growth playbook · Oct 21, 2026

Scalable Commerce growth playbook

Scalable Commerce has run Kids Live Safe since 2009, with 50-state registry data, 25,000 family visits a day and a mature member support team. Growth is held back by gaps around that data: only nine of the 50 state pages are published, the homepage suggests uses its own FCRA page rules out, reviews are invisible to search, and the corporate site does not name its products.

This playbook publishes the missing state pages first, aligns the homepage with the FCRA page and turns hiring searches into partner referrals, then builds city and school search, monitoring-led retention, and new channels: affiliates, press, phone-scam guides, a free alert tier and area-level data licensing.

Growth Score

Biggest Opportunity

Turn the 50-state data Kids Live Safe already holds into state, city and school pages that meet parents where they search.

Biggest Risk

Free alternatives (NSOPW and Family Watchdog) set parents' expectations, so a trial that surprises members or wording that strays from the FCRA limits can cost trust quickly.

Start here

The three moves to make first. Each one is written up in full below.

Publish the 41 missing state pages: Kids Live Safe already has 50-state data but only nine state pages
Generate the next five largest states (Michigan, New Jersey, Virginia, Washington, Arizona) from the Texas template.
High impact First result in 1 month
Make "Who should you run a background check on?" match your own FCRA page, and refer hiring searches to a screening partner
Ask GoodHire and one other screening company about referral terms.
High impact First result in 2 weeks
Put the reviews in the page HTML, not only in a script
Render the summary line on the server.
Medium impact First result in 2 weeks

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

7 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

Every Kids Live Safe state page says its data covers "50-state public registry listing records", and the Texas page turns that into a strong local page: 81,043 listings, the rate per 100,000 residents, and the top ZIP Codes. But the sitemap has state pages for only nine states. Parents in Arizona, Michigan, Washington, Virginia and 37 other states who search for their state's registry find NSOPW, state sites or Family Watchdog instead.
High impactMedium effort First result in 1 month SEO and Content Lead
First action
Generate the next five largest states (Michigan, New Jersey, Virginia, Washington, Arizona) from the Texas template.
How to measure it
Organic sessions on state pages
Now
–
Target
3x the nine-state baseline
By
90 days
Steps
Baseline
Organic traffic and sign-ups from the nine live state pages.
SEO and Content Lead 1 day
Generate pages
The 41 missing states and DC from the Texas template.
Engineering Lead 1 week
Add state notes
A short paragraph on each state's registry rules and official link.
Content Writer 2 weeks
Review
Spot-check numbers against each state registry.
Data Science Lead 3 days
Link them
From the map, the ZIP Code guide and the resources page.
SEO and Content Lead 1 day
Submit
Add to the sitemap and request indexing.
SEO and Content Lead 1 hour
Refresh
Update all 50 with each data load and show the date.
Data Science Lead quarterly
Measure
Traffic and searches started per state page.
SEO and Content Lead monthly
First result
1 month
Cost
Staff time only
Owner
SEO and Content Lead
Smallest test
Publish five states this week and compare their first month with the existing nine.
Why it works
Ready to use
ChecklistState page checklist
Risks and how to handle them
Evidence
The homepage suggests running checks on "Babysitters & Nannies", "Daycare Employees", "Coaches & Instructors" and "Teachers & Tutors", while the FCRA page says the service must not be used to evaluate anyone for employment, "including ... babysitters, cleaning personnel, nannies". A parent who hires a sitter is told two different things, and the visitors with a hiring need are sent away to GoodHire, HireRight or S2Verify with nothing in return.
High impactLow effort First result in 2 weeks Head of Marketing
First action
Ask GoodHire and one other screening company about referral terms.
How to measure it
Partner referrals
Now
–
Target
200 a month
By
90 days
Steps
List the uses
Which homepage examples fit the FCRA page.
Legal Counsel 1 day
Rewrite
New examples and a hiring box.
Head of Marketing 2 days
Legal review
Homepage, landing pages and ads.
Legal Counsel 3 days
Sign a partner
Referral terms with one FCRA-compliant screener.
Chief Operating Officer 2 weeks
Publish
Homepage and /lp/ pages.
Engineering Lead 1 day
Check ads
Remove hiring examples from ad copy.
Manager of Paid Media 1 day
Measure
Referral clicks and revenue.
Data Science Lead monthly
First result
2 weeks
Cost
Legal review time
Owner
Head of Marketing
Smallest test
Change the homepage list today and track partner clicks for two weeks.
Why it works
Risks and how to handle them
Evidence
The reviews page is the place people go to check "is Kids Live Safe legitimate?", but its HTML contains only template placeholders like "^^reviewSummary.reviewCount^^"; the stars and reviews appear only after a script runs. Search engines, link previews and AI assistants that read the HTML see no reviews at all, while the parent company says it has 5,000+ five-star Google reviews.
Medium impactLow effort First result in 2 weeks Engineering Lead
First action
Render the summary line on the server.
How to measure it
Review-page to search rate
Now
–
Target
+15%
By
60 days
Steps
Server-render
Summary and latest reviews.
Engineering Lead 2 days
Add to homepage
Average and count near the search box.
Engineering Lead 1 day
Check previews
Link previews and a no-script view.
SEO and Content Lead 1 hour
Collect more
Ask satisfied members after a good support call.
Member Support Supervisor ongoing
Answer complaints
Reply to recent low ratings.
Member Support Supervisor weekly
Measure
Visits to search from the page.
Data Science Lead monthly
First result
2 weeks
Cost
Engineering time
Owner
Engineering Lead
Smallest test
Server-render the summary line and test a no-script view.
Why it works
Risks and how to handle them
Evidence
Real visitors pass Core Web Vitals on kidslivesafe.com, but in Google's phone test the hero takes 17.7s and the page carries about 3 seconds of unused JavaScript. Paid clicks land on /lp/ pages that robots.txt opens to Google's ad checker, and ad-quality systems judge landing page experience on mobile.
High impactMedium effort First result in 1 month Manager of Paid Media
First action
Test the top paid landing page on PageSpeed.
How to measure it
Paid cost per trial
Now
–
Target
-10%
By
60 days
Steps
Test /lp/ pages
Top five by spend.
Manager of Paid Media 1 day
Remove unused JS
Load only what each page needs.
Engineering Lead 1 week
Cache lifetimes
Static files.
Engineering Lead 1 day
Retest
PageSpeed on each page.
Engineering Lead 1 hour
A/B test
Fast vs current on paid traffic.
Manager of Paid Media 2 weeks
Roll out
All landing pages.
Engineering Lead 1 week
First result
1 month
Cost
Engineering time
Owner
Manager of Paid Media
Smallest test
Fix the top landing page and compare one week of paid traffic.
Why it works
Risks and how to handle them
Evidence
Kids Live Safe's FAQ answers "Is Kids Live Safe legitimate?" by naming Scalable Commerce LLC of Santa Barbara. People who then look up the company find a site that never names its products, spells its own name "Scalalble" in the header, and says "All Rights Reserved 2021".
Medium impactLow effort First result in 1 week Head of Marketing
First action
Fix the header and footer today.
How to measure it
Referral visits
Now
–
Target
Track from zero
By
30 days
Steps
Fix typos
Header and footer.
Engineering Lead 1 hour
Add products
Kids Live Safe and ID Protect.
Head of Marketing 1 day
Add contact
Support number and address.
Head of Marketing 1 hour
Share image
Open Graph image.
Engineering Lead 1 hour
Link both ways
From the Kids Live Safe footer.
Engineering Lead 1 hour
Track
Referral visits.
Data Science Lead monthly
First result
1 week
Cost
$0
Owner
Head of Marketing
Smallest test
Correct the header text this afternoon.
Why it works
Risks and how to handle them
Evidence
scalablecommerce.com invites "super-talented people" and lists five departments and generous benefits, but there is no open role, job board or apply link, and the site has no robots.txt or sitemap. Candidates who come from the team page have no next step.
Medium impactLow effort First result in 1 month Chief Operating Officer
First action
Add an "Open roles" section, even if it says "none right now, send us a note".
How to measure it
Qualified applications
Now
–
Target
+50%
By
90 days
Steps
Pick a board
A free applicant tracking plan.
Chief Operating Officer 1 day
Post roles
Current openings.
Chief Operating Officer 1 day
Link
Homepage and team page.
Engineering Lead 1 hour
Sitemap
robots.txt and sitemap.xml.
Engineering Lead 1 hour
Share
Local Santa Barbara tech groups.
Head of Marketing 1 week
Measure
Applications by source.
Chief Operating Officer monthly
First result
1 month
Cost
$0
Owner
Chief Operating Officer
Smallest test
Publish robots.txt and a sitemap today.
Why it works
Risks and how to handle them
Evidence

This quarter 9

The core plays for the next three months.

The state pages already rank ZIP Codes by count and density, and the site has a "sex offenders by ZIP Code" guide. Parents search by town, and Family Watchdog and NSOPW only offer a search box, not a readable local page.
High impactHigh effort First result in 1 quarter SEO and Content Lead
First action
Pick the 20 largest cities in the nine live states.
How to measure it
City-page searches
Now
–
Target
5,000 a month
By
2 quarters
Steps
Map ZIPs to cities
Using census places.
Data Science Lead 2 weeks
Template
From the state page.
Engineering Lead 1 week
Generate 20
Test batch.
Engineering Lead 1 week
Review
Numbers and wording.
Content Writer 1 week
Scale
To 200 cities.
Engineering Lead 1 month
Link
From state pages.
SEO and Content Lead 1 day
Measure
Traffic and searches.
SEO and Content Lead monthly
First result
1 quarter
Cost
Staff time only
Owner
SEO and Content Lead
Smallest test
Publish 20 city pages and compare with state pages.
Why it works
Risks and how to handle them
Builds on
Evidence
The FAQ says monitoring covers up to four locations and keeps working in the background, which is the value members keep paying for. A trial member who only runs one search sees no reason to stay.
High impactLow effort First result in 1 month Member Support Supervisor
First action
Count how many current members monitor zero, one or four locations.
How to measure it
Members monitoring 2+ locations
Now
–
Target
60%
By
1 quarter
Steps
Baseline
Locations per member and retention.
Data Science Lead 1 week
Design prompt
Four suggested places.
Engineering Lead 1 week
Build
Welcome flow.
Engineering Lead 2 weeks
Day-two reminder
Email for skippers.
Head of Marketing 1 week
Support script
Offer setup on calls.
Member Support Supervisor 1 week
Measure
Month-two retention by locations.
Data Science Lead monthly
First result
1 month
Cost
Engineering time
Owner
Member Support Supervisor
Smallest test
Email last week's trials asking them to add a school.
Why it works
Risks and how to handle them
Evidence
The FAQ answers "Will I get charged if I don't use the service? Yes" and explains that monitoring works in the background. Members who hear nothing for a month forget what they pay for, and some then ask why their card was charged.
High impactLow effort First result in 1 month Head of Marketing
First action
Draft the email template and send it to 1,000 members.
How to measure it
Monthly cancellations
Now
–
Target
-10%
By
1 quarter
Steps
Design
One-screen summary.
Head of Marketing 1 week
Data feed
Per-member counts.
Data Science Lead 2 weeks
Send test
1,000 members.
Head of Marketing 1 week
Compare
Churn vs control.
Data Science Lead 1 month
Roll out
All members.
Head of Marketing 1 week
Track contacts
Billing questions to support.
Member Support Supervisor monthly
First result
1 month
Cost
Email costs
Owner
Head of Marketing
Smallest test
Send to 1,000 members and hold out 1,000.
Why it works
Risks and how to handle them
Evidence
Kids Live Safe offers a 7-day trial that converts to a monthly membership unless cancelled. The FAQ needs answers to "What happens when my trial ends?" and "Why is Kids Live Safe charging my credit card?", which shows members are surprised.
Medium impactMedium effort First result in 1 month Product Manager
First action
Count billing questions to support last month.
How to measure it
Billing contacts
Now
–
Target
-30%
By
1 quarter
Steps
Baseline
Billing contacts and refunds.
Member Support Supervisor 1 week
Write the line
Plain trial and price text.
Head of Marketing 1 day
Review
Legal check.
Legal Counsel 3 days
Add reminder
Two days before trial ends.
Head of Marketing 1 week
Test
Conversion and refunds.
Data Science Lead 1 month
Roll out
All pages.
Engineering Lead 1 week
First result
1 month
Cost
Staff time only
Owner
Product Manager
Smallest test
Add the trial reminder email first.
Why it works
Risks and how to handle them
Evidence
Kids Live Safe publishes original data studies and state statistics (Texas: 273.4 listings per 100,000, 1.15x the US average). Local news covers registry topics often but rarely has its own numbers.
High impactMedium effort First result in 1 quarter SEO and Content Lead
First action
Pick the aging-population study and three states.
How to measure it
Earned links
Now
–
Target
15 a quarter
By
2 quarters
Steps
Pick study
One with clear local angles.
Data Science Lead 1 week
State sheets
One page per state.
Content Writer 2 weeks
Build a list
Local and education reporters.
SEO and Content Lead 1 week
Pitch
Three states first.
SEO and Content Lead 2 weeks
Follow up
Interviews with the analyst.
Data Science Lead ongoing
Track
Links and referral traffic.
SEO and Content Lead monthly
First result
1 quarter
Cost
Staff time only
Owner
SEO and Content Lead
Smallest test
Send one state sheet to five reporters.
Why it works
Risks and how to handle them
Evidence
Family Watchdog lets people search by school, and the Kids Live Safe homepage talks about "how safe the walk to/from school is". Kids Live Safe searches by city, ZIP or address.
High impactMedium effort First result in 1 quarter Product Manager
First action
Load one state's public school list.
How to measure it
School searches
Now
–
Target
10% of searches
By
2 quarters
Steps
Get data
Public school directory.
Data Science Lead 2 weeks
Build search
School name to location.
Engineering Lead 1 month
Add monitoring
Monitor this school.
Engineering Lead 2 weeks
Promote
Homepage and emails.
Head of Marketing 1 week
Back-to-school campaign
Ads around school search.
Manager of Paid Media seasonal
Measure
Share of searches and trials.
Data Science Lead monthly
First result
1 quarter
Cost
Engineering time
Owner
Product Manager
Smallest test
Add school search for one state.
Why it works
Risks and how to handle them
Builds on
Evidence
Kids Live Safe already runs an affiliate program on ShareASale, linked from the footer. Parenting bloggers and creators talk about child safety all the time but need something useful to share.
Medium impactLow effort First result in 1 quarter Head of Marketing
First action
List 50 parenting creators who covered child safety.
How to measure it
Affiliate paid members
Now
–
Target
+40%
By
2 quarters
Steps
Build a kit
Stats, guide, links.
Content Writer 2 weeks
List creators
Parenting and safety.
Head of Marketing 1 week
Recruit
Personal outreach.
Head of Marketing 1 month
Bonus
On 30-day paid members.
Chief Operating Officer 1 week
Review content
Check claims match the FCRA page.
Legal Counsel ongoing
Measure
Members by affiliate.
Data Science Lead monthly
First result
1 quarter
Cost
Affiliate commissions
Owner
Head of Marketing
Smallest test
Recruit ten creators with the kit.
Why it works
Risks and how to handle them
Evidence
The Kids Live Safe channel has 167 videos and about 1,670 subscribers, so most of that work is seen by few people. Short clips on safety tips and scam calls travel further.
Medium impactMedium effort First result in 1 quarter Head of Marketing
First action
Pick ten videos with the most watch time.
How to measure it
Monthly short-form views
Now
–
Target
100,000
By
2 quarters
Steps
Pick videos
Top ten by watch time.
Head of Marketing 1 week
Cut clips
One tip each.
Content Writer 2 weeks
Post
Shorts, Reels, TikTok.
Head of Marketing weekly
Link
State pages and guide.
Head of Marketing weekly
Learn
Which topics travel.
Data Science Lead monthly
Scale
New clips from winners.
Content Writer monthly
First result
1 quarter
Cost
Editing time
Owner
Head of Marketing
Smallest test
Post five clips this month.
Why it works
Risks and how to handle them
Evidence
Kids Live Safe has 500 million+ phone records and promises to "uncover the who behind those endless unknown phone calls and spam texts", but its content is almost all about offender registries.
Medium impactMedium effort First result in 1 quarter SEO and Content Lead
First action
List the ten scam types members ask support about.
How to measure it
Phone lookups from guides
Now
–
Target
3,000 a month
By
2 quarters
Steps
Collect patterns
From support contacts.
Member Support Supervisor 2 weeks
Write guides
Ten scam types.
Content Writer 1 month
Add lookup
Search box on each.
Engineering Lead 1 week
Publish
Resources section.
SEO and Content Lead 1 week
Update
Monthly patterns.
Content Writer monthly
Measure
Lookups and trials.
Data Science Lead monthly
First result
1 quarter
Cost
Writing time
Owner
SEO and Content Lead
Smallest test
Publish one guide on the most common scam text.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

Family Watchdog and NSOPW are free, and Kids Live Safe asks for a trial. Parents who only want to know about their own street go to the free sites and never meet the paid product.
High impactHigh effort First result in 3 quarters Product Manager
First action
Model the cost of free alerts per 10,000 users.
How to measure it
Free users upgrading
Now
–
Target
5%
By
3 quarters
Steps
Model cost
Data and email per user.
Data Science Lead 2 weeks
Build free tier
One location, email only.
Engineering Lead 1 quarter
Upgrade path
From the first alert.
Product Manager 1 month
Launch
Homepage and state pages.
Head of Marketing 1 month
Test
Against trial-first.
Data Science Lead 1 quarter
Decide
Keep, change or stop.
Chief Operating Officer 1 month
First result
3 quarters
Cost
Engineering and email costs
Owner
Product Manager
Smallest test
Offer free alerts on one state page.
Why it works
Risks and how to handle them
Evidence
Family Watchdog sells an API, batch processing and advertising. Kids Live Safe has 50-state registry data, ZIP-level density and 160 million property records, and already publishes a download guide.
High impactHigh effort First result in 4 quarters Chief Operating Officer
First action
Talk to five relocation or real estate sites about their needs.
How to measure it
Signed data customers
Now
–
Target
5
By
4 quarters
Steps
Define product
Area-level only.
Data Science Lead 1 month
Legal review
Allowed uses, FCRA limits.
Legal Counsel 1 month
Build API
ZIP and city endpoints.
Engineering Lead 1 quarter
Pricing
Per call or per year.
Chief Operating Officer 2 weeks
Sell
Five pilot customers.
Chief Operating Officer 2 quarters
Support
Docs and SLAs.
Engineering Lead ongoing
First result
4 quarters
Cost
Engineering and legal costs
Owner
Chief Operating Officer
Smallest test
Interview five potential buyers.
Why it works
Risks and how to handle them
Evidence
The homepage promises "Use Mobile Device's GPS to Spot Risks", and monitoring sends email alerts. There is no Kids Live Safe app listed on the site, so alerts arrive in an inbox rather than as a phone notification.
Medium impactHigh effort First result in 3 quarters Engineering Lead
First action
Survey members on whether they would use an app.
How to measure it
App active members
Now
–
Target
30%
By
4 quarters
Steps
Survey
Member interest.
Head of Marketing 2 weeks
Design
Map and alerts.
Engineering Lead 1 month
Build
iOS first.
Engineering Lead 1 quarter
Beta
500 members.
Engineering Lead 1 month
Launch
In emails.
Head of Marketing 1 month
Measure
Retention of app users.
Data Science Lead quarterly
First result
3 quarters
Cost
App development
Owner
Engineering Lead
Smallest test
Launch push alerts in a mobile web app first.
Why it works
Risks and how to handle them
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

The Parent Guide is a full PDF updated in March 2026, available with "No signup required". Schools and parent groups look for exactly this kind of material.
Medium impactLow effort First result in 1 quarter Head of Marketing
First action
Email ten PTAs offering the guide.
How to measure it
Guide email sign-ups
Now
–
Target
2,000 a quarter
By
2 quarters
Steps
Printable version
Co-branded layout.
Content Writer 2 weeks
Optional email
Next to the download.
Engineering Lead 1 day
List groups
PTAs and parent groups.
Head of Marketing 1 week
Outreach
Offer copies and talks.
Head of Marketing 1 month
Follow up
Feedback.
Head of Marketing ongoing
Measure
Downloads and sign-ups.
Data Science Lead monthly
First result
1 quarter
Cost
Printing costs
Owner
Head of Marketing
Smallest test
Offer the guide to ten PTAs.
Why it works
Risks and how to handle them
Evidence
Kids Live Safe already has an ID Protect product (linked from the footer) and Scalable Commerce launches several information products. Members who stay three months are the best candidates for a second product.
Medium impactLow effort First result in 1 quarter Chief Operating Officer
First action
Count members past three months.
How to measure it
Members taking the bundle
Now
–
Target
10%
By
2 quarters
Steps
Size
Members past month three.
Data Science Lead 1 week
Price
Bundle offer.
Chief Operating Officer 1 week
Email
Month-three offer.
Head of Marketing 2 weeks
In-account banner
Bundle offer.
Engineering Lead 1 week
Measure
Take-up and churn.
Data Science Lead monthly
Refine
Price and timing.
Chief Operating Officer quarterly
First result
1 quarter
Cost
Staff time only
Owner
Chief Operating Officer
Smallest test
Email the bundle to 500 long-term members.
Why it works
Risks and how to handle them
Evidence
The Kids Live Safe homepage has a broken link and no social share image, and scalablecommerce.com also lacks a share image and has three accessibility problems. Every shared link shows a blank preview.
Low impactLow effort First result in 2 weeks SEO and Content Lead
First action
Fix the broken link today.
How to measure it
Social referral visits
Now
–
Target
+15%
By
60 days
Steps
Fix link
Homepage.
Engineering Lead 1 hour
Share images
Homepage, states, studies.
Content Writer 1 week
Accessibility
Contrast and link names.
Engineering Lead 1 day
Check previews
Messaging apps.
SEO and Content Lead 1 hour
Monitor
Monthly link check.
SEO and Content Lead monthly
Measure
Social referral visits.
Data Science Lead monthly
First result
2 weeks
Cost
$0
Owner
SEO and Content Lead
Smallest test
Add a share image to the Texas page.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Info

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

Build this list in Info for idea #2 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies

Digital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 307 ideas
State pages, homepage wording and a screening partner, crawlable reviews, faster landing pages, the corporate site and careers page; share images and the broken link.
Days 31 to 6011 ideas
City pages, monitored locations on day one, the monthly email, price clarity, press pitches, school search, affiliates, short clips and scam guides; the Parent Guide for schools and the ID Protect bundle.
Days 61 to 903 ideas
Commit to the big bets: a free alert tier, area-level data licensing and a mobile app.

Scalable Commerce growth playbook

Diagnosis

Publish the 41 missing state pages: Kids Live Safe already has 50-state data but only nine state pages

Make "Who should you run a background check on?" match your own FCRA page, and refer hiring searches to a screening partner

Put the reviews in the page HTML, not only in a script

This week 6

How to run it: Publish the 41 missing state pages: Kids Live Safe already has 50-state data but only nine state pages

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Make "Who should you run a background check on?" match your own FCRA page, and refer hiring searches to a screening partner

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Put the reviews in the page HTML, not only in a script

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Speed up the paid landing pages: the homepage lab test shows 3 seconds of unused JavaScript

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Name Kids Live Safe on scalablecommerce.com, and fix the "Scalalble" header and 2021 footer

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Give "Work with Us" somewhere to go: list open roles and add a sitemap

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 9

How to run it: City pages from the ZIP Code data, starting with the 200 largest cities

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Builds on

Builds on

Evidence

Evidence

How to run it: Set up all four monitored locations on day one of the trial

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A monthly "your neighborhood this month" email, even when nothing changed

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them