Celonis growth playbook

Publish two named Oracle migration stories (or one named and one anonymised with numbers), turn the 8,000 hours into a worked example (customizations found, retired, hours saved), and package the scan as a clear offer on the Oracle page: "Fusion migration readiness scan: what we look at, what you get, how long it takes", with a sample output. Redirect the dead Value Scanner URL to the live demo page, and replace the Cisco and Orange quotes with Oracle-specific ones.

An Oracle customer weighing a Fusion move needs to see someone like them who did it with Celonis. Proof and a concrete first step turn the page from a partnership announcement into a pipeline page, and they give Oracle's sellers something to forward.

[ ] Redirect /events/oracle-value-scanner
[ ] Two Oracle migration stories (EBS, JD Edwards or PeopleSoft to Fusion)
[ ] Worked example behind "8,000+ migration hours saved"
[ ] Scan offer: scope, output, duration, sample
[ ] Oracle-specific quotes in place of Cisco and Orange
[ ] Stories tagged "Oracle" in the story library
[ ] Seller-ready one-pager for Oracle's team

• Customers slow to approve naming

  Publish anonymised numbers first, then the named version.

• Oracle approval of joint claims

  Agree wording with Oracle marketing before launch.

• HiringPrincipal Partner Marketing - Oracle Partnership (Northeast US, posted September 2, 2026): "100% dedicated to the newly established Celonis-Oracle strategic partnership, one of Celonis' highest-priority global alliances"; owns the global Oracle marketing plan, "full-funnel integrated campaigns spanning digital marketing, email, paid media, executive outreach, webinars, marketplace promotions, sales plays, and customer marketing", and joint "press, joint analyst briefings, thought leadership content, blogs, customer stories, and videos"; the primary marketing liaison with Oracle marketing.Source
• Your websiteOracle partner page: promises to "De-risk and accelerate migration from legacy on-premise Oracle environments (EBS, JD Edwards, PeopleSoft) to Oracle Fusion Cloud"; key statistics "8,000+ Migration hours saved for Oracle Fusion Cloud", "12,000 Oracle apps seller ready to join forces with Celonis", "450,000 Oracle customers". Customer quotes: Cisco and Orange, neither mentioning Oracle, and one Oracle quote from an unnamed "Transformation Lead at Global non-profit organization" ("we would have been flying blind on our Oracle migration").Source
• Your websiteSitemap (2,735 URLs, checked October 21, 2026): 97 English customer stories, none of them an Oracle migration, while system-transformation stories include Harman's S/4HANA transformation and Autodesk's system migration; the sitemap lists /events/oracle-value-scanner, which returns "Page not found" (the /events/webinars/oracle-value-scanner demo page still works); 13 interactive demos under /insights/interactive-demos (procurement, order management, accounts payable and receivable); one glossary page; locales de, es, fr and jp; no /llms.txt.Source
• Press releaseApril 10, 2026: "a new phase of its long-standing collaboration with Oracle" lets companies deploy Celonis on Oracle Cloud Infrastructure (OCI), building on integrations with Oracle Fusion Cloud Applications, including "reducing risk when migrating from legacy systems to Oracle Fusion Cloud ERP".Source

Replace the MP4 with a poster image and stream a compressed video only on click or after load, serve it at mobile size, cache the HTML at the edge, and preload the headline font. Re-test with PageSpeed and watch field data for 28 days.

Faster pages convert better and rank better, and enterprise buyers often browse on mobile between meetings.

• Brand team wants the motion

  Keep it, but load it after the headline.

• Google PageSpeedHomepage: real visitors fail Core Web Vitals on loading (LCP 5.1s at the 75th percentile on this page, against a 2.5s limit; the whole site is at 3.0s), while responsiveness (INP 170ms) and layout (CLS 0.05) pass; server response for real visitors is 1.2s. In the mobile lab test the score is 75 (desktop 90), the headline takes 6.6s to appear and the page downloads 14.8 MB, of which a single homepage MP4 is 13.9 MB.Source
• Your websiteHomepage: "Industrialize Enterprise AI."; "More than 1,400 companies around the world use Celonis"; the Context Model as "The missing piece of your Enterprise AI stack"; stories from Fujitsu, Uniper (with Microsoft AI), Standard Bank and PepsiCo; the free sign-up link uses http:// rather than https://; the page declares no language and has no favicon.Source

Rewrite the Microsoft page around the Context Model for Copilot and agent workflows, with the Uniper story from the homepage, current product names and one clear call to action. Check every partner page for old names the same way.

Search results and AI answers quote page descriptions; old names make the partnership look dated next to the Databricks page.

• Partner sign-off

  Keep claims to published integrations.

• Your websiteMicrosoft partner page: the meta description still says "The EMS works with Microsoft Dynamics" (Celonis's former Execution Management System name) and the page promotes "Power Virtual Agents"; the Databricks page shows "Partner of the Year 2026" and "Up to 10x" pipeline performance via Delta Sharing.Source
• HiringSenior Product Marketing Manager - CIO & Technology Partnerships (New York, posted August 21, 2026): will "own our CIO narrative and offering" and work on "strategic technology partners including OpenAI, Microsoft, and Oracle"; positioning, pitch decks, demos, competitive coaching, and solution briefs, white papers and videos with content marketing.Source
• Your websiteHomepage: "Industrialize Enterprise AI."; "More than 1,400 companies around the world use Celonis"; the Context Model as "The missing piece of your Enterprise AI stack"; stories from Fujitsu, Uniper (with Microsoft AI), Standard Bank and PepsiCo; the free sign-up link uses http:// rather than https://; the page declares no language and has no favicon.Source

Add lang attributes to every locale, a favicon, an https sign-up link, and remove test pages and fragments from the sitemap (and from indexing). Add a monthly crawl that flags missing basics and 404s in the sitemap.

Clean signals help localised pages rank in the right country and keep crawlers on pages that sell.

• Breaking fragment rendering

  Only change indexing, not the fragments.

• Your websiteHomepage: "Industrialize Enterprise AI."; "More than 1,400 companies around the world use Celonis"; the Context Model as "The missing piece of your Enterprise AI stack"; stories from Fujitsu, Uniper (with Microsoft AI), Standard Bank and PepsiCo; the free sign-up link uses http:// rather than https://; the page declares no language and has no favicon.Source
• Your websiteSitemap (2,735 URLs, checked October 21, 2026): 97 English customer stories, none of them an Oracle migration, while system-transformation stories include Harman's S/4HANA transformation and Autodesk's system migration; the sitemap lists /events/oracle-value-scanner, which returns "Page not found" (the /events/webinars/oracle-value-scanner demo page still works); 13 interactive demos under /insights/interactive-demos (procurement, order management, accounts payable and receivable); one glossary page; locales de, es, fr and jp; no /llms.txt.Source

Build one kit per use case (batch release, supply chain cycle time, clinical operations): a landing page, three emails, LinkedIn ads, a BDR sequence, a 20-minute webinar with a customer and a one-page value estimate. Hand it to sales, BDRs and partners together.

Specific peer results in a ready kit let every channel run the same play in the same week.

• Regulated buyers move slowly

  Offer a short value session rather than a demo.

• HiringSenior Field Marketing Manager - Consumer & Life Sciences Industries (Raleigh, posted August 24, 2026): acts as "the 'CMO' of their industry" for CPG, Retail, Healthcare and Life Sciences; builds the yearly industry demand plan with North America sales, owns industry events and roundtables, "Creating new programs for account-based marketing and pipeline acceleration", and creates "campaigns-in-a-box for Consumer and Life Sciences specific use cases".Source
• Your websiteLife Sciences page: "trusted by 8 of the top 10 global Pharmaceutical companies"; "Global Pharma & Biotech Leader $350M+ Validated impact", "Stada 20% Improvement in on-time batch release", "Johnson & Johnson 25% Cycle time reduction"; CPG stories in the library include PepsiCo, Mars, Mondelez, Reckitt and Campari.Source

Write a seller brief: three trigger signals (heavy EBS customization, a Fusion migration in planning, AI agents stalled), the scan offer, one story, and a named contact per region. Distribute it through Oracle's partner channels and track registered deals.

Partner sellers bring in deals they understand quickly; a simple brief beats a long deck.

• Brief ignored

  Pair it with a joint call for each region's Oracle leaders.

• Your websiteOracle partner page: promises to "De-risk and accelerate migration from legacy on-premise Oracle environments (EBS, JD Edwards, PeopleSoft) to Oracle Fusion Cloud"; key statistics "8,000+ Migration hours saved for Oracle Fusion Cloud", "12,000 Oracle apps seller ready to join forces with Celonis", "450,000 Oracle customers". Customer quotes: Cisco and Orange, neither mentioning Oracle, and one Oracle quote from an unnamed "Transformation Lead at Global non-profit organization" ("we would have been flying blind on our Oracle migration").Source
• HiringPrincipal Partner Marketing - Oracle Partnership (Northeast US, posted September 2, 2026): "100% dedicated to the newly established Celonis-Oracle strategic partnership, one of Celonis' highest-priority global alliances"; owns the global Oracle marketing plan, "full-funnel integrated campaigns spanning digital marketing, email, paid media, executive outreach, webinars, marketplace promotions, sales plays, and customer marketing", and joint "press, joint analyst briefings, thought leadership content, blogs, customer stories, and videos"; the primary marketing liaison with Oracle marketing.Source
• Press releaseApril 10, 2026: "a new phase of its long-standing collaboration with Oracle" lets companies deploy Celonis on Oracle Cloud Infrastructure (OCI), building on integrations with Oracle Fusion Cloud Applications, including "reducing risk when migrating from legacy systems to Oracle Fusion Cloud ERP".Source

Run three short joint webinars with Oracle, one per legacy system, each with a customer or partner, a live scan walk-through and an offer for the readiness scan. Cut clips for sellers.

Buyers attend sessions about their own system; three focused webinars reach more qualified buyers than one broad one.

• Low attendance for niche systems

  Use Oracle user groups to promote.

• Your websiteOracle partner page: promises to "De-risk and accelerate migration from legacy on-premise Oracle environments (EBS, JD Edwards, PeopleSoft) to Oracle Fusion Cloud"; key statistics "8,000+ Migration hours saved for Oracle Fusion Cloud", "12,000 Oracle apps seller ready to join forces with Celonis", "450,000 Oracle customers". Customer quotes: Cisco and Orange, neither mentioning Oracle, and one Oracle quote from an unnamed "Transformation Lead at Global non-profit organization" ("we would have been flying blind on our Oracle migration").Source
• HiringPrincipal Partner Marketing - Oracle Partnership (Northeast US, posted September 2, 2026): "100% dedicated to the newly established Celonis-Oracle strategic partnership, one of Celonis' highest-priority global alliances"; owns the global Oracle marketing plan, "full-funnel integrated campaigns spanning digital marketing, email, paid media, executive outreach, webinars, marketplace promotions, sales plays, and customer marketing", and joint "press, joint analyst briefings, thought leadership content, blogs, customer stories, and videos"; the primary marketing liaison with Oracle marketing.Source
• Your websiteSitemap (2,735 URLs, checked October 21, 2026): 97 English customer stories, none of them an Oracle migration, while system-transformation stories include Harman's S/4HANA transformation and Autodesk's system migration; the sitemap lists /events/oracle-value-scanner, which returns "Page not found" (the /events/webinars/oracle-value-scanner demo page still works); 13 interactive demos under /insights/interactive-demos (procurement, order management, accounts payable and receivable); one glossary page; locales de, es, fr and jp; no /llms.txt.Source

Publish an anonymised benchmark: customizations per estate, share unused, common process variants, hours saved per retired customization. Offer each prospect their own comparison through the scan.

A benchmark turns the scan into something a CIO can compare against before talking to sales.

• Too few scans for a benchmark

  Start with ranges and grow the sample.

• Your websiteOracle partner page: promises to "De-risk and accelerate migration from legacy on-premise Oracle environments (EBS, JD Edwards, PeopleSoft) to Oracle Fusion Cloud"; key statistics "8,000+ Migration hours saved for Oracle Fusion Cloud", "12,000 Oracle apps seller ready to join forces with Celonis", "450,000 Oracle customers". Customer quotes: Cisco and Orange, neither mentioning Oracle, and one Oracle quote from an unnamed "Transformation Lead at Global non-profit organization" ("we would have been flying blind on our Oracle migration").Source
• Press releaseApril 10, 2026: "a new phase of its long-standing collaboration with Oracle" lets companies deploy Celonis on Oracle Cloud Infrastructure (OCI), building on integrations with Oracle Fusion Cloud Applications, including "reducing risk when migrating from legacy systems to Oracle Fusion Cloud ERP".Source
• HiringSenior Product Marketing Manager - CIO & Technology Partnerships (New York, posted August 21, 2026): will "own our CIO narrative and offering" and work on "strategic technology partners including OpenAI, Microsoft, and Oracle"; positioning, pitch decks, demos, competitive coaching, and solution briefs, white papers and videos with content marketing.Source

Add a ten-question readiness check (ERP landscape, customization, AI pilots, process ownership) that returns a score, peer comparison and the matching Celonis story, with an offer for a value session.

CIOs engage with tools that tell them where they stand; it also qualifies leads for sales.

• Low completion

  Keep it under five minutes.

• HiringSenior Product Marketing Manager - CIO & Technology Partnerships (New York, posted August 21, 2026): will "own our CIO narrative and offering" and work on "strategic technology partners including OpenAI, Microsoft, and Oracle"; positioning, pitch decks, demos, competitive coaching, and solution briefs, white papers and videos with content marketing.Source
• Your websiteCIO resource hub ("Celonis for CIOs"): Florida Crystals "uses Celonis to steer their S/4HANA transformation", with "Millions of dollars Of missed cash discounts captured" and "98% reduction In duplicate payments"; logos include BMW, PepsiCo, J&J and Hitachi.Source
• Your websiteOracle partner page: promises to "De-risk and accelerate migration from legacy on-premise Oracle environments (EBS, JD Edwards, PeopleSoft) to Oracle Fusion Cloud"; key statistics "8,000+ Migration hours saved for Oracle Fusion Cloud", "12,000 Oracle apps seller ready to join forces with Celonis", "450,000 Oracle customers". Customer quotes: Cisco and Orange, neither mentioning Oracle, and one Oracle quote from an unnamed "Transformation Lead at Global non-profit organization" ("we would have been flying blind on our Oracle migration").Source

Publish one architecture page per partner (OpenAI, Microsoft, Oracle, Databricks): diagram, data flow, an example agent use case and a starter project. Keep them technical and specific.

Architects and AI teams influence buying; clear diagrams are shared internally and cited by AI assistants.

• Architecture changes fast

  Date each page and review quarterly.

• HiringPartnership hiring: Lead - Cloud & AI Partnerships Business Development, to "position Celonis as the essential 'context layer' for Enterprise AI" with OEM partners "(e.g., Coupa, Workday Salesforce, Veeva, Guidewire)"; Senior Manager Cloud & Data Partnerships - Databricks, to build "competitor comparisons, pitch decks, and use cases" for joint selling; Head of Ecosystem (Tokyo) for domestic SIs "(e.g., NEC, Fujitsu, ABeam)" and Microsoft, Databricks and Oracle alliances.Source
• HiringSenior Product Marketing Manager - CIO & Technology Partnerships (New York, posted August 21, 2026): will "own our CIO narrative and offering" and work on "strategic technology partners including OpenAI, Microsoft, and Oracle"; positioning, pitch decks, demos, competitive coaching, and solution briefs, white papers and videos with content marketing.Source
• Your websiteMicrosoft partner page: the meta description still says "The EMS works with Microsoft Dynamics" (Celonis's former Execution Management System name) and the page promotes "Power Virtual Agents"; the Databricks page shows "Partner of the Year 2026" and "Up to 10x" pipeline performance via Delta Sharing.Source
• Your websiteHomepage: "Industrialize Enterprise AI."; "More than 1,400 companies around the world use Celonis"; the Context Model as "The missing piece of your Enterprise AI stack"; stories from Fujitsu, Uniper (with Microsoft AI), Standard Bank and PepsiCo; the free sign-up link uses http:// rather than https://; the page declares no language and has no favicon.Source

Track 30 buyer questions in AI assistants monthly ("best process mining for Oracle migration", "context for AI agents"), expand the glossary into answer pages for each core term, and add an llms.txt pointing to stories, architectures and the glossary.

As the category vocabulary converges, the brand that owns the clearest answers gets named.

• Answers vary

  Run each question several times.

• Your websiteSitemap (2,735 URLs, checked October 21, 2026): 97 English customer stories, none of them an Oracle migration, while system-transformation stories include Harman's S/4HANA transformation and Autodesk's system migration; the sitemap lists /events/oracle-value-scanner, which returns "Page not found" (the /events/webinars/oracle-value-scanner demo page still works); 13 interactive demos under /insights/interactive-demos (procurement, order management, accounts payable and receivable); one glossary page; locales de, es, fr and jp; no /llms.txt.Source
• Competitor researchRivals' own pages: SAP Signavio, a "Business Process Transformation Suite" with "built-in process intelligence"; IBM Process Mining, to "identify automation opportunities"; UiPath's process mining page now redirects to "Maestro / Process Intelligence"; Apromore, a "Full Spectrum Process Intelligence Platform".See the research Source
• Your websiteHomepage: "Industrialize Enterprise AI."; "More than 1,400 companies around the world use Celonis"; the Context Model as "The missing piece of your Enterprise AI stack"; stories from Fujitsu, Uniper (with Microsoft AI), Standard Bank and PepsiCo; the free sign-up link uses http:// rather than https://; the page declares no language and has no favicon.Source

Invite 10-12 executives from target accounts per city, prepare a short benchmark for each from public data, run the discussion with a customer host, and follow up with a value session. Track meetings and pipeline per roundtable.

Small peer rooms with prepared insight convert better than large events for enterprise buyers.

• No-shows

  Confirm a week ahead with the account executive.

• HiringSenior Field Marketing Manager - Consumer & Life Sciences Industries (Raleigh, posted August 24, 2026): acts as "the 'CMO' of their industry" for CPG, Retail, Healthcare and Life Sciences; builds the yearly industry demand plan with North America sales, owns industry events and roundtables, "Creating new programs for account-based marketing and pipeline acceleration", and creates "campaigns-in-a-box for Consumer and Life Sciences specific use cases".Source
• Your websiteLife Sciences page: "trusted by 8 of the top 10 global Pharmaceutical companies"; "Global Pharma & Biotech Leader $350M+ Validated impact", "Stada 20% Improvement in on-time batch release", "Johnson & Johnson 25% Cycle time reduction"; CPG stories in the library include PepsiCo, Mars, Mondelez, Reckitt and Campari.Source
• HiringGrowth & Scale Accounts team (Munich, posted October 12, 2026): Senior Management & Technology Consultant and Senior Process Optimisation Consultant roles to coach customers "to own their value journey and provide them with self-service offerings", run "1:N program management and scalable motions ... (value bootcamps, 1:1 sprint motions, POV development, Value Sprints...)", and use "auto-generated programmatic content including targeted industry briefs"; native German required.Source

Create CPG and life sciences versions of the top three demos with industry KPIs (deductions, on-time in-full, batch release), and use them in the campaign kits and roundtables.

Seeing their own KPIs makes the product real faster for industry buyers.

• Maintenance of many versions

  Limit to three demos per industry.

• Your websiteSitemap (2,735 URLs, checked October 21, 2026): 97 English customer stories, none of them an Oracle migration, while system-transformation stories include Harman's S/4HANA transformation and Autodesk's system migration; the sitemap lists /events/oracle-value-scanner, which returns "Page not found" (the /events/webinars/oracle-value-scanner demo page still works); 13 interactive demos under /insights/interactive-demos (procurement, order management, accounts payable and receivable); one glossary page; locales de, es, fr and jp; no /llms.txt.Source
• HiringSenior Field Marketing Manager - Consumer & Life Sciences Industries (Raleigh, posted August 24, 2026): acts as "the 'CMO' of their industry" for CPG, Retail, Healthcare and Life Sciences; builds the yearly industry demand plan with North America sales, owns industry events and roundtables, "Creating new programs for account-based marketing and pipeline acceleration", and creates "campaigns-in-a-box for Consumer and Life Sciences specific use cases".Source
• Your websiteLife Sciences page: "trusted by 8 of the top 10 global Pharmaceutical companies"; "Global Pharma & Biotech Leader $350M+ Validated impact", "Stada 20% Improvement in on-time batch release", "Johnson & Johnson 25% Cycle time reduction"; CPG stories in the library include PepsiCo, Mars, Mondelez, Reckitt and Campari.Source

Publish a monthly bootcamp calendar by process (accounts payable, order management, inventory), in German first, with homework and a value check at the end. Track adoption and expansion for attendees.

Scaled programs grow value across many smaller accounts without adding headcount.

• Low attendance

  Invite through the account team.

• HiringGrowth & Scale Accounts team (Munich, posted October 12, 2026): Senior Management & Technology Consultant and Senior Process Optimisation Consultant roles to coach customers "to own their value journey and provide them with self-service offerings", run "1:N program management and scalable motions ... (value bootcamps, 1:1 sprint motions, POV development, Value Sprints...)", and use "auto-generated programmatic content including targeted industry briefs"; native German required.Source
• Your websiteSitemap (2,735 URLs, checked October 21, 2026): 97 English customer stories, none of them an Oracle migration, while system-transformation stories include Harman's S/4HANA transformation and Autodesk's system migration; the sitemap lists /events/oracle-value-scanner, which returns "Page not found" (the /events/webinars/oracle-value-scanner demo page still works); 13 interactive demos under /insights/interactive-demos (procurement, order management, accounts payable and receivable); one glossary page; locales de, es, fr and jp; no /llms.txt.Source

Tag every story by source system, process and industry, add filters to the stories page, and set a target for each partner's story count. Feed new Oracle stories in first.

Buyers find relevant proof faster, and gaps become visible to the partner teams.

• Unknown systems for old stories

  Ask account teams.

• Your websiteSitemap (2,735 URLs, checked October 21, 2026): 97 English customer stories, none of them an Oracle migration, while system-transformation stories include Harman's S/4HANA transformation and Autodesk's system migration; the sitemap lists /events/oracle-value-scanner, which returns "Page not found" (the /events/webinars/oracle-value-scanner demo page still works); 13 interactive demos under /insights/interactive-demos (procurement, order management, accounts payable and receivable); one glossary page; locales de, es, fr and jp; no /llms.txt.Source
• Your websiteOracle partner page: promises to "De-risk and accelerate migration from legacy on-premise Oracle environments (EBS, JD Edwards, PeopleSoft) to Oracle Fusion Cloud"; key statistics "8,000+ Migration hours saved for Oracle Fusion Cloud", "12,000 Oracle apps seller ready to join forces with Celonis", "450,000 Oracle customers". Customer quotes: Cisco and Orange, neither mentioning Oracle, and one Oracle quote from an unnamed "Transformation Lead at Global non-profit organization" ("we would have been flying blind on our Oracle migration").Source
• HiringPrincipal Partner Marketing - Oracle Partnership (Northeast US, posted September 2, 2026): "100% dedicated to the newly established Celonis-Oracle strategic partnership, one of Celonis' highest-priority global alliances"; owns the global Oracle marketing plan, "full-funnel integrated campaigns spanning digital marketing, email, paid media, executive outreach, webinars, marketplace promotions, sales plays, and customer marketing", and joint "press, joint analyst briefings, thought leadership content, blogs, customer stories, and videos"; the primary marketing liaison with Oracle marketing.Source

Publish a Delta Sharing quickstart for Databricks customers, a joint competitor comparison and three use cases, and run account mapping with Databricks sellers in each region.

An award plus a working quickstart gives Databricks sellers a reason and a way to bring Celonis in.

• Overlap with other partners

  Position by use case.

• HiringPartnership hiring: Lead - Cloud & AI Partnerships Business Development, to "position Celonis as the essential 'context layer' for Enterprise AI" with OEM partners "(e.g., Coupa, Workday Salesforce, Veeva, Guidewire)"; Senior Manager Cloud & Data Partnerships - Databricks, to build "competitor comparisons, pitch decks, and use cases" for joint selling; Head of Ecosystem (Tokyo) for domestic SIs "(e.g., NEC, Fujitsu, ABeam)" and Microsoft, Databricks and Oracle alliances.Source
• Your websiteMicrosoft partner page: the meta description still says "The EMS works with Microsoft Dynamics" (Celonis's former Execution Management System name) and the page promotes "Power Virtual Agents"; the Databricks page shows "Partner of the Year 2026" and "Up to 10x" pipeline performance via Delta Sharing.Source

Create a Japanese page per SI partner with joint offers, a Japanese customer story and a joint contact route, and use the Fujitsu story as the first example.

Japanese enterprises buy through SIs; co-branded local pages make the partnership tangible.

• SI approval cycles

  Start with one partner.

• HiringPartnership hiring: Lead - Cloud & AI Partnerships Business Development, to "position Celonis as the essential 'context layer' for Enterprise AI" with OEM partners "(e.g., Coupa, Workday Salesforce, Veeva, Guidewire)"; Senior Manager Cloud & Data Partnerships - Databricks, to build "competitor comparisons, pitch decks, and use cases" for joint selling; Head of Ecosystem (Tokyo) for domestic SIs "(e.g., NEC, Fujitsu, ABeam)" and Microsoft, Databricks and Oracle alliances.Source
• Your websiteHomepage: "Industrialize Enterprise AI."; "More than 1,400 companies around the world use Celonis"; the Context Model as "The missing piece of your Enterprise AI stack"; stories from Fujitsu, Uniper (with Microsoft AI), Standard Bank and PepsiCo; the free sign-up link uses http:// rather than https://; the page declares no language and has no favicon.Source
• Your websiteSitemap (2,735 URLs, checked October 21, 2026): 97 English customer stories, none of them an Oracle migration, while system-transformation stories include Harman's S/4HANA transformation and Autodesk's system migration; the sitemap lists /events/oracle-value-scanner, which returns "Page not found" (the /events/webinars/oracle-value-scanner demo page still works); 13 interactive demos under /insights/interactive-demos (procurement, order management, accounts payable and receivable); one glossary page; locales de, es, fr and jp; no /llms.txt.Source

Package the scan as a fixed-price, fixed-duration offer with a standard report, deliverable by Celonis or certified partners, and available through Oracle's channels. Convert scans into platform subscriptions.

A low-risk entry offer shortens enterprise cycles and scales through partners.

• Delivery quality through partners

  Certify and review early scans.

• Your websiteOracle partner page: promises to "De-risk and accelerate migration from legacy on-premise Oracle environments (EBS, JD Edwards, PeopleSoft) to Oracle Fusion Cloud"; key statistics "8,000+ Migration hours saved for Oracle Fusion Cloud", "12,000 Oracle apps seller ready to join forces with Celonis", "450,000 Oracle customers". Customer quotes: Cisco and Orange, neither mentioning Oracle, and one Oracle quote from an unnamed "Transformation Lead at Global non-profit organization" ("we would have been flying blind on our Oracle migration").Source
• HiringHead of GTM Strategy and Planning (London, Munich and Raleigh, posted September 18, 2026): territory and segment strategy, GTM ratios, and programs "such as Global Accounts management, New Logo strategy", "market expansion planning, channel and partner strategy".Source
• Press releaseApril 10, 2026: "a new phase of its long-standing collaboration with Oracle" lets companies deploy Celonis on Oracle Cloud Infrastructure (OCI), building on integrations with Oracle Fusion Cloud Applications, including "reducing risk when migrating from legacy systems to Oracle Fusion Cloud ERP".Source
• HiringPrincipal Partner Marketing - Oracle Partnership (Northeast US, posted September 2, 2026): "100% dedicated to the newly established Celonis-Oracle strategic partnership, one of Celonis' highest-priority global alliances"; owns the global Oracle marketing plan, "full-funnel integrated campaigns spanning digital marketing, email, paid media, executive outreach, webinars, marketplace promotions, sales plays, and customer marketing", and joint "press, joint analyst briefings, thought leadership content, blogs, customer stories, and videos"; the primary marketing liaison with Oracle marketing.Source

Publish a yearly report: process variation by function and industry, automation rates, where agents fail for lack of context, with anonymised data. Launch with analysts and partners.

Original data earns press, analyst attention and AI citations, and supports the "context layer" position.

• Customer data rights

  Use only data customers allow for benchmarking.

• Your websiteHomepage: "Industrialize Enterprise AI."; "More than 1,400 companies around the world use Celonis"; the Context Model as "The missing piece of your Enterprise AI stack"; stories from Fujitsu, Uniper (with Microsoft AI), Standard Bank and PepsiCo; the free sign-up link uses http:// rather than https://; the page declares no language and has no favicon.Source
• HiringPartnership hiring: Lead - Cloud & AI Partnerships Business Development, to "position Celonis as the essential 'context layer' for Enterprise AI" with OEM partners "(e.g., Coupa, Workday Salesforce, Veeva, Guidewire)"; Senior Manager Cloud & Data Partnerships - Databricks, to build "competitor comparisons, pitch decks, and use cases" for joint selling; Head of Ecosystem (Tokyo) for domestic SIs "(e.g., NEC, Fujitsu, ABeam)" and Microsoft, Databricks and Oracle alliances.Source
• Competitor researchRivals' own pages: SAP Signavio, a "Business Process Transformation Suite" with "built-in process intelligence"; IBM Process Mining, to "identify automation opportunities"; UiPath's process mining page now redirects to "Maestro / Process Intelligence"; Apromore, a "Full Spectrum Process Intelligence Platform".See the research Source

Track free sign-ups by company size and use, invite active ones to bootcamps, and hand qualified accounts to Scale consultants with a value sprint offer.

A product-led entry can lower the cost of winning smaller accounts.

• Free users are students or consultants

  Filter by company domain.

• Your websiteHomepage: "Industrialize Enterprise AI."; "More than 1,400 companies around the world use Celonis"; the Context Model as "The missing piece of your Enterprise AI stack"; stories from Fujitsu, Uniper (with Microsoft AI), Standard Bank and PepsiCo; the free sign-up link uses http:// rather than https://; the page declares no language and has no favicon.Source
• HiringHead of GTM Strategy and Planning (London, Munich and Raleigh, posted September 18, 2026): territory and segment strategy, GTM ratios, and programs "such as Global Accounts management, New Logo strategy", "market expansion planning, channel and partner strategy".Source
• HiringGrowth & Scale Accounts team (Munich, posted October 12, 2026): Senior Management & Technology Consultant and Senior Process Optimisation Consultant roles to coach customers "to own their value journey and provide them with self-service offerings", run "1:N program management and scalable motions ... (value bootcamps, 1:1 sprint motions, POV development, Value Sprints...)", and use "auto-generated programmatic content including targeted industry briefs"; native German required.Source

Offer OEM partners a co-marketing badge and a short explainer page, in exchange for mention in their product pages and joint stories.

Visible attribution builds the brand among users who already benefit from it.

• Partners prefer own branding

  Keep the badge small and optional.

• HiringPartnership hiring: Lead - Cloud & AI Partnerships Business Development, to "position Celonis as the essential 'context layer' for Enterprise AI" with OEM partners "(e.g., Coupa, Workday Salesforce, Veeva, Guidewire)"; Senior Manager Cloud & Data Partnerships - Databricks, to build "competitor comparisons, pitch decks, and use cases" for joint selling; Head of Ecosystem (Tokyo) for domestic SIs "(e.g., NEC, Fujitsu, ABeam)" and Microsoft, Databricks and Oracle alliances.Source
• Your websiteHomepage: "Industrialize Enterprise AI."; "More than 1,400 companies around the world use Celonis"; the Context Model as "The missing piece of your Enterprise AI stack"; stories from Fujitsu, Uniper (with Microsoft AI), Standard Bank and PepsiCo; the free sign-up link uses http:// rather than https://; the page declares no language and has no favicon.Source

Mine the lead-to-opportunity process, publish what changed (follow-up times, drop-off points) and turn it into a webinar for revenue teams.

Eating your own product is persuasive proof, and it reaches revenue leaders as a new buyer group.

• Sharing internal numbers

  Use percentages, not totals.

• HiringSenior Field Marketing Manager - Consumer & Life Sciences Industries (Raleigh, posted August 24, 2026): acts as "the 'CMO' of their industry" for CPG, Retail, Healthcare and Life Sciences; builds the yearly industry demand plan with North America sales, owns industry events and roundtables, "Creating new programs for account-based marketing and pipeline acceleration", and creates "campaigns-in-a-box for Consumer and Life Sciences specific use cases".Source
• HiringHead of GTM Strategy and Planning (London, Munich and Raleigh, posted September 18, 2026): territory and segment strategy, GTM ratios, and programs "such as Global Accounts management, New Logo strategy", "market expansion planning, channel and partner strategy".Source
• Your websiteHomepage: "Industrialize Enterprise AI."; "More than 1,400 companies around the world use Celonis"; the Context Model as "The missing piece of your Enterprise AI stack"; stories from Fujitsu, Uniper (with Microsoft AI), Standard Bank and PepsiCo; the free sign-up link uses http:// rather than https://; the page declares no language and has no favicon.Source