Demandbase growth playbook

Rewrite llms.txt around today's offer: Demandbase AI, Mojo, the AEO, Campaign and Audience agents, the six existing agents, MCP and the Salesforce Hunter partnership, pricing structure, comparison pages and top case studies. Add the three new agents to /ai-agents/ with one paragraph and a proof point each. Put the real figures (+50%, 3×, +52%, +83%) into the server-rendered HTML and let the script animate from them, not to them; do the same for the GO counters. Then run the AEO Agent on demandbase.com itself and publish the before-and-after.

It is the launch's best demo: a vendor selling AI visibility that measurably fixes its own. The edits are small, and crawlers that do not run scripts stop seeing zeros.

[ ] llms.txt names Mojo and all nine agents
[ ] /ai-agents/ lists AEO, Campaign and Audience agents
[ ] Homepage figures in server HTML (+50%, 3x, +52%, +83%)
[ ] GO counters in server HTML
[ ] Agent pages have structured data
[ ] AEO Agent run on demandbase.com
[ ] Before/after post published

• Assistants refresh slowly

  Also fix pages they cite most, not only llms.txt.

• Claims outrun the product

  Describe only capabilities that are generally available.

• News releaseOctober 20, 2026: Demandbase launched three AI agents at its annual GO conference in New York: an AEO Agent that "tracks and influences how AI assistants portray brands, down to specific members of the buying group" (drawing on "more than 342 million contacts across 13 million companies"), a Campaign Agent and an Audience Agent, building on Mojo, "the B2B marketing agent".Source
• Your websitedemandbase.com/llms.txt (the file written for AI assistants; 39 lines, checked October 22, 2026) describes Demandbase AI, Demandbase One, Advertising, Data, Orchestration, Personalization, solutions and API docs, but never mentions Mojo, the AEO Agent, the Campaign or Audience Agent, the /ai-agents/ page, pricing, comparison pages or customer stories.Source
• Your websiteThe /ai-agents/ page ("Meet the agents at work", checked October 22, 2026) lists six agents: Account Engagement, Intent, Email Personalization, Buying Group Setup, Next Gen Orchestration and Campaign Outcomes. The AEO, Campaign and Audience agents announced on October 20 are not on it, and neither is Mojo.Source
• Your websiteIn the HTML the server sends, the homepage proof figures read "+0% Increase in revenue", "0× Increase in conversions", "+0% Growth in average deal size" and "+0% Increase in pipeline velocity"; the real values (+50%, 3×, +52%, +83%) sit only in data-target attributes that a script counts up to. The GO page's Innovators, Partners, Speakers and Sessions counters are served as "+0" the same way. The homepage quotes the CMO of Zoom, the CMO of IBM Consulting and SAP Concur.Source
• HiringSenior Product Manager, AI Adoption & Growth (remote US, posted September 16, 2026): "Define the product-led growth strategy for Demandbase's AI-native application", own the funnel "across discovery, activation, repeat use, capability composition, AI consumption, and expansion", "Reduce time to first meaningful AI outcome", and help define "trials, entitlements, credit visibility, and usage-based expansion".Source

Offer a free, limited AEO snapshot: enter a domain and five questions, get how three assistants describe the brand and which sources they cite, with a buying-group view behind a meeting. Route results to sales with the account's intent data.

A free result on the buyer's own brand is the fastest "first meaningful AI outcome" and turns the research finding into pipeline.

• Compute cost from free users

  Cap questions and require a work email.

• News releaseOctober 21, 2026 research: "72% of Marketing Teams Haven't Grown in Two Years" while 70% face shorter timelines; "Only 35% of marketers systematically track how their brand appears in AI search"; 62% have changed search strategy for AI search; 56% name cross-functional workflows as their biggest challenge.Source
• News releaseOctober 20, 2026: Demandbase launched three AI agents at its annual GO conference in New York: an AEO Agent that "tracks and influences how AI assistants portray brands, down to specific members of the buying group" (drawing on "more than 342 million contacts across 13 million companies"), a Campaign Agent and an Audience Agent, building on Mojo, "the B2B marketing agent".Source
• HiringSenior Product Manager, AI Adoption & Growth (remote US, posted September 16, 2026): "Define the product-led growth strategy for Demandbase's AI-native application", own the funnel "across discovery, activation, repeat use, capability composition, AI consumption, and expansion", "Reduce time to first meaningful AI outcome", and help define "trials, entitlements, credit visibility, and usage-based expansion".Source
• Your websitePricing page: no prices or tiers, only a form ("we'll customize a pricing plan"); Demandbase for Sales and Marketing has "a clear platform fee" plus "a flat fee per user"; Advertising is offered "as a starting place" and Data can be used on its own, but Sales and Marketing are not sold separately.Source

Update each page with an AI and agents row, current G2 data and a dated "last reviewed" line. Replace the Terminus page with a DemandScience comparison (redirecting the old URL), and add an AdRoll ABM page.

Buyers and assistants read comparison pages at the shortlist stage; stale details cost credibility exactly there.

• Rival responds

  Keep facts sourced and dated.

• Your websiteComparison pages: "Demandbase vs. 6sense" (G2 scores such as account-based advertising 8.2 vs 7.6 and lead quality 8.3 vs 6.9; body copy still says "who has time for that in 2025"), "Demandbase vs Terminus" (the argument is that rivals use B2C DSPs) and "Demandbase vs. Zoominfo". terminus.com now redirects to DemandScience.Source
• Competitor researchRivals' own homepages: ZoomInfo calls itself "the #1 GTM Platform: Marketing and sales AI plus the best B2B data"; DemandScience (where terminus.com now lands) promises pipeline "without legacy ABM platform complexity"; AdRoll ABM (where rollworks.com now lands) sells "Precision B2B targeting meets multi-channel advertising". 6sense competes head-on and has its own comparison page from Demandbase.See the research Source
• News releaseOctober 20, 2026: Demandbase launched three AI agents at its annual GO conference in New York: an AEO Agent that "tracks and influences how AI assistants portray brands, down to specific members of the buying group" (drawing on "more than 342 million contacts across 13 million companies"), a Campaign Agent and an Audience Agent, building on Mojo, "the B2B marketing agent".Source

Invite by usage segment from Pendo: non-users get "first agent in 10 minutes", light users get advanced plays. After the session, send a triggered three-email path to activate one agent and offer office hours.

An event is the moment of attention; a usage-based follow-up turns it into adoption.

• Attendees already active

  Weight invites toward non-users.

• HiringSenior Customer Lifecycle Marketing Manager (remote US, posted September 25, 2026): "a key priority for this role will be driving Demandbase AI (DBAI) adoption"; land-and-expand campaigns that reach "new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint"; one approach "across Marketo, ChurnZero, Pendo"; owns the customer communications calendar, newsletters and triggered programs from onboarding to renewal.Source
• Your websiteUser groups page: next session "Demandbase AI User Group: Inside the Q4 Product Roadmap" on November 10, 2026; the September recap covered AI Chat, the Intent Agent and the Email Agent for sales leaders. The GO page lists the next GO in "San Francisco, Winter 2027" with only a "Get updates" signup.Source
• HiringSenior Product Manager, AI Adoption & Growth (remote US, posted September 16, 2026): "Define the product-led growth strategy for Demandbase's AI-native application", own the funnel "across discovery, activation, repeat use, capability composition, AI consumption, and expansion", "Reduce time to first meaningful AI outcome", and help define "trials, entitlements, credit visibility, and usage-based expansion".Source

Add three example packages with "typical starting" ranges or minimums (Advertising start, Data only, full platform), what each includes, and a timeline to value. Keep the form but prefill it with the chosen package.

Ranges let buyers self-qualify and give assistants something concrete to cite when asked about cost.

• Anchoring low

  Publish minimums with what drives price up.

• Your websitePricing page: no prices or tiers, only a form ("we'll customize a pricing plan"); Demandbase for Sales and Marketing has "a clear platform fee" plus "a flat fee per user"; Advertising is offered "as a starting place" and Data can be used on its own, but Sales and Marketing are not sold separately.Source
• Competitor researchRivals' own homepages: ZoomInfo calls itself "the #1 GTM Platform: Marketing and sales AI plus the best B2B data"; DemandScience (where terminus.com now lands) promises pipeline "without legacy ABM platform complexity"; AdRoll ABM (where rollworks.com now lands) sells "Precision B2B targeting meets multi-channel advertising". 6sense competes head-on and has its own comparison page from Demandbase.See the research Source

Add a capacity calculator: team size, campaigns per quarter, hours per campaign; show hours saved by agents on audience building and campaign checks. Link from the research release and the agents page.

It converts a headline statistic into a personal number for the buyer's own team.

• Inflated savings

  Use measured ranges.

• News releaseOctober 21, 2026 research: "72% of Marketing Teams Haven't Grown in Two Years" while 70% face shorter timelines; "Only 35% of marketers systematically track how their brand appears in AI search"; 62% have changed search strategy for AI search; 56% name cross-functional workflows as their biggest challenge.Source
• Your websiteSitemap (1,608 URLs): 451 blog posts, 269 press releases, case studies such as Zoom ("6.25x uplift in opportunities", "36% lift in sales conversions"), ROI calculators (/calculators/roi/, advertising, target account list), an ROI cookbook, free tools, ABM certification, Demandbase Academy, user groups, advocates and a referral partner page. The only customer newsletter in the sitemap is /customer-newsletter/october-2025/.Source
• News releaseOctober 20, 2026: Demandbase launched three AI agents at its annual GO conference in New York: an AEO Agent that "tracks and influences how AI assistants portray brands, down to specific members of the buying group" (drawing on "more than 342 million contacts across 13 million companies"), a Campaign Agent and an Audience Agent, building on Mojo, "the B2B marketing agent".Source

Build a landing page and in-Hunter prompts for "see the full buying group in Demandbase", a short trial of the full account view, and a co-sell motion with Salesforce AEs. Track Hunter-sourced accounts separately.

Users already getting value from the data are the warmest possible leads.

• Pilot timing slips

  Build pages now, launch with general availability.

• News releaseOctober 15, 2026: Demandbase was named flagship data partner for Hunter, Salesforce's new outbound sales agent, and is "a featured MCP partner on AgentExchange"; Salesforce customers get Demandbase data "with no additional contracts required for the data within Salesforce, and a streamlined handover should customers want to experience the full power of Demandbase". Hunter is in pilot.Source
• HiringStrategic Partnerships Director (remote US, posted August 6, 2026): executive owner for partners "including Adobe, Salesforce, AWS, Databricks, Snowflake, Accenture, and PwC"; drives adoption of integrations including "APIs", "MCP (Model Context Protocol)" and "AI-native workflows", and builds "joint GTM strategies that generate pipeline and revenue".Source
• HiringSenior Product Manager, AI Adoption & Growth (remote US, posted September 16, 2026): "Define the product-led growth strategy for Demandbase's AI-native application", own the funnel "across discovery, activation, repeat use, capability composition, AI consumption, and expansion", "Reduce time to first meaningful AI outcome", and help define "trials, entitlements, credit visibility, and usage-based expansion".Source

Pick one "first value" event per agent, measure time to reach it, add a checklist and recommended next agent in the product, and report activation by customer to CSMs.

Clear activation moments let product, lifecycle and CS pull in one direction.

• Vanity events

  Tie events to retained usage.

• HiringSenior Product Manager, AI Adoption & Growth (remote US, posted September 16, 2026): "Define the product-led growth strategy for Demandbase's AI-native application", own the funnel "across discovery, activation, repeat use, capability composition, AI consumption, and expansion", "Reduce time to first meaningful AI outcome", and help define "trials, entitlements, credit visibility, and usage-based expansion".Source
• Your websiteThe /ai-agents/ page ("Meet the agents at work", checked October 22, 2026) lists six agents: Account Engagement, Intent, Email Personalization, Buying Group Setup, Next Gen Orchestration and Campaign Outcomes. The AEO, Campaign and Audience agents announced on October 20 are not on it, and neither is Mojo.Source
• HiringSenior Customer Lifecycle Marketing Manager (remote US, posted September 25, 2026): "a key priority for this role will be driving Demandbase AI (DBAI) adoption"; land-and-expand campaigns that reach "new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint"; one approach "across Marketo, ChurnZero, Pendo"; owns the customer communications calendar, newsletters and triggered programs from onboarding to renewal.Source

Send a monthly customer edition: one agent with a 10-minute setup, one customer play, the user group date and new integrations. Personalize the agent pick by usage.

A steady rhythm keeps adoption moving between CSM calls.

• Email fatigue

  Coordinate on the communications calendar.

• HiringSenior Customer Lifecycle Marketing Manager (remote US, posted September 25, 2026): "a key priority for this role will be driving Demandbase AI (DBAI) adoption"; land-and-expand campaigns that reach "new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint"; one approach "across Marketo, ChurnZero, Pendo"; owns the customer communications calendar, newsletters and triggered programs from onboarding to renewal.Source
• Your websiteSitemap (1,608 URLs): 451 blog posts, 269 press releases, case studies such as Zoom ("6.25x uplift in opportunities", "36% lift in sales conversions"), ROI calculators (/calculators/roi/, advertising, target account list), an ROI cookbook, free tools, ABM certification, Demandbase Academy, user groups, advocates and a referral partner page. The only customer newsletter in the sitemap is /customer-newsletter/october-2025/.Source
• Your websiteThe /ai-agents/ page ("Meet the agents at work", checked October 22, 2026) lists six agents: Account Engagement, Intent, Email Personalization, Buying Group Setup, Next Gen Orchestration and Campaign Outcomes. The AEO, Campaign and Audience agents announced on October 20 are not on it, and neither is Mojo.Source

Run Demandbase on its own customer base: list child accounts with intent for adjacent use cases, build account plays for account teams, and run advertising to those units with a customer story from the parent company.

Expansion is cheaper than new logos, and using the product on itself creates a case study.

• Account team friction

  Agree plays with account owners first.

• HiringSenior Customer Lifecycle Marketing Manager (remote US, posted September 25, 2026): "a key priority for this role will be driving Demandbase AI (DBAI) adoption"; land-and-expand campaigns that reach "new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint"; one approach "across Marketo, ChurnZero, Pendo"; owns the customer communications calendar, newsletters and triggered programs from onboarding to renewal.Source
• Your websiteSitemap (1,608 URLs): 451 blog posts, 269 press releases, case studies such as Zoom ("6.25x uplift in opportunities", "36% lift in sales conversions"), ROI calculators (/calculators/roi/, advertising, target account list), an ROI cookbook, free tools, ABM certification, Demandbase Academy, user groups, advocates and a referral partner page. The only customer newsletter in the sitemap is /customer-newsletter/october-2025/.Source
• HiringAdvertising Campaign Strategist (remote US, posted October 8, 2026): manages "~20 customer accounts", must "Drive full utilization of booked media budgets" and "Deliver compelling, insight-driven reports that support renewals and expansion".Source

Use the Campaign Agent to flag accounts pacing below plan and draft a mid-flight fix, and auto-build a quarterly value story (accounts reached, engagement, pipeline influenced) for the renewal call.

Using the new agent internally scales each strategist and tests it before customers rely on it.

• Alert noise

  Start with one threshold.

• HiringAdvertising Campaign Strategist (remote US, posted October 8, 2026): manages "~20 customer accounts", must "Drive full utilization of booked media budgets" and "Deliver compelling, insight-driven reports that support renewals and expansion".Source
• News releaseOctober 20, 2026: Demandbase launched three AI agents at its annual GO conference in New York: an AEO Agent that "tracks and influences how AI assistants portray brands, down to specific members of the buying group" (drawing on "more than 342 million contacts across 13 million companies"), a Campaign Agent and an Audience Agent, building on Mojo, "the B2B marketing agent".Source

For each event: target account list from intent data, pre-booked meetings via ads and SDRs, badge scans routed within 24 hours with context, and a readout template comparing cost per opportunity across events.

Standard measurement lets the team cut weak events and double down on strong ones.

• Influence is hard to prove

  Report sourced and influenced separately.

• HiringSenior Marketing Events Manager (remote US, posted October 15, 2026): owns "user summits, trade shows, and field events", "meeting generation, lead capture, lead handoff, and event follow-up", and "post-event readouts that connect event investment to attendance, engagement, sourced and influenced pipeline"; tools include Bizzabo and ON24.Source
• HiringAdvertising Campaign Strategist (remote US, posted October 8, 2026): manages "~20 customer accounts", must "Drive full utilization of booked media budgets" and "Deliver compelling, insight-driven reports that support renewals and expansion".Source
• Your websiteUser groups page: next session "Demandbase AI User Group: Inside the Q4 Product Roadmap" on November 10, 2026; the September recap covered AI Chat, the Intent Agent and the Email Agent for sales leaders. The GO page lists the next GO in "San Francisco, Winter 2027" with only a "Get updates" signup.Source

Publish GO New York keynotes and agent demos on demand, gated lightly, on the GO page; add a waitlist with early pricing for San Francisco; show real attendance numbers.

It turns a one-time event into a lead source until the next one.

• Lower live attendance

  Keep some sessions live only.

• Your websiteUser groups page: next session "Demandbase AI User Group: Inside the Q4 Product Roadmap" on November 10, 2026; the September recap covered AI Chat, the Intent Agent and the Email Agent for sales leaders. The GO page lists the next GO in "San Francisco, Winter 2027" with only a "Get updates" signup.Source
• News releaseOctober 20, 2026: Demandbase launched three AI agents at its annual GO conference in New York: an AEO Agent that "tracks and influences how AI assistants portray brands, down to specific members of the buying group" (drawing on "more than 342 million contacts across 13 million companies"), a Campaign Agent and an Audience Agent, building on Mojo, "the B2B marketing agent".Source
• Your websiteIn the HTML the server sends, the homepage proof figures read "+0% Increase in revenue", "0× Increase in conversions", "+0% Growth in average deal size" and "+0% Increase in pipeline velocity"; the real values (+50%, 3×, +52%, +83%) sit only in data-target attributes that a script counts up to. The GO page's Innovators, Partners, Speakers and Sessions counters are served as "+0" the same way. The homepage quotes the CMO of Zoom, the CMO of IBM Consulting and SAP Concur.Source

Build partner pages with joint use cases, a data-share demo and co-marketing offers, and list Demandbase in each partner's marketplace with a matching page.

Data teams increasingly choose GTM data, and partner marketplaces are where they look.

• Partners prioritise others

  Start with one joint customer story.

• HiringStrategic Partnerships Director (remote US, posted August 6, 2026): executive owner for partners "including Adobe, Salesforce, AWS, Databricks, Snowflake, Accenture, and PwC"; drives adoption of integrations including "APIs", "MCP (Model Context Protocol)" and "AI-native workflows", and builds "joint GTM strategies that generate pipeline and revenue".Source
• Your websiteMarketplace page: "Explore Demandbase integrations and service partners" with two buttons and a request form; integrations live on partners.demandbase.com. The /ai/ page introduces Mojo and Demandbase AI Chat and connects GTM data to LLM workflows "via the Model Context Protocol (MCP)".Source
• HiringLead Product Manager, Platform (Orchestration & AI) (San Francisco, posted August 21, 2026): the Orchestration Engine is "core to our value proposition"; the PM will define how orchestration "can support emerging Model Context Protocol (MCP) standards, allowing AI agents to 'understand' and 'trigger' existing workflows safely" at "billions of signals". A Customer Success Manager II (London, posted September 14) will "Develop customer success stories, case studies, and references".Source

Pick three early agent users, measure time saved and pipeline effect, publish short case studies, and add them to llms.txt and the agents page.

Proof for the newest products is what buyers and assistants lack most.

• Approval delays

  Offer anonymised versions.

• HiringLead Product Manager, Platform (Orchestration & AI) (San Francisco, posted August 21, 2026): the Orchestration Engine is "core to our value proposition"; the PM will define how orchestration "can support emerging Model Context Protocol (MCP) standards, allowing AI agents to 'understand' and 'trigger' existing workflows safely" at "billions of signals". A Customer Success Manager II (London, posted September 14) will "Develop customer success stories, case studies, and references".Source
• Your websiteSitemap (1,608 URLs): 451 blog posts, 269 press releases, case studies such as Zoom ("6.25x uplift in opportunities", "36% lift in sales conversions"), ROI calculators (/calculators/roi/, advertising, target account list), an ROI cookbook, free tools, ABM certification, Demandbase Academy, user groups, advocates and a referral partner page. The only customer newsletter in the sitemap is /customer-newsletter/october-2025/.Source
• Your websiteThe /ai-agents/ page ("Meet the agents at work", checked October 22, 2026) lists six agents: Account Engagement, Intent, Email Personalization, Buying Group Setup, Next Gen Orchestration and Campaign Outcomes. The AEO, Campaign and Audience agents announced on October 20 are not on it, and neither is Mojo.Source

Expose plays as safe MCP actions with approvals and logs, publish a developer page, and invite partners to build on it.

Becoming the action layer other agents call makes Demandbase hard to replace.

• Unsafe automation

  Human approval by default.

• HiringLead Product Manager, Platform (Orchestration & AI) (San Francisco, posted August 21, 2026): the Orchestration Engine is "core to our value proposition"; the PM will define how orchestration "can support emerging Model Context Protocol (MCP) standards, allowing AI agents to 'understand' and 'trigger' existing workflows safely" at "billions of signals". A Customer Success Manager II (London, posted September 14) will "Develop customer success stories, case studies, and references".Source
• News releaseOctober 15, 2026: Demandbase was named flagship data partner for Hunter, Salesforce's new outbound sales agent, and is "a featured MCP partner on AgentExchange"; Salesforce customers get Demandbase data "with no additional contracts required for the data within Salesforce, and a streamlined handover should customers want to experience the full power of Demandbase". Hunter is in pilot.Source
• Your websiteMarketplace page: "Explore Demandbase integrations and service partners" with two buttons and a request form; integrations live on partners.demandbase.com. The /ai/ page introduces Mojo and Demandbase AI Chat and connects GTM data to LLM workflows "via the Model Context Protocol (MCP)".Source

Introduce AI credits included in each plan, a usage meter for admins, alerts at 80%, and simple top-ups; test with a cohort.

Usage pricing ties revenue to value and creates natural expansion moments.

• Bill shock

  Clear meters and caps.

• HiringSenior Product Manager, AI Adoption & Growth (remote US, posted September 16, 2026): "Define the product-led growth strategy for Demandbase's AI-native application", own the funnel "across discovery, activation, repeat use, capability composition, AI consumption, and expansion", "Reduce time to first meaningful AI outcome", and help define "trials, entitlements, credit visibility, and usage-based expansion".Source
• Your websitePricing page: no prices or tiers, only a form ("we'll customize a pricing plan"); Demandbase for Sales and Marketing has "a clear platform fee" plus "a flat fee per user"; Advertising is offered "as a starting place" and Data can be used on its own, but Sales and Marketing are not sold separately.Source

Publish an aggregated index of how assistants describe B2B categories, which sources they cite, and how it shifts, by industry.

Original data earns press and citations and sells the agent.

• Naming brands

  Report categories, not companies.

• News releaseOctober 20, 2026: Demandbase launched three AI agents at its annual GO conference in New York: an AEO Agent that "tracks and influences how AI assistants portray brands, down to specific members of the buying group" (drawing on "more than 342 million contacts across 13 million companies"), a Campaign Agent and an Audience Agent, building on Mojo, "the B2B marketing agent".Source
• News releaseOctober 21, 2026 research: "72% of Marketing Teams Haven't Grown in Two Years" while 70% face shorter timelines; "Only 35% of marketers systematically track how their brand appears in AI search"; 62% have changed search strategy for AI search; 56% name cross-functional workflows as their biggest challenge.Source

Add an "AI GTM" module using the agents, a shareable badge and a free tier, and invite certified users to the user groups.

Certification builds skills and a pipeline of practitioners who prefer Demandbase.

• Too product-specific

  Keep principles general.

• Your websiteSitemap (1,608 URLs): 451 blog posts, 269 press releases, case studies such as Zoom ("6.25x uplift in opportunities", "36% lift in sales conversions"), ROI calculators (/calculators/roi/, advertising, target account list), an ROI cookbook, free tools, ABM certification, Demandbase Academy, user groups, advocates and a referral partner page. The only customer newsletter in the sitemap is /customer-newsletter/october-2025/.Source
• News releaseOctober 21, 2026 research: "72% of Marketing Teams Haven't Grown in Two Years" while 70% face shorter timelines; "Only 35% of marketers systematically track how their brand appears in AI search"; 62% have changed search strategy for AI search; 56% name cross-functional workflows as their biggest challenge.Source
• Your websiteUser groups page: next session "Demandbase AI User Group: Inside the Q4 Product Roadmap" on November 10, 2026; the September recap covered AI Chat, the Intent Agent and the Email Agent for sales leaders. The GO page lists the next GO in "San Francisco, Winter 2027" with only a "Get updates" signup.Source

Monthly posts and short videos showing a real internal play: audiences, agents, results. Link from llms.txt.

Practitioner proof builds trust and teaches usage.

• Revealing too much

  Share methods, not numbers.

• HiringSenior Customer Lifecycle Marketing Manager (remote US, posted September 25, 2026): "a key priority for this role will be driving Demandbase AI (DBAI) adoption"; land-and-expand campaigns that reach "new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint"; one approach "across Marketo, ChurnZero, Pendo"; owns the customer communications calendar, newsletters and triggered programs from onboarding to renewal.Source
• HiringSenior Marketing Events Manager (remote US, posted October 15, 2026): owns "user summits, trade shows, and field events", "meeting generation, lead capture, lead handoff, and event follow-up", and "post-event readouts that connect event investment to attendance, engagement, sourced and influenced pipeline"; tools include Bizzabo and ON24.Source
• HiringSenior Product Manager, AI Adoption & Growth (remote US, posted September 16, 2026): "Define the product-led growth strategy for Demandbase's AI-native application", own the funnel "across discovery, activation, repeat use, capability composition, AI consumption, and expansion", "Reduce time to first meaningful AI outcome", and help define "trials, entitlements, credit visibility, and usage-based expansion".Source

Build a migration page with a switching guide, data import help and a contract-overlap offer; run ads on old brand searches.

Rebrands create decision points; a clear path wins switchers.

• Trademark issues

  Use names factually.

• Your websiteComparison pages: "Demandbase vs. 6sense" (G2 scores such as account-based advertising 8.2 vs 7.6 and lead quality 8.3 vs 6.9; body copy still says "who has time for that in 2025"), "Demandbase vs Terminus" (the argument is that rivals use B2C DSPs) and "Demandbase vs. Zoominfo". terminus.com now redirects to DemandScience.Source
• Competitor researchRivals' own homepages: ZoomInfo calls itself "the #1 GTM Platform: Marketing and sales AI plus the best B2B data"; DemandScience (where terminus.com now lands) promises pipeline "without legacy ABM platform complexity"; AdRoll ABM (where rollworks.com now lands) sells "Precision B2B targeting meets multi-channel advertising". 6sense competes head-on and has its own comparison page from Demandbase.See the research Source