Nortal's largest acquisition, Nearsure, brought 650+ professionals across 18 Latin American countries, all 24 roles on its job board are in Latin America for US clients, and the nearshore page says delivery is "rooted in Latin America". Yet the site's outsourcing content is built for Europe: a CEE IT Salaries Guide 2026 for Poland, Ukraine and Bulgaria, staff augmentation pages for those three countries, and a "Pwrteams is now Nortal" page for former Pwrteams buyers. A US CTO comparing Mexico, Colombia and Argentina finds nothing to download and no country page, even though the nearshore page itself names "don't have insight into the LATAM market" as the buyer's worry.
First action
Pull last year's LATAM hiring data by role and country.
How to measure it
LATAM guide downloads
- Now
- –
- Target
- 400
- By
- 90 days
Steps
Pull the data
Offers and employer costs by role, seniority and country.
Talent Acquisition Lead, LATAM 1 week
Write the guide
Same structure as the CEE guide, in USD.
Content Lead 1 week
Build country pages
Mexico, Colombia, Brazil, Argentina, Uruguay.
SEO Lead 1 week
Add the Nearsure page
For buyers searching for the former brand.
SEO Lead 1 day
Link it
From nearshore, staff augmentation and the US homepage.
SEO Lead 1 day
Promote
LinkedIn ads to US CTOs and VP Engineering.
Demand Generation Manager, Americas 3 weeks
Follow up
Route downloads to Americas sales within a day.
Demand Generation Manager, Americas ongoing
Why it works
Build a "LATAM IT Salaries Guide 2026" from the same first-party hiring data (160 hires a year): role-by-role monthly employer cost in USD for Mexico, Colombia, Brazil, Argentina and Uruguay, time-zone overlap with US cities and English level. Add five country staff augmentation pages modeled on the Poland page, each with attrition and trial-pass numbers and one Americas story. Add a "Nearsure is now Nortal" page like the Pwrteams one, and link all of it from the nearshore page and the US homepage.
Salary and country guides are what nearshore buyers search for and download before shortlisting vendors. Nortal already proved the format in CEE; repeating it for Latin America puts the Nearsure delivery base in front of US buyers.
Ready to use
ChecklistLATAM guide and pages
[ ] Salary ranges by role and seniority, USD, five countries [ ] Time-zone overlap with US cities [ ] Attrition and trial-pass rate [ ] Country pages modeled on the Poland page [ ] "Nearsure is now Nortal" page [ ] Links from nearshore and US homepage [ ] HubSpot form routed to Americas sales
Risks and how to handle them
Salary data ages fast
Date the guide and refresh it every year.
Exposing pay to competitors
Publish ranges, as the CEE guide does.
Evidence
- Your websiteNearsure: acquired July 15, 2025 ("the largest acquisition in our history"), rebranded December 10, 2025: "a U.S.-based technology solutions provider with over 650 talented professionals across 18 Latin American countries", with "a LATAM-based Global Capability Center" and partners Adobe, Microsoft, Salesforce and ServiceNow. nearsure.com now redirects to the Nortal US homepage.Source
- Your websiteCentral and Eastern Europe content: a "Pwrteams is now Nortal" page (May 28, 2026) "so companies searching for Pwrteams' former services can now find those capabilities"; a gated "CEE IT Salaries Guide 2026" covering Poland, Ukraine and Bulgaria in EUR, GBP and USD; staff augmentation pages for Poland, Ukraine and Bulgaria; guides on the Ukrainian IT market and scaling engineering in CEE. The sitemap (1,020 URLs) has no Latin America country page, salary guide or "Nearsure is now Nortal" service page; the only Latin America URL is the 2023 news of a Guadalajara delivery center.Source
- Job boardNortal's Greenhouse board lists 24 open roles (checked October 22, 2026), every one in Latin America, most posted since August: Adobe Experience Manager QA leads, a Workfront engineer, a Marketo Architect and a Marketo Operations Expert, Dynamics 365 analysts and architects, an SEO Specialist, AI agentic and forward deployed engineers. Roles state "you will work with US clients"; the "Talent Connection" posts build a network "for roles that come up regularly with our clients" and say "We make around 160 hires a year".Source
- Your websiteNearshore software development page: "our nearshore delivery model is rooted in Latin America, where some of our largest talent hubs enable time zone alignment"; it lists among buyer worries "You're interested in nearshore outsourcing but don't have insight into the LATAM market."Source
- Your websiteIT staff augmentation page: talent "across Europe (Poland, Lithuania, Bulgaria, Serbia, Ukraine, Estonia) and LATAM (Brazil, Argentina, Uruguay, Mexico, Costa Rica, Colombia, and more)"; "4.3% attrition compared to ~15% industry average"; "96% of our candidates successfully pass the trial period"; "95% of the talent in our pool have over 3 years of experience"; the case study shown is Dow Jones expanding its Sofia engineering hub with Nortal.Source