Broadsign growth playbook

Clone the Toronto page for London first, then Manchester, Paris, Madrid, Amsterdam, Stockholm and Dubai: market facts, formats with average CPMs and daily impressions from Place Exchange data, the matching European case study (Silbo in Spain, Decathlon in the Netherlands, BMW in Sweden, HP in Dubai), a local media kit download, and a "Talk to a media specialist" form routed to the EMEA team. Add each city to the marketplace's "popular billboard locations" list and to the sitemap.

City pages are where agency planners start, and the Toronto page already proves the format. The regional specialist gets reusable sales collateral and the search traffic that feeds it.

[ ] H1: Billboard and Out-of-Home Advertising in London
[ ] Market facts: population, commuters, airports, visitors
[ ] Formats with average CPM and daily impressions (from Place Exchange)
[ ] One European case study
[ ] Local media kit download
[ ] "Talk to a media specialist" routed to EMEA
[ ] Linked from /inventory-marketplace/ and the catalog map
[ ] Added to sitemap-0.xml

• CPMs change

  Show ranges and a "last updated" date.

• Thin pages

  Each page needs real local formats and proof, not a name swap.

• Your websiteInventory Marketplace: 11 vertical packages (travel, retail, beauty, CPG, healthcare, financial services, telco, sports betting, automotive, entertainment, quick serve restaurants) and "popular billboard locations" for six cities only: Chicago, Los Angeles, New York City, Philadelphia, Toronto and Vancouver. /inventory-marketplace/london-billboards/ returns 404. The packages exist in English and French only (no Spanish or German versions in the sitemap).Source
• Your websiteToronto Billboards page: market facts (population, income, commuters, airports, tourists), formats with average CPMs (billboards "$4.8", urban panels "$5.3", subway "$3.6") and potential daily impressions per screen, and a "Talk to a Media Specialist" call to action.Source
• Your websiteInventory Catalog: "Place Exchange SSP Inventory" with an interactive map by region (Africa, Canada, East Asia, Europe, Latin America, Middle East, Oceania, United States) listing countries such as Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland and Portugal, and nine venue types from billboards to gyms and offices.Source
• Your websiteHomepage: "The Platform that Powers OOH", "+2.8M signs", "107 countries", "+48B ads served/month", "+193B impressions/month", a media kit download, and featured campaigns from San Diego Tourism (49.8% lift in visits), Crumbl, Silbo Telecom in Spain (+263% consideration) and Decathlon in the Netherlands (46% more footfall); testimonials from European media owners and agencies.Source
• HiringRegional Marketing Specialist, Media (London, hybrid, posted August 24, 2026, reporting to the Global Marketing Manager, Media): "orchestrating regional marketing initiatives across EMEA", adapting global assets "integrating regional data, translated copy, and targeted messaging", managing "inventory guides, slide decks, media kits, and vertical event one-sheets", building "customer case studies and testimonials that highlight ROI", onboarding "new supply and demand partners", "segmented monthly newsletters" and translation for "our annual programmatic customer summit"; tools include HubSpot.Source

Generate sitemap entries for every blog post and case study (with last-modified dates), the catalog and its venue pages and the homepage, split into a sitemap index, and submit it in Search Console. Check indexing of the case studies two weeks later.

Search engines and AI assistants index what they are told about first, and fresh dates help new case studies surface quickly.

• Two sites in one domain

  Make sure both the WordPress and the newer page builds feed the index.

• Sitemap checkrobots.txt points to /sitemap-0.xml, which lists 211 URLs (checked October 21, 2026). It does not include the homepage, /blog/ or any blog post, /case-studies/ or any case study, or /inventory-catalog/ and its venue pages.Source
• Your websiteCase Studies page: "35 results", newest "How Osmow's achieved a 33.9% lift in restaurant visits" (May 21, 2026), De'Longhi (+121% brand preference), Wisp, Visit Arizona (+30% arrivals), HP in Dubai (+12% sales), Decathlon, Crumbl, BMW Sweden (+68% dealership visits), Uber Eats (+125% purchase intention), White Claw. The page title is "Broadsign's Blog | Broadsign", the same as the blog. The Quick Service Restaurants package page links no case study, although Osmow's and Crumbl are restaurant results.Source
• Your websiteInventory Catalog: "Place Exchange SSP Inventory" with an interactive map by region (Africa, Canada, East Asia, Europe, Latin America, Middle East, Oceania, United States) listing countries such as Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland and Portugal, and nine venue types from billboards to gyms and offices.Source

Retitle the page "DOOH Case Studies | Broadsign", add filters for region (North America, EMEA, APAC, Middle East), vertical and objective (footfall, brand lift, sales), and show the headline number on each card. Hand the EMEA filter to the regional specialist for sales follow-ups.

Buyers look for proof from their own market and category; filters turn 35 stories into a sales tool.

• Few stories per filter

  Use the gaps to plan new case studies.

• Your websiteCase Studies page: "35 results", newest "How Osmow's achieved a 33.9% lift in restaurant visits" (May 21, 2026), De'Longhi (+121% brand preference), Wisp, Visit Arizona (+30% arrivals), HP in Dubai (+12% sales), Decathlon, Crumbl, BMW Sweden (+68% dealership visits), Uber Eats (+125% purchase intention), White Claw. The page title is "Broadsign's Blog | Broadsign", the same as the blog. The Quick Service Restaurants package page links no case study, although Osmow's and Crumbl are restaurant results.Source
• HiringRegional Marketing Specialist, Media (London, hybrid, posted August 24, 2026, reporting to the Global Marketing Manager, Media): "orchestrating regional marketing initiatives across EMEA", adapting global assets "integrating regional data, translated copy, and targeted messaging", managing "inventory guides, slide decks, media kits, and vertical event one-sheets", building "customer case studies and testimonials that highlight ROI", onboarding "new supply and demand partners", "segmented monthly newsletters" and translation for "our annual programmatic customer summit"; tools include HubSpot.Source
• HiringAccount Analyst (New York, posted October 9, 2026): "With the newly integrated Place Exchange by Broadsign SSP, Broadsign's Client Success Organization is growing"; the analyst builds "high-impact media plans and presentations", owns opportunities "from media planning to execution and reporting" and will "Partner with Marketing and Operations to transform campaign successes into compelling client collateral".Source

Keep one request form with two questions (media owner, buyer or retailer; region), redirect the others to it, and assign leads by role and territory in Salesforce, with HubSpot passing the page and content the visitor saw. Buyers go to media specialists, owners to platform sales, retailers to the retail team.

One form is easier to test and route, and leads reach the right team the first time.

• Losing the trial wording

  Keep a trial option as an answer, not a page.

• Your websiteConversion pages: Plans shows Standard, Professional and Enterprise feature lists with "Request a quote" and no prices; the sitemap lists separate /book-demo/, /request-a-demo/, /schedule-demo/, /request-access/ and /free-trial/ ("Request your Free Trial") pages, most in several languages.Source
• HiringOperations and services hires: a Salesforce Administrator (posted August 25, 2026) to design "lead assignment rules, opportunity workflows, and territory management" and manage integrations with "Gong, HubSpot, and Slack"; a Product Specialist (posted September 4, 2026) for demos, "RFPs, and RFIs", onboarding and training, Spanish an asset; two Full-stack Software Developers in Montreal.Source

Audit the tag manager: keep one testing tool and one session tool, one visitor-identification tool, load chat and ads pixels after consent, and lighten the consent banner. Re-run the test and watch field data.

Fewer scripts mean faster pages and cleaner data, and the team saves on overlapping tools.

• Losing a report

  Check each tool's users before removing it.

• Google PageSpeedHomepage, mobile lab test: performance 39 (desktop 45), largest contentful paint 19.8s, and the largest element is the cookie consent text; 3.5 MB, 129 requests and 17 third parties (Google Tag Manager 699 KB, VWO 228 KB, the consent tool 217 KB, HubSpot, Facebook, Hotjar, two visitor-identification tools). Real Chrome visitors pass Core Web Vitals (LCP 2.3s, INP 161 ms, CLS 0).Source

Add one or two matching results to each package page above the "Explore the package" button, with the number in the headline.

Proof next to the offer makes the package easier to buy.

• Weak matches

  Leave a package without proof rather than a poor fit.

• Your websiteInventory Marketplace: 11 vertical packages (travel, retail, beauty, CPG, healthcare, financial services, telco, sports betting, automotive, entertainment, quick serve restaurants) and "popular billboard locations" for six cities only: Chicago, Los Angeles, New York City, Philadelphia, Toronto and Vancouver. /inventory-marketplace/london-billboards/ returns 404. The packages exist in English and French only (no Spanish or German versions in the sitemap).Source
• Your websiteCase Studies page: "35 results", newest "How Osmow's achieved a 33.9% lift in restaurant visits" (May 21, 2026), De'Longhi (+121% brand preference), Wisp, Visit Arizona (+30% arrivals), HP in Dubai (+12% sales), Decathlon, Crumbl, BMW Sweden (+68% dealership visits), Uber Eats (+125% purchase intention), White Claw. The page title is "Broadsign's Blog | Broadsign", the same as the blog. The Quick Service Restaurants package page links no case study, although Osmow's and Crumbl are restaurant results.Source

Send Place Exchange buyers a monthly "new international supply" note with a ready plan for one market (screens, formats, CPMs, a case study), offer a free plan for their first cross-border campaign, and track first-time international buys.

Buyers already trust the SSP, so a concrete plan for a new market is the shortest path to more spend.

• Buyers lack local creative

  Offer creative specs and local partners.

• Your websiteBroadsign announced on November 25, 2025 that it acquired Place Exchange, an independent OOH SSP, with "deep demand-side platform integrations" and the PerView OOH measurement solution; "Place Exchange's DSP partners and media buyers gain access to premium international inventory on the Broadsign Platform."Source
• HiringAccount Analyst (New York, posted October 9, 2026): "With the newly integrated Place Exchange by Broadsign SSP, Broadsign's Client Success Organization is growing"; the analyst builds "high-impact media plans and presentations", owns opportunities "from media planning to execution and reporting" and will "Partner with Marketing and Operations to transform campaign successes into compelling client collateral".Source
• Your websiteInventory Catalog: "Place Exchange SSP Inventory" with an interactive map by region (Africa, Canada, East Asia, Europe, Latin America, Middle East, Oceania, United States) listing countries such as Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland and Portugal, and nine venue types from billboards to gyms and offices.Source

Build an anonymous benchmark from platform data: fill rate, programmatic share, CPM by venue type and country. Share each owner's position against peers in the quarterly review, with three actions to raise yield.

Benchmarks turn account reviews into advice and show owners what more of the platform could earn them.

• Small peer groups reveal rivals

  Show only groups with five or more networks.

• HiringAccount Manager - Strategic Partner (Europe, remote, posted September 4, 2026): a "trusted Business and Strategic Consultant" to "Out-of-Home Media Owners and Retail Media Networks" in EMEA, driving "yield management and holistic revenue growth", "joint, revenue-focused annual business plans", cross-sell and upsell; French and English required.Source
• Your websiteInventory Catalog: "Place Exchange SSP Inventory" with an interactive map by region (Africa, Canada, East Asia, Europe, Latin America, Middle East, Oceania, United States) listing countries such as Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland and Portugal, and nine venue types from billboards to gyms and offices.Source
• Your websiteHomepage: "The Platform that Powers OOH", "+2.8M signs", "107 countries", "+48B ads served/month", "+193B impressions/month", a media kit download, and featured campaigns from San Diego Tourism (49.8% lift in visits), Crumbl, Silbo Telecom in Spain (+263% consideration) and Decathlon in the Netherlands (46% more footfall); testimonials from European media owners and agencies.Source

Build an in-store revenue calculator (stores, screens, footfall, sell-through) for retailers, pair it with the retail report, and offer a 90-day pilot plan in a few stores with programmatic demand switched on.

Retailers buy on revenue per store; a calculator and a pilot make the decision easier.

• Long retail cycles

  Start with grocers and pharmacies already running screens.

• HiringAccount Manager - Strategic Partner (Europe, remote, posted September 4, 2026): a "trusted Business and Strategic Consultant" to "Out-of-Home Media Owners and Retail Media Networks" in EMEA, driving "yield management and holistic revenue growth", "joint, revenue-focused annual business plans", cross-sell and upsell; French and English required.Source
• Your website28 ebooks, including "DOOH Trends Report 2026", "Retail Market Pulse Report 2026", "State of Static OOH Report", "How to add digital to your static OOH network", "How to modernize your traditional OOH business" and "Unlock more value from your EV charging stations"; a /training/ page and vertical signage pages for airports, banks, casinos, cinemas, gas stations, EV charging, hotels and smart cities.Source
• Your websiteEvents and newsletters: Broadsign Connect Summit 2024, 2025 and 2026, the Px Programmatic Summit, Connect breakfasts in Australia and Singapore, OOH Social Mexico, webinars ("New on the Broadsign Platform 2026", "Attribution for DOOH Advertising", "Using Brand Lift Studies to Measure DOOH Impact"), and three newsletters: Inside OOH, Product News and Beyond the Aisle.Source

Translate the packages and the five strongest European case studies into Spanish and German, with hreflang, and use them in local newsletters and events.

Buyers in Spain and Germany search and plan in their own language.

• Stale translations

  Translate only pages that change rarely.

• Your websiteInventory Marketplace: 11 vertical packages (travel, retail, beauty, CPG, healthcare, financial services, telco, sports betting, automotive, entertainment, quick serve restaurants) and "popular billboard locations" for six cities only: Chicago, Los Angeles, New York City, Philadelphia, Toronto and Vancouver. /inventory-marketplace/london-billboards/ returns 404. The packages exist in English and French only (no Spanish or German versions in the sitemap).Source
• Your websiteLanguages: the homepage declares English, French, Spanish, German, Japanese and Chinese versions; there is no UK-English version, and most product, vertical and package pages exist only in English and French.Source
• HiringRegional Marketing Specialist, Media (London, hybrid, posted August 24, 2026, reporting to the Global Marketing Manager, Media): "orchestrating regional marketing initiatives across EMEA", adapting global assets "integrating regional data, translated copy, and targeted messaging", managing "inventory guides, slide decks, media kits, and vertical event one-sheets", building "customer case studies and testimonials that highlight ROI", onboarding "new supply and demand partners", "segmented monthly newsletters" and translation for "our annual programmatic customer summit"; tools include HubSpot.Source

Build a list of regional static billboard operators, open with the relevant report finding and a short network audit (faces, digital potential, programmatic revenue), and follow up with a demo by the Product Specialist.

Static operators are the largest pool of new platform customers, and the content already exists.

• Small operators lack budget

  Lead with static tools and phase digital.

• HiringSales Director, Platform Sales - North America (Montreal, posted August 11, 2026): "Proven success in new logo acquisition, including outbound prospecting, pipeline generation, and building targeted account plans", Challenger Sales, "platform-led selling in adtech"; French and English required.Source
• Your website28 ebooks, including "DOOH Trends Report 2026", "Retail Market Pulse Report 2026", "State of Static OOH Report", "How to add digital to your static OOH network", "How to modernize your traditional OOH business" and "Unlock more value from your EV charging stations"; a /training/ page and vertical signage pages for airports, banks, casinos, cinemas, gas stations, EV charging, hotels and smart cities.Source
• HiringOperations and services hires: a Salesforce Administrator (posted August 25, 2026) to design "lead assignment rules, opportunity workflows, and territory management" and manage integrations with "Gong, HubSpot, and Slack"; a Product Specialist (posted September 4, 2026) for demos, "RFPs, and RFIs", onboarding and training, Spanish an asset; two Full-stack Software Developers in Montreal.Source

Cut each summit session into short clips, a translated recap per region and a webinar follow-up; feed them into the three newsletters and sales sequences for a year.

Event content is expensive to make and cheap to reuse; regional versions extend its reach.

• Speakers object

  Ask permission at registration.

• Your websiteEvents and newsletters: Broadsign Connect Summit 2024, 2025 and 2026, the Px Programmatic Summit, Connect breakfasts in Australia and Singapore, OOH Social Mexico, webinars ("New on the Broadsign Platform 2026", "Attribution for DOOH Advertising", "Using Brand Lift Studies to Measure DOOH Impact"), and three newsletters: Inside OOH, Product News and Beyond the Aisle.Source
• HiringRegional Marketing Specialist, Media (London, hybrid, posted August 24, 2026, reporting to the Global Marketing Manager, Media): "orchestrating regional marketing initiatives across EMEA", adapting global assets "integrating regional data, translated copy, and targeted messaging", managing "inventory guides, slide decks, media kits, and vertical event one-sheets", building "customer case studies and testimonials that highlight ROI", onboarding "new supply and demand partners", "segmented monthly newsletters" and translation for "our annual programmatic customer summit"; tools include HubSpot.Source

Give each new supply partner a co-branded announcement, a LinkedIn post for both companies, a slot in the Inside OOH newsletter and a page in the catalog, and ask them to share it.

Partners promote their own launch, which reaches their buyers and other media owners for free.

• Partners want approval time

  Send drafts a week ahead.

• HiringRegional Marketing Specialist, Media (London, hybrid, posted August 24, 2026, reporting to the Global Marketing Manager, Media): "orchestrating regional marketing initiatives across EMEA", adapting global assets "integrating regional data, translated copy, and targeted messaging", managing "inventory guides, slide decks, media kits, and vertical event one-sheets", building "customer case studies and testimonials that highlight ROI", onboarding "new supply and demand partners", "segmented monthly newsletters" and translation for "our annual programmatic customer summit"; tools include HubSpot.Source
• Your websiteInventory Catalog: "Place Exchange SSP Inventory" with an interactive map by region (Africa, Canada, East Asia, Europe, Latin America, Middle East, Oceania, United States) listing countries such as Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland and Portugal, and nine venue types from billboards to gyms and offices.Source
• Your websiteEvents and newsletters: Broadsign Connect Summit 2024, 2025 and 2026, the Px Programmatic Summit, Connect breakfasts in Australia and Singapore, OOH Social Mexico, webinars ("New on the Broadsign Platform 2026", "Attribution for DOOH Advertising", "Using Brand Lift Studies to Measure DOOH Impact"), and three newsletters: Inside OOH, Product News and Beyond the Aisle.Source

Score leads by role, company type, content (for example the static OOH report signals a static operator) and repeat visits; send only high scores to sales, nurture the rest by segment.

Sales time goes to the buyers most likely to act.

• Bad scores hide good leads

  Review rejected leads monthly.

• Your website28 ebooks, including "DOOH Trends Report 2026", "Retail Market Pulse Report 2026", "State of Static OOH Report", "How to add digital to your static OOH network", "How to modernize your traditional OOH business" and "Unlock more value from your EV charging stations"; a /training/ page and vertical signage pages for airports, banks, casinos, cinemas, gas stations, EV charging, hotels and smart cities.Source
• HiringOperations and services hires: a Salesforce Administrator (posted August 25, 2026) to design "lead assignment rules, opportunity workflows, and territory management" and manage integrations with "Gong, HubSpot, and Slack"; a Product Specialist (posted September 4, 2026) for demos, "RFPs, and RFIs", onboarding and training, Spanish an asset; two Full-stack Software Developers in Montreal.Source
• Your websiteEvents and newsletters: Broadsign Connect Summit 2024, 2025 and 2026, the Px Programmatic Summit, Connect breakfasts in Australia and Singapore, OOH Social Mexico, webinars ("New on the Broadsign Platform 2026", "Attribution for DOOH Advertising", "Using Brand Lift Studies to Measure DOOH Impact"), and three newsletters: Inside OOH, Product News and Beyond the Aisle.Source

Include a measurement study for first campaigns above a set spend, report it with the Account Analyst, and turn the best results into case studies.

Measured results bring buyers back and feed the case study pipeline.

• Poor results

  Use them to improve the plan, not to publish.

• Your websiteBroadsign announced on November 25, 2025 that it acquired Place Exchange, an independent OOH SSP, with "deep demand-side platform integrations" and the PerView OOH measurement solution; "Place Exchange's DSP partners and media buyers gain access to premium international inventory on the Broadsign Platform."Source
• Your websiteCase Studies page: "35 results", newest "How Osmow's achieved a 33.9% lift in restaurant visits" (May 21, 2026), De'Longhi (+121% brand preference), Wisp, Visit Arizona (+30% arrivals), HP in Dubai (+12% sales), Decathlon, Crumbl, BMW Sweden (+68% dealership visits), Uber Eats (+125% purchase intention), White Claw. The page title is "Broadsign's Blog | Broadsign", the same as the blog. The Quick Service Restaurants package page links no case study, although Osmow's and Crumbl are restaurant results.Source
• Your websiteEvents and newsletters: Broadsign Connect Summit 2024, 2025 and 2026, the Px Programmatic Summit, Connect breakfasts in Australia and Singapore, OOH Social Mexico, webinars ("New on the Broadsign Platform 2026", "Attribution for DOOH Advertising", "Using Brand Lift Studies to Measure DOOH Impact"), and three newsletters: Inside OOH, Product News and Beyond the Aisle.Source
• HiringAccount Analyst (New York, posted October 9, 2026): "With the newly integrated Place Exchange by Broadsign SSP, Broadsign's Client Success Organization is growing"; the analyst builds "high-impact media plans and presentations", owns opportunities "from media planning to execution and reporting" and will "Partner with Marketing and Operations to transform campaign successes into compelling client collateral".Source

Generate pages per country and venue type (for example "airport advertising in Germany") from SSP data: screens, formats, CPM ranges, daily impressions and a case study, refreshed monthly.

Planners search by place and venue; generated pages capture that demand at scale with live data.

• Thin pages

  Publish only where supply is meaningful.

• #1 Billboard pages for London and the big EMEA cities, built from the Toronto template
• #2 Add the 35 case studies, the blog and the inventory catalog to the sitemap

• Your websiteInventory Catalog: "Place Exchange SSP Inventory" with an interactive map by region (Africa, Canada, East Asia, Europe, Latin America, Middle East, Oceania, United States) listing countries such as Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland and Portugal, and nine venue types from billboards to gyms and offices.Source
• Your websiteToronto Billboards page: market facts (population, income, commuters, airports, tourists), formats with average CPMs (billboards "$4.8", urban panels "$5.3", subway "$3.6") and potential daily impressions per screen, and a "Talk to a Media Specialist" call to action.Source
• Your websiteInventory Marketplace: 11 vertical packages (travel, retail, beauty, CPG, healthcare, financial services, telco, sports betting, automotive, entertainment, quick serve restaurants) and "popular billboard locations" for six cities only: Chicago, Los Angeles, New York City, Philadelphia, Toronto and Vancouver. /inventory-marketplace/london-billboards/ returns 404. The packages exist in English and French only (no Spanish or German versions in the sitemap).Source

Add a "launch a campaign" path from city and package pages into OutMoove with a minimum budget, a template creative check and a guided setup; keep specialists for large budgets.

Self-serve opens a long tail of buyers without adding sales headcount.

• Creative quality

  Human approval on first campaigns.

• Your websiteInventory Marketplace: 11 vertical packages (travel, retail, beauty, CPG, healthcare, financial services, telco, sports betting, automotive, entertainment, quick serve restaurants) and "popular billboard locations" for six cities only: Chicago, Los Angeles, New York City, Philadelphia, Toronto and Vancouver. /inventory-marketplace/london-billboards/ returns 404. The packages exist in English and French only (no Spanish or German versions in the sitemap).Source
• Your websiteToronto Billboards page: market facts (population, income, commuters, airports, tourists), formats with average CPMs (billboards "$4.8", urban panels "$5.3", subway "$3.6") and potential daily impressions per screen, and a "Talk to a Media Specialist" call to action.Source
• Your websiteHomepage: "The Platform that Powers OOH", "+2.8M signs", "107 countries", "+48B ads served/month", "+193B impressions/month", a media kit download, and featured campaigns from San Diego Tourism (49.8% lift in visits), Crumbl, Silbo Telecom in Spain (+263% consideration) and Decathlon in the Netherlands (46% more footfall); testimonials from European media owners and agencies.Source

Publish a quarterly index of median CPMs and trends by city and venue type from aggregated platform data, with a short commentary, press release and webinar.

Being the price reference makes Broadsign the source journalists and planners cite.

• Owners object to price exposure

  Publish medians for large groups only.

• Your websiteToronto Billboards page: market facts (population, income, commuters, airports, tourists), formats with average CPMs (billboards "$4.8", urban panels "$5.3", subway "$3.6") and potential daily impressions per screen, and a "Talk to a Media Specialist" call to action.Source
• Your websiteHomepage: "The Platform that Powers OOH", "+2.8M signs", "107 countries", "+48B ads served/month", "+193B impressions/month", a media kit download, and featured campaigns from San Diego Tourism (49.8% lift in visits), Crumbl, Silbo Telecom in Spain (+263% consideration) and Decathlon in the Netherlands (46% more footfall); testimonials from European media owners and agencies.Source
• Your website28 ebooks, including "DOOH Trends Report 2026", "Retail Market Pulse Report 2026", "State of Static OOH Report", "How to add digital to your static OOH network", "How to modernize your traditional OOH business" and "Unlock more value from your EV charging stations"; a /training/ page and vertical signage pages for airports, banks, casinos, cinemas, gas stations, EV charging, hotels and smart cities.Source

Build a program for charging and fuel networks: hardware partners, a revenue model, programmatic demand from day one and a case study from the first network.

New supply grows both the platform and the SSP, and the category is young.

• Low audience counts

  Sell on dwell time and location.

• Your website28 ebooks, including "DOOH Trends Report 2026", "Retail Market Pulse Report 2026", "State of Static OOH Report", "How to add digital to your static OOH network", "How to modernize your traditional OOH business" and "Unlock more value from your EV charging stations"; a /training/ page and vertical signage pages for airports, banks, casinos, cinemas, gas stations, EV charging, hotels and smart cities.Source
• HiringSales Director, Platform Sales - North America (Montreal, posted August 11, 2026): "Proven success in new logo acquisition, including outbound prospecting, pipeline generation, and building targeted account plans", Challenger Sales, "platform-led selling in adtech"; French and English required.Source
• Your websiteBroadsign announced on November 25, 2025 that it acquired Place Exchange, an independent OOH SSP, with "deep demand-side platform integrations" and the PerView OOH measurement solution; "Place Exchange's DSP partners and media buyers gain access to premium international inventory on the Broadsign Platform."Source

Offer a free online certification (operator and campaign planner levels) with a LinkedIn badge, and list certified people per customer.

Certified users build careers on the platform, which raises switching costs and spreads the brand.

• Low uptake

  Tie it to support tiers.

• Your website28 ebooks, including "DOOH Trends Report 2026", "Retail Market Pulse Report 2026", "State of Static OOH Report", "How to add digital to your static OOH network", "How to modernize your traditional OOH business" and "Unlock more value from your EV charging stations"; a /training/ page and vertical signage pages for airports, banks, casinos, cinemas, gas stations, EV charging, hotels and smart cities.Source
• HiringOperations and services hires: a Salesforce Administrator (posted August 25, 2026) to design "lead assignment rules, opportunity workflows, and territory management" and manage integrations with "Gong, HubSpot, and Slack"; a Product Specialist (posted September 4, 2026) for demos, "RFPs, and RFIs", onboarding and training, Spanish an asset; two Full-stack Software Developers in Montreal.Source

Publish a monthly gallery of standout creative (with permission), with the format, city and result, and share it on LinkedIn and in Inside OOH.

Creative examples sell the medium and earn shares from agencies.

• Brands decline

  Use media owner house ads too.

• Your websiteHomepage: "The Platform that Powers OOH", "+2.8M signs", "107 countries", "+48B ads served/month", "+193B impressions/month", a media kit download, and featured campaigns from San Diego Tourism (49.8% lift in visits), Crumbl, Silbo Telecom in Spain (+263% consideration) and Decathlon in the Netherlands (46% more footfall); testimonials from European media owners and agencies.Source
• Your websiteCase Studies page: "35 results", newest "How Osmow's achieved a 33.9% lift in restaurant visits" (May 21, 2026), De'Longhi (+121% brand preference), Wisp, Visit Arizona (+30% arrivals), HP in Dubai (+12% sales), Decathlon, Crumbl, BMW Sweden (+68% dealership visits), Uber Eats (+125% purchase intention), White Claw. The page title is "Broadsign's Blog | Broadsign", the same as the blog. The Quick Service Restaurants package page links no case study, although Osmow's and Crumbl are restaurant results.Source
• Your websiteEvents and newsletters: Broadsign Connect Summit 2024, 2025 and 2026, the Px Programmatic Summit, Connect breakfasts in Australia and Singapore, OOH Social Mexico, webinars ("New on the Broadsign Platform 2026", "Attribution for DOOH Advertising", "Using Brand Lift Studies to Measure DOOH Impact"), and three newsletters: Inside OOH, Product News and Beyond the Aisle.Source

Write fair comparison pages for media owners (platform plus SSP vs separate tools) and buyers (inventory reach and measurement), with switching help.

Comparison searches are late-stage, and the pages arm sales in RFPs.

• Out-of-date claims

  Date each page.

• Competitor researchRivals' own homepages: Vistar Media works "with enterprise brands, agencies, & media owners across the world"; VIOOH is "a programmatic digital out-of-home (DOOH) marketplace that connects buyers and sellers"; STRATACACHE sells "end to end digital signage solutions".See the research Source
• Your websiteBroadsign announced on November 25, 2025 that it acquired Place Exchange, an independent OOH SSP, with "deep demand-side platform integrations" and the PerView OOH measurement solution; "Place Exchange's DSP partners and media buyers gain access to premium international inventory on the Broadsign Platform."Source
• HiringOperations and services hires: a Salesforce Administrator (posted August 25, 2026) to design "lead assignment rules, opportunity workflows, and territory management" and manage integrations with "Gong, HubSpot, and Slack"; a Product Specialist (posted September 4, 2026) for demos, "RFPs, and RFIs", onboarding and training, Spanish an asset; two Full-stack Software Developers in Montreal.Source