Chainalysis growth playbook

In two weeks: add a "Security" column to the Products menu (Hexagate, GateSigner, Wallet Compromise Detection Kit), link "secure protocols" in the homepage hero, add a Hexagate module to the DeFi, Cybersecurity and Platform pages, and add Hexagate to the platform story. Then run the first cross-sell play: for exchange customers on KYT, a trigger (new chain listings, hot wallet growth), a message ("your compliance data already sees the threat; stop it before signing"), proof (the 98.4% figure and one named exchange story) and a seller asset.

Hexagate is the newest way to grow existing accounts, and buyers can only consider what they can find. Security budgets sit with different buyers (CISO, protocol teams), so the line widens Chainalysis inside each account.

[ ] Products menu: Security column (Hexagate, GateSigner, Wallet Compromise kit)
[ ] Homepage hero: "secure protocols" links to Hexagate
[ ] DeFi page: Hexagate module
[ ] Blockchain Cybersecurity page: Hexagate module
[ ] Platform page: security pillar
[ ] Customer stories: first Hexagate story and a product filter
[ ] Cross-sell play for KYT exchange customers
[ ] Seller brief in enablement

• Separate brand confuses buyers

  Present it as "Hexagate by Chainalysis" in the menu and on every page.

• Security buyers differ from compliance buyers

  Ask the compliance champion for an introduction to the security lead.

• HiringSr Product Marketing Manager, Platform (remote US, posted October 21, 2026): customers reach Chainalysis "through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to"; define "why the whole is worth more than any one part"; build "lifecycle campaigns" for "onboarding, activation, expansion and renewal"; "Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses"; "Explain our commercial model in the customer's terms"; turn "churn, win-loss, field feedback and competitive signal into sharper positioning"; consumption-based pricing experience is a plus.Source
• Your websiteHomepage and main menu (checked October 22, 2026): the hero promises to "Investigate illicit activity, manage risk exposure, prevent fraud, and secure protocols", but the Products menu lists Reactor, Wallet Scan, Rapid, KYT, Sentinel, Address Screening, VASP Risking, Alterya, Data Solutions and Chainalysis agents, and no Hexagate. The homepage has no link to Hexagate. Stats: "Nine of the top ten crypto exchanges use Chainalysis", "$34 billion illicit funds seized, frozen or recovered", "50+ regulators", "1500+ customers"; stories from BNY, Calgary Police Service, IRS-CI, BitMEX ("reduces AML risk exposure by 88%") and MoonPay.Source
• Your websiteHexagate pages: six pages in the sitemap (Hexagate, for Exchanges, for Protocols, for Chains, GateSigner, Wallet Compromise Detection Kit), updated October 21, 2026. GateSigner claims "98.4% of hacks detected before impact" and "$120B+ funds protected"; the Wallet Compromise kit covers "75+ chains" and is "purpose-built for centralized exchanges". Of the industry pages, only Centralized Exchanges links to Hexagate; the DeFi page ("minimize security threats", "emerging hacking methods"), the Blockchain Cybersecurity page and the Platform page do not, and none of the 66 customer stories mentions Hexagate.Source
• Your websiteCustomer stories: 66 stories, including exchanges (Bitstamp, Bitso, Bitfinex, eToro, Luno, MoonPay, BitMEX), banks (Banca Sella, SEBA Bank, MoraBanc, Towerbank, Börse Stuttgart), public agencies (IRS-CI, Guardia di Finanza, Calgary Police) and LATAM firms (Bitso, Foxbit, Mercado Bitcoin, Buda, Buenbit). The financial institutions page quotes MoraBanc ("onboarding them in 48 hours") and links four bank stories, but not BNY, which leads the homepage, or Banca Sella.Source

Reserve space for the customer logo strip, load the hero text with system or preloaded fonts, defer tag manager and chat scripts until after the first view, and remove unused JavaScript on the homepage. Re-test and watch the Chrome UX Report for 28 days.

The homepage is the first page for most demo requests; a stable, fast first view protects conversion and search.

• Marketing tags break

  Test each deferred tag in staging.

• Google PageSpeedHomepage, mobile (October 22, 2026): performance score 32, lab LCP 15.2 s, total blocking time 1.26 s, 4.4 MB over 148 requests, 946 KB of unused JavaScript and about 3.3 s of render-blocking requests. Real visitors fail Core Web Vitals on this page: LCP 3.26 s and CLS 0.32; the shifting element is the "TRUSTED BY OVER 1,500 CUSTOMERS" block. The whole origin's LCP is 2.53 s and improving.Source

Publish one guide page: pick your organization (exchange, bank, agency, protocol) and your job (monitor, investigate, prevent fraud, secure), see the recommended products, how they connect and which customer story matches. Send the answers into the demo form.

A clear map shortens discovery, raises demo quality and makes the platform story concrete.

• Oversimplifies complex deals

  Add "talk to an expert" on every result.

• HiringSr Product Marketing Manager, Platform (remote US, posted October 21, 2026): customers reach Chainalysis "through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to"; define "why the whole is worth more than any one part"; build "lifecycle campaigns" for "onboarding, activation, expansion and renewal"; "Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses"; "Explain our commercial model in the customer's terms"; turn "churn, win-loss, field feedback and competitive signal into sharper positioning"; consumption-based pricing experience is a plus.Source
• Your websiteHomepage and main menu (checked October 22, 2026): the hero promises to "Investigate illicit activity, manage risk exposure, prevent fraud, and secure protocols", but the Products menu lists Reactor, Wallet Scan, Rapid, KYT, Sentinel, Address Screening, VASP Risking, Alterya, Data Solutions and Chainalysis agents, and no Hexagate. The homepage has no link to Hexagate. Stats: "Nine of the top ten crypto exchanges use Chainalysis", "$34 billion illicit funds seized, frozen or recovered", "50+ regulators", "1500+ customers"; stories from BNY, Calgary Police Service, IRS-CI, BitMEX ("reduces AML risk exposure by 88%") and MoonPay.Source
• Your websiteHexagate pages: six pages in the sitemap (Hexagate, for Exchanges, for Protocols, for Chains, GateSigner, Wallet Compromise Detection Kit), updated October 21, 2026. GateSigner claims "98.4% of hacks detected before impact" and "$120B+ funds protected"; the Wallet Compromise kit covers "75+ chains" and is "purpose-built for centralized exchanges". Of the industry pages, only Centralized Exchanges links to Hexagate; the DeFi page ("minimize security threats", "emerging hacking methods"), the Blockchain Cybersecurity page and the Platform page do not, and none of the 66 customer stories mentions Hexagate.Source
• Your websiteCustomer stories: 66 stories, including exchanges (Bitstamp, Bitso, Bitfinex, eToro, Luno, MoonPay, BitMEX), banks (Banca Sella, SEBA Bank, MoraBanc, Towerbank, Börse Stuttgart), public agencies (IRS-CI, Guardia di Finanza, Calgary Police) and LATAM firms (Bitso, Foxbit, Mercado Bitcoin, Buda, Buenbit). The financial institutions page quotes MoraBanc ("onboarding them in 48 hours") and links four bank stories, but not BNY, which leads the homepage, or Banca Sella.Source

Tag each story with organization type, region and products used; add filters; show related stories on each product page; and list which products have no story yet.

Matching proof to the page a buyer is on lifts trust, and the gap list tells marketing which stories to collect next.

• Tagging drifts

  Make tags required on new stories.

• Your websiteCustomer stories: 66 stories, including exchanges (Bitstamp, Bitso, Bitfinex, eToro, Luno, MoonPay, BitMEX), banks (Banca Sella, SEBA Bank, MoraBanc, Towerbank, Börse Stuttgart), public agencies (IRS-CI, Guardia di Finanza, Calgary Police) and LATAM firms (Bitso, Foxbit, Mercado Bitcoin, Buda, Buenbit). The financial institutions page quotes MoraBanc ("onboarding them in 48 hours") and links four bank stories, but not BNY, which leads the homepage, or Banca Sella.Source
• Your websiteHexagate pages: six pages in the sitemap (Hexagate, for Exchanges, for Protocols, for Chains, GateSigner, Wallet Compromise Detection Kit), updated October 21, 2026. GateSigner claims "98.4% of hacks detected before impact" and "$120B+ funds protected"; the Wallet Compromise kit covers "75+ chains" and is "purpose-built for centralized exchanges". Of the industry pages, only Centralized Exchanges links to Hexagate; the DeFi page ("minimize security threats", "emerging hacking methods"), the Blockchain Cybersecurity page and the Platform page do not, and none of the 66 customer stories mentions Hexagate.Source
• HiringSr Product Marketing Manager, Platform (remote US, posted October 21, 2026): customers reach Chainalysis "through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to"; define "why the whole is worth more than any one part"; build "lifecycle campaigns" for "onboarding, activation, expansion and renewal"; "Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses"; "Explain our commercial model in the customer's terms"; turn "churn, win-loss, field feedback and competitive signal into sharper positioning"; consumption-based pricing experience is a plus.Source

Put BNY and Banca Sella near the top of the FI page with one line each on what they launched, add a "how banks start" path (custody, stablecoins, onboarding), and give FI sellers the same sequence.

Banks follow peers; the largest custodian bank is the strongest proof in the category.

• Approval limits on BNY wording

  Use the approved homepage text.

• Your websiteCustomer stories: 66 stories, including exchanges (Bitstamp, Bitso, Bitfinex, eToro, Luno, MoonPay, BitMEX), banks (Banca Sella, SEBA Bank, MoraBanc, Towerbank, Börse Stuttgart), public agencies (IRS-CI, Guardia di Finanza, Calgary Police) and LATAM firms (Bitso, Foxbit, Mercado Bitcoin, Buda, Buenbit). The financial institutions page quotes MoraBanc ("onboarding them in 48 hours") and links four bank stories, but not BNY, which leads the homepage, or Banca Sella.Source
• Your websiteHomepage and main menu (checked October 22, 2026): the hero promises to "Investigate illicit activity, manage risk exposure, prevent fraud, and secure protocols", but the Products menu lists Reactor, Wallet Scan, Rapid, KYT, Sentinel, Address Screening, VASP Risking, Alterya, Data Solutions and Chainalysis agents, and no Hexagate. The homepage has no link to Hexagate. Stats: "Nine of the top ten crypto exchanges use Chainalysis", "$34 billion illicit funds seized, frozen or recovered", "50+ regulators", "1500+ customers"; stories from BNY, Calgary Police Service, IRS-CI, BitMEX ("reduces AML risk exposure by 88%") and MoonPay.Source
• HiringPrivate-sector sellers: an Enterprise Account Executive, Financial Institutions (posted October 13, 2026) sells "compliance, investigations, fraud and security solutions" to "banks, credit unions, payment processors, and fintechs"; an Enterprise Account Executive, Fintech (October 6) covers crypto-native, financial services and enterprise companies; a Strategic Account Executive in Sao Paulo (September 23) covers LATAM, with a Solutions Architect and a Deployment Strategist in Mexico City.Source

Replace "Contact us" with a beta application: role, organization type, current tools and the workflow they want to automate. Customers go to their account team; prospects get a demo slot and a sample workflow.

A waitlist turns AI curiosity into qualified pipeline and gives product teams use-case data.

• Beta capacity limits

  Prioritize existing customers.

• Your websiteChainalysis agents page: "AI agents built on a decade of blockchain intelligence... Currently in beta release. Contact us"; "Meet Chain, your first blockchain intelligence agent", which can converse, create graphs and dashboards, and "Turn your playbooks into automated, deterministic workflows". The homepage says it is "The only platform where you can query blockchain intelligence, build custom analyses, and create no-code workflows" and has "the only shared intelligence community where 2K+ investigators and compliance leaders collaborate".Source
• Competitor researchRivals' homepages: TRM Labs, "AI Investigations and Blockchain Intelligence", with the Ardence AI investigation platform, an MCP and BLOCKINT API, and Beacon Network; Elliptic, "Blockchain Analytics & Crypto Compliance", promoting a "Free on-chain agentic compliance certification"; Merkle Science, "The Predictive Crypto Risk & Intelligence Platform" with Compass, Tracker and an Institute for certification.See the research Source
• HiringSr Product Marketing Manager, Platform (remote US, posted October 21, 2026): customers reach Chainalysis "through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to"; define "why the whole is worth more than any one part"; build "lifecycle campaigns" for "onboarding, activation, expansion and renewal"; "Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses"; "Explain our commercial model in the customer's terms"; turn "churn, win-loss, field feedback and competitive signal into sharper positioning"; consumption-based pricing experience is a plus.Source

Define four moments per main product (first value, regular use, adjacent need, renewal), with a message, a proof point and an in-product or email touch. Start with KYT and Reactor customers and measure product adoption per account.

Customers who use more of the platform renew and expand; planned moments make that repeatable.

• Too many emails

  One touch per moment.

• HiringSr Product Marketing Manager, Platform (remote US, posted October 21, 2026): customers reach Chainalysis "through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to"; define "why the whole is worth more than any one part"; build "lifecycle campaigns" for "onboarding, activation, expansion and renewal"; "Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses"; "Explain our commercial model in the customer's terms"; turn "churn, win-loss, field feedback and competitive signal into sharper positioning"; consumption-based pricing experience is a plus.Source
• HiringHead of Sales Enablement (New York, posted October 9, 2026): Chainalysis "landed enterprise-wide contracts at the world's largest financial institutions, completed acquisitions to build our AI talent and expand our products, and launched our first agentic products". The role replaces "checklist-based onboarding" with a curriculum "to absorb 25+ new sellers in the first quarter of FY28", builds analytics "tied to pipeline, win rate, ramp time, and consumption growth", and extends enablement to Solutions Architects, CSMs, Global Services "and channel partners".Source
• Your websiteChainalysis agents page: "AI agents built on a decade of blockchain intelligence... Currently in beta release. Contact us"; "Meet Chain, your first blockchain intelligence agent", which can converse, create graphs and dashboards, and "Turn your playbooks into automated, deterministic workflows". The homepage says it is "The only platform where you can query blockchain intelligence, build custom analyses, and create no-code workflows" and has "the only shared intelligence community where 2K+ investigators and compliance leaders collaborate".Source

Build seller ramp on Academy content: the investigator and compliance certifications first (so sellers understand the buyer's job), then product and platform modules, practice calls and a ramp score. Reuse the same paths for channel partners.

Sellers who hold the customer's certification speak their language, and reusing Academy content saves months.

• Too long for sellers

  Pick the essentials and add the rest later.

• HiringHead of Sales Enablement (New York, posted October 9, 2026): Chainalysis "landed enterprise-wide contracts at the world's largest financial institutions, completed acquisitions to build our AI talent and expand our products, and launched our first agentic products". The role replaces "checklist-based onboarding" with a curriculum "to absorb 25+ new sellers in the first quarter of FY28", builds analytics "tied to pipeline, win rate, ramp time, and consumption growth", and extends enablement to Solutions Architects, CSMs, Global Services "and channel partners".Source
• Your websitePartners page: partners across "technology, services, and distribution channels" to "Unify workflows" and "Integrate the industry's trusted blockchain intelligence into familiar tools", but no partner directory, partner programme tiers or partner application path for resellers and SIs. Chainalysis Academy offers the Chainalysis Digital Assets Program with "structured, role-based training paths" and certifications.Source
• HiringChannel Partner Manager, Americas (posted October 5, 2026): the Business Development & Partnerships team builds "technology alliances to system integrators and resellers"; the role activates and grows "SI's, consulting firms, resellers, distributors, and MSPs", runs partner enablement and joint plans "to increase partner-sourced pipeline", and tracks "partner-sourced pipeline, training progress, and overall partner performance". A Channel Partner Manager, APAC is also open.Source

Publish a programme: tiers, requirements (certified staff via Academy), benefits, deal registration, an application, and a directory of certified partners by region and capability.

Partners invest when the rules are clear, and buyers trust listed, certified partners.

• Channel conflict

  Clear registration rules.

• HiringChannel Partner Manager, Americas (posted October 5, 2026): the Business Development & Partnerships team builds "technology alliances to system integrators and resellers"; the role activates and grows "SI's, consulting firms, resellers, distributors, and MSPs", runs partner enablement and joint plans "to increase partner-sourced pipeline", and tracks "partner-sourced pipeline, training progress, and overall partner performance". A Channel Partner Manager, APAC is also open.Source
• Your websitePartners page: partners across "technology, services, and distribution channels" to "Unify workflows" and "Integrate the industry's trusted blockchain intelligence into familiar tools", but no partner directory, partner programme tiers or partner application path for resellers and SIs. Chainalysis Academy offers the Chainalysis Digital Assets Program with "structured, role-based training paths" and certifications.Source
• HiringHead of Sales Enablement (New York, posted October 9, 2026): Chainalysis "landed enterprise-wide contracts at the world's largest financial institutions, completed acquisitions to build our AI talent and expand our products, and launched our first agentic products". The role replaces "checklist-based onboarding" with a curriculum "to absorb 25+ new sellers in the first quarter of FY28", builds analytics "tied to pipeline, win rate, ramp time, and consumption growth", and extends enablement to Solutions Architects, CSMs, Global Services "and channel partners".Source

Publish the LATAM chapter of the adoption and crime research in Spanish and Portuguese, with local customer stories and a regional webinar; use it in outbound to exchanges, fintechs and banks.

Local research in the buyer's language earns meetings and press in the region.

• Machine translation errors

  Local review by the regional team.

• HiringPrivate-sector sellers: an Enterprise Account Executive, Financial Institutions (posted October 13, 2026) sells "compliance, investigations, fraud and security solutions" to "banks, credit unions, payment processors, and fintechs"; an Enterprise Account Executive, Fintech (October 6) covers crypto-native, financial services and enterprise companies; a Strategic Account Executive in Sao Paulo (September 23) covers LATAM, with a Solutions Architect and a Deployment Strategist in Mexico City.Source
• Your websiteContent (sitemap, October 22, 2026): 1,275 URLs: 927 blog posts, 123 webinars, 66 customer stories, 49 reports (a Japanese edition of the 2026 Crypto Crime Report but no Spanish or Portuguese edition), 35 glossary entries, 16 product pages. Language versions of the main pages exist in Korean, Japanese, Brazilian Portuguese and Latin American Spanish, but blog posts are English only (the /ja/ address of a blog post redirects to English). LATAM webinars and a 2026 Latin America adoption post exist.Source
• Your websiteCustomer stories: 66 stories, including exchanges (Bitstamp, Bitso, Bitfinex, eToro, Luno, MoonPay, BitMEX), banks (Banca Sella, SEBA Bank, MoraBanc, Towerbank, Börse Stuttgart), public agencies (IRS-CI, Guardia di Finanza, Calgary Police) and LATAM firms (Bitso, Foxbit, Mercado Bitcoin, Buda, Buenbit). The financial institutions page quotes MoraBanc ("onboarding them in 48 hours") and links four bank stories, but not BNY, which leads the homepage, or Banca Sella.Source
• HiringDeployment Strategists in Global Services (open in the US, France, Tokyo, New Delhi, Johannesburg, Mexico City and Singapore, posted August to October 2026) "own the full lifecycle of customer value": investigations, custom "workflows, notebooks, dashboards, queries", and enabling customers "to operationalise Chainalysis independently". Japan also has Japanese-language posts for a Deployment Strategist and a Solutions Architect for financial services.Source

Group the best webinars into short on-demand series by role (bank compliance, exchange compliance, investigations, security), with a certificate of completion and a next step to Academy or a demo.

Series keep viewers longer and create stronger intent signals for sales.

• Outdated webinars

  Use only the last two years.

• Your websiteContent (sitemap, October 22, 2026): 1,275 URLs: 927 blog posts, 123 webinars, 66 customer stories, 49 reports (a Japanese edition of the 2026 Crypto Crime Report but no Spanish or Portuguese edition), 35 glossary entries, 16 product pages. Language versions of the main pages exist in Korean, Japanese, Brazilian Portuguese and Latin American Spanish, but blog posts are English only (the /ja/ address of a blog post redirects to English). LATAM webinars and a 2026 Latin America adoption post exist.Source
• Your websitePartners page: partners across "technology, services, and distribution channels" to "Unify workflows" and "Integrate the industry's trusted blockchain intelligence into familiar tools", but no partner directory, partner programme tiers or partner application path for resellers and SIs. Chainalysis Academy offers the Chainalysis Digital Assets Program with "structured, role-based training paths" and certifications.Source

Interview buyers after every major win and loss, code the reasons, and update competitor comparisons and pricing guidance monthly. Share a quarterly summary with product.

Real buyer reasons beat assumptions and show where AI messaging is winning or losing.

• Buyers decline

  Use a neutral interviewer.

• HiringSr Product Marketing Manager, Platform (remote US, posted October 21, 2026): customers reach Chainalysis "through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to"; define "why the whole is worth more than any one part"; build "lifecycle campaigns" for "onboarding, activation, expansion and renewal"; "Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses"; "Explain our commercial model in the customer's terms"; turn "churn, win-loss, field feedback and competitive signal into sharper positioning"; consumption-based pricing experience is a plus.Source
• Competitor researchRivals' homepages: TRM Labs, "AI Investigations and Blockchain Intelligence", with the Ardence AI investigation platform, an MCP and BLOCKINT API, and Beacon Network; Elliptic, "Blockchain Analytics & Crypto Compliance", promoting a "Free on-chain agentic compliance certification"; Merkle Science, "The Predictive Crypto Risk & Intelligence Platform" with Compass, Tracker and an Institute for certification.See the research Source
• HiringHead of Sales Enablement (New York, posted October 9, 2026): Chainalysis "landed enterprise-wide contracts at the world's largest financial institutions, completed acquisitions to build our AI talent and expand our products, and launched our first agentic products". The role replaces "checklist-based onboarding" with a curriculum "to absorb 25+ new sellers in the first quarter of FY28", builds analytics "tied to pipeline, win rate, ramp time, and consumption growth", and extends enablement to Solutions Architects, CSMs, Global Services "and channel partners".Source

Give each strategic account a short quarterly value report: cases closed, funds traced, alerts reduced, time saved, new use cases, and the next recommended step. Use it in renewal and expansion conversations.

Measured value makes renewal easy and points to the next product the account needs.

• Hard-to-measure outcomes

  Use agreed proxies with the customer.

• HiringDeployment Strategists in Global Services (open in the US, France, Tokyo, New Delhi, Johannesburg, Mexico City and Singapore, posted August to October 2026) "own the full lifecycle of customer value": investigations, custom "workflows, notebooks, dashboards, queries", and enabling customers "to operationalise Chainalysis independently". Japan also has Japanese-language posts for a Deployment Strategist and a Solutions Architect for financial services.Source
• HiringSr Product Marketing Manager, Platform (remote US, posted October 21, 2026): customers reach Chainalysis "through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to"; define "why the whole is worth more than any one part"; build "lifecycle campaigns" for "onboarding, activation, expansion and renewal"; "Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses"; "Explain our commercial model in the customer's terms"; turn "churn, win-loss, field feedback and competitive signal into sharper positioning"; consumption-based pricing experience is a plus.Source
• Your websiteHomepage and main menu (checked October 22, 2026): the hero promises to "Investigate illicit activity, manage risk exposure, prevent fraud, and secure protocols", but the Products menu lists Reactor, Wallet Scan, Rapid, KYT, Sentinel, Address Screening, VASP Risking, Alterya, Data Solutions and Chainalysis agents, and no Hexagate. The homepage has no link to Hexagate. Stats: "Nine of the top ten crypto exchanges use Chainalysis", "$34 billion illicit funds seized, frozen or recovered", "50+ regulators", "1500+ customers"; stories from BNY, Calgary Police Service, IRS-CI, BitMEX ("reduces AML risk exposure by 88%") and MoonPay.Source

With clear consent, flag learners from target-account domains, enrich the CRM, and let the account owner offer a briefing or a custom workshop. Report pipeline influenced by Academy.

Training shows intent earlier than a demo request, and help is welcome when it is relevant.

• Learners feel watched

  Opt-in and helpful offers only.

• Your websitePartners page: partners across "technology, services, and distribution channels" to "Unify workflows" and "Integrate the industry's trusted blockchain intelligence into familiar tools", but no partner directory, partner programme tiers or partner application path for resellers and SIs. Chainalysis Academy offers the Chainalysis Digital Assets Program with "structured, role-based training paths" and certifications.Source
• HiringPrivate-sector sellers: an Enterprise Account Executive, Financial Institutions (posted October 13, 2026) sells "compliance, investigations, fraud and security solutions" to "banks, credit unions, payment processors, and fintechs"; an Enterprise Account Executive, Fintech (October 6) covers crypto-native, financial services and enterprise companies; a Strategic Account Executive in Sao Paulo (September 23) covers LATAM, with a Solutions Architect and a Deployment Strategist in Mexico City.Source
• HiringHead of Sales Enablement (New York, posted October 9, 2026): Chainalysis "landed enterprise-wide contracts at the world's largest financial institutions, completed acquisitions to build our AI talent and expand our products, and launched our first agentic products". The role replaces "checklist-based onboarding" with a curriculum "to absorb 25+ new sellers in the first quarter of FY28", builds analytics "tied to pipeline, win rate, ramp time, and consumption growth", and extends enablement to Solutions Architects, CSMs, Global Services "and channel partners".Source

Define three packages by job (compliance, investigations, security and fraud), each with included products, usage units and an add-on path, and a public page that explains how usage connects to value. Test with new deals first.

Packages make the platform easier to buy and raise products per account from the first deal.

• Discounting pressure

  Clear add-on prices.

• HiringSr Product Marketing Manager, Platform (remote US, posted October 21, 2026): customers reach Chainalysis "through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to"; define "why the whole is worth more than any one part"; build "lifecycle campaigns" for "onboarding, activation, expansion and renewal"; "Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses"; "Explain our commercial model in the customer's terms"; turn "churn, win-loss, field feedback and competitive signal into sharper positioning"; consumption-based pricing experience is a plus.Source
• Your websiteHomepage and main menu (checked October 22, 2026): the hero promises to "Investigate illicit activity, manage risk exposure, prevent fraud, and secure protocols", but the Products menu lists Reactor, Wallet Scan, Rapid, KYT, Sentinel, Address Screening, VASP Risking, Alterya, Data Solutions and Chainalysis agents, and no Hexagate. The homepage has no link to Hexagate. Stats: "Nine of the top ten crypto exchanges use Chainalysis", "$34 billion illicit funds seized, frozen or recovered", "50+ regulators", "1500+ customers"; stories from BNY, Calgary Police Service, IRS-CI, BitMEX ("reduces AML risk exposure by 88%") and MoonPay.Source
• Your websiteHexagate pages: six pages in the sitemap (Hexagate, for Exchanges, for Protocols, for Chains, GateSigner, Wallet Compromise Detection Kit), updated October 21, 2026. GateSigner claims "98.4% of hacks detected before impact" and "$120B+ funds protected"; the Wallet Compromise kit covers "75+ chains" and is "purpose-built for centralized exchanges". Of the industry pages, only Centralized Exchanges links to Hexagate; the DeFi page ("minimize security threats", "emerging hacking methods"), the Blockchain Cybersecurity page and the Platform page do not, and none of the 66 customer stories mentions Hexagate.Source

Package KYT, Alterya and Hexagate as one loss-prevention offer for exchanges with a shared alert view and a single risk report for the board.

One view of financial crime and security risk matches how exchange leaders think about losses.

• Integration effort

  Start with a combined report.

• Your websiteHexagate pages: six pages in the sitemap (Hexagate, for Exchanges, for Protocols, for Chains, GateSigner, Wallet Compromise Detection Kit), updated October 21, 2026. GateSigner claims "98.4% of hacks detected before impact" and "$120B+ funds protected"; the Wallet Compromise kit covers "75+ chains" and is "purpose-built for centralized exchanges". Of the industry pages, only Centralized Exchanges links to Hexagate; the DeFi page ("minimize security threats", "emerging hacking methods"), the Blockchain Cybersecurity page and the Platform page do not, and none of the 66 customer stories mentions Hexagate.Source
• Your websiteHomepage and main menu (checked October 22, 2026): the hero promises to "Investigate illicit activity, manage risk exposure, prevent fraud, and secure protocols", but the Products menu lists Reactor, Wallet Scan, Rapid, KYT, Sentinel, Address Screening, VASP Risking, Alterya, Data Solutions and Chainalysis agents, and no Hexagate. The homepage has no link to Hexagate. Stats: "Nine of the top ten crypto exchanges use Chainalysis", "$34 billion illicit funds seized, frozen or recovered", "50+ regulators", "1500+ customers"; stories from BNY, Calgary Police Service, IRS-CI, BitMEX ("reduces AML risk exposure by 88%") and MoonPay.Source
• HiringSr Product Marketing Manager, Platform (remote US, posted October 21, 2026): customers reach Chainalysis "through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to"; define "why the whole is worth more than any one part"; build "lifecycle campaigns" for "onboarding, activation, expansion and renewal"; "Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses"; "Explain our commercial model in the customer's terms"; turn "churn, win-loss, field feedback and competitive signal into sharper positioning"; consumption-based pricing experience is a plus.Source

Offer a limited self-serve Chain workspace (a few questions a day on public data), with upgrade to a team trial and routing of active users at target institutions to sales.

A free entry builds habits among analysts and creates product-qualified leads.

• Misuse of intelligence

  Verified users and limited scope.

• Your websiteChainalysis agents page: "AI agents built on a decade of blockchain intelligence... Currently in beta release. Contact us"; "Meet Chain, your first blockchain intelligence agent", which can converse, create graphs and dashboards, and "Turn your playbooks into automated, deterministic workflows". The homepage says it is "The only platform where you can query blockchain intelligence, build custom analyses, and create no-code workflows" and has "the only shared intelligence community where 2K+ investigators and compliance leaders collaborate".Source
• Competitor researchRivals' homepages: TRM Labs, "AI Investigations and Blockchain Intelligence", with the Ardence AI investigation platform, an MCP and BLOCKINT API, and Beacon Network; Elliptic, "Blockchain Analytics & Crypto Compliance", promoting a "Free on-chain agentic compliance certification"; Merkle Science, "The Predictive Crypto Risk & Intelligence Platform" with Compass, Tracker and an Institute for certification.See the research Source
• HiringHead of Sales Enablement (New York, posted October 9, 2026): Chainalysis "landed enterprise-wide contracts at the world's largest financial institutions, completed acquisitions to build our AI talent and expand our products, and launched our first agentic products". The role replaces "checklist-based onboarding" with a curriculum "to absorb 25+ new sellers in the first quarter of FY28", builds analytics "tied to pipeline, win rate, ramp time, and consumption growth", and extends enablement to Solutions Architects, CSMs, Global Services "and channel partners".Source

Publish a quarterly index of major stablecoins (illicit exposure, concentration, ecosystem risk) with methodology, and offer issuers and banks a full report.

Original data makes Chainalysis the reference for a fast-growing market and creates demand for Sentinel.

• Issuer pushback

  Transparent method and a right to comment.

• Your websiteHomepage and main menu (checked October 22, 2026): the hero promises to "Investigate illicit activity, manage risk exposure, prevent fraud, and secure protocols", but the Products menu lists Reactor, Wallet Scan, Rapid, KYT, Sentinel, Address Screening, VASP Risking, Alterya, Data Solutions and Chainalysis agents, and no Hexagate. The homepage has no link to Hexagate. Stats: "Nine of the top ten crypto exchanges use Chainalysis", "$34 billion illicit funds seized, frozen or recovered", "50+ regulators", "1500+ customers"; stories from BNY, Calgary Police Service, IRS-CI, BitMEX ("reduces AML risk exposure by 88%") and MoonPay.Source
• Your websiteContent (sitemap, October 22, 2026): 1,275 URLs: 927 blog posts, 123 webinars, 66 customer stories, 49 reports (a Japanese edition of the 2026 Crypto Crime Report but no Spanish or Portuguese edition), 35 glossary entries, 16 product pages. Language versions of the main pages exist in Korean, Japanese, Brazilian Portuguese and Latin American Spanish, but blog posts are English only (the /ja/ address of a blog post redirects to English). LATAM webinars and a 2026 Latin America adoption post exist.Source
• HiringPrivate-sector sellers: an Enterprise Account Executive, Financial Institutions (posted October 13, 2026) sells "compliance, investigations, fraud and security solutions" to "banks, credit unions, payment processors, and fintechs"; an Enterprise Account Executive, Fintech (October 6) covers crypto-native, financial services and enterprise companies; a Strategic Account Executive in Sao Paulo (September 23) covers LATAM, with a Solutions Architect and a Deployment Strategist in Mexico City.Source

Each month, publish recent public exploits with the time Hexagate's monitors flagged them versus the time of loss, and what an alert would have allowed.

Dated proof is the most convincing security marketing and earns coverage in a news-driven market.

• Claims challenged

  Show the method and timestamps.

• Your websiteHexagate pages: six pages in the sitemap (Hexagate, for Exchanges, for Protocols, for Chains, GateSigner, Wallet Compromise Detection Kit), updated October 21, 2026. GateSigner claims "98.4% of hacks detected before impact" and "$120B+ funds protected"; the Wallet Compromise kit covers "75+ chains" and is "purpose-built for centralized exchanges". Of the industry pages, only Centralized Exchanges links to Hexagate; the DeFi page ("minimize security threats", "emerging hacking methods"), the Blockchain Cybersecurity page and the Platform page do not, and none of the 66 customer stories mentions Hexagate.Source

Expand the glossary to the 200 terms buyers ask about, each with a plain definition, an example, related products and a sourced statistic; translate the top 50 into the four site languages.

Definitions are the most quoted content, and a deep glossary makes Chainalysis the default source.

• Thin entries

  Each needs an example and a source.

• Your websiteContent (sitemap, October 22, 2026): 1,275 URLs: 927 blog posts, 123 webinars, 66 customer stories, 49 reports (a Japanese edition of the 2026 Crypto Crime Report but no Spanish or Portuguese edition), 35 glossary entries, 16 product pages. Language versions of the main pages exist in Korean, Japanese, Brazilian Portuguese and Latin American Spanish, but blog posts are English only (the /ja/ address of a blog post redirects to English). LATAM webinars and a 2026 Latin America adoption post exist.Source
• Your websiteChainalysis agents page: "AI agents built on a decade of blockchain intelligence... Currently in beta release. Contact us"; "Meet Chain, your first blockchain intelligence agent", which can converse, create graphs and dashboards, and "Turn your playbooks into automated, deterministic workflows". The homepage says it is "The only platform where you can query blockchain intelligence, build custom analyses, and create no-code workflows" and has "the only shared intelligence community where 2K+ investigators and compliance leaders collaborate".Source

Run regular closed-door briefings by market (new rules, data trends, what supervisors expect) for regulators, banks and exchanges, with a follow-up offer from the account team.

Policy expertise builds trust with the buyers who move slowly and spend most.

• Seen as lobbying

  Keep briefings educational.

• HiringPolicy hires: a Head of US Government Affairs in Washington, D.C. (posted October 6, 2026) and a Head of Policy, APAC in Singapore (September 22).Source
• Your websiteHomepage and main menu (checked October 22, 2026): the hero promises to "Investigate illicit activity, manage risk exposure, prevent fraud, and secure protocols", but the Products menu lists Reactor, Wallet Scan, Rapid, KYT, Sentinel, Address Screening, VASP Risking, Alterya, Data Solutions and Chainalysis agents, and no Hexagate. The homepage has no link to Hexagate. Stats: "Nine of the top ten crypto exchanges use Chainalysis", "$34 billion illicit funds seized, frozen or recovered", "50+ regulators", "1500+ customers"; stories from BNY, Calgary Police Service, IRS-CI, BitMEX ("reduces AML risk exposure by 88%") and MoonPay.Source
• HiringPrivate-sector sellers: an Enterprise Account Executive, Financial Institutions (posted October 13, 2026) sells "compliance, investigations, fraud and security solutions" to "banks, credit unions, payment processors, and fintechs"; an Enterprise Account Executive, Fintech (October 6) covers crypto-native, financial services and enterprise companies; a Strategic Account Executive in Sao Paulo (September 23) covers LATAM, with a Solutions Architect and a Deployment Strategist in Mexico City.Source