CyberCube growth playbook

Redirect /book-a-demo to /request-a-demo today and drop it from the sitemap. Then make the one remaining form do the attribution work: ask the buyer's segment (insurer, reinsurer, broker, MGA, ILS, public sector) and role, capture the source (report, event, podcast, news), and route insurers and reinsurers to the (Re)Insurance Sales team and brokers to Broker Sales within one business day. Report demo requests by source every week.

One door, with the source and segment recorded, is the base of any pipeline number sales will believe, and it stops losing the rare enterprise buyer who comes looking.

[ ] 301 /book-a-demo -> /request-a-demo
[ ] Remove /book-a-demo from the sitemap
[ ] Segment field (insurer, reinsurer, broker, MGA, ILS, public sector)
[ ] Role field (CUO, CRO, actuary, head of cyber, exposure management, broker)
[ ] Hidden UTM and referrer fields
[ ] Routing rules to (Re)Insurance Sales and Broker Sales
[ ] Weekly report: requests by source and segment

• Longer form lowers requests

  Keep it to two added fields and prefill from HubSpot where known.

• Your websiteTwo demo pages (checked twice on October 23, 2026): every "Request a demo" button links to /request-a-demo, which carries a HubSpot form. A second page, /book-a-demo, titled "Book a Demo", is listed in the sitemap with its own canonical tag, has no form, and its body is placeholder "Lorem ipsum dolor sit amet" text (14 times).Source
• HiringSenior Director, Marketing (London, posted September 23, 2026): owns "demand generation, product marketing, and communications/events" with a team of "seven people across the US and UK"; must "Own an agreed and evidenced marketing contribution to pipeline, reported consistently and trusted by sales leadership and the board", run the function on "pipeline sourced and influenced, conversion by stage, cost per opportunity and programme return", "Refresh positioning and messaging for a technical analytics product", build "a measurably stronger share of voice in cyber risk analytics", and run "as one go-to-market unit" with the (Re)Insurance Sales and Broker Sales leaders.Source
• HiringSenior Director, (Re)Insurance Sales (New York, posted September 11, 2026): leads "our largest revenue segment" across UK/Europe and North America; will "Lead the renewal and expansion motion" and "Shorten the time from qualified opportunity to signature"; deals run "six to twelve month cycles" with "six- and seven-figure ACVs"; buyers are the "CUO, CRO, Chief Actuary, Head of Cyber, Head of Exposure Management"; a plus is "usage-based or consumption pricing conversations".Source
• Your websiteHomepage proof points: "Used to model over 70% of global cyber premiums" attributed to "2024 Reinsurance News"; "75% of the top 40 European and US cyber insurance carriers utilize CyberCube analytics"; "Over 1 billion technology dependencies"; "50% of the top 20 reinsurance carriers analyze their portfolios with CyberCube"; segment pages for insurance brokers, insurers, reinsurance brokers, reinsurers, MGAs, insurance-linked securities, government and regulators/rating agencies. The homepage has no social share image.Source

Update or re-date each homepage statistic, lead with the current client numbers, add one line on the newest proof (the Asian client wins, the AI event framework), and show the date and source under each number. Use the same three numbers in sales decks, the boilerplate and LinkedIn.

Current, dated numbers read as rigour to actuaries and risk officers, and one set of numbers everywhere is the start of holding "the line on the narrative".

• New figures need sign-off

  Use only figures cleared for public use.

• Your websiteHomepage proof points: "Used to model over 70% of global cyber premiums" attributed to "2024 Reinsurance News"; "75% of the top 40 European and US cyber insurance carriers utilize CyberCube analytics"; "Over 1 billion technology dependencies"; "50% of the top 20 reinsurance carriers analyze their portfolios with CyberCube"; segment pages for insurance brokers, insurers, reinsurance brokers, reinsurers, MGAs, insurance-linked securities, government and regulators/rating agencies. The homepage has no social share image.Source
• HiringEvery CyberCube job post: "Trusted by more than 100 clients, including 75% of the top 40 European and US cyber insurance carriers and 70% of the top ten reinsurance brokers"; "In 2025 Spectrum Equity joined some of CyberCube's financial partners as a new cornerstone investor"; teams in San Francisco, New York, London and Tallinn.Source
• HiringSenior Director, Marketing (London, posted September 23, 2026): owns "demand generation, product marketing, and communications/events" with a team of "seven people across the US and UK"; must "Own an agreed and evidenced marketing contribution to pipeline, reported consistently and trusted by sales leadership and the board", run the function on "pipeline sourced and influenced, conversion by stage, cost per opportunity and programme return", "Refresh positioning and messaging for a technical analytics product", build "a measurably stronger share of voice in cyber risk analytics", and run "as one go-to-market unit" with the (Re)Insurance Sales and Broker Sales leaders.Source
• Your websiteOctober 19, 2026: Sompo Japan Insurance "has joined its growing base of Asian clients", selecting Account Manager and Portfolio Manager with SPoF intelligence and the Attritional Loss Model; the release cites "recent partnerships including in the Philippines, Singapore and India". An earlier release covers Tokio Marine selecting CyberCube for global cyber accumulation.Source

Show the publication date on every card, add a "Current view" filter for the last 24 months, move older pieces to an archive section with a note on what has changed, and link each archived piece to its current successor (for example the latest Global Threat Briefing).

Dated research shows the series is maintained and points readers, search engines and AI assistants at the current view.

• Losing traffic to old pages

  Keep the pages live in the archive; do not delete.

• Your websiteResearch & Reports: recent reports lead (Machine State of Mind, with the I2T2 framework and "six AI Event Families"; The Cyber Data Paradox; Unlocking Asia's Cyber Insurance Opportunity; Global Threat Briefing H1 2026; Cyber Predictions 2026), but the same list still carries items such as "MMC Cyber Handbook 2019" and a whitepaper saying cyber premiums are "Expected to jump from ~$3B to ~$20B in gross written premiums by 2025", with no date shown on most cards.Source
• HiringCyber Threat Intelligence Principal (London, posted September 10, 2026; a CTI Lead is also open): will be "one of CyberCube's key voices and thought leaders on technology risk", deliver threat landscape and scenario reports "on a quarterly cadence", own the "event family" library "including emerging AI-driven scenarios" and "the assumptions register", described as "the documented, client-defensible rationale for modeling choices".Source
• HiringThe same post lists as strong pluses "account-based marketing into a defined target list", "a flagship industry event presence and an executive speaking programme" with judgement on "which events are worth the money", "thought leadership built on proprietary data", and comfort with "AI-assisted content production, agentic prospecting, automated reporting, no traditional SDR layer". It also asks for someone who "Will not ship undifferentiated content".Source

Compress and resize the hero and logo images, lazy-load everything below the first screen, defer non-essential scripts, and set long cache lifetimes for static files. Check the same template on the segment pages and /request-a-demo.

Senior buyers often first open a link from LinkedIn or email on a phone; a fast first page keeps them reading.

• Template changes affect other pages

  Test on a staging copy of the template.

• Google PageSpeedHomepage mobile test (October 23, 2026): performance 55/100; largest content appears at 11.9s in the lab; real Chrome visitors fail Core Web Vitals on load speed (page LCP 3.4s at the 75th percentile, target 2.5s; interaction and layout pass); 4.4 MB over 284 requests, about 3 MB of it images and files from the HubSpot file host; render-blocking requests cost about 2.4s.Source
• Your websiteHomepage proof points: "Used to model over 70% of global cyber premiums" attributed to "2024 Reinsurance News"; "75% of the top 40 European and US cyber insurance carriers utilize CyberCube analytics"; "Over 1 billion technology dependencies"; "50% of the top 20 reinsurance carriers analyze their portfolios with CyberCube"; segment pages for insurance brokers, insurers, reinsurance brokers, reinsurers, MGAs, insurance-linked securities, government and regulators/rating agencies. The homepage has no social share image.Source

Package a fixed-scope executive briefing: the prospect shares a sample schedule under NDA, CyberCube returns the top accumulation and single-point-of-failure exposures with a short actuarial note, presented by the sales lead and a threat intelligence expert. Put the offer on the insurer and reinsurer pages next to the demo request.

A finding about their own book earns the second meeting the sales post asks for and puts the actuary in the room early.

• Too much free work

  Cap at ten briefings a quarter, for qualified accounts.

• HiringSenior Director, (Re)Insurance Sales (New York, posted September 11, 2026): leads "our largest revenue segment" across UK/Europe and North America; will "Lead the renewal and expansion motion" and "Shorten the time from qualified opportunity to signature"; deals run "six to twelve month cycles" with "six- and seven-figure ACVs"; buyers are the "CUO, CRO, Chief Actuary, Head of Cyber, Head of Exposure Management"; a plus is "usage-based or consumption pricing conversations".Source
• Your websiteProducts page: Account Manager, Portfolio Manager, SPoF Intelligence ("The industry's only catastrophe model-integrated source of truth to analyze any portfolio's digital supply chain"), Exposure Databases ("The industry's first cyber exposure databases"), Broking Manager with Prep Module, Exposure Manager and CyberConnect; services are Concierge, Consulting and CAERS. The latest insight is "Our first monthly AI incident roundup" (September 2026).Source
• HiringCyber Threat Intelligence Principal (London, posted September 10, 2026; a CTI Lead is also open): will be "one of CyberCube's key voices and thought leaders on technology risk", deliver threat landscape and scenario reports "on a quarterly cadence", own the "event family" library "including emerging AI-driven scenarios" and "the assumptions register", described as "the documented, client-defensible rationale for modeling choices".Source
• HiringSecurity Research Engineer, Attack Surface & Risk Signals (posted October 12, 2026) will "Develop innovative, quantitative signals that accurately measure a company's exposure to cyber attacks based on their network architecture, asset configurations, and internet footprint". A Lead Actuary (New York, posted October 5) will "Stress-test internal models" and "Communicate analysis results effectively with internal and external customers".Source

Create a branded share-image template with the headline, and set it as the default on the homepage, news, reports and events; give the top reports custom images with one key chart.

Links with images are clicked and reshared more, at almost no cost.

• Generic images ignored

  Use a chart from the report, not stock art.

• Your websiteHomepage proof points: "Used to model over 70% of global cyber premiums" attributed to "2024 Reinsurance News"; "75% of the top 40 European and US cyber insurance carriers utilize CyberCube analytics"; "Over 1 billion technology dependencies"; "50% of the top 20 reinsurance carriers analyze their portfolios with CyberCube"; segment pages for insurance brokers, insurers, reinsurance brokers, reinsurers, MGAs, insurance-linked securities, government and regulators/rating agencies. The homepage has no social share image.Source
• Your websiteSitemap (465 URLs, checked October 23, 2026): 182 news posts, 112 videos, 80 event pages and 19 podcasts. Reports, the blog and topic hubs sit on a separate host, insights.cybcube.com, linked from the Research & Reports page. There is no Asia or APAC page.Source
• HiringSenior Director, Marketing (London, posted September 23, 2026): owns "demand generation, product marketing, and communications/events" with a team of "seven people across the US and UK"; must "Own an agreed and evidenced marketing contribution to pipeline, reported consistently and trusted by sales leadership and the board", run the function on "pipeline sourced and influenced, conversion by stage, cost per opportunity and programme return", "Refresh positioning and messaging for a technical analytics product", build "a measurably stronger share of voice in cyber risk analytics", and run "as one go-to-market unit" with the (Re)Insurance Sales and Broker Sales leaders.Source

Track both hosts as one property, tie report downloads, event meetings and podcast listens to HubSpot accounts, and build one report by account: first touch, touches before an opportunity, and opportunities by programme. Review it weekly with the (Re)Insurance and Broker Sales leaders.

A shared, account-level view is what makes the marketing number trusted and lets budget move to what works.

• Arguments over credit

  Report influenced and sourced side by side.

• HiringSenior Director, Marketing (London, posted September 23, 2026): owns "demand generation, product marketing, and communications/events" with a team of "seven people across the US and UK"; must "Own an agreed and evidenced marketing contribution to pipeline, reported consistently and trusted by sales leadership and the board", run the function on "pipeline sourced and influenced, conversion by stage, cost per opportunity and programme return", "Refresh positioning and messaging for a technical analytics product", build "a measurably stronger share of voice in cyber risk analytics", and run "as one go-to-market unit" with the (Re)Insurance Sales and Broker Sales leaders.Source
• Your websiteSitemap (465 URLs, checked October 23, 2026): 182 news posts, 112 videos, 80 event pages and 19 podcasts. Reports, the blog and topic hubs sit on a separate host, insights.cybcube.com, linked from the Research & Reports page. There is no Asia or APAC page.Source
• HiringSenior Director, (Re)Insurance Sales (New York, posted September 11, 2026): leads "our largest revenue segment" across UK/Europe and North America; will "Lead the renewal and expansion motion" and "Shorten the time from qualified opportunity to signature"; deals run "six to twelve month cycles" with "six- and seven-figure ACVs"; buyers are the "CUO, CRO, Chief Actuary, Head of Cyber, Head of Exposure Management"; a plus is "usage-based or consumption pricing conversations".Source

Agree the target list with sales (remaining top-40 carriers, large reinsurers, fast-growing MGAs, Asian carriers). For each account, produce a short research brief from public data and CyberCube's exposure databases, a tailored content path (relevant reports, an invitation to the executive briefing), and an event meeting plan. Use AI tools to keep briefs current; the account executive owns the outreach.

In a market this concentrated, each new logo is worth a programme of its own.

• Generic personalisation

  Each brief must contain one account-specific insight.

• HiringThe same post lists as strong pluses "account-based marketing into a defined target list", "a flagship industry event presence and an executive speaking programme" with judgement on "which events are worth the money", "thought leadership built on proprietary data", and comfort with "AI-assisted content production, agentic prospecting, automated reporting, no traditional SDR layer". It also asks for someone who "Will not ship undifferentiated content".Source
• HiringEvery CyberCube job post: "Trusted by more than 100 clients, including 75% of the top 40 European and US cyber insurance carriers and 70% of the top ten reinsurance brokers"; "In 2025 Spectrum Equity joined some of CyberCube's financial partners as a new cornerstone investor"; teams in San Francisco, New York, London and Tallinn.Source
• HiringSenior Director, (Re)Insurance Sales (New York, posted September 11, 2026): leads "our largest revenue segment" across UK/Europe and North America; will "Lead the renewal and expansion motion" and "Shorten the time from qualified opportunity to signature"; deals run "six to twelve month cycles" with "six- and seven-figure ACVs"; buyers are the "CUO, CRO, Chief Actuary, Head of Cyber, Head of Exposure Management"; a plus is "usage-based or consumption pricing conversations".Source
• Your websiteProducts page: Account Manager, Portfolio Manager, SPoF Intelligence ("The industry's only catastrophe model-integrated source of truth to analyze any portfolio's digital supply chain"), Exposure Databases ("The industry's first cyber exposure databases"), Broking Manager with Prep Module, Exposure Manager and CyberConnect; services are Concierge, Consulting and CAERS. The latest insight is "Our first monthly AI incident roundup" (September 2026).Source

For each event, book meetings with target accounts in advance, log every meeting in HubSpot, follow up within 48 hours with a relevant report, and score events on meetings, opportunities and cost per opportunity. Drop or downgrade the bottom quarter and put the money into speaking slots and hosted client dinners at the best events.

Events are often the biggest line in an enterprise marketing budget, and a simple score makes the trade-off visible.

• Relationships lost by skipping events

  Keep a presence through partners or speaking where needed.

• HiringThe same post lists as strong pluses "account-based marketing into a defined target list", "a flagship industry event presence and an executive speaking programme" with judgement on "which events are worth the money", "thought leadership built on proprietary data", and comfort with "AI-assisted content production, agentic prospecting, automated reporting, no traditional SDR layer". It also asks for someone who "Will not ship undifferentiated content".Source
• Your websiteSitemap (465 URLs, checked October 23, 2026): 182 news posts, 112 videos, 80 event pages and 19 podcasts. Reports, the blog and topic hubs sit on a separate host, insights.cybcube.com, linked from the Research & Reports page. There is no Asia or APAC page.Source
• HiringSenior Director, Marketing (London, posted September 23, 2026): owns "demand generation, product marketing, and communications/events" with a team of "seven people across the US and UK"; must "Own an agreed and evidenced marketing contribution to pipeline, reported consistently and trusted by sales leadership and the board", run the function on "pipeline sourced and influenced, conversion by stage, cost per opportunity and programme return", "Refresh positioning and messaging for a technical analytics product", build "a measurably stronger share of voice in cyber risk analytics", and run "as one go-to-market unit" with the (Re)Insurance Sales and Broker Sales leaders.Source

Build an Asia page: client and partner logos (where public), the Asia report, the APAC benchmarks in Broking Manager, local events, and a contact path that routes to the right team or partner. Add it to the solutions menu and send the press and partners there.

Regional buyers look for regional proof, and one page turns several press releases into a sales asset.

• Client names need consent

  Use only names already announced.

• Your websiteOctober 19, 2026: Sompo Japan Insurance "has joined its growing base of Asian clients", selecting Account Manager and Portfolio Manager with SPoF intelligence and the Attritional Loss Model; the release cites "recent partnerships including in the Philippines, Singapore and India". An earlier release covers Tokio Marine selecting CyberCube for global cyber accumulation.Source
• Your websiteOctober 13, 2026: CyberCube and Blackpanda partner so Broking Manager, "used across 40 countries", adds an APAC regional benchmark view; "Blackpanda will refer local brokers across Asia to CyberCube and license Broking Manager", and CyberCube licensed Blackpanda's anonymized incident data for regional research.Source
• Your websiteSitemap (465 URLs, checked October 23, 2026): 182 news posts, 112 videos, 80 event pages and 19 podcasts. Reports, the blog and topic hubs sit on a separate host, insights.cybcube.com, linked from the Research & Reports page. There is no Asia or APAC page.Source
• Your websiteResearch & Reports: recent reports lead (Machine State of Mind, with the I2T2 framework and "six AI Event Families"; The Cyber Data Paradox; Unlocking Asia's Cyber Insurance Opportunity; Global Threat Briefing H1 2026; Cyber Predictions 2026), but the same list still carries items such as "MMC Cyber Handbook 2019" and a whitepaper saying cyber premiums are "Expected to jump from ~$3B to ~$20B in gross written premiums by 2025", with no date shown on most cards.Source

Create a standard, co-branded capacity pack from Portfolio Manager output: modelled loss curves, accumulation and SPoF exposure, and underwriting controls, in a format capacity providers recognise. Market it to MGAs as a reason to buy and to reinsurers as a common language.

It turns a product feature into a concrete outcome MGAs pay for, and each pack shown to a reinsurer is a demonstration to another buyer.

• Capacity providers read it as CyberCube endorsing the MGA

  State clearly that it is modelled output, not a rating.

• Your websiteMGA page: MGAs use CyberCube to "obtain more capacity" and to "Demonstrate your ability to manage cyber catastrophe risk and the quality of your book to capacity providers"; MGA clients announced in news include Elpha Secure and Converge.Source
• HiringEvery CyberCube job post: "Trusted by more than 100 clients, including 75% of the top 40 European and US cyber insurance carriers and 70% of the top ten reinsurance brokers"; "In 2025 Spectrum Equity joined some of CyberCube's financial partners as a new cornerstone investor"; teams in San Francisco, New York, London and Tallinn.Source
• Your websiteProducts page: Account Manager, Portfolio Manager, SPoF Intelligence ("The industry's only catastrophe model-integrated source of truth to analyze any portfolio's digital supply chain"), Exposure Databases ("The industry's first cyber exposure databases"), Broking Manager with Prep Module, Exposure Manager and CyberConnect; services are Concierge, Consulting and CAERS. The latest insight is "Our first monthly AI incident roundup" (September 2026).Source

Build a health view per client: product usage, users by team, products owned versus the full suite, open support issues and renewal date. Review it 180 days before renewal, with a usage summary for the client's exec sponsor and a proposal for the next product.

Usage evidence makes renewals easier and points to the most natural expansion.

• Usage data is incomplete

  Start with the products that log usage well.

• HiringSenior Director, (Re)Insurance Sales (New York, posted September 11, 2026): leads "our largest revenue segment" across UK/Europe and North America; will "Lead the renewal and expansion motion" and "Shorten the time from qualified opportunity to signature"; deals run "six to twelve month cycles" with "six- and seven-figure ACVs"; buyers are the "CUO, CRO, Chief Actuary, Head of Cyber, Head of Exposure Management"; a plus is "usage-based or consumption pricing conversations".Source
• Your websiteProducts page: Account Manager, Portfolio Manager, SPoF Intelligence ("The industry's only catastrophe model-integrated source of truth to analyze any portfolio's digital supply chain"), Exposure Databases ("The industry's first cyber exposure databases"), Broking Manager with Prep Module, Exposure Manager and CyberConnect; services are Concierge, Consulting and CAERS. The latest insight is "Our first monthly AI incident roundup" (September 2026).Source
• HiringEvery CyberCube job post: "Trusted by more than 100 clients, including 75% of the top 40 European and US cyber insurance carriers and 70% of the top ten reinsurance brokers"; "In 2025 Spectrum Equity joined some of CyberCube's financial partners as a new cornerstone investor"; teams in San Francisco, New York, London and Tallinn.Source

Turn each quarterly briefing into a launch: a live webinar with the CTI Principal, three short clips, a LinkedIn article, briefings for trade press and an analyst note. Track mentions in insurance media against Cyence and other analytics vendors.

A named expert on a regular cycle earns press calls and invitations to speak.

• Hire not yet in seat

  Start with the current team and hand over.

• HiringCyber Threat Intelligence Principal (London, posted September 10, 2026; a CTI Lead is also open): will be "one of CyberCube's key voices and thought leaders on technology risk", deliver threat landscape and scenario reports "on a quarterly cadence", own the "event family" library "including emerging AI-driven scenarios" and "the assumptions register", described as "the documented, client-defensible rationale for modeling choices".Source
• HiringSenior Director, Marketing (London, posted September 23, 2026): owns "demand generation, product marketing, and communications/events" with a team of "seven people across the US and UK"; must "Own an agreed and evidenced marketing contribution to pipeline, reported consistently and trusted by sales leadership and the board", run the function on "pipeline sourced and influenced, conversion by stage, cost per opportunity and programme return", "Refresh positioning and messaging for a technical analytics product", build "a measurably stronger share of voice in cyber risk analytics", and run "as one go-to-market unit" with the (Re)Insurance Sales and Broker Sales leaders.Source
• Your websiteResearch & Reports: recent reports lead (Machine State of Mind, with the I2T2 framework and "six AI Event Families"; The Cyber Data Paradox; Unlocking Asia's Cyber Insurance Opportunity; Global Threat Briefing H1 2026; Cyber Predictions 2026), but the same list still carries items such as "MMC Cyber Handbook 2019" and a whitepaper saying cyber premiums are "Expected to jump from ~$3B to ~$20B in gross written premiums by 2025", with no date shown on most cards.Source
• Your websiteProducts page: Account Manager, Portfolio Manager, SPoF Intelligence ("The industry's only catastrophe model-integrated source of truth to analyze any portfolio's digital supply chain"), Exposure Databases ("The industry's first cyber exposure databases"), Broking Manager with Prep Module, Exposure Manager and CyberConnect; services are Concierge, Consulting and CAERS. The latest insight is "Our first monthly AI incident roundup" (September 2026).Source

List incident response firms, MSSPs and broker networks in under-served markets, offer the same package (referral, licence, data exchange), and give partners co-branded reports and a referral link. Track deals by partner.

Partners bring local trust and incident data, and the model is already proven in one region.

• Channel conflict

  Clear account rules per region.

• Your websiteOctober 13, 2026: CyberCube and Blackpanda partner so Broking Manager, "used across 40 countries", adds an APAC regional benchmark view; "Blackpanda will refer local brokers across Asia to CyberCube and license Broking Manager", and CyberCube licensed Blackpanda's anonymized incident data for regional research.Source
• Your websiteInsurance brokers page: Broking Manager's Signal Report produces "Instant reports for millions of companies globally, with minimal information input required", with "Full severity distributions illustrating expected losses"; "Active usage in 40 countries, and engagement across 100+ markets worldwide".Source
• HiringSenior Director, Marketing (London, posted September 23, 2026): owns "demand generation, product marketing, and communications/events" with a team of "seven people across the US and UK"; must "Own an agreed and evidenced marketing contribution to pipeline, reported consistently and trusted by sales leadership and the board", run the function on "pipeline sourced and influenced, conversion by stage, cost per opportunity and programme return", "Refresh positioning and messaging for a technical analytics product", build "a measurably stronger share of voice in cyber risk analytics", and run "as one go-to-market unit" with the (Re)Insurance Sales and Broker Sales leaders.Source

Either move the insights content to www subfolders with redirects, or cross-link strongly: each news post links to the related report and topic hub, and each report links back to the product it supports. Track organic traffic to reports.

Consolidated content ranks better and gives buyers one place to read.

• Traffic dip during a move

  Map every URL to a redirect.

• Your websiteSitemap (465 URLs, checked October 23, 2026): 182 news posts, 112 videos, 80 event pages and 19 podcasts. Reports, the blog and topic hubs sit on a separate host, insights.cybcube.com, linked from the Research & Reports page. There is no Asia or APAC page.Source
• Your websiteResearch & Reports: recent reports lead (Machine State of Mind, with the I2T2 framework and "six AI Event Families"; The Cyber Data Paradox; Unlocking Asia's Cyber Insurance Opportunity; Global Threat Briefing H1 2026; Cyber Predictions 2026), but the same list still carries items such as "MMC Cyber Handbook 2019" and a whitepaper saying cyber premiums are "Expected to jump from ~$3B to ~$20B in gross written premiums by 2025", with no date shown on most cards.Source

Send one monthly email: three threat developments, one chart from the research, one event, signed by the threat intelligence team. Offer it on every report page and at events, and share opens by account with sales.

Regular, useful contact keeps long deals warm and feeds the account view.

• Low opens

  Keep it short and expert-signed.

• Your websiteProducts page: Account Manager, Portfolio Manager, SPoF Intelligence ("The industry's only catastrophe model-integrated source of truth to analyze any portfolio's digital supply chain"), Exposure Databases ("The industry's first cyber exposure databases"), Broking Manager with Prep Module, Exposure Manager and CyberConnect; services are Concierge, Consulting and CAERS. The latest insight is "Our first monthly AI incident roundup" (September 2026).Source
• Your websiteResearch & Reports: recent reports lead (Machine State of Mind, with the I2T2 framework and "six AI Event Families"; The Cyber Data Paradox; Unlocking Asia's Cyber Insurance Opportunity; Global Threat Briefing H1 2026; Cyber Predictions 2026), but the same list still carries items such as "MMC Cyber Handbook 2019" and a whitepaper saying cyber premiums are "Expected to jump from ~$3B to ~$20B in gross written premiums by 2025", with no date shown on most cards.Source
• HiringSenior Director, (Re)Insurance Sales (New York, posted September 11, 2026): leads "our largest revenue segment" across UK/Europe and North America; will "Lead the renewal and expansion motion" and "Shorten the time from qualified opportunity to signature"; deals run "six to twelve month cycles" with "six- and seven-figure ACVs"; buyers are the "CUO, CRO, Chief Actuary, Head of Cyber, Head of Exposure Management"; a plus is "usage-based or consumption pricing conversations".Source

Give the assistant a name and a clear promise (ask any question of your portfolio, with every answer traceable), launch it with three design-partner clients, publish the governance approach, and make it the centre of renewal conversations.

Auditable answers fit insurers' model governance needs and can raise usage across products.

• Trust in AI answers

  Show sources and audit trail on every answer.

• HiringSenior Data Engineer (Tallinn, posted October 8, 2026): the data layer must feed "the AI agents we're building to let customers and our own teams dig into sensitive portfolio data far deeper than a dashboard allows", "fast, governed, and auditable to the row", including "MCP servers, semantic layers and eval harnesses for production".Source
• Your websiteHomepage menu: a "2026 PRA DyGIST Response Center" with "weekly updates, expert commentary, and practical insights" for the UK regulator's insurance stress test, plus a "Transparency at our core" promise: "we believe in being as transparent as we can with our data, including how we process it, our models, and our methodologies".Source
• HiringSenior Director, (Re)Insurance Sales (New York, posted September 11, 2026): leads "our largest revenue segment" across UK/Europe and North America; will "Lead the renewal and expansion motion" and "Shorten the time from qualified opportunity to signature"; deals run "six to twelve month cycles" with "six- and seven-figure ACVs"; buyers are the "CUO, CRO, Chief Actuary, Head of Cyber, Head of Exposure Management"; a plus is "usage-based or consumption pricing conversations".Source

Publish a quarterly index of concentration on major providers by sector and region (aggregated, no company named), with commentary from the threat intelligence team. Offer the full detail to clients.

Original data earns press and citations and makes CyberCube the reference point when an outage happens.

• Data seen as giving away product value

  Publish aggregates; keep detail for clients.

• Your websiteHomepage proof points: "Used to model over 70% of global cyber premiums" attributed to "2024 Reinsurance News"; "75% of the top 40 European and US cyber insurance carriers utilize CyberCube analytics"; "Over 1 billion technology dependencies"; "50% of the top 20 reinsurance carriers analyze their portfolios with CyberCube"; segment pages for insurance brokers, insurers, reinsurance brokers, reinsurers, MGAs, insurance-linked securities, government and regulators/rating agencies. The homepage has no social share image.Source
• HiringSecurity Research Engineer, Attack Surface & Risk Signals (posted October 12, 2026) will "Develop innovative, quantitative signals that accurately measure a company's exposure to cyber attacks based on their network architecture, asset configurations, and internet footprint". A Lead Actuary (New York, posted October 5) will "Stress-test internal models" and "Communicate analysis results effectively with internal and external customers".Source
• Your websiteProducts page: Account Manager, Portfolio Manager, SPoF Intelligence ("The industry's only catastrophe model-integrated source of truth to analyze any portfolio's digital supply chain"), Exposure Databases ("The industry's first cyber exposure databases"), Broking Manager with Prep Module, Exposure Manager and CyberConnect; services are Concierge, Consulting and CAERS. The latest insight is "Our first monthly AI incident roundup" (September 2026).Source
• HiringThe same post lists as strong pluses "account-based marketing into a defined target list", "a flagship industry event presence and an executive speaking programme" with judgement on "which events are worth the money", "thought leadership built on proprietary data", and comfort with "AI-assisted content production, agentic prospecting, automated reporting, no traditional SDR layer". It also asks for someone who "Will not ship undifferentiated content".Source

Offer broker clients an embeddable, co-branded estimate: a company enters its name and size and gets a simple loss range and a call to talk to the broker. CyberCube charges per broker and gains brand reach among the brokers' prospects.

It helps brokers sell more cyber, which is the outcome they buy Broking Manager for, and spreads the CyberCube name.

• Estimates misread as quotes

  Show ranges and a clear note that it is not a quote.

• Your websiteInsurance brokers page: Broking Manager's Signal Report produces "Instant reports for millions of companies globally, with minimal information input required", with "Full severity distributions illustrating expected losses"; "Active usage in 40 countries, and engagement across 100+ markets worldwide".Source
• Your websiteClients page: testimonials from brokers such as USI and Paragon, and a London client event video; MGA and insurer pages quote Lockton Re and Aviva.Source
• Your websiteOctober 13, 2026: CyberCube and Blackpanda partner so Broking Manager, "used across 40 countries", adds an APAC regional benchmark view; "Blackpanda will refer local brokers across Asia to CyberCube and license Broking Manager", and CyberCube licensed Blackpanda's anonymized incident data for regional research.Source

Cut 60-second clips with captions from the best talks and podcasts, post three a week on LinkedIn by topic, and link each to the report or page it supports.

Existing content gets a second life where the audience is.

• Clips lose context

  Link to the full video.

• YouTubeCyberCube's YouTube channel: 178 videos, 291 subscribers and about 286,000 total views.Source
• Your websiteSitemap (465 URLs, checked October 23, 2026): 182 news posts, 112 videos, 80 event pages and 19 podcasts. Reports, the blog and topic hubs sit on a separate host, insights.cybcube.com, linked from the Research & Reports page. There is no Asia or APAC page.Source
• HiringSenior Director, Marketing (London, posted September 23, 2026): owns "demand generation, product marketing, and communications/events" with a team of "seven people across the US and UK"; must "Own an agreed and evidenced marketing contribution to pipeline, reported consistently and trusted by sales leadership and the board", run the function on "pipeline sourced and influenced, conversion by stage, cost per opportunity and programme return", "Refresh positioning and messaging for a technical analytics product", build "a measurably stronger share of voice in cyber risk analytics", and run "as one go-to-market unit" with the (Re)Insurance Sales and Broker Sales leaders.Source

After this exercise, write up what insurers needed most, package the response centre as a template, and offer it for the next supervisory exercises in other markets, with a lead form for exposure management teams.

Stress tests create deadlines and urgency, which makes them strong demand moments.

• Few exercises per year

  Combine with client-run stress tests.

• Your websiteHomepage menu: a "2026 PRA DyGIST Response Center" with "weekly updates, expert commentary, and practical insights" for the UK regulator's insurance stress test, plus a "Transparency at our core" promise: "we believe in being as transparent as we can with our data, including how we process it, our models, and our methodologies".Source
• Your websiteHomepage proof points: "Used to model over 70% of global cyber premiums" attributed to "2024 Reinsurance News"; "75% of the top 40 European and US cyber insurance carriers utilize CyberCube analytics"; "Over 1 billion technology dependencies"; "50% of the top 20 reinsurance carriers analyze their portfolios with CyberCube"; segment pages for insurance brokers, insurers, reinsurance brokers, reinsurers, MGAs, insurance-linked securities, government and regulators/rating agencies. The homepage has no social share image.Source
• HiringCyber Threat Intelligence Principal (London, posted September 10, 2026; a CTI Lead is also open): will be "one of CyberCube's key voices and thought leaders on technology risk", deliver threat landscape and scenario reports "on a quarterly cadence", own the "event family" library "including emerging AI-driven scenarios" and "the assumptions register", described as "the documented, client-defensible rationale for modeling choices".Source

Publish a methodology hub: model overview, scenario families, validation approach and change log, with a deeper pack under NDA. Point evaluating clients to it at the start of the deal.

Validation teams can start earlier, which shortens the six-to-twelve-month cycle the sales post wants cut.

• Gives competitors insight

  Keep detail in the NDA pack.

• Your websiteHomepage menu: a "2026 PRA DyGIST Response Center" with "weekly updates, expert commentary, and practical insights" for the UK regulator's insurance stress test, plus a "Transparency at our core" promise: "we believe in being as transparent as we can with our data, including how we process it, our models, and our methodologies".Source
• HiringCyber Threat Intelligence Principal (London, posted September 10, 2026; a CTI Lead is also open): will be "one of CyberCube's key voices and thought leaders on technology risk", deliver threat landscape and scenario reports "on a quarterly cadence", own the "event family" library "including emerging AI-driven scenarios" and "the assumptions register", described as "the documented, client-defensible rationale for modeling choices".Source
• HiringSenior Director, (Re)Insurance Sales (New York, posted September 11, 2026): leads "our largest revenue segment" across UK/Europe and North America; will "Lead the renewal and expansion motion" and "Shorten the time from qualified opportunity to signature"; deals run "six to twelve month cycles" with "six- and seven-figure ACVs"; buyers are the "CUO, CRO, Chief Actuary, Head of Cyber, Head of Exposure Management"; a plus is "usage-based or consumption pricing conversations".Source
• HiringSecurity Research Engineer, Attack Surface & Risk Signals (posted October 12, 2026) will "Develop innovative, quantitative signals that accurately measure a company's exposure to cyber attacks based on their network architecture, asset configurations, and internet footprint". A Lead Actuary (New York, posted October 5) will "Stress-test internal models" and "Communicate analysis results effectively with internal and external customers".Source