Cresta growth playbook

Split the Spanish blog in two. Translate the 30 posts that matter for Spanish and Latin American buyers (AI agents, BPO, collections, telecom, banking), with Spanish titles and descriptions. For the other ~270, drop the hreflang="es" pair and the /es URL from the sitemap, and redirect or canonicalise them to the English post. Add a check in the Webflow publish flow that blocks any /es page with an empty title. The Spanish guides and customer stories are already translated; this brings the blog up to the same standard.

Spanish buyers see real Spanish content with proper snippets, Google stops splitting signals across duplicates, and the Madrid team gets a library it can send in its Spanish outreach.

[ ] Export /es/blog with title, description, body language
[ ] Mark 30 posts for real translation
[ ] Spanish title and meta description on every kept page
[ ] Remove untranslated pages from sitemap and hreflang
[ ] Canonical or 301 to the English post
[ ] CMS check: no empty titles on /es
[ ] Search Console: Spain, Mexico, Colombia, Argentina

• Losing some Spanish-URL traffic

  Redirect to the English post so visitors still land on the content.

• Machine translation reads badly

  Have the Madrid team review each post.

• Your websiteSpanish blog, checked October 21, 2026: the sitemap lists 302 URLs under /es/blog/. Each is self-canonical and declared as the Spanish (hreflang="es") version of the English post, but the article body is in English, about 211 keep an English title, and 50 have an empty <title> and an empty meta description (for example /es/blog/3-tips-for-successful-ai-transformation). Only about 40 have a Spanish title. By contrast the Spanish guides and customer stories are translated ("Las 5 mejores alternativas a Ada CX en 2026").Source
• HiringGrowth Engineer (posted October 12, 2026): owns "how cresta.com is built end to end"; "Our website runs on Webflow today"; builds "the technical foundation for localization as we scale into new markets, including locale routing, URL architecture, and hreflang"; ships "the technical work behind our SEO and AEO programs"; owns forms, gated content, event tracking and attribution; and will "develop, configure, deploy, and optimize AI agents on Cresta's platform for marketing use cases".Source
• HiringEnterprise Account Executive, Iberia (posted August 3, 2026), plus a Strategic AE, Iberia: a "founding" AE with 13-25 enterprise accounts in Spain and Portugal, alongside "a 10-person Madrid-based org (SDR, SC, and Customer Success)"; expected to self-source "roughly 50% of pipeline" with "multichannel cadences in Spanish", and "comfortable operating without brand pull, playbooks, or local marketing support".Source
• Your websitePress release (May 7, 2026): Cresta and Atento, "one of the world's largest" CX outsourcing providers, signed a "multi-year, eight-figure" partnership "expanding its footprint across the Americas", accelerating both companies in "the United States and Latin America".Source

Render the consent notice as a small, light element that does not become the LCP, load tag-manager, testing and ad scripts after consent and after first paint, set long cache lifetimes on Webflow assets (Google estimates 7 MB saved), and cut unused JavaScript. Track field data monthly.

Enterprise buyers often first open the site on a phone from an email or ad; a faster page lifts paid and event landing conversions and is a ranking signal.

• Attribution gaps from deferred tags

  Check lead source data before and after.

• Google PageSpeedHomepage, October 21, 2026: mobile score 26/100 (desktop 24). Real Chrome visitors fail Core Web Vitals: LCP 5.0 s and INP 397 ms (targets 2.5 s and 200 ms), time to first byte 2.4 s. The page downloads 15.2 MB in 197 requests from 29 third parties; the largest element on a phone is the cookie notice text; Google estimates 7 MB of savings from caching alone.Source
• HiringGrowth Engineer (posted October 12, 2026): owns "how cresta.com is built end to end"; "Our website runs on Webflow today"; builds "the technical foundation for localization as we scale into new markets, including locale routing, URL architecture, and hreflang"; ships "the technical work behind our SEO and AEO programs"; owns forms, gated content, event tracking and attribution; and will "develop, configure, deploy, and optimize AI agents on Cresta's platform for marketing use cases".Source
• HiringGrowth Marketing Manager (posted August 28, 2026): owns "the pipeline and acquisition number" for paid and digital (LinkedIn, Meta and Google Ads), builds "a growth thesis ... from first principles", and uses "AI tools and audience enrichment platforms (including Clay) to build precise targeting" at "a lean-team scale".Source

Remove test and draft pages, noindex the internal award pages, and set the /pilot/ pages to noindex and leave them out of the sitemap, so personalised pages are only reached from the outreach link. Add a sitemap rule in Webflow for these collections.

Search and AI crawlers spend time on the pages that sell, and prospects do not find their own pitch page (or a competitor's) in search.

• Pilot links stop working

  noindex keeps links live; only search changes.

• Your websiteSitemap (1,792 URLs, October 21, 2026): 864 are under /es; 120 guides including 30+ "alternatives" and "vs" guides (NICE CXone, Genesys, Observe.AI, ASAPP, Parloa, Level AI, Balto, Talkdesk), but only four /compare pages (Ada, Sierra, Decagon, Kore AI); nine separate demo-request pages; /test, /es/test and /home-with-new-cookie-banner; 15 internal employee-award pages; and /pilot/ pages personalised for individual prospects (first name and company in the headline, "Claim 1 of 10 exclusive strategy sessions").Source
• HiringGrowth Engineer (posted October 12, 2026): owns "how cresta.com is built end to end"; "Our website runs on Webflow today"; builds "the technical foundation for localization as we scale into new markets, including locale routing, URL architecture, and hreflang"; ships "the technical work behind our SEO and AEO programs"; owns forms, gated content, event tracking and attribution; and will "develop, configure, deploy, and optimize AI agents on Cresta's platform for marketing use cases".Source

Keep one /request-a-demo page with a product and use-case picker (prefilled from the page the visitor came from), route by region and segment, and redirect the other eight. Record the chosen product in the CRM for the SDR.

Fewer forms means cleaner attribution and one page to test; the prefilled picker tells SDRs what the buyer wants before the first call.

• Product pages lose a tailored form

  Prefill the picker from the referring page.

• Your websiteSitemap (1,792 URLs, October 21, 2026): 864 are under /es; 120 guides including 30+ "alternatives" and "vs" guides (NICE CXone, Genesys, Observe.AI, ASAPP, Parloa, Level AI, Balto, Talkdesk), but only four /compare pages (Ada, Sierra, Decagon, Kore AI); nine separate demo-request pages; /test, /es/test and /home-with-new-cookie-banner; 15 internal employee-award pages; and /pilot/ pages personalised for individual prospects (first name and company in the headline, "Claim 1 of 10 exclusive strategy sessions").Source
• HiringGrowth Engineer (posted October 12, 2026): owns "how cresta.com is built end to end"; "Our website runs on Webflow today"; builds "the technical foundation for localization as we scale into new markets, including locale routing, URL architecture, and hreflang"; ships "the technical work behind our SEO and AEO programs"; owns forms, gated content, event tracking and attribution; and will "develop, configure, deploy, and optimize AI agents on Cresta's platform for marketing use cases".Source
• HiringSales Development Managers, East (New York) and West (San Francisco), posted September 4, 2026: "This is a build role: you're setting the playbook, not inheriting one." An AI Engineer, GTM will surface "contact center scale, BPO footprint, and tech stack" and "continuously enrich and reprioritize accounts as signals change".Source

Build the account list with the AEs, enrich it in Clay (contact center size, BPO used), and run Spanish LinkedIn ads to those accounts only, using the translated guides and customer stories. Time the ads to the SDR cadence and report account engagement weekly.

Air cover in Spanish gives a new brand some pull before the first call, at a small budget because the audience is a few hundred people.

• Audience too small to deliver

  Widen to job titles in the same companies.

• HiringEnterprise Account Executive, Iberia (posted August 3, 2026), plus a Strategic AE, Iberia: a "founding" AE with 13-25 enterprise accounts in Spain and Portugal, alongside "a 10-person Madrid-based org (SDR, SC, and Customer Success)"; expected to self-source "roughly 50% of pipeline" with "multichannel cadences in Spanish", and "comfortable operating without brand pull, playbooks, or local marketing support".Source
• HiringGrowth Marketing Manager (posted August 28, 2026): owns "the pipeline and acquisition number" for paid and digital (LinkedIn, Meta and Google Ads), builds "a growth thesis ... from first principles", and uses "AI tools and audience enrichment platforms (including Clay) to build precise targeting" at "a lean-team scale".Source
• HiringSales Development Managers, East (New York) and West (San Francisco), posted September 4, 2026: "This is a build role: you're setting the playbook, not inheriting one." An AI Engineer, GTM will surface "contact center scale, BPO footprint, and tech stack" and "continuously enrich and reprioritize accounts as signals change".Source
• Your websiteSpanish blog, checked October 21, 2026: the sitemap lists 302 URLs under /es/blog/. Each is self-canonical and declared as the Spanish (hreflang="es") version of the English post, but the article body is in English, about 211 keep an English title, and 50 have an empty <title> and an empty meta description (for example /es/blog/3-tips-for-successful-ai-transformation). Only about 40 have a Spanish title. By contrast the Spanish guides and customer stories are translated ("Las 5 mejores alternativas a Ada CX en 2026").Source

For each program: a short recap page or video, a personalised follow-up from the account owner within 48 hours, a meeting link, and a tag on every attendee in the CRM. Report meetings per program after 14 days.

Fast, specific follow-up is where event spend turns into pipeline, and the tags let the field marketer move budget to what works.

• AEs skip follow-up

  SDRs send it if the AE has not by hour 48.

• HiringEvent & Field Marketing Manager, East / Central (posted September 14, 2026): "Field Marketing is a meaningful pipeline channel at Cresta"; owns "8-10+ programs per quarter" (tradeshows, executive dinners, roadshows, partner events), tracks "sourced and influenced pipeline" and ROI, and should "shift investment toward the programs driving the strongest business impact".Source
• Your websiteEvents and press: 21 event pages (CCW Nashville, an Orlando dinner, a CIO/CTO architecture dinner) and 33 webinars; recent releases include the New York Mets partnership for ticket services, Agent Operations Center, Automation Discovery and automated AI agent testing.Source
• HiringSales Development Managers, East (New York) and West (San Francisco), posted September 4, 2026: "This is a build role: you're setting the playbook, not inheriting one." An AI Engineer, GTM will surface "contact center scale, BPO footprint, and tech stack" and "continuously enrich and reprioritize accounts as signals change".Source

Build a voice agent that calls a demo requester within five minutes (with consent on the form), confirms the use case and volumes, books the meeting, and hands a summary to the SDR. Offer a human at any point and log every call.

Speed to lead lifts meeting rates, and the call is itself a product demo the buyer remembers.

• Buyers dislike an automated call

  Make it opt-in on the form and offer a human.

• HiringGrowth Engineer (posted October 12, 2026): owns "how cresta.com is built end to end"; "Our website runs on Webflow today"; builds "the technical foundation for localization as we scale into new markets, including locale routing, URL architecture, and hreflang"; ships "the technical work behind our SEO and AEO programs"; owns forms, gated content, event tracking and attribution; and will "develop, configure, deploy, and optimize AI agents on Cresta's platform for marketing use cases".Source
• Your websiteHomepage and product pages: "The AI operating system for customer experience", four products (AI Agent, Agentic Assist, Deputy Agent, Conversation Intelligence) on Cresta Opera; Deputy Agent launched October 13, 2026; a Cresta chat agent runs on the site; the demo page claims "5.5x improvement in containment", "30 pt. increase in NPS" and "3x ROI in 4 months". An /llm-info page for AI assistants was updated October 13, 2026.Source
• HiringSales Development Managers, East (New York) and West (San Francisco), posted September 4, 2026: "This is a build role: you're setting the playbook, not inheriting one." An AI Engineer, GTM will surface "contact center scale, BPO footprint, and tech stack" and "continuously enrich and reprioritize accounts as signals change".Source

Score accounts on those signals, push the top tier to LinkedIn and Google as matched audiences, and change the ad message by signal (for example "outsourced to a BPO" vs "in-house agents"). Report pipeline by tier.

Paid spend goes to accounts most likely to buy, and the SDR team gets warmer accounts.

• Signals are wrong

  Spot-check 50 accounts before syncing.

• HiringSales Development Managers, East (New York) and West (San Francisco), posted September 4, 2026: "This is a build role: you're setting the playbook, not inheriting one." An AI Engineer, GTM will surface "contact center scale, BPO footprint, and tech stack" and "continuously enrich and reprioritize accounts as signals change".Source
• HiringGrowth Marketing Manager (posted August 28, 2026): owns "the pipeline and acquisition number" for paid and digital (LinkedIn, Meta and Google Ads), builds "a growth thesis ... from first principles", and uses "AI tools and audience enrichment platforms (including Clay) to build precise targeting" at "a lean-team scale".Source

Use win/loss data to pick the next five rivals met most often (likely NICE CXone, Genesys, Observe.AI, ASAPP, Parloa), build /compare pages in the same format, date them, and keep them current quarterly. Link the related guide to each.

Comparison pages are the most commercial pages in the category, and win/loss gives them claims sales can stand behind.

• Outdated claims

  Date each page and cite sources.

• Your websiteSitemap (1,792 URLs, October 21, 2026): 864 are under /es; 120 guides including 30+ "alternatives" and "vs" guides (NICE CXone, Genesys, Observe.AI, ASAPP, Parloa, Level AI, Balto, Talkdesk), but only four /compare pages (Ada, Sierra, Decagon, Kore AI); nine separate demo-request pages; /test, /es/test and /home-with-new-cookie-banner; 15 internal employee-award pages; and /pilot/ pages personalised for individual prospects (first name and company in the headline, "Claim 1 of 10 exclusive strategy sessions").Source
• HiringSr. Director, Product Marketing - Cresta Agents: owns positioning for the AI Agent and Agentic Assist portfolio, leads launches, and must "deeply understand where and why we win or lose" deals and shape "Cresta's category narrative in the rapidly evolving agentic AI landscape".Source
• Competitor researchRivals' own homepages: Sierra, "better, more human customer experiences with AI"; Decagon, "The AI concierge for every customer"; Parloa, "the AI agent management platform for enterprise CX"; ASAPP, "AI Agents for Enterprise Contact Centers"; Observe.AI, "Purpose-Built AI Agents. One CX Platform."; NiCE, "Customer Experience (CX) AI Platform".See the research Source

Find one live customer per region (EMEA, Iberia, Australia), even anonymised by sector, and publish a story with metrics in the local language. Use the Atento partnership for a Latin American story.

Local proof is the strongest answer to "has this worked here?", and it gives each new regional team something to send.

• Customers decline naming

  Use the "Fortune 500 insurer" style already on the site.

• Your websiteCustomer stories: 19 case studies (United Airlines, Alaska Airlines, Cox, Holiday Inn, Vivint, Brinks Home, Achieve, Oportun and others), all US companies, while the footer lists offices in Sunnyvale, Toronto, Berlin, Madrid, London, Melbourne and Tokyo.Source
• HiringPartnerships: a VP of Partnerships, EMEA to build "the foundational partner ecosystem across system integrators, resellers, BPOs, and technology partners", and a Partner Success Director because Cresta views "partnerships as a primary way to scale growth". A GTM Strategy & Operations Manager calls EMEA "our fastest-growing region"; an AI Strategist (posted October 6, 2026) reports impact as "containment, handle time, conversion, CSAT, and cost to serve".Source
• HiringEnterprise Account Executive, Iberia (posted August 3, 2026), plus a Strategic AE, Iberia: a "founding" AE with 13-25 enterprise accounts in Spain and Portugal, alongside "a 10-person Madrid-based org (SDR, SC, and Customer Success)"; expected to self-source "roughly 50% of pipeline" with "multichannel cadences in Spanish", and "comfortable operating without brand pull, playbooks, or local marketing support".Source
• Your websitePress release (May 7, 2026): Cresta and Atento, "one of the world's largest" CX outsourcing providers, signed a "multi-year, eight-figure" partnership "expanding its footprint across the Americas", accelerating both companies in "the United States and Latin America".Source
• Your websiteCresta Japan page: Cresta AI GK set up in Tokyo with a Japanese interface and voice, a Japan-based team, partnerships with "major Japanese BPO and e-commerce companies", and further plans "to be announced in November 2026". It is a single page; the site's only locale is Spanish.Source

Package what worked with Atento into a programme: a partner page, a BPO edition of the ROI case, co-branded case studies, training and a certified-partner badge. Recruit three EMEA BPOs first.

BPOs run contact centers for many brands, so each one opens many accounts at once.

• Channel conflict

  Clear rules for named accounts.

• Your websitePress release (May 7, 2026): Cresta and Atento, "one of the world's largest" CX outsourcing providers, signed a "multi-year, eight-figure" partnership "expanding its footprint across the Americas", accelerating both companies in "the United States and Latin America".Source
• HiringPartnerships: a VP of Partnerships, EMEA to build "the foundational partner ecosystem across system integrators, resellers, BPOs, and technology partners", and a Partner Success Director because Cresta views "partnerships as a primary way to scale growth". A GTM Strategy & Operations Manager calls EMEA "our fastest-growing region"; an AI Strategist (posted October 6, 2026) reports impact as "containment, handle time, conversion, CSAT, and cost to serve".Source

Publish five sample agents (billing, appointment booking, collections, order status, after-hours callback) with tests, a tutorial per sample and a short video. Link them from docs and the AI Agent page.

Technical evaluators trust code they can run, and samples rank in search and AI answers for "how to build a contact center agent".

• Samples go stale

  Test them on every platform release.

• HiringSenior Communications Manager (posted July 27, 2026): make sure "the world's top business and tech journalists, podcasters, and conference organizers think of Cresta first"; drives earned media, awards and speaking. Senior Developer Relations Engineer (posted August 12, 2026): "the technical voice of our AI agent platform", teaching developers to "build, test, and ship real AI agents on Cresta" through video, tutorials, sample apps and open-source repos.Source
• Code hostinggithub.com/cresta has 78 public repositories, mostly infrastructure tools (top repo atlantis-drift-detection, 116 stars), with no public sample agents or tutorials.Source
• Your websiteHomepage and product pages: "The AI operating system for customer experience", four products (AI Agent, Agentic Assist, Deputy Agent, Conversation Intelligence) on Cresta Opera; Deputy Agent launched October 13, 2026; a Cresta chat agent runs on the site; the demo page claims "5.5x improvement in containment", "30 pt. increase in NPS" and "3x ROI in 4 months". An /llm-info page for AI assistants was updated October 13, 2026.Source

Publish a short quarterly index from aggregated, anonymised data: share of conversations handled by AI, top reasons customers call, how fast they resolve, by industry. Pitch it to the same journalists every quarter.

Regular data gives reporters a reason to call, and it builds the category narrative the PMM is hired to shape.

• Customer data concerns

  Aggregate across many customers and suppress small groups.

• HiringSenior Communications Manager (posted July 27, 2026): make sure "the world's top business and tech journalists, podcasters, and conference organizers think of Cresta first"; drives earned media, awards and speaking. Senior Developer Relations Engineer (posted August 12, 2026): "the technical voice of our AI agent platform", teaching developers to "build, test, and ship real AI agents on Cresta" through video, tutorials, sample apps and open-source repos.Source
• HiringPartnerships: a VP of Partnerships, EMEA to build "the foundational partner ecosystem across system integrators, resellers, BPOs, and technology partners", and a Partner Success Director because Cresta views "partnerships as a primary way to scale growth". A GTM Strategy & Operations Manager calls EMEA "our fastest-growing region"; an AI Strategist (posted October 6, 2026) reports impact as "containment, handle time, conversion, CSAT, and cost to serve".Source
• Your websiteEvents and press: 21 event pages (CCW Nashville, an Orlando dinner, a CIO/CTO architecture dinner) and 33 webinars; recent releases include the New York Mets partnership for ticket services, Agent Operations Center, Automation Discovery and automated AI agent testing.Source
• HiringSr. Director, Product Marketing - Cresta Agents: owns positioning for the AI Agent and Agentic Assist portfolio, leads launches, and must "deeply understand where and why we win or lose" deals and shape "Cresta's category narrative in the rapidly evolving agentic AI landscape".Source

Build a short web tool: industry, channels, monthly volume and top contact reasons in, an estimated containment range and savings out, with the method shown. Offer a full Automation Discovery as the next step.

A personal number is a reason to talk to sales, and the inputs qualify the lead.

• Estimates read as promises

  Show ranges and the method.

• Your websiteHomepage and product pages: "The AI operating system for customer experience", four products (AI Agent, Agentic Assist, Deputy Agent, Conversation Intelligence) on Cresta Opera; Deputy Agent launched October 13, 2026; a Cresta chat agent runs on the site; the demo page claims "5.5x improvement in containment", "30 pt. increase in NPS" and "3x ROI in 4 months". An /llm-info page for AI assistants was updated October 13, 2026.Source
• Your websiteEvents and press: 21 event pages (CCW Nashville, an Orlando dinner, a CIO/CTO architecture dinner) and 33 webinars; recent releases include the New York Mets partnership for ticket services, Agent Operations Center, Automation Discovery and automated AI agent testing.Source
• HiringPartnerships: a VP of Partnerships, EMEA to build "the foundational partner ecosystem across system integrators, resellers, BPOs, and technology partners", and a Partner Success Director because Cresta views "partnerships as a primary way to scale growth". A GTM Strategy & Operations Manager calls EMEA "our fastest-growing region"; an AI Strategist (posted October 6, 2026) reports impact as "containment, handle time, conversion, CSAT, and cost to serve".Source

Track referrals from ChatGPT, Perplexity, Gemini and Claude as a channel in analytics and the CRM, check monthly what assistants say about Cresta for 30 buyer questions, and update /llm-info and key pages where answers are wrong.

Buyers increasingly shortlist vendors through assistants; measuring it shows whether the AEO work pays.

• Referrals are hidden

  Add a "how did you hear" option on the form.

• Your websiteHomepage and product pages: "The AI operating system for customer experience", four products (AI Agent, Agentic Assist, Deputy Agent, Conversation Intelligence) on Cresta Opera; Deputy Agent launched October 13, 2026; a Cresta chat agent runs on the site; the demo page claims "5.5x improvement in containment", "30 pt. increase in NPS" and "3x ROI in 4 months". An /llm-info page for AI assistants was updated October 13, 2026.Source
• HiringGrowth Engineer (posted October 12, 2026): owns "how cresta.com is built end to end"; "Our website runs on Webflow today"; builds "the technical foundation for localization as we scale into new markets, including locale routing, URL architecture, and hreflang"; ships "the technical work behind our SEO and AEO programs"; owns forms, gated content, event tracking and attribution; and will "develop, configure, deploy, and optimize AI agents on Cresta's platform for marketing use cases".Source
• Competitor researchRivals' own homepages: Sierra, "better, more human customer experiences with AI"; Decagon, "The AI concierge for every customer"; Parloa, "the AI agent management platform for enterprise CX"; ASAPP, "AI Agents for Enterprise Contact Centers"; Observe.AI, "Purpose-Built AI Agents. One CX Platform."; NiCE, "Customer Experience (CX) AI Platform".See the research Source

Build /ja with the locale routing the Growth Engineer is hired for: home, products, three guides, a Japanese demo form and a story from a Japanese BPO partner. Translate natively, not by machine.

Japanese enterprise buyers expect Japanese content, and the routing work also prepares German and Portuguese.

• Thin content looks worse than none

  Launch only when the core pages are ready.

• Your websiteCresta Japan page: Cresta AI GK set up in Tokyo with a Japanese interface and voice, a Japan-based team, partnerships with "major Japanese BPO and e-commerce companies", and further plans "to be announced in November 2026". It is a single page; the site's only locale is Spanish.Source
• HiringGrowth Engineer (posted October 12, 2026): owns "how cresta.com is built end to end"; "Our website runs on Webflow today"; builds "the technical foundation for localization as we scale into new markets, including locale routing, URL architecture, and hreflang"; ships "the technical work behind our SEO and AEO programs"; owns forms, gated content, event tracking and attribution; and will "develop, configure, deploy, and optimize AI agents on Cresta's platform for marketing use cases".Source
• Your websiteCustomer stories: 19 case studies (United Airlines, Alaska Airlines, Cox, Holiday Inn, Vivint, Brinks Home, Achieve, Oportun and others), all US companies, while the footer lists offices in Sunnyvale, Toronto, Berlin, Madrid, London, Melbourne and Tokyo.Source

Publish a benchmark: anonymised test scenarios (billing disputes, cancellations, authentication), scoring rules, and Cresta's own results, with an invitation for others to run it. Keep the scenarios open source.

Whoever defines the test shapes how the category is judged, and Cresta's testing product is the natural way to run it.

• Rivals dispute it

  Open method and invite them to run it.

• Your websiteEvents and press: 21 event pages (CCW Nashville, an Orlando dinner, a CIO/CTO architecture dinner) and 33 webinars; recent releases include the New York Mets partnership for ticket services, Agent Operations Center, Automation Discovery and automated AI agent testing.Source
• HiringSr. Director, Product Marketing - Cresta Agents: owns positioning for the AI Agent and Agentic Assist portfolio, leads launches, and must "deeply understand where and why we win or lose" deals and shape "Cresta's category narrative in the rapidly evolving agentic AI landscape".Source
• Competitor researchRivals' own homepages: Sierra, "better, more human customer experiences with AI"; Decagon, "The AI concierge for every customer"; Parloa, "the AI agent management platform for enterprise CX"; ASAPP, "AI Agents for Enterprise Contact Centers"; Observe.AI, "Purpose-Built AI Agents. One CX Platform."; NiCE, "Customer Experience (CX) AI Platform".See the research Source
• HiringSenior Communications Manager (posted July 27, 2026): make sure "the world's top business and tech journalists, podcasters, and conference organizers think of Cresta first"; drives earned media, awards and speaking. Senior Developer Relations Engineer (posted August 12, 2026): "the technical voice of our AI agent platform", teaching developers to "build, test, and ship real AI agents on Cresta" through video, tutorials, sample apps and open-source repos.Source

Create a certification (build, test, deploy on Cresta), a partner directory on cresta.com, deal registration and joint case studies. Start with two SIs in EMEA and one in Australia.

Certified partners add delivery capacity and bring Cresta into projects the sales team never sees.

• Quality varies

  Certify by project review.

• HiringPartnerships: a VP of Partnerships, EMEA to build "the foundational partner ecosystem across system integrators, resellers, BPOs, and technology partners", and a Partner Success Director because Cresta views "partnerships as a primary way to scale growth". A GTM Strategy & Operations Manager calls EMEA "our fastest-growing region"; an AI Strategist (posted October 6, 2026) reports impact as "containment, handle time, conversion, CSAT, and cost to serve".Source
• Your websiteCustomer stories: 19 case studies (United Airlines, Alaska Airlines, Cox, Holiday Inn, Vivint, Brinks Home, Achieve, Oportun and others), all US companies, while the footer lists offices in Sunnyvale, Toronto, Berlin, Madrid, London, Melbourne and Tokyo.Source

Build a sports and live events page with the Mets story, host a dinner for team and venue CX leaders at a game, and target other clubs and ticketing firms.

A famous reference opens doors in a niche where every team knows the others.

• Niche too small

  Fold into travel and hospitality if it stalls.

• Your websiteEvents and press: 21 event pages (CCW Nashville, an Orlando dinner, a CIO/CTO architecture dinner) and 33 webinars; recent releases include the New York Mets partnership for ticket services, Agent Operations Center, Automation Discovery and automated AI agent testing.Source
• HiringEvent & Field Marketing Manager, East / Central (posted September 14, 2026): "Field Marketing is a meaningful pipeline channel at Cresta"; owns "8-10+ programs per quarter" (tradeshows, executive dinners, roadshows, partner events), tracks "sourced and influenced pipeline" and ROI, and should "shift investment toward the programs driving the strongest business impact".Source

Film short pieces with customers' agents and supervisors (with permission) about a day with real-time assist, and run them as organic and paid social to CX leaders.

Human stories make "AI for contact centers" less threatening and stand out among rival ads.

• Customers decline

  Use Cresta's own support team first.

• Your websiteHomepage and product pages: "The AI operating system for customer experience", four products (AI Agent, Agentic Assist, Deputy Agent, Conversation Intelligence) on Cresta Opera; Deputy Agent launched October 13, 2026; a Cresta chat agent runs on the site; the demo page claims "5.5x improvement in containment", "30 pt. increase in NPS" and "3x ROI in 4 months". An /llm-info page for AI assistants was updated October 13, 2026.Source
• HiringGrowth Marketing Manager (posted August 28, 2026): owns "the pipeline and acquisition number" for paid and digital (LinkedIn, Meta and Google Ads), builds "a growth thesis ... from first principles", and uses "AI tools and audience enrichment platforms (including Clay) to build precise targeting" at "a lean-team scale".Source
• Your websiteCustomer stories: 19 case studies (United Airlines, Alaska Airlines, Cox, Holiday Inn, Vivint, Brinks Home, Achieve, Oportun and others), all US companies, while the footer lists offices in Sunnyvale, Toronto, Berlin, Madrid, London, Melbourne and Tokyo.Source

Standardise a quarterly one-page impact report per customer with the agreed metrics, before and after, and the next three opportunities. Use anonymised aggregates as public proof.

Champions who can show results to finance renew and expand faster.

• Bad quarters

  Show the plan alongside the numbers.

• HiringPartnerships: a VP of Partnerships, EMEA to build "the foundational partner ecosystem across system integrators, resellers, BPOs, and technology partners", and a Partner Success Director because Cresta views "partnerships as a primary way to scale growth". A GTM Strategy & Operations Manager calls EMEA "our fastest-growing region"; an AI Strategist (posted October 6, 2026) reports impact as "containment, handle time, conversion, CSAT, and cost to serve".Source
• Your websiteHomepage and product pages: "The AI operating system for customer experience", four products (AI Agent, Agentic Assist, Deputy Agent, Conversation Intelligence) on Cresta Opera; Deputy Agent launched October 13, 2026; a Cresta chat agent runs on the site; the demo page claims "5.5x improvement in containment", "30 pt. increase in NPS" and "3x ROI in 4 months". An /llm-info page for AI assistants was updated October 13, 2026.Source