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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 7
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Gnome & Bow
Gnome & Bow logo

growth playbook · Oct 21, 2026

gnomenbow.com (opens in a new tab)

Gnome & Bow growth playbook

Diagnosis

Gnome & Bow has a loyal base (1000+ verified reviews, 80+ corporate clients, 13 years of storytelling collections) and a new flagship, the SGD 598 Agenda tote. The store hides the launch: the tote is missing from Bags, Laptop Bags and Women but sits in "Last Chance to Buy", and the Laptop Bags collection shows a single product.

Clearance and continuing lines are mixed, 73 collections cover 50 products, and the warranty and free-shipping promises disagree. Fix the shelving and the promises first, then grow corporate gifting, reviews and comparisons for the Agenda, local prices abroad, and story-led capsules and care services that suit a premium brand.

Growth Score

6/10

Biggest Opportunity

Make the Agenda tote the centre of the store and of corporate gifting, while the clearance of older lines is told as a story.

Biggest Risk

Bellroy, PEDRO and Hunt Leather compete for the same work-bag and gift buyers, and heavy 50%-off messaging can teach customers to wait for discounts.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put the new Agenda tote where shoppers look for a work bag, and take it out of "Last Chance"

    Add the Agenda tote to Laptop Bags and Bags for Women and remove it from Last Chance today.

    High impact First result in 1 week
  2. 2

    Make "Last Chance" mean last chance: separate retiring lines from the ones staying

    List which of the 30 products are retiring and which continue.

    High impact First result in 2 weeks
  3. 3

    Trim 73 collections to the ones shoppers use: remove empty and out-of-season pages

    Remove the Jekyll & Hyde link from the menu.

    Medium impact First result in 1 week

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 4Big bets · 3Fill-ins · 12Reconsider · 3
Effort →

Showing 22 of 22 ideas

This week 7

Quick wins with a clear first action.

  • 01

    Your newest and most expensive bag, the SGD 598 Agenda 14" Laptop Long Tote, is missing from Bags, Laptop Bags, Laptop Bags for Her, Bags for Women, Women, Leather Collection and All Gifts. It does sit in "Last Chance to Buy", whose page tells shoppers "Once it's sold out, it's gone forever", which is the wrong message for a new launch. Its product type is blank and it has no tags, so filters and automated collections cannot find it. A shopper who clicks Laptop Bags sees one product, the Dryna backpack.

    High impactLow effort First result in 1 week E commerce Manager

    First action

    Add the Agenda tote to Laptop Bags and Bags for Women and remove it from Last Chance today.

    How to measure it

    Agenda orders

    Now
    –
    Target
    +30% vs the first launch week
    By
    30 days

    Steps

    1. 1

      Set type and tags

      Bag; laptop, tote, work, leather, women, men, 14 inch, gift.

      E-commerce Manager 15 minutes

    2. 2

      Fix collections

      Add to eight collections, remove from Last Chance.

      E-commerce Manager 15 minutes

    3. 3

      Pin it

      First position in Work and Laptop Bags.

      E-commerce Manager 10 minutes

    4. 4

      Rewrite alt text

      Descriptive alt for the 39 images.

      Marketing Executive 2 hours

    5. 5

      Check the menu

      Laptop Bags and Work links show the tote.

      E-commerce Manager 10 minutes

    6. 6

      Check Google Shopping

      Product type and category in the feed.

      E-commerce Manager 1 day

    7. 7

      Measure

      Views and orders by landing collection.

      E-commerce Manager weekly

    First result
    1 week
    Cost
    $0
    Owner
    E commerce Manager

    Smallest test

    Move it into Laptop Bags and compare product views for a week.

    Why it works

    Set the Agenda's product type to Bag and add tags (laptop bag, tote, work, leather, women, men, 14 inch, gift). Add it to Bags, Laptop Bags, both gendered laptop collections, Bags for Women, Women, Leather Collection, Best Sellers once orders arrive, and All Gifts, and remove it from Last Chance to Buy. Rename the image alt text from colour codes to descriptions ("Agenda leather laptop tote in Tan / Blush, front view"). Pin it first in Work and Laptop Bags.

    Collection pages are how most shoppers browse a 50-product store. Showing the flagship launch in every place a work-bag buyer clicks raises its views and pre-orders, and tidy tags and alt text also help Google Shopping and image search.

    Ready to use

    ChecklistAgenda tote shelving list

    [ ] Product type: Bag
    [ ] Tags: laptop bag, tote, work, leather, women, men, 14 inch, gift
    [ ] In Bags, Laptop Bags, Laptop Bags for Her and for Him, Bags for Women, Women, Leather Collection, All Gifts
    [ ] Removed from Last Chance to Buy
    [ ] First in Work and Laptop Bags
    [ ] Descriptive alt text on all images
    [ ] Google Shopping product category set

    Risks and how to handle them

    • Automated collections re-add it to Last Chance

      Check the collection conditions and exclude new arrivals.

    • Men or women framing

      List it in both, as with the Dryna.

    Evidence

    • Your websiteAgenda 14" Laptop Long Tote (checked October 20, 2026): SGD 598, the most expensive bag in the store, published October 15, 2026 as a pre-order in Black / Mist, Tan / Blush and Taupe / Olive; full grain pebble leather, 850 g, padded slot for 14" laptops (15" in the main compartment), 17.2 L, a logo patch that "holds card or your airtag". In the catalogue feed its product type is blank and it has no tags; its 39 images carry colour codes such as "#color_black / mist" as alt text.Source
    • Your websiteCollection check (October 20, 2026): the Agenda tote appears in Work, Men and "Last Chance to Buy" (whose page says "Less than 9 pieces per colour left. Once it's sold out, it's gone forever."), but not in Bags, Laptop Bags, Laptop Bags for Her, Laptop Bags for Him, Bags for Women, Women, Leather Collection, Best Sellers or All Gifts. Laptop Bags and both gendered laptop collections contain one product, the Dryna backpack.Source
    • Your websiteCatalogue: 50 products in 73 collections. "Last Chance to Buy" holds 30 of the 50, including the Dryna backpack the homepage calls "Back in Stock"; Sale holds 17. The menu links a Jekyll & Hyde collection that has no products, "CNY Picks" (27 products) and "Father's Day Gifts" (26) are still published, and the beige collection's address is spelled "biege".Source
  • 02

    "Last Chance to Buy" holds 30 of your 50 products and says "Less than 9 pieces per colour left", yet it includes the Dryna backpack the homepage calls "Sold Out Thrice & Back in Stock". Shoppers cannot tell which classics are going for good and which will stay, and genuine scarcity loses its force.

    High impactLow effort First result in 2 weeks E commerce Manager

    First action

    List which of the 30 products are retiring and which continue.

    How to measure it

    Revenue at full price

    Now
    –
    Target
    +15 points
    By
    90 days

    Steps

    1. 1

      Decide lines

      Retiring or continuing for each product.

      Founder 1 day

    2. 2

      Rebuild collections

      Final Edition and the continuing range.

      E-commerce Manager 1 day

    3. 3

      Update banners

      Homepage messages match.

      Marketing Executive 2 hours

    4. 4

      Stock counts

      Only on retiring lines.

      E-commerce Manager 1 day

    5. 5

      Email

      Final Edition story to the list.

      Marketing Executive 1 week

    6. 6

      Review

      Sell-through weekly.

      E-commerce Manager weekly

    First result
    2 weeks
    Cost
    $0
    Owner
    E commerce Manager

    Smallest test

    Take the Dryna out of Last Chance today.

    Why it works

    Split the catalogue in two: a "Final Edition" collection for lines being retired (with the line's story and how many are left), and the continuing range at full price. Remove continuing products such as the Dryna from Last Chance, show low-stock counts only where they are true, and give each retiring line an end date on its page.

    Clear, honest scarcity sells clearance faster and protects full-price sales of the lines you keep.

    Risks and how to handle them

    • Lower clearance speed

      Keep the 50% price on retiring lines.

    Evidence

    • Your websiteCatalogue: 50 products in 73 collections. "Last Chance to Buy" holds 30 of the 50, including the Dryna backpack the homepage calls "Back in Stock"; Sale holds 17. The menu links a Jekyll & Hyde collection that has no products, "CNY Picks" (27 products) and "Father's Day Gifts" (26) are still published, and the beige collection's address is spelled "biege".Source
    • Your websiteHomepage: title "Premium Leather Work Bags, Wallets & Personalised Gifts"; banners "The Agenda Work Tote: Preorder Now", "Sold Out Thrice & Back in Stock: Dryna Laptop Backpack", "Last Chance: 50% Off Everything" and "Final Sale: 50% off" on bracelets; "1000+ Verified Reviews" with product ratings from 4.6 to 5.0; the sign-up box reads "Join our mailing list for 10$ off your first order".Source
    • Your websiteCollection check (October 20, 2026): the Agenda tote appears in Work, Men and "Last Chance to Buy" (whose page says "Less than 9 pieces per colour left. Once it's sold out, it's gone forever."), but not in Bags, Laptop Bags, Laptop Bags for Her, Laptop Bags for Him, Bags for Women, Women, Leather Collection, Best Sellers or All Gifts. Laptop Bags and both gendered laptop collections contain one product, the Dryna backpack.Source
  • 03

    Fifty products sit in 73 collections. The menu links Jekyll & Hyde, which has no products; Chinese New Year and Father's Day collections are still live in October; and the beige collection's address reads "biege".

    Medium impactLow effort First result in 1 week E commerce Manager

    First action

    Remove the Jekyll & Hyde link from the menu.

    How to measure it

    Thin or empty collections live

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      List collections

      With product counts.

      E-commerce Manager 1 hour

    2. 2

      Hide empty

      Jekyll & Hyde to a waitlist page.

      E-commerce Manager 1 hour

    3. 3

      Unpublish seasonal

      CNY and Father's Day.

      E-commerce Manager 15 minutes

    4. 4

      Fix spelling

      Redirect "biege".

      E-commerce Manager 15 minutes

    5. 5

      Merge thin ones

      Into parent collections.

      E-commerce Manager 1 day

    6. 6

      Set a calendar

      Seasonal collections on and off.

      Marketing Executive 1 hour

    First result
    1 week
    Cost
    $0
    Owner
    E commerce Manager

    Smallest test

    Fix the Jekyll & Hyde link today.

    Why it works

    Hide Jekyll & Hyde from the menu until a new run exists (keep the page with a waitlist sign-up), unpublish CNY and Father's Day until next season, redirect "biege" to a correctly spelled address, and merge collections with one or two products into their parents.

    Fewer, fuller collections make browsing faster and stop shoppers landing on empty pages.

    Risks and how to handle them

    • Lost links to seasonal pages

      Unpublish rather than delete, and reuse each year.

    Evidence

    • Your websiteCatalogue: 50 products in 73 collections. "Last Chance to Buy" holds 30 of the 50, including the Dryna backpack the homepage calls "Back in Stock"; Sale holds 17. The menu links a Jekyll & Hyde collection that has no products, "CNY Picks" (27 products) and "Father's Day Gifts" (26) are still published, and the beige collection's address is spelled "biege".Source
    • Your website"13 Years of Gnome & Bow" (2013-2026): founded in Singapore by a former private banker; a 2014 crowdfunding campaign raised $37,561 from 229 supporters in 38 days; storytelling collections such as Hare & Tortoise (racing animal zipper tabs), reversible Jekyll & Hyde bags with hidden quotes, Musketeer pieces engraved "Tous por un", and the 42-piece limited Hitchhiker backpack (2022); collaborations with Tiger and AUGUSTMAN; several first runs "sold out"; a six-month retail store, then a showroom by appointment.Source
  • 04

    Every page promises a "Lifetime Warranty" and the badges say "Free Shipping", but the Wholesale page says "backed by a 1 year warranty" and the FAQ says free shipping applies above SGD 200. On a SGD 598 bag, the warranty is part of the purchase decision.

    Medium impactLow effort First result in 1 week Customer Service Lead

    First action

    Correct the Wholesale page today.

    How to measure it

    Pre-sale questions on WhatsApp

    Now
    –
    Target
    -30%
    By
    60 days

    Steps

    1. 1

      Define cover

      What lifetime means.

      Founder 1 day

    2. 2

      Warranty page

      Clear terms and claim steps.

      Customer Service Lead 1 day

    3. 3

      Fix Wholesale

      Remove "1 year".

      E-commerce Manager 10 minutes

    4. 4

      Update badges

      Threshold shown.

      E-commerce Manager 1 hour

    5. 5

      Cart message

      Amount left for free shipping.

      E-commerce Manager 1 day

    6. 6

      Track questions

      WhatsApp themes.

      Customer Service Lead monthly

    First result
    1 week
    Cost
    $0
    Owner
    Customer Service Lead

    Smallest test

    Fix the Wholesale line.

    Why it works

    Write one warranty page that says what lifetime covers (materials, stitching, hardware; not wear and tear), link it from every product page, and correct the Wholesale page. Change the badge to "Free Shipping over SGD 200" and show the remaining amount in the cart.

    Clear promises cut pre-sale questions and disputes, and a lifetime warranty is a strong reason to buy if it is spelled out.

    Risks and how to handle them

    • Claims rise

      State exclusions plainly.

    Evidence

    • Your websitePromises that disagree: the site-wide bar says "Lifetime Warranty | Global Shipping | 30 Day Returns" and footer badges say "Free Shipping", while the Wholesale page says products are "backed by a 1 year warranty" and the FAQ says "Free Shipping above 200 SGD".Source
    • Your websiteFAQ shipping: everything ships from Singapore; free above SGD 200; Singapore standard SGD 6, express SGD 15, urgent SGD 30, free pick-up; Malaysia MYR 50 and the Philippines PHP 1000 with duties and taxes paid; Japan, Hong Kong and China by FedEx; elsewhere USD 25 economy or USD 35 priority, with duties paid by the recipient.Source
  • 05

    The homepage "Follow on YouTube" link returns 404, and the sign-up box says "10$ off" in a store that prices in Singapore dollars.

    Low impactLow effort First result in 1 week Marketing Executive

    First action

    Update the footer link.

    How to measure it

    Homepage sign-up rate

    Now
    –
    Target
    +10%
    By
    30 days

    Steps

    1. 1

      Find channel

      Current YouTube handle.

      Marketing Executive 10 minutes

    2. 2

      Fix link

      Footer and social block.

      E-commerce Manager 10 minutes

    3. 3

      Rewrite offer

      Currency and reason to join.

      Marketing Executive 10 minutes

    4. 4

      Check links

      All homepage links.

      E-commerce Manager 30 minutes

    5. 5

      Test pop-up

      On mobile.

      E-commerce Manager 10 minutes

    6. 6

      Track

      Sign-up rate.

      Marketing Executive monthly

    First result
    1 week
    Cost
    $0
    Owner
    Marketing Executive

    Smallest test

    Fix both today.

    Why it works

    Point the link at the current YouTube channel or remove it, and change the sign-up text to "SGD 10 off your first order" (or a currency-neutral "10% off") with the Agenda launch as the reason to join.

    Small errors on the homepage cost trust with first-time visitors at a premium price point.

    Risks and how to handle them

    • None significant

      Keep the offer value unchanged.

    Evidence

    • Your websiteThe homepage "Follow on YouTube" link (youtube.com/@gnomebow6488) returns 404; the other social links are Instagram, Threads, TikTok and Facebook.Source
    • Your websiteHomepage: title "Premium Leather Work Bags, Wallets & Personalised Gifts"; banners "The Agenda Work Tote: Preorder Now", "Sold Out Thrice & Back in Stock: Dryna Laptop Backpack", "Last Chance: 50% Off Everything" and "Final Sale: 50% off" on bracelets; "1000+ Verified Reviews" with product ratings from 4.6 to 5.0; the sign-up box reads "Join our mailing list for 10$ off your first order".Source
  • 06

    Real visitors pass Core Web Vitals, so speed is fine. But the page blocks pinch-zoom, some text has low contrast, touch targets are small and pop-ups have no accessible names. Shoppers who want to inspect leather grain and stitching on a phone cannot zoom in.

    Medium impactLow effort First result in 2 weeks E commerce Manager

    First action

    Remove the zoom block from the viewport tag.

    How to measure it

    Accessibility score

    Now
    –
    Target
    95+
    By
    30 days

    Steps

    1. 1

      Viewport

      Allow zoom.

      E-commerce Manager 10 minutes

    2. 2

      Contrast

      Fix flagged text.

      Product Designer 1 day

    3. 3

      Touch targets

      Swatches and buttons.

      E-commerce Manager 1 day

    4. 4

      Dialog labels

      Cookie, cart, sign-up.

      E-commerce Manager 2 hours

    5. 5

      Images

      Compress homepage images.

      E-commerce Manager 1 day

    6. 6

      Re-test

      PageSpeed.

      E-commerce Manager 1 hour

    First result
    2 weeks
    Cost
    Theme developer time
    Owner
    E commerce Manager

    Smallest test

    Fix the viewport tag and re-test.

    Why it works

    Remove the maximum-scale and user-scalable limits from the viewport tag, raise contrast on the low-contrast text, enlarge colour swatches and small buttons to at least 44 px, and label the cookie, cart and sign-up dialogs. Compress homepage images too (about 472 KB to save).

    Zooming into texture is part of buying leather online, and accessible pages convert better for everyone.

    Risks and how to handle them

    • Layout changes on zoom

      Test product pages on phones.

    Evidence

    • PageSpeed testGoogle PageSpeed for the homepage (October 20, 2026). Real Chrome visitors pass Core Web Vitals: main content in 1.2 s, taps in 154 ms, layout shift 0.01. The mobile lab test scores 64 (LCP 6.5 s, 3.8 MB, 278 requests, 6,805 page elements; better image delivery would save about 472 KB). Accessibility scores 86: the viewport blocks pinch-zoom, some text has low contrast, touch targets are small and dialogs have no accessible names.Source
  • 07

    Launch and restock emails from Klaviyo are your main way to tell 13 years of customers about the Agenda tote, but gnomenbow.com publishes DMARC "p=none", which mailbox providers read as a weak signal.

    Medium impactLow effort First result in 1 month E commerce Manager

    First action

    Turn on DMARC reporting.

    How to measure it

    Klaviyo open rate

    Now
    –
    Target
    +3 points
    By
    60 days

    Steps

    1. 1

      Reports

      Two weeks of data.

      E-commerce Manager 2 weeks

    2. 2

      List senders

      All services.

      E-commerce Manager 1 day

    3. 3

      DKIM

      Klaviyo branded sending domain.

      E-commerce Manager 1 day

    4. 4

      Quarantine

      Raise policy.

      E-commerce Manager 10 minutes

    5. 5

      Monitor

      Reports weekly.

      E-commerce Manager weekly

    6. 6

      Reject

      Later, when clean.

      E-commerce Manager 2 months

    First result
    1 month
    Cost
    $0
    Owner
    E commerce Manager

    Smallest test

    Turn on reporting today.

    Why it works

    Check DMARC reports to list every sender (Google Workspace, Klaviyo, Shopify notifications), make sure each signs with DKIM aligned to gnomenbow.com, then move to "p=quarantine".

    Authenticated mail reaches more inboxes, and it stops anyone sending fake order emails in your name.

    Risks and how to handle them

    • Legitimate mail blocked

      Quarantine before reject.

    Evidence

    • DNS checkgnomenbow.com uses Google Workspace mail and Klaviyo; DMARC is published with "p=none", so mail failing authentication is still delivered.Source

This quarter 9

The core plays for the next three months.

  • 08

    Corporate gifts are a real business for you (80+ corporate clients, logo embossing from 10 units, live personalisation at events), but the page ends in "Whatsapp Us Now" with no prices or quote form, and the new Agenda tote is not offered as a gift.

    High impactMedium effort First result in 1 quarter Corporate Sales Lead

    First action

    Draft three price tiers for card holders, passport holders and bags.

    How to measure it

    Quotes per month

    Now
    –
    Target
    15
    By
    2 quarters

    Steps

    1. 1

      Price tiers

      By quantity and product.

      Corporate Sales Lead 1 week

    2. 2

      Quote form

      On the corporate page.

      E-commerce Manager 1 week

    3. 3

      Gallery

      Past work with consent.

      Marketing Executive 2 weeks

    4. 4

      Executive tier

      Agenda and Dryna.

      Corporate Sales Lead 1 week

    5. 5

      Outreach

      HR and admin teams.

      Corporate Sales Lead ongoing

    6. 6

      Measure

      Quotes and wins.

      Corporate Sales Lead monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Corporate Sales Lead

    Smallest test

    Add a simple quote form this week.

    Why it works

    Add a quote form (quantity, products, personalisation, deadline), indicative price tiers by quantity, a gallery of past corporate work with permission, and an executive tier featuring the Agenda tote and Dryna. Follow up quotes within one working day and plan outreach to HR and admin teams for year-end and new-hire gifts.

    Buyers comparing gift suppliers want a ballpark price before they message; a form also captures leads outside office hours.

    Risks and how to handle them

    • Price pressure

      Show value of full grain leather and live personalisation.

    Evidence

    • Your websiteCorporate Gifts page: "Trusted by 80+ Corporate Clients"; ready-made gifts with logo embossing, name engraving and branded packaging from 10 units (delivery 4-5 days), bespoke designs from 100-300 units (2-3 weeks prototyping plus 6-8 weeks production), digital mockups before production, and "on-site live personalisation" at corporate events. The call to action is "Whatsapp Us Now".Source
    • Your websiteAgenda 14" Laptop Long Tote (checked October 20, 2026): SGD 598, the most expensive bag in the store, published October 15, 2026 as a pre-order in Black / Mist, Tan / Blush and Taupe / Olive; full grain pebble leather, 850 g, padded slot for 14" laptops (15" in the main compartment), 17.2 L, a logo patch that "holds card or your airtag". In the catalogue feed its product type is blank and it has no tags; its 39 images carry colour codes such as "#color_black / mist" as alt text.Source
    • Your websiteAdd-ons in the catalogue: Personalisation (SGD 38 or 48), a gift card, a red Gift Packaging Book Box (SGD 10) and a paper bag (SGD 8), leather and fabric cleaner sets and a mink-oil conditioner (SGD 38 each), and replacement straps and chains from SGD 28.Source
  • 09

    You already have comparison pages for Musketeer, Athos and Dryna, which shows shoppers use them. The Agenda tote is new and not on any of them.

    High impactLow effort First result in 1 month Marketing Executive

    First action

    Collect the specs for the four work bags.

    How to measure it

    Orders after viewing the comparison

    Now
    –
    Target
    10%
    By
    2 quarters

    Steps

    1. 1

      Gather specs

      Four bags.

      Product Designer 1 day

    2. 2

      Write page

      Table and best-for lines.

      Marketing Executive 2 days

    3. 3

      Photos

      Same angle side by side.

      Marketing Executive 1 week

    4. 4

      Link

      From product pages.

      E-commerce Manager 1 hour

    5. 5

      Promote

      Email and Instagram.

      Marketing Executive 1 week

    6. 6

      Measure

      Assisted orders.

      E-commerce Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Executive

    Smallest test

    Publish a simple table.

    Why it works

    Add the Agenda to a work-bag comparison: carry style, weight (Agenda 850 g), laptop fit, capacity, materials and price, with "best for" lines (meetings, commuting, travel). Link it from all four product pages.

    A shopper choosing between bags buys faster with a side-by-side view, and comparison pages rank for "best laptop tote" searches.

    Risks and how to handle them

    • Cannibalises Dryna

      Fine if the shopper buys either.

    Evidence

    • Your websiteGuide and comparison pages already live: Musketeer laptop backpack comparison, Musketeer vs Athos, Musketeer vs Dryna, Athos vs Dryna, leather grade and tanning comparison, RFID protection guide, personalisation guide, bracelet size guide, "As Seen On You", reviews, and an Agenda Long Tote waitlist page. None compares the Agenda tote with the other work bags.Source
    • Your websiteAgenda 14" Laptop Long Tote (checked October 20, 2026): SGD 598, the most expensive bag in the store, published October 15, 2026 as a pre-order in Black / Mist, Tan / Blush and Taupe / Olive; full grain pebble leather, 850 g, padded slot for 14" laptops (15" in the main compartment), 17.2 L, a logo patch that "holds card or your airtag". In the catalogue feed its product type is blank and it has no tags; its 39 images carry colour codes such as "#color_black / mist" as alt text.Source
  • 10

    You show "1000+ Verified Reviews" and ratings from 4.6 to 5.0, and an "As Seen On You" page. A brand-new SGD 598 bag has no reviews yet, which slows later buyers.

    High impactLow effort First result in 1 quarter Customer Service Lead

    First action

    Set the review request timing in Yotpo.

    How to measure it

    Photo reviews

    Now
    –
    Target
    30
    By
    1 quarter

    Steps

    1. 1

      Set timing

      14 days after delivery.

      Customer Service Lead 1 hour

    2. 2

      Reward

      Care kit or credit.

      Founder 1 day

    3. 3

      Feature

      Product page and gallery.

      E-commerce Manager ongoing

    4. 4

      Ads

      Use with consent.

      Marketing Executive ongoing

    5. 5

      Reply

      To every review.

      Customer Service Lead ongoing

    6. 6

      Track

      Review rate.

      Customer Service Lead monthly

    First result
    1 quarter
    Cost
    Reward cost
    Owner
    Customer Service Lead

    Smallest test

    Email the first ten buyers personally.

    Why it works

    Ask every Agenda buyer for a photo review 14 days after delivery, with a small reward (a care kit or credit). Feature the best on the product page and "As Seen On You", and use them in ads.

    Photo reviews are the strongest proof for a premium new product.

    Risks and how to handle them

    • Incentivised reviews look biased

      Reward the photo, not the rating.

    Evidence

    • Your websiteHomepage: title "Premium Leather Work Bags, Wallets & Personalised Gifts"; banners "The Agenda Work Tote: Preorder Now", "Sold Out Thrice & Back in Stock: Dryna Laptop Backpack", "Last Chance: 50% Off Everything" and "Final Sale: 50% off" on bracelets; "1000+ Verified Reviews" with product ratings from 4.6 to 5.0; the sign-up box reads "Join our mailing list for 10$ off your first order".Source
    • Your websiteGuide and comparison pages already live: Musketeer laptop backpack comparison, Musketeer vs Athos, Musketeer vs Dryna, Athos vs Dryna, leather grade and tanning comparison, RFID protection guide, personalisation guide, bracelet size guide, "As Seen On You", reviews, and an Agenda Long Tote waitlist page. None compares the Agenda tote with the other work bags.Source
    • Your websiteAgenda 14" Laptop Long Tote (checked October 20, 2026): SGD 598, the most expensive bag in the store, published October 15, 2026 as a pre-order in Black / Mist, Tan / Blush and Taupe / Olive; full grain pebble leather, 850 g, padded slot for 14" laptops (15" in the main compartment), 17.2 L, a logo patch that "holds card or your airtag". In the catalogue feed its product type is blank and it has no tags; its 39 images carry colour codes such as "#color_black / mist" as alt text.Source
  • 11

    Personalisation is sold as its own SGD 38 or 48 product, and your gifting content ("Five Farewell Gift Ideas") and corporate work rely on it. Shoppers have to find it separately.

    Medium impactLow effort First result in 1 month E commerce Manager

    First action

    Add the option to three best-selling wallets.

    How to measure it

    Orders with personalisation

    Now
    –
    Target
    20%
    By
    2 quarters

    Steps

    1. 1

      Pick products

      Eligible items.

      E-commerce Manager 1 day

    2. 2

      Build option

      Product options app or theme.

      E-commerce Manager 1 week

    3. 3

      Preview

      Initials on the photo.

      Product Designer 2 weeks

    4. 4

      Gift box

      Checkbox.

      E-commerce Manager 1 day

    5. 5

      Test

      With three wallets.

      E-commerce Manager 1 month

    6. 6

      Roll out

      All eligible items.

      E-commerce Manager 1 month

    First result
    1 month
    Cost
    App cost
    Owner
    E commerce Manager

    Smallest test

    Add it to one wallet.

    Why it works

    Add a personalisation option to eligible products (initials, font, position preview) with the price shown, plus gift packaging (the SGD 10 book box) as a checkbox. Show "Personalised orders ship in 2 business days".

    Upsells chosen in the moment raise order value and make gifts more personal.

    Risks and how to handle them

    • Errors in names

      Confirm the text at checkout.

    Evidence

    • Your websiteAdd-ons in the catalogue: Personalisation (SGD 38 or 48), a gift card, a red Gift Packaging Book Box (SGD 10) and a paper bag (SGD 8), leather and fabric cleaner sets and a mink-oil conditioner (SGD 38 each), and replacement straps and chains from SGD 28.Source
    • Your websiteSitemap (355 URLs): the blog has 102 posts in "The Gentlegnomes Post", 96 in "Media Features" and 11 in "Press"; recent posts cover gifting ("Five Farewell Gift Ideas for a Colleague Leaving After Ten Years", "Leather Gifts for Women"), construction ("Leather Backpack Construction: the Three Details That Decide How It Lasts") and choices ("Slim Card Holder or Bifold").Source
    • Your websiteFAQ shipping: everything ships from Singapore; free above SGD 200; Singapore standard SGD 6, express SGD 15, urgent SGD 30, free pick-up; Malaysia MYR 50 and the Philippines PHP 1000 with duties and taxes paid; Japan, Hong Kong and China by FedEx; elsewhere USD 25 economy or USD 35 priority, with duties paid by the recipient.Source
  • 12

    Your showroom is by appointment on weekdays, and customers wanted "a place to touch and feel our products". A SGD 598 leather tote is exactly what people want to touch first.

    Medium impactLow effort First result in 1 quarter Showroom Lead

    First action

    Set up booking for the next two weeks.

    How to measure it

    Showroom bookings per month

    Now
    –
    Target
    40
    By
    2 quarters

    Steps

    1. 1

      Booking tool

      Online slots.

      Showroom Lead 1 day

    2. 2

      Plan evenings

      Two a month.

      Showroom Lead 1 week

    3. 3

      Invite

      Singapore list.

      Marketing Executive monthly

    4. 4

      Personalise

      On the spot.

      Showroom Lead monthly

    5. 5

      Follow up

      Thank-you email.

      Marketing Executive monthly

    6. 6

      Track

      Sales per visit.

      Showroom Lead monthly

    First result
    1 quarter
    Cost
    Staff hours
    Owner
    Showroom Lead

    Smallest test

    Host one evening.

    Why it works

    Add online booking for 30-minute slots, run two Agenda try-on evenings a month with light personalisation on the spot, and email Singapore subscribers.

    Hands-on visits convert premium shoppers, and evenings fit office workers.

    Risks and how to handle them

    • Low turnout

      Cap places and confirm the day before.

    Evidence

    • Your websiteShowroom at 81 Aljunied Road, two minutes from Aljunied MRT, "By appointment only", Monday to Friday 10am to 6pm, with self-collection daily 9am to 9pm.Source
    • Your websiteAgenda 14" Laptop Long Tote (checked October 20, 2026): SGD 598, the most expensive bag in the store, published October 15, 2026 as a pre-order in Black / Mist, Tan / Blush and Taupe / Olive; full grain pebble leather, 850 g, padded slot for 14" laptops (15" in the main compartment), 17.2 L, a logo patch that "holds card or your airtag". In the catalogue feed its product type is blank and it has no tags; its 39 images carry colour codes such as "#color_black / mist" as alt text.Source
    • Your website"13 Years of Gnome & Bow" (2013-2026): founded in Singapore by a former private banker; a 2014 crowdfunding campaign raised $37,561 from 229 supporters in 38 days; storytelling collections such as Hare & Tortoise (racing animal zipper tabs), reversible Jekyll & Hyde bags with hidden quotes, Musketeer pieces engraved "Tous por un", and the 42-piece limited Hitchhiker backpack (2022); collaborations with Tiger and AUGUSTMAN; several first runs "sold out"; a six-month retail store, then a showroom by appointment.Source
  • 13

    You ship worldwide and Malaysia gets duties-paid delivery, but many countries in the selector are charged in Singapore dollars and there are no market pages. Foreign shoppers must convert prices and guess duties.

    Medium impactMedium effort First result in 1 quarter E commerce Manager

    First action

    Check Shopify Markets settings for the top ten countries by orders.

    How to measure it

    Orders from outside Singapore

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Find markets

      Top ten by visits.

      E-commerce Manager 1 day

    2. 2

      Currencies

      Shopify Markets.

      E-commerce Manager 1 day

    3. 3

      Market pages

      Three countries.

      Marketing Executive 2 weeks

    4. 4

      Duties

      Show at checkout.

      E-commerce Manager 1 week

    5. 5

      Ads

      Small test in each.

      Marketing Executive 1 month

    6. 6

      Measure

      Conversion by market.

      E-commerce Manager monthly

    First result
    1 quarter
    Cost
    Ad test budget
    Owner
    E commerce Manager

    Smallest test

    Turn on local currency for Malaysia.

    Why it works

    Turn on local currencies for every market you serve, add short market pages for Malaysia, Hong Kong and Australia (delivery time, duties, returns), and show duties-paid status at checkout where it applies.

    Local prices and clear duties remove the two biggest doubts for cross-border shoppers.

    Risks and how to handle them

    • Exchange rate swings

      Round prices and review quarterly.

    Evidence

    • Your websiteCountry selector: many markets are priced in Singapore dollars rather than their own currency, for example Argentina, Brazil, Chile, Colombia, Bahrain and Belarus, while Australia (AUD), Canada (CAD), China (CNY) and the euro area get local prices.Source
    • Your websiteFAQ shipping: everything ships from Singapore; free above SGD 200; Singapore standard SGD 6, express SGD 15, urgent SGD 30, free pick-up; Malaysia MYR 50 and the Philippines PHP 1000 with duties and taxes paid; Japan, Hong Kong and China by FedEx; elsewhere USD 25 economy or USD 35 priority, with duties paid by the recipient.Source
  • 14

    The blog holds 96 "Media Features" posts and 11 press posts, mostly old, separate pages. Press is persuasive, but scattered posts are hard to scan.

    Medium impactLow effort First result in 1 month Marketing Executive

    First action

    Pick the 15 best features.

    How to measure it

    Assisted orders

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Pick features

      Best 15.

      Marketing Executive 1 week

    2. 2

      Build page

      Logos and quotes.

      E-commerce Manager 1 week

    3. 3

      Redirect

      Thin posts.

      E-commerce Manager 1 day

    4. 4

      Link

      From homepage.

      E-commerce Manager 1 hour

    5. 5

      Guides

      Link products.

      Marketing Executive 2 weeks

    6. 6

      Review

      Twice a year.

      Marketing Executive 6 months

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Executive

    Smallest test

    Publish the page with ten features.

    Why it works

    Make one "As featured in" page with logos and best quotes by year, link it from the homepage and product pages, and redirect thin posts to it. Keep the Gentlegnomes Post for guides and link each guide to the products it mentions.

    One strong proof page beats a hundred thin ones for shoppers and for search.

    Risks and how to handle them

    • Losing old links

      Redirect each post.

    Evidence

    • Your websiteSitemap (355 URLs): the blog has 102 posts in "The Gentlegnomes Post", 96 in "Media Features" and 11 in "Press"; recent posts cover gifting ("Five Farewell Gift Ideas for a Colleague Leaving After Ten Years", "Leather Gifts for Women"), construction ("Leather Backpack Construction: the Three Details That Decide How It Lasts") and choices ("Slim Card Holder or Bifold").Source
    • Your website"13 Years of Gnome & Bow" (2013-2026): founded in Singapore by a former private banker; a 2014 crowdfunding campaign raised $37,561 from 229 supporters in 38 days; storytelling collections such as Hare & Tortoise (racing animal zipper tabs), reversible Jekyll & Hyde bags with hidden quotes, Musketeer pieces engraved "Tous por un", and the 42-piece limited Hitchhiker backpack (2022); collaborations with Tiger and AUGUSTMAN; several first runs "sold out"; a six-month retail store, then a showroom by appointment.Source
  • 15

    Your promise is "Refined outside. Alive inside": colourful linings, hidden quotes and clever pockets. Photos show the outside; the inside is the surprise that videos sell.

    Medium impactLow effort First result in 1 quarter Marketing Executive

    First action

    Film the Agenda reveal first.

    How to measure it

    Orders from TikTok and Instagram

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Plan shots

      One per bag.

      Marketing Executive 1 week

    2. 2

      Film

      Phone and good light.

      Marketing Executive weekly

    3. 3

      Post

      TikTok and Reels.

      Marketing Executive weekly

    4. 4

      Product pages

      Embed best.

      E-commerce Manager monthly

    5. 5

      Ads

      Boost winners.

      Marketing Executive monthly

    6. 6

      Measure

      Orders.

      E-commerce Manager monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Marketing Executive

    Smallest test

    Post one reveal.

    Why it works

    Film a 15-second reveal for each bag: closed and composed, then opened to the lining, laptop fit and pockets. Post weekly on TikTok and Reels and use the best on product pages.

    Reveal videos are made for short-form feeds and show what makes the brand different.

    Risks and how to handle them

    • Time cost

      Batch filming monthly.

    Evidence

    • Your website"13 Years of Gnome & Bow" (2013-2026): founded in Singapore by a former private banker; a 2014 crowdfunding campaign raised $37,561 from 229 supporters in 38 days; storytelling collections such as Hare & Tortoise (racing animal zipper tabs), reversible Jekyll & Hyde bags with hidden quotes, Musketeer pieces engraved "Tous por un", and the 42-piece limited Hitchhiker backpack (2022); collaborations with Tiger and AUGUSTMAN; several first runs "sold out"; a six-month retail store, then a showroom by appointment.Source
    • Your websiteThe homepage "Follow on YouTube" link (youtube.com/@gnomebow6488) returns 404; the other social links are Instagram, Threads, TikTok and Facebook.Source
    • Your websiteAgenda 14" Laptop Long Tote (checked October 20, 2026): SGD 598, the most expensive bag in the store, published October 15, 2026 as a pre-order in Black / Mist, Tan / Blush and Taupe / Olive; full grain pebble leather, 850 g, padded slot for 14" laptops (15" in the main compartment), 17.2 L, a logo patch that "holds card or your airtag". In the catalogue feed its product type is blank and it has no tags; its 39 images carry colour codes such as "#color_black / mist" as alt text.Source
  • 16

    Lines such as Musketeer, Gulliver and the braided bracelets sit in clearance, and your history shows customers love the stories behind them (Hare & Tortoise races, Jekyll & Hyde quotes, "Tous por un").

    Medium impactLow effort First result in 1 month Marketing Executive

    First action

    Segment buyers by line in Klaviyo.

    How to measure it

    Revenue from farewell emails

    Now
    –
    Target
    SGD 10,000
    By
    1 quarter

    Steps

    1. 1

      Segments

      By line.

      Marketing Executive 1 day

    2. 2

      Stories

      One per line.

      Founder 1 week

    3. 3

      Emails

      Farewell series.

      Marketing Executive 1 week

    4. 4

      Final Edition page

      Stories added.

      E-commerce Manager 1 week

    5. 5

      Agenda link

      Next chapter.

      Marketing Executive 1 day

    6. 6

      Measure

      Sales per segment.

      Marketing Executive monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Executive

    Smallest test

    Send one farewell email for the bracelets.

    Why it works

    Email past buyers of each retiring line with its story, the last colours left and an invitation to the Agenda as "the next chapter". Add the story to the Final Edition page.

    Owners of a line are the most likely buyers of its last pieces and of what replaces it.

    Risks and how to handle them

    • Upsets fans

      Explain why the line retires.

    Evidence

    • Your website"13 Years of Gnome & Bow" (2013-2026): founded in Singapore by a former private banker; a 2014 crowdfunding campaign raised $37,561 from 229 supporters in 38 days; storytelling collections such as Hare & Tortoise (racing animal zipper tabs), reversible Jekyll & Hyde bags with hidden quotes, Musketeer pieces engraved "Tous por un", and the 42-piece limited Hitchhiker backpack (2022); collaborations with Tiger and AUGUSTMAN; several first runs "sold out"; a six-month retail store, then a showroom by appointment.Source
    • Your websiteCatalogue: 50 products in 73 collections. "Last Chance to Buy" holds 30 of the 50, including the Dryna backpack the homepage calls "Back in Stock"; Sale holds 17. The menu links a Jekyll & Hyde collection that has no products, "CNY Picks" (27 products) and "Father's Day Gifts" (26) are still published, and the beige collection's address is spelled "biege".Source
    • Your websiteCollection check (October 20, 2026): the Agenda tote appears in Work, Men and "Last Chance to Buy" (whose page says "Less than 9 pieces per colour left. Once it's sold out, it's gone forever."), but not in Bags, Laptop Bags, Laptop Bags for Her, Laptop Bags for Him, Bags for Women, Women, Leather Collection, Best Sellers or All Gifts. Laptop Bags and both gendered laptop collections contain one product, the Dryna backpack.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Gnome & Bow began with 229 crowdfunding backers, and its best moments were storytelling collections that sold out, such as the 42-piece Hitchhiker backpack. The current range is calmer. Numbered, story-led capsules are what bigger rivals like Bellroy and PEDRO do not do.

    High impactHigh effort First result in 3 quarters Founder

    First action

    Choose the next story and sketch three pieces.

    How to measure it

    Pre-orders per capsule

    Now
    –
    Target
    150
    By
    3 quarters

    Steps

    1. 1

      Pick story

      Theme and details.

      Product Designer 1 month

    2. 2

      Design

      Three pieces.

      Product Designer 2 months

    3. 3

      Price

      Backer and retail.

      Founder 2 weeks

    4. 4

      Pre-order

      Subscribers first.

      Marketing Executive 1 month

    5. 5

      Updates

      Weekly story posts.

      Marketing Executive weekly

    6. 6

      Produce

      To orders.

      Founder 2 months

    First result
    3 quarters
    Cost
    Design and sample costs
    Owner
    Founder

    Smallest test

    Poll subscribers on three story ideas.

    Why it works

    Each year release one story capsule (a new tale, hidden details, numbered pieces), open pre-orders to subscribers first with a backer price, and produce only what is ordered. Tell the design story in weekly updates.

    Pre-orders fund production with no stock risk, and scarcity plus story is the brand's original strength.

    Risks and how to handle them

    • Delays frustrate backers

      Give honest dates and updates.

    Evidence

    • Your website"13 Years of Gnome & Bow" (2013-2026): founded in Singapore by a former private banker; a 2014 crowdfunding campaign raised $37,561 from 229 supporters in 38 days; storytelling collections such as Hare & Tortoise (racing animal zipper tabs), reversible Jekyll & Hyde bags with hidden quotes, Musketeer pieces engraved "Tous por un", and the 42-piece limited Hitchhiker backpack (2022); collaborations with Tiger and AUGUSTMAN; several first runs "sold out"; a six-month retail store, then a showroom by appointment.Source
    • Competitor researchRivals' own homepages: Bellroy, "Considered Carry Goods: Wallets, Bags, Phone Cases & More"; PEDRO Singapore, "Shop Shoes, Bags & Accessories Online", "New styles updated weekly"; Hunt Leather, "The finest handbags, luggage, accessories and leathergoods from around the world, since 1975".Source
    • Your websiteAgenda 14" Laptop Long Tote (checked October 20, 2026): SGD 598, the most expensive bag in the store, published October 15, 2026 as a pre-order in Black / Mist, Tan / Blush and Taupe / Olive; full grain pebble leather, 850 g, padded slot for 14" laptops (15" in the main compartment), 17.2 L, a logo patch that "holds card or your airtag". In the catalogue feed its product type is blank and it has no tags; its 39 images carry colour codes such as "#color_black / mist" as alt text.Source
  • 18

    You promise a lifetime warranty and sell cleaners and a mink-oil conditioner. A visible care programme turns that promise into repeat visits and purchases.

    Medium impactMedium effort First result in 2 quarters Customer Service Lead

    First action

    Add bag registration to the order confirmation.

    How to measure it

    Customers buying again within a year

    Now
    –
    Target
    +10 points
    By
    4 quarters

    Steps

    1. 1

      Registration

      At order.

      E-commerce Manager 2 weeks

    2. 2

      Reminders

      Yearly care email.

      Marketing Executive 1 week

    3. 3

      Showroom service

      Free conditioning.

      Showroom Lead 1 month

    4. 4

      Repair menu

      Prices.

      Customer Service Lead 1 month

    5. 5

      Straps

      Upsell.

      E-commerce Manager ongoing

    6. 6

      Measure

      Repeat rate.

      E-commerce Manager quarterly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Customer Service Lead

    Smallest test

    Offer free conditioning to ten past buyers.

    Why it works

    Register each bag at purchase, send a care reminder every year with a conditioning guide, offer free conditioning at the showroom and a paid repair and strap-replacement service, and track bags by owner.

    Care keeps owners in touch for years and sells care kits, straps and the next bag.

    Risks and how to handle them

    • Repair costs

      Price repairs outside warranty.

    Evidence

    • Your websitePromises that disagree: the site-wide bar says "Lifetime Warranty | Global Shipping | 30 Day Returns" and footer badges say "Free Shipping", while the Wholesale page says products are "backed by a 1 year warranty" and the FAQ says "Free Shipping above 200 SGD".Source
    • Your websiteAdd-ons in the catalogue: Personalisation (SGD 38 or 48), a gift card, a red Gift Packaging Book Box (SGD 10) and a paper bag (SGD 8), leather and fabric cleaner sets and a mink-oil conditioner (SGD 38 each), and replacement straps and chains from SGD 28.Source
    • Your websiteShowroom at 81 Aljunied Road, two minutes from Aljunied MRT, "By appointment only", Monday to Friday 10am to 6pm, with self-collection daily 9am to 9pm.Source
  • 19

    Corporate gifting today is one-off orders. Growing companies onboard new staff every month, and a personalised card holder, lanyard and laptop bag make a welcome kit.

    High impactMedium effort First result in 3 quarters Corporate Sales Lead

    First action

    Pitch the plan to five existing corporate clients.

    How to measure it

    Active kit contracts

    Now
    –
    Target
    10
    By
    4 quarters

    Steps

    1. 1

      Design kits

      Three tiers.

      Corporate Sales Lead 1 month

    2. 2

      Price

      Per kit, yearly.

      Founder 2 weeks

    3. 3

      Upload flow

      Names by form.

      E-commerce Manager 1 month

    4. 4

      Pitch

      Existing clients.

      Corporate Sales Lead 1 quarter

    5. 5

      Deliver

      Monthly batches.

      Customer Service Lead monthly

    6. 6

      Renew

      Yearly review.

      Corporate Sales Lead yearly

    First result
    3 quarters
    Cost
    Stock and packaging
    Owner
    Corporate Sales Lead

    Smallest test

    Sign one company.

    Why it works

    Offer a monthly or quarterly welcome-kit plan: the company uploads names, Gnome & Bow personalises and ships. Price by kit with a yearly contract.

    Recurring corporate revenue smooths seasonal sales and uses the 10-unit minimum process already in place.

    Risks and how to handle them

    • Small batches are costly

      Minimum kits per batch.

    Evidence

    • Your websiteCorporate Gifts page: "Trusted by 80+ Corporate Clients"; ready-made gifts with logo embossing, name engraving and branded packaging from 10 units (delivery 4-5 days), bespoke designs from 100-300 units (2-3 weeks prototyping plus 6-8 weeks production), digital mockups before production, and "on-site live personalisation" at corporate events. The call to action is "Whatsapp Us Now".Source
    • Your websiteAdd-ons in the catalogue: Personalisation (SGD 38 or 48), a gift card, a red Gift Packaging Book Box (SGD 10) and a paper bag (SGD 8), leather and fabric cleaner sets and a mink-oil conditioner (SGD 38 each), and replacement straps and chains from SGD 28.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    You write about farewell gifts for colleagues, and office gifts are usually paid by several people. Today one person must pay and collect from the others.

    Medium impactLow effort First result in 1 quarter E commerce Manager

    First action

    Test with gift cards and a shared link.

    How to measure it

    Group gifts per month

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Pick method

      App or gift card based.

      E-commerce Manager 2 weeks

    2. 2

      Landing page

      How it works.

      Marketing Executive 1 week

    3. 3

      Blog link

      From farewell posts.

      Marketing Executive 1 day

    4. 4

      Corporate

      Offer to HR teams.

      Corporate Sales Lead ongoing

    5. 5

      Measure

      Orders and new visitors.

      E-commerce Manager monthly

    6. 6

      Improve

      Based on feedback.

      E-commerce Manager quarterly

    First result
    1 quarter
    Cost
    App cost
    Owner
    E commerce Manager

    Smallest test

    Run one group gift by hand.

    Why it works

    Offer a group-gift link: one organiser picks the gift and personalisation, shares a link, colleagues contribute, and the order ships when funded. Start with a gift card based version.

    Group gifts allow higher-priced items such as the Agenda tote and bring many new visitors to the site.

    Risks and how to handle them

    • Unfunded gifts

      Set a deadline and refund rules.

    Evidence

    • Your websiteSitemap (355 URLs): the blog has 102 posts in "The Gentlegnomes Post", 96 in "Media Features" and 11 in "Press"; recent posts cover gifting ("Five Farewell Gift Ideas for a Colleague Leaving After Ten Years", "Leather Gifts for Women"), construction ("Leather Backpack Construction: the Three Details That Decide How It Lasts") and choices ("Slim Card Holder or Bifold").Source
    • Your websiteAdd-ons in the catalogue: Personalisation (SGD 38 or 48), a gift card, a red Gift Packaging Book Box (SGD 10) and a paper bag (SGD 8), leather and fabric cleaner sets and a mink-oil conditioner (SGD 38 each), and replacement straps and chains from SGD 28.Source
    • Your websiteAgenda 14" Laptop Long Tote (checked October 20, 2026): SGD 598, the most expensive bag in the store, published October 15, 2026 as a pre-order in Black / Mist, Tan / Blush and Taupe / Olive; full grain pebble leather, 850 g, padded slot for 14" laptops (15" in the main compartment), 17.2 L, a logo patch that "holds card or your airtag". In the catalogue feed its product type is blank and it has no tags; its 39 images carry colour codes such as "#color_black / mist" as alt text.Source
  • 21

    The Agenda's logo patch "holds card or your airtag", and you sell passport holders and luggage tags. Travellers worried about lost bags search for trackable bags.

    Medium impactLow effort First result in 1 month Marketing Executive

    First action

    Shoot one photo of the AirTag pocket.

    How to measure it

    Guide visits

    Now
    –
    Target
    1,000 a month
    By
    2 quarters

    Steps

    1. 1

      Photos

      AirTag pocket.

      Marketing Executive 1 day

    2. 2

      Tag

      AirTag-ready.

      E-commerce Manager 1 hour

    3. 3

      Collection

      Trackable carry.

      E-commerce Manager 1 hour

    4. 4

      Guide

      Tracking bags.

      Marketing Executive 1 week

    5. 5

      Social

      Short video.

      Marketing Executive 1 week

    6. 6

      Measure

      Visits and orders.

      E-commerce Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Executive

    Smallest test

    Post one video.

    Why it works

    Show the AirTag pocket in photos and video, add an "AirTag-ready" tag and collection, and write a short guide on tracking bags and wallets, linking the Agenda, luggage tags and passport holders.

    A practical feature with a clear search term reaches buyers who would not search for a leather tote.

    Risks and how to handle them

    • Trademark use

      Describe compatibility plainly, without implying endorsement.

    Evidence

    • Your websiteAgenda 14" Laptop Long Tote (checked October 20, 2026): SGD 598, the most expensive bag in the store, published October 15, 2026 as a pre-order in Black / Mist, Tan / Blush and Taupe / Olive; full grain pebble leather, 850 g, padded slot for 14" laptops (15" in the main compartment), 17.2 L, a logo patch that "holds card or your airtag". In the catalogue feed its product type is blank and it has no tags; its 39 images carry colour codes such as "#color_black / mist" as alt text.Source
    • Your websiteFAQ shipping: everything ships from Singapore; free above SGD 200; Singapore standard SGD 6, express SGD 15, urgent SGD 30, free pick-up; Malaysia MYR 50 and the Philippines PHP 1000 with duties and taxes paid; Japan, Hong Kong and China by FedEx; elsewhere USD 25 economy or USD 35 priority, with duties paid by the recipient.Source
  • 22

    After 13 years many customers own an older Gnome & Bow bag. The Agenda tote is the new flagship, and some owners would upgrade if the old bag had a value.

    Medium impactMedium effort First result in 2 quarters Founder

    First action

    Set credit values for three bag types.

    How to measure it

    Trade-ins per quarter

    Now
    –
    Target
    50
    By
    2 quarters

    Steps

    1. 1

      Values

      By bag and condition.

      Founder 2 weeks

    2. 2

      Process

      Showroom or post.

      Customer Service Lead 2 weeks

    3. 3

      Recondition

      Clean and repair.

      Showroom Lead ongoing

    4. 4

      Pre-loved page

      Listings.

      E-commerce Manager 1 month

    5. 5

      Email owners

      Past bag buyers.

      Marketing Executive 1 week

    6. 6

      Measure

      Upgrades.

      E-commerce Manager monthly

    First result
    2 quarters
    Cost
    Credit cost
    Owner
    Founder

    Smallest test

    Offer trade-in to 50 past bag buyers.

    Why it works

    Offer SGD credit for any Gnome & Bow bag in good condition, recondition them at the showroom, and resell as "Pre-loved" with the lifetime warranty.

    Trade-in lowers the price barrier for loyal owners and creates a pre-loved range for new, price-sensitive buyers.

    Risks and how to handle them

    • Low-quality returns

      Condition rules and inspection.

    Evidence

    • Your website"13 Years of Gnome & Bow" (2013-2026): founded in Singapore by a former private banker; a 2014 crowdfunding campaign raised $37,561 from 229 supporters in 38 days; storytelling collections such as Hare & Tortoise (racing animal zipper tabs), reversible Jekyll & Hyde bags with hidden quotes, Musketeer pieces engraved "Tous por un", and the 42-piece limited Hitchhiker backpack (2022); collaborations with Tiger and AUGUSTMAN; several first runs "sold out"; a six-month retail store, then a showroom by appointment.Source
    • Your websiteAgenda 14" Laptop Long Tote (checked October 20, 2026): SGD 598, the most expensive bag in the store, published October 15, 2026 as a pre-order in Black / Mist, Tan / Blush and Taupe / Olive; full grain pebble leather, 850 g, padded slot for 14" laptops (15" in the main compartment), 17.2 L, a logo patch that "holds card or your airtag". In the catalogue feed its product type is blank and it has no tags; its 39 images carry colour codes such as "#color_black / mist" as alt text.Source
    • Your websitePromises that disagree: the site-wide bar says "Lifetime Warranty | Global Shipping | 30 Day Returns" and footer badges say "Free Shipping", while the Wholesale page says products are "backed by a 1 year warranty" and the FAQ says "Free Shipping above 200 SGD".Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Gnome & Bow did not commission, review or endorse it, and Programmable is not affiliated with Gnome & Bow. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Gnome & Bow runs its business.

Something wrong, or do you represent Gnome & Bow? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Shelve the Agenda tote, honest Last Chance, trim collections, consistent promises, small homepage fixes, zoom and accessibility, DMARC.

  2. Days 31 to 6011 ideas

    Corporate quotes, comparison page, photo reviews, personalisation options, try-on evenings, local prices, press page, reveal videos and farewell stories; group gifting and the AirTag guide.

  3. Days 61 to 904 ideas

    Story capsule pre-orders, lifetime care programme, welcome-kit subscriptions and trade-ins.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value work bags that are composed outside and colourful inside. The most cited problem: choosing between practical and beautiful work bags.

  • Storytelling details and personalisation
  • Finding a thoughtful gift for a colleague
  • In their words: “refined outside, alive inside”

Market

Competitive landscape

3 competitors compared: Bellroy, PEDRO and Hunt Leather.

  • Gap to exploit: Work bags with storytelling details
  • Bellroy: Less personalisation and storytelling
  • PEDRO: Fashion cycle rather than lifetime pieces

From the team that wrote this playbook

All products
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