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  • The brief
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  • Idea portfolio
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  • This week · 6
  • This quarter · 9
  • Big bets · 3
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Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Listen Labs
Listen Labs logo

growth playbook · Oct 23, 2026

listenlabs.com (opens in a new tab)

Listen Labs growth playbook

Diagnosis

Listen Labs has grown annualised revenue 15x, run over 2 million interviews, and is joining Salesforce. Its hiring shows the plan: product marketing for enablement and competitive work, a first EMEA marketer, customer marketing and references, communications and events, and more AEs and BDRs.

The site has gaps around those bets: certifications and data handling sit on a separate trust site and no page answers data residency, comparison pages share the homepage title, industry pages use off-industry quotes, and there is no pricing explanation or self-serve path.

This playbook puts trust on the main site first, sharpens comparison and industry pages, then uses the product itself for outreach, win/loss, events and public studies.

Growth Score

8/10

Biggest Opportunity

Make security, data handling and local proof visible where enterprise and European buyers look, so the new EMEA and enterprise teams start deals further along.

Biggest Risk

Outset, Strella, Conveo and survey incumbents pitch similar AI interviews, and uncertainty during the Salesforce integration could slow deals if not answered clearly.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put your certifications and a data-residency answer on listenlabs.com, starting with a Europe page

    Ask the security team for the approved data-residency wording.

    High impact First result in 1 month
  2. 2

    Give the 20 comparison pages their own titles and descriptions

    Write titles for the five rivals sales meets most.

    High impact First result in 1 month
  3. 3

    Show industry-matched proof on each industry page

    Map case studies to industries.

    Medium impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 9Fill-ins · 6Reconsider · 3
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Listen's trust center lists SOC 2 Type II, GDPR, ISO 27001, ISO 27701 and ISO 42001 and says customer data never trains its models. But it lives on a separate domain behind a footer link, and the homepage, the Multi-Market page, the Healthcare and Financial Services pages and the case studies never mention any of it, or where data is stored. The new EMEA marketing lead's brief is to make exactly this part of the pitch land with European buyers, and enterprise buyers everywhere check it before a demo.

    High impactLow effort First result in 1 month Founding EMEA Marketing Lead

    First action

    Ask the security team for the approved data-residency wording.

    How to measure it

    Demo requests from EMEA

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Approve the wording

      Certifications, data use and residency options.

      Security and compliance lead 3 days

    2. 2

      Add the trust strip

      Homepage, industry pages and demo form.

      Website lead 2 days

    3. 3

      Publish /security

      Plain-language summary linking the trust center.

      Product Marketing Manager 3 days

    4. 4

      Publish /europe

      GDPR, residency, languages, London team, procurement pack request.

      Founding EMEA Marketing Lead 1 week

    5. 5

      Brief sales

      One-page security brief for AEs.

      Product Marketing Manager 2 days

    6. 6

      Use in campaigns

      Lead EMEA invitations and ads with it.

      Founding EMEA Marketing Lead ongoing

    7. 7

      Measure

      Demo rate and security questions per deal.

      Growth team monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Founding EMEA Marketing Lead

    Smallest test

    Add the trust strip to the homepage and the Financial Services page this week.

    Why it works

    Add a trust strip (certification badges, "never trains on your data", link to the trust center) to the homepage, every industry page and the demo form. Publish a /security page on listenlabs.com that summarises controls in plain language and links the trust center documents. Publish a /europe page: GDPR, the data-residency options the security team confirms, the London team, multi-market research in 70+ countries and 120+ languages, and a request for the procurement pack. Give AEs the same answers as a one-page security brief.

    Security and data location are early gates for enterprise and European deals. Putting the answer where buyers first look moves those questions out of procurement and into the first call, which shortens cycles for the AEs being hired in London, New York, San Francisco and Austin.

    Ready to use

    ChecklistTrust and Europe page list

    [ ] Trust strip: SOC 2 Type II, ISO 27001/27701/42001, GDPR
    [ ] "Never trains on customer data" line
    [ ] /security summary linking the trust center
    [ ] /europe page with approved residency wording
    [ ] Procurement pack request form
    [ ] AE one-page security brief
    [ ] Healthcare page: what is and is not supported

    Risks and how to handle them

    • Overstating compliance

      Publish only what the security team approves, with dates.

    • Changes after the Salesforce move

      Review the page whenever data handling changes.

    Evidence

    • Trust centertrust.listenlabs.ai (a separate domain, linked from the footer as "Security"): "Listen never trains its AI models on customer data. Listen Labs proudly maintains compliance with SOC 2 Type II, GDPR, ISO 42001, ISO 27001, and ISO 27701".Source
    • Your websiteChecked October 22, 2026: the homepage, the Multi-Market use case, the Healthcare and Financial Services industry pages and the case studies index do not mention SOC 2, ISO 27001, GDPR or HIPAA, and no page states where data is stored. The homepage claims "120+ languages" and "50m+ possible respondents"; Multi-Market claims "70+ countries" and says "Microsoft ran 150+ multilingual interviews in one study, in 24 hours".Source
    • HiringFounding EMEA Marketing Lead (London): "our first dedicated marketer in EMEA" for "the UK, Nordics, DACH France, and beyond". "Sharpen Listen's story for European buyers. We hold the enterprise certifications and data residency commitments this market expects. Your job is making sure that part of the pitch lands." Year one is "conferences, executive dinners, roundtables, webinars", plus "Localized case studies" and "a first EMEA OOH campaign".Source
    • Your websiteSitemap (174 URLs): 20 comparison pages, 13 case studies, 8 feature pages, 7 use cases (one slug reads "usabilitity-testing"), 6 industry and 6 role pages (including agencies), 49 "What's New" posts and 42 blog posts, a Founders Program, a sign-up page and a personality test. There is no pricing, security, Europe or integrations page. robots.txt points to listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com.Source
    • HiringCompany facts in the job posts: "Since launching, Listen has grown annualized revenue 15x and completed over 2 million interviews", "$100M in total funding led by Ribbit Capital, with Sequoia, Conviction, and Pear VC"; "Already serving 15% of Fortune 100s", with teams saying research "that used to take six to eight weeks now happens in days".Source
  • 02

    The PMM owns the competitive landscape, and Listen already has 20 comparison pages. But they carry the homepage title and description, so a search for "Listen vs Qualtrics" or "Outset alternative" shows a generic result, and search engines may treat the pages as duplicates.

    High impactLow effort First result in 1 month Product Marketing Manager

    First action

    Write titles for the five rivals sales meets most.

    How to measure it

    Comparison-page search clicks

    Now
    –
    Target
    +50%
    By
    90 days

    Steps

    1. 1

      Rank rivals

      From deal notes.

      Product Marketing Manager 1 day

    2. 2

      Write metadata

      Twenty titles and descriptions.

      Product Marketing Manager 2 days

    3. 3

      Set in Framer

      Per page.

      Website lead 1 day

    4. 4

      Add dates

      Last reviewed.

      Website lead 1 day

    5. 5

      Build the hub

      Grouped by rival type.

      Website lead 2 days

    6. 6

      Measure

      Search Console.

      Growth team monthly

    First result
    1 month
    Cost
    $0
    Owner
    Product Marketing Manager

    Smallest test

    Fix the Qualtrics page today.

    Why it works

    Write a title and description for each ("Listen Labs vs Qualtrics: AI-moderated interviews in under 24 hours"), add a "last reviewed" date, link them from a comparison hub, and check them in Search Console.

    Comparison searches come from buyers in evaluation; a specific result wins the click.

    Risks and how to handle them

    • Out-of-date claims

      Review every quarter.

    Evidence

    • Your websiteComparison pages (for example Listen vs Qualtrics, Outset and UserTesting) use the homepage title "Listen Labs • Trusted AI Research for Leading Brands" and the homepage description "Customer research conducted, analyzed, and summarized by AI.", while feature pages such as Pulse have their own titles. The same two quotes, from Chubbies Shorts and Microsoft, appear on the comparison pages and on the Healthcare and Financial Services pages.Source
    • Your websiteSitemap (174 URLs): 20 comparison pages, 13 case studies, 8 feature pages, 7 use cases (one slug reads "usabilitity-testing"), 6 industry and 6 role pages (including agencies), 49 "What's New" posts and 42 blog posts, a Founders Program, a sign-up page and a personality test. There is no pricing, security, Europe or integrations page. robots.txt points to listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com.Source
    • HiringProduct Marketing Manager (San Francisco or New York, posted September 14, 2026): owns "the pitch, talk tracks, objection handling, and demo narrative for every segment"; "Many reps join us without a research background. Design how they learn the market, the product, and the pitch, so a new rep reaches their first win faster"; "A single source of truth: Build the AI tooling our go-to-market team needs to self-serve the most up-to-date assets"; "Own the competitive landscape and the win/loss program behind it"; launches "at a company shipping weekly".Source
    • Competitor researchRivals' own homepages: Outset, "The AI-Moderated Research Platform"; Strella, "the AI-powered Customer Research Platform"; Conveo, "Confident decisions in days with AI-led interviews". Listen's comparison pages also cover Qualtrics, UserTesting, Maze, Remesh, Suzy and others.Source
  • 03

    The Healthcare and Financial Services pages quote a shorts brand and a data science leader, the same two quotes used on the comparison pages. A pharma or bank buyer looks for someone like them.

    Medium impactLow effort First result in 1 month Head of Customer Marketing

    First action

    Map case studies to industries.

    How to measure it

    Industry-page demo requests

    Now
    –
    Target
    +20%
    By
    90 days

    Steps

    1. 1

      Map stories

      Case studies to industries.

      Head of Customer Marketing 1 day

    2. 2

      Find gaps

      Healthcare and financial services.

      Head of Customer Marketing 1 day

    3. 3

      Ask customers

      Short quotes.

      Head of Customer Marketing 2 weeks

    4. 4

      Update pages

      One quote and result each.

      Website lead 2 days

    5. 5

      Add example studies

      Where no quote exists.

      Product Marketing Manager 1 week

    6. 6

      Measure

      Demo rate by page.

      Growth team monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Customer Marketing

    Smallest test

    Replace the Healthcare page quote first.

    Why it works

    Pick one quote and one result per industry from the 13 case studies or new customer interviews, and show them on the matching page. Where no case exists yet, use an industry-specific example study instead of a generic quote.

    Relevant proof is the fastest trust builder on an industry page, and it gives the new reference program its first job.

    Risks and how to handle them

    • Customers decline to be named

      Use role and industry only.

    Evidence

    • Your websiteComparison pages (for example Listen vs Qualtrics, Outset and UserTesting) use the homepage title "Listen Labs • Trusted AI Research for Leading Brands" and the homepage description "Customer research conducted, analyzed, and summarized by AI.", while feature pages such as Pulse have their own titles. The same two quotes, from Chubbies Shorts and Microsoft, appear on the comparison pages and on the Healthcare and Financial Services pages.Source
    • Your websiteRecent launches: Listen Twins (homepage banner "New Product Launch"), Gabor-Granger price tests (September 23, 2026), Pulse, "the conversational tracker", MaxDiff, Quality Guard and emotional intelligence; the case studies index lists 13 stories with results such as "100 Studies in the Time of 5" and "6x Faster Market Validation".Source
    • HiringHead of Customer Marketing (San Francisco or New York): build "the customer community" through events, dinners, webinars and peer learning, and "a customer reference program that brings the right customer voices into the right enterprise conversations", helping customers "become speakers, hosts, references, storytellers, and champions".Source
  • 04

    Listen announced it is joining Salesforce, with the founders and team staying "inside Salesforce AI Labs". Enterprise customers and prospects will ask about contracts, data handling, the product roadmap and whether Listen stays available alongside other tools.

    High impactLow effort First result in 2 weeks Founding Communications Lead

    First action

    Collect the questions AEs received this week.

    How to measure it

    Open deals citing uncertainty

    Now
    –
    Target
    -50%
    By
    1 quarter

    Steps

    1. 1

      Collect questions

      From AEs and customers.

      Founding Communications Lead 2 days

    2. 2

      Draft answers

      With leadership.

      Founding Communications Lead 2 days

    3. 3

      Legal review

      Deal disclosures.

      Legal 2 days

    4. 4

      Publish

      Homepage and trust center links.

      Website lead 1 day

    5. 5

      Brief sales

      Same answers.

      Product Marketing Manager 1 day

    6. 6

      Update

      As integration progresses.

      Founding Communications Lead monthly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Founding Communications Lead

    Smallest test

    Email the FAQ to open opportunities.

    Why it works

    Publish a short FAQ with the approved answers (what stays the same, what may change, data handling, who to contact), link it from the homepage and the trust center, and give AEs and BDRs the same answers.

    A clear answer keeps open deals moving and reassures customers at renewal.

    Risks and how to handle them

    • Saying too much

      Publish only approved, announced facts.

    Evidence

    • Your websiteBlog, October 22, 2026: "Listen Labs is joining Salesforce". The founders stay as CEO and CTO and "the same team will keep building the product you rely on, now inside Salesforce AI Labs"; "Listen finds the right people, interviews them, analyzes what they say, and even simulates how they'll behave". Listen launched in April 2025.Source
    • Trust centertrust.listenlabs.ai (a separate domain, linked from the footer as "Security"): "Listen never trains its AI models on customer data. Listen Labs proudly maintains compliance with SOC 2 Type II, GDPR, ISO 42001, ISO 27001, and ISO 27701".Source
    • HiringMore go-to-market hiring: a Marketing Strategy Lead (executive decks, thought leadership, "webinars, and market narratives"), a Founding Communications Lead, a Founding Experiential Marketing Lead, Enterprise and Strategic Account Executives in San Francisco, New York, Austin and London, Founding Customer Strategy Leads for EMEA and Austin, and a Business Development Representative (New York, posted October 22, 2026) who will be "building your own lead lists, showing up at conferences and events".Source
  • 05

    The new BDR builds their own lead lists, and Listen can run interviews and deliver insights in hours. A cold email with real findings about the prospect's customers is far stronger than a description of the product.

    High impactMedium effort First result in 1 month Business Development Represen…

    First action

    Pick ten target accounts and one question each.

    How to measure it

    Meeting rate on study emails

    Now
    –
    Target
    15%
    By
    60 days

    Steps

    1. 1

      Pick accounts

      Ten in one industry.

      Business Development Representative 1 day

    2. 2

      Write questions

      One public question each.

      Insights Strategist 1 day

    3. 3

      Run studies

      Small samples.

      Insights Strategist 1 week

    4. 4

      Write emails

      Two findings and an offer.

      Business Development Representative 2 days

    5. 5

      Follow up

      Calls and LinkedIn.

      Business Development Representative 2 weeks

    6. 6

      Measure

      Meetings and pipeline.

      Growth team weekly

    First result
    1 month
    Cost
    Panel costs
    Owner
    Business Development Representative

    Smallest test

    Run one study for three accounts in the same category.

    Why it works

    For each high-priority account, run a short study (for example 20 interviews with category buyers) on a public question in their market, and open with two findings and an offer to show the full study on a call. Track meetings per study.

    It demonstrates the product in the first touch and gives the prospect something worth replying to.

    Risks and how to handle them

    • Study cost per account

      Reuse one category study across similar accounts.

    Evidence

    • HiringMore go-to-market hiring: a Marketing Strategy Lead (executive decks, thought leadership, "webinars, and market narratives"), a Founding Communications Lead, a Founding Experiential Marketing Lead, Enterprise and Strategic Account Executives in San Francisco, New York, Austin and London, Founding Customer Strategy Leads for EMEA and Austin, and a Business Development Representative (New York, posted October 22, 2026) who will be "building your own lead lists, showing up at conferences and events".Source
    • HiringCompany facts in the job posts: "Since launching, Listen has grown annualized revenue 15x and completed over 2 million interviews", "$100M in total funding led by Ribbit Capital, with Sequoia, Conviction, and Pear VC"; "Already serving 15% of Fortune 100s", with teams saying research "that used to take six to eight weeks now happens in days".Source
    • Your websiteRecent launches: Listen Twins (homepage banner "New Product Launch"), Gabor-Granger price tests (September 23, 2026), Pulse, "the conversational tracker", MaxDiff, Quality Guard and emotional intelligence; the case studies index lists 13 stories with results such as "100 Studies in the Time of 5" and "6x Faster Market Validation".Source
  • 06

    robots.txt lists listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com, and the usability use case lives at "usabilitity-testing".

    Low impactLow effort First result in 1 week Website lead

    First action

    Update robots.txt.

    How to measure it

    Pages indexed on listenlabs.com

    Now
    –
    Target
    95%
    By
    30 days

    Steps

    1. 1

      Update robots

      Canonical sitemap.

      Website lead 10 minutes

    2. 2

      Rename slug

      Usability testing.

      Website lead 10 minutes

    3. 3

      Redirect

      Old slug.

      Website lead 10 minutes

    4. 4

      Resubmit

      Search Console.

      Website lead 10 minutes

    5. 5

      Check links

      Internal links.

      Website lead 1 hour

    6. 6

      Monitor

      Coverage report.

      Website lead monthly

    First result
    1 week
    Cost
    $0
    Owner
    Website lead

    Smallest test

    Make both fixes today.

    Why it works

    Point robots.txt to listenlabs.com/sitemap.xml, move the page to /use-case/usability-testing with a redirect, and resubmit the sitemap.

    Small crawl fixes help search engines index the right domain and the right URL for a high-intent use case.

    Risks and how to handle them

    • Lost links

      Keep the redirect permanent.

    Evidence

    • Your websiteSitemap (174 URLs): 20 comparison pages, 13 case studies, 8 feature pages, 7 use cases (one slug reads "usabilitity-testing"), 6 industry and 6 role pages (including agencies), 49 "What's New" posts and 42 blog posts, a Founders Program, a sign-up page and a personality test. There is no pricing, security, Europe or integrations page. robots.txt points to listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com.Source

This quarter 9

The core plays for the next three months.

  • 07

    Listen ships weekly (49 "What's New" posts, recent launches such as Twins, Gabor-Granger and Pulse), and the PMM is asked to build AI tooling so the team can self-serve the latest assets. Reps without a research background cannot keep up with a weekly launch pace.

    High impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Write this week's digest for three launches.

    How to measure it

    Opportunities mentioning new features

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Template

      One page per launch.

      Product Marketing Manager 2 days

    2. 2

      Backfill

      Last ten launches.

      Product Marketing Manager 2 weeks

    3. 3

      Build the hub

      Searchable.

      Product Marketing Manager 1 month

    4. 4

      Connect the AI assistant

      Answers from the hub.

      Product Marketing Manager 1 month

    5. 5

      Weekly digest

      Email and Slack.

      Product Marketing Manager weekly

    6. 6

      Measure

      Usage and pipeline.

      Growth team monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Send one digest to the sales team.

    Why it works

    Every week, turn launches into one rep-ready page: what it does, who to pitch, a two-line talk track, a demo study and an objection answer. Store them in one searchable hub the AI tooling can answer from.

    Reps sell what they understand; a weekly digest turns shipping speed into pipeline.

    Risks and how to handle them

    • Hub goes stale

      Archive anything older than two quarters.

    Evidence

    • HiringProduct Marketing Manager (San Francisco or New York, posted September 14, 2026): owns "the pitch, talk tracks, objection handling, and demo narrative for every segment"; "Many reps join us without a research background. Design how they learn the market, the product, and the pitch, so a new rep reaches their first win faster"; "A single source of truth: Build the AI tooling our go-to-market team needs to self-serve the most up-to-date assets"; "Own the competitive landscape and the win/loss program behind it"; launches "at a company shipping weekly".Source
    • Your websiteSitemap (174 URLs): 20 comparison pages, 13 case studies, 8 feature pages, 7 use cases (one slug reads "usabilitity-testing"), 6 industry and 6 role pages (including agencies), 49 "What's New" posts and 42 blog posts, a Founders Program, a sign-up page and a personality test. There is no pricing, security, Europe or integrations page. robots.txt points to listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com.Source
    • Your websiteRecent launches: Listen Twins (homepage banner "New Product Launch"), Gabor-Granger price tests (September 23, 2026), Pulse, "the conversational tracker", MaxDiff, Quality Guard and emotional intelligence; the case studies index lists 13 stories with results such as "100 Studies in the Time of 5" and "6x Faster Market Validation".Source
  • 08

    The Head of Customer Marketing will build a community and a reference program for "the right customer voices into the right enterprise conversations", and Listen serves 15% of the Fortune 100.

    High impactMedium effort First result in 2 quarters Head of Customer Marketing

    First action

    List 30 customers likely to be references.

    How to measure it

    Win rate on referenced deals

    Now
    –
    Target
    +15 points
    By
    2 quarters

    Steps

    1. 1

      List candidates

      By industry and role.

      Head of Customer Marketing 2 weeks

    2. 2

      Design perks

      Community benefits.

      Head of Customer Marketing 2 weeks

    3. 3

      Recruit

      First 30.

      Head of Customer Marketing 1 month

    4. 4

      CRM requests

      Matching flow.

      Sales operations 2 weeks

    5. 5

      Rotate

      Avoid overuse.

      Head of Customer Marketing ongoing

    6. 6

      Measure

      Win rates.

      Growth team quarterly

    First result
    2 quarters
    Cost
    Perks budget
    Owner
    Head of Customer Marketing

    Smallest test

    Match references for three late-stage deals.

    Why it works

    Recruit references by industry, role (insights, brand, product, UX) and region, offer them community perks (dinners, early access, speaking slots), and let AEs request a match in the CRM. Track deals with a reference.

    Enterprise buyers trust peers, and matched references close late-stage deals faster.

    Risks and how to handle them

    • Reference fatigue

      Limit calls per customer each quarter.

    Evidence

    • HiringHead of Customer Marketing (San Francisco or New York): build "the customer community" through events, dinners, webinars and peer learning, and "a customer reference program that brings the right customer voices into the right enterprise conversations", helping customers "become speakers, hosts, references, storytellers, and champions".Source
    • HiringCompany facts in the job posts: "Since launching, Listen has grown annualized revenue 15x and completed over 2 million interviews", "$100M in total funding led by Ribbit Capital, with Sequoia, Conviction, and Pear VC"; "Already serving 15% of Fortune 100s", with teams saying research "that used to take six to eight weeks now happens in days".Source
    • Your websiteRecent launches: Listen Twins (homepage banner "New Product Launch"), Gabor-Granger price tests (September 23, 2026), Pulse, "the conversational tracker", MaxDiff, Quality Guard and emotional intelligence; the case studies index lists 13 stories with results such as "100 Studies in the Time of 5" and "6x Faster Market Validation".Source
  • 09

    The EMEA lead's year one is conferences, executive dinners and roundtables, and the brief asks for localised case studies. Each roundtable can produce both pipeline and content.

    High impactMedium effort First result in 2 quarters Founding EMEA Marketing Lead

    First action

    Book the first London host.

    How to measure it

    Opportunities per roundtable

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Pick markets

      Four cities.

      Founding EMEA Marketing Lead 1 week

    2. 2

      Find hosts

      Customers.

      Head of Customer Marketing 1 month

    3. 3

      Invite

      Named accounts.

      Founding EMEA Marketing Lead 3 weeks

    4. 4

      Run the study

      Live with attendees.

      Insights Strategist per event

    5. 5

      Publish

      Findings and case study.

      Founding EMEA Marketing Lead per event

    6. 6

      Follow up

      Within four weeks.

      Founding Customer Strategy Lead, EMEA per event

    First result
    2 quarters
    Cost
    Event budget
    Owner
    Founding EMEA Marketing Lead

    Smallest test

    Host one London roundtable.

    Why it works

    Run a roundtable per market (London, Stockholm, Munich, Paris) with a customer host, run a live Listen study with attendees' input, publish the findings, and turn the host's story into a local case study.

    A live study is memorable and shows the product; local stories persuade the next room.

    Risks and how to handle them

    • Low attendance

      Keep rooms small and invite twice as many.

    Evidence

    • HiringFounding EMEA Marketing Lead (London): "our first dedicated marketer in EMEA" for "the UK, Nordics, DACH France, and beyond". "Sharpen Listen's story for European buyers. We hold the enterprise certifications and data residency commitments this market expects. Your job is making sure that part of the pitch lands." Year one is "conferences, executive dinners, roundtables, webinars", plus "Localized case studies" and "a first EMEA OOH campaign".Source
    • Your websiteChecked October 22, 2026: the homepage, the Multi-Market use case, the Healthcare and Financial Services industry pages and the case studies index do not mention SOC 2, ISO 27001, GDPR or HIPAA, and no page states where data is stored. The homepage claims "120+ languages" and "50m+ possible respondents"; Multi-Market claims "70+ countries" and says "Microsoft ran 150+ multilingual interviews in one study, in 24 hours".Source
    • HiringHead of Customer Marketing (San Francisco or New York): build "the customer community" through events, dinners, webinars and peer learning, and "a customer reference program that brings the right customer voices into the right enterprise conversations", helping customers "become speakers, hosts, references, storytellers, and champions".Source
  • 10

    The PMM owns the competitive landscape and the win/loss program. Listen's product interviews people, probes with follow-ups and summarises themes in hours.

    High impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Interview the last ten lost deals.

    How to measure it

    Interviews per month

    Now
    –
    Target
    20
    By
    1 quarter

    Steps

    1. 1

      Write the guide

      Questions by outcome.

      Product Marketing Manager 2 days

    2. 2

      Invite

      Won and lost.

      Product Marketing Manager ongoing

    3. 3

      Analyse

      Themes by rival.

      Product Marketing Manager monthly

    4. 4

      Update talk tracks

      Objections.

      Product Marketing Manager monthly

    5. 5

      Update pages

      Comparisons.

      Product Marketing Manager quarterly

    6. 6

      Share

      Case study on itself.

      Marketing Strategy Lead 1 quarter

    First result
    1 quarter
    Cost
    Incentives
    Owner
    Product Marketing Manager

    Smallest test

    Send invitations to ten lost prospects.

    Why it works

    Invite every won and lost prospect to a short AI-moderated interview, analyse themes by rival and segment, and feed talk tracks, comparison pages and the roadmap. Publish anonymised learnings as a case study of Listen on itself.

    It gives faster, more honest win/loss data than sales notes, and proves the product on the hardest audience.

    Risks and how to handle them

    • Low response from lost deals

      Offer a small incentive and keep it short.

    Evidence

    • HiringProduct Marketing Manager (San Francisco or New York, posted September 14, 2026): owns "the pitch, talk tracks, objection handling, and demo narrative for every segment"; "Many reps join us without a research background. Design how they learn the market, the product, and the pitch, so a new rep reaches their first win faster"; "A single source of truth: Build the AI tooling our go-to-market team needs to self-serve the most up-to-date assets"; "Own the competitive landscape and the win/loss program behind it"; launches "at a company shipping weekly".Source
    • Competitor researchRivals' own homepages: Outset, "The AI-Moderated Research Platform"; Strella, "the AI-powered Customer Research Platform"; Conveo, "Confident decisions in days with AI-led interviews". Listen's comparison pages also cover Qualtrics, UserTesting, Maze, Remesh, Suzy and others.Source
    • Your websiteComparison pages (for example Listen vs Qualtrics, Outset and UserTesting) use the homepage title "Listen Labs • Trusted AI Research for Leading Brands" and the homepage description "Customer research conducted, analyzed, and summarized by AI.", while feature pages such as Pulse have their own titles. The same two quotes, from Chubbies Shorts and Microsoft, appear on the comparison pages and on the Healthcare and Financial Services pages.Source
  • 11

    The PMM post says many reps "join us without a research background" and asks for a design so "a new rep reaches their first win faster". Listen is hiring AEs in four cities.

    Medium impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Measure current days to first win.

    How to measure it

    Median days to first closed deal

    Now
    –
    Target
    -25%
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Days to first win.

      Sales operations 1 week

    2. 2

      Write modules

      Research basics.

      Product Marketing Manager 1 month

    3. 3

      Demo studies

      Five industries.

      Insights Strategist 2 weeks

    4. 4

      Certification

      Mock call.

      Product Marketing Manager 1 week

    5. 5

      Call library

      Recorded calls.

      Product Marketing Manager 2 weeks

    6. 6

      Measure

      Each cohort.

      Sales operations quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Run the path for the next two hires.

    Why it works

    Build a 30-day path: research basics, five demo studies by industry, a certification call, shadowing, and a library of recorded discovery calls. Measure days to first win.

    Shorter ramp means more capacity from the same hiring.

    Risks and how to handle them

    • Reps skip modules

      Make certification required before quota.

    Evidence

    • HiringProduct Marketing Manager (San Francisco or New York, posted September 14, 2026): owns "the pitch, talk tracks, objection handling, and demo narrative for every segment"; "Many reps join us without a research background. Design how they learn the market, the product, and the pitch, so a new rep reaches their first win faster"; "A single source of truth: Build the AI tooling our go-to-market team needs to self-serve the most up-to-date assets"; "Own the competitive landscape and the win/loss program behind it"; launches "at a company shipping weekly".Source
    • HiringMore go-to-market hiring: a Marketing Strategy Lead (executive decks, thought leadership, "webinars, and market narratives"), a Founding Communications Lead, a Founding Experiential Marketing Lead, Enterprise and Strategic Account Executives in San Francisco, New York, Austin and London, Founding Customer Strategy Leads for EMEA and Austin, and a Business Development Representative (New York, posted October 22, 2026) who will be "building your own lead lists, showing up at conferences and events".Source
  • 12

    The site has no pricing page. Enterprise buyers and smaller teams both search for pricing, and leave when they find nothing.

    Medium impactLow effort First result in 1 month Growth team

    First action

    Draft the structure with sales leadership.

    How to measure it

    Pricing-page demo requests

    Now
    –
    Target
    50 a month
    By
    90 days

    Steps

    1. 1

      Agree the model

      What to publish.

      Head of Sales 1 week

    2. 2

      Write

      Structure and examples.

      Product Marketing Manager 3 days

    3. 3

      Design

      Page.

      Website lead 3 days

    4. 4

      Publish

      Navigation link.

      Website lead 1 day

    5. 5

      Track

      Demo requests.

      Growth team weekly

    6. 6

      Review

      Quarterly.

      Product Marketing Manager quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Growth team

    Smallest test

    Publish a pricing FAQ first.

    Why it works

    Publish a page explaining how plans are structured (seats, studies, panel costs, enterprise terms), what a typical first study includes, and how the Founders Program works, with a demo request. Keep exact prices for sales if that is policy.

    Explaining the model qualifies buyers and stops the "contact us" bounce.

    Risks and how to handle them

    • Competitors read it

      Publish structure, not numbers.

    Evidence

    • Your websiteSitemap (174 URLs): 20 comparison pages, 13 case studies, 8 feature pages, 7 use cases (one slug reads "usabilitity-testing"), 6 industry and 6 role pages (including agencies), 49 "What's New" posts and 42 blog posts, a Founders Program, a sign-up page and a personality test. There is no pricing, security, Europe or integrations page. robots.txt points to listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com.Source
    • HiringCompany facts in the job posts: "Since launching, Listen has grown annualized revenue 15x and completed over 2 million interviews", "$100M in total funding led by Ribbit Capital, with Sequoia, Conviction, and Pear VC"; "Already serving 15% of Fortune 100s", with teams saying research "that used to take six to eight weeks now happens in days".Source
  • 13

    Listen can recruit from 50m+ people and deliver analysis in hours, and the Marketing Strategy and Communications leads are hired to shape market narratives. Few research firms can publish fresh, interview-based findings every month.

    High impactMedium effort First result in 1 quarter Marketing Strategy Lead

    First action

    Pick the first three topics.

    How to measure it

    Media mentions

    Now
    –
    Target
    10 a month
    By
    2 quarters

    Steps

    1. 1

      Pick topics

      Three months ahead.

      Marketing Strategy Lead 1 week

    2. 2

      Run studies

      Public panel.

      Insights Strategist monthly

    3. 3

      Write

      Findings and clips.

      Marketing Strategy Lead monthly

    4. 4

      Pitch

      Press.

      Founding Communications Lead monthly

    5. 5

      Promote

      LinkedIn and webinars.

      Marketing Strategy Lead monthly

    6. 6

      Measure

      Mentions and demos.

      Growth team monthly

    First result
    1 quarter
    Cost
    Panel costs
    Owner
    Marketing Strategy Lead

    Smallest test

    Publish one study this month.

    Why it works

    Each month, run a public study on a timely question (for example how shoppers use AI assistants, or price sensitivity in a category), publish findings with video clips, and pitch them to press and on LinkedIn.

    Original findings earn coverage and show the product in action at the same time.

    Risks and how to handle them

    • Weak findings

      Pick questions with clear, surprising answers.

    Evidence

    • Your websiteChecked October 22, 2026: the homepage, the Multi-Market use case, the Healthcare and Financial Services industry pages and the case studies index do not mention SOC 2, ISO 27001, GDPR or HIPAA, and no page states where data is stored. The homepage claims "120+ languages" and "50m+ possible respondents"; Multi-Market claims "70+ countries" and says "Microsoft ran 150+ multilingual interviews in one study, in 24 hours".Source
    • HiringMore go-to-market hiring: a Marketing Strategy Lead (executive decks, thought leadership, "webinars, and market narratives"), a Founding Communications Lead, a Founding Experiential Marketing Lead, Enterprise and Strategic Account Executives in San Francisco, New York, Austin and London, Founding Customer Strategy Leads for EMEA and Austin, and a Business Development Representative (New York, posted October 22, 2026) who will be "building your own lead lists, showing up at conferences and events".Source
    • HiringCompany facts in the job posts: "Since launching, Listen has grown annualized revenue 15x and completed over 2 million interviews", "$100M in total funding led by Ribbit Capital, with Sequoia, Conviction, and Pear VC"; "Already serving 15% of Fortune 100s", with teams saying research "that used to take six to eight weeks now happens in days".Source
  • 14

    Listen has an agencies role page and agency customers among its case studies. Agencies run research for many brands and can bring Listen into each one.

    Medium impactMedium effort First result in 2 quarters Head of Customer Marketing

    First action

    List agency customers and their brand clients.

    How to measure it

    New brands via agencies

    Now
    –
    Target
    30
    By
    2 quarters

    Steps

    1. 1

      List agencies

      Current customers.

      Head of Customer Marketing 1 week

    2. 2

      Design the tier

      Margins and training.

      Head of Sales 1 month

    3. 3

      Train

      First five agencies.

      Product Marketing Manager 1 month

    4. 4

      Directory

      Certified agencies page.

      Website lead 2 weeks

    5. 5

      Co-market

      Joint reports.

      Marketing Strategy Lead quarterly

    6. 6

      Measure

      Brands and revenue.

      Growth team quarterly

    First result
    2 quarters
    Cost
    Partner margins
    Owner
    Head of Customer Marketing

    Smallest test

    Sign one agency to the tier.

    Why it works

    Create a partner tier for agencies: training, co-branded reports, a referral or resale margin and a directory of certified agencies. Measure brands reached through agencies.

    One agency relationship reaches many brands, and agencies want faster research to win pitches.

    Risks and how to handle them

    • Channel conflict

      Register deals.

    Evidence

    • Your websiteSitemap (174 URLs): 20 comparison pages, 13 case studies, 8 feature pages, 7 use cases (one slug reads "usabilitity-testing"), 6 industry and 6 role pages (including agencies), 49 "What's New" posts and 42 blog posts, a Founders Program, a sign-up page and a personality test. There is no pricing, security, Europe or integrations page. robots.txt points to listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com.Source
    • Your websiteRecent launches: Listen Twins (homepage banner "New Product Launch"), Gabor-Granger price tests (September 23, 2026), Pulse, "the conversational tracker", MaxDiff, Quality Guard and emotional intelligence; the case studies index lists 13 stories with results such as "100 Studies in the Time of 5" and "6x Faster Market Validation".Source
    • HiringHead of Customer Marketing (San Francisco or New York): build "the customer community" through events, dinners, webinars and peer learning, and "a customer reference program that brings the right customer voices into the right enterprise conversations", helping customers "become speakers, hosts, references, storytellers, and champions".Source
  • 15

    Listen is hiring a Founding Experiential Marketing Lead and BDRs who show up at conferences, and has an events page. Booth traffic is wasted when follow-up is generic.

    Medium impactMedium effort First result in 1 quarter Founding Experiential Marketi…

    First action

    Plan the next event's study.

    How to measure it

    Meetings booked per event

    Now
    –
    Target
    25
    By
    2 quarters

    Steps

    1. 1

      Pick events

      Top six.

      Founding Experiential Marketing Lead 1 week

    2. 2

      Design the study

      Attendee topic.

      Insights Strategist 1 week

    3. 3

      Booth display

      Live results.

      Founding Experiential Marketing Lead per event

    4. 4

      Event page

      Findings and offer.

      Website lead per event

    5. 5

      Follow up

      Within 48 hours.

      Business Development Representative per event

    6. 6

      Measure

      Meetings and pipeline.

      Growth team per event

    First result
    1 quarter
    Cost
    Event budget
    Owner
    Founding Experiential Marketing Lead

    Smallest test

    Run a study at the next event.

    Why it works

    For each event, run a quick study on attendees' topic, show results at the booth, and publish an event page with the findings and a demo offer. Follow up within 48 hours with the attendee's answers.

    Attendees remember a study they took part in, and the follow-up has a reason to exist.

    Risks and how to handle them

    • Small samples

      Label results as indicative.

    Evidence

    • HiringMore go-to-market hiring: a Marketing Strategy Lead (executive decks, thought leadership, "webinars, and market narratives"), a Founding Communications Lead, a Founding Experiential Marketing Lead, Enterprise and Strategic Account Executives in San Francisco, New York, Austin and London, Founding Customer Strategy Leads for EMEA and Austin, and a Business Development Representative (New York, posted October 22, 2026) who will be "building your own lead lists, showing up at conferences and events".Source
    • Your websiteRecent launches: Listen Twins (homepage banner "New Product Launch"), Gabor-Granger price tests (September 23, 2026), Pulse, "the conversational tracker", MaxDiff, Quality Guard and emotional intelligence; the case studies index lists 13 stories with results such as "100 Studies in the Time of 5" and "6x Faster Market Validation".Source
    • Your websiteSitemap (174 URLs): 20 comparison pages, 13 case studies, 8 feature pages, 7 use cases (one slug reads "usabilitity-testing"), 6 industry and 6 role pages (including agencies), 49 "What's New" posts and 42 blog posts, a Founders Program, a sign-up page and a personality test. There is no pricing, security, Europe or integrations page. robots.txt points to listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Listen now "simulates how they'll behave" with Twins. Research buyers will ask how close simulated answers are to real ones before they trust them.

    High impactHigh effort First result in 3 quarters Product lead

    First action

    Run one paired study.

    How to measure it

    Accounts using Twins

    Now
    –
    Target
    25%
    By
    3 quarters

    Steps

    1. 1

      Design the method

      Paired studies.

      Product lead 1 month

    2. 2

      Run studies

      Five industries.

      Insights Strategist 1 quarter

    3. 3

      Analyse

      Agreement rates.

      Product lead 1 month

    4. 4

      Publish

      Report and page.

      Marketing Strategy Lead 1 month

    5. 5

      Use in sales

      Talk track.

      Product Marketing Manager ongoing

    6. 6

      Repeat

      Quarterly.

      Product lead quarterly

    First result
    3 quarters
    Cost
    Panel costs
    Owner
    Product lead

    Smallest test

    Publish one paired comparison.

    Why it works

    Run paired studies (real interviews and Twins on the same questions) across industries, publish the agreement rates and where Twins fall short, and repeat each quarter. Use the results on the Twins page and in sales.

    Being open about accuracy builds trust in a new category and sets the standard rivals must meet.

    Risks and how to handle them

    • Weak results in some areas

      Publish limits and guidance.

    Evidence

    • Your websiteBlog, October 22, 2026: "Listen Labs is joining Salesforce". The founders stay as CEO and CTO and "the same team will keep building the product you rely on, now inside Salesforce AI Labs"; "Listen finds the right people, interviews them, analyzes what they say, and even simulates how they'll behave". Listen launched in April 2025.Source
    • Your websiteRecent launches: Listen Twins (homepage banner "New Product Launch"), Gabor-Granger price tests (September 23, 2026), Pulse, "the conversational tracker", MaxDiff, Quality Guard and emotional intelligence; the case studies index lists 13 stories with results such as "100 Studies in the Time of 5" and "6x Faster Market Validation".Source
    • Competitor researchRivals' own homepages: Outset, "The AI-Moderated Research Platform"; Strella, "the AI-powered Customer Research Platform"; Conveo, "Confident decisions in days with AI-led interviews". Listen's comparison pages also cover Qualtrics, UserTesting, Maze, Remesh, Suzy and others.Source
  • 17

    Listen joins Salesforce to "bring Listen to every company in the world, much faster", and Salesforce has account teams at most large enterprises.

    High impactHigh effort First result in 3 quarters Co founder and CEO

    First action

    Agree one pilot region with Salesforce.

    How to measure it

    Referred opportunities

    Now
    –
    Target
    100
    By
    4 quarters

    Steps

    1. 1

      Agree the motion

      With Salesforce leadership.

      Co-founder and CEO 1 quarter

    2. 2

      Train teams

      Pitch and demo.

      Product Marketing Manager 1 month

    3. 3

      Target list

      Shared accounts.

      Head of Sales 1 month

    4. 4

      Routing

      Referral to demo.

      Sales operations 2 weeks

    5. 5

      Pilot

      One region.

      Head of Sales 1 quarter

    6. 6

      Scale

      All regions.

      Co-founder and CEO 2 quarters

    First result
    3 quarters
    Cost
    Enablement time
    Owner
    Co founder and CEO

    Smallest test

    Train one Salesforce account team.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Once integration plans allow, agree a referral and co-selling motion with Salesforce account teams: training, a short pitch, a shared target list and a fast path from referral to a Listen demo.

    Distribution through existing enterprise relationships multiplies the Listen sales team.

    Risks and how to handle them

    • Slow integration

      Pilot with one team first.

    Evidence

    • Your websiteBlog, October 22, 2026: "Listen Labs is joining Salesforce". The founders stay as CEO and CTO and "the same team will keep building the product you rely on, now inside Salesforce AI Labs"; "Listen finds the right people, interviews them, analyzes what they say, and even simulates how they'll behave". Listen launched in April 2025.Source
    • HiringCompany facts in the job posts: "Since launching, Listen has grown annualized revenue 15x and completed over 2 million interviews", "$100M in total funding led by Ribbit Capital, with Sequoia, Conviction, and Pear VC"; "Already serving 15% of Fortune 100s", with teams saying research "that used to take six to eight weeks now happens in days".Source
    • HiringMore go-to-market hiring: a Marketing Strategy Lead (executive decks, thought leadership, "webinars, and market narratives"), a Founding Communications Lead, a Founding Experiential Marketing Lead, Enterprise and Strategic Account Executives in San Francisco, New York, Austin and London, Founding Customer Strategy Leads for EMEA and Austin, and a Business Development Representative (New York, posted October 22, 2026) who will be "building your own lead lists, showing up at conferences and events".Source
  • 18

    Listen has a Founders Program and a sign-up page, but every other path leads to a demo. Startups and small teams want to try a study before talking to sales.

    High impactHigh effort First result in 2 quarters Product lead

    First action

    Count Founders Program sign-ups and their usage.

    How to measure it

    First studies completed

    Now
    –
    Target
    500
    By
    3 quarters

    Steps

    1. 1

      Design the path

      Templates and credit.

      Product lead 1 month

    2. 2

      Build

      Guided setup.

      Product lead 1 quarter

    3. 3

      Panel credit

      Cost control.

      Finance 2 weeks

    4. 4

      Launch

      Founders Program page.

      Growth team 2 weeks

    5. 5

      Upgrade prompts

      At usage limits.

      Product lead 1 month

    6. 6

      Measure

      Conversion to paid.

      Growth team monthly

    First result
    2 quarters
    Cost
    Panel credits
    Owner
    Product lead

    Smallest test

    Offer a guided first study to 20 founders.

    Why it works

    Offer a guided first study (templates, a small panel credit, automatic report) through the Founders Program, with an upgrade path to a sales-led plan when usage grows.

    Self-serve trials reach teams that will not book demos and seed future enterprise champions.

    Risks and how to handle them

    • Low-quality studies

      Templates and Quality Guard by default.

    Evidence

    • Your websiteSitemap (174 URLs): 20 comparison pages, 13 case studies, 8 feature pages, 7 use cases (one slug reads "usabilitity-testing"), 6 industry and 6 role pages (including agencies), 49 "What's New" posts and 42 blog posts, a Founders Program, a sign-up page and a personality test. There is no pricing, security, Europe or integrations page. robots.txt points to listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com.Source
    • HiringCompany facts in the job posts: "Since launching, Listen has grown annualized revenue 15x and completed over 2 million interviews", "$100M in total funding led by Ribbit Capital, with Sequoia, Conviction, and Pear VC"; "Already serving 15% of Fortune 100s", with teams saying research "that used to take six to eight weeks now happens in days".Source
    • Your websiteRecent launches: Listen Twins (homepage banner "New Product Launch"), Gabor-Granger price tests (September 23, 2026), Pulse, "the conversational tracker", MaxDiff, Quality Guard and emotional intelligence; the case studies index lists 13 stories with results such as "100 Studies in the Time of 5" and "6x Faster Market Validation".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Real Chrome visitors to the homepage wait 3.1 seconds for the main content (needs improvement), against 1.8 seconds across the site, and the mobile lab test shows 20 seconds with heavy scripts.

    Medium impactLow effort First result in 1 month Website lead

    First action

    Find the largest images and scripts on the homepage.

    How to measure it

    LCP at the 75th percentile

    Now
    –
    Target
    under 2.5 s
    By
    60 days

    Steps

    1. 1

      Audit

      Images and scripts.

      Website lead 1 day

    2. 2

      Compress

      Hero and panels.

      Website lead 2 days

    3. 3

      Lazy-load

      Repeated sections.

      Website lead 2 days

    4. 4

      Budget

      Framer checks.

      Website lead 1 day

    5. 5

      Retest

      PageSpeed.

      Website lead weekly

    6. 6

      Review field data

      Monthly.

      Website lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Website lead

    Smallest test

    Compress the hero today.

    Why it works

    Compress the hero and the animated product panels, lazy-load the repeated demo sections, and set a performance budget in Framer. Retest field data monthly.

    Enterprise buyers often first visit on mobile, and a faster homepage lifts demo starts.

    Risks and how to handle them

    • Design changes

      Keep the look; reduce weight.

    Evidence

    • Google PageSpeedHomepage: mobile lab score 52, lab Largest Contentful Paint 20.4 s, Total Blocking Time 395 ms. Real Chrome visitors to the homepage see LCP of 3.1 s at the 75th percentile (needs improvement) and INP of 166 ms; across the whole site LCP is 1.8 s.Source
  • 20

    Listen's YouTube channel has 24 videos and 321 subscribers. The most convincing thing Listen produces is a real person explaining why they chose something, on video.

    Medium impactLow effort First result in 1 quarter Marketing Strategy Lead

    First action

    Pick clips from one public study.

    How to measure it

    Subscribers

    Now
    –
    Target
    3,000
    By
    2 quarters

    Steps

    1. 1

      Consent

      Clear terms for public clips.

      Security and compliance lead 2 weeks

    2. 2

      Pick studies

      Public ones.

      Marketing Strategy Lead weekly

    3. 3

      Edit

      Two minutes.

      Marketing Strategy Lead weekly

    4. 4

      Publish

      YouTube and LinkedIn.

      Marketing Strategy Lead weekly

    5. 5

      Promote

      Newsletter.

      Growth team weekly

    6. 6

      Measure

      Views and demos.

      Growth team monthly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Marketing Strategy Lead

    Smallest test

    Publish one reel.

    Why it works

    Publish a weekly two-minute reel from consented public studies: the question, three clips and the finding. Cut short versions for LinkedIn.

    Video shows the AI moderator and the depth of answers better than any page.

    Risks and how to handle them

    • Privacy

      Only consented, public-study clips.

    Evidence

    • YouTubeYouTube channel @ListenLabsAI: 321 subscribers, 24 videos, about 34,000 total views.Source
    • Your websiteRecent launches: Listen Twins (homepage banner "New Product Launch"), Gabor-Granger price tests (September 23, 2026), Pulse, "the conversational tracker", MaxDiff, Quality Guard and emotional intelligence; the case studies index lists 13 stories with results such as "100 Studies in the Time of 5" and "6x Faster Market Validation".Source
    • Your websiteChecked October 22, 2026: the homepage, the Multi-Market use case, the Healthcare and Financial Services industry pages and the case studies index do not mention SOC 2, ISO 27001, GDPR or HIPAA, and no page states where data is stored. The homepage claims "120+ languages" and "50m+ possible respondents"; Multi-Market claims "70+ countries" and says "Microsoft ran 150+ multilingual interviews in one study, in 24 hours".Source
  • 21

    Listen just launched Gabor-Granger price tests. Pricing is a question every product and marketing leader has, and few understand the method.

    Medium impactLow effort First result in 1 quarter Product Marketing Manager

    First action

    Write the explainer copy.

    How to measure it

    Tool-sourced demos

    Now
    –
    Target
    30 a month
    By
    2 quarters

    Steps

    1. 1

      Write

      Explainer.

      Product Marketing Manager 1 week

    2. 2

      Design

      Interactive curve.

      Website lead 2 weeks

    3. 3

      Build

      Framer component.

      Website lead 2 weeks

    4. 4

      Publish

      Use-case link.

      Website lead 1 day

    5. 5

      Promote

      LinkedIn and newsletter.

      Growth team 1 month

    6. 6

      Measure

      Demos.

      Growth team monthly

    First result
    1 quarter
    Cost
    Build time
    Owner
    Product Marketing Manager

    Smallest test

    Publish the explainer without the tool first.

    Why it works

    Publish an interactive page that explains Gabor-Granger with a sample demand curve, lets visitors enter their own price points to see a simulated curve, and offers a real test.

    An interactive tool earns search traffic and links, and leads straight to a paid study.

    Risks and how to handle them

    • Seen as real data

      Label the curve as simulated.

    Evidence

    • Your websiteRecent launches: Listen Twins (homepage banner "New Product Launch"), Gabor-Granger price tests (September 23, 2026), Pulse, "the conversational tracker", MaxDiff, Quality Guard and emotional intelligence; the case studies index lists 13 stories with results such as "100 Studies in the Time of 5" and "6x Faster Market Validation".Source
    • Your websiteSitemap (174 URLs): 20 comparison pages, 13 case studies, 8 feature pages, 7 use cases (one slug reads "usabilitity-testing"), 6 industry and 6 role pages (including agencies), 49 "What's New" posts and 42 blog posts, a Founders Program, a sign-up page and a personality test. There is no pricing, security, Europe or integrations page. robots.txt points to listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
More example playbooks and reviews

More growth playbooks

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Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Listen Labs did not commission, review or endorse it, and Programmable is not affiliated with Listen Labs. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Listen Labs runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Trust and Europe pages, comparison titles, industry proof, the Salesforce FAQ, study-led outreach and crawl fixes.

  2. Days 31 to 6012 ideas

    Launch digest, references, roundtables, win/loss with Listen, rep ramp, pricing page, public studies, agencies, events and the wildcards.

  3. Days 61 to 903 ideas

    Commit to Twins accuracy reporting, Salesforce co-selling and a self-serve first study.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value research in days instead of weeks. The most cited problem: slow, costly traditional research.

  • Interviews at survey scale
  • Shallow survey answers
  • In their words: “customer voice”

Market

Competitive landscape

4 competitors compared: Outset, Strella, Conveo and Qualtrics.

  • Gap to exploit: Visible security and data-residency answers
  • Outset: Similar promise
  • Strella: Smaller enterprise base

Hiring signals

Listen is building a full marketing team around a fast-growing enterprise sales force.

  • Product Marketing Manager: Enablement, single source of truth, win/loss. Ideas 2, 7, 10, 11.
  • Founding EMEA Marketing Lead: Certifications and data residency for European buyers. Ideas 1, 9.
  • Head of Customer Marketing: Community and reference program. Ideas 3, 8, 14.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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