Bitpanda growth playbook

Generate a page for every tradable stock and ETF in each language: name, ISIN/WKN, live price, savings-plan availability and the €1 fee, KID link, issuer and a "Start a savings plan" button. Start with the 100 ETFs and DAX/Euro Stoxx stocks most held by customers, have the German copywriter write the templates, list them in the sitemaps and link them from the partner pages and /prices/stocks.

ETF and stock searches are the biggest high-intent queries in DACH investing, and each page is a landing page for the savings plan, the product that retains best. Crypto pages already prove the template works.

[ ] Name, ISIN and WKN in the title
[ ] Live price and TER
[ ] "Savings plan from €1, fee-free" box
[ ] €1 per trade fee line
[ ] KID link and risk text
[ ] Issuer and partner page link
[ ] Related ETFs
[ ] hreflang for all locales
[ ] Listed in the sitemap

• Thin pages

  Add holdings, costs and savings-plan examples to every page.

• Marketing rules for securities

  One compliance-approved template, not page-by-page copy.

• Your websiteEnglish sitemap (1,342 URLs, checked October 21, 2026): about 850 crypto price pages but only 50 stock price pages and no ETF pages at all; /en/prices/etfs returns 404, and so do stock pages for DAX companies such as Siemens and Allianz. The stock listing page /en/prices/stocks shows no stock list in its HTML. The German sitemap has the same 50 stock pages.Source
• Your websiteStocks & ETFs page: "10,000+ Stocks & ETFs", "€1 flat fee per trade", "Fully automated tax handling.", savings plans "for more than 7,500 stocks and 2,500 ETFs", with "over 530 iShares ETFs", "over 300 Amundi ETFs" and "more than 270 ETFs" from Xtrackers by DWS. The homepage says "Invest and trade 650+ cryptos, 10,000+ real stocks, ETFs and metals."Source
• Your websiteBlackRock partner page: lists "Our customers' favourite iShares ETFs" (iShares Core MSCI World, Core S&P 500, Core MSCI EM IMI, MSCI ACWI, NASDAQ 100, Core EURO STOXX 50), based on "the aggregate number of Bitpanda customers with active investments", but none of them links to its own page; Amundi and DWS have partner pages too.Source
• HiringSenior Copywriter (German), Global Creative Studio (posted September 21, 2026): leads "copy strategy and conceptual execution across all channels for our primary DACH audience", from campaign hooks and video scripts "to OOH, landing pages, and performance ads", and must "demystify crypto, stocks, ETFs, and digital assets into engaging, accessible, and compliant copy".Source
• HiringProduct Manager, Securities & Commodities (posted August 18, 2026) owns flows such as "equity trading interfaces, margin trading touchpoints, or RWA execution steps" and must turn complex concepts "into transparent, high-converting retail experiences"; two Senior Product Designer, Securities roles (Vienna and Barcelona) are also open.Source

Fix the sitemap generator so each locale lists one clean URL per asset, redirect the joined URLs to the right page, and add localised slugs to translated articles with redirects from the old ones. Add a weekly sitemap check to catch regressions.

Clean URLs stop search engines indexing odd duplicates and help localised pages rank in their own language.

• Losing rankings on changed slugs

  301 redirects from every old slug.

• Your websiteThe Romanian sitemap lists stock URLs made of several slugs joined together, e.g. /ro/prices/stocks/tsmc-adr-tsfa-allianz-alv, which loads as a TSMC page with a self-referencing canonical, while /ro/prices/stocks/allianz-alv returns 404. Several French, Italian and German Academy articles keep English URL slugs.Source
• Your websiteEnglish sitemap (1,342 URLs, checked October 21, 2026): about 850 crypto price pages but only 50 stock price pages and no ETF pages at all; /en/prices/etfs returns 404, and so do stock pages for DAX companies such as Siemens and Allianz. The stock listing page /en/prices/stocks shows no stock list in its HTML. The German sitemap has the same 50 stock pages.Source

Review the setting with legal and growth. If the goal is to be recommended, allow ai-input for product, price, fee and Academy pages and keep it off where needed. Then test monthly what ChatGPT, Gemini and Perplexity say about "best ETF savings plan Austria" or "where to buy Bitcoin in Germany" and which sources they cite.

Assistants increasingly answer "which broker" questions. If they cannot use Bitpanda's pages they rely on third-party reviews, which may be out of date.

• Content reused without credit

  Keep ai-train separate and open only answer-relevant pages.

• Your websiterobots.txt sets "Content-Signal: ai-train=yes, search=yes, ai-input=no" for the whole site and allows ai-input only for /llms.txt, /skill.md, /auth.md and /.well-known/. Bitpanda also publishes an llms.txt product map, a skill.md for its two MCP servers and an "Invest with AI Assistants" page ("Connect Claude, ChatGPT or other AI assistants to your Bitpanda account").Source
• Your websitellms.txt: "3,000+ digital and traditional assets" for "7M+ users across all 27 EU countries", regulated under MiCAR, MiFID II and PSD2; stocks and ETFs come with "automatic tax withholding in Austria and Germany"; products include Fusion (700+ trading pairs), Savings Plan ("fee free plans for stocks and ETFs"), Cash Plus, Bitpanda Card, Bitpanda Club (VIP tiers), Earn, Margin Trading and the Vision (VSN) Web3 ecosystem.Source
• HiringManager, Growth Analytics (Vienna and Bucharest, posted September 25, 2026): "build the core decision engine for our redesigned Growth organization", set "trusted, company-wide definitions for CAC, payback, LTV, cohort performance, and incrementality", lead forecasting and "elevate the quality of our experimentation".Source

Count stock, ETF and metal purchases (including savings-plan executions) towards the reward steps, with a separate, smaller ladder if margins need it. Add a "Start investing in ETFs" variant of the invite message for referrers who mainly hold securities.

Customers recommend what they use. Securities-only customers are a growing group, and they currently have no reason to invite friends.

• Reward abuse

  Pay after 90 days of held investments.

• Your websiteTell-a-Friend: "up to €100 each"; the first reward comes "once your friend has invested €500 in crypto or BCIs" (€5 each), and "Only crypto and Bitpanda Crypto Index (BCI) investments count"; the programme "is not allowed in the UK".Source
• Your websiteStocks & ETFs page: "10,000+ Stocks & ETFs", "€1 flat fee per trade", "Fully automated tax handling.", savings plans "for more than 7,500 stocks and 2,500 ETFs", with "over 530 iShares ETFs", "over 300 Amundi ETFs" and "more than 270 ETFs" from Xtrackers by DWS. The homepage says "Invest and trade 650+ cryptos, 10,000+ real stocks, ETFs and metals."Source
• News coverageBitpanda reported 2025 adjusted revenue of €371 million (+16%) and adjusted EBITDA of €13 million (down from €52 million) after deliberate investment in growth; registered users grew 25% to 7.4 million. Coverage in January 2026 said Bitpanda was preparing a possible Frankfurt listing and no longer wants to be seen as crypto-only.Source

Publish a German-first switching page: how to move securities, what it costs, how long it takes, how to restart a savings plan, with a checklist and support contact. Add footer links to the top ETF and stock pages next to the crypto ones.

People switch brokers when fees or features annoy them, and a clear guide removes the main fear of losing positions in the move.

• Transfer process not ready

  Start with "open a savings plan alongside your old account".

• Your website"Switch to Bitpanda" pages exist only for crypto exchanges (Binance, Bitget, HTX, BingX, MEXC under /move-crypto/), and the footer's "Buy" links are all crypto (Bitcoin, Ethereum, XRP, Dogecoin, Cardano); there is no switching page for people moving a securities account from another broker.Source
• HiringSenior Copywriter (German), Global Creative Studio (posted September 21, 2026): leads "copy strategy and conceptual execution across all channels for our primary DACH audience", from campaign hooks and video scripts "to OOH, landing pages, and performance ads", and must "demystify crypto, stocks, ETFs, and digital assets into engaging, accessible, and compliant copy".Source
• Your websiteStocks & ETFs page: "10,000+ Stocks & ETFs", "€1 flat fee per trade", "Fully automated tax handling.", savings plans "for more than 7,500 stocks and 2,500 ETFs", with "over 530 iShares ETFs", "over 300 Amundi ETFs" and "more than 270 ETFs" from Xtrackers by DWS. The homepage says "Invest and trade 650+ cryptos, 10,000+ real stocks, ETFs and metals."Source
• Competitor researchRivals' own homepages: Trade Republic, "Invest, spend and bank", "Earn 2.5 % p.a. on your cash", invest "with just 1 €" and "1 % Saveback"; Scalable Capital, "Interest, trading flatrate, invest in stocks, ETFs, funds, crypto & more from €1". Both sell ETF savings plans to the same DACH savers.See the research Source

Profile the slowest interactions on the homepage and price pages, cut the embedded page data, defer non-critical scripts and widgets until after the first interaction, and set a budget of 200 ms INP in release checks.

Faster pages convert better on mobile and are a ranking factor; the gap is small enough to close in a sprint.

• Live charts are heavy

  Load chart code only when the chart is in view.

• Google PageSpeedChrome UX Report for bitpanda.com: real visitors fail Core Web Vitals on responsiveness (INP 309 ms at the 75th percentile; the limit is 200 ms), while loading (LCP 1.6s) and layout (CLS 0.01) pass; LCP is trending 19% slower. The English homepage HTML alone is about 684 KB.Source
• Your websiteEnglish sitemap (1,342 URLs, checked October 21, 2026): about 850 crypto price pages but only 50 stock price pages and no ETF pages at all; /en/prices/etfs returns 404, and so do stock pages for DAX companies such as Siemens and Allianz. The stock listing page /en/prices/stocks shows no stock list in its HTML. The German sitemap has the same 50 stock pages.Source

Define one customer-value model that adds up trading, savings plans, Cash Plus, Card, Earn and Fusion revenue per cohort and acquisition channel. Use it to set channel budgets and to decide which second product to offer each customer.

When margin is under pressure, knowing which customers pay back fastest is the biggest lever on growth spend.

• Slow, disputed numbers

  Sign definitions off with Finance first.

• HiringManager, Growth Analytics (Vienna and Bucharest, posted September 25, 2026): "build the core decision engine for our redesigned Growth organization", set "trusted, company-wide definitions for CAC, payback, LTV, cohort performance, and incrementality", lead forecasting and "elevate the quality of our experimentation".Source
• News coverageBitpanda reported 2025 adjusted revenue of €371 million (+16%) and adjusted EBITDA of €13 million (down from €52 million) after deliberate investment in growth; registered users grew 25% to 7.4 million. Coverage in January 2026 said Bitpanda was preparing a possible Frankfurt listing and no longer wants to be seen as crypto-only.Source
• HiringBusiness Intelligence Analyst (posted October 9, 2026) for a "self service BI visualisation platform" and the core dbt data model, plus a Business Intelligence intern; every post describes the goal of "being Europe's future #1 investment platform".Source
• HiringGeneral Manager Advanced Trading (Fusion): owns "commercial growth" of the advanced trading platform across crypto, equities, commodities and derivatives; the North Star is "sustainable trading activity, deep customer engagement, and trading-related revenue growth", measured on "trading volume, active user growth, retention, and lifetime value".Source

Find crypto-only customers with regular deposits and offer a guided ETF savings plan: a short explainer, a three-question picker (world, US, Europe), and a reminder after the first execution. Measure retention against crypto-only customers.

A recurring plan creates a monthly reason to open the app and lowers churn when crypto prices fall.

• Looks like investment advice

  Show options by index, not recommendations.

• News coverageBitpanda reported 2025 adjusted revenue of €371 million (+16%) and adjusted EBITDA of €13 million (down from €52 million) after deliberate investment in growth; registered users grew 25% to 7.4 million. Coverage in January 2026 said Bitpanda was preparing a possible Frankfurt listing and no longer wants to be seen as crypto-only.Source
• Your websitellms.txt: "3,000+ digital and traditional assets" for "7M+ users across all 27 EU countries", regulated under MiCAR, MiFID II and PSD2; stocks and ETFs come with "automatic tax withholding in Austria and Germany"; products include Fusion (700+ trading pairs), Savings Plan ("fee free plans for stocks and ETFs"), Cash Plus, Bitpanda Card, Bitpanda Club (VIP tiers), Earn, Margin Trading and the Vision (VSN) Web3 ecosystem.Source
• Your websiteStocks & ETFs page: "10,000+ Stocks & ETFs", "€1 flat fee per trade", "Fully automated tax handling.", savings plans "for more than 7,500 stocks and 2,500 ETFs", with "over 530 iShares ETFs", "over 300 Amundi ETFs" and "more than 270 ETFs" from Xtrackers by DWS. The homepage says "Invest and trade 650+ cryptos, 10,000+ real stocks, ETFs and metals."Source

Publish a DACH content series: ETF savings-plan guides, comparisons of popular indices, tax handling in Austria and Germany (Bitpanda already withholds tax automatically), and calculators. Link each guide to the new ETF pages.

Content that answers savers' questions in German builds trust before the first deposit and feeds search and AI answers.

• Tax content goes out of date

  Date each guide and review yearly.

• HiringSenior Copywriter (German), Global Creative Studio (posted September 21, 2026): leads "copy strategy and conceptual execution across all channels for our primary DACH audience", from campaign hooks and video scripts "to OOH, landing pages, and performance ads", and must "demystify crypto, stocks, ETFs, and digital assets into engaging, accessible, and compliant copy".Source
• Your websiteSports partnership pages for the NFL, FC Bayern Munich, AC Milan, Arsenal FC, FC Basel, the ATP Tour and the Hahnenkamm races; the Academy has about 247 English articles, many of them crypto "forecast" pages; the YouTube channel has about 8,700 subscribers and 156 videos.Source
• Your websiteStocks & ETFs page: "10,000+ Stocks & ETFs", "€1 flat fee per trade", "Fully automated tax handling.", savings plans "for more than 7,500 stocks and 2,500 ETFs", with "over 530 iShares ETFs", "over 300 Amundi ETFs" and "more than 270 ETFs" from Xtrackers by DWS. The homepage says "Invest and trade 650+ cryptos, 10,000+ real stocks, ETFs and metals."Source
• Your websitellms.txt: "3,000+ digital and traditional assets" for "7M+ users across all 27 EU countries", regulated under MiCAR, MiFID II and PSD2; stocks and ETFs come with "automatic tax withholding in Austria and Germany"; products include Fusion (700+ trading pairs), Savings Plan ("fee free plans for stocks and ETFs"), Cash Plus, Bitpanda Card, Bitpanda Club (VIP tiers), Earn, Margin Trading and the Vision (VSN) Web3 ecosystem.Source

Add a calculator (monthly amount, years, historical index return range) with clear risk text and a "Start this plan" button that opens the app with the ETF and amount filled in.

Showing the plan in the visitor's own numbers turns browsing into a first plan, and deep links keep the choice through sign-up.

• Implied promises of returns

  Show ranges and losses, never one number.

• HiringProduct Manager, Securities & Commodities (posted August 18, 2026) owns flows such as "equity trading interfaces, margin trading touchpoints, or RWA execution steps" and must turn complex concepts "into transparent, high-converting retail experiences"; two Senior Product Designer, Securities roles (Vienna and Barcelona) are also open.Source
• Your websiteStocks & ETFs page: "10,000+ Stocks & ETFs", "€1 flat fee per trade", "Fully automated tax handling.", savings plans "for more than 7,500 stocks and 2,500 ETFs", with "over 530 iShares ETFs", "over 300 Amundi ETFs" and "more than 270 ETFs" from Xtrackers by DWS. The homepage says "Invest and trade 650+ cryptos, 10,000+ real stocks, ETFs and metals."Source
• Your websiteBlackRock partner page: lists "Our customers' favourite iShares ETFs" (iShares Core MSCI World, Core S&P 500, Core MSCI EM IMI, MSCI ACWI, NASDAQ 100, Core EURO STOXX 50), based on "the aggregate number of Bitpanda customers with active investments", but none of them links to its own page; Amundi and DWS have partner pages too.Source

In the app, show customers above a monthly trade threshold what their last 30 days would have cost on Fusion, with one tap to switch and a short guided tour. Track volume and retention of movers.

A personal saving is more convincing than a fee table, and moving heavy traders to Fusion keeps them from leaving for exchanges.

• Revenue cannibalisation

  Model net revenue before rolling out.

• HiringGeneral Manager Advanced Trading (Fusion): owns "commercial growth" of the advanced trading platform across crypto, equities, commodities and derivatives; the North Star is "sustainable trading activity, deep customer engagement, and trading-related revenue growth", measured on "trading volume, active user growth, retention, and lifetime value".Source
• Your websitellms.txt: "3,000+ digital and traditional assets" for "7M+ users across all 27 EU countries", regulated under MiCAR, MiFID II and PSD2; stocks and ETFs come with "automatic tax withholding in Austria and Germany"; products include Fusion (700+ trading pairs), Savings Plan ("fee free plans for stocks and ETFs"), Cash Plus, Bitpanda Card, Bitpanda Club (VIP tiers), Earn, Margin Trading and the Vision (VSN) Web3 ecosystem.Source
• Your website"Switch to Bitpanda" pages exist only for crypto exchanges (Binance, Bitget, HTX, BingX, MEXC under /move-crypto/), and the footer's "Buy" links are all crypto (Bitcoin, Ethereum, XRP, Dogecoin, Cardano); there is no switching page for people moving a securities account from another broker.Source

Define one event set for the first 30 days, show the funnel by country and channel, and fix the biggest drop with a test each month (for example a reminder after verification or a smaller first deposit suggestion).

Most growth is lost between sign-up and first deposit, and one shared funnel stops each team from optimising in isolation.

• Tracking consent gaps

  Model aggregate rates where consent is missing.

• HiringSenior Product Manager, Crypto (posted October 1, 2026): owns trading, staking and on-chain deposits and withdrawals, runs discovery "with users and data before committing engineering effort" and must "define tracking events and success metrics for every feature".Source
• HiringManager, Growth Analytics (Vienna and Bucharest, posted September 25, 2026): "build the core decision engine for our redesigned Growth organization", set "trusted, company-wide definitions for CAC, payback, LTV, cohort performance, and incrementality", lead forecasting and "elevate the quality of our experimentation".Source
• HiringBusiness Intelligence Analyst (posted October 9, 2026) for a "self service BI visualisation platform" and the core dbt data model, plus a Business Intelligence intern; every post describes the goal of "being Europe's future #1 investment platform".Source

Agree joint campaigns with each issuer: co-branded savings-plan offers, issuer-supplied explainers on the new ETF pages, and shared reporting on plans started. Start with the products customers already favour.

Issuer budgets and credibility lower Bitpanda's cost per savings plan, and the pages give the issuers measurable results.

• Issuer exclusivity requests

  Keep campaigns product-specific.

• Your websiteStocks & ETFs page: "10,000+ Stocks & ETFs", "€1 flat fee per trade", "Fully automated tax handling.", savings plans "for more than 7,500 stocks and 2,500 ETFs", with "over 530 iShares ETFs", "over 300 Amundi ETFs" and "more than 270 ETFs" from Xtrackers by DWS. The homepage says "Invest and trade 650+ cryptos, 10,000+ real stocks, ETFs and metals."Source
• Your websiteBlackRock partner page: lists "Our customers' favourite iShares ETFs" (iShares Core MSCI World, Core S&P 500, Core MSCI EM IMI, MSCI ACWI, NASDAQ 100, Core EURO STOXX 50), based on "the aggregate number of Bitpanda customers with active investments", but none of them links to its own page; Amundi and DWS have partner pages too.Source
• Competitor researchRivals' own homepages: Trade Republic, "Invest, spend and bank", "Earn 2.5 % p.a. on your cash", invest "with just 1 €" and "1 % Saveback"; Scalable Capital, "Interest, trading flatrate, invest in stocks, ETFs, funds, crypto & more from €1". Both sell ETF savings plans to the same DACH savers.See the research Source

Give each partnership a fan landing page in the local language, a tracked offer (for example a first savings plan or crypto bonus) and match-day pushes; then run geo tests to read incremental sign-ups per sponsorship.

Sponsorships are large budgets with weak attribution; offers and geo tests turn them into a channel that can be compared with paid media.

• Club rules on offers

  Check each contract before launch.

• Your websiteSports partnership pages for the NFL, FC Bayern Munich, AC Milan, Arsenal FC, FC Basel, the ATP Tour and the Hahnenkamm races; the Academy has about 247 English articles, many of them crypto "forecast" pages; the YouTube channel has about 8,700 subscribers and 156 videos.Source
• HiringManager, Growth Analytics (Vienna and Bucharest, posted September 25, 2026): "build the core decision engine for our redesigned Growth organization", set "trusted, company-wide definitions for CAC, payback, LTV, cohort performance, and incrementality", lead forecasting and "elevate the quality of our experimentation".Source
• News coverageBitpanda reported 2025 adjusted revenue of €371 million (+16%) and adjusted EBITDA of €13 million (down from €52 million) after deliberate investment in growth; registered users grew 25% to 7.4 million. Coverage in January 2026 said Bitpanda was preparing a possible Frankfurt listing and no longer wants to be seen as crypto-only.Source

Show progress to the next Club tier in the app, send a monthly note to customers within reach, and invite them to one Club event as a preview.

Visible progress motivates the most valuable customers to consolidate assets on Bitpanda.

• Encourages over-trading

  Count assets held, not only volume.

• Your websitellms.txt: "3,000+ digital and traditional assets" for "7M+ users across all 27 EU countries", regulated under MiCAR, MiFID II and PSD2; stocks and ETFs come with "automatic tax withholding in Austria and Germany"; products include Fusion (700+ trading pairs), Savings Plan ("fee free plans for stocks and ETFs"), Cash Plus, Bitpanda Card, Bitpanda Club (VIP tiers), Earn, Margin Trading and the Vision (VSN) Web3 ecosystem.Source
• HiringGeneral Manager Advanced Trading (Fusion): owns "commercial growth" of the advanced trading platform across crypto, equities, commodities and derivatives; the North Star is "sustainable trading activity, deep customer engagement, and trading-related revenue growth", measured on "trading volume, active user growth, retention, and lifetime value".Source

Design a long-term product: a goal (retirement, a child), an ETF mix, automatic monthly plans, yearly reviews and statements; launch in Austria and Germany first.

Long-term savers bring steady deposits and low churn, which balance revenue that rises and falls with crypto markets.

• Regulatory complexity

  Start with goals on top of existing plans.

• HiringBusiness Intelligence Analyst (posted October 9, 2026) for a "self service BI visualisation platform" and the core dbt data model, plus a Business Intelligence intern; every post describes the goal of "being Europe's future #1 investment platform".Source
• Competitor researchRivals' own homepages: Trade Republic, "Invest, spend and bank", "Earn 2.5 % p.a. on your cash", invest "with just 1 €" and "1 % Saveback"; Scalable Capital, "Interest, trading flatrate, invest in stocks, ETFs, funds, crypto & more from €1". Both sell ETF savings plans to the same DACH savers.See the research Source
• Your websiteStocks & ETFs page: "10,000+ Stocks & ETFs", "€1 flat fee per trade", "Fully automated tax handling.", savings plans "for more than 7,500 stocks and 2,500 ETFs", with "over 530 iShares ETFs", "over 300 Amundi ETFs" and "more than 270 ETFs" from Xtrackers by DWS. The homepage says "Invest and trade 650+ cryptos, 10,000+ real stocks, ETFs and metals."Source
• News coverageBitpanda reported 2025 adjusted revenue of €371 million (+16%) and adjusted EBITDA of €13 million (down from €52 million) after deliberate investment in growth; registered users grew 25% to 7.4 million. Coverage in January 2026 said Bitpanda was preparing a possible Frankfurt listing and no longer wants to be seen as crypto-only.Source

Publish aggregated trends: savings-plan amounts by country, ETF favourites, crypto vs ETF mixes by age, and how customers behave in falling markets. Launch with press and local-language summaries.

Original data earns coverage and links in every market and makes Bitpanda the source on European retail investing.

• Data privacy

  Aggregate and suppress small groups.

• Your websitellms.txt: "3,000+ digital and traditional assets" for "7M+ users across all 27 EU countries", regulated under MiCAR, MiFID II and PSD2; stocks and ETFs come with "automatic tax withholding in Austria and Germany"; products include Fusion (700+ trading pairs), Savings Plan ("fee free plans for stocks and ETFs"), Cash Plus, Bitpanda Card, Bitpanda Club (VIP tiers), Earn, Margin Trading and the Vision (VSN) Web3 ecosystem.Source
• Your websiteBlackRock partner page: lists "Our customers' favourite iShares ETFs" (iShares Core MSCI World, Core S&P 500, Core MSCI EM IMI, MSCI ACWI, NASDAQ 100, Core EURO STOXX 50), based on "the aggregate number of Bitpanda customers with active investments", but none of them links to its own page; Amundi and DWS have partner pages too.Source
• HiringBusiness Intelligence Analyst (posted October 9, 2026) for a "self service BI visualisation platform" and the core dbt data model, plus a Business Intelligence intern; every post describes the goal of "being Europe's future #1 investment platform".Source

Run rotating geo holdouts for paid search, paid social, affiliates and TV/OOH in comparable regions, publish lift per channel, and move a fixed share of budget each quarter to the best measured channels.

Measured lift is the only way to cut spend safely, and the savings can fund new markets.

• Holdouts cost growth short term

  Keep them small and rotating.

• HiringManager, Growth Analytics (Vienna and Bucharest, posted September 25, 2026): "build the core decision engine for our redesigned Growth organization", set "trusted, company-wide definitions for CAC, payback, LTV, cohort performance, and incrementality", lead forecasting and "elevate the quality of our experimentation".Source
• News coverageBitpanda reported 2025 adjusted revenue of €371 million (+16%) and adjusted EBITDA of €13 million (down from €52 million) after deliberate investment in growth; registered users grew 25% to 7.4 million. Coverage in January 2026 said Bitpanda was preparing a possible Frankfurt listing and no longer wants to be seen as crypto-only.Source
• Your websiteSports partnership pages for the NFL, FC Bayern Munich, AC Milan, Arsenal FC, FC Basel, the ATP Tour and the Hahnenkamm races; the Academy has about 247 English articles, many of them crypto "forecast" pages; the YouTube channel has about 8,700 subscribers and 156 videos.Source

Publish ten tested prompts (portfolio summary, savings-plan review, price alerts, tax-year overview) on the AI assistants page and in the app, all read-only by default, with short videos.

Concrete examples turn a technical feature into a reason to talk about Bitpanda and a retention habit.

• Customers trading by mistake

  Keep prompts read-only and say so.

• Your websiterobots.txt sets "Content-Signal: ai-train=yes, search=yes, ai-input=no" for the whole site and allows ai-input only for /llms.txt, /skill.md, /auth.md and /.well-known/. Bitpanda also publishes an llms.txt product map, a skill.md for its two MCP servers and an "Invest with AI Assistants" page ("Connect Claude, ChatGPT or other AI assistants to your Bitpanda account").Source
• HiringSenior Product Manager, Crypto (posted October 1, 2026): owns trading, staking and on-chain deposits and withdrawals, runs discovery "with users and data before committing engineering effort" and must "define tracking events and success metrics for every feature".Source
• Your websiteSports partnership pages for the NFL, FC Bayern Munich, AC Milan, Arsenal FC, FC Basel, the ATP Tour and the Hahnenkamm races; the Academy has about 247 English articles, many of them crypto "forecast" pages; the YouTube channel has about 8,700 subscribers and 156 videos.Source

When crypto falls sharply, send customers with active savings plans a short note on how their plan has run, with risk text, and offer to review the amount.

A calm message at the right time builds trust and shows the value of a multi-asset account.

• Looks like advice

  Describe the plan, do not recommend actions.

• News coverageBitpanda reported 2025 adjusted revenue of €371 million (+16%) and adjusted EBITDA of €13 million (down from €52 million) after deliberate investment in growth; registered users grew 25% to 7.4 million. Coverage in January 2026 said Bitpanda was preparing a possible Frankfurt listing and no longer wants to be seen as crypto-only.Source
• Your websiteStocks & ETFs page: "10,000+ Stocks & ETFs", "€1 flat fee per trade", "Fully automated tax handling.", savings plans "for more than 7,500 stocks and 2,500 ETFs", with "over 530 iShares ETFs", "over 300 Amundi ETFs" and "more than 270 ETFs" from Xtrackers by DWS. The homepage says "Invest and trade 650+ cryptos, 10,000+ real stocks, ETFs and metals."Source

Make a weekly 60-second video per popular ETF or stock (what it holds, costs, how to start a plan) in German and English, linked to the new pages, and reuse the best ones as ads.

Short video is how younger investors discover products, and each video drives traffic to a page that converts.

• Compliance slows output

  Approve a script template once.

• HiringSenior Copywriter (German), Global Creative Studio (posted September 21, 2026): leads "copy strategy and conceptual execution across all channels for our primary DACH audience", from campaign hooks and video scripts "to OOH, landing pages, and performance ads", and must "demystify crypto, stocks, ETFs, and digital assets into engaging, accessible, and compliant copy".Source
• Your websiteSports partnership pages for the NFL, FC Bayern Munich, AC Milan, Arsenal FC, FC Basel, the ATP Tour and the Hahnenkamm races; the Academy has about 247 English articles, many of them crypto "forecast" pages; the YouTube channel has about 8,700 subscribers and 156 videos.Source
• Your websiteBlackRock partner page: lists "Our customers' favourite iShares ETFs" (iShares Core MSCI World, Core S&P 500, Core MSCI EM IMI, MSCI ACWI, NASDAQ 100, Core EURO STOXX 50), based on "the aggregate number of Bitpanda customers with active investments", but none of them links to its own page; Amundi and DWS have partner pages too.Source