Ditto growth playbook

Build /maintainops: the problem (work orders and checklists that stall where Wi-Fi dies), screens of work orders, preventive maintenance, assets and parts, how it keeps working offline, what switching from a spreadsheet or another CMMS takes, and a beta waitlist with role, site type and current tool. Give it its own title and description, add it to the Products menu, and link it from the Industrial page and the Python SDK and edge posts. Every beta sign-up goes to the PM for an interview.

A page that answers the buyer's own question fills the beta with the right teams now and gives the self-serve launch a page that already ranks.

[ ] Page title and meta description of its own
[ ] Products menu entry
[ ] Link from /solutions/industrial
[ ] Screens: work orders, PM schedules, assets, parts
[ ] "Works offline" proof (short video)
[ ] Switching section: spreadsheet and CMMS import
[ ] Waitlist with role, site type, current tool
[ ] Interview booking for every fit sign-up

• Too early to promote

  Keep it a waitlist with clear beta wording.

• Confuses SDK buyers

  Present it as an app built on the Ditto platform.

• HiringProduct Manager, MaintainOps (Atlanta, posted September 30, 2026): "MaintainOps is Ditto's new maintenance management (CMMS) product, built on our platform and currently in private beta", with work orders, preventive maintenance, assets, parts and inventory, procedures and request portals "in native mobile and web apps that keep working when the network doesn't. It is one of the company's key growth bets." The PM takes it "from private beta to a broadly available, self-serve product", shapes "positioning, pricing and packaging, onboarding, and the self-serve conversion journey" and "the migration and switching experience", and works on "how we win customers away from incumbent tools".Source
• Your websiteMaintainOps page (/maintainops-beta, sitemap date September 16, 2026): page title "Maintainops Beta", a meta description copied from the platform ("Starting to think about your strategy at the edge? The Edge Sync Platform is the simplest way...") and two lines of copy ("Keep maintenance moving, wherever work happens." and "a mobile maintenance app for teams managing work orders and assets in warehouses, facilities, and other low-connectivity environments") above a sign-up form. No menu, homepage, solution page or blog post links to it (checked October 23, 2026).Source
• Your websiteIndustrial solution page: "Industrial environments are notoriously difficult to maintain consistent connectivity in"; it sells the SDK for mesh networks in factories, with "Talk with a product specialist" as the call to action. It does not mention MaintainOps and shows no industrial customer story.Source
• Your websiteHomepage: hero "Unstoppable Operations for Retail" and "The only edge-native database built to keep mission-critical systems online when it matters most", while the title and meta description say "Resilient Edge Device Connectivity" and "The only mobile database with built-in edge device connectivity and resiliency". The Products menu lists the Edge Sync Platform, the ATAK plugin, Propagate, Edge SDK, Cloud, Server, Edge Server and the MongoDB Connector; it has no MaintainOps or Ditto Apps entry. Quotes from an airline VP of IT, a retail ops manager, an airline IT director and a U.S. Air Force officer; a blog card for "Python SDK Preview: Sync for Robots and AI at the Edge".Source
• Competitor researchMaintenance software rivals' homepages: MaintainX, "a CMMS and EAM platform that helps industrial teams reduce downtime"; UpKeep, CMMS that "helps maintenance teams manage work orders, assets, and preventive tasks efficiently from any device"; Limble, "rated #1 in G2's Highest Satisfaction Products".See the research Source

Rewrite every card as result + industry + product (SDK, Cloud, Server, Propagate). Turn the Lufthansa and HUGO releases into stories with the customers' approval, add an Industrial filter, and give each story a short video or pull quote. Link stories from the matching solution page.

Buyers trust results from their own industry; a filterable, number-led page shortens both sales cycles.

• Customer approvals are slow

  Use the reference program path and start with pull quotes.

• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source
• Your websiteCustomers page: industry filters for Healthcare, Government, QSR, Hospitality, Retail and Aviation (no Industrial or Manufacturing); the sitemap has 11 stories (Alaska Airlines, ANA, Chick-fil-A, Dnero, Immfly, Japan Airlines, Jard, Logipad, ShareMy.Health, Spont, U.S. Air Force). Two cards lead with a number: Dnero "99.99% uptime" and Spont "increases average monthly revenue per customer by 57%".Source
• Your websitePress releases: "U.S. Special Operations Command selects Ditto's resilient edge data platform with $17 million enterprise-wide contract"; Lufthansa digital pre-flight checks on an iPad app; HUGO real-time ticket scanning at Latin American stadiums (with a Spanish-language release); Ditto joining Zebra Technologies' PartnerConnect program; a global partner program; an $82 million raise. Lufthansa and HUGO have no customer story pages.Source
• Your websiteIndustrial solution page: "Industrial environments are notoriously difficult to maintain consistent connectivity in"; it sells the SDK for mesh networks in factories, with "Talk with a product specialist" as the call to action. It does not mention MaintainOps and shows no industrial customer story.Source

Pick one platform line and use it in the title, description and hero. Below it, add a three-way choice (Commercial, Aviation, Public sector) that leads to the matching solution page and proof. Rotate the retail hero into the commercial path.

Consistent messaging lifts search clicks and lets each buyer find their story in one step.

• Public-sector buyers want their own site

  Keep the public-sector path clearly separate.

• HiringSenior Product Marketing Manager (San Francisco, posted October 22, 2026): "own how Ditto explains its products and its platform"; "one durable argument for why edge-native architecture wins, built to hold up in front of a developer, a CIO, and a program officer"; positioning for "the Ditto Edge SDK, Ditto Cloud, Ditto Server, Ditto Propagate, and Ditto Apps"; go-to-market for every launch with "input on pricing and packaging" and "a defined 90-day measure of whether it worked"; "three market stories for B2C, B2B, and B2G buyers"; competitor comparisons and "a current read on competitors, alternatives, and adjacent technologies".Source
• Your websiteHomepage: hero "Unstoppable Operations for Retail" and "The only edge-native database built to keep mission-critical systems online when it matters most", while the title and meta description say "Resilient Edge Device Connectivity" and "The only mobile database with built-in edge device connectivity and resiliency". The Products menu lists the Edge Sync Platform, the ATAK plugin, Propagate, Edge SDK, Cloud, Server, Edge Server and the MongoDB Connector; it has no MaintainOps or Ditto Apps entry. Quotes from an airline VP of IT, a retail ops manager, an airline IT director and a U.S. Air Force officer; a blog card for "Python SDK Preview: Sync for Robots and AI at the Edge".Source
• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source

Publish a "from" price for Pro with what is included, a usage calculator for device connections, storage and transfer, and a self-serve checkout for the entry Pro tier. Keep Enterprise and peer-to-peer on sales.

Visible prices convert developer teams that would never book a call, and qualify the ones that do.

• Undercuts enterprise deals

  Cap the entry tier's devices and SLA.

• Your websitePricing: Free (10 cloud device connections, 2GB storage, no SLA, "Start building"); Pro (1,000+ device connections, 50GB, 99% SLA) with a "Contact Us" button and no price; Enterprise custom with a 99.95% SLA. Peer-to-peer sync is sold through "Schedule a demo". "Discounts available for startups and non-profits!"Source
• HiringSenior Product Marketing Manager (San Francisco, posted October 22, 2026): "own how Ditto explains its products and its platform"; "one durable argument for why edge-native architecture wins, built to hold up in front of a developer, a CIO, and a program officer"; positioning for "the Ditto Edge SDK, Ditto Cloud, Ditto Server, Ditto Propagate, and Ditto Apps"; go-to-market for every launch with "input on pricing and packaging" and "a defined 90-day measure of whether it worked"; "three market stories for B2C, B2B, and B2G buyers"; competitor comparisons and "a current read on competitors, alternatives, and adjacent technologies".Source
• HiringProduct Manager, MaintainOps (Atlanta, posted September 30, 2026): "MaintainOps is Ditto's new maintenance management (CMMS) product, built on our platform and currently in private beta", with work orders, preventive maintenance, assets, parts and inventory, procedures and request portals "in native mobile and web apps that keep working when the network doesn't. It is one of the company's key growth bets." The PM takes it "from private beta to a broadly available, self-serve product", shapes "positioning, pricing and packaging, onboarding, and the self-serve conversion journey" and "the migration and switching experience", and works on "how we win customers away from incumbent tools".Source

Publish fair comparisons: Ditto vs PowerSync, vs ObjectBox, vs building on a cloud database with offline caching. Cover offline writes, conflict resolution, peer-to-peer, platforms and pricing. Link them from the migration page.

Comparison searches are high intent, and fair pages give sellers and developers the same facts.

• Claims go stale

  Date each page.

• Your websiteMigration page: "Migrate to Ditto, MongoDB's Official Mobile Partner"; "With the deprecation of Atlas Device Sync (Realm), Ditto is the recommended replacement for synchronizing edge devices with a MongoDB Atlas backend", with a migration guide, the MongoDB Connector and a demo video.Source
• Competitor researchSync rivals' homepages: PowerSync, "Automatically sync Postgres, MongoDB, MySQL, SQL Server, or Azure DocumentDB (alpha) with client-side SQLite"; ObjectBox, "the edge vector database" that "syncs it seamless to millions of devices".See the research Source
• HiringSenior Product Marketing Manager (San Francisco, posted October 22, 2026): "own how Ditto explains its products and its platform"; "one durable argument for why edge-native architecture wins, built to hold up in front of a developer, a CIO, and a program officer"; positioning for "the Ditto Edge SDK, Ditto Cloud, Ditto Server, Ditto Propagate, and Ditto Apps"; go-to-market for every launch with "input on pricing and packaging" and "a defined 90-day measure of whether it worked"; "three market stories for B2C, B2B, and B2G buyers"; competitor comparisons and "a current read on competitors, alternatives, and adjacent technologies".Source
• Your websiteSitemap (224 URLs, checked October 23, 2026): 107 blog posts, 23 press releases, 14 solution pages, 13 partner pages (AWS, Carahsoft, Zebra, MongoDB, LaunchDarkly, IIJ, Latent AI and others), 9 event pages (NRF 2026, MongoDB.local, SyncConf 2025), 4 downloadable documents (three on point of sale and restaurants), a demo apps page and a public-sector contact page. There are no comparison pages and no pages in languages other than English.Source

Add labels and accessible names to every form and button, compress and size the hero image, and re-run the test.

It is a small fix that removes an objection for government buyers and helps slower connections.

• Design changes

  Keep visuals, change markup.

• Google PageSpeedditto.com homepage: real Chrome visitors pass Core Web Vitals (largest paint 1.9 seconds at the 75th percentile, interaction 109 ms, layout shift 0.01). The mobile lab test scores 37 with an 8.1-second largest paint (the hero image) and 1.3 seconds of blocking; accessibility scores 80, with buttons and form fields that have no accessible name or label.Source
• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source

Make a standard kit (positioning one-pager, FAQ, customer email, sales briefing, demo storyline, page update) and a scorecard (pipeline touched, adoption, win rate) reviewed at day 90.

Repeatable launches make every release produce pipeline, not just a blog post.

• Too heavy for small releases

  Tier launches by size.

• HiringSenior Product Marketing Manager (San Francisco, posted October 22, 2026): "own how Ditto explains its products and its platform"; "one durable argument for why edge-native architecture wins, built to hold up in front of a developer, a CIO, and a program officer"; positioning for "the Ditto Edge SDK, Ditto Cloud, Ditto Server, Ditto Propagate, and Ditto Apps"; go-to-market for every launch with "input on pricing and packaging" and "a defined 90-day measure of whether it worked"; "three market stories for B2C, B2B, and B2G buyers"; competitor comparisons and "a current read on competitors, alternatives, and adjacent technologies".Source
• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source
• Your websiteHomepage: hero "Unstoppable Operations for Retail" and "The only edge-native database built to keep mission-critical systems online when it matters most", while the title and meta description say "Resilient Edge Device Connectivity" and "The only mobile database with built-in edge device connectivity and resiliency". The Products menu lists the Edge Sync Platform, the ATAK plugin, Propagate, Edge SDK, Cloud, Server, Edge Server and the MongoDB Connector; it has no MaintainOps or Ditto Apps entry. Quotes from an airline VP of IT, a retail ops manager, an airline IT director and a U.S. Air Force officer; a blog card for "Python SDK Preview: Sync for Robots and AI at the Edge".Source

List Ditto in the main cloud marketplaces, build a two-page kit per partner type, and run one joint campaign a quarter (a webinar with MongoDB on Realm migration, a Zebra device demo for retail and warehouses).

Partners bring buyers and procurement paths Ditto cannot reach alone.

• Partners don't engage

  Start with the two most active.

• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source
• Your websiteSitemap (224 URLs, checked October 23, 2026): 107 blog posts, 23 press releases, 14 solution pages, 13 partner pages (AWS, Carahsoft, Zebra, MongoDB, LaunchDarkly, IIJ, Latent AI and others), 9 event pages (NRF 2026, MongoDB.local, SyncConf 2025), 4 downloadable documents (three on point of sale and restaurants), a demo apps page and a public-sector contact page. There are no comparison pages and no pages in languages other than English.Source
• Your websitePress releases: "U.S. Special Operations Command selects Ditto's resilient edge data platform with $17 million enterprise-wide contract"; Lufthansa digital pre-flight checks on an iPad app; HUGO real-time ticket scanning at Latin American stadiums (with a Spanish-language release); Ditto joining Zebra Technologies' PartnerConnect program; a global partner program; an $82 million raise. Lufthansa and HUGO have no customer story pages.Source
• Your websiteMigration page: "Migrate to Ditto, MongoDB's Official Mobile Partner"; "With the deprecation of Atlas Device Sync (Realm), Ditto is the recommended replacement for synchronizing edge devices with a MongoDB Atlas backend", with a migration guide, the MongoDB Connector and a demo video.Source

Publish a robotics and edge AI page: fleets of robots or devices sharing state without a network, a Python sample, and a call for design partners. Promote it in robotics communities.

A new page opens a sector before rivals frame it, and design partners shape the SDK.

• Early SDK

  Label it as a preview.

• Your websiteHomepage: hero "Unstoppable Operations for Retail" and "The only edge-native database built to keep mission-critical systems online when it matters most", while the title and meta description say "Resilient Edge Device Connectivity" and "The only mobile database with built-in edge device connectivity and resiliency". The Products menu lists the Edge Sync Platform, the ATAK plugin, Propagate, Edge SDK, Cloud, Server, Edge Server and the MongoDB Connector; it has no MaintainOps or Ditto Apps entry. Quotes from an airline VP of IT, a retail ops manager, an airline IT director and a U.S. Air Force officer; a blog card for "Python SDK Preview: Sync for Robots and AI at the Edge".Source
• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source
• Your websiteSitemap (224 URLs, checked October 23, 2026): 107 blog posts, 23 press releases, 14 solution pages, 13 partner pages (AWS, Carahsoft, Zebra, MongoDB, LaunchDarkly, IIJ, Latent AI and others), 9 event pages (NRF 2026, MongoDB.local, SyncConf 2025), 4 downloadable documents (three on point of sale and restaurants), a demo apps page and a public-sector contact page. There are no comparison pages and no pages in languages other than English.Source

For each event: a target account list beforehand, booked meetings, a recorded talk turned into a blog post and clips, and follow-up within two days. Report pipeline per event.

Measured events get funded; unmeasured ones get cut.

• Long cycles hide impact

  Track influenced pipeline too.

• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source
• Your websiteSitemap (224 URLs, checked October 23, 2026): 107 blog posts, 23 press releases, 14 solution pages, 13 partner pages (AWS, Carahsoft, Zebra, MongoDB, LaunchDarkly, IIJ, Latent AI and others), 9 event pages (NRF 2026, MongoDB.local, SyncConf 2025), 4 downloadable documents (three on point of sale and restaurants), a demo apps page and a public-sector contact page. There are no comparison pages and no pages in languages other than English.Source

Offer three levels (logo, quote, full story) with pre-written templates, a fixed review timeline, and benefits (early access, roadmap sessions). Start with the customers whose renewals the TPMs own.

Clear levels and templates make it easy to say yes, and references close enterprise deals.

• Security-sensitive customers

  Offer anonymised references.

• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source
• HiringPost-sale and sales hiring: a Senior Technical Program Manager because "Ditto's enterprise customers are building infrastructure on top of our platform", owning implementations "from kickoff to production" and "the renewal outcome"; a Senior Forward Deployed Engineer to "radically decrease the time-to-value"; and a Senior Enterprise Account Executive for "long, multi-stakeholder enterprise sales processes" and "upsell, cross-sell, and broader platform adoption". Every post: "more than $145 million in funding and trusted by organizations like Chick-fil-A, Delta Airlines, and the U.S. military".Source
• Your websiteCustomers page: industry filters for Healthcare, Government, QSR, Hospitality, Retail and Aviation (no Industrial or Manufacturing); the sitemap has 11 stories (Alaska Airlines, ANA, Chick-fil-A, Dnero, Immfly, Japan Airlines, Jard, Logipad, ShareMy.Health, Spont, U.S. Air Force). Two cards lead with a number: Dnero "99.99% uptime" and Spont "increases average monthly revenue per customer by 57%".Source

Build a quickstart that syncs two browser tabs or a phone and a laptop over the local network in five minutes, then turns off Wi-Fi to show the mesh. Track who completes it and pass those developers to sales when their company fits.

The faster developers see offline sync work, the more of them build on it.

• Browser limits

  Use LAN sync for the demo.

• Your websiteHomepage developer section: SDK code in Swift, Kotlin, JavaScript, C#, C++ and Rust; "Try Ditto for Free" (a developer signs up in the Ditto Portal) and demo apps "that you can download and test pre-built Ditto apps on your own devices"; the value appears when devices "automatically form mesh networks and share data directly without the need for servers or access points".Source
• Your websitePricing: Free (10 cloud device connections, 2GB storage, no SLA, "Start building"); Pro (1,000+ device connections, 50GB, 99% SLA) with a "Contact Us" button and no price; Enterprise custom with a 99.95% SLA. Peer-to-peer sync is sold through "Schedule a demo". "Discounts available for startups and non-profits!"Source
• HiringPost-sale and sales hiring: a Senior Technical Program Manager because "Ditto's enterprise customers are building infrastructure on top of our platform", owning implementations "from kickoff to production" and "the renewal outcome"; a Senior Forward Deployed Engineer to "radically decrease the time-to-value"; and a Senior Enterprise Account Executive for "long, multi-stakeholder enterprise sales processes" and "upsell, cross-sell, and broader platform adoption". Every post: "more than $145 million in funding and trusted by organizations like Chick-fil-A, Delta Airlines, and the U.S. military".Source

Publish how public-sector teams can buy Ditto: available procurement routes through partners, security documents, deployment options (self-managed, BYOC), and a contact. Check every claim with legal and partners.

Clear buying paths shorten procurement and keep deals moving.

• Out-of-date routes

  Review quarterly.

• Your websiteSitemap (224 URLs, checked October 23, 2026): 107 blog posts, 23 press releases, 14 solution pages, 13 partner pages (AWS, Carahsoft, Zebra, MongoDB, LaunchDarkly, IIJ, Latent AI and others), 9 event pages (NRF 2026, MongoDB.local, SyncConf 2025), 4 downloadable documents (three on point of sale and restaurants), a demo apps page and a public-sector contact page. There are no comparison pages and no pages in languages other than English.Source
• Your websitePricing: Free (10 cloud device connections, 2GB storage, no SLA, "Start building"); Pro (1,000+ device connections, 50GB, 99% SLA) with a "Contact Us" button and no price; Enterprise custom with a 99.95% SLA. Peer-to-peer sync is sold through "Schedule a demo". "Discounts available for startups and non-profits!"Source
• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source

Build CSV import for assets, parts and preventive maintenance schedules, mapping guides for the common CMMS exports, and a "switch in a day" offer with help from the team.

Switching cost is the main reason teams stay with a tool they dislike.

• Messy data

  Offer a cleanup call.

• HiringProduct Manager, MaintainOps (Atlanta, posted September 30, 2026): "MaintainOps is Ditto's new maintenance management (CMMS) product, built on our platform and currently in private beta", with work orders, preventive maintenance, assets, parts and inventory, procedures and request portals "in native mobile and web apps that keep working when the network doesn't. It is one of the company's key growth bets." The PM takes it "from private beta to a broadly available, self-serve product", shapes "positioning, pricing and packaging, onboarding, and the self-serve conversion journey" and "the migration and switching experience", and works on "how we win customers away from incumbent tools".Source
• Competitor researchMaintenance software rivals' homepages: MaintainX, "a CMMS and EAM platform that helps industrial teams reduce downtime"; UpKeep, CMMS that "helps maintenance teams manage work orders, assets, and preventive tasks efficiently from any device"; Limble, "rated #1 in G2's Highest Satisfaction Products".See the research Source

Translate the homepage, aviation and retail pages, and the relevant stories into Japanese and Spanish, with local contact routes through partners.

Local-language pages convert buyers in markets where Ditto already has references.

• Support capacity

  Route through partners.

• Your websiteSitemap (224 URLs, checked October 23, 2026): 107 blog posts, 23 press releases, 14 solution pages, 13 partner pages (AWS, Carahsoft, Zebra, MongoDB, LaunchDarkly, IIJ, Latent AI and others), 9 event pages (NRF 2026, MongoDB.local, SyncConf 2025), 4 downloadable documents (three on point of sale and restaurants), a demo apps page and a public-sector contact page. There are no comparison pages and no pages in languages other than English.Source
• Your websitePress releases: "U.S. Special Operations Command selects Ditto's resilient edge data platform with $17 million enterprise-wide contract"; Lufthansa digital pre-flight checks on an iPad app; HUGO real-time ticket scanning at Latin American stadiums (with a Spanish-language release); Ditto joining Zebra Technologies' PartnerConnect program; a global partner program; an $82 million raise. Lufthansa and HUGO have no customer story pages.Source
• Your websiteCustomers page: industry filters for Healthcare, Government, QSR, Hospitality, Retail and Aviation (no Industrial or Manufacturing); the sitemap has 11 stories (Alaska Airlines, ANA, Chick-fil-A, Dnero, Immfly, Japan Airlines, Jard, Logipad, ShareMy.Health, Spont, U.S. Air Force). Two cards lead with a number: Dnero "99.99% uptime" and Spont "increases average monthly revenue per customer by 57%".Source

At each go-live, run a review: results so far, next devices or sites, other teams that could use Ditto, and whether the customer will be a reference. Share it with the AE and marketing.

Go-live is the best moment to expand and to ask for proof.

• Too early for results

  Review again at 90 days.

• HiringPost-sale and sales hiring: a Senior Technical Program Manager because "Ditto's enterprise customers are building infrastructure on top of our platform", owning implementations "from kickoff to production" and "the renewal outcome"; a Senior Forward Deployed Engineer to "radically decrease the time-to-value"; and a Senior Enterprise Account Executive for "long, multi-stakeholder enterprise sales processes" and "upsell, cross-sell, and broader platform adoption". Every post: "more than $145 million in funding and trusted by organizations like Chick-fil-A, Delta Airlines, and the U.S. military".Source
• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source

Build a calculator: locations, transactions per hour, outage hours a year, average ticket. Show revenue at risk and what offline-first saves. Back it with a short report using public outage data and customer results.

A number turns a technical argument into a CFO argument and creates leads at the moment of need.

• Overstated numbers

  Show the formula and ranges.

• Your websiteHomepage: hero "Unstoppable Operations for Retail" and "The only edge-native database built to keep mission-critical systems online when it matters most", while the title and meta description say "Resilient Edge Device Connectivity" and "The only mobile database with built-in edge device connectivity and resiliency". The Products menu lists the Edge Sync Platform, the ATAK plugin, Propagate, Edge SDK, Cloud, Server, Edge Server and the MongoDB Connector; it has no MaintainOps or Ditto Apps entry. Quotes from an airline VP of IT, a retail ops manager, an airline IT director and a U.S. Air Force officer; a blog card for "Python SDK Preview: Sync for Robots and AI at the Edge".Source
• Your websiteSitemap (224 URLs, checked October 23, 2026): 107 blog posts, 23 press releases, 14 solution pages, 13 partner pages (AWS, Carahsoft, Zebra, MongoDB, LaunchDarkly, IIJ, Latent AI and others), 9 event pages (NRF 2026, MongoDB.local, SyncConf 2025), 4 downloadable documents (three on point of sale and restaurants), a demo apps page and a public-sector contact page. There are no comparison pages and no pages in languages other than English.Source
• Your websiteCustomers page: industry filters for Healthcare, Government, QSR, Hospitality, Retail and Aviation (no Industrial or Manufacturing); the sitemap has 11 stories (Alaska Airlines, ANA, Chick-fil-A, Dnero, Immfly, Japan Airlines, Jard, Logipad, ShareMy.Health, Spont, U.S. Air Force). Two cards lead with a number: Dnero "99.99% uptime" and Spont "increases average monthly revenue per customer by 57%".Source

Publish free PM checklists for common equipment (forklifts, HVAC, conveyors) that open in MaintainOps, a free tier for small teams, and in-app upgrade prompts.

Templates bring the right buyers through search and drop them straight into the product.

• Low-value free users

  Limit the free tier to small teams.

• HiringProduct Manager, MaintainOps (Atlanta, posted September 30, 2026): "MaintainOps is Ditto's new maintenance management (CMMS) product, built on our platform and currently in private beta", with work orders, preventive maintenance, assets, parts and inventory, procedures and request portals "in native mobile and web apps that keep working when the network doesn't. It is one of the company's key growth bets." The PM takes it "from private beta to a broadly available, self-serve product", shapes "positioning, pricing and packaging, onboarding, and the self-serve conversion journey" and "the migration and switching experience", and works on "how we win customers away from incumbent tools".Source
• Competitor researchMaintenance software rivals' homepages: MaintainX, "a CMMS and EAM platform that helps industrial teams reduce downtime"; UpKeep, CMMS that "helps maintenance teams manage work orders, assets, and preventive tasks efficiently from any device"; Limble, "rated #1 in G2's Highest Satisfaction Products".See the research Source
• Your websiteMaintainOps page (/maintainops-beta, sitemap date September 16, 2026): page title "Maintainops Beta", a meta description copied from the platform ("Starting to think about your strategy at the edge? The Edge Sync Platform is the simplest way...") and two lines of copy ("Keep maintenance moving, wherever work happens." and "a mobile maintenance app for teams managing work orders and assets in warehouses, facilities, and other low-connectivity environments") above a sign-up form. No menu, homepage, solution page or blog post links to it (checked October 23, 2026).Source

Package an OEM offer: Ditto preinstalled or bundled with device management, a joint reference app (inventory or maintenance), and revenue share. Start with one hardware partner.

Shipping on the device puts Ditto in front of every buyer of that device.

• Long partner cycles

  Start with an existing partner.

• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source
• Your websitePress releases: "U.S. Special Operations Command selects Ditto's resilient edge data platform with $17 million enterprise-wide contract"; Lufthansa digital pre-flight checks on an iPad app; HUGO real-time ticket scanning at Latin American stadiums (with a Spanish-language release); Ditto joining Zebra Technologies' PartnerConnect program; a global partner program; an $82 million raise. Lufthansa and HUGO have no customer story pages.Source
• Your websiteSitemap (224 URLs, checked October 23, 2026): 107 blog posts, 23 press releases, 14 solution pages, 13 partner pages (AWS, Carahsoft, Zebra, MongoDB, LaunchDarkly, IIJ, Latent AI and others), 9 event pages (NRF 2026, MongoDB.local, SyncConf 2025), 4 downloadable documents (three on point of sale and restaurants), a demo apps page and a public-sector contact page. There are no comparison pages and no pages in languages other than English.Source

Publish an engineering series: data model, offline work orders, conflict handling, sync between technicians. Use it in SDK sales and developer marketing.

Building on your own platform is the strongest technical proof there is.

• Distracts the team

  Keep posts short.

• HiringProduct Manager, MaintainOps (Atlanta, posted September 30, 2026): "MaintainOps is Ditto's new maintenance management (CMMS) product, built on our platform and currently in private beta", with work orders, preventive maintenance, assets, parts and inventory, procedures and request portals "in native mobile and web apps that keep working when the network doesn't. It is one of the company's key growth bets." The PM takes it "from private beta to a broadly available, self-serve product", shapes "positioning, pricing and packaging, onboarding, and the self-serve conversion journey" and "the migration and switching experience", and works on "how we win customers away from incumbent tools".Source
• HiringSenior Product Marketing Manager (San Francisco, posted October 22, 2026): "own how Ditto explains its products and its platform"; "one durable argument for why edge-native architecture wins, built to hold up in front of a developer, a CIO, and a program officer"; positioning for "the Ditto Edge SDK, Ditto Cloud, Ditto Server, Ditto Propagate, and Ditto Apps"; go-to-market for every launch with "input on pricing and packaging" and "a defined 90-day measure of whether it worked"; "three market stories for B2C, B2B, and B2G buyers"; competitor comparisons and "a current read on competitors, alternatives, and adjacent technologies".Source

Build a booth demo where visitors take a tablet, the network is visibly off, and orders or work orders still sync across devices. Film it and post the clips.

Seeing it work with no network is more convincing than any slide.

• Demo fails

  Rehearse.

• Your websiteHomepage: hero "Unstoppable Operations for Retail" and "The only edge-native database built to keep mission-critical systems online when it matters most", while the title and meta description say "Resilient Edge Device Connectivity" and "The only mobile database with built-in edge device connectivity and resiliency". The Products menu lists the Edge Sync Platform, the ATAK plugin, Propagate, Edge SDK, Cloud, Server, Edge Server and the MongoDB Connector; it has no MaintainOps or Ditto Apps entry. Quotes from an airline VP of IT, a retail ops manager, an airline IT director and a U.S. Air Force officer; a blog card for "Python SDK Preview: Sync for Robots and AI at the Edge".Source
• Your websiteSitemap (224 URLs, checked October 23, 2026): 107 blog posts, 23 press releases, 14 solution pages, 13 partner pages (AWS, Carahsoft, Zebra, MongoDB, LaunchDarkly, IIJ, Latent AI and others), 9 event pages (NRF 2026, MongoDB.local, SyncConf 2025), 4 downloadable documents (three on point of sale and restaurants), a demo apps page and a public-sector contact page. There are no comparison pages and no pages in languages other than English.Source

For each release, add a one-page summary for sellers, link it to the matching solution page, and flag which could become a story.

It reuses work already done and arms sellers fast.

• Old news

  Pick recent releases.

• Your websitePress releases: "U.S. Special Operations Command selects Ditto's resilient edge data platform with $17 million enterprise-wide contract"; Lufthansa digital pre-flight checks on an iPad app; HUGO real-time ticket scanning at Latin American stadiums (with a Spanish-language release); Ditto joining Zebra Technologies' PartnerConnect program; a global partner program; an $82 million raise. Lufthansa and HUGO have no customer story pages.Source
• HiringSenior GTM Enablement, Customer & Partner Marketing Manager (Atlanta, posted October 22, 2026, $137K-$205K): "own the path from first touch to closed-won across two sales organizations" (Commercial and Public Sector); a launch kit for every release; field events tied "to pipeline you can point to"; account-based plays; "the customer evidence engine: case studies, white papers, video and long-form features, and a customer section on the website that does them justice"; the reference program "through customer legal, our legal, and public affairs"; "a use-case library and forward-looking narratives that open new sectors"; partner motions "across sell-with, sell-through, co-sell, and OEM, with marketplace listings and partner kits for hardware, software, cloud, and G/SI partners".Source