ProgrammableMarketing/claspo.io (opens in a new tab)
PDF

Views

  • Plan
  • Roadmap
  • Research

On this page

  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Claspo
Claspo logo

growth playbook · Oct 21, 2026

claspo.io (opens in a new tab)

Claspo growth playbook

Diagnosis

Claspo is a fast-moving Ukrainian popup builder (100K+ sites, monthly releases) that now leads with an AI agent. Its own site is strong, and real visitors pass Core Web Vitals.

The gaps are in how the AI agent is sold and how growth is captured: Autopilot's $199 price is missing from the pricing page and pricing.md, popups stop silently at the pageview limit, the Shopify listing has 35 reviews and fewer plans, and case studies do not show the US Shopify brands it targets. This playbook fixes those first, then adds comparison pages against email-platform forms, audits for traffic-rich free users, agency recruitment, a retention email and a benchmark report.

Growth Score

7/10

Biggest Opportunity

Sell Autopilot clearly on the pricing page and prove it with US Shopify DTC results.

Biggest Risk

OptiMonk, Wisepops and Privy now also sell AI or bundled tools, and email platforms like Klaviyo include forms, so Claspo must prove revenue impact, not only templates.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put Autopilot on the pricing page and in pricing.md, so buyers and AI assistants know the AI agent exists and what it costs

    Add an Autopilot section to pricing.md today.

    High impact First result in 2 weeks
  2. 2

    Do not let a store's popups go dark when it hits its pageview limit

    Count accounts that hit the limit in the last three months.

    High impact First result in 1 month
  3. 3

    A "Claspo vs Klaviyo sign-up forms" page for the Shopify brands that already have a form tool

    Draft the Klaviyo page from the integration page.

    High impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 8Fill-ins · 8Reconsider · 3
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    The homepage sells "agentic AI" first, and Autopilot, the AI the website conversion research, costs from $199 a month with the first month free. But that price only appears in an FAQ on two landing pages. The pricing page says "Every Feature in Every Plan" and lists $0 to $399 plans without Autopilot, and pricing.md, written for AI agents, does not mention it either. A visitor or an assistant can only conclude that the AI agent is in the $39 plan, or that it is not for sale.

    High impactLow effort First result in 2 weeks Head of Marketing

    First action

    Add an Autopilot section to pricing.md today.

    How to measure it

    Autopilot trials from the pricing page

    Now
    –
    Target
    +50%
    By
    60 days

    Steps

    1. 1

      Agree the wording

      Scope today, price, free month, approvals.

      Product Manager, AI the website conversion research 2 hours

    2. 2

      Update pricing.md

      An Autopilot section and table row.

      SEO Lead 1 hour

    3. 3

      Add the tier

      Card or add-on on /pricing.

      Web Designer 1 day

    4. 4

      Change the headline

      Every feature, plus the agent.

      Head of Marketing 1 hour

    5. 5

      Link from the homepage

      AI agent block to the tier.

      Web Designer 1 hour

    6. 6

      Track

      Trials by entry page.

      PPC Manager 1 day

    7. 7

      Ask the assistants

      What does Claspo's AI agent cost, in two weeks.

      SEO Lead 2 weeks

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Add one line to pricing.md and one card to /pricing.

    Why it works

    Add Autopilot as a clear tier or add-on on /pricing and in pricing.md: what it does today (one goal, list growth), from $199 with the plan included, first month free, approval on every launch. Change the headline to "Every feature in every plan. Add Autopilot to have the AI agent run it for you." Link the homepage "Let AI agent run the whole setup" block to it, and track Autopilot trials started from the pricing page.

    Pricing is where buyers decide, and assistants answer "how much is Claspo's AI agent?" from the pricing page and pricing.md. Showing the tier turns the homepage's main promise into a sale and gives Pro users a visible upgrade.

    Ready to use

    ChecklistAutopilot on pricing

    [ ] pricing.md: Autopilot section with price, free month and current scope
    [ ] /pricing: Autopilot card or add-on
    [ ] Headline: every feature in every plan, plus the agent
    [ ] Homepage AI block links to the tier
    [ ] FAQ on /l/cro-audit and /l/ai-cro-agency points to /pricing
    [ ] Trials tracked by entry page
    [ ] Re-ask assistants in two weeks

    Risks and how to handle them

    • Some visitors think the agent costs extra for features they already have

      Say clearly that every Pro feature stays in every plan; Autopilot is the service that runs them.

    • Beta scope changes

      Date the scope line and update it with each release.

    Evidence

    • Your websitePricing page: headline "Truly Unlimited, Every Feature in Every Plan"; a pageview slider, a Free plan at $0 ("All features", one website, "'Powered by Claspo' badge included") and Enterprise & Agency ("Let's talk"). It does not mention Autopilot, the AI the website conversion research, or its price. A link says "Are you an AI agent? See machine-readable pricing".Source
    • Your websiteMachine-readable pricing (pricing.md, "Last checked: 2026-10-19"): Pro 50 $39/mo (50,000 pageviews, 1 site), Pro 100 $69, Pro 250 $99, Pro 500 $159, Pro 1000 $249, Pro 2000 $399; annual 25% less; 14-day free trial; "Every plan includes every feature." Overage: "When an account reaches its monthly pageview limit, its widgets stop showing until the next month or until it moves to a higher plan." "Extra pageviews cannot be bought separately." No mention of Autopilot.Source
    • Your websiteAI conversion review and AI the website conversion research pages (/l/cro-audit, /l/ai-cro-agency, marked BETA): three AI agents (CRO Strategist, Campaign Builder, Campaign Optimizer) audit the store and propose campaigns the merchant approves. "Autopilot, the AI the website conversion research that researches your store, costs from $199 a month, plan included. The first month is free." Today it runs "one goal: a bigger subscriber list"; segment campaigns and sales goals are "where the service is heading next". Discounts are "tailored by segment, so shoppers likely to buy anyway receive smaller offers or none."Source
    • Your websiteHomepage: "Powered by agentic AI", "Pop-up builder that converts more"; "Claspo's AI agent is trained on 1.6B pop-up impressions on 100K+ sites"; ratings 4.9 Shopify, 5.0 WordPress, G2. Template tiles show average conversion rates (gamified discount 9%, branching popup 7.2%, discount coupon 6.2%, exit-intent 5.8%, quiz 5%, newsletter 4%, welcome offer 3.8%), but "Countdown timer" and "Cart abandonment" show none.Source
    • Job postA marketing-lead job post (DOU, July 20, 2026; now closed): Claspo is "a Ukrainian MarTech SaaS operating globally since 2022"; the goal is "scaling MRR to $70K"; the ideal customer is "Shopify DTC brands with 50K-1M monthly visitors"; competitors "OptiMonk, Wisepops, Privy, and others". Channels: brand (Reddit, LinkedIn, Shopify/Klaviyo communities), partnerships, marketplaces (Shopify App Store), SEO "including LLM/AI visibility", and PPC. A team is in place for content, SEO, PPC, templates, design and lifecycle; the role reports to the Founder & CEO.Source
  • 02

    pricing.md says that when an account reaches its limit, "its widgets stop showing until the next month", and extra pageviews cannot be bought. The limit is reached when traffic is highest: a sale, a launch, a viral post. That is when the merchant loses sign-ups, and the moment they may decide Claspo stopped working.

    High impactMedium effort First result in 1 month Product Manager

    First action

    Count accounts that hit the limit in the last three months.

    How to measure it

    Accounts upgrading at the limit

    Now
    –
    Target
    40%
    By
    1 quarter

    Steps

    1. 1

      Size it

      Accounts that hit the limit and what they did next.

      Data Analyst 2 days

    2. 2

      Add alerts

      80% and 100%, email and in-app.

      Product Manager, AI the website conversion research 1 week

    3. 3

      One-click upgrade

      From the alert.

      Product Manager, AI the website conversion research 1 week

    4. 4

      Auto-upgrade option

      Opt-in for the month.

      Product Manager, AI the website conversion research 2 weeks

    5. 5

      Dashboard forecast

      Days until the limit.

      Product Manager, AI the website conversion research 1 week

    6. 6

      Update pricing.md

      Describe the alerts and options.

      SEO Lead 1 hour

    7. 7

      Measure

      Upgrades and churn after limits.

      Data Analyst monthly

    First result
    1 month
    Cost
    Product time
    Owner
    Product Manager, AI the website conversion research

    Smallest test

    Email every account that is above 80% this month.

    Why it works

    Send alerts at 80% and 100% by email and in the app, with a one-click upgrade. Offer an opt-in auto-upgrade for the rest of the month, or a small grace buffer once per year. Show "days until the limit" on the dashboard.

    Merchants upgrade when they see the reason, and nobody churns over a silent stop.

    Risks and how to handle them

    • Surprise charges

      Auto-upgrade only with consent.

    Evidence

    • Your websiteMachine-readable pricing (pricing.md, "Last checked: 2026-10-19"): Pro 50 $39/mo (50,000 pageviews, 1 site), Pro 100 $69, Pro 250 $99, Pro 500 $159, Pro 1000 $249, Pro 2000 $399; annual 25% less; 14-day free trial; "Every plan includes every feature." Overage: "When an account reaches its monthly pageview limit, its widgets stop showing until the next month or until it moves to a higher plan." "Extra pageviews cannot be bought separately." No mention of Autopilot.Source
    • Your websiteAbout page: "100K+ active sites worldwide"; "70% of users launch three or more popups in their first week"; "80% user retention after the first month", "50% after six months"; Claspo is "developing it into a multi-agent AI CRO agency that can manage the full campaign cycle".Source
    • Job postA marketing-lead job post (DOU, July 20, 2026; now closed): Claspo is "a Ukrainian MarTech SaaS operating globally since 2022"; the goal is "scaling MRR to $70K"; the ideal customer is "Shopify DTC brands with 50K-1M monthly visitors"; competitors "OptiMonk, Wisepops, Privy, and others". Channels: brand (Reddit, LinkedIn, Shopify/Klaviyo communities), partnerships, marketplaces (Shopify App Store), SEO "including LLM/AI visibility", and PPC. A team is in place for content, SEO, PPC, templates, design and lifecycle; the role reports to the Founder & CEO.Source
  • 03

    Claspo has 12 comparison pages, but none for the forms built into Klaviyo and Omnisend, though Klaviyo lets merchants build popups and flyouts and Claspo has Klaviyo and Omnisend integration pages. Claspo's recent marketing job post names Shopify DTC brands and Klaviyo communities as the focus.

    High impactLow effort First result in 1 month SEO Lead

    First action

    Draft the Klaviyo page from the integration page.

    How to measure it

    Sign-ups from the new pages

    Now
    –
    Target
    100 a month
    By
    1 quarter

    Steps

    1. 1

      Check facts

      Klaviyo and Omnisend form features today.

      SEO Lead 2 days

    2. 2

      Write

      Fair table and use cases.

      Content Lead 1 week

    3. 3

      Add proof

      Klaviyo users' results.

      Customer Success Lead 1 week

    4. 4

      Publish

      With the integration link.

      SEO Lead 1 day

    5. 5

      Share

      Klaviyo communities.

      Head of Marketing ongoing

    6. 6

      Refresh

      Quarterly.

      SEO Lead quarterly

    First result
    1 month
    Cost
    Writing time
    Owner
    SEO Lead

    Smallest test

    Publish the Klaviyo page.

    Why it works

    Write a fair comparison: when Klaviyo forms are enough, and when to add Claspo (gamification, branching, AI agent, segment targeting) while keeping Klaviyo for email. Repeat for Omnisend and Shopify Forms.

    Most target stores already use email-platform forms, so "why add a popup tool?" is the real objection.

    Risks and how to handle them

    • Partner sensitivity

      Position as "with Klaviyo", not against it.

    Evidence

    • Your websiteSitemap (483 URLs): 314 blog URLs, 58 template pages, 14 template categories, 20 integration pages (Klaviyo, Omnisend, Mailchimp, HubSpot, Shopify, WooCommerce and others), 10 case studies, ebooks, a free migration page (/switch: "We'll handle the migration, setup, and optimization at no extra cost with any paid plan", about 7 days), and 12 comparison pages: Privy, Wisepops, Jotform, Common Ninja, Elfsight, Contact Form 7, Sleeknote, OptinMonster, OptiMonk, Popupsmart, Poptin, Justuno. No page compares Claspo with the sign-up forms built into email platforms such as Klaviyo or Omnisend.Source
    • Klaviyo help centerKlaviyo lets merchants build popup, flyout, full-page and embedded sign-up forms inside their Klaviyo account and publish them on their site, so many Shopify brands already have a form tool before they look at Claspo.Source
    • Job postA marketing-lead job post (DOU, July 20, 2026; now closed): Claspo is "a Ukrainian MarTech SaaS operating globally since 2022"; the goal is "scaling MRR to $70K"; the ideal customer is "Shopify DTC brands with 50K-1M monthly visitors"; competitors "OptiMonk, Wisepops, Privy, and others". Channels: brand (Reddit, LinkedIn, Shopify/Klaviyo communities), partnerships, marketplaces (Shopify App Store), SEO "including LLM/AI visibility", and PPC. A team is in place for content, SEO, PPC, templates, design and lifecycle; the role reports to the Founder & CEO.Source
  • 04

    Claspo says it runs on 100K+ sites, but its Shopify listing has 35 reviews, and the App Store is a priority channel in Claspo's marketing plan. Merchants are happiest just after a test wins or their list grows.

    High impactLow effort First result in 1 month Customer Success Lead

    First action

    Pick three milestones.

    How to measure it

    Shopify reviews

    Now
    –
    Target
    150
    By
    2 quarters

    Steps

    1. 1

      Pick milestones

      Three moments.

      Customer Success Lead 1 day

    2. 2

      Build the prompt

      In-app, Shopify only.

      Product Manager, AI the website conversion research 1 week

    3. 3

      Add to emails

      Success emails.

      Lifecycle Marketing Manager 2 days

    4. 4

      Follow App Store rules

      No incentives.

      Customer Success Lead 1 day

    5. 5

      Reply to reviews

      Every review.

      Customer Success Lead ongoing

    6. 6

      Track

      Reviews and ranking.

      Head of Marketing monthly

    First result
    1 month
    Cost
    $0
    Owner
    Customer Success Lead

    Smallest test

    Email 50 merchants who hit a milestone.

    Why it works

    Trigger an in-app review request after milestones (first 100 subscribers, a winning A/B test, first promo code redeemed) for Shopify installs, and in the success email. Never offer incentives for reviews.

    Review count drives App Store ranking and trust, and milestone timing gets real, positive reviews.

    Risks and how to handle them

    • Prompt fatigue

      Ask once per merchant.

    Evidence

    • Shopify App StoreClaspo on the Shopify App Store: 5.0 stars from 35 reviews, launched March 19, 2024, developer CLASPO INC. (Wilmington, Delaware). The listing shows Free (3,000 pageviews) and three paid plans, $39, $69 and $249 a month, while the website sells six (also $99, $159 and $399). Recent reviews come from Lithuania, the US and Latvia.Source
    • Your websiteAbout page: "100K+ active sites worldwide"; "70% of users launch three or more popups in their first week"; "80% user retention after the first month", "50% after six months"; Claspo is "developing it into a multi-agent AI CRO agency that can manage the full campaign cycle".Source
    • Job postA marketing-lead job post (DOU, July 20, 2026; now closed): Claspo is "a Ukrainian MarTech SaaS operating globally since 2022"; the goal is "scaling MRR to $70K"; the ideal customer is "Shopify DTC brands with 50K-1M monthly visitors"; competitors "OptiMonk, Wisepops, Privy, and others". Channels: brand (Reddit, LinkedIn, Shopify/Klaviyo communities), partnerships, marketplaces (Shopify App Store), SEO "including LLM/AI visibility", and PPC. A team is in place for content, SEO, PPC, templates, design and lifecycle; the role reports to the Founder & CEO.Source
  • 05

    The homepage shows average template conversion rates from 3.8% to 9% and none for countdown timers and cart abandonment; the agency page says Claspo popups "average 10%" against 3-5% for standard popups. A careful buyer sees different averages on different pages.

    Medium impactLow effort First result in 1 month Content Lead

    First action

    List every conversion figure on the site.

    How to measure it

    Figures linked to the benchmark

    Now
    –
    Target
    all
    By
    30 days

    Steps

    1. 1

      List figures

      Every page.

      Content Lead 1 day

    2. 2

      Pull data

      Same period and method.

      Data Analyst 1 week

    3. 3

      Publish table

      With method.

      Content Lead 2 days

    4. 4

      Fill gaps

      Countdown and cart abandonment.

      Data Analyst 2 days

    5. 5

      Update pages

      Link figures.

      Web Designer 2 days

    6. 6

      Refresh

      Quarterly.

      Data Analyst quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Content Lead

    Smallest test

    Add the two missing averages.

    Why it works

    Publish one benchmark table (by mechanic, device and industry) with how it is measured and the period, add the missing two mechanics, and link every figure on the site to it.

    Consistent, sourced numbers are more credible and are what AI assistants quote.

    Risks and how to handle them

    • Lower numbers

      Show ranges by industry.

    Evidence

    • Your websiteHomepage: "Powered by agentic AI", "Pop-up builder that converts more"; "Claspo's AI agent is trained on 1.6B pop-up impressions on 100K+ sites"; ratings 4.9 Shopify, 5.0 WordPress, G2. Template tiles show average conversion rates (gamified discount 9%, branching popup 7.2%, discount coupon 6.2%, exit-intent 5.8%, quiz 5%, newsletter 4%, welcome offer 3.8%), but "Countdown timer" and "Cart abandonment" show none.Source
    • Your websiteAgency partnership page: "Standard popups average 3-5% opt-in rate. Claspo's popups average 10% - with top-performing campaigns reaching 26%." Agencies keep their service fees, get "60%+ margin on every client seat" on the agency plan, or 20% affiliate commission for 2 years if a client goes self-serve; a Component SDK lets them build custom games, quizzes and calculators; Claspo co-launches the first campaigns.Source
  • 06

    The release notes still list prize pool management as coming soon, while the pricing page sells it and the October release builds on prize pools. Stale roadmaps make buyers doubt the feature list.

    Low impactLow effort First result in 1 week Product Manager

    First action

    Update the block.

    How to measure it

    Stale coming-soon items

    Now
    –
    Target
    0
    By
    1 week

    Steps

    1. 1

      Check items

      Which shipped.

      Product Manager, AI the website conversion research 1 hour

    2. 2

      Update

      Release notes page.

      Product Manager, AI the website conversion research 1 hour

    3. 3

      Add dates

      Each item.

      Product Manager, AI the website conversion research 1 hour

    4. 4

      Announce

      Email to users.

      Lifecycle Marketing Manager 1 day

    5. 5

      Review monthly

      With each release.

      Product Manager, AI the website conversion research monthly

    6. 6

      Link

      From pricing features.

      Web Designer 1 hour

    First result
    1 week
    Cost
    $0
    Owner
    Product Manager, AI the website conversion research

    Smallest test

    Fix it today.

    Why it works

    Mark it shipped with its release, refresh the coming-soon list, and add dates to each item.

    An up-to-date changelog shows momentum, one of Claspo's strengths.

    Risks and how to handle them

    • None

      Keep it monthly.

    Evidence

    • Your websiteRelease notes, updated monthly (October 2026: mobile text styles, unique promo code uploads, reward popups that hide when prize pools are empty). The "Coming Soon" block still lists "Prize pool management", although the pricing page already sells "Gamified widgets with prize control" and "Prize pool management", and dynamic free-shipping bars synced with Shopify carts.Source
    • Your websitePricing page: headline "Truly Unlimited, Every Feature in Every Plan"; a pageview slider, a Free plan at $0 ("All features", one website, "'Powered by Claspo' badge included") and Enterprise & Agency ("Let's talk"). It does not mention Autopilot, the AI the website conversion research, or its price. A link says "Are you an AI agent? See machine-readable pricing".Source

This quarter 10

The core plays for the next three months.

  • 07

    Claspo's stated target is Shopify DTC brands with 50K-1M monthly visitors, but most of the ten case studies are Ukrainian and Eastern European brands, and none shows Autopilot.

    High impactMedium effort First result in 2 quarters Customer Success Lead

    First action

    List active Shopify users in the band.

    How to measure it

    Target-market case studies

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      List candidates

      Traffic band and market.

      Customer Success Lead 1 week

    2. 2

      Offer support

      Free Autopilot month.

      Customer Success Lead 2 weeks

    3. 3

      Run

      Campaigns with tests.

      Product Manager, AI the website conversion research 2 months

    4. 4

      Write

      Five cases.

      Content Lead 1 month

    5. 5

      Publish

      Case pages and App Store.

      Content Lead 1 week

    6. 6

      Promote

      Ads and communities.

      PPC Manager ongoing

    First result
    2 quarters
    Cost
    Support time
    Owner
    Customer Success Lead

    Smallest test

    Recruit two brands this month.

    Why it works

    Recruit five US or UK Shopify brands in that traffic band to use Autopilot with support, and publish their results (subscribers, orders from subscribers, discount saved).

    Buyers trust peers in their own market, and Autopilot needs proof to sell at $199.

    Risks and how to handle them

    • Weak results

      Publish honest results; pick well-fit stores.

    Evidence

    • Your websiteCase studies (10): Lavender World (1.6% to 21.3% sign-up rate, seven formats compared), MAUDAU (+19% transactions), Man's Set (+10% email-driven sales; 50% of a new collection sold on pre-order), WHOSE (4,450 sign-ups in 7 days at 50% opt-in), Cracku, TMetric (30% less onboarding drop-off), Devart, DeepStateMap and Grade.ua. Most are Ukrainian or other Eastern European brands; none is a US Shopify DTC brand with Autopilot results.Source
    • Job postA marketing-lead job post (DOU, July 20, 2026; now closed): Claspo is "a Ukrainian MarTech SaaS operating globally since 2022"; the goal is "scaling MRR to $70K"; the ideal customer is "Shopify DTC brands with 50K-1M monthly visitors"; competitors "OptiMonk, Wisepops, Privy, and others". Channels: brand (Reddit, LinkedIn, Shopify/Klaviyo communities), partnerships, marketplaces (Shopify App Store), SEO "including LLM/AI visibility", and PPC. A team is in place for content, SEO, PPC, templates, design and lifecycle; the role reports to the Founder & CEO.Source
    • Your websiteAI conversion review and AI the website conversion research pages (/l/cro-audit, /l/ai-cro-agency, marked BETA): three AI agents (CRO Strategist, Campaign Builder, Campaign Optimizer) audit the store and propose campaigns the merchant approves. "Autopilot, the AI the website conversion research that researches your store, costs from $199 a month, plan included. The first month is free." Today it runs "one goal: a bigger subscriber list"; segment campaigns and sales goals are "where the service is heading next". Discounts are "tailored by segment, so shoppers likely to buy anyway receive smaller offers or none."Source
  • 08

    Autopilot suits stores with steady traffic and orders, and the first month is free. Free-plan sites with enough traffic are the best upgrade candidates, and their data is already in Claspo.

    High impactMedium effort First result in 1 quarter Lifecycle Marketing Manager

    First action

    Set the traffic threshold.

    How to measure it

    Trials from audits

    Now
    –
    Target
    100 a month
    By
    1 quarter

    Steps

    1. 1

      Set threshold

      Traffic and orders.

      Product Manager, AI the website conversion research 1 week

    2. 2

      Automate audits

      Weekly batch.

      Product Manager, AI the website conversion research 1 month

    3. 3

      Write emails

      Proposals and trial.

      Lifecycle Marketing Manager 1 week

    4. 4

      Send

      Weekly.

      Lifecycle Marketing Manager weekly

    5. 5

      Follow up

      Customer success call.

      Customer Success Lead weekly

    6. 6

      Measure

      Trials and paid.

      Data Analyst monthly

    First result
    1 quarter
    Cost
    Product time
    Owner
    Lifecycle Marketing Manager

    Smallest test

    Send audits to 50 accounts.

    Why it works

    Each week, find free and Pro accounts above a traffic threshold, run the audit for them, and send the proposals with a one-click Autopilot trial.

    Showing a store its own drop-off points sells better than a feature list.

    Risks and how to handle them

    • Unwanted emails

      Opt-out and frequency cap.

    Evidence

    • Your websiteAI conversion review and AI the website conversion research pages (/l/cro-audit, /l/ai-cro-agency, marked BETA): three AI agents (CRO Strategist, Campaign Builder, Campaign Optimizer) audit the store and propose campaigns the merchant approves. "Autopilot, the AI the website conversion research that researches your store, costs from $199 a month, plan included. The first month is free." Today it runs "one goal: a bigger subscriber list"; segment campaigns and sales goals are "where the service is heading next". Discounts are "tailored by segment, so shoppers likely to buy anyway receive smaller offers or none."Source
    • Your websiteAbout page: "100K+ active sites worldwide"; "70% of users launch three or more popups in their first week"; "80% user retention after the first month", "50% after six months"; Claspo is "developing it into a multi-agent AI CRO agency that can manage the full campaign cycle".Source
    • Your websiteMachine-readable pricing (pricing.md, "Last checked: 2026-10-19"): Pro 50 $39/mo (50,000 pageviews, 1 site), Pro 100 $69, Pro 250 $99, Pro 500 $159, Pro 1000 $249, Pro 2000 $399; annual 25% less; 14-day free trial; "Every plan includes every feature." Overage: "When an account reaches its monthly pageview limit, its widgets stop showing until the next month or until it moves to a higher plan." "Extra pageviews cannot be bought separately." No mention of Autopilot.Source
  • 09

    Claspo's planned brand channels are Reddit, LinkedIn and Shopify/Klaviyo communities, and Claspo already runs r/claspo. Merchants ask about popups and list growth there daily.

    Medium impactMedium effort First result in 1 quarter Head of Marketing

    First action

    Answer ten questions this week.

    How to measure it

    Community sign-ups

    Now
    –
    Target
    200 a month
    By
    2 quarters

    Steps

    1. 1

      Pick communities

      Five active ones.

      Head of Marketing 1 week

    2. 2

      Assign

      One owner.

      Head of Marketing 1 week

    3. 3

      Answer

      Daily.

      Content Lead daily

    4. 4

      Teardowns

      Monthly.

      Content Lead monthly

    5. 5

      AMA

      Quarterly.

      Head of Marketing quarterly

    6. 6

      Track

      UTM sign-ups.

      PPC Manager monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Head of Marketing

    Smallest test

    Answer ten questions.

    Why it works

    Have one person answer popup and list-growth questions with data from the benchmark, post monthly teardowns of real stores (with permission), and host an AMA. Link only when relevant.

    Helpful answers build recognition and are cited by AI assistants.

    Risks and how to handle them

    • Seen as spam

      Follow community rules; disclose affiliation.

    Evidence

    • Job postA marketing-lead job post (DOU, July 20, 2026; now closed): Claspo is "a Ukrainian MarTech SaaS operating globally since 2022"; the goal is "scaling MRR to $70K"; the ideal customer is "Shopify DTC brands with 50K-1M monthly visitors"; competitors "OptiMonk, Wisepops, Privy, and others". Channels: brand (Reddit, LinkedIn, Shopify/Klaviyo communities), partnerships, marketplaces (Shopify App Store), SEO "including LLM/AI visibility", and PPC. A team is in place for content, SEO, PPC, templates, design and lifecycle; the role reports to the Founder & CEO.Source
    • Your websiteHomepage: "Powered by agentic AI", "Pop-up builder that converts more"; "Claspo's AI agent is trained on 1.6B pop-up impressions on 100K+ sites"; ratings 4.9 Shopify, 5.0 WordPress, G2. Template tiles show average conversion rates (gamified discount 9%, branching popup 7.2%, discount coupon 6.2%, exit-intent 5.8%, quiz 5%, newsletter 4%, welcome offer 3.8%), but "Countdown timer" and "Cart abandonment" show none.Source
  • 10

    The agency program offers 60%+ margin on seats, 20% affiliate commission for two years and co-launch support. Klaviyo and Shopify partner agencies serve exactly the target stores.

    High impactMedium effort First result in 2 quarters Partnerships Manager

    First action

    List 50 agencies.

    How to measure it

    Agencies with live clients

    Now
    –
    Target
    30
    By
    2 quarters

    Steps

    1. 1

      Build list

      Partner directories.

      Partnerships Manager 2 weeks

    2. 2

      Outreach

      Personal emails.

      Partnerships Manager weekly

    3. 3

      Co-launch

      First client.

      Customer Success Lead ongoing

    4. 4

      Case study

      One agency.

      Content Lead 1 month

    5. 5

      Webinar

      For agencies.

      Partnerships Manager quarterly

    6. 6

      Track

      Seats and revenue.

      Partnerships Manager monthly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Partnerships Manager

    Smallest test

    Sign three agencies.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Build a list of 200 Klaviyo and Shopify partner agencies, offer a co-launched first client, and publish an agency case study.

    Agencies bring many stores each and keep them.

    Risks and how to handle them

    • Agencies stay inactive

      Co-launch the first client.

    Evidence

    • Your websiteAgency partnership page: "Standard popups average 3-5% opt-in rate. Claspo's popups average 10% - with top-performing campaigns reaching 26%." Agencies keep their service fees, get "60%+ margin on every client seat" on the agency plan, or 20% affiliate commission for 2 years if a client goes self-serve; a Component SDK lets them build custom games, quizzes and calculators; Claspo co-launches the first campaigns.Source
    • Job postA marketing-lead job post (DOU, July 20, 2026; now closed): Claspo is "a Ukrainian MarTech SaaS operating globally since 2022"; the goal is "scaling MRR to $70K"; the ideal customer is "Shopify DTC brands with 50K-1M monthly visitors"; competitors "OptiMonk, Wisepops, Privy, and others". Channels: brand (Reddit, LinkedIn, Shopify/Klaviyo communities), partnerships, marketplaces (Shopify App Store), SEO "including LLM/AI visibility", and PPC. A team is in place for content, SEO, PPC, templates, design and lifecycle; the role reports to the Founder & CEO.Source
    • Your websiteSitemap (483 URLs): 314 blog URLs, 58 template pages, 14 template categories, 20 integration pages (Klaviyo, Omnisend, Mailchimp, HubSpot, Shopify, WooCommerce and others), 10 case studies, ebooks, a free migration page (/switch: "We'll handle the migration, setup, and optimization at no extra cost with any paid plan", about 7 days), and 12 comparison pages: Privy, Wisepops, Jotform, Common Ninja, Elfsight, Contact Form 7, Sleeknote, OptinMonster, OptiMonk, Popupsmart, Poptin, Justuno. No page compares Claspo with the sign-up forms built into email platforms such as Klaviyo or Omnisend.Source
  • 11

    Free plans show a "Powered by Claspo" badge on every popup, across many free sites. Each view is a free ad to other store owners, if it leads anywhere useful.

    Medium impactLow effort First result in 1 quarter Lifecycle Marketing Manager

    First action

    Measure clicks on the badge.

    How to measure it

    Badge sign-ups

    Now
    –
    Target
    500 a month
    By
    2 quarters

    Steps

    1. 1

      Measure

      Current badge clicks.

      Data Analyst 1 week

    2. 2

      Build landing

      Template-specific.

      Web Designer 2 weeks

    3. 3

      Add tracking

      Badge UTM.

      Product Manager, AI the website conversion research 1 week

    4. 4

      Reward

      Pageviews for referrers.

      Product Manager, AI the website conversion research 2 weeks

    5. 5

      Test copy

      Badge text.

      Lifecycle Marketing Manager 1 month

    6. 6

      Report

      Monthly.

      Data Analyst monthly

    First result
    1 quarter
    Cost
    Product time
    Owner
    Lifecycle Marketing Manager

    Smallest test

    Link the badge to the template page.

    Why it works

    Link the badge to a page showing that popup's template with "use this template free", track installs from badges, and reward the referring free site with extra pageviews.

    Viral loops lower acquisition cost, and the template page converts better than the homepage.

    Risks and how to handle them

    • Merchants dislike the badge

      Keep it small; remove on Pro.

    Evidence

    • Your websitePricing page: headline "Truly Unlimited, Every Feature in Every Plan"; a pageview slider, a Free plan at $0 ("All features", one website, "'Powered by Claspo' badge included") and Enterprise & Agency ("Let's talk"). It does not mention Autopilot, the AI the website conversion research, or its price. A link says "Are you an AI agent? See machine-readable pricing".Source
    • Your websiteAbout page: "100K+ active sites worldwide"; "70% of users launch three or more popups in their first week"; "80% user retention after the first month", "50% after six months"; Claspo is "developing it into a multi-agent AI CRO agency that can manage the full campaign cycle".Source
  • 12

    Privy now leads with "Email, SMS, and pop-ups" from $30 a month, and Claspo offers free migration in about seven days. Merchants who only want popups may be paying for more than they use.

    High impactMedium effort First result in 1 quarter PPC Manager

    First action

    Add the migration offer to the Privy page.

    How to measure it

    Migrations

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Update page

      Migration offer.

      SEO Lead 1 day

    2. 2

      Calculator

      Cost by pageviews.

      Web Designer 1 week

    3. 3

      Search ads

      Privy alternative terms.

      PPC Manager 1 month

    4. 4

      Run migrations

      Seven days.

      Customer Success Lead ongoing

    5. 5

      Repeat

      OptinMonster and OptiMonk.

      PPC Manager 1 quarter

    6. 6

      Measure

      Migrations and retention.

      Data Analyst monthly

    First result
    1 quarter
    Cost
    Ad budget
    Owner
    PPC Manager

    Smallest test

    Launch one ad group.

    Why it works

    Run search ads and the existing Privy comparison page around the migration, with a calculator of cost by pageviews, and a "keep your email tool" message.

    Migration removes the main switching fear.

    Risks and how to handle them

    • Trademark ad rules

      Follow ad platform policies.

    Evidence

    • Competitor researchRivals' own homepages: OptiMonk, "Describe the popup you want. The agent designs it, writes it and puts it live on your store. Free to start"; Wisepops, "the AI traffic activation platform"; Privy, "Email, SMS, and pop-ups for ecommerce brands... Plans from $30/month".Source
    • Your websiteSitemap (483 URLs): 314 blog URLs, 58 template pages, 14 template categories, 20 integration pages (Klaviyo, Omnisend, Mailchimp, HubSpot, Shopify, WooCommerce and others), 10 case studies, ebooks, a free migration page (/switch: "We'll handle the migration, setup, and optimization at no extra cost with any paid plan", about 7 days), and 12 comparison pages: Privy, Wisepops, Jotform, Common Ninja, Elfsight, Contact Form 7, Sleeknote, OptinMonster, OptiMonk, Popupsmart, Poptin, Justuno. No page compares Claspo with the sign-up forms built into email platforms such as Klaviyo or Omnisend.Source
    • Your websiteMachine-readable pricing (pricing.md, "Last checked: 2026-10-19"): Pro 50 $39/mo (50,000 pageviews, 1 site), Pro 100 $69, Pro 250 $99, Pro 500 $159, Pro 1000 $249, Pro 2000 $399; annual 25% less; 14-day free trial; "Every plan includes every feature." Overage: "When an account reaches its monthly pageview limit, its widgets stop showing until the next month or until it moves to a higher plan." "Extra pageviews cannot be bought separately." No mention of Autopilot.Source
  • 13

    Claspo keeps 80% of users after one month but 50% after six. Users launch popups fast, then stop improving them.

    High impactMedium effort First result in 1 quarter Lifecycle Marketing Manager

    First action

    Find what churned users stopped doing.

    How to measure it

    Six-month retention

    Now
    –
    Target
    60%
    By
    3 quarters

    Steps

    1. 1

      Analyze churn

      Behavior before leaving.

      Data Analyst 2 weeks

    2. 2

      Design email

      Best popup and next test.

      Lifecycle Marketing Manager 2 weeks

    3. 3

      Automate

      Monthly.

      Product Manager, AI the website conversion research 1 month

    4. 4

      Test

      Against no email.

      Lifecycle Marketing Manager 2 months

    5. 5

      Roll out

      All accounts.

      Lifecycle Marketing Manager 1 month

    6. 6

      Measure

      Retention by cohort.

      Data Analyst monthly

    First result
    1 quarter
    Cost
    Product time
    Owner
    Lifecycle Marketing Manager

    Smallest test

    Send to one cohort.

    Why it works

    Send each active account a monthly email: its best popup, one test to run next with a template, and the result of similar stores. For Autopilot users, the agent does this already.

    Regular wins keep merchants engaged and shows value each month.

    Risks and how to handle them

    • Irrelevant tests

      Base on store type.

    Evidence

    • Your websiteAbout page: "100K+ active sites worldwide"; "70% of users launch three or more popups in their first week"; "80% user retention after the first month", "50% after six months"; Claspo is "developing it into a multi-agent AI CRO agency that can manage the full campaign cycle".Source
    • Your websiteAI conversion review and AI the website conversion research pages (/l/cro-audit, /l/ai-cro-agency, marked BETA): three AI agents (CRO Strategist, Campaign Builder, Campaign Optimizer) audit the store and propose campaigns the merchant approves. "Autopilot, the AI the website conversion research that researches your store, costs from $199 a month, plan included. The first month is free." Today it runs "one goal: a bigger subscriber list"; segment campaigns and sales goals are "where the service is heading next". Discounts are "tailored by segment, so shoppers likely to buy anyway receive smaller offers or none."Source
    • Your websiteHomepage: "Powered by agentic AI", "Pop-up builder that converts more"; "Claspo's AI agent is trained on 1.6B pop-up impressions on 100K+ sites"; ratings 4.9 Shopify, 5.0 WordPress, G2. Template tiles show average conversion rates (gamified discount 9%, branching popup 7.2%, discount coupon 6.2%, exit-intent 5.8%, quiz 5%, newsletter 4%, welcome offer 3.8%), but "Countdown timer" and "Cart abandonment" show none.Source
  • 14

    Claspo has 58 template pages and 14 categories, a strong SEO asset. Merchants search for "spin the wheel popup" and want to see it work and know if it converts.

    Medium impactMedium effort First result in 1 quarter Template Designer

    First action

    Upgrade the top five pages.

    How to measure it

    Template page sign-up rate

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Pick top pages

      By traffic.

      SEO Lead 1 day

    2. 2

      Add previews

      Live demo.

      Template Designer 1 month

    3. 3

      Add rates

      Benchmark.

      Data Analyst 1 week

    4. 4

      Add button

      Shopify install.

      Web Designer 1 week

    5. 5

      Roll out

      All pages.

      Template Designer 1 quarter

    6. 6

      Measure

      Sign-ups.

      SEO Lead monthly

    First result
    1 quarter
    Cost
    Design time
    Owner
    Template Designer

    Smallest test

    Upgrade one page.

    Why it works

    Add a live preview, the benchmark rate, a short case and a "Use on Shopify" button to each page.

    Template searchers are close to installing.

    Risks and how to handle them

    • Slow pages

      Load previews on click.

    Evidence

    • Your websiteSitemap (483 URLs): 314 blog URLs, 58 template pages, 14 template categories, 20 integration pages (Klaviyo, Omnisend, Mailchimp, HubSpot, Shopify, WooCommerce and others), 10 case studies, ebooks, a free migration page (/switch: "We'll handle the migration, setup, and optimization at no extra cost with any paid plan", about 7 days), and 12 comparison pages: Privy, Wisepops, Jotform, Common Ninja, Elfsight, Contact Form 7, Sleeknote, OptinMonster, OptiMonk, Popupsmart, Poptin, Justuno. No page compares Claspo with the sign-up forms built into email platforms such as Klaviyo or Omnisend.Source
    • Your websiteHomepage: "Powered by agentic AI", "Pop-up builder that converts more"; "Claspo's AI agent is trained on 1.6B pop-up impressions on 100K+ sites"; ratings 4.9 Shopify, 5.0 WordPress, G2. Template tiles show average conversion rates (gamified discount 9%, branching popup 7.2%, discount coupon 6.2%, exit-intent 5.8%, quiz 5%, newsletter 4%, welcome offer 3.8%), but "Countdown timer" and "Cart abandonment" show none.Source
    • Shopify App StoreClaspo on the Shopify App Store: 5.0 stars from 35 reviews, launched March 19, 2024, developer CLASPO INC. (Wilmington, Delaware). The listing shows Free (3,000 pageviews) and three paid plans, $39, $69 and $249 a month, while the website sells six (also $99, $159 and $399). Recent reviews come from Lithuania, the US and Latvia.Source
  • 15

    Claspo's YouTube channel has 98 videos but only 9,722 total views. The effort is not reaching merchants.

    Medium impactLow effort First result in 1 quarter Content Lead

    First action

    Cut five Shorts from existing videos.

    How to measure it

    Average views per new video

    Now
    –
    Target
    500
    By
    2 quarters

    Steps

    1. 1

      Audit

      Views by video.

      Content Lead 1 week

    2. 2

      Cut shorts

      Template demos.

      Content Lead 1 month

    3. 3

      Embed

      Help center and templates.

      Content Lead 2 weeks

    4. 4

      Post

      Shorts and Reels.

      Content Lead weekly

    5. 5

      Measure

      Views and sign-ups.

      Content Lead monthly

    6. 6

      Decide

      Long-form future.

      Head of Marketing 1 quarter

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Content Lead

    Smallest test

    Post five Shorts.

    Why it works

    Pause new long tutorials; cut existing ones into short template demos for YouTube Shorts, Reels and the template pages, and embed tutorials in the help center where users need them.

    Content works where people already are, and short demos reuse the work.

    Risks and how to handle them

    • Low reach still

      Stop and move effort to communities.

    Evidence

    • Public channelsYouTube @claspo: 98 videos, 76 subscribers, 9,722 total views. npm: six @claspo packages (renderer, components, templates, document-connector, common, editor) with about 4,700 weekly downloads.Source
    • Your websiteSitemap (483 URLs): 314 blog URLs, 58 template pages, 14 template categories, 20 integration pages (Klaviyo, Omnisend, Mailchimp, HubSpot, Shopify, WooCommerce and others), 10 case studies, ebooks, a free migration page (/switch: "We'll handle the migration, setup, and optimization at no extra cost with any paid plan", about 7 days), and 12 comparison pages: Privy, Wisepops, Jotform, Common Ninja, Elfsight, Contact Form 7, Sleeknote, OptinMonster, OptiMonk, Popupsmart, Poptin, Justuno. No page compares Claspo with the sign-up forms built into email platforms such as Klaviyo or Omnisend.Source
  • 16

    Annual billing is 25% less, and invoices and bank transfer are only for annual plans. Trials convert to the plan chosen, on monthly by default.

    Medium impactLow effort First result in 1 month Lifecycle Marketing Manager

    First action

    Add the annual offer to the trial-end email.

    How to measure it

    Annual share

    Now
    –
    Target
    35%
    By
    2 quarters

    Steps

    1. 1

      Calculate savings

      Per plan.

      Lifecycle Marketing Manager 1 day

    2. 2

      Trial email

      Day 10.

      Lifecycle Marketing Manager 2 days

    3. 3

      In-app

      At conversion.

      Product Manager, AI the website conversion research 1 week

    4. 4

      Month three

      Reminder.

      Lifecycle Marketing Manager 2 days

    5. 5

      Test

      Annual vs control.

      Lifecycle Marketing Manager 2 months

    6. 6

      Measure

      Retention.

      Data Analyst monthly

    First result
    1 month
    Cost
    $0
    Owner
    Lifecycle Marketing Manager

    Smallest test

    Add one line to the email.

    Why it works

    On day 10 of the trial, show the annual saving for that plan, and offer annual at conversion. Remind monthly payers at month three.

    Annual plans lower churn and bring cash forward.

    Risks and how to handle them

    • Refund requests

      Keep the 30-day refund.

    Evidence

    • Your websiteMachine-readable pricing (pricing.md, "Last checked: 2026-10-19"): Pro 50 $39/mo (50,000 pageviews, 1 site), Pro 100 $69, Pro 250 $99, Pro 500 $159, Pro 1000 $249, Pro 2000 $399; annual 25% less; 14-day free trial; "Every plan includes every feature." Overage: "When an account reaches its monthly pageview limit, its widgets stop showing until the next month or until it moves to a higher plan." "Extra pageviews cannot be bought separately." No mention of Autopilot.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Claspo says its AI is trained on 1.6B popup impressions across 100K+ sites. No rival publishes a deep, open benchmark by industry, mechanic and device, and Claspo wants LLM/AI visibility.

    High impactHigh effort First result in 2 quarters Head of Marketing

    First action

    Pick ten questions merchants ask.

    How to measure it

    Linking domains

    Now
    –
    Target
    100
    By
    3 quarters

    Steps

    1. 1

      Pick questions

      Ten.

      Content Lead 1 week

    2. 2

      Analyze

      Aggregated data.

      Data Analyst 2 months

    3. 3

      Privacy review

      No store identifiable.

      Founder & CEO 2 weeks

    4. 4

      Write

      Report and charts.

      Content Lead 1 month

    5. 5

      Launch

      Press and partners.

      Head of Marketing 1 month

    6. 6

      Update

      Quarterly.

      Data Analyst quarterly

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    Head of Marketing

    Smallest test

    Publish one chart.

    Why it works

    Publish a yearly report with charts and an interactive table, launch it with press and partners, and update it quarterly.

    Original data earns links, press and AI citations.

    Risks and how to handle them

    • Data misread

      Publish method.

    Evidence

    • Your websiteHomepage: "Powered by agentic AI", "Pop-up builder that converts more"; "Claspo's AI agent is trained on 1.6B pop-up impressions on 100K+ sites"; ratings 4.9 Shopify, 5.0 WordPress, G2. Template tiles show average conversion rates (gamified discount 9%, branching popup 7.2%, discount coupon 6.2%, exit-intent 5.8%, quiz 5%, newsletter 4%, welcome offer 3.8%), but "Countdown timer" and "Cart abandonment" show none.Source
    • Job postA marketing-lead job post (DOU, July 20, 2026; now closed): Claspo is "a Ukrainian MarTech SaaS operating globally since 2022"; the goal is "scaling MRR to $70K"; the ideal customer is "Shopify DTC brands with 50K-1M monthly visitors"; competitors "OptiMonk, Wisepops, Privy, and others". Channels: brand (Reddit, LinkedIn, Shopify/Klaviyo communities), partnerships, marketplaces (Shopify App Store), SEO "including LLM/AI visibility", and PPC. A team is in place for content, SEO, PPC, templates, design and lifecycle; the role reports to the Founder & CEO.Source
    • Your websiteAbout page: "100K+ active sites worldwide"; "70% of users launch three or more popups in their first week"; "80% user retention after the first month", "50% after six months"; Claspo is "developing it into a multi-agent AI CRO agency that can manage the full campaign cycle".Source
  • 18

    Autopilot handles one goal today, a bigger subscriber list; sales goals and segment campaigns are next. OptiMonk now sells an agent that designs and launches popups, and Wisepops calls itself an AI traffic platform.

    High impactHigh effort First result in 3 quarters Product Manager

    First action

    Define holdout measurement.

    How to measure it

    Paid Autopilot accounts

    Now
    –
    Target
    500
    By
    4 quarters

    Steps

    1. 1

      Define goal

      Revenue and margin.

      Product Manager, AI the website conversion research 1 month

    2. 2

      Holdouts

      Measurement.

      Data Analyst 1 month

    3. 3

      Build

      Campaign types.

      Product Manager, AI the website conversion research 1 quarter

    4. 4

      Beta

      Twenty stores.

      Customer Success Lead 1 quarter

    5. 5

      Publish results

      Cases.

      Content Lead 1 month

    6. 6

      Price

      Tier by goal.

      Founder & CEO 1 month

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Product Manager, AI the website conversion research

    Smallest test

    Run a revenue goal by hand for five stores.

    Why it works

    Add a revenue goal: the agent proposes cart, exit and AOV campaigns, protects margin by segment, and reports incremental orders from holdout tests.

    Revenue proof is what justifies $199 and separates Claspo from agents that only design popups.

    Risks and how to handle them

    • Over-discounting

      Margin rules.

    Evidence

    • Your websiteAI conversion review and AI the website conversion research pages (/l/cro-audit, /l/ai-cro-agency, marked BETA): three AI agents (CRO Strategist, Campaign Builder, Campaign Optimizer) audit the store and propose campaigns the merchant approves. "Autopilot, the AI the website conversion research that researches your store, costs from $199 a month, plan included. The first month is free." Today it runs "one goal: a bigger subscriber list"; segment campaigns and sales goals are "where the service is heading next". Discounts are "tailored by segment, so shoppers likely to buy anyway receive smaller offers or none."Source
    • Competitor researchRivals' own homepages: OptiMonk, "Describe the popup you want. The agent designs it, writes it and puts it live on your store. Free to start"; Wisepops, "the AI traffic activation platform"; Privy, "Email, SMS, and pop-ups for ecommerce brands... Plans from $30/month".Source
    • Your websiteAbout page: "100K+ active sites worldwide"; "70% of users launch three or more popups in their first week"; "80% user retention after the first month", "50% after six months"; Claspo is "developing it into a multi-agent AI CRO agency that can manage the full campaign cycle".Source
  • 19

    Agencies can build games, quizzes and calculators with the Component SDK, and Claspo's npm packages get about 4,700 downloads a week. A marketplace lets agencies sell components to other merchants.

    Medium impactHigh effort First result in 3 quarters Developer Relations Engineer

    First action

    Invite five agencies to publish.

    How to measure it

    Components

    Now
    –
    Target
    50
    By
    3 quarters

    Steps

    1. 1

      Rules

      Review and share.

      Partnerships Manager 1 month

    2. 2

      Gallery

      In the app.

      Product Manager, AI the website conversion research 1 quarter

    3. 3

      Invite agencies

      Five first.

      Partnerships Manager 1 month

    4. 4

      Docs

      SDK guides.

      Developer Relations Engineer 1 month

    5. 5

      Launch

      Announce.

      Head of Marketing 1 month

    6. 6

      Measure

      Installs.

      Data Analyst monthly

    First result
    3 quarters
    Cost
    Product time
    Owner
    Developer Relations Engineer

    Smallest test

    Publish three agency components.

    Why it works

    Open a gallery where agencies publish components, free or paid, with revenue share and a review process.

    More components make Claspo stickier and give agencies another income.

    Risks and how to handle them

    • Low quality

      Review each component.

    Evidence

    • Your websiteAgency partnership page: "Standard popups average 3-5% opt-in rate. Claspo's popups average 10% - with top-performing campaigns reaching 26%." Agencies keep their service fees, get "60%+ margin on every client seat" on the agency plan, or 20% affiliate commission for 2 years if a client goes self-serve; a Component SDK lets them build custom games, quizzes and calculators; Claspo co-launches the first campaigns.Source
    • Public channelsYouTube @claspo: 98 videos, 76 subscribers, 9,722 total views. npm: six @claspo packages (renderer, components, templates, document-connector, common, editor) with about 4,700 weekly downloads.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    The Shopify listing shows three paid plans ($39, $69, $249), while the website sells six. Stores between 100K and 1M pageviews see a jump from $69 to $249 on Shopify, though $99 and $159 plans exist.

    Medium impactLow effort First result in 1 month Customer Success Lead

    First action

    Add the $99 and $159 plans.

    How to measure it

    Shopify plan mix in the middle tiers

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Check billing

      Shopify plan setup.

      Product Manager, AI the website conversion research 1 day

    2. 2

      Add plans

      Three tiers.

      Product Manager, AI the website conversion research 2 days

    3. 3

      Update listing

      Pricing section.

      Customer Success Lead 1 day

    4. 4

      Test

      Upgrade paths.

      Product Manager, AI the website conversion research 1 day

    5. 5

      Announce

      To Shopify users.

      Lifecycle Marketing Manager 1 day

    6. 6

      Measure

      Plan mix.

      Data Analyst monthly

    First result
    1 month
    Cost
    $0
    Owner
    Customer Success Lead

    Smallest test

    Add the $99 plan.

    Why it works

    Add Pro 250, 500 and 2000 to the Shopify billing plans and listing, matching the website.

    The middle plans fit the target stores (50K-1M visitors); hiding them pushes some to cheaper limits or away.

    Risks and how to handle them

    • Shopify limits on plan count

      Check the billing API limits.

    Evidence

    • Shopify App StoreClaspo on the Shopify App Store: 5.0 stars from 35 reviews, launched March 19, 2024, developer CLASPO INC. (Wilmington, Delaware). The listing shows Free (3,000 pageviews) and three paid plans, $39, $69 and $249 a month, while the website sells six (also $99, $159 and $399). Recent reviews come from Lithuania, the US and Latvia.Source
    • Your websiteMachine-readable pricing (pricing.md, "Last checked: 2026-10-19"): Pro 50 $39/mo (50,000 pageviews, 1 site), Pro 100 $69, Pro 250 $99, Pro 500 $159, Pro 1000 $249, Pro 2000 $399; annual 25% less; 14-day free trial; "Every plan includes every feature." Overage: "When an account reaches its monthly pageview limit, its widgets stop showing until the next month or until it moves to a higher plan." "Extra pageviews cannot be bought separately." No mention of Autopilot.Source
    • Job postA marketing-lead job post (DOU, July 20, 2026; now closed): Claspo is "a Ukrainian MarTech SaaS operating globally since 2022"; the goal is "scaling MRR to $70K"; the ideal customer is "Shopify DTC brands with 50K-1M monthly visitors"; competitors "OptiMonk, Wisepops, Privy, and others". Channels: brand (Reddit, LinkedIn, Shopify/Klaviyo communities), partnerships, marketplaces (Shopify App Store), SEO "including LLM/AI visibility", and PPC. A team is in place for content, SEO, PPC, templates, design and lifecycle; the role reports to the Founder & CEO.Source
  • 21

    Autopilot gives smaller or no discounts to shoppers likely to buy anyway. Merchants worry most about margin, and no rival reports what discounts it did not give.

    Medium impactLow effort First result in 1 quarter Content Lead

    First action

    Calculate it for ten stores.

    How to measure it

    Stores with the metric

    Now
    –
    Target
    all Autopilot
    By
    2 quarters

    Steps

    1. 1

      Define

      Method.

      Data Analyst 2 weeks

    2. 2

      Build

      Report.

      Product Manager, AI the website conversion research 1 month

    3. 3

      Validate

      Ten stores.

      Data Analyst 2 weeks

    4. 4

      Publish

      Aggregate.

      Content Lead 1 week

    5. 5

      Use in sales

      Demos.

      Customer Success Lead ongoing

    6. 6

      Refresh

      Quarterly.

      Data Analyst quarterly

    First result
    1 quarter
    Cost
    Analyst time
    Owner
    Content Lead

    Smallest test

    Show five merchants their figure.

    Why it works

    Report per store the discount value avoided by segment, and publish an aggregate figure with the benchmark.

    A margin story sells to finance-minded founders.

    Risks and how to handle them

    • Hard to prove

      Use holdout tests.

    Evidence

    • Your websiteAI conversion review and AI the website conversion research pages (/l/cro-audit, /l/ai-cro-agency, marked BETA): three AI agents (CRO Strategist, Campaign Builder, Campaign Optimizer) audit the store and propose campaigns the merchant approves. "Autopilot, the AI the website conversion research that researches your store, costs from $199 a month, plan included. The first month is free." Today it runs "one goal: a bigger subscriber list"; segment campaigns and sales goals are "where the service is heading next". Discounts are "tailored by segment, so shoppers likely to buy anyway receive smaller offers or none."Source
    • Competitor researchRivals' own homepages: OptiMonk, "Describe the popup you want. The agent designs it, writes it and puts it live on your store. Free to start"; Wisepops, "the AI traffic activation platform"; Privy, "Email, SMS, and pop-ups for ecommerce brands... Plans from $30/month".Source
  • 22

    Claspo's six npm packages see about 4,700 weekly downloads, and the Component SDK targets custom builds. Developers at agencies and SaaS companies choose tools too.

    Medium impactLow effort First result in 1 quarter Developer Relations Engineer

    First action

    Write one tutorial.

    How to measure it

    SDK sign-ups

    Now
    –
    Target
    100 a month
    By
    2 quarters

    Steps

    1. 1

      Docs

      SDK reference.

      Developer Relations Engineer 1 month

    2. 2

      Examples

      GitHub repo.

      Developer Relations Engineer 1 month

    3. 3

      Tutorial

      Custom game.

      Developer Relations Engineer 2 weeks

    4. 4

      Share

      Newsletters.

      Developer Relations Engineer monthly

    5. 5

      Track

      Sign-ups.

      Data Analyst monthly

    6. 6

      Iterate

      Feedback.

      Developer Relations Engineer quarterly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Developer Relations Engineer

    Smallest test

    Publish one tutorial.

    Why it works

    Publish developer docs, a GitHub examples repo and a "build a custom popup game" tutorial; list on developer newsletters.

    Developer adoption brings agency and SaaS accounts.

    Risks and how to handle them

    • Small audience

      Keep it light.

    Evidence

    • Public channelsYouTube @claspo: 98 videos, 76 subscribers, 9,722 total views. npm: six @claspo packages (renderer, components, templates, document-connector, common, editor) with about 4,700 weekly downloads.Source
    • Your websiteAgency partnership page: "Standard popups average 3-5% opt-in rate. Claspo's popups average 10% - with top-performing campaigns reaching 26%." Agencies keep their service fees, get "60%+ margin on every client seat" on the agency plan, or 20% affiliate commission for 2 years if a client goes self-serve; a Component SDK lets them build custom games, quizzes and calculators; Claspo co-launches the first campaigns.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 22 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #3 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
More example playbooks and reviews

More growth playbooks

Other companies we have researched, each read from what they are hiring for.

  • idler growth strategyA frontier data lab that builds reinforcement learning environments and evaluations from real production work: a digital twin of a live…22 growth ideas
  • Cardiff growth strategyA small business lender since 2004: working capital loans, merchant cash advances, lines of credit, equipment financing, SBA loans and…23 growth ideas
  • Alarm.com growth strategyA cloud platform for security, video, access control, fire, automation, energy and wellness, sold through professional service providers…21 growth ideas
  • Coursera growth strategyAn online learning platform with courses, Professional Certificates, Specializations and degrees from universities and companies, now…21 growth ideas
  • Orchestra growth strategyA strategic communications and marketing company combining nine firms (BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group…21 growth ideas
  • Koyal growth strategyAn agentic AI filmmaking platform: upload a script, voiceover or song and Koyal turns it into a finished cinematic video with consistent…23 growth ideas
  • Eli Health growth strategyMakes the Hormometer, a saliva test read by a phone app that shows cortisol levels in 20 minutes, with progesterone and testosterone tests…24 growth ideas
  • Nscale growth strategyA full-stack AI cloud: power, data centers, GPU compute, managed Kubernetes and Slurm, serverless and dedicated inference, built in Europe…22 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Claspo did not commission, review or endorse it, and Programmable is not affiliated with Claspo. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Claspo runs its business.

Something wrong, or do you represent Claspo? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Autopilot on pricing, limit alerts, a Klaviyo forms comparison, Shopify reviews, one benchmark set and the changelog fix; the Shopify plans.

  2. Days 31 to 6012 ideas

    US case studies, audits for traffic-rich accounts, communities, agencies, the badge loop, Privy migrations, the retention email, template pages, YouTube and annual billing; discount saved and developers.

  3. Days 61 to 903 ideas

    Start the benchmark report, revenue goals for Autopilot and the component marketplace.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value gamified popups like spin the wheel and scratch cards. The most cited problem: low opt-in rates from standard popups.

  • Every feature on every plan, including free
  • Discounts eating margin
  • In their words: “opt-in rate”

Market

Competitive landscape

4 competitors compared: OptiMonk, Wisepops, Privy and Klaviyo sign-up forms.

  • Gap to exploit: Popups that report revenue and margin, not only sign-ups
  • OptiMonk: Similar promise to Claspo
  • Wisepops: Higher-end focus

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
ProgrammableMarketing
ExamplesLeaderboardsProductsTermsPrivacyCookiesDPALegalContact

© 2026 AI-Powered Growth Intelligence