ClaimSorted's homepage leads with three strong numbers: 3x faster than market-standard TPA cycle times, leakage below 1.2% from partner audits, and reopen rates below 1.0%. But the site has six pages and not one case study, and only one testimonial is named. The new Founding Community & Marketing Manager is asked for "case studies, podcasts, and thought leadership" a professional insurance audience respects, while new SDRs cold-email the largest insurers and Fortune 500 companies. When a claims executive clicks through today, the evidence behind the numbers is not there.
First action
Ask Vertical Insurance and two other partners for permission to publish their results.
How to measure it
Outbound meetings that cite a case study
- Now
- –
- Target
- 15 in 90 days
- By
- 90 days
Steps
Pick the programs
One per headline number, with clean before-and-after data.
Head of Claims 3 days
Get permission
Named, or anonymised by line and size.
CEO 1 week
Write the cases
Problem, approach, method, numbers, quote.
Founding Community & Marketing Manager 1 week
Publish
/customers, PDFs and links under each homepage number.
Webflow developer 2 days
Arm outbound
One line and one link per case in SDR sequences.
Enterprise Sales Development Representative 1 day
Use in deals
Attach to every executive follow-up.
Strategic Account Executive ongoing
Measure
Opens, meetings and pipeline per case.
Founding Community & Marketing Manager monthly
Why it works
Write three case studies, one per number: a program where cycle time fell against the prior TPA (with the before and after), a partner audit showing leakage, and a line where reopens dropped. Name the partner where they agree (the CEO of Vertical Insurance already is on the homepage), or describe the program by line, region and size. Publish them at /customers with a one-page PDF for each, link them under each number on the homepage, and give the SDRs one sentence and one link per case for their sequences.
Claims buyers are risk-averse and audit-minded; a named program with a method behind the number is what moves them from "interesting" to a meeting, and it gives every outbound touch something worth opening.
Ready to use
CopyCase study template
Title: [Line] program, [region]: [result] 1. The program: line, volume, prior setup 2. The problem: cycle time, leakage or reopens before 3. What ClaimSorted changed: workflow, eNOL, fraud checks 4. Result: the number, method and period 5. Quote from the partner's claims leader 6. What it means for a carrier or MGA like you CTA: Book a meeting
Risks and how to handle them
Partners decline to be named
Publish anonymised versions with line, region and program size.
Numbers questioned
State the method and time window for each.
Evidence
- Your websiteHomepage: title and H1 "Tech-Enabled Claims TPA"; "Trusted by 30+ leading MGAs and Carriers" (logos include Axis, Benchmark and Collinson); "3x speed Measured against market-standard TPA cycle times", "Below 1.2%" claims leakage "Based on audits from our insurance partners", reopen rate "Below 1.0%"; white-label eNOL and claims portal, fraud detection, reporting by SFTP or API; lines of business: property, auto, small commercial, general liability, accident & health including travel, and warranty; awards (Claim Excellence Awards 2025 Highly Commended, Insurance Times 2025) and a Lloyd's Delegated Claims Administrator badge; one named testimonial and two anonymous ones; unattributed policyholder quotes; no meta description; footer "© 2025".Source
- Your websiteSitemap (6 URLs, checked October 23, 2026): home, request-a-demo, consulting, cookie policy, claim-form terms and an EU privacy notice. There are no case study, line-of-business, about, team, press, events, resources or integration pages.Source
- HiringFounding Community & Marketing Manager (New York, posted September 13, 2026, reporting to the CEO, $100K-$160K): community as "a measurable engine for activation, retention, expansion, and brand equity across our insurance partner base"; build trust among "MGAs, insurers, and brokers"; "Create content that a technical, professional insurance audience genuinely respects: case studies, podcasts, and thought leadership"; run events as "a repeatable, scalable programme rather than a series of one-offs"; "Identify, engage, and empower champions and advocates"; tie activity to "qualified leads, pipeline, conversion, and retention".Source
- HiringEnterprise Sales Development Representative (New York, posted September 29, 2026, founding GTM team): "Build and run outbound campaigns targeting the largest insurance and Fortune 500 companies in the world"; "You'll be the first conversation most of our future customers have with ClaimSorted"; "Get creative across channels - email, phone, LinkedIn".Source
- HiringStrategic Account Executive (New York, $325K-$350K): win "high-stakes deals with the largest insurance companies in the world - the kind of deals where a single signature changes how a multi-billion-dollar insurer handles every claim it processes"; work "with C-level executives at multibillion-dollar companies"; MEDDICC-style qualification; "Help shape our GTM playbook".Source