Beside growth playbook

Film ten contractors (HVAC, roofing, electrical, plumbing, landscaping) on phones: the job they were on when a call came in, what the AI receptionist captured, and the booking that followed. Cut 30-second vertical clips with one recurring format ("The call I didn't miss"), end each with the live demo number, and post on Instagram Reels, TikTok, YouTube Shorts and Facebook. Turn the best five into written customer stories and add the social accounts to the site footer.

Owners trust other owners on the job far more than product demos, and a repeatable format gives the new hire a weekly engine instead of one-off posts.

HOOK (0-3s): "I was on a roof when this call came in."
MOMENT (3-15s): owner on the job; phone shows the AI receptionist answering.
PROOF (15-25s): the call summary on screen, then the booked job.
CTA (25-30s): "Call this number and try to break it." + live demo number on screen.

• Customers worry about showing caller details

  Blur names and numbers; show only the owner's side.

• Low early reach

  Boost the two best clips with a small paid budget.

• HiringSocial Media Manager (New York, posted September 16, 2026): owns "Beside's organic presence across our brand channels and selected founder accounts"; must "Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative", "Build recognizable formats that make our product, customers, and team worth following" and "Build a reliable workflow from raw input to finished post". Bonus signals: "You run your own YouTube channel" and "You've distributed to SMBs in the US".Source
• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source
• Your websiteCustomer stories: 18, the newest from July 2026; one trade business (a plumber) and none from HVAC, roofing, electrical or landscaping; the pages are text with a product demo clip and no customer video. Published results include an insurance agency going "from writing about $40,000 in new written premium to about $120,000", a braiding salon that "didn't publish a phone number for almost two years", and a security company handling "500 calls a week". The customers page's markdown version says "trusted by 25,000+ businesses".Source
• Your websiteHomepage: H1 "The AI operating system that runs your local business"; the meta description ends "Join the waitlist."; "Built by the team behind Beside, rated 4.8 stars by 21,000+ paying businesses"; "For nail salons, barbers, plumbers, electricians, and contractors"; "Dial the live demo and act like a customer"; waitlist order by tier, with skips for connecting a Google Business Profile or referring a business; "SEO & GEO ... (Soon)". The footer links to only two social accounts: X and LinkedIn.Source
• HiringBeside's mission text in its job posts: "We're building for the people who run the real economy: the plumber between jobs, the family salon, the local gym owner"; "Every missed call or forgotten follow-up can mean lost revenue"; "Our foundation is Beside Phone."Source

Pick the defined numbers (paying businesses, total businesses, review count and source), publish them once, and update the homepage, customers page, Creator Kit and llms files together. Add the review source next to the 4.8 rating.

Consistent, sourced numbers build trust with owners and with the AI answers the Brand Owner wants Beside to appear in.

• Numbers change monthly

  Store them in one config file the site reads.

• Your websiteHomepage: H1 "The AI operating system that runs your local business"; the meta description ends "Join the waitlist."; "Built by the team behind Beside, rated 4.8 stars by 21,000+ paying businesses"; "For nail salons, barbers, plumbers, electricians, and contractors"; "Dial the live demo and act like a customer"; waitlist order by tier, with skips for connecting a Google Business Profile or referring a business; "SEO & GEO ... (Soon)". The footer links to only two social accounts: X and LinkedIn.Source
• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source
• Your websiteCustomer stories: 18, the newest from July 2026; one trade business (a plumber) and none from HVAC, roofing, electrical or landscaping; the pages are text with a product demo clip and no customer video. Published results include an insurance agency going "from writing about $40,000 in new written premium to about $120,000", a braiding salon that "didn't publish a phone number for almost two years", and a security company handling "500 calls a week". The customers page's markdown version says "trusted by 25,000+ businesses".Source
• HiringBrand Owner (New York, still open; posted April 17, 2026): "Turn a product into a simple, sharp story", "Keep the story consistent across every surface - website, outbound, sales collateral, social, events", "Build the GEO/SEO foundation so Beside shows up in the right searches and AI answers", "Source creators, ambassadors, and partners who actually reach our users", and "Help founders and team members write and publish".Source

Post a weekly challenge ("Call as an angry customer", "Ask for an emergency at 2am", "Ask in Spanish"), film team members and invited owners trying it, and ask viewers to stitch their own attempts. Pin the number in every profile.

Interactive content spreads further than demos, and every viewer who calls has already experienced the product.

• A call goes badly on camera

  Treat it as content: show the fix.

• Your websiteGrowth assets already on the site: free Review Writer and Website Audit tools, a free Business Audit for waitlist members, a Creator Kit with logos and product MP4 clips, a "Beside for agencies" page ("Build their website. Grow their revenue."), llms.txt and markdown versions of pages for AI assistants, and a live AI receptionist demo line anyone can call.Source
• HiringSocial Media Manager (New York, posted September 16, 2026): owns "Beside's organic presence across our brand channels and selected founder accounts"; must "Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative", "Build recognizable formats that make our product, customers, and team worth following" and "Build a reliable workflow from raw input to finished post". Bonus signals: "You run your own YouTube channel" and "You've distributed to SMBs in the US".Source
• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source

Publish a barbers page on the hair-salon pattern: walk-ins vs appointments, calls during cuts, no-shows and reminders, Square booking, plus a barber customer quote. Link the barbershop blog posts to it.

Barbers search for their own trade, and the blog traffic already exists to feed the page.

• Thin page

  Add barber-specific FAQs.

• Your websiteHomepage: H1 "The AI operating system that runs your local business"; the meta description ends "Join the waitlist."; "Built by the team behind Beside, rated 4.8 stars by 21,000+ paying businesses"; "For nail salons, barbers, plumbers, electricians, and contractors"; "Dial the live demo and act like a customer"; waitlist order by tier, with skips for connecting a Google Business Profile or referring a business; "SEO & GEO ... (Soon)". The footer links to only two social accounts: X and LinkedIn.Source
• Your websiteSitemap (262 URLs, checked October 22, 2026): 172 blog posts (several on barbershops), 19 industry pages (realtors, plumbers, HVAC, roofers, electricians, hair salons, law firms, general contractors, insurance, security, nail salons, day spas, auto brokers, wineries, landscapers, property managers, piano technicians, home-sharing hosts) with no page for barbers, dental or healthcare practices; 10 "alternatives" pages (Goodcall, Rosie, My AI Front Desk, Podium, Thryv, Smith.ai, Ruby, OpenPhone, Grasshopper, Google Voice) with none for RingCentral or Dialpad; no Spanish-language pages.Source
• Your websiteIntegrations: Square, Follow Up Boss, HubSpot, Salesforce, Pipedrive, Zapier and others are live; ServiceTitan, Jobber, Housecall Pro, Mindbody and GoHighLevel are listed as "coming soon".Source

Add a two-option strip under the hero: "Need your phone answered today? Get Beside Phone from $29" and "Want the whole business run for you? Join the waitlist". Repeat it on industry pages.

Clear choices reduce bounce from owners ready to buy now, while keeping the waitlist for the bigger product.

• Fewer waitlist signups

  Track both and value each.

• Your websitePricing: the Beside agent is Part-time at $99 a month (5,000 credits) or Full-time at $249.99 (12,500 credits), "Start with a free audit"; Beside Phone is Baseline at $29 per business per month (30 AI Receptionist calls) or Unlimited at $99 with a 7-day trial. The homepage asks visitors to join a waitlist while the pricing page offers plans to buy, and the FAQ explains that "Beside" and "Beside Phone" are separate products on one account.Source
• Your websiteHomepage: H1 "The AI operating system that runs your local business"; the meta description ends "Join the waitlist."; "Built by the team behind Beside, rated 4.8 stars by 21,000+ paying businesses"; "For nail salons, barbers, plumbers, electricians, and contractors"; "Dial the live demo and act like a customer"; waitlist order by tier, with skips for connecting a Google Business Profile or referring a business; "SEO & GEO ... (Soon)". The footer links to only two social accounts: X and LinkedIn.Source
• HiringBrand Owner (New York, still open; posted April 17, 2026): "Turn a product into a simple, sharp story", "Keep the story consistent across every surface - website, outbound, sales collateral, social, events", "Build the GEO/SEO foundation so Beside shows up in the right searches and AI answers", "Source creators, ambassadors, and partners who actually reach our users", and "Help founders and team members write and publish".Source

Each week, publish one finding (after-hours share by trade, the most common caller question, spam trends) from a founder account, with a chart. Recut it for Beside's channels.

Specific data from real calls is shareable and positions the founders as experts on how small businesses really work.

• Data reveals customers

  Never show a business or caller.

• HiringSocial Media Manager (New York, posted September 16, 2026): owns "Beside's organic presence across our brand channels and selected founder accounts"; must "Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative", "Build recognizable formats that make our product, customers, and team worth following" and "Build a reliable workflow from raw input to finished post". Bonus signals: "You run your own YouTube channel" and "You've distributed to SMBs in the US".Source
• HiringBrand Owner (New York, still open; posted April 17, 2026): "Turn a product into a simple, sharp story", "Keep the story consistent across every surface - website, outbound, sales collateral, social, events", "Build the GEO/SEO foundation so Beside shows up in the right searches and AI answers", "Source creators, ambassadors, and partners who actually reach our users", and "Help founders and team members write and publish".Source
• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source

Publish a healthcare hub and three sub-pages (dental, chiropractic, physical therapy) covering appointment booking, reminders, after-hours calls and privacy handling, with a customer quote each. Have privacy wording reviewed.

Practices search for their own specialty, and the customer base proves fit.

• Health privacy claims

  Say only what the product does; no compliance claims without review.

• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source
• Your websiteSitemap (262 URLs, checked October 22, 2026): 172 blog posts (several on barbershops), 19 industry pages (realtors, plumbers, HVAC, roofers, electricians, hair salons, law firms, general contractors, insurance, security, nail salons, day spas, auto brokers, wineries, landscapers, property managers, piano technicians, home-sharing hosts) with no page for barbers, dental or healthcare practices; 10 "alternatives" pages (Goodcall, Rosie, My AI Front Desk, Podium, Thryv, Smith.ai, Ruby, OpenPhone, Grasshopper, Google Voice) with none for RingCentral or Dialpad; no Spanish-language pages.Source

Publish one trade story a fortnight: problem, setup, call volume, bookings and a quote. Link each from its industry page and use the video from idea 1.

Industry pages convert better with a peer from the same trade.

• Slow approvals

  Offer a credit for a quick sign-off.

• #1 A short-video series from contractors, the 9,000-customer segment with almost no stories

• Your websiteCustomer stories: 18, the newest from July 2026; one trade business (a plumber) and none from HVAC, roofing, electrical or landscaping; the pages are text with a product demo clip and no customer video. Published results include an insurance agency going "from writing about $40,000 in new written premium to about $120,000", a braiding salon that "didn't publish a phone number for almost two years", and a security company handling "500 calls a week". The customers page's markdown version says "trusted by 25,000+ businesses".Source
• Your websiteSitemap (262 URLs, checked October 22, 2026): 172 blog posts (several on barbershops), 19 industry pages (realtors, plumbers, HVAC, roofers, electricians, hair salons, law firms, general contractors, insurance, security, nail salons, day spas, auto brokers, wineries, landscapers, property managers, piano technicians, home-sharing hosts) with no page for barbers, dental or healthcare practices; 10 "alternatives" pages (Goodcall, Rosie, My AI Front Desk, Podium, Thryv, Smith.ai, Ruby, OpenPhone, Grasshopper, Google Voice) with none for RingCentral or Dialpad; no Spanish-language pages.Source
• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source

Recruit 20 creators who run real trade or salon businesses, give them Beside free plus a tracked link and a revenue share, and brief one format each (a day on the job with Beside answering).

Owner-creators are credible because they are customers, and the kit lowers the cost of each partnership.

• Undisclosed sponsorship

  Require clear ad disclosure.

• HiringBrand Owner (New York, still open; posted April 17, 2026): "Turn a product into a simple, sharp story", "Keep the story consistent across every surface - website, outbound, sales collateral, social, events", "Build the GEO/SEO foundation so Beside shows up in the right searches and AI answers", "Source creators, ambassadors, and partners who actually reach our users", and "Help founders and team members write and publish".Source
• Your websiteGrowth assets already on the site: free Review Writer and Website Audit tools, a free Business Audit for waitlist members, a Creator Kit with logos and product MP4 clips, a "Beside for agencies" page ("Build their website. Grow their revenue."), llms.txt and markdown versions of pages for AI assistants, and a live AI receptionist demo line anyone can call.Source
• HiringSocial Media Manager (New York, posted September 16, 2026): owns "Beside's organic presence across our brand channels and selected founder accounts"; must "Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative", "Build recognizable formats that make our product, customers, and team worth following" and "Build a reliable workflow from raw input to finished post". Bonus signals: "You run your own YouTube channel" and "You've distributed to SMBs in the US".Source

Run 50 prompts monthly (AI receptionist for plumbers, best Google Voice alternative, etc.) across major assistants, log who is named, and fix gaps with pages, comparisons and third-party reviews.

Owners increasingly ask assistants which tool to use, and measurement shows where content will move the answer.

• Answers fluctuate

  Track trends over months.

• HiringBrand Owner (New York, still open; posted April 17, 2026): "Turn a product into a simple, sharp story", "Keep the story consistent across every surface - website, outbound, sales collateral, social, events", "Build the GEO/SEO foundation so Beside shows up in the right searches and AI answers", "Source creators, ambassadors, and partners who actually reach our users", and "Help founders and team members write and publish".Source
• Your websiteGrowth assets already on the site: free Review Writer and Website Audit tools, a free Business Audit for waitlist members, a Creator Kit with logos and product MP4 clips, a "Beside for agencies" page ("Build their website. Grow their revenue."), llms.txt and markdown versions of pages for AI assistants, and a live AI receptionist demo line anyone can call.Source
• Your websiteSitemap (262 URLs, checked October 22, 2026): 172 blog posts (several on barbershops), 19 industry pages (realtors, plumbers, HVAC, roofers, electricians, hair salons, law firms, general contractors, insurance, security, nail salons, day spas, auto brokers, wineries, landscapers, property managers, piano technicians, home-sharing hosts) with no page for barbers, dental or healthcare practices; 10 "alternatives" pages (Goodcall, Rosie, My AI Front Desk, Podium, Thryv, Smith.ai, Ruby, OpenPhone, Grasshopper, Google Voice) with none for RingCentral or Dialpad; no Spanish-language pages.Source

Write two fair comparison pages on the existing pattern (AI receptionist included vs add-on, mobile-first, pricing per business) with a switching guide for porting numbers.

Comparison searches are high intent and the template already exists.

• Out-of-date claims

  Date each page.

• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source
• Your websiteSitemap (262 URLs, checked October 22, 2026): 172 blog posts (several on barbershops), 19 industry pages (realtors, plumbers, HVAC, roofers, electricians, hair salons, law firms, general contractors, insurance, security, nail salons, day spas, auto brokers, wineries, landscapers, property managers, piano technicians, home-sharing hosts) with no page for barbers, dental or healthcare practices; 10 "alternatives" pages (Goodcall, Rosie, My AI Front Desk, Podium, Thryv, Smith.ai, Ruby, OpenPhone, Grasshopper, Google Voice) with none for RingCentral or Dialpad; no Spanish-language pages.Source
• Your websitePricing: the Beside agent is Part-time at $99 a month (5,000 credits) or Full-time at $249.99 (12,500 credits), "Start with a free audit"; Beside Phone is Baseline at $29 per business per month (30 AI Receptionist calls) or Unlimited at $99 with a 7-day trial. The homepage asks visitors to join a waitlist while the pricing page offers plans to buy, and the FAQ explains that "Beside" and "Beside Phone" are separate products on one account.Source

Publish Spanish versions of the homepage, Phone pricing, AI receptionist and three trade pages; post Spanish clips and a Spanish demo challenge; add hreflang.

A product that speaks the owner's language deserves marketing in it, and few rivals do this.

• Stilted translation

  Have Spanish-speaking owners review.

• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source
• Your websiteSitemap (262 URLs, checked October 22, 2026): 172 blog posts (several on barbershops), 19 industry pages (realtors, plumbers, HVAC, roofers, electricians, hair salons, law firms, general contractors, insurance, security, nail salons, day spas, auto brokers, wineries, landscapers, property managers, piano technicians, home-sharing hosts) with no page for barbers, dental or healthcare practices; 10 "alternatives" pages (Goodcall, Rosie, My AI Front Desk, Podium, Thryv, Smith.ai, Ruby, OpenPhone, Grasshopper, Google Voice) with none for RingCentral or Dialpad; no Spanish-language pages.Source
• HiringSocial Media Manager (New York, posted September 16, 2026): owns "Beside's organic presence across our brand channels and selected founder accounts"; must "Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative", "Build recognizable formats that make our product, customers, and team worth following" and "Build a reliable workflow from raw input to finished post". Bonus signals: "You run your own YouTube channel" and "You've distributed to SMBs in the US".Source

Give each waitlister a shareable card ("I'm #312 for Beside") with a referral link, show how many places a referral moves them, and post a weekly leaderboard of trades on the waitlist.

Visible progress makes referral mechanics work; owners share in local business groups.

• Spam referrals

  Count only businesses that connect a profile.

• Your websiteHomepage: H1 "The AI operating system that runs your local business"; the meta description ends "Join the waitlist."; "Built by the team behind Beside, rated 4.8 stars by 21,000+ paying businesses"; "For nail salons, barbers, plumbers, electricians, and contractors"; "Dial the live demo and act like a customer"; waitlist order by tier, with skips for connecting a Google Business Profile or referring a business; "SEO & GEO ... (Soon)". The footer links to only two social accounts: X and LinkedIn.Source
• HiringSocial Media Manager (New York, posted September 16, 2026): owns "Beside's organic presence across our brand channels and selected founder accounts"; must "Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative", "Build recognizable formats that make our product, customers, and team worth following" and "Build a reliable workflow from raw input to finished post". Bonus signals: "You run your own YouTube channel" and "You've distributed to SMBs in the US".Source

Offer every Phone customer the free Business Audit in-app, show what the agent would have done with last month's calls (follow-ups, reviews), and give a first-month credit. Target highest-volume accounts first.

Expansion from existing customers is cheaper than new acquisition and grows revenue per account.

• Confusion between products

  Use the FAQ wording everywhere.

• Your websitePricing: the Beside agent is Part-time at $99 a month (5,000 credits) or Full-time at $249.99 (12,500 credits), "Start with a free audit"; Beside Phone is Baseline at $29 per business per month (30 AI Receptionist calls) or Unlimited at $99 with a 7-day trial. The homepage asks visitors to join a waitlist while the pricing page offers plans to buy, and the FAQ explains that "Beside" and "Beside Phone" are separate products on one account.Source
• Your websiteHomepage: H1 "The AI operating system that runs your local business"; the meta description ends "Join the waitlist."; "Built by the team behind Beside, rated 4.8 stars by 21,000+ paying businesses"; "For nail salons, barbers, plumbers, electricians, and contractors"; "Dial the live demo and act like a customer"; waitlist order by tier, with skips for connecting a Google Business Profile or referring a business; "SEO & GEO ... (Soon)". The footer links to only two social accounts: X and LinkedIn.Source
• Your websiteAbout and Creator Kit: Beside is run by Interface, Inc. (also known as Heart Hands); it is "built for trades and local shops that run on inbound calls" and "Built for the real economy in the United States only: salons, barbers, plumbers, electricians, contractors, agents, shops. Not software companies." The Creator Kit adds that Beside "started with the business phone line more than 21,000 owners already pay for".Source
• Your websiteGrowth assets already on the site: free Review Writer and Website Audit tools, a free Business Audit for waitlist members, a Creator Kit with logos and product MP4 clips, a "Beside for agencies" page ("Build their website. Grow their revenue."), llms.txt and markdown versions of pages for AI assistants, and a live AI receptionist demo line anyone can call.Source

Add a partner tier with revenue share, a client dashboard and co-branded audits, recruit 30 local-service agencies, and publish two agency case studies.

Agencies bring many accounts at once and keep them engaged.

• Agencies overpromise

  Give approved claims.

• Your websiteGrowth assets already on the site: free Review Writer and Website Audit tools, a free Business Audit for waitlist members, a Creator Kit with logos and product MP4 clips, a "Beside for agencies" page ("Build their website. Grow their revenue."), llms.txt and markdown versions of pages for AI assistants, and a live AI receptionist demo line anyone can call.Source
• HiringBrand Owner (New York, still open; posted April 17, 2026): "Turn a product into a simple, sharp story", "Keep the story consistent across every surface - website, outbound, sales collateral, social, events", "Build the GEO/SEO foundation so Beside shows up in the right searches and AI answers", "Source creators, ambassadors, and partners who actually reach our users", and "Help founders and team members write and publish".Source

With permission, audit one volunteer business a week on camera: what the audit found, three fixes, and the before and after. Invite viewers to submit their own.

Makeover content is popular with owners and demonstrates the free tools in use.

• Embarrassing the owner

  Keep it constructive and approved.

• Your websiteGrowth assets already on the site: free Review Writer and Website Audit tools, a free Business Audit for waitlist members, a Creator Kit with logos and product MP4 clips, a "Beside for agencies" page ("Build their website. Grow their revenue."), llms.txt and markdown versions of pages for AI assistants, and a live AI receptionist demo line anyone can call.Source
• HiringSocial Media Manager (New York, posted September 16, 2026): owns "Beside's organic presence across our brand channels and selected founder accounts"; must "Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative", "Build recognizable formats that make our product, customers, and team worth following" and "Build a reliable workflow from raw input to finished post". Bonus signals: "You run your own YouTube channel" and "You've distributed to SMBs in the US".Source

Ship one integration at a time, list it in the partner's marketplace, run a joint webinar, and offer the partner's users an exclusive first month.

Marketplace listings put Beside in front of owners at the moment they connect tools.

• Partner approval delays

  Start the listing review early.

• Your websiteIntegrations: Square, Follow Up Boss, HubSpot, Salesforce, Pipedrive, Zapier and others are live; ServiceTitan, Jobber, Housecall Pro, Mindbody and GoHighLevel are listed as "coming soon".Source
• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source

Publish a quarterly report with aggregated, anonymized data: after-hours share, peak times, common requests and spam by trade, plus a free lookup by trade. Pitch to trade press and local news.

Original data earns links, press and AI citations, and gives the social team months of material.

• Privacy

  Aggregate and suppress small groups.

• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source
• HiringBrand Owner (New York, still open; posted April 17, 2026): "Turn a product into a simple, sharp story", "Keep the story consistent across every surface - website, outbound, sales collateral, social, events", "Build the GEO/SEO foundation so Beside shows up in the right searches and AI answers", "Source creators, ambassadors, and partners who actually reach our users", and "Help founders and team members write and publish".Source
• HiringSocial Media Manager (New York, posted September 16, 2026): owns "Beside's organic presence across our brand channels and selected founder accounts"; must "Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative", "Build recognizable formats that make our product, customers, and team worth following" and "Build a reliable workflow from raw input to finished post". Bonus signals: "You run your own YouTube channel" and "You've distributed to SMBs in the US".Source

Produce a monthly 15-minute episode following one owner for a day, with Beside visible but not the subject. Cut clips for short-form channels.

A show gives the brand a home audience and a library of proof.

• Slow growth

  Feed it from short-form clips.

• HiringSocial Media Manager (New York, posted September 16, 2026): owns "Beside's organic presence across our brand channels and selected founder accounts"; must "Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative", "Build recognizable formats that make our product, customers, and team worth following" and "Build a reliable workflow from raw input to finished post". Bonus signals: "You run your own YouTube channel" and "You've distributed to SMBs in the US".Source
• HiringBeside's mission text in its job posts: "We're building for the people who run the real economy: the plumber between jobs, the family salon, the local gym owner"; "Every missed call or forgotten follow-up can mean lost revenue"; "Our foundation is Beside Phone."Source

Post a monthly "scam of the month" warning from aggregated spam trends, with how to spot it and how Beside blocks it. Offer it as a newsletter.

Protective content earns saves and shares and highlights a feature owners value.

• Alarmist tone

  Stay factual.

• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source
• Your websiteCustomer stories: 18, the newest from July 2026; one trade business (a plumber) and none from HVAC, roofing, electrical or landscaping; the pages are text with a product demo clip and no customer video. Published results include an insurance agency going "from writing about $40,000 in new written premium to about $120,000", a braiding salon that "didn't publish a phone number for almost two years", and a security company handling "500 calls a week". The customers page's markdown version says "trusted by 25,000+ businesses".Source

Offer a graduate plan through trade schools and cosmetology programs: a free first month of Beside Phone and a workshop on getting your first customers.

Catching owners at the start means they never use a personal number for the business.

• Low conversion

  Follow up when they register a business.

• Your websiteAbout and Creator Kit: Beside is run by Interface, Inc. (also known as Heart Hands); it is "built for trades and local shops that run on inbound calls" and "Built for the real economy in the United States only: salons, barbers, plumbers, electricians, contractors, agents, shops. Not software companies." The Creator Kit adds that Beside "started with the business phone line more than 21,000 owners already pay for".Source
• HiringBeside's mission text in its job posts: "We're building for the people who run the real economy: the plumber between jobs, the family salon, the local gym owner"; "Every missed call or forgotten follow-up can mean lost revenue"; "Our foundation is Beside Phone."Source
• Your websitePricing: the Beside agent is Part-time at $99 a month (5,000 credits) or Full-time at $249.99 (12,500 credits), "Start with a free audit"; Beside Phone is Baseline at $29 per business per month (30 AI Receptionist calls) or Unlimited at $99 with a 7-day trial. The homepage asks visitors to join a waitlist while the pricing page offers plans to buy, and the FAQ explains that "Beside" and "Beside Phone" are separate products on one account.Source

Invite owners to submit a favourite moment (summary text, not recordings) with personal details removed, and feature one a week with the owner's story.

User stories spread trust and are cheap to produce.

• Caller privacy

  Only redacted summaries; no recordings.

• HiringSocial Media Manager (New York, posted September 16, 2026): owns "Beside's organic presence across our brand channels and selected founder accounts"; must "Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative", "Build recognizable formats that make our product, customers, and team worth following" and "Build a reliable workflow from raw input to finished post". Bonus signals: "You run your own YouTube channel" and "You've distributed to SMBs in the US".Source
• Your websiteBeside's own long-form facts for AI assistants (llms-full.txt): "Customers: 25,000+ businesses"; "4.8 stars across 7,400+ reviews"; "from 868 to 25,000+ in 18 months"; "2.6 million AI calls handled in 3 months"; "550,000+ spam calls blocked"; "9,000+ contractors", "40% of calls come after hours"; 3,000+ real estate, 1,000+ insurance, 600+ legal and "2,000+ healthcare providers" with "105,000+ calls per quarter"; receptionist languages "English, Spanish, French, and Portuguese". The file names RingCentral and Dialpad among the competitors Beside replaces.Source