Attention Arc growth playbook

Render the page copy into the HTML on the server (or pre-render the Vue app), with one H1 ("Restoring Intention to Media"), real H2s for Strategy, Activation and Measurement, a meta description, and Organization schema naming the agency, Cheil, the offices and the leaders. Then run the co-op's visibility research on Attention Arc itself before and after.

Search and AI answers can only describe what they can read. Fixing the agency's own site is also the best proof of the Discovery service it is building.

[ ] Homepage copy in the HTML response
[ ] One H1 and section H2s
[ ] Meta description on every page
[ ] Organization schema (parent, offices, leaders)
[ ] Leadership and careers pages rendered too
[ ] Text-only fetch shows services and stats
[ ] Baseline and monthly AI prompt checks

• Breaking the animated design

  Render the HTML first and let the app enhance it.

• Duplicate text for users

  Hide nothing; render once.

• Your websiteHomepage HTML (fetched twice on October 23, 2026): title "Modern Media Strategy & Performance Marketing | Attention Arc", an empty meta description, no headings and no structured data. The only readable text in the page body is the cookie banner (about 240 words); all the agency's copy sits inside a JavaScript data object that the app renders in the browser. An og:description is set for social previews.Source
• HiringPaid Social & Discoverability Co-op (Phoenix, posted October 8, 2026), working with the Activation team and the "Discovery team, The Intent Capturers", which "helps brands show up where people search, explore, and make decisions": paid social on "Meta, TikTok, LinkedIn, Pinterest, Reddit"; SEO, "Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)"; "Research brand visibility across Google, ChatGPT, Gemini, Perplexity"; "evaluating website content, metadata, internal linking"; Google Search Console, GA4 and Semrush.Source
• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• Google PageSpeedMobile lab test: performance score 39, Largest Contentful Paint 28.9 s, and the LCP element is the intro paragraph, which appears only after the app loads. Real visitors (Chrome UX Report) see LCP of 0.95 s, INP of 72 ms and no layout shift, so humans on fast connections are fine; the issue is what non-rendering readers see.Source

Delete the post and drop it from the sitemap, write a unique title and meta description for each page, and noindex the opt-out page.

A clean sitemap and descriptions make each page count in search results.

• None significant

  Keep a backup.

• Your websiteSitemap: five pages (home, leadership, careers, privacy policy, opt-out preferences) and one post, the WordPress default "Hello world!" from March 21, 2025, which is still live at /hello-world/. There are no service, case study or insight pages.Source
• Your websiteHomepage HTML (fetched twice on October 23, 2026): title "Modern Media Strategy & Performance Marketing | Attention Arc", an empty meta description, no headings and no structured data. The only readable text in the page body is the cookie banner (about 240 words); all the agency's copy sits inside a JavaScript data object that the app renders in the browser. An og:description is set for social previews.Source

Build pages for Strategy, Activation, Measurement, Discovery (SEO, GEO, AEO), Paid Social, Programmatic and Broadcast/Direct Response, each with who it is for, how it works, the tools used and a result.

Service pages capture searches and give sales a link for every conversation.

• Thin pages

  Include a real result on each.

• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• Your websiteSitemap: five pages (home, leadership, careers, privacy policy, opt-out preferences) and one post, the WordPress default "Hello world!" from March 21, 2025, which is still live at /hello-world/. There are no service, case study or insight pages.Source
• HiringPaid Social & Discoverability Co-op (Phoenix, posted October 8, 2026), working with the Activation team and the "Discovery team, The Intent Capturers", which "helps brands show up where people search, explore, and make decisions": paid social on "Meta, TikTok, LinkedIn, Pinterest, Reddit"; SEO, "Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)"; "Research brand visibility across Google, ChatGPT, Gemini, Perplexity"; "evaluating website content, metadata, internal linking"; Google Search Console, GA4 and Semrush.Source
• HiringProgrammatic Trader (Irvington or New York): campaigns in "Google Campaign Manager 360, DV360, The Trade Desk", tracking validation, "testing strategies across audiences, creative, inventory, and bidding", analysis in Excel, Tableau, SQL or Python.Source

Add fields for company, monthly media budget band, channels of interest and start date, plus a "careers" option that sends people to Greenhouse. Route qualified leads to the new-business owner with a one-day response time.

Faster, better-qualified responses win more pitches.

• Fewer submissions

  Keep fields short.

• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• HiringThe Greenhouse board lists offices in Durham, NC; New York, NY; Irvington, NY; and Phoenix, AZ, and the careers page loads the board in an embedded frame.Source

Document the baseline answers, the fixes from ideas 1 and 2, and the change in answers after 60 days. Publish it as a short report and use it in pitches.

Prospects trust an agency that shows its method on itself.

• Slow change in AI answers

  Report search changes too.

• #1 Make attentionarc.com readable without JavaScript, starting with the homepage

• HiringPaid Social & Discoverability Co-op (Phoenix, posted October 8, 2026), working with the Activation team and the "Discovery team, The Intent Capturers", which "helps brands show up where people search, explore, and make decisions": paid social on "Meta, TikTok, LinkedIn, Pinterest, Reddit"; SEO, "Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)"; "Research brand visibility across Google, ChatGPT, Gemini, Perplexity"; "evaluating website content, metadata, internal linking"; Google Search Console, GA4 and Semrush.Source
• Your websiteHomepage HTML (fetched twice on October 23, 2026): title "Modern Media Strategy & Performance Marketing | Attention Arc", an empty meta description, no headings and no structured data. The only readable text in the page body is the cookie banner (about 240 words); all the agency's copy sits inside a JavaScript data object that the app renders in the browser. An og:description is set for social previews.Source
• Google PageSpeedMobile lab test: performance score 39, Largest Contentful Paint 28.9 s, and the LCP element is the intro paragraph, which appears only after the app loads. Real visitors (Chrome UX Report) see LCP of 0.95 s, INP of 72 ms and no layout shift, so humans on fast connections are fine; the issue is what non-rendering readers see.Source

Add an About section with the history, the network (McKinney, Barbarian, Iris, CYLNDR Studios), offices in Durham, New York, Irvington and Phoenix, and a press link.

Scale and network backing reassure large advertisers and help AI answers describe the agency correctly.

• Network approval

  Agree wording early.

• News coverageAdweek (July 17, 2025, republished by LWD): Cheil North America launched Attention Arc by merging McKinney's media buying arm with Lockard & Wechsler Direct; it opened with "more than $500 million in media billings, 150 employees, and 80 clients", is the fifth agency in Cheil's North America portfolio (with McKinney, Barbarian, Iris and CYLNDR Studios) and "will handle all media buying across the network's agencies".Source
• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• HiringThe Greenhouse board lists offices in Durham, NC; New York, NY; Irvington, NY; and Phoenix, AZ, and the careers page loads the board in an embedded frame.Source

With client approval, write three short stories (challenge, plan, channels, measured result), one each from retail, financial services and a direct-response advertiser.

Proof turns logos into reasons to call.

• Clients decline

  Publish anonymized results.

• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• Your websiteSitemap: five pages (home, leadership, careers, privacy policy, opt-out preferences) and one post, the WordPress default "Hello world!" from March 21, 2025, which is still live at /hello-world/. There are no service, case study or insight pages.Source
• Your websiteLeadership page: two co-presidents (one led LWD "supporting over 80 clients"; the other guided media for "Domino's, Sherwin-Williams, Nationwide, and Kraft/Mondelez") and EVPs for Media Strategy & Client Services, Activation & Optimization, and Media Investment & Strategy ("Broadcast Investment").Source

Give each tool a page: what it does, the data behind it, a sample report, and the decision it helped make for a client.

Showing the tools makes the "intentional" positioning concrete.

• Revealing too much

  Show outputs, not methods.

• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• HiringProgrammatic Trader (Irvington or New York): campaigns in "Google Campaign Manager 360, DV360, The Trade Desk", tracking validation, "testing strategies across audiences, creative, inventory, and bidding", analysis in Excel, Tableau, SQL or Python.Source

Create a direct-response offer page and pitch deck: TV and radio built to drive calls and sign-ups, measured with SmartMatch360 across digital. Target insurance, financial services and home services advertisers.

It is a niche with measurable outcomes where Attention Arc has real depth.

• Seen as old-fashioned

  Show the digital measurement.

• HiringMedia Planner (Irvington, NY, October 20, 2026) and Associate Media Planner: integrated plans, "reach and frequency analyses", Nielsen and syndicated research; the associate builds "call projections that help clients and telemarketing partners plan" and prepares "telemarketing and web scripts".Source
• HiringAssociate, Media Operations (October 21, 2026): prelog and postlog workflows, station report audits, "FileMaker and MediaPro", "DNR confirmations"; Assistant Controller (October 20, 2026): "client billing, media vendor invoicing" and "reconciliation of large media budgets". Every post opens "We are a 1,000-piece puzzle" and names teams such as The Architects, The Operators and Negotiators, The Enablers of Precision and The Stewards.Source
• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• Competitor researchRivals' own homepages: Tinuiti, "a media agency that not only builds brands, but architects business outcomes"; Horizon Media, "Business is Personal"; Hawthorne, "a direct response advertising agency delivering creative campaigns, analytical insight".See the research Source

Publish four anonymized charts a quarter with commentary from the EVPs, and pitch them to trade press.

Original data earns press and links, and starts conversations with prospects.

• Client confidentiality

  Only aggregated data.

• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• News coverageAdweek (July 17, 2025, republished by LWD): Cheil North America launched Attention Arc by merging McKinney's media buying arm with Lockard & Wechsler Direct; it opened with "more than $500 million in media billings, 150 employees, and 80 clients", is the fifth agency in Cheil's North America portfolio (with McKinney, Barbarian, Iris and CYLNDR Studios) and "will handle all media buying across the network's agencies".Source
• HiringMedia Planner (Irvington, NY, October 20, 2026) and Associate Media Planner: integrated plans, "reach and frequency analyses", Nielsen and syndicated research; the associate builds "call projections that help clients and telemarketing partners plan" and prepares "telemarketing and web scripts".Source

Run a free baseline audit for the top 15 clients (search and AI visibility versus two competitors) and propose a retainer where gaps are large.

Cross-selling to clients who already trust the agency is the cheapest growth.

• Capacity

  Start with five clients.

• HiringPaid Social & Discoverability Co-op (Phoenix, posted October 8, 2026), working with the Activation team and the "Discovery team, The Intent Capturers", which "helps brands show up where people search, explore, and make decisions": paid social on "Meta, TikTok, LinkedIn, Pinterest, Reddit"; SEO, "Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)"; "Research brand visibility across Google, ChatGPT, Gemini, Perplexity"; "evaluating website content, metadata, internal linking"; Google Search Console, GA4 and Semrush.Source
• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source

Agree a quarterly review with each sister agency of clients without media partners, a joint pitch format and a referral credit.

Network referrals are high-trust and low-cost.

• Client conflicts

  Check before outreach.

• News coverageAdweek (July 17, 2025, republished by LWD): Cheil North America launched Attention Arc by merging McKinney's media buying arm with Lockard & Wechsler Direct; it opened with "more than $500 million in media billings, 150 employees, and 80 clients", is the fifth agency in Cheil's North America portfolio (with McKinney, Barbarian, Iris and CYLNDR Studios) and "will handle all media buying across the network's agencies".Source

Brief the main search consultants on the agency, send a credentials pack, and keep a profile updated on agency directories.

Consultants decide which agencies are invited to pitch.

• Slow results

  Keep the relationship going.

• News coverageAdweek (July 17, 2025, republished by LWD): Cheil North America launched Attention Arc by merging McKinney's media buying arm with Lockard & Wechsler Direct; it opened with "more than $500 million in media billings, 150 employees, and 80 clients", is the fifth agency in Cheil's North America portfolio (with McKinney, Barbarian, Iris and CYLNDR Studios) and "will handle all media buying across the network's agencies".Source
• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• Competitor researchRivals' own homepages: Tinuiti, "a media agency that not only builds brands, but architects business outcomes"; Horizon Media, "Business is Personal"; Hawthorne, "a direct response advertising agency delivering creative campaigns, analytical insight".See the research Source

Publish a short page and LinkedIn series per team: what it does, a typical day and a client result. Link each job to its team page.

It attracts talent and shows prospects the depth behind the plans.

• Off-brand posts

  One editor.

• HiringAssociate, Media Operations (October 21, 2026): prelog and postlog workflows, station report audits, "FileMaker and MediaPro", "DNR confirmations"; Assistant Controller (October 20, 2026): "client billing, media vendor invoicing" and "reconciliation of large media budgets". Every post opens "We are a 1,000-piece puzzle" and names teams such as The Architects, The Operators and Negotiators, The Enablers of Precision and The Stewards.Source
• HiringThe Greenhouse board lists offices in Durham, NC; New York, NY; Irvington, NY; and Phoenix, AZ, and the careers page loads the board in an embedded frame.Source
• HiringPaid Social & Discoverability Co-op (Phoenix, posted October 8, 2026), working with the Activation team and the "Discovery team, The Intent Capturers", which "helps brands show up where people search, explore, and make decisions": paid social on "Meta, TikTok, LinkedIn, Pinterest, Reddit"; SEO, "Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)"; "Research brand visibility across Google, ChatGPT, Gemini, Perplexity"; "evaluating website content, metadata, internal linking"; Google Search Console, GA4 and Semrush.Source

Offer a fixed-price measurement audit: connect a prospect's spend and outcomes, show what each channel drove, and recommend a plan. Use it as a door into full media.

An audit lowers the barrier for brands that are not ready to move agencies.

• Data access

  Simple data request list.

• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• HiringProgrammatic Trader (Irvington or New York): campaigns in "Google Campaign Manager 360, DV360, The Trade Desk", tracking validation, "testing strategies across audiences, creative, inventory, and bidding", analysis in Excel, Tableau, SQL or Python.Source

Package a practice with compliance-aware planning, direct-response broadcast and digital acquisition, a practice page and a quarterly category report.

Category expertise wins pitches against generalists.

• Client conflicts

  Check before pitching competitors.

• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• HiringMedia Planner (Irvington, NY, October 20, 2026) and Associate Media Planner: integrated plans, "reach and frequency analyses", Nielsen and syndicated research; the associate builds "call projections that help clients and telemarketing partners plan" and prepares "telemarketing and web scripts".Source

Build a form where a marketer enters a brand and category and receives a short report of how assistants answer five standard questions, with a call to book a full audit.

A useful free tool creates leads continuously.

• Answers vary

  Show a date and method.

• #5 Publish the agency's own AI visibility audit as a sample of the Discovery service

• HiringPaid Social & Discoverability Co-op (Phoenix, posted October 8, 2026), working with the Activation team and the "Discovery team, The Intent Capturers", which "helps brands show up where people search, explore, and make decisions": paid social on "Meta, TikTok, LinkedIn, Pinterest, Reddit"; SEO, "Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)"; "Research brand visibility across Google, ChatGPT, Gemini, Perplexity"; "evaluating website content, metadata, internal linking"; Google Search Console, GA4 and Semrush.Source
• Your websiteHomepage HTML (fetched twice on October 23, 2026): title "Modern Media Strategy & Performance Marketing | Attention Arc", an empty meta description, no headings and no structured data. The only readable text in the page body is the cookie banner (about 240 words); all the agency's copy sits inside a JavaScript data object that the app renders in the browser. An og:description is set for social previews.Source

Run small tests for willing clients and publish monthly learnings (costs, formats, results) without client names.

Fresh, practical learnings attract marketers looking for new channels.

• Small samples

  Label them as early tests.

• HiringPaid Social & Discoverability Co-op (Phoenix, posted October 8, 2026), working with the Activation team and the "Discovery team, The Intent Capturers", which "helps brands show up where people search, explore, and make decisions": paid social on "Meta, TikTok, LinkedIn, Pinterest, Reddit"; SEO, "Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)"; "Research brand visibility across Google, ChatGPT, Gemini, Perplexity"; "evaluating website content, metadata, internal linking"; Google Search Console, GA4 and Semrush.Source

Formalize the co-op with one or two universities: a class project, guest lectures by the EVPs and a public showcase.

It builds the talent pipeline and local brand awareness at low cost.

• Time from leaders

  Rotate speakers.

• HiringPaid Social & Discoverability Co-op (Phoenix, posted October 8, 2026), working with the Activation team and the "Discovery team, The Intent Capturers", which "helps brands show up where people search, explore, and make decisions": paid social on "Meta, TikTok, LinkedIn, Pinterest, Reddit"; SEO, "Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)"; "Research brand visibility across Google, ChatGPT, Gemini, Perplexity"; "evaluating website content, metadata, internal linking"; Google Search Console, GA4 and Semrush.Source
• HiringThe Greenhouse board lists offices in Durham, NC; New York, NY; Irvington, NY; and Phoenix, AZ, and the careers page loads the board in an embedded frame.Source

Invite eight clients to meet twice a year with the co-presidents to review new services (Discovery, measurement), share the Attention Report early and give feedback. Ask members for references and case studies.

Clients who shape the agency stay longer and refer more.

• Busy clients

  Keep it to two hours, virtual option.

• Your websiteHomepage copy (as rendered): "Restoring Intention to Media."; "brings together the strengths of McKinney Media and LWD"; services Strategy, Activation and Measurement, with planning across "linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print"; "$500MM+ Annual Media Billings", "150+ Media Experts"; tools "ClientIQ, AudiencePro, and SmartMatch360"; client logos including Sherwin Williams, Nikon, HomeServe, Pulte Group, Tommy John, National Debt Relief, Burlington, Tranzact, First Citizens Bank and Plymouth Rock Assurance; one contact form ("Let's Talk").Source
• Your websiteLeadership page: two co-presidents (one led LWD "supporting over 80 clients"; the other guided media for "Domino's, Sherwin-Williams, Nationwide, and Kraft/Mondelez") and EVPs for Media Strategy & Client Services, Activation & Optimization, and Media Investment & Strategy ("Broadcast Investment").Source
• News coverageAdweek (July 17, 2025, republished by LWD): Cheil North America launched Attention Arc by merging McKinney's media buying arm with Lockard & Wechsler Direct; it opened with "more than $500 million in media billings, 150 employees, and 80 clients", is the fifth agency in Cheil's North America portfolio (with McKinney, Barbarian, Iris and CYLNDR Studios) and "will handle all media buying across the network's agencies".Source