Beacon growth playbook

Add a short "Tell us about your business" form behind every call to action: name, company, website, industry, country, rough revenue band, ownership, and timing (now, 1-2 years, just curious). Route each submission by vertical and region to the owning origination manager, reply within one business day with a personal note, and send "just curious" founders the founder letter and a story from their industry. Keep the email address as a fallback.

Founders who reach out on their own are the warmest deal flow there is. A form lets the new origination team respond in hours, in the right vertical and time zone, and shows which pages and stories bring sellers in.

[ ] Name and email
[ ] Company and website
[ ] Industry (dropdown)
[ ] Country
[ ] Revenue band (optional)
[ ] Who owns the business today (optional)
[ ] Timing: now / 1-2 years / just curious
[ ] "Anything you want us to know"
[ ] Confidentiality line above the button
[ ] Routed to the vertical owner, reply within one business day

• Founders dislike forms that feel like screening

  Keep revenue as a range, make it optional, and say a person reads every message.

• Confidentiality worries

  Say plainly that submissions are confidential and not shared.

• Your websiteEvery call to action on the site ("Let's talk", "Get in touch", "Email us"; seven on the homepage, five on For Founders) is a mailto: link to the general info address. There is no form anywhere on the site (checked October 22, 2026). The footer asks founders to "Tell us what you're building."Source
• HiringManager, Origination roles posted October 20, 2026 in the United Kingdom and Australia (another in Toronto, and a Deal Origination Associate there since June): "own and drive Beacon's acquisition pipeline efforts within a defined set of verticals"; "Build and nurture long-term relationships with software entrepreneurs, understanding their business challenges, growth opportunities and catalysts for a sale"; "help in forming best practice for how Beacon looks to identify, engage, and close relationships".Source
• HiringProduct Lead (posted October 8, 2026): Beacon works with "40+ portfolio companies and counting (at roughly one new acquisition per week)"; each PM owns 2 to 5 companies and should "compress what they learn into reusable playbooks that spread to every other portfolio company in the same vertical".Source
• Your websiteFor Founders: a letter from the founder and CEO ("We acquire businesses and hold them forever. Your company name remains"; "We use our own capital and move from letter of intent to close within 60 days"; "Even if you're not thinking about a transaction today, we would love to hear from you"), quotes from founders of VieFUND, Connixt and RegisterBlast, and an FAQ including "How do you decide what my business is worth?" and "Can I speak with founders who have sold to Beacon? Yes."Source

Generate a sitemap from the Next.js app (homepage, For Founders, Careers, News, Research and each story), add a robots.txt that points to it, submit both domains in Google Search Console and Bing, and make /about a real page or a redirect to the right section.

Search engines find and refresh the founder pages faster, and the move from the old domain is confirmed.

• Old URLs lost

  Map old paths to new ones with 301s.

• Your websitebeaconholdings.com has no sitemap.xml or robots.txt (both return the 404 page). The menu's "Our Companies" goes to a homepage section with three stories, not a list of the 40+ companies; "About" opens the FAQ section, and /about returns 404.Source
• HiringEvery Beacon job post: "We acquire, operate, and grow vertical market software companies"; "hold them permanently"; "$550M+ raised to date, including General Catalyst, Lightspeed, D1 Capital, CPMG"; posts link to beaconsoftware.com, which redirects to beaconholdings.com.Source

Publish a portfolio page: each company's name, logo, industry, year joined and one line on what changed after joining, filterable by industry and country. Link each to its own site and story where there is one, and add new acquisitions as they close.

Seeing peers in their own vertical is the strongest proof for a founder, and each listing helps search and AI assistants answer "who owns X".

• Some deals are confidential

  List only announced companies.

• Your websitebeaconholdings.com has no sitemap.xml or robots.txt (both return the 404 page). The menu's "Our Companies" goes to a homepage section with three stories, not a list of the 40+ companies; "About" opens the FAQ section, and /about returns 404.Source
• HiringProduct Lead (posted October 8, 2026): Beacon works with "40+ portfolio companies and counting (at roughly one new acquisition per week)"; each PM owns 2 to 5 companies and should "compress what they learn into reusable playbooks that spread to every other portfolio company in the same vertical".Source
• Your websiteHomepage: "Beacon acquires and grows trusted software businesses by building the AI products their customers need next"; "22,000+ Enterprise customers", "5M+ Number of users", "0 Sold companies". Stories: System Dynamics Corp (40 years with a Caribbean utility; "a six-figure AI project spanning Jamaica, Trinidad and Guyana" within 90 days), Let's Camp (1,034 campgrounds, +62% ARR, with "99Pledges' fundraising tech" brought in), Power Up Sports (+50% ARR; won Ontario Soccer and BC Soccer).Source

Decide the public name and primary domain, align the site title, letter signature, email signatures, LinkedIn, X and job post boilerplate, and add an "also known as" line to the About page so search and AI assistants connect them.

Consistent naming builds trust with cautious sellers and keeps press coverage pointing to one place.

• Brand equity in the old name

  Keep the redirect permanently.

• Your websiteCareers page: 44 open roles, "Build better software for the people running campgrounds, municipal governments and dance competitions", and a list of advisers (former leaders from Shopify, Netflix, OpenAI, Meta, Wealthsimple and others). Offices in the footer: Toronto, London, San Francisco. The company appears as "Beacon", "Beacon Software" (the founder letter, LinkedIn) and Beacon Acquisition Corp. (legal), on beaconholdings.com with email at beaconsoftware.com.Source
• HiringEvery Beacon job post: "We acquire, operate, and grow vertical market software companies"; "hold them permanently"; "$550M+ raised to date, including General Catalyst, Lightspeed, D1 Capital, CPMG"; posts link to beaconsoftware.com, which redirects to beaconholdings.com.Source
• Your websiteNews page (7 items): The Logic, October 19, 2026, "Beacon is building an AI empire by fixing Main Street's software"; a Lightspeed podcast; TBPN; "Beacon Acquires Haize Labs"; The Wall Street Journal, June 9, 2026, "Startup Beacon Software Raises $225 Million"; Reuters, November 2025, "$250 million to fund 'anti-private equity' AI roll-ups". Research (5 items) includes a mine rescue film and "Towards Company World Models".Source

Build a short self-check: founders answer ten questions on revenue type, retention, customer concentration and growth, and get a plain-language readout of what Beacon would look at and how they compare with typical vertical software businesses, with no price. Offer a call or a yearly check-in.

It turns curiosity into a relationship years before a sale, which is exactly the job origination is hired to do.

• Founders read it as a valuation

  Show factors and comparisons, never a number.

• Your websiteFor Founders: a letter from the founder and CEO ("We acquire businesses and hold them forever. Your company name remains"; "We use our own capital and move from letter of intent to close within 60 days"; "Even if you're not thinking about a transaction today, we would love to hear from you"), quotes from founders of VieFUND, Connixt and RegisterBlast, and an FAQ including "How do you decide what my business is worth?" and "Can I speak with founders who have sold to Beacon? Yes."Source
• HiringManager, Origination roles posted October 20, 2026 in the United Kingdom and Australia (another in Toronto, and a Deal Origination Associate there since June): "own and drive Beacon's acquisition pipeline efforts within a defined set of verticals"; "Build and nurture long-term relationships with software entrepreneurs, understanding their business challenges, growth opportunities and catalysts for a sale"; "help in forming best practice for how Beacon looks to identify, engage, and close relationships".Source
• Your websiteEvery call to action on the site ("Let's talk", "Get in touch", "Email us"; seven on the homepage, five on For Founders) is a mailto: link to the general info address. There is no form anywhere on the site (checked October 22, 2026). The footer asks founders to "Tell us what you're building."Source

Add a visible "Talk to a founder who sold to us" request next to the founder stories, matched by industry or size, and set up a small group of willing founders with a simple thank-you.

Peer references reduce the biggest fear in a sale (what happens after), earlier in the process.

• Reference fatigue

  Cap calls per founder.

• Your websiteFor Founders: a letter from the founder and CEO ("We acquire businesses and hold them forever. Your company name remains"; "We use our own capital and move from letter of intent to close within 60 days"; "Even if you're not thinking about a transaction today, we would love to hear from you"), quotes from founders of VieFUND, Connixt and RegisterBlast, and an FAQ including "How do you decide what my business is worth?" and "Can I speak with founders who have sold to Beacon? Yes."Source
• Your websiteHomepage: "Beacon acquires and grows trusted software businesses by building the AI products their customers need next"; "22,000+ Enterprise customers", "5M+ Number of users", "0 Sold companies". Stories: System Dynamics Corp (40 years with a Caribbean utility; "a six-figure AI project spanning Jamaica, Trinidad and Guyana" within 90 days), Let's Camp (1,034 campgrounds, +62% ARR, with "99Pledges' fundraising tech" brought in), Power Up Sports (+50% ARR; won Ontario Soccer and BC Soccer).Source

Publish a page per region: who covers it, how deals work locally (structure, timing, tax advice from their own advisers), and the first local stories as they close. Use it in outreach and at local events.

A local page makes outbound from a new team credible and gives inbound founders a place to start.

• No local stories yet

  Lead with how Beacon works and add stories later.

• HiringManager, Origination roles posted October 20, 2026 in the United Kingdom and Australia (another in Toronto, and a Deal Origination Associate there since June): "own and drive Beacon's acquisition pipeline efforts within a defined set of verticals"; "Build and nurture long-term relationships with software entrepreneurs, understanding their business challenges, growth opportunities and catalysts for a sale"; "help in forming best practice for how Beacon looks to identify, engage, and close relationships".Source
• Your websiteCareers page: 44 open roles, "Build better software for the people running campgrounds, municipal governments and dance competitions", and a list of advisers (former leaders from Shopify, Netflix, OpenAI, Meta, Wealthsimple and others). Offices in the footer: Toronto, London, San Francisco. The company appears as "Beacon", "Beacon Software" (the founder letter, LinkedIn) and Beacon Acquisition Corp. (legal), on beaconholdings.com with email at beaconsoftware.com.Source
• Your websiteHomepage: "Beacon acquires and grows trusted software businesses by building the AI products their customers need next"; "22,000+ Enterprise customers", "5M+ Number of users", "0 Sold companies". Stories: System Dynamics Corp (40 years with a Caribbean utility; "a six-figure AI project spanning Jamaica, Trinidad and Guyana" within 90 days), Let's Camp (1,034 campgrounds, +62% ARR, with "99Pledges' fundraising tech" brought in), Power Up Sports (+50% ARR; won Ontario Soccer and BC Soccer).Source

Publish a page per vertical: the companies Beacon owns there, what it has built for them, the problems it is solving with AI in that industry, and the vertical owner to talk to. Start with the five verticals with the most companies.

A founder in a niche wants to know Beacon understands that niche; each page is also a magnet for searches in that industry.

• Thin pages

  Publish only verticals with real stories.

• HiringManager, Origination roles posted October 20, 2026 in the United Kingdom and Australia (another in Toronto, and a Deal Origination Associate there since June): "own and drive Beacon's acquisition pipeline efforts within a defined set of verticals"; "Build and nurture long-term relationships with software entrepreneurs, understanding their business challenges, growth opportunities and catalysts for a sale"; "help in forming best practice for how Beacon looks to identify, engage, and close relationships".Source
• HiringProduct Lead (posted October 8, 2026): Beacon works with "40+ portfolio companies and counting (at roughly one new acquisition per week)"; each PM owns 2 to 5 companies and should "compress what they learn into reusable playbooks that spread to every other portfolio company in the same vertical".Source
• HiringGrowth Lead (Toronto, San Francisco and New York, posted August 31, 2026): "Beacon Software buys businesses. You get to grow them." Recent projects: Meta and Google ads, "a full outbound process", "an interactive TAM map to figure out which states and provinces to prioritize", landing pages, a churn-risk system, cross-selling "into other portfolio companies", a conference and "a programmatic SEO strategy". The role will "Build systems (e.g., playbooks, Claude skills, mini-products)" and "Track and improve conversion at every major step of the marketing funnel". "Run an agency? We're open to acquiring your team!"Source
• Your websiteCareers page: 44 open roles, "Build better software for the people running campgrounds, municipal governments and dance competitions", and a list of advisers (former leaders from Shopify, Netflix, OpenAI, Meta, Wealthsimple and others). Offices in the footer: Toronto, London, San Francisco. The company appears as "Beacon", "Beacon Software" (the founder letter, LinkedIn) and Beacon Acquisition Corp. (legal), on beaconholdings.com with email at beaconsoftware.com.Source

Offer a quarterly founder letter: what Beacon built in its companies, one founder story, one AI lesson for vertical software, and an open invitation to talk. Collect sign-ups on the form and the For Founders page.

Sales of founder-run businesses happen on the founder's timeline; staying in touch keeps Beacon first in line.

• Low open rates

  Keep it short and from a person.

• Your websiteFor Founders: a letter from the founder and CEO ("We acquire businesses and hold them forever. Your company name remains"; "We use our own capital and move from letter of intent to close within 60 days"; "Even if you're not thinking about a transaction today, we would love to hear from you"), quotes from founders of VieFUND, Connixt and RegisterBlast, and an FAQ including "How do you decide what my business is worth?" and "Can I speak with founders who have sold to Beacon? Yes."Source
• Your websiteNews page (7 items): The Logic, October 19, 2026, "Beacon is building an AI empire by fixing Main Street's software"; a Lightspeed podcast; TBPN; "Beacon Acquires Haize Labs"; The Wall Street Journal, June 9, 2026, "Startup Beacon Software Raises $225 Million"; Reuters, November 2025, "$250 million to fund 'anti-private equity' AI roll-ups". Research (5 items) includes a mine rescue film and "Towards Company World Models".Source
• Your websiteEvery call to action on the site ("Let's talk", "Get in touch", "Email us"; seven on the homepage, five on For Founders) is a mailto: link to the general info address. There is no form anywhere on the site (checked October 22, 2026). The footer asks founders to "Tell us what you're building."Source

Make a story template (before, what Beacon did, result, founder quote) and publish one story every two weeks, tagged by vertical and by the kind of help (product, AI, sales, finance). Use them in outreach by vertical.

Specific outcomes in similar businesses are what convince a founder to talk.

• Companies prefer privacy

  Use ranges or anonymise.

• Your websiteHomepage: "Beacon acquires and grows trusted software businesses by building the AI products their customers need next"; "22,000+ Enterprise customers", "5M+ Number of users", "0 Sold companies". Stories: System Dynamics Corp (40 years with a Caribbean utility; "a six-figure AI project spanning Jamaica, Trinidad and Guyana" within 90 days), Let's Camp (1,034 campgrounds, +62% ARR, with "99Pledges' fundraising tech" brought in), Power Up Sports (+50% ARR; won Ontario Soccer and BC Soccer).Source
• HiringGrowth Lead (Toronto, San Francisco and New York, posted August 31, 2026): "Beacon Software buys businesses. You get to grow them." Recent projects: Meta and Google ads, "a full outbound process", "an interactive TAM map to figure out which states and provinces to prioritize", landing pages, a churn-risk system, cross-selling "into other portfolio companies", a conference and "a programmatic SEO strategy". The role will "Build systems (e.g., playbooks, Claude skills, mini-products)" and "Track and improve conversion at every major step of the marketing funnel". "Run an agency? We're open to acquiring your team!"Source
• HiringProduct Lead (posted October 8, 2026): Beacon works with "40+ portfolio companies and counting (at roughly one new acquisition per week)"; each PM owns 2 to 5 companies and should "compress what they learn into reusable playbooks that spread to every other portfolio company in the same vertical".Source

Build a tracker for every state athletic association: current vendor, contract dates, decision makers, conference calendar and school count. Rank states by size and timing, and plan conference demos and RFP prep a year ahead.

In relationship-led markets, knowing the calendar is half the win; one association can open hundreds of schools.

• Long cycles

  Track relationship steps, not only closes.

• HiringFirst commercial hires at portfolio companies: Home Campus (posted September 2, 2026) serves "around 1,600 schools", "about 6%" of 27,000 US high schools, "in two states", and wants a Director to "own how we enter new states" and "Own our view of when association software contracts come up for bid"; EDGE (precast concrete detailing on Revit, posted October 6) and Humanitarian Software (HELM, "over $5 billion in aid" a year, posted October 1) each hire a full-cycle seller who builds their own pipeline; "the playbook does not exist yet".Source
• HiringGrowth Lead (Toronto, San Francisco and New York, posted August 31, 2026): "Beacon Software buys businesses. You get to grow them." Recent projects: Meta and Google ads, "a full outbound process", "an interactive TAM map to figure out which states and provinces to prioritize", landing pages, a churn-risk system, cross-selling "into other portfolio companies", a conference and "a programmatic SEO strategy". The role will "Build systems (e.g., playbooks, Claude skills, mini-products)" and "Track and improve conversion at every major step of the marketing funnel". "Run an agency? We're open to acquiring your team!"Source

Build a map of which products could serve which other companies' customers (payments, fundraising, scheduling, AI tools), score pairings by shared customer type, and run one cross-sell pilot per quarter per vertical.

Selling a proven product to customers who already trust a sister company is the cheapest revenue in the portfolio.

• Customer confusion

  Sell under the trusted brand.

• Your websiteHomepage: "Beacon acquires and grows trusted software businesses by building the AI products their customers need next"; "22,000+ Enterprise customers", "5M+ Number of users", "0 Sold companies". Stories: System Dynamics Corp (40 years with a Caribbean utility; "a six-figure AI project spanning Jamaica, Trinidad and Guyana" within 90 days), Let's Camp (1,034 campgrounds, +62% ARR, with "99Pledges' fundraising tech" brought in), Power Up Sports (+50% ARR; won Ontario Soccer and BC Soccer).Source
• HiringGrowth Lead (Toronto, San Francisco and New York, posted August 31, 2026): "Beacon Software buys businesses. You get to grow them." Recent projects: Meta and Google ads, "a full outbound process", "an interactive TAM map to figure out which states and provinces to prioritize", landing pages, a churn-risk system, cross-selling "into other portfolio companies", a conference and "a programmatic SEO strategy". The role will "Build systems (e.g., playbooks, Claude skills, mini-products)" and "Track and improve conversion at every major step of the marketing funnel". "Run an agency? We're open to acquiring your team!"Source
• HiringProduct Lead (posted October 8, 2026): Beacon works with "40+ portfolio companies and counting (at roughly one new acquisition per week)"; each PM owns 2 to 5 companies and should "compress what they learn into reusable playbooks that spread to every other portfolio company in the same vertical".Source

Give each new seller a ready kit on day one: best-fit customer profile list built from public data, three tested sequences, a discovery script, a demo outline, CRM stages and a weekly dashboard. Reuse the same kit for every first seller in the portfolio.

New sellers reach pipeline in weeks instead of months, and the kit improves with each hire.

• One size does not fit all

  Share structure, tailor messages.

• HiringFirst commercial hires at portfolio companies: Home Campus (posted September 2, 2026) serves "around 1,600 schools", "about 6%" of 27,000 US high schools, "in two states", and wants a Director to "own how we enter new states" and "Own our view of when association software contracts come up for bid"; EDGE (precast concrete detailing on Revit, posted October 6) and Humanitarian Software (HELM, "over $5 billion in aid" a year, posted October 1) each hire a full-cycle seller who builds their own pipeline; "the playbook does not exist yet".Source
• HiringGrowth Lead (Toronto, San Francisco and New York, posted August 31, 2026): "Beacon Software buys businesses. You get to grow them." Recent projects: Meta and Google ads, "a full outbound process", "an interactive TAM map to figure out which states and provinces to prioritize", landing pages, a churn-risk system, cross-selling "into other portfolio companies", a conference and "a programmatic SEO strategy". The role will "Build systems (e.g., playbooks, Claude skills, mini-products)" and "Track and improve conversion at every major step of the marketing funnel". "Run an agency? We're open to acquiring your team!"Source

Publish a short page for advisers on how Beacon works (permanent ownership, own capital, 60 days from LOI to close), offer a simple referral path, and have each origination manager build relationships with advisers in their verticals and regions.

Advisers bring founders at the moment they start thinking about a sale.

• Brokers run auctions

  Be clear about how Beacon engages.

• Your websiteFor Founders: a letter from the founder and CEO ("We acquire businesses and hold them forever. Your company name remains"; "We use our own capital and move from letter of intent to close within 60 days"; "Even if you're not thinking about a transaction today, we would love to hear from you"), quotes from founders of VieFUND, Connixt and RegisterBlast, and an FAQ including "How do you decide what my business is worth?" and "Can I speak with founders who have sold to Beacon? Yes."Source
• Competitor researchRivals' own homepages: Constellation Software "acquires and builds market-leading software companies"; Valsoft "acquires and develops vertical market software businesses", "150+ companies. 20+ industries. 14+ countries"; Banyan Software helps "through operating expertise, applied AI, capital, and a permanent ownership model"; Tiny offers founders "quick, straightforward exits".See the research Source
• HiringManager, Origination roles posted October 20, 2026 in the United Kingdom and Australia (another in Toronto, and a Deal Origination Associate there since June): "own and drive Beacon's acquisition pipeline efforts within a defined set of verticals"; "Build and nurture long-term relationships with software entrepreneurs, understanding their business challenges, growth opportunities and catalysts for a sale"; "help in forming best practice for how Beacon looks to identify, engage, and close relationships".Source

Publish a short page for growth and development agency owners: what Beacon looks for, how team acquisitions work, and what the team would do across portfolio companies, with a contact form.

It opens a hiring channel that brings whole teams with proven working habits.

• Distracts M&A

  Keep it to small team deals.

• HiringGrowth Lead (Toronto, San Francisco and New York, posted August 31, 2026): "Beacon Software buys businesses. You get to grow them." Recent projects: Meta and Google ads, "a full outbound process", "an interactive TAM map to figure out which states and provinces to prioritize", landing pages, a churn-risk system, cross-selling "into other portfolio companies", a conference and "a programmatic SEO strategy". The role will "Build systems (e.g., playbooks, Claude skills, mini-products)" and "Track and improve conversion at every major step of the marketing funnel". "Run an agency? We're open to acquiring your team!"Source
• Your websiteCareers page: 44 open roles, "Build better software for the people running campgrounds, municipal governments and dance competitions", and a list of advisers (former leaders from Shopify, Netflix, OpenAI, Meta, Wealthsimple and others). Offices in the footer: Toronto, London, San Francisco. The company appears as "Beacon", "Beacon Software" (the founder letter, LinkedIn) and Beacon Acquisition Corp. (legal), on beaconholdings.com with email at beaconsoftware.com.Source

Publish an annual report from aggregated, anonymised portfolio data and a founder survey: growth, retention, pricing, AI adoption and team size by vertical. Launch it with press and invite participating founders to a briefing.

Founders who use Beacon's benchmarks already trust Beacon's view of their business, and the survey itself starts conversations.

• Data sensitivity

  Aggregate and suppress small groups.

• HiringManager, Origination roles posted October 20, 2026 in the United Kingdom and Australia (another in Toronto, and a Deal Origination Associate there since June): "own and drive Beacon's acquisition pipeline efforts within a defined set of verticals"; "Build and nurture long-term relationships with software entrepreneurs, understanding their business challenges, growth opportunities and catalysts for a sale"; "help in forming best practice for how Beacon looks to identify, engage, and close relationships".Source
• Your websiteNews page (7 items): The Logic, October 19, 2026, "Beacon is building an AI empire by fixing Main Street's software"; a Lightspeed podcast; TBPN; "Beacon Acquires Haize Labs"; The Wall Street Journal, June 9, 2026, "Startup Beacon Software Raises $225 Million"; Reuters, November 2025, "$250 million to fund 'anti-private equity' AI roll-ups". Research (5 items) includes a mine rescue film and "Towards Company World Models".Source
• HiringProduct Lead (posted October 8, 2026): Beacon works with "40+ portfolio companies and counting (at roughly one new acquisition per week)"; each PM owns 2 to 5 companies and should "compress what they learn into reusable playbooks that spread to every other portfolio company in the same vertical".Source

Host small founder dinners and workshops in each office city (AI in vertical software, pricing, hiring engineers), open to non-portfolio founders by invitation from origination, with portfolio founders and advisers as hosts.

Relationships built before a sale make Beacon the natural buyer when the founder is ready.

• Feels like a sales pitch

  Keep content useful and the ask light.

• Your websiteHomepage: "Beacon acquires and grows trusted software businesses by building the AI products their customers need next"; "22,000+ Enterprise customers", "5M+ Number of users", "0 Sold companies". Stories: System Dynamics Corp (40 years with a Caribbean utility; "a six-figure AI project spanning Jamaica, Trinidad and Guyana" within 90 days), Let's Camp (1,034 campgrounds, +62% ARR, with "99Pledges' fundraising tech" brought in), Power Up Sports (+50% ARR; won Ontario Soccer and BC Soccer).Source
• Your websiteCareers page: 44 open roles, "Build better software for the people running campgrounds, municipal governments and dance competitions", and a list of advisers (former leaders from Shopify, Netflix, OpenAI, Meta, Wealthsimple and others). Offices in the footer: Toronto, London, San Francisco. The company appears as "Beacon", "Beacon Software" (the founder letter, LinkedIn) and Beacon Acquisition Corp. (legal), on beaconholdings.com with email at beaconsoftware.com.Source
• Your websiteFor Founders: a letter from the founder and CEO ("We acquire businesses and hold them forever. Your company name remains"; "We use our own capital and move from letter of intent to close within 60 days"; "Even if you're not thinking about a transaction today, we would love to hear from you"), quotes from founders of VieFUND, Connixt and RegisterBlast, and an FAQ including "How do you decide what my business is worth?" and "Can I speak with founders who have sold to Beacon? Yes."Source

Measure payments adoption in every company, prioritise those with the most transaction volume outside the product, and roll out a standard payments offer with a shared provider and launch playbook.

Payments revenue grows with customers' businesses and increases retention.

• Customer pushback on switching

  Offer clear savings and support.

• Your websiteHomepage: "Beacon acquires and grows trusted software businesses by building the AI products their customers need next"; "22,000+ Enterprise customers", "5M+ Number of users", "0 Sold companies". Stories: System Dynamics Corp (40 years with a Caribbean utility; "a six-figure AI project spanning Jamaica, Trinidad and Guyana" within 90 days), Let's Camp (1,034 campgrounds, +62% ARR, with "99Pledges' fundraising tech" brought in), Power Up Sports (+50% ARR; won Ontario Soccer and BC Soccer).Source
• HiringProduct Lead (posted October 8, 2026): Beacon works with "40+ portfolio companies and counting (at roughly one new acquisition per week)"; each PM owns 2 to 5 companies and should "compress what they learn into reusable playbooks that spread to every other portfolio company in the same vertical".Source

Publish the median days from LOI to close over the last 12 months, the share of LOIs that closed, and a short "what happens in those 60 days" timeline.

Certainty and speed matter to sellers as much as price; a published record is hard for rivals to match.

• Slow quarters

  Show a rolling 12-month median.

• Your websiteFor Founders: a letter from the founder and CEO ("We acquire businesses and hold them forever. Your company name remains"; "We use our own capital and move from letter of intent to close within 60 days"; "Even if you're not thinking about a transaction today, we would love to hear from you"), quotes from founders of VieFUND, Connixt and RegisterBlast, and an FAQ including "How do you decide what my business is worth?" and "Can I speak with founders who have sold to Beacon? Yes."Source
• Competitor researchRivals' own homepages: Constellation Software "acquires and builds market-leading software companies"; Valsoft "acquires and develops vertical market software businesses", "150+ companies. 20+ industries. 14+ countries"; Banyan Software helps "through operating expertise, applied AI, capital, and a permanent ownership model"; Tiny offers founders "quick, straightforward exits".See the research Source

Produce a short film each quarter about the customers of a portfolio company (campgrounds, soccer clubs, aid warehouses), with the founder, and share it on LinkedIn, YouTube and in the founder letter.

Stories about customers show what Beacon values, which is the founder's biggest question.

• High cost

  Shoot simply with one crew.

• Your websiteNews page (7 items): The Logic, October 19, 2026, "Beacon is building an AI empire by fixing Main Street's software"; a Lightspeed podcast; TBPN; "Beacon Acquires Haize Labs"; The Wall Street Journal, June 9, 2026, "Startup Beacon Software Raises $225 Million"; Reuters, November 2025, "$250 million to fund 'anti-private equity' AI roll-ups". Research (5 items) includes a mine rescue film and "Towards Company World Models".Source
• Your websiteHomepage: "Beacon acquires and grows trusted software businesses by building the AI products their customers need next"; "22,000+ Enterprise customers", "5M+ Number of users", "0 Sold companies". Stories: System Dynamics Corp (40 years with a Caribbean utility; "a six-figure AI project spanning Jamaica, Trinidad and Guyana" within 90 days), Let's Camp (1,034 campgrounds, +62% ARR, with "99Pledges' fundraising tech" brought in), Power Up Sports (+50% ARR; won Ontario Soccer and BC Soccer).Source
• HiringFirst commercial hires at portfolio companies: Home Campus (posted September 2, 2026) serves "around 1,600 schools", "about 6%" of 27,000 US high schools, "in two states", and wants a Director to "own how we enter new states" and "Own our view of when association software contracts come up for bid"; EDGE (precast concrete detailing on Revit, posted October 6) and Humanitarian Software (HELM, "over $5 billion in aid" a year, posted October 1) each hire a full-cycle seller who builds their own pipeline; "the playbook does not exist yet".Source

Offer founders outside the portfolio a short AI opportunity review: a call and a written two-page summary of where AI could help their customers. Limit it to businesses that fit Beacon's criteria and route them to origination.

It gives founders real value up front and lets Beacon see the business before any sale talk.

• Time drain

  Cap reviews per month.

• Your websiteHomepage: "Beacon acquires and grows trusted software businesses by building the AI products their customers need next"; "22,000+ Enterprise customers", "5M+ Number of users", "0 Sold companies". Stories: System Dynamics Corp (40 years with a Caribbean utility; "a six-figure AI project spanning Jamaica, Trinidad and Guyana" within 90 days), Let's Camp (1,034 campgrounds, +62% ARR, with "99Pledges' fundraising tech" brought in), Power Up Sports (+50% ARR; won Ontario Soccer and BC Soccer).Source
• Your websiteFor Founders: a letter from the founder and CEO ("We acquire businesses and hold them forever. Your company name remains"; "We use our own capital and move from letter of intent to close within 60 days"; "Even if you're not thinking about a transaction today, we would love to hear from you"), quotes from founders of VieFUND, Connixt and RegisterBlast, and an FAQ including "How do you decide what my business is worth?" and "Can I speak with founders who have sold to Beacon? Yes."Source
• HiringManager, Origination roles posted October 20, 2026 in the United Kingdom and Australia (another in Toronto, and a Deal Origination Associate there since June): "own and drive Beacon's acquisition pipeline efforts within a defined set of verticals"; "Build and nurture long-term relationships with software entrepreneurs, understanding their business challenges, growth opportunities and catalysts for a sale"; "help in forming best practice for how Beacon looks to identify, engage, and close relationships".Source