Doppel growth playbook

Publish three industry stories in 30 days, using the anonymized format Doppel already uses for the "global productivity platform" and the CISO story: one energy or utility, one manufacturer, one healthcare organization. Each gives the threat they faced (helpdesk vishing, vendor impersonation, fake patient portals), the takedown or simulation numbers, and one quote. Put each story on its industry page above the statistics, tag it in the customers filter, and give the ABM and field teams a one-page PDF version for direct mail and event follow-up.

An enterprise buyer in a regulated industry wants proof from a peer, not a market statistic. Anonymized stories are fast to approve, and they arm every new AE and field marketer in the territories being opened now.

[ ] Industry and size band (no name needed)
[ ] The attack they faced, in their words
[ ] Channels covered (domains, social, voice, email)
[ ] Numbers: threats found, median takedown time, simulation results
[ ] One quote from the security leader
[ ] Placement: industry page, customers filter, PDF for field and ABM
[ ] Tracked link for ABM and AE sequences

• Customers will not be named

  Use the anonymized format already on the site.

• Thin numbers for new customers

  Use simulation results, which come quickly.

• HiringTerritory sales build-out: Enterprise Account Executives for Canada, DC/Maryland/Virginia, Los Angeles, Michigan/Wisconsin, New England, NYC/NJ, Orange County/San Diego, San Francisco (two posts), Tennessee and Texas, a Mid-Enterprise AE in Atlanta, and Regional Vice Presidents for the Northeast (Enterprise) and Southeast (Mid-Enterprise). Enterprise AEs target "companies with $2.5 billion in revenue & above" and "close six-figure deals".Source
• HiringSenior Field Marketing Associates for the Northwest (posted October 2, 2026) and TOLA (Texas, Oklahoma, Louisiana, Arkansas; posted October 6): run "seminars, tradeshows, conferences, association participation", "direct mail", "joint marketing activities" with channel partners and service providers, "post-event follow-up and tracking" and ROI; they report into a Senior Field Marketing Manager, West; "comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences".Source
• HiringDirector of ABM and Campaigns (remote, posted October 2, 2026): will "own how Doppel targets, engages, and converts our highest-value accounts", build "integrated, multi-channel campaigns (includes direct mail, webinar, lifecycle…etc)" that move target accounts "from initial signal to closed-won", partner with RevOps on "intent and signal models", and own "the pipeline math that proves it worked"; HubSpot and Salesforce; AI tools such as Clay.Source
• Your websiteCustomers page (checked October 21, 2026): nine stories, REA Group, Advance, Galxe, M0, Permiso, an unnamed "global productivity platform", an unnamed CISO, Aptos Foundation and ARK Invest; three are crypto or Web3. The page's industry filter lists Technology, Financial Services, Retail, Legal and Business Services, Manufacturing, Sports, Healthcare, Energy, Oil and Gas, Media and Crypto, but no story is from manufacturing, healthcare or energy.Source
• Your websiteIndustry pages for Energy, Oil and Gas and for Manufacturing open with third-party statistics (for example "84% of ransomware attacks on energy and utility organizations started with phishing or social engineering", Trustwave; "19.2% vishing vulnerability rate in manufacturing", Keepnet) and a logo strip, but the only customer stories they link are the two featured in the menu, ARK Invest and REA Group.Source
• Your websitePress release, June 16, 2026: Doppel "surpasses 250 customers", including "Poshmark, Ameren, BitGo, and the San Francisco 49ers"; "3x ARR growth year-over-year" and "a more than 5x increase in Fortune 500 customers"; Japan launch through CTCSP (ITOCHU Techno-Solutions group); international hiring in Canada and the Netherlands and EMEA expansion since the previous October.Source
• Your websitePodcast episodes feature security leaders from Eversource Energy, Cummins, Old National Bank, Solenis and Volkswagen/Audi, among others. Doppel's YouTube channel has 155 subscribers, 48 videos and about 15,000 views in total; Doppel is also on LinkedIn, X, Instagram and TikTok.Source

Rewrite the page in the current three-solution language, fix the four source links, add it to the Solutions menu and footer, and add what public buyers look for: how to buy (Carahsoft and other partners), SAM.gov registration details, security certifications, and the federal briefing recording. Route its demo form to the DMV AE.

Public-sector buyers check how to buy before they take a meeting. A page that looks unfinished costs credibility in the one territory where procurement detail matters most.

• Claims about compliance

  List only certifications already held; keep roadmap items off the page.

• Your websiteThe Government industry page is in the sitemap but not in the Solutions menu, the footer or on the homepage (the menu lists ten industries without it). It still uses older "Doppel Vision" copy, and the source note under each of its four headline numbers ("+1B Indicators Analyzed", "4.82min Median Response Time", "12min", "<10h") is a "* Link" that points to the LinkedIn integration page. It has no mention of contract vehicles, Carahsoft or public-sector compliance.Source
• Public recordsSAM.gov lists DOPPEL INC. as an active entity registered on June 1, 2026 for "All awards" (NAICS 541519 primary, also 513210 and 541512). Doppel's partner directory includes Carahsoft, and its events include a "Federal Threat Intelligence Briefing: Defending Government Executives".Source
• HiringTerritory sales build-out: Enterprise Account Executives for Canada, DC/Maryland/Virginia, Los Angeles, Michigan/Wisconsin, New England, NYC/NJ, Orange County/San Diego, San Francisco (two posts), Tennessee and Texas, a Mid-Enterprise AE in Atlanta, and Regional Vice Presidents for the Northeast (Enterprise) and Southeast (Mid-Enterprise). Enterprise AEs target "companies with $2.5 billion in revenue & above" and "close six-figure deals".Source
• Your websitePartner directory and press: partners include Carahsoft, CDW, GuidePoint Security, Optiv, Presidio, SHI, Trace3, WWT, Softchoice, Arctiq, Converge Technology Solutions and Softcat, and Doppel is on Google Cloud Marketplace. Toronto became Doppel's first Canadian office on September 3, 2026, planned to "grow its Canadian office to 25 employees over the next year".Source

Write "Doppel vs Abnormal", "Doppel vs Proofpoint" and "Doppel vs Microsoft Defender for Office 365" pages in the existing evaluation-guide format ("Best for", "Where buyers tell us they fall short"), and add an email section to the KnowBe4 and Adaptive pages. Lead with what is different: connecting the inbox to the attacker infrastructure behind it.

Comparison searches come from buyers already in evaluation, and the format and approval process already exist.

• Outdated rival claims

  Date each page and review quarterly.

• Your websiteComparison pages (8): Doppel vs Legacy SAT, Legacy DRP, ZeroFox, Netcraft, Outtake, KnowBe4, Adaptive Security and Hoxhunt. They cover digital risk protection and human risk management only; none covers email security. Each follows "A consultative evaluation guide" format with "Best for" and "Where buyers tell us they fall short".Source
• Your websiteEmail Security became generally available on July 30, 2026 ("agentic, self-healing architecture", connected to the Doppel Threat Graph), alongside an "AI Managed Service for Human Risk Management". The homepage now sells three solutions: Digital Risk Protection, Human Risk Management and Email Security.Source
• Competitor researchRivals' own homepages: Adaptive Security "unifies security awareness training, phishing simulations, agentic email security, and AI governance"; KnowBe4 now sells "Security Awareness Training, Email Security, Agent Security"; Abnormal AI protects "email, identity, and AI" and is "Trusted by 5,000 organizations"; Hoxhunt is a "human risk management platform"; ZeroFox delivers intelligence "to discover, validate, and disrupt external threats at scale".See the research Source
• HiringSenior Product Marketing Manager, HRM (posted September 4, 2026): owns messaging for the human risk management line ("simulation, training, and risk modeling"), runs an "always-on competitive intelligence program" with "competitor comparisons, feature matrices, objection handling playbooks", produces demo media, "ROI materials, and customer stories", ensures assets "are published to internal enablement tools and the website"; a plus is marketing into "highly regulated industries (finance, healthcare, government)" and managing analyst relationships (Gartner, Forrester).Source

Ask for a work email at the results step, send the score and fix list by email, and route each taker to an SDR within an hour with the score and weakest stage in the CRM. The SDR opens with that stage and offers the matching proof: a takedown demo for Setup, a deepfake simulation for Engagement.

A security leader who just scored their own program is at peak interest, and the score gives the SDR a specific opening.

• Fewer completions with a form

  Show the score first; ask for email to send the fix list.

• Your websiteFree entry points already on the site: a "15 question assessment" giving "a 0-100 social engineering risk score" with "a prioritized fix list" ("Under 4 minutes. No account required."); a Phishing Simulation Preview offering "a free deepfake phishing simulation"; a "Phish or Fact" deepfake voice quiz; and 10 guided demos. Homepage: "9 min" average conversation with a deepfake and "100% believed the AI was human" (Doppel Vision).Source
• HiringSr. Manager, Enterprise Sales Development (Austin, posted September 2, 2026): SDRs handle "outbound prospecting, inbound lead qualification, lead nurturing"; the team must be "responding quickly to inbound demand" and adopt "AI-powered workflows, intent signals, and automation"; "the future of business development will be AI-enabled, highly personalized, and deeply data-driven". Also open: Program Manager, GTM Enablement (curriculum and an LMS for sales, success, partnerships and marketing), a Renewals Manager and Strategic and Mid-Enterprise Customer Success Managers.Source
• HiringDirector of ABM and Campaigns (remote, posted October 2, 2026): will "own how Doppel targets, engages, and converts our highest-value accounts", build "integrated, multi-channel campaigns (includes direct mail, webinar, lifecycle…etc)" that move target accounts "from initial signal to closed-won", partner with RevOps on "intent and signal models", and own "the pipeline math that proves it worked"; HubSpot and Salesforce; AI tools such as Clay.Source

Make a standard dinner format: with a guest's consent beforehand, call one guest live with a cloned voice of their own executive (or of a Doppel leader), then walk through how it was built and how to stop it. Co-host with a regional channel partner, and follow up with the free simulation offer.

A live demonstration is memorable and creates the urgency the statistics cannot, and the simulation offer gives the follow-up a reason.

• Demo feels like a stunt

  Always get consent first and spend most of the time on defense.

• HiringSenior Field Marketing Associates for the Northwest (posted October 2, 2026) and TOLA (Texas, Oklahoma, Louisiana, Arkansas; posted October 6): run "seminars, tradeshows, conferences, association participation", "direct mail", "joint marketing activities" with channel partners and service providers, "post-event follow-up and tracking" and ROI; they report into a Senior Field Marketing Manager, West; "comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences".Source
• Your websiteFree entry points already on the site: a "15 question assessment" giving "a 0-100 social engineering risk score" with "a prioritized fix list" ("Under 4 minutes. No account required."); a Phishing Simulation Preview offering "a free deepfake phishing simulation"; a "Phish or Fact" deepfake voice quiz; and 10 guided demos. Homepage: "9 min" average conversation with a deepfake and "100% believed the AI was human" (Doppel Vision).Source
• HiringChannel Account Managers for NorCal/Northwest and TOLA (posted September 28, 2026): "partnerships are a critical growth engine"; they work "security VARs, GSIs, Google Marketplace partners, and technical alliances", build "joint business plans", "enable partners with the knowledge, tools, and resources to sell Doppel", and track partners in Salesforce, Impartner and Clari.Source

Find the slow interactions (menu, tabs, video embeds), defer non-critical scripts, load the guided-demo embed only on click, compress the Threat Graph hero image and remove render-blocking requests. Recheck field data after 28 days.

A pass on all three vitals helps search and makes the first click on a security vendor's site feel quick.

• Visual changes

  Keep the design; change loading only.

• Google PageSpeedHomepage, mobile: performance 89; lab largest paint 3.6 s (the Threat Graph image). Real Chrome visitors: largest paint 1.8 s (fine) but interaction delay (INP) 203 ms, so the page fails Core Web Vitals on INP. The page weighs 2.1 MB (1.4 MB images), with about 0.8 s of render-blocking requests.Source

For the top 100 target accounts, run a light public scan and produce a short, private snapshot: counts by channel, two redacted examples and one executive at risk. Deliver it by AE or direct mail with an offer to walk through it. Never publish it.

A finding about the buyer's own brand beats any generic message, and it shows the product working before the first call.

• Feels alarming

  Keep the tone factual and offer help, not fear.

• HiringDirector of ABM and Campaigns (remote, posted October 2, 2026): will "own how Doppel targets, engages, and converts our highest-value accounts", build "integrated, multi-channel campaigns (includes direct mail, webinar, lifecycle…etc)" that move target accounts "from initial signal to closed-won", partner with RevOps on "intent and signal models", and own "the pipeline math that proves it worked"; HubSpot and Salesforce; AI tools such as Clay.Source
• HiringTerritory sales build-out: Enterprise Account Executives for Canada, DC/Maryland/Virginia, Los Angeles, Michigan/Wisconsin, New England, NYC/NJ, Orange County/San Diego, San Francisco (two posts), Tennessee and Texas, a Mid-Enterprise AE in Atlanta, and Regional Vice Presidents for the Northeast (Enterprise) and Southeast (Mid-Enterprise). Enterprise AEs target "companies with $2.5 billion in revenue & above" and "close six-figure deals".Source
• Your websiteSitemap (1,286 URLs, checked October 21, 2026): 348 blog URLs, 273 Japanese pages under /jp (the only localized section), 176 Doppelpedia glossary pages, 193 resources (68 datasheets, 59 webinars, 30 reports, 14 ebooks, 10 guided demos), 51 integration pages, about 90 partner pages, 20 podcast episodes and a page of 15 "Applied Cyber Experts" ("First-place DEF CON finishers and former red teamers with 50,000+ live vishing calls"). No pricing page; demos are requested per solution.Source

Give each top-20 partner a co-branded assessment link that sends results to both teams, a dinner-in-a-box (script, invite, follow-up) and a joint business plan target. Track sourced pipeline in Impartner.

Partners need something easy to bring to their customers, and a scored assessment opens conversations for both sides.

• Channel conflict

  Register deals early.

• HiringChannel Account Managers for NorCal/Northwest and TOLA (posted September 28, 2026): "partnerships are a critical growth engine"; they work "security VARs, GSIs, Google Marketplace partners, and technical alliances", build "joint business plans", "enable partners with the knowledge, tools, and resources to sell Doppel", and track partners in Salesforce, Impartner and Clari.Source
• Your websitePartner directory and press: partners include Carahsoft, CDW, GuidePoint Security, Optiv, Presidio, SHI, Trace3, WWT, Softchoice, Arctiq, Converge Technology Solutions and Softcat, and Doppel is on Google Cloud Marketplace. Toronto became Doppel's first Canadian office on September 3, 2026, planned to "grow its Canadian office to 25 employees over the next year".Source
• Your websiteFree entry points already on the site: a "15 question assessment" giving "a 0-100 social engineering risk score" with "a prioritized fix list" ("Under 4 minutes. No account required."); a Phishing Simulation Preview offering "a free deepfake phishing simulation"; a "Phish or Fact" deepfake voice quiz; and 10 guided demos. Homepage: "9 min" average conversation with a deepfake and "100% believed the AI was human" (Doppel Vision).Source
• HiringSenior Field Marketing Associates for the Northwest (posted October 2, 2026) and TOLA (Texas, Oklahoma, Louisiana, Arkansas; posted October 6): run "seminars, tradeshows, conferences, association participation", "direct mail", "joint marketing activities" with channel partners and service providers, "post-event follow-up and tracking" and ROI; they report into a Senior Field Marketing Manager, West; "comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences".Source

Create a Canada page with local contacts, Canadian partners and any Canadian customers, run two Toronto events with a Canadian partner, and add Canadian security conferences to the events page.

Local presence and local partners speed enterprise deals in Canada.

• Small market

  Focus on the top 50 Canadian enterprises.

• Your websitePartner directory and press: partners include Carahsoft, CDW, GuidePoint Security, Optiv, Presidio, SHI, Trace3, WWT, Softchoice, Arctiq, Converge Technology Solutions and Softcat, and Doppel is on Google Cloud Marketplace. Toronto became Doppel's first Canadian office on September 3, 2026, planned to "grow its Canadian office to 25 employees over the next year".Source
• HiringTerritory sales build-out: Enterprise Account Executives for Canada, DC/Maryland/Virginia, Los Angeles, Michigan/Wisconsin, New England, NYC/NJ, Orange County/San Diego, San Francisco (two posts), Tennessee and Texas, a Mid-Enterprise AE in Atlanta, and Regional Vice Presidents for the Northeast (Enterprise) and Southeast (Mid-Enterprise). Enterprise AEs target "companies with $2.5 billion in revenue & above" and "close six-figure deals".Source
• Your websiteSitemap (1,286 URLs, checked October 21, 2026): 348 blog URLs, 273 Japanese pages under /jp (the only localized section), 176 Doppelpedia glossary pages, 193 resources (68 datasheets, 59 webinars, 30 reports, 14 ebooks, 10 guided demos), 51 integration pages, about 90 partner pages, 20 podcast episodes and a page of 15 "Applied Cyber Experts" ("First-place DEF CON finishers and former red teamers with 50,000+ live vishing calls"). No pricing page; demos are requested per solution.Source

Score each customer on which solutions they use, start a 90-day pre-renewal review that shows threats found and the gaps the other solutions close, and offer a simulation or email trial.

Expanding existing customers is cheaper than new logos and lifts retention.

• Pushy renewals

  Lead with results, not upsell.

• HiringSr. Manager, Enterprise Sales Development (Austin, posted September 2, 2026): SDRs handle "outbound prospecting, inbound lead qualification, lead nurturing"; the team must be "responding quickly to inbound demand" and adopt "AI-powered workflows, intent signals, and automation"; "the future of business development will be AI-enabled, highly personalized, and deeply data-driven". Also open: Program Manager, GTM Enablement (curriculum and an LMS for sales, success, partnerships and marketing), a Renewals Manager and Strategic and Mid-Enterprise Customer Success Managers.Source
• Your websitePress release, June 16, 2026: Doppel "surpasses 250 customers", including "Poshmark, Ameren, BitGo, and the San Francisco 49ers"; "3x ARR growth year-over-year" and "a more than 5x increase in Fortune 500 customers"; Japan launch through CTCSP (ITOCHU Techno-Solutions group); international hiring in Canada and the Netherlands and EMEA expansion since the previous October.Source
• Your websiteEmail Security became generally available on July 30, 2026 ("agentic, self-healing architecture", connected to the Doppel Threat Graph), alongside an "AI Managed Service for Human Risk Management". The homepage now sells three solutions: Digital Risk Protection, Human Risk Management and Email Security.Source

Build a three-part certification: the attack chain, the three solutions, and competing against KnowBe4, Abnormal and ZeroFox (from the comparison pages and competitor comparisons). Require it before territory launch and open it to partner reps.

Fast, consistent ramp matters most when many sellers start in parallel.

• Too long

  Keep it under four hours.

• HiringSr. Manager, Enterprise Sales Development (Austin, posted September 2, 2026): SDRs handle "outbound prospecting, inbound lead qualification, lead nurturing"; the team must be "responding quickly to inbound demand" and adopt "AI-powered workflows, intent signals, and automation"; "the future of business development will be AI-enabled, highly personalized, and deeply data-driven". Also open: Program Manager, GTM Enablement (curriculum and an LMS for sales, success, partnerships and marketing), a Renewals Manager and Strategic and Mid-Enterprise Customer Success Managers.Source
• HiringTerritory sales build-out: Enterprise Account Executives for Canada, DC/Maryland/Virginia, Los Angeles, Michigan/Wisconsin, New England, NYC/NJ, Orange County/San Diego, San Francisco (two posts), Tennessee and Texas, a Mid-Enterprise AE in Atlanta, and Regional Vice Presidents for the Northeast (Enterprise) and Southeast (Mid-Enterprise). Enterprise AEs target "companies with $2.5 billion in revenue & above" and "close six-figure deals".Source
• Your websiteComparison pages (8): Doppel vs Legacy SAT, Legacy DRP, ZeroFox, Netcraft, Outtake, KnowBe4, Adaptive Security and Hoxhunt. They cover digital risk protection and human risk management only; none covers email security. Each follows "A consultative evaluation guide" format with "Best for" and "Where buyers tell us they fall short".Source
• HiringSenior Product Marketing Manager, HRM (posted September 4, 2026): owns messaging for the human risk management line ("simulation, training, and risk modeling"), runs an "always-on competitive intelligence program" with "competitor comparisons, feature matrices, objection handling playbooks", produces demo media, "ROI materials, and customer stories", ensures assets "are published to internal enablement tools and the website"; a plus is marketing into "highly regulated industries (finance, healthcare, government)" and managing analyst relationships (Gartner, Forrester).Source

Use partnership tickets and venue events for target accounts only, paired with a short briefing on how attackers impersonate teams and venues. Track every invite against the ABM list.

Hospitality tied to a story about the team's own security gets executive attention that dinners struggle to win.

• Seen as a perk

  Pair every event with a briefing.

• Your websiteEvents page: FS-ISAC Americas Fall Summit (October 26-29), Forrester Security & Risk Forum in Washington, D.C. (November 9-10), Health-ISAC Fall Summit (November 30-December 3) and a monthly Platform Spotlight webinar; past events include SINET New York and a happy hour in Houston. Doppel is the "Official Social Engineering Defense Partner" of the San Francisco 49ers and an official partner of the New York Knicks.Source
• HiringTerritory sales build-out: Enterprise Account Executives for Canada, DC/Maryland/Virginia, Los Angeles, Michigan/Wisconsin, New England, NYC/NJ, Orange County/San Diego, San Francisco (two posts), Tennessee and Texas, a Mid-Enterprise AE in Atlanta, and Regional Vice Presidents for the Northeast (Enterprise) and Southeast (Mid-Enterprise). Enterprise AEs target "companies with $2.5 billion in revenue & above" and "close six-figure deals".Source
• Your websiteSeries C: $70 million led by Bessemer Venture Partners (November 19, 2025), total raised $124 million, valuation over $600 million; investors include Andreessen Horowitz and Aurum Partners, affiliated with the owners of the San Francisco 49ers.Source
• HiringDirector of ABM and Campaigns (remote, posted October 2, 2026): will "own how Doppel targets, engages, and converts our highest-value accounts", build "integrated, multi-channel campaigns (includes direct mail, webinar, lifecycle…etc)" that move target accounts "from initial signal to closed-won", partner with RevOps on "intent and signal models", and own "the pipeline math that proves it worked"; HubSpot and Salesforce; AI tools such as Clay.Source

Cut three 60-second clips per episode (a deepfake moment, a CISO quote, one fix), post them to LinkedIn and YouTube Shorts with a link to the risk assessment, and give AEs the clips for outreach.

Short clips reach more buyers than full webinars, and existing recordings cost nothing to reuse.

• Low engagement

  Lead with the deepfake moments.

• Your websitePodcast episodes feature security leaders from Eversource Energy, Cummins, Old National Bank, Solenis and Volkswagen/Audi, among others. Doppel's YouTube channel has 155 subscribers, 48 videos and about 15,000 views in total; Doppel is also on LinkedIn, X, Instagram and TikTok.Source
• Your websiteSitemap (1,286 URLs, checked October 21, 2026): 348 blog URLs, 273 Japanese pages under /jp (the only localized section), 176 Doppelpedia glossary pages, 193 resources (68 datasheets, 59 webinars, 30 reports, 14 ebooks, 10 guided demos), 51 integration pages, about 90 partner pages, 20 podcast episodes and a page of 15 "Applied Cyber Experts" ("First-place DEF CON finishers and former red teamers with 50,000+ live vishing calls"). No pricing page; demos are requested per solution.Source
• Your websiteFree entry points already on the site: a "15 question assessment" giving "a 0-100 social engineering risk score" with "a prioritized fix list" ("Under 4 minutes. No account required."); a Phishing Simulation Preview offering "a free deepfake phishing simulation"; a "Phish or Fact" deepfake voice quiz; and 10 guided demos. Homepage: "9 min" average conversation with a deepfake and "100% believed the AI was human" (Doppel Vision).Source

Build a simple calculator per solution: analyst hours saved on takedowns, phishing triage time saved, and incidents avoided from simulation. Use Doppel's published median times, and send the result to the AE.

Security buyers need a business case for finance, and a calculator gives the AE the numbers before the call.

• Overstated savings

  Show the method and ranges.

• HiringSenior Product Marketing Manager, HRM (posted September 4, 2026): owns messaging for the human risk management line ("simulation, training, and risk modeling"), runs an "always-on competitive intelligence program" with "competitor comparisons, feature matrices, objection handling playbooks", produces demo media, "ROI materials, and customer stories", ensures assets "are published to internal enablement tools and the website"; a plus is marketing into "highly regulated industries (finance, healthcare, government)" and managing analyst relationships (Gartner, Forrester).Source
• Your websiteSitemap (1,286 URLs, checked October 21, 2026): 348 blog URLs, 273 Japanese pages under /jp (the only localized section), 176 Doppelpedia glossary pages, 193 resources (68 datasheets, 59 webinars, 30 reports, 14 ebooks, 10 guided demos), 51 integration pages, about 90 partner pages, 20 podcast episodes and a page of 15 "Applied Cyber Experts" ("First-place DEF CON finishers and former red teamers with 50,000+ live vishing calls"). No pricing page; demos are requested per solution.Source
• Your websiteThe Government industry page is in the sitemap but not in the Solutions menu, the footer or on the homepage (the menu lists ten industries without it). It still uses older "Doppel Vision" copy, and the source note under each of its four headline numbers ("+1B Indicators Analyzed", "4.82min Median Response Time", "12min", "<10h") is a "* Link" that points to the LinkedIn integration page. It has no mention of contract vehicles, Carahsoft or public-sector compliance.Source

Publish a yearly report on impersonation volume, takedown times and simulation results by industry and channel, then brief Gartner and Forrester and use it at FS-ISAC and Health-ISAC.

Original data earns press, analyst attention and citations, and gives every industry page proof of its own.

• Data privacy

  Aggregate and suppress small groups.

• Your websiteIndustry pages for Energy, Oil and Gas and for Manufacturing open with third-party statistics (for example "84% of ransomware attacks on energy and utility organizations started with phishing or social engineering", Trustwave; "19.2% vishing vulnerability rate in manufacturing", Keepnet) and a logo strip, but the only customer stories they link are the two featured in the menu, ARK Invest and REA Group.Source
• Your websiteThe Government industry page is in the sitemap but not in the Solutions menu, the footer or on the homepage (the menu lists ten industries without it). It still uses older "Doppel Vision" copy, and the source note under each of its four headline numbers ("+1B Indicators Analyzed", "4.82min Median Response Time", "12min", "<10h") is a "* Link" that points to the LinkedIn integration page. It has no mention of contract vehicles, Carahsoft or public-sector compliance.Source
• Your websitePress release, June 16, 2026: Doppel "surpasses 250 customers", including "Poshmark, Ameren, BitGo, and the San Francisco 49ers"; "3x ARR growth year-over-year" and "a more than 5x increase in Fortune 500 customers"; Japan launch through CTCSP (ITOCHU Techno-Solutions group); international hiring in Canada and the Netherlands and EMEA expansion since the previous October.Source
• HiringSenior Product Marketing Manager, HRM (posted September 4, 2026): owns messaging for the human risk management line ("simulation, training, and risk modeling"), runs an "always-on competitive intelligence program" with "competitor comparisons, feature matrices, objection handling playbooks", produces demo media, "ROI materials, and customer stories", ensures assets "are published to internal enablement tools and the website"; a plus is marketing into "highly regulated industries (finance, healthcare, government)" and managing analyst relationships (Gartner, Forrester).Source
• Your websiteEvents page: FS-ISAC Americas Fall Summit (October 26-29), Forrester Security & Risk Forum in Washington, D.C. (November 9-10), Health-ISAC Fall Summit (November 30-December 3) and a monthly Platform Spotlight webinar; past events include SINET New York and a happy hour in Houston. Doppel is the "Official Social Engineering Defense Partner" of the San Francisco 49ers and an official partner of the New York Knicks.Source

Decide on contract vehicles with Carahsoft, publish a public-sector page and datasheet, run briefings in DC, and review which public-sector security authorizations buyers ask for before committing to one.

Public sector is a large, sticky market that rewards early commitment.

• Long sales cycles

  Start with agencies already engaged.

• Public recordsSAM.gov lists DOPPEL INC. as an active entity registered on June 1, 2026 for "All awards" (NAICS 541519 primary, also 513210 and 541512). Doppel's partner directory includes Carahsoft, and its events include a "Federal Threat Intelligence Briefing: Defending Government Executives".Source
• Your websiteThe Government industry page is in the sitemap but not in the Solutions menu, the footer or on the homepage (the menu lists ten industries without it). It still uses older "Doppel Vision" copy, and the source note under each of its four headline numbers ("+1B Indicators Analyzed", "4.82min Median Response Time", "12min", "<10h") is a "* Link" that points to the LinkedIn integration page. It has no mention of contract vehicles, Carahsoft or public-sector compliance.Source
• HiringTerritory sales build-out: Enterprise Account Executives for Canada, DC/Maryland/Virginia, Los Angeles, Michigan/Wisconsin, New England, NYC/NJ, Orange County/San Diego, San Francisco (two posts), Tennessee and Texas, a Mid-Enterprise AE in Atlanta, and Regional Vice Presidents for the Northeast (Enterprise) and Southeast (Mid-Enterprise). Enterprise AEs target "companies with $2.5 billion in revenue & above" and "close six-figure deals".Source
• Your websitePartner directory and press: partners include Carahsoft, CDW, GuidePoint Security, Optiv, Presidio, SHI, Trace3, WWT, Softchoice, Arctiq, Converge Technology Solutions and Softcat, and Doppel is on Google Cloud Marketplace. Toronto became Doppel's first Canadian office on September 3, 2026, planned to "grow its Canadian office to 25 employees over the next year".Source

Offer a self-serve plan with lookalike-domain and social impersonation monitoring for one brand, monthly billing and an upgrade path. Use it as a lead source for mid-market.

Self-serve lowers the cost to win small accounts and catches companies before they grow.

• Support load

  Keep the plan narrow.

• Your websiteSitemap (1,286 URLs, checked October 21, 2026): 348 blog URLs, 273 Japanese pages under /jp (the only localized section), 176 Doppelpedia glossary pages, 193 resources (68 datasheets, 59 webinars, 30 reports, 14 ebooks, 10 guided demos), 51 integration pages, about 90 partner pages, 20 podcast episodes and a page of 15 "Applied Cyber Experts" ("First-place DEF CON finishers and former red teamers with 50,000+ live vishing calls"). No pricing page; demos are requested per solution.Source
• Your websiteFree entry points already on the site: a "15 question assessment" giving "a 0-100 social engineering risk score" with "a prioritized fix list" ("Under 4 minutes. No account required."); a Phishing Simulation Preview offering "a free deepfake phishing simulation"; a "Phish or Fact" deepfake voice quiz; and 10 guided demos. Homepage: "9 min" average conversation with a deepfake and "100% believed the AI was human" (Doppel Vision).Source

Add a short answer, an FAQ block and structured data to each page, link each one to the matching attack-chain stage in the assessment, and track which pages start assessments.

Glossary pages bring early-stage buyers, and a link to a scored assessment turns them into leads.

• Thin pages

  Merge the weakest.

• Your websiteSitemap (1,286 URLs, checked October 21, 2026): 348 blog URLs, 273 Japanese pages under /jp (the only localized section), 176 Doppelpedia glossary pages, 193 resources (68 datasheets, 59 webinars, 30 reports, 14 ebooks, 10 guided demos), 51 integration pages, about 90 partner pages, 20 podcast episodes and a page of 15 "Applied Cyber Experts" ("First-place DEF CON finishers and former red teamers with 50,000+ live vishing calls"). No pricing page; demos are requested per solution.Source
• Your websiteFree entry points already on the site: a "15 question assessment" giving "a 0-100 social engineering risk score" with "a prioritized fix list" ("Under 4 minutes. No account required."); a Phishing Simulation Preview offering "a free deepfake phishing simulation"; a "Phish or Fact" deepfake voice quiz; and 10 guided demos. Homepage: "9 min" average conversation with a deepfake and "100% believed the AI was human" (Doppel Vision).Source

Use the same pipeline for a Dutch section and UK-specific pages (local proof, partners, events), starting with the homepage, the three solutions and the assessment.

Local pages lift trust and search visibility in markets the team is already entering.

• Most buyers read English

  Start with the assessment and solutions.

• Your websiteSitemap (1,286 URLs, checked October 21, 2026): 348 blog URLs, 273 Japanese pages under /jp (the only localized section), 176 Doppelpedia glossary pages, 193 resources (68 datasheets, 59 webinars, 30 reports, 14 ebooks, 10 guided demos), 51 integration pages, about 90 partner pages, 20 podcast episodes and a page of 15 "Applied Cyber Experts" ("First-place DEF CON finishers and former red teamers with 50,000+ live vishing calls"). No pricing page; demos are requested per solution.Source
• Your websitePress release, June 16, 2026: Doppel "surpasses 250 customers", including "Poshmark, Ameren, BitGo, and the San Francisco 49ers"; "3x ARR growth year-over-year" and "a more than 5x increase in Fortune 500 customers"; Japan launch through CTCSP (ITOCHU Techno-Solutions group); international hiring in Canada and the Netherlands and EMEA expansion since the previous October.Source
• Your websitePartner directory and press: partners include Carahsoft, CDW, GuidePoint Security, Optiv, Presidio, SHI, Trace3, WWT, Softchoice, Arctiq, Converge Technology Solutions and Softcat, and Doppel is on Google Cloud Marketplace. Toronto became Doppel's first Canadian office on September 3, 2026, planned to "grow its Canadian office to 25 employees over the next year".Source

Let customers make their own version with their executives' consented voices, share it internally, and see results in Doppel. Ask for a quote after each run.

Engaging content keeps the product in front of every employee and gives customers a reason to talk about Doppel.

• Voice consent

  Require written consent.

• Your websiteFree entry points already on the site: a "15 question assessment" giving "a 0-100 social engineering risk score" with "a prioritized fix list" ("Under 4 minutes. No account required."); a Phishing Simulation Preview offering "a free deepfake phishing simulation"; a "Phish or Fact" deepfake voice quiz; and 10 guided demos. Homepage: "9 min" average conversation with a deepfake and "100% believed the AI was human" (Doppel Vision).Source
• HiringSr. Manager, Enterprise Sales Development (Austin, posted September 2, 2026): SDRs handle "outbound prospecting, inbound lead qualification, lead nurturing"; the team must be "responding quickly to inbound demand" and adopt "AI-powered workflows, intent signals, and automation"; "the future of business development will be AI-enabled, highly personalized, and deeply data-driven". Also open: Program Manager, GTM Enablement (curriculum and an LMS for sales, success, partnerships and marketing), a Renewals Manager and Strategic and Mid-Enterprise Customer Success Managers.Source

Offer 30-minute office hours with an expert to target accounts and event guests, on a topic they choose, with an AE present. Track meetings that turn into opportunities.

Expert time is rare and credible, and it starts conversations sellers cannot.

• Expert time diverted

  Cap the hours.

• Your websiteSitemap (1,286 URLs, checked October 21, 2026): 348 blog URLs, 273 Japanese pages under /jp (the only localized section), 176 Doppelpedia glossary pages, 193 resources (68 datasheets, 59 webinars, 30 reports, 14 ebooks, 10 guided demos), 51 integration pages, about 90 partner pages, 20 podcast episodes and a page of 15 "Applied Cyber Experts" ("First-place DEF CON finishers and former red teamers with 50,000+ live vishing calls"). No pricing page; demos are requested per solution.Source
• HiringDirector of ABM and Campaigns (remote, posted October 2, 2026): will "own how Doppel targets, engages, and converts our highest-value accounts", build "integrated, multi-channel campaigns (includes direct mail, webinar, lifecycle…etc)" that move target accounts "from initial signal to closed-won", partner with RevOps on "intent and signal models", and own "the pipeline math that proves it worked"; HubSpot and Salesforce; AI tools such as Clay.Source