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  • The brief
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Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. ESCO Technologies
ESCO Technologies logo

growth playbook · Oct 21, 2026

escotechnologies.com (opens in a new tab)

ESCO Technologies growth playbook

Diagnosis

ESCO has just completed its largest deal: the $2.35 billion Megger acquisition, which adds about $590 million of expected revenue to a group with $1.1 billion in fiscal 2025, and combines with Doble into an electrical asset management platform.

The corporate website has not caught up. The careers page misses Megger, Westland and MPE, there is no Megger page, the homepage names no companies, the contact page routes everyone to investor relations, real visitors see a failing layout shift, and most indexed URLs are image attachments.

This playbook fixes those first, then builds a group job search, readable releases, segment and fact pages, and a joint Doble-Megger offer, with bigger bets on a naval offer, data center and renewable buyers, and an early-career programme.

Growth Score

6/10

Biggest Opportunity

Use the Megger close to tell one clear group story, to candidates, investors and utility customers, from a website that currently undersells the company.

Biggest Risk

Integration of a business more than half ESCO's size; if candidates, customers and investors cannot see the combined story, synergy and growth take longer to show.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Add Megger, Westland and MPE to the careers page, now that Megger is ESCO's biggest business

    Add the three missing companies to the careers page today.

    High impact First result in 1 week
  2. 2

    Publish a Megger page like the SM&P page, and finish the SM&P one

    Draft the Megger page from the closing release.

    High impact First result in 1 week
  3. 3

    Name the companies on the homepage segment slides

    Add the names to the Utility Solutions slide.

    Medium impact First result in 1 week

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 5Fill-ins · 9Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    ESCO closed the $2.35 billion Megger acquisition on October 1, 2026; Megger alone expects about $590 million of revenue this year, more than half of ESCO's $1.1 billion in fiscal 2025. Yet the careers page still says "over 3,400 employees across our three business segments" and sends job seekers to eight subsidiaries' career pages, leaving out Megger as well as Westland and MPE, which already sit in the company portfolio. A candidate who looks for engineering jobs at ESCO after reading about the deal will not find the biggest employer in the group.

    High impactLow effort First result in 1 week Chief Human Resources Officer

    First action

    Add the three missing companies to the careers page today.

    How to measure it

    Careers-page clicks to job sites

    Now
    –
    Target
    +40%
    By
    90 days

    Steps

    1. 1

      List the gaps

      Compare the portfolio and careers pages.

      Web Manager 1 hour

    2. 2

      Get the links

      Megger, Westland and MPE careers pages.

      Talent Acquisition Lead 1 day

    3. 3

      Update the copy

      Combined headcount and segment groups.

      Corporate Communications Manager 1 day

    4. 4

      Add the story

      Doble and Megger platform paragraph.

      Corporate Communications Manager 1 day

    5. 5

      Publish

      Same week.

      Web Manager 1 hour

    6. 6

      Tag links

      Track clicks per subsidiary.

      Web Manager 1 hour

    7. 7

      Set a rule

      Update the page on every deal close.

      Chief Human Resources Officer 1 day

    First result
    1 week
    Cost
    Staff time only
    Owner
    Chief Human Resources Officer

    Smallest test

    Add Megger to the careers page and watch clicks for a month.

    Why it works

    This week: add Megger, Westland and MPE with a one-line description and a link to each careers page, update the headcount to the combined figure, and group the list by segment (Aerospace & Defense, Utility Solutions, RF Test & Measurement) so candidates can find the work they want. Then add a short "Doble and Megger: building the electrical asset management platform" paragraph so engineers see the growth story they would be joining.

    The integration will need engineers, service technicians and sales staff in the U.S., U.K., Europe and Asia; a complete, current careers page is the cheapest recruiting channel the group has.

    Ready to use

    ChecklistDeal-close website update

    [ ] Company Portfolio lists the new business
    [ ] Careers page links its job openings
    [ ] Headcount and segment copy updated
    [ ] Homepage slide names the company
    [ ] Acquisition page with the release and what it means
    [ ] Subsidiary site shows it is part of ESCO
    [ ] Contact routes include the new business

    Risks and how to handle them

    • Headcount not final

      Use "over" with the confirmed combined figure.

    Evidence

    • Your websiteCareers page (checked October 20, 2026): "With over 3,400 employees across our three business segments"; it sends job seekers to the career pages of Crissair, Doble, ESCO Maritime Solutions, ETS-Lindgren, Globe Composite Solutions ("mission-critical composite-based products and solutions for navy, defense, and industrial customers"), Mayday Manufacturing, NRG Systems and PTI Technologies, but not Megger, Westland or MPE. Doble is described as offering "the world's premier library of statistically significant apparatus test results". Headquarters openings are on a separate job board.Source
    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source
    • News coverageESCO agreed on April 15, 2026 to buy Megger Group for $2.35 billion ($0.9 billion cash and about $1.4 billion in ESCO shares); Megger is expected to bring about $590 million of revenue in 2026 and about $60 million of cost synergies within three years. The deal closed on October 1, 2026 and Megger sits in the Utility Solutions Group.Source
    • SEC filingsESCO Technologies Inc. (NYSE: ESE), St. Louis, Missouri, reported fiscal 2025 revenue of $1,095.4 million; its latest filing is an 8-K dated October 2, 2026.Source
  • 02

    When ESCO bought SM&P in 2025 it gave the deal its own page, but that page still carries a "NEW WEBSITE COMING SOON!" banner, and the much larger Megger deal has no page at all.

    High impactLow effort First result in 1 week Corporate Communications Mana…

    First action

    Draft the Megger page from the closing release.

    How to measure it

    Megger page visits

    Now
    –
    Target
    2,000
    By
    90 days

    Steps

    1. 1

      Draft

      From the release.

      Corporate Communications Manager 1 day

    2. 2

      Add context

      Doble combination and links.

      Corporate Communications Manager 1 day

    3. 3

      Review

      Legal and IR.

      Vice President, Investor Relations 2 days

    4. 4

      Publish

      With the date.

      Web Manager 1 hour

    5. 5

      Fix SM&P banner

      Link to ESCO Maritime.

      Web Manager 1 hour

    6. 6

      Link from home

      Homepage and portfolio.

      Web Manager 1 hour

    First result
    1 week
    Cost
    $0
    Owner
    Corporate Communications Manager

    Smallest test

    Publish the page this week.

    Why it works

    Create "ESCO completes acquisition of Megger": the release, what Megger does, how it combines with Doble into a lifecycle platform, and links to both companies. Replace the stale banner on the SM&P page with a link to ESCO Maritime Solutions.

    Investors, customers and candidates searching for the deal land on ESCO's own explanation rather than third-party summaries.

    Risks and how to handle them

    • Forward-looking statements

      Reuse the release language and its cautionary note.

    Evidence

    • Your websiteThe 2025 SM&P acquisition has its own page ("ESCO Completes Acquisition of SM&P", $550 million, April 28, 2025; signature management "for surface ships and submarines" and power management, joining Aerospace & Defense) whose banner still reads "NEW WEBSITE COMING SOON!"; there is no equivalent page for Megger.Source
    • News coverageESCO agreed on April 15, 2026 to buy Megger Group for $2.35 billion ($0.9 billion cash and about $1.4 billion in ESCO shares); Megger is expected to bring about $590 million of revenue in 2026 and about $60 million of cost synergies within three years. The deal closed on October 1, 2026 and Megger sits in the Utility Solutions Group.Source
    • News coverageMegger, headquartered in Dover, U.K. with roots in 1889, merges operations with Doble to form "a unified electrical asset management platform" giving asset owners "a single platform spanning the full equipment lifecycle", from factory testing to long-term condition monitoring.Source
  • 03

    The homepage Utility Solutions slide now uses a Megger photo, but none of the slides names a company; visitors read "diagnostic measurement and monitoring equipment" without learning that it means Doble, Megger and NRG Systems.

    Medium impactLow effort First result in 1 week Web Manager

    First action

    Add the names to the Utility Solutions slide.

    How to measure it

    Portfolio clicks from homepage

    Now
    –
    Target
    +50%
    By
    60 days

    Steps

    1. 1

      Write lines

      One per segment.

      Corporate Communications Manager 1 hour

    2. 2

      Add logos

      Approved logo files.

      Web Manager 2 hours

    3. 3

      Add links

      To each company site.

      Web Manager 1 hour

    4. 4

      Check mobile

      Text fits the slide.

      Web Manager 1 hour

    5. 5

      Publish

      Same day.

      Web Manager 1 hour

    6. 6

      Measure

      Clicks per logo.

      Web Manager monthly

    First result
    1 week
    Cost
    $0
    Owner
    Web Manager

    Smallest test

    Update one slide.

    Why it works

    Add the company names and logos to each segment slide with links ("Doble, Megger and NRG Systems"), and a line on each segment's scale.

    The brands are better known to customers and engineers than the parent; naming them connects ESCO to its reputation.

    Risks and how to handle them

    • Crowded slides

      Logos only, with names in alt text.

    Evidence

    • Your websiteHomepage: three segment slides (Aerospace & Defense; Utility Solutions, "diagnostic measurement and monitoring equipment and services vital for ongoing electric grid reliability"; RF Test & Measurement) and "ESCO Technologies: A Solid Business Model". The Utility Solutions slide uses a Megger image uploaded in October 2026, but no slide text names Megger, Doble or any other company. There is no email alert sign-up.Source
    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source
    • News coverageESCO agreed on April 15, 2026 to buy Megger Group for $2.35 billion ($0.9 billion cash and about $1.4 billion in ESCO shares); Megger is expected to bring about $590 million of revenue in 2026 and about $60 million of cost synergies within three years. The deal closed on October 1, 2026 and Megger sits in the Utility Solutions Group.Source
  • 04

    ESCO's sitemap lists 12 real pages and 229 media attachment pages, with titles such as "Homepage_Banner-Test" and "Another PDF". Searchers for ESCO can land on an empty page with one logo, and the real pages compete with them.

    Medium impactLow effort First result in 2 weeks Web Manager

    First action

    Switch on attachment redirects.

    How to measure it

    Real pages share of index

    Now
    –
    Target
    100%
    By
    30 days

    Steps

    1. 1

      Check settings

      SEO plugin options.

      Web Manager 1 hour

    2. 2

      Redirect attachments

      To file or parent.

      Web Manager 1 hour

    3. 3

      Remove sitemap

      Attachment sitemap.

      Web Manager 15 minutes

    4. 4

      Submit

      Search Console.

      Web Manager 15 minutes

    5. 5

      Check

      Coverage in two weeks.

      Web Manager 2 weeks

    6. 6

      Rename media

      Use clear file titles going forward.

      Web Manager ongoing

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Manager

    Smallest test

    Switch the setting today.

    Why it works

    Turn on attachment redirects in the site's SEO plugin (send each attachment page to the file or its parent page), drop the attachment sitemap and check Search Console for removed pages.

    A tidy index makes the pages that matter rank and look professional to analysts and candidates.

    Risks and how to handle them

    • Linked PDFs break

      Redirect to the file, not delete it.

    Evidence

    • Your websiteSitemap: 12 real pages and 229 media attachment pages that search engines can index, with titles such as "Homepage_Banner-Test", "Another PDF" and "Logo-Careers-Crissair". The Contact Us page was last modified in 2016.Source
  • 05

    Real Chrome visitors load the homepage fast (1.5 s), but its layout shift is 0.34, above Google's 0.1 threshold, so it fails Core Web Vitals; the lab test points to the segment slider.

    Medium impactLow effort First result in 1 month Web Manager

    First action

    Set a fixed height on the slider.

    How to measure it

    Field layout shift

    Now
    –
    Target
    under 0.1
    By
    60 days

    Steps

    1. 1

      Find shifts

      PageSpeed trace.

      Web Manager 1 day

    2. 2

      Fix slider height

      CSS.

      Web Manager 1 hour

    3. 3

      Set image sizes

      Width and height.

      Web Manager 1 hour

    4. 4

      Fonts

      Font display settings.

      Web Manager 1 hour

    5. 5

      Retest

      Lab test.

      Web Manager 1 hour

    6. 6

      Watch field data

      Next month.

      Web Manager 1 month

    First result
    1 month
    Cost
    Developer time
    Owner
    Web Manager

    Smallest test

    Fix the slider height today.

    Why it works

    Give the slider a fixed height, load its first image with set dimensions, and stop fonts and the cookie notice from pushing content. Check the Chrome UX Report next month.

    A stable page reads as well built, and passing Core Web Vitals helps every page in search.

    Risks and how to handle them

    • Design change

      Keep the look; only reserve space.

    Evidence

    • Google PageSpeedMobile lab test: performance 52 (desktop 73), largest contentful paint 6.8 s and layout shift 0.265. Real Chrome visitors: largest contentful paint 1.5 s and interaction 50 ms pass, but layout shift is 0.34 at the 75th percentile, above Google's 0.1 "good" threshold, so the page fails Core Web Vitals on layout stability.Source
    • Your websiteHomepage: three segment slides (Aerospace & Defense; Utility Solutions, "diagnostic measurement and monitoring equipment and services vital for ongoing electric grid reliability"; RF Test & Measurement) and "ESCO Technologies: A Solid Business Model". The Utility Solutions slide uses a Megger image uploaded in October 2026, but no slide text names Megger, Doble or any other company. There is no email alert sign-up.Source
  • 06

    The Contact Us page, last changed in 2016, lists only the head of Investor Relations. Customers, suppliers, reporters and job seekers have to guess where to go, and many end up in the IR inbox.

    Medium impactLow effort First result in 2 weeks Corporate Communications Mana…

    First action

    List the right contact for each route.

    How to measure it

    Non-investor emails to IR

    Now
    –
    Target
    -70%
    By
    90 days

    Steps

    1. 1

      Collect contacts

      Each route.

      Corporate Communications Manager 2 days

    2. 2

      Design the page

      Five routes.

      Web Manager 1 day

    3. 3

      Link subsidiaries

      Contact pages.

      Web Manager 1 day

    4. 4

      Add media

      Press contact.

      Corporate Communications Manager 1 hour

    5. 5

      Publish

      Replace the 2016 page.

      Web Manager 1 hour

    6. 6

      Measure

      IR inbox mix.

      Vice President, Investor Relations monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Corporate Communications Manager

    Smallest test

    Add customer and media routes first.

    Why it works

    Add routes: investors (current contact), media, customers by company (links to each subsidiary's contact page), suppliers (Vendor Code and procurement contact) and careers.

    Each visitor reaches the right team, and investor relations spends less time forwarding.

    Risks and how to handle them

    • Personal addresses

      Use role mailboxes.

    Evidence

    • Your websiteThe Contact Us page lists one contact: the head of Investor Relations, with a phone number and email. There is no route for customers, suppliers, media or job seekers.Source
    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source
    • Your websiteCorporate Citizenship and ESG pages: a 2025 Sustainability Report (PDF, May 2026), a Sustainability Committee, a UK tax strategy and country-by-country report, conflict minerals reports, and a Vendor Code of Conduct in seven languages; the highlights are in PDFs rather than on the page.Source
    • Your websiteSitemap: 12 real pages and 229 media attachment pages that search engines can index, with titles such as "Homepage_Banner-Test", "Another PDF" and "Logo-Careers-Crissair". The Contact Us page was last modified in 2016.Source

This quarter 9

The core plays for the next three months.

  • 07

    Candidates now have to visit up to eleven subsidiary careers pages plus a separate headquarters job board. Larger peers such as AMETEK put careers on the group homepage.

    High impactMedium effort First result in 1 quarter Talent Acquisition Lead

    First action

    List each subsidiary's job board and whether it has a feed.

    How to measure it

    Applications via group search

    Now
    –
    Target
    500 a quarter
    By
    2 quarters

    Steps

    1. 1

      Inventory boards

      Feeds per subsidiary.

      Talent Acquisition Lead 2 weeks

    2. 2

      Choose a tool

      Aggregator or custom.

      Web Manager 2 weeks

    3. 3

      Build filters

      Segment, country, discipline.

      Web Manager 1 month

    4. 4

      Brand the page

      Group story.

      Corporate Communications Manager 2 weeks

    5. 5

      Promote

      LinkedIn and universities.

      Talent Acquisition Lead ongoing

    6. 6

      Measure

      Applications by source.

      Talent Acquisition Lead monthly

    First result
    1 quarter
    Cost
    Tool cost
    Owner
    Talent Acquisition Lead

    Smallest test

    Pull two subsidiaries' feeds into one page.

    Why it works

    Build a group job search on escotechnologies.com that pulls openings from each subsidiary's job board, with filters by segment, country, discipline and clearance requirement. Promote it on LinkedIn as "engineering careers across ESCO".

    Engineers looking for work in defense, grid or RF test can find openings across the group, and subsidiaries share a bigger candidate pool.

    Risks and how to handle them

    • Different systems

      Start with the four largest subsidiaries.

    Builds on

    Evidence

    • Your websiteCareers page (checked October 20, 2026): "With over 3,400 employees across our three business segments"; it sends job seekers to the career pages of Crissair, Doble, ESCO Maritime Solutions, ETS-Lindgren, Globe Composite Solutions ("mission-critical composite-based products and solutions for navy, defense, and industrial customers"), Mayday Manufacturing, NRG Systems and PTI Technologies, but not Megger, Westland or MPE. Doble is described as offering "the world's premier library of statistically significant apparatus test results". Headquarters openings are on a separate job board.Source
    • Competitor researchPeers' own homepages: Curtiss-Wright, "Global provider of aerospace, defense, and industrial technologies"; AMETEK, "The technology and innovation to simplify a complex world", with a feature on energy management for data centers and a careers section on its homepage.Source
    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source
  • 08

    escotechnologies.com has no email alert sign-up and no news list on the homepage, only links to the investor site, so a visitor interested after a big deal has no way to follow ESCO.

    Medium impactLow effort First result in 1 month Vice President

    First action

    Add the alert sign-up to the homepage.

    How to measure it

    Email alert subscribers

    Now
    –
    Target
    +1,000
    By
    2 quarters

    Steps

    1. 1

      Set up alerts

      IR platform feature.

      Vice President, Investor Relations 1 week

    2. 2

      Add sign-up

      Homepage and footer.

      Web Manager 1 day

    3. 3

      News block

      Latest three releases.

      Web Manager 1 week

    4. 4

      Announce

      In the next release.

      Vice President, Investor Relations 1 day

    5. 5

      Check delivery

      Test alerts.

      Vice President, Investor Relations 1 day

    6. 6

      Measure

      Subscribers.

      Vice President, Investor Relations monthly

    First result
    1 month
    Cost
    $0
    Owner
    Vice President, Investor Relations

    Smallest test

    Add the sign-up form.

    Why it works

    Add an email alert sign-up (releases, filings, events) and the latest three releases to the homepage, fed from the investor site.

    An alert list keeps interested investors and analysts engaged through the integration.

    Risks and how to handle them

    • Duplicate lists

      Use one IR alert system.

    Evidence

    • Your websiteHomepage: three segment slides (Aerospace & Defense; Utility Solutions, "diagnostic measurement and monitoring equipment and services vital for ongoing electric grid reliability"; RF Test & Measurement) and "ESCO Technologies: A Solid Business Model". The Utility Solutions slide uses a Megger image uploaded in October 2026, but no slide text names Megger, Doble or any other company. There is no email alert sign-up.Source
    • Your websiteinvestor.escotechnologies.com (news releases, presentations, webcasts) answered a standard HTTP request with "You don't have permission to access" this page, so automated readers such as news aggregators and AI assistants may not be able to read ESCO's releases.Source
    • News coverageESCO agreed on April 15, 2026 to buy Megger Group for $2.35 billion ($0.9 billion cash and about $1.4 billion in ESCO shares); Megger is expected to bring about $590 million of revenue in 2026 and about $60 million of cost synergies within three years. The deal closed on October 1, 2026 and Megger sits in the Utility Solutions Group.Source
  • 09

    A standard request to investor.escotechnologies.com was refused with "You don't have permission to access". Bot protection that blocks ordinary readers can stop news aggregators and AI assistants from reading ESCO's own releases, so they rely on third-party summaries of the Megger deal.

    High impactLow effort First result in 1 month Vice President

    First action

    Ask the IR platform which readers are blocked.

    How to measure it

    Releases fetchable by a standard client

    Now
    –
    Target
    100%
    By
    60 days

    Steps

    1. 1

      Test access

      From several readers.

      Web Manager 1 day

    2. 2

      Review rules

      With the IR provider.

      Vice President, Investor Relations 2 weeks

    3. 3

      Allow readers

      Known good bots.

      Vice President, Investor Relations 1 week

    4. 4

      Mirror releases

      Main site pages.

      Web Manager 2 weeks

    5. 5

      Add structured data

      NewsArticle.

      Web Manager 1 week

    6. 6

      Check assistants

      What they cite.

      Corporate Communications Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Vice President, Investor Relations

    Smallest test

    Mirror the Megger release on the main site.

    Why it works

    Review the bot rules on the investor site with the IR platform provider, allow well-behaved readers, and also publish each release as a plain page on escotechnologies.com with news structured data.

    When people ask an assistant about ESCO, the answer should come from ESCO's words.

    Risks and how to handle them

    • Scraping load

      Rate-limit rather than block.

    Evidence

    • Your websiteinvestor.escotechnologies.com (news releases, presentations, webcasts) answered a standard HTTP request with "You don't have permission to access" this page, so automated readers such as news aggregators and AI assistants may not be able to read ESCO's releases.Source
    • Your websiteThe 2025 SM&P acquisition has its own page ("ESCO Completes Acquisition of SM&P", $550 million, April 28, 2025; signature management "for surface ships and submarines" and power management, joining Aerospace & Defense) whose banner still reads "NEW WEBSITE COMING SOON!"; there is no equivalent page for Megger.Source
    • News coverageESCO agreed on April 15, 2026 to buy Megger Group for $2.35 billion ($0.9 billion cash and about $1.4 billion in ESCO shares); Megger is expected to bring about $590 million of revenue in 2026 and about $60 million of cost synergies within three years. The deal closed on October 1, 2026 and Megger sits in the Utility Solutions Group.Source
  • 10

    Doble and Megger are combining into "a unified electrical asset management platform" spanning "the full equipment lifecycle", but today Doble's homepage mentions Megger once and each runs separately.

    High impactHigh effort First result in 2 quarters President

    First action

    Match the two customer lists.

    How to measure it

    Joint utility deals

    Now
    –
    Target
    25
    By
    2 quarters

    Steps

    1. 1

      Match customers

      Shared and single-brand accounts.

      President, Utility Solutions Group 1 month

    2. 2

      Design the offer

      Lifecycle bundle.

      President, Utility Solutions Group 1 month

    3. 3

      Train sales

      Both teams.

      President, Utility Solutions Group 1 month

    4. 4

      Joint page

      For asset owners.

      Corporate Communications Manager 1 month

    5. 5

      Launch

      Top 50 accounts.

      President, Utility Solutions Group 1 quarter

    6. 6

      Measure

      Joint pipeline.

      Chief Financial Officer quarterly

    First result
    2 quarters
    Cost
    Sales enablement costs
    Owner
    President, Utility Solutions Group

    Smallest test

    Pitch one joint offer to five shared utilities.

    Why it works

    Find utilities that buy from both, build a joint offer (Megger test instruments plus Doble monitoring, software and test-data services), train both sales teams, and launch a joint page for asset owners.

    Cross-selling to shared accounts is the fastest growth from the deal, beyond the planned cost synergies.

    Risks and how to handle them

    • Channel conflict

      Agree account ownership first.

    Evidence

    • News coverageMegger, headquartered in Dover, U.K. with roots in 1889, merges operations with Doble to form "a unified electrical asset management platform" giving asset owners "a single platform spanning the full equipment lifecycle", from factory testing to long-term condition monitoring.Source
    • Subsidiary websitesDoble's homepage mentions Megger once; ESCO's portfolio page links Westland at westland.globecomposite.com. Each subsidiary runs its own site, careers page and brand.Source
    • News coverageESCO agreed on April 15, 2026 to buy Megger Group for $2.35 billion ($0.9 billion cash and about $1.4 billion in ESCO shares); Megger is expected to bring about $590 million of revenue in 2026 and about $60 million of cost synergies within three years. The deal closed on October 1, 2026 and Megger sits in the Utility Solutions Group.Source
  • 11

    The portfolio page describes each segment in a paragraph and a list of links. With Megger, Utility Solutions becomes a much larger part of ESCO, and investors want to see each segment's markets and drivers.

    Medium impactMedium effort First result in 1 quarter Vice President

    First action

    Draft the Utility Solutions page first.

    How to measure it

    Segment page visits

    Now
    –
    Target
    3,000 a quarter
    By
    2 quarters

    Steps

    1. 1

      Draft content

      From filings.

      Vice President, Investor Relations 2 weeks

    2. 2

      Add companies

      With links.

      Corporate Communications Manager 1 week

    3. 3

      Design

      Template.

      Web Manager 2 weeks

    4. 4

      Review

      Legal and IR.

      Vice President, Investor Relations 1 week

    5. 5

      Publish

      Three pages.

      Web Manager 1 week

    6. 6

      Update

      Each quarter.

      Vice President, Investor Relations quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Vice President, Investor Relations

    Smallest test

    Publish the Utility Solutions page.

    Why it works

    Build a page per segment: companies, markets (navy, aerospace, grid, renewables, RF test), revenue share from filings, key programs and recent news.

    Clear segment stories help investors value the mix and help candidates and customers understand the group.

    Risks and how to handle them

    • Stale figures

      Date every number.

    Evidence

    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source
    • Your websiteHomepage: three segment slides (Aerospace & Defense; Utility Solutions, "diagnostic measurement and monitoring equipment and services vital for ongoing electric grid reliability"; RF Test & Measurement) and "ESCO Technologies: A Solid Business Model". The Utility Solutions slide uses a Megger image uploaded in October 2026, but no slide text names Megger, Doble or any other company. There is no email alert sign-up.Source
    • SEC filingsESCO Technologies Inc. (NYSE: ESE), St. Louis, Missouri, reported fiscal 2025 revenue of $1,095.4 million; its latest filing is an 8-K dated October 2, 2026.Source
  • 12

    ESCO's companies build signature management for U.S. and U.K. Navy submarines, test the electric grid and shield hospital MRI rooms, but the careers page is a list of links and legal notices.

    Medium impactMedium effort First result in 1 quarter Chief Human Resources Officer

    First action

    Pick ten people across the segments.

    How to measure it

    Story-driven applications

    Now
    –
    Target
    200 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick people

      Ten across segments.

      Chief Human Resources Officer 2 weeks

    2. 2

      Clearance review

      Defense content check.

      President, Aerospace & Defense 2 weeks

    3. 3

      Produce

      Short videos and text.

      Corporate Communications Manager 1 month

    4. 4

      Publish

      Careers page.

      Web Manager 1 week

    5. 5

      Promote

      LinkedIn.

      Talent Acquisition Lead ongoing

    6. 6

      Measure

      Applications.

      Talent Acquisition Lead monthly

    First result
    1 quarter
    Cost
    Production cost
    Owner
    Chief Human Resources Officer

    Smallest test

    Publish three stories.

    Why it works

    Film or write ten short stories of engineers and technicians across the subsidiaries (what they build and why it matters), put them on the careers page and LinkedIn, and link each to that company's openings.

    Mission-critical work is a strong draw for engineers; showing it beats a list of links.

    Risks and how to handle them

    • Defense sensitivity

      Review every story for export and security rules.

    Evidence

    • Your websiteCareers page (checked October 20, 2026): "With over 3,400 employees across our three business segments"; it sends job seekers to the career pages of Crissair, Doble, ESCO Maritime Solutions, ETS-Lindgren, Globe Composite Solutions ("mission-critical composite-based products and solutions for navy, defense, and industrial customers"), Mayday Manufacturing, NRG Systems and PTI Technologies, but not Megger, Westland or MPE. Doble is described as offering "the world's premier library of statistically significant apparatus test results". Headquarters openings are on a separate job board.Source
    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source
    • Competitor researchPeers' own homepages: Curtiss-Wright, "Global provider of aerospace, defense, and industrial technologies"; AMETEK, "The technology and innovation to simplify a complex world", with a feature on energy management for data centers and a careers section on its homepage.Source
  • 13

    The ESG page links the 2025 Sustainability Report and many policies as PDFs, but shows few numbers on the page itself. Readers and rating agencies skim pages before opening reports.

    Medium impactLow effort First result in 1 month Director of Environmental

    First action

    Pick six figures from the 2025 report.

    How to measure it

    ESG page engagement

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Pick figures

      Six highlights.

      Director of Environmental, Health & Safety 1 week

    2. 2

      Write copy

      Short.

      Corporate Communications Manager 1 week

    3. 3

      Review

      Legal.

      General Counsel 1 week

    4. 4

      Publish

      Highlights block.

      Web Manager 1 day

    5. 5

      Megger note

      Next report scope.

      Director of Environmental, Health & Safety 1 day

    6. 6

      Measure

      Downloads.

      Web Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Director of Environmental, Health & Safety

    Smallest test

    Add three figures this month.

    Why it works

    Add a highlights block (energy, emissions, safety, people, ethics training) with the report figures, and say how Megger will be brought into the next report.

    Visible figures make the programme credible and easier to cite.

    Risks and how to handle them

    • Figures change

      Date the block to the report year.

    Evidence

    • Your websiteCorporate Citizenship and ESG pages: a 2025 Sustainability Report (PDF, May 2026), a Sustainability Committee, a UK tax strategy and country-by-country report, conflict minerals reports, and a Vendor Code of Conduct in seven languages; the highlights are in PDFs rather than on the page.Source
    • News coverageESCO agreed on April 15, 2026 to buy Megger Group for $2.35 billion ($0.9 billion cash and about $1.4 billion in ESCO shares); Megger is expected to bring about $590 million of revenue in 2026 and about $60 million of cost synergies within three years. The deal closed on October 1, 2026 and Megger sits in the Utility Solutions Group.Source
  • 14

    The homepage calls ESCO "A Solid Business Model" without figures. Fiscal 2025 revenue was $1.1 billion and Megger expects about $590 million this year, so the combined group is very different from what the site describes.

    High impactMedium effort First result in 1 quarter Vice President

    First action

    Draft the figures from the latest filing.

    How to measure it

    At-a-glance visits

    Now
    –
    Target
    2,000 a quarter
    By
    2 quarters

    Steps

    1. 1

      Gather figures

      Filings and releases.

      Vice President, Investor Relations 1 week

    2. 2

      Design

      One screen.

      Web Manager 1 week

    3. 3

      Review

      Legal and IR.

      Vice President, Investor Relations 1 week

    4. 4

      Publish

      Linked from home.

      Web Manager 1 day

    5. 5

      Update

      Each quarter.

      Vice President, Investor Relations quarterly

    6. 6

      Measure

      Visits.

      Web Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Vice President, Investor Relations

    Smallest test

    Publish with reported figures first.

    Why it works

    Publish a one-screen fact page: revenue by segment from filings, employees, countries, main end markets and recent deals, updated each quarter and linked from the homepage.

    Analysts, journalists and candidates get the scale in seconds, in ESCO's own figures.

    Risks and how to handle them

    • Pro forma confusion

      Label reported and expected figures clearly.

    Evidence

    • SEC filingsESCO Technologies Inc. (NYSE: ESE), St. Louis, Missouri, reported fiscal 2025 revenue of $1,095.4 million; its latest filing is an 8-K dated October 2, 2026.Source
    • News coverageESCO agreed on April 15, 2026 to buy Megger Group for $2.35 billion ($0.9 billion cash and about $1.4 billion in ESCO shares); Megger is expected to bring about $590 million of revenue in 2026 and about $60 million of cost synergies within three years. The deal closed on October 1, 2026 and Megger sits in the Utility Solutions Group.Source
    • Your websiteHomepage: three segment slides (Aerospace & Defense; Utility Solutions, "diagnostic measurement and monitoring equipment and services vital for ongoing electric grid reliability"; RF Test & Measurement) and "ESCO Technologies: A Solid Business Model". The Utility Solutions slide uses a Megger image uploaded in October 2026, but no slide text names Megger, Doble or any other company. There is no email alert sign-up.Source
  • 15

    ESCO publishes a Vendor Code of Conduct in seven languages and conflict minerals reports, and says it works with hundreds of suppliers, but has no page explaining how suppliers engage with the group.

    Medium impactLow effort First result in 1 quarter Chief Financial Officer

    First action

    Collect procurement contacts from each subsidiary.

    How to measure it

    Correctly routed supplier inquiries

    Now
    –
    Target
    90%
    By
    2 quarters

    Steps

    1. 1

      Collect contacts

      Each subsidiary.

      Chief Financial Officer 2 weeks

    2. 2

      Write page

      Policies and steps.

      Corporate Communications Manager 1 week

    3. 3

      Review

      Legal.

      General Counsel 1 week

    4. 4

      Publish

      Linked from contact.

      Web Manager 1 day

    5. 5

      Update

      Twice a year.

      Chief Financial Officer semiannual

    6. 6

      Measure

      Inquiry routing.

      Chief Financial Officer quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Chief Financial Officer

    Smallest test

    Publish a first version.

    Why it works

    Create a supplier page: the codes and policies, quality and compliance expectations, and links to each subsidiary's procurement contact.

    Good suppliers find the right buyer faster, and expectations are clear from the start.

    Risks and how to handle them

    • Spam inquiries

      Use a form with category fields.

    Evidence

    • Your websiteCorporate Citizenship and ESG pages: a 2025 Sustainability Report (PDF, May 2026), a Sustainability Committee, a UK tax strategy and country-by-country report, conflict minerals reports, and a Vendor Code of Conduct in seven languages; the highlights are in PDFs rather than on the page.Source
    • Your websiteThe Contact Us page lists one contact: the head of Investor Relations, with a phone number and email. There is no route for customers, suppliers, media or job seekers.Source
    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Several ESCO A&D companies serve navies: SM&P (now ESCO Maritime) supplies signature and power management for surface ships and submarines, Globe supplies mission-critical composite products to navy customers, and the segment also makes shock and vibration dampening tiles. Shipbuilders and navies buy whole capabilities.

    High impactHigh effort First result in 4 quarters President

    First action

    Map which programs each company is on today.

    How to measure it

    Joint program pursuits

    Now
    –
    Target
    5
    By
    4 quarters

    Steps

    1. 1

      Map programs

      By company.

      President, Aerospace & Defense 1 month

    2. 2

      Joint brief

      Capabilities.

      Corporate Communications Manager 1 month

    3. 3

      Front door

      Single contact.

      President, Aerospace & Defense 1 month

    4. 4

      Shows

      Coordinated presence.

      President, Aerospace & Defense 1 quarter

    5. 5

      Pipeline

      One view.

      Chief Financial Officer quarterly

    6. 6

      Review

      Wins and losses.

      President, Aerospace & Defense quarterly

    First result
    4 quarters
    Cost
    Business development time
    Owner
    President, Aerospace & Defense

    Smallest test

    Write the joint brief.

    Why it works

    Build a joint naval capabilities brief and a single front door for shipbuilders and allied navies, coordinate trade show presence and program capture across the three, and track allied navy pursuits as one pipeline.

    Combined capability wins larger content per ship as allied navies modernize.

    Risks and how to handle them

    • Export control

      Review every shared material.

    Evidence

    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source
    • Your websiteThe 2025 SM&P acquisition has its own page ("ESCO Completes Acquisition of SM&P", $550 million, April 28, 2025; signature management "for surface ships and submarines" and power management, joining Aerospace & Defense) whose banner still reads "NEW WEBSITE COMING SOON!"; there is no equivalent page for Megger.Source
    • Your websiteCareers page (checked October 20, 2026): "With over 3,400 employees across our three business segments"; it sends job seekers to the career pages of Crissair, Doble, ESCO Maritime Solutions, ETS-Lindgren, Globe Composite Solutions ("mission-critical composite-based products and solutions for navy, defense, and industrial customers"), Mayday Manufacturing, NRG Systems and PTI Technologies, but not Megger, Westland or MPE. Doble is described as offering "the world's premier library of statistically significant apparatus test results". Headquarters openings are on a separate job board.Source
  • 17

    Utility Solutions now spans Doble, Megger and NRG Systems (wind and solar development tools). Peers such as AMETEK feature data center energy management on their homepage. Data centers and renewables add load and assets that need testing and monitoring.

    High impactHigh effort First result in 4 quarters President

    First action

    List the data center and renewable customers each company already serves.

    How to measure it

    Data center and renewable pipeline

    Now
    –
    Target
    $50M
    By
    4 quarters

    Steps

    1. 1

      List customers

      Existing in each company.

      President, Utility Solutions Group 1 month

    2. 2

      Define offer

      Lifecycle services.

      President, Utility Solutions Group 1 month

    3. 3

      Case studies

      Three.

      Corporate Communications Manager 1 quarter

    4. 4

      Campaign

      Search and events.

      Corporate Communications Manager 1 quarter

    5. 5

      Joint team

      Large accounts.

      President, Utility Solutions Group 1 quarter

    6. 6

      Measure

      Pipeline.

      Chief Financial Officer quarterly

    First result
    4 quarters
    Cost
    Marketing and sales costs
    Owner
    President, Utility Solutions Group

    Smallest test

    Run one campaign to data center operators.

    Why it works

    Build a cross-company offer and campaign for data center operators and renewable developers: commissioning tests, condition monitoring and site data, with case studies and a joint sales team for large accounts.

    It moves Utility Solutions into the fastest-growing buyers of electrical assets.

    Risks and how to handle them

    • Spread too thin

      Focus on one buyer type first.

    Evidence

    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source
    • News coverageMegger, headquartered in Dover, U.K. with roots in 1889, merges operations with Doble to form "a unified electrical asset management platform" giving asset owners "a single platform spanning the full equipment lifecycle", from factory testing to long-term condition monitoring.Source
    • Competitor researchPeers' own homepages: Curtiss-Wright, "Global provider of aerospace, defense, and industrial technologies"; AMETEK, "The technology and innovation to simplify a complex world", with a feature on energy management for data centers and a careers section on its homepage.Source
    • Your websiteHomepage: three segment slides (Aerospace & Defense; Utility Solutions, "diagnostic measurement and monitoring equipment and services vital for ongoing electric grid reliability"; RF Test & Measurement) and "ESCO Technologies: A Solid Business Model". The Utility Solutions slide uses a Megger image uploaded in October 2026, but no slide text names Megger, Doble or any other company. There is no email alert sign-up.Source
  • 18

    ESCO's subsidiaries each recruit separately, while the integration and naval demand will need a steady supply of engineers. Rotations across companies would attract graduates who want variety.

    Medium impactHigh effort First result in 4 quarters Chief Human Resources Officer

    First action

    Ask each subsidiary how many graduates it hires a year.

    How to measure it

    Programme hires

    Now
    –
    Target
    25 a year
    By
    4 quarters

    Steps

    1. 1

      Size demand

      Graduate needs.

      Chief Human Resources Officer 1 month

    2. 2

      Design rotations

      Three placements.

      Chief Human Resources Officer 1 month

    3. 3

      Universities

      Partnerships.

      Talent Acquisition Lead 1 quarter

    4. 4

      Launch

      First cohort.

      Talent Acquisition Lead 2 quarters

    5. 5

      Mentors

      Across companies.

      Chief Human Resources Officer ongoing

    6. 6

      Measure

      Retention.

      Chief Human Resources Officer annual

    First result
    4 quarters
    Cost
    Programme costs
    Owner
    Chief Human Resources Officer

    Smallest test

    Pilot with two subsidiaries.

    Why it works

    Launch a two-year rotational programme across three subsidiaries in different segments, with university partnerships near the main sites and St. Louis headquarters.

    A recognizable programme builds a pipeline that no single subsidiary could fill alone.

    Risks and how to handle them

    • Security clearances

      Plan rotations that fit clearance rules.

    Evidence

    • Your websiteCareers page (checked October 20, 2026): "With over 3,400 employees across our three business segments"; it sends job seekers to the career pages of Crissair, Doble, ESCO Maritime Solutions, ETS-Lindgren, Globe Composite Solutions ("mission-critical composite-based products and solutions for navy, defense, and industrial customers"), Mayday Manufacturing, NRG Systems and PTI Technologies, but not Megger, Westland or MPE. Doble is described as offering "the world's premier library of statistically significant apparatus test results". Headquarters openings are on a separate job board.Source
    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    ESCO describes Doble as having "the world's premier library of statistically significant apparatus test results". Aggregated and anonymized, that data could show how transformers and breakers age across the industry.

    Medium impactMedium effort First result in 3 quarters President

    First action

    Check what data can be aggregated under customer agreements.

    How to measure it

    Report downloads

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      Check rights

      Customer agreements.

      General Counsel 1 month

    2. 2

      Build data set

      Anonymized.

      President, Utility Solutions Group 1 quarter

    3. 3

      Write

      Findings.

      President, Utility Solutions Group 1 month

    4. 4

      Design

      Report and charts.

      Corporate Communications Manager 1 month

    5. 5

      Launch

      Conference.

      President, Utility Solutions Group 1 day

    6. 6

      Follow up

      Sales.

      President, Utility Solutions Group 1 quarter

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    President, Utility Solutions Group

    Smallest test

    Publish one chart.

    Why it works

    Publish a yearly report on asset condition trends by equipment type and age, with Megger field data once integrated, and launch it at a major utility conference.

    Original data makes the combined business the reference voice on grid asset health and opens conversations with every utility.

    Risks and how to handle them

    • Data rights

      Use only data cleared for aggregate use.

    Evidence

    • Your websiteCareers page (checked October 20, 2026): "With over 3,400 employees across our three business segments"; it sends job seekers to the career pages of Crissair, Doble, ESCO Maritime Solutions, ETS-Lindgren, Globe Composite Solutions ("mission-critical composite-based products and solutions for navy, defense, and industrial customers"), Mayday Manufacturing, NRG Systems and PTI Technologies, but not Megger, Westland or MPE. Doble is described as offering "the world's premier library of statistically significant apparatus test results". Headquarters openings are on a separate job board.Source
    • News coverageMegger, headquartered in Dover, U.K. with roots in 1889, merges operations with Doble to form "a unified electrical asset management platform" giving asset owners "a single platform spanning the full equipment lifecycle", from factory testing to long-term condition monitoring.Source
  • 20

    Each ESCO company runs its own site and brand; Doble's homepage mentions Megger only once and visitors to subsidiary sites rarely see the wider group.

    Medium impactLow effort First result in 1 quarter Corporate Communications Mana…

    First action

    Agree the footer line and link.

    How to measure it

    Visits from subsidiary sites

    Now
    –
    Target
    +100%
    By
    2 quarters

    Steps

    1. 1

      Agree wording

      One line.

      Corporate Communications Manager 1 week

    2. 2

      Brief webmasters

      Each subsidiary.

      Corporate Communications Manager 2 weeks

    3. 3

      Add footers

      All sites.

      Web Manager 1 month

    4. 4

      Check links

      Working.

      Web Manager 1 day

    5. 5

      Measure

      Referrals.

      Web Manager monthly

    6. 6

      Review

      With subsidiaries.

      Corporate Communications Manager quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Corporate Communications Manager

    Smallest test

    Add it to two subsidiary sites.

    Why it works

    Add a consistent footer line, "An ESCO Technologies company", linking to the group portfolio and careers pages on every subsidiary site.

    It sends candidates and investors to the group and shows customers the backing of a larger company.

    Risks and how to handle them

    • Brand independence

      Keep it a small footer line.

    Evidence

    • Subsidiary websitesDoble's homepage mentions Megger once; ESCO's portfolio page links Westland at westland.globecomposite.com. Each subsidiary runs its own site, careers page and brand.Source
    • Your websiteCompany Portfolio: three segments. Aerospace & Defense links Crissair, ESCO Maritime, Globe, Mayday, PTI and Westland; Utility Solutions links Doble, Megger and NRG Systems; RF Test & Measurement links ETS-Lindgren and MPE.Source
    • Your websiteCareers page (checked October 20, 2026): "With over 3,400 employees across our three business segments"; it sends job seekers to the career pages of Crissair, Doble, ESCO Maritime Solutions, ETS-Lindgren, Globe Composite Solutions ("mission-critical composite-based products and solutions for navy, defense, and industrial customers"), Mayday Manufacturing, NRG Systems and PTI Technologies, but not Megger, Westland or MPE. Doble is described as offering "the world's premier library of statistically significant apparatus test results". Headquarters openings are on a separate job board.Source
  • 21

    The ESCO Technologies Foundation supports charities in the communities where ESCO operates, and employees volunteer. Local candidates respond to employers who are visible in their town.

    Low impactLow effort First result in 1 quarter Chief Human Resources Officer

    First action

    Pick two sites for a first page.

    How to measure it

    Applications from community pages

    Now
    –
    Target
    50 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick sites

      Two first.

      Chief Human Resources Officer 1 week

    2. 2

      Gather stories

      Foundation partners.

      Corporate Communications Manager 2 weeks

    3. 3

      Write pages

      Short.

      Corporate Communications Manager 2 weeks

    4. 4

      Link jobs

      Local openings.

      Talent Acquisition Lead 1 week

    5. 5

      Share

      Local social.

      Corporate Communications Manager monthly

    6. 6

      Measure

      Applications.

      Talent Acquisition Lead monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    Chief Human Resources Officer

    Smallest test

    Publish one community page.

    Why it works

    Give each main site a short community page: Foundation partners, volunteer stories and local openings, shared on local social media.

    It builds local reputation and turns community goodwill into applications.

    Risks and how to handle them

    • Charity privacy

      Get partner approval for stories.

    Evidence

    • Your websiteThe ESCO Technologies Foundation supports "a core group of charities focused on helping children and families in the communities where ESCO Technologies has operations", and employees volunteer with the selected organizations.Source
    • Your websiteCareers page (checked October 20, 2026): "With over 3,400 employees across our three business segments"; it sends job seekers to the career pages of Crissair, Doble, ESCO Maritime Solutions, ETS-Lindgren, Globe Composite Solutions ("mission-critical composite-based products and solutions for navy, defense, and industrial customers"), Mayday Manufacturing, NRG Systems and PTI Technologies, but not Megger, Westland or MPE. Doble is described as offering "the world's premier library of statistically significant apparatus test results". Headquarters openings are on a separate job board.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. ESCO Technologies did not commission, review or endorse it, and Programmable is not affiliated with ESCO Technologies. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how ESCO Technologies runs its business.

Something wrong, or do you represent ESCO Technologies? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Careers page, Megger page, named slides, attachment cleanup, layout shift and contact routes.

  2. Days 31 to 6012 ideas

    Group job search, alerts, readable releases, Doble-Megger offer, segment pages, engineer stories, ESG highlights, fact page and supplier page; the test-data report, subsidiary footers and community pages.

  3. Days 61 to 903 ideas

    Commit to the big bets: a joint naval offer, data center and renewable buyers, and an early-career programme.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value mission-critical reliability. The most cited problem: ageing grid and naval assets.

  • Engineering depth in niche markets
  • Complex testing and compliance
  • In their words: “grid reliability”

Market

Competitive landscape

3 competitors compared: AMETEK, Curtiss-Wright and OMICRON.

  • Gap to exploit: A lifecycle offer for grid assets from one group
  • AMETEK: Less naval focus
  • Curtiss-Wright: Less utility testing

From the team that wrote this playbook

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