DeepIntent growth playbook

Write one sentence per product that names the user and the job (for example: Cora for the brand and agency team planning a campaign together; Helix AI for analysts querying DeepIntent data from ChatGPT or Claude; Helix as the data and workflow cloud for agencies; Cortex as the DSP that activates it all). Put a four-tile "platform stack" section on the homepage under the hero, rewrite the shared lines on the Cora and Helix AI pages so each has its own promise and proof (Cora: planning time cut 50%), give Helix AI a full page title, and add "Which DeepIntent product do I need?" to the demo form so sales knows the starting point.

Buyers who cannot place a product in their workflow ask for a generic demo or none. Distinct names with distinct jobs make each launch easier to sell, let sales package them, and stop DeepIntent competing with itself in search and AI answers.

Product | Who uses it | The job | Proof
Cora | Brand and agency planning teams | Plan strategy, audiences and media together | Planning time cut 50%
Helix AI | Analysts and strategists | Ask DeepIntent data from ChatGPT or Claude | Answers in seconds, HIPAA-compliant
Helix | Agencies | Data and workflow cloud | Deerfield Group case study
Cortex | Programmatic traders | Healthcare DSP that activates everything | 3.7M+ verified HCPs

• Agencies resist one more taxonomy

  Use the job names agencies already use: plan, analyse, activate.

• Products overlap in reality

  Show how they connect rather than pretending they are separate.

• HiringVP, Product Marketing (New York, posted October 16, 2026), reporting to the CMO: "translate a sophisticated technology portfolio into a story pharma and agency buyers act on"; "turn a complex product portfolio into clear positioning, packaging, and enablement"; "Maintain a clear, differentiated product narrative in a competitive healthcare technology market"; "Run a repeatable launch process that scales with the product portfolio"; equip Sales and Client Success with "demos, business cases, ROI frameworks, and objection handling"; know buyers across "brand, omnichannel, market access, medical, and data science".Source
• Your websiteHomepage (checked October 22, 2026): title "DeepIntent | Healthcare Marketing Demand Side Platform", H1 "the leading Healthcare Advertising Platform", "3.7M+ Verified HCPs", "250M+ Patient Profiles", "98% of prescribing HCP universe reached", "HIPAA and NAI-compliant", "Powered by 3 patented innovations". The menu calls the platform "The Healthcare Platform Stack For the Agentic Era" with Cora ("Agentic marketing platform"), Cortex ("Demand side platform") and Helix ("Healthcare marketing cloud"), but the homepage body never mentions Cora, Helix or Helix AI; its video is the Cortex film.Source
• Your websiteCora and Helix AI pages share much of their copy: both say "No SQL No waiting Just the data, at the speed you need to win", both offer "Ask anything in Natural Language" with "No SQL. No new platforms to learn", and both promise to "build rich, actionable profiles of your provider audiences" (specialty, prescribing patterns, patient populations) and push audiences to the Cortex DSP and social. Cora is a "single conversational interface"; Helix AI works "through the DeepIntent platform, ChatGPT, or Claude". The Helix AI page title is just "Helix AI".Source
• News coverageCoverage: Adweek, "DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex" (September 10, 2026); PPC Land, "DeepIntent says Cora AI cuts pharma campaign planning time 50%" (September 11); Fierce Pharma on Helix AI (June 16); Adweek on the CMO hire, a former Trade Desk CMO (May 12); MM+M Agency 100 DSP listing (June 9).Source
• Competitor researchRivals' own homepages: Komodo Health, "Ask Any Question About Healthcare and Get an Answer You Can Use" (real-world data plus "validated healthcare AI"); PulsePoint, "The Healthcare Marketing Platform" to "plan, activate, analyze and optimize"; OptimizeRx, "The only healthcare marketing partner that can truly sync patients and providers"; Swoop, "Improving patient outcomes by connecting the signals that matter".See the research Source

Re-encode the video to under 2 MB, show a poster image first, load the video only on larger screens or after interaction, and make sure only one format downloads. Re-test.

A lighter homepage costs nothing and keeps first impressions fast where networks are slow.

• Video looks worse

  Review quality on a large screen before publishing.

• Google PageSpeedHomepage on mobile (October 22, 2026): performance 38/100 (desktop 67), 23.4 MB downloaded in the lab test, 22.8 MB of it from the Webflow file host; the homepage Cortex video exists as a 9.8 MB MP4 and a 12.2 MB WebM. Real Chrome visitors pass Core Web Vitals (LCP 2.0 s, INP 149 ms, CLS 0.08 at the 75th percentile). Top lab fixes: unused JavaScript (about 1.8 s), render-blocking requests (1.2 s), cache lifetimes.Source
• Your websiteHomepage (checked October 22, 2026): title "DeepIntent | Healthcare Marketing Demand Side Platform", H1 "the leading Healthcare Advertising Platform", "3.7M+ Verified HCPs", "250M+ Patient Profiles", "98% of prescribing HCP universe reached", "HIPAA and NAI-compliant", "Powered by 3 patented innovations". The menu calls the platform "The Healthcare Platform Stack For the Agentic Era" with Cora ("Agentic marketing platform"), Cortex ("Demand side platform") and Helix ("Healthcare marketing cloud"), but the homepage body never mentions Cora, Helix or Helix AI; its video is the Cortex film.Source

Add a "Partner news" and "In the press" stream to the newsroom with each partner release and the main articles, and link each to the right product or marketplace page.

Momentum is part of the sale to agencies; partner news also shows the marketplace growing.

• Partners announce first

  Agree release dates in partner agreements.

• Your websiteNewsroom (checked October 22, 2026): Cora launched September 10, 2026 ("the First Fully Agentic Marketing Platform for Healthcare"), Vistar DOOH August 18, Helix AI June 15, live sports targeting June 9, Lane4 and epocrates point-of-care May 26-28, OptimizeRx EHR May 21, a new CMO May 12, Helix March 19; Vitruvian Partners' $637M investment September 2025. Partner announcements such as Phreesia (September 14) and Tunnl (October 7) audiences joining the Audience Marketplace are not listed.Source
• News coverageCoverage: Adweek, "DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex" (September 10, 2026); PPC Land, "DeepIntent says Cora AI cuts pharma campaign planning time 50%" (September 11); Fierce Pharma on Helix AI (June 16); Adweek on the CMO hire, a former Trade Desk CMO (May 12); MM+M Agency 100 DSP listing (June 9).Source
• Your websitePartnerships page: a media marketplace of "thousands of always-on deals from top endemic and non-endemic publishers" and a data marketplace to "Shop audiences from dozens of industry-leading data providers" (survey-based handraisers, health-data modeled, geographic, contextual), combined on "health KPIs like Audience Quality". Capabilities include "Grab-and-go media packages" and optimization "for pharma KPIs like audience quality (AQ) and script lift".Source

Split the guide into pages per use case (HCP audience sizing, target list insights, competitive whitespace, DTC audience planning, omnichannel mix), each with the question, an example answer on sample data, and a "try it in Cora" demo link. Link them from the Cora page.

Each page meets a planner at the moment of need and shows the product working, which a generic feature page cannot.

• Competitors copy the prompts

  The data behind the answers is the moat, not the questions.

• Your websiteCora Prompt Best Practice Guide (/cora-prompt-guide): a single long page with HCP and DTC use cases and prompt libraries, such as "How many HCPs in the US are treating [my brand's condition]? Break down by specialty." and "What's the total addressable HCP universe for EoE?"; sections for audience planning, competitive intelligence, omnichannel planning and dashboards.Source
• Your websiteCora and Helix AI pages share much of their copy: both say "No SQL No waiting Just the data, at the speed you need to win", both offer "Ask anything in Natural Language" with "No SQL. No new platforms to learn", and both promise to "build rich, actionable profiles of your provider audiences" (specialty, prescribing patterns, patient populations) and push audiences to the Cortex DSP and social. Cora is a "single conversational interface"; Helix AI works "through the DeepIntent platform, ChatGPT, or Claude". The Helix AI page title is just "Helix AI".Source
• HiringVP, Product Marketing (New York, posted October 16, 2026), reporting to the CMO: "translate a sophisticated technology portfolio into a story pharma and agency buyers act on"; "turn a complex product portfolio into clear positioning, packaging, and enablement"; "Maintain a clear, differentiated product narrative in a competitive healthcare technology market"; "Run a repeatable launch process that scales with the product portfolio"; equip Sales and Client Success with "demos, business cases, ROI frameworks, and objection handling"; know buyers across "brand, omnichannel, market access, medical, and data science".Source

Write a short llms.txt: what each product does, who it is for, scale (3.7M+ verified HCPs, 250M+ patient profiles), HIPAA and NAI compliance, and links to product, prompt and case-study pages. Check assistants' answers before and after.

Buyers of AI-native tools ask AI first; a clear source improves accuracy and keeps compliance claims correct.

• Assistants ignore the file

  Also fix product page titles and descriptions.

• Your websitedeepintent.com/llms.txt returns "Page not found" (October 22, 2026). Helix AI is sold as "HIPAA-compliant healthcare intelligence, accessible wherever you work", including ChatGPT and Claude.Source
• Your websiteHomepage (checked October 22, 2026): title "DeepIntent | Healthcare Marketing Demand Side Platform", H1 "the leading Healthcare Advertising Platform", "3.7M+ Verified HCPs", "250M+ Patient Profiles", "98% of prescribing HCP universe reached", "HIPAA and NAI-compliant", "Powered by 3 patented innovations". The menu calls the platform "The Healthcare Platform Stack For the Agentic Era" with Cora ("Agentic marketing platform"), Cortex ("Demand side platform") and Helix ("Healthcare marketing cloud"), but the homepage body never mentions Cora, Helix or Helix AI; its video is the Cortex film.Source
• Your websiteCora and Helix AI pages share much of their copy: both say "No SQL No waiting Just the data, at the speed you need to win", both offer "Ask anything in Natural Language" with "No SQL. No new platforms to learn", and both promise to "build rich, actionable profiles of your provider audiences" (specialty, prescribing patterns, patient populations) and push audiences to the Cortex DSP and social. Cora is a "single conversational interface"; Helix AI works "through the DeepIntent platform, ChatGPT, or Claude". The Helix AI page title is just "Helix AI".Source

Build a results page: one row per proof point with the metric, channel, audience (HCP or DTC) and link to the story, filterable by channel. Fix the filter counts so they render in the HTML, and put the top three results on product pages.

Pharma buyers and agencies buy on measured outcomes; a results page is the fastest way to show them.

• Old results look dated

  Show the year and lead with recent ones.

• Your websiteCase studies (Insights, type "Case Studies"): Deerfield Group with Helix (May 2026), Evolvics rare disease launch (May 2026), "Why CTV Is the Rare Disease Channel You've Been Underestimating" (May 2026), "Omnichannel EHR Marketing Delivers 1.5X TRx Growth Among HCPs" (October 2025), a migraine brand "Reducing Cost-Per-Verified-Patient by 50%" (2022) and Matterkind script performance (2022); none yet on Cora or Helix AI. The topic filters on the page show "0" beside every topic in the page HTML.Source
• News coverageCoverage: Adweek, "DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex" (September 10, 2026); PPC Land, "DeepIntent says Cora AI cuts pharma campaign planning time 50%" (September 11); Fierce Pharma on Helix AI (June 16); Adweek on the CMO hire, a former Trade Desk CMO (May 12); MM+M Agency 100 DSP listing (June 9).Source
• HiringVP, Product Marketing (New York, posted October 16, 2026), reporting to the CMO: "translate a sophisticated technology portfolio into a story pharma and agency buyers act on"; "turn a complex product portfolio into clear positioning, packaging, and enablement"; "Maintain a clear, differentiated product narrative in a competitive healthcare technology market"; "Run a repeatable launch process that scales with the product portfolio"; equip Sales and Client Success with "demos, business cases, ROI frameworks, and objection handling"; know buyers across "brand, omnichannel, market access, medical, and data science".Source

Build competitor comparisons for each rival from win/loss calls, then publish fair comparison pages for the two most common choices (healthcare DSP vs generalist DSP; DeepIntent vs real-world-data analytics tools), centred on what only DeepIntent does: activating the answer in the same conversation.

Comparison content is what agencies use to justify a platform choice, and it teaches AI assistants the difference.

• Claims challenged

  Cite public sources and date pages.

• HiringVP, Product Marketing (New York, posted October 16, 2026), reporting to the CMO: "translate a sophisticated technology portfolio into a story pharma and agency buyers act on"; "turn a complex product portfolio into clear positioning, packaging, and enablement"; "Maintain a clear, differentiated product narrative in a competitive healthcare technology market"; "Run a repeatable launch process that scales with the product portfolio"; equip Sales and Client Success with "demos, business cases, ROI frameworks, and objection handling"; know buyers across "brand, omnichannel, market access, medical, and data science".Source
• Competitor researchRivals' own homepages: Komodo Health, "Ask Any Question About Healthcare and Get an Answer You Can Use" (real-world data plus "validated healthcare AI"); PulsePoint, "The Healthcare Marketing Platform" to "plan, activate, analyze and optimize"; OptimizeRx, "The only healthcare marketing partner that can truly sync patients and providers"; Swoop, "Improving patient outcomes by connecting the signals that matter".See the research Source
• Your websiteHomepage (checked October 22, 2026): title "DeepIntent | Healthcare Marketing Demand Side Platform", H1 "the leading Healthcare Advertising Platform", "3.7M+ Verified HCPs", "250M+ Patient Profiles", "98% of prescribing HCP universe reached", "HIPAA and NAI-compliant", "Powered by 3 patented innovations". The menu calls the platform "The Healthcare Platform Stack For the Agentic Era" with Cora ("Agentic marketing platform"), Cortex ("Demand side platform") and Helix ("Healthcare marketing cloud"), but the homepage body never mentions Cora, Helix or Helix AI; its video is the Cortex film.Source
• Your websiteCora and Helix AI pages share much of their copy: both say "No SQL No waiting Just the data, at the speed you need to win", both offer "Ask anything in Natural Language" with "No SQL. No new platforms to learn", and both promise to "build rich, actionable profiles of your provider audiences" (specialty, prescribing patterns, patient populations) and push audiences to the Cortex DSP and social. Cora is a "single conversational interface"; Helix AI works "through the DeepIntent platform, ChatGPT, or Claude". The Helix AI page title is just "Helix AI".Source

Build a simple model: inputs (budget, audience size, channel mix), outputs (expected audience quality, script lift range from past campaigns, planning hours saved with Cora). Package it as a calculator for sellers and a one-page business case template.

Pharma budgets move on modeled return; a shared model speeds approvals and makes upsells concrete.

• Over-promising

  Show ranges and past medians, not guarantees.

• HiringVP, Product Marketing (New York, posted October 16, 2026), reporting to the CMO: "translate a sophisticated technology portfolio into a story pharma and agency buyers act on"; "turn a complex product portfolio into clear positioning, packaging, and enablement"; "Maintain a clear, differentiated product narrative in a competitive healthcare technology market"; "Run a repeatable launch process that scales with the product portfolio"; equip Sales and Client Success with "demos, business cases, ROI frameworks, and objection handling"; know buyers across "brand, omnichannel, market access, medical, and data science".Source
• HiringAgency and enterprise sales: a Director, Agency Partnerships (posted September 24, 2026) and a Senior Account Executive, Agency Partnerships (September 16) who design and execute "Joint Business Plans (JBPs)" with agency holding companies and their pharma brands and close "large scale upsell opportunities"; a Sales Director (August 26) dedicated to one top pharma brand; and a Sr. Director, Enterprise Sales. The director role carries "an eight-figure annual sales quota".Source
• Your websitePartnerships page: a media marketplace of "thousands of always-on deals from top endemic and non-endemic publishers" and a data marketplace to "Shop audiences from dozens of industry-leading data providers" (survey-based handraisers, health-data modeled, geographic, contextual), combined on "health KPIs like Audience Quality". Capabilities include "Grab-and-go media packages" and optimization "for pharma KPIs like audience quality (AQ) and script lift".Source
• News coverageCoverage: Adweek, "DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex" (September 10, 2026); PPC Land, "DeepIntent says Cora AI cuts pharma campaign planning time 50%" (September 11); Fierce Pharma on Helix AI (June 16); Adweek on the CMO hire, a former Trade Desk CMO (May 12); MM+M Agency 100 DSP listing (June 9).Source

Publish anonymised medians of audience quality and script lift by channel and audience type, with a guide to reading AQ against TRx. Launch it with press and use it in QBRs.

Benchmarks become the reference agencies cite, and they turn analytics into a reason to talk to DeepIntent.

• Clients recognise themselves

  Only medians across many campaigns.

• HiringDirector, Client Analytics (New York): leads "client measurement initiatives using a standardized framework", is "the main point of contact for analytics discussions with advertisers and agencies", and "Can answer why a campaign may have high AQ% and low TRx%". Senior Client Success Manager (September 23, 2026): manages "managed service and/or self-service client accounts", drives "revenue retention, upsell", and will "Educate and enable clients on DeepIntent's DSP and self-service tools to increase adoption".Source
• Your websiteNewsroom (checked October 22, 2026): Cora launched September 10, 2026 ("the First Fully Agentic Marketing Platform for Healthcare"), Vistar DOOH August 18, Helix AI June 15, live sports targeting June 9, Lane4 and epocrates point-of-care May 26-28, OptimizeRx EHR May 21, a new CMO May 12, Helix March 19; Vitruvian Partners' $637M investment September 2025. Partner announcements such as Phreesia (September 14) and Tunnl (October 7) audiences joining the Audience Marketplace are not listed.Source
• Your websitePartnerships page: a media marketplace of "thousands of always-on deals from top endemic and non-endemic publishers" and a data marketplace to "Shop audiences from dozens of industry-leading data providers" (survey-based handraisers, health-data modeled, geographic, contextual), combined on "health KPIs like Audience Quality". Capabilities include "Grab-and-go media packages" and optimization "for pharma KPIs like audience quality (AQ) and script lift".Source
• Your websiteCase studies (Insights, type "Case Studies"): Deerfield Group with Helix (May 2026), Evolvics rare disease launch (May 2026), "Why CTV Is the Rare Disease Channel You've Been Underestimating" (May 2026), "Omnichannel EHR Marketing Delivers 1.5X TRx Growth Among HCPs" (October 2025), a migraine brand "Reducing Cost-Per-Verified-Patient by 50%" (2022) and Matterkind script performance (2022); none yet on Cora or Helix AI. The topic filters on the page show "0" beside every topic in the page HTML.Source

Create a JBP template: shared goals, media and data commitments, Cora and Helix seats for the agency teams, quarterly measurement with the benchmark, and an upsell path. Review each JBP quarterly with analytics.

A repeatable plan shortens negotiations and puts the new products in front of every agency team.

• Agencies want custom terms

  Keep the template as a starting point.

• HiringAgency and enterprise sales: a Director, Agency Partnerships (posted September 24, 2026) and a Senior Account Executive, Agency Partnerships (September 16) who design and execute "Joint Business Plans (JBPs)" with agency holding companies and their pharma brands and close "large scale upsell opportunities"; a Sales Director (August 26) dedicated to one top pharma brand; and a Sr. Director, Enterprise Sales. The director role carries "an eight-figure annual sales quota".Source
• Your websiteCora and Helix AI pages share much of their copy: both say "No SQL No waiting Just the data, at the speed you need to win", both offer "Ask anything in Natural Language" with "No SQL. No new platforms to learn", and both promise to "build rich, actionable profiles of your provider audiences" (specialty, prescribing patterns, patient populations) and push audiences to the Cortex DSP and social. Cora is a "single conversational interface"; Helix AI works "through the DeepIntent platform, ChatGPT, or Claude". The Helix AI page title is just "Helix AI".Source
• HiringDirector, Client Analytics (New York): leads "client measurement initiatives using a standardized framework", is "the main point of contact for analytics discussions with advertisers and agencies", and "Can answer why a campaign may have high AQ% and low TRx%". Senior Client Success Manager (September 23, 2026): manages "managed service and/or self-service client accounts", drives "revenue retention, upsell", and will "Educate and enable clients on DeepIntent's DSP and self-service tools to increase adoption".Source

Build a one-hour certification from the prompt guide (HCP and DTC planning, competitive intelligence, dashboards), with a LinkedIn badge. Run sessions per agency team and track weekly active planners.

Trained users adopt faster, and certified planners carry DeepIntent into the next brand they plan for.

• Agencies lack time

  Keep it to one hour, on demand.

• HiringDirector, Client Analytics (New York): leads "client measurement initiatives using a standardized framework", is "the main point of contact for analytics discussions with advertisers and agencies", and "Can answer why a campaign may have high AQ% and low TRx%". Senior Client Success Manager (September 23, 2026): manages "managed service and/or self-service client accounts", drives "revenue retention, upsell", and will "Educate and enable clients on DeepIntent's DSP and self-service tools to increase adoption".Source
• Your websiteCora Prompt Best Practice Guide (/cora-prompt-guide): a single long page with HCP and DTC use cases and prompt libraries, such as "How many HCPs in the US are treating [my brand's condition]? Break down by specialty." and "What's the total addressable HCP universe for EoE?"; sections for audience planning, competitive intelligence, omnichannel planning and dashboards.Source
• HiringAgency and enterprise sales: a Director, Agency Partnerships (posted September 24, 2026) and a Senior Account Executive, Agency Partnerships (September 16) who design and execute "Joint Business Plans (JBPs)" with agency holding companies and their pharma brands and close "large scale upsell opportunities"; a Sales Director (August 26) dedicated to one top pharma brand; and a Sr. Director, Enterprise Sales. The director role carries "an eight-figure annual sales quota".Source

Package a self-serve start: a media package, Cora seats, onboarding videos and a monthly office hour, with a clear minimum spend. Route leads below the enterprise threshold to it automatically.

Smaller accounts grow into larger ones, and self-service keeps the cost of serving them low.

• Support load

  Group office hours instead of one-to-one help.

• HiringDirector, Client Analytics (New York): leads "client measurement initiatives using a standardized framework", is "the main point of contact for analytics discussions with advertisers and agencies", and "Can answer why a campaign may have high AQ% and low TRx%". Senior Client Success Manager (September 23, 2026): manages "managed service and/or self-service client accounts", drives "revenue retention, upsell", and will "Educate and enable clients on DeepIntent's DSP and self-service tools to increase adoption".Source
• Your websitePartnerships page: a media marketplace of "thousands of always-on deals from top endemic and non-endemic publishers" and a data marketplace to "Shop audiences from dozens of industry-leading data providers" (survey-based handraisers, health-data modeled, geographic, contextual), combined on "health KPIs like Audience Quality". Capabilities include "Grab-and-go media packages" and optimization "for pharma KPIs like audience quality (AQ) and script lift".Source
• HiringAgency and enterprise sales: a Director, Agency Partnerships (posted September 24, 2026) and a Senior Account Executive, Agency Partnerships (September 16) who design and execute "Joint Business Plans (JBPs)" with agency holding companies and their pharma brands and close "large scale upsell opportunities"; a Sales Director (August 26) dedicated to one top pharma brand; and a Sr. Director, Enterprise Sales. The director role carries "an eight-figure annual sales quota".Source

Define a scorecard for every launch (accounts trying it, weekly users, revenue influenced) reviewed at 30, 60 and 90 days, and use it to decide what gets more marketing.

A launch that is measured gets fixed; one that is not fades behind the next.

• Metrics gamed

  Use usage, not page views.

• HiringVP, Product Marketing (New York, posted October 16, 2026), reporting to the CMO: "translate a sophisticated technology portfolio into a story pharma and agency buyers act on"; "turn a complex product portfolio into clear positioning, packaging, and enablement"; "Maintain a clear, differentiated product narrative in a competitive healthcare technology market"; "Run a repeatable launch process that scales with the product portfolio"; equip Sales and Client Success with "demos, business cases, ROI frameworks, and objection handling"; know buyers across "brand, omnichannel, market access, medical, and data science".Source
• Your websiteNewsroom (checked October 22, 2026): Cora launched September 10, 2026 ("the First Fully Agentic Marketing Platform for Healthcare"), Vistar DOOH August 18, Helix AI June 15, live sports targeting June 9, Lane4 and epocrates point-of-care May 26-28, OptimizeRx EHR May 21, a new CMO May 12, Helix March 19; Vitruvian Partners' $637M investment September 2025. Partner announcements such as Phreesia (September 14) and Tunnl (October 7) audiences joining the Audience Marketplace are not listed.Source

Give each partner a page (audiences offered, method, how to activate in Cortex or Cora) and announce new partners together. Partners link back and promote to their own clients.

Every partner page is a search entry point and a co-marketing channel, and it shows the breadth of the marketplace.

• Partners slow to provide content

  Use a short standard form.

• Your websitePartnerships page: a media marketplace of "thousands of always-on deals from top endemic and non-endemic publishers" and a data marketplace to "Shop audiences from dozens of industry-leading data providers" (survey-based handraisers, health-data modeled, geographic, contextual), combined on "health KPIs like Audience Quality". Capabilities include "Grab-and-go media packages" and optimization "for pharma KPIs like audience quality (AQ) and script lift".Source
• Your websiteNewsroom (checked October 22, 2026): Cora launched September 10, 2026 ("the First Fully Agentic Marketing Platform for Healthcare"), Vistar DOOH August 18, Helix AI June 15, live sports targeting June 9, Lane4 and epocrates point-of-care May 26-28, OptimizeRx EHR May 21, a new CMO May 12, Helix March 19; Vitruvian Partners' $637M investment September 2025. Partner announcements such as Phreesia (September 14) and Tunnl (October 7) audiences joining the Audience Marketplace are not listed.Source
• SitemapSitemap (432 URLs): 350 Insights posts under /deepdive, including COVID-era and general pieces such as "the-new-ceo-how-the-events-of-2020-changed-the-meaning-of-leadership", "16-leaders-share-tips-to-help-young-tech-professionals-find-the-right-mentor" and "13-cutting-edge-technologies-that-may-soon-be-making-a-big-impact", beside product overviews of Audience Marketplace partners. Solutions are DTC, HCP, Integrated and Custom; there is no page by therapeutic area such as rare disease, although DeepIntent sponsored Rare Disease Day 2026.Source

Audit posts by traffic and relevance; merge or redirect thin and dated ones into hubs (CTV, EHR, DOOH, HCP, DTC, rare disease, measurement), each with a current guide and links to products.

A focused library ranks better and sends readers to products instead of dead ends.

• Losing long-tail traffic

  Redirect to the closest page.

• SitemapSitemap (432 URLs): 350 Insights posts under /deepdive, including COVID-era and general pieces such as "the-new-ceo-how-the-events-of-2020-changed-the-meaning-of-leadership", "16-leaders-share-tips-to-help-young-tech-professionals-find-the-right-mentor" and "13-cutting-edge-technologies-that-may-soon-be-making-a-big-impact", beside product overviews of Audience Marketplace partners. Solutions are DTC, HCP, Integrated and Custom; there is no page by therapeutic area such as rare disease, although DeepIntent sponsored Rare Disease Day 2026.Source
• Your websiteCase studies (Insights, type "Case Studies"): Deerfield Group with Helix (May 2026), Evolvics rare disease launch (May 2026), "Why CTV Is the Rare Disease Channel You've Been Underestimating" (May 2026), "Omnichannel EHR Marketing Delivers 1.5X TRx Growth Among HCPs" (October 2025), a migraine brand "Reducing Cost-Per-Verified-Patient by 50%" (2022) and Matterkind script performance (2022); none yet on Cora or Helix AI. The topic filters on the page show "0" beside every topic in the page HTML.Source

Record one 60-second screen demo per prompt page, with sample data, and post weekly on LinkedIn and YouTube Shorts. Ask account leads to share them with their agency contacts.

Short demos travel where agency planners spend time and show what press releases cannot.

• Low reach

  Post from executives' profiles too.

• Your channelsYouTube: 185 subscribers, 97 videos, about 238,000 views; DeepIntent also runs a podcast ("Deep" episodes in Insights), a newsletter and a Learning Lab page.Source
• Your websiteCora Prompt Best Practice Guide (/cora-prompt-guide): a single long page with HCP and DTC use cases and prompt libraries, such as "How many HCPs in the US are treating [my brand's condition]? Break down by specialty." and "What's the total addressable HCP universe for EoE?"; sections for audience planning, competitive intelligence, omnichannel planning and dashboards.Source
• Your websiteCora and Helix AI pages share much of their copy: both say "No SQL No waiting Just the data, at the speed you need to win", both offer "Ask anything in Natural Language" with "No SQL. No new platforms to learn", and both promise to "build rich, actionable profiles of your provider audiences" (specialty, prescribing patterns, patient populations) and push audiences to the Cortex DSP and social. Cora is a "single conversational interface"; Helix AI works "through the DeepIntent platform, ChatGPT, or Claude". The Helix AI page title is just "Helix AI".Source

Offer a free, rate-limited Helix AI sandbox for verified business emails: aggregated audience sizing and trends only. Every answer offers "activate this audience" through a demo. Track sandbox users who become accounts.

Letting buyers use the product before a sales call is the strongest proof of an AI product, and it captures demand the sales team cannot reach.

• Data licensing limits

  Use only data DeepIntent can show in aggregate.

• Your websitedeepintent.com/llms.txt returns "Page not found" (October 22, 2026). Helix AI is sold as "HIPAA-compliant healthcare intelligence, accessible wherever you work", including ChatGPT and Claude.Source
• Your websiteCora and Helix AI pages share much of their copy: both say "No SQL No waiting Just the data, at the speed you need to win", both offer "Ask anything in Natural Language" with "No SQL. No new platforms to learn", and both promise to "build rich, actionable profiles of your provider audiences" (specialty, prescribing patterns, patient populations) and push audiences to the Cortex DSP and social. Cora is a "single conversational interface"; Helix AI works "through the DeepIntent platform, ChatGPT, or Claude". The Helix AI page title is just "Helix AI".Source
• Competitor researchRivals' own homepages: Komodo Health, "Ask Any Question About Healthcare and Get an Answer You Can Use" (real-world data plus "validated healthcare AI"); PulsePoint, "The Healthcare Marketing Platform" to "plan, activate, analyze and optimize"; OptimizeRx, "The only healthcare marketing partner that can truly sync patients and providers"; Swoop, "Improving patient outcomes by connecting the signals that matter".See the research Source

Publish a quarterly report on HCP and patient media consumption by channel and specialty, with commentary. Launch with trade press, and give clients deeper cuts in Cora.

Original data makes DeepIntent the source the trade press quotes and gives sellers a reason to call each quarter.

• Data partners object

  Only DeepIntent-owned media signals.

• Your websiteHomepage (checked October 22, 2026): title "DeepIntent | Healthcare Marketing Demand Side Platform", H1 "the leading Healthcare Advertising Platform", "3.7M+ Verified HCPs", "250M+ Patient Profiles", "98% of prescribing HCP universe reached", "HIPAA and NAI-compliant", "Powered by 3 patented innovations". The menu calls the platform "The Healthcare Platform Stack For the Agentic Era" with Cora ("Agentic marketing platform"), Cortex ("Demand side platform") and Helix ("Healthcare marketing cloud"), but the homepage body never mentions Cora, Helix or Helix AI; its video is the Cortex film.Source
• Your websiteNewsroom (checked October 22, 2026): Cora launched September 10, 2026 ("the First Fully Agentic Marketing Platform for Healthcare"), Vistar DOOH August 18, Helix AI June 15, live sports targeting June 9, Lane4 and epocrates point-of-care May 26-28, OptimizeRx EHR May 21, a new CMO May 12, Helix March 19; Vitruvian Partners' $637M investment September 2025. Partner announcements such as Phreesia (September 14) and Tunnl (October 7) audiences joining the Audience Marketplace are not listed.Source
• News coverageCoverage: Adweek, "DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex" (September 10, 2026); PPC Land, "DeepIntent says Cora AI cuts pharma campaign planning time 50%" (September 11); Fierce Pharma on Helix AI (June 16); Adweek on the CMO hire, a former Trade Desk CMO (May 12); MM+M Agency 100 DSP listing (June 9).Source

Interview ten market access and medical leads, build a use-case page and prompt set for each, and pilot with two existing pharma clients' non-media teams.

New buyers inside existing clients expand revenue without a new logo.

• Medical teams avoid promotional tools

  Position for insight, separate from promotion.

• HiringVP, Product Marketing (New York, posted October 16, 2026), reporting to the CMO: "translate a sophisticated technology portfolio into a story pharma and agency buyers act on"; "turn a complex product portfolio into clear positioning, packaging, and enablement"; "Maintain a clear, differentiated product narrative in a competitive healthcare technology market"; "Run a repeatable launch process that scales with the product portfolio"; equip Sales and Client Success with "demos, business cases, ROI frameworks, and objection handling"; know buyers across "brand, omnichannel, market access, medical, and data science".Source
• Your websiteCora and Helix AI pages share much of their copy: both say "No SQL No waiting Just the data, at the speed you need to win", both offer "Ask anything in Natural Language" with "No SQL. No new platforms to learn", and both promise to "build rich, actionable profiles of your provider audiences" (specialty, prescribing patterns, patient populations) and push audiences to the Cortex DSP and social. Cora is a "single conversational interface"; Helix AI works "through the DeepIntent platform, ChatGPT, or Claude". The Helix AI page title is just "Helix AI".Source
• Your websiteCora Prompt Best Practice Guide (/cora-prompt-guide): a single long page with HCP and DTC use cases and prompt libraries, such as "How many HCPs in the US are treating [my brand's condition]? Break down by specialty." and "What's the total addressable HCP universe for EoE?"; sections for audience planning, competitive intelligence, omnichannel planning and dashboards.Source

Once the first internal agents ship, publish short pieces on what they do (RFP drafts, campaign QA, reporting) and the time saved, and use them in recruiting and sales.

Practising what you sell is credible, and it attracts the AI talent DeepIntent is hiring.

• Reads as hype

  Use measured examples.

• HiringApplied AI Engineer (New York): embedded with US commercial and operational teams "building a human and agentic 'operating system' that powers how we work as a company", using LLMs such as OpenAI and Anthropic Claude to automate commercial workflows. Engineering roles are also open in Pune and Belgrade.Source
• Your websiteCora and Helix AI pages share much of their copy: both say "No SQL No waiting Just the data, at the speed you need to win", both offer "Ask anything in Natural Language" with "No SQL. No new platforms to learn", and both promise to "build rich, actionable profiles of your provider audiences" (specialty, prescribing patterns, patient populations) and push audiences to the Cortex DSP and social. Cora is a "single conversational interface"; Helix AI works "through the DeepIntent platform, ChatGPT, or Claude". The Helix AI page title is just "Helix AI".Source

Build a rare disease page: precision HCP targeting, small patient audiences, CTV and EHR, proof from the case studies, and Cora prompts for rare conditions. Add more therapeutic pages if it works.

Problem-specific pages convert better than channel pages and match how brand teams brief.

• Too narrow

  Use it as a test for other therapeutic pages.

• SitemapSitemap (432 URLs): 350 Insights posts under /deepdive, including COVID-era and general pieces such as "the-new-ceo-how-the-events-of-2020-changed-the-meaning-of-leadership", "16-leaders-share-tips-to-help-young-tech-professionals-find-the-right-mentor" and "13-cutting-edge-technologies-that-may-soon-be-making-a-big-impact", beside product overviews of Audience Marketplace partners. Solutions are DTC, HCP, Integrated and Custom; there is no page by therapeutic area such as rare disease, although DeepIntent sponsored Rare Disease Day 2026.Source
• Your websiteCase studies (Insights, type "Case Studies"): Deerfield Group with Helix (May 2026), Evolvics rare disease launch (May 2026), "Why CTV Is the Rare Disease Channel You've Been Underestimating" (May 2026), "Omnichannel EHR Marketing Delivers 1.5X TRx Growth Among HCPs" (October 2025), a migraine brand "Reducing Cost-Per-Verified-Patient by 50%" (2022) and Matterkind script performance (2022); none yet on Cora or Helix AI. The topic filters on the page show "0" beside every topic in the page HTML.Source
• Your websiteCora Prompt Best Practice Guide (/cora-prompt-guide): a single long page with HCP and DTC use cases and prompt libraries, such as "How many HCPs in the US are treating [my brand's condition]? Break down by specialty." and "What's the total addressable HCP universe for EoE?"; sections for audience planning, competitive intelligence, omnichannel planning and dashboards.Source