Cockroach Labs growth playbook

Render the partner list on the server so the HTML carries every partner name, category, short description and link, and keep the filters as an enhancement. Then give each integration its own page (what it does, a quickstart, a code sample, the partner's quote, a link to the partner's listing) and add those pages to the sitemap and llms.txt. Start with the AI partners: Anthropic Claude Code, Cursor, LangChain, CrewAI, OpenAI and Vercel.

Partner pages are what both search engines and agents use to answer "does X work with Y", and each page gives the partner something to link to and co-promote.

[ ] Partner list present in the page HTML (no JavaScript needed)
[ ] One page per integration with quickstart and code sample
[ ] Partner quote and link to the partner's listing
[ ] Page in sitemap.xml and llms.txt
[ ] Linked from /product/ai/ and the relevant docs page
[ ] Partner asked to link back
[ ] Monthly check: indexed, cited by assistants, referral sign-ups

• Partners want approval of copy

  Send each draft to the partner with a one-week review window.

• 34 pages is a lot

  Ship the template first and fill pages in order of developer demand.

• Your websiteThe Integrations Hub (/product/partner-integrations/) and the Partners Locator (/partners/tech/) send their partner lists only inside a script; the page text a reader gets without running JavaScript says "Showing 0 partners" and "No partners match these filters". The script holds 34 partners, among them Anthropic, OpenAI, Cursor, LangChain, CrewAI, Vercel, Netlify, Confluent, Datadog, Snowflake, Teleport and Temenos. Apart from the cloud providers, IBM and Red Hat, no partner has its own page in the sitemap.Source
• HiringSr. Partner Marketing Manager (posted August 25, 2026): owns go-to-market "across cloud, AI, and ISV ecosystems"; by 90 days, "a repeatable go-to-market playbook for new partner integrations, active co-marketing programs running with at least two ISV partners"; success means "Every major partner integration has a go-to-market plan and supporting content before or at launch" and "CockroachDB is visible and well-positioned within AI and cloud ISV ecosystems".Source
• HiringStaff Product Marketing Manager, Developer Experience (posted August 26, 2026): owns "the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it", including "agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases"; "If an agent doesn't pick us at activation, nothing downstream happens"; also owns the migration story ("AI Migration Assistant and the MOLT tooling") and "quickstarts, docs, sample apps".Source
• HiringPrincipal Partner Solutions Architect: in the past year the partnerships team "launched the ISV Technology Partner Program, shipped live integrations with LangChain, Anthropic Claude Code, Confluent, and Datadog", deepened "a global IBM OEM relationship" and "launched the CockroachDB Integrations Hub"; "Our AWS Strategic Collaboration Agreement is evolving into a systematic AI ISV acquisition engine"; the role builds "integration walkthrough videos, quickstart demos, and co-marketing launch packages".Source
• Your websiteProduct AI page: "The system of record for agentic memory"; lists a "Fully Managed MCP Server", a "CockroachDB Agentic Skills Repo", the "ccloud CLI: Agent-Ready Database CLI", a "CockroachDB Developer Pluging for Claude" (sic), a plugin for Cursor and LangChain providers. The MCP server docs give setup steps for Claude Code, Cursor, Cline, GitHub Copilot and Codex. The pricing page has a "Copy markdown" button.Source

Publish www.cockroachlabs.com/llms.txt with the product, Continuum, pricing (markdown), comparisons, integrations, MCP server, quickstarts and migration tools. Redirect /docs/llms.txt to docs.cockroachlabs.com/llms.txt, update the robots.txt sitemap line to docs.cockroachlabs.com/sitemap.xml, and put the current version first in the docs index with older versions marked as such.

Agents and crawlers follow these conventions literally; fixing them costs hours and affects every AI answer about CockroachDB.

• Too long to be useful

  Keep llms.txt short and link to deeper indexes.

• Your websiteAgent and crawler entry points (checked October 21, 2026): www.cockroachlabs.com/llms.txt returns 404; www.cockroachlabs.com/docs/llms.txt redirects to docs.cockroachlabs.com/docs/llms.txt, which returns 404 (the working file is docs.cockroachlabs.com/llms.txt); robots.txt still lists www.cockroachlabs.com/docs/sitemap.xml, which also ends in a 404 (the docs sitemap now lives at docs.cockroachlabs.com/sitemap.xml). The docs llms.txt indexes every version back to v23.1.Source
• HiringStaff Product Marketing Manager, Developer Experience (posted August 26, 2026): owns "the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it", including "agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases"; "If an agent doesn't pick us at activation, nothing downstream happens"; also owns the migration story ("AI Migration Assistant and the MOLT tooling") and "quickstarts, docs, sample apps".Source
• Your websiteProduct AI page: "The system of record for agentic memory"; lists a "Fully Managed MCP Server", a "CockroachDB Agentic Skills Repo", the "ccloud CLI: Agent-Ready Database CLI", a "CockroachDB Developer Pluging for Claude" (sic), a plugin for Cursor and LangChain providers. The MCP server docs give setup steps for Claude Code, Cursor, Cline, GitHub Copilot and Codex. The pricing page has a "Copy markdown" button.Source
• Your websitePricing: Cockroach Continuum for new organizations from September 15, 2026; "New Cloud organizations get a 30-day free trial with $400 in credit"; Standard "$0.092 per vCPU-hour", about "$203/mo based on 2 vCPU · 100 GB"; Mission Critical "$0.162 per vCPU-hour", about "$1,528/mo"; a cost estimator with 24 AWS regions including Singapore, Sydney, Mumbai, Tokyo and Jakarta.Source

Build a fixed set of 30 prompts (a multi-region SaaS app, a payments ledger, agent memory, "a Postgres database that survives a region outage") and run them monthly in Claude Code, Cursor, Codex and Copilot. Record which database each picks and why, and which CockroachDB pages they read. Use the gaps to steer docs, quickstarts and integration pages.

What gets measured gets fixed; the prompts show exactly which content would change the agent's choice.

• Results vary run to run

  Run each prompt five times and report the share.

• HiringStaff Product Marketing Manager, Developer Experience (posted August 26, 2026): owns "the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it", including "agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases"; "If an agent doesn't pick us at activation, nothing downstream happens"; also owns the migration story ("AI Migration Assistant and the MOLT tooling") and "quickstarts, docs, sample apps".Source
• Your websiteProduct AI page: "The system of record for agentic memory"; lists a "Fully Managed MCP Server", a "CockroachDB Agentic Skills Repo", the "ccloud CLI: Agent-Ready Database CLI", a "CockroachDB Developer Pluging for Claude" (sic), a plugin for Cursor and LangChain providers. The MCP server docs give setup steps for Claude Code, Cursor, Cline, GitHub Copilot and Codex. The pricing page has a "Copy markdown" button.Source
• Competitor researchRivals for new builds: Amazon Aurora DSQL (Cockroach Labs compares itself in a webinar), Google Spanner, YugabyteDB and TiDB in distributed SQL, and developer-first Postgres clouds such as Neon and Supabase, which coding agents often reach for when a prompt simply asks for "a Postgres database".See the research Source
• Your websiteAgent and crawler entry points (checked October 21, 2026): www.cockroachlabs.com/llms.txt returns 404; www.cockroachlabs.com/docs/llms.txt redirects to docs.cockroachlabs.com/docs/llms.txt, which returns 404 (the working file is docs.cockroachlabs.com/llms.txt); robots.txt still lists www.cockroachlabs.com/docs/sitemap.xml, which also ends in a 404 (the docs sitemap now lives at docs.cockroachlabs.com/sitemap.xml). The docs llms.txt indexes every version back to v23.1.Source

Compress and resize images (about 5.8 MB can be saved), stop the repeated launch banner markup, defer non-essential third-party scripts until after interaction, and set a page-weight budget in the build.

A faster first page keeps more developers and buyers from the launch traffic and improves search ranking.

• Tracking breaks

  Test Segment and Marketo after deferring tags.

• Google PageSpeedHomepage on a phone: performance score 46, main content in 6.3 seconds in the lab test, 11.3 MB downloaded (6.4 MB of images, about 5.8 MB could be saved; 4.3 MB of JavaScript). Real visitors fail Core Web Vitals: Chrome field data shows largest paint at 3.0 seconds and interaction at 283 ms, and largest paint has grown about 32% slower.Source
• Your websiteHomepage: "Scale to thousands of databases without giving up resilience or control"; DoorDash "1.9 PB live data under management", "1.2M queries / second", "Migrated from Aurora Postgres"; OpenAI "IAM infrastructure for ChatGPT" with Ory; FAQ says existing CockroachDB Cloud customers keep running as they are and "a path to move to Cockroach Continuum is coming"; an "estate assessment" maps "cluster count, workload distribution, agent readiness". The homepage has no social share image and its og:url points to "/homepage/".Source

Add share images to the homepage, Continuum, pricing and AI pages, set og:url to the canonical address, fix the typo, and check the top 20 pages for the same issues.

Launch posts on LinkedIn, X and Slack spread further with a clear preview.

• Old caches

  Refresh LinkedIn's post inspector.

• Your websiteHomepage: "Scale to thousands of databases without giving up resilience or control"; DoorDash "1.9 PB live data under management", "1.2M queries / second", "Migrated from Aurora Postgres"; OpenAI "IAM infrastructure for ChatGPT" with Ory; FAQ says existing CockroachDB Cloud customers keep running as they are and "a path to move to Cockroach Continuum is coming"; an "estate assessment" maps "cluster count, workload distribution, agent readiness". The homepage has no social share image and its og:url points to "/homepage/".Source
• Your websiteProduct AI page: "The system of record for agentic memory"; lists a "Fully Managed MCP Server", a "CockroachDB Agentic Skills Repo", the "ccloud CLI: Agent-Ready Database CLI", a "CockroachDB Developer Pluging for Claude" (sic), a plugin for Cursor and LangChain providers. The MCP server docs give setup steps for Claude Code, Cursor, Cline, GitHub Copilot and Codex. The pricing page has a "Copy markdown" button.Source
• Your websiteEvents and press: Cockroach Labs launched Cockroach Continuum on September 15, 2026; event pages for AWS re:Invent and IBM Think; a "Meet Continuum" webinar; a State of Resilience 2025 report on "the true cost of downtime"; the ISV program features Teleport, AuthZed, Ory and Phase Two for identity, payments, banking and trading.Source

Redirect old names (free tier, serverless, basic) to one page that says what they became, shows the current trial and links to the Continuum quickstart. Add a short "names over time" note to the docs and llms.txt.

People and agents arrive with old names; one clear answer stops them from bouncing or picking a rival.

• Existing customers confused

  Say clearly that current plans keep running.

• Your websiteCustomer stories include SumUp, Netflix, FanDuel, Booking.com, Kaizen Gaming, Mux, Shipt, Route, Form3, Spreedly, Devsisters, Cisco AI and Nightfall AI; the homepage quotes DoorDash and OpenAI, but neither has a story page. "/free-tier/" redirects to /lp/serverless/, a page titled "CockroachDB Cloud: Fully Managed Distributed SQL" that does not mention Continuum.Source
• Your websitePricing: Cockroach Continuum for new organizations from September 15, 2026; "New Cloud organizations get a 30-day free trial with $400 in credit"; Standard "$0.092 per vCPU-hour", about "$203/mo based on 2 vCPU · 100 GB"; Mission Critical "$0.162 per vCPU-hour", about "$1,528/mo"; a cost estimator with 24 AWS regions including Singapore, Sydney, Mumbai, Tokyo and Jakarta.Source
• Your websiteAgent and crawler entry points (checked October 21, 2026): www.cockroachlabs.com/llms.txt returns 404; www.cockroachlabs.com/docs/llms.txt redirects to docs.cockroachlabs.com/docs/llms.txt, which returns 404 (the working file is docs.cockroachlabs.com/llms.txt); robots.txt still lists www.cockroachlabs.com/docs/sitemap.xml, which also ends in a 404 (the docs sitemap now lives at docs.cockroachlabs.com/sitemap.xml). The docs llms.txt indexes every version back to v23.1.Source
• HiringStaff Product Marketing Manager, Developer Experience (posted August 26, 2026): owns "the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it", including "agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases"; "If an agent doesn't pick us at activation, nothing downstream happens"; also owns the migration story ("AI Migration Assistant and the MOLT tooling") and "quickstarts, docs, sample apps".Source

Make one kit per launch: integration page, two-minute walkthrough video, quickstart repo, joint blog, partner newsletter blurb, a webinar slot and sales enablement. Run it for the four shipped integrations, then for each new one at launch.

Consistent launches turn engineering work into developer adoption and give partners an easy reason to promote.

• Partner schedules slip

  Launch Cockroach Labs' side first.

• HiringSr. Partner Marketing Manager (posted August 25, 2026): owns go-to-market "across cloud, AI, and ISV ecosystems"; by 90 days, "a repeatable go-to-market playbook for new partner integrations, active co-marketing programs running with at least two ISV partners"; success means "Every major partner integration has a go-to-market plan and supporting content before or at launch" and "CockroachDB is visible and well-positioned within AI and cloud ISV ecosystems".Source
• HiringPrincipal Partner Solutions Architect: in the past year the partnerships team "launched the ISV Technology Partner Program, shipped live integrations with LangChain, Anthropic Claude Code, Confluent, and Datadog", deepened "a global IBM OEM relationship" and "launched the CockroachDB Integrations Hub"; "Our AWS Strategic Collaboration Agreement is evolving into a systematic AI ISV acquisition engine"; the role builds "integration walkthrough videos, quickstart demos, and co-marketing launch packages".Source
• Your websiteThe Integrations Hub (/product/partner-integrations/) and the Partners Locator (/partners/tech/) send their partner lists only inside a script; the page text a reader gets without running JavaScript says "Showing 0 partners" and "No partners match these filters". The script holds 34 partners, among them Anthropic, OpenAI, Cursor, LangChain, CrewAI, Vercel, Netlify, Confluent, Datadog, Snowflake, Teleport and Temenos. Apart from the cloud providers, IBM and Red Hat, no partner has its own page in the sitemap.Source

Write fair pages for CockroachDB vs Neon, vs Supabase and vs Aurora DSQL: Postgres compatibility, multi-region writes, failure behavior, pricing at small and large sizes, and migration in either direction, each with a quickstart.

Comparison pages are what agents and developers read when they choose, and they are missing for the most common choices.

• Rivals change quickly

  Date each page and review quarterly.

• Your websiteSitemap (1,820 URLs, checked October 21, 2026): 906 blog posts, 186 webinars, 169 resources, 97 glossary pages, 67 Big Ideas podcast episodes, 51 guides, 38 customer stories, 24 solution pages and 10 comparison pages (vs Oracle, PostgreSQL, Amazon Aurora, Google Spanner, MongoDB, Cassandra, YugabyteDB, TiDB, SingleStore); no comparison with developer-first Postgres clouds such as Neon or Supabase. A duplicate /solutions/verticals/manufacturing-logistics1/ declares itself canonical. The RSS feed's newest item is dated August 28, 2026, while the blog has posts from October 19.Source
• Competitor researchRivals for new builds: Amazon Aurora DSQL (Cockroach Labs compares itself in a webinar), Google Spanner, YugabyteDB and TiDB in distributed SQL, and developer-first Postgres clouds such as Neon and Supabase, which coding agents often reach for when a prompt simply asks for "a Postgres database".See the research Source
• HiringStaff Product Marketing Manager, Developer Experience (posted August 26, 2026): owns "the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it", including "agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases"; "If an agent doesn't pick us at activation, nothing downstream happens"; also owns the migration story ("AI Migration Assistant and the MOLT tooling") and "quickstarts, docs, sample apps".Source
• Your websitePricing: Cockroach Continuum for new organizations from September 15, 2026; "New Cloud organizations get a 30-day free trial with $400 in credit"; Standard "$0.092 per vCPU-hour", about "$203/mo based on 2 vCPU · 100 GB"; Mission Critical "$0.162 per vCPU-hour", about "$1,528/mo"; a cost estimator with 24 AWS regions including Singapore, Sydney, Mumbai, Tokyo and Jakarta.Source

Define product-qualified signals (multi-region cluster, data above a threshold, MCP server connected, several users), enrich them with Clay, and route them to the right SDR with the account context. Measure meetings and conversion against marketing-qualified leads.

Product behavior is the strongest buying signal a usage-priced product has.

• Developers dislike sales calls

  Offer help, not demos, and let them opt out.

• HiringMarketing Operations Manager (NYC or Austin): "we're building a modern, AI-first marketing organization"; tools "Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce"; owns "email operations org-wide, including campaigns, nurtures, and lifecycle programs", event registration and "pipeline attribution", lead scoring and routing, and "the operational health of key marketing technology integrations, including PLG tracking".Source
• HiringGo-to-market hiring outside marketing: a Value Engineer to build "custom Return on Investment (ROI) and Total Cost of Ownership (TCO) models" and "build the Value Engineering practice at Cockroach Labs from the ground up"; a Strategy and Operations Manager, GTM - EMEA designing "account prioritization agents, outreach personalization, pipeline intelligence, customer health scoring"; a Sales Development Representative in Singapore using "intent signals" and "AI-assisted workflows"; a Senior Staff Sales Engineer in Australia; a Manager, Technical Support (APAC) in Bangalore.Source
• Your websitePricing: Cockroach Continuum for new organizations from September 15, 2026; "New Cloud organizations get a 30-day free trial with $400 in credit"; Standard "$0.092 per vCPU-hour", about "$203/mo based on 2 vCPU · 100 GB"; Mission Critical "$0.162 per vCPU-hour", about "$1,528/mo"; a cost estimator with 24 AWS regions including Singapore, Sydney, Mumbai, Tokyo and Jakarta.Source
• Your websiteProduct AI page: "The system of record for agentic memory"; lists a "Fully Managed MCP Server", a "CockroachDB Agentic Skills Repo", the "ccloud CLI: Agent-Ready Database CLI", a "CockroachDB Developer Pluging for Claude" (sic), a plugin for Cursor and LangChain providers. The MCP server docs give setup steps for Claude Code, Cursor, Cline, GitHub Copilot and Codex. The pricing page has a "Copy markdown" button.Source

Send usage-based messages: day 1 quickstart for their language, day 3 the MCP server for their coding agent, day 7 multi-region in one step, day 20 a cost estimate for production, and day 27 a note on what happens when the credit ends.

Guiding users to the moment the database proves its value lifts trial conversion.

• Too many emails

  Skip steps a user has already done.

• Your websitePricing: Cockroach Continuum for new organizations from September 15, 2026; "New Cloud organizations get a 30-day free trial with $400 in credit"; Standard "$0.092 per vCPU-hour", about "$203/mo based on 2 vCPU · 100 GB"; Mission Critical "$0.162 per vCPU-hour", about "$1,528/mo"; a cost estimator with 24 AWS regions including Singapore, Sydney, Mumbai, Tokyo and Jakarta.Source
• HiringMarketing Operations Manager (NYC or Austin): "we're building a modern, AI-first marketing organization"; tools "Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce"; owns "email operations org-wide, including campaigns, nurtures, and lifecycle programs", event registration and "pipeline attribution", lead scoring and routing, and "the operational health of key marketing technology integrations, including PLG tracking".Source
• Your websiteProduct AI page: "The system of record for agentic memory"; lists a "Fully Managed MCP Server", a "CockroachDB Agentic Skills Repo", the "ccloud CLI: Agent-Ready Database CLI", a "CockroachDB Developer Pluging for Claude" (sic), a plugin for Cursor and LangChain providers. The MCP server docs give setup steps for Claude Code, Cursor, Cline, GitHub Copilot and Codex. The pricing page has a "Copy markdown" button.Source
• HiringStaff Product Marketing Manager, Developer Experience (posted August 26, 2026): owns "the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it", including "agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases"; "If an agent doesn't pick us at activation, nothing downstream happens"; also owns the migration story ("AI Migration Assistant and the MOLT tooling") and "quickstarts, docs, sample apps".Source

Turn the model into a short web estimator: current database, cluster count, regions, downtime cost and team time, compared with Continuum Standard and Mission Critical. Offer the full assessment as the next step and pass the inputs to the AE.

A self-serve number qualifies buyers and gives the Value Engineer a head start on every assessment.

• Numbers challenged

  Show the assumptions and the State of Resilience data behind them.

• HiringGo-to-market hiring outside marketing: a Value Engineer to build "custom Return on Investment (ROI) and Total Cost of Ownership (TCO) models" and "build the Value Engineering practice at Cockroach Labs from the ground up"; a Strategy and Operations Manager, GTM - EMEA designing "account prioritization agents, outreach personalization, pipeline intelligence, customer health scoring"; a Sales Development Representative in Singapore using "intent signals" and "AI-assisted workflows"; a Senior Staff Sales Engineer in Australia; a Manager, Technical Support (APAC) in Bangalore.Source
• Your websiteHomepage: "Scale to thousands of databases without giving up resilience or control"; DoorDash "1.9 PB live data under management", "1.2M queries / second", "Migrated from Aurora Postgres"; OpenAI "IAM infrastructure for ChatGPT" with Ory; FAQ says existing CockroachDB Cloud customers keep running as they are and "a path to move to Cockroach Continuum is coming"; an "estate assessment" maps "cluster count, workload distribution, agent readiness". The homepage has no social share image and its og:url points to "/homepage/".Source
• Your websitePricing: Cockroach Continuum for new organizations from September 15, 2026; "New Cloud organizations get a 30-day free trial with $400 in credit"; Standard "$0.092 per vCPU-hour", about "$203/mo based on 2 vCPU · 100 GB"; Mission Critical "$0.162 per vCPU-hour", about "$1,528/mo"; a cost estimator with 24 AWS regions including Singapore, Sydney, Mumbai, Tokyo and Jakarta.Source
• Your websiteEvents and press: Cockroach Labs launched Cockroach Continuum on September 15, 2026; event pages for AWS re:Invent and IBM Think; a "Meet Continuum" webinar; a State of Resilience 2025 report on "the true cost of downtime"; the ISV program features Teleport, AuthZed, Ory and Phase Two for identity, payments, banking and trading.Source

Build a page for teams leaving Aurora Postgres: why they move, what changes, how MOLT and the Migration Assistant work, a dry run on a sample schema, and the DoorDash results (with approval). Target it in search and AWS events.

A named path with a famous example lowers the perceived risk of migration.

• Story not approved

  Use anonymized numbers or another Aurora migrator.

• Your websiteHomepage: "Scale to thousands of databases without giving up resilience or control"; DoorDash "1.9 PB live data under management", "1.2M queries / second", "Migrated from Aurora Postgres"; OpenAI "IAM infrastructure for ChatGPT" with Ory; FAQ says existing CockroachDB Cloud customers keep running as they are and "a path to move to Cockroach Continuum is coming"; an "estate assessment" maps "cluster count, workload distribution, agent readiness". The homepage has no social share image and its og:url points to "/homepage/".Source
• HiringStaff Product Marketing Manager, Developer Experience (posted August 26, 2026): owns "the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it", including "agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases"; "If an agent doesn't pick us at activation, nothing downstream happens"; also owns the migration story ("AI Migration Assistant and the MOLT tooling") and "quickstarts, docs, sample apps".Source
• Your websiteCustomer stories include SumUp, Netflix, FanDuel, Booking.com, Kaizen Gaming, Mux, Shipt, Route, Form3, Spreedly, Devsisters, Cisco AI and Nightfall AI; the homepage quotes DoorDash and OpenAI, but neither has a story page. "/free-tier/" redirects to /lp/serverless/, a page titled "CockroachDB Cloud: Fully Managed Distributed SQL" that does not mention Continuum.Source
• Your websiteEvents and press: Cockroach Labs launched Cockroach Continuum on September 15, 2026; event pages for AWS re:Invent and IBM Think; a "Meet Continuum" webinar; a State of Resilience 2025 report on "the true cost of downtime"; the ISV program features Teleport, AuthZed, Ory and Phase Two for identity, payments, banking and trading.Source

Build a joint program with AWS for AI-native ISVs: credits, an agent memory reference architecture, the MCP server and LangChain or CrewAI quickstarts, and a co-sell path through AWS Marketplace. Publish two AI-native customer stories.

AWS brings the startups and the budget; a packaged offer makes them easy to land.

• AWS favors its own databases

  Lead with multi-region and multi-cloud needs.

• HiringPrincipal Partner Solutions Architect: in the past year the partnerships team "launched the ISV Technology Partner Program, shipped live integrations with LangChain, Anthropic Claude Code, Confluent, and Datadog", deepened "a global IBM OEM relationship" and "launched the CockroachDB Integrations Hub"; "Our AWS Strategic Collaboration Agreement is evolving into a systematic AI ISV acquisition engine"; the role builds "integration walkthrough videos, quickstart demos, and co-marketing launch packages".Source
• Your websiteProduct AI page: "The system of record for agentic memory"; lists a "Fully Managed MCP Server", a "CockroachDB Agentic Skills Repo", the "ccloud CLI: Agent-Ready Database CLI", a "CockroachDB Developer Pluging for Claude" (sic), a plugin for Cursor and LangChain providers. The MCP server docs give setup steps for Claude Code, Cursor, Cline, GitHub Copilot and Codex. The pricing page has a "Copy markdown" button.Source
• Your websiteCustomer stories include SumUp, Netflix, FanDuel, Booking.com, Kaizen Gaming, Mux, Shipt, Route, Form3, Spreedly, Devsisters, Cisco AI and Nightfall AI; the homepage quotes DoorDash and OpenAI, but neither has a story page. "/free-tier/" redirects to /lp/serverless/, a page titled "CockroachDB Cloud: Fully Managed Distributed SQL" that does not mention Continuum.Source
• HiringSr. Partner Marketing Manager (posted August 25, 2026): owns go-to-market "across cloud, AI, and ISV ecosystems"; by 90 days, "a repeatable go-to-market playbook for new partner integrations, active co-marketing programs running with at least two ISV partners"; success means "Every major partner integration has a go-to-market plan and supporting content before or at launch" and "CockroachDB is visible and well-positioned within AI and cloud ISV ecosystems".Source

Build an n8n workflow that enriches each scanned lead, writes a personal follow-up based on the session or booth conversation, and routes it to the right rep within 24 hours, with attribution set up before the event.

Speed and relevance decide event ROI, and the tooling is already in place.

• Generic notes

  Use booth notes and require rep review.

• HiringMarketing Operations Manager (NYC or Austin): "we're building a modern, AI-first marketing organization"; tools "Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce"; owns "email operations org-wide, including campaigns, nurtures, and lifecycle programs", event registration and "pipeline attribution", lead scoring and routing, and "the operational health of key marketing technology integrations, including PLG tracking".Source
• Your websiteEvents and press: Cockroach Labs launched Cockroach Continuum on September 15, 2026; event pages for AWS re:Invent and IBM Think; a "Meet Continuum" webinar; a State of Resilience 2025 report on "the true cost of downtime"; the ISV program features Teleport, AuthZed, Ory and Phase Two for identity, payments, banking and trading.Source
• HiringGo-to-market hiring outside marketing: a Value Engineer to build "custom Return on Investment (ROI) and Total Cost of Ownership (TCO) models" and "build the Value Engineering practice at Cockroach Labs from the ground up"; a Strategy and Operations Manager, GTM - EMEA designing "account prioritization agents, outreach personalization, pipeline intelligence, customer health scoring"; a Sales Development Representative in Singapore using "intent signals" and "AI-assisted workflows"; a Senior Staff Sales Engineer in Australia; a Manager, Technical Support (APAC) in Bangalore.Source

Run APAC-time webinars, publish two APAC customer stories (gaming, fintech and payments are strong verticals), localize SDR sequences with regional data residency points, and show APAC regions on the pricing page by default for APAC visitors.

Local proof and timing give the new team something to sell with.

• Small team stretched

  Focus on two countries first.

• HiringGo-to-market hiring outside marketing: a Value Engineer to build "custom Return on Investment (ROI) and Total Cost of Ownership (TCO) models" and "build the Value Engineering practice at Cockroach Labs from the ground up"; a Strategy and Operations Manager, GTM - EMEA designing "account prioritization agents, outreach personalization, pipeline intelligence, customer health scoring"; a Sales Development Representative in Singapore using "intent signals" and "AI-assisted workflows"; a Senior Staff Sales Engineer in Australia; a Manager, Technical Support (APAC) in Bangalore.Source
• Your websitePricing: Cockroach Continuum for new organizations from September 15, 2026; "New Cloud organizations get a 30-day free trial with $400 in credit"; Standard "$0.092 per vCPU-hour", about "$203/mo based on 2 vCPU · 100 GB"; Mission Critical "$0.162 per vCPU-hour", about "$1,528/mo"; a cost estimator with 24 AWS regions including Singapore, Sydney, Mumbai, Tokyo and Jakarta.Source
• Your websiteCustomer stories include SumUp, Netflix, FanDuel, Booking.com, Kaizen Gaming, Mux, Shipt, Route, Form3, Spreedly, Devsisters, Cisco AI and Nightfall AI; the homepage quotes DoorDash and OpenAI, but neither has a story page. "/free-tier/" redirects to /lp/serverless/, a page titled "CockroachDB Cloud: Fully Managed Distributed SQL" that does not mention Continuum.Source

Add a short "Use CockroachDB with your coding agent" section to the main README, cross-link the skills repo, plugins, MCP server and CLI, and announce them in GitHub releases and discussions. Track installs and trial starts from GitHub.

GitHub is where developers and their agents look first; a README section is free reach.

• README clutter

  Keep it to five lines.

• Developer communityGitHub: the cockroachdb/cockroach repository has about 32,600 stars and the organization 225 public repositories, with code pushed the same day; Hacker News has 351 mentions of CockroachDB, the top being "CockroachDB 1.0" with 811 points.Source
• Your websiteProduct AI page: "The system of record for agentic memory"; lists a "Fully Managed MCP Server", a "CockroachDB Agentic Skills Repo", the "ccloud CLI: Agent-Ready Database CLI", a "CockroachDB Developer Pluging for Claude" (sic), a plugin for Cursor and LangChain providers. The MCP server docs give setup steps for Claude Code, Cursor, Cline, GitHub Copilot and Codex. The pricing page has a "Copy markdown" button.Source
• HiringStaff Product Marketing Manager, Developer Experience (posted August 26, 2026): owns "the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it", including "agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases"; "If an agent doesn't pick us at activation, nothing downstream happens"; also owns the migration story ("AI Migration Assistant and the MOLT tooling") and "quickstarts, docs, sample apps".Source

Give each Cloud customer a short estate review (what Continuum would change, cost comparison, Aegis benefits), a lifecycle email series, and an early-access list for the move. Track intent and concerns in Salesforce.

Proactive help protects renewals during a product transition and finds expansion.

• Path not ready

  Share what is known and when more will follow.

• Your websiteHomepage: "Scale to thousands of databases without giving up resilience or control"; DoorDash "1.9 PB live data under management", "1.2M queries / second", "Migrated from Aurora Postgres"; OpenAI "IAM infrastructure for ChatGPT" with Ory; FAQ says existing CockroachDB Cloud customers keep running as they are and "a path to move to Cockroach Continuum is coming"; an "estate assessment" maps "cluster count, workload distribution, agent readiness". The homepage has no social share image and its og:url points to "/homepage/".Source
• HiringMarketing Operations Manager (NYC or Austin): "we're building a modern, AI-first marketing organization"; tools "Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce"; owns "email operations org-wide, including campaigns, nurtures, and lifecycle programs", event registration and "pipeline attribution", lead scoring and routing, and "the operational health of key marketing technology integrations, including PLG tracking".Source
• Your websiteEvents and press: Cockroach Labs launched Cockroach Continuum on September 15, 2026; event pages for AWS re:Invent and IBM Think; a "Meet Continuum" webinar; a State of Resilience 2025 report on "the true cost of downtime"; the ISV program features Teleport, AuthZed, Ory and Phase Two for identity, payments, banking and trading.Source

Publish an open benchmark repository: popular agent frameworks with different memory stores, failure injection (node, zone, region), and measures of lost state and recovery time. Invite partners and rivals to submit results.

A neutral, runnable benchmark becomes the reference that agents, analysts and developers cite.

• Seen as biased

  Open method and accept outside submissions.

• Your websiteProduct AI page: "The system of record for agentic memory"; lists a "Fully Managed MCP Server", a "CockroachDB Agentic Skills Repo", the "ccloud CLI: Agent-Ready Database CLI", a "CockroachDB Developer Pluging for Claude" (sic), a plugin for Cursor and LangChain providers. The MCP server docs give setup steps for Claude Code, Cursor, Cline, GitHub Copilot and Codex. The pricing page has a "Copy markdown" button.Source
• HiringPrincipal Partner Solutions Architect: in the past year the partnerships team "launched the ISV Technology Partner Program, shipped live integrations with LangChain, Anthropic Claude Code, Confluent, and Datadog", deepened "a global IBM OEM relationship" and "launched the CockroachDB Integrations Hub"; "Our AWS Strategic Collaboration Agreement is evolving into a systematic AI ISV acquisition engine"; the role builds "integration walkthrough videos, quickstart demos, and co-marketing launch packages".Source
• Your websiteEvents and press: Cockroach Labs launched Cockroach Continuum on September 15, 2026; event pages for AWS re:Invent and IBM Think; a "Meet Continuum" webinar; a State of Resilience 2025 report on "the true cost of downtime"; the ISV program features Teleport, AuthZed, Ory and Phase Two for identity, payments, banking and trading.Source
• Developer communityGitHub: the cockroachdb/cockroach repository has about 32,600 stars and the organization 225 public repositories, with code pushed the same day; Hacker News has 351 mentions of CockroachDB, the top being "CockroachDB 1.0" with 811 points.Source

Build one shared agent that ranks accounts weekly from trial behavior, partner integrations used, event attendance, web intent and firmographics, writes a reason for each rank, and feeds SDR and AE queues in every region.

One consistent ranking focuses scarce sellers on the accounts most likely to buy.

• Black-box ranking

  Show the reason for each account.

• HiringGo-to-market hiring outside marketing: a Value Engineer to build "custom Return on Investment (ROI) and Total Cost of Ownership (TCO) models" and "build the Value Engineering practice at Cockroach Labs from the ground up"; a Strategy and Operations Manager, GTM - EMEA designing "account prioritization agents, outreach personalization, pipeline intelligence, customer health scoring"; a Sales Development Representative in Singapore using "intent signals" and "AI-assisted workflows"; a Senior Staff Sales Engineer in Australia; a Manager, Technical Support (APAC) in Bangalore.Source
• HiringMarketing Operations Manager (NYC or Austin): "we're building a modern, AI-first marketing organization"; tools "Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce"; owns "email operations org-wide, including campaigns, nurtures, and lifecycle programs", event registration and "pipeline attribution", lead scoring and routing, and "the operational health of key marketing technology integrations, including PLG tracking".Source
• Your websiteThe Integrations Hub (/product/partner-integrations/) and the Partners Locator (/partners/tech/) send their partner lists only inside a script; the page text a reader gets without running JavaScript says "Showing 0 partners" and "No partners match these filters". The script holds 34 partners, among them Anthropic, OpenAI, Cursor, LangChain, CrewAI, Vercel, Netlify, Confluent, Datadog, Snowflake, Teleport and Temenos. Apart from the cloud providers, IBM and Red Hat, no partner has its own page in the sitemap.Source

Start a short series on databases in the agent era with customers and partners, cut each episode into clips for LinkedIn and YouTube, and link each to the matching quickstart.

Clips reach developers where they spend time and keep the launch story going.

• Low reach

  Ask guests to share.

• Your websiteSitemap (1,820 URLs, checked October 21, 2026): 906 blog posts, 186 webinars, 169 resources, 97 glossary pages, 67 Big Ideas podcast episodes, 51 guides, 38 customer stories, 24 solution pages and 10 comparison pages (vs Oracle, PostgreSQL, Amazon Aurora, Google Spanner, MongoDB, Cassandra, YugabyteDB, TiDB, SingleStore); no comparison with developer-first Postgres clouds such as Neon or Supabase. A duplicate /solutions/verticals/manufacturing-logistics1/ declares itself canonical. The RSS feed's newest item is dated August 28, 2026, while the blog has posts from October 19.Source
• Your websiteEvents and press: Cockroach Labs launched Cockroach Continuum on September 15, 2026; event pages for AWS re:Invent and IBM Think; a "Meet Continuum" webinar; a State of Resilience 2025 report on "the true cost of downtime"; the ISV program features Teleport, AuthZed, Ory and Phase Two for identity, payments, banking and trading.Source
• Job postsEvery Cockroach Labs job post: "Cockroach Continuum is built to meet this moment, bringing individual databases together into one fleet designed for agentic applications, where AI agents help teams provision, scale, and optimize workloads at machine speed."Source

Fix the feed generation so every new post appears, add the feed to the blog head and llms.txt, and redirect the duplicate page to the main one.

Feeds still feed newsletters, aggregators and some AI tools; a stale feed hides the newest content.

• Old items flood readers

  Publish only posts from the last 30 days on restart.

• Your websiteSitemap (1,820 URLs, checked October 21, 2026): 906 blog posts, 186 webinars, 169 resources, 97 glossary pages, 67 Big Ideas podcast episodes, 51 guides, 38 customer stories, 24 solution pages and 10 comparison pages (vs Oracle, PostgreSQL, Amazon Aurora, Google Spanner, MongoDB, Cassandra, YugabyteDB, TiDB, SingleStore); no comparison with developer-first Postgres clouds such as Neon or Supabase. A duplicate /solutions/verticals/manufacturing-logistics1/ declares itself canonical. The RSS feed's newest item is dated August 28, 2026, while the blog has posts from October 19.Source
• Your websiteAgent and crawler entry points (checked October 21, 2026): www.cockroachlabs.com/llms.txt returns 404; www.cockroachlabs.com/docs/llms.txt redirects to docs.cockroachlabs.com/docs/llms.txt, which returns 404 (the working file is docs.cockroachlabs.com/llms.txt); robots.txt still lists www.cockroachlabs.com/docs/sitemap.xml, which also ends in a 404 (the docs sitemap now lives at docs.cockroachlabs.com/sitemap.xml). The docs llms.txt indexes every version back to v23.1.Source

Work with Ory (the IAM partner behind the OpenAI quote) and DoorDash to publish short, approved stories with architecture, scale and results, and link them from the homepage, AI page and comparison pages.

Named proof from the best-known users is the strongest evidence a database company has.

• No approval

  Use the partner's perspective (Ory) instead.

• Your websiteHomepage: "Scale to thousands of databases without giving up resilience or control"; DoorDash "1.9 PB live data under management", "1.2M queries / second", "Migrated from Aurora Postgres"; OpenAI "IAM infrastructure for ChatGPT" with Ory; FAQ says existing CockroachDB Cloud customers keep running as they are and "a path to move to Cockroach Continuum is coming"; an "estate assessment" maps "cluster count, workload distribution, agent readiness". The homepage has no social share image and its og:url points to "/homepage/".Source
• Your websiteCustomer stories include SumUp, Netflix, FanDuel, Booking.com, Kaizen Gaming, Mux, Shipt, Route, Form3, Spreedly, Devsisters, Cisco AI and Nightfall AI; the homepage quotes DoorDash and OpenAI, but neither has a story page. "/free-tier/" redirects to /lp/serverless/, a page titled "CockroachDB Cloud: Fully Managed Distributed SQL" that does not mention Continuum.Source
• Your websiteEvents and press: Cockroach Labs launched Cockroach Continuum on September 15, 2026; event pages for AWS re:Invent and IBM Think; a "Meet Continuum" webinar; a State of Resilience 2025 report on "the true cost of downtime"; the ISV program features Teleport, AuthZed, Ory and Phase Two for identity, payments, banking and trading.Source