Censys growth playbook

Ship the self-serve ladder the draft was heading towards: Free (create account), Starter (buy credits from $100, with what 100 credits buys: queries, lookups, exports), then Core, Adversary Investigation and Security Operations with "Contact sales". Put the free account and the credit price in the plan cards, not the FAQ. Then set /resources/new-pricing/ to noindex and redirect it to /resources/pricing/, and remove it from the sitemap until it is finished.

Analysts who can start alone become internal champions for the enterprise deal, and a visible starting price filters out tyre-kickers while keeping the first step free. It is also the cheapest PLG test the new product leader can run.

[ ] /resources/new-pricing/ redirected and out of the sitemap
[ ] Free plan card with "Create free account"
[ ] Starter card: "Credits from $100" and what they buy
[ ] Sales tiers keep "Contact sales"
[ ] Plan table: users, history, enrichment calls, API
[ ] Events: free account, credit purchase, demo request
[ ] Company-domain sign-ups routed to sales

• Self-serve buyers cannibalise enterprise deals

  Cap Starter on users, history and API volume, as the draft table already does.

• Search engines keep the draft

  Redirect it, then request removal in Search Console.

• Your websitePricing page (checked October 21, 2026): the three platform plans (Core, Adversary Investigation, Security Operations) each say "Contact sales", and ASM and Government say "Contact Us". A free account appears only at the bottom ("Create free account"), and the only price on the page is in the FAQ: "Credit packages start as low as $100." The FAQ also says Censys data can be used "for underwriting".Source
• Your websiteThe page sitemap (74 URLs) lists a second pricing page, /resources/new-pricing/, with its own canonical tag, showing a draft: "$0", "Starting at $100", "Custom Pricing" and placeholder text ("Lorem ipsum dolor sit amet consectetur") under every plan. The same sitemap lists build pages titled "Dev - New Hero Globe", "Dev - Row Image Offset Style", a "dev-new-itemgrid-logos-brand" page, "Footer", "Footer 2026" and "/thank-you/".Source
• HiringDirector, Product Management (posted September 2, 2026): leads attack surface management and supply chain intelligence, will make "exposure management insights more intuitive, conversational, and actionable", look at "developer enablement", and a plus is "Experience leading product-led growth (PLG) or usage-based monetization strategies".Source
• Competitor researchRivals' own pages: Shodan, "Search Engine for the Internet of Things", lists plans at $69, $359 and $1,099 a month and a $49 one-time membership; runZero, "Exposure Management for the AI-attack era", "a Dragos company", says "Try it free!"; Silent Push, a "Preemptive Cyber Defense Platform"; DomainTools, a "Threat Intelligence & Domain Security Platform".See the research Source

Set the dev, footer and thank-you pages to noindex (or password-protect them), drop them from the sitemap, and add a rule in WordPress so drafts and templates never enter it. Recheck the sitemap after each site release.

A clean sitemap concentrates crawling on product, research and advisory pages, and stops odd pages from showing up for brand searches.

• Removing a page that is linked

  Check internal links first.

• Your websiteThe page sitemap (74 URLs) lists a second pricing page, /resources/new-pricing/, with its own canonical tag, showing a draft: "$0", "Starting at $100", "Custom Pricing" and placeholder text ("Lorem ipsum dolor sit amet consectetur") under every plan. The same sitemap lists build pages titled "Dev - New Hero Globe", "Dev - Row Image Offset Style", a "dev-new-itemgrid-logos-brand" page, "Footer", "Footer 2026" and "/thank-you/".Source
• Your websiteSitemaps (complete, October 21, 2026): 421 blog posts, 167 advisories (latest October 20), 62 webinars whose most recent sitemap update is March 2, 2026, an events sitemap with no entries, 8 case studies, 36 integration pages and two glossaries; no "Censys vs" comparison pages (the closest is a blog post, "Where attack surface management fits: a comparison guide of security tools"). The government industry page does not mention contract vehicles.Source

Replace the embedded tour with a poster image and a "Start the tour" button that loads it on click, serve the globe as a compressed, correctly sized image with a fixed size, defer unused JavaScript and set long cache lifetimes. Retest in PageSpeed and watch the Chrome field data for 28 days.

A faster homepage keeps more paid and organic visitors, and the tour still works for those who want it.

• Fewer tour starts

  Track tour clicks before and after.

• Google PageSpeedHomepage on mobile: performance 45/100; in the lab the main image (the Internet map globe) takes 26.5s to appear, the page downloads 4.9 MB in 199 requests from 22 third-party services, and the interactive product tour loads 1.67 MB in 43 requests from Storylane. Real visitors fail Core Web Vitals on loading (LCP 2.68s at the 75th percentile) and responsiveness (INP 225 ms); layout shift (0.08) passes. Top fixes: image delivery (about 2.9s), unused JavaScript (about 2.4s), cache lifetimes (about 2.1s).Source
• Your websiteHomepage: "10/10 Top cybersecurity companies", "11/15 Top global banks", "9/10 Top global MSSPs", "119+ Government organizations"; quotes from Swiss Life, Proofpoint ("35% improvement in time to detection"), At-Bay (cyber insurance underwriting) and Citizen Lab; an interactive product tour. The site is English only (lang en-US, no hreflang, no localized pages in the sitemap).Source

Turn each competitor comparison into a fair public page: coverage (protocols, ports, refresh rate, history), ASM features, API and integrations, pricing model and support. Start with Censys vs Shodan and Censys vs runZero, then add exposure management rivals that come up most in deals.

Comparison searches are late-stage, and fair pages also teach AI assistants how Censys differs.

• Outdated claims about rivals

  Date each page and cite their own pages.

• HiringProduct Marketing Manager, Exposure Management (posted September 2, 2026): will "take full ownership of the attack surface management product", "develop and execute a consistent product launch process", build sales enablement with "competitive intelligence that increase sales productivity and pipeline conversion", run analyst relations "with Gartner, Forrester", and "analyze win/loss reporting, close rates, and other key funnel metrics".Source
• Your websiteSitemaps (complete, October 21, 2026): 421 blog posts, 167 advisories (latest October 20), 62 webinars whose most recent sitemap update is March 2, 2026, an events sitemap with no entries, 8 case studies, 36 integration pages and two glossaries; no "Censys vs" comparison pages (the closest is a blog post, "Where attack surface management fits: a comparison guide of security tools"). The government industry page does not mention contract vehicles.Source
• Competitor researchRivals' own pages: Shodan, "Search Engine for the Internet of Things", lists plans at $69, $359 and $1,099 a month and a $49 one-time membership; runZero, "Exposure Management for the AI-attack era", "a Dragos company", says "Try it free!"; Silent Push, a "Preemptive Cyber Defense Platform"; DomainTools, a "Threat Intelligence & Domain Security Platform".See the research Source
• HiringSenior Product Manager, Internet Map: the map runs "400+ Protocols providing access to 3Trillion+ scans in our APIs, 10PetaBytes+ of historical data", and "GTM (Sales, Marketing, Customer Success) build on and sell your data". Senior AI/LLM Engineers will "prototype and deploy AI-powered features to enhance search, improve recommendations, and automate workflows across the Censys Platform".Source

Offer a free check from the report page: a company enters its domain, verifies ownership, and gets a short summary of exposed AI services seen by Censys, with an invitation to an ASM trial or demo for the full picture. Use the same check as a call to action in AI-related advisories.

It turns a press-friendly statistic into a personal, urgent question, and the result leads naturally to ASM.

• Showing exposure to the wrong person

  Require domain verification before any result.

• Censys newsroomThe fifth annual State of the Internet report (October 2026) found "exposed AI infrastructure grew 63% in nine months" and about 134,000 Internet-exposed hosts running industrial control systems, "approximately 70% found on consumer and mobile networks".Source
• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source
• HiringProduct Marketing Manager, Exposure Management (posted September 2, 2026): will "take full ownership of the attack surface management product", "develop and execute a consistent product launch process", build sales enablement with "competitive intelligence that increase sales productivity and pipeline conversion", run analyst relations "with Gartner, Forrester", and "analyze win/loss reporting, close rates, and other key funnel metrics".Source
• Your websitePricing page (checked October 21, 2026): the three platform plans (Core, Adversary Investigation, Security Operations) each say "Contact sales", and ASM and Government say "Contact Us". A free account appears only at the bottom ("Create free account"), and the only price on the page is in the FAQ: "Credit packages start as low as $100." The FAQ also says Censys data can be used "for underwriting".Source

Add a public directory filtered by country and partner type (reseller, MSSP, SI, technology), with each partner's services and a contact button that registers the lead for that partner. Link it from pricing, contact and regional pages.

Many enterprise and government buyers must buy through local resellers, and a directory turns partner relationships into inbound pipeline.

• Partners complain about lead fairness

  Rotate leads and show the rules.

• Your websitePartners page: quotes from Wiz, Health-ISAC, TeamT5, RavenTek, ServiceNow, Dropzone AI, Palo Alto Networks Cortex, Tanium and Microsoft Sentinel, with "Become a Partner" and "Register an Opportunity" links; there is no directory for a buyer to find a reseller in their country.Source
• Censys newsroomNew global Channel Partner Program (September 2026): Censys calls itself "a channel-first organization" that "invests in demand generation, customer programs, and strategic initiatives to accelerate partner-led growth", with one global partner framework, an invite-only Partner Summit, an "Internet Intelligence Launchpad" for enablement, and "new regional channel account managers".Source
• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source
• HiringChannel and federal hiring: Channel Account Managers for the Central and East US ("We have a strong partner ecosystem in place; your success will be measured by your ability to activate partners, create pipeline"), working on "joint GTM plans, including campaigns, events, webinars" and "deal registration"; a Director of Business Development, Federal for the "federal systems integrator (SI) partner strategy" with SIs "(e.g., Booz Allen, Leidos, SAIC, etc.)"; and a Federal Account Executive for named Department of War accounts.Source

Start small: Japanese and Korean pages for the platform, ASM and contact, a localized State of the Internet summary, and one regional customer or partner story each, with hreflang. Route forms to the APJ team and partners.

Security buyers in Japan and Korea expect local-language material for internal approvals, and local pages give partners something to share.

• Poor technical translation

  Have the Korean-speaking engineer and partners review.

• HiringMarketing Manager, APJ (Singapore or Australia, posted August 31, 2026): "comfortable being the first or primary marketer in a region"; owns APJ events, webinars, "virtual and in-person workshops", demand generation, "content localization" and regional PR, and partners "with channel and distribution partners across APJ"; "fluency in Japanese, Korean, or Mandarin Chinese is a strong advantage". Censys is also hiring a bilingual Solutions Engineer in Seoul, a Solutions Engineer in Dubai and a Technical Account Manager, APJ who is "one of the first dedicated post-sale hires in the region".Source
• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source
• Your websiteHomepage: "10/10 Top cybersecurity companies", "11/15 Top global banks", "9/10 Top global MSSPs", "119+ Government organizations"; quotes from Swiss Life, Proofpoint ("35% improvement in time to detection"), At-Bay (cyber insurance underwriting) and Citizen Lab; an interactive product tour. The site is English only (lang en-US, no hreflang, no localized pages in the sitemap).Source
• Censys newsroomThe fifth annual State of the Internet report (October 2026) found "exposed AI infrastructure grew 63% in nine months" and about 134,000 Internet-exposed hosts running industrial control systems, "approximately 70% found on consumer and mobile networks".Source

Run a monthly two-hour workshop in Tokyo, Seoul, Singapore or Sydney with a local partner: find exposed assets, pivot on attacker infrastructure, and build a Collection, using free accounts. Follow up with a trial and partner contact.

Workshops turn analysts into users before the buying process starts, and partners bring the audience.

• Low turnout

  Co-host with a local security community.

• HiringMarketing Manager, APJ (Singapore or Australia, posted August 31, 2026): "comfortable being the first or primary marketer in a region"; owns APJ events, webinars, "virtual and in-person workshops", demand generation, "content localization" and regional PR, and partners "with channel and distribution partners across APJ"; "fluency in Japanese, Korean, or Mandarin Chinese is a strong advantage". Censys is also hiring a bilingual Solutions Engineer in Seoul, a Solutions Engineer in Dubai and a Technical Account Manager, APJ who is "one of the first dedicated post-sale hires in the region".Source
• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source
• Your websitePartners page: quotes from Wiz, Health-ISAC, TeamT5, RavenTek, ServiceNow, Dropzone AI, Palo Alto Networks Cortex, Tanium and Microsoft Sentinel, with "Become a Partner" and "Register an Opportunity" links; there is no directory for a buyer to find a reseller in their country.Source

Run a monthly "ARC briefing": 30 minutes on the month's most important exposures and advisories, one partner guest, and a demo of the query used. Publish the recording, a summary and the queries.

Fresh research is Censys's strongest content, and a regular slot gives partners and sales a reason to invite people every month.

• Research team time

  Keep prep to two hours.

• Your websiteSitemaps (complete, October 21, 2026): 421 blog posts, 167 advisories (latest October 20), 62 webinars whose most recent sitemap update is March 2, 2026, an events sitemap with no entries, 8 case studies, 36 integration pages and two glossaries; no "Censys vs" comparison pages (the closest is a blog post, "Where attack surface management fits: a comparison guide of security tools"). The government industry page does not mention contract vehicles.Source
• HiringChannel and federal hiring: Channel Account Managers for the Central and East US ("We have a strong partner ecosystem in place; your success will be measured by your ability to activate partners, create pipeline"), working on "joint GTM plans, including campaigns, events, webinars" and "deal registration"; a Director of Business Development, Federal for the "federal systems integrator (SI) partner strategy" with SIs "(e.g., Booz Allen, Leidos, SAIC, etc.)"; and a Federal Account Executive for named Department of War accounts.Source
• Censys newsroomThe fifth annual State of the Internet report (October 2026) found "exposed AI infrastructure grew 63% in nine months" and about 134,000 Internet-exposed hosts running industrial control systems, "approximately 70% found on consumer and mobile networks".Source

Build a kit per quarter: a co-branded report summary, an email sequence, a webinar deck, and a "free exposure review" offer the partner delivers with Censys data. Launch it through the Internet Intelligence Launchpad and track deal registrations per kit.

Ready-made campaigns are what turn a signed partner into an active one.

• Partners do not use it

  Run the first campaign with them.

• Censys newsroomNew global Channel Partner Program (September 2026): Censys calls itself "a channel-first organization" that "invests in demand generation, customer programs, and strategic initiatives to accelerate partner-led growth", with one global partner framework, an invite-only Partner Summit, an "Internet Intelligence Launchpad" for enablement, and "new regional channel account managers".Source
• HiringChannel and federal hiring: Channel Account Managers for the Central and East US ("We have a strong partner ecosystem in place; your success will be measured by your ability to activate partners, create pipeline"), working on "joint GTM plans, including campaigns, events, webinars" and "deal registration"; a Director of Business Development, Federal for the "federal systems integrator (SI) partner strategy" with SIs "(e.g., Booz Allen, Leidos, SAIC, etc.)"; and a Federal Account Executive for named Department of War accounts.Source
• Censys newsroomThe fifth annual State of the Internet report (October 2026) found "exposed AI infrastructure grew 63% in nine months" and about 134,000 Internet-exposed hosts running industrial control systems, "approximately 70% found on consumer and mobile networks".Source
• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source

Publish a federal page listing the purchasing routes Censys has (contract vehicles, reseller and SI partners), the mission use cases, and a contact for program offices. Add joint solution briefs with each SI partner as they sign.

Federal buyers start with "how can we buy this", and SIs need public material to propose Censys in their bids.

• Claims about vehicles

  List only routes the contracts team confirms.

• HiringChannel and federal hiring: Channel Account Managers for the Central and East US ("We have a strong partner ecosystem in place; your success will be measured by your ability to activate partners, create pipeline"), working on "joint GTM plans, including campaigns, events, webinars" and "deal registration"; a Director of Business Development, Federal for the "federal systems integrator (SI) partner strategy" with SIs "(e.g., Booz Allen, Leidos, SAIC, etc.)"; and a Federal Account Executive for named Department of War accounts.Source
• Your websiteHomepage: "10/10 Top cybersecurity companies", "11/15 Top global banks", "9/10 Top global MSSPs", "119+ Government organizations"; quotes from Swiss Life, Proofpoint ("35% improvement in time to detection"), At-Bay (cyber insurance underwriting) and Citizen Lab; an interactive product tour. The site is English only (lang en-US, no hreflang, no localized pages in the sitemap).Source
• Your websiteSitemaps (complete, October 21, 2026): 421 blog posts, 167 advisories (latest October 20), 62 webinars whose most recent sitemap update is March 2, 2026, an events sitemap with no entries, 8 case studies, 36 integration pages and two glossaries; no "Censys vs" comparison pages (the closest is a blog post, "Where attack surface management fits: a comparison guide of security tools"). The government industry page does not mention contract vehicles.Source

Interview ten won and ten lost ASM buyers per quarter, tag reasons in the CRM, and publish a one-page summary to sales and product. Feed the top three reasons into the competitor comparisons and the comparison pages.

Real buyer reasons beat internal opinions and make every other launch sharper.

• Buyers decline interviews

  Use a third party and a short survey.

• HiringProduct Marketing Manager, Exposure Management (posted September 2, 2026): will "take full ownership of the attack surface management product", "develop and execute a consistent product launch process", build sales enablement with "competitive intelligence that increase sales productivity and pipeline conversion", run analyst relations "with Gartner, Forrester", and "analyze win/loss reporting, close rates, and other key funnel metrics".Source
• HiringDirector, Product Management (posted September 2, 2026): leads attack surface management and supply chain intelligence, will make "exposure management insights more intuitive, conversational, and actionable", look at "developer enablement", and a plus is "Experience leading product-led growth (PLG) or usage-based monetization strategies".Source
• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source

Publish /mcp with install steps for common AI clients, example prompts, credit usage and security notes, list the servers in public MCP registries, and link from docs, the developer page and GitHub. Track installs and the free accounts they create.

AI agents are a new front door for security data, and an official, documented server keeps that traffic on Censys accounts.

• Agent misuse

  Rate limits and clear terms.

• Your websiteThe blog announces official MCP servers ("Introducing the new Censys MCP server", "Announcing the Threat Hunting MCP server", "ASM MCP server use cases"), but the page sitemap has no MCP product or docs landing page, and a GitHub search for "censys mcp" returns several community-built Censys MCP servers.Source
• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source
• Developer channelsGitHub: 43 public repos, censys-python has 469 stars, 12 repos active in the last 90 days; npm @censys/node has about 321 weekly downloads; 19 Docker images; docs on ReadMe and a community at community.censys.com; the YouTube channel has 642 subscribers and 147 videos.Source
• HiringDirector, Product Management (posted September 2, 2026): leads attack surface management and supply chain intelligence, will make "exposure management insights more intuitive, conversational, and actionable", look at "developer enablement", and a plus is "Experience leading product-led growth (PLG) or usage-based monetization strategies".Source

Publish two stories a month: one per industry page (finance, healthcare, energy, government, cybersecurity) and at least one each from APJ and EMEA, with numbers like Proofpoint's 35% faster detection. Anonymize where needed.

Peer proof shortens enterprise cycles and gives partners material.

• Customers will not be named

  Publish anonymized stories.

• Your websiteSitemaps (complete, October 21, 2026): 421 blog posts, 167 advisories (latest October 20), 62 webinars whose most recent sitemap update is March 2, 2026, an events sitemap with no entries, 8 case studies, 36 integration pages and two glossaries; no "Censys vs" comparison pages (the closest is a blog post, "Where attack surface management fits: a comparison guide of security tools"). The government industry page does not mention contract vehicles.Source
• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source
• Your websiteHomepage: "10/10 Top cybersecurity companies", "11/15 Top global banks", "9/10 Top global MSSPs", "119+ Government organizations"; quotes from Swiss Life, Proofpoint ("35% improvement in time to detection"), At-Bay (cyber insurance underwriting) and Citizen Lab; an interactive product tour. The site is English only (lang en-US, no hreflang, no localized pages in the sitemap).Source

Add in-product prompts at usage thresholds (credits at 20%, history limit reached, a Collection limit hit) that offer the next plan with a trial of its features, and alert the account owner in sales when a team crosses them.

Upgrades driven by real usage convert better than outbound asks.

• Prompts feel pushy

  Cap to one per month.

• Your websitePricing page (checked October 21, 2026): the three platform plans (Core, Adversary Investigation, Security Operations) each say "Contact sales", and ASM and Government say "Contact Us". A free account appears only at the bottom ("Create free account"), and the only price on the page is in the FAQ: "Credit packages start as low as $100." The FAQ also says Censys data can be used "for underwriting".Source
• HiringDirector, Product Management (posted September 2, 2026): leads attack surface management and supply chain intelligence, will make "exposure management insights more intuitive, conversational, and actionable", look at "developer enablement", and a plus is "Experience leading product-led growth (PLG) or usage-based monetization strategies".Source
• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source

Package the Map as an embedded data product: a partner API tier, usage-based pricing, a co-marketing badge, and a joint launch with each partner. Target the AI SOC, SOAR and threat intelligence platforms in the technology alliance.

Embedded data reaches thousands of analysts who never visit censys.com and grows with each partner's customers.

• Partners resell too cheaply

  Usage floors and terms on redistribution.

• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source
• Your websitePartners page: quotes from Wiz, Health-ISAC, TeamT5, RavenTek, ServiceNow, Dropzone AI, Palo Alto Networks Cortex, Tanium and Microsoft Sentinel, with "Become a Partner" and "Register an Opportunity" links; there is no directory for a buyer to find a reseller in their country.Source
• HiringSenior Product Manager, Internet Map: the map runs "400+ Protocols providing access to 3Trillion+ scans in our APIs, 10PetaBytes+ of historical data", and "GTM (Sales, Marketing, Customer Success) build on and sell your data". Senior AI/LLM Engineers will "prototype and deploy AI-powered features to enhance search, improve recommendations, and automate workflows across the Censys Platform".Source
• Censys newsroomMarch 31, 2026: a $40 million Series D and $30 million of debt financing, to "accelerate building AI-driven solutions for modern security operations".Source

Publish a monthly index: exposed AI services, ICS, remote access and top vulnerabilities, by country and sector, with charts and a methodology page. Give APJ and EMEA teams local releases.

Recurring, local data earns press, links and AI citations, and positions Censys as the reference for the Internet.

• Data revealing specific victims

  Aggregate and never name organizations.

• Censys newsroomThe fifth annual State of the Internet report (October 2026) found "exposed AI infrastructure grew 63% in nine months" and about 134,000 Internet-exposed hosts running industrial control systems, "approximately 70% found on consumer and mobile networks".Source
• Your websiteSitemaps (complete, October 21, 2026): 421 blog posts, 167 advisories (latest October 20), 62 webinars whose most recent sitemap update is March 2, 2026, an events sitemap with no entries, 8 case studies, 36 integration pages and two glossaries; no "Censys vs" comparison pages (the closest is a blog post, "Where attack surface management fits: a comparison guide of security tools"). The government industry page does not mention contract vehicles.Source
• HiringMarketing Manager, APJ (Singapore or Australia, posted August 31, 2026): "comfortable being the first or primary marketer in a region"; owns APJ events, webinars, "virtual and in-person workshops", demand generation, "content localization" and regional PR, and partners "with channel and distribution partners across APJ"; "fluency in Japanese, Korean, or Mandarin Chinese is a strong advantage". Censys is also hiring a bilingual Solutions Engineer in Seoul, a Solutions Engineer in Dubai and a Technical Account Manager, APJ who is "one of the first dedicated post-sale hires in the region".Source
• Censys newsroomRecord first half of 2026: "400% growth in customers generating more than $1 million in ARR", 115% growth in Censys Platform customers, 106% in Adversary Investigations customers, ARR up 115% in Asia-Pacific and 82% in EMEA, expansion "into the Middle East and Japan", staff in 13 countries and customers in 46; "200 partners worldwide", over 100 channel partners, and partner-sourced bookings up 186%. New scanners cover AI services "such as exposed MCP and Ollama servers"; integrations from Abstract, Cyware, EclecticIQ and Swimlane.Source

Write the category definition and buying criteria, publish a buyer's guide, brief analysts every quarter with data from the Map, and get customers to use the term in reviews and case studies.

Owning a category lets Censys set the evaluation criteria in its favour.

• Category does not stick

  Keep ASM and threat intelligence terms alongside.

• HiringProduct Marketing Manager, Exposure Management (posted September 2, 2026): will "take full ownership of the attack surface management product", "develop and execute a consistent product launch process", build sales enablement with "competitive intelligence that increase sales productivity and pipeline conversion", run analyst relations "with Gartner, Forrester", and "analyze win/loss reporting, close rates, and other key funnel metrics".Source
• Your websiteHomepage: "10/10 Top cybersecurity companies", "11/15 Top global banks", "9/10 Top global MSSPs", "119+ Government organizations"; quotes from Swiss Life, Proofpoint ("35% improvement in time to detection"), At-Bay (cyber insurance underwriting) and Citizen Lab; an interactive product tour. The site is English only (lang en-US, no hreflang, no localized pages in the sitemap).Source
• HiringSenior Product Manager, Internet Map: the map runs "400+ Protocols providing access to 3Trillion+ scans in our APIs, 10PetaBytes+ of historical data", and "GTM (Sales, Marketing, Customer Success) build on and sell your data". Senior AI/LLM Engineers will "prototype and deploy AI-powered features to enhance search, improve recommendations, and automate workflows across the Censys Platform".Source

Build an insurance page and data package: applicant exposure scoring at quote time, portfolio monitoring and loss-prevention alerts, with At-Bay as the story. Sell to carriers, MGAs and brokers.

Insurance is a high-volume buyer of external data, and each carrier screens thousands of companies.

• Regulatory questions on data use

  Legal review of terms.

• Your websiteHomepage: "10/10 Top cybersecurity companies", "11/15 Top global banks", "9/10 Top global MSSPs", "119+ Government organizations"; quotes from Swiss Life, Proofpoint ("35% improvement in time to detection"), At-Bay (cyber insurance underwriting) and Citizen Lab; an interactive product tour. The site is English only (lang en-US, no hreflang, no localized pages in the sitemap).Source
• Your websitePricing page (checked October 21, 2026): the three platform plans (Core, Adversary Investigation, Security Operations) each say "Contact sales", and ASM and Government say "Contact Us". A free account appears only at the bottom ("Create free account"), and the only price on the page is in the FAQ: "Credit packages start as low as $100." The FAQ also says Censys data can be used "for underwriting".Source
• HiringSenior Product Manager, Internet Map: the map runs "400+ Protocols providing access to 3Trillion+ scans in our APIs, 10PetaBytes+ of historical data", and "GTM (Sales, Marketing, Customer Success) build on and sell your data". Senior AI/LLM Engineers will "prototype and deploy AI-powered features to enhance search, improve recommendations, and automate workflows across the Censys Platform".Source

Add "Alert me when a new advisory affects services like mine" to every advisory: a free account that subscribes to advisories by product or vendor, with a link to check one's own exposure in ASM.

Advisory readers are the right audience at the right moment, and alerts bring them back every week.

• Too many emails

  Weekly digest option.

• Your websiteSitemaps (complete, October 21, 2026): 421 blog posts, 167 advisories (latest October 20), 62 webinars whose most recent sitemap update is March 2, 2026, an events sitemap with no entries, 8 case studies, 36 integration pages and two glossaries; no "Censys vs" comparison pages (the closest is a blog post, "Where attack surface management fits: a comparison guide of security tools"). The government industry page does not mention contract vehicles.Source
• Your websitePricing page (checked October 21, 2026): the three platform plans (Core, Adversary Investigation, Security Operations) each say "Contact sales", and ASM and Government say "Contact Us". A free account appears only at the bottom ("Create free account"), and the only price on the page is in the FAQ: "Credit packages start as low as $100." The FAQ also says Censys data can be used "for underwriting".Source
• Censys newsroomThe fifth annual State of the Internet report (October 2026) found "exposed AI infrastructure grew 63% in nine months" and about 134,000 Internet-exposed hosts running industrial control systems, "approximately 70% found on consumer and mobile networks".Source

Inventory every tag and host the site loads, confirm each one's owner and purpose, remove the ones nobody owns, load the rest through the tag manager with consent, and add a review step before new tags go live.

Fewer scripts mean a faster site and a clearer view of which tools earn their place.

• Breaking attribution

  Test reports before removing tags.

• Google PageSpeedHomepage on mobile: performance 45/100; in the lab the main image (the Internet map globe) takes 26.5s to appear, the page downloads 4.9 MB in 199 requests from 22 third-party services, and the interactive product tour loads 1.67 MB in 43 requests from Storylane. Real visitors fail Core Web Vitals on loading (LCP 2.68s at the 75th percentile) and responsiveness (INP 225 ms); layout shift (0.08) passes. Top fixes: image delivery (about 2.9s), unused JavaScript (about 2.4s), cache lifetimes (about 2.1s).Source
• Your websiteHomepage: "10/10 Top cybersecurity companies", "11/15 Top global banks", "9/10 Top global MSSPs", "119+ Government organizations"; quotes from Swiss Life, Proofpoint ("35% improvement in time to detection"), At-Bay (cyber insurance underwriting) and Citizen Lab; an interactive product tour. The site is English only (lang en-US, no hreflang, no localized pages in the sitemap).Source