Modica growth playbook

Decide the offer once (for example: any bundle is 4 bottles for $60 and ships free) and write it the same way everywhere: card, product title ("4 bottles, 1 free"), product description ("Includes four bottles, makes 40 drinks"), compare-at price of $80 so the saving shows, and a cart bar that recognizes bundle orders as free shipping. Then test the announcement bar with the per-drink price that results.

Shoppers who see different bottle counts and shipping rules hesitate or abandon at the cart, and a visible $20 saving is the strongest reason to choose a bundle over a single bottle.

[ ] Offer written once: bottles, price, shipping
[ ] Homepage and collection cards match
[ ] Product titles say the bottle count
[ ] Descriptions say bottles and drinks per bundle
[ ] Compare-at price shows the saving
[ ] Cart bar treats bundles correctly
[ ] Banner, emails and ads match

• Margin on free shipping

  Raise the threshold for singles if bundles ship free.

• Confusion during the change

  Switch everything on the same day.

• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source
• Your websiteCucumber Margarita Bundle page: "Makes 30 Cocktails or Mocktails", "Includes three bottles of Cucumber Margarita Mix", "Free Shipping on all Bundles!", $60, "One-time Purchase". The cart drawer on the same page counts down "$79 away from free shipping!" The other single-flavor bundles use the same wording.Source
• Your websiteCatalogue (19 products): seven flavors at $20 each; nine bundles at $60 whose compare-at price is also $60, so no saving is shown; the Bestseller Pack and Variety Pack at $80 against $100. The Vodka Lovers and Tequila Lovers bundles live at the URLs /products/sample-pack-copy-1 and /products/sample-pack-copy; the Ginger Mule and Spiced Cherry Old Fashioned keep older URLs (turmeric-ginger-mule, tart-cherry-old-fashioned). The Spiced Cherry page says "Makes 30", the homepage says 32.Source

Rename the handles to /products/vodka-lovers-bundle and /products/tequila-lovers-bundle (Shopify can create redirects automatically), update the FAQ link to the Variety Pack by name, and align the older Ginger Mule and Spiced Cherry URLs with their current names.

Clean, descriptive URLs help search, shared links and ads, and the fix takes an hour.

• Broken links

  Keep redirects permanently.

• Your websiteCatalogue (19 products): seven flavors at $20 each; nine bundles at $60 whose compare-at price is also $60, so no saving is shown; the Bestseller Pack and Variety Pack at $80 against $100. The Vodka Lovers and Tequila Lovers bundles live at the URLs /products/sample-pack-copy-1 and /products/sample-pack-copy; the Ginger Mule and Spiced Cherry Old Fashioned keep older URLs (turmeric-ginger-mule, tart-cherry-old-fashioned). The Spiced Cherry page says "Makes 30", the homepage says 32.Source
• Your websiteFAQ: "One bottle of the Margarita and Mule each makes 10 cocktails. One bottle of the Old Fashioned mix makes 32"; full nutrition facts are "on our bestselling Sample Pack!" (that link, /products/sample-pack, now redirects to the Variety Pack); wholesale is by email; mocktail and pitcher recipes are printed on each bottle.Source

Agree the drinks per bottle for each flavor, then show "$X per drink" on every card and product page, use the best honest figure (for example "from 65 cents a drink") in the banner, and make the FAQ, product pages and homepage say the same count.

A per-drink price that checks out is a stronger argument than a round number that does not, and it compares well against bar prices.

• Smaller-sounding claim

  Lead with the Old Fashioned price.

• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source
• Your websiteCatalogue (19 products): seven flavors at $20 each; nine bundles at $60 whose compare-at price is also $60, so no saving is shown; the Bestseller Pack and Variety Pack at $80 against $100. The Vodka Lovers and Tequila Lovers bundles live at the URLs /products/sample-pack-copy-1 and /products/sample-pack-copy; the Ginger Mule and Spiced Cherry Old Fashioned keep older URLs (turmeric-ginger-mule, tart-cherry-old-fashioned). The Spiced Cherry page says "Makes 30", the homepage says 32.Source
• Your websiteFAQ: "One bottle of the Margarita and Mule each makes 10 cocktails. One bottle of the Old Fashioned mix makes 32"; full nutrition facts are "on our bestselling Sample Pack!" (that link, /products/sample-pack, now redirects to the Variety Pack); wholesale is by email; mocktail and pitcher recipes are printed on each bottle.Source

Add three ready-made gift boxes (for example a 2-bottle, 4-bottle and Variety Pack box with a recipe card), a quantity price table with the 15% discount built in, a CSV upload for recipient addresses and a gift note field. Keep the form for large orders.

Self-serve ordering converts buyers who would not wait for a call, and gifting raises average order value.

• Fulfillment load

  Set a cut-off date for each delivery window.

• Your websiteCorporate gifting page: "Enjoy a 15% discount on corporate gifts!", a form with "Estimated Number of Gifts" and ship-to-me or ship-to-recipients; gifts over $50 ship free, under $50 cost "$8.99 per recipient"; "We suggest placing your order as soon as possible, given the Holiday order rush." The cart also offers a gift message with a scheduled send.Source
• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source
• Your websiteWholesale page: a sell sheet, email contact, and ordering on Faire and Airgoods. Awards: "2024 SIP Awards: Double Gold, Innovation Award", "2023 Product of the Year (Food & Beverage Magazine)", "2023 SIP Awards: Gold, Silver (x2), Innovation Award". Press: Newsweek, TODAY Show, Good Housekeeping, Eat This, Not That.Source

Send a Junip review request ten days after delivery with a small reward for a photo review, show photos on product pages, and use the best ones in ads with permission.

Photo reviews of the actual drink answer the main doubt about mixers: will it taste and look good at home.

• Low response

  Test the reward amount.

• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source
• Site checkTools on the store: Klaviyo email, the Recharge subscription script (127 KB on the homepage) while product pages offer only "One-time Purchase", Awin affiliates, Junip reviews, Stockist store locator ("Find Us", with "Want to carry Modica? TRY US ON FAIRE"), UserWay, Vitals, Microsoft Clarity and Bing Ads; TikTok, Instagram and Facebook profiles.Source
• Your websiteCustomer reviews on the homepage: an Espresso Martini buyer says it "was a complete hit at my family lake vacation. The sober peeps and the ones that wanted a bit of spirits absolutely loved it"; another says the Blueberry Lavender Lemon Drop is "Better than the ones I get at the restaurants"; an Old Fashioned buyer calls himself "somewhat of a snob".Source

Add drink counts, caffeine (for the Espresso Martini), sugar per serving and storage for every flavor, and mark the FAQ up so search engines can read the answers.

Complete answers help shoppers decide without asking, and AI assistants quote FAQs.

• Out of date again

  Review when a flavor launches.

• Your websiteFAQ: "One bottle of the Margarita and Mule each makes 10 cocktails. One bottle of the Old Fashioned mix makes 32"; full nutrition facts are "on our bestselling Sample Pack!" (that link, /products/sample-pack, now redirects to the Variety Pack); wholesale is by email; mocktail and pitcher recipes are printed on each bottle.Source
• Your websiteCatalogue (19 products): seven flavors at $20 each; nine bundles at $60 whose compare-at price is also $60, so no saving is shown; the Bestseller Pack and Variety Pack at $80 against $100. The Vodka Lovers and Tequila Lovers bundles live at the URLs /products/sample-pack-copy-1 and /products/sample-pack-copy; the Ginger Mule and Spiced Cherry Old Fashioned keep older URLs (turmeric-ginger-mule, tart-cherry-old-fashioned). The Spiced Cherry page says "Makes 30", the homepage says 32.Source
• Your websiteIngredients (Cucumber Margarita): water, cane sugar, lime juice concentrate, natural flavors, electrolytes, vitamins B3, B5, B6 and B12, aloe vera gel, stevia extract and cucumber juice concentrate. Each mix pairs with spirits or club soda: "One part Modica, one part spirit. That's the whole recipe."Source

Offer subscribe-and-save on singles and bundles (for example 10% off, every 4, 6 or 8 weeks), with a flavor swap before each shipment and a seasonal flavor suggestion from the mixologist.

Subscriptions turn one-off party purchases into steady revenue and give email a reason to talk to customers every month.

• Low demand

  Start with repeat buyers.

• Site checkTools on the store: Klaviyo email, the Recharge subscription script (127 KB on the homepage) while product pages offer only "One-time Purchase", Awin affiliates, Junip reviews, Stockist store locator ("Find Us", with "Want to carry Modica? TRY US ON FAIRE"), UserWay, Vitals, Microsoft Clarity and Bing Ads; TikTok, Instagram and Facebook profiles.Source
• Your websiteCucumber Margarita Bundle page: "Makes 30 Cocktails or Mocktails", "Includes three bottles of Cucumber Margarita Mix", "Free Shipping on all Bundles!", $60, "One-time Purchase". The cart drawer on the same page counts down "$79 away from free shipping!" The other single-flavor bundles use the same wording.Source
• Your websiteAbout page: the co-founders met in business school; the mixologist co-founder has "over decade of bartending experience" and "founded two bars and restaurants in Louisville". Product pages: "more than 15 years of experience in the cocktail industry", "less than 10 grams of sugar per serving", "100% Money Back Guarantee".Source

Build a mocktail page and bundle (mixer plus soda or non-alcoholic spirit recipes), publish mocktail versions of every recipe, and run ads for alcohol-free searches, timed for Dry January and kept running year-round.

Non-drinkers and moderate drinkers are a growing audience, and one bottle serves both kinds of guests.

• Seasonal spike only

  Keep mocktails in every recipe all year.

• Your websiteFAQ: "One bottle of the Margarita and Mule each makes 10 cocktails. One bottle of the Old Fashioned mix makes 32"; full nutrition facts are "on our bestselling Sample Pack!" (that link, /products/sample-pack, now redirects to the Variety Pack); wholesale is by email; mocktail and pitcher recipes are printed on each bottle.Source
• Your websiteCustomer reviews on the homepage: an Espresso Martini buyer says it "was a complete hit at my family lake vacation. The sober peeps and the ones that wanted a bit of spirits absolutely loved it"; another says the Blueberry Lavender Lemon Drop is "Better than the ones I get at the restaurants"; an Old Fashioned buyer calls himself "somewhat of a snob".Source
• Your websiteIngredients (Cucumber Margarita): water, cane sugar, lime juice concentrate, natural flavors, electrolytes, vitamins B3, B5, B6 and B12, aloe vera gel, stevia extract and cucumber juice concentrate. Each mix pairs with spirits or club soda: "One part Modica, one part spirit. That's the whole recipe."Source
• Your websiteBlog and recipes (57 URLs): new recipes posted in October 2026, such as Fall Sparkling Sangria (October 19), Watermelon Margarita, Berry Rosemary Margarita, Creme Brulee Espresso Martini and Black Flame Candle (October 15); the homepage features a Grapefruit Jalapeño Margarita made with Cucumber Margarita mix. The news blog's latest posts date from 2023 and 2024.Source

Open a TikTok Shop with the bundles and Variety Pack, tag products in videos, and invite creators through its affiliate tools. Compare cost per order with site ads.

Buying inside the app removes the steps where viewers drop off, and creators earn commission for the videos Modica already inspires.

• Margin after fees

  Sell bundles, not singles.

• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source
• Site checkTools on the store: Klaviyo email, the Recharge subscription script (127 KB on the homepage) while product pages offer only "One-time Purchase", Awin affiliates, Junip reviews, Stockist store locator ("Find Us", with "Want to carry Modica? TRY US ON FAIRE"), UserWay, Vitals, Microsoft Clarity and Bing Ads; TikTok, Instagram and Facebook profiles.Source

Add a calculator on the homepage and bundle pages: guests, hours and drinks per guest give the number of bottles and the best bundle, with an add-to-cart button.

Turning a host's question into a basket raises order size and suits the bundle offer.

• Over-recommending

  Round to the nearest bundle.

• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source
• Your websiteFAQ: "One bottle of the Margarita and Mule each makes 10 cocktails. One bottle of the Old Fashioned mix makes 32"; full nutrition facts are "on our bestselling Sample Pack!" (that link, /products/sample-pack, now redirects to the Variety Pack); wholesale is by email; mocktail and pitcher recipes are printed on each bottle.Source
• Your websiteCatalogue (19 products): seven flavors at $20 each; nine bundles at $60 whose compare-at price is also $60, so no saving is shown; the Bestseller Pack and Variety Pack at $80 against $100. The Vodka Lovers and Tequila Lovers bundles live at the URLs /products/sample-pack-copy-1 and /products/sample-pack-copy; the Ginger Mule and Spiced Cherry Old Fashioned keep older URLs (turmeric-ginger-mule, tart-cherry-old-fashioned). The Spiced Cherry page says "Makes 30", the homepage says 32.Source

Pitch the Old Fashioned and Bourbon Lovers bundle to distillery gift shops, Louisville and Lexington gift stores and hotel shops, with the sell sheet, Faire ordering and a tasting day from the co-founder.

A Louisville-made Old Fashioned mix fits the visit and the souvenir, and every shop is a display.

• Distilleries sell their own mixers

  Offer co-branded recipe cards.

• Your websiteAbout page: the co-founders met in business school; the mixologist co-founder has "over decade of bartending experience" and "founded two bars and restaurants in Louisville". Product pages: "more than 15 years of experience in the cocktail industry", "less than 10 grams of sugar per serving", "100% Money Back Guarantee".Source
• Your websiteWholesale page: a sell sheet, email contact, and ordering on Faire and Airgoods. Awards: "2024 SIP Awards: Double Gold, Innovation Award", "2023 Product of the Year (Food & Beverage Magazine)", "2023 SIP Awards: Gold, Silver (x2), Innovation Award". Press: Newsweek, TODAY Show, Good Housekeeping, Eat This, Not That.Source
• Your websiteCatalogue (19 products): seven flavors at $20 each; nine bundles at $60 whose compare-at price is also $60, so no saving is shown; the Bestseller Pack and Variety Pack at $80 against $100. The Vodka Lovers and Tequila Lovers bundles live at the URLs /products/sample-pack-copy-1 and /products/sample-pack-copy; the Ginger Mule and Spiced Cherry Old Fashioned keep older URLs (turmeric-ginger-mule, tart-cherry-old-fashioned). The Spiced Cherry page says "Makes 30", the homepage says 32.Source

Pair with three brands (one tequila, one bourbon, one NA spirit) for shared recipe content, giveaways and email swaps, each with a tracked code.

Partner audiences are already buying the other half of the drink, and swaps cost nothing.

• Alcohol marketing rules

  Partners handle their own compliance; Modica promotes the mixer.

• Your websiteIngredients (Cucumber Margarita): water, cane sugar, lime juice concentrate, natural flavors, electrolytes, vitamins B3, B5, B6 and B12, aloe vera gel, stevia extract and cucumber juice concentrate. Each mix pairs with spirits or club soda: "One part Modica, one part spirit. That's the whole recipe."Source
• Your websiteBlog and recipes (57 URLs): new recipes posted in October 2026, such as Fall Sparkling Sangria (October 19), Watermelon Margarita, Berry Rosemary Margarita, Creme Brulee Espresso Martini and Black Flame Candle (October 15); the homepage features a Grapefruit Jalapeño Margarita made with Cucumber Margarita mix. The news blog's latest posts date from 2023 and 2024.Source
• Competitor researchRivals' own homepages: Liber & Co., "Essential syrups for the cocktail enthusiast"; Bittermilk, "Hand-crafted cocktail mixers made by humans in Charleston, SC"; Tres Agaves, organic tequila with "Organic Mixers made from fresh, natural ingredients"; Mr & Mrs T, "fresh mixers for your favorite spirits".See the research Source

Add a recipe card with structured data, a "Buy the mix" button with the bottle and the bundle, and a mocktail version to every recipe. Build hub pages by spirit and by season.

Recipe searches are steady and high in number, and each page can become a direct path to an order.

• Cluttered pages

  Keep the recipe first.

• Your websiteBlog and recipes (57 URLs): new recipes posted in October 2026, such as Fall Sparkling Sangria (October 19), Watermelon Margarita, Berry Rosemary Margarita, Creme Brulee Espresso Martini and Black Flame Candle (October 15); the homepage features a Grapefruit Jalapeño Margarita made with Cucumber Margarita mix. The news blog's latest posts date from 2023 and 2024.Source
• Your websiteIngredients (Cucumber Margarita): water, cane sugar, lime juice concentrate, natural flavors, electrolytes, vitamins B3, B5, B6 and B12, aloe vera gel, stevia extract and cucumber juice concentrate. Each mix pairs with spirits or club soda: "One part Modica, one part spirit. That's the whole recipe."Source

Defer the accessibility widget, Vitals and Recharge scripts until interaction, remove apps no longer used, and compress product images. Keep a budget for new apps.

Headroom on mobile protects paid traffic, especially when TikTok visitors open the site on slow phones.

• Breaking a feature

  Test on a duplicate theme.

• Google PageSpeedMobile lab test of the homepage: performance 55 (desktop 86), main content after 16.8s, 4 MB over 352 requests; biggest fixes are unused JavaScript (about 2.6s) and render-blocking requests (about 1.6s). Real visitors pass Core Web Vitals (Chrome UX Report: LCP 1.2s, INP 128ms, CLS 0.05), and load time has improved 23%. SEO scores 100 and accessibility 97.Source
• Site checkTools on the store: Klaviyo email, the Recharge subscription script (127 KB on the homepage) while product pages offer only "One-time Purchase", Awin affiliates, Junip reviews, Stockist store locator ("Find Us", with "Want to carry Modica? TRY US ON FAIRE"), UserWay, Vitals, Microsoft Clarity and Bing Ads; TikTok, Instagram and Facebook profiles.Source

Add a "Creators" page with the commission, a free bundle for approved creators, a recipe brief each month and a unique code. Start with 30 cocktail and mocktail creators.

Creators make the content that earns the views, and commission pays only for sales.

• Inactive creators

  Keep the top 10 and replace the rest.

• Site checkTools on the store: Klaviyo email, the Recharge subscription script (127 KB on the homepage) while product pages offer only "One-time Purchase", Awin affiliates, Junip reviews, Stockist store locator ("Find Us", with "Want to carry Modica? TRY US ON FAIRE"), UserWay, Vitals, Microsoft Clarity and Bing Ads; TikTok, Instagram and Facebook profiles.Source
• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source
• Your websiteBlog and recipes (57 URLs): new recipes posted in October 2026, such as Fall Sparkling Sangria (October 19), Watermelon Margarita, Berry Rosemary Margarita, Creme Brulee Espresso Martini and Black Flame Candle (October 15); the homepage features a Grapefruit Jalapeño Margarita made with Cucumber Margarita mix. The news blog's latest posts date from 2023 and 2024.Source

Offer a downloadable "10 drinks, one bottle" recipe pack and a first-order code (or a free bottle with a bundle) for email or SMS sign-up, followed by a three-email welcome series from the mixologist.

A useful gift grows the list faster, and a welcome series turns sign-ups into first orders.

• Discount hunters

  Use a free bottle with a bundle instead of a percentage.

• Your websiteBlog and recipes (57 URLs): new recipes posted in October 2026, such as Fall Sparkling Sangria (October 19), Watermelon Margarita, Berry Rosemary Margarita, Creme Brulee Espresso Martini and Black Flame Candle (October 15); the homepage features a Grapefruit Jalapeño Margarita made with Cucumber Margarita mix. The news blog's latest posts date from 2023 and 2024.Source
• Site checkTools on the store: Klaviyo email, the Recharge subscription script (127 KB on the homepage) while product pages offer only "One-time Purchase", Awin affiliates, Junip reviews, Stockist store locator ("Find Us", with "Want to carry Modica? TRY US ON FAIRE"), UserWay, Vitals, Microsoft Clarity and Bing Ads; TikTok, Instagram and Facebook profiles.Source
• Your websiteAbout page: the co-founders met in business school; the mixologist co-founder has "over decade of bartending experience" and "founded two bars and restaurants in Louisville". Product pages: "more than 15 years of experience in the cocktail industry", "less than 10 grams of sugar per serving", "100% Money Back Guarantee".Source

Develop a 1-liter or larger foodservice size for the top three flavors, a spec sheet with pour costs, and sell through a regional distributor and direct to caterers.

One bar account uses as much mix as many households, and guests who taste it become retail customers.

• Cash tied in stock

  Start with one flavor.

• Your websiteAbout page: the co-founders met in business school; the mixologist co-founder has "over decade of bartending experience" and "founded two bars and restaurants in Louisville". Product pages: "more than 15 years of experience in the cocktail industry", "less than 10 grams of sugar per serving", "100% Money Back Guarantee".Source
• Your websiteWholesale page: a sell sheet, email contact, and ordering on Faire and Airgoods. Awards: "2024 SIP Awards: Double Gold, Innovation Award", "2023 Product of the Year (Food & Beverage Magazine)", "2023 SIP Awards: Gold, Silver (x2), Innovation Award". Press: Newsweek, TODAY Show, Good Housekeeping, Eat This, Not That.Source
• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source

Pitch a regional grocer (for example in Kentucky and Indiana) for a 20-store test with in-store tastings, a shelf talker with a QR code to recipes and a three-month sales review.

A proven test is the strongest case for larger chains and distributors.

• Slow sell-through

  Demos in the first eight weeks.

• Your websiteWholesale page: a sell sheet, email contact, and ordering on Faire and Airgoods. Awards: "2024 SIP Awards: Double Gold, Innovation Award", "2023 Product of the Year (Food & Beverage Magazine)", "2023 SIP Awards: Gold, Silver (x2), Innovation Award". Press: Newsweek, TODAY Show, Good Housekeeping, Eat This, Not That.Source
• Site checkTools on the store: Klaviyo email, the Recharge subscription script (127 KB on the homepage) while product pages offer only "One-time Purchase", Awin affiliates, Junip reviews, Stockist store locator ("Find Us", with "Want to carry Modica? TRY US ON FAIRE"), UserWay, Vitals, Microsoft Clarity and Bing Ads; TikTok, Instagram and Facebook profiles.Source
• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source

Release one limited seasonal mix each quarter, sent first to subscribers with recipes, then sold to everyone. Use sales to decide which become permanent.

Seasonal drops give subscribers a reason to stay and give marketing a news story every quarter.

• Unsold stock

  Pre-sell to subscribers.

• Your websiteBlog and recipes (57 URLs): new recipes posted in October 2026, such as Fall Sparkling Sangria (October 19), Watermelon Margarita, Berry Rosemary Margarita, Creme Brulee Espresso Martini and Black Flame Candle (October 15); the homepage features a Grapefruit Jalapeño Margarita made with Cucumber Margarita mix. The news blog's latest posts date from 2023 and 2024.Source
• Your websiteAbout page: the co-founders met in business school; the mixologist co-founder has "over decade of bartending experience" and "founded two bars and restaurants in Louisville". Product pages: "more than 15 years of experience in the cocktail industry", "less than 10 grams of sugar per serving", "100% Money Back Guarantee".Source
• Site checkTools on the store: Klaviyo email, the Recharge subscription script (127 KB on the homepage) while product pages offer only "One-time Purchase", Awin affiliates, Junip reviews, Stockist store locator ("Find Us", with "Want to carry Modica? TRY US ON FAIRE"), UserWay, Vitals, Microsoft Clarity and Bing Ads; TikTok, Instagram and Facebook profiles.Source

Offer a host kit (two bottles, recipe cards, a QR code to reorder) at a host price, sold to property managers and promoted in host groups.

Every guest who tries it is a new customer, and the QR code tracks it.

• Alcohol-free framing

  Lead with mocktails for hosts.

• Your websiteCustomer reviews on the homepage: an Espresso Martini buyer says it "was a complete hit at my family lake vacation. The sober peeps and the ones that wanted a bit of spirits absolutely loved it"; another says the Blueberry Lavender Lemon Drop is "Better than the ones I get at the restaurants"; an Old Fashioned buyer calls himself "somewhat of a snob".Source
• Your websiteFAQ: "One bottle of the Margarita and Mule each makes 10 cocktails. One bottle of the Old Fashioned mix makes 32"; full nutrition facts are "on our bestselling Sample Pack!" (that link, /products/sample-pack, now redirects to the Variety Pack); wholesale is by email; mocktail and pitcher recipes are printed on each bottle.Source
• Your websiteCorporate gifting page: "Enjoy a 15% discount on corporate gifts!", a form with "Estimated Number of Gifts" and ship-to-me or ship-to-recipients; gifts over $50 ship free, under $50 cost "$8.99 per recipient"; "We suggest placing your order as soon as possible, given the Holiday order rush." The cart also offers a gift message with a scheduled send.Source

Add a "build your pack" page: pick four flavors, see the free one applied and the per-drink price, then add to cart in one step.

Letting buyers choose matches the promise in the banner and removes cart confusion.

• Too many choices

  Suggest three popular packs on the same page.

• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source
• Your websiteCatalogue (19 products): seven flavors at $20 each; nine bundles at $60 whose compare-at price is also $60, so no saving is shown; the Bestseller Pack and Variety Pack at $80 against $100. The Vodka Lovers and Tequila Lovers bundles live at the URLs /products/sample-pack-copy-1 and /products/sample-pack-copy; the Ginger Mule and Spiced Cherry Old Fashioned keep older URLs (turmeric-ginger-mule, tart-cherry-old-fashioned). The Spiced Cherry page says "Makes 30", the homepage says 32.Source

Film a short weekly video of the co-founder making one drink in under a minute with Modica, plus a bar tip, for TikTok, Instagram and email.

A real person with bar credentials is the clearest proof of the tagline and builds a following that ads cannot buy.

• Time from the co-founder

  Batch film once a month.

• Your websiteAbout page: the co-founders met in business school; the mixologist co-founder has "over decade of bartending experience" and "founded two bars and restaurants in Louisville". Product pages: "more than 15 years of experience in the cocktail industry", "less than 10 grams of sugar per serving", "100% Money Back Guarantee".Source
• Your websiteHomepage (checked October 20, 2026): H1 "Tastes like a bartender made it. Because one did."; banner "BUY 3 BOTTLES, GET 1 FREE. FREE SHIPPING ON $79+"; bundle cards labelled "3 bottles + 1 FREE" at $60; Bestseller Pack and Variety Pack at $80 (was $100), "Makes 72 Elevated Cocktails or Mocktails!"; claims "$1 per drink", "Up to 70% less sugar than other mixers", "Product of the year, Food and Beverage Magazine" and "The internet's favorite mixer, 100 million views"; "4.96 average from 169 reviews"; single bottles at $20, "Makes 10" (Spiced Cherry Old Fashioned "Makes 32").Source
• Your websiteBlog and recipes (57 URLs): new recipes posted in October 2026, such as Fall Sparkling Sangria (October 19), Watermelon Margarita, Berry Rosemary Margarita, Creme Brulee Espresso Martini and Black Flame Candle (October 15); the homepage features a Grapefruit Jalapeño Margarita made with Cucumber Margarita mix. The news blog's latest posts date from 2023 and 2024.Source