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  • Plan
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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 26, 2026
  1. Programmable
  2. Playbooks
  3. Mobbin
Mobbin logo

growth playbook · Oct 26, 2026

mobbin.com (opens in a new tab)

Mobbin growth playbook

Diagnosis

Mobbin grew to 3M+ registered users almost entirely through product and word-of-mouth, and its hiring shows the next engine: video (a YouTube editor and a motion designer) on top of a library the analysts grow by thousands of screens a week. The gaps are discoverability and conversion: no page per app while a rival ranks "Duolingo UI Screens ...

Free Mobbin Alternative", slow loading for real visitors, research studies with too few videos, and paid features free users never get to try. This playbook adds app pages, study videos, faster pages, a weekly "new on Mobbin" and an MCP trial first, then builds reports, partnerships and vertical packs.

Growth Score

7/10

Biggest Opportunity

Turn the library into pages and videos people find: one page per app, and one video per study.

Biggest Risk

Free alternatives such as Banani, Refero and Page Flows publish app-by-app pages and target the Mobbin name in search, while AI tools may reduce designers' need to browse references.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Public app pages for the apps in the library, before rivals own "[app] UI screens"

    List the 500 most-viewed apps and draft one template.

    High impact First result in 2 months
  2. 2

    A video for every study: turn the 859-streak and 1,460-onboarding studies into the YouTube backbone

    Script the onboarding study video.

    High impact First result in 1 month
  3. 3

    Cut loading time below 2.5 s for real visitors

    Measure HTML size and LCP element on the top five templates.

    High impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 9Fill-ins · 6Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Mobbin's 3,248 sitemap URLs cover patterns and brand colors, but there is no page per app: on "Cancel Subscription UI Flows" the Duolingo, Revolut and Headspace cards do not link anywhere app-specific. Meanwhile Banani publishes app pages titled "Duolingo UI Screens | View & Edit with Free Mobbin Alternative" in seven languages. Designers search by app name ("Duolingo onboarding", "Revolut app UI"), and Mobbin already proves the per-company format works with its 495 brand color pages.

    High impactMedium effort First result in 2 months Growth lead

    First action

    List the 500 most-viewed apps and draft one template.

    How to measure it

    Organic sign-ups from app pages

    Now
    –
    Target
    3,000 a month
    By
    2 quarters

    Steps

    1. 1

      Pick apps

      500 most viewed in the library.

      Growth lead 1 week

    2. 2

      Design template

      Summary, counts, patterns, previews, colors.

      Marketing & Motion Designer 1 week

    3. 3

      Build

      Static pages with a sign-up wall for full flows.

      Software Engineer 1 month

    4. 4

      Link

      Explore cards and color pages to app pages.

      Software Engineer 1 week

    5. 5

      Feed updates

      Analysts' weekly additions refresh the page dates.

      UX Content Analyst (Mobile) weekly

    6. 6

      Measure

      Rankings, sign-ups and Pro upgrades by app.

      Growth lead monthly

    First result
    2 months
    Cost
    Engineering time
    Owner
    Growth lead

    Smallest test

    Publish ten app pages and compare sign-ups after a month.

    Why it works

    Publish one indexable page per app: what the app is, platforms, number of screens and flows, last updated date, the patterns it is known for (linking to explore pages), a few preview screens, and its brand colors page. Full screens and flows stay behind sign-up and Pro. Link every card on the explore pages to its app page. Start with the 500 most-viewed apps and add pages as the analysts curate new ones each week.

    App-name searches are high intent and almost unclaimed by Mobbin itself. Every screen the analysts add makes the page fresher, and a preview with a sign-up wall turns that traffic into accounts.

    Ready to use

    ChecklistApp page template

    [ ] App name, category, platforms
    [ ] Screens and flows count, last updated
    [ ] Top patterns linked to explore pages
    [ ] 3-5 preview screens
    [ ] Brand colors page link
    [ ] Sign-up wall for full flows
    [ ] Linked from every explore card
    [ ] Title: "[App] UI screens and flows | Mobbin"

    Risks and how to handle them

    • Giving away paid content

      Show a few previews; keep full flows and downloads paid.

    • App owners object

      Use the same reference terms as today and an easy removal path.

    Evidence

    • Your websiteSitemap (read October 23, 2026): 3,248 URLs: 1,068 color-meaning pages, 495 brand color pages, 1,547 explore pages for patterns across mobile, web and sites, 60 glossary entries, 18 blog posts and 32 changelog pages. There is no page per app in the library.Source
    • Your websiteExplore page "Cancel Subscription UI Flows" ("Discover 170+ best mobile app designs for Canceling Subscription flows"): cards such as "Cancelling subscription plan on Duolingo", Revolut, Strava, Headspace and ClassPass with written summaries. The app names do not link to any app page; the page's links go to other explore pages, sign-up and pricing.Source
    • Competitor researchBanani's reference pages target Mobbin by name: its app page is titled "Duolingo UI Screens | View & Edit with Free Mobbin Alternative" and its index "Mobbin Free Alternative | App UI Screen References" ("Browse UI screens and flow of viral apps for free, like Tinder, Duolingo, and Airbnb"), with versions in English, German, Spanish, French, Japanese, Portuguese and Turkish.Source
    • Your websiteBrand color pages are per company, for example "15Five Brand Color Palette: Hex, RGB, CMYK and UIs", with a short company description and copyable color codes.Source
    • HiringUX Content Analysts, Web (posted September 14, 2026) and Mobile (posted August 20, 2026): "we curate thousands of app screenshots every week. Our team of analysts meticulously organizes and tags them by hand"; each week analysts "analyze the best-in-class apps and conduct a detailed breakdown". Every post says Mobbin serves "over 3 million users" at companies "such as Wise, Airbnb, Headspace, Duolingo, Uber".Source
  • 02

    Mobbin is "doubling down on video as a primary growth engine" and has hired an editor for teardowns and deep-dives. The channel has 35,800 subscribers but only 13 videos, while the blog already holds research no rival can copy (859 streak designs, 1,460 onboarding flows).

    High impactLow effort First result in 1 month YouTube channel lead

    First action

    Script the onboarding study video.

    How to measure it

    Sign-ups attributed to YouTube

    Now
    –
    Target
    2,000 a month
    By
    2 quarters

    Steps

    1. 1

      Pick studies

      Two existing, then one a month.

      YouTube channel lead 1 week

    2. 2

      Script

      Study into story.

      YouTube channel lead 1 week

    3. 3

      Edit

      Long-form cut.

      YouTube Video Editor 2 weeks

    4. 4

      Shorts

      Three per video.

      Marketing & Motion Designer 1 week

    5. 5

      Link

      Explore pages and sign-up.

      Growth lead 1 day

    6. 6

      Measure

      Retention and sign-ups.

      YouTube channel lead monthly

    First result
    1 month
    Cost
    Editing costs
    Owner
    YouTube channel lead

    Smallest test

    Publish one study video.

    Why it works

    Make each study a long-form video, cut three shorts per video with the motion designer, and give each a pinned link to the matching explore page. Then plan future studies and videos together, one a month.

    Studies give videos a fresh, data-backed hook, and video spreads studies far beyond the blog.

    Risks and how to handle them

    • Slow output

      Keep a backlog of two scripts.

    Evidence

    • HiringYouTube Video Editor (posted October 14, 2026): "Over the past 4 years, Mobbin has grown to 3M+ registered users almost entirely through product and organic word-of-mouth. Since Mobbin is a visual product, it's best understood through visual education, and we're doubling down on video as a primary growth engine." The editor cuts "UI/UX teardowns, product deep-dives, and educational content" for the Mobbin YouTube channel; thumbnail sense is a bonus.Source
    • Your websiteBlog: research pieces such as "Streaks are about losing: a study of 859 streak designs" (with an embedded YouTube video) and "The long onboarding: a study of 1,460 flows", plus "What good dashboard design looks like", "Mobbin vs Page Flows", "Mobbin vs Refero", "Best Mobbin Alternatives" and a "2023 Wrapped" post; 18 posts in the sitemap.Source
    • YouTubeThe @mobbindesign channel has about 35,800 subscribers, 13 videos and 1.23 million views.Source
    • HiringMarketing & Motion Designer (part-time, about 20 hours a week, posted September 11, 2026): turns "Mobbin's products, brand and ideas into compelling visual stories" across "product launches, videos, campaigns, socials"; crafts "product videos, teasers and social content" and designs "marketing assets, social content, ads".Source
  • 03

    Real visitors wait 3.35 s for the main content at the 75th percentile, failing Core Web Vitals, while interaction and layout pass. Pages send about a megabyte of HTML each, much of it inline data for image grids.

    High impactMedium effort First result in 1 month Software Engineer

    First action

    Measure HTML size and LCP element on the top five templates.

    How to measure it

    LCP at the 75th percentile

    Now
    –
    Target
    under 2.5 s
    By
    1 quarter

    Steps

    1. 1

      Profile

      Top templates.

      Software Engineer 1 week

    2. 2

      Trim data

      First rows only.

      Software Engineer 2 weeks

    3. 3

      Prioritize images

      First screenshots first.

      Software Engineer 1 week

    4. 4

      Resize

      Grid image sizes.

      Software Engineer 1 week

    5. 5

      Monitor

      Weekly field data.

      Software Engineer weekly

    6. 6

      Budget

      HTML size limit in CI.

      Software Engineer 1 month

    First result
    1 month
    Cost
    Engineering time
    Owner
    Software Engineer

    Smallest test

    Fix the explore template first.

    Why it works

    Trim the inline data on the homepage and explore pages (send the first rows and load the rest on scroll), prioritize the first screenshots, use smaller image sizes in grids, and track field LCP weekly.

    Visual pages that appear fast keep visitors browsing and signing up, and passing Core Web Vitals helps rankings for every explore and app page.

    Risks and how to handle them

    • Less content visible to crawlers

      Keep text and links server-rendered.

    Evidence

    • Google PageSpeedChrome UX Report for mobbin.com (real visitors, 75th percentile): loading LCP 3.35 s fails the 2.5 s limit, while responsiveness (INP 125 ms) and layout (CLS 0.01) pass. The homepage and a sampled explore page each send about 1.06-1.08 MB of HTML.Source
    • Your websiteSitemap (read October 23, 2026): 3,248 URLs: 1,068 color-meaning pages, 495 brand color pages, 1,547 explore pages for patterns across mobile, web and sites, 60 glossary entries, 18 blog posts and 32 changelog pages. There is no page per app in the library.Source
  • 04

    Analysts curate thousands of screens every week and the homepage promises "new every week", but the changelog has one entry in the last 90 days. Users cannot easily see what arrived.

    Medium impactLow effort First result in 2 weeks UX Content Analyst

    First action

    Draft this week's list from the analysts' queue.

    How to measure it

    Weekly active free users

    Now
    –
    Target
    +10%
    By
    1 quarter

    Steps

    1. 1

      Export additions

      Weekly list.

      UX Content Analyst (Web) weekly

    2. 2

      Write notes

      Three highlights.

      UX Content Analyst (Mobile) weekly

    3. 3

      Publish

      Page and email.

      Growth lead weekly

    4. 4

      Social

      Best screens.

      Marketing & Motion Designer weekly

    5. 5

      Track

      Opens, returns, upgrades.

      Growth lead weekly

    6. 6

      Refine

      Topics that drive returns.

      Growth lead monthly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    UX Content Analyst (Web)

    Smallest test

    Send one issue to 10% of users.

    Why it works

    Publish a weekly page listing new and updated apps and notable patterns, send it as an email to free and paid users, and post the best three screens on social.

    Fresh content is the reason to come back and the strongest upgrade nudge for free users.

    Risks and how to handle them

    • Email fatigue

      Let users choose weekly or monthly.

    Evidence

    • HiringUX Content Analysts, Web (posted September 14, 2026) and Mobile (posted August 20, 2026): "we curate thousands of app screenshots every week. Our team of analysts meticulously organizes and tags them by hand"; each week analysts "analyze the best-in-class apps and conduct a detailed breakdown". Every post says Mobbin serves "over 3 million users" at companies "such as Wise, Airbnb, Headspace, Duolingo, Uber".Source
    • Your websiteHomepage: "The design reference library for apps and sites. 621,500 shipped screens, new every week"; Apps, Sites, Screens, Flows, Animations and UI Elements; "Give your AI agents access to Mobbin" via MCP on Pro and Team plans (Cursor, ChatGPT, Claude, Figma, Grok); Finance+ "60+ investment, banking, and crypto apps, including flows behind KYC walls and geo-locks".Source
    • Your websiteChangelog: the latest entry is "A better way to search" (August 5, 2026): plain-language search across screens, flows and sections, text inside screenshots, and AI Deep Search. It is the only entry in the last 90 days.Source
  • 05

    Finance+ costs $399 a month. The homepage says "60+" apps and the pricing page says "over 80". Buyers at this price check details.

    Medium impactLow effort First result in 1 month Growth lead

    First action

    Update the homepage count today.

    How to measure it

    Finance+ purchases

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Update counts

      One number site-wide.

      Growth lead 1 day

    2. 2

      List apps

      On the Finance+ page.

      UX Content Analyst (Mobile) 1 week

    3. 3

      Add story

      OKX case.

      Marketing & Motion Designer 1 week

    4. 4

      Demo offer

      For Team accounts.

      Sales lead 2 weeks

    5. 5

      Outreach

      Fintech design teams.

      Sales lead ongoing

    6. 6

      Measure

      Demos and purchases.

      Sales lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Growth lead

    Smallest test

    Fix the count and add the app list.

    Why it works

    Use one current number everywhere, list the apps and flow types (KYC, geo-locked) on the Finance+ page, add the OKX story, and offer a short guided demo for Team accounts.

    Consistent, specific information supports a high-priced add-on, and a demo shortens the decision.

    Risks and how to handle them

    • Count changes often

      Pull the number from the library automatically.

    Evidence

    • Your websitePricing: Pro "$10 per month billed yearly" (flows, animations, search, AI credits, Deep Search, MCP); Team "$16 per member/month billed yearly" with shared collections and API access; Enterprise custom. Free: apps "Limited", flows and search "Not included", collections "Max 3". Finance+ is an add-on with "over 80 apps across Banking, Crypto, Investment" for "$399 /mo", while the homepage says "60+". "Invite & earn rewards" is listed for Pro only.Source
    • Your websiteHomepage: "The design reference library for apps and sites. 621,500 shipped screens, new every week"; Apps, Sites, Screens, Flows, Animations and UI Elements; "Give your AI agents access to Mobbin" via MCP on Pro and Team plans (Cursor, ChatGPT, Claude, Figma, Grok); Finance+ "60+ investment, banking, and crypto apps, including flows behind KYC walls and geo-locks".Source
    • Your websiteCustomer stories: "7,500+ teams reference Mobbin. Some of them since 2018." Stories from Cursor, OKX ("study apps that aren't available in their market"), Sanctum (a solo designer as "a 1.5x designer team"), Cognition, and an educator who "teaches hundreds of thousands of builders"; logos include Figma, Wise, Lovable, Airbnb, Notion, Duolingo and Shopify. Segments: Fintech, AI, Consumer, Agencies, SaaS/Devtools.Source
  • 06

    The MCP is a headline feature ("Give your AI agents access to Mobbin") but only on Pro and Team. The mobbin-mcp-server repo has 64 stars, so developers are curious; trying it once is the best pitch.

    High impactLow effort First result in 1 month Growth lead

    First action

    Set the free query limit.

    How to measure it

    Upgrade rate of MCP trial users

    Now
    –
    Target
    10%
    By
    1 quarter

    Steps

    1. 1

      Set limit

      Ten queries.

      Growth lead 1 week

    2. 2

      Build

      Metering and prompts.

      Software Engineer 2 weeks

    3. 3

      Promote

      MCP page and README.

      Growth lead 1 week

    4. 4

      Upgrade path

      At the limit.

      Software Engineer 1 week

    5. 5

      Measure

      Trials and upgrades.

      Growth lead weekly

    6. 6

      Tune

      Limit and prompts.

      Growth lead monthly

    First result
    1 month
    Cost
    Compute costs
    Owner
    Growth lead

    Smallest test

    Enable it for 10% of new sign-ups.

    Why it works

    Give each free account ten MCP queries a month, show the result quality in the agent, and prompt an upgrade when the limit is hit. Promote it on the MCP page and in GitHub.

    Builders who see their agent design with real references are likely to pay to keep it.

    Risks and how to handle them

    • Abuse of free queries

      Require a verified account.

    Evidence

    • Your websiteHomepage: "The design reference library for apps and sites. 621,500 shipped screens, new every week"; Apps, Sites, Screens, Flows, Animations and UI Elements; "Give your AI agents access to Mobbin" via MCP on Pro and Team plans (Cursor, ChatGPT, Claude, Figma, Grok); Finance+ "60+ investment, banking, and crypto apps, including flows behind KYC walls and geo-locks".Source
    • Your websitePricing: Pro "$10 per month billed yearly" (flows, animations, search, AI credits, Deep Search, MCP); Team "$16 per member/month billed yearly" with shared collections and API access; Enterprise custom. Free: apps "Limited", flows and search "Not included", collections "Max 3". Finance+ is an add-on with "over 80 apps across Banking, Crypto, Investment" for "$399 /mo", while the homepage says "60+". "Invite & earn rewards" is listed for Pro only.Source
    • GitHubMobbin's public repos include the official mobbin-mcp-server (64 stars) and "Official Mobbin skills for designing and building" (48 stars). robots.txt lets GPTBot read only Markdown versions of pages (llms.txt, pricing, colors, glossary, customers, changelog) and the blog.Source

This quarter 9

The core plays for the next three months.

  • 07

    Mobbin has 495 brand color pages ("Hex, RGB, CMYK and UIs") that attract designers searching a company's colors, but they end at the codes. Those visitors would want the same company's screens.

    High impactMedium effort First result in 1 quarter Growth lead

    First action

    Add a screens strip to 20 color pages.

    How to measure it

    Color page to sign-up rate

    Now
    –
    Target
    +30%
    By
    1 quarter

    Steps

    1. 1

      Match brands

      Color pages to apps.

      UX Content Analyst (Web) 1 week

    2. 2

      Design strip

      Screens and link.

      Marketing & Motion Designer 1 week

    3. 3

      Build

      On the template.

      Software Engineer 2 weeks

    4. 4

      Back-link

      From app pages.

      Software Engineer 1 week

    5. 5

      Measure

      Sign-ups.

      Growth lead monthly

    6. 6

      Extend

      Meaning pages.

      Growth lead 1 quarter

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Growth lead

    Smallest test

    Ship on 20 pages.

    Why it works

    On each color page show a strip of the brand's app screens and a link to its app page; on each app page link back. Track sign-ups from color pages before and after.

    Turns an existing traffic source into a path into the library.

    Risks and how to handle them

    • No app for some brands

      Show related apps in the category.

    Evidence

    • Your websiteBrand color pages are per company, for example "15Five Brand Color Palette: Hex, RGB, CMYK and UIs", with a short company description and copyable color codes.Source
    • Your websiteSitemap (read October 23, 2026): 3,248 URLs: 1,068 color-meaning pages, 495 brand color pages, 1,547 explore pages for patterns across mobile, web and sites, 60 glossary entries, 18 blog posts and 32 changelog pages. There is no page per app in the library.Source
  • 08

    The motion designer is hired for teasers and social content, and Mobbin has an Animations library. Short clips of how top apps animate a pattern are made for X, LinkedIn, Instagram and TikTok.

    Medium impactMedium effort First result in 1 quarter Marketing & Motion Designer

    First action

    Make three clips this week.

    How to measure it

    Social sign-ups

    Now
    –
    Target
    1,000 a month
    By
    1 quarter

    Steps

    1. 1

      Pick patterns

      Weekly.

      UX Content Analyst (Mobile) weekly

    2. 2

      Edit clips

      Three a week.

      Marketing & Motion Designer weekly

    3. 3

      Write hooks

      Short headline.

      Marketing & Motion Designer weekly

    4. 4

      Post

      Four platforms.

      Growth lead weekly

    5. 5

      Measure

      Sign-ups by platform.

      Growth lead monthly

    6. 6

      Reuse

      Best clips as ads.

      Marketing & Motion Designer monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Marketing & Motion Designer

    Smallest test

    Post three clips.

    Why it works

    Post three clips a week (one pattern, three apps, side by side), each linking to the explore page. Track follows and sign-ups by platform.

    Motion is what still screenshots cannot show and what designers share.

    Risks and how to handle them

    • Part-time capacity

      Use templates to keep each clip fast.

    Evidence

    • HiringMarketing & Motion Designer (part-time, about 20 hours a week, posted September 11, 2026): turns "Mobbin's products, brand and ideas into compelling visual stories" across "product launches, videos, campaigns, socials"; crafts "product videos, teasers and social content" and designs "marketing assets, social content, ads".Source
    • Your websiteHomepage: "The design reference library for apps and sites. 621,500 shipped screens, new every week"; Apps, Sites, Screens, Flows, Animations and UI Elements; "Give your AI agents access to Mobbin" via MCP on Pro and Team plans (Cursor, ChatGPT, Claude, Figma, Grok); Finance+ "60+ investment, banking, and crypto apps, including flows behind KYC walls and geo-locks".Source
  • 09

    Team costs $16 per member and adds shared collections and API access; 7,500+ teams already use Mobbin. Many companies likely have several individual Pro subscribers.

    High impactMedium effort First result in 1 quarter Software Engineer

    First action

    Count domains with three or more Pro users.

    How to measure it

    New Team accounts from detection

    Now
    –
    Target
    50 a month
    By
    1 quarter

    Steps

    1. 1

      Count domains

      Pro and active free.

      Software Engineer 1 week

    2. 2

      Design offer

      Credit for current plans.

      Growth lead 1 week

    3. 3

      Prompt

      In-app and email.

      Software Engineer 2 weeks

    4. 4

      Sales

      Larger domains.

      Sales lead ongoing

    5. 5

      Measure

      Conversions.

      Growth lead monthly

    6. 6

      Refine

      Thresholds.

      Growth lead monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Software Engineer

    Smallest test

    Email the top 20 domains.

    Why it works

    Detect companies with three or more Pro or active free users on the same domain, offer a Team trial with credit for current subscriptions, and have sales contact larger ones.

    Consolidating individuals into teams raises revenue and retention.

    Risks and how to handle them

    • Users prefer personal accounts

      Keep personal collections after joining.

    Evidence

    • Your websitePricing: Pro "$10 per month billed yearly" (flows, animations, search, AI credits, Deep Search, MCP); Team "$16 per member/month billed yearly" with shared collections and API access; Enterprise custom. Free: apps "Limited", flows and search "Not included", collections "Max 3". Finance+ is an add-on with "over 80 apps across Banking, Crypto, Investment" for "$399 /mo", while the homepage says "60+". "Invite & earn rewards" is listed for Pro only.Source
    • Your websiteCustomer stories: "7,500+ teams reference Mobbin. Some of them since 2018." Stories from Cursor, OKX ("study apps that aren't available in their market"), Sanctum (a solo designer as "a 1.5x designer team"), Cognition, and an educator who "teaches hundreds of thousands of builders"; logos include Figma, Wise, Lovable, Airbnb, Notion, Duolingo and Shopify. Segments: Fintech, AI, Consumer, Agencies, SaaS/Devtools.Source
  • 10

    Mobbin has written stories from Cursor, OKX, Sanctum and Cognition, and is betting on video. Seeing a known team at work is persuasive for Team and Enterprise buyers.

    High impactMedium effort First result in 1 quarter YouTube channel lead

    First action

    Ask two customers to record.

    How to measure it

    Team trials from stories

    Now
    –
    Target
    30 a month
    By
    2 quarters

    Steps

    1. 1

      Book customers

      Two to start.

      Sales lead 2 weeks

    2. 2

      Record

      Remote.

      YouTube channel lead 1 month

    3. 3

      Edit

      Short format.

      YouTube Video Editor 2 weeks

    4. 4

      Publish

      YouTube and story pages.

      YouTube channel lead 1 week

    5. 5

      Sales cuts

      For outreach.

      Marketing & Motion Designer 1 week

    6. 6

      Measure

      Trials and views.

      Growth lead monthly

    First result
    1 quarter
    Cost
    Editing costs
    Owner
    YouTube channel lead

    Smallest test

    Record one story.

    Why it works

    Film a short video per story (screen recording and interview), publish on YouTube and the story page, and use cuts in sales outreach.

    Video proof from recognizable teams helps both sign-ups and Team sales.

    Risks and how to handle them

    • Customers decline video

      Offer screen-only versions.

    Evidence

    • Your websiteCustomer stories: "7,500+ teams reference Mobbin. Some of them since 2018." Stories from Cursor, OKX ("study apps that aren't available in their market"), Sanctum (a solo designer as "a 1.5x designer team"), Cognition, and an educator who "teaches hundreds of thousands of builders"; logos include Figma, Wise, Lovable, Airbnb, Notion, Duolingo and Shopify. Segments: Fintech, AI, Consumer, Agencies, SaaS/Devtools.Source
    • HiringYouTube Video Editor (posted October 14, 2026): "Over the past 4 years, Mobbin has grown to 3M+ registered users almost entirely through product and organic word-of-mouth. Since Mobbin is a visual product, it's best understood through visual education, and we're doubling down on video as a primary growth engine." The editor cuts "UI/UX teardowns, product deep-dives, and educational content" for the Mobbin YouTube channel; thumbnail sense is a bonus.Source
  • 11

    Free accounts get no flows and no search, which is where Mobbin is strongest. Visitors on "Cancel Subscription UI Flows" see summaries but not the flow.

    High impactMedium effort First result in 1 quarter Growth lead

    First action

    Pick one pattern page to test.

    How to measure it

    Sign-up rate on tested pages

    Now
    –
    Target
    +25%
    By
    1 quarter

    Steps

    1. 1

      Pick pages

      Top ten patterns.

      Growth lead 1 week

    2. 2

      Design preview

      Three screens.

      Marketing & Motion Designer 1 week

    3. 3

      Build

      Gate after preview.

      Software Engineer 2 weeks

    4. 4

      Test

      A/B.

      Growth lead 1 month

    5. 5

      Upgrade path

      Pro prompt.

      Software Engineer 1 week

    6. 6

      Roll out

      Winners.

      Growth lead 1 quarter

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Growth lead

    Smallest test

    Test on one page.

    Why it works

    Show the first three screens of each flow on public pattern pages, then a sign-up and Pro prompt for the rest. A/B test against the current page.

    A taste of the paid content shows its value at the point of interest.

    Risks and how to handle them

    • Free users never upgrade

      Keep search and full flows paid.

    Evidence

    • Your websiteExplore page "Cancel Subscription UI Flows" ("Discover 170+ best mobile app designs for Canceling Subscription flows"): cards such as "Cancelling subscription plan on Duolingo", Revolut, Strava, Headspace and ClassPass with written summaries. The app names do not link to any app page; the page's links go to other explore pages, sign-up and pricing.Source
    • Your websitePricing: Pro "$10 per month billed yearly" (flows, animations, search, AI credits, Deep Search, MCP); Team "$16 per member/month billed yearly" with shared collections and API access; Enterprise custom. Free: apps "Limited", flows and search "Not included", collections "Max 3". Finance+ is an add-on with "over 80 apps across Banking, Crypto, Investment" for "$399 /mo", while the homepage says "60+". "Invite & earn rewards" is listed for Pro only.Source
  • 12

    Mobbin's studies of streaks and onboarding show what its data can do. A regular report (paywalls, onboarding length, AI features) would get press, links and AI citations.

    High impactMedium effort First result in 2 quarters UX Content Analyst

    First action

    Pick five metrics the analysts can tag.

    How to measure it

    Referring domains to reports

    Now
    –
    Target
    100 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick metrics

      Five per quarter.

      UX Content Analyst (Mobile) 2 weeks

    2. 2

      Tag data

      Analyst tagging.

      UX Content Analyst (Web) 1 month

    3. 3

      Write

      Report and charts.

      Growth lead 1 month

    4. 4

      Video

      Long and short.

      YouTube channel lead 1 month

    5. 5

      Launch

      Press and social.

      Growth lead 1 week

    6. 6

      Repeat

      Quarterly.

      UX Content Analyst (Mobile) quarterly

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    UX Content Analyst (Mobile)

    Smallest test

    Publish one chart this month.

    Why it works

    Each quarter count patterns across the library (paywall types, onboarding steps, dark mode, AI entry points), publish charts and examples, and launch with a video and social clips.

    Original data earns attention no competitor can copy and reinforces Mobbin as the reference.

    Risks and how to handle them

    • Tagging burden

      Add one field per quarter to the curation guide.

    Evidence

    • Your websiteHomepage: "The design reference library for apps and sites. 621,500 shipped screens, new every week"; Apps, Sites, Screens, Flows, Animations and UI Elements; "Give your AI agents access to Mobbin" via MCP on Pro and Team plans (Cursor, ChatGPT, Claude, Figma, Grok); Finance+ "60+ investment, banking, and crypto apps, including flows behind KYC walls and geo-locks".Source
    • Your websiteBlog: research pieces such as "Streaks are about losing: a study of 859 streak designs" (with an embedded YouTube video) and "The long onboarding: a study of 1,460 flows", plus "What good dashboard design looks like", "Mobbin vs Page Flows", "Mobbin vs Refero", "Best Mobbin Alternatives" and a "2023 Wrapped" post; 18 posts in the sitemap.Source
    • HiringUX Content Analysts, Web (posted September 14, 2026) and Mobile (posted August 20, 2026): "we curate thousands of app screenshots every week. Our team of analysts meticulously organizes and tags them by hand"; each week analysts "analyze the best-in-class apps and conduct a detailed breakdown". Every post says Mobbin serves "over 3 million users" at companies "such as Wise, Airbnb, Headspace, Duolingo, Uber".Source
  • 13

    One customer story is an educator who teaches hundreds of thousands of builders, and Pro has "Invite & earn rewards". Design educators reach Mobbin's audience every day.

    Medium impactMedium effort First result in 1 quarter Growth lead

    First action

    List 30 design educators.

    How to measure it

    Referred sign-ups

    Now
    –
    Target
    1,500 a month
    By
    2 quarters

    Steps

    1. 1

      List creators

      30.

      Growth lead 2 weeks

    2. 2

      Design offer

      Access and affiliate.

      Growth lead 1 week

    3. 3

      Recruit

      Ten creators.

      Growth lead 1 month

    4. 4

      Assets

      Clips and links.

      Marketing & Motion Designer 2 weeks

    5. 5

      Track

      By creator.

      Software Engineer 2 weeks

    6. 6

      Review

      Quarterly.

      Growth lead quarterly

    First result
    1 quarter
    Cost
    Affiliate payouts
    Owner
    Growth lead

    Smallest test

    Sign one educator.

    Why it works

    Offer educators free Team access for their classes, an affiliate rate, and early access to studies. Track sign-ups by creator.

    Educators bring trust and a steady flow of new designers.

    Risks and how to handle them

    • Low-quality promotion

      Choose creators by audience fit.

    Evidence

    • Your websiteCustomer stories: "7,500+ teams reference Mobbin. Some of them since 2018." Stories from Cursor, OKX ("study apps that aren't available in their market"), Sanctum (a solo designer as "a 1.5x designer team"), Cognition, and an educator who "teaches hundreds of thousands of builders"; logos include Figma, Wise, Lovable, Airbnb, Notion, Duolingo and Shopify. Segments: Fintech, AI, Consumer, Agencies, SaaS/Devtools.Source
    • Your websitePricing: Pro "$10 per month billed yearly" (flows, animations, search, AI credits, Deep Search, MCP); Team "$16 per member/month billed yearly" with shared collections and API access; Enterprise custom. Free: apps "Limited", flows and search "Not included", collections "Max 3". Finance+ is an add-on with "over 80 apps across Banking, Crypto, Investment" for "$399 /mo", while the homepage says "60+". "Invite & earn rewards" is listed for Pro only.Source
    • HiringYouTube Video Editor (posted October 14, 2026): "Over the past 4 years, Mobbin has grown to 3M+ registered users almost entirely through product and organic word-of-mouth. Since Mobbin is a visual product, it's best understood through visual education, and we're doubling down on video as a primary growth engine." The editor cuts "UI/UX teardowns, product deep-dives, and educational content" for the Mobbin YouTube channel; thumbnail sense is a bonus.Source
  • 14

    Agencies are one of five customer segments, and Team is "for teams and agencies". Agencies use references on every client project and recommend tools to clients.

    Medium impactMedium effort First result in 1 quarter Sales lead

    First action

    List 50 agencies using Mobbin.

    How to measure it

    Agency accounts

    Now
    –
    Target
    30
    By
    2 quarters

    Steps

    1. 1

      Find agencies

      From usage.

      Sales lead 2 weeks

    2. 2

      Offer

      Pricing and directory.

      Sales lead 2 weeks

    3. 3

      Build view

      Client sharing.

      Software Engineer 1 month

    4. 4

      Recruit

      30 agencies.

      Sales lead 1 quarter

    5. 5

      Directory

      Public page.

      Growth lead 1 month

    6. 6

      Measure

      Accounts and referrals.

      Sales lead monthly

    First result
    1 quarter
    Cost
    Discounts
    Owner
    Sales lead

    Smallest test

    Sign five agencies.

    Why it works

    Offer agency pricing, a listed partner directory on Mobbin, and a client-sharing view for collections. Recruit 30 agencies.

    Agencies are repeat users and a referral channel to client teams.

    Risks and how to handle them

    • Discount cannibalization

      Require a minimum seat count.

    Evidence

    • Your websiteCustomer stories: "7,500+ teams reference Mobbin. Some of them since 2018." Stories from Cursor, OKX ("study apps that aren't available in their market"), Sanctum (a solo designer as "a 1.5x designer team"), Cognition, and an educator who "teaches hundreds of thousands of builders"; logos include Figma, Wise, Lovable, Airbnb, Notion, Duolingo and Shopify. Segments: Fintech, AI, Consumer, Agencies, SaaS/Devtools.Source
    • Your websitePricing: Pro "$10 per month billed yearly" (flows, animations, search, AI credits, Deep Search, MCP); Team "$16 per member/month billed yearly" with shared collections and API access; Enterprise custom. Free: apps "Limited", flows and search "Not included", collections "Max 3". Finance+ is an add-on with "over 80 apps across Banking, Crypto, Investment" for "$399 /mo", while the homepage says "60+". "Invite & earn rewards" is listed for Pro only.Source
  • 15

    Mobbin's 60 glossary entries define UI elements, and the glossary is among the pages AI crawlers are allowed to read in Markdown. Each entry can show the best examples.

    Medium impactLow effort First result in 1 quarter Growth lead

    First action

    Add examples to ten entries.

    How to measure it

    Sign-ups from glossary

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Pick entries

      Top 60.

      Growth lead 1 week

    2. 2

      Choose examples

      Five each.

      UX Content Analyst (Web) 1 month

    3. 3

      Build

      Example strip.

      Software Engineer 2 weeks

    4. 4

      Add entries

      To 150.

      UX Content Analyst (Mobile) 2 quarters

    5. 5

      Update .md

      Markdown versions.

      Software Engineer 1 week

    6. 6

      Measure

      Visits and sign-ups.

      Growth lead monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Growth lead

    Smallest test

    Update ten entries.

    Why it works

    For each entry add five example screens from top apps, linked to explore pages, and grow the glossary to 150 entries.

    Definition searches are frequent, and examples turn them into library visits.

    Risks and how to handle them

    • Thin entries

      Write real definitions, not lists.

    Evidence

    • Your websiteSitemap (read October 23, 2026): 3,248 URLs: 1,068 color-meaning pages, 495 brand color pages, 1,547 explore pages for patterns across mobile, web and sites, 60 glossary entries, 18 blog posts and 32 changelog pages. There is no page per app in the library.Source
    • GitHubMobbin's public repos include the official mobbin-mcp-server (64 stars) and "Official Mobbin skills for designing and building" (48 stars). robots.txt lets GPTBot read only Markdown versions of pages (llms.txt, pricing, colors, glossary, customers, changelog) and the blog.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Finance+ sells $399 a month for flows that are hard to reach (KYC walls, geo-locks), and OKX uses Mobbin to study apps unavailable in its market. Other verticals have the same problem.

    High impactHigh effort First result in 4 quarters Founder and CEO

    First action

    Survey Team customers on the next vertical.

    How to measure it

    Add-on revenue

    Now
    –
    Target
    2x Finance+
    By
    4 quarters

    Steps

    1. 1

      Survey

      Team customers.

      Sales lead 1 month

    2. 2

      Pick

      One vertical.

      Founder and CEO 2 weeks

    3. 3

      Pre-sell

      Five teams.

      Sales lead 1 month

    4. 4

      Curate

      Hard flows.

      UX Content Analyst (Mobile) 2 quarters

    5. 5

      Launch

      Page and demo.

      Growth lead 1 month

    6. 6

      Review

      Revenue.

      Founder and CEO quarterly

    First result
    4 quarters
    Cost
    Analyst time
    Owner
    Founder and CEO

    Smallest test

    Pre-sell one vertical.

    Why it works

    Pick the next vertical by customer demand, curate its hard-to-reach flows, price it like Finance+, and pre-sell to five teams before building.

    Vertical packs raise revenue per team and are hard to copy.

    Risks and how to handle them

    • Low demand

      Pre-sell before building.

    Evidence

    • Your websiteHomepage: "The design reference library for apps and sites. 621,500 shipped screens, new every week"; Apps, Sites, Screens, Flows, Animations and UI Elements; "Give your AI agents access to Mobbin" via MCP on Pro and Team plans (Cursor, ChatGPT, Claude, Figma, Grok); Finance+ "60+ investment, banking, and crypto apps, including flows behind KYC walls and geo-locks".Source
    • Your websitePricing: Pro "$10 per month billed yearly" (flows, animations, search, AI credits, Deep Search, MCP); Team "$16 per member/month billed yearly" with shared collections and API access; Enterprise custom. Free: apps "Limited", flows and search "Not included", collections "Max 3". Finance+ is an add-on with "over 80 apps across Banking, Crypto, Investment" for "$399 /mo", while the homepage says "60+". "Invite & earn rewards" is listed for Pro only.Source
    • Your websiteCustomer stories: "7,500+ teams reference Mobbin. Some of them since 2018." Stories from Cursor, OKX ("study apps that aren't available in their market"), Sanctum (a solo designer as "a 1.5x designer team"), Cognition, and an educator who "teaches hundreds of thousands of builders"; logos include Figma, Wise, Lovable, Airbnb, Notion, Duolingo and Shopify. Segments: Fintech, AI, Consumer, Agencies, SaaS/Devtools.Source
  • 17

    Lovable and Cursor are customers, Team includes API access, and the MCP lets agents use Mobbin. AI builders produce generic designs; real references would improve them.

    High impactHigh effort First result in 4 quarters Founder and CEO

    First action

    Pitch two builders.

    How to measure it

    Partner-referred accounts

    Now
    –
    Target
    5,000 a quarter
    By
    4 quarters

    Steps

    1. 1

      Define offer

      API terms and attribution.

      Founder and CEO 1 month

    2. 2

      Pitch

      Two builders.

      Sales lead 1 month

    3. 3

      Integrate

      Partner work.

      Software Engineer 1 quarter

    4. 4

      Launch

      Joint announcement.

      Growth lead 1 month

    5. 5

      Measure

      Referred accounts.

      Growth lead monthly

    6. 6

      Expand

      More partners.

      Sales lead quarterly

    First result
    4 quarters
    Cost
    Engineering time
    Owner
    Founder and CEO

    Smallest test

    Run one pilot integration.

    Why it works

    Offer an API partnership to AI app builders: their agent pulls Mobbin references for a prompt, with attribution and a sign-up path. Start with two partners and measure referred accounts.

    It puts Mobbin where products are now designed and turns builders into paying users.

    Risks and how to handle them

    • Content leakage

      Limit volume and require attribution.

    Evidence

    • Your websiteCustomer stories: "7,500+ teams reference Mobbin. Some of them since 2018." Stories from Cursor, OKX ("study apps that aren't available in their market"), Sanctum (a solo designer as "a 1.5x designer team"), Cognition, and an educator who "teaches hundreds of thousands of builders"; logos include Figma, Wise, Lovable, Airbnb, Notion, Duolingo and Shopify. Segments: Fintech, AI, Consumer, Agencies, SaaS/Devtools.Source
    • Your websitePricing: Pro "$10 per month billed yearly" (flows, animations, search, AI credits, Deep Search, MCP); Team "$16 per member/month billed yearly" with shared collections and API access; Enterprise custom. Free: apps "Limited", flows and search "Not included", collections "Max 3". Finance+ is an add-on with "over 80 apps across Banking, Crypto, Investment" for "$399 /mo", while the homepage says "60+". "Invite & earn rewards" is listed for Pro only.Source
    • GitHubMobbin's public repos include the official mobbin-mcp-server (64 stars) and "Official Mobbin skills for designing and building" (48 stars). robots.txt lets GPTBot read only Markdown versions of pages (llms.txt, pricing, colors, glossary, customers, changelog) and the blog.Source
    • Your websiteHomepage: "The design reference library for apps and sites. 621,500 shipped screens, new every week"; Apps, Sites, Screens, Flows, Animations and UI Elements; "Give your AI agents access to Mobbin" via MCP on Pro and Team plans (Cursor, ChatGPT, Claude, Figma, Grok); Finance+ "60+ investment, banking, and crypto apps, including flows behind KYC walls and geo-locks".Source
  • 18

    Banani publishes app pages in seven languages, while Mobbin's pages are English only. Designers in Latin America, Japan and Brazil search in their own language.

    Medium impactHigh effort First result in 3 quarters Growth lead

    First action

    Translate ten pages into Japanese.

    How to measure it

    Sign-ups from translated pages

    Now
    –
    Target
    2,000 a month
    By
    3 quarters

    Steps

    1. 1

      Pick languages

      By traffic.

      Growth lead 2 weeks

    2. 2

      Translate

      Templates and pages.

      Growth lead 1 quarter

    3. 3

      hreflang

      Reciprocal tags.

      Software Engineer 2 weeks

    4. 4

      Review

      Native speakers.

      Growth lead 1 month

    5. 5

      Launch

      Local social.

      Marketing & Motion Designer 1 month

    6. 6

      Measure

      By country.

      Growth lead monthly

    First result
    3 quarters
    Cost
    Translation costs
    Owner
    Growth lead

    Smallest test

    Ten pages in one language.

    Why it works

    Translate the app page template and the top 300 explore pages into three languages, with hreflang, and measure sign-ups by country.

    It opens markets where competitors are already present in local language.

    Risks and how to handle them

    • Low quality

      Use native reviewers.

    Evidence

    • Competitor researchBanani's reference pages target Mobbin by name: its app page is titled "Duolingo UI Screens | View & Edit with Free Mobbin Alternative" and its index "Mobbin Free Alternative | App UI Screen References" ("Browse UI screens and flow of viral apps for free, like Tinder, Duolingo, and Airbnb"), with versions in English, German, Spanish, French, Japanese, Portuguese and Turkish.Source
    • Your websiteSitemap (read October 23, 2026): 3,248 URLs: 1,068 color-meaning pages, 495 brand color pages, 1,547 explore pages for patterns across mobile, web and sites, 60 glossary entries, 18 blog posts and 32 changelog pages. There is no page per app in the library.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Mobbin published a "2023 Wrapped" post. A personal version (apps studied, top patterns, collections) would be shared by designers.

    Medium impactLow effort First result in 1 quarter Marketing & Motion Designer

    First action

    Mock up one card.

    How to measure it

    Shares

    Now
    –
    Target
    10,000
    By
    1 year

    Steps

    1. 1

      Pick stats

      Five.

      Growth lead 1 week

    2. 2

      Design

      Card.

      Marketing & Motion Designer 2 weeks

    3. 3

      Build

      Generation.

      Software Engineer 1 month

    4. 4

      Launch

      December.

      Growth lead 1 week

    5. 5

      Team version

      Shared stats.

      Software Engineer 1 month

    6. 6

      Measure

      Shares and returns.

      Growth lead 1 month

    First result
    1 quarter
    Cost
    Build time
    Owner
    Marketing & Motion Designer

    Smallest test

    Mock up and test with ten users.

    Why it works

    Generate a personal card for each active user each December, with share buttons, and a team version.

    Shareable cards spread the brand organically.

    Risks and how to handle them

    • Privacy

      Opt-in sharing only.

    Evidence

    • Your websiteBlog: research pieces such as "Streaks are about losing: a study of 859 streak designs" (with an embedded YouTube video) and "The long onboarding: a study of 1,460 flows", plus "What good dashboard design looks like", "Mobbin vs Page Flows", "Mobbin vs Refero", "Best Mobbin Alternatives" and a "2023 Wrapped" post; 18 posts in the sitemap.Source
    • HiringYouTube Video Editor (posted October 14, 2026): "Over the past 4 years, Mobbin has grown to 3M+ registered users almost entirely through product and organic word-of-mouth. Since Mobbin is a visual product, it's best understood through visual education, and we're doubling down on video as a primary growth engine." The editor cuts "UI/UX teardowns, product deep-dives, and educational content" for the Mobbin YouTube channel; thumbnail sense is a bonus.Source
  • 20

    Analysts break down best-in-class apps every week. Their findings make natural short live streams or videos.

    Medium impactLow effort First result in 1 quarter UX Content Analyst

    First action

    Plan the first teardown.

    How to measure it

    Average live viewers

    Now
    –
    Target
    500
    By
    2 quarters

    Steps

    1. 1

      Pick app

      Weekly.

      UX Content Analyst (Mobile) weekly

    2. 2

      Prepare

      Notes.

      UX Content Analyst (Mobile) weekly

    3. 3

      Stream

      20 minutes.

      YouTube channel lead weekly

    4. 4

      Cut shorts

      Highlights.

      YouTube Video Editor weekly

    5. 5

      Promote

      Social.

      Marketing & Motion Designer weekly

    6. 6

      Review

      After eight.

      YouTube channel lead 2 months

    First result
    1 quarter
    Cost
    Staff time
    Owner
    UX Content Analyst (Mobile)

    Smallest test

    Run one teardown.

    Why it works

    Run a weekly 20-minute teardown on YouTube, with one analyst and the channel lead, then cut shorts.

    It shows the craft behind the library and builds a regular audience.

    Risks and how to handle them

    • Analyst time

      Rotate analysts.

    Evidence

    • HiringUX Content Analysts, Web (posted September 14, 2026) and Mobile (posted August 20, 2026): "we curate thousands of app screenshots every week. Our team of analysts meticulously organizes and tags them by hand"; each week analysts "analyze the best-in-class apps and conduct a detailed breakdown". Every post says Mobbin serves "over 3 million users" at companies "such as Wise, Airbnb, Headspace, Duolingo, Uber".Source
    • HiringYouTube Video Editor (posted October 14, 2026): "Over the past 4 years, Mobbin has grown to 3M+ registered users almost entirely through product and organic word-of-mouth. Since Mobbin is a visual product, it's best understood through visual education, and we're doubling down on video as a primary growth engine." The editor cuts "UI/UX teardowns, product deep-dives, and educational content" for the Mobbin YouTube channel; thumbnail sense is a bonus.Source
  • 21

    Mobbin offers a student and educator discount, and one customer story is an educator teaching hundreds of thousands of builders. Students who learn with Mobbin bring it to their first jobs.

    Medium impactLow effort First result in 1 quarter Growth lead

    First action

    Contact five design programs.

    How to measure it

    Graduates converting to Pro

    Now
    –
    Target
    15%
    By
    1 year

    Steps

    1. 1

      List programs

      Twenty schools and bootcamps.

      Growth lead 2 weeks

    2. 2

      Teaching guide

      Lessons on explore pages.

      UX Content Analyst (Mobile) 1 month

    3. 3

      Class access

      Semester accounts.

      Software Engineer 2 weeks

    4. 4

      Recruit

      Five programs.

      Growth lead 1 quarter

    5. 5

      Graduation offer

      Discounted first Pro year.

      Growth lead 1 month

    6. 6

      Measure

      Conversions after graduation.

      Growth lead quarterly

    First result
    1 quarter
    Cost
    Free access cost
    Owner
    Growth lead

    Smallest test

    Pilot with one program.

    Why it works

    Offer design programs free class access for a semester, a short teaching guide built on explore pages, and a graduation offer on Pro. Track graduates who convert.

    Habits formed in school become team purchases a few years later.

    Risks and how to handle them

    • Students never pay

      Time the offer to graduation and first jobs.

    Evidence

    • Your websitePricing: Pro "$10 per month billed yearly" (flows, animations, search, AI credits, Deep Search, MCP); Team "$16 per member/month billed yearly" with shared collections and API access; Enterprise custom. Free: apps "Limited", flows and search "Not included", collections "Max 3". Finance+ is an add-on with "over 80 apps across Banking, Crypto, Investment" for "$399 /mo", while the homepage says "60+". "Invite & earn rewards" is listed for Pro only.Source
    • Your websiteCustomer stories: "7,500+ teams reference Mobbin. Some of them since 2018." Stories from Cursor, OKX ("study apps that aren't available in their market"), Sanctum (a solo designer as "a 1.5x designer team"), Cognition, and an educator who "teaches hundreds of thousands of builders"; logos include Figma, Wise, Lovable, Airbnb, Notion, Duolingo and Shopify. Segments: Fintech, AI, Consumer, Agencies, SaaS/Devtools.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

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Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 26, 2026, and cites them throughout. Mobbin did not commission, review or endorse it, and Programmable is not affiliated with Mobbin. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Mobbin runs its business.

Something wrong, or do you represent Mobbin? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    App pages, study videos, loading speed, weekly new-content page, Finance+ fixes and the MCP trial.

  2. Days 31 to 6012 ideas

    Color-page links, social clips, Team detection, customer videos, flow previews, the quarterly report, creators, agencies and glossary; Wrapped and live teardowns.

  3. Days 61 to 903 ideas

    Commit to the big bets: vertical packs, AI builder partnerships and localized pages.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value real shipped screens instead of concepts. The most cited problem: scattered screenshot folders.

  • Saving hours of research
  • Apps unavailable in their market
  • In their words: “references”

Market

Competitive landscape

3 competitors compared: Refero, Page Flows and Banani.

  • Gap to exploit: Public app-by-app pages from the leader
  • Refero: Smaller mobile coverage
  • Page Flows: Smaller library

Hiring signals

Mobbin is making video its main growth engine (a YouTube video editor and a part-time marketing and motion designer, ideas 2, 8, 10, 20) while UX content analysts keep adding thousands of hand-tagged screens a week…

  • YouTube Video Editor (Freelance / Contract): Video as a primary growth engine. Ideas 2, 10, 20.
  • Marketing & Motion Designer (part-time): Launch, social and ad creative. Ideas 2, 8, 19.
  • UX Content Analyst (Web): Thousands of screens curated weekly. Ideas 1, 4, 12.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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