Days Work Design growth playbook

Give the review its own page, for example "Website Check-up, $150". Say exactly what the owner gets: speed on phones, how the site shows in Google and AI answers, mobile layout, accessibility, plugin and security updates, and a ranked list of fixes with a cost for each. Show a sample report (use your own site, after the fixes in idea 2). Let visitors pay and pick a time on the page, credit the $150 against any redesign or maintenance plan booked within 60 days, and add "A website review" to the contact form. Use one rule (for example "required for sites not updated in 6 months") on every page.

A fixed-price, clearly described first step is easier to say yes to than "contact us", and the About page says your best client relationships "begin with smaller projects". Each review ends with a ranked fix list, which leads straight to hourly work ($75-$90), a maintenance plan ($800-$1,200 a year) or a redesign ($2,400-$8,000). Crediting the fee makes a paid review a better offer than a rival's free one.

Website Check-up: $150, credited to your project
- What we check: speed on phones, Google and AI visibility, mobile layout, accessibility, updates and security, content gaps
- What you get: a written report and a ranked fix list with a cost per item
- Turnaround: 5 business days
- Book now: pay online and choose a time for the 30-minute walkthrough
- Credit: the $150 comes off any redesign or maintenance plan booked within 60 days

• Reviews take longer than the price covers

  Use a fixed template and limit it to one website.

• Buyers expect a free review like CyberOptik's

  Lead with the credit: the review is free if they go ahead.

• Your websiteWeb design FAQ: "We offer website reviews to help you decide"; "Websites not updated in over 12 months require a site review typically costing $150. This provides an in-depth report with an overview of your website, health status, and recommended actions." Consulting is "$90 per hour, with a minimum one-hour booking"; one-time updates are $75 an hour; larger sites "generally range from $2,400 to $8,000"; payment is 50% up front and 50% before launch, by check or bank transfer.Source
• Your websiteWebsite Redesigns page: the signs a site needs a redesign include "Pages take too long to load, or other performance issues"; "we can provide a comprehensive review of your website to help with decision-making ... Contact us to discuss a website review." The process is Refine, Refresh and Reuse, including "preserving and redirecting established SEO rankings".Source
• Your websiteMaintenance & Support page: monthly plans "starting at $1,200/year", quarterly plans "starting at $800/year", one-time work at "$75/hour, with a 2 hour minimum"; "A comprehensive health check and report is a required first step for WordPress sites that haven't been updated in over 3 months". Support covers WordPress, Squarespace, Wix and Shopify, including sites Days Work Design did not build. The page carries FAQ structured data.Source
• Your websiteContact page: the form asks "I would like to discuss" with six choices (a web design project, a website redesign, eCommerce, consulting or training, website maintenance, something else), with no choice for a website review. To book a call, visitors tick "schedule a call" and "we will contact you to arrange a time"; emails get a reply "within one business day". The form runs on WPForms with Google reCAPTCHA.Source
• Your websiteAbout page: Barbara Day has "a background in art and technology" and "over 15 years working with small businesses, independent service providers and creative professionals"; "My strongest client relationships often begin with smaller projects"; she works with clients' own writers, photographers and marketers; "Based in Rochester, NY. Always happy to cross time zones."Source
• Competitor researchRochester rivals' own sites: 6x6 Design offers "Rochester NY web design and local SEO services focused on Google Maps visibility"; Rosella Studio sells a Squarespace "Template Restyle" at "a more accessible price point" plus brand design; CyberOptik's Rochester page offers a "Free Website Review"; Web Tonic shows "Over 253 x 5-star reviews".See the research Source

Merge the two Adobe Fonts kits into one (or self-host the two weights you use), load the Spectra and mega-menu CSS only where needed, delay the cookie banner script until after the page shows, and swap the 49 KB logo for an SVG or small WebP. Retest and put the new score in the sample review report.

A fast homepage is proof of the service you sell, and the fixes are about a day of work.

• Plugin updates undo the changes

  Note each change in the maintenance log and recheck monthly.

• Google PageSpeedHomepage on mobile (October 20, 2026): performance 63/100, main content appears at 8.1s (first content at 4.0s), with no Chrome UX Report data on real visitors yet. Render-blocking files cost about 2.5s, led by two separate Adobe Fonts kits and Spectra and Astra stylesheets; 135 KB of CSS is unused (93 KB of it inline mega-menu CSS); 85 KB of unused JavaScript comes from the Usercentrics cookie banner; the 70-pixel logo is a 49 KB image. Accessibility 91 (low-contrast cookie buttons, image links without names); SEO 100.Source
• Your websiteWebsite Redesigns page: the signs a site needs a redesign include "Pages take too long to load, or other performance issues"; "we can provide a comprehensive review of your website to help with decision-making ... Contact us to discuss a website review." The process is Refine, Refresh and Reuse, including "preserving and redirecting established SEO rankings".Source
• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source

Email the 18 portfolio clients and ask for two sentences on what changed after the new site, plus permission to use their name and photo. Put three quotes on the homepage, one on each service page next to the price, and one with each portfolio item. Ask the same clients for a Google review.

Quotes from named local clients answer the buyer's main question ("will this be easy and worth it?") better than any copy.

• Few replies

  Offer to write the draft for the client to approve.

• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source
• Your websitePortfolio: 18 client sites, each with one paragraph and a "Visit website" link and no results, quotes or before-and-after views. Clients include musician Annie Wells, Barrelhouse 6 Distillery, Targeron Therapeutics, Quilting with Margaret (a redesign that "needed to be online in time for holiday sales"), Shopify stores for Ethos Grooming Essentials and TIM Makeup Company, artists, a writer, a Boston-area Medicare broker and an optics directory. Eight of the 18 are for artists and creatives (a musician, a quilter, a writer, an artist-author, a photographer, an illustrator and his print shop, a sculptor) and six include an online shop. Three projects credit "Branding and design by Monica Guilian Inc."Source
• Competitor researchRochester rivals' own sites: 6x6 Design offers "Rochester NY web design and local SEO services focused on Google Maps visibility"; Rosella Studio sells a Squarespace "Template Restyle" at "a more accessible price point" plus brand design; CyberOptik's Rochester page offers a "Free Website Review"; Web Tonic shows "Over 253 x 5-star reviews".See the research Source

Add a booking calendar (Google Calendar appointment schedules or similar) for a 15-minute call, with two questions (site address, what you need). Put it on the contact page and behind every "Schedule a Call" button, and keep the form for people who prefer to write.

Every reply that is needed to set a time loses some prospects; booking in one step keeps them while they are interested.

• Too many unqualified calls

  Require the site address and a project type.

• Your websiteContact page: the form asks "I would like to discuss" with six choices (a web design project, a website redesign, eCommerce, consulting or training, website maintenance, something else), with no choice for a website review. To book a call, visitors tick "schedule a call" and "we will contact you to arrange a time"; emails get a reply "within one business day". The form runs on WPForms with Google reCAPTCHA.Source
• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source
• Your websiteWeb Design & Development page: a Single Page Website "Starting at $1,400" (1-2 weeks), a Starter Website of five pages "Starting at $2,400" (3-6 weeks) and a Business Website of ten pages "Starting at $3,400" (4-8 weeks); the Starter package offers a "Choice of Squarespace or WordPress platform". Add-ons include an "SEO launch package for Google and Bing", blog setup, "Email marketing integration", "Scheduling integration", copywriting and "Website policy pages". eCommerce is offered on Shopify or Squarespace but has no package or price.Source

Correct the eight words, run each page through a spell checker, and add a spelling pass to the launch checklist for client sites too.

It takes an hour and removes a doubt from prospects who read closely, often the most careful buyers.

• New errors with edits

  Keep the checklist step.

• Your websiteSpelling on the service pages: "Maintenenace" (a heading on the redesign page), "processs" and "accuratly" (redesign page), "recieve" (consulting), "webite" (maintenance), and "provdes", "Adversting" and "Larry Merril Photography" (portfolio; the client's domain spells Merrill).Source

Complete the Google Business Profile (category web designer, services with prices, portfolio photos, the website review as a product). Add ProfessionalService markup with address, phone, hours and area served. Link the profile and one or two active social accounts (Instagram for portfolio work, LinkedIn for business owners) in the footer.

Most local service searches show the map results first, and reviews and photos there decide who gets the call.

• Address privacy

  Use a service-area profile if the address is a home office.

• #3 Put client words on the site: testimonials on the homepage, portfolio and service pages

• Your websiteStructured data: the homepage carries Yoast's basic Organization markup (name and logo) with no LocalBusiness details (address, phone, hours, area served), although the footer shows 74 Ashland St., Rochester, NY 14620 and (585) 454-0389. No page links to any social profile (no Instagram, LinkedIn, Facebook or Google Business Profile link).Source
• Competitor researchRochester rivals' own sites: 6x6 Design offers "Rochester NY web design and local SEO services focused on Google Maps visibility"; Rosella Studio sells a Squarespace "Template Restyle" at "a more accessible price point" plus brand design; CyberOptik's Rochester page offers a "Free Website Review"; Web Tonic shows "Over 253 x 5-star reviews".See the research Source
• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source

Turn on DMARC reports, check that Google Workspace and any invoicing tool pass SPF and DKIM, then move to "quarantine" and later "reject". Offer the same check to maintenance clients.

It protects your clients' payments and becomes a small paid add-on for the clients you already host and maintain.

• Real mail blocked

  Read reports before tightening.

• DNS checkdaysworkdesign.com (registered 2011) uses Google Workspace mail with SPF ending "~all" and a DMARC policy of "none", so mail pretending to come from the domain is not blocked.Source
• Your websiteWeb design FAQ: "We offer website reviews to help you decide"; "Websites not updated in over 12 months require a site review typically costing $150. This provides an in-depth report with an overview of your website, health status, and recommended actions." Consulting is "$90 per hour, with a minimum one-hour booking"; one-time updates are $75 an hour; larger sites "generally range from $2,400 to $8,000"; payment is 50% up front and 50% before launch, by check or bank transfer.Source
• Your websiteMaintenance & Support page: monthly plans "starting at $1,200/year", quarterly plans "starting at $800/year", one-time work at "$75/hour, with a 2 hour minimum"; "A comprehensive health check and report is a required first step for WordPress sites that haven't been updated in over 3 months". Support covers WordPress, Squarespace, Wix and Shopify, including sites Days Work Design did not build. The page carries FAQ structured data.Source

Offer every past and future client a discreet footer line ("Website by Days Work Design") linking to the matching portfolio entry. Make it optional, and offer a small thank-you, such as a free hour of updates. Add it to the contract for new sites.

Footer credits bring referral visits from people who liked a site, and links from 18 real local and creative sites help your own search ranking.

• Clients decline

  Respect it; ask for a testimonial instead.

• Portfolio checkChecked October 20, 2026: none of the 18 client sites linked from the portfolio mentions Days Work Design or links back to it.Source
• Your websitePortfolio: 18 client sites, each with one paragraph and a "Visit website" link and no results, quotes or before-and-after views. Clients include musician Annie Wells, Barrelhouse 6 Distillery, Targeron Therapeutics, Quilting with Margaret (a redesign that "needed to be online in time for holiday sales"), Shopify stores for Ethos Grooming Essentials and TIM Makeup Company, artists, a writer, a Boston-area Medicare broker and an optics directory. Eight of the 18 are for artists and creatives (a musician, a quilter, a writer, an artist-author, a photographer, an illustrator and his print shop, a sculptor) and six include an online shop. Three projects credit "Branding and design by Monica Guilian Inc."Source
• Your websiteSitemap (Yoast, checked October 20, 2026): nine pages in all (home, services, four service pages, portfolio, about, contact), last changed June 28, 2026. There is no blog (/blog/ returns 404), no case study, location, industry or SEO page, and no page for the website review.Source

Pick six projects across the main client types (shop, artist, professional service, hospitality). For each, write a 300-word page: the starting problem, what was built, before and after screenshots, a result the client agrees to share (orders, inquiries, speed) and a quote.

Case studies turn the portfolio from "looks nice" into "this worked for someone like me", and each page can rank for searches like "Squarespace website for artists Rochester".

• No hard numbers

  Use time saved or what the client can now do alone.

• #3 Put client words on the site: testimonials on the homepage, portfolio and service pages

• Your websitePortfolio: 18 client sites, each with one paragraph and a "Visit website" link and no results, quotes or before-and-after views. Clients include musician Annie Wells, Barrelhouse 6 Distillery, Targeron Therapeutics, Quilting with Margaret (a redesign that "needed to be online in time for holiday sales"), Shopify stores for Ethos Grooming Essentials and TIM Makeup Company, artists, a writer, a Boston-area Medicare broker and an optics directory. Eight of the 18 are for artists and creatives (a musician, a quilter, a writer, an artist-author, a photographer, an illustrator and his print shop, a sculptor) and six include an online shop. Three projects credit "Branding and design by Monica Guilian Inc."Source
• Your websiteSitemap (Yoast, checked October 20, 2026): nine pages in all (home, services, four service pages, portfolio, about, contact), last changed June 28, 2026. There is no blog (/blog/ returns 404), no case study, location, industry or SEO page, and no page for the website review.Source
• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source

Publish a page for search and AI visibility with a clear offer: a fixed-price check of how a site appears in Google, Bing and AI assistants, fixes to titles, structured data and Google Business Profile, and a 90-day recheck. Link it from the homepage question.

Owners search for help with exactly this problem; a page that names it and prices it can rank and convert.

• Promising rankings

  Promise the work and the checks, not positions.

• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source
• Your websiteConsulting & Training page: one- or two-hour remote sessions with notes or a video recording, email action items and two weeks of email follow-up; topics include "Planning how to get found" by "search engines and AI", analytics setup, website policies, email list building and campaigns, and blogging. The web design page also lists "SEO/AEO strategy services" as a card with no page of its own.Source
• Your websiteSitemap (Yoast, checked October 20, 2026): nine pages in all (home, services, four service pages, portfolio, about, contact), last changed June 28, 2026. There is no blog (/blog/ returns 404), no case study, location, industry or SEO page, and no page for the website review.Source
• Your websiteWeb Design & Development page: a Single Page Website "Starting at $1,400" (1-2 weeks), a Starter Website of five pages "Starting at $2,400" (3-6 weeks) and a Business Website of ten pages "Starting at $3,400" (4-8 weeks); the Starter package offers a "Choice of Squarespace or WordPress platform". Add-ons include an "SEO launch package for Google and Bing", blog setup, "Email marketing integration", "Scheduling integration", copywriting and "Website policy pages". eCommerce is offered on Shopify or Squarespace but has no package or price.Source

Set up a simple referral arrangement with three to five partners: a shared one-page "brand plus website" offer, a referral thank-you each way, and a joint portfolio entry for shared projects. Start with the branding studio you already work with.

Partners who do branding or photography hear "now we need a website" every month; a clear handoff turns those moments into projects.

• Uneven referrals

  Track both directions and talk quarterly.

• Your websitePortfolio: 18 client sites, each with one paragraph and a "Visit website" link and no results, quotes or before-and-after views. Clients include musician Annie Wells, Barrelhouse 6 Distillery, Targeron Therapeutics, Quilting with Margaret (a redesign that "needed to be online in time for holiday sales"), Shopify stores for Ethos Grooming Essentials and TIM Makeup Company, artists, a writer, a Boston-area Medicare broker and an optics directory. Eight of the 18 are for artists and creatives (a musician, a quilter, a writer, an artist-author, a photographer, an illustrator and his print shop, a sculptor) and six include an online shop. Three projects credit "Branding and design by Monica Guilian Inc."Source
• Your websiteAbout page: Barbara Day has "a background in art and technology" and "over 15 years working with small businesses, independent service providers and creative professionals"; "My strongest client relationships often begin with smaller projects"; she works with clients' own writers, photographers and marketers; "Based in Rochester, NY. Always happy to cross time zones."Source

Create "Websites for artists and creatives": portfolio layouts, shops for prints, mailing lists, event listings and easy self-updating, with three examples from the portfolio and a package price. Promote it through local arts groups and galleries.

A niche page converts better than a general one and ranks for specific searches like "artist website designer".

• Narrowing scares off others

  Keep the general pages; add the niche page alongside.

• Your websitePortfolio: 18 client sites, each with one paragraph and a "Visit website" link and no results, quotes or before-and-after views. Clients include musician Annie Wells, Barrelhouse 6 Distillery, Targeron Therapeutics, Quilting with Margaret (a redesign that "needed to be online in time for holiday sales"), Shopify stores for Ethos Grooming Essentials and TIM Makeup Company, artists, a writer, a Boston-area Medicare broker and an optics directory. Eight of the 18 are for artists and creatives (a musician, a quilter, a writer, an artist-author, a photographer, an illustrator and his print shop, a sculptor) and six include an online shop. Three projects credit "Branding and design by Monica Guilian Inc."Source
• Your websiteAbout page: Barbara Day has "a background in art and technology" and "over 15 years working with small businesses, independent service providers and creative professionals"; "My strongest client relationships often begin with smaller projects"; she works with clients' own writers, photographers and marketers; "Based in Rochester, NY. Always happy to cross time zones."Source
• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source

Add a fourth package, for example "Online Store, starting at $X": theme setup, up to a set number of products, payments, shipping, tax settings, policy pages and training, with a 4-6 week timeline and add-ons for product photos and email.

Shop owners compare fixed prices; showing one invites the inquiry instead of a price question.

• Scope creep on products

  Set a product count and an hourly rate above it.

• Your websiteWeb Design & Development page: a Single Page Website "Starting at $1,400" (1-2 weeks), a Starter Website of five pages "Starting at $2,400" (3-6 weeks) and a Business Website of ten pages "Starting at $3,400" (4-8 weeks); the Starter package offers a "Choice of Squarespace or WordPress platform". Add-ons include an "SEO launch package for Google and Bing", blog setup, "Email marketing integration", "Scheduling integration", copywriting and "Website policy pages". eCommerce is offered on Shopify or Squarespace but has no package or price.Source
• Your websitePortfolio: 18 client sites, each with one paragraph and a "Visit website" link and no results, quotes or before-and-after views. Clients include musician Annie Wells, Barrelhouse 6 Distillery, Targeron Therapeutics, Quilting with Margaret (a redesign that "needed to be online in time for holiday sales"), Shopify stores for Ethos Grooming Essentials and TIM Makeup Company, artists, a writer, a Boston-area Medicare broker and an optics directory. Eight of the 18 are for artists and creatives (a musician, a quilter, a writer, an artist-author, a photographer, an illustrator and his print shop, a sculptor) and six include an online shop. Three projects credit "Branding and design by Monica Guilian Inc."Source
• Your websiteWeb design FAQ: "We offer website reviews to help you decide"; "Websites not updated in over 12 months require a site review typically costing $150. This provides an in-depth report with an overview of your website, health status, and recommended actions." Consulting is "$90 per hour, with a minimum one-hour booking"; one-time updates are $75 an hour; larger sites "generally range from $2,400 to $8,000"; payment is 50% up front and 50% before launch, by check or bank transfer.Source

Give the plans a simple comparison table at the top of the maintenance page (one-time, quarterly, monthly). Email every past client: a website review at the credited price, then a plan if needed. Send each plan client a short quarterly report showing updates, speed and fixes.

Recurring plans smooth income, and clear reports make renewals easy.

• Clients see little value

  Show what was fixed in each report.

• #1 Turn the $150 website review you mention on four pages into a product people can book and pay for

• Your websiteMaintenance & Support page: monthly plans "starting at $1,200/year", quarterly plans "starting at $800/year", one-time work at "$75/hour, with a 2 hour minimum"; "A comprehensive health check and report is a required first step for WordPress sites that haven't been updated in over 3 months". Support covers WordPress, Squarespace, Wix and Shopify, including sites Days Work Design did not build. The page carries FAQ structured data.Source
• Your websiteWeb design FAQ: "We offer website reviews to help you decide"; "Websites not updated in over 12 months require a site review typically costing $150. This provides an in-depth report with an overview of your website, health status, and recommended actions." Consulting is "$90 per hour, with a minimum one-hour booking"; one-time updates are $75 an hour; larger sites "generally range from $2,400 to $8,000"; payment is 50% up front and 50% before launch, by check or bank transfer.Source
• Your websitePortfolio: 18 client sites, each with one paragraph and a "Visit website" link and no results, quotes or before-and-after views. Clients include musician Annie Wells, Barrelhouse 6 Distillery, Targeron Therapeutics, Quilting with Margaret (a redesign that "needed to be online in time for holiday sales"), Shopify stores for Ethos Grooming Essentials and TIM Makeup Company, artists, a writer, a Boston-area Medicare broker and an optics directory. Eight of the 18 are for artists and creatives (a musician, a quilter, a writer, an artist-author, a photographer, an illustrator and his print shop, a sculptor) and six include an online shop. Three projects credit "Branding and design by Monica Guilian Inc."Source

Start a monthly email: one practical tip (speed, Google profile, AI answers), one client story and one offer (the review, consulting hours). Add a signup on the homepage and the contact page.

Staying in touch brings repeat work and referrals, and it shows the service you sell.

• No time

  Keep it to 150 words.

• Your websiteConsulting & Training page: one- or two-hour remote sessions with notes or a video recording, email action items and two weeks of email follow-up; topics include "Planning how to get found" by "search engines and AI", analytics setup, website policies, email list building and campaigns, and blogging. The web design page also lists "SEO/AEO strategy services" as a card with no page of its own.Source
• Your websiteSitemap (Yoast, checked October 20, 2026): nine pages in all (home, services, four service pages, portfolio, about, contact), last changed June 28, 2026. There is no blog (/blog/ returns 404), no case study, location, industry or SEO page, and no page for the website review.Source
• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source

Write one guide a month answering those questions for small businesses and creatives, with examples from your work. End each with the matching service (the review, the store package, the search and AI package).

Guides that answer real questions bring searchers who need help now, and they give AI assistants something of yours to quote.

• Slow results

  Share each guide in the newsletter for early value.

• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source
• Your websiteSitemap (Yoast, checked October 20, 2026): nine pages in all (home, services, four service pages, portfolio, about, contact), last changed June 28, 2026. There is no blog (/blog/ returns 404), no case study, location, industry or SEO page, and no page for the website review.Source
• Your websiteConsulting & Training page: one- or two-hour remote sessions with notes or a video recording, email action items and two weeks of email follow-up; topics include "Planning how to get found" by "search engines and AI", analytics setup, website policies, email list building and campaigns, and blogging. The web design page also lists "SEO/AEO strategy services" as a card with no page of its own.Source

Fix your own flags first. Then add an accessibility check to the website review and as a standalone add-on: automated test, keyboard and screen reader spot checks, fixes ranked by effort, and a statement page for the client.

Many small owners have heard accessibility matters but don't know where to start; a fixed, plain-language check is easy to buy.

• Overpromising compliance

  Describe it as a check and fixes, not a legal guarantee.

• Your websiteAccessibility statement: "We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA", with known limits from WPForms, reCAPTCHA and a third-party embed that loads the policy pages.Source
• Google PageSpeedHomepage on mobile (October 20, 2026): performance 63/100, main content appears at 8.1s (first content at 4.0s), with no Chrome UX Report data on real visitors yet. Render-blocking files cost about 2.5s, led by two separate Adobe Fonts kits and Spectra and Astra stylesheets; 135 KB of CSS is unused (93 KB of it inline mega-menu CSS); 85 KB of unused JavaScript comes from the Usercentrics cookie banner; the 70-pixel logo is a 49 KB image. Accessibility 91 (low-contrast cookie buttons, image links without names); SEO 100.Source
• Your websiteWeb design FAQ: "We offer website reviews to help you decide"; "Websites not updated in over 12 months require a site review typically costing $150. This provides an in-depth report with an overview of your website, health status, and recommended actions." Consulting is "$90 per hour, with a minimum one-hour booking"; one-time updates are $75 an hour; larger sites "generally range from $2,400 to $8,000"; payment is 50% up front and 50% before launch, by check or bank transfer.Source

Run a one-hour session each quarter with a library, co-working space, business association or arts group. Review two volunteer websites live, hand out a checklist, and offer the paid review to attendees.

Live teaching builds trust faster than ads, and the live reviews show your skill.

• Low turnout

  Partner with a group that already has an audience.

• #1 Turn the $150 website review you mention on four pages into a product people can book and pay for

• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source
• Your websiteConsulting & Training page: one- or two-hour remote sessions with notes or a video recording, email action items and two weeks of email follow-up; topics include "Planning how to get found" by "search engines and AI", analytics setup, website policies, email list building and campaigns, and blogging. The web design page also lists "SEO/AEO strategy services" as a card with no page of its own.Source
• Your websiteAbout page: Barbara Day has "a background in art and technology" and "over 15 years working with small businesses, independent service providers and creative professionals"; "My strongest client relationships often begin with smaller projects"; she works with clients' own writers, photographers and marketers; "Based in Rochester, NY. Always happy to cross time zones."Source

Package your maintenance as a white-label service: the agency's name on the reports, a monthly fee per site, response times and a simple onboarding check. Approach five agencies in Rochester and upstate New York.

One agency can bring ten or more sites at once, adding steady income without marketing to each owner.

• Capacity

  Cap sites per month and add help before the cap.

• Your websiteMaintenance & Support page: monthly plans "starting at $1,200/year", quarterly plans "starting at $800/year", one-time work at "$75/hour, with a 2 hour minimum"; "A comprehensive health check and report is a required first step for WordPress sites that haven't been updated in over 3 months". Support covers WordPress, Squarespace, Wix and Shopify, including sites Days Work Design did not build. The page carries FAQ structured data.Source
• Your websiteAbout page: Barbara Day has "a background in art and technology" and "over 15 years working with small businesses, independent service providers and creative professionals"; "My strongest client relationships often begin with smaller projects"; she works with clients' own writers, photographers and marketers; "Based in Rochester, NY. Always happy to cross time zones."Source
• Your websitePortfolio: 18 client sites, each with one paragraph and a "Visit website" link and no results, quotes or before-and-after views. Clients include musician Annie Wells, Barrelhouse 6 Distillery, Targeron Therapeutics, Quilting with Margaret (a redesign that "needed to be online in time for holiday sales"), Shopify stores for Ethos Grooming Essentials and TIM Makeup Company, artists, a writer, a Boston-area Medicare broker and an optics directory. Eight of the 18 are for artists and creatives (a musician, a quilter, a writer, an artist-author, a photographer, an illustrator and his print shop, a sculptor) and six include an online shop. Three projects credit "Branding and design by Monica Guilian Inc."Source

Turn it into a booked sprint: one week on the calendar, a short questionnaire beforehand, a set template family, launch on Friday, and an optional upgrade to the Starter site later. Sell a limited number of weeks a month.

A fixed date and price is easier to buy and fills gaps in your schedule, and many sprint clients will upgrade later.

• Content arrives late

  Require content before the week starts.

• Your websiteWeb Design & Development page: a Single Page Website "Starting at $1,400" (1-2 weeks), a Starter Website of five pages "Starting at $2,400" (3-6 weeks) and a Business Website of ten pages "Starting at $3,400" (4-8 weeks); the Starter package offers a "Choice of Squarespace or WordPress platform". Add-ons include an "SEO launch package for Google and Bing", blog setup, "Email marketing integration", "Scheduling integration", copywriting and "Website policy pages". eCommerce is offered on Shopify or Squarespace but has no package or price.Source
• Your websiteAbout page: Barbara Day has "a background in art and technology" and "over 15 years working with small businesses, independent service providers and creative professionals"; "My strongest client relationships often begin with smaller projects"; she works with clients' own writers, photographers and marketers; "Based in Rochester, NY. Always happy to cross time zones."Source

Build on the creatives page (idea 12): a remote process page, video calls, a national artist case study set, and outreach through artist associations, residencies and craft fairs.

A national niche gives more demand than one city, and creatives refer each other.

• Diluting the local brand

  Keep Rochester pages; add the niche alongside.

• #12 Publish a page for artists and creatives, the client type your portfolio is strongest in

• Your websiteAbout page: Barbara Day has "a background in art and technology" and "over 15 years working with small businesses, independent service providers and creative professionals"; "My strongest client relationships often begin with smaller projects"; she works with clients' own writers, photographers and marketers; "Based in Rochester, NY. Always happy to cross time zones."Source
• Your websitePortfolio: 18 client sites, each with one paragraph and a "Visit website" link and no results, quotes or before-and-after views. Clients include musician Annie Wells, Barrelhouse 6 Distillery, Targeron Therapeutics, Quilting with Margaret (a redesign that "needed to be online in time for holiday sales"), Shopify stores for Ethos Grooming Essentials and TIM Makeup Company, artists, a writer, a Boston-area Medicare broker and an optics directory. Eight of the 18 are for artists and creatives (a musician, a quilter, a writer, an artist-author, a photographer, an illustrator and his print shop, a sculptor) and six include an online shop. Three projects credit "Branding and design by Monica Guilian Inc."Source

Test 100 local business websites with free tools, publish the aggregated results without naming weak sites, offer each owner their own result by request, and present it at a business group.

Original local data earns press and links, and every owner who asks for their result is a lead.

• Embarrassing owners

  Publish only totals; share individual results privately.

• Google PageSpeedHomepage on mobile (October 20, 2026): performance 63/100, main content appears at 8.1s (first content at 4.0s), with no Chrome UX Report data on real visitors yet. Render-blocking files cost about 2.5s, led by two separate Adobe Fonts kits and Spectra and Astra stylesheets; 135 KB of CSS is unused (93 KB of it inline mega-menu CSS); 85 KB of unused JavaScript comes from the Usercentrics cookie banner; the 70-pixel logo is a 49 KB image. Accessibility 91 (low-contrast cookie buttons, image links without names); SEO 100.Source
• Your websiteHomepage (checked October 20, 2026): "Expert Web Design & Development for a Stronger Online Presence" for "business owners, service providers, and creatives" in Rochester, NY. The consulting section lists the questions clients bring, including "What are some ways to make my website look better and load faster?" and "Why aren't people finding my website in search results or with AI?". There are no client testimonials, reviews or client logos on the homepage or anywhere else on the site.Source
• Competitor researchRochester rivals' own sites: 6x6 Design offers "Rochester NY web design and local SEO services focused on Google Maps visibility"; Rosella Studio sells a Squarespace "Template Restyle" at "a more accessible price point" plus brand design; CyberOptik's Rochester page offers a "Free Website Review"; Web Tonic shows "Over 253 x 5-star reviews".See the research Source

Offer gift certificates for one or two consulting hours and a member discount for local associations. Make them easy to buy on the site and redeem by booking.

Gifts bring in owners who would not have booked themselves, and many go on to bigger work.

• Unredeemed gifts

  Set a clear expiry and remind buyers.

• #4 Let visitors book the introductory call themselves instead of ticking a box and waiting

• Your websiteWeb design FAQ: "We offer website reviews to help you decide"; "Websites not updated in over 12 months require a site review typically costing $150. This provides an in-depth report with an overview of your website, health status, and recommended actions." Consulting is "$90 per hour, with a minimum one-hour booking"; one-time updates are $75 an hour; larger sites "generally range from $2,400 to $8,000"; payment is 50% up front and 50% before launch, by check or bank transfer.Source
• Your websiteConsulting & Training page: one- or two-hour remote sessions with notes or a video recording, email action items and two weeks of email follow-up; topics include "Planning how to get found" by "search engines and AI", analytics setup, website policies, email list building and campaigns, and blogging. The web design page also lists "SEO/AEO strategy services" as a card with no page of its own.Source