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  • This week · 6
  • This quarter · 10
  • Big bets · 3
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Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Cart.com
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growth playbook · Oct 21, 2026

cart.com (opens in a new tab)

Cart.com growth playbook

Diagnosis

Cart.com has scale (more than $10 billion GMV supported, a national network, a $180 million raise in March) and its hiring shows the next push: a Director of Business Development to sell the full range of supply chain services, a Merchant of Record operation across brands, a Director of Continuous Improvement for the network, and 35 roles across its fulfillment centers.

Its website undersells that scale: four different network counts across its own pages, a locations page with no map or delivery coverage, no pricing page, no comparison pages and seven success stories.

This playbook fixes the facts and adds a coverage map, an estimator, comparison pages and results stories first, then builds cross-sell, peak proof, a US market-entry bundle, client improvement reports and a government front door, with delivery-promise badges and published network performance as big bets.

Growth Score

7/10

Biggest Opportunity

Show buyers the network with one set of numbers and a delivery map, then sell the connected services (Merchant of Record, marketplaces, growth) that single-service 3PLs cannot match.

Biggest Risk

ShipBob, ShipMonk and Stord publish pricing and simple promises, and a buyer who finds conflicting network figures may shortlist them instead.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    One set of network numbers everywhere, and a coverage map buyers can check by ZIP code

    List every page, post and deck that states a network or customer number.

    High impact First result in 1 month
  2. 2

    A fulfillment cost estimator on a real pricing page

    Agree three sample price ranges with sales.

    High impact First result in 1 month
  3. 3

    Trim the tag manager before INP crosses the limit

    Export the tag manager container and mark unused tags.

    Medium impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 9Fill-ins · 5Reconsider · 6
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    A 3PL buyer researching Cart.com meets four different networks. The About page says 14 fulfillment centers and gives both "1,600+ employees" and "over 1,500 people" on the same page, and "1,000+ customers". Current job posts say 17 warehouses, over 10 million square feet and "6,000+ customers"; another says 15 warehouses and 1,200+ employees; the August government launch says roughly 6 million square feet across 14 facilities. The locations page lists nine states with no total, no map and no delivery times, while Cart.com's own "best 3PL" guide tells buyers to judge 2-day delivery coverage.

    High impactLow effort First result in 1 month VP of Marketing

    First action

    List every page, post and deck that states a network or customer number.

    How to measure it

    Locations-page demo requests

    Now
    –
    Target
    +40%
    By
    90 days

    Steps

    1. 1

      Inventory claims

      Every page, job template and deck with a network number.

      Web and Marketing Operations Manager 2 days

    2. 2

      Agree facts

      One dated fact sheet signed off by operations and finance.

      President, Fulfillment Solutions 3 days

    3. 3

      Update pages

      About page, locations, newsroom boilerplate.

      Web and Marketing Operations Manager 2 days

    4. 4

      Fix job template

      The "Fast Facts" block in Workday.

      Talent Acquisition Lead 1 day

    5. 5

      Build the map

      Buildings, square feet and ground zones on the locations page.

      Web and Marketing Operations Manager 2 weeks

    6. 6

      ZIP check

      Delivery-time coverage by origin mix.

      Head of Product 2 weeks

    7. 7

      Sales use

      Map in decks and proposals.

      VP of Fulfillment Sales 1 week

    8. 8

      Review

      Update quarterly as buildings change.

      VP of Marketing quarterly

    First result
    1 month
    Cost
    Developer time
    Owner
    VP of Marketing

    Smallest test

    Fix the About page and the job-post template this week, then build the map.

    Why it works

    Agree one fact sheet (centers, square feet, states, customers, employees, orders a year), date it, and use it on the About page, the locations page, job posts, press boilerplate and sales decks. Rebuild the locations page as a network map that adds up the per-building figures already on the state pages, with ground-delivery zones and a ZIP-code check: "From your warehouse mix, 1-day to X%, 2-day to Y% of US households".

    Network coverage is the first question in a 3PL shortlist. Numbers that disagree make procurement teams and AI assistants doubt all of them; a coverage map answers the question in Cart.com's favour before the sales call.

    Ready to use

    ChecklistNetwork fact sheet

    [ ] Fulfillment centers (commercial and government)
    [ ] Total square feet
    [ ] States and cities
    [ ] Customers (define: active brands)
    [ ] Employees
    [ ] Orders and GMV a year
    [ ] 1-day and 2-day ground coverage
    [ ] Date and owner
    [ ] Used on About, Locations, Workday template, press boilerplate, decks

    Risks and how to handle them

    • Commercial and government counts differ

      Show both with a note on what each includes.

    • Numbers change with openings

      Date the fact sheet and update it quarterly.

    Evidence

    • Your websiteAbout page (checked October 20, 2026): headline figures "1,000+ customers", "1,600+ employees", "7 global offices", "$10B+ annual GMV supported"; further down the same page: "Cart.com operates 14 fulfillment centers nationwide, manages operations for thousands of brands and employs over 1,500 people."Source
    • HiringThe "Cart.com Fast Facts" block in current job posts: "6,000+ customers worldwide", "1,600+ employees globally", "17 warehouses nationwide, totaling over 10 million square feet of space", offices in Mexico and Poland. The Director, Continuous Improvement post (September 24, 2026) gives "1,200+ employees" and "15 warehouses".Source
    • Your websiteNewsroom, August 25, 2026: Cart Government Solutions launches as a subsidiary in Washington, D.C., using "roughly 6 million square feet of secure warehouse space across 14 continental United States (CONUS) facilities"; Cart.com's 2022 pandemic supply program moved "more than 725 million units" averaging "under two days per shipment".Source
    • Your websiteFulfillment Center Locations page: nine states (Ohio, Texas, Utah, Tennessee, New Jersey, Pennsylvania, California, Arizona, Maryland), each a "View location" link; no total count, square footage, map or delivery-time coverage. The state pages give sizes per building (Ohio: Groveport 2.3M sq ft in two buildings, Hebron 400,522, Cincinnati 95,000; Texas: Terrell 765,798, Dallas 535,380, Garland 472,200, Longview 449,360, Austin 126,364) and say Ohio and Texas each reach "60% of U.S. households within one day".Source
    • Your websiteBlog, "The Best 3PL Companies in the USA for 2026": ranks Cart.com #1 against ShipBob, Radial, Stord, Red Stag Fulfillment, ShipMonk and others, and tells buyers to judge any 3PL on six criteria including "2-day delivery coverage"; cites a 2026 study that half of shippers are consolidating 3PL partners.Source
  • 02

    Cart.com has four blog posts on 3PL pricing models but no pricing page, while ShipMonk advertises "transparent 3PL pricing" and ShipBob lists its core fees. Smaller and mid-market brands want a ballpark before talking to sales.

    High impactMedium effort First result in 1 month Product Marketing Manager

    First action

    Agree three sample price ranges with sales.

    How to measure it

    Pricing-page leads

    Now
    –
    Target
    150 a month
    By
    90 days

    Steps

    1. 1

      Agree inputs

      Volume, SKUs, storage.

      VP of Fulfillment Sales 1 week

    2. 2

      Ranges

      Low, typical, high.

      VP of Fulfillment Sales 1 week

    3. 3

      Build estimator

      On HubSpot.

      Web and Marketing Operations Manager 2 weeks

    4. 4

      Form

      Prefilled with answers.

      Web and Marketing Operations Manager 2 days

    5. 5

      Route

      By size to BD or inside sales.

      Director of Business Development 2 days

    6. 6

      Measure

      Leads and close rate.

      VP of Marketing monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Product Marketing Manager

    Smallest test

    Publish a static page with three example ranges.

    Why it works

    Publish a pricing page that explains how Cart.com prices (receiving, storage, pick and pack, kitting, shipping, returns) with an estimator: monthly orders, units per order, SKUs, storage. Show a range and route the estimate into the sales form.

    Estimates qualify leads and give the business development team better first calls.

    Risks and how to handle them

    • Prices undercut negotiations

      Show ranges, not quotes.

    Evidence

    • Competitor researchRivals publish pricing: ShipMonk "See ShipMonk's transparent 3PL pricing: storage, pick & pack, shipping, and returns. No hidden fees"; ShipBob has a pricing page of core fulfillment fees; ShipBob's homepage leads with "offer 2-day shipping". Cart.com has no pricing page; its sitemap has four blog posts on 3PL pricing models and no comparison pages for Cart.com against named rivals.Source
    • Your websiteBlog, "The Best 3PL Companies in the USA for 2026": ranks Cart.com #1 against ShipBob, Radial, Stord, Red Stag Fulfillment, ShipMonk and others, and tells buyers to judge any 3PL on six criteria including "2-day delivery coverage"; cites a 2026 study that half of shippers are consolidating 3PL partners.Source
    • HiringDirector of Business Development (posted October 14, 2026, reporting to the VP of Fulfillment Sales): "expand Cart.com's footprint in the 3PL & Fulfillment market", "introduce Cart.com's full breadth of Supply Chain services", "Drive customer retention and upselling efforts" and represent Cart.com at industry events.Source
  • 03

    Real visitors pass Core Web Vitals on cart.com, but responsiveness is at 191 ms against a 200 ms limit, and the mobile lab score is 31: Google Tag Manager alone is 1.25 MB with 1.25s of blocking, among 28 third-party services and 1.4 MB of unused JavaScript.

    Medium impactLow effort First result in 1 month Web and Marketing Operations…

    First action

    Export the tag manager container and mark unused tags.

    How to measure it

    Real-visitor INP

    Now
    –
    Target
    under 150 ms
    By
    60 days

    Steps

    1. 1

      Export tags

      Container audit.

      Web and Marketing Operations Manager 1 day

    2. 2

      Remove

      Unused and duplicate.

      Web and Marketing Operations Manager 2 days

    3. 3

      Defer

      Intent and chat scripts.

      Web and Marketing Operations Manager 2 days

    4. 4

      Images

      Compress heroes.

      Web and Marketing Operations Manager 1 day

    5. 5

      Retest

      PageSpeed.

      Web and Marketing Operations Manager 1 day

    6. 6

      Monitor

      Field data monthly.

      Web and Marketing Operations Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Web and Marketing Operations Manager

    Smallest test

    Remove five unused tags and retest.

    Why it works

    Audit the tag manager container, remove duplicate and unused tags, load intent-data and chat scripts after interaction, and compress the hero images.

    Keeping the site inside the limit protects search rankings and ad landing quality.

    Risks and how to handle them

    • Losing attribution

      Keep tags tied to live campaigns.

    Evidence

    • Google PageSpeedHomepage: real visitors pass Core Web Vitals (LCP 1.9s, INP 191 ms against a 200 ms limit, CLS 0.02). In the mobile lab test the score is 31 (desktop 58) with the main image at 24s: 5.8 MB, 28 third-party services, Google Tag Manager alone 1.25 MB with 1.25s of blocking, an accessibility overlay (249 KB), 1.4 MB of unused JavaScript and 1.8 MB of image savings.Source
  • 04

    Cart.com's "Best 3PL Companies in the USA for 2026" names ShipBob, Radial, Stord, Red Stag and ShipMonk, but there are no pages comparing Cart.com with each. Buyers search "ShipBob alternative" and "Stord vs" when they shortlist.

    High impactLow effort First result in 1 month Product Marketing Manager

    First action

    Pick the three rivals most often met in deals.

    How to measure it

    Comparison-page leads

    Now
    –
    Target
    60 a month
    By
    90 days

    Steps

    1. 1

      Pick rivals

      Top three.

      Director of Business Development 1 day

    2. 2

      Check facts

      Current offerings.

      Product Marketing Manager 1 week

    3. 3

      Write

      Fair tables.

      Product Marketing Manager 2 weeks

    4. 4

      Legal review

      Claims.

      Legal 1 week

    5. 5

      Publish

      With migration offer.

      Web and Marketing Operations Manager 1 day

    6. 6

      Refresh

      Quarterly.

      Product Marketing Manager quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish one comparison.

    Why it works

    Write a fair comparison page for each: network, channels (D2C, B2B, marketplace, retail), commerce services, technology and switching help. Add a migration offer and keep pages dated.

    Comparison searches are late-stage and high intent, and the pages feed AI assistants' answers.

    Risks and how to handle them

    • Out-of-date claims

      Date and source every row.

    Builds on

    Evidence

    • Your websiteBlog, "The Best 3PL Companies in the USA for 2026": ranks Cart.com #1 against ShipBob, Radial, Stord, Red Stag Fulfillment, ShipMonk and others, and tells buyers to judge any 3PL on six criteria including "2-day delivery coverage"; cites a 2026 study that half of shippers are consolidating 3PL partners.Source
    • Competitor researchRivals publish pricing: ShipMonk "See ShipMonk's transparent 3PL pricing: storage, pick & pack, shipping, and returns. No hidden fees"; ShipBob has a pricing page of core fulfillment fees; ShipBob's homepage leads with "offer 2-day shipping". Cart.com has no pricing page; its sitemap has four blog posts on 3PL pricing models and no comparison pages for Cart.com against named rivals.Source
    • Your websiteHomepage: "Delivering what's next"; three engines, Fulfillment ("Every order shipped on time and in full"), Commerce ("New customers and revenue from every channel") and Government; "Most providers focus on either growth or operations. Cart.com connects both."Source
  • 05

    Cart.com has seven success stories but a newsroom full of client wins: Bluffworks, Lovisa, City Chic, Silverts, ModCloth, Betabrand. Announcements say who chose Cart.com; buyers want to know what happened next.

    High impactMedium effort First result in 1 quarter Head of Client Success

    First action

    List client wins announced over six months ago.

    How to measure it

    Success stories

    Now
    –
    Target
    25
    By
    2 quarters

    Steps

    1. 1

      List clients

      From newsroom.

      Head of Client Success 1 week

    2. 2

      Ask

      Results and approval.

      Head of Client Success 1 month

    3. 3

      Write

      Two-number stories.

      Product Marketing Manager ongoing

    4. 4

      Tag

      Industry and size.

      Web and Marketing Operations Manager ongoing

    5. 5

      Use

      Sales decks.

      VP of Fulfillment Sales ongoing

    6. 6

      Measure

      Story views to leads.

      VP of Marketing monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Client Success

    Smallest test

    Publish two stories this month.

    Why it works

    For every client win older than six months, ask for a short results story with two numbers (accuracy, speed, cost, growth). Publish them by industry and size.

    Results stories from similar brands are the strongest proof in a 3PL decision.

    Risks and how to handle them

    • Clients decline

      Offer anonymised stories.

    Evidence

    • Your websiteProof: seven success stories in the sitemap (Thursday Boot Company, First Day, Hanni, Laundry Sauce, Tea Collection, UV Skinz, Underwear Expert, plus Inogen), against 94 newsroom posts that include a run of client wins: Bluffworks (October 14, 2026), Lovisa (growth marketing), City Chic, Silverts, ModCloth, Betabrand, Tailored Athlete and Duracell Power Stations.Source
    • Your websiteContact Sales page proof: Janie and Jack's distribution centre "exceeding the daily planned capacity by 7% from Black Friday to Dec 3rd"; Thursday Boot Company "3x Warehouse efficiency"; a brand reaching "Top 20 in Kids Multivitamin" on Amazon within months.Source
    • Your websiteWho we serve: Enterprise, Mid-Market and Brand Aggregators, plus ten industry pages (health and wellness, sporting goods, beauty, kids and toys, apparel, travel accessories, consumer electronics, pets, footwear, food and beverage). The sitemap also lists 27 partner pages (for example GS1, Loop, SkuVault, Attentive).Source
  • 06

    Cart.com raised $180 million in March to expand AI and automation, but its public changelog has not been updated since May 20. Software buyers read changelogs to judge momentum.

    Medium impactLow effort First result in 2 weeks Head of Product

    First action

    Post the updates shipped since May.

    How to measure it

    Monthly updates

    Now
    –
    Target
    4
    By
    60 days

    Steps

    1. 1

      Collect

      Releases since May.

      Head of Product 2 days

    2. 2

      Write

      Short posts.

      Product Marketing Manager 2 days

    3. 3

      Publish

      Canny.

      Head of Product 1 day

    4. 4

      Link

      From software pages.

      Web and Marketing Operations Manager 1 day

    5. 5

      Email

      Monthly to clients.

      Head of Client Success monthly

    6. 6

      Keep up

      Monthly owner.

      Head of Product monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Product

    Smallest test

    Post three updates this week.

    Why it works

    Post monthly product updates (AI, integrations, reporting), link them from the software pages and send a short monthly email to clients.

    Visible progress supports the AI story and reduces churn worries.

    Risks and how to handle them

    • Little to show

      Include fulfillment technology improvements.

    Evidence

    • Your websiteProduct updates: the public changelog on Canny was last updated May 20, 2026, with nothing in the last 90 days; developer docs run on Stoplight, a status page is public, and the help centre has 207 articles.Source
    • News coverageCart.com raised $180 million in growth equity led by Springcoast Partners in March 2026, to advance its software, expand AI capabilities and automation, and pursue profitable growth; it supports brands including TOMS, PacSun and Janie and Jack.Source

This quarter 10

The core plays for the next three months.

  • 07

    The new Director of Business Development is asked to "introduce Cart.com's full breadth of Supply Chain services" and drive upselling, and the homepage sells three connected engines. Many fulfillment clients use only one.

    High impactMedium effort First result in 1 quarter Director of Business Developm…

    First action

    List the top 50 fulfillment clients by volume and the services they use.

    How to measure it

    Multi-service clients

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Score clients

      Fit by service.

      Director of Business Development 2 weeks

    2. 2

      Proposals

      Per client.

      Director of Business Development 1 month

    3. 3

      Reviews

      Quarterly business reviews.

      Head of Client Success quarterly

    4. 4

      Incentives

      Account team.

      VP of Fulfillment Sales 1 month

    5. 5

      Proof

      Lovisa-style stories.

      Product Marketing Manager 1 month

    6. 6

      Track

      Multi-service share.

      Director of Business Development monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Director of Business Development

    Smallest test

    Propose one service to ten clients.

    Why it works

    Score each fulfillment client for fit with marketplace management, growth marketing and customer service; run quarterly business reviews with a specific proposal; track multi-service clients.

    Clients using two engines stay longer and spend more, and it is cheaper than finding new brands.

    Risks and how to handle them

    • Clients feel sold to

      Lead with a data finding.

    Evidence

    • HiringDirector of Business Development (posted October 14, 2026, reporting to the VP of Fulfillment Sales): "expand Cart.com's footprint in the 3PL & Fulfillment market", "introduce Cart.com's full breadth of Supply Chain services", "Drive customer retention and upselling efforts" and represent Cart.com at industry events.Source
    • Your websiteHomepage: "Delivering what's next"; three engines, Fulfillment ("Every order shipped on time and in full"), Commerce ("New customers and revenue from every channel") and Government; "Most providers focus on either growth or operations. Cart.com connects both."Source
    • Your websiteProof: seven success stories in the sitemap (Thursday Boot Company, First Day, Hanni, Laundry Sauce, Tea Collection, UV Skinz, Underwear Expert, plus Inogen), against 94 newsroom posts that include a run of client wins: Bluffworks (October 14, 2026), Lovisa (growth marketing), City Chic, Silverts, ModCloth, Betabrand, Tailored Athlete and Duracell Power Stations.Source
  • 08

    Cart.com's strongest proof is peak performance, like Janie and Jack's centre beating planned capacity by 7% over Black Friday. The new Director of Continuous Improvement is asked for measurable results across the network.

    High impactMedium effort First result in 1 quarter Director

    First action

    Agree the four metrics to publish.

    How to measure it

    Peak-related leads

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Agree metrics

      Four measures.

      Director, Continuous Improvement 2 weeks

    2. 2

      Collect

      Weekly in peak.

      Director, Continuous Improvement weekly

    3. 3

      Approve

      Clients and legal.

      Head of Client Success 2 weeks

    4. 4

      Publish

      Scorecard page.

      Web and Marketing Operations Manager 1 week

    5. 5

      Campaign

      January switch season.

      VP of Marketing 1 month

    6. 6

      Repeat

      Yearly.

      Director, Continuous Improvement yearly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Director, Continuous Improvement

    Smallest test

    Publish last peak's figures.

    Why it works

    After each peak, publish a scorecard: orders shipped, on-time rate, accuracy and peak-day volume, network-wide, with client quotes. Use it to sell next year's peak from January.

    Brands switch 3PLs after bad peaks; published results attract them.

    Risks and how to handle them

    • A bad week

      Publish with context and fixes.

    Evidence

    • Your websiteContact Sales page proof: Janie and Jack's distribution centre "exceeding the daily planned capacity by 7% from Black Friday to Dec 3rd"; Thursday Boot Company "3x Warehouse efficiency"; a brand reaching "Top 20 in Kids Multivitamin" on Amazon within months.Source
    • HiringDirector, Continuous Improvement (posted September 24, 2026), based in Groveport, Ohio, "our largest building": drive "process excellence, productivity improvements, and client satisfaction" and lead initiatives on "labor efficiency, service delivery, quality, safety, AI" with measurable results "throughout the entire network".Source
    • Your websiteNewsroom, August 25, 2026: Cart Government Solutions launches as a subsidiary in Washington, D.C., using "roughly 6 million square feet of secure warehouse space across 14 continental United States (CONUS) facilities"; Cart.com's 2022 pandemic supply program moved "more than 725 million units" averaging "under two days per shipment".Source
  • 09

    Cart.com is hiring an accountant to own Merchant of Record operations across brands, including sales tax across jurisdictions, and recent wins include Australian brands Lovisa and City Chic. Overseas brands entering the US need exactly this bundle.

    High impactMedium effort First result in 2 quarters VP of Marketing

    First action

    Interview Lovisa and City Chic teams on what was hardest.

    How to measure it

    US entry clients

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      Interview

      Recent overseas clients.

      Head of Client Success 2 weeks

    2. 2

      Define offer

      Services and terms.

      Director of Business Development 1 month

    3. 3

      Landing page

      US entry.

      Web and Marketing Operations Manager 2 weeks

    4. 4

      Finance controls

      MoR process ready to scale.

      Merchant of Record Accountant 1 month

    5. 5

      Outreach

      Overseas brands.

      Director of Business Development 1 quarter

    6. 6

      Measure

      Signed clients.

      Director of Business Development monthly

    First result
    2 quarters
    Cost
    Staff and ad costs
    Owner
    VP of Marketing

    Smallest test

    Pitch the bundle to five overseas brands.

    Why it works

    Launch a US entry offer: Cart.com as merchant of record and tax collector, fulfillment, Amazon and Walmart listing, and customer service, with a landing page and outreach to brands in Australia, the UK and Europe.

    One bundle removes the biggest barriers to US entry and is hard for single-service 3PLs to match.

    Risks and how to handle them

    • Tax and liability

      Scale only as MoR controls are proven.

    Evidence

    • HiringMerchant of Record Accountant (posted October 2, 2026): "end-to-end ownership of Cart.com's Merchant of Record accounting operations" across "MoR brands": settlements, chargebacks, refunds and "sales tax collection, remittance, and reporting across applicable jurisdictions". A Revenue Accountant and an Accounts Payable manager are also open.Source
    • Your websiteProof: seven success stories in the sitemap (Thursday Boot Company, First Day, Hanni, Laundry Sauce, Tea Collection, UV Skinz, Underwear Expert, plus Inogen), against 94 newsroom posts that include a run of client wins: Bluffworks (October 14, 2026), Lovisa (growth marketing), City Chic, Silverts, ModCloth, Betabrand, Tailored Athlete and Duracell Power Stations.Source
    • Your websiteHomepage: "Delivering what's next"; three engines, Fulfillment ("Every order shipped on time and in full"), Commerce ("New customers and revenue from every channel") and Government; "Most providers focus on either growth or operations. Cart.com connects both."Source
  • 10

    State pages already describe each building (Terrell 765,798 sq ft with robots; Longview temperature-controlled), and Cart.com is hiring across those sites. Brands search "3PL Dallas" or "fulfillment center Ohio".

    Medium impactMedium effort First result in 1 quarter Web and Marketing Operations…

    First action

    Build the Terrell page first.

    How to measure it

    Location-page leads

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Template

      Facility page.

      Web and Marketing Operations Manager 1 week

    2. 2

      Content

      Per building.

      President, Fulfillment Solutions 1 month

    3. 3

      Photos

      Each site.

      VP of Marketing 1 month

    4. 4

      Publish

      All buildings.

      Web and Marketing Operations Manager 1 month

    5. 5

      Link

      From map.

      Web and Marketing Operations Manager 1 week

    6. 6

      Measure

      Organic leads.

      VP of Marketing monthly

    First result
    1 quarter
    Cost
    Photography
    Owner
    Web and Marketing Operations Manager

    Smallest test

    Publish one facility page.

    Why it works

    Give each building its own page: size, capabilities, channels, certifications, nearby carriers and photos; link open roles for local credibility.

    City pages rank for local searches and help buyers pick the right node.

    Risks and how to handle them

    • Security of sites

      Keep exact addresses for government sites private.

    Builds on

    Evidence

    • Your websiteFulfillment Center Locations page: nine states (Ohio, Texas, Utah, Tennessee, New Jersey, Pennsylvania, California, Arizona, Maryland), each a "View location" link; no total count, square footage, map or delivery-time coverage. The state pages give sizes per building (Ohio: Groveport 2.3M sq ft in two buildings, Hebron 400,522, Cincinnati 95,000; Texas: Terrell 765,798, Dallas 535,380, Garland 472,200, Longview 449,360, Austin 126,364) and say Ohio and Texas each reach "60% of U.S. households within one day".Source
    • Hiring35 open roles on October 20, 2026, mostly in fulfillment centers posted in the last two weeks: Dallas, Terrell and Longview (Texas), two Groveport buildings (Ohio), Temecula (California, including a Site Leader), Florence (New Jersey) and Bethlehem (Pennsylvania): associates, drivers, leads, supervisors, operations managers and a technical support specialist.Source
  • 11

    The Director of Continuous Improvement will lead labor efficiency, quality and AI initiatives with client satisfaction as a goal. Clients rarely see the improvements made on their account.

    High impactMedium effort First result in 1 quarter Director

    First action

    Draft a report for three large clients.

    How to measure it

    Gross revenue retention

    Now
    –
    Target
    +5 points
    By
    3 quarters

    Steps

    1. 1

      Template

      Metrics and actions.

      Director, Continuous Improvement 2 weeks

    2. 2

      Data

      Per client.

      Director, Continuous Improvement 1 month

    3. 3

      Pilot

      Three clients.

      Head of Client Success 1 month

    4. 4

      Roll out

      Top 100 clients.

      Head of Client Success 1 quarter

    5. 5

      Review

      In business reviews.

      Head of Client Success quarterly

    6. 6

      Track

      Retention.

      Head of Client Success quarterly

    First result
    1 quarter
    Cost
    Analyst time
    Owner
    Director, Continuous Improvement

    Smallest test

    Send one report.

    Why it works

    Send each client a quarterly report: accuracy, speed, cost per order, improvements made and the next three planned. Review it in business reviews.

    Showing improvement is the best defence against a competitor's cheaper quote.

    Risks and how to handle them

    • Data quality

      Start with the most reliable metrics.

    Evidence

    • HiringDirector, Continuous Improvement (posted September 24, 2026), based in Groveport, Ohio, "our largest building": drive "process excellence, productivity improvements, and client satisfaction" and lead initiatives on "labor efficiency, service delivery, quality, safety, AI" with measurable results "throughout the entire network".Source
    • Your websiteContact Sales page proof: Janie and Jack's distribution centre "exceeding the daily planned capacity by 7% from Black Friday to Dec 3rd"; Thursday Boot Company "3x Warehouse efficiency"; a brand reaching "Top 20 in Kids Multivitamin" on Amazon within months.Source
    • HiringDirector of Business Development (posted October 14, 2026, reporting to the VP of Fulfillment Sales): "expand Cart.com's footprint in the 3PL & Fulfillment market", "introduce Cart.com's full breadth of Supply Chain services", "Drive customer retention and upselling efforts" and represent Cart.com at industry events.Source
  • 12

    Cart.com has ten industry pages and serves enterprise, mid-market and brand aggregators, but has seven success stories to share among them.

    Medium impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Match current stories to industries.

    How to measure it

    Industry-page leads

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Match stories

      To industries.

      Product Marketing Manager 1 week

    2. 2

      Fill gaps

      New stories.

      Head of Client Success 1 quarter

    3. 3

      Capabilities

      Per industry.

      President, Fulfillment Solutions 2 weeks

    4. 4

      Update pages

      All ten.

      Web and Marketing Operations Manager 1 month

    5. 5

      Forms

      Segment questions.

      Web and Marketing Operations Manager 1 week

    6. 6

      Measure

      Leads.

      VP of Marketing monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Product Marketing Manager

    Smallest test

    Update the health and wellness page.

    Why it works

    Give each industry page one story, one metric and the relevant capabilities (FDA-registered storage for health, kitting for beauty, oversized for sporting goods), and add a segment form.

    Industry-specific proof lifts conversion on pages buyers land on from search.

    Risks and how to handle them

    • Unverified capabilities

      Operations sign-off.

    Builds on

    Evidence

    • Your websiteWho we serve: Enterprise, Mid-Market and Brand Aggregators, plus ten industry pages (health and wellness, sporting goods, beauty, kids and toys, apparel, travel accessories, consumer electronics, pets, footwear, food and beverage). The sitemap also lists 27 partner pages (for example GS1, Loop, SkuVault, Attentive).Source
    • Your websiteProof: seven success stories in the sitemap (Thursday Boot Company, First Day, Hanni, Laundry Sauce, Tea Collection, UV Skinz, Underwear Expert, plus Inogen), against 94 newsroom posts that include a run of client wins: Bluffworks (October 14, 2026), Lovisa (growth marketing), City Chic, Silverts, ModCloth, Betabrand, Tailored Athlete and Duracell Power Stations.Source
    • Your websiteContact Sales page proof: Janie and Jack's distribution centre "exceeding the daily planned capacity by 7% from Black Friday to Dec 3rd"; Thursday Boot Company "3x Warehouse efficiency"; a brand reaching "Top 20 in Kids Multivitamin" on Amazon within months.Source
  • 13

    Cart.com lists 27 partner pages, including Loop, SkuVault and Attentive. Partners meet brands at the moment they outgrow their current setup.

    Medium impactMedium effort First result in 2 quarters Director of Business Developm…

    First action

    Rank partners by shared clients.

    How to measure it

    Partner pipeline

    Now
    –
    Target
    $5M
    By
    3 quarters

    Steps

    1. 1

      Rank

      Shared clients.

      Director of Business Development 2 weeks

    2. 2

      Agreements

      Five partners.

      Director of Business Development 1 month

    3. 3

      Webinars

      Monthly.

      VP of Marketing monthly

    4. 4

      Lead process

      Shared.

      Web and Marketing Operations Manager 2 weeks

    5. 5

      Train

      Partner reps.

      Director of Business Development 1 month

    6. 6

      Track

      Pipeline.

      Director of Business Development monthly

    First result
    2 quarters
    Cost
    Referral fees
    Owner
    Director of Business Development

    Smallest test

    Run one joint webinar.

    Why it works

    Choose five partners for co-selling: joint webinars, referral fees and a shared lead process. Track partner-sourced pipeline.

    Partner referrals close faster and cost less than outbound.

    Risks and how to handle them

    • Partners recommend rivals

      Better service and faster responses.

    Evidence

    • Your websiteWho we serve: Enterprise, Mid-Market and Brand Aggregators, plus ten industry pages (health and wellness, sporting goods, beauty, kids and toys, apparel, travel accessories, consumer electronics, pets, footwear, food and beverage). The sitemap also lists 27 partner pages (for example GS1, Loop, SkuVault, Attentive).Source
    • HiringDirector of Business Development (posted October 14, 2026, reporting to the VP of Fulfillment Sales): "expand Cart.com's footprint in the 3PL & Fulfillment market", "introduce Cart.com's full breadth of Supply Chain services", "Drive customer retention and upselling efforts" and represent Cart.com at industry events.Source
  • 14

    Cart Government Solutions launched in August as a D.C. subsidiary, building on a program that moved 725 million units. On cart.com, government sits beside brand fulfillment; agencies expect capability statements, contract vehicles and codes.

    High impactMedium effort First result in 2 quarters President

    First action

    Publish the capability statement.

    How to measure it

    Bids and teaming invites

    Now
    –
    Target
    20
    By
    3 quarters

    Steps

    1. 1

      Capability statement

      PDF.

      President, Cart Government Solutions 2 weeks

    2. 2

      Past performance

      Pandemic program.

      President, Cart Government Solutions 2 weeks

    3. 3

      Site

      Section or domain.

      Web and Marketing Operations Manager 1 month

    4. 4

      Teaming

      Primes.

      President, Cart Government Solutions 1 quarter

    5. 5

      Events

      Industry days.

      President, Cart Government Solutions quarterly

    6. 6

      Track

      Bids.

      President, Cart Government Solutions monthly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    President, Cart Government Solutions

    Smallest test

    Send the statement to five primes.

    Why it works

    Publish a government site or section with capability statement, NAICS codes, past performance, contract vehicles and a contracting-officer contact, and pursue teaming with prime contractors.

    Government buyers screen on these documents; making them easy wins invitations to bid.

    Risks and how to handle them

    • Brand confusion

      Keep commercial and government stories separate.

    Evidence

    • Your websiteNewsroom, August 25, 2026: Cart Government Solutions launches as a subsidiary in Washington, D.C., using "roughly 6 million square feet of secure warehouse space across 14 continental United States (CONUS) facilities"; Cart.com's 2022 pandemic supply program moved "more than 725 million units" averaging "under two days per shipment".Source
    • SAM.govCART.COM, INC. (Houston) has an active SAM.gov registration for all awards until April 3, 2027, with nine NAICS codes from warehousing (493110, 493190) to computer systems design and advertising.Source
  • 15

    Cart.com sells to enterprises, mid-market brands and aggregators across fulfillment, commerce and government, and the new BD director is building the pipeline. A single "Talk to Sales" form treats them all alike.

    Medium impactLow effort First result in 1 month VP of Fulfillment Sales

    First action

    Add the three questions to the form.

    How to measure it

    Lead-to-meeting

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Questions

      Three fields.

      Web and Marketing Operations Manager 1 day

    2. 2

      Routing

      HubSpot rules.

      Web and Marketing Operations Manager 2 days

    3. 3

      Booking

      Calendars.

      VP of Fulfillment Sales 2 days

    4. 4

      SLA

      Response times.

      VP of Fulfillment Sales 1 week

    5. 5

      Test

      A/B.

      VP of Marketing 1 month

    6. 6

      Measure

      Meetings.

      VP of Marketing monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    VP of Fulfillment Sales

    Smallest test

    Add routing for enterprise leads first.

    Why it works

    Ask three questions on the form (segment, monthly orders, services) and route to the right team with a booking link for qualified leads.

    Fast, relevant first responses raise meeting rates.

    Risks and how to handle them

    • Longer form

      Keep it to three questions.

    Evidence

    • Your websiteWho we serve: Enterprise, Mid-Market and Brand Aggregators, plus ten industry pages (health and wellness, sporting goods, beauty, kids and toys, apparel, travel accessories, consumer electronics, pets, footwear, food and beverage). The sitemap also lists 27 partner pages (for example GS1, Loop, SkuVault, Attentive).Source
    • HiringDirector of Business Development (posted October 14, 2026, reporting to the VP of Fulfillment Sales): "expand Cart.com's footprint in the 3PL & Fulfillment market", "introduce Cart.com's full breadth of Supply Chain services", "Drive customer retention and upselling efforts" and represent Cart.com at industry events.Source
    • Your websiteHomepage: "Delivering what's next"; three engines, Fulfillment ("Every order shipped on time and in full"), Commerce ("New customers and revenue from every channel") and Government; "Most providers focus on either growth or operations. Cart.com connects both."Source
  • 16

    Cart.com lists brand aggregators as a segment. Aggregators bring many brands at once and value one partner across fulfillment and marketplaces.

    Medium impactMedium effort First result in 2 quarters Director of Business Developm…

    First action

    List the top 20 aggregators.

    How to measure it

    Aggregator clients

    Now
    –
    Target
    5
    By
    3 quarters

    Steps

    1. 1

      List

      Top 20.

      Director of Business Development 2 weeks

    2. 2

      Offer

      Portfolio terms.

      Director of Business Development 1 month

    3. 3

      Reporting

      Portfolio view.

      Head of Product 1 quarter

    4. 4

      Outreach

      Executives.

      Director of Business Development 1 quarter

    5. 5

      Onboarding

      Acquired-brand playbook.

      Head of Client Success 1 month

    6. 6

      Track

      Wins.

      Director of Business Development monthly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Director of Business Development

    Smallest test

    Pitch three aggregators.

    Why it works

    Create an aggregator offer: one contract for many brands, portfolio reporting, fast onboarding of acquired brands. Approach the largest aggregators.

    Each aggregator win brings several brands.

    Risks and how to handle them

    • Aggregator market slowdown

      Target active acquirers only.

    Evidence

    • Your websiteWho we serve: Enterprise, Mid-Market and Brand Aggregators, plus ten industry pages (health and wellness, sporting goods, beauty, kids and toys, apparel, travel accessories, consumer electronics, pets, footwear, food and beverage). The sitemap also lists 27 partner pages (for example GS1, Loop, SkuVault, Attentive).Source
    • Your websiteHomepage: "Delivering what's next"; three engines, Fulfillment ("Every order shipped on time and in full"), Commerce ("New customers and revenue from every channel") and Government; "Most providers focus on either growth or operations. Cart.com connects both."Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Cart.com tells buyers to judge 3PLs on 2-day coverage, and ShipBob leads with "offer 2-day shipping". A badge on clients' product pages showing a real delivery date from Cart.com's network would make the network visible to shoppers.

    High impactHigh effort First result in 3 quarters Head of Product

    First action

    Prototype on one client store.

    How to measure it

    Badge adoption

    Now
    –
    Target
    300 clients
    By
    4 quarters

    Steps

    1. 1

      Design

      Widget.

      Head of Product 1 month

    2. 2

      Data

      Inventory and carriers.

      Head of Product 1 quarter

    3. 3

      Pilot

      Five clients.

      Head of Client Success 1 quarter

    4. 4

      Measure

      Client conversion.

      Head of Product 1 quarter

    5. 5

      Launch

      All clients.

      Head of Product 1 quarter

    6. 6

      Sell

      In proposals.

      VP of Fulfillment Sales ongoing

    First result
    3 quarters
    Cost
    Engineering
    Owner
    Head of Product

    Smallest test

    Pilot with one client.

    Why it works

    Build a delivery-date widget for Shopify and other storefronts using inventory location and carrier data, and sell it as part of fulfillment.

    Delivery promises lift conversion for clients and make Cart.com sticky.

    Risks and how to handle them

    • Missed promises

      Conservative dates.

    Evidence

    • Your websiteBlog, "The Best 3PL Companies in the USA for 2026": ranks Cart.com #1 against ShipBob, Radial, Stord, Red Stag Fulfillment, ShipMonk and others, and tells buyers to judge any 3PL on six criteria including "2-day delivery coverage"; cites a 2026 study that half of shippers are consolidating 3PL partners.Source
    • Competitor researchRivals publish pricing: ShipMonk "See ShipMonk's transparent 3PL pricing: storage, pick & pack, shipping, and returns. No hidden fees"; ShipBob has a pricing page of core fulfillment fees; ShipBob's homepage leads with "offer 2-day shipping". Cart.com has no pricing page; its sitemap has four blog posts on 3PL pricing models and no comparison pages for Cart.com against named rivals.Source
    • Your websiteFulfillment Center Locations page: nine states (Ohio, Texas, Utah, Tennessee, New Jersey, Pennsylvania, California, Arizona, Maryland), each a "View location" link; no total count, square footage, map or delivery-time coverage. The state pages give sizes per building (Ohio: Groveport 2.3M sq ft in two buildings, Hebron 400,522, Cincinnati 95,000; Texas: Terrell 765,798, Dallas 535,380, Garland 472,200, Longview 449,360, Austin 126,364) and say Ohio and Texas each reach "60% of U.S. households within one day".Source
  • 18

    The $180 million round funds AI and automation, and the new Director of Continuous Improvement includes AI in the brief. Most 3PLs claim accuracy; few publish it.

    High impactHigh effort First result in 4 quarters Founder and CEO

    First action

    Agree the metrics and baseline.

    How to measure it

    Performance-page views to leads

    Now
    –
    Target
    5%
    By
    4 quarters

    Steps

    1. 1

      Metrics

      Four measures.

      Director, Continuous Improvement 1 month

    2. 2

      Data

      Automated feed.

      Head of Product 1 quarter

    3. 3

      Approve

      Leadership.

      Founder and CEO 1 month

    4. 4

      Publish

      Monthly.

      Web and Marketing Operations Manager monthly

    5. 5

      Explain

      Automation gains.

      Product Marketing Manager monthly

    6. 6

      Sell

      In decks.

      VP of Fulfillment Sales ongoing

    First result
    4 quarters
    Cost
    Engineering
    Owner
    Founder and CEO

    Smallest test

    Publish one month internally.

    Why it works

    Publish a monthly network page: orders, on-time, accuracy, dock-to-stock time, with improvements credited to automation.

    Transparent performance builds trust and makes the AI story concrete.

    Risks and how to handle them

    • Bad months

      Explain and show the fix.

    Evidence

    • News coverageCart.com raised $180 million in growth equity led by Springcoast Partners in March 2026, to advance its software, expand AI capabilities and automation, and pursue profitable growth; it supports brands including TOMS, PacSun and Janie and Jack.Source
    • HiringDirector, Continuous Improvement (posted September 24, 2026), based in Groveport, Ohio, "our largest building": drive "process excellence, productivity improvements, and client satisfaction" and lead initiatives on "labor efficiency, service delivery, quality, safety, AI" with measurable results "throughout the entire network".Source
    • Your websiteNewsroom, August 25, 2026: Cart Government Solutions launches as a subsidiary in Washington, D.C., using "roughly 6 million square feet of secure warehouse space across 14 continental United States (CONUS) facilities"; Cart.com's 2022 pandemic supply program moved "more than 725 million units" averaging "under two days per shipment".Source
  • 19

    Cart.com's job posts mention offices in Mexico and Poland. US brands expanding to Mexico and Europe need cross-border fulfillment and marketplace help.

    Medium impactHigh effort First result in 4 quarters Founder and CEO

    First action

    Ask 20 clients about Mexico and EU plans.

    How to measure it

    Cross-border clients

    Now
    –
    Target
    15
    By
    4 quarters

    Steps

    1. 1

      Survey

      Clients.

      Head of Client Success 1 month

    2. 2

      Partners

      Mexico and EU.

      Director of Business Development 1 quarter

    3. 3

      Offer

      Terms.

      Director of Business Development 1 month

    4. 4

      Pilot

      Five clients.

      Head of Client Success 1 quarter

    5. 5

      Measure

      Revenue.

      Director of Business Development quarterly

    6. 6

      Decide

      Scale or stop.

      Founder and CEO 4 quarters

    First result
    4 quarters
    Cost
    Partner costs
    Owner
    Founder and CEO

    Smallest test

    Survey clients.

    Why it works

    Test a cross-border offer for existing clients: Mexico marketplace and fulfillment partners, and EU partners, managed by Cart.com.

    Selling expansion to existing clients grows revenue without new acquisition costs.

    Risks and how to handle them

    • Complexity

      Start with Mexico marketplaces.

    Evidence

    • HiringThe "Cart.com Fast Facts" block in current job posts: "6,000+ customers worldwide", "1,600+ employees globally", "17 warehouses nationwide, totaling over 10 million square feet of space", offices in Mexico and Poland. The Director, Continuous Improvement post (September 24, 2026) gives "1,200+ employees" and "15 warehouses".Source
    • Your websiteHomepage: "Delivering what's next"; three engines, Fulfillment ("Every order shipped on time and in full"), Commerce ("New customers and revenue from every channel") and Government; "Most providers focus on either growth or operations. Cart.com connects both."Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    Cart.com supports more than $10 billion in annual GMV across channels. That data could show return rates, peak patterns and channel mix by industry.

    Medium impactMedium effort First result in 2 quarters VP of Marketing

    First action

    Pick ten benchmarks.

    How to measure it

    Downloads

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      Questions

      Ten benchmarks.

      Product Marketing Manager 2 weeks

    2. 2

      Data

      Aggregate.

      Director, Continuous Improvement 2 months

    3. 3

      Privacy

      No client identifiable.

      Legal 1 month

    4. 4

      Write

      Report.

      Product Marketing Manager 1 month

    5. 5

      Launch

      Press.

      VP of Marketing 1 month

    6. 6

      Sell

      Industry findings.

      VP of Fulfillment Sales ongoing

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    VP of Marketing

    Smallest test

    Publish one benchmark chart.

    Why it works

    Publish a yearly report with aggregated benchmarks by industry, launched with press and used in sales.

    Original benchmarks earn links and AI citations.

    Risks and how to handle them

    • Client concerns

      Aggregate and suppress small groups.

    Evidence

    • Your websiteAbout page (checked October 20, 2026): headline figures "1,000+ customers", "1,600+ employees", "7 global offices", "$10B+ annual GMV supported"; further down the same page: "Cart.com operates 14 fulfillment centers nationwide, manages operations for thousands of brands and employs over 1,500 people."Source
    • Your websiteWho we serve: Enterprise, Mid-Market and Brand Aggregators, plus ten industry pages (health and wellness, sporting goods, beauty, kids and toys, apparel, travel accessories, consumer electronics, pets, footwear, food and beverage). The sitemap also lists 27 partner pages (for example GS1, Loop, SkuVault, Attentive).Source
  • 21

    Cart.com's help centre has 207 articles, including some with misspelled URLs such as "marektplace". Prospects read help articles to judge software depth.

    Low impactLow effort First result in 1 month Head of Client Success

    First action

    List articles with typos.

    How to measure it

    Help-article organic sessions

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Audit

      Titles and URLs.

      Head of Client Success 1 week

    2. 2

      Fix

      With redirects.

      Web and Marketing Operations Manager 1 week

    3. 3

      Summaries

      Top 20.

      Head of Client Success 2 weeks

    4. 4

      Link

      From product pages.

      Web and Marketing Operations Manager 1 week

    5. 5

      Update

      Quarterly.

      Head of Client Success quarterly

    6. 6

      Measure

      Traffic.

      VP of Marketing monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Head of Client Success

    Smallest test

    Fix five articles.

    Why it works

    Fix titles and URLs (with redirects), add a "for prospects" summary to top articles and link them from software pages.

    Help content shows real capability and ranks for specific questions.

    Risks and how to handle them

    • Broken links

      Redirect every change.

    Evidence

    • Your websiteProduct updates: the public changelog on Canny was last updated May 20, 2026, with nothing in the last 90 days; developer docs run on Stoplight, a status page is public, and the help centre has 207 articles.Source
  • 22

    cart.com loads a 249 KB accessibility overlay while its accessibility score is already 97 with one contrast issue. Overlays add weight and are criticised by accessibility experts.

    Low impactLow effort First result in 1 month Web and Marketing Operations…

    First action

    Fix the contrast issue.

    How to measure it

    Homepage weight

    Now
    –
    Target
    -250 KB
    By
    1 month

    Steps

    1. 1

      Fix contrast

      Colours.

      Web and Marketing Operations Manager 1 day

    2. 2

      Test

      Screen readers.

      Web and Marketing Operations Manager 1 week

    3. 3

      Remove overlay

      If tests pass.

      Web and Marketing Operations Manager 1 day

    4. 4

      Statement

      Accessibility page.

      Web and Marketing Operations Manager 1 day

    5. 5

      Retest

      PageSpeed.

      Web and Marketing Operations Manager 1 day

    6. 6

      Monitor

      Quarterly audit.

      Web and Marketing Operations Manager quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Web and Marketing Operations Manager

    Smallest test

    Fix contrast this week.

    Why it works

    Fix the contrast issue, test with a screen reader, and remove the overlay if tests pass.

    Lighter pages and genuine accessibility help buyers and procurement reviews.

    Risks and how to handle them

    • Procurement asks for overlay

      Provide the audit results instead.

    Evidence

    • Google PageSpeedHomepage: real visitors pass Core Web Vitals (LCP 1.9s, INP 191 ms against a 200 ms limit, CLS 0.02). In the mobile lab test the score is 31 (desktop 58) with the main image at 24s: 5.8 MB, 28 third-party services, Google Tag Manager alone 1.25 MB with 1.25s of blocking, an accessibility overlay (249 KB), 1.4 MB of unused JavaScript and 1.8 MB of image savings.Source
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Cart.com did not commission, review or endorse it, and Programmable is not affiliated with Cart.com. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Cart.com runs its business.

Something wrong, or do you represent Cart.com? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Network fact sheet and map, pricing estimator, tag clean-up, comparison pages, results stories, changelog and sales routing.

  2. Days 31 to 6011 ideas

    Cross-sell, peak scorecard, US entry bundle, facility pages, client improvement reports, industry proof, partners, government front door and aggregators; help articles and overlay.

  3. Days 61 to 904 ideas

    Delivery badge, published network performance, cross-border and an annual operations report.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value peak-season capacity and executive support. The most cited problem: switching 3PLs after bad peaks.

  • One partner for fulfillment and marketplaces
  • Juggling several vendors
  • In their words: “3PL”

Market

Competitive landscape

4 competitors compared: ShipBob, ShipMonk, Stord and Radial.

  • Gap to exploit: Clear network coverage maps
  • ShipBob: Less commerce services
  • ShipMonk: D2C focus

Hiring signals

Cart.com is hiring to sell more of what it already has and to run it better.

  • Director of Business Development: Expand the 3PL footprint and upsell the full service range. Ideas 2, 4, 7, 13, 16.
  • Merchant of Record Accountant: MoR operations and sales tax across brands. Idea 9.
  • Director, Continuous Improvement: Network-wide efficiency, quality and AI. Ideas 8, 11, 18.

From the team that wrote this playbook

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  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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