action are "Preorder / Inquire" and "Partnership inquiry".Source
    • HiringHead of User Acquisition, Robotics: delivers "qualified user volume, traffic, and leads at target CAC into every downstream sales channel – FF Par, Direct, Ecommerce, Content Commerce, MarCom, and Community", across "performance media, SEO, app store and platform optimization, affiliate and creator partnerships, lifecycle email/SMS, and waitlist programs", and defines "hand-off SLAs and lead quality definitions" for each sales channel.Source

This quarter 10

The core plays for the next three months.

  • 07

    The sales team calls reception, tour-guide, performance and brand activations "the fastest positive-ROI scenario family", sold "through both sales and rental/recurring commercial models". There is no page for events and hospitality.

    High impactMedium effort First result in 1 quarter Key Account Manager

    First action

    Define the three packages with the FAE.

    How to measure it

    Rental bookings

    Now
    –
    Target
    20 a month
    By
    2 quarters

    Steps

    1. 1

      Define packages

      Three offers.

      Key Account Manager, Events & Hospitality 2 weeks

    2. 2

      Price

      Rental and residency.

      Regional Sales Director 1 week

    3. 3

      Film

      Past appearances.

      Manager, Social Content Production 2 weeks

    4. 4

      Build page

      Packages and form.

      Data-Driven Growth Specialist 2 weeks

    5. 5

      Pitch agencies

      Experiential agencies.

      Key Account Manager, Events & Hospitality ongoing

    6. 6

      Measure

      Bookings and upgrades to purchase.

      Key Account Manager, Events & Hospitality monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Key Account Manager, Events & Hospitality

    Smallest test

    Offer one package to five agencies.

    Why it works

    Build a page with three packages (a reception day, a performance show, a month-long venue residency), what is included (robot, operator, show programming), sample prices and a booking form, plus video from past appearances.

    Agencies and venues buy experiences, not hardware; rental packages lower the first commitment and lead to purchases.

    Risks and how to handle them

    • Operator capacity

      Train PAR partners to run shows.

    Evidence

    • HiringEvents: a Supervisor, Event Marketing (posted September 3, 2026) to lead "corporate events, tradeshows, marketing and sales events, experiential activities" that "generate qualified leads"; a Key Account Manager, Events & Hospitality to sell FF Master and Aegis for "reception, tour-guide, performance, and brand-activation scenarios – the fastest positive-ROI scenario family in the portfolio – through both sales and rental/recurring commercial models" to "event production companies, venues, casinos, hotels, museums, attractions".Source
    • Your websiteSitemap (514 URLs): 23 robotics pages, an Education page and a Security & Inspection page, but no page for events and hospitality, the vertical the sales team calls the "fastest positive-ROI scenario family"; the Live & Events page is titled "Faraday Future Live & Past Events | FF 91 2.0" and carries the vehicle navigation; none of the 231 press-room URLs mentions robots or education.Source
    • Your websiteRobotics home: the lineup is FF Futurist ("Full-Size Professional EAI Humanoid Robot"), FF Master ("Athletic EAI Humanoid Companion"), FX Aegis ("quadruped robot designed for security and companionship") and smaller Master Mini, Nova and Navi models, with "From" prices between $299 and $139,990 and the note "Starting price; skill package additional."; calls to action are "Preorder / Inquire" and "Partnership inquiry".Source
  • 08

    The Public Safety KAM must "Run structured pilot programs" through SLED procurement, and FF describes scaling "from single-site POC to multi-site deployment". Knightscope and Boston Dynamics market to the same buyers.

    High impactMedium effort First result in 1 quarter Key Account Manager

    First action

    Write the pilot terms.

    How to measure it

    Pilots started

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Write terms

      Scope and criteria.

      Key Account Manager, Public Safety & Security 2 weeks

    2. 2

      Report template

      Weekly patrol report.

      Pre-Sales Support Engineer 1 week

    3. 3

      Page and form

      Security & Inspection page.

      Data-Driven Growth Specialist 1 week

    4. 4

      Target list

      Campuses and operators.

      Key Account Manager, Public Safety & Security 2 weeks

    5. 5

      Run pilots

      30 days.

      Key Account Manager, Public Safety & Security 1 quarter

    6. 6

      Publish results

      Case studies.

      Robotics Marcom Sales Specialist ongoing

    First result
    1 quarter
    Cost
    Pilot units
    Owner
    Key Account Manager, Public Safety & Security

    Smallest test

    Offer one pilot to a local campus.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Publish a fixed pilot: 30 days, one Aegis unit with patrol route set-up, a weekly report and success criteria agreed up front, with a credit toward purchase. Add a pilot request form on the Security & Inspection page.

    A defined pilot is easier to approve than an open sale, and the report becomes a case study.

    Risks and how to handle them

    • Pilots do not convert

      Agree purchase terms before the pilot starts.

    Evidence

    • HiringKey Account Manager, Public Safety & Security: sells "the FX Aegis Max D platform for patrol support, surveillance, facility security" to "police and fire departments, municipalities, campuses, and commercial security operators"; must "Navigate SLED (state, local, education) procurement: pilots, sole-source justifications, RFPs, grant funding" and "Run structured pilot programs".Source
    • Your websiteSecurity & Inspection ecosystem copy (on the Education page): "The first comprehensive security solution from an American robotics company to deploy both multi-size wheeled and quadruped robots together"; Aegis Classic for indoor patrols, Aegis Mega for "large outdoor and high-risk tasks", payloads for "thermal imaging, 360° cameras, and LiDAR", "scaling from single-site POC to multi-site deployment".Source
    • Competitor researchRivals' own homepages: Unitree, "Robot Dog_Quadruped_Humanoid Robotics Company"; UBTECH, "Humanoid Robot | AI Education Robot | Commercial Robot Solutions"; Knightscope, "The Nation's First Autonomous Security Force... Deployed across 42 U.S. states"; Boston Dynamics Spot, "changing how organizations monitor and operate their sites".Source
  • 09

    FF is building a livestreaming sales engine with hosts, scripts and "one-tap-to-cart infrastructure". Robots are made for live demonstration.

    High impactMedium effort First result in 1 quarter Sr. Director

    First action

    Script the first show.

    How to measure it

    Live-show leads

    Now
    –
    Target
    100 a month
    By
    2 quarters

    Steps

    1. 1

      Format

      30-minute show.

      Sr. Director, Content Commerce, Robotics 1 week

    2. 2

      Script

      First four episodes.

      Livestream Host & Short-Form Video Content Creator 1 week

    3. 3

      Studio

      Set and robots.

      Sr. Director, Content Commerce, Robotics 2 weeks

    4. 4

      Go live

      Weekly.

      Livestream Host & Short-Form Video Content Creator weekly

    5. 5

      Clips

      Short-form.

      Manager, Social Content Production weekly

    6. 6

      Measure

      Tracked links.

      Data-Driven Growth Specialist weekly

    First result
    1 quarter
    Cost
    Studio costs
    Owner
    Sr. Director, Content Commerce, Robotics

    Smallest test

    Stream one demo this month.

    Why it works

    Run a weekly 30-minute live show: one robot, one use case (classroom, reception, patrol), live Q&A, and a tracked link to preorder or inquire. Cut clips for short-form.

    A regular slot builds an audience and shows real robots doing real tasks, which answers buyers' biggest doubt.

    Risks and how to handle them

    • Live demo fails

      Rehearse and keep a recorded backup.

    Evidence

    • HiringContent commerce: a Sr. Director, Content Commerce, Robotics to build "the livestreaming sales engine – hosts, scripts, studios, calendar" and a "creator/KOL/KOC program", owning "the link, landing, deep-link, and one-tap-to-cart infrastructure"; a Livestream Host & Short-Form Video Content Creator to "Host live shopping, product education, launch, demonstration" sessions; a Manager, Social Content Production; and a Robotics Marcom Sales Specialist converting "events, livestreams, website inquiries" into orders.Source
    • Your websiteRobotics home: the lineup is FF Futurist ("Full-Size Professional EAI Humanoid Robot"), FF Master ("Athletic EAI Humanoid Companion"), FX Aegis ("quadruped robot designed for security and companionship") and smaller Master Mini, Nova and Navi models, with "From" prices between $299 and $139,990 and the note "Starting price; skill package additional."; calls to action are "Preorder / Inquire" and "Partnership inquiry".Source
  • 10

    The content commerce lead is to build a "creator/KOL/KOC program". STEM teachers and maker creators reach parents, schools and hobbyists.

    Medium impactMedium effort First result in 1 quarter Sr. Director

    First action

    Shortlist 30 creators.

    How to measure it

    Creator leads

    Now
    –
    Target
    500 a quarter
    By
    2 quarters

    Steps

    1. 1

      Shortlist

      30 creators.

      Sr. Director, Content Commerce, Robotics 2 weeks

    2. 2

      Sign 15

      Loan terms.

      Sr. Director, Content Commerce, Robotics 1 month

    3. 3

      Brief

      Lesson or project.

      Sr. Director, Content Commerce, Robotics 1 week

    4. 4

      Ship

      Units.

      Robotics Marcom Sales Specialist 2 weeks

    5. 5

      Track

      Links.

      Data-Driven Growth Specialist ongoing

    6. 6

      Review

      Keep the best.

      Sr. Director, Content Commerce, Robotics quarterly

    First result
    1 quarter
    Cost
    Loan units and fees
    Owner
    Sr. Director, Content Commerce, Robotics

    Smallest test

    Lend two units this month.

    Why it works

    Lend Master Mini or Nova units to 15 education and maker creators for a month, with a brief to build a lesson or project, and a tracked link.

    Creators who teach show the education value better than ads.

    Risks and how to handle them

    • FTC disclosure

      Require clear sponsorship labels.

    Evidence

    • HiringContent commerce: a Sr. Director, Content Commerce, Robotics to build "the livestreaming sales engine – hosts, scripts, studios, calendar" and a "creator/KOL/KOC program", owning "the link, landing, deep-link, and one-tap-to-cart infrastructure"; a Livestream Host & Short-Form Video Content Creator to "Host live shopping, product education, launch, demonstration" sessions; a Manager, Social Content Production; and a Robotics Marcom Sales Specialist converting "events, livestreams, website inquiries" into orders.Source
    • Your websiteEducation & Research page (checked October 22, 2026): "The world's first Three-in-One EAI Robotics Education Ecosystem, bringing embodied AI robots and courses to K-12, career & technical, and higher education"; a "three-tier curriculum in Blockly, Python, and ROS alongside an aligned competition system"; "A turnkey B2B program for schools and institutions — curriculum, hardware bundles, teacher training, and certification"; "Ecosystem 1.0 is fully ready". The page names no school, district or university using it, shows no deployment results, and says nothing about how a district can buy (cooperative contracts, bid support, bundle pricing).Source
    • Your websiteRobotics home: the lineup is FF Futurist ("Full-Size Professional EAI Humanoid Robot"), FF Master ("Athletic EAI Humanoid Companion"), FX Aegis ("quadruped robot designed for security and companionship") and smaller Master Mini, Nova and Navi models, with "From" prices between $299 and $139,990 and the note "Starting price; skill package additional."; calls to action are "Preorder / Inquire" and "Partnership inquiry".Source
  • 11

    The Head of User Operation owns "the first-30-day Robotics user experience". Robots with skill packages need guided set-up to be used well.

    High impactMedium effort First result in 1 quarter Head of User Operation

    First action

    List the three first skills per product.

    How to measure it

    Day-30 active owners

    Now
    –
    Target
    80%
    By
    2 quarters

    Steps

    1. 1

      Map steps

      Per product.

      Head of User Operation, Robotics 2 weeks

    2. 2

      Videos

      Set-up guides.

      Manager, Social Content Production 1 month

    3. 3

      Sequence

      Email and SMS.

      Head of User Operation, Robotics 2 weeks

    4. 4

      Calls

      Onboarding sessions.

      Pre-Sales Support Engineer ongoing

    5. 5

      Survey

      Day 30.

      Head of User Operation, Robotics ongoing

    6. 6

      Measure

      Active use.

      Head of User Operation, Robotics monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of User Operation, Robotics

    Smallest test

    Run the sequence for the next ten buyers.

    Why it works

    Send a welcome sequence (set-up video, first three skills, a live onboarding call, a day-14 check-in and a day-30 survey), and track active use.

    Owners who use the robot in the first month recommend it and buy skill packages.

    Risks and how to handle them

    • Low usage data

      Ask owners in the check-in call.

    Evidence

    • HiringCommunity and lifecycle: a Sr. Director, Community Sales, Robotics for "member program design", "referral, and ambassador models" and "community-only events, exclusive drops, beta programs"; a Head of User Operation, Robotics for "onboarding, engagement, retention, repurchase, and advocacy" and "the first-30-day Robotics user experience".Source
    • Your websiteRobotics home: the lineup is FF Futurist ("Full-Size Professional EAI Humanoid Robot"), FF Master ("Athletic EAI Humanoid Companion"), FX Aegis ("quadruped robot designed for security and companionship") and smaller Master Mini, Nova and Navi models, with "From" prices between $299 and $139,990 and the note "Starting price; skill package additional."; calls to action are "Preorder / Inquire" and "Partnership inquiry".Source
  • 12

    Community Sales is to build "referral, and ambassador models". Teachers talk to teachers at district meetings and conferences.

    Medium impactMedium effort First result in 1 quarter Sr. Director

    First action

    Ask the lighthouse school to be the first ambassador.

    How to measure it

    Referred school deals

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      Design reward

      Course credits.

      Sr. Director, Community Sales, Robotics 2 weeks

    2. 2

      Recruit

      First ambassadors.

      Key Account Manager, Education 1 month

    3. 3

      Toolkit

      Slides and demo video.

      Robotics Marcom Sales Specialist 2 weeks

    4. 4

      Events

      Teacher talks.

      Supervisor, Event Marketing quarterly

    5. 5

      List

      Ambassador schools.

      Data-Driven Growth Specialist 1 week

    6. 6

      Measure

      Referred deals.

      Sr. Director, Community Sales, Robotics monthly

    First result
    1 quarter
    Cost
    Course credits
    Owner
    Sr. Director, Community Sales, Robotics

    Smallest test

    Recruit one ambassador teacher.

    Why it works

    Give schools a credit toward courses or skill packages for each school they refer that buys, invite teachers to speak at FF events, and list ambassador schools on the Education page.

    Peer referral is the most trusted channel in education buying.

    Risks and how to handle them

    • Public schools cannot accept rewards

      Use curriculum credits, not cash.

    Builds on

    Evidence

    • HiringCommunity and lifecycle: a Sr. Director, Community Sales, Robotics for "member program design", "referral, and ambassador models" and "community-only events, exclusive drops, beta programs"; a Head of User Operation, Robotics for "onboarding, engagement, retention, repurchase, and advocacy" and "the first-30-day Robotics user experience".Source
    • HiringKey Account Manager, Education, EAI Robotics Regional Sales (El Segundo and New York): owns robotics revenue with "K-12 school districts, universities, community colleges, and adult & career education programs"; must "Replicate FF's education success-case playbook (deployment + teacher training + curriculum) and build at least one referenceable lighthouse account in the region", "Navigate public-education procurement: cooperative purchasing frameworks (e.g., PEPPM), RFP/bid processes, budget cycles, and board approvals", "Bundle robotics hardware with FF course/curriculum offerings" and "meet the 48-hour first-touch SLA on assigned leads".Source
    • Your websiteEducation & Research page (checked October 22, 2026): "The world's first Three-in-One EAI Robotics Education Ecosystem, bringing embodied AI robots and courses to K-12, career & technical, and higher education"; a "three-tier curriculum in Blockly, Python, and ROS alongside an aligned competition system"; "A turnkey B2B program for schools and institutions — curriculum, hardware bundles, teacher training, and certification"; "Ecosystem 1.0 is fully ready". The page names no school, district or university using it, shows no deployment results, and says nothing about how a district can buy (cooperative contracts, bid support, bundle pricing).Source
  • 13

    FF's curriculum has "an aligned competition system", and the Education KAMs need district relationships. Competitions bring teachers, parents and administrators together.

    High impactMedium effort First result in 2 quarters Supervisor

    First action

    Pick the first region and venue.

    How to measure it

    Participating schools

    Now
    –
    Target
    30 per competition
    By
    2 quarters

    Steps

    1. 1

      Rules

      From the curriculum.

      Key Account Manager, Education 2 weeks

    2. 2

      Venue

      Regional.

      Supervisor, Event Marketing 1 month

    3. 3

      Invite

      Schools and districts.

      Key Account Manager, Education 1 month

    4. 4

      Run

      Competition day.

      Supervisor, Event Marketing 1 day

    5. 5

      Follow up

      Trial offers.

      Key Account Manager, Education 2 weeks

    6. 6

      Measure

      Pipeline.

      Regional Sales Director monthly

    First result
    2 quarters
    Cost
    Event budget
    Owner
    Supervisor, Event Marketing

    Smallest test

    Run a small competition at one school.

    Why it works

    Run one regional competition per sales region on FF robots, invite district leaders as judges, and offer participating schools a classroom bundle trial.

    A competition is a reason for districts to engage before any budget is set, and every participating school becomes a lead.

    Risks and how to handle them

    • Few teams

      Partner with existing robotics clubs.

    Evidence

    • Your websiteEducation & Research page (checked October 22, 2026): "The world's first Three-in-One EAI Robotics Education Ecosystem, bringing embodied AI robots and courses to K-12, career & technical, and higher education"; a "three-tier curriculum in Blockly, Python, and ROS alongside an aligned competition system"; "A turnkey B2B program for schools and institutions — curriculum, hardware bundles, teacher training, and certification"; "Ecosystem 1.0 is fully ready". The page names no school, district or university using it, shows no deployment results, and says nothing about how a district can buy (cooperative contracts, bid support, bundle pricing).Source
    • HiringKey Account Manager, Education, EAI Robotics Regional Sales (El Segundo and New York): owns robotics revenue with "K-12 school districts, universities, community colleges, and adult & career education programs"; must "Replicate FF's education success-case playbook (deployment + teacher training + curriculum) and build at least one referenceable lighthouse account in the region", "Navigate public-education procurement: cooperative purchasing frameworks (e.g., PEPPM), RFP/bid processes, budget cycles, and board approvals", "Bundle robotics hardware with FF course/curriculum offerings" and "meet the 48-hour first-touch SLA on assigned leads".Source
    • HiringEvents: a Supervisor, Event Marketing (posted September 3, 2026) to lead "corporate events, tradeshows, marketing and sales events, experiential activities" that "generate qualified leads"; a Key Account Manager, Events & Hospitality to sell FF Master and Aegis for "reception, tour-guide, performance, and brand-activation scenarios – the fastest positive-ROI scenario family in the portfolio – through both sales and rental/recurring commercial models" to "event production companies, venues, casinos, hotels, museums, attractions".Source
  • 14

    FF is recruiting dealers and resellers in each region with demo-unit agreements, but the partner pages offer only a partnership email and no way for buyers to find a nearby partner.

    High impactMedium effort First result in 1 quarter PAR Development Manager

    First action

    List signed partners with demo units.

    How to measure it

    Partner-handled leads

    Now
    –
    Target
    100 a month
    By
    2 quarters

    Steps

    1. 1

      List partners

      With demo units.

      PAR Development Manager 1 week

    2. 2

      Build locator

      Map page.

      Data-Driven Growth Specialist 2 weeks

    3. 3

      Route leads

      By area.

      Sales Operation Manager 1 week

    4. 4

      Enable

      Partner playbook.

      Manager, PAR Ecosystem Enablement 1 month

    5. 5

      Add partners

      Monthly.

      PAR Development Manager monthly

    6. 6

      Measure

      Partner sales.

      PAR Development Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    PAR Development Manager

    Smallest test

    Publish partners in two states.

    Why it works

    Add a partner locator listing authorized partners by state with demo availability, and send leads from that area to them.

    Buyers of a $20k-$140k robot want to see it first; a locator turns partner demo units into a sales channel.

    Risks and how to handle them

    • Thin coverage

      Show FF showrooms where there is no partner.

    Evidence

    • HiringChannel and developers: a PAR Development Manager to "package the region's proven B2B success cases into a replicable channel playbook, then recruit, sign, activate, and manage local dealers and resellers"; a Manager, PAR Ecosystem Enablement; a Developer Acquisition Manager to bring "enterprises, research institutions, robotics companies, system integrators" onto the FF EAI Brain Robotics Open Platform; and a Developer Platform Marketing Operations role.Source
    • Your websitePartner and developer pages: an EAI Authorized Partner Program page and an FF PAR page ("FF's Co-Creation User Ecosystem Partner program", contact by email at a partnership address, "Become an FF PAR"), but no list of authorized partners or places to see a robot; the developer platform page offers "robot SDKs, skill packages, data workflows" and an "Apply / Inquire" form; a Developer Co-Creation Festival page exists.Source
    • HiringRegional Sales Director (three posts, October 7, 2026, El Segundo and New York): "FF provides a standard regional team model... four vertical Key Account Managers (Education, Events & Hospitality, Industrial, Public Safety & Security), a PAR Development Manager, and a Pre-Sales Application Engineer"; the director will "arbitrate CRM lead routing between direct KAMs and PAR partners". A Head of New York and Northeast Region, EAI robotics was posted the same day.Source
  • 15

    The Developer Acquisition Manager brings research institutions onto the open platform, and FF calls its university solution "the first... to connect full-size humanoids, small humanoids, quadrupeds" on one platform.

    Medium impactMedium effort First result in 1 quarter Developer Acquisition Manager

    First action

    List ten target labs.

    How to measure it

    Research labs signed

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      List labs

      Embodied AI groups.

      Developer Acquisition Manager 2 weeks

    2. 2

      Bundle

      Research pricing.

      Developer Acquisition Manager 2 weeks

    3. 3

      Outreach

      Lab leads.

      Developer Acquisition Manager 1 quarter

    4. 4

      Support

      Engineer contact.

      Pre-Sales Support Engineer ongoing

    5. 5

      Showcase

      Project page.

      Developer Platform Marketing Operations 1 month

    6. 6

      Measure

      Labs and projects.

      Developer Acquisition Manager quarterly

    First result
    1 quarter
    Cost
    Discounts
    Owner
    Developer Acquisition Manager

    Smallest test

    Sign one lab.

    Why it works

    Offer a research lab bundle with SDK access, a named engineer contact and a public showcase of lab projects; ask labs to publish with the platform.

    Research labs produce papers, demos and students who choose platforms later.

    Risks and how to handle them

    • Labs need support

      Limit to ten labs in the first wave.

    Evidence

    • HiringChannel and developers: a PAR Development Manager to "package the region's proven B2B success cases into a replicable channel playbook, then recruit, sign, activate, and manage local dealers and resellers"; a Manager, PAR Ecosystem Enablement; a Developer Acquisition Manager to bring "enterprises, research institutions, robotics companies, system integrators" onto the FF EAI Brain Robotics Open Platform; and a Developer Platform Marketing Operations role.Source
    • Your websiteEducation & Research page (checked October 22, 2026): "The world's first Three-in-One EAI Robotics Education Ecosystem, bringing embodied AI robots and courses to K-12, career & technical, and higher education"; a "three-tier curriculum in Blockly, Python, and ROS alongside an aligned competition system"; "A turnkey B2B program for schools and institutions — curriculum, hardware bundles, teacher training, and certification"; "Ecosystem 1.0 is fully ready". The page names no school, district or university using it, shows no deployment results, and says nothing about how a district can buy (cooperative contracts, bid support, bundle pricing).Source
    • Your websitePartner and developer pages: an EAI Authorized Partner Program page and an FF PAR page ("FF's Co-Creation User Ecosystem Partner program", contact by email at a partnership address, "Become an FF PAR"), but no list of authorized partners or places to see a robot; the developer platform page offers "robot SDKs, skill packages, data workflows" and an "Apply / Inquire" form; a Developer Co-Creation Festival page exists.Source
  • 16

    The growth specialist owns "landing-page CRO across the ROI calculator, deposit cart, and lead-capture flows", and the sales team sells on ROI and contribution margin.

    High impactMedium effort First result in 1 quarter Data Driven Growth Specialist

    First action

    Agree the assumptions for the patrol calculator.

    How to measure it

    Calculator completions to inquiry

    Now
    –
    Target
    25%
    By
    2 quarters

    Steps

    1. 1

      Assumptions

      Per use case.

      Regional Sales Director 2 weeks

    2. 2

      Build

      Three calculators.

      Data-Driven Growth Specialist 1 month

    3. 3

      Place

      On product pages.

      Data-Driven Growth Specialist 1 week

    4. 4

      Test

      Copy and layout.

      Data-Driven Growth Specialist 1 month

    5. 5

      Sales use

      In proposals.

      Robotics Marcom Sales Specialist ongoing

    6. 6

      Measure

      Inquiries.

      Data-Driven Growth Specialist monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Data Driven Growth Specialist

    Smallest test

    Publish the patrol calculator.

    Why it works

    Build simple calculators: patrol hours covered vs staffing cost; reception hours vs staff; classroom cost per student per year. Each ends with a quote request.

    Buyers need a number for their budget approval; the calculator gives one and captures the lead.

    Risks and how to handle them

    • Overstated savings

      Show the assumptions and ranges.

    Evidence

    • HiringData-Driven Growth Specialist (Content Commerce Center): "Own Faraday Future's answer share inside Claude, ChatGPT, Gemini, Perplexity"; "Deploy and maintain llms.txt, 100+ FAQ structured data, JSON-LD schema graphs"; "own landing-page CRO across the ROI calculator, deposit cart, and lead-capture flows"; "Grow qualified leads from low baseline to 1,000+ per month"; "Performance is measured in CPL and CAC, not impressions."Source
    • HiringEvents: a Supervisor, Event Marketing (posted September 3, 2026) to lead "corporate events, tradeshows, marketing and sales events, experiential activities" that "generate qualified leads"; a Key Account Manager, Events & Hospitality to sell FF Master and Aegis for "reception, tour-guide, performance, and brand-activation scenarios – the fastest positive-ROI scenario family in the portfolio – through both sales and rental/recurring commercial models" to "event production companies, venues, casinos, hotels, museums, attractions".Source
    • HiringKey Account Manager, Public Safety & Security: sells "the FX Aegis Max D platform for patrol support, surveillance, facility security" to "police and fire departments, municipalities, campuses, and commercial security operators"; must "Navigate SLED (state, local, education) procurement: pilots, sole-source justifications, RFPs, grant funding" and "Run structured pilot programs".Source
    • HiringKey Account Manager, Education, EAI Robotics Regional Sales (El Segundo and New York): owns robotics revenue with "K-12 school districts, universities, community colleges, and adult & career education programs"; must "Replicate FF's education success-case playbook (deployment + teacher training + curriculum) and build at least one referenceable lighthouse account in the region", "Navigate public-education procurement: cooperative purchasing frameworks (e.g., PEPPM), RFP/bid processes, budget cycles, and board approvals", "Bundle robotics hardware with FF course/curriculum offerings" and "meet the 48-hour first-touch SLA on assigned leads".Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Schools buy within annual budgets, and FF already sells rental and recurring models in events. A yearly subscription fits school budget lines better than a purchase.

    High impactHigh effort First result in 3 quarters Regional Sales Director

    First action

    Model the price per classroom.

    How to measure it

    Subscribed classrooms

    Now
    –
    Target
    200
    By
    4 quarters

    Steps

    1. 1

      Model

      Pricing and terms.

      Regional Sales Director 1 month

    2. 2

      Legal

      Contracts.

      Senior Legal Counsel 1 month

    3. 3

      Pilot

      Three schools.

      Key Account Manager, Education 1 quarter

    4. 4

      Launch

      Education page.

      Data-Driven Growth Specialist 1 month

    5. 5

      Renewals

      Process.

      Head of User Operation, Robotics ongoing

    6. 6

      Measure

      Renewal rate.

      Regional Sales Director quarterly

    First result
    3 quarters
    Cost
    Fleet capital
    Owner
    Regional Sales Director

    Smallest test

    Offer the subscription to one district.

    Why it works

    Offer a classroom subscription (robots, curriculum, teacher training, replacement) priced per classroom per year, with a three-year option.

    Lower upfront cost speeds approvals and creates recurring revenue and renewals.

    Risks and how to handle them

    • Returned units

      Refurbish for rental use.

    Evidence

    • HiringKey Account Manager, Education, EAI Robotics Regional Sales (El Segundo and New York): owns robotics revenue with "K-12 school districts, universities, community colleges, and adult & career education programs"; must "Replicate FF's education success-case playbook (deployment + teacher training + curriculum) and build at least one referenceable lighthouse account in the region", "Navigate public-education procurement: cooperative purchasing frameworks (e.g., PEPPM), RFP/bid processes, budget cycles, and board approvals", "Bundle robotics hardware with FF course/curriculum offerings" and "meet the 48-hour first-touch SLA on assigned leads".Source
    • HiringEvents: a Supervisor, Event Marketing (posted September 3, 2026) to lead "corporate events, tradeshows, marketing and sales events, experiential activities" that "generate qualified leads"; a Key Account Manager, Events & Hospitality to sell FF Master and Aegis for "reception, tour-guide, performance, and brand-activation scenarios – the fastest positive-ROI scenario family in the portfolio – through both sales and rental/recurring commercial models" to "event production companies, venues, casinos, hotels, museums, attractions".Source
    • Your websiteEducation & Research page (checked October 22, 2026): "The world's first Three-in-One EAI Robotics Education Ecosystem, bringing embodied AI robots and courses to K-12, career & technical, and higher education"; a "three-tier curriculum in Blockly, Python, and ROS alongside an aligned competition system"; "A turnkey B2B program for schools and institutions — curriculum, hardware bundles, teacher training, and certification"; "Ecosystem 1.0 is fully ready". The page names no school, district or university using it, shows no deployment results, and says nothing about how a district can buy (cooperative contracts, bid support, bundle pricing).Source
  • 18

    FF's education strategy names "family education the first B2C entry point for EAI robots", and the lineup starts at $299. The user acquisition head owns paid, creator and waitlist programs.

    High impactHigh effort First result in 3 quarters Head of User Acquisition

    First action

    Define what is in the kit.

    How to measure it

    Kits sold

    Now
    –
    Target
    5,000
    By
    4 quarters

    Steps

    1. 1

      Define kit

      Robot and course.

      Head of User Acquisition, Robotics 1 month

    2. 2

      Course path

      Home lessons.

      Key Account Manager, Education 1 quarter

    3. 3

      Shop page

      One-tap checkout.

      Sr. Director, Content Commerce, Robotics 1 month

    4. 4

      Creators

      Launch.

      Sr. Director, Content Commerce, Robotics 1 month

    5. 5

      Lifecycle

      Monthly challenge.

      Head of User Operation, Robotics ongoing

    6. 6

      Measure

      CAC and retention.

      Head of User Acquisition, Robotics monthly

    First result
    3 quarters
    Cost
    Inventory and marketing
    Owner
    Head of User Acquisition, Robotics

    Smallest test

    Pre-sell 100 kits through a waitlist.

    Why it works

    Package the entry-level robot with a home course path (Blockly to Python), a monthly challenge and a parent dashboard; sell it through creators and the content-commerce channel.

    A low-price kit brings families in and feeds the school channel when children ask for it in class.

    Risks and how to handle them

    • Support load

      Self-serve help and community.

    Evidence

    • Your websiteEducation & Research page (checked October 22, 2026): "The world's first Three-in-One EAI Robotics Education Ecosystem, bringing embodied AI robots and courses to K-12, career & technical, and higher education"; a "three-tier curriculum in Blockly, Python, and ROS alongside an aligned competition system"; "A turnkey B2B program for schools and institutions — curriculum, hardware bundles, teacher training, and certification"; "Ecosystem 1.0 is fully ready". The page names no school, district or university using it, shows no deployment results, and says nothing about how a district can buy (cooperative contracts, bid support, bundle pricing).Source
    • Your websiteRobotics home: the lineup is FF Futurist ("Full-Size Professional EAI Humanoid Robot"), FF Master ("Athletic EAI Humanoid Companion"), FX Aegis ("quadruped robot designed for security and companionship") and smaller Master Mini, Nova and Navi models, with "From" prices between $299 and $139,990 and the note "Starting price; skill package additional."; calls to action are "Preorder / Inquire" and "Partnership inquiry".Source
    • HiringHead of User Acquisition, Robotics: delivers "qualified user volume, traffic, and leads at target CAC into every downstream sales channel – FF Par, Direct, Ecommerce, Content Commerce, MarCom, and Community", across "performance media, SEO, app store and platform optimization, affiliate and creator partnerships, lifecycle email/SMS, and waitlist programs", and defines "hand-off SLAs and lead quality definitions" for each sales channel.Source
    • HiringContent commerce: a Sr. Director, Content Commerce, Robotics to build "the livestreaming sales engine – hosts, scripts, studios, calendar" and a "creator/KOL/KOC program", owning "the link, landing, deep-link, and one-tap-to-cart infrastructure"; a Livestream Host & Short-Form Video Content Creator to "Host live shopping, product education, launch, demonstration" sessions; a Manager, Social Content Production; and a Robotics Marcom Sales Specialist converting "events, livestreams, website inquiries" into orders.Source
  • 19

    Every regional role is asked to package "proven B2B success cases" into playbooks, yet the site has no customer stories and none of the press-room pages covers robots.

    High impactMedium effort First result in 3 quarters Robotics Marcom Sales Special…

    First action

    List all live deployments.

    How to measure it

    Deployment stories

    Now
    –
    Target
    20
    By
    4 quarters

    Steps

    1. 1

      List

      Deployments.

      Robotics Marcom Sales Specialist 2 weeks

    2. 2

      Consent

      From customers.

      Robotics Marcom Sales Specialist 1 month

    3. 3

      Film

      Video.

      Manager, Social Content Production ongoing

    4. 4

      Write

      Stories.

      Robotics Marcom Sales Specialist ongoing

    5. 5

      Publish

      Library page.

      Data-Driven Growth Specialist 1 month

    6. 6

      Use

      Sales and partners.

      PAR Development Manager ongoing

    First result
    3 quarters
    Cost
    Production costs
    Owner
    Robotics Marcom Sales Specialist

    Smallest test

    Publish two stories.

    Why it works

    Publish a story for each live deployment (school, venue, facility, patrol) with photos, video and results, and tag them by vertical and state for KAMs and partners.

    Proof is the main gap between interest and purchase for new robot categories.

    Risks and how to handle them

    • Few deployments yet

      Start with pilots and say so.

    Builds on

    Evidence

    • HiringChannel and developers: a PAR Development Manager to "package the region's proven B2B success cases into a replicable channel playbook, then recruit, sign, activate, and manage local dealers and resellers"; a Manager, PAR Ecosystem Enablement; a Developer Acquisition Manager to bring "enterprises, research institutions, robotics companies, system integrators" onto the FF EAI Brain Robotics Open Platform; and a Developer Platform Marketing Operations role.Source
    • Your websiteSitemap (514 URLs): 23 robotics pages, an Education page and a Security & Inspection page, but no page for events and hospitality, the vertical the sales team calls the "fastest positive-ROI scenario family"; the Live & Events page is titled "Faraday Future Live & Past Events | FF 91 2.0" and carries the vehicle navigation; none of the 231 press-room URLs mentions robots or education.Source
    • HiringRegional Sales Director (three posts, October 7, 2026, El Segundo and New York): "FF provides a standard regional team model... four vertical Key Account Managers (Education, Events & Hospitality, Industrial, Public Safety & Security), a PAR Development Manager, and a Pre-Sales Application Engineer"; the director will "arbitrate CRM lead routing between direct KAMs and PAR partners". A Head of New York and Northeast Region, EAI robotics was posted the same day.Source
    • Competitor researchRivals' own homepages: Unitree, "Robot Dog_Quadruped_Humanoid Robotics Company"; UBTECH, "Humanoid Robot | AI Education Robot | Commercial Robot Solutions"; Knightscope, "The Nation's First Autonomous Security Force... Deployed across 42 U.S. states"; Boston Dynamics Spot, "changing how organizations monitor and operate their sites".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    Events & Hospitality sells to "hotels, museums, attractions". A robot greeting guests every day is also a showroom seen by thousands.

    Medium impactLow effort First result in 1 quarter Key Account Manager

    First action

    Approach three venues.

    How to measure it

    Venue-sourced leads

    Now
    –
    Target
    50 a month
    By
    2 quarters

    Steps

    1. 1

      Pick venues

      High traffic.

      Key Account Manager, Events & Hospitality 2 weeks

    2. 2

      Terms

      Revenue share.

      Regional Sales Director 2 weeks

    3. 3

      Install

      Robots and signs.

      Pre-Sales Support Engineer 1 month

    4. 4

      Track

      QR scans.

      Data-Driven Growth Specialist ongoing

    5. 5

      Content

      Guest videos.

      Manager, Social Content Production monthly

    6. 6

      Review

      Leads.

      Key Account Manager, Events & Hospitality quarterly

    First result
    1 quarter
    Cost
    Units on loan
    Owner
    Key Account Manager, Events & Hospitality

    Smallest test

    Place one robot for a month.

    Why it works

    Place robots at three high-traffic venues on a revenue-share basis with a small sign and QR code for "bring a robot to your venue".

    Daily public exposure builds awareness and leads at low cost.

    Risks and how to handle them

    • Guest safety

      Operator nearby and clear zones.

    Evidence

    • HiringEvents: a Supervisor, Event Marketing (posted September 3, 2026) to lead "corporate events, tradeshows, marketing and sales events, experiential activities" that "generate qualified leads"; a Key Account Manager, Events & Hospitality to sell FF Master and Aegis for "reception, tour-guide, performance, and brand-activation scenarios – the fastest positive-ROI scenario family in the portfolio – through both sales and rental/recurring commercial models" to "event production companies, venues, casinos, hotels, museums, attractions".Source
    • Your websiteRobotics home: the lineup is FF Futurist ("Full-Size Professional EAI Humanoid Robot"), FF Master ("Athletic EAI Humanoid Companion"), FX Aegis ("quadruped robot designed for security and companionship") and smaller Master Mini, Nova and Navi models, with "From" prices between $299 and $139,990 and the note "Starting price; skill package additional."; calls to action are "Preorder / Inquire" and "Partnership inquiry".Source
  • 21

    None of the 231 press-room URLs in the sitemap mentions robots, and the press-room page mixes all company news. Robot buyers and journalists need a clean source.

    Medium impactLow effort First result in 1 month Manager

    First action

    Collect this year's robot announcements.

    How to measure it

    Robot media mentions

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Collect

      Robot news.

      Manager, Social Content Production 1 week

    2. 2

      Media kit

      Photos and specs.

      Manager, Social Content Production 2 weeks

    3. 3

      Build

      Newsroom section.

      Data-Driven Growth Specialist 1 week

    4. 4

      Link

      From robot pages.

      Data-Driven Growth Specialist 1 day

    5. 5

      Update

      Each announcement.

      Manager, Social Content Production ongoing

    6. 6

      Measure

      Mentions.

      Manager, Social Content Production monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Manager, Social Content Production

    Smallest test

    Publish the media kit.

    Why it works

    Create a robotics newsroom with product launches, deployments, events and a media kit (photos, specs, video), and link it from every robot page.

    Journalists and AI assistants cite organised, current sources.

    Risks and how to handle them

    • Duplicate news

      One canonical post per item.

    Evidence

    • Your websiteSitemap (514 URLs): 23 robotics pages, an Education page and a Security & Inspection page, but no page for events and hospitality, the vertical the sales team calls the "fastest positive-ROI scenario family"; the Live & Events page is titled "Faraday Future Live & Past Events | FF 91 2.0" and carries the vehicle navigation; none of the 231 press-room URLs mentions robots or education.Source
    • Your websiteRobotics home: the lineup is FF Futurist ("Full-Size Professional EAI Humanoid Robot"), FF Master ("Athletic EAI Humanoid Companion"), FX Aegis ("quadruped robot designed for security and companionship") and smaller Master Mini, Nova and Navi models, with "From" prices between $299 and $139,990 and the note "Starting price; skill package additional."; calls to action are "Preorder / Inquire" and "Partnership inquiry".Source
  • 22

    The developer platform page's meta description is education copy joined to research copy with "..", while the page itself sells "robot SDKs, skill packages, data workflows".

    Medium impactLow effort First result in 2 weeks Data Driven Growth Specialist

    First action

    Rewrite the description.

    How to measure it

    Developer platform applications

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Rewrite

      Title and description.

      Data-Driven Growth Specialist 1 hour

    2. 2

      Examples

      Three projects.

      Developer Acquisition Manager 1 week

    3. 3

      Publish

      Section.

      Data-Driven Growth Specialist 2 days

    4. 4

      Promote

      Developer channels.

      Developer Platform Marketing Operations 2 weeks

    5. 5

      Track

      Applications.

      Data-Driven Growth Specialist weekly

    6. 6

      Review

      Monthly.

      Developer Acquisition Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Data Driven Growth Specialist

    Smallest test

    Change the description today.

    Why it works

    Rewrite the title and description for developers (SDK, skills, open platform, how to apply), and add a short "what you can build" section with examples.

    A clear search snippet brings the developers the Developer Acquisition Manager is trying to reach.

    Risks and how to handle them

    • Little change

      Pair with outreach.

    Evidence

    • Your websiteSearch and AI readiness (checked October 22, 2026): www.ff.com/llms.txt returns 404; none of the robotics home, FF Futurist, FF Master, FX Aegis, Education or Security & Inspection pages has FAQ structured data; several page sections, including the robotics home's product slideshow and most of the Security & Inspection page body, are missing from the HTML the server sends, so readers that do not run JavaScript see little beyond the page title and description. The developer platform page's meta description is education copy joined to research copy with "..".Source
    • Your websitePartner and developer pages: an EAI Authorized Partner Program page and an FF PAR page ("FF's Co-Creation User Ecosystem Partner program", contact by email at a partnership address, "Become an FF PAR"), but no list of authorized partners or places to see a robot; the developer platform page offers "robot SDKs, skill packages, data workflows" and an "Apply / Inquire" form; a Developer Co-Creation Festival page exists.Source
    • HiringChannel and developers: a PAR Development Manager to "package the region's proven B2B success cases into a replicable channel playbook, then recruit, sign, activate, and manage local dealers and resellers"; a Manager, PAR Ecosystem Enablement; a Developer Acquisition Manager to bring "enterprises, research institutions, robotics companies, system integrators" onto the FF EAI Brain Robotics Open Platform; and a Developer Platform Marketing Operations role.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 22 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Faraday Future did not commission, review or endorse it, and Programmable is not affiliated with Faraday Future. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Faraday Future runs its business.

Something wrong, or do you represent Faraday Future? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Education proof and buying path, llms.txt and FAQs, server rendering, a robotics events page, page speed and inquiry routing; fix the developer page description.

  2. Days 31 to 6012 ideas

    Event rental packages, patrol pilots, weekly live demos, creators, owner onboarding, teacher referrals, student competitions, a partner locator, university labs and ROI calculators; start the robotics newsroom and venue placements.

  3. Days 61 to 903 ideas

    Commit to the big bets: classroom subscriptions, a family starter kit and a deployment story library.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value humanoid and quadruped robots from a US company. The most cited problem: proving value before a large purchase.

  • A full education program with curriculum and training
  • Procurement rules in schools and public agencies
  • In their words: “humanoid robot”

Market

Competitive landscape

4 competitors compared: Unitree, UBTECH, Knightscope and Boston Dynamics (Spot).

  • Gap to exploit: A complete US school robotics program with curriculum and training
  • Unitree: Less US education support
  • UBTECH: Overlaps directly in schools

Hiring signals

Faraday Future is building a robotics sales and marketing organisation region by region.

  • Key Account Manager, Education, EAI Robotics Regional Sales: Replicate the education playbook; navigate school procurement. Ideas 1, 12, 13.
  • Regional Sales Director: Four vertical KAMs and PAR per region. Ideas 6, 17.
  • Data-Driven Growth Specialist: llms.txt, FAQ schema, ROI calculator, 1,000+ leads a month. Ideas 2, 3, 5, 16.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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