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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 8
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 22, 2026
  1. Programmable
  2. Playbooks
  3. Easyship
Easyship logo

growth playbook · Oct 22, 2026

easyship.com (opens in a new tab)

Easyship growth playbook

Diagnosis

Easyship is moving upmarket (a Head of Sales, strategic AEs, a technical implementation lead) and has hired for a Head of Marketing whose brief is SEO/GEO, AI search, founder-led content and tools.

The site has a large organic footprint, 5,448 rate pages and 3,138 duty pages, but the basics behind AI search are weak: plan prices only appear after a script runs, the integration pages are missing from every sitemap, the eBay page does not mention the eBay partnership, and there are no comparisons with ShipStation, Shippo or Sendcloud.

This playbook fixes those first, then launches the MCP plugin, dates the rate pages, builds enterprise proof and opens returns and fulfilment as new lines.

Growth Score

6/10

Biggest Opportunity

Make Easyship's prices, partnerships and rate data readable by AI search and agents, where the new marketing lead is expected to win.

Biggest Risk

ShipStation, Shippo, Sendcloud and Pirate Ship compete hard on price and simplicity, and moving upmarket can stall without enterprise proof and a clear message.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put the real plan prices in the pricing page's HTML, where AI search can read them

    Open the plans page with scripts turned off and screenshot what a crawler sees.

    High impact First result in 2 weeks
  2. 2

    Add the 31 integration pages to the sitemaps and regenerate them automatically

    List every live page and compare it with the sitemaps.

    High impact First result in 1 month
  3. 3

    Say "eBay preferred fulfilment partner" on the eBay page, and the same for Amazon and Shopify

    Get the approved badge and wording from each partner manager.

    High impact First result in 2 weeks

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 9Fill-ins · 3Reconsider · 5
Effort →

Showing 20 of 20 ideas

This week 6

Quick wins with a clear first action.

  • 01

    The new Head of Marketing is asked to build on Easyship's "strength in SEO/GEO" and its "organic visibility in the era of AI search". But the plans page ships with every price set to "0" and every plan saying "Up to x monthly shipments"; the real numbers ($29 Plus, $69 Premier, 50 to 10,000 shipments) only appear after a script downloads a spreadsheet in the visitor's browser. Readers that do not run scripts, which includes most AI crawlers and many link previews, see a page of zeros, and the page's structured data lists a single offer at "0.00". When someone asks an assistant "how much does Easyship cost?", the answer has nothing reliable to quote, while rivals publish their prices in plain text.

    High impactLow effort First result in 2 weeks Head of Marketing

    First action

    Open the plans page with scripts turned off and screenshot what a crawler sees.

    How to measure it

    AI assistants quoting the correct Plus price

    Now
    –
    Target
    3 of 3 tested
    By
    60 days

    Steps

    1. 1

      See what crawlers see

      Fetch the page without scripts; list every missing number.

      Webflow developer 1 hour

    2. 2

      Render the defaults

      Bake US prices and limits into the Webflow page; keep the script for other origins.

      Webflow developer 2 days

    3. 3

      Add a plain-text summary

      Two sentences per plan plus a pricing FAQ.

      Head of Marketing 1 day

    4. 4

      Fix structured data

      One Offer per plan with price, currency and billing period.

      Webflow developer 1 day

    5. 5

      Check origin pages

      UK, Canada, Australia and EU origins show their own currency to crawlers.

      Pricing Analyst 2 days

    6. 6

      Test the answers

      Ask assistants about Easyship pricing and log the replies monthly.

      Head of Marketing monthly

    7. 7

      Watch conversion

      Pricing-page signups before and after in GA4 and HubSpot.

      Head of Marketing monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Add the plain-text pricing summary above the plan cards today.

    Why it works

    Render the default (US) prices, shipment limits and per-label fees into the HTML at publish time, and let the script switch them for other origins. Add a short, plain-text pricing summary ("Free for up to 50 shipments a month; Plus $29 a month for 500...") and a pricing FAQ, and list every plan as an Offer in the structured data with its price and currency. Do the same for the API per-call prices, which are already in the HTML. Then ask two or three AI assistants about Easyship pricing each month and record what they say.

    The pricing page is where buyers and AI answers decide, and a script-only page hides the most important numbers from the systems the new head of marketing is hired to win.

    Ready to use

    ChecklistCrawler-readable pricing checklist

    [ ] Default prices and shipment limits in the HTML, not only from script
[ ] Plain-text summary of each plan
[ ] Pricing FAQ (free plan limits, annual discount, label fees)
[ ] One Offer per plan in structured data
[ ] Origin-specific versions readable without scripts
[ ] Monthly check of what AI assistants quote

    Risks and how to handle them

    • Prices shown for the wrong origin

      Label the default as US pricing and keep the origin switch.

    • Two sources of truth

      Generate the HTML from the same spreadsheet the script reads.

    Evidence

    • HiringHead of Marketing (Remote Europe, posted May 12, 2026; a second post for Milan or London, August 3): will "own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship's existing strength in SEO/GEO" and "organic visibility in the era of AI search"; build "founder-led marketing as a primary channel" across "LinkedIn, podcasts, speaking, and earned media"; activate "our founders, executive team, partner ecosystem, and merchant community", "built on strong on-platform content, tools and calculators"; HubSpot, GA4, Tag Manager, website CMS and AI agents.Source
    • Your websitePlans page (checked October 21, 2026): in the page's HTML every plan price is "0" and each plan says "Up to x monthly shipments"; the real prices and limits are filled in by a script that downloads a spreadsheet file in the visitor's browser. The page's structured data lists one offer, "price": "0.00", with a 4.3 rating from 1,493 reviews.Source
    • Your websiteThe pricing data the plans page loads (US origin): Free $0 for 50 shipments a month; Plus $29 a month ($23 billed annually) for 500; Premier $69 ($55) for 2,500; Scale plans at $99, $149 and $199 for 5,000 to 10,000; Enterprise "Contact Us". Prices vary by origin country.Source
    • Competitor researchRivals' own homepages: ShipStation, "Shipping Software for Ecommerce Fulfillment"; Shippo, "the best multi-carrier shipping software" with an API or web app; Sendcloud, "Europe's no.1 Shipping Software for E-commerce" for "30,000+ online retailers"; Pirate Ship, "Free UPS and USPS shipping software" saving "up to 89%"; EasyPost, "The Simple Shipping API".Source
  • 02

    Easyship's highest-intent pages, such as eBay, Shopify, TikTok Shop, Amazon, Etsy and Walmart shipping, are in none of its seven sitemaps. The main sitemap is a crawler export from April, and the courier sitemaps are dated 2022. The integration pages also have no canonical tag.

    High impactLow effort First result in 1 month Webflow developer

    First action

    List every live page and compare it with the sitemaps.

    How to measure it

    Integration pages indexed

    Now
    –
    Target
    31 of 31
    By
    30 days

    Steps

    1. 1

      Crawl the site

      Every live URL.

      Webflow developer 1 day

    2. 2

      Compare

      Live pages vs sitemaps.

      Webflow developer 1 hour

    3. 3

      Automate

      Sitemaps on publish.

      Webflow developer 2 days

    4. 4

      Add canonicals

      Integration pages.

      Webflow developer 2 hours

    5. 5

      Submit

      Search Console and Bing.

      Head of Marketing 1 hour

    6. 6

      Check

      Indexing report after two weeks.

      Head of Marketing 2 weeks

    First result
    1 month
    Cost
    $0
    Owner
    Webflow developer

    Smallest test

    Add the eBay and Shopify pages to the main sitemap today.

    Why it works

    Generate the sitemaps from Webflow's CMS on every publish (or schedule the export weekly), include the integration pages, /countries and /partners, set true last-modified dates, add self-canonicals to the integration pages, and submit the new sitemaps in Search Console.

    Search engines and AI crawlers find and refresh pages faster when sitemaps are complete and current, and these pages capture people searching for a shipping app for their platform.

    Risks and how to handle them

    • Duplicate locale pages

      Use hreflang and canonicals together.

    Evidence

    • Your websiteSitemaps (checked October 21, 2026): robots.txt lists seven. The main sitemap is a Screaming Frog export of 754 URLs (676 blog posts, 68 other pages), almost all dated April 4-9, 2026; the courier, courier-service and courier-comparison sitemaps (873 URLs) are dated June 16, 2022; the rate-calculator (5,448 URLs) and duty-calculator (3,138) sitemaps are dated February 2026. The 31 integration pages linked from /integrations (eBay, Shopify, Shopify Plus, Amazon, TikTok Shop, Etsy, Walmart, WooCommerce, BigCommerce, Oracle NetSuite, Kickstarter and others) are in none of them, nor are /countries and /partners; the integration pages also have no canonical tag.Source
    • HiringHead of Marketing (Remote Europe, posted May 12, 2026; a second post for Milan or London, August 3): will "own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship's existing strength in SEO/GEO" and "organic visibility in the era of AI search"; build "founder-led marketing as a primary channel" across "LinkedIn, podcasts, speaking, and earned media"; activate "our founders, executive team, partner ecosystem, and merchant community", "built on strong on-platform content, tools and calculators"; HubSpot, GA4, Tag Manager, website CMS and AI agents.Source
    • Your websiteHomepage and tools: "100,000+ Brands", "Up to 91% off labels", "Compare 550+ carriers", "60+ native integrations", a global 3PL fulfilment network, a free plan with no credit card and a 14-day trial; free tools include a shipping rate calculator, an import tax and duty calculator, a shipping policy generator, HS code lookup and a crowdfunding calculator; Easyship Collect for crowdfunding.Source
  • 03

    Easyship's job posts call it an eBay preferred fulfilment partner, an Amazon preferred multi-channel integrator and a Shopify Certified Technology Provider, and say it runs eBay's International Returns programme. The eBay integration page mentions none of this.

    High impactLow effort First result in 2 weeks Head of Marketing

    First action

    Get the approved badge and wording from each partner manager.

    How to measure it

    Signup rate on eBay, Amazon and Shopify pages

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Confirm wording

      With each partner.

      Partnerships lead 1 week

    2. 2

      Add badges

      Three pages and homepage.

      Webflow developer 1 day

    3. 3

      Add returns line

      eBay page.

      Head of Marketing 1 hour

    4. 4

      Update descriptions

      Search snippets.

      Head of Marketing 1 hour

    5. 5

      Use in ads

      Marketplace campaigns.

      Head of Marketing 1 week

    6. 6

      Measure

      Signup rate.

      Head of Marketing monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Add the line to the eBay page.

    Why it works

    Add a partner badge and one line of proof to the eBay, Amazon and Shopify pages (and the homepage), mention the eBay returns programme, and add the claims to each page's description. Confirm the wording each marketplace allows.

    Marketplace endorsement is the strongest trust signal for sellers choosing a shipping app.

    Risks and how to handle them

    • Partner rules

      Use only approved wording and logos.

    Evidence

    • HiringEasyship's description in its job posts: "trusted by 100,000+ eCommerce merchants"; "A top-rated Shopify Certified Technology Provider, eBay preferred fulfilment partner, and Amazon preferred multi-channel integrator"; "the G2 category leader (April 2026)"; "550+ courier services worldwide"; offices in London, New York, Hong Kong, Singapore, Melbourne, Toronto and Taipei.Source
    • Your websiteeBay integration page: "Top eBay Shipping App: Fast & Free Shipping Integration", "over 132 million active buyers", order sync, rates at checkout, duties and insurance. It does not mention that Easyship is an eBay preferred fulfilment partner or that it runs eBay's International Returns programme.Source
    • HiringeCommerce Merchandiser (International Returns) (London with travel to Corby, posted October 20, 2026): "Easyship runs eBay's International Returns programme, and every returned item is an opportunity to recover value." The role grades returned items, sets "pricing and resale strategy", lists them "across resale channels" and tracks "recovery rate, sell-through, inventory aging, and margin per unit". A Warehouse Supervisor and an HR Manager are also being hired in Corby.Source
  • 04

    Easyship has 398 courier-vs-courier pages and many carrier "alternatives" posts, but no page comparing itself with the shipping platforms buyers actually weigh it against. Sendcloud calls itself "Europe's no.1", where Easyship is hiring a Head of Marketing and an AE.

    High impactMedium effort First result in 1 month Head of Marketing

    First action

    Ask sales which rival comes up most.

    How to measure it

    Comparison-page signups

    Now
    –
    Target
    300 a month
    By
    90 days

    Steps

    1. 1

      Pick rivals

      Four most common.

      Account Executive (Europe) 1 day

    2. 2

      Check facts

      Their current pricing pages.

      Pricing Analyst 3 days

    3. 3

      Write

      Fair tables and switching guides.

      Head of Marketing 2 weeks

    4. 4

      Legal review

      Claims.

      Legal 1 week

    5. 5

      Publish

      Linked from plans.

      Webflow developer 1 day

    6. 6

      Refresh

      Quarterly.

      Pricing Analyst quarterly

    First result
    1 month
    Cost
    Writing time
    Owner
    Head of Marketing

    Smallest test

    Publish the ShipStation page first.

    Why it works

    Write four fair comparison pages: pricing (from the plans data), courier count, international duties, integrations, fulfilment network and support. Add a "switching from" guide to each, and link them from the plans page.

    Comparison searches come from buyers close to deciding, and AI answers to "best alternative to X" draw on such pages.

    Risks and how to handle them

    • Out-of-date rival prices

      Date each table.

    Evidence

    • Your websiteBlog and comparisons: 676 blog posts, with carrier "alternatives" posts (Royal Mail, Yodel, Purolator, Sendle, USPS, Canada Post) and 398 courier-vs-courier pages, but no page comparing Easyship with ShipStation, Shippo, Sendcloud, Pirate Ship or EasyPost (/compare and /easyship-vs-shipstation return 404). robots.txt blocks the translated blogs (es-es, fr-fr, zh-hk) although the site has 53 locale versions.Source
    • Competitor researchRivals' own homepages: ShipStation, "Shipping Software for Ecommerce Fulfillment"; Shippo, "the best multi-carrier shipping software" with an API or web app; Sendcloud, "Europe's no.1 Shipping Software for E-commerce" for "30,000+ online retailers"; Pirate Ship, "Free UPS and USPS shipping software" saving "up to 89%"; EasyPost, "The Simple Shipping API".Source
    • Your websiteThe pricing data the plans page loads (US origin): Free $0 for 50 shipments a month; Plus $29 a month ($23 billed annually) for 500; Premier $69 ($55) for 2,500; Scale plans at $99, $149 and $199 for 5,000 to 10,000; Enterprise "Contact Us". Prices vary by origin country.Source
    • HiringHead of Marketing (Remote Europe, posted May 12, 2026; a second post for Milan or London, August 3): will "own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship's existing strength in SEO/GEO" and "organic visibility in the era of AI search"; build "founder-led marketing as a primary channel" across "LinkedIn, podcasts, speaking, and earned media"; activate "our founders, executive team, partner ecosystem, and merchant community", "built on strong on-platform content, tools and calculators"; HubSpot, GA4, Tag Manager, website CMS and AI agents.Source
  • 05

    Real visitors see the homepage's main content at 2.55 s, just over Google's 2.5 s limit, with a 1.7 s server response. The page loads 1.2 MB of JavaScript and 2.1 MB from 14 third parties; the lab test on a phone takes 8.7 s.

    Medium impactMedium effort First result in 1 month Webflow developer

    First action

    List each third-party script and its owner.

    How to measure it

    Homepage LCP for real visitors

    Now
    –
    Target
    Under 2.5 s
    By
    60 days

    Steps

    1. 1

      Audit tags

      Owner and need.

      Webflow developer 1 day

    2. 2

      Delay scripts

      Marketing tags after load.

      Webflow developer 2 days

    3. 3

      Remove unused

      Libraries and tags.

      Webflow developer 1 day

    4. 4

      Cache assets

      Long lifetimes.

      Webflow developer 1 day

    5. 5

      Inline hero CSS

      Paint the H1 first.

      Webflow developer 1 day

    6. 6

      Recheck

      Field data after 28 days.

      Webflow developer 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Webflow developer

    Smallest test

    Delay the Facebook script.

    Why it works

    Delay Tag Manager, HubSpot and Facebook scripts until after load or interaction, remove unused libraries, set long cache lifetimes for Webflow assets, and inline the hero styles so the H1 paints first.

    A small gain pushes the page under the limit for real visitors and helps both search ranking and signups from paid traffic.

    Risks and how to handle them

    • Tracking gaps

      Test conversions after delaying tags.

    Evidence

    • Google PageSpeedHomepage, mobile: performance 54 (desktop 90); lab largest paint 8.7 s (the H1). Real Chrome visitors: largest paint 2.55 s, just over the 2.5 s limit, so the page fails Core Web Vitals on LCP; server response for real visitors is 1.7 s. 1.2 MB of JavaScript and 2.1 MB from 14 third parties; reducing unused JavaScript would save about 1.2 s and render-blocking requests about 1.1 s.Source
  • 06

    The homepage footer still says 2025, the "Developer Support" link returns 404, and the press page lists only 2019-2020 coverage, while the new head of marketing is hired to build earned media.

    Medium impactLow effort First result in 2 weeks Head of Marketing

    First action

    Fix the footer and the broken link today.

    How to measure it

    Media inquiries

    Now
    –
    Target
    3 a month
    By
    1 quarter

    Steps

    1. 1

      Fix footer

      Automatic year.

      Webflow developer 1 hour

    2. 2

      Fix link

      Developer support.

      Webflow developer 1 hour

    3. 3

      List milestones

      Since 2021.

      Head of Marketing 1 day

    4. 4

      Rebuild press page

      Milestones and kit.

      Head of Marketing 3 days

    5. 5

      Add contact

      Press email.

      Head of Marketing 1 hour

    6. 6

      Keep current

      Monthly.

      Head of Marketing monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Fix the footer today.

    Why it works

    Make the footer year automatic, point Developer Support to the working help center or docs, and replace the press page with recent milestones (G2 category leader, 100,000+ merchants, the MCP plugin, the eBay returns programme) and a press contact.

    Enterprise buyers and journalists check these pages, and stale ones undercut the move upmarket.

    Risks and how to handle them

    • Little recent coverage

      Start with company milestones and partner news.

    Evidence

    • Your websitePress page: all coverage listed is from 2019-2020 (for example TechCrunch, 2020, on joining Shopify Plus' tech partner program). The homepage footer says "Copyright Easyship Inc. © 2025", and its "Developer Support" link (developers.easyship.com/discuss) returns 404.Source
    • HiringEasyship's description in its job posts: "trusted by 100,000+ eCommerce merchants"; "A top-rated Shopify Certified Technology Provider, eBay preferred fulfilment partner, and Amazon preferred multi-channel integrator"; "the G2 category leader (April 2026)"; "550+ courier services worldwide"; offices in London, New York, Hong Kong, Singapore, Melbourne, Toronto and Taipei.Source
    • HiringHead of Marketing (Remote Europe, posted May 12, 2026; a second post for Milan or London, August 3): will "own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship's existing strength in SEO/GEO" and "organic visibility in the era of AI search"; build "founder-led marketing as a primary channel" across "LinkedIn, podcasts, speaking, and earned media"; activate "our founders, executive team, partner ecosystem, and merchant community", "built on strong on-platform content, tools and calculators"; HubSpot, GA4, Tag Manager, website CMS and AI agents.Source

This quarter 8

The core plays for the next three months.

  • 07

    Easyship has a public MCP plugin that lets Claude, Cursor, Gemini and Codex create shipments and labels in natural language, and the new growth CSM will help customers connect AI assistants. Yet easyship.com has no page about it.

    High impactMedium effort First result in 1 quarter Head of Marketing

    First action

    Write the page from the GitHub README.

    How to measure it

    Accounts using the MCP server

    Now
    –
    Target
    500
    By
    2 quarters

    Steps

    1. 1

      Write page

      Install and prompts.

      Head of Marketing 1 week

    2. 2

      List server

      Directories and marketplaces.

      Developer relations 2 weeks

    3. 3

      Run webinar

      With growth CSM.

      Customer Success Manager - Growth 1 month

    4. 4

      Add to docs

      Links both ways.

      Webflow developer 1 day

    5. 5

      Email users

      API customers.

      Head of Marketing 1 week

    6. 6

      Track

      Connected accounts.

      Senior Product Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Marketing

    Smallest test

    Publish the page this month.

    Why it works

    Publish an "Easyship for AI agents" page with install steps, example prompts and use cases (rate shopping, bulk labels, tracking answers), list the server in MCP directories and editor marketplaces, and run a launch webinar with the growth CSM.

    Developers and operators adopting AI agents are searching for tools now, and a first-mover listing is cheap.

    Risks and how to handle them

    • Agent mistakes on labels

      Show confirmation steps in examples.

    Evidence

    • GitHubEasyship's public MCP plugin: "Connect all your AI tools to Easyship's global shipping platform and manage your entire shipping operation through natural language" (rates, shipments, labels, tracking, pickups, address validation, billing, analytics) from Cursor, Claude, Gemini, Codex and VS Code. easyship.com has no page about it: /mcp returns 404 and neither the homepage nor /developers mentions MCP.Source
    • HiringCustomer Success Manager - Growth (Bengaluru, posted October 20, 2026, "a new role"): owns about 100 customers "from merchants who ship entirely through our dashboard to teams building on our API", watches "shipment volume, Health Score, NPS and CSAT", leads "upsell conversations, such as shipping insurance and eFulfilment", presents webinars and guides, "including helping customers connect their AI assistants to Easyship through our MCP capabilities", and secures "success stories, ratings and referrals".Source
    • HiringHead of Marketing (Remote Europe, posted May 12, 2026; a second post for Milan or London, August 3): will "own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship's existing strength in SEO/GEO" and "organic visibility in the era of AI search"; build "founder-led marketing as a primary channel" across "LinkedIn, podcasts, speaking, and earned media"; activate "our founders, executive team, partner ecosystem, and merchant community", "built on strong on-platform content, tools and calculators"; HubSpot, GA4, Tag Manager, website CMS and AI agents.Source
  • 08

    Each rate page shows live quotes, such as US to UK from $11.12 to $36.76, but no date and no plain summary. Questions like "cheapest way to ship to the UK" are exactly what AI assistants answer.

    High impactMedium effort First result in 1 quarter Head of Marketing

    First action

    Update the top 50 lanes by traffic.

    How to measure it

    Rate-page signups

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Rank lanes

      By traffic.

      Head of Marketing 1 week

    2. 2

      Template summary

      Dated line and table.

      Webflow developer 2 weeks

    3. 3

      Add FAQ

      Structured data.

      Webflow developer 1 week

    4. 4

      Automate refresh

      Monthly.

      Engineering 1 month

    5. 5

      Update sitemap dates

      True dates.

      Webflow developer 1 day

    6. 6

      Measure

      Signups.

      Head of Marketing monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Head of Marketing

    Smallest test

    Update ten lanes by hand.

    Why it works

    Add a dated summary line ("Cheapest: $11.12, 13-20 days; fastest: $36.76, 2 days; checked on..."), a three-row table and an FAQ block to each page, and refresh them monthly with real sitemap dates.

    Dated, structured numbers are what search and AI systems prefer to quote.

    Risks and how to handle them

    • Rates change daily

      Label figures as examples on the date checked.

    Evidence

    • Your websiteRate calculator page, United States to United Kingdom (0.5 lb): live quotes such as ePost Global $11.12 (13-20 working days, "Cheapest"), UPS Worldwide Expedited $20.65 (3 days, "Best Value") and DHL Express $36.76 (2 days, "Fastest", "Save 76%"), with ratings and vote counts. The page shows no date for the quotes, and its HTML weighs about 1.2 MB.Source
    • Your websiteSitemaps (checked October 21, 2026): robots.txt lists seven. The main sitemap is a Screaming Frog export of 754 URLs (676 blog posts, 68 other pages), almost all dated April 4-9, 2026; the courier, courier-service and courier-comparison sitemaps (873 URLs) are dated June 16, 2022; the rate-calculator (5,448 URLs) and duty-calculator (3,138) sitemaps are dated February 2026. The 31 integration pages linked from /integrations (eBay, Shopify, Shopify Plus, Amazon, TikTok Shop, Etsy, Walmart, WooCommerce, BigCommerce, Oracle NetSuite, Kickstarter and others) are in none of them, nor are /countries and /partners; the integration pages also have no canonical tag.Source
    • HiringHead of Marketing (Remote Europe, posted May 12, 2026; a second post for Milan or London, August 3): will "own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship's existing strength in SEO/GEO" and "organic visibility in the era of AI search"; build "founder-led marketing as a primary channel" across "LinkedIn, podcasts, speaking, and earned media"; activate "our founders, executive team, partner ecosystem, and merchant community", "built on strong on-platform content, tools and calculators"; HubSpot, GA4, Tag Manager, website CMS and AI agents.Source
  • 09

    The Head of Marketing brief makes founder-led marketing a "primary channel" across LinkedIn, podcasts, speaking and earned media.

    High impactMedium effort First result in 2 quarters Director

    First action

    Draft four posts from rate data.

    How to measure it

    Signups from founder content

    Now
    –
    Target
    200 a month
    By
    2 quarters

    Steps

    1. 1

      Pick themes

      Four.

      Head of Marketing 1 week

    2. 2

      Pull data

      Monthly.

      Pricing Analyst monthly

    3. 3

      Write posts

      Twice a week.

      Head of Marketing weekly

    4. 4

      Book podcasts

      One a month.

      Head of Marketing monthly

    5. 5

      Cut clips

      Video.

      Content team weekly

    6. 6

      Track

      Tagged links.

      Head of Marketing monthly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Director, Commercial & Marketing

    Smallest test

    Publish two posts this week.

    Why it works

    Plan two founder posts a week using Easyship's own data (cheapest lanes, duty changes, carrier surcharges), book a podcast a month, and turn each into clips for YouTube and TikTok.

    Founders with real data are credible, and their posts reach buyers ads miss.

    Risks and how to handle them

    • Founder time

      Batch recording once a month.

    Evidence

    • HiringHead of Marketing (Remote Europe, posted May 12, 2026; a second post for Milan or London, August 3): will "own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship's existing strength in SEO/GEO" and "organic visibility in the era of AI search"; build "founder-led marketing as a primary channel" across "LinkedIn, podcasts, speaking, and earned media"; activate "our founders, executive team, partner ecosystem, and merchant community", "built on strong on-platform content, tools and calculators"; HubSpot, GA4, Tag Manager, website CMS and AI agents.Source
    • Your websiteRate calculator page, United States to United Kingdom (0.5 lb): live quotes such as ePost Global $11.12 (13-20 working days, "Cheapest"), UPS Worldwide Expedited $20.65 (3 days, "Best Value") and DHL Express $36.76 (2 days, "Fastest", "Save 76%"), with ratings and vote counts. The page shows no date for the quotes, and its HTML weighs about 1.2 MB.Source
    • Your websiteSocial and video: YouTube channel with 1,070 subscribers, 116 videos and about 193,000 views; Easyship is also on LinkedIn, X, Facebook, Instagram and TikTok. The /events and /events-apac pages list webinars.Source
  • 10

    The new growth CSM watches shipment volume and Health Score across about 100 accounts and leads upsells for shipping insurance and eFulfilment.

    High impactMedium effort First result in 1 quarter Customer Success Manager Grow…

    First action

    Define three triggers from last quarter's data.

    How to measure it

    Insurance and fulfilment upsells

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Define triggers

      Three events.

      Customer Success Manager - Growth 1 week

    2. 2

      Build alerts

      HubSpot.

      CSM Operations & Enablement 2 weeks

    3. 3

      Write offers

      Templates.

      Customer Success Manager - Growth 1 week

    4. 4

      Automate

      AI first draft.

      Customer Success Manager - Growth 2 weeks

    5. 5

      Run

      All accounts.

      Senior Customer Success Manager ongoing

    6. 6

      Measure

      Conversion.

      CSM Operations & Enablement monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Customer Success Manager Growth

    Smallest test

    Run the insurance trigger for one month.

    Why it works

    Set triggers: a lost or damaged parcel claim prompts an insurance offer; rising international volume prompts a fulfilment quote; falling volume prompts a check-in. Automate the first email with AI and log results.

    Offers timed to a real event convert better and protect retention.

    Risks and how to handle them

    • Too many emails

      One trigger a month per account.

    Evidence

    • HiringCustomer Success Manager - Growth (Bengaluru, posted October 20, 2026, "a new role"): owns about 100 customers "from merchants who ship entirely through our dashboard to teams building on our API", watches "shipment volume, Health Score, NPS and CSAT", leads "upsell conversations, such as shipping insurance and eFulfilment", presents webinars and guides, "including helping customers connect their AI assistants to Easyship through our MCP capabilities", and secures "success stories, ratings and referrals".Source
    • Your websiteHomepage and tools: "100,000+ Brands", "Up to 91% off labels", "Compare 550+ carriers", "60+ native integrations", a global 3PL fulfilment network, a free plan with no credit card and a 14-day trial; free tools include a shipping rate calculator, an import tax and duty calculator, a shipping policy generator, HS code lookup and a crowdfunding calculator; Easyship Collect for crowdfunding.Source
  • 11

    The sales team is moving upmarket, but most case studies are small brands and crowdfunding creators; only SellerChamp shows the API.

    High impactMedium effort First result in 2 quarters Head of Sales

    First action

    Ask implementation for four recent large go-lives.

    How to measure it

    Enterprise win rate

    Now
    –
    Target
    +5 points
    By
    2 quarters

    Steps

    1. 1

      Pick customers

      Four.

      Technical Implementation Lead 1 week

    2. 2

      Interview

      Results.

      Head of Marketing 1 month

    3. 3

      Write

      Stories.

      Head of Marketing 1 month

    4. 4

      Build page

      Enterprise.

      Webflow developer 2 weeks

    5. 5

      Use in deals

      Sales decks.

      Head of Sales ongoing

    6. 6

      Measure

      Win rate.

      Director, Commercial & Marketing quarterly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Head of Sales

    Smallest test

    Publish SellerChamp-style API story.

    Why it works

    Write four enterprise stories (API integrations, multi-warehouse, marketplaces at scale), each with savings, volume and implementation time, and add an enterprise page linking them.

    Enterprise buyers want proof at their scale, and the AEs need it in every deal.

    Risks and how to handle them

    • Customers decline naming

      Allow anonymized stories.

    Evidence

    • Your websiteCase studies: PICO PICO, DeskPurrch ("a one-person team"), SellerChamp (Easyship API, "1,000%+ growth in shipping usage"), NATIX Network (DDP shipping), Menace Pickleball ("over 360 Kickstarter units"), Game Start Studio, Limbic Media and Mojito Studios: mostly small brands and crowdfunding creators, with one API platform.Source
    • HiringUpmarket sales hiring: a Head of Sales in London ("As we move upmarket, our enterprise sales team is closing larger, more complex deals"), Sr. Strategic Account Executives (New York and Toronto), an Account Executive (Remote Europe, posted October 20) who delivers "ROI-based business cases", a Technical Implementation Lead (posted October 19: "more of our enterprise customers are integrating with Easyship through our API, custom apps, and tailored builds") and a Pricing Analyst in Bengaluru (posted October 19).Source
  • 12

    Easyship has affiliate, agency and platform programs and 60+ integrations, and the marketing brief names the partner ecosystem as a distribution layer.

    Medium impactMedium effort First result in 2 quarters Partnerships lead

    First action

    List the ten partners sending the most signups.

    How to measure it

    Partner signups

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Rank partners

      By signups.

      Partnerships lead 1 week

    2. 2

      Plan

      Joint content.

      Head of Marketing 2 weeks

    3. 3

      Build template

      Audit.

      Head of Marketing 2 weeks

    4. 4

      Run

      Ten campaigns.

      Partnerships lead 2 quarters

    5. 5

      Pay

      RevShare.

      Finance ongoing

    6. 6

      Measure

      Signups.

      Head of Marketing monthly

    First result
    2 quarters
    Cost
    Co-marketing costs
    Owner
    Partnerships lead

    Smallest test

    Run one agency webinar.

    Why it works

    Pick ten partners (agencies and platforms), run a joint webinar or guide with each, and give agencies a shipping audit template they can use with clients.

    Partners reach merchants at the moment they set up or change stores.

    Risks and how to handle them

    • Low partner effort

      Do the work for them.

    Evidence

    • HiringHead of Marketing (Remote Europe, posted May 12, 2026; a second post for Milan or London, August 3): will "own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship's existing strength in SEO/GEO" and "organic visibility in the era of AI search"; build "founder-led marketing as a primary channel" across "LinkedIn, podcasts, speaking, and earned media"; activate "our founders, executive team, partner ecosystem, and merchant community", "built on strong on-platform content, tools and calculators"; HubSpot, GA4, Tag Manager, website CMS and AI agents.Source
    • Your websiteHomepage and tools: "100,000+ Brands", "Up to 91% off labels", "Compare 550+ carriers", "60+ native integrations", a global 3PL fulfilment network, a free plan with no credit card and a 14-day trial; free tools include a shipping rate calculator, an import tax and duty calculator, a shipping policy generator, HS code lookup and a crowdfunding calculator; Easyship Collect for crowdfunding.Source
  • 13

    Easyship is hiring an AE and Head of Marketing in Europe, where Sendcloud claims to be number one. The site has 53 locales but robots.txt blocks the translated blogs.

    Medium impactMedium effort First result in 2 quarters Account Executive

    First action

    List European customers.

    How to measure it

    EU signups

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      List customers

      Europe.

      Account Executive (Europe) 1 week

    2. 2

      Build page

      EU origin.

      Webflow developer 2 weeks

    3. 3

      Write comparison

      Sendcloud.

      Head of Marketing 2 weeks

    4. 4

      Stories

      Two.

      Head of Marketing 1 month

    5. 5

      Review robots

      Translated guides.

      Webflow developer 1 week

    6. 6

      Measure

      Signups.

      Head of Marketing monthly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Account Executive (Europe)

    Smallest test

    Publish the EU page.

    Why it works

    Build an EU origin landing page with local prices and couriers, a Sendcloud comparison, two European case studies, and unblock the translated guides that are ready.

    European sellers want local proof and pricing before they talk to sales.

    Risks and how to handle them

    • Thin translations

      Unblock only reviewed ones.

    Evidence

    • HiringUpmarket sales hiring: a Head of Sales in London ("As we move upmarket, our enterprise sales team is closing larger, more complex deals"), Sr. Strategic Account Executives (New York and Toronto), an Account Executive (Remote Europe, posted October 20) who delivers "ROI-based business cases", a Technical Implementation Lead (posted October 19: "more of our enterprise customers are integrating with Easyship through our API, custom apps, and tailored builds") and a Pricing Analyst in Bengaluru (posted October 19).Source
    • Your websiteBlog and comparisons: 676 blog posts, with carrier "alternatives" posts (Royal Mail, Yodel, Purolator, Sendle, USPS, Canada Post) and 398 courier-vs-courier pages, but no page comparing Easyship with ShipStation, Shippo, Sendcloud, Pirate Ship or EasyPost (/compare and /easyship-vs-shipstation return 404). robots.txt blocks the translated blogs (es-es, fr-fr, zh-hk) although the site has 53 locale versions.Source
    • Competitor researchRivals' own homepages: ShipStation, "Shipping Software for Ecommerce Fulfillment"; Shippo, "the best multi-carrier shipping software" with an API or web app; Sendcloud, "Europe's no.1 Shipping Software for E-commerce" for "30,000+ online retailers"; Pirate Ship, "Free UPS and USPS shipping software" saving "up to 89%"; EasyPost, "The Simple Shipping API".Source
  • 14

    Easyship leads with "up to 91% off", and the new pricing analyst will help marketing and sales with data. Buyers discount headline savings without a method.

    Medium impactMedium effort First result in 1 quarter Pricing Analyst

    First action

    Pull savings by lane for the top 20 lanes.

    How to measure it

    Proof page signups

    Now
    –
    Target
    5%
    By
    1 quarter

    Steps

    1. 1

      Pull data

      Top lanes.

      Pricing Analyst 2 weeks

    2. 2

      Method

      Write it.

      Pricing Analyst 1 week

    3. 3

      Build page

      With calculator.

      Webflow developer 2 weeks

    4. 4

      Legal review

      Claims.

      Legal 1 week

    5. 5

      Link

      From homepage and ads.

      Head of Marketing 1 day

    6. 6

      Update

      Quarterly.

      Pricing Analyst quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Pricing Analyst

    Smallest test

    Publish one lane chart.

    Why it works

    Publish a page with typical savings by lane and carrier against retail, the method used, and a calculator using the visitor's own volume.

    Shown math turns a headline into a reason to sign up.

    Risks and how to handle them

    • Lower figures than the headline

      Show typical and maximum.

    Evidence

    • HiringUpmarket sales hiring: a Head of Sales in London ("As we move upmarket, our enterprise sales team is closing larger, more complex deals"), Sr. Strategic Account Executives (New York and Toronto), an Account Executive (Remote Europe, posted October 20) who delivers "ROI-based business cases", a Technical Implementation Lead (posted October 19: "more of our enterprise customers are integrating with Easyship through our API, custom apps, and tailored builds") and a Pricing Analyst in Bengaluru (posted October 19).Source
    • Your websiteHomepage and tools: "100,000+ Brands", "Up to 91% off labels", "Compare 550+ carriers", "60+ native integrations", a global 3PL fulfilment network, a free plan with no credit card and a 14-day trial; free tools include a shipping rate calculator, an import tax and duty calculator, a shipping policy generator, HS code lookup and a crowdfunding calculator; Easyship Collect for crowdfunding.Source
    • Your websiteRate calculator page, United States to United Kingdom (0.5 lb): live quotes such as ePost Global $11.12 (13-20 working days, "Cheapest"), UPS Worldwide Expedited $20.65 (3 days, "Best Value") and DHL Express $36.76 (2 days, "Fastest", "Save 76%"), with ratings and vote counts. The page shows no date for the quotes, and its HTML weighs about 1.2 MB.Source

Big bets 3

Larger plays that can change the trajectory.

  • 15

    Easyship runs eBay's International Returns programme, including grading and reselling returned items from its Corby hub. Few shipping platforms can handle cross-border returns end to end.

    High impactHigh effort First result in 4 quarters Head of Programs

    First action

    List what the eBay operation could take on without new staff.

    How to measure it

    Returns-as-a-service clients

    Now
    –
    Target
    5
    By
    4 quarters

    Steps

    1. 1

      Define service

      Scope and price.

      Head of Programs 1 month

    2. 2

      Model costs

      Per unit.

      Pricing Analyst 1 month

    3. 3

      Pick pilots

      Two.

      Head of Sales 1 quarter

    4. 4

      Run

      Pilot operations.

      eCommerce Merchandiser (International Returns) 2 quarters

    5. 5

      Report

      Recovery rates.

      eCommerce Merchandiser (International Returns) monthly

    6. 6

      Decide

      Scale.

      Director, Commercial & Marketing 4 quarters

    First result
    4 quarters
    Cost
    Operations costs
    Owner
    Head of Programs

    Smallest test

    Pitch one brand.

    Why it works

    Package it: return labels, consolidation in the UK hub, grading, resale or liquidation, and recovery reporting, for marketplaces and large brands. Start with two pilots.

    Returns are a growing cost, and recovering value from them is a service brands will pay for.

    Risks and how to handle them

    • Distracts from eBay

      Use separate capacity.

    Evidence

    • HiringeCommerce Merchandiser (International Returns) (London with travel to Corby, posted October 20, 2026): "Easyship runs eBay's International Returns programme, and every returned item is an opportunity to recover value." The role grades returned items, sets "pricing and resale strategy", lists them "across resale channels" and tracks "recovery rate, sell-through, inventory aging, and margin per unit". A Warehouse Supervisor and an HR Manager are also being hired in Corby.Source
    • Your websiteHomepage and tools: "100,000+ Brands", "Up to 91% off labels", "Compare 550+ carriers", "60+ native integrations", a global 3PL fulfilment network, a free plan with no credit card and a 14-day trial; free tools include a shipping rate calculator, an import tax and duty calculator, a shipping policy generator, HS code lookup and a crowdfunding calculator; Easyship Collect for crowdfunding.Source
    • HiringUpmarket sales hiring: a Head of Sales in London ("As we move upmarket, our enterprise sales team is closing larger, more complex deals"), Sr. Strategic Account Executives (New York and Toronto), an Account Executive (Remote Europe, posted October 20) who delivers "ROI-based business cases", a Technical Implementation Lead (posted October 19: "more of our enterprise customers are integrating with Easyship through our API, custom apps, and tailored builds") and a Pricing Analyst in Bengaluru (posted October 19).Source
  • 16

    Easyship sees prices across 550+ courier services and 100,000+ merchants, and the founder-led plan needs data.

    High impactHigh effort First result in 3 quarters Head of Marketing

    First action

    Pick 20 lanes.

    How to measure it

    Media mentions per index

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      Pick lanes

      Twenty.

      Pricing Analyst 1 week

    2. 2

      Build data

      Quarterly.

      Pricing Analyst 1 month

    3. 3

      Write

      Report.

      Head of Marketing 2 weeks

    4. 4

      Pitch

      Trade press.

      Head of Marketing 2 weeks

    5. 5

      Post

      Founder channels.

      Director, Commercial & Marketing 1 week

    6. 6

      Repeat

      Quarterly.

      Pricing Analyst quarterly

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Head of Marketing

    Smallest test

    Publish one lane chart.

    Why it works

    Publish a quarterly index: median prices and transit times by top lane and carrier, duty trends and surcharges, with charts journalists can use.

    Original data earns press and links, and refreshes the brand every quarter.

    Risks and how to handle them

    • Data sensitivity

      Aggregate by lane only.

    Evidence

    • HiringEasyship's description in its job posts: "trusted by 100,000+ eCommerce merchants"; "A top-rated Shopify Certified Technology Provider, eBay preferred fulfilment partner, and Amazon preferred multi-channel integrator"; "the G2 category leader (April 2026)"; "550+ courier services worldwide"; offices in London, New York, Hong Kong, Singapore, Melbourne, Toronto and Taipei.Source
    • Your websiteRate calculator page, United States to United Kingdom (0.5 lb): live quotes such as ePost Global $11.12 (13-20 working days, "Cheapest"), UPS Worldwide Expedited $20.65 (3 days, "Best Value") and DHL Express $36.76 (2 days, "Fastest", "Save 76%"), with ratings and vote counts. The page shows no date for the quotes, and its HTML weighs about 1.2 MB.Source
    • HiringHead of Marketing (Remote Europe, posted May 12, 2026; a second post for Milan or London, August 3): will "own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship's existing strength in SEO/GEO" and "organic visibility in the era of AI search"; build "founder-led marketing as a primary channel" across "LinkedIn, podcasts, speaking, and earned media"; activate "our founders, executive team, partner ecosystem, and merchant community", "built on strong on-platform content, tools and calculators"; HubSpot, GA4, Tag Manager, website CMS and AI agents.Source
  • 17

    Easyship already offers an MCP server with rates, labels and tracking. As merchants run operations through AI agents, the tool the agent picks first wins the shipment.

    High impactHigh effort First result in 4 quarters Senior Product Manager

    First action

    Measure current MCP usage.

    How to measure it

    Agent shipments a month

    Now
    –
    Target
    10,000
    By
    4 quarters

    Steps

    1. 1

      Measure

      Usage.

      Senior Product Manager 2 weeks

    2. 2

      Improve tools

      Descriptions and defaults.

      Engineering 1 quarter

    3. 3

      Sandbox

      Test keys.

      Engineering 1 month

    4. 4

      Price

      Agent usage.

      Pricing Analyst 1 month

    5. 5

      Partner

      One platform.

      Director, Commercial & Marketing 2 quarters

    6. 6

      Review

      Adoption.

      Senior Product Manager quarterly

    First result
    4 quarters
    Cost
    Engineering time
    Owner
    Senior Product Manager

    Smallest test

    Run three agent workflows internally.

    Why it works

    Build agent-ready features: clear tool descriptions, safe defaults, sandbox keys, and usage pricing that fits agents. Partner with one agent platform for merchants.

    An early position in agent tooling could be a new acquisition channel.

    Risks and how to handle them

    • Agent errors

      Confirmation before purchase.

    Evidence

    • GitHubEasyship's public MCP plugin: "Connect all your AI tools to Easyship's global shipping platform and manage your entire shipping operation through natural language" (rates, shipments, labels, tracking, pickups, address validation, billing, analytics) from Cursor, Claude, Gemini, Codex and VS Code. easyship.com has no page about it: /mcp returns 404 and neither the homepage nor /developers mentions MCP.Source
    • HiringCustomer Success Manager - Growth (Bengaluru, posted October 20, 2026, "a new role"): owns about 100 customers "from merchants who ship entirely through our dashboard to teams building on our API", watches "shipment volume, Health Score, NPS and CSAT", leads "upsell conversations, such as shipping insurance and eFulfilment", presents webinars and guides, "including helping customers connect their AI assistants to Easyship through our MCP capabilities", and secures "success stories, ratings and referrals".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 18

    Easyship has Kickstarter, Indiegogo and BackerKit integrations, Easyship Collect, a crowdfunding calculator and several crowdfunding case studies. Creators plan shipping only after funding.

    Medium impactLow effort First result in 1 quarter Head of Marketing

    First action

    List 50 live campaigns in gadgets and games.

    How to measure it

    Creators signed

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      List campaigns

      Weekly.

      Head of Marketing weekly

    2. 2

      Estimate

      Calculator.

      Pricing Analyst weekly

    3. 3

      Email

      Creators.

      Crowdfunding sales weekly

    4. 4

      Call

      Planning.

      Crowdfunding sales ongoing

    5. 5

      Story

      Each launch.

      Head of Marketing quarterly

    6. 6

      Measure

      Signups.

      Head of Marketing monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Head of Marketing

    Smallest test

    Email ten creators.

    Why it works

    Watch new campaigns in physical-product categories, email creators with a shipping estimate for their reward tiers, and offer a free fulfilment planning call.

    Reaching creators before they pick a fulfilment plan wins the shipment volume.

    Risks and how to handle them

    • Spammy outreach

      Send a useful estimate.

    Evidence

    • Your websiteCase studies: PICO PICO, DeskPurrch ("a one-person team"), SellerChamp (Easyship API, "1,000%+ growth in shipping usage"), NATIX Network (DDP shipping), Menace Pickleball ("over 360 Kickstarter units"), Game Start Studio, Limbic Media and Mojito Studios: mostly small brands and crowdfunding creators, with one API platform.Source
    • Your websiteHomepage and tools: "100,000+ Brands", "Up to 91% off labels", "Compare 550+ carriers", "60+ native integrations", a global 3PL fulfilment network, a free plan with no credit card and a 14-day trial; free tools include a shipping rate calculator, an import tax and duty calculator, a shipping policy generator, HS code lookup and a crowdfunding calculator; Easyship Collect for crowdfunding.Source
  • 19

    Easyship offers a policy generator, HS code lookup, duty calculator and rate calculator. Visitors use them and leave.

    Medium impactLow effort First result in 1 month Head of Marketing

    First action

    Add "email me this" to the policy generator.

    How to measure it

    Tool-to-signup rate

    Now
    –
    Target
    +50%
    By
    1 quarter

    Steps

    1. 1

      Pick tools

      Four.

      Head of Marketing 1 day

    2. 2

      Add save

      Email or account.

      Webflow developer 2 weeks

    3. 3

      Write follow-up

      Per tool.

      Head of Marketing 1 week

    4. 4

      Track

      HubSpot.

      Head of Marketing 1 week

    5. 5

      Test

      Wording.

      Head of Marketing 1 month

    6. 6

      Roll out

      All tools.

      Webflow developer 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Add email capture to one tool.

    Why it works

    Let visitors save or email results (a policy, a list of HS codes, a landed-cost quote) by creating a free account, and follow up with a matching guide.

    People who used a tool have a real need, and saving the result is a natural reason to sign up.

    Risks and how to handle them

    • Fewer tool uses

      Keep results free without signup.

    Evidence

    • Your websiteHomepage and tools: "100,000+ Brands", "Up to 91% off labels", "Compare 550+ carriers", "60+ native integrations", a global 3PL fulfilment network, a free plan with no credit card and a 14-day trial; free tools include a shipping rate calculator, an import tax and duty calculator, a shipping policy generator, HS code lookup and a crowdfunding calculator; Easyship Collect for crowdfunding.Source
    • HiringHead of Marketing (Remote Europe, posted May 12, 2026; a second post for Milan or London, August 3): will "own the multi-channel revenue engine from demand creation to demand capture, focused on building on Easyship's existing strength in SEO/GEO" and "organic visibility in the era of AI search"; build "founder-led marketing as a primary channel" across "LinkedIn, podcasts, speaking, and earned media"; activate "our founders, executive team, partner ecosystem, and merchant community", "built on strong on-platform content, tools and calculators"; HubSpot, GA4, Tag Manager, website CMS and AI agents.Source
  • 20

    Easyship has a UK hub in Corby, a global 3PL network and a blog guide on why US sellers should expand to Europe.

    Medium impactMedium effort First result in 2 quarters Sr. Strategic Account Executi…

    First action

    Price the offer for a 1,000-order brand.

    How to measure it

    US brands on the offer

    Now
    –
    Target
    15
    By
    2 quarters

    Steps

    1. 1

      Design

      Offer.

      Head of Programs 1 month

    2. 2

      Price

      Model.

      Pricing Analyst 2 weeks

    3. 3

      Build page

      Landing.

      Webflow developer 2 weeks

    4. 4

      Sell

      NY team.

      Sr. Strategic Account Executive ongoing

    5. 5

      Launch

      Pilots.

      Head of Programs 1 quarter

    6. 6

      Measure

      Revenue.

      Director, Commercial & Marketing quarterly

    First result
    2 quarters
    Cost
    Operations time
    Owner
    Sr. Strategic Account Executive

    Smallest test

    Pitch three US brands.

    Why it works

    Package a "launch in the UK and EU" offer for US brands: stock in a UK or EU warehouse, duties prepaid, local delivery times, one contract. Sell it through the New York team.

    Brands want to expand without setting up entities and warehouses, and a bundled offer is easier to buy.

    Risks and how to handle them

    • Warehouse capacity

      Cap pilots.

    Evidence

    • HiringeCommerce Merchandiser (International Returns) (London with travel to Corby, posted October 20, 2026): "Easyship runs eBay's International Returns programme, and every returned item is an opportunity to recover value." The role grades returned items, sets "pricing and resale strategy", lists them "across resale channels" and tracks "recovery rate, sell-through, inventory aging, and margin per unit". A Warehouse Supervisor and an HR Manager are also being hired in Corby.Source
    • Your websiteHomepage and tools: "100,000+ Brands", "Up to 91% off labels", "Compare 550+ carriers", "60+ native integrations", a global 3PL fulfilment network, a free plan with no credit card and a 14-day trial; free tools include a shipping rate calculator, an import tax and duty calculator, a shipping policy generator, HS code lookup and a crowdfunding calculator; Easyship Collect for crowdfunding.Source
    • HiringUpmarket sales hiring: a Head of Sales in London ("As we move upmarket, our enterprise sales team is closing larger, more complex deals"), Sr. Strategic Account Executives (New York and Toronto), an Account Executive (Remote Europe, posted October 20) who delivers "ROI-based business cases", a Technical Implementation Lead (posted October 19: "more of our enterprise customers are integrating with Easyship through our API, custom apps, and tailored builds") and a Pricing Analyst in Bengaluru (posted October 19).Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableTalk

Fill the events in this plan

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Plan an event (opens programmable.talk in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Easyship did not commission, review or endorse it, and Programmable is not affiliated with Easyship. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Easyship runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Readable pricing, complete sitemaps, partner badges, comparison pages, mobile speed and stale signals; tool result saving.

  2. Days 31 to 609 ideas

    MCP launch, dated rate pages, founder content, upsell triggers, enterprise proof, partner co-marketing, Europe and the savings proof; crowdfunding outreach.

  3. Days 61 to 904 ideas

    Commit to returns as a service, the price index, agent tooling and the UK/EU launch offer.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value discounted rates across many couriers. The most cited problem: high retail shipping costs.

  • Duties and taxes handled for international orders
  • Customs and duty complexity
  • In their words: “cheapest way to ship”

Market

Competitive landscape

5 competitors compared: ShipStation, Shippo, Sendcloud, Pirate Ship and 1 more.

  • Gap to exploit: Cross-border returns and resale
  • ShipStation: Less international focus
  • Shippo: Fewer courier services

Hiring signals

Easyship is moving upmarket and rebuilding marketing around AI search.

  • Head of Marketing: SEO/GEO, AI search, founder-led marketing. Ideas 1, 2, 4, 8, 9.
  • Customer Success Manager - Growth: Upsells and MCP adoption. Ideas 7, 10.
  • eCommerce Merchandiser (International Returns): Runs eBay's International Returns programme. Ideas 3, 15.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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