Double Good growth playbook

Publish two pages modelled on the soccer page: "Baseball fundraising that works with your season" and the same for softball. Cover the costs diamond families face (tournament and travel fees, bats and gloves, field time), the 4- or 7-day format, the average sports team result, the $26,000 softball story and a league-wide section ("Run one fundraiser for every team in your league") that routes to the new head. Add a league partner page for governing bodies and league management platforms, and link all three from the sports page and the sitemap.

Outreach converts when the landing page speaks the organizer's sport; the soccer and cheer pages already do this, and diamond is now a staffed segment. The pages also catch "baseball fundraiser" searches from coaches and team parents who never hear from sales.

[ ] /easiest-online-baseball-fundraiser
[ ] /easiest-online-softball-fundraiser
[ ] One H1 per page
[ ] Title and description with "baseball fundraiser"
[ ] Diamond costs: tournaments, travel, gear
[ ] 4- or 7-day format and 50% keep
[ ] League-wide offer routed to the head of diamond
[ ] Linked from the sports page and sitemap

• Thin pages

  Use real team results and diamond-specific costs, not a copy with the sport swapped.

• Softball and baseball differ

  Separate pages, shared league section.

• HiringHead of Partnerships - Baseball and Softball (Chicago, posted October 19, 2026): "Own Double Good's diamond sports segment (baseball and softball) end to end", "win the partnerships that bring whole leagues and districts to us", own "the Donate Joy program and the seeding and outreach strategy for diamond sports", win "governing bodies, district and regional organizations, and league management platforms", and own "league-wide programs and destination tournament organizations"; lead a Market Development Manager and be "the visible face of Double Good in baseball and softball".Source
• Your websiteSitemap (165 URLs, checked October 21, 2026): activity pages for band, cheer, football, schools, soccer and scouts ("easiest-online-...-fundraiser"), landing pages for church, Greek life, school and sports, and partner pages for a Texas dance educators association, a Scouts council, AVID and others. There is no baseball or softball page: /easiest-online-baseball-fundraiser, /easiest-online-softball-fundraiser, /baseball and /softball all return 404. The only diamond content is one June 2025 blog post about a high school softball team that raised $26,000. Other posts include "How One Team Sold 40% More in Their 2nd Fundraiser" and "Popcorn Fundraising vs Candy Fundraising".Source
• Your websiteHomepage: "Keep 50% of what you sell", "no fees or minimums", "The average group sells over $3,000"; success stories led by a softball team ("$26,000+ Raised") and a camp ($114,000); no H1 heading. The soccer page says "The average sports team takes home more than $2,000 from one Double Good fundraiser, about 30% more than the typical group" and runs "a 4- or 7-day fundraiser".Source
• Your websitePartnerships page: Pop Warner uses Double Good "raising over $2 million in 2024 alone"; USASF, "the national governing body for cheer and dance", partners "raising $4.8 million just last year". Organisations "with multiple affiliates" can "Start the Conversation". The cheer and dance partner page has a named segment leader, tips ("start on a Monday around 4pm") and a $150,000 program story.Source

Add one H1 per page that names the audience and the promise ("Soccer fundraising that works with your season"), using the text that already leads each page.

A heading is the cheapest ranking signal there is, and these are the pages the new partnership heads will send people to.

• Design changes

  Style the H1 like the current lead line.

• Your websiteSite upkeep: the sitemap lists /page-not-found, nine sweepstakes and contest rules pages, two order-tracking URLs, 2024 wrap-up pages, and one rules URL that robots.txt blocks. The soccer, sports, partnerships, toolkits and Donate Joy pages have no H1 heading, and the partnerships and toolkits page titles end "| Double Good | Double Good".Source
• Your websiteHomepage: "Keep 50% of what you sell", "no fees or minimums", "The average group sells over $3,000"; success stories led by a softball team ("$26,000+ Raised") and a camp ($114,000); no H1 heading. The soccer page says "The average sports team takes home more than $2,000 from one Double Good fundraiser, about 30% more than the typical group" and runs "a 4- or 7-day fundraiser".Source

Remove error, rules, tracking and blocked URLs from the sitemap, mark them noindex, keep one order-tracking URL and redirect the other. Leave the sitemap with the pages that win organizers.

A clean sitemap focuses crawling on the pages that matter and stops search engines showing a contest's rules for a brand search.

• Rules must stay public

  Keep them live and linked from each contest, just not in the sitemap.

• Your websiteSite upkeep: the sitemap lists /page-not-found, nine sweepstakes and contest rules pages, two order-tracking URLs, 2024 wrap-up pages, and one rules URL that robots.txt blocks. The soccer, sports, partnerships, toolkits and Donate Joy pages have no H1 heading, and the partnerships and toolkits page titles end "| Double Good | Double Good".Source

Show both numbers on every activity page ("Average soccer team: sells $4,000+, keeps $2,000+") and add the figure for each activity as data allows: baseball, softball, cheer, band, schools.

Organizers decide on what they keep; consistent numbers read as honest and help partnership heads quote the same figure.

• Numbers fall

  Use trailing 12-month figures.

• Your websiteHomepage: "Keep 50% of what you sell", "no fees or minimums", "The average group sells over $3,000"; success stories led by a softball team ("$26,000+ Raised") and a camp ($114,000); no H1 heading. The soccer page says "The average sports team takes home more than $2,000 from one Double Good fundraiser, about 30% more than the typical group" and runs "a 4- or 7-day fundraiser".Source
• HiringSenior Analyst, Marketing Science (posted September 18, 2026): diagnose "what drives organizer acquisition, retention, and marketing return"; build "organizer, seller, and buyer segmentation"; analyse "funnel conversion, repeat and referral behavior, and churn drivers"; measure "incrementality, and payback (CAC, LTV, ROAS)"; map "market penetration by geography, youth activity type, and segment"; build "churn scoring and lookalike-organizer models" and "a learning agenda of experiments (A/B, holdout, geo)".Source

On the final day and in the wrap-up email, show the team's total, the after-event window and a one-tap "schedule our next fundraiser" with dates suggested from their season. Follow up with a call for the top organizers.

Repeat organizers cost nothing to acquire and know the system, and the blog already shows teams selling 40% more in their second fundraiser.

• Too pushy at the finish

  Lead with thanks and the total, then the option.

• HiringSenior Analyst, Marketing Science (posted September 18, 2026): diagnose "what drives organizer acquisition, retention, and marketing return"; build "organizer, seller, and buyer segmentation"; analyse "funnel conversion, repeat and referral behavior, and churn drivers"; measure "incrementality, and payback (CAC, LTV, ROAS)"; map "market penetration by geography, youth activity type, and segment"; build "churn scoring and lookalike-organizer models" and "a learning agenda of experiments (A/B, holdout, geo)".Source
• HiringFundraising Advisor - Cheer & Dance (posted October 20, 2026): builds "target lists and project briefs that drive popcorn seeding and outreach campaigns, working with Growth Operations", follows up "on replies, samples, and leads", works competition booths and supports "the top cheer and dance organizers" to "run bigger and more frequent fundraisers".Source
• Press releaseApril 8, 2026: Double Good "enabled nearly 75,000 youth organizations to raise more than $125 million in 2025"; new options are a seven-day fundraiser (historically four days), "Early access orders" 48 hours before the start ("sellers who set up their stores earlier sell more") and "After-event sales" for 48 hours after ("strong traffic to Pop-Up Stores immediately after events ended").Source
• Your websiteSitemap (165 URLs, checked October 21, 2026): activity pages for band, cheer, football, schools, soccer and scouts ("easiest-online-...-fundraiser"), landing pages for church, Greek life, school and sports, and partner pages for a Texas dance educators association, a Scouts council, AVID and others. There is no baseball or softball page: /easiest-online-baseball-fundraiser, /easiest-online-softball-fundraiser, /baseball and /softball all return 404. The only diamond content is one June 2025 blog post about a high school softball team that raised $26,000. Other posts include "How One Team Sold 40% More in Their 2nd Fundraiser" and "Popcorn Fundraising vs Candy Fundraising".Source

Publish Spanish versions of how it works, the soccer page and the schedule form, link them from the toolkits and add hreflang. Brief Spanish-speaking parents and coaches through partner clubs.

Organizers decide faster in their own language, and few rivals have Spanish pages.

• Support in Spanish

  Check Customer Success coverage first.

• Your websiteToolkits page: planning documents, seller sharing plans for 4-day and 7-day fundraisers, an incentives playbook, flyers and social templates, live info sessions, and "Looking for resources in Spanish? ... Descargar en español". No page on the site is in Spanish.Source
• HiringHeads of Partnerships for Soccer (posted October 8, 2026) and Education (posted October 19, 2026): each owns a segment growth plan, "popcorn seeding", timing "to soccer's buying calendar" or "the education buying calendar, including the summer conference and planning season", event ROI analysis and lead conversion; Education targets "statewide PTAs, national education organizations, school leader associations, and district networks"; Soccer targets "governing bodies, state associations, leagues, and platforms".Source
• Your websiteHomepage: "Keep 50% of what you sell", "no fees or minimums", "The average group sells over $3,000"; success stories led by a softball team ("$26,000+ Raised") and a camp ($114,000); no H1 heading. The soccer page says "The average sports team takes home more than $2,000 from one Double Good fundraiser, about 30% more than the typical group" and runs "a 4- or 7-day fundraiser".Source

Pick one tag manager, write one tracking plan for organizer, seller and buyer events, keep one product-analytics tool and one testing tool, and remove the rest. Certify the event definitions in Looker.

Models are only as good as the events they learn from; duplicate tools produce competing numbers.

• Breaking reports

  Run old and new side by side for a month.

• Google PageSpeedHomepage, October 21, 2026: real Chrome visitors pass Core Web Vitals (LCP 1.3s, INP 111 ms, CLS 0.03, and loading got 12% faster). Lab mobile score 43 (desktop 74), 4 MB, 23 third-party services, including three tag managers (Google Tag Manager, Ensighten and Adobe Tag Manager) and six analytics or testing tools (Segment, Amplitude, Google Analytics, Microsoft Clarity, Crazy Egg and VWO).Source
• HiringSenior Analyst, Marketing Science (posted September 18, 2026): diagnose "what drives organizer acquisition, retention, and marketing return"; build "organizer, seller, and buyer segmentation"; analyse "funnel conversion, repeat and referral behavior, and churn drivers"; measure "incrementality, and payback (CAC, LTV, ROAS)"; map "market penetration by geography, youth activity type, and segment"; build "churn scoring and lookalike-organizer models" and "a learning agenda of experiments (A/B, holdout, geo)".Source
• HiringSenior Analyst, Product Analytics (posted September 18, 2026) will "pinpoint where organizers, sellers, and buyers stall" and read experiments; the Business Intelligence Manager (posted September 14) works toward a state where "every Monday, business users open certified Looker dashboards and AI-generated summaries for their function". Every post says Double Good "has seen 40% year over year growth", is on the Inc. 5000 for the 19th time and No. 16 on Crain's Chicago Business Fast 50 in 2026.Source

Score prospects (clubs, leagues, schools, gyms) by similarity to the best repeat organizers: activity, size, region, season. Seed the top scores first and compare reply and schedule rates with hand-built lists.

Free popcorn is a real cost; sending it to look-alikes of the best customers raises the return on every bag.

• Missing new segments

  Keep a share of seeding for exploration.

• HiringSenior Analyst, Marketing Science (posted September 18, 2026): diagnose "what drives organizer acquisition, retention, and marketing return"; build "organizer, seller, and buyer segmentation"; analyse "funnel conversion, repeat and referral behavior, and churn drivers"; measure "incrementality, and payback (CAC, LTV, ROAS)"; map "market penetration by geography, youth activity type, and segment"; build "churn scoring and lookalike-organizer models" and "a learning agenda of experiments (A/B, holdout, geo)".Source
• HiringHead of Partnerships - Baseball and Softball (Chicago, posted October 19, 2026): "Own Double Good's diamond sports segment (baseball and softball) end to end", "win the partnerships that bring whole leagues and districts to us", own "the Donate Joy program and the seeding and outreach strategy for diamond sports", win "governing bodies, district and regional organizations, and league management platforms", and own "league-wide programs and destination tournament organizations"; lead a Market Development Manager and be "the visible face of Double Good in baseball and softball".Source
• HiringHeads of Partnerships for Soccer (posted October 8, 2026) and Education (posted October 19, 2026): each owns a segment growth plan, "popcorn seeding", timing "to soccer's buying calendar" or "the education buying calendar, including the summer conference and planning season", event ROI analysis and lead conversion; Education targets "statewide PTAs, national education organizations, school leader associations, and district networks"; Soccer targets "governing bodies, state associations, leagues, and platforms".Source
• HiringFundraising Advisor - Cheer & Dance (posted October 20, 2026): builds "target lists and project briefs that drive popcorn seeding and outreach campaigns, working with Growth Operations", follows up "on replies, samples, and leads", works competition booths and supports "the top cheer and dance organizers" to "run bigger and more frequent fundraisers".Source

Pick matched regions, seed in half and hold out the other half for one season, then compare new organizers and revenue. Use the result to set seeding budgets per segment.

Without a holdout, seeding gets credit for organizers who would have come anyway.

• Lost growth in holdout areas

  Keep the holdout small.

• HiringSenior Analyst, Marketing Science (posted September 18, 2026): diagnose "what drives organizer acquisition, retention, and marketing return"; build "organizer, seller, and buyer segmentation"; analyse "funnel conversion, repeat and referral behavior, and churn drivers"; measure "incrementality, and payback (CAC, LTV, ROAS)"; map "market penetration by geography, youth activity type, and segment"; build "churn scoring and lookalike-organizer models" and "a learning agenda of experiments (A/B, holdout, geo)".Source
• HiringHead of Partnerships - Baseball and Softball (Chicago, posted October 19, 2026): "Own Double Good's diamond sports segment (baseball and softball) end to end", "win the partnerships that bring whole leagues and districts to us", own "the Donate Joy program and the seeding and outreach strategy for diamond sports", win "governing bodies, district and regional organizations, and league management platforms", and own "league-wide programs and destination tournament organizations"; lead a Market Development Manager and be "the visible face of Double Good in baseball and softball".Source
• HiringHeads of Partnerships for Soccer (posted October 8, 2026) and Education (posted October 19, 2026): each owns a segment growth plan, "popcorn seeding", timing "to soccer's buying calendar" or "the education buying calendar, including the summer conference and planning season", event ROI analysis and lead conversion; Education targets "statewide PTAs, national education organizations, school leader associations, and district networks"; Soccer targets "governing bodies, state associations, leagues, and platforms".Source

Build a template partner page (logo, member benefits, results, start link) and offer it to every new state association, league or PTA partner, with tracking by partner.

Members trust their association, and a co-branded page turns one deal into hundreds of fundraisers.

• Partner approvals slow

  Pre-approved template.

• Your websitePartnerships page: Pop Warner uses Double Good "raising over $2 million in 2024 alone"; USASF, "the national governing body for cheer and dance", partners "raising $4.8 million just last year". Organisations "with multiple affiliates" can "Start the Conversation". The cheer and dance partner page has a named segment leader, tips ("start on a Monday around 4pm") and a $150,000 program story.Source
• HiringHeads of Partnerships for Soccer (posted October 8, 2026) and Education (posted October 19, 2026): each owns a segment growth plan, "popcorn seeding", timing "to soccer's buying calendar" or "the education buying calendar, including the summer conference and planning season", event ROI analysis and lead conversion; Education targets "statewide PTAs, national education organizations, school leader associations, and district networks"; Soccer targets "governing bodies, state associations, leagues, and platforms".Source
• HiringHead of Partnerships - Baseball and Softball (Chicago, posted October 19, 2026): "Own Double Good's diamond sports segment (baseball and softball) end to end", "win the partnerships that bring whole leagues and districts to us", own "the Donate Joy program and the seeding and outreach strategy for diamond sports", win "governing bodies, district and regional organizations, and league management platforms", and own "league-wide programs and destination tournament organizations"; lead a Market Development Manager and be "the visible face of Double Good in baseball and softball".Source
• Your websiteSitemap (165 URLs, checked October 21, 2026): activity pages for band, cheer, football, schools, soccer and scouts ("easiest-online-...-fundraiser"), landing pages for church, Greek life, school and sports, and partner pages for a Texas dance educators association, a Scouts council, AVID and others. There is no baseball or softball page: /easiest-online-baseball-fundraiser, /easiest-online-softball-fundraiser, /baseball and /softball all return 404. The only diamond content is one June 2025 blog post about a high school softball team that raised $26,000. Other posts include "How One Team Sold 40% More in Their 2nd Fundraiser" and "Popcorn Fundraising vs Candy Fundraising".Source

Offer state PTAs a package: a member fundraising page, and Donate Joy deliveries to teachers in each participating school during Teacher Appreciation Week. Report results to the state board.

Donate Joy gives PTAs a reason to recommend Double Good beyond money.

• PTA rules on vendors

  Follow each state's endorsement policy.

• HiringHeads of Partnerships for Soccer (posted October 8, 2026) and Education (posted October 19, 2026): each owns a segment growth plan, "popcorn seeding", timing "to soccer's buying calendar" or "the education buying calendar, including the summer conference and planning season", event ROI analysis and lead conversion; Education targets "statewide PTAs, national education organizations, school leader associations, and district networks"; Soccer targets "governing bodies, state associations, leagues, and platforms".Source
• Your websiteDonate Joy: supporters can buy popcorn for schools and educators; "Since 2020, supporters have donated more than 8 million bags of popcorn" to all 50 states. Direct shop collections run from 3 bags for $33 to 24 for $229, and direct purchases donate 50% to the Double Good Kids Foundation.Source

Add a "Run one for your team" link on the order confirmation and delivery emails, with the buyer's team prefilled as a referral from the seller's team, and reward both teams with bonus popcorn.

The cheapest new organizer is someone who just saw the system work for another team.

• Spammy feel

  One quiet link, not a pop-up.

• HiringSenior Analyst, Marketing Science (posted September 18, 2026): diagnose "what drives organizer acquisition, retention, and marketing return"; build "organizer, seller, and buyer segmentation"; analyse "funnel conversion, repeat and referral behavior, and churn drivers"; measure "incrementality, and payback (CAC, LTV, ROAS)"; map "market penetration by geography, youth activity type, and segment"; build "churn scoring and lookalike-organizer models" and "a learning agenda of experiments (A/B, holdout, geo)".Source
• Press releaseApril 8, 2026: Double Good "enabled nearly 75,000 youth organizations to raise more than $125 million in 2025"; new options are a seven-day fundraiser (historically four days), "Early access orders" 48 hours before the start ("sellers who set up their stores earlier sell more") and "After-event sales" for 48 hours after ("strong traffic to Pop-Up Stores immediately after events ended").Source
• Your websiteHomepage: "Keep 50% of what you sell", "no fees or minimums", "The average group sells over $3,000"; success stories led by a softball team ("$26,000+ Raised") and a camp ($114,000); no H1 heading. The soccer page says "The average sports team takes home more than $2,000 from one Double Good fundraiser, about 30% more than the typical group" and runs "a 4- or 7-day fundraiser".Source

Measure the share of sellers who never share, then test nudges: a pre-written text in the app, a parent prompt, and a team leaderboard nudge on day one.

In a team fundraiser, total raised is mostly how many sellers take part.

• Nudging minors

  Route nudges through parents for young sellers.

• HiringSenior Analyst, Product Analytics (posted September 18, 2026) will "pinpoint where organizers, sellers, and buyers stall" and read experiments; the Business Intelligence Manager (posted September 14) works toward a state where "every Monday, business users open certified Looker dashboards and AI-generated summaries for their function". Every post says Double Good "has seen 40% year over year growth", is on the Inc. 5000 for the 19th time and No. 16 on Crain's Chicago Business Fast 50 in 2026.Source
• Press releaseApril 8, 2026: Double Good "enabled nearly 75,000 youth organizations to raise more than $125 million in 2025"; new options are a seven-day fundraiser (historically four days), "Early access orders" 48 hours before the start ("sellers who set up their stores earlier sell more") and "After-event sales" for 48 hours after ("strong traffic to Pop-Up Stores immediately after events ended").Source

Use one shared scorecard for all segments: cost, leads, schedules, revenue at 90 days. Drop events below the line and double down on the best.

Event budgets compete across four segments; one method makes trade-offs fair.

• Long cycles

  Track at 90 and 180 days.

• HiringHead of Partnerships - Baseball and Softball (Chicago, posted October 19, 2026): "Own Double Good's diamond sports segment (baseball and softball) end to end", "win the partnerships that bring whole leagues and districts to us", own "the Donate Joy program and the seeding and outreach strategy for diamond sports", win "governing bodies, district and regional organizations, and league management platforms", and own "league-wide programs and destination tournament organizations"; lead a Market Development Manager and be "the visible face of Double Good in baseball and softball".Source
• HiringHeads of Partnerships for Soccer (posted October 8, 2026) and Education (posted October 19, 2026): each owns a segment growth plan, "popcorn seeding", timing "to soccer's buying calendar" or "the education buying calendar, including the summer conference and planning season", event ROI analysis and lead conversion; Education targets "statewide PTAs, national education organizations, school leader associations, and district networks"; Soccer targets "governing bodies, state associations, leagues, and platforms".Source
• HiringFundraising Advisor - Cheer & Dance (posted October 20, 2026): builds "target lists and project briefs that drive popcorn seeding and outreach campaigns, working with Growth Operations", follows up "on replies, samples, and leads", works competition booths and supports "the top cheer and dance organizers" to "run bigger and more frequent fundraisers".Source

Email past buyers (with consent) for birthdays, holidays and corporate gifts, with the Kids Foundation story, and offer corporate gift sets.

It turns a one-off fundraiser buyer into a repeat customer and funds the foundation.

• Undercuts fundraisers

  Point buyers to a live team store first when one exists.

• Your websiteDonate Joy: supporters can buy popcorn for schools and educators; "Since 2020, supporters have donated more than 8 million bags of popcorn" to all 50 states. Direct shop collections run from 3 bags for $33 to 24 for $229, and direct purchases donate 50% to the Double Good Kids Foundation.Source
• Press releaseApril 8, 2026: Double Good "enabled nearly 75,000 youth organizations to raise more than $125 million in 2025"; new options are a seven-day fundraiser (historically four days), "Early access orders" 48 hours before the start ("sellers who set up their stores earlier sell more") and "After-event sales" for 48 hours after ("strong traffic to Pop-Up Stores immediately after events ended").Source

Write fair comparisons: what the group keeps, fees, effort, shipping, time and product, with dates and sources.

Organizers compare before they choose, and comparison searches are high intent.

• Out-of-date claims

  Date and source every row.

• Competitor researchRivals' own homepages: Snap! Raise, "the best online fundraising platform for schools and sports teams. Join 150,000+ groups who have raised over $1 billion"; Trail's End sells Scout popcorn online at $20 a bag; 99Pledges runs "a-thon" events; FlipGive says "As of September 2025, RaiseRight has acquired FlipGive".See the research Source
• Your websiteSitemap (165 URLs, checked October 21, 2026): activity pages for band, cheer, football, schools, soccer and scouts ("easiest-online-...-fundraiser"), landing pages for church, Greek life, school and sports, and partner pages for a Texas dance educators association, a Scouts council, AVID and others. There is no baseball or softball page: /easiest-online-baseball-fundraiser, /easiest-online-softball-fundraiser, /baseball and /softball all return 404. The only diamond content is one June 2025 blog post about a high school softball team that raised $26,000. Other posts include "How One Team Sold 40% More in Their 2nd Fundraiser" and "Popcorn Fundraising vs Candy Fundraising".Source
• Your websiteHomepage: "Keep 50% of what you sell", "no fees or minimums", "The average group sells over $3,000"; success stories led by a softball team ("$26,000+ Raised") and a camp ($114,000); no H1 heading. The soccer page says "The average sports team takes home more than $2,000 from one Double Good fundraiser, about 30% more than the typical group" and runs "a 4- or 7-day fundraiser".Source

Partner with one or two registration platforms so a league can switch on a Double Good fundraiser at registration: teams created automatically, stores live before the season, results shown to the league admin.

Embedding at registration reaches every team in a league at once, at the moment fees are on parents' minds.

• Platform rivals

  Offer a revenue share.

• HiringHead of Partnerships - Baseball and Softball (Chicago, posted October 19, 2026): "Own Double Good's diamond sports segment (baseball and softball) end to end", "win the partnerships that bring whole leagues and districts to us", own "the Donate Joy program and the seeding and outreach strategy for diamond sports", win "governing bodies, district and regional organizations, and league management platforms", and own "league-wide programs and destination tournament organizations"; lead a Market Development Manager and be "the visible face of Double Good in baseball and softball".Source
• HiringHeads of Partnerships for Soccer (posted October 8, 2026) and Education (posted October 19, 2026): each owns a segment growth plan, "popcorn seeding", timing "to soccer's buying calendar" or "the education buying calendar, including the summer conference and planning season", event ROI analysis and lead conversion; Education targets "statewide PTAs, national education organizations, school leader associations, and district networks"; Soccer targets "governing bodies, state associations, leagues, and platforms".Source

Score each past organizer monthly on churn risk (lower result, fewer sellers, late setup, new coach), and route the top-risk, high-value organizers to a call before their usual season.

Saving a repeat organizer is worth a season's revenue, and the call is cheap.

• Model noise

  Start with simple rules.

• HiringSenior Analyst, Marketing Science (posted September 18, 2026): diagnose "what drives organizer acquisition, retention, and marketing return"; build "organizer, seller, and buyer segmentation"; analyse "funnel conversion, repeat and referral behavior, and churn drivers"; measure "incrementality, and payback (CAC, LTV, ROAS)"; map "market penetration by geography, youth activity type, and segment"; build "churn scoring and lookalike-organizer models" and "a learning agenda of experiments (A/B, holdout, geo)".Source
• HiringFundraising Advisor - Cheer & Dance (posted October 20, 2026): builds "target lists and project briefs that drive popcorn seeding and outreach campaigns, working with Growth Operations", follows up "on replies, samples, and leads", works competition booths and supports "the top cheer and dance organizers" to "run bigger and more frequent fundraisers".Source
• HiringSenior Analyst, Product Analytics (posted September 18, 2026) will "pinpoint where organizers, sellers, and buyers stall" and read experiments; the Business Intelligence Manager (posted September 14) works toward a state where "every Monday, business users open certified Looker dashboards and AI-generated summaries for their function". Every post says Double Good "has seen 40% year over year growth", is on the Inc. 5000 for the 19th time and No. 16 on Crain's Chicago Business Fast 50 in 2026.Source

Publish a yearly report: average raised by activity and state, best start days, 4- vs 7-day results, early-access and after-event effects. Launch at the conferences the partnership heads attend.

Original data earns press and partner trust, and gives every segment head a reason to call.

• Small groups identifiable

  Suppress small counts.

• Press releaseApril 8, 2026: Double Good "enabled nearly 75,000 youth organizations to raise more than $125 million in 2025"; new options are a seven-day fundraiser (historically four days), "Early access orders" 48 hours before the start ("sellers who set up their stores earlier sell more") and "After-event sales" for 48 hours after ("strong traffic to Pop-Up Stores immediately after events ended").Source
• HiringSenior Analyst, Marketing Science (posted September 18, 2026): diagnose "what drives organizer acquisition, retention, and marketing return"; build "organizer, seller, and buyer segmentation"; analyse "funnel conversion, repeat and referral behavior, and churn drivers"; measure "incrementality, and payback (CAC, LTV, ROAS)"; map "market penetration by geography, youth activity type, and segment"; build "churn scoring and lookalike-organizer models" and "a learning agenda of experiments (A/B, holdout, geo)".Source
• Your websitePartnerships page: Pop Warner uses Double Good "raising over $2 million in 2024 alone"; USASF, "the national governing body for cheer and dance", partners "raising $4.8 million just last year". Organisations "with multiple affiliates" can "Start the Conversation". The cheer and dance partner page has a named segment leader, tips ("start on a Monday around 4pm") and a $150,000 program story.Source

Offer tournament organizers a joint fundraiser: every team runs a store in the weeks before, with a tournament-wide leaderboard and a prize at the event.

One deal reaches every team at a tournament, and the leaderboard adds competition.

• Tournament fees clash

  Share results with organizers.

• HiringHead of Partnerships - Baseball and Softball (Chicago, posted October 19, 2026): "Own Double Good's diamond sports segment (baseball and softball) end to end", "win the partnerships that bring whole leagues and districts to us", own "the Donate Joy program and the seeding and outreach strategy for diamond sports", win "governing bodies, district and regional organizations, and league management platforms", and own "league-wide programs and destination tournament organizations"; lead a Market Development Manager and be "the visible face of Double Good in baseball and softball".Source
• Your websiteHomepage: "Keep 50% of what you sell", "no fees or minimums", "The average group sells over $3,000"; success stories led by a softball team ("$26,000+ Raised") and a camp ($114,000); no H1 heading. The soccer page says "The average sports team takes home more than $2,000 from one Double Good fundraiser, about 30% more than the typical group" and runs "a 4- or 7-day fundraiser".Source

Send organizers a weekly AI summary during and after fundraisers: totals, top sellers, who has not shared yet, and what similar teams did next.

A useful weekly note keeps organizers engaged and nudges participation and rebooking.

• Wrong numbers

  Use only certified metrics.

• HiringSenior Analyst, Product Analytics (posted September 18, 2026) will "pinpoint where organizers, sellers, and buyers stall" and read experiments; the Business Intelligence Manager (posted September 14) works toward a state where "every Monday, business users open certified Looker dashboards and AI-generated summaries for their function". Every post says Double Good "has seen 40% year over year growth", is on the Inc. 5000 for the 19th time and No. 16 on Crain's Chicago Business Fast 50 in 2026.Source
• HiringSenior Analyst, Marketing Science (posted September 18, 2026): diagnose "what drives organizer acquisition, retention, and marketing return"; build "organizer, seller, and buyer segmentation"; analyse "funnel conversion, repeat and referral behavior, and churn drivers"; measure "incrementality, and payback (CAC, LTV, ROAS)"; map "market penetration by geography, youth activity type, and segment"; build "churn scoring and lookalike-organizer models" and "a learning agenda of experiments (A/B, holdout, geo)".Source