Listen's trust center lists SOC 2 Type II, GDPR, ISO 27001, ISO 27701 and ISO 42001 and says customer data never trains its models. But it lives on a separate domain behind a footer link, and the homepage, the Multi-Market page, the Healthcare and Financial Services pages and the case studies never mention any of it, or where data is stored. The new EMEA marketing lead's brief is to make exactly this part of the pitch land with European buyers, and enterprise buyers everywhere check it before a demo.
First action
Ask the security team for the approved data-residency wording.
How to measure it
Demo requests from EMEA
- Now
- –
- Target
- +30%
- By
- 90 days
Steps
Approve the wording
Certifications, data use and residency options.
Security and compliance lead 3 days
Add the trust strip
Homepage, industry pages and demo form.
Website lead 2 days
Publish /security
Plain-language summary linking the trust center.
Product Marketing Manager 3 days
Publish /europe
GDPR, residency, languages, London team, procurement pack request.
Founding EMEA Marketing Lead 1 week
Brief sales
One-page security brief for AEs.
Product Marketing Manager 2 days
Use in campaigns
Lead EMEA invitations and ads with it.
Founding EMEA Marketing Lead ongoing
Measure
Demo rate and security questions per deal.
Growth team monthly
Why it works
Add a trust strip (certification badges, "never trains on your data", link to the trust center) to the homepage, every industry page and the demo form. Publish a /security page on listenlabs.com that summarises controls in plain language and links the trust center documents. Publish a /europe page: GDPR, the data-residency options the security team confirms, the London team, multi-market research in 70+ countries and 120+ languages, and a request for the procurement pack. Give AEs the same answers as a one-page security brief.
Security and data location are early gates for enterprise and European deals. Putting the answer where buyers first look moves those questions out of procurement and into the first call, which shortens cycles for the AEs being hired in London, New York, San Francisco and Austin.
Ready to use
ChecklistTrust and Europe page list
[ ] Trust strip: SOC 2 Type II, ISO 27001/27701/42001, GDPR [ ] "Never trains on customer data" line [ ] /security summary linking the trust center [ ] /europe page with approved residency wording [ ] Procurement pack request form [ ] AE one-page security brief [ ] Healthcare page: what is and is not supported
Risks and how to handle them
Overstating compliance
Publish only what the security team approves, with dates.
Changes after the Salesforce move
Review the page whenever data handling changes.
Evidence
- Trust centertrust.listenlabs.ai (a separate domain, linked from the footer as "Security"): "Listen never trains its AI models on customer data. Listen Labs proudly maintains compliance with SOC 2 Type II, GDPR, ISO 42001, ISO 27001, and ISO 27701".Source
- Your websiteChecked October 22, 2026: the homepage, the Multi-Market use case, the Healthcare and Financial Services industry pages and the case studies index do not mention SOC 2, ISO 27001, GDPR or HIPAA, and no page states where data is stored. The homepage claims "120+ languages" and "50m+ possible respondents"; Multi-Market claims "70+ countries" and says "Microsoft ran 150+ multilingual interviews in one study, in 24 hours".Source
- HiringFounding EMEA Marketing Lead (London): "our first dedicated marketer in EMEA" for "the UK, Nordics, DACH France, and beyond". "Sharpen Listen's story for European buyers. We hold the enterprise certifications and data residency commitments this market expects. Your job is making sure that part of the pitch lands." Year one is "conferences, executive dinners, roundtables, webinars", plus "Localized case studies" and "a first EMEA OOH campaign".Source
- Your websiteSitemap (174 URLs): 20 comparison pages, 13 case studies, 8 feature pages, 7 use cases (one slug reads "usabilitity-testing"), 6 industry and 6 role pages (including agencies), 49 "What's New" posts and 42 blog posts, a Founders Program, a sign-up page and a personality test. There is no pricing, security, Europe or integrations page. robots.txt points to listenlabs.ai/sitemap.xml while the site's canonical domain is listenlabs.com.Source
- HiringCompany facts in the job posts: "Since launching, Listen has grown annualized revenue 15x and completed over 2 million interviews", "$100M in total funding led by Ribbit Capital, with Sequoia, Conviction, and Pear VC"; "Already serving 15% of Fortune 100s", with teams saying research "that used to take six to eight weeks now happens in days".Source