Podium growth playbook

Change the two redirects to point at /industry/hvac and /industry/plumbing on the home services site, and check every other old www home services URL (trade pages, product pages, articles) against its closest new page. Then remove redirected and missing URLs from the www sitemap and list the new pages in the home services sitemap only. Track rankings and demo requests for the trade pages for eight weeks.

Page-to-page redirects keep most of the ranking an old URL earned and match what the visitor searched for. It is an hour of work that protects the vertical's main search pages before the new director's first quarter.

[ ] /industry/hvac -> homeservices.podium.com/industry/hvac
[ ] /industry/plumbing -> homeservices.podium.com/industry/plumbing
[ ] /home-services: one hop, not two
[ ] Old home services articles -> matching article
[ ] Redirected and missing URLs out of the www sitemap
[ ] Template and test pages out of the sitemap and set to noindex
[ ] Both sitemaps resubmitted in Search Console

• Short dip while search engines reprocess

  Change redirects in one batch and resubmit both sitemaps.

• Missed URLs

  Crawl the old sitemap again after the change.

• HiringDirector of Demand Marketing (Lehi, posted September 11, 2026): "Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers". Direct reports own "trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing"; indirect reports cover "digital channels, AEO/SEO, and web". Works with the leaders of "other verticals (auto, aesthetics)"; nice to have: familiarity with "the home services trades (HVAC, plumbing, electrical, roofing, pest, landscaping, etc.)".Source
• Your websiteThe home services business now lives on homeservices.podium.com, whose sitemap has its own trade pages (/industry/hvac, /industry/plumbing, /industry/electrical, /industry/garage-door). But www.podium.com/industry/hvac and www.podium.com/industry/plumbing both send visitors to the home services homepage, not to those matching trade pages (checked October 21, 2026). Product redirects such as /product/phones/home_services do go to the matching feature section.Source
• Your websiteOf 369 URLs in the www.podium.com page sitemap, 101 redirect, 23 return "not found" and one returns a server error; the sitemap also lists live template and test pages such as /master-dnd-template and /case-study/500-test (checked October 21, 2026). The www sitemap index lists 2,346 URLs in all, including 263 webinar pages last updated October 2024.Source
• Your websiteHome services site: "The #1 AI Operating System for home services"; Larry, the AI employee, "books the job onto your dispatch board"; field service management (dispatch, estimates, price book, payments); an AI Membership Coordinator that "texts your maintenance customers" so "Your slow season fills itself"; Operator, the AI Business Manager; "Built for HVAC, plumbing, and electrical"; plans are "Get a quote".Source

Agree one company-wide figure with a definition (active paying businesses, as of a date) and one per vertical. Replace the figures on the pricing page, homepage, vertical sites, ads and sales decks, and add the date in small print.

Consistent proof points read as true; mismatched ones invite doubt in exactly the moment a buyer is deciding.

• The larger figure is a historical total

  Say "have used Podium" if keeping it, and label it.

• Your websiteHomepage: title "Podium: AI Lead Generation & Lead Management Platform"; H1 "The #1 converting AI Employee for local businesses"; "60,000+ businesses trust Podium"; the result figures (80%, 10%, 57, $40K ...) are marked up as 20 separate H1 headings. The pricing page says "Over 100K businesses grow with Podium" and "Over 100,000 businesses trust Podium" and shows no prices ("talk to our sales team"); the home services site says "9,000+ Service Providers trust Podium".Source
• HiringEvery Podium job post: "Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics"; "In under 24 months, we crossed $100M in AI Agent ARR, scaling 300% year-over-year"; "deployed 10,000 AI employees"; "#1 AI Agent for Business Operations by G2".Source
• HiringDirector of Communications (first in the role, posted August 6, 2026): a "founder-led comms function"; turn the CEO's point of view into "a steady drumbeat" on X and LinkedIn; podcasts over "traditional press"; "Hold a 4.5+ rating, monitored weekly, across all ten review platforms (G2, Capterra, and the rest)"; "track the Reddit threads, Facebook groups, and mentions where our industry talks about us"; cultivate "a network of Podium champions".Source

Rewrite the title and description around the AI Employee and the three industries, with one proof point. Keep a single H1 and change the stat blocks to styled text. Do the same check on the pricing page, which also marks its stats as H1s and has no meta description of its own beyond "Podium Pricing".

The title is the first line of every search result, and clean headings help assistants summarise the page correctly.

• Losing "lead generation" searches

  Keep the phrase in the description and on the page.

• Your websiteHomepage: title "Podium: AI Lead Generation & Lead Management Platform"; H1 "The #1 converting AI Employee for local businesses"; "60,000+ businesses trust Podium"; the result figures (80%, 10%, 57, $40K ...) are marked up as 20 separate H1 headings. The pricing page says "Over 100K businesses grow with Podium" and "Over 100,000 businesses trust Podium" and shows no prices ("talk to our sales team"); the home services site says "9,000+ Service Providers trust Podium".Source
• HiringDirector of Demand Marketing (Lehi, posted September 11, 2026): "Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers". Direct reports own "trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing"; indirect reports cover "digital channels, AEO/SEO, and web". Works with the leaders of "other verticals (auto, aesthetics)"; nice to have: familiarity with "the home services trades (HVAC, plumbing, electrical, roofing, pest, landscaping, etc.)".Source

Load the Wistia players only when a visitor clicks play (a poster image until then), restyle the cookie notice so it is not the largest element, load tag manager scripts after the page is usable, and remove tags that no longer have an owner. Re-test with PageSpeed and watch the real-visitor report for four weeks.

Faster pages lift demo requests from mobile visitors and lower paid cost per lead, because ad platforms reward fast landing pages.

• Tracking gaps

  Check conversions still fire after each change.

• Google PageSpeedpodium.com homepage on mobile: performance 39/100 (desktop 35); lab largest paint 28.8 s; real visitors fail Core Web Vitals on LCP (field LCP 2.7 s, INP 200 ms); the largest element measured was the cookie banner text; 8.1 MB and 264 requests, of which Wistia video is 3.7 MB and Google Tag Manager blocks 746 ms; 27 third parties.Source
• Your websiteHomepage: title "Podium: AI Lead Generation & Lead Management Platform"; H1 "The #1 converting AI Employee for local businesses"; "60,000+ businesses trust Podium"; the result figures (80%, 10%, 57, $40K ...) are marked up as 20 separate H1 headings. The pricing page says "Over 100K businesses grow with Podium" and "Over 100,000 businesses trust Podium" and shows no prices ("talk to our sales team"); the home services site says "9,000+ Service Providers trust Podium".Source

Set template and test pages to noindex and remove them from the sitemap, or unpublish them; remove redirected and missing URLs; add a monthly sitemap check to the web team's routine.

A clean sitemap gets new pages found faster, which matters with three vertical sites publishing at once.

• A page in use by sales

  Check with sales before unpublishing.

• Your websiteOf 369 URLs in the www.podium.com page sitemap, 101 redirect, 23 return "not found" and one returns a server error; the sitemap also lists live template and test pages such as /master-dnd-template and /case-study/500-test (checked October 21, 2026). The www sitemap index lists 2,346 URLs in all, including 263 webinar pages last updated October 2024.Source

Write a fair Podium vs Jobber page in the same format: who each fits, AI call answering and booking, dispatch, memberships, payments, switching help, and one customer who moved. Add a switching offer and route its demos to AEs who know Jobber.

Comparison searches come from owners already choosing software; the existing pages show the format works.

• Out-of-date claims

  Date the page and cite sources.

• Your websiteHome services sitemap (151 URLs): comparison pages against ServiceTitan, FieldEdge and Housecall Pro (none for Jobber); 23 case studies including "thumbs-up-servicetitan-to-podium-hvac", "spicewood-plumbing-servicetitan-to-podium" and "todayair-podium-fsm-10-days"; event pages for Service World 2026 and Trane Comfort Specialists 2026; webinars such as "podium-vs-fieldedge".Source
• HiringVP of Sales (posted August 28, 2026) builds the SMB sales strategy and must understand "the competitive landscape to inform our broader strategy to win the Home Services vertical". A VP, Enterprise Sales and an Enterprise Account Executive are also open.Source
• Competitor researchRivals' own homepages: Housecall Pro, "Everything to run and grow your business", "Over 200,000 field service professionals"; ServiceTitan, "AI software for commercial and residential trades"; Avoca AI, "The AI Front Office for Service Businesses"; Birdeye, "AI Coworkers for Multi-location Brands".See the research Source

For each show: a page with a meeting booker, invitations to target contractors in the region four weeks before, a live Larry call demo at the booth, and follow-up within 48 hours with the call recording and a quote. Track meetings, pipeline and closed revenue per show.

Pre-booked meetings convert far better than badge scans, and per-show reporting tells the team which events to keep.

• No-shows

  Confirm by text the day before, with Podium.

• HiringDirector of Demand Marketing (Lehi, posted September 11, 2026): "Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers". Direct reports own "trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing"; indirect reports cover "digital channels, AEO/SEO, and web". Works with the leaders of "other verticals (auto, aesthetics)"; nice to have: familiarity with "the home services trades (HVAC, plumbing, electrical, roofing, pest, landscaping, etc.)".Source
• Your websiteHome services sitemap (151 URLs): comparison pages against ServiceTitan, FieldEdge and Housecall Pro (none for Jobber); 23 case studies including "thumbs-up-servicetitan-to-podium-hvac", "spicewood-plumbing-servicetitan-to-podium" and "todayair-podium-fsm-10-days"; event pages for Service World 2026 and Trane Comfort Specialists 2026; webinars such as "podium-vs-fieldedge".Source
• Your websiteHome services site: "The #1 AI Operating System for home services"; Larry, the AI employee, "books the job onto your dispatch board"; field service management (dispatch, estimates, price book, payments); an AI Membership Coordinator that "texts your maintenance customers" so "Your slow season fills itself"; Operator, the AI Business Manager; "Built for HVAC, plumbing, and electrical"; plans are "Get a quote".Source

Package a switching offer: data migration, a go-live date commitment, contract overlap help and a named onboarding specialist. Build one page with the three stories, run it to ServiceTitan comparison traffic and outbound lists, and track time to go-live.

Removing the switching fear turns comparison-page interest into deals, and the stories prove it can be done.

• Promises onboarding cannot keep

  Cap monthly switch slots.

• Your websiteHome services sitemap (151 URLs): comparison pages against ServiceTitan, FieldEdge and Housecall Pro (none for Jobber); 23 case studies including "thumbs-up-servicetitan-to-podium-hvac", "spicewood-plumbing-servicetitan-to-podium" and "todayair-podium-fsm-10-days"; event pages for Service World 2026 and Trane Comfort Specialists 2026; webinars such as "podium-vs-fieldedge".Source
• HiringVP of Sales (posted August 28, 2026) builds the SMB sales strategy and must understand "the competitive landscape to inform our broader strategy to win the Home Services vertical". A VP, Enterprise Sales and an Enterprise Account Executive are also open.Source
• HiringOnboarding and success: AI Onboarding Specialists (general, Automotive, Home Services, Medspa) are the "Primary contact during the first 30 days", "health scoring of accounts" and "Implement and configure AI agents"; AI Customer Success Managers own renewals, upsell and churn.Source

After onboarding milestones (first booked job by Larry, first month with more appointments), send a review request by text to the account owner through Podium itself, rotating between G2, Capterra and the other sites where the vertical's buyers look. Route low scores to customer success before they become public.

Timely, easy requests are the reason Podium's customers grow reviews, and using it on itself is a demo too.

• Platform rules on incentives

  No incentives; follow each site's terms.

• HiringDirector of Communications (first in the role, posted August 6, 2026): a "founder-led comms function"; turn the CEO's point of view into "a steady drumbeat" on X and LinkedIn; podcasts over "traditional press"; "Hold a 4.5+ rating, monitored weekly, across all ten review platforms (G2, Capterra, and the rest)"; "track the Reddit threads, Facebook groups, and mentions where our industry talks about us"; cultivate "a network of Podium champions".Source
• HiringOnboarding and success: AI Onboarding Specialists (general, Automotive, Home Services, Medspa) are the "Primary contact during the first 30 days", "health scoring of accounts" and "Implement and configure AI agents"; AI Customer Success Managers own renewals, upsell and churn.Source
• Your websiteCustomer proof on the homepage: Madera Toyota went from 600 back to "1,200+ appointments monthly with fewer staff members"; Central Maine Motors' show rate is 82%; Top Mechanical saved "$40K annually with Voice AI"; Air Design booked 166 jobs; Results Medical Aesthetics booked 55 appointments after hours in 30 days. The automotive site has a Van Horn case study "scales AI across 15 dealerships".Source

Each week, pick one real (anonymised, permissioned) call or customer result, and have the CEO explain what it shows about AI in local business in a two-minute clip and a short post. Pitch the strongest themes to trade podcasts for HVAC, dealerships and medspas.

Specific stories travel further than opinions, and they speak to customers and investors at the same time.

• Customer privacy

  Consent and redaction on every call used.

• HiringDirector of Communications (first in the role, posted August 6, 2026): a "founder-led comms function"; turn the CEO's point of view into "a steady drumbeat" on X and LinkedIn; podcasts over "traditional press"; "Hold a 4.5+ rating, monitored weekly, across all ten review platforms (G2, Capterra, and the rest)"; "track the Reddit threads, Facebook groups, and mentions where our industry talks about us"; cultivate "a network of Podium champions".Source
• Your websiteCustomer proof on the homepage: Madera Toyota went from 600 back to "1,200+ appointments monthly with fewer staff members"; Central Maine Motors' show rate is 82%; Top Mechanical saved "$40K annually with Voice AI"; Air Design booked 166 jobs; Results Medical Aesthetics booked 55 appointments after hours in 30 days. The automotive site has a Van Horn case study "scales AI across 15 dealerships".Source
• HiringEvery Podium job post: "Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics"; "In under 24 months, we crossed $100M in AI Agent ARR, scaling 300% year-over-year"; "deployed 10,000 AI employees"; "#1 AI Agent for Business Operations by G2".Source

Move each partner page to the home services site with partner-specific proof (dealers of that brand), a demo path tagged by partner, and a monthly report back to each manufacturer. Add partners in plumbing and electrical supply.

Manufacturer programs bring warm dealer lists; a page that matches the product they will buy converts more of them.

• Partners want their own URLs

  Keep old URLs as redirects.

• Your websiteManufacturer partner pages on www.podium.com for Trane, Carrier, Rheem and Bryant; the Trane page offers "qualifying dealers a one-year head start with the Pro Package". A Podium Champions customer advocacy page invites customers to "share what impact Podium has had on your business".Source
• HiringDirector of Demand Marketing (Lehi, posted September 11, 2026): "Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers". Direct reports own "trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing"; indirect reports cover "digital channels, AEO/SEO, and web". Works with the leaders of "other verticals (auto, aesthetics)"; nice to have: familiarity with "the home services trades (HVAC, plumbing, electrical, roofing, pest, landscaping, etc.)".Source
• Your websiteHome services site: "The #1 AI Operating System for home services"; Larry, the AI employee, "books the job onto your dispatch board"; field service management (dispatch, estimates, price book, payments); an AI Membership Coordinator that "texts your maintenance customers" so "Your slow season fills itself"; Operator, the AI Business Manager; "Built for HVAC, plumbing, and electrical"; plans are "Get a quote".Source

Build a calculator: members, visit price, renewal rate, slow-season gaps; it shows revenue left on the table and what booked visits would add. Gate the detailed report, send it to sales with the owner's numbers, and use it in webinars.

A personal number opens the sales conversation, and the inputs tell sales the size of the business.

• Overstated results

  Show ranges and the method.

• Your websiteHome services site: "The #1 AI Operating System for home services"; Larry, the AI employee, "books the job onto your dispatch board"; field service management (dispatch, estimates, price book, payments); an AI Membership Coordinator that "texts your maintenance customers" so "Your slow season fills itself"; Operator, the AI Business Manager; "Built for HVAC, plumbing, and electrical"; plans are "Get a quote".Source
• HiringDirector of Demand Marketing (Lehi, posted September 11, 2026): "Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers". Direct reports own "trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing"; indirect reports cover "digital channels, AEO/SEO, and web". Works with the leaders of "other verticals (auto, aesthetics)"; nice to have: familiarity with "the home services trades (HVAC, plumbing, electrical, roofing, pest, landscaping, etc.)".Source

Define five milestones per vertical (for home services: Larry live on calls, first job booked onto the dispatch board, first membership visit booked, reviews flowing, owner using Operator). Show it in the CRM, alert on day 14, and track renewal by score.

Early value predicts retention, and the score turns onboarding quality into a number every team sees.

• Box-ticking

  Use outcomes, not setup tasks.

• HiringOnboarding and success: AI Onboarding Specialists (general, Automotive, Home Services, Medspa) are the "Primary contact during the first 30 days", "health scoring of accounts" and "Implement and configure AI agents"; AI Customer Success Managers own renewals, upsell and churn.Source
• Your websiteHome services site: "The #1 AI Operating System for home services"; Larry, the AI employee, "books the job onto your dispatch board"; field service management (dispatch, estimates, price book, payments); an AI Membership Coordinator that "texts your maintenance customers" so "Your slow season fills itself"; Operator, the AI Business Manager; "Built for HVAC, plumbing, and electrical"; plans are "Get a quote".Source

Put Podium's AI employee on every inbound demo request and missed sales call: it answers in seconds, qualifies (vertical, size, current tools), and books straight onto an AE calendar, handing off to an SDR for anything it cannot handle. Publish the response time as part of the pitch.

Using the product on your own funnel proves the claim and lifts inbound conversion at the same time.

• Enterprise buyers want a person

  Route enterprise-sized companies to a person at once.

• Your websiteHome services site: "The #1 AI Operating System for home services"; Larry, the AI employee, "books the job onto your dispatch board"; field service management (dispatch, estimates, price book, payments); an AI Membership Coordinator that "texts your maintenance customers" so "Your slow season fills itself"; Operator, the AI Business Manager; "Built for HVAC, plumbing, and electrical"; plans are "Get a quote".Source
• HiringGTM build team: a Product Manager - GTM for "internal platforms and automation that elevate team performance" and AI "within internal workflows", plus a Senior Software Engineer - GTM and a Software Engineer - GTM (posted September 2026). Sales development is hiring in Lehi, Guatemala, Lahore, Islamabad and Melbourne.Source
• HiringEvery Podium job post: "Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics"; "In under 24 months, we crossed $100M in AI Agent ARR, scaling 300% year-over-year"; "deployed 10,000 AI employees"; "#1 AI Agent for Business Operations by G2".Source

Build an Australian automotive path: pages in Australian English with local integrations named, two case studies from Australian dealers, local phone numbers and pricing in AUD where shown, and a demo form routed to Melbourne.

Dealers buy on peer proof from their own market, and the weekly dealer research the PM is hired for supplies the stories.

• Thin local proof at first

  Start with one strong story and add more.

• HiringAustralia: a Product Manager - Automotive & AI Products in Melbourne (posted October 21, 2026) will "Define the strategy and roadmap for Operator and our automotive AI products in Australia", with "weekly user research with dealer principals"; a Sales Development Representative - Automotive and a Sales Development Manager are also hiring in Melbourne.Source
• Your websiteCustomer proof on the homepage: Madera Toyota went from 600 back to "1,200+ appointments monthly with fewer staff members"; Central Maine Motors' show rate is 82%; Top Mechanical saved "$40K annually with Voice AI"; Air Design booked 166 jobs; Results Medical Aesthetics booked 55 appointments after hours in 30 days. The automotive site has a Van Horn case study "scales AI across 15 dealerships".Source

Pick the 20 webinars with the most views or best customer guests, cut two-minute answers to the questions owners ask most, publish them on the vertical sites next to the matching product pages, and retire or redirect the rest.

Short clips get watched and reused by sales; a pruned library also helps search engines find what matters.

• Outdated product shown

  Use clips on outcomes, not old screens.

• Your websiteOf 369 URLs in the www.podium.com page sitemap, 101 redirect, 23 return "not found" and one returns a server error; the sitemap also lists live template and test pages such as /master-dnd-template and /case-study/500-test (checked October 21, 2026). The www sitemap index lists 2,346 URLs in all, including 263 webinar pages last updated October 2024.Source
• HiringDirector of Demand Marketing (Lehi, posted September 11, 2026): "Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers". Direct reports own "trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing"; indirect reports cover "digital channels, AEO/SEO, and web". Works with the leaders of "other verticals (auto, aesthetics)"; nice to have: familiarity with "the home services trades (HVAC, plumbing, electrical, roofing, pest, landscaping, etc.)".Source
• Your websiteHome services sitemap (151 URLs): comparison pages against ServiceTitan, FieldEdge and Housecall Pro (none for Jobber); 23 case studies including "thumbs-up-servicetitan-to-podium-hvac", "spicewood-plumbing-servicetitan-to-podium" and "todayair-podium-fsm-10-days"; event pages for Service World 2026 and Trane Comfort Specialists 2026; webinars such as "podium-vs-fieldedge".Source

For each trade, check product fit (booking, estimates, seasonal work), then publish a trade page with existing stories, run a small paid test and a webinar with a customer, and compare cost per demo and activation with HVAC.

Each trade is a new set of searches and associations, and the existing stories lower the cost of testing.

• Product gaps for a trade

  Start with the trade closest to HVAC needs.

• HiringDirector of Demand Marketing (Lehi, posted September 11, 2026): "Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers". Direct reports own "trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing"; indirect reports cover "digital channels, AEO/SEO, and web". Works with the leaders of "other verticals (auto, aesthetics)"; nice to have: familiarity with "the home services trades (HVAC, plumbing, electrical, roofing, pest, landscaping, etc.)".Source
• Your websiteThe www.podium.com sitemap still holds home-services stories for trades the home services site has no page for, such as Valley Roofing, Roof Life of Oregon and Valentine Roofing, plus pest control articles ("pest-control-marketing", "best-pest-control-crm-software").Source
• Your websiteHome services site: "The #1 AI Operating System for home services"; Larry, the AI employee, "books the job onto your dispatch board"; field service management (dispatch, estimates, price book, payments); an AI Membership Coordinator that "texts your maintenance customers" so "Your slow season fills itself"; Operator, the AI Business Manager; "Built for HVAC, plumbing, and electrical"; plans are "Get a quote".Source

Publish an annual report from aggregated, anonymised data: missed-call rates by hour and industry, response times, after-hours bookings and the revenue they represent. Launch it with the CEO on podcasts and in trade media, and give each vertical a cut.

Original data earns citations from press and AI assistants and gives founder-led comms a fact base.

• Data privacy

  Aggregate and suppress small groups.

• HiringEvery Podium job post: "Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics"; "In under 24 months, we crossed $100M in AI Agent ARR, scaling 300% year-over-year"; "deployed 10,000 AI employees"; "#1 AI Agent for Business Operations by G2".Source
• HiringDirector of Communications (first in the role, posted August 6, 2026): a "founder-led comms function"; turn the CEO's point of view into "a steady drumbeat" on X and LinkedIn; podcasts over "traditional press"; "Hold a 4.5+ rating, monitored weekly, across all ten review platforms (G2, Capterra, and the rest)"; "track the Reddit threads, Facebook groups, and mentions where our industry talks about us"; cultivate "a network of Podium champions".Source
• Your websiteCustomer proof on the homepage: Madera Toyota went from 600 back to "1,200+ appointments monthly with fewer staff members"; Central Maine Motors' show rate is 82%; Top Mechanical saved "$40K annually with Voice AI"; Air Design booked 166 jobs; Results Medical Aesthetics booked 55 appointments after hours in 30 days. The automotive site has a Van Horn case study "scales AI across 15 dealerships".Source

Build a multi-location offer for home services groups: rollout plan, group reporting in Operator, central call handling with local booking, and a case study from the largest multi-shop customer. Target groups through their investors and integration teams.

One group deal equals dozens of single-shop sales, and acquisitions create new sites every quarter.

• Long sales cycles

  Start with groups already using Podium in one shop.

• HiringVP of Sales (posted August 28, 2026) builds the SMB sales strategy and must understand "the competitive landscape to inform our broader strategy to win the Home Services vertical". A VP, Enterprise Sales and an Enterprise Account Executive are also open.Source
• Your websiteCustomer proof on the homepage: Madera Toyota went from 600 back to "1,200+ appointments monthly with fewer staff members"; Central Maine Motors' show rate is 82%; Top Mechanical saved "$40K annually with Voice AI"; Air Design booked 166 jobs; Results Medical Aesthetics booked 55 appointments after hours in 30 days. The automotive site has a Van Horn case study "scales AI across 15 dealerships".Source
• Your websiteHome services site: "The #1 AI Operating System for home services"; Larry, the AI employee, "books the job onto your dispatch board"; field service management (dispatch, estimates, price book, payments); an AI Membership Coordinator that "texts your maintenance customers" so "Your slow season fills itself"; Operator, the AI Business Manager; "Built for HVAC, plumbing, and electrical"; plans are "Get a quote".Source

Publish a demo number per vertical that rings a Podium AI employee set up as a sample HVAC shop, dealership or medspa. Callers can book a fake job, then get a text with a link to book a real demo.

A live call proves quality in 60 seconds and captures warm leads by text.

• Prank calls

  Rate-limit and monitor.

• Your websiteHome services site: "The #1 AI Operating System for home services"; Larry, the AI employee, "books the job onto your dispatch board"; field service management (dispatch, estimates, price book, payments); an AI Membership Coordinator that "texts your maintenance customers" so "Your slow season fills itself"; Operator, the AI Business Manager; "Built for HVAC, plumbing, and electrical"; plans are "Get a quote".Source
• Your websiteCustomer proof on the homepage: Madera Toyota went from 600 back to "1,200+ appointments monthly with fewer staff members"; Central Maine Motors' show rate is 82%; Top Mechanical saved "$40K annually with Voice AI"; Air Design booked 166 jobs; Results Medical Aesthetics booked 55 appointments after hours in 30 days. The automotive site has a Van Horn case study "scales AI across 15 dealerships".Source

Recruit champions per trade, give them early access and a direct line to product, and invite them (with disclosure) to share their results when owners ask for recommendations. Host a monthly champion call with the CEO.

Peer voices in owner communities shape shortlists before sales ever calls.

• Looks like astroturf

  Always disclosed, never scripted.

• Your websiteManufacturer partner pages on www.podium.com for Trane, Carrier, Rheem and Bryant; the Trane page offers "qualifying dealers a one-year head start with the Pro Package". A Podium Champions customer advocacy page invites customers to "share what impact Podium has had on your business".Source
• HiringDirector of Communications (first in the role, posted August 6, 2026): a "founder-led comms function"; turn the CEO's point of view into "a steady drumbeat" on X and LinkedIn; podcasts over "traditional press"; "Hold a 4.5+ rating, monitored weekly, across all ten review platforms (G2, Capterra, and the rest)"; "track the Reddit threads, Facebook groups, and mentions where our industry talks about us"; cultivate "a network of Podium champions".Source