Centennial growth playbook

Switch the 33 property pages to "index, follow" in the SEO plugin (Yoast), add them to the sitemap and submit it in Search Console. Give each a title like "Paramus Park Leasing | Retail Space in Paramus, NJ | Centennial" and a meta description with size, anchors and the pitchbook. Add ShoppingCenter structured data with the address. Then track pitchbook downloads and leasing emails per property.

Leasing searches name the center and the town. When the owner's own page with contacts and a pitchbook can rank, prospects reach the leasing team directly instead of a listing site or a competitor's broker.

[ ] Yoast: property pages set to index, follow
[ ] Property pages added to the sitemap
[ ] Sitemap resubmitted in Search Console
[ ] Title: "<Center> Leasing | Retail Space in <City>, <State> | Centennial"
[ ] Meta description: size, anchors, pitchbook
[ ] ShoppingCenter schema with address
[ ] Pitchbook download tracking
[ ] Monthly report: queries and inquiries per property

• Leasing contacts get more spam

  Use a form or a shared leasing inbox per property alongside personal emails.

• Pages compete with the property consumer sites

  Keep "Leasing" in the titles so each page targets leasing searches.

• Your websiteEach of the 33 property pages under /retail-places/centennial-collection/ (for example Paramus Park, Plaza Bonita, Hawthorn) has a description, national and anchor leasing contacts and a "View Leasing Pitchbook" link, but every one carries the robots tag "noindex, nofollow" (checked twice on October 21, 2026), none is in the 64-URL sitemap, and none has a meta description.Source
• HiringLeasing and Business Development Manager, Vernon Hills, IL ($85,000-$95,000 base, up to 40% bonus; a second local leasing role at the same center): manage "carts, kiosks, in-line stores, storage locations, vending and advertising/media opportunities"; "Prospect for new business using social media channels"; "Manage online vendor submissions seeking property short term opportunities"; "Assist in identifying and developing local tenants into potential permanent tenants".Source
• HiringTenant coordination build-out: four VP of Tenant Coordination roles (Dallas, Los Angeles, Chicago, Philadelphia, posted October 1, 2026) plus Senior Tenant Coordinators and Tenant Coordinators in Los Angeles, San Diego, Chicago, Birmingham and Dallas. The VPs "Track all tenant information from initial letter of intent through payment of tenant allowance after tenant opens" to "achieve on-time store openings".Source
• Your websiteSite upkeep: the homepage has no meta description; several news URLs end in "-clone" or "-2" and one begins with an invisible character; the sitemap lists 64 URLs and the news feed's latest post is October 6, 2026.Source

Add a short form to each property page and one portfolio page: type (pop-up, kiosk, cart, event, sampling tour, media), dates, size and budget. Route each to that center's local leasing manager, and reply within one business day.

Short-term operators and sponsors move fast and pick whichever mall answers first; a form also gives the managers a pipeline to report.

• Low-quality inquiries

  Ask for budget and dates up front.

• Your websiteThe Properties page lists the portfolio by name and city under a "Properties Overview Map – July 2022". The Contact page gives one contact for "Local Leasing & Sponsorships" (the EVP, Business Development & Revenue); the sitemap has no page for local leasing, pop-ups, sponsorships or media.Source
• HiringLeasing and Business Development Manager, Vernon Hills, IL ($85,000-$95,000 base, up to 40% bonus; a second local leasing role at the same center): manage "carts, kiosks, in-line stores, storage locations, vending and advertising/media opportunities"; "Prospect for new business using social media channels"; "Manage online vendor submissions seeking property short term opportunities"; "Assist in identifying and developing local tenants into potential permanent tenants".Source
• HiringBusiness Development & Marketing Coordinator, National City, CA: point of contact for "sponsorship programs ... (for example: sampling, national tours, signage, or banner opportunities)"; "Coordinate the delivery, installation, and proof of posting for all paid media/advertising"; "Gather retailer sales data"; updates to "the property website, email blasts and social media channels".Source

Update the map and its date, rename the odd news URLs with redirects, write a homepage description around "Centennial, powered by Lincoln", and fix phone links to tel: links across property pages.

Owners hiring a third-party manager judge attention to detail; these fixes take an afternoon.

• Redirect mistakes

  Test each old URL after the change.

• Your websiteThe Properties page lists the portfolio by name and city under a "Properties Overview Map – July 2022". The Contact page gives one contact for "Local Leasing & Sponsorships" (the EVP, Business Development & Revenue); the sitemap has no page for local leasing, pop-ups, sponsorships or media.Source
• Your websiteSite upkeep: the homepage has no meta description; several news URLs end in "-clone" or "-2" and one begins with an invisible character; the sitemap lists 64 URLs and the news feed's latest post is October 6, 2026.Source
• Your websiteProperty pages: Paramus Park, "just 15 miles outside of New York City" with Macy's, Ulta, L.L.Bean and Uniqlo, links to ParamusPark.com, its pitchbook PDF is 14.3 MB and one phone number is linked as a web address; Plaza Bonita, "more than 800,000 square feet" serving "the greater cross-border market", anchored by Macy's, Target, JCPenney, Nordstrom Rack, AMC Theatres and Round1; Hawthorn is "undergoing an exciting redevelopment" with luxury residential and a downloadable leasing plan.Source
• Your websiteNews: on March 31, 2026 Centennial and Lincoln Property Company launched "Centennial, powered by Lincoln", "a national retail operating platform" for owners and investors, after Lincoln's 2024 acquisition of Centennial, with access to "Lincoln's institutional capital relationships". On October 5, 2026 it added third-party management of Casis Village (Austin) and Lakeway Commons (Shrewsbury, MA). The Advisory Services page offers receiverships and special servicing.Source

Compress each pitchbook under 3 MB, add a one-page summary, track downloads per property in analytics, and offer an optional "send me availability updates" sign-up that goes to that property's leasing team.

Brokers open pitchbooks on phones; a fast file and a sign-up turn interest into a contact.

• Brokers dislike forms

  Keep the download open; make the sign-up optional.

• Your websiteProperty pages: Paramus Park, "just 15 miles outside of New York City" with Macy's, Ulta, L.L.Bean and Uniqlo, links to ParamusPark.com, its pitchbook PDF is 14.3 MB and one phone number is linked as a web address; Plaza Bonita, "more than 800,000 square feet" serving "the greater cross-border market", anchored by Macy's, Target, JCPenney, Nordstrom Rack, AMC Theatres and Round1; Hawthorn is "undergoing an exciting redevelopment" with luxury residential and a downloadable leasing plan.Source
• Your websiteEach of the 33 property pages under /retail-places/centennial-collection/ (for example Paramus Park, Plaza Bonita, Hawthorn) has a description, national and anchor leasing contacts and a "View Leasing Pitchbook" link, but every one carries the robots tag "noindex, nofollow" (checked twice on October 21, 2026), none is in the 64-URL sitemap, and none has a meta description.Source
• HiringLeasing and Business Development Manager, Vernon Hills, IL ($85,000-$95,000 base, up to 40% bonus; a second local leasing role at the same center): manage "carts, kiosks, in-line stores, storage locations, vending and advertising/media opportunities"; "Prospect for new business using social media channels"; "Manage online vendor submissions seeking property short term opportunities"; "Assist in identifying and developing local tenants into potential permanent tenants".Source

Resize and convert the slideshow images to WebP, load only the first slide up front and the rest after load.

Owners and brokers on mobile data see the brand faster, at little cost.

• Image quality

  Check on large screens.

• Google PageSpeedHomepage: real visitors pass Core Web Vitals (Largest Contentful Paint 1.5 s, INP 48 ms). The mobile lab test scores 58 with LCP 13.3 s from the background slideshow and a 5.7 MB page, 5.0 MB of it images.Source

Write five case studies with before and after numbers (occupancy, NOI, traffic, tenant sales) for assignments such as Liberty Center, Annapolis Mall and a recent management win. Use them in proposals, LinkedIn and owner meetings.

Owners hire the manager who can show results on similar assets.

• Owners keep data private

  Show percentages, not dollars.

• Your websiteNews: on March 31, 2026 Centennial and Lincoln Property Company launched "Centennial, powered by Lincoln", "a national retail operating platform" for owners and investors, after Lincoln's 2024 acquisition of Centennial, with access to "Lincoln's institutional capital relationships". On October 5, 2026 it added third-party management of Casis Village (Austin) and Lakeway Commons (Shrewsbury, MA). The Advisory Services page offers receiverships and special servicing.Source
• Your websiteTrack record in the news section: Liberty Center ranked No. 8 in Chain Store Age's Top 10 Retail Center Experiences in America for 2025; Kingsley Excellence wins in 2025; Annapolis Mall repositioned and sold with partners; management and leasing contracts for Galleria Fort Lauderdale, Bella Terra, Trumbull Mall, Greenwood Mall, Mission Valley, The Shops at North Bridge, Paramus Park, Plaza Bonita and The SoNo Collection.Source
• Competitor researchRivals' own homepages: Trademark Property, "next-level retail, multifamily, and mixed-use places" with Development, Property Services and Investments; Kimco Realty, a REIT "specializing in grocery-anchored shopping centers in first-ring suburbs". Other third-party retail operators include Spinoso Real Estate Group, Namdar Realty Group and Brookfield Properties.See the research Source

Build a list of special servicers and lenders with retail exposure, send a quarterly note on mall recovery from portfolio data, and offer a fast asset review for troubled properties.

Being known before a property fails puts Centennial on the shortlist when a receiver is needed.

• Long sales cycle

  Keep the note useful, not salesy.

• Your websiteNews: on March 31, 2026 Centennial and Lincoln Property Company launched "Centennial, powered by Lincoln", "a national retail operating platform" for owners and investors, after Lincoln's 2024 acquisition of Centennial, with access to "Lincoln's institutional capital relationships". On October 5, 2026 it added third-party management of Casis Village (Austin) and Lakeway Commons (Shrewsbury, MA). The Advisory Services page offers receiverships and special servicing.Source
• Your websiteTrack record in the news section: Liberty Center ranked No. 8 in Chain Store Age's Top 10 Retail Center Experiences in America for 2025; Kingsley Excellence wins in 2025; Annapolis Mall repositioned and sold with partners; management and leasing contracts for Galleria Fort Lauderdale, Bella Terra, Trumbull Mall, Greenwood Mall, Mission Valley, The Shops at North Bridge, Paramus Park, Plaza Bonita and The SoNo Collection.Source
• Your websiteServices page: property and asset management, leasing and merchandising, development and tenant coordination, "Marketing, Research & Innovation" ("Leveraging data provides real-time market updates and analysis to inform business decisions and tailor each asset's marketing plan"), accounting, advisory and investment management.Source

Publish a simple availability search: center, region, size range, type (in-line, pad, anchor, kiosk) and a link to the leasing contact. Update it monthly from the leasing system.

Brokers shortlist landlords who make availability easy to see.

• Stale data

  Show the last update date.

• Your websiteEach of the 33 property pages under /retail-places/centennial-collection/ (for example Paramus Park, Plaza Bonita, Hawthorn) has a description, national and anchor leasing contacts and a "View Leasing Pitchbook" link, but every one carries the robots tag "noindex, nofollow" (checked twice on October 21, 2026), none is in the 64-URL sitemap, and none has a meta description.Source
• Your websiteProperty pages: Paramus Park, "just 15 miles outside of New York City" with Macy's, Ulta, L.L.Bean and Uniqlo, links to ParamusPark.com, its pitchbook PDF is 14.3 MB and one phone number is linked as a web address; Plaza Bonita, "more than 800,000 square feet" serving "the greater cross-border market", anchored by Macy's, Target, JCPenney, Nordstrom Rack, AMC Theatres and Round1; Hawthorn is "undergoing an exciting redevelopment" with luxury residential and a downloadable leasing plan.Source
• HiringLeasing and Business Development Manager, Vernon Hills, IL ($85,000-$95,000 base, up to 40% bonus; a second local leasing role at the same center): manage "carts, kiosks, in-line stores, storage locations, vending and advertising/media opportunities"; "Prospect for new business using social media channels"; "Manage online vendor submissions seeking property short term opportunities"; "Assist in identifying and developing local tenants into potential permanent tenants".Source

Package a standard pop-up offer (fixed terms, ready-to-use space, marketing support), find brands with strong online followings, and set graduation rules: sales thresholds that unlock a permanent lease offer.

It fills space now and builds a pipeline of proven tenants.

• Weak operators

  Check sales history online.

• HiringLeasing and Business Development Manager, Vernon Hills, IL ($85,000-$95,000 base, up to 40% bonus; a second local leasing role at the same center): manage "carts, kiosks, in-line stores, storage locations, vending and advertising/media opportunities"; "Prospect for new business using social media channels"; "Manage online vendor submissions seeking property short term opportunities"; "Assist in identifying and developing local tenants into potential permanent tenants".Source
• HiringGeneral Manager, Milford, CT: "increase the value of the Center by increasing its Net Operating Income"; "Champion and lead Centennial's Experience First program"; "Develop opportunities and host events to showcase the property to the community as a viable marketing channel"; "support property onboarding process for other Centennial properties. Stabilize and align newly managed assets".Source
• Your websiteThe Properties page lists the portfolio by name and city under a "Properties Overview Map – July 2022". The Contact page gives one contact for "Local Leasing & Sponsorships" (the EVP, Business Development & Revenue); the sitemap has no page for local leasing, pop-ups, sponsorships or media.Source

Build a portfolio media kit with traffic, demographics and formats for every center, offer regional and national packages, and give sponsors one contract and one report with proof of posting.

One deal across many centers is easier to buy and lifts ancillary income at each property.

• Center differences

  Price by tier.

• HiringBusiness Development & Marketing Coordinator, National City, CA: point of contact for "sponsorship programs ... (for example: sampling, national tours, signage, or banner opportunities)"; "Coordinate the delivery, installation, and proof of posting for all paid media/advertising"; "Gather retailer sales data"; updates to "the property website, email blasts and social media channels".Source
• HiringLeasing and Business Development Manager, Vernon Hills, IL ($85,000-$95,000 base, up to 40% bonus; a second local leasing role at the same center): manage "carts, kiosks, in-line stores, storage locations, vending and advertising/media opportunities"; "Prospect for new business using social media channels"; "Manage online vendor submissions seeking property short term opportunities"; "Assist in identifying and developing local tenants into potential permanent tenants".Source
• Your websiteEach of the 33 property pages under /retail-places/centennial-collection/ (for example Paramus Park, Plaza Bonita, Hawthorn) has a description, national and anchor leasing contacts and a "View Leasing Pitchbook" link, but every one carries the robots tag "noindex, nofollow" (checked twice on October 21, 2026), none is in the 64-URL sitemap, and none has a meta description.Source

Contact the 50 largest employers near each center with a corporate gift card offer (bulk discount or bonus card, custom message), and repeat before the holidays and for employee awards.

Gift cards bring new shoppers to the tenants and cash to the center.

• Breakage rules

  Check state gift card law.

• HiringMarketing Manager, Paramus, NJ (posted October 16, 2026): drive "traffic/sales and Net Operating Income (NOI) growth"; "Create, curate, and manage all published digital content ... including updates to the property website, weekly email blasts, and posting to the property's social media channels"; "Measure marketing effectiveness and results"; run the gift card program and "build gift card sales through corporate gift card orders".Source
• Your websiteProperty pages: Paramus Park, "just 15 miles outside of New York City" with Macy's, Ulta, L.L.Bean and Uniqlo, links to ParamusPark.com, its pitchbook PDF is 14.3 MB and one phone number is linked as a web address; Plaza Bonita, "more than 800,000 square feet" serving "the greater cross-border market", anchored by Macy's, Target, JCPenney, Nordstrom Rack, AMC Theatres and Round1; Hawthorn is "undergoing an exciting redevelopment" with luxury residential and a downloadable leasing plan.Source

Tag every event with date and type, compare tenant sales and traffic against matched weeks, and rank events by sales lift per dollar. Share the ranking across centers.

It shifts budget to events that sell and gives owners proof of marketing value.

• Monthly data is coarse

  Ask key tenants for weekly sales.

• HiringMarketing Manager, Paramus, NJ (posted October 16, 2026): drive "traffic/sales and Net Operating Income (NOI) growth"; "Create, curate, and manage all published digital content ... including updates to the property website, weekly email blasts, and posting to the property's social media channels"; "Measure marketing effectiveness and results"; run the gift card program and "build gift card sales through corporate gift card orders".Source
• HiringBusiness Development & Marketing Coordinator, National City, CA: point of contact for "sponsorship programs ... (for example: sampling, national tours, signage, or banner opportunities)"; "Coordinate the delivery, installation, and proof of posting for all paid media/advertising"; "Gather retailer sales data"; updates to "the property website, email blasts and social media channels".Source
• HiringGeneral Manager, Milford, CT: "increase the value of the Center by increasing its Net Operating Income"; "Champion and lead Centennial's Experience First program"; "Develop opportunities and host events to showcase the property to the community as a viable marketing channel"; "support property onboarding process for other Centennial properties. Stabilize and align newly managed assets".Source

Publish Spanish versions of key property pages and emails, run Spanish social posts, and partner with tenants on offers for cross-border visitors.

Shoppers respond to their own language, and few centers address the cross-border audience directly.

• Quality of translation

  Native speaker review.

• Your websiteProperty pages: Paramus Park, "just 15 miles outside of New York City" with Macy's, Ulta, L.L.Bean and Uniqlo, links to ParamusPark.com, its pitchbook PDF is 14.3 MB and one phone number is linked as a web address; Plaza Bonita, "more than 800,000 square feet" serving "the greater cross-border market", anchored by Macy's, Target, JCPenney, Nordstrom Rack, AMC Theatres and Round1; Hawthorn is "undergoing an exciting redevelopment" with luxury residential and a downloadable leasing plan.Source
• HiringBusiness Development & Marketing Coordinator, National City, CA: point of contact for "sponsorship programs ... (for example: sampling, national tours, signage, or banner opportunities)"; "Coordinate the delivery, installation, and proof of posting for all paid media/advertising"; "Gather retailer sales data"; updates to "the property website, email blasts and social media channels".Source

Give tenants and leasing one shared tracker per deal (drawings, approvals, permits, landlord work, opening date) with alerts when a step slips, and report average days from lease to opening.

Visible steps shorten approvals and make Centennial easier to open with than other landlords.

• Tenants do not log in

  Email summaries.

• HiringTenant coordination build-out: four VP of Tenant Coordination roles (Dallas, Los Angeles, Chicago, Philadelphia, posted October 1, 2026) plus Senior Tenant Coordinators and Tenant Coordinators in Los Angeles, San Diego, Chicago, Birmingham and Dallas. The VPs "Track all tenant information from initial letter of intent through payment of tenant allowance after tenant opens" to "achieve on-time store openings".Source
• Your websiteServices page: property and asset management, leasing and merchandising, development and tenant coordination, "Marketing, Research & Innovation" ("Leveraging data provides real-time market updates and analysis to inform business decisions and tailor each asset's marketing plan"), accounting, advisory and investment management.Source

Give every new resident a welcome pack and app or email sign-up with tenant offers, resident-only events, and a monthly "what's new" email, and track resident spend with participating tenants.

Residents on site can be the most frequent shoppers if they are welcomed early.

• Separate residential operator

  Agree the program in the partnership.

• Your websiteRedevelopments page: Fox Valley (579 multifamily units, a 212-unit senior living community, a 40K SF grocer), Hawthorn (808 multifamily residences), MainPlace (Phase II under construction; The Carina, a 408-unit residential community), The Post (formerly Connecticut Post Mall, "Connecticut's largest mall") and The Shops at Willow Bend.Source
• HiringGeneral Manager, Milford, CT: "increase the value of the Center by increasing its Net Operating Income"; "Champion and lead Centennial's Experience First program"; "Develop opportunities and host events to showcase the property to the community as a viable marketing channel"; "support property onboarding process for other Centennial properties. Stabilize and align newly managed assets".Source

Publish a short quarterly report on traffic, sales trends and categories across the portfolio (aggregated), with a LinkedIn summary and a press pitch.

Data-led content earns trade press coverage and positions Centennial as the expert manager.

• Owner sensitivity

  Aggregate only.

• Your websiteServices page: property and asset management, leasing and merchandising, development and tenant coordination, "Marketing, Research & Innovation" ("Leveraging data provides real-time market updates and analysis to inform business decisions and tailor each asset's marketing plan"), accounting, advisory and investment management.Source
• Your websiteNews: on March 31, 2026 Centennial and Lincoln Property Company launched "Centennial, powered by Lincoln", "a national retail operating platform" for owners and investors, after Lincoln's 2024 acquisition of Centennial, with access to "Lincoln's institutional capital relationships". On October 5, 2026 it added third-party management of Casis Village (Austin) and Lakeway Commons (Shrewsbury, MA). The Advisory Services page offers receiverships and special servicing.Source
• Competitor researchRivals' own homepages: Trademark Property, "next-level retail, multifamily, and mixed-use places" with Development, Property Services and Investments; Kimco Realty, a REIT "specializing in grocery-anchored shopping centers in first-ring suburbs". Other third-party retail operators include Spinoso Real Estate Group, Namdar Realty Group and Brookfield Properties.See the research Source

Consolidate property email lists, Wi-Fi sign-ups and event registrations into one platform with consent, standard reports per center and shared audiences for tenant campaigns.

Owners pay for managers who bring data; tenants pay for audiences.

• Privacy

  Consent and state privacy laws.

• HiringMarketing Manager, Paramus, NJ (posted October 16, 2026): drive "traffic/sales and Net Operating Income (NOI) growth"; "Create, curate, and manage all published digital content ... including updates to the property website, weekly email blasts, and posting to the property's social media channels"; "Measure marketing effectiveness and results"; run the gift card program and "build gift card sales through corporate gift card orders".Source
• HiringBusiness Development & Marketing Coordinator, National City, CA: point of contact for "sponsorship programs ... (for example: sampling, national tours, signage, or banner opportunities)"; "Coordinate the delivery, installation, and proof of posting for all paid media/advertising"; "Gather retailer sales data"; updates to "the property website, email blasts and social media channels".Source
• Your websiteServices page: property and asset management, leasing and merchandising, development and tenant coordination, "Marketing, Research & Innovation" ("Leveraging data provides real-time market updates and analysis to inform business decisions and tailor each asset's marketing plan"), accounting, advisory and investment management.Source

Build an online booking flow for short-term space: availability by center, standard terms, deposit and insurance upload, with local managers approving each booking.

Self-serve booking fills short-term space faster and frees managers for bigger deals.

• Bad bookings

  Manager approval and deposits.

• HiringLeasing and Business Development Manager, Vernon Hills, IL ($85,000-$95,000 base, up to 40% bonus; a second local leasing role at the same center): manage "carts, kiosks, in-line stores, storage locations, vending and advertising/media opportunities"; "Prospect for new business using social media channels"; "Manage online vendor submissions seeking property short term opportunities"; "Assist in identifying and developing local tenants into potential permanent tenants".Source
• Your websiteNews: on March 31, 2026 Centennial and Lincoln Property Company launched "Centennial, powered by Lincoln", "a national retail operating platform" for owners and investors, after Lincoln's 2024 acquisition of Centennial, with access to "Lincoln's institutional capital relationships". On October 5, 2026 it added third-party management of Casis Village (Austin) and Lakeway Commons (Shrewsbury, MA). The Advisory Services page offers receiverships and special servicing.Source
• Your websiteThe Properties page lists the portfolio by name and city under a "Properties Overview Map – July 2022". The Contact page gives one contact for "Local Leasing & Sponsorships" (the EVP, Business Development & Revenue); the sitemap has no page for local leasing, pop-ups, sponsorships or media.Source

Create a pre-leasing page per project with renderings, phasing, site plans and contacts (indexed), host broker tours and target restaurant and entertainment operators by region.

Visible, early demand helps fill new space before it opens.

• Construction delays

  Update dates on the page.

• Your websiteRedevelopments page: Fox Valley (579 multifamily units, a 212-unit senior living community, a 40K SF grocer), Hawthorn (808 multifamily residences), MainPlace (Phase II under construction; The Carina, a 408-unit residential community), The Post (formerly Connecticut Post Mall, "Connecticut's largest mall") and The Shops at Willow Bend.Source
• Your websiteEach of the 33 property pages under /retail-places/centennial-collection/ (for example Paramus Park, Plaza Bonita, Hawthorn) has a description, national and anchor leasing contacts and a "View Leasing Pitchbook" link, but every one carries the robots tag "noindex, nofollow" (checked twice on October 21, 2026), none is in the 64-URL sitemap, and none has a meta description.Source
• HiringLeasing and Business Development Manager, Vernon Hills, IL ($85,000-$95,000 base, up to 40% bonus; a second local leasing role at the same center): manage "carts, kiosks, in-line stores, storage locations, vending and advertising/media opportunities"; "Prospect for new business using social media channels"; "Manage online vendor submissions seeking property short term opportunities"; "Assist in identifying and developing local tenants into potential permanent tenants".Source

Six weeks before each ICSC event, add a "meet us at ICSC" booking link to every property page and pitchbook email, and send brokers a list of centers with space.

It turns the indexed property pages into a meeting pipeline.

• No-shows

  Confirm two days ahead.

• Your websiteEach of the 33 property pages under /retail-places/centennial-collection/ (for example Paramus Park, Plaza Bonita, Hawthorn) has a description, national and anchor leasing contacts and a "View Leasing Pitchbook" link, but every one carries the robots tag "noindex, nofollow" (checked twice on October 21, 2026), none is in the 64-URL sitemap, and none has a meta description.Source
• Your websiteTrack record in the news section: Liberty Center ranked No. 8 in Chain Store Age's Top 10 Retail Center Experiences in America for 2025; Kingsley Excellence wins in 2025; Annapolis Mall repositioned and sold with partners; management and leasing contracts for Galleria Fort Lauderdale, Bella Terra, Trumbull Mall, Greenwood Mall, Mission Valley, The Shops at North Bridge, Paramus Park, Plaza Bonita and The SoNo Collection.Source

Map Lincoln residential and office properties within 10 miles of each center, offer residents and office tenants center perks and events, and measure visits with offer codes.

Shared ownership gives Centennial a local audience no other mall operator can reach.

• Low uptake

  Start with strong offers.

• Your websiteNews: on March 31, 2026 Centennial and Lincoln Property Company launched "Centennial, powered by Lincoln", "a national retail operating platform" for owners and investors, after Lincoln's 2024 acquisition of Centennial, with access to "Lincoln's institutional capital relationships". On October 5, 2026 it added third-party management of Casis Village (Austin) and Lakeway Commons (Shrewsbury, MA). The Advisory Services page offers receiverships and special servicing.Source
• Your websiteRedevelopments page: Fox Valley (579 multifamily units, a 212-unit senior living community, a 40K SF grocer), Hawthorn (808 multifamily residences), MainPlace (Phase II under construction; The Carina, a 408-unit residential community), The Post (formerly Connecticut Post Mall, "Connecticut's largest mall") and The Shops at Willow Bend.Source