Develop Health growth playbook

Put one "Got a ClearPA request from your patient's pharmacy?" band at the top of the homepage and /provider, linking to clearpa.com and the explainer. Show the same ClearPA phone number, email and hours on /clearpa, /contact-us, the footer and the fax itself, so every place an office checks gives the same answer. Add a "How to check this request is real" box to /clearpa from the existing blog post. Tag each surface so the response-rate dashboard shows which one an office used before responding.

Offices act faster on requests they can verify in seconds, and every point of first-time response is a patient starting sooner and a pharmacy partner getting more from the contract. It is a one-week change on pages Develop Health already owns.

[ ] One ClearPA phone number on clearpa.com, /clearpa, /contact-us, footer and fax
[ ] Hours of the line stated
[ ] "Got a request from your patient's pharmacy?" band on homepage and /provider
[ ] "How to check this request is real" box on /clearpa
[ ] Pharmacy name printed on every request
[ ] UTM tags on every link from fax, email and DSM
[ ] Callers use the same number and page

• More inbound calls to staff

  Route the ClearPA line to the Salt Lake City team during its shift.

• Band distracts demo visitors

  Keep it a single slim line above the hero.

• HiringHead of Provider Growth (posted October 6, 2026; reports to the CEO): owns "one number: how many provider offices respond the first time we reach them, and go on to complete their first prior authorization with us." "Many of those offices have never heard of us. We reach them by fax, email, secure message to their EHR, and phone." Leads a Sales Development Manager and a Growth Marketing Lead, and will evaluate "HCP messaging networks, provider contact data, and branded caller ID".Source
• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source
• Your websiteClearPA pages: develophealth.ai/clearpa ("A message for prescribers and clinical staff ... free for your practice", a sample request with a passkey, and "Talk to a real person" via a scheduled call or [email protected], "We respond within 24 hours") shows no phone number. clearpa.com opens the sign-in page on platform.develophealth.ai, which says "Call (650) 300-5141. A real person answers." That number appears in the October 8 blog post "What Is ClearPA.com?" but on no other develophealth.ai page checked.Source
• Your websiteHomepage (checked October 23, 2026): title "Develop Health - Insurance AI for Prescribers"; H1 "Focus on care, not prior authorization paperwork."; the main call to action is "Book a demo", with a small "Enter a PA passkey" link in the header. Contact details on the homepage, /provider, /pharmacies and the footer are (650) 374-4543 and 611 Santa Cruz Ave, Menlo Park.Source
• Your websiteBlog post "What Is ClearPA.com? Who Runs It and How to Respond" (October 8, 2026): explains that requests come from "your patient's pharmacy", arrive by fax, email, phone or Direct secure message with an 8-character passkey, that responding is free with no account, how to confirm a request, and that "If nobody responds, reminders follow by fax and email, and Develop Health's team sometimes calls." It cites the AMA's 2025 survey: 40 prior authorizations a week per physician, about 13 hours of staff time.Source

Create two or three fax cover variants: a plain-language headline naming the patient's pharmacy, a QR code that opens clearpa.com with the passkey filled in (the prescriber's last name still required), and a single "what we need: chart notes" line. Randomize by office, and read response rate and time to response by specialty and office size.

Small changes to the first page of a fax are cheap to test at volume, and a QR code turns a phone in the front desk's hand into the fastest way in.

• QR codes look suspicious

  Print the plain clearpa.com address beside it.

• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source
• Your websiteBlog post "What Is ClearPA.com? Who Runs It and How to Respond" (October 8, 2026): explains that requests come from "your patient's pharmacy", arrive by fax, email, phone or Direct secure message with an 8-character passkey, that responding is free with no account, how to confirm a request, and that "If nobody responds, reminders follow by fax and email, and Develop Health's team sometimes calls." It cites the AMA's 2025 survey: 40 prior authorizations a week per physician, about 13 hours of staff time.Source
• Your websiteClearPA pages: develophealth.ai/clearpa ("A message for prescribers and clinical staff ... free for your practice", a sample request with a passkey, and "Talk to a real person" via a scheduled call or [email protected], "We respond within 24 hours") shows no phone number. clearpa.com opens the sign-in page on platform.develophealth.ai, which says "Call (650) 300-5141. A real person answers." That number appears in the October 8 blog post "What Is ClearPA.com?" but on no other develophealth.ai page checked.Source

Sort the queue so each office is called in its own best hour (opening and just after lunch), and script a 15-second voicemail with the pharmacy name, the passkey and the ClearPA number, followed by a fax or email with the same details within minutes.

Calls at the right local hour reach the person who handles prior authorizations, and a voicemail that contains everything needed lets the office act without calling back.

• Leaving patient details in voicemail

  Never include patient identifiers; the passkey and pharmacy only.

• HiringSales Development Manager and Sales Development Representative (both posted October 22, 2026, Salt Lake City hub, 7am-4pm shift "to catch East Coast" offices): the team calls offices for the pharmacies Develop Health works with; targets are a first dial "within a business day", callbacks "returned the same day", and reasons calls fail "(wrong number, voicemail, wrong desk)". "Nobody is buying anything. But the skills are the same ones a great SDR has."Source
• HiringHead of Provider Growth (posted October 6, 2026; reports to the CEO): owns "one number: how many provider offices respond the first time we reach them, and go on to complete their first prior authorization with us." "Many of those offices have never heard of us. We reach them by fax, email, secure message to their EHR, and phone." Leads a Sales Development Manager and a Growth Marketing Lead, and will evaluate "HCP messaging networks, provider contact data, and branded caller ID".Source
• Your websiteClearPA pages: develophealth.ai/clearpa ("A message for prescribers and clinical staff ... free for your practice", a sample request with a passkey, and "Talk to a real person" via a scheduled call or [email protected], "We respond within 24 hours") shows no phone number. clearpa.com opens the sign-in page on platform.develophealth.ai, which says "Call (650) 300-5141. A real person answers." That number appears in the October 8 blog post "What Is ClearPA.com?" but on no other develophealth.ai page checked.Source

With permission, add role and organization type to each quote (for example "Prior authorization lead, primary care practice"), filter by audience, and place three provider-office quotes on /clearpa and /provider.

Peer proof works when the reader recognizes the peer, and it costs only a round of permission emails.

• Customers decline

  Use role and setting without names.

• Your websiteProof on the site: two case studies, "How Arches Primary Care Cleared Its Prior Auth Backlog" ("~800 prior auths in six weeks ... cutting turnaround from weeks to two days") and a digital health company; a testimonials page with about 40 dated quotes (January to August 2026) shown with no name, role or type of organization, e.g. "It's literally saving 20 to 30 hours a week of prior auth time at the practice." and "This week is the first week that our team has not had to process a single prescription in CoverMyMeds."Source
• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source
• Your websiteFor Providers page: "Practice medicine, not paperwork."; "Most practices are live within a week. Epic and Cerner instances typically take around six weeks."; "90% time reduction", "<1 day approval time"; call to action "Book a Demo". Blog guides cover prior authorization in Epic, Oracle Health (Cerner), athenahealth, NextGen, Healthie and Canvas; the athenahealth guide says Develop Health's "December 2025 integration with athenaOne" automates the full cycle.Source

Rewrite the page for specialty pharmacies: what the free month includes, how it starts, the submission, approval and time-to-fill results, and a short form. Give it its own description, and link it from NASP channels.

Specific offers convert better than generic pages, and duplicates also compete with /pharmacies in search.

• Small audience

  Reuse the page pattern for other associations.

• Your websiteNASP page: title "Free Month of Automated PAs for NASP Members", but the H1, body and meta description are the same as /pharmacies, with a form headed "NASP Member? Sign up for your free month of automated PAs!".Source
• Your websiteFor Pharmacies page: "Develop Health runs prior authorizations on behalf of the prescribers whose scripts land at your pharmacy"; "20% Higher Submission Rate", "14% Higher Approval Rate", "90% Faster Time to Fill"; two review modes, "Provider-Led Review" and "Pharmacy-Led Review" in which "your pharmacist signs off before submission, under a one-time agreement with the prescriber"; "Resilient Prescriber Outreach: A multichannel escalation engine".Source
• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source

List every tag with its owner and purpose, remove those no campaign uses, load the rest after the page is interactive, and keep advertising tags off provider-facing pages such as /clearpa where offices come only to respond.

Fewer tags make pages lighter and easier to govern, and the provider front door should be as simple as possible.

• Breaking attribution

  Check each campaign's reporting before removing its tag.

• Google PageSpeedHomepage on mobile: performance 49/100 (desktop 65), 4.9 s total blocking time in the lab, 19,042 DOM elements, 3.0 MB page weight and 28 third-party services (tag manager, analytics and many advertising tags). Real Chrome users pass Core Web Vitals (LCP 1.6 s), so this is about weight and ownership rather than a failing site.Source
• Your websiteClearPA pages: develophealth.ai/clearpa ("A message for prescribers and clinical staff ... free for your practice", a sample request with a passkey, and "Talk to a real person" via a scheduled call or [email protected], "We respond within 24 hours") shows no phone number. clearpa.com opens the sign-in page on platform.develophealth.ai, which says "Call (650) 300-5141. A real person answers." That number appears in the October 8 blog post "What Is ClearPA.com?" but on no other develophealth.ai page checked.Source

Define a default sequence per office type (for example fax and Direct message on day 0, email at 4 hours, call next morning at local opening, text where allowed on day 2), with each touch carrying the same passkey and number. Stop the sequence the moment the office responds in any channel, and test sequence variants against the response number.

A coordinated cadence reaches more offices with fewer touches and gives the team one place to change timing.

• Text rules

  Use text only where consent and law allow.

• HiringHead of Provider Growth (posted October 6, 2026; reports to the CEO): owns "one number: how many provider offices respond the first time we reach them, and go on to complete their first prior authorization with us." "Many of those offices have never heard of us. We reach them by fax, email, secure message to their EHR, and phone." Leads a Sales Development Manager and a Growth Marketing Lead, and will evaluate "HCP messaging networks, provider contact data, and branded caller ID".Source
• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source
• HiringSales Development Manager and Sales Development Representative (both posted October 22, 2026, Salt Lake City hub, 7am-4pm shift "to catch East Coast" offices): the team calls offices for the pharmacies Develop Health works with; targets are a first dial "within a business day", callbacks "returned the same day", and reasons calls fail "(wrong number, voicemail, wrong desk)". "Nobody is buying anything. But the skills are the same ones a great SDR has."Source
• Your websiteBlog post "What Is ClearPA.com? Who Runs It and How to Respond" (October 8, 2026): explains that requests come from "your patient's pharmacy", arrive by fax, email, phone or Direct secure message with an 8-character passkey, that responding is free with no account, how to confirm a request, and that "If nobody responds, reminders follow by fax and email, and Develop Health's team sometimes calls." It cites the AMA's 2025 survey: 40 prior authorizations a week per physician, about 13 hours of staff time.Source

Track the share of first-time responders that create an account, ask each one how it wants future requests (fax, Direct message, email, or a named contact), and route the next request accordingly. Measure response time on second and later requests.

Known offices with a preferred channel respond faster, so the activation number compounds instead of restarting with every request.

• Stale contacts

  Re-confirm the contact every few months.

• Your websiteClearPA pages: develophealth.ai/clearpa ("A message for prescribers and clinical staff ... free for your practice", a sample request with a passkey, and "Talk to a real person" via a scheduled call or [email protected], "We respond within 24 hours") shows no phone number. clearpa.com opens the sign-in page on platform.develophealth.ai, which says "Call (650) 300-5141. A real person answers." That number appears in the October 8 blog post "What Is ClearPA.com?" but on no other develophealth.ai page checked.Source
• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source
• HiringHead of Provider Growth (posted October 6, 2026; reports to the CEO): owns "one number: how many provider offices respond the first time we reach them, and go on to complete their first prior authorization with us." "Many of those offices have never heard of us. We reach them by fax, email, secure message to their EHR, and phone." Leads a Sales Development Manager and a Growth Marketing Lead, and will evaluate "HCP messaging networks, provider contact data, and branded caller ID".Source

After an office completes its first request, offer the agreement in plain language: what it covers, what the office still sees, how to revoke it. Track sign-ups by pharmacy partner and the change in time to submission.

It moves the slowest step out of the office for every later request, and partners see faster fills.

• Offices worry about control

  Show that they can see and revoke at any time.

• Your websiteFor Pharmacies page: "Develop Health runs prior authorizations on behalf of the prescribers whose scripts land at your pharmacy"; "20% Higher Submission Rate", "14% Higher Approval Rate", "90% Faster Time to Fill"; two review modes, "Provider-Led Review" and "Pharmacy-Led Review" in which "your pharmacist signs off before submission, under a one-time agreement with the prescriber"; "Resilient Prescriber Outreach: A multichannel escalation engine".Source
• HiringHead of Provider Growth (posted October 6, 2026; reports to the CEO): owns "one number: how many provider offices respond the first time we reach them, and go on to complete their first prior authorization with us." "Many of those offices have never heard of us. We reach them by fax, email, secure message to their EHR, and phone." Leads a Sales Development Manager and a Growth Marketing Lead, and will evaluate "HCP messaging networks, provider contact data, and branded caller ID".Source
• Your websiteBlog post "What Is ClearPA.com? Who Runs It and How to Respond" (October 8, 2026): explains that requests come from "your patient's pharmacy", arrive by fax, email, phone or Direct secure message with an 8-character passkey, that responding is free with no account, how to confirm a request, and that "If nobody responds, reminders follow by fax and email, and Develop Health's team sometimes calls." It cites the AMA's 2025 survey: 40 prior authorizations a week per physician, about 13 hours of staff time.Source

Apply for marketplace or partner listings for each EHR it integrates with, starting with athenahealth, using the same ClearPA explanation and proof. Link each listing to an EHR-specific page that explains how requests show up in that EHR.

An office that has seen Develop Health in its own EHR's directory trusts the first fax more, and listings bring practice leads too.

• Slow approvals

  Start applications in parallel.

• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source
• Your websiteFor Providers page: "Practice medicine, not paperwork."; "Most practices are live within a week. Epic and Cerner instances typically take around six weeks."; "90% time reduction", "<1 day approval time"; call to action "Book a Demo". Blog guides cover prior authorization in Epic, Oracle Health (Cerner), athenahealth, NextGen, Healthie and Canvas; the athenahealth guide says Develop Health's "December 2025 integration with athenaOne" automates the full cycle.Source
• Competitor researchDevelop Health's own athenahealth guide describes CoverMyMeds as "free to providers", integrated with "50,000+ pharmacies nationwide", where pharmacies "can initiate PA requests that automatically surface in the provider's dashboard", and Surescripts and athena's native tools as electronic rails that "still require staff to complete and manage requests".See the research Source

Log every corrected detail into a shared office record (fax, Direct address, PA contact, best hour), use it for every later request from any pharmacy, and compare purchased data against it before buying more.

Clean data raises reach for every channel at once, and it builds an asset competitors do not have.

• Records go stale

  Date every field and recheck after a failure.

• HiringSales Development Manager and Sales Development Representative (both posted October 22, 2026, Salt Lake City hub, 7am-4pm shift "to catch East Coast" offices): the team calls offices for the pharmacies Develop Health works with; targets are a first dial "within a business day", callbacks "returned the same day", and reasons calls fail "(wrong number, voicemail, wrong desk)". "Nobody is buying anything. But the skills are the same ones a great SDR has."Source
• HiringHead of Provider Growth (posted October 6, 2026; reports to the CEO): owns "one number: how many provider offices respond the first time we reach them, and go on to complete their first prior authorization with us." "Many of those offices have never heard of us. We reach them by fax, email, secure message to their EHR, and phone." Leads a Sales Development Manager and a Growth Marketing Lead, and will evaluate "HCP messaging networks, provider contact data, and branded caller ID".Source

Add a page to each partner's monthly report: first-time office response rate, time to response, offices on pharmacy-led review, and the top offices still slow to respond, with what Develop Health is doing about them. Use it in QBRs.

Partners renew when they see the work behind the numbers, and slow offices become a shared plan instead of a complaint.

• Numbers dip some months

  Show trend and actions together.

• HiringStrategic Customer Success Manager (posted October 5, 2026): owns the largest digital health and pharmacy accounts, measured on "retention, renewals, and volume growth"; runs QBRs "that tie platform performance (approval rates and turnaround time) to the customer's own goals" and will "help set how we score account health". Every post says Develop Health has "helped over 2.5 million patients" and is "scaling rapidly following a major funding round".Source
• HiringLead Analytics Engineer (posted September 30, 2026): owns "our existing customer-facing analytics product, used by providers, pharmacies, and healthcare organizations to understand approval outcomes, turnaround times, and operational bottlenecks", on dbt and Snowflake, and will build analytics agents.Source
• Your websiteFor Pharmacies page: "Develop Health runs prior authorizations on behalf of the prescribers whose scripts land at your pharmacy"; "20% Higher Submission Rate", "14% Higher Approval Rate", "90% Faster Time to Fill"; two review modes, "Provider-Led Review" and "Pharmacy-Led Review" in which "your pharmacist signs off before submission, under a one-time agreement with the prescriber"; "Resilient Prescriber Outreach: A multichannel escalation engine".Source

Run each new channel on a defined segment for four weeks with a holdout, measuring first-time response and cost per response. Keep a channel only if it beats fax plus phone on cost per response for that segment.

A disciplined test stops the team spending on channels that look modern but do not move response.

• Vendor lock-in

  Short pilot contracts only.

• HiringHead of Provider Growth (posted October 6, 2026; reports to the CEO): owns "one number: how many provider offices respond the first time we reach them, and go on to complete their first prior authorization with us." "Many of those offices have never heard of us. We reach them by fax, email, secure message to their EHR, and phone." Leads a Sales Development Manager and a Growth Marketing Lead, and will evaluate "HCP messaging networks, provider contact data, and branded caller ID".Source
• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source

Rank offices by request volume and response time, and visit the top 50 near partner pharmacies: a one-page card (what ClearPA is, the number, how to respond in two minutes, the pharmacy-led option) and a short demo for the PA lead.

Face-to-face trust lasts, and the heaviest offices give the biggest lift per visit.

• High cost per office

  Visit only the top volume offices.

• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source
• Your websiteFor Pharmacies page: "Develop Health runs prior authorizations on behalf of the prescribers whose scripts land at your pharmacy"; "20% Higher Submission Rate", "14% Higher Approval Rate", "90% Faster Time to Fill"; two review modes, "Provider-Led Review" and "Pharmacy-Led Review" in which "your pharmacist signs off before submission, under a one-time agreement with the prescriber"; "Resilient Prescriber Outreach: A multichannel escalation engine".Source
• Your websiteClearPA pages: develophealth.ai/clearpa ("A message for prescribers and clinical staff ... free for your practice", a sample request with a passkey, and "Talk to a real person" via a scheduled call or [email protected], "We respond within 24 hours") shows no phone number. clearpa.com opens the sign-in page on platform.develophealth.ai, which says "Call (650) 300-5141. A real person answers." That number appears in the October 8 blog post "What Is ClearPA.com?" but on no other develophealth.ai page checked.Source

Identify offices that completed several ClearPA requests, and offer the practice product for all their prior authorizations, not just pharmacy-started ones, with a short trial. Keep the free ClearPA experience unchanged for everyone else.

The free flow becomes a lead source of warm, proven users, which cuts the cost of selling to practices.

• Pharmacy partners object

  Agree the approach with partners first.

• Your websiteClearPA pages: develophealth.ai/clearpa ("A message for prescribers and clinical staff ... free for your practice", a sample request with a passkey, and "Talk to a real person" via a scheduled call or [email protected], "We respond within 24 hours") shows no phone number. clearpa.com opens the sign-in page on platform.develophealth.ai, which says "Call (650) 300-5141. A real person answers." That number appears in the October 8 blog post "What Is ClearPA.com?" but on no other develophealth.ai page checked.Source
• Your websiteFor Providers page: "Practice medicine, not paperwork."; "Most practices are live within a week. Epic and Cerner instances typically take around six weeks."; "90% time reduction", "<1 day approval time"; call to action "Book a Demo". Blog guides cover prior authorization in Epic, Oracle Health (Cerner), athenahealth, NextGen, Healthie and Canvas; the athenahealth guide says Develop Health's "December 2025 integration with athenaOne" automates the full cycle.Source
• Your websiteProof on the site: two case studies, "How Arches Primary Care Cleared Its Prior Auth Backlog" ("~800 prior auths in six weeks ... cutting turnaround from weeks to two days") and a digital health company; a testimonials page with about 40 dated quotes (January to August 2026) shown with no name, role or type of organization, e.g. "It's literally saving 20 to 30 hours a week of prior auth time at the practice." and "This week is the first week that our team has not had to process a single prescription in CoverMyMeds."Source

Publish a quarterly report on approval rates and turnaround by drug class and plan type, aggregated and de-identified, with a short public version and a detailed version for life sciences and pharmacy prospects.

Original data earns press and citations, gives sales a reason to call brands, and builds the company's name with offices before the first fax.

• Data sensitivity

  De-identify and suppress small groups.

• Your websiteFor Life Sciences page: brands work with Develop Health "as a sponsored experience reaching priority prescribers in the EHR before a script is written, or as an API layer inside the hub or specialty pharmacy workflows"; claims "5x Increase" in throughput, "14% More Approvals" and "90% Less Turnaround Time". The blog has posts on the "easiest" and "hardest" drugs to get through prior authorization.Source
• HiringLead Analytics Engineer (posted September 30, 2026): owns "our existing customer-facing analytics product, used by providers, pharmacies, and healthcare organizations to understand approval outcomes, turnaround times, and operational bottlenecks", on dbt and Snowflake, and will build analytics agents.Source
• News coverageDevelop Health raised a $14.3 million Series A led by Wing Venture Capital in August 2025 (total $17.6 million), with plans to expand from pharmacy benefits into the medical benefit market and deepen EHR and PBM integrations.Source

Before launch, adapt the front door, fax covers, call scripts and sequences for medical-benefit requests, and set a separate response-rate target, so the new line starts with the funnel already tuned.

The activation work becomes a reusable capability, not a one-off for one product line.

• Different office staff handle these

  Find the right desk early with callers.

• News coverageDevelop Health raised a $14.3 million Series A led by Wing Venture Capital in August 2025 (total $17.6 million), with plans to expand from pharmacy benefits into the medical benefit market and deepen EHR and PBM integrations.Source
• HiringHead of Provider Growth (posted October 6, 2026; reports to the CEO): owns "one number: how many provider offices respond the first time we reach them, and go on to complete their first prior authorization with us." "Many of those offices have never heard of us. We reach them by fax, email, secure message to their EHR, and phone." Leads a Sales Development Manager and a Growth Marketing Lead, and will evaluate "HCP messaging networks, provider contact data, and branded caller ID".Source
• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source

Add a plain line to requests and reminders: the date the pharmacy started the request and the two steps left before submission. Test it against the current wording on response time.

A concrete, finite ask with a visible wait is more motivating than a generic request, and it is honest information the office needs.

• Feels like pressure

  Keep the tone factual.

• Your websiteBlog post "What Is ClearPA.com? Who Runs It and How to Respond" (October 8, 2026): explains that requests come from "your patient's pharmacy", arrive by fax, email, phone or Direct secure message with an 8-character passkey, that responding is free with no account, how to confirm a request, and that "If nobody responds, reminders follow by fax and email, and Develop Health's team sometimes calls." It cites the AMA's 2025 survey: 40 prior authorizations a week per physician, about 13 hours of staff time.Source
• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source

Register the calling numbers with branded caller ID showing "Develop Health - Rx PA", keep the numbers consistent with the ClearPA line, and compare answer rates before and after.

Recognized calls get answered, and consistency with the fax and website builds trust.

• Carrier coverage gaps

  Measure by carrier where possible.

• HiringHead of Provider Growth (posted October 6, 2026; reports to the CEO): owns "one number: how many provider offices respond the first time we reach them, and go on to complete their first prior authorization with us." "Many of those offices have never heard of us. We reach them by fax, email, secure message to their EHR, and phone." Leads a Sales Development Manager and a Growth Marketing Lead, and will evaluate "HCP messaging networks, provider contact data, and branded caller ID".Source
• HiringSales Development Manager and Sales Development Representative (both posted October 22, 2026, Salt Lake City hub, 7am-4pm shift "to catch East Coast" offices): the team calls offices for the pharmacies Develop Health works with; targets are a first dial "within a business day", callbacks "returned the same day", and reasons calls fail "(wrong number, voicemail, wrong desk)". "Nobody is buying anything. But the skills are the same ones a great SDR has."Source
• Your websiteClearPA pages: develophealth.ai/clearpa ("A message for prescribers and clinical staff ... free for your practice", a sample request with a passkey, and "Talk to a real person" via a scheduled call or [email protected], "We respond within 24 hours") shows no phone number. clearpa.com opens the sign-in page on platform.develophealth.ai, which says "Call (650) 300-5141. A real person answers." That number appears in the October 8 blog post "What Is ClearPA.com?" but on no other develophealth.ai page checked.Source

Record a two-minute screen video of the response flow with a sample request (no real patient data), add captions, and link it from the fax, /clearpa and the voicemail script.

Showing the two steps removes the fear of an unfamiliar system and shortens first responses.

• Video goes stale

  Re-record with each flow change.

• Your websiteBlog post "What Is ClearPA.com? Who Runs It and How to Respond" (October 8, 2026): explains that requests come from "your patient's pharmacy", arrive by fax, email, phone or Direct secure message with an 8-character passkey, that responding is free with no account, how to confirm a request, and that "If nobody responds, reminders follow by fax and email, and Develop Health's team sometimes calls." It cites the AMA's 2025 survey: 40 prior authorizations a week per physician, about 13 hours of staff time.Source
• Your websiteClearPA pages: develophealth.ai/clearpa ("A message for prescribers and clinical staff ... free for your practice", a sample request with a passkey, and "Talk to a real person" via a scheduled call or [email protected], "We respond within 24 hours") shows no phone number. clearpa.com opens the sign-in page on platform.develophealth.ai, which says "Call (650) 300-5141. A real person answers." That number appears in the October 8 blog post "What Is ClearPA.com?" but on no other develophealth.ai page checked.Source
• HiringGrowth Marketing Lead (first dedicated marketing hire): "You own the response rate" on the faxes, emails and secure messages sent to offices the first time; decides "timing, copy, and channel mix by type of office (practice size, specialty, history with us)"; brings in "text messaging and HCP messaging networks"; makes Develop Health "familiar to provider offices before our first request arrives, through the places they already look, like EHR marketplace listings and provider-facing pages"; produces "the pages offices land on, and leave-behinds for in-person visits"; and supports outbound to "pharma manufacturers, pharmacies and hubs".Source