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Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Mindvalley
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growth playbook · Oct 21, 2026

mindvalley.com (opens in a new tab)

Mindvalley growth playbook

Diagnosis

Mindvalley has an audience few rivals can match (2.47 million YouTube subscribers, 1M+ members, 26,821 customer stories) and a new, simpler offer: six Pathways at $299 or $499 a year.

Its hiring shows where it is pushing: GEO and AI citations, paid funnels, affiliates, membership funnels and a retention lead for high-ticket masteries.

The gaps sit in front of those bets: 58 German and Spanish sitemap pages, including every local Pathway page, return "not found"; local homepages still sell the old membership; the homepage title pitches founders to everyone; and phones download 15 MB of video. This playbook fixes those first, then makes the stories library machine-readable, speeds up payment recovery and onboarding, and opens mentor, coach and Portuguese channels.

Growth Score

7/10

Biggest Opportunity

Use what Mindvalley already owns, translated catalogues, 27,978 story pages and a huge audience, to sell the new Pathways in every language and to be the source AI assistants quote.

Biggest Risk

Refunds on high-ticket masteries and promises that outrun delivery, which the retention role is hired to fix, while Hay House, Gaia, MasterClass and meditation apps compete for the same subscription budget.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Bring back the 58 German and Spanish pages that answer "not found", starting with the six Pathways

    Export the 58 URLs and mark each one publish, redirect or remove.

    High impact First result in 2 weeks
  2. 2

    Make the homepage title match the Pathways page people actually land on

    Change the homepage title tag.

    Medium impact First result in 2 weeks
  3. 3

    Stop sending a 15 MB hero video to phones

    Check why the video file is requested twice.

    High impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 8 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 11Fill-ins · 6Reconsider · 1
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Mindvalley's sitemap tells search engines about 58 German and Spanish pages that return 404, and they include every Pathway page in both languages: /de/pathways/exponential-entrepreneur, /es/pathways/extraordinary-mind and the other ten. Pathways are now the main offer on the English homepage ($299 for one, $499 for all six), yet a German or Spanish searcher who lands on a Pathway link gets an error, and the Spanish and German homepages still sell the older membership.

    High impactLow effort First result in 2 weeks SEO Lead

    First action

    Export the 58 URLs and mark each one publish, redirect or remove.

    How to measure it

    Pathway sign-ups from /de and /es

    Now
    –
    Target
    Tracked weekly, first sales within 30 days
    By
    30 days

    Steps

    1. 1

      List the errors

      The 58 sitemap URLs that return 404, grouped by page type.

      SEO Lead 1 hour

    2. 2

      Decide per URL

      Publish, redirect to the nearest live page in the same language, or remove.

      SEO Lead 1 day

    3. 3

      Publish the Pathways

      Six Pathway pages each in German and Spanish, with local prices and checkout.

      Localisation team 1 week

    4. 4

      Redirect the rest

      Masterclass and summit URLs to live pages in the same language.

      Web Engineering Lead 1 day

    5. 5

      Add hreflang

      English, German and Spanish versions of each Pathway and homepage point to each other.

      Web Engineering Lead 1 day

    6. 6

      Clean the sitemap

      Only live, indexable pages; regenerate on every publish.

      Web Engineering Lead 1 day

    7. 7

      Update local homepages

      Spanish and German homepages lead with "Find your Pathway".

      Product Marketing Specialist, Membership 3 days

    8. 8

      Watch Search Console

      Not-found and indexing reports for /de and /es.

      SEO Lead weekly

    First result
    2 weeks
    Cost
    Translation time for 12 pages
    Owner
    SEO Lead

    Smallest test

    Publish the Spanish Exponential Entrepreneur Pathway page and track sign-ups for two weeks.

    Why it works

    For each of the 58 URLs choose one of three fixes this week: publish the localised page (the six Pathways first, since the German and Spanish catalogues already hold 155 and 159 pages), redirect it to the closest live page in the same language, or take it out of the sitemap. Then add hreflang between each English Pathway and its translations, and point the Spanish and German homepages at the Pathways offer.

    A 404 on a sitemap URL wastes the crawl and the visit; the six Pathway pages are the highest-value URLs in the list because they carry the price and the sign-up. Fixing them turns existing German and Spanish demand into Pathway sales instead of bounces.

    Ready to use

    ChecklistDead local pages: fix list

    [ ] 12 Pathway pages (/de and /es, six each)
    [ ] AI First Founder, Superbrain, Be Extraordinary, Bliss and Confidence masterclasses (/de, /es)
    [ ] /summit/aifounders and km1-km4, /summit/expert, /summit/speak
    [ ] /trainers and /trainers/trainer-details
    [ ] /meditations, /u, /u/tickets
    [ ] hreflang on every Pathway page
    [ ] Sitemap rebuilt from live pages only

    Risks and how to handle them

    • Translated Pathway pages need translated programs

      List only programs available in that language, as the Spanish homepage already does ("más de 45 en español").

    • Redirects to English annoy local visitors

      Redirect within the same language wherever a page exists.

    Evidence

    • Sitemapsitemap-pages.xml lists 1,129 URLs. Checked on October 20, 2026: 58 of them return 404 "Not Found", all under /de/ and /es/, including all six Pathway pages in German and Spanish (e.g. /de/pathways/exponential-entrepreneur, /es/pathways/extraordinary-mind), the AI First Founder, Superbrain and Be Extraordinary masterclasses, /summit/aifounders and /trainers. A further 68 listed URLs are blocked by the site's own robots.txt (for example */special, */mobile, */webinar and */live pages).Source
    • Your websiteLocal sites: the sitemap has pages in six languages (155 German, 159 Spanish, 102 Russian, 65 French, 44 Italian, 6 Portuguese). The Spanish homepage is still titled "Mindvalley | El futuro de la educación" with the H1 "Un mejor tú, cada día" and sells membership ("más de 45 en español"), not Pathways; the German homepage is "Die Zukunft der Bildung". None of the English, Spanish or German homepages or the Pathway pages carry hreflang tags.Source
    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source
    • HiringSEO Lead (Kuala Lumpur, posted June 8, 2026): will "lead the evolution from traditional SEO to Generative Engine Optimization (GEO), ensuring our content is visible, cited, and trusted in AI-powered search results"; success is "Mindvalley's content is consistently cited in AI-generated search results and overviews"; owns "on-page and technical SEO improvements" and mentors "a team of SEO and analytics specialists".Source
  • 02

    The homepage title, which is what Google and AI assistants show for "Mindvalley", reads "Become the Founder You Were Meant to Be", while the page itself says "Step Into Your Greatest Self" and sells six Pathways across mind, body, relationships, business, influence and spirit. Five of the six audiences see a founder pitch in search results.

    Medium impactLow effort First result in 2 weeks SEO Lead

    First action

    Change the homepage title tag.

    How to measure it

    Brand search click-through

    Now
    –
    Target
    +5%
    By
    60 days

    Steps

    1. 1

      Rewrite the title

      Lead with Pathways and personal growth.

      SEO Lead 1 hour

    2. 2

      Move the founder line

      To the Exponential Entrepreneur and summit pages.

      SEO Lead 1 hour

    3. 3

      Audit top pages

      Title vs H1 on the top 30 pages by traffic.

      SEO Lead 1 day

    4. 4

      Fix mismatches

      Titles and descriptions.

      SEO Lead 2 days

    5. 5

      Check previews

      Social and messaging link previews.

      Social Media Manager 1 hour

    6. 6

      Measure

      Search Console brand click-through.

      SEO Lead monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    SEO Lead

    Smallest test

    Change the homepage title today and compare click-through in Search Console after two weeks.

    Why it works

    Rewrite the title around the Pathways offer (for example "Mindvalley - Personal Growth Pathways from the World's Best Teachers"), keep the founder message for the Exponential Entrepreneur Pathway and the AI for Founders Summit pages, and check the top 30 pages for the same title and H1 mismatch.

    A brand search result that matches the page lifts click-through and gives AI summaries the right description of the company.

    Risks and how to handle them

    • Founder campaign loses a landing page

      Keep the founder title on the founder pages.

    Evidence

    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source
    • HiringSEO Lead (Kuala Lumpur, posted June 8, 2026): will "lead the evolution from traditional SEO to Generative Engine Optimization (GEO), ensuring our content is visible, cited, and trusted in AI-powered search results"; success is "Mindvalley's content is consistently cited in AI-generated search results and overviews"; owns "on-page and technical SEO improvements" and mentors "a team of SEO and analytics specialists".Source
    • Your websiteEvents page: "AI for Founders Summit", free and virtual, 30 Oct - 1 Nov 2026 ("learn to plug AI into your marketing, sales and operations"); Mindvalley U Portugal, 12-14 Jul 2027; "20,000+ Lives transformed at our events", "98% Would recommend to a friend". Academy page: "19,000+ students", "850K+ Summit attendees", "Book your call". The Exponential Entrepreneur Pathway page: "26 Programs So Your Business No Longer Depends on You".Source
  • 03

    On mobile the homepage downloads about 17 MB, and 15 MB of it is one hero video fetched twice. In Google's phone test the main content appears after 9.8 s. Real visitors fare better (2.3 s), but they also wait 279 ms after tapping, above the 200 ms line Google counts as good.

    High impactMedium effort First result in 1 month Web Engineering Lead

    First action

    Check why the video file is requested twice.

    How to measure it

    Mobile page weight

    Now
    –
    Target
    Under 4 MB, interaction under 200 ms
    By
    60 days

    Steps

    1. 1

      Find the double request

      Two video sources or preload plus source.

      Web Engineering Lead 1 day

    2. 2

      Poster on mobile

      Image first, video on tap or after load.

      Web Engineering Lead 2 days

    3. 3

      Mobile encode

      Short cut under 2 MB.

      Video Editor 2 days

    4. 4

      Profile taps

      Slowest interactions in field data.

      Web Engineering Lead 1 week

    5. 5

      Fix handlers

      Split long tasks on the Pathway picker and menus.

      Web Engineering Lead 1 week

    6. 6

      Measure

      Chrome UX Report and conversion from paid mobile traffic.

      Media Buyer monthly

    First result
    1 month
    Cost
    Engineering time
    Owner
    Web Engineering Lead

    Smallest test

    Ship the poster image on mobile and compare paid landing conversion for a week.

    Why it works

    Serve a poster image to phones and start the video only after the page is interactive or on tap; encode a short mobile cut under 2 MB; make sure only one copy is requested. Then profile the slowest tap handlers (the Pathway picker and menus) to bring interaction delay under 200 ms.

    Paid traffic from Meta and TikTok lands on phones, so every second and every megabyte affects what each ad click costs.

    Risks and how to handle them

    • Brand loses its video moment

      Keep the video, just load it after the page works.

    Evidence

    • PageSpeed testGoogle PageSpeed (October 20, 2026), homepage on mobile: performance 62, accessibility 100, SEO 100; in the lab test the main content appears after 9.8 s and the page downloads 16,980 KiB, of which about 15 MB is one hero video file fetched twice (9.7 MB and 5.6 MB). Real visitors (Chrome UX Report): main content 2.3 s and no layout shift, but interaction delay of 279 ms, above the 200 ms "good" line.Source
    • HiringMedia Buyer (Malaysia): scales "paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels", runs A/B tests "on hooks, copy, creatives, audiences", must identify "at least two new winning creative angles" and keep tracking accurate "across pixels, Conversions API, and GA4".Source
    • Company factsMindvalley (Mindvalley, Inc.; headquarters Kuala Lumpur; founded 2002) is led by founder and CEO Vishen Lakhiani; the team page lists eight executives including a VP Product. The site runs on Nuxt with Storyblok content, Segment and Google Tag Manager.Source
  • 04

    The membership page as first served says "from $0/month (billed annually)" in its sticky bar, while the plans below are $499, $399 and $299 a year. Search engines, AI assistants, link previews and slow phones read that first version.

    Medium impactLow effort First result in 2 weeks Product Marketing Specialist

    First action

    Open the page with JavaScript off and note every price shown.

    How to measure it

    Membership page to checkout

    Now
    –
    Target
    +5%
    By
    60 days

    Steps

    1. 1

      Check the served page

      With scripts off and in Google's URL inspection tool.

      SEO Lead 1 hour

    2. 2

      Render the price

      Server-side lowest tier.

      Web Engineering Lead 1 day

    3. 3

      Add structured data

      Three Offer items with prices.

      SEO Lead 1 day

    4. 4

      Align with Pathways

      Same $299 / $499 wording as the homepage.

      Product Marketing Specialist, Membership 1 day

    5. 5

      Check snippets

      Google and AI assistant answers for "Mindvalley price".

      SEO Lead 1 week

    6. 6

      Measure

      Page to checkout rate.

      Product Marketing Specialist, Membership monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Product Marketing Specialist, Membership

    Smallest test

    Fix the sticky bar and ask an AI assistant for Mindvalley's price in a week.

    Why it works

    Render the lowest real price ($299 a year, or the monthly equivalent) on the server, add Product and Offer structured data for the three tiers, and test what the page shows with JavaScript off.

    A "$0" in search snippets or AI answers sets the wrong expectation and turns into objections later in the funnel.

    Risks and how to handle them

    • Dynamic offers differ by visitor

      Render a default price and let scripts update it.

    Evidence

    • Your websiteMembership page: annual tiers "Billed annually at $499", "$399" and "$299", with "Yearly saving $689" on the top tier and "$41.50 /month"; in the page as served (before scripts run) the sticky bar reads "from $0/month (billed annually)".Source
    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source
    • HiringSEO Lead (Kuala Lumpur, posted June 8, 2026): will "lead the evolution from traditional SEO to Generative Engine Optimization (GEO), ensuring our content is visible, cited, and trusted in AI-powered search results"; success is "Mindvalley's content is consistently cited in AI-generated search results and overviews"; owns "on-page and technical SEO improvements" and mentors "a team of SEO and analytics specialists".Source
  • 05

    Mindvalley quotes three different counts of the same proof: 26,821 stories on /stories, 25,959 success stories on the homepage and "20,000 browsable case studies" on the membership page.

    Medium impactLow effort First result in 2 weeks SEO Lead

    First action

    List every page that quotes a stories count.

    How to measure it

    Pages using the live count

    Now
    –
    Target
    100%
    By
    30 days

    Steps

    1. 1

      Find the counts

      Search the site for each figure.

      SEO Lead 2 hours

    2. 2

      Expose the number

      One live value from the stories database.

      Web Engineering Lead 1 day

    3. 3

      Replace the copies

      Homepage, membership, Academy and press.

      Web Engineering Lead 1 day

    4. 4

      Round consistently

      One style everywhere.

      Product Marketing Specialist, Membership 1 hour

    5. 5

      Add to structured data

      Organization and review counts.

      SEO Lead 1 day

    6. 6

      Recheck quarterly

      New pages use the same value.

      SEO Lead quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    SEO Lead

    Smallest test

    Replace the membership page's "20,000" with the live count.

    Why it works

    Pull the count from the stories database into every page that quotes it, rounded the same way ("26,800+"), and add it to the Organization structured data and press page.

    Consistent numbers are more believable, and AI systems repeat the figure they see most often.

    Risks and how to handle them

    • Counts drop after moderation

      Show a rounded floor, not the exact number.

    Evidence

    • Your websiteMindvalley Stories: "26,821 Stories", "180+ Countries", "220+ Products", searchable "by program, outcome, or country". sitemap-reviews.xml lists 27,978 story URLs, including outcome pages such as "61 people reported sense of purpose after doing The Silva Ultramind System". The story pages carry no structured data. Elsewhere the homepage says "25,959 success stories" and the membership page "20,000 browsable case studies".Source
    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source
    • Your websiteMembership page: annual tiers "Billed annually at $499", "$399" and "$299", with "Yearly saving $689" on the top tier and "$41.50 /month"; in the page as served (before scripts run) the sticky bar reads "from $0/month (billed annually)".Source
  • 06

    Besides the 58 dead pages, 68 sitemap URLs are blocked by Mindvalley's own robots.txt: the */special, */mobile, */webinar and */live variants of program pages. The sitemap asks Google to crawl pages that robots.txt forbids.

    Medium impactLow effort First result in 2 weeks SEO Lead

    First action

    Export the 68 URLs with the robots rule that blocks each.

    How to measure it

    Valid sitemap share

    Now
    –
    Target
    100%
    By
    30 days

    Steps

    1. 1

      Export

      URLs and blocking rules.

      SEO Lead 1 hour

    2. 2

      Decide

      Remove or canonicalise each variant.

      SEO Lead 1 day

    3. 3

      Fix generator

      Exclude blocked and noindex pages.

      Web Engineering Lead 1 day

    4. 4

      Resubmit

      Search Console.

      SEO Lead 1 hour

    5. 5

      Monitor

      Indexing report.

      SEO Lead weekly

    6. 6

      Automate

      Fail the build if a blocked URL enters the sitemap.

      Web Engineering Lead 1 week

    First result
    2 weeks
    Cost
    $0
    Owner
    SEO Lead

    Smallest test

    Remove the */mobile URLs first.

    Why it works

    Generate the sitemap from pages that are live, indexable and allowed by robots.txt; decide for each variant whether it should be canonicalised to the main program page instead.

    A clean sitemap focuses crawling on pages that can rank, and is the first thing a GEO programme needs.

    Risks and how to handle them

    • A variant page is a live funnel

      Keep the page; just leave it out of the sitemap.

    Evidence

    • Sitemapsitemap-pages.xml lists 1,129 URLs. Checked on October 20, 2026: 58 of them return 404 "Not Found", all under /de/ and /es/, including all six Pathway pages in German and Spanish (e.g. /de/pathways/exponential-entrepreneur, /es/pathways/extraordinary-mind), the AI First Founder, Superbrain and Be Extraordinary masterclasses, /summit/aifounders and /trainers. A further 68 listed URLs are blocked by the site's own robots.txt (for example */special, */mobile, */webinar and */live pages).Source
    • HiringSEO Lead (Kuala Lumpur, posted June 8, 2026): will "lead the evolution from traditional SEO to Generative Engine Optimization (GEO), ensuring our content is visible, cited, and trusted in AI-powered search results"; success is "Mindvalley's content is consistently cited in AI-generated search results and overviews"; owns "on-page and technical SEO improvements" and mentors "a team of SEO and analytics specialists".Source

This quarter 10

The core plays for the next three months.

  • 07

    The SEO Lead is asked to make Mindvalley "consistently cited in AI-generated search results". Mindvalley already owns the largest first-person outcome library in personal growth: 26,821 stories with outcome pages such as "61 people reported sense of purpose after doing The Silva Ultramind System", but none of the pages carry structured data.

    High impactMedium effort First result in 1 quarter SEO Lead

    First action

    Pick the ten programs with most stories and draft their summaries.

    How to measure it

    Assistant answers citing Mindvalley stories (sample of 50 questions)

    Now
    –
    Target
    20 of 50
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Ask assistants 50 "is it worth it" questions; note sources.

      SEO Lead 1 week

    2. 2

      Structured data

      Review markup by program.

      Web Engineering Lead 2 weeks

    3. 3

      Summaries

      Factual outcome counts per program.

      SEO Lead 1 month

    4. 4

      Internal links

      Program pages to their stories.

      SEO Lead 2 weeks

    5. 5

      Moderation check

      No medical or income claims in featured stories.

      Legal 2 weeks

    6. 6

      Re-measure

      Same 50 questions.

      SEO Lead monthly

    First result
    1 quarter
    Cost
    Team time
    Owner
    SEO Lead

    Smallest test

    Mark up one program's story pages and check citations in a month.

    Why it works

    Add Review and AggregateRating markup per program, write a short factual summary at the top of each program's story page (how many stories, the top outcomes with counts, countries), link each program page to its stories, and track how often assistants cite the stories for "Is <program> worth it?" questions.

    "Is it worth it" and "review" questions are where buyers decide, and today third-party review blogs answer them.

    Risks and how to handle them

    • Health or income claims in stories

      Feature outcomes, not promises, and keep a disclaimer.

    Evidence

    • Your websiteMindvalley Stories: "26,821 Stories", "180+ Countries", "220+ Products", searchable "by program, outcome, or country". sitemap-reviews.xml lists 27,978 story URLs, including outcome pages such as "61 people reported sense of purpose after doing The Silva Ultramind System". The story pages carry no structured data. Elsewhere the homepage says "25,959 success stories" and the membership page "20,000 browsable case studies".Source
    • HiringSEO Lead (Kuala Lumpur, posted June 8, 2026): will "lead the evolution from traditional SEO to Generative Engine Optimization (GEO), ensuring our content is visible, cited, and trusted in AI-powered search results"; success is "Mindvalley's content is consistently cited in AI-generated search results and overviews"; owns "on-page and technical SEO improvements" and mentors "a team of SEO and analytics specialists".Source
    • Competitor researchRivals' own homepages: Hay House, "self help, inspirational and transformational books and products" with "Live and Virtual Author Events"; Gaia, "thousands of spiritual documentaries conscious films and Gaia originals" with a free trial. MasterClass and the meditation apps compete for the same subscription budget.Source
  • 08

    The Sales & Retention role owns "the lists that feed outside sales, including failed payments, abandoned checkouts and churned students", for masteries at $4,000 to $6,000 and more.

    High impactMedium effort First result in 1 quarter Sales & Retention Specialist

    First action

    Measure the current time from failed payment to first contact.

    How to measure it

    Recovered revenue

    Now
    –
    Target
    Tracked monthly, +20% on baseline
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Recovery rate and time to contact per list.

      Sales & Retention Specialist 1 week

    2. 2

      Retry rules

      Smart retries and card update links.

      Billing Operations 2 weeks

    3. 3

      Routing

      High-value checkouts to internal closers.

      Sales & Retention Specialist 1 week

    4. 4

      Scripts

      Short, honest openers.

      Sales & Retention Specialist 1 week

    5. 5

      Agency split

      Lower-value lists with the same metrics.

      Sales & Retention Specialist 2 weeks

    6. 6

      Report

      Monthly to leadership.

      Sales & Retention Specialist monthly

    First result
    1 quarter
    Cost
    Closer time
    Owner
    Sales & Retention Specialist

    Smallest test

    Call one week of abandoned mastery checkouts within 24 hours.

    Why it works

    Score each list daily: failed payments get an automatic retry plus a personal message within a day; abandoned checkouts over $1,000 get a call from an internal closer within 24 hours; the rest go to agencies. Report recovered revenue per list each month.

    At these prices one recovered payment pays for weeks of work, and speed is what decides recovery.

    Risks and how to handle them

    • Pushy follow-up raises refunds

      Same honesty standard as the sale.

    Evidence

    • HiringSales & Retention Specialist (contractor; Europe, USA and Costa Rica, posted September 2026): "Our masteries run from $4,000 to $6,000 and higher, and three things decide whether that revenue stays: how honestly they were sold to, how well they were onboarded, and how well we handle the conversation when they ask for their money back." The role owns retention rate, an "Offer Ladder", quarterly retention experiments, a "Win-Back" motion, an onboarding standard for "week one and week two", "Early Warning" risk signals, "Promise vs Delivery", a refund-reason taxonomy, external sales and appointment-setting agencies, and "the lists that feed outside sales, including failed payments, abandoned checkouts and churned students".Source
    • Your websiteMembership page: annual tiers "Billed annually at $499", "$399" and "$299", with "Yearly saving $689" on the top tier and "$41.50 /month"; in the page as served (before scripts run) the sticky bar reads "from $0/month (billed annually)".Source
  • 09

    Mindvalley wants onboarding to be "the stage that prevents refunds" with "Early Warning" signals, and the Academy CX team monitors progress and steps in "when learners fall behind".

    High impactMedium effort First result in 1 quarter Customer Experience Specialist

    First action

    Pull last cohort's week-one activity for refunded vs retained students.

    How to measure it

    Refund rate

    Now
    –
    Target
    -20%
    By
    2 quarters

    Steps

    1. 1

      Find signals

      Week-one behaviour of refunded vs retained.

      Sales & Retention Specialist 2 weeks

    2. 2

      Define the score

      Five actions by day 7 and 14.

      Customer Experience Specialist, Academy 1 week

    3. 3

      Build alerts

      Daily list for CX.

      Data Analyst 2 weeks

    4. 4

      Call scripts

      Help first, not save offers.

      Customer Experience Specialist, Academy 1 week

    5. 5

      Run

      Next two cohorts.

      Customer Experience Specialist, Academy 2 months

    6. 6

      Compare

      Refunds for called vs not called.

      Sales & Retention Specialist monthly

    First result
    1 quarter
    Cost
    CX time
    Owner
    Customer Experience Specialist, Academy

    Smallest test

    Score one cohort by hand and call the bottom 10%.

    Why it works

    Define what a premium student should have done by day 7 and day 14 (first live call, first lessons, community post, coach check-in), score every new student daily, and trigger a personal call from the CX specialist when the score drops. Compare refund rates for flagged students who were and were not called.

    Refund requests usually follow disengagement that started weeks earlier, and the CX team is already hired to catch it.

    Risks and how to handle them

    • Score misses quiet learners

      Add a simple check-in survey.

    Evidence

    • HiringSales & Retention Specialist (contractor; Europe, USA and Costa Rica, posted September 2026): "Our masteries run from $4,000 to $6,000 and higher, and three things decide whether that revenue stays: how honestly they were sold to, how well they were onboarded, and how well we handle the conversation when they ask for their money back." The role owns retention rate, an "Offer Ladder", quarterly retention experiments, a "Win-Back" motion, an onboarding standard for "week one and week two", "Early Warning" risk signals, "Promise vs Delivery", a refund-reason taxonomy, external sales and appointment-setting agencies, and "the lists that feed outside sales, including failed payments, abandoned checkouts and churned students".Source
    • HiringCustomer Experience Specialist, Academy (contractor; Brazil and Europe, posted September 24, 2026): "the guardian of student success for our premium programs", moderating live calls and on-camera Q&A, becoming a subject expert in one content pillar, monitoring "student progress" and intervening "when learners fall behind", and aggregating "student sentiment and survey data" for product teams.Source
  • 10

    Mindvalley says revenue stays when students were "honestly" sold to, and asks the retention lead to close the "Promise vs Delivery" gap with evidence.

    High impactLow effort First result in 1 quarter Sales & Retention Specialist

    First action

    Pull last quarter's refund reasons for one mastery.

    How to measure it

    Expectation-related refunds

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Clean the taxonomy

      Reasons specific enough to act on.

      Sales & Retention Specialist 2 weeks

    2. 2

      Collect promises

      Sales page, VSL and scripts.

      Sales & Retention Specialist 1 week

    3. 3

      Compare

      Reason vs promise.

      Sales & Retention Specialist 1 week

    4. 4

      Rewrite

      With product marketing.

      Product Marketing Specialist, Membership 2 weeks

    5. 5

      Brief agencies

      New scripts.

      Sales & Retention Specialist 1 week

    6. 6

      Track

      Next cohort refunds.

      Sales & Retention Specialist monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Sales & Retention Specialist

    Smallest test

    Compare one mastery's sales page with its top three refund reasons.

    Why it works

    Each month take the top five refund reasons from the taxonomy and compare them with the exact promises on the program sales page, the VSL and the agency scripts. Rewrite any promise that creates the refund, and track refunds for the next cohort.

    Fixing the promise is cheaper than saving the student later, and it keeps outside agencies honest.

    Risks and how to handle them

    • Lower conversion

      Measure revenue kept, not just sales.

    Evidence

    • HiringSales & Retention Specialist (contractor; Europe, USA and Costa Rica, posted September 2026): "Our masteries run from $4,000 to $6,000 and higher, and three things decide whether that revenue stays: how honestly they were sold to, how well they were onboarded, and how well we handle the conversation when they ask for their money back." The role owns retention rate, an "Offer Ladder", quarterly retention experiments, a "Win-Back" motion, an onboarding standard for "week one and week two", "Early Warning" risk signals, "Promise vs Delivery", a refund-reason taxonomy, external sales and appointment-setting agencies, and "the lists that feed outside sales, including failed payments, abandoned checkouts and churned students".Source
    • HiringMedia Buyer (Malaysia): scales "paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels", runs A/B tests "on hooks, copy, creatives, audiences", must identify "at least two new winning creative angles" and keep tracking accurate "across pixels, Conversions API, and GA4".Source
  • 11

    Pathways sell at $299 a year for one or $499 for all six and 110+ programs. Members who finish their first Pathway are the most likely to want a second one.

    High impactMedium effort First result in 1 quarter Product Marketing Specialist

    First action

    Count one-Pathway members who browse other Pathways.

    How to measure it

    One-to-six upgrades

    Now
    –
    Target
    10% of eligible members
    By
    2 quarters

    Steps

    1. 1

      Define triggers

      Completion and cross-browsing.

      Product Marketing Specialist, Membership 1 week

    2. 2

      Price

      Prorated difference.

      Financial Planning & Analysis Manager 1 week

    3. 3

      Build in-app offer

      One tap.

      VP Product 1 month

    4. 4

      Email

      Triggered sequence.

      Product Marketing Specialist, Membership 2 weeks

    5. 5

      Test

      Message by Pathway.

      Product Marketing Specialist, Membership 1 month

    6. 6

      Measure

      Upgrades and renewals.

      Financial Planning & Analysis Manager monthly

    First result
    1 quarter
    Cost
    Product time
    Owner
    Product Marketing Specialist, Membership

    Smallest test

    Email the offer to members past 70% of a Pathway.

    Why it works

    Trigger an upgrade offer when a member completes 70% of their Pathway or adds a program from another Pathway, priced as the prorated difference, inside the app and by email. Test the message by Pathway.

    Upgrades cost nothing to acquire and raise revenue per member.

    Risks and how to handle them

    • Members feel upsold

      Offer only after real progress.

    Evidence

    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source
    • Your websiteMembership page: annual tiers "Billed annually at $499", "$399" and "$299", with "Yearly saving $689" on the top tier and "$41.50 /month"; in the page as served (before scripts run) the sticky bar reads "from $0/month (billed annually)".Source
    • HiringProduct Marketing Specialist for Membership (Malaysia): owns "direct sales marketing funnels that drive revenue and membership growth", must launch "at least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days", and refine "audience segmentation and personalization to boost conversion rates".Source
  • 12

    The Affiliate Manager will recruit websites, newsletters and authors. Mindvalley already has 100+ mentors, many of them authors with their own lists, whose programs sit inside the Pathways.

    High impactMedium effort First result in 1 quarter Affiliate Manager

    First action

    List the 20 mentors with the biggest newsletters.

    How to measure it

    Mentor affiliate revenue

    Now
    –
    Target
    Tracked monthly
    By
    2 quarters

    Steps

    1. 1

      Rank mentors

      Audience size and fit.

      Affiliate Manager 1 week

    2. 2

      Set terms

      Commission and cookie length.

      Affiliate Manager 2 weeks

    3. 3

      Make kits

      Emails, clips, banners.

      Product Marketing Specialist, Membership 2 weeks

    4. 4

      Sign 20

      Top mentors.

      Affiliate Manager 1 month

    5. 5

      Track

      Per mentor.

      Affiliate Manager weekly

    6. 6

      Expand

      Next 50.

      Affiliate Manager quarterly

    First result
    1 quarter
    Cost
    Commissions
    Owner
    Affiliate Manager

    Smallest test

    Sign five mentors.

    Why it works

    Offer every mentor a tracked link to the Pathway that contains their program, a commission on first-year revenue and ready-made emails and clips. Rank mentors by audience size and start with the top 20.

    Mentors' audiences already trust them, and their programs are the reason to buy.

    Risks and how to handle them

    • Contract conflicts

      Check each mentor's agreement first.

    Evidence

    • HiringAffiliate Manager (Malaysia): will "recruit, onboard, and nurture affiliates across diverse categories and channels, including websites, newsletters, and authors" and "develop and oversee bespoke partnership deals beyond traditional affiliate networks"; at 90 days, "clear growth in affiliate-driven revenue".Source
    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source
    • Competitor researchRivals' own homepages: Hay House, "self help, inspirational and transformational books and products" with "Live and Virtual Author Events"; Gaia, "thousands of spiritual documentaries conscious films and Gaia originals" with a free trial. MasterClass and the meditation apps compete for the same subscription budget.Source
  • 13

    The Media Buyer must find "at least two new winning creative angles". The stories library is searchable by program, outcome and country: 180+ countries and outcome pages with counts.

    High impactMedium effort First result in 1 quarter Media Buyer

    First action

    Pick three outcomes and two countries for the first test.

    How to measure it

    Story-ad cost per acquisition

    Now
    –
    Target
    -15%
    By
    1 quarter

    Steps

    1. 1

      Choose outcomes

      By funnel.

      Media Buyer 1 week

    2. 2

      Get consent

      From featured members.

      Community team 2 weeks

    3. 3

      Make ads

      Static and video.

      Creative team 2 weeks

    4. 4

      Test

      Against current hooks.

      Media Buyer 1 month

    5. 5

      Scale winners

      More countries.

      Media Buyer monthly

    6. 6

      Feed back

      Angles to creative.

      Media Buyer weekly

    First result
    1 quarter
    Cost
    Ad budget for tests
    Owner
    Media Buyer

    Smallest test

    Run one story ad in one country.

    Why it works

    Build ads from stories filtered by the target country and the outcome the audience wants ("less stress", "business growth"), with the member's first name and city (with consent), and test them against the current VSL hooks.

    Local, specific proof from people like the viewer usually beats generic testimonials.

    Risks and how to handle them

    • Health or income claims in ads

      Legal review of every claim.

    Evidence

    • Your websiteMindvalley Stories: "26,821 Stories", "180+ Countries", "220+ Products", searchable "by program, outcome, or country". sitemap-reviews.xml lists 27,978 story URLs, including outcome pages such as "61 people reported sense of purpose after doing The Silva Ultramind System". The story pages carry no structured data. Elsewhere the homepage says "25,959 success stories" and the membership page "20,000 browsable case studies".Source
    • HiringMedia Buyer (Malaysia): scales "paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels", runs A/B tests "on hooks, copy, creatives, audiences", must identify "at least two new winning creative angles" and keep tracking accurate "across pixels, Conversions API, and GA4".Source
  • 14

    The free AI for Founders Summit runs 30 Oct - 1 Nov 2026, and 850K+ people have attended summits. The Exponential Entrepreneur Pathway sells "26 Programs So Your Business No Longer Depends on You".

    High impactLow effort First result in 1 month Product Marketing Specialist

    First action

    Write the post-summit page.

    How to measure it

    Attendee conversion

    Now
    –
    Target
    3%
    By
    60 days

    Steps

    1. 1

      Page

      Post-summit offer.

      Product Marketing Specialist, Membership 1 week

    2. 2

      Emails

      Five with replays.

      Product Marketing Specialist, Membership 1 week

    3. 3

      Segment

      By sessions watched.

      CRM Manager 3 days

    4. 4

      Retarget

      Attendee audiences.

      Media Buyer 1 week

    5. 5

      Measure

      Conversion by segment.

      Product Marketing Specialist, Membership weekly

    6. 6

      Reuse

      For every summit.

      Product Marketing Specialist, Membership quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Product Marketing Specialist, Membership

    Smallest test

    Send one replay email with the Pathway offer.

    Why it works

    Build the follow-up before the next summit: a post-summit page with the Exponential Entrepreneur Pathway and a summit-only offer, a five-email sequence using session replays, and a segment for attendees who watched two or more sessions.

    Summit attendees have given time and attention; a matched next step converts better than a general membership pitch.

    Risks and how to handle them

    • Offer fatigue

      One offer, a clear deadline.

    Evidence

    • Your websiteEvents page: "AI for Founders Summit", free and virtual, 30 Oct - 1 Nov 2026 ("learn to plug AI into your marketing, sales and operations"); Mindvalley U Portugal, 12-14 Jul 2027; "20,000+ Lives transformed at our events", "98% Would recommend to a friend". Academy page: "19,000+ students", "850K+ Summit attendees", "Book your call". The Exponential Entrepreneur Pathway page: "26 Programs So Your Business No Longer Depends on You".Source
    • HiringProduct Marketing Specialist for Membership (Malaysia): owns "direct sales marketing funnels that drive revenue and membership growth", must launch "at least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days", and refine "audience segmentation and personalization to boost conversion rates".Source
    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source
  • 15

    Mindvalley is hiring an Academy CX specialist in Brazil, but the Portuguese site has 6 pages against 159 in Spanish and 155 in German.

    High impactHigh effort First result in 2 quarters Chief Growth Officer

    First action

    Pull Brazilian traffic and summit sign-ups.

    How to measure it

    Brazil Pathway sign-ups

    Now
    –
    Target
    Tracked monthly
    By
    2 quarters

    Steps

    1. 1

      Size demand

      Traffic, installs, summit sign-ups.

      Chief Growth Officer 2 weeks

    2. 2

      Pick programs

      Already dubbed or subtitled.

      VP Product 2 weeks

    3. 3

      Build pages

      Pathways and summits in Portuguese.

      Localisation team 1 month

    4. 4

      Payments

      Local methods.

      Billing Operations 1 month

    5. 5

      Launch

      Portuguese summit.

      Product Marketing Specialist, Membership 1 month

    6. 6

      Measure

      Sign-ups and retention.

      Financial Planning & Analysis Manager monthly

    First result
    2 quarters
    Cost
    Translation and payment setup
    Owner
    Chief Growth Officer

    Smallest test

    Run one Portuguese summit landing page.

    Why it works

    Size Brazilian demand (traffic, app installs, summit sign-ups), then launch Portuguese Pathway pages, Portuguese summit landing pages and local payment options, with the Brazil CX hire supporting students.

    Brazil is one of the largest self-improvement audiences online, and support is already being hired.

    Risks and how to handle them

    • Not enough Portuguese content

      Start with subtitled top programs.

    Evidence

    • HiringCustomer Experience Specialist, Academy (contractor; Brazil and Europe, posted September 24, 2026): "the guardian of student success for our premium programs", moderating live calls and on-camera Q&A, becoming a subject expert in one content pillar, monitoring "student progress" and intervening "when learners fall behind", and aggregating "student sentiment and survey data" for product teams.Source
    • Your websiteLocal sites: the sitemap has pages in six languages (155 German, 159 Spanish, 102 Russian, 65 French, 44 Italian, 6 Portuguese). The Spanish homepage is still titled "Mindvalley | El futuro de la educación" with the H1 "Un mejor tú, cada día" and sells membership ("más de 45 en español"), not Pathways; the German homepage is "Die Zukunft der Bildung". None of the English, Spanish or German homepages or the Pathway pages carry hreflang tags.Source
    • Sitemapsitemap-pages.xml lists 1,129 URLs. Checked on October 20, 2026: 58 of them return 404 "Not Found", all under /de/ and /es/, including all six Pathway pages in German and Spanish (e.g. /de/pathways/exponential-entrepreneur, /es/pathways/extraordinary-mind), the AI First Founder, Superbrain and Be Extraordinary masterclasses, /summit/aifounders and /trainers. A further 68 listed URLs are blocked by the site's own robots.txt (for example */special, */mobile, */webinar and */live pages).Source
  • 16

    Mindvalley's YouTube channel has 2.47 million subscribers and 596 million views, and the Social Media Manager is measured on leads as well as reach.

    Medium impactLow effort First result in 1 quarter Social Media Manager

    First action

    Map the top 100 videos to Pathways.

    How to measure it

    YouTube-sourced Pathway sign-ups

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Map videos

      Top 100 to Pathways.

      Social Media Manager 1 week

    2. 2

      Links

      Tracked per video.

      Social Media Manager 1 week

    3. 3

      End screens

      Pathway quiz.

      Social Media Manager 2 weeks

    4. 4

      Pinned comments

      Same links.

      Social Media Manager 1 week

    5. 5

      Report

      Leads per video.

      Social Media Manager monthly

    6. 6

      Refresh

      New uploads.

      Social Media Manager weekly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Social Media Manager

    Smallest test

    Update the 10 most-viewed videos.

    Why it works

    Add a tracked "Find your Pathway" link and end screen to the top 100 videos, matched to the video's Pathway (a Jim Kwik video to The Extraordinary Mind, a business talk to The Exponential Entrepreneur), and report leads per video.

    Matching the next step to the video topic turns views into Pathway sign-ups.

    Risks and how to handle them

    • Untracked conversions

      Use UTM links and app attribution.

    Evidence

    • ChannelsYouTube @mindvalley: 2.47 million subscribers, 2,622 videos, 596 million views. iOS app "Mindvalley: Self Improvement": 4.77 stars from 7,116 ratings, updated October 14, 2026. Coach certifications are sold at /certs ("Become a highly-paid, impactful & sought-after certified coach").Source
    • HiringSocial Media Manager (Malaysia): improves "Mindvalley's social media strategy in partnership with the Chief Growth Officer", uses Agorapulse, builds "relationships with industry professionals and influencers" and is measured on "measurable growth in reach, engagement, and leads".Source
    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    EVE, the AI companion, is listed on the homepage, and choosing among six Pathways and 110+ programs is the main decision a new visitor faces.

    High impactHigh effort First result in 3 quarters VP Product

    First action

    Prototype the questions EVE asks.

    How to measure it

    EVE-guided conversion

    Now
    –
    Target
    +20% vs control
    By
    3 quarters

    Steps

    1. 1

      Design questions

      Five goal questions.

      VP Product 2 weeks

    2. 2

      Build

      Web version of EVE.

      VP Product 1 quarter

    3. 3

      Safety review

      No medical advice.

      Legal 1 month

    4. 4

      Test

      A/B on homepage.

      VP Product 1 month

    5. 5

      Tune

      Recommendations vs retention.

      Data Analyst monthly

    6. 6

      Roll out

      All languages.

      VP Product 1 quarter

    First result
    3 quarters
    Cost
    Product time
    Owner
    VP Product

    Smallest test

    Run a scripted chat version on 5% of traffic.

    Why it works

    Offer a free EVE conversation on the homepage that asks about goals, recommends a Pathway and two programs, and starts a free first lesson. Measure conversion against the static "Find Your Pathway" button.

    A personal recommendation shortens a hard choice and shows the AI product working before purchase.

    Risks and how to handle them

    • AI gives wrong advice

      Keep EVE to choosing programs.

    Evidence

    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source
    • Company factsMindvalley (Mindvalley, Inc.; headquarters Kuala Lumpur; founded 2002) is led by founder and CEO Vishen Lakhiani; the team page lists eight executives including a VP Product. The site runs on Nuxt with Storyblok content, Segment and Google Tag Manager.Source
  • 18

    No one else holds tens of thousands of tagged, first-person outcomes across 220+ products and 180+ countries.

    High impactMedium effort First result in 3 quarters SEO Lead

    First action

    Pick ten questions the data can answer.

    How to measure it

    Report citations

    Now
    –
    Target
    50 links
    By
    1 year

    Steps

    1. 1

      Questions

      Ten.

      SEO Lead 1 week

    2. 2

      Analyse

      Tagged stories.

      Data Analyst 2 months

    3. 3

      Review

      Claims and privacy.

      Legal 1 month

    4. 4

      Write

      Report and pages.

      SEO Lead 1 month

    5. 5

      Launch

      Press, YouTube, summit.

      Social Media Manager 1 month

    6. 6

      Repeat

      Yearly.

      SEO Lead yearly

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    SEO Lead

    Smallest test

    Publish one chart.

    Why it works

    Analyse the stories: which outcomes are reported most, by program, country and age; publish the report with charts, a press release and summit sessions, and make each finding a citable page.

    Original data earns press, links and AI citations, and gives the SEO and social teams a year of content.

    Risks and how to handle them

    • Self-reported data

      Say so plainly.

    Evidence

    • Your websiteMindvalley Stories: "26,821 Stories", "180+ Countries", "220+ Products", searchable "by program, outcome, or country". sitemap-reviews.xml lists 27,978 story URLs, including outcome pages such as "61 people reported sense of purpose after doing The Silva Ultramind System". The story pages carry no structured data. Elsewhere the homepage says "25,959 success stories" and the membership page "20,000 browsable case studies".Source
    • HiringSEO Lead (Kuala Lumpur, posted June 8, 2026): will "lead the evolution from traditional SEO to Generative Engine Optimization (GEO), ensuring our content is visible, cited, and trusted in AI-powered search results"; success is "Mindvalley's content is consistently cited in AI-generated search results and overviews"; owns "on-page and technical SEO improvements" and mentors "a team of SEO and analytics specialists".Source
    • ChannelsYouTube @mindvalley: 2.47 million subscribers, 2,622 videos, 596 million views. iOS app "Mindvalley: Self Improvement": 4.77 stars from 7,116 ratings, updated October 14, 2026. Coach certifications are sold at /certs ("Become a highly-paid, impactful & sought-after certified coach").Source
  • 19

    Mindvalley sells coach certifications and its coaches work with clients every week. Clients of a certified coach are a natural audience for the Pathways their coach learned from.

    High impactMedium effort First result in 3 quarters Affiliate Manager

    First action

    Survey 50 coaches.

    How to measure it

    Coach referrals

    Now
    –
    Target
    2,000 members
    By
    1 year

    Steps

    1. 1

      Survey

      Coach interest.

      Affiliate Manager 2 weeks

    2. 2

      Terms

      Commission and discount.

      Affiliate Manager 1 month

    3. 3

      Dashboard

      Client progress.

      VP Product 1 quarter

    4. 4

      Pilot

      100 coaches.

      Affiliate Manager 1 quarter

    5. 5

      Measure

      Retention of referred members.

      Financial Planning & Analysis Manager monthly

    6. 6

      Scale

      All coaches.

      Affiliate Manager quarterly

    First result
    3 quarters
    Cost
    Commissions and product time
    Owner
    Affiliate Manager

    Smallest test

    Give 20 coaches links.

    Why it works

    Give certified coaches a referral link, a client discount and a coach dashboard showing their clients' progress, with commission on renewals.

    Coaches gain a tool and income; Mindvalley gains trusted referrals.

    Risks and how to handle them

    • Coaches feel replaced

      Position it as their tool.

    Evidence

    • ChannelsYouTube @mindvalley: 2.47 million subscribers, 2,622 videos, 596 million views. iOS app "Mindvalley: Self Improvement": 4.77 stars from 7,116 ratings, updated October 14, 2026. Coach certifications are sold at /certs ("Become a highly-paid, impactful & sought-after certified coach").Source
    • HiringAffiliate Manager (Malaysia): will "recruit, onboard, and nurture affiliates across diverse categories and channels, including websites, newsletters, and authors" and "develop and oversee bespoke partnership deals beyond traditional affiliate networks"; at 90 days, "clear growth in affiliate-driven revenue".Source
    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    The homepage title already speaks to founders, and the AI for Founders Summit attracts business owners. Founders who buy for themselves can buy for their team.

    Medium impactMedium effort First result in 2 quarters Chief Growth Officer

    First action

    Ask summit attendees about team interest.

    How to measure it

    Team seats

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Survey

      Summit attendees.

      Product Marketing Specialist, Membership 2 weeks

    2. 2

      Price

      Seat tiers.

      Financial Planning & Analysis Manager 2 weeks

    3. 3

      Admin view

      Basic seat management.

      VP Product 1 quarter

    4. 4

      Sales page

      Team offer.

      Product Marketing Specialist, Membership 2 weeks

    5. 5

      Launch

      At next summit.

      Product Marketing Specialist, Membership 1 month

    6. 6

      Measure

      Seats and renewals.

      Financial Planning & Analysis Manager monthly

    First result
    2 quarters
    Cost
    Product time
    Owner
    Chief Growth Officer

    Smallest test

    Add a team waitlist to the Pathway page.

    Why it works

    Offer team seats for the Exponential Entrepreneur Pathway with an admin view, sold from the summit and the Pathway page.

    Team sales raise order value and spread the product inside companies.

    Risks and how to handle them

    • Low demand

      Test with a waitlist first.

    Evidence

    • Your websiteHomepage (October 20, 2026): the title tag reads "Mindvalley - Become the Founder You Were Meant to Be | Mindvalley", while the H1 is "Step Into Your Greatest Self" and the description is "Find your Pathway and step into your highest potential". The page offers six Pathways (mind, body, relationships, business, influence and spirit): "Access one for $299/year, or all six and 110+ programs for $499/year", with "1M+ members", "25,959 success stories", "100+ mentors" and "EVE, Your AI Companion".Source
    • Your websiteEvents page: "AI for Founders Summit", free and virtual, 30 Oct - 1 Nov 2026 ("learn to plug AI into your marketing, sales and operations"); Mindvalley U Portugal, 12-14 Jul 2027; "20,000+ Lives transformed at our events", "98% Would recommend to a friend". Academy page: "19,000+ students", "850K+ Summit attendees", "Book your call". The Exponential Entrepreneur Pathway page: "26 Programs So Your Business No Longer Depends on You".Source
  • 21

    The retention role owns a win-back motion for churned students. Every program has its own story pages.

    Medium impactLow effort First result in 1 quarter Sales & Retention Specialist

    First action

    Pick three programs with high churn.

    How to measure it

    Win-back conversion

    Now
    –
    Target
    +25% vs control
    By
    1 quarter

    Steps

    1. 1

      Pick programs

      High churn.

      Sales & Retention Specialist 1 week

    2. 2

      Pick stories

      Finishers.

      Sales & Retention Specialist 1 week

    3. 3

      Write emails

      Story plus offer.

      Product Marketing Specialist, Membership 1 week

    4. 4

      Test

      vs current.

      Sales & Retention Specialist 1 month

    5. 5

      Measure

      Returns and refunds.

      Sales & Retention Specialist monthly

    6. 6

      Scale

      All programs.

      Sales & Retention Specialist quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Sales & Retention Specialist

    Smallest test

    Send one story email to 500 churned members.

    Why it works

    Send churned members a story from someone who finished the same program, with a returning-member offer, and test it against the standard win-back email.

    Seeing someone like them finish is a stronger reason to return than a discount alone.

    Risks and how to handle them

    • Wrong story match

      Use the same program only.

    Evidence

    • HiringSales & Retention Specialist (contractor; Europe, USA and Costa Rica, posted September 2026): "Our masteries run from $4,000 to $6,000 and higher, and three things decide whether that revenue stays: how honestly they were sold to, how well they were onboarded, and how well we handle the conversation when they ask for their money back." The role owns retention rate, an "Offer Ladder", quarterly retention experiments, a "Win-Back" motion, an onboarding standard for "week one and week two", "Early Warning" risk signals, "Promise vs Delivery", a refund-reason taxonomy, external sales and appointment-setting agencies, and "the lists that feed outside sales, including failed payments, abandoned checkouts and churned students".Source
    • Your websiteMindvalley Stories: "26,821 Stories", "180+ Countries", "220+ Products", searchable "by program, outcome, or country". sitemap-reviews.xml lists 27,978 story URLs, including outcome pages such as "61 people reported sense of purpose after doing The Silva Ultramind System". The story pages carry no structured data. Elsewhere the homepage says "25,959 success stories" and the membership page "20,000 browsable case studies".Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableTalk

Fill the events in this plan

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ProgrammableDigital

Show it, don't just describe it

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Mindvalley did not commission, review or endorse it, and Programmable is not affiliated with Mindvalley. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Mindvalley runs its business.

Something wrong, or do you represent Mindvalley? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Dead local pages and Pathways, homepage title, mobile video, membership price, stories count and sitemap clean-up; the summit-to-Pathway path.

  2. Days 31 to 6010 ideas

    Story pages for AI search, payment recovery, week-one score, promise checks, upgrades, mentor affiliates, story ads, Portuguese, YouTube links and win-back.

  3. Days 61 to 904 ideas

    Big bets: EVE as a guide, the stories report, coaches as a channel and team seats.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value famous teachers in one app. The most cited problem: choosing among 110+ programs.

  • Short daily lessons
  • High prices for masteries
  • In their words: “transformation”

Market

Competitive landscape

3 competitors compared: Hay House, Gaia and MasterClass.

  • Gap to exploit: Verified outcome data for personal growth programs
  • Hay House: Less structured learning paths
  • Gaia: Passive viewing, little coaching

Hiring signals

Mindvalley's open roles point to three priorities.

  • SEO Lead: GEO and AI citations. Ideas 1, 2, 6, 7, 18.
  • Sales & Retention Specialist: Refunds, onboarding, failed payments and win-back on $4,000-$6,000 masteries. Ideas 8, 9, 10, 21.
  • Media Buyer: VSL and webinar funnels; new creative angles. Ideas 3, 13.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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